1 00:00:00,640 --> 00:00:03,080 Speaker 1: After twenty two years of being a Titan on Wall 2 00:00:03,120 --> 00:00:06,360 Speaker 1: Street and start in his own firm. Tony kasaik is 3 00:00:06,440 --> 00:00:10,360 Speaker 1: walking away just said the ugly side hooking and only 4 00:00:10,520 --> 00:00:14,560 Speaker 1: inside We'll interview insiders and other titans of all types 5 00:00:14,600 --> 00:00:19,520 Speaker 1: of industry, offering advice, sharing stories of it. First, this 6 00:00:19,560 --> 00:00:21,160 Speaker 1: is another episode the. 7 00:00:21,160 --> 00:00:24,560 Speaker 2: Inside of Show. Welcome to Cannabis Talk one on one's 8 00:00:24,600 --> 00:00:28,360 Speaker 2: Financial Fridays with the Inside Investor Tony k We're the 9 00:00:28,360 --> 00:00:31,000 Speaker 2: world's number one source for everything cannabis. 10 00:00:31,200 --> 00:00:34,680 Speaker 3: The information provided by Financial Friday and Tony Kasai is 11 00:00:34,720 --> 00:00:37,920 Speaker 3: for general information entertainment purposes only and should not be 12 00:00:38,000 --> 00:00:41,800 Speaker 3: considered as professional financial advice. Consult with the professional before 13 00:00:41,800 --> 00:00:44,920 Speaker 3: making any financial decisions. YO. 14 00:00:45,479 --> 00:00:47,080 Speaker 4: I don't know where you are, what you're doing, or 15 00:00:47,120 --> 00:00:48,959 Speaker 4: what day the week it is for you, But over 16 00:00:49,000 --> 00:00:50,919 Speaker 4: here at the CEE two one to one, iHeart studios, 17 00:00:51,000 --> 00:00:54,120 Speaker 4: ladies and gentlemen, it is Financial Fridays for us. I'm 18 00:00:54,120 --> 00:00:56,560 Speaker 4: Tony ka You're Insider Investor. I'm here to get your 19 00:00:56,640 --> 00:00:59,080 Speaker 4: mind right and your money game tight. You're hearing me 20 00:00:59,160 --> 00:01:01,960 Speaker 4: on the world famous seat. We're now heard in over 21 00:01:02,000 --> 00:01:04,679 Speaker 4: one hundred and eighty three countries. Guys as super exciting. 22 00:01:04,680 --> 00:01:07,200 Speaker 4: Feel free to leave me a financial question anytime at 23 00:01:07,200 --> 00:01:08,080 Speaker 4: one eight hundred. 24 00:01:07,800 --> 00:01:09,600 Speaker 5: And four to twenty, nineteen eighty. 25 00:01:10,480 --> 00:01:12,800 Speaker 4: You can always find me on Instagram at the Insider Investor. 26 00:01:13,080 --> 00:01:15,200 Speaker 4: You can also follow the show on YouTube at Cannabis 27 00:01:15,240 --> 00:01:17,240 Speaker 4: Talk one on one. You guys, make sure to follow 28 00:01:17,360 --> 00:01:18,280 Speaker 4: subscribe show. 29 00:01:18,080 --> 00:01:19,880 Speaker 5: With some love. That's how we stay on the air. 30 00:01:20,040 --> 00:01:22,319 Speaker 4: Now, you guys know, I created Financial Fridays because after 31 00:01:22,319 --> 00:01:24,520 Speaker 4: twenty years of being a Wall Street insider, I got 32 00:01:24,600 --> 00:01:26,680 Speaker 4: sick and tired of the little guy getting screwed over. 33 00:01:26,959 --> 00:01:28,039 Speaker 5: Of course, you know what I want to do. 34 00:01:28,080 --> 00:01:29,520 Speaker 4: I want to let you know what's been in my 35 00:01:29,560 --> 00:01:31,720 Speaker 4: head for over twenty years, and sometimes bring on my 36 00:01:31,760 --> 00:01:33,600 Speaker 4: special guest to kind of let you know what's going 37 00:01:33,640 --> 00:01:36,840 Speaker 4: on by being an insider in their industries. Of course, 38 00:01:36,880 --> 00:01:39,080 Speaker 4: you know, my number one roll of money is that 39 00:01:39,280 --> 00:01:41,840 Speaker 4: your finances and your taxes should not be in an 40 00:01:41,880 --> 00:01:44,039 Speaker 4: April concern. That's why I always like to talk about 41 00:01:44,040 --> 00:01:47,240 Speaker 4: my friends over at Easier Accounting Easier Accounting. Their name 42 00:01:47,319 --> 00:01:49,560 Speaker 4: is in the company Guys Easier Accounting dot com. What 43 00:01:49,600 --> 00:01:51,680 Speaker 4: these guys do is they help you with company formation. 44 00:01:52,000 --> 00:01:55,120 Speaker 4: If you're a startup, you're an established company cash flow projections. 45 00:01:55,160 --> 00:01:58,480 Speaker 4: Of course you're tax planning. But the secret to taxes, guys, 46 00:01:58,600 --> 00:02:01,240 Speaker 4: is that it should be a year round concern. Taxes 47 00:02:01,280 --> 00:02:03,400 Speaker 4: should not be something that you just deal with right 48 00:02:03,400 --> 00:02:06,120 Speaker 4: around April or October. If your company so again, have 49 00:02:06,200 --> 00:02:08,400 Speaker 4: a tax strategist, and you know what the secret to 50 00:02:08,440 --> 00:02:11,400 Speaker 4: money is, Connor, tell me, Tony, it's not how much 51 00:02:11,440 --> 00:02:13,320 Speaker 4: money you make, it's how much money you keep. 52 00:02:13,360 --> 00:02:14,280 Speaker 5: And you want to keep as. 53 00:02:14,200 --> 00:02:16,640 Speaker 4: Much money as you can legally in your pockets. Reach 54 00:02:16,680 --> 00:02:19,040 Speaker 4: out to them easier accounting guys with our phone numbers 55 00:02:19,080 --> 00:02:21,920 Speaker 4: eight eight eight six twenty zero seven seven zero. 56 00:02:22,000 --> 00:02:25,040 Speaker 5: Let him know I sent you now today on Financial 57 00:02:25,280 --> 00:02:26,840 Speaker 5: Did you hear that squeak in my voice? 58 00:02:27,160 --> 00:02:28,040 Speaker 6: Yeah, you're just excited. 59 00:02:28,400 --> 00:02:29,760 Speaker 5: What's going up? Going well? 60 00:02:29,800 --> 00:02:31,960 Speaker 4: Guys, Look, today's special day because I get to bring 61 00:02:32,000 --> 00:02:33,320 Speaker 4: on a good friend of mine. You guys have heard 62 00:02:33,400 --> 00:02:34,840 Speaker 4: him on the show. You've heard him on the content 63 00:02:34,880 --> 00:02:37,440 Speaker 4: shows on CTU Want to Won the flagship show. Connor 64 00:02:37,560 --> 00:02:39,680 Speaker 4: is not only our sound engineer, not only is he 65 00:02:39,720 --> 00:02:41,960 Speaker 4: a superstar at the studio, but he's one of the 66 00:02:41,960 --> 00:02:43,840 Speaker 4: young bucks that I love to get advice on. I 67 00:02:43,919 --> 00:02:45,560 Speaker 4: like to tap in. What the youth are listening to 68 00:02:45,600 --> 00:02:49,120 Speaker 4: what are you like? Fifteen sixty now? Now Connor is 69 00:02:49,160 --> 00:02:51,560 Speaker 4: a few years younger than me, but the dudes tapped 70 00:02:51,600 --> 00:02:53,519 Speaker 4: into the stock market. When I have a fun fact, 71 00:02:53,600 --> 00:02:55,920 Speaker 4: he always has all the background on it, And if 72 00:02:55,960 --> 00:02:57,880 Speaker 4: you guys watch the show, he's always in the background 73 00:02:57,960 --> 00:03:00,320 Speaker 4: kind of pulling up the relevant slides. So I like 74 00:03:00,400 --> 00:03:03,440 Speaker 4: to kind of bounce ideas off of him, etc. And today, guys. 75 00:03:03,560 --> 00:03:05,920 Speaker 4: Last week I got a lot of feedback from everybody. 76 00:03:05,960 --> 00:03:08,200 Speaker 4: I made a short little story post talking about when 77 00:03:08,200 --> 00:03:09,920 Speaker 4: the market went down. You remember when it was down 78 00:03:09,960 --> 00:03:12,040 Speaker 4: like nine hundred points in one day, Yes, And I 79 00:03:12,080 --> 00:03:13,960 Speaker 4: think that was on a Friday. It ended up being 80 00:03:14,000 --> 00:03:15,440 Speaker 4: one of the worst days on the stock market in 81 00:03:15,480 --> 00:03:17,280 Speaker 4: a long time over in Japan. 82 00:03:17,360 --> 00:03:19,480 Speaker 5: It kind of led there the nick or niki or 83 00:03:19,480 --> 00:03:20,280 Speaker 5: however you want to say. 84 00:03:20,320 --> 00:03:23,800 Speaker 4: It had dropped dramatically, and we did that on a Friday, 85 00:03:23,840 --> 00:03:25,680 Speaker 4: and I talked about how you know, you can protect 86 00:03:25,720 --> 00:03:27,320 Speaker 4: your money, you can move into cash. 87 00:03:27,400 --> 00:03:29,079 Speaker 5: But I wanted to kind of elaborate on that. 88 00:03:29,040 --> 00:03:31,200 Speaker 4: A little bit, because if you are invested in the 89 00:03:31,200 --> 00:03:33,480 Speaker 4: stock market, this should you should not be run by emotion, 90 00:03:33,960 --> 00:03:36,240 Speaker 4: and there's cycles in the stock market and there's ups 91 00:03:36,240 --> 00:03:39,120 Speaker 4: and downs obviously, so there's ways to protect yourself. So 92 00:03:39,160 --> 00:03:41,600 Speaker 4: today I wanted to dedicate today's show to not just 93 00:03:41,640 --> 00:03:43,920 Speaker 4: talk about what's been going on how you can protect 94 00:03:43,920 --> 00:03:45,960 Speaker 4: your money, but on the third segment, I'm going to 95 00:03:46,000 --> 00:03:48,800 Speaker 4: give you guys a very actionable way one of the 96 00:03:48,880 --> 00:03:51,520 Speaker 4: few things that I really liked, not liked, but strategies 97 00:03:51,560 --> 00:03:54,080 Speaker 4: I used on Wall Street when I was an advisor 98 00:03:54,600 --> 00:03:57,440 Speaker 4: that I felt like really helped from the average person 99 00:03:57,480 --> 00:03:58,960 Speaker 4: and all the way up. I mean some of the 100 00:03:58,960 --> 00:04:02,280 Speaker 4: biggest money managers world use the same strategy. It's it's nothing, 101 00:04:02,560 --> 00:04:04,680 Speaker 4: you know, secretive, sexy, But if you just have the 102 00:04:04,720 --> 00:04:09,080 Speaker 4: discipline to implement it, I guarantee you, I promise you 103 00:04:09,200 --> 00:04:11,800 Speaker 4: that your portfolio will be a little bit happier. Now, 104 00:04:12,200 --> 00:04:14,000 Speaker 4: for those of you that are just using this show 105 00:04:14,040 --> 00:04:16,840 Speaker 4: for information, just soak up the information. But let's get 106 00:04:16,880 --> 00:04:19,280 Speaker 4: down into the nitty gritty. Now, last week, the last 107 00:04:19,279 --> 00:04:22,479 Speaker 4: few weeks have been an absolute roller coaster on the market, 108 00:04:22,520 --> 00:04:24,159 Speaker 4: and there's some things that I want you guys to 109 00:04:24,200 --> 00:04:25,880 Speaker 4: kind of keep an ear out for. You know what 110 00:04:25,920 --> 00:04:27,560 Speaker 4: the vix is Connor Vix. 111 00:04:28,000 --> 00:04:30,360 Speaker 6: Honestly, I need you to put me down on game. 112 00:04:30,680 --> 00:04:34,000 Speaker 4: Okay, So the VIX, guys, the VIX is stands for 113 00:04:34,120 --> 00:04:37,279 Speaker 4: volatility index and it's a and I quite honestly, I 114 00:04:37,279 --> 00:04:39,159 Speaker 4: don't really know how they measure it, but it's a 115 00:04:39,160 --> 00:04:41,400 Speaker 4: system that's been in place for many years and it's 116 00:04:41,440 --> 00:04:43,599 Speaker 4: an index. It's a measurable index that they tell you 117 00:04:43,680 --> 