WEBVTT - A $400,000 Mattress? 0:00:00.120 --> 0:00:04.640 A four hundred thousand dollars mattress. It's one more thing, 0:00:06.040 --> 0:00:11.040 I'm strong andy, one more thing? Does it come with 0:00:11.119 --> 0:00:14.920 a woman already on it? That's wrong for me? 0:00:16.680 --> 0:00:17.160 Or what? 0:00:17.640 --> 0:00:19.360 That would be overpriced? Are you kidding? 0:00:19.360 --> 0:00:19.520 Oh? 0:00:19.560 --> 0:00:23.880 Yeah, even then it'd be like, that's ridiculous. So I 0:00:23.960 --> 0:00:24.600 talked about this. 0:00:24.640 --> 0:00:26.200 I don't remember if it was on the long end 0:00:26.280 --> 0:00:29.360 illegal and moral and perverse and sick and exploitive but 0:00:29.760 --> 0:00:31.800 also overpriced, man and hot. 0:00:32.600 --> 0:00:36.519 So I talked about this either on the show or 0:00:36.560 --> 0:00:38.480 on the One More Thing podcast a year or so ago, 0:00:38.600 --> 0:00:40.600 because I'd read this article in the New York Times 0:00:40.600 --> 0:00:42.720 and it was it was an I grabbing headline, A 0:00:42.720 --> 0:00:46.120 four hundred thousand dollars mattress Hastin's bed. I don't know 0:00:46.159 --> 0:00:48.080 how you pronounce it. I can't say it exactly like 0:00:48.440 --> 0:00:52.160 the Swedish salesman to Swedish company, the Swedish salesman, because 0:00:52.200 --> 0:00:54.200 the a's got dots over it and stuff. But oh, 0:00:54.440 --> 0:00:58.760 this is Hastens. There's something but has t e n s. 0:00:59.320 --> 0:01:01.000 I had talked about this year so ago. I read 0:01:01.040 --> 0:01:02.680 this article in the New York Times and it was 0:01:02.760 --> 0:01:06.360 kind of a fun article about a guy who was 0:01:06.440 --> 0:01:08.839 reviewing this product. He heard about it and he laid 0:01:08.840 --> 0:01:10.319 down on the beds and he wrote about it, and 0:01:10.319 --> 0:01:12.920 it was really interesting, and it was a you know, 0:01:13.000 --> 0:01:15.760 I just thought it was interesting. And they've got only 0:01:15.800 --> 0:01:18.399 a couple of stores around the world, and a couple 0:01:18.440 --> 0:01:21.319 in the United States. Last summer, when I was in 0:01:21.319 --> 0:01:24.680 New York City with my kids, we were walking down 0:01:24.720 --> 0:01:27.080 Park Avenue and I saw one of the stores. I thought, 0:01:27.080 --> 0:01:29.840 holy crap, they've got a store here. But it was closed, 0:01:29.880 --> 0:01:31.880 and I thought, oh wow, I would love to have 0:01:31.959 --> 0:01:33.839 laid down on one of those beds. Well, it turns 0:01:33.880 --> 0:01:37.720 out they've got a store in Palo Alto. Of course 0:01:37.800 --> 0:01:42.400 they do, because if you're listening in other parts of 0:01:42.440 --> 0:01:44.120 the country, maybe you don't know this, but there's a 0:01:44.160 --> 0:01:49.800 little area of California they call Silicon Valley. But like 0:01:49.880 --> 0:01:52.000 I crossed the bridge, whichever is that the Dumbarton er, 0:01:52.120 --> 0:01:54.000 I get my bridges mixed up. But anyway you drive 0:01:54.040 --> 0:01:57.480 across in there, I am on one Hacker Way. There's Google. 0:01:57.680 --> 0:02:00.640 I mean, there's Facebook. There's Google. Just a couple of 0:02:00.680 --> 0:02:04.160 miles up the road, there's Apple. Tesla's right over there. 0:02:04.200 --> 0:02:07.680 You know, like five of the seven most valuable companies 0:02:07.720 --> 0:02:10.240 in the world are all within a couple of blocks 0:02:10.240 --> 0:02:12.120 each other. So there are a lot of really really 0:02:12.200 --> 0:02:15.960 rich people around, and there's some fancy shopping in that area. Obviously. 0:02:16.400 --> 0:02:18.639 I had coffee with a friend there once. It was 0:02:18.680 --> 0:02:22.239 several years ago, but and he's in the industry and 0:02:22.320 --> 0:02:25.400 hipped to it, and he kept saying, you see that 0:02:25.480 --> 0:02:28.120 guy over there. I'm like, in the puffy vest and 0:02:28.160 --> 0:02:31.720 the shirt that everybody else is wearing. He's like, Yeah, 0:02:31.840 --> 0:02:37.520 that guy sold whatever jostogram to metaph for three point 0:02:37.520 --> 0:02:40.280 four billion dollars. I'm like, damn, now he's working on something. 0:02:40.639 --> 0:02:43.040 Oh you see that guy over there that Yeah, it's 0:02:43.080 --> 0:02:44.280 teeming with those people. 0:02:44.520 --> 0:02:46.000 So I wanted to go to a fancy mall on 0:02:46.040 --> 0:02:49.800 my birthday, and I went to the uh the mall. 0:02:49.840 --> 0:02:52.680 There were right next to where Stanford University is, and 0:02:52.760 --> 0:02:56.840 I'm walking from store to store and I see a 0:02:56.880 --> 0:02:58.639 sign for this bed and I thought, Wow, they've got 0:02:58.639 --> 0:03:01.120 one of those stores here, and it was open, and 0:03:01.160 --> 0:03:03.680 I walked in and I said, I read about your 0:03:04.080 --> 0:03:05.880 beds in the New York Times. I've got to lay 0:03:05.919 --> 0:03:09.600 down on them. Well, it gets interesting from the very 0:03:09.639 --> 0:03:12.400 beginning and I would love to know more about the 0:03:12.440 --> 0:03:15.079 way they train their sales people and everything like that. 0:03:15.520 --> 0:03:21.680 They clearly did what Ferrari dealers, these people who sell 0:03:21.800 --> 0:03:24.639 three million dollar homes whatever, they've got to qualify their 0:03:24.639 --> 0:03:28.120 customers right off the bat to figure out if they're 0:03:28.160 --> 0:03:32.040 wasting their time or not. And he had all kinds 0:03:32.040 --> 0:03:34.280 of clever ways to try to get around to figuring it. 0:03:34.320 --> 0:03:37.040 For like, I'm even possibly could be a person who 0:03:37.040 --> 0:03:43.080 would buy a bed that they range from forty thousand dollars. 0:03:43.480 --> 0:03:45.320 I'm just talking to mattress. You got to get your 0:03:46.160 --> 0:03:49.960 your actual bed frame is separate. That's the low end. 0:03:50.040 --> 0:03:51.840 The low end is thirty eight grand, but with tax 0:03:51.880 --> 0:03:53.920 would be forty thousand dollars. That's the cheapest. And that's 0:03:54.520 --> 0:03:56.720 by far the most expensive mattress I've ever heard of 0:03:56.760 --> 0:03:59.520 my life. We've done a lot of commercials for people 0:03:59.520 --> 0:04:02.000 who so bed and usually like the most expensive mattress 0:04:02.000 --> 0:04:04.760 you can get. You're talking like nine ten thousand dollars 0:04:05.080 --> 0:04:09.440 for just the over the top insane who buys this mattress. 0:04:09.960 --> 0:04:12.280 The cheapest one they had at the store was forty grand. 0:04:12.480 --> 0:04:23.000 It went up to eight hundred thousand dollars for a mattress. 