00:04:47,039 Speaker 4: this is the volatility that's been going on in the market, right, 118 00:04:47,400 --> 00:04:50,640 Speaker 4: And historically the VIX when you have dramatic volatility, when 119 00:04:50,680 --> 00:04:53,680 Speaker 4: you have peaks in the VIX, it's a sign that 120 00:04:53,760 --> 00:04:57,040 Speaker 4: you're hitting either the bottom of a bull or a 121 00:04:57,080 --> 00:05:00,400 Speaker 4: bear market. Bull market being market's going crazy. Bear market 122 00:05:00,400 --> 00:05:02,880 Speaker 4: means that it's just going through the dumps, right. So 123 00:05:03,120 --> 00:05:06,480 Speaker 4: back you know, talk about nine eleven, the past couple 124 00:05:06,520 --> 00:05:09,400 Speaker 4: times we've had a bear market, the index could had 125 00:05:09,440 --> 00:05:11,479 Speaker 4: shot through through if meaning you're going to have these 126 00:05:11,520 --> 00:05:14,440 Speaker 4: massive up nine hundred down, nine hundred up, seven hundred down, 127 00:05:14,440 --> 00:05:18,039 Speaker 4: seven hundred days volatility correct. So that volatility is a 128 00:05:18,120 --> 00:05:22,640 Speaker 4: what we call a leading indicator of bottoming out on 129 00:05:22,720 --> 00:05:24,680 Speaker 4: a cycle. So again, if the markets that are an 130 00:05:24,680 --> 00:05:26,720 Speaker 4: all time high and all of a sudden, the VIX 131 00:05:26,839 --> 00:05:29,440 Speaker 4: is going through the roof, it's typically a sign that 132 00:05:29,600 --> 00:05:32,080 Speaker 4: pretty soon you're going to see the top of that market, 133 00:05:32,160 --> 00:05:35,000 Speaker 4: and you're going to see a very steady decline, and 134 00:05:35,040 --> 00:05:37,240 Speaker 4: then if the market's at the very bottom, you're going 135 00:05:37,279 --> 00:05:39,880 Speaker 4: to see the volatility INEX spike again, and you're you're 136 00:05:39,920 --> 00:05:41,800 Speaker 4: kind of it's an indicator that, hey, I may want 137 00:05:41,800 --> 00:05:44,280 Speaker 4: a tiptoe back into the market. So it doesn't mean 138 00:05:44,279 --> 00:05:46,040 Speaker 4: it's going to happen the next day. It's just again 139 00:05:46,080 --> 00:05:48,960 Speaker 4: the word leading indicator means these are signs that this 140 00:05:49,080 --> 00:05:52,440 Speaker 4: is going to happen. So I'd argue and chime in. 141 00:05:52,520 --> 00:05:55,480 Speaker 4: But obviously we're historically it's still close to an all 142 00:05:55,520 --> 00:05:58,840 Speaker 4: time stock market high. So unless you think the market's 143 00:05:58,880 --> 00:06:01,160 Speaker 4: going to go by another twenty thirty forty percent over 144 00:06:01,200 --> 00:06:05,120 Speaker 4: the next twelve months, if you understand historical patterns of 145 00:06:05,360 --> 00:06:08,039 Speaker 4: vis being volatility, and volatility right now is in an 146 00:06:08,080 --> 00:06:10,440 Speaker 4: all time high, it's in a two year high, then 147 00:06:10,839 --> 00:06:13,520 Speaker 4: the argument could be made that you're headed into bear market. 148 00:06:13,640 --> 00:06:14,080 Speaker 5: Makes sense. 149 00:06:14,160 --> 00:06:16,560 Speaker 4: Yes, Now, a couple of weird things happen in the 150 00:06:16,560 --> 00:06:18,839 Speaker 4: past couple of weeks. So you have the two best 151 00:06:18,880 --> 00:06:20,719 Speaker 4: days and the two worst days in the span of 152 00:06:20,760 --> 00:06:24,600 Speaker 4: almost ten days. Right literally, we're back up above where 153 00:06:24,600 --> 00:06:26,400 Speaker 4: I made the video saying, hey, you know, you may 154 00:06:26,440 --> 00:06:28,400 Speaker 4: want to protect your money. What does that mean? Does 155 00:06:28,440 --> 00:06:30,520 Speaker 4: that mean that I was wrong? I'm never predictor of 156 00:06:30,560 --> 00:06:32,400 Speaker 4: the market. If I had a glass ball, I wouldn't 157 00:06:32,400 --> 00:06:35,520 Speaker 4: be here today. I'd just be daytrading my own account, right. Yes, 158 00:06:35,680 --> 00:06:38,520 Speaker 4: That's something that always bothered me about these prognosticators or 159 00:06:38,560 --> 00:06:40,760 Speaker 4: people that predict what stock's going to go up and down. 160 00:06:41,040 --> 00:06:43,040 Speaker 4: They're right about half the time and they're wrong about 161 00:06:43,040 --> 00:06:45,640 Speaker 4: the other halftime. So what I like to educate on 162 00:06:45,880 --> 00:06:50,320 Speaker 4: is just patterns, processes, or really systems that you can 163 00:06:50,320 --> 00:06:52,680 Speaker 4: play maker strategies if you will, that you can implement 164 00:06:52,880 --> 00:06:54,760 Speaker 4: that over the long run, if you are going to 165 00:06:54,800 --> 00:06:56,320 Speaker 4: be in the market, you'll be better off. 166 00:06:56,520 --> 00:06:56,719 Speaker 5: Right. 167 00:06:57,200 --> 00:06:59,680 Speaker 4: So a couple of things that happened yesterday before I 168 00:06:59,680 --> 00:07:01,720 Speaker 4: dive in the market that I thought we'd want to 169 00:07:01,720 --> 00:07:04,320 Speaker 4: also talk about. Is this thing that happened with Starbucks. 170 00:07:04,360 --> 00:07:08,120 Speaker 4: Now we're filming the show here on a Wednesday, August fourteenth. 171 00:07:08,200 --> 00:07:10,080 Speaker 4: You guys are going to hear it in a few fridays, 172 00:07:10,240 --> 00:07:12,600 Speaker 4: but it's all over the news. Yesterday this guy announced 173 00:07:12,600 --> 00:07:15,840 Speaker 4: that the Starbucks CEO they've had this our fourth coeo. 174 00:07:15,920 --> 00:07:18,760 Speaker 4: In two years, Starbucks CEO got fired, laid off, whatever 175 00:07:18,760 --> 00:07:20,440 Speaker 4: they want to call it. And the new guy that 176 00:07:20,480 --> 00:07:23,640 Speaker 4: takes over Nichols. This guy is just a rock star man. 177 00:07:23,680 --> 00:07:27,240 Speaker 4: This guy turned around Taco Bell was he was given 178 00:07:27,280 --> 00:07:30,360 Speaker 4: credit for pioneering, you know, the Mexican pizza, bringing it back. 179 00:07:30,520 --> 00:07:34,800 Speaker 4: Chipotle recently he was the CEO and chairman. If I'm 180 00:07:34,800 --> 00:07:39,800 Speaker 4: not mistaken, of Chipotle, and Chippotle has had just meteoric rise, 181 00:07:39,840 --> 00:07:42,680 Speaker 4: you know, eight hundred percent growth, double their triple to 182 00:07:42,760 --> 00:07:45,320 Speaker 4: their profits. I mean numbers that are just put this 183 00:07:45,400 --> 00:07:48,480 Speaker 4: guy in, you know, legendary status as far as CEOs 184 00:07:48,480 --> 00:07:52,600 Speaker 4: are concerned. Chipotle was hitting all time highs Now. Interesting 185 00:07:52,640 --> 00:07:56,320 Speaker 4: thing about Chippotle is only three percent of their stores 186 00:07:56,440 --> 00:08:00,320 Speaker 4: or internationals, so they're really more so expansion in the 187 00:08:00,400 --> 00:08:03,880 Speaker 4: United States. Once these companies expand dramatically in the States, 188 00:08:03,880 --> 00:08:07,119 Speaker 4: then they start looking for outside countries, similar to McDonald's, KFC, 189 00:08:07,200 --> 00:08:07,600 Speaker 4: et cetera. 190 00:08:07,800 --> 00:08:12,120 Speaker 3: And so he came into Chipotle later in Chipotle's life cite. 191 00:08:12,000 --> 00:08:14,720 Speaker 4: Correct correct And I don't have the exact data. If 192 00:08:14,760 --> 00:08:16,400 Speaker 4: you were back there, you could be pulling it up. 193 00:08:16,440 --> 00:08:18,560 Speaker 4: But yeah, he came in, and he came in they 194 00:08:18,600 --> 00:08:21,440 Speaker 4: had an e Coli scare back when where they were 195 00:08:21,440 --> 00:08:22,240 Speaker 4: cooking me wrong. 196 00:08:22,320 --> 00:08:22,480 Speaker 5: Yeah. 197 00:08:22,680 --> 00:08:25,840 Speaker 4: He was also credited with bringing carnesada to Chipotli. Before 198 00:08:25,880 --> 00:08:28,280 Speaker 4: they didn't have that, so the carnasada really took them 199 00:08:28,520 --> 00:08:31,960 Speaker 4: up over the edge. And he's also really pioneered getting 200 00:08:32,000 --> 00:08:35,400 Speaker 4: people on the digital platforms. If I'm not mistaken, Starbucks 201 00:08:35,440 --> 00:08:38,400 Speaker 4: has roughly about twenty three million people that use the app. 202 00:08:39,280 --> 00:08:41,600 Speaker 4: And if you notice Starbucks, they're also calling it one 203 00:08:41,600 --> 00:08:43,959 Speaker 4: of the second largest banks. Because with twenty three million 204 00:08:43,960 --> 00:08:45,840 Speaker 4: people on the app, what do you do when you 205 00:08:45,840 --> 00:08:48,960 Speaker 4: go to Starbucks? You preload your Starbucks account with twenty 206 00:08:49,040 --> 00:08:51,719 Speaker 4: forty one hundred bucks, right, and so you want to 207 00:08:51,760 --> 00:08:53,520 Speaker 4: get your stars, you want to get your points. You're 208 00:08:53,520 --> 00:08:56,480 Speaker 4: almost running everything through the app. You're ordering ahead of time. 209 00:08:56,840 --> 00:08:58,480 Speaker 4: In order to do that, you got to have that 210 00:08:58,520 --> 00:09:01,679 Speaker 4: card preloaded, but you're never loading it, preloading it down 211 00:09:01,679 --> 00:09:04,319 Speaker 4: to the penny. So these dudes are sitting on one hundreds. 212 00:09:04,360 --> 00:09:06,319 Speaker 4: When I say one hundreds, do the math. If they 213 00:09:06,320 --> 00:09:09,240 Speaker 4: have twenty five million active users on their app and 214 00:09:09,280 --> 00:09:13,000 Speaker 4: the average person has ten million ten dollars on that app, 215 00:09:13,040 --> 00:09:15,440 Speaker 4: one dollar would equal or ten dollars would equal two 216 00:09:15,520 --> 00:09:17,679 Speaker 4: hundred and fifty million. So if the average person's got 217 00:09:17,679 --> 00:09:19,680 Speaker 4: one hundred bucks fifty bucks, you look about a half 218 00:09:19,679 --> 00:09:22,720 Speaker 4: a billion of billion dollars of just pure cash shit 219 00:09:22,840 --> 00:09:25,040 Speaker 4: they're earning interest on, they get to use for their 220 00:09:25,040 --> 00:09:28,079 Speaker 4: cash flow, et cetera. So this whole concept of using 221 00:09:28,160 --> 00:09:31,000 Speaker 4: their rewards program really, you know, this dude took it 222 00:09:31,000 --> 00:09:32,360 Speaker 4: to higher level of Starbucks. 223 00:09:32,440 --> 00:09:33,880 Speaker 5: He did the same thing with Chipotle. 224 00:09:34,520 --> 00:09:38,760 Speaker 4: Yesterday they announced and I'll read this directly from from 225 00:09:38,800 --> 00:09:42,040 Speaker 4: I believe I'm going to read it from let's do 226 00:09:42,120 --> 00:09:45,520 Speaker 4: it from CBS News for just because it's an easier read. 227 00:09:45,559 --> 00:09:48,480 Speaker 4: So Starbucks shares went all the ways, has twenty five 228 00:09:48,559 --> 00:09:51,280 Speaker 4: percent one day, I think since they've had their IPO. 229 00:09:51,320 --> 00:09:52,880 Speaker 4: I don't think they've had that in a long time. 230 00:09:52,920 --> 00:09:55,320 Speaker 4: But it ended up more than twenty percent after the 231 00:09:55,360 --> 00:09:59,760 Speaker 4: coffee chain said it's ousting its current CEO, Lexman Narish 232 00:09:59,800 --> 00:10:02,760 Speaker 4: and will replace him with Chipotle CEO Brian Nickel. The 233 00:10:02,800 --> 00:10:06,480 Speaker 4: move came of Starbucks contends with activist investors stagnant sales 234 00:10:06,760 --> 00:10:09,960 Speaker 4: and sinking stock price. Now, what happened with Starbucks, man, 235 00:10:10,000 --> 00:10:12,160 Speaker 4: if you think about it during the PPP days and 236 00:10:12,640 --> 00:10:15,760 Speaker 4: all the government stimulus checks. People were getting that free money, 237 00:10:15,800 --> 00:10:18,640 Speaker 4: and of course they'll go spend it on things like Starbucks. 238 00:10:18,960 --> 00:10:21,120 Speaker 4: They're also sitting at home nothing to do, they're not 239 00:10:21,160 --> 00:10:23,600 Speaker 4: going to work, so they're going to breakfast for Starbucks, 240 00:10:23,760 --> 00:10:26,760 Speaker 4: and so their sales were actually doing good. Subsequent to that, 241 00:10:26,880 --> 00:10:29,439 Speaker 4: Obviously people have gone back to reality. They're going back 242 00:10:29,440 --> 00:10:31,960 Speaker 4: to work. Money's getting tighter, inflation's through the roof, the 243 00:10:32,000 --> 00:10:34,800 Speaker 4: dollar's not going as far. A freaking coffee now costs 244 00:10:34,800 --> 00:10:36,600 Speaker 4: six to seven bucks if you get in an Americano, 245 00:10:37,000 --> 00:10:38,800 Speaker 4: I get it on Uber eats. By time it gets 246 00:10:38,800 --> 00:10:41,000 Speaker 4: to my door, it's about a ten dollars cup of coffee. 247 00:10:41,160 --> 00:10:44,360 Speaker 4: So that's really dipping into their margins. The other interesting 248 00:10:44,400 --> 00:10:46,400 Speaker 4: thing about Starbucks, and I say all these things to 249 00:10:46,440 --> 00:10:48,720 Speaker 4: you because even if you're not a stock market investor, 250 00:10:48,720 --> 00:10:51,640 Speaker 4: there's always little nuggets you can take by really diving 251 00:10:51,640 --> 00:10:53,800 Speaker 4: into these stories, and I'm going to try to highlight those, 252 00:10:54,160 --> 00:10:57,200 Speaker 4: is there's a huge difference when you're an international company 253 00:10:57,480 --> 00:11:02,160 Speaker 4: having international exposure and having international stores. Now with Starbucks, 254 00:11:02,200 --> 00:11:05,920 Speaker 4: unlike Chipotle, they have double digit number of percentage stores 255 00:11:06,080 --> 00:11:08,760 Speaker 4: and mainly China. China was a big market for them. 256 00:11:08,800 --> 00:11:11,800 Speaker 4: Initially Chinese people, I guess love they're Starbucks their coffee. 257 00:11:11,960 --> 00:11:14,640 Speaker 4: But China, just like every other product, now has a 258 00:11:14,640 --> 00:11:18,680 Speaker 4: bunch of spinoffs knockoffs at dramatically lower prices, so that's 259 00:11:18,760 --> 00:11:22,200 Speaker 4: really affecting their China numbers. And then more importantly here 260 00:11:22,240 --> 00:11:25,280 Speaker 4: in the United States, they've had double digit stagnant same 261 00:11:25,320 --> 00:11:27,480 Speaker 4: store sales, which is a big indicator of how wall 262 00:11:27,480 --> 00:11:28,000 Speaker 4: the change is going. 263 00:11:28,320 --> 00:11:31,320 Speaker 3: Yeah, and I saw that, or I know that post 264 00:11:31,360 --> 00:11:34,240 Speaker 3: COVID they're having like supply chain issues, and you know, 265 00:11:34,280 --> 00:11:36,640 Speaker 3: they were, like, I know, they were struggling for a 266 00:11:36,640 --> 00:11:39,880 Speaker 3: long time to like ship out cups and straws and 267 00:11:40,080 --> 00:11:42,400 Speaker 3: like get blends. 268 00:11:42,000 --> 00:11:43,040 Speaker 6: Into their stores. 269 00:11:43,160 --> 00:11:45,880 Speaker 3: So you know, I know it's been, like you said, 270 00:11:45,880 --> 00:11:48,240 Speaker 3: a bit stagnant for them, but I'm sure the CEO 271 00:11:48,320 --> 00:11:50,200 Speaker 3: will come in and change the game. 272 00:11:50,280 --> 00:11:52,560 Speaker 6: Like are you are you a coffee guy? Like do 273 00:11:52,600 --> 00:11:54,960 Speaker 6: you go in and get Starbucks every once in a while? 274 00:11:55,080 --> 00:11:57,520 Speaker 4: You know, I remember back in college or even after college, 275 00:11:57,559 --> 00:11:59,440 Speaker 4: when I'd be working on projects and didn't have an 276 00:11:59,440 --> 00:12:02,079 Speaker 4: office or whatever. I was never that guy that could 277 00:12:02,120 --> 00:12:04,120 Speaker 4: go and get a copy coffee and start working on 278 00:12:04,160 --> 00:12:04,720 Speaker 4: my laptop. 279 00:12:05,040 --> 00:12:05,160 Speaker 5: You know. 280 00:12:05,240 --> 00:12:08,520 Speaker 4: My add kicks in, I'm eavesdropping on other people's conversations 281 00:12:08,559 --> 00:12:09,439 Speaker 4: looking at you. 282 00:12:09,960 --> 00:12:11,959 Speaker 5: That's just not what I needed. 283 00:12:12,040 --> 00:12:14,280 Speaker 4: However, if you if you really think about the last 284 00:12:14,320 --> 00:12:17,920 Speaker 4: Starbucks you went into the stores, the whole concept has 285 00:12:18,000 --> 00:12:20,480 Speaker 4: kind of lost its image focus. When Starbucks really was 286 00:12:20,480 --> 00:12:23,600 Speaker 4: going gangbusters, call it over a decade ago, that was 287 00:12:23,640 --> 00:12:25,439 Speaker 4: the thing. You know, you see high school kids doing 288 00:12:25,440 --> 00:12:28,040 Speaker 4: their homework, they were really encouraging you hanging out, maybe 289 00:12:28,080 --> 00:12:29,360 Speaker 4: getting another snack. 290 00:12:29,120 --> 00:12:31,200 Speaker 5: Or whatever, you could use the restroom. 291 00:12:31,440 --> 00:12:34,880 Speaker 4: Now here in California as well many metropolitan areas, between 292 00:12:34,920 --> 00:12:37,599 Speaker 4: what's going on with the policing and just just the 293 00:12:37,679 --> 00:12:40,280 Speaker 4: chaos that's happening in the streets, a lot of Starbucks 294 00:12:40,400 --> 00:12:42,960 Speaker 4: right now are even not having restrooms or they're having 295 00:12:43,000 --> 00:12:45,280 Speaker 4: people overdose in the restrooms, whether you're in New York, 296 00:12:45,360 --> 00:12:48,240 Speaker 4: San Francisco, la, et cetera. So now all of a sudden, 297 00:12:48,320 --> 00:12:51,000 Speaker 4: they want to discourage people coming into the Starbucks and 298 00:12:51,120 --> 00:12:53,400 Speaker 4: hanging out. They've taken out a lot of the lounge 299 00:12:53,400 --> 00:12:55,800 Speaker 4: areas they've been kicking out. So now you're like paying 300 00:12:55,840 --> 00:12:58,160 Speaker 4: eight bucks to wait in line to park your car, 301 00:12:58,240 --> 00:12:58,920 Speaker 4: hard to go in. 302 00:12:59,280 --> 00:13:03,200 Speaker 5: The stores are bit mess here. They stopped having the condiments. 303 00:13:02,640 --> 00:13:05,880 Speaker 4: Out free where you know, you take eight equals if 304 00:13:05,880 --> 00:13:07,520 Speaker 4: you only want one because you want to have someone 305 00:13:07,559 --> 00:13:10,000 Speaker 4: the home or whatever. And now everything's a little bit 306 00:13:10,040 --> 00:13:12,120 Speaker 4: more just want to get your money, push you out 307 00:13:12,160 --> 00:13:16,040 Speaker 4: the front door. And so they've kind of lost their image, 308 00:13:16,080 --> 00:13:18,720 Speaker 4: they've lost their purpose, they've lost their messaging, and I 309 00:13:18,720 --> 00:13:21,800 Speaker 4: think right now that's why. And again for a name 310 00:13:21,880 --> 00:13:25,040 Speaker 4: like Starbucks to go through this many changes, it is 311 00:13:25,080 --> 00:13:28,640 Speaker 4: pretty dramatic, especially Howard Schultz came back in after Retirement's 312 00:13:28,720 --> 00:13:31,080 Speaker 4: kind of saved that was his baby. But now you 313 00:13:31,120 --> 00:13:33,000 Speaker 4: know he got ousted for this guy. 314 00:13:33,040 --> 00:13:34,920 Speaker 5: And now this guy has lasted a different, no mistaken 315 00:13:35,000 --> 00:13:36,679 Speaker 5: less than the years. So I'm going to take a 316 00:13:36,760 --> 00:13:38,000 Speaker 5: quick break. I want to come back. 317 00:13:38,040 --> 00:13:39,720 Speaker 4: I want to happen a little bit more about this 318 00:13:39,760 --> 00:13:43,200 Speaker 4: Brian Nichols guy and talking about how upper management and 319 00:13:43,360 --> 00:13:46,520 Speaker 4: having good strong CEO level management is so important to 320 00:13:46,559 --> 00:13:49,000 Speaker 4: any bread and how the messaging starts from the top. 321 00:13:49,040 --> 00:13:50,760 Speaker 4: We'll be right back here on Financial Friday. 322 00:13:50,920 --> 00:13:53,800 Speaker 2: We'll be right back with the Financial Friday five on 323 00:13:53,880 --> 00:13:57,400 Speaker 2: Cannabis Talk, one on one's Financial Fridays with the Insider 324 00:13:57,440 --> 00:14:07,520 Speaker 2: investor Tony Kay. Welcome, back to Cannabis Talk one on 325 00:14:07,600 --> 00:14:12,160 Speaker 2: ones Financial Fridays with the insider investor Tony Ka. It's 326 00:14:12,200 --> 00:14:14,360 Speaker 2: now time for the Financial Friday five. 327 00:14:14,880 --> 00:14:17,360 Speaker 5: Hey, Master Mentors is coming to Texas. Guys. 328 00:14:17,400 --> 00:14:19,800 Speaker 4: Check out the website master Mentors Live. You've heard me 329 00:14:19,800 --> 00:14:21,560 Speaker 4: talk about it. In fact, I'm gonna be speaking at 330 00:14:21,560 --> 00:14:24,120 Speaker 4: the one in Texas. But master Mentors Lib. What is 331 00:14:24,160 --> 00:14:26,000 Speaker 4: it about. Here's what we're doing. We're coming to a 332 00:14:26,040 --> 00:14:28,520 Speaker 4: town near you and we're teaching you how to become 333 00:14:28,800 --> 00:14:32,160 Speaker 4: legal in the canapreneur space. Cash in on the modern 334 00:14:32,240 --> 00:14:32,920 Speaker 4: day greenbrush. 335 00:14:32,960 --> 00:14:35,120 Speaker 5: Guys. Master Mentors Live. We'll be there. 