0:04:21.640 --> 0:04:25.160 Unless the support structure is gold bars. What the f 0:04:25.240 --> 0:04:26.600 were we talking about here? 0:04:26.680 --> 0:04:29.120 So I have a guess they profiled me on just 0:04:29.200 --> 0:04:31.039 putting you having me lay down in a bed to 0:04:31.080 --> 0:04:35.880 start with, because it's all about you know, pegging the negotiations, right, 0:04:36.600 --> 0:04:39.080 I mean in sales, it's a similar sort of way. 0:04:39.320 --> 0:04:44.080 They wouldn't want to put you in an unattainable number 0:04:44.080 --> 0:04:46.200 to start with, because then you're going to be disappointed. 0:04:46.480 --> 0:04:48.960 I think that'd be my guess. There's got to be 0:04:49.000 --> 0:04:52.360 a psychology to it, I would think anyway. 0:04:52.360 --> 0:04:56.400 Well I just went in what sense I mean, because 0:04:56.440 --> 0:04:58.840 after laying down on the eight hundred thousand dollars one, 0:04:58.880 --> 0:05:02.719 the three hundred and fifty thousand dollars one was jabbing 0:05:02.800 --> 0:05:05.679 you in the back or what. It's all imaginary anyway. 0:05:05.760 --> 0:05:07.800 Well see that's the other part of it too, is 0:05:07.839 --> 0:05:13.160 the and you know this about like wine, musical instruments, jewelry, 0:05:13.160 --> 0:05:16.919 there's all kinds of things we sorts a liquor. We 0:05:16.960 --> 0:05:20.320 don't have control of our brains, no human does. You 0:05:20.360 --> 0:05:25.800 do not have the ability to separate knowing what this 0:05:26.120 --> 0:05:31.040 costs from what it actually tastes like, sounds, like drives 0:05:31.160 --> 0:05:34.760 like whatever. You just can't it's impossible. And some people 0:05:34.960 --> 0:05:38.839 get into the well it's expensive, so it's it's gotta 0:05:38.880 --> 0:05:42.359 be good thing in their brain subconsciously. Some people go 0:05:42.440 --> 0:05:44.360 the other direction. I've known this crowd too, got to 0:05:44.440 --> 0:05:46.560 this time I could get something for five dollars. It 0:05:46.600 --> 0:05:48.520 days like good. Some people have to go the other direction, 0:05:48.839 --> 0:05:52.440 or for whatever reason. You get all mixed up in 0:05:52.480 --> 0:05:54.800 your head about you know how much of this is 0:05:54.839 --> 0:05:57.760 imaginary or not? Which is fascinating, Yes, Katie. 0:05:58.160 --> 0:06:00.440 Oh no, I'm just listening, and I'm I'm still trying 0:06:00.440 --> 0:06:00.680 to wrap. 0:06:00.920 --> 0:06:02.799 It's really hard to do. I've done out with wine 0:06:02.800 --> 0:06:05.840 where people give me wine from a glass of wine, 0:06:05.839 --> 0:06:09.160 a sipple, wine from a two hundred dollars bottle, and welly, 0:06:09.240 --> 0:06:11.719 this tastes really good, but is it? In my imagination 0:06:11.800 --> 0:06:14.760 it tastes really good? Being convinced that it is it 0:06:14.760 --> 0:06:17.400 the label cool? Would I feel like a rube if 0:06:17.480 --> 0:06:19.080 I said it tastes just like the other one? I 0:06:19.120 --> 0:06:19.440 don't know. 0:06:19.720 --> 0:06:22.599 Well, yeah, it's like, well no, go ahead, no you 0:06:23.000 --> 0:06:25.640 Oh well, I've seen those things where they'll take, like 0:06:25.720 --> 0:06:28.240 phronsiea boxed wine and put it into a really nice 0:06:28.240 --> 0:06:29.840 bottle and then all of a sudden, your brain does 0:06:29.880 --> 0:06:30.560 that thing. 0:06:30.680 --> 0:06:34.760 Yeah, as my brother, the nuclear engineer, would point out, 0:06:34.400 --> 0:06:39.880 the scale is not linear. The idea that a fifty 0:06:39.920 --> 0:06:43.960 dollars bottle of wine is separated by the same amount 0:06:44.560 --> 0:06:47.040 to one hundred dollars bottle of wine as one hundred 0:06:47.040 --> 0:06:48.640 to one hundred and fifty to one hundred and fifty 0:06:48.640 --> 0:06:52.240 to two on up to you know, presumably a four 0:06:52.360 --> 0:06:54.359 hundred and fifty dollars bottle of wine ought to be 0:06:54.400 --> 0:06:56.839 as much better than a four hundred dollars bottle of 0:06:56.839 --> 0:06:58.200 wine than a one to fifty is to a one 0:06:58.279 --> 0:07:00.520 hundred to a fifty, and it's not. It's not even 0:07:00.560 --> 0:07:01.840 remotely like that. 0:07:02.240 --> 0:07:04.599 Well right, so then if you're starting to cut it 0:07:04.680 --> 0:07:07.720 down to a two hundred dollars bottle of wine is 0:07:08.279 --> 0:07:12.040 five percent better than an eighty dollars wine, whatever that 0:07:12.080 --> 0:07:15.320 better even means? There does the human mind have the 0:07:15.360 --> 0:07:21.120 ability to separate out the amount of money this is 0:07:21.560 --> 0:07:24.680 from the marginal taste difference. I mean, that's kind of 0:07:24.720 --> 0:07:29.800 fine with your imagination and your ability to convince yoursel test. 0:07:29.840 --> 0:07:31.000 It's a personality test. 0:07:31.080 --> 0:07:34.080 It's really interesting. So then get getting to the bedding 0:07:34.320 --> 0:07:37.960 on this whole thing. Is that eight hundred thousand dollars 0:07:37.960 --> 0:07:38.400 one is it? 0:07:38.560 --> 0:07:41.680 You're supported by the brains of Nobel laureates that have 0:07:41.760 --> 0:07:46.600 been preserved. I mean, I'm trying to picture what it 0:07:46.640 --> 0:07:53.480 would be the eyebrow air of virgins with IQs over 0:07:53.520 --> 0:07:59.440 one hundred and forty or with the hell it's hilarious, yea, 0:07:59.520 --> 0:08:00.760 how do you justify that? 0:08:01.400 --> 0:08:06.720 Well, to a certain extent, it's art in the same 0:08:06.840 --> 0:08:11.720 way that like really expensive mechanical watches. You're paying for 0:08:11.760 --> 0:08:14.880 the fact that, you know, the handful of craftsmen on 0:08:15.000 --> 0:08:17.480 Earth that can work with their hands and make these 0:08:17.520 --> 0:08:21.120 tiny little parts, make a watch that will display the 0:08:21.160 --> 0:08:24.120 moon phases and keep to the second over a year. 0:08:24.720 --> 0:08:26.600 You know, it's a two hundred thousand dollars watch you're 0:08:26.640 --> 0:08:29.840 paying for. You know that the artisanship of that, not 0:08:29.960 --> 0:08:32.760 that it tells better time. The bet is similar that 0:08:32.800 --> 0:08:35.520 way to a certain extent, and that at the upper 0:08:35.520 --> 0:08:38.960 tier beds you have nine artisans he used that term 0:08:39.320 --> 0:08:41.960 nine artisans. It takes them like almost a year to 0:08:42.040 --> 0:08:45.000 make the bed. They sew all the fabric around it 0:08:45.040 --> 0:08:47.240 by hand with certain kind of double stitching thread. Blah, 0:08:47.280 --> 0:08:49.800 blah blah blah. The main thing with the betting itself 0:08:49.840 --> 0:08:53.160 is it's horse hair, and horse hair has some properties 0:08:53.240 --> 0:08:55.680 or some other bs. For some reason, there's a horse 0:08:55.720 --> 0:09:00.720 there isn't that handy? And on the upper to your beds, 0:09:00.760 --> 0:09:03.480 the artisans take the horse hair and straighten out it'ch 0:09:03.559 --> 0:09:08.320 each individual hair. Oh oh for come sbs. 0:09:08.600 --> 0:09:11.559 Calligula would be embarrassed by that. So let me get 0:09:11.559 --> 0:09:11.760 to be. 0:09:11.760 --> 0:09:14.400 And these beds are according to my son mentioned and 0:09:14.520 --> 0:09:16.520 rap song stuff like that, like they sort of rap 0:09:16.600 --> 0:09:20.000 song where you talk about crystal champagne and driving in 0:09:20.040 --> 0:09:23.760 your lambeau. They mention, uh, and Trump was a frequent 0:09:24.120 --> 0:09:26.560 heston mention in that sort of song for a long time, 0:09:27.200 --> 0:09:29.760 living like Trump. So anyway, so I go into the store. 