336 00:14:35,240 --> 00:14:37,440 Speaker 4: Check it out. Can't wait to see you. Now we're 337 00:14:37,440 --> 00:14:40,040 Speaker 4: back here on Financial Fridays. We're just talking about the 338 00:14:40,080 --> 00:14:42,480 Speaker 4: new CEO of Starbucks, how the lessons are learned if 339 00:14:42,520 --> 00:14:44,720 Speaker 4: you are an investor in it and if you are 340 00:14:44,720 --> 00:14:46,480 Speaker 4: in the stock market. In the third segment, I'm going 341 00:14:46,520 --> 00:14:49,120 Speaker 4: to share with you a very specific strategy on how 342 00:14:49,160 --> 00:14:50,600 Speaker 4: you can make sure that you get the most out 343 00:14:50,640 --> 00:14:51,480 Speaker 4: of your money you don't. 344 00:14:51,320 --> 00:14:53,800 Speaker 5: Get screwed on Wall Street. But before we left. 345 00:14:53,640 --> 00:14:55,880 Speaker 4: Connor, we were tapping in on this you guy that 346 00:14:55,920 --> 00:14:59,240 Speaker 4: I call a rock star on Nichols for the analyst 347 00:14:59,280 --> 00:15:01,120 Speaker 4: community in the are just a bunch of guys in 348 00:15:01,160 --> 00:15:03,119 Speaker 4: suits that work at big investment banks. 349 00:15:02,880 --> 00:15:04,120 Speaker 5: That give their tips on stocks. 350 00:15:04,600 --> 00:15:07,760 Speaker 4: The entire community just saldates over this guy, which tells me, 351 00:15:07,800 --> 00:15:11,200 Speaker 4: I mean he's he's really got always brought after he 352 00:15:11,320 --> 00:15:13,920 Speaker 4: saw it after. More importantly, I mean people are going 353 00:15:13,960 --> 00:15:17,400 Speaker 4: to have high expectations from him, and the stock movement 354 00:15:17,600 --> 00:15:19,760 Speaker 4: is proof in the pudding. 355 00:15:19,800 --> 00:15:19,920 Speaker 5: Right. 356 00:15:19,960 --> 00:15:22,720 Speaker 4: So Starbucks share sold more than twenty percent on Tuesday 357 00:15:22,920 --> 00:15:25,560 Speaker 4: after the coffee chain said it's ousting its current CEO. 358 00:15:26,360 --> 00:15:30,440 Speaker 4: We covered that. More importantly, this new guy taking over. 359 00:15:31,040 --> 00:15:34,840 Speaker 4: The reason he took over is what what Starbucks went 360 00:15:34,840 --> 00:15:37,640 Speaker 4: through is they went through activists investors as well. This 361 00:15:37,680 --> 00:15:40,280 Speaker 4: is another little kind of fun fact. So there's sometimes 362 00:15:40,320 --> 00:15:44,400 Speaker 4: big groups that take a position in a stock but 363 00:15:44,440 --> 00:15:47,280 Speaker 4: then aren't happy what's going on, and they'll pressure management 364 00:15:47,320 --> 00:15:47,760 Speaker 4: to say, hey, you. 365 00:15:47,800 --> 00:15:49,160 Speaker 5: Got to get rid of this guy. You got to 366 00:15:49,200 --> 00:15:49,480 Speaker 5: do that. 367 00:15:49,880 --> 00:15:54,880 Speaker 4: So the activist investors here served the current CEO served 368 00:15:55,680 --> 00:15:59,920 Speaker 4: for gosh since early two thousands, but quickly the investors 369 00:16:00,080 --> 00:16:03,480 Speaker 4: the company brand soured on the last ceo. Sales weekend. 370 00:16:03,480 --> 00:16:06,680 Speaker 4: Starbucks dealt with multiple issues, including inroads by lower cost 371 00:16:06,680 --> 00:16:09,920 Speaker 4: competitors in China, Boycott's in the Middle East and elsewhere 372 00:16:10,000 --> 00:16:14,560 Speaker 4: related to the Israel Hamas War Elliott Investment Management. This 373 00:16:14,600 --> 00:16:17,720 Speaker 4: is an activist firm with significant stakes and Starbucks. They 374 00:16:17,760 --> 00:16:20,000 Speaker 4: began to take they begin to ask for a change 375 00:16:20,000 --> 00:16:23,240 Speaker 4: in leadership about two months ago. In a statement on Tuesday, 376 00:16:23,320 --> 00:16:25,440 Speaker 4: the activist said that we welcomed the appointment of Brian 377 00:16:25,520 --> 00:16:28,440 Speaker 4: Nickel and we look forward to continue our engagement. Since 378 00:16:28,560 --> 00:16:32,640 Speaker 4: Nicol became Chippotele CEO in twenty eighteen, the Brido chain 379 00:16:32,960 --> 00:16:37,600 Speaker 4: has doubled, while profits have jumped eight hundred thousand I'm sorry, 380 00:16:38,040 --> 00:16:39,920 Speaker 4: eight hundred percent, which is you know. 381 00:16:39,920 --> 00:16:43,200 Speaker 3: And so you credit it to like he brought he 382 00:16:43,240 --> 00:16:45,520 Speaker 3: did the mobile app with the banking. He brought in 383 00:16:46,000 --> 00:16:47,720 Speaker 3: four changes to the menu. 384 00:16:47,640 --> 00:16:48,160 Speaker 5: Four things. 385 00:16:48,200 --> 00:16:50,800 Speaker 4: Yeah, he streamed there was there used to be really 386 00:16:50,840 --> 00:16:53,160 Speaker 4: long lines because of the customization process. 387 00:16:53,240 --> 00:16:54,480 Speaker 5: Yeah, he minimized that. 388 00:16:54,680 --> 00:16:56,920 Speaker 4: He sped up and really just did a lot of 389 00:16:57,080 --> 00:16:59,720 Speaker 4: focus groups on how they could speed up efficiency so 390 00:16:59,760 --> 00:17:01,640 Speaker 4: that you walk in it's taking you less than five 391 00:17:01,640 --> 00:17:04,760 Speaker 4: minutes from order to order to burrito. The other thing 392 00:17:04,800 --> 00:17:07,159 Speaker 4: he did is he brought Carnesada again listening to the 393 00:17:07,200 --> 00:17:10,119 Speaker 4: consumer instead of just focusing on margins, which, if you remember, 394 00:17:10,200 --> 00:17:12,880 Speaker 4: even during COVID, meat was really expensive and they were 395 00:17:12,920 --> 00:17:15,960 Speaker 4: taking kind of a large haircut on their margins by 396 00:17:15,960 --> 00:17:18,639 Speaker 4: bringing in this item that everybody really wanted, Yeah, the 397 00:17:18,720 --> 00:17:22,800 Speaker 4: digital platform, and just really he was really given a 398 00:17:22,800 --> 00:17:24,919 Speaker 4: lot of credit for bringing him out of the dumps. 399 00:17:25,040 --> 00:17:27,120 Speaker 4: A lot of these big chains go through some kind 400 00:17:27,119 --> 00:17:28,600 Speaker 4: of a health scare of it once in a while. 401 00:17:28,800 --> 00:17:30,640 Speaker 4: And again I don't know the dates offhand, but that's 402 00:17:30,600 --> 00:17:34,160 Speaker 4: a big equal ice scare that was like early Yeah, 403 00:17:34,160 --> 00:17:37,200 Speaker 4: that sounds about right, And so that's why this Now, 404 00:17:37,200 --> 00:17:39,280 Speaker 4: this guy's also been a taco bell. He's just one 405 00:17:39,320 --> 00:17:42,560 Speaker 4: of those guys that he comes in they're expecting massive 406 00:17:42,600 --> 00:17:43,160 Speaker 4: things from him. 407 00:17:43,240 --> 00:17:46,240 Speaker 3: Yeah, so what do you envision he's gonna throw down 408 00:17:46,280 --> 00:17:47,119 Speaker 3: with Starbucks? 409 00:17:47,200 --> 00:17:47,280 Speaker 2: Like? 410 00:17:47,320 --> 00:17:48,560 Speaker 6: Is it gonna be something similar? 411 00:17:49,200 --> 00:17:49,600 Speaker 5: You think? 412 00:17:49,840 --> 00:17:52,560 Speaker 4: And I think that's unless people educate themselves on it. 413 00:17:52,600 --> 00:17:54,280 Speaker 4: I think that's why I think this guy's got a 414 00:17:54,280 --> 00:17:57,000 Speaker 4: little bit of a harder road ahead ahead of him, 415 00:17:57,080 --> 00:17:59,600 Speaker 4: because one of the things that they want him to 416 00:17:59,600 --> 00:18:02,080 Speaker 4: do is in off Starbucks China and kind of sell 417 00:18:02,119 --> 00:18:04,760 Speaker 4: it maybe even to a Chinese company where they're leasing 418 00:18:04,800 --> 00:18:07,200 Speaker 4: out the name. But don't have to worry about operations, 419 00:18:07,200 --> 00:18:08,880 Speaker 4: so they could have steady cash flow. 420 00:18:08,720 --> 00:18:10,200 Speaker 6: Like license amount licensing. 421 00:18:10,240 --> 00:18:13,040 Speaker 4: It almost giving a master franchise agreement to one group 422 00:18:13,080 --> 00:18:15,320 Speaker 4: in China. And again it's China, so you're dealing with 423 00:18:15,359 --> 00:18:18,280 Speaker 4: the government, you're dealing with the Communist Party, so it's 424 00:18:18,320 --> 00:18:20,879 Speaker 4: going to be tough, especially, like I said, with Starbucks 425 00:18:21,119 --> 00:18:25,159 Speaker 4: having such an international exposure, and it's not just China. 426 00:18:25,240 --> 00:18:26,800 Speaker 5: You know, we talked about Israel. 427 00:18:27,480 --> 00:18:29,800 Speaker 4: There was a huge boycott because there's a ton of 428 00:18:29,800 --> 00:18:32,840 Speaker 4: Starbucks in Israel and talking about China want to boycott that, 429 00:18:32,920 --> 00:18:35,280 Speaker 4: and that did actually affect their bottom line. It affected 430 00:18:35,320 --> 00:18:38,000 Speaker 4: Coca Cola's as well. That's a whole other segment. It 431 00:18:38,040 --> 00:18:40,399 Speaker 4: was interesting Coca Cola came out with a huge marketing 432 00:18:40,440 --> 00:18:42,800 Speaker 4: campaign to show people, hey, we're not aligned with that. 433 00:18:42,840 --> 00:18:45,280 Speaker 4: Turned out that the Co Cola bodily plant in Palestine 434 00:18:45,560 --> 00:18:47,080 Speaker 4: was owned by an Israeli companies. 435 00:18:47,119 --> 00:18:49,000 Speaker 5: So these boycotts do work. 436 00:18:49,000 --> 00:18:50,760 Speaker 4: You know, they try to say that it doesn't affect them, 437 00:18:50,760 --> 00:18:52,479 Speaker 4: but it really does affect their bottom lines. And when 438 00:18:52,480 --> 00:18:55,960 Speaker 4: you see the company start marketing campaigns to address those 439 00:18:56,000 --> 00:18:57,480 Speaker 4: that's when you know those boycotts work. 440 00:18:57,560 --> 00:18:59,080 Speaker 5: But I kind of digressed there. 441 00:18:59,119 --> 00:19:00,919 Speaker 4: But yeah, man, I think this story is going to 442 00:19:00,920 --> 00:19:04,240 Speaker 4: be different because what he did at Chipotle, the people, 443 00:19:04,359 --> 00:19:06,639 Speaker 4: number of people on digital, they're already there. On Starbucks, 444 00:19:06,640 --> 00:19:08,919 Speaker 4: you can't really improve that that much. They got a 445 00:19:08,920 --> 00:19:12,680 Speaker 4: great user experience with the stars and all the accumulations 446 00:19:12,680 --> 00:19:15,199 Speaker 4: and the specials, So that's not going to work. The 447 00:19:15,280 --> 00:19:18,119 Speaker 4: fact that Chipotle was primarily the United States and he 448 00:19:18,160 --> 00:19:22,040 Speaker 4: had to focus on United States issues and geopolitical concerns. 449 00:19:22,200 --> 00:19:24,640 Speaker 4: Now he's got a different set of concerns here, which 450 00:19:24,720 --> 00:19:29,960 Speaker 4: again Starbucks' exposure in the foreign markets and then just 451 00:19:30,000 --> 00:19:33,040 Speaker 4: percentage of growth Chipotle. You have so many different markets 452 00:19:33,040 --> 00:19:35,840 Speaker 4: you can go into, but Starbucks is such a massive name, 453 00:19:35,920 --> 00:19:38,120 Speaker 4: it's massive entity. He's really got to look, I think, 454 00:19:38,119 --> 00:19:41,000 Speaker 4: more at putting a lot of capex back into the stores. 455 00:19:41,080 --> 00:19:45,720 Speaker 4: CAPEX means capital expenditures, so you may sacrifice some short 456 00:19:45,800 --> 00:19:48,520 Speaker 4: term cash profit issues where he's dumping a lot of 457 00:19:48,560 --> 00:19:49,480 Speaker 4: money into the stores. 