0:09:29.760 --> 0:09:32.120 They somehow pegged me as the guy that should lay 0:09:32.160 --> 0:09:35.120 on one particular bed. And then at one point he says, 0:09:35.120 --> 0:09:36.920 so you read the New York Times article, so you're 0:09:37.240 --> 0:09:39.520 aware with that. And he didn't say the cost. He 0:09:39.600 --> 0:09:44.559 had some fancy term for the entry point or something 0:09:44.720 --> 0:09:48.319 like that, the investment in this world or something. I said, yeah, yeah, 0:09:48.320 --> 0:09:49.640 I know what they cost. He said that bed you're 0:09:49.679 --> 0:09:51.400 laying on. Well, first of all. So I have to 0:09:51.400 --> 0:09:53.400 take off my shoes and my jacket, and I took 0:09:53.480 --> 0:09:55.720 my glasses because I'm the only person in the store 0:09:56.160 --> 0:09:58.840 and there's three people kind of working on me. And 0:09:58.880 --> 0:10:00.599 they turn off the lights. Get to lay down to 0:10:00.640 --> 0:10:02.160 the bed and they bring me a blanket and cover 0:10:02.200 --> 0:10:03.440 me up and kind of tucked in and they get 0:10:03.440 --> 0:10:06.679 a pillow behind my edge, and I took off my 0:10:06.720 --> 0:10:08.080 shoes in my jacket and my glasses. 0:10:08.559 --> 0:10:08.679 Me. 0:10:08.679 --> 0:10:11.480 Can you cuddle up next to me place? Yeah, spoon, 0:10:11.640 --> 0:10:14.240 let's let's spoon. I like to the little spoony half 0:10:14.280 --> 0:10:15.720 an hour. Yeah, I'm the littlest spoon. 0:10:15.840 --> 0:10:21.520 Yes. This all experience was so entertaining. I was there 0:10:21.520 --> 0:10:23.320 for like forty five minutes, and I was happy to 0:10:23.320 --> 0:10:24.840 do it because I'd been wondering about this for a 0:10:24.840 --> 0:10:26.240 long time, and it was my birthday. I was just 0:10:26.240 --> 0:10:28.560 trying to entertain myself. I had nothing on my schedule. 0:10:28.880 --> 0:10:29.160 Wow. 0:10:30.640 --> 0:10:33.360 So anyway, so I get under. They give me these 0:10:33.440 --> 0:10:38.400 like little booties to put on, like really cool. Uh, 0:10:38.679 --> 0:10:42.120 Like they're like wool on the inside, booties that are 0:10:42.120 --> 0:10:44.080 made of the same fabric of the bread the bed. 0:10:44.160 --> 0:10:46.600 These beds are famous for being this blue and white 0:10:46.679 --> 0:10:48.720 checkered pattern. That's like how you notice if you go 0:10:48.760 --> 0:10:50.600 in somebody's house and you see that that they've got 0:10:50.679 --> 0:10:53.200 one of those beds. So I got these booties on 0:10:53.320 --> 0:10:55.800 that are that, and I'm laying down in the bed 0:10:55.840 --> 0:10:57.520 and then I'm getting tucked in and all that sort 0:10:57.520 --> 0:10:58.840 of stuff. And I'm laying there and he said that 0:10:58.840 --> 0:11:02.840 that bed you're in right there is six so ninety 0:11:03.000 --> 0:11:08.280 six thousand dollars mattress and box springs, which is just 0:11:09.520 --> 0:11:11.080 impossible to wrap your head around. 