458 00:19:49,640 --> 00:19:51,200 Speaker 5: So this is going to be a long play. 459 00:19:52,000 --> 00:19:55,320 Speaker 4: But when you see that market reaction, Starbucks went up 460 00:19:55,320 --> 00:19:58,480 Speaker 4: twenty five percent, Chipotle dropped ten percent because the shareholders 461 00:19:58,520 --> 00:20:00,800 Speaker 4: realized that, you know, we're about to lose this rock Start. 462 00:20:00,920 --> 00:20:03,240 Speaker 4: So yes, we go through all this the what what 463 00:20:03,359 --> 00:20:06,280 Speaker 4: takeaways do you take out of this? If you're a 464 00:20:06,320 --> 00:20:08,480 Speaker 4: business owner, if you're an investor, out you know, hit 465 00:20:08,480 --> 00:20:10,040 Speaker 4: me up with some questions or what do you think? 466 00:20:10,080 --> 00:20:12,840 Speaker 5: What do you think all these little data points I 467 00:20:12,880 --> 00:20:13,399 Speaker 5: threw at. 468 00:20:13,280 --> 00:20:18,640 Speaker 3: You, Maine, I'm like curious of how how much slack 469 00:20:19,520 --> 00:20:24,840 Speaker 3: the activist investors are going to give Nichols because you know, 470 00:20:25,119 --> 00:20:31,000 Speaker 3: obviously there's been some volatility within their upper management in 471 00:20:31,080 --> 00:20:33,000 Speaker 3: terms of they've had a kind of a revolving door 472 00:20:33,000 --> 00:20:36,200 Speaker 3: of CEOs the past few years. Like, you know, are 473 00:20:36,240 --> 00:20:39,520 Speaker 3: they gonna give him the time to succeed or like 474 00:20:39,840 --> 00:20:41,439 Speaker 3: I know you were mentioning, he's going to have to 475 00:20:41,560 --> 00:20:44,119 Speaker 3: spend some to get some back in terms of you know, 476 00:20:44,480 --> 00:20:47,760 Speaker 3: closing you know, figuring out these foreign markets, going to China. 477 00:20:47,840 --> 00:20:49,320 Speaker 3: It's not like China is going to be the only 478 00:20:49,359 --> 00:20:52,119 Speaker 3: thing on his docket, like Starbucks is everywhere. Of course, 479 00:20:52,240 --> 00:20:54,280 Speaker 3: So are you are do you think they're going to 480 00:20:54,320 --> 00:20:56,680 Speaker 3: be patient with him or like how do you see 481 00:20:56,680 --> 00:20:58,080 Speaker 3: this happening like due to history question? 482 00:20:58,280 --> 00:21:00,600 Speaker 4: Yeah, I think you know what Chippoll looking at what 483 00:21:00,640 --> 00:21:03,520 Speaker 4: he did. He came in in twenty eighteen. It took 484 00:21:03,600 --> 00:21:06,000 Speaker 4: him about three years before you actually saw some of 485 00:21:06,040 --> 00:21:08,800 Speaker 4: the implementations and really see a shift in the stock 486 00:21:08,840 --> 00:21:11,560 Speaker 4: market prices. If I'm not mistaken with this guy, I 487 00:21:11,560 --> 00:21:13,400 Speaker 4: think he's gonna get a lot more grace. The last 488 00:21:13,400 --> 00:21:16,240 Speaker 4: guy wasn't the most popular replacement. You know, you had 489 00:21:16,240 --> 00:21:18,320 Speaker 4: Schultz in there, obviously, that was a legend. He wrote 490 00:21:18,359 --> 00:21:20,680 Speaker 4: the book on Starbucks. So this guy, I think is 491 00:21:20,720 --> 00:21:22,800 Speaker 4: going to get a lot more grace what he's done. 492 00:21:23,080 --> 00:21:25,240 Speaker 4: You know, he's batting a thousand right now. He's done 493 00:21:25,280 --> 00:21:28,080 Speaker 4: complete makeovers for Taco Bell and Chipotte, in a handful 494 00:21:28,119 --> 00:21:31,320 Speaker 4: of others as consulting or more minor roles. But I 495 00:21:31,359 --> 00:21:33,640 Speaker 4: think he's going to get at least two to three years. 496 00:21:33,680 --> 00:21:36,040 Speaker 4: A lot of these things take time to implement and change, 497 00:21:36,280 --> 00:21:40,280 Speaker 4: so and so and again with Starbucks, I think right now. 498 00:21:40,280 --> 00:21:43,399 Speaker 4: There's also the economy. You know, it is a luxury item. 499 00:21:43,680 --> 00:21:45,560 Speaker 4: You can save so much money by not going there. 500 00:21:45,600 --> 00:21:48,119 Speaker 4: And it's the perception of value. I can brew, you know, 501 00:21:48,160 --> 00:21:50,000 Speaker 4: we brew a decent cup of coffee here that cost 502 00:21:50,040 --> 00:21:52,920 Speaker 4: thirty forty cents and to pay five six seven bucks. 503 00:21:53,000 --> 00:21:55,879 Speaker 4: It's just such a stretch for anybody these days, right, So, 504 00:21:55,960 --> 00:21:58,879 Speaker 4: I think they're battling a lot of external forces and 505 00:21:58,920 --> 00:22:00,840 Speaker 4: they're really going to have to figure out maybe bring 506 00:22:00,840 --> 00:22:03,840 Speaker 4: in some new lunch items or just something to reinvigorate it. 507 00:22:03,880 --> 00:22:06,680 Speaker 5: They need that one magic product that everybody's got to have. 508 00:22:07,560 --> 00:22:09,359 Speaker 4: But I think he's going to be getting the direct 509 00:22:09,480 --> 00:22:11,600 Speaker 4: question answer to your question is, I think he's going 510 00:22:11,640 --> 00:22:13,120 Speaker 4: to be given a lot of grace. I think he's 511 00:22:13,160 --> 00:22:14,480 Speaker 4: going to be given a lot of time. I think 512 00:22:14,520 --> 00:22:17,680 Speaker 4: his reputation precedes him and heal what. You know, any 513 00:22:17,760 --> 00:22:20,080 Speaker 4: other CEO would have maybe got the asks one to 514 00:22:20,160 --> 00:22:22,000 Speaker 4: two years in. I think he's going to be given 515 00:22:22,080 --> 00:22:24,199 Speaker 4: at least you know, his reign will at least be 516 00:22:24,200 --> 00:22:26,800 Speaker 4: four to five years, I think, assuming he doesn't completely 517 00:22:26,800 --> 00:22:27,960 Speaker 4: shit the bed for sure. 518 00:22:29,680 --> 00:22:33,400 Speaker 6: Mike checked up and you were saying. 519 00:22:33,119 --> 00:22:38,080 Speaker 5: That you're the sound engineer. You good? 520 00:22:39,760 --> 00:22:40,240 Speaker 6: Can you hear me? 521 00:22:40,320 --> 00:22:40,919 Speaker 5: Yeah? There you go. 522 00:22:41,520 --> 00:22:45,600 Speaker 3: It's still kind of k Yeah, Dan, can you change 523 00:22:45,600 --> 00:22:48,360 Speaker 3: it to guest Mike three. 524 00:22:48,400 --> 00:22:50,560 Speaker 4: I'll keep drowning on here while you while you fix 525 00:22:50,600 --> 00:22:52,920 Speaker 4: your issues. So that's the answer to your question on that. Now, 526 00:22:53,480 --> 00:22:55,560 Speaker 4: before I pop into that strategy that I was telling 527 00:22:55,600 --> 00:22:58,000 Speaker 4: you guys about, I do want to kind of highlight 528 00:22:58,080 --> 00:23:00,920 Speaker 4: some other opportunities that this lesson learned you so learned 529 00:23:00,960 --> 00:23:03,240 Speaker 4: you taught you. So if you look at what Starbucks did, 530 00:23:03,240 --> 00:23:04,960 Speaker 4: if you knew what Starbucks was going to do forty 531 00:23:05,000 --> 00:23:07,639 Speaker 4: eight hours ago, obviously you'd make a position into Starbucks, 532 00:23:07,760 --> 00:23:10,600 Speaker 4: which was considered actually just a value proposition, not really 533 00:23:10,600 --> 00:23:11,240 Speaker 4: a growth stock. 534 00:23:11,280 --> 00:23:12,880 Speaker 5: And now obviously it's gone through the roof. 535 00:23:13,280 --> 00:23:17,200 Speaker 4: So there's a couple of other companies that could If 536 00:23:17,240 --> 00:23:19,160 Speaker 4: you guys are active and if you want tom follow 537 00:23:19,200 --> 00:23:20,680 Speaker 4: the market, and I know you do, so you may 538 00:23:20,720 --> 00:23:23,119 Speaker 4: want to look at these. There's two companies that yesterday 539 00:23:23,160 --> 00:23:27,240 Speaker 4: also announced some really exciting interesting things. Southwest just announced 540 00:23:27,240 --> 00:23:29,119 Speaker 4: that they're replacing like I can't remember if it was 541 00:23:29,200 --> 00:23:31,120 Speaker 4: nine or eleven, those two numbers are in my head, 542 00:23:31,119 --> 00:23:33,320 Speaker 4: but it's a big number, close to double digit nine 543 00:23:33,400 --> 00:23:36,840 Speaker 4: or eleven of their board of directors, which is literally 544 00:23:36,880 --> 00:23:38,120 Speaker 4: like saying they're replacing. 545 00:23:37,800 --> 00:23:40,520 Speaker 5: Their entire board. That's very rare, you know. 546 00:23:40,600 --> 00:23:42,879 Speaker 6: And they're pivoting their entire business model. 547 00:23:43,160 --> 00:23:46,720 Speaker 4: They're now assigned seating. They're just throwing everything at the wall. 548 00:23:46,800 --> 00:23:49,800 Speaker 4: That tells me two things. There's a lot of turmoil there. 549 00:23:50,480 --> 00:23:52,679 Speaker 4: There's something going on behind the scenes. They used to 550 00:23:52,680 --> 00:23:54,880 Speaker 4: be the darling of all the airline stocks. That used 551 00:23:54,880 --> 00:23:57,680 Speaker 4: to be what did really well. They survived the gasoline 552 00:23:58,280 --> 00:24:00,640 Speaker 4: when all the airlines were suffering because they were paying 553 00:24:00,680 --> 00:24:03,600 Speaker 4: high in gasoline. They had long term strategy towards their 554 00:24:03,600 --> 00:24:06,080 Speaker 4: fuel costs. They were doing they were hedging their it's 555 00:24:06,080 --> 00:24:09,000 Speaker 4: called contracts, and they were buying fuel contracts basically guaranteeing 556 00:24:09,000 --> 00:24:11,320 Speaker 4: and locking in a fuel price. So they really did 557 00:24:11,359 --> 00:24:14,040 Speaker 4: well during those years. But as of late, a lot 558 00:24:14,040 --> 00:24:17,359 Speaker 4: of these budget airlines, from Spirit to Frontier to mainly Southwest, 559 00:24:17,640 --> 00:24:20,880 Speaker 4: are really suffering. So with a big name like Southwest, 560 00:24:20,920 --> 00:24:23,880 Speaker 4: with the huge loyalty program that they have, if they 561 00:24:23,920 --> 00:24:26,600 Speaker 4: came out with an announcement they brought in some superstar, 562 00:24:27,320 --> 00:24:30,120 Speaker 4: you know, airline bruns In or just somebody that's that's 563 00:24:30,119 --> 00:24:32,440 Speaker 4: a little bit more famous, flashy that can really turn 564 00:24:32,480 --> 00:24:34,399 Speaker 4: it around. I think they're right for that, but I 565 00:24:34,440 --> 00:24:36,600 Speaker 4: think in the short term they're the ones to watch. 566 00:24:36,600 --> 00:24:38,800 Speaker 4: And then the other big story that all the analysts 567 00:24:38,840 --> 00:24:41,120 Speaker 4: are talking about is what's going on with Intel. 568 00:24:41,440 --> 00:24:41,600 Speaker 5: Now. 569 00:24:41,680 --> 00:24:44,760 Speaker 4: Intel, if you guys don't know, you know, they're just 570 00:24:44,800 --> 00:24:47,480 Speaker 4: completely been left behind by Nvidia and a lot of 571 00:24:47,520 --> 00:24:50,320 Speaker 4: the other chip makers. With the shortage that we had, 572 00:24:50,640 --> 00:24:54,800 Speaker 4: the government and its infinite wisdom started investing into Intel, 573 00:24:54,840 --> 00:24:58,080 Speaker 4: which should be leading into get that company is going 574 00:24:58,119 --> 00:25:00,520 Speaker 4: to go through the toilet, and that's what's happening right now. 575 00:25:00,560 --> 00:25:03,359 Speaker 4: You know, they're giving investors no reason to stay on board. 576 00:25:03,400 --> 00:25:07,199 Speaker 4: They slash their dividends, their stocks cratered, and and I 577 00:25:07,240 --> 00:25:08,439 Speaker 4: think they have a lot. 578 00:25:08,280 --> 00:25:09,560 Speaker 5: Of activism behind them as well. 579 00:25:09,560 --> 00:25:12,280 Speaker 4: Obviously, it's a huge name, so if they did come 580 00:25:12,280 --> 00:25:14,119 Speaker 4: in with one of these stories where they bring in 581 00:25:14,119 --> 00:25:17,640 Speaker 4: a rock star CEO that completely invigorates it, you might 582 00:25:17,640 --> 00:25:20,000 Speaker 4: see that kind of a pop. Because the news on 583 00:25:20,119 --> 00:25:23,800 Speaker 4: them is almost the opposite of Nvidia, which is you know, 584 00:25:23,880 --> 00:25:24,720 Speaker 4: obviously keeps. 585 00:25:24,560 --> 00:25:25,160 Speaker 5: Going through the roof. 586 00:25:25,200 --> 00:25:28,000 Speaker 4: They're talking about the demand for these chips in the 587 00:25:28,040 --> 00:25:31,280 Speaker 4: next three years is going to be fourteen times as 588 00:25:31,320 --> 00:25:33,720 Speaker 4: much as what we're seeing right now, and their pots 589 00:25:33,720 --> 00:25:36,560 Speaker 4: to take advantage of that. Intel could catch up, but 590 00:25:36,600 --> 00:25:39,080 Speaker 4: I think they're so far behind right now. It's really 591 00:25:39,080 --> 00:25:41,320 Speaker 4: one of those crazy stories where you may see right 592 00:25:41,359 --> 00:25:44,879 Speaker 4: now that are talking about the stock is trading below 593 00:25:44,920 --> 00:25:47,600 Speaker 4: book value, meaning if you just liquidated all their assets, 594 00:25:47,600 --> 00:25:50,240 Speaker 4: all their real estates, what they're were for their name. 595 00:25:50,600 --> 00:25:52,600 Speaker 4: The stock is trading less than that, which is a 596 00:25:52,680 --> 00:25:53,840 Speaker 4: really scary place to. 597 00:25:53,760 --> 00:25:55,680 Speaker 5: Be, especially for a name like that. 598 00:25:56,080 --> 00:25:58,680 Speaker 4: Totally, so we're going to take a break. Before we 599 00:25:58,400 --> 00:26:00,359 Speaker 4: took we'd take that break. I promise to you guys. 600 00:26:00,640 --> 00:26:02,440 Speaker 4: A strategy I'm going to talk about this is something 601 00:26:02,520 --> 00:26:05,360 Speaker 4: very simple. It's called dollar cost averaging. I'm gonna break 602 00:26:05,359 --> 00:26:06,760 Speaker 4: it down for you right when we come back on 603 00:26:06,800 --> 00:26:07,520 Speaker 4: Financial Friday. 604 00:26:07,760 --> 00:26:10,239 Speaker 2: We'll be right back with more Financial Fridays with the 605 00:26:10,280 --> 00:26:14,080 Speaker 2: Inside Investor Tony K. Make sure you follow Tony at 606 00:26:14,080 --> 00:26:25,480 Speaker 2: the Insider Investor. Welcome back to Cannabis Talk, one on 607 00:26:25,560 --> 00:26:29,840 Speaker 2: one's Financial Fridays with the Inside Investor Tony K. Make 608 00:26:29,880 --> 00:26:32,360 Speaker 2: sure you like, follow and subscribe to the show now. 609 00:26:32,600 --> 00:26:35,280 Speaker 4: If you ever have the misfortune of nating an attorney, 610 00:26:35,480 --> 00:26:38,600 Speaker 4: think no harder. Think Freddie sage Man. This dude's a 611 00:26:38,680 --> 00:26:40,639 Speaker 4: legend in the game out here in southern California. But 612 00:26:40,680 --> 00:26:45,280 Speaker 4: he handles everything he does cannabis law, entertainment law, business law, 613 00:26:45,480 --> 00:26:46,360 Speaker 4: criminal law. 614 00:26:46,240 --> 00:26:48,159 Speaker 5: Criminal defense. This dude's covered. 615 00:26:48,200 --> 00:26:50,760 Speaker 4: He's tied in handles a lot of the celebrities that 616 00:26:51,119 --> 00:26:52,560 Speaker 4: we've had on the show here as well. 617 00:26:52,800 --> 00:26:53,960 Speaker 5: Really good dude as well. 618 00:26:54,160 --> 00:26:57,760 Speaker 4: He's also moonlights as a comedian and he is funny 619 00:26:57,760 --> 00:27:01,399 Speaker 4: as hell. Freddie Fox right stage name, and that's this 620 00:27:01,480 --> 00:27:03,600 Speaker 4: comedian stage name, not a stripper stage name. 621 00:27:03,920 --> 00:27:06,439 Speaker 5: Well look them up. It's the Fox Firm with two x's. 622 00:27:06,680 --> 00:27:09,520 Speaker 4: That's the Foxfirm dot com. Or you can call them 623 00:27:09,520 --> 00:27:12,200 Speaker 4: at three one oh eight seven seven five zero three 624 00:27:12,280 --> 00:27:14,120 Speaker 4: three read East stage as your man. 625 00:27:14,200 --> 00:27:15,760 Speaker 5: Now we're back here on financial Fridays. 626 00:27:15,760 --> 00:27:17,720 Speaker 4: Before we took a break, I promised you, guys, I'm 627 00:27:17,720 --> 00:27:19,600 Speaker 4: going to share with you the strategy that for those 628 00:27:19,640 --> 00:27:21,639 Speaker 4: of you either are smart, not smarter, but maybe a 629 00:27:21,640 --> 00:27:23,960 Speaker 4: little bit more astute when it comes to mark the 630 00:27:24,000 --> 00:27:26,520 Speaker 4: stock market. You've probably heard this expression. If you're a 631 00:27:26,520 --> 00:27:29,760 Speaker 4: financial advisor, you definitely know the expression, which is dollar 632 00:27:29,800 --> 00:27:32,480 Speaker 4: cost averaging. But before I dive into that connor, during 633 00:27:32,480 --> 00:27:35,240 Speaker 4: the break, you started telling me about your Southwest experience, 634 00:27:35,240 --> 00:27:37,280 Speaker 4: and I wanted them to share this with you, guys, 635 00:27:37,680 --> 00:27:40,760 Speaker 4: because sometimes your own experience with the company, if other 636 00:27:40,760 --> 00:27:43,160 Speaker 4: people are having the same experience, it's also a good 637 00:27:43,160 --> 00:27:45,760 Speaker 4: idea to kind of maybe dabble into taking a position 638 00:27:45,840 --> 00:27:49,640 Speaker 4: against that stock because the consumer is the strongest indicator 639 00:27:49,640 --> 00:27:52,159 Speaker 4: of what's going on like we talked with Starbucks and 640 00:27:52,160 --> 00:27:54,280 Speaker 4: the prices being through the roof and the experience not 641 00:27:54,359 --> 00:27:55,040 Speaker 4: really being there. 642 00:27:55,160 --> 00:27:57,239 Speaker 5: You could tell they were suffering. Tell me about your 643 00:27:57,240 --> 00:27:58,200 Speaker 5: Southwest experience. 644 00:27:58,320 --> 00:28:01,399 Speaker 3: Yeah, So, I mean normally on south West it's like 645 00:28:01,640 --> 00:28:04,320 Speaker 3: pretty smooth and you have your A boarding, bboarding and 646 00:28:04,359 --> 00:28:06,560 Speaker 3: seaboarding and maybe a few pre boarders. But I think 647 00:28:06,560 --> 00:28:08,800 Speaker 3: it's just gotten out of control with the amount of 648 00:28:08,840 --> 00:28:12,520 Speaker 3: people that like fit stipulations to be able to be 649 00:28:12,600 --> 00:28:15,800 Speaker 3: pre boarded, or you know, people are gaming the system 650 00:28:15,920 --> 00:28:20,359 Speaker 3: because like you know, I saw about fifteen wheelchaired people 651 00:28:20,560 --> 00:28:23,240 Speaker 3: roll into the plane and then when we land, none 652 00:28:23,280 --> 00:28:25,080 Speaker 3: of them are on wheelchairs and are walking out. And 653 00:28:25,119 --> 00:28:28,000 Speaker 3: so I'm like, all right, you know what's going on there? 654 00:28:28,040 --> 00:28:30,720 Speaker 3: And obviously it's got out out of control. And so 655 00:28:30,840 --> 00:28:32,680 Speaker 3: I you know, I got some money backers, I paid 656 00:28:32,720 --> 00:28:34,720 Speaker 3: for priority boarding, and I ended up three quarters of 657 00:28:34,720 --> 00:28:36,600 Speaker 3: the way back through the plane, and it's like, dude, 658 00:28:36,800 --> 00:28:37,720 Speaker 3: what's the point. 659 00:28:38,000 --> 00:28:41,320 Speaker 4: So and unfortunately that's just shitty people being shitty because 660 00:28:41,680 --> 00:28:44,040 Speaker 4: American actually there was a bunch of articles that a 661 00:28:44,040 --> 00:28:46,960 Speaker 4: lot of people are abusing that system airline wide, where 662 00:28:47,000 --> 00:28:48,640 Speaker 4: all you got to do is roll up in a wheelchair, 663 00:28:49,000 --> 00:28:51,960 Speaker 4: you get priority, you get to bump up in Priority one. Now, 664 00:28:52,000 --> 00:28:54,240 Speaker 4: with a lot of the other airlines where you actually 665 00:28:54,320 --> 00:28:56,719 Speaker 4: pay for your seat, it's a little bit of an 666 00:28:56,720 --> 00:28:58,920 Speaker 4: issue because it's annoying standing around. Like you said, then 667 00:28:58,960 --> 00:29:00,760 Speaker 4: the plane lands and all the same people that got 668 00:29:00,800 --> 00:29:03,440 Speaker 4: wheelchaired in just walk off the plane. But with Southwest 669 00:29:03,480 --> 00:29:06,240 Speaker 4: has created a massive issue because you know they don't 670 00:29:06,280 --> 00:29:08,080 Speaker 4: have as signed seating, but you can pay extra to 671 00:29:08,120 --> 00:29:10,200 Speaker 4: be one of the first fifteen people to board and 672 00:29:10,240 --> 00:29:12,240 Speaker 4: ideally get the best seats. But if you got a 673 00:29:12,240 --> 00:29:15,120 Speaker 4: bunch of people gaming the system, it's completely thrown a 674 00:29:15,120 --> 00:29:17,640 Speaker 4: monkey wrench into their model, which is I think just 675 00:29:17,920 --> 00:29:20,200 Speaker 4: icing on the cake. But it's a very valid point. 676 00:29:20,200 --> 00:29:22,240 Speaker 4: They're going through a lot of issues right now, so 677 00:29:22,400 --> 00:29:25,240 Speaker 4: definitely an opportunity. Now, let's say that you've listened to 678 00:29:25,240 --> 00:29:27,120 Speaker 4: the show, or maybe a little bit younger or older 679 00:29:27,160 --> 00:29:29,320 Speaker 4: and want to dabble into the market, and you're saying, 680 00:29:29,480 --> 00:29:30,440 Speaker 4: what should I buy? 681 00:29:30,520 --> 00:29:31,040 Speaker 5: What stocks? 