0:11:11.640 --> 0:11:13.800 And you're still working the lower end. 0:11:14.280 --> 0:11:18.880 And I would say it felt better than any bed 0:11:18.880 --> 0:11:21.880 I've ever laid on. I think, unless my mind is 0:11:22.240 --> 0:11:24.840 tricking me, the thing that I mentioned to him was 0:11:25.559 --> 0:11:27.960 my bed, and I've got a really nice bed. My 0:11:28.080 --> 0:11:31.640 shoulder hurts from my motorcycle wreck all the time, minor, 0:11:31.760 --> 0:11:34.760 not a big deal, but it always hurts laying in bed. 0:11:34.800 --> 0:11:36.319 No matter how I lay in this bed, it did 0:11:36.320 --> 0:11:38.960 not hurt at all. Now, is that my mind doing 0:11:39.000 --> 0:11:42.200 a trick on me? Maybe? Who knows? Maybe the I 0:11:42.240 --> 0:11:44.480 think at this level, the horse hairs have not been 0:11:44.520 --> 0:11:47.240 straightened out by hand. They just stuff it full of 0:11:47.280 --> 0:11:50.920 a certain kind of horse hair. Machines straightened, no machines 0:11:50.920 --> 0:11:55.200 involved in anything. They're just still curling but very very 0:11:55.280 --> 0:11:57.319 very comfortable bed. So there's no doubt about it. And 0:11:57.400 --> 0:11:59.320 I try a whole bunch of different beds because they 0:11:59.360 --> 0:12:03.280 got firm and soft and this and that and different 0:12:03.280 --> 0:12:05.960 things that different beds do, and put me in the 0:12:05.960 --> 0:12:09.600 forty eight thousand dollars bed and uh, it still felt 0:12:09.640 --> 0:12:11.439 really really good, but not quite as good as the 0:12:11.480 --> 0:12:12.600 ninety six thousand dollars bed. 0:12:13.240 --> 0:12:15.560 I can't wait to hear about the parting of company, 0:12:15.880 --> 0:12:18.880 but before I do a follow up, I remember when 0:12:18.880 --> 0:12:20.680 the New York Times article came out, we were talking 0:12:20.679 --> 0:12:23.439 about this number one. I was confused, Katie. I thought 0:12:23.480 --> 0:12:27.680 it was horrors hair that they had shorn the heads 0:12:27.679 --> 0:12:32.560 of sex workers for this man cool you extra that. 0:12:32.720 --> 0:12:37.640 I was, oh boy, and uh what was the Oh 0:12:37.920 --> 0:12:39.200 that just flit it out of my mind. 0:12:39.280 --> 0:12:40.440 Horror's hair, I started. 0:12:40.800 --> 0:12:43.960 I was picturing bald headed hookers and it was just 0:12:44.040 --> 0:12:45.200 so distracting to me. 0:12:45.400 --> 0:12:46.040 Oh, that's right. 0:12:46.480 --> 0:12:49.920 That the maintenance of these things. Yes, yeah, so are 0:12:49.960 --> 0:12:50.680 you going to get into that. 0:12:50.840 --> 0:12:53.320 Yeah, the maintenances comes with the bed, So that's really 0:12:53.400 --> 0:12:56.480 nice you throw in with the so the bed will 0:12:56.600 --> 0:12:59.800 last you basically the rest of your life. If I 0:12:59.800 --> 0:13:02.600 were thirty years old and made a lot of money, 0:13:02.679 --> 0:13:05.600 you could possibly justify that over that amount of time 0:13:05.640 --> 0:13:08.960 replacing mattresses, you get close to breaking even for a 0:13:09.000 --> 0:13:11.520 better sleep. Possibly you could. I don't know, but I'm 0:13:11.520 --> 0:13:15.800 not thirty years old, and you know money is a thing, 0:13:15.920 --> 0:13:19.400 so U but yeah, you have to have them flipped 0:13:19.400 --> 0:13:22.400 in massage two or three times a year. But that's 0:13:22.440 --> 0:13:24.120 part of the deal. They'll send a team of two 0:13:24.240 --> 0:13:26.199 artisans to your house a couple times a year and 0:13:26.240 --> 0:13:28.280 they will flip in massage your bed to get it back. 0:13:28.400 --> 0:13:31.600 So that's always working at its ultimate. But you got 0:13:31.600 --> 0:13:32.079 to make. 0:13:32.000 --> 0:13:34.120 Her say that's what's gonna happen. 