682 00:29:31,080 --> 00:29:33,200 Speaker 4: You've heard me talk about Tesla a couple of different 683 00:29:33,200 --> 00:29:35,440 Speaker 4: positions here and there. I'm not a big fan of 684 00:29:35,480 --> 00:29:38,480 Speaker 4: picking particular positions, so I'd rather give you guys a 685 00:29:38,520 --> 00:29:41,040 Speaker 4: strategy Now, this strategy can work for anybody. It can 686 00:29:41,080 --> 00:29:43,160 Speaker 4: work if you're just investing a couple of thousand into 687 00:29:43,200 --> 00:29:45,200 Speaker 4: the market or a couple of one hundred thousand or 688 00:29:45,240 --> 00:29:47,640 Speaker 4: a million, doesn't matter what position you take. Now, I'm 689 00:29:47,640 --> 00:29:51,440 Speaker 4: going to read you the the you know, Wikipedia or 690 00:29:51,480 --> 00:29:54,320 Speaker 4: Investorpedia definition of it, and then I'm going to break 691 00:29:54,320 --> 00:29:56,160 Speaker 4: it down to you guys at layman terms and really 692 00:29:56,160 --> 00:29:58,960 Speaker 4: show you how the strategy works. So, dollar cost averaging 693 00:29:59,000 --> 00:30:00,920 Speaker 4: is a simple tool that in investor can use to 694 00:30:00,920 --> 00:30:03,760 Speaker 4: build savings and wealth over the long term. It's also 695 00:30:03,760 --> 00:30:06,840 Speaker 4: a way for investors to ignore short term volatility in 696 00:30:06,880 --> 00:30:10,360 Speaker 4: the broader markets. Prime example of long term dollar cost 697 00:30:10,360 --> 00:30:14,280 Speaker 4: averaging is to use it. It is used in four 698 00:30:14,360 --> 00:30:16,280 Speaker 4: one K plans. In other words, you're putting in a 699 00:30:16,320 --> 00:30:18,680 Speaker 4: set amount each month and it's buying you a set 700 00:30:18,720 --> 00:30:22,400 Speaker 4: amount of assets. Dollar cost averaging can also be used 701 00:30:22,400 --> 00:30:25,120 Speaker 4: outside of a four one K plan. For instance, investors 702 00:30:25,120 --> 00:30:27,920 Speaker 4: can use it to make regular purchases of the mutual funds, 703 00:30:28,000 --> 00:30:29,000 Speaker 4: index funds. 704 00:30:28,760 --> 00:30:29,240 Speaker 5: Or stocks. 705 00:30:29,560 --> 00:30:31,880 Speaker 4: The benefits of dollar cost averaging is that it can 706 00:30:31,920 --> 00:30:35,440 Speaker 4: lower the average amount you spend on investments. It reinforces 707 00:30:35,440 --> 00:30:38,640 Speaker 4: the practice of investing regularly to build your wealth. It's 708 00:30:38,680 --> 00:30:41,800 Speaker 4: automatic and take can take concerns about where to invest 709 00:30:41,840 --> 00:30:44,880 Speaker 4: out of your hands or when. It removes the pitfalls 710 00:30:44,920 --> 00:30:47,440 Speaker 4: of market timing, such as buying only when prices have 711 00:30:47,480 --> 00:30:50,120 Speaker 4: already risen. It can also ensure that you're already in 712 00:30:50,160 --> 00:30:53,200 Speaker 4: the market ready to buy when events send prices higher. 713 00:30:53,240 --> 00:30:54,800 Speaker 4: So what does this all mean in Layman's term? So 714 00:30:54,880 --> 00:30:58,080 Speaker 4: let's use that Starbucks as an analogy. So, and let's 715 00:30:58,080 --> 00:31:00,680 Speaker 4: just say the Starbucks before this big new news was 716 00:31:00,720 --> 00:31:03,200 Speaker 4: trading at one hundred bucks a share, and now you 717 00:31:03,440 --> 00:31:06,280 Speaker 4: put in one hundred bucks and the market goes up higher, 718 00:31:06,560 --> 00:31:08,240 Speaker 4: and you're like, oh shit, you know I want to 719 00:31:08,240 --> 00:31:11,320 Speaker 4: buy more. So what dollar cost averaging does is it says, look, 720 00:31:11,360 --> 00:31:13,040 Speaker 4: I'm going to buy a set amount. Let's say I 721 00:31:13,080 --> 00:31:16,840 Speaker 4: want to invest twelve hundred dollars into Starbucks. Instead of 722 00:31:16,880 --> 00:31:18,920 Speaker 4: me trying to time it into the perfect day to 723 00:31:18,960 --> 00:31:21,480 Speaker 4: buy that stock, I'm going to split that twelve hundred 724 00:31:21,480 --> 00:31:24,360 Speaker 4: bucks into say six months, and over the next six months, 725 00:31:24,360 --> 00:31:26,280 Speaker 4: I'm going to take my position. I'm going to take 726 00:31:26,280 --> 00:31:29,160 Speaker 4: that twelve hundred dollars and divide it by six Right now, 727 00:31:29,200 --> 00:31:31,040 Speaker 4: That means now I'm going to have two hundred dollars 728 00:31:31,080 --> 00:31:32,560 Speaker 4: a month that I'm going to put in, and I 729 00:31:32,560 --> 00:31:34,320 Speaker 4: pick a date. It could be the fifteenth, it could 730 00:31:34,320 --> 00:31:35,840 Speaker 4: be the first, but you kind of want to stick 731 00:31:35,840 --> 00:31:37,960 Speaker 4: to a very set date. And now you buy the 732 00:31:38,000 --> 00:31:41,280 Speaker 4: same dollar amount on the same day, thus getting an 733 00:31:41,320 --> 00:31:44,160 Speaker 4: average price over those six weeks six month period. 734 00:31:44,240 --> 00:31:44,320 Speaker 3: Right. 735 00:31:44,400 --> 00:31:46,120 Speaker 4: So if one day the stocks at one hundred, then 736 00:31:46,160 --> 00:31:47,520 Speaker 4: it goes down to eight, and then I buy my 737 00:31:47,560 --> 00:31:49,840 Speaker 4: next batch at eighty, then it goes up to one twenty, 738 00:31:49,840 --> 00:31:51,640 Speaker 4: I buy some at there, then it craters all the 739 00:31:51,640 --> 00:31:52,400 Speaker 4: way down to fifty. 740 00:31:52,440 --> 00:31:54,400 Speaker 5: So this up and down, now I'm going to get 741 00:31:54,400 --> 00:31:54,920 Speaker 5: the average. 742 00:31:54,920 --> 00:31:56,760 Speaker 4: So instead of me timing it and buying it on 743 00:31:56,800 --> 00:31:59,760 Speaker 4: the worst day or possibly a really high price, you're 744 00:31:59,800 --> 00:32:01,000 Speaker 4: just generally. 745 00:32:00,680 --> 00:32:02,800 Speaker 5: Averaging out the price. Does that make sense? Yes? 746 00:32:03,240 --> 00:32:05,760 Speaker 4: And one of the biggest things that I noticed with 747 00:32:05,880 --> 00:32:08,200 Speaker 4: twenty years of doing what I was doing is people 748 00:32:08,280 --> 00:32:11,280 Speaker 4: really do buy on emotion. And if you look at 749 00:32:11,320 --> 00:32:14,320 Speaker 4: the life cycle of the stock market of when people 750 00:32:14,360 --> 00:32:16,880 Speaker 4: buy and sell, think about it as a clock, right, 751 00:32:16,960 --> 00:32:20,480 Speaker 4: twelve o'clock is your euphoria. Twelve o'clock is when everybody's 752 00:32:20,520 --> 00:32:22,920 Speaker 4: investing in the market. They're telling the dot coms are 753 00:32:22,920 --> 00:32:26,840 Speaker 4: going through the roof. The Denny's waitress is talking about 754 00:32:26,880 --> 00:32:28,960 Speaker 4: her stock portfolio. I mean, this happened during the dock 755 00:32:29,040 --> 00:32:31,200 Speaker 4: on boom, where everybody just thought, Hey, I'm going to 756 00:32:31,200 --> 00:32:33,920 Speaker 4: become a millionaire overnight in the stock market. That's your 757 00:32:33,920 --> 00:32:37,840 Speaker 4: twelve o'clock. That's your euphoria, that's buying high. Everybody starts 758 00:32:37,840 --> 00:32:40,760 Speaker 4: piling in. Historically, what happens the market starts to go 759 00:32:40,800 --> 00:32:43,200 Speaker 4: to one, two, three o'clock. Now you're starting to hear 760 00:32:43,240 --> 00:32:45,240 Speaker 4: some heavy noise, but people are like, oh shit, well 761 00:32:45,240 --> 00:32:47,000 Speaker 4: I bought it. I'm not going to sell it because 762 00:32:47,040 --> 00:32:49,400 Speaker 4: now I'd be down ten twenty percent. Think about one 763 00:32:49,480 --> 00:32:52,160 Speaker 4: two o'clock. Now you're looking at Oh shit, it's four o'clock, 764 00:32:52,200 --> 00:32:55,320 Speaker 4: five o'clock, six o'clock. The market's down fifty percent. Most 765 00:32:55,360 --> 00:32:58,000 Speaker 4: people at this point panic is set in. They're telling 766 00:32:58,040 --> 00:32:59,880 Speaker 4: you that this could be the stock market crash of 767 00:33:00,120 --> 00:33:03,760 Speaker 4: two thousands, blah blah blah. And now most people historically 768 00:33:03,920 --> 00:33:07,240 Speaker 4: sell at that six o'clock bottom of the tropicy. 769 00:33:07,440 --> 00:33:08,520 Speaker 5: So that's really. 770 00:33:08,240 --> 00:33:10,680 Speaker 4: When you get the sharks in, you get your big 771 00:33:10,720 --> 00:33:13,960 Speaker 4: Wall Street hedge fund betters in. But the average consumer 772 00:33:14,080 --> 00:33:16,680 Speaker 4: is selling when the market's low, and now the market 773 00:33:16,760 --> 00:33:18,880 Speaker 4: starts to pick back up, and straights are at zero, 774 00:33:18,920 --> 00:33:22,920 Speaker 4: there's some geopolitical event like COVID or PPP blah blah blah, 775 00:33:23,000 --> 00:33:25,280 Speaker 4: and now you're at seven o'clock, eight o'clock, nine o'clock. 776 00:33:25,560 --> 00:33:27,240 Speaker 4: Now people are like, oh shit, I might miss the 777 00:33:27,240 --> 00:33:30,080 Speaker 4: boat again. So they're starting to liquidate some other assets 778 00:33:30,080 --> 00:33:31,720 Speaker 4: so they could go back into the market, and they're 779 00:33:31,720 --> 00:33:33,840 Speaker 4: piling right back in at ten or eleven o'clock, and 780 00:33:33,880 --> 00:33:37,960 Speaker 4: they rarely sell at twelve o'clock. So that cycle keeps 781 00:33:38,120 --> 00:33:40,360 Speaker 4: happening over and over again. So you've got to look 782 00:33:40,400 --> 00:33:44,400 Speaker 4: for strategies that can take advantage and that emotion out 783 00:33:44,400 --> 00:33:46,720 Speaker 4: of it. Because I'm just as guilty as everybody else. 784 00:33:46,720 --> 00:33:49,040 Speaker 4: Look when I did that post last week, I say, look, 785 00:33:49,080 --> 00:33:51,760 Speaker 4: the market's down. My point wasn't to rush out and 786 00:33:51,800 --> 00:33:56,360 Speaker 4: cash out your entire portfolio, but it is valid to say, listen, 787 00:33:57,160 --> 00:33:58,920 Speaker 4: what we've gone through here in the past four to 788 00:33:58,960 --> 00:34:02,080 Speaker 4: five years was unidented. First of all, shutting down in 789 00:34:02,200 --> 00:34:05,040 Speaker 4: the entire world for a couple of years, then stimulating 790 00:34:05,040 --> 00:34:07,520 Speaker 4: and printing more money than we've ever printed in the 791 00:34:07,600 --> 00:34:10,800 Speaker 4: history of the of money, where more money was printed 792 00:34:10,880 --> 00:34:13,440 Speaker 4: during those years than all the previous years combined. I mean, 793 00:34:13,440 --> 00:34:15,960 Speaker 4: that's just a fascinating stat So when you throw all 794 00:34:15,960 --> 00:34:19,280 Speaker 4: these weird variables and things that have never happened before happening, 795 00:34:19,719 --> 00:34:22,239 Speaker 4: the unknown and as you know, I always like to say, 796 00:34:22,239 --> 00:34:24,759 Speaker 4: the unknown canon will happen, so be prepared for it. 797 00:34:24,840 --> 00:34:27,319 Speaker 4: So if you have the majority of your money in 798 00:34:27,320 --> 00:34:29,640 Speaker 4: a retirement account, an IRA or four one K or 799 00:34:29,680 --> 00:34:32,520 Speaker 4: even a four one K, and you can't stand the site, 800 00:34:32,560 --> 00:34:34,560 Speaker 4: like you would literally be nauseous if that thing went 801 00:34:34,600 --> 00:34:37,960 Speaker 4: down fifty percent, don't just liquidate your portfolio tomorrow, but 802 00:34:38,080 --> 00:34:40,680 Speaker 4: dollar cost average out of it. If you really want 803 00:34:40,680 --> 00:34:42,760 Speaker 4: to be risk adverse, there's ways that you can invest 804 00:34:42,840 --> 00:34:46,480 Speaker 4: your IRA into real estate. You know, self directed iras 805 00:34:46,480 --> 00:34:49,960 Speaker 4: are fascinating tool. In fact, the show before Allen that 806 00:34:50,000 --> 00:34:52,000 Speaker 4: I had on you know, we talked about that and 807 00:34:52,080 --> 00:34:54,720 Speaker 4: how you can invest your real estate or your IRA 808 00:34:54,840 --> 00:34:57,840 Speaker 4: into real estate legally, legitimately sheltered from taxes. 