0:13:33.920 --> 0:13:36.320 To know she's not a cop? Is that? Is that 0:13:36.360 --> 0:13:37.080 how that works? 0:13:38.240 --> 0:13:41.040 Joe stuck on Hookers flipped in massage? 0:13:41.160 --> 0:13:41.520 Please? 0:13:41.880 --> 0:13:44.680 I got that once in Thailand, the greatest night in 0:13:44.720 --> 0:13:45.080 my life. 0:13:45.160 --> 0:13:47.199 So I lay down in all these different beds and 0:13:47.000 --> 0:13:51.360 they are amazing, And so he said, would you like 0:13:51.440 --> 0:13:53.600 to lay down on the fore Uner thousand dollars bed. 0:13:53.679 --> 0:13:57.240 That's the one that Drake sleeps on and it's mentioned 0:13:57.280 --> 0:13:59.280 in one of his songs. So I go lay down 0:13:59.320 --> 0:14:02.360 in that bed, and this is just like I'm using 0:14:02.400 --> 0:14:05.480 the words from the New York Times review because I 0:14:05.520 --> 0:14:10.199 remember it. It was as if I was just floating 0:14:10.200 --> 0:14:12.439 in air, like it was air pockets holding me. It's 0:14:12.480 --> 0:14:15.199 like like if enough air pressure had me up in 0:14:15.240 --> 0:14:18.040 the air. It was as if nothing was touching my body. 0:14:18.280 --> 0:14:21.040 If I you know, it was perfectly comfortable. It was hard. 0:14:21.080 --> 0:14:25.920 It's hard to describe it was. I don't know, well, 0:14:25.960 --> 0:14:28.120 it's it's like I described, It's just if you're just 0:14:28.160 --> 0:14:30.360 floating there, like if you were a weightless in space. 0:14:30.400 --> 0:14:32.440 I suppose that would would it would feel I'm on 0:14:32.480 --> 0:14:34.160 the Space Show. And I was just on my back, 0:14:34.320 --> 0:14:37.360 like no points of pressure whatsoever of any kind. It 0:14:37.440 --> 0:14:38.320 was wild. 0:14:38.840 --> 0:14:42.200 Please try not to picture the poor shaved horses running 0:14:42.200 --> 0:14:45.080 around fling exactly. 0:14:45.080 --> 0:14:47.200 It was just their skin showing. You know, cold it 0:14:47.240 --> 0:14:48.280 gets some Sweden in the winter. 0:14:48.440 --> 0:14:53.400 The horses, yeah, exactly, they're like those damn weird looking cats. 0:14:53.640 --> 0:14:56.960 So the four thousand dollars bed was amazingly comfortable. I 0:14:57.000 --> 0:14:59.040 did not. I don't know why I didn't. I just 0:14:59.080 --> 0:15:01.600 couldn't make myself even laid down. He said, do you 0:15:01.600 --> 0:15:03.040 want to try the one next to it, that's the 0:15:03.160 --> 0:15:08.960 eight hundred thousand dollars bed. And I just didn't. I said, 0:15:09.040 --> 0:15:11.240 I'm not going to buy a four hundred thousand dollars mattress. 0:15:11.280 --> 0:15:12.960 So there's no point in me. I mean, I don't 0:15:12.960 --> 0:15:15.720 want to waste your time. But I probably should have 0:15:15.800 --> 0:15:18.640 laid down it. Would it have to feel twice as good? 0:15:18.680 --> 0:15:20.520 What have I had? This is what I wonder the 0:15:20.600 --> 0:15:24.920 second I lay down? Do I work on them a ted? 0:15:24.960 --> 0:15:28.920 Get a little tiring? Honestly, see you're in bed. 0:15:30.320 --> 0:15:34.040 Did they let you keep the booties? Yes? Nice, I 0:15:34.080 --> 0:15:35.920 think probably because my feet had been in them. But 0:15:36.320 --> 0:15:38.160 and put them in a bag made of the same 0:15:38.200 --> 0:15:40.760 material as the thing. So I got this cool tote 0:15:40.760 --> 0:15:42.760 bag with the booties. I was pretty awesome. I can't 0:15:42.760 --> 0:15:45.240 believe they probably do that for every Tom Dick or 0:15:45.240 --> 0:15:47.320 Harry that walks in off the street course in that area, 0:15:47.360 --> 0:15:48.600 and not a lot of Tom Dick and Ariess are 0:15:48.600 --> 0:15:50.760 walking off the street unless they're you know, Tom the 0:15:50.840 --> 0:15:52.560 CEO at Tesla. 0:15:52.240 --> 0:15:56.760 And every Sundar Mark and Elon who walks in off 0:15:56.760 --> 0:15:57.720 the street exactly. 0:15:58.120 --> 0:16:00.200 I wonder how many of these beds they actually sell. 0:16:00.360 --> 0:16:03.320 I wonder how many you need to sell to stay open. Yeah, 0:16:03.360 --> 0:16:05.600 which is a good question. I wondered about all that. 0:16:05.680 --> 0:16:08.440 The business structure. I find that super interesting. I'd love 0:16:08.480 --> 0:16:11.000 to know more about it, Like how many, literally do 0:16:11.040 --> 0:16:13.400 you have to sell a month to keep the doors 0:16:13.440 --> 0:16:15.560 open and pay your salespeople? Yeah? 0:16:15.720 --> 0:16:17.760 I think I think you probably sell the eight hundred 0:16:17.800 --> 0:16:21.160 thousand dollars one two, like rappers and singers who know 0:16:21.240 --> 0:16:22.720 that rival singer has the four. 0:16:22.680 --> 0:16:25.760 Hundreds in LA you do, and in this area it's 0:16:25.800 --> 0:16:28.480 it's probably all tech people right right right in LA. Yeah, 0:16:28.480 --> 0:16:30.480 because he used to run the story in Los Angeles 0:16:30.520 --> 0:16:32.600 and that would be like movie stars. He said, Oh yeah, 0:16:32.640 --> 0:16:35.560 the movie stars and the rappers, they all they all 0:16:35.600 --> 0:16:36.400 know about this brand. 0:16:36.960 --> 0:16:41.680 So I've been among the very very successful. Fair amount 0:16:41.680 --> 0:16:45.360 they tolerate me because I'm amusing, But I know if 0:16:45.480 --> 0:16:50.320 nobody knows correct you're you're the super rich guy who 0:16:50.400 --> 0:16:54.440 has the watch, the mattress, the car, then there's no 0:16:54.480 --> 0:16:57.400 satisfaction exactly exactly. So what do you get like a 0:16:57.520 --> 0:17:02.040 lawn sign with that checkering your pattern you're referring tour? 0:17:02.200 --> 0:17:03.480 How do you let people know? 0:17:03.840 --> 0:17:03.960 So? 0:17:04.080 --> 0:17:07.879 I it's funny, I'm My life is the opposite, because 0:17:07.880 --> 0:17:09.560 I said to the guy, said, if I ever bought 0:17:09.600 --> 0:17:12.000 one of these, I couldn't tell a single person because 0:17:12.040 --> 0:17:15.320 my my world is the opposite. Everybody I know who 0:17:15.400 --> 0:17:17.880 knows me, family and friends of me like, what are 0:17:17.920 --> 0:17:22.639 you freaking knuts? You morons? They wouldn't react with, oh cool, 0:17:22.680 --> 0:17:26.679 aren't you fake? It'd be like you are a you 0:17:26.760 --> 0:17:30.200 are an idiot? Right, would be the reaction of everybody 0:17:30.320 --> 0:17:33.360 I personally hang out with. Uh, he said, you'd say, 0:17:33.440 --> 0:17:35.400 you'd think that, But he said, eventually he gets a point, 0:17:35.400 --> 0:17