809 00:34:58,400 --> 00:34:59,400 Speaker 5: Most people don't know that. 810 00:34:59,480 --> 00:35:01,000 Speaker 4: They just think they have their full one K and 811 00:35:01,040 --> 00:35:02,960 Speaker 4: they have to stay in stock spots and mutual funds. 812 00:35:02,960 --> 00:35:06,400 Speaker 4: So that dollar cost averaging strategy can be utilized to 813 00:35:06,440 --> 00:35:08,760 Speaker 4: not just take a position. But if you are thinking, 814 00:35:08,800 --> 00:35:10,920 Speaker 4: you know what, maybe I got one hundred grand or 815 00:35:10,920 --> 00:35:12,719 Speaker 4: fifty grand in my IRA or four one k I 816 00:35:12,719 --> 00:35:14,520 Speaker 4: don't want to lose this money. I'd rather be there 817 00:35:14,560 --> 00:35:16,960 Speaker 4: when I retire. Or maybe I want to consider moving 818 00:35:17,040 --> 00:35:19,560 Speaker 4: it towards a fixed asset. You can do that, but 819 00:35:19,600 --> 00:35:21,839 Speaker 4: instead of just panicking and pulling the trigger now because 820 00:35:21,840 --> 00:35:22,439 Speaker 4: the market may. 821 00:35:22,360 --> 00:35:24,879 Speaker 5: Go higher dollar cost average. It does that make sense? 822 00:35:24,960 --> 00:35:26,800 Speaker 3: Yeah, yeah, for sure. I mean it's just being wise 823 00:35:26,840 --> 00:35:29,360 Speaker 3: with it. You know, it's an insurance policy for you, 824 00:35:29,719 --> 00:35:32,960 Speaker 3: and I think that it's a you know, a good 825 00:35:32,960 --> 00:35:34,719 Speaker 3: thing that you're talking about it today. 826 00:35:34,560 --> 00:35:36,239 Speaker 4: Now before we take off, do you have any other 827 00:35:36,320 --> 00:35:38,440 Speaker 4: kind of random questions, hot button questions or anything you 828 00:35:38,440 --> 00:35:39,200 Speaker 4: want to ask me? Brother? 829 00:35:40,560 --> 00:35:45,640 Speaker 3: Would you say that like because it's reading the stock 830 00:35:45,719 --> 00:35:48,480 Speaker 3: market on emotion is like would you say that's like 831 00:35:48,560 --> 00:35:52,319 Speaker 3: zigging when you're supposed to zag, Like because it seems like, 832 00:35:52,560 --> 00:35:55,560 Speaker 3: you know, everyone like hits the stock market at the 833 00:35:55,560 --> 00:35:57,600 Speaker 3: wrong time, Like you were talking about how at noon 834 00:35:58,000 --> 00:36:01,120 Speaker 3: they're getting emotional and then you know they don't want 835 00:36:01,120 --> 00:36:03,759 Speaker 3: to lose everything, so they start liquid, like getting rid 836 00:36:03,800 --> 00:36:04,759 Speaker 3: of their whole portfolio. 837 00:36:04,840 --> 00:36:08,160 Speaker 5: Like would you say that's like the average it's entertainment. 838 00:36:08,200 --> 00:36:10,960 Speaker 4: I think for most people, unless again you're you're in 839 00:36:11,040 --> 00:36:13,120 Speaker 4: it day to day like I was twelve thirteen hours 840 00:36:13,160 --> 00:36:15,759 Speaker 4: a day, unless you have seven computer screens, you know, 841 00:36:15,840 --> 00:36:19,600 Speaker 4: doing technical analysis, et cetera. For the most part, the 842 00:36:19,760 --> 00:36:22,200 Speaker 4: US stock market has been designed the fact that there's 843 00:36:22,200 --> 00:36:24,279 Speaker 4: trillions of dollars in four on and key plants, and 844 00:36:24,560 --> 00:36:26,920 Speaker 4: most people have no idea what the hell they're invested in, 845 00:36:27,040 --> 00:36:29,520 Speaker 4: what they're investing in, when, why they're doing it, what 846 00:36:29,560 --> 00:36:31,440 Speaker 4: the fees are, how they can pull their money out, 847 00:36:31,480 --> 00:36:34,120 Speaker 4: et cetera, et cetera. So, for the most part, the 848 00:36:34,239 --> 00:36:36,759 Speaker 4: stock market, for I would say eighty percent of the 849 00:36:36,800 --> 00:36:40,719 Speaker 4: average people who are investing in it, it's just pure entertainment. Unfortunately, 850 00:36:40,800 --> 00:36:43,160 Speaker 4: it's tights are something real, which is their hard earned money. 851 00:36:43,560 --> 00:36:45,799 Speaker 4: But if you think about it, you know, when the 852 00:36:45,840 --> 00:36:48,960 Speaker 4: market's completely in the toilet, everybody wants it's a water 853 00:36:49,000 --> 00:36:52,799 Speaker 4: cooler conversation, right, same thing when it's higher, everybody wants 854 00:36:52,840 --> 00:36:55,040 Speaker 4: to talk about how they were the smartest guy they 855 00:36:55,120 --> 00:36:57,360 Speaker 4: got a tip about buying this. Now, you know, with 856 00:36:57,440 --> 00:37:01,600 Speaker 4: advent of the Internet and information being more readily available, 857 00:37:01,719 --> 00:37:04,359 Speaker 4: those stock tips have kind of disappeared. A true stock 858 00:37:04,400 --> 00:37:07,560 Speaker 4: tip is most likely illegal because you're doing insider information. 859 00:37:07,760 --> 00:37:10,040 Speaker 4: But for the most part, I think you're right. I mean, 860 00:37:10,080 --> 00:37:13,560 Speaker 4: it's based on emotion. That's why my whole clock analogy 861 00:37:13,600 --> 00:37:15,200 Speaker 4: thing happens year and year out. 862 00:37:15,600 --> 00:37:16,000 Speaker 5: I like that. 863 00:37:16,120 --> 00:37:17,360 Speaker 6: I like that analogy. 864 00:37:17,400 --> 00:37:20,319 Speaker 3: I thought it broke it down for someone who, like 865 00:37:20,480 --> 00:37:23,840 Speaker 3: does can't conceptualize the stock market, like you know, like 866 00:37:23,880 --> 00:37:25,880 Speaker 3: you're young, and you know, you're trying to learn it, 867 00:37:26,239 --> 00:37:30,960 Speaker 3: and it's hard to like just even comprehend what you're seeing, 868 00:37:31,000 --> 00:37:33,880 Speaker 3: and it's just you know, it's it's technically fake, but 869 00:37:33,960 --> 00:37:36,640 Speaker 3: it's not, and you know, it's just a bit intimidating. 870 00:37:36,680 --> 00:37:39,919 Speaker 3: So I think if anyone's listening out there who had, 871 00:37:40,080 --> 00:37:43,440 Speaker 3: you know, doesn't have the understanding of the stock market 872 00:37:43,440 --> 00:37:45,600 Speaker 3: that they want, start with that analogy and then go 873 00:37:45,640 --> 00:37:47,279 Speaker 3: from there. And I think that it'll be a better help. 874 00:37:47,280 --> 00:37:49,040 Speaker 3: It's already helping me and I, you know, look at 875 00:37:49,040 --> 00:37:50,000 Speaker 3: the stock market. 876 00:37:49,760 --> 00:37:51,400 Speaker 4: And you can't set it and forget it too. A 877 00:37:51,400 --> 00:37:53,920 Speaker 4: lot of these platforms, Fidelity, TD, Amerritrade, all of those 878 00:37:53,960 --> 00:37:55,560 Speaker 4: are about the same. And I don't have anything against 879 00:37:55,600 --> 00:37:57,799 Speaker 4: either one of them, but they have great programs where 880 00:37:57,840 --> 00:37:59,960 Speaker 4: you can literally with now that the fees are so low, 881 00:38:00,320 --> 00:38:02,479 Speaker 4: you could just buy like five hundred bucks of either 882 00:38:02,520 --> 00:38:05,319 Speaker 4: the same position or an SMP index. Just buy it 883 00:38:05,360 --> 00:38:08,799 Speaker 4: on the same time every month and accumulate that. And 884 00:38:08,840 --> 00:38:10,920 Speaker 4: then if you are going to go after straight stocks, 885 00:38:11,120 --> 00:38:13,080 Speaker 4: I'm a big fan, and we'll talk about this on 886 00:38:13,280 --> 00:38:15,640 Speaker 4: another show, but buy stocks that actually. 887 00:38:15,520 --> 00:38:17,799 Speaker 5: Spit out a dividend. So you may hold. 888 00:38:17,680 --> 00:38:20,399 Speaker 4: Tesla for fifteen twenty years, but if it goes back 889 00:38:20,440 --> 00:38:21,440 Speaker 4: to where it started. 890 00:38:21,160 --> 00:38:22,880 Speaker 5: From, you now held it for twenty years. 891 00:38:23,080 --> 00:38:25,760 Speaker 4: But if you hold something like an apple or something 892 00:38:25,800 --> 00:38:27,680 Speaker 4: that at least gives you a check every month, they're 893 00:38:27,680 --> 00:38:30,160 Speaker 4: called dividends. Whether the stock goes up and down, you're 894 00:38:30,160 --> 00:38:32,279 Speaker 4: going to get that dividend. So over twenty years, you're 895 00:38:32,280 --> 00:38:34,640 Speaker 4: going to accumulate a chunk of cash as. 896 00:38:34,520 --> 00:38:36,320 Speaker 5: Well as banking on the growth of that stock. 897 00:38:36,480 --> 00:38:36,640 Speaker 3: Right. 898 00:38:36,719 --> 00:38:39,320 Speaker 4: So for the probably the biggest question I get is 899 00:38:39,360 --> 00:38:41,120 Speaker 4: how can I just get started? What's the easiest way 900 00:38:41,160 --> 00:38:43,120 Speaker 4: is just that set aside a pile of money and 901 00:38:43,239 --> 00:38:46,280 Speaker 4: thus over a time period, make it automatic, and don't 902 00:38:46,320 --> 00:38:49,240 Speaker 4: be swayed by news or emotion, because otherwise. 903 00:38:48,840 --> 00:38:51,080 Speaker 6: You're just doing it for sure, Yeah, it's a game. 904 00:38:51,120 --> 00:38:53,000 Speaker 6: You gotta be cold and calculated, you know. 905 00:38:53,200 --> 00:38:53,399 Speaker 2: Yeah. 906 00:38:54,120 --> 00:38:56,400 Speaker 4: Well, there you go, guys, that's another episode of Financial 907 00:38:56,440 --> 00:38:59,920 Speaker 4: Fridays here on CT one on one Ihearts Radio. Remember, 908 00:39:00,120 --> 00:39:02,759 Speaker 4: keep that mind right, keep that quallet tight. I'll see 909 00:39:02,760 --> 00:39:04,879 Speaker 4: you next time I'm on Financial Fridays. Until next time, 910 00:39:04,880 --> 00:39:05,279 Speaker 4: I'm out. 911 00:39:05,560 --> 00:39:08,440 Speaker 2: Thank you for listening to Financial Fridays with the Insider 912 00:39:08,480 --> 00:39:12,120 Speaker 2: Investor Tony Kay on Cannabis Talk one oh one, the 913 00:39:12,239 --> 00:39:15,960 Speaker 2: world's number one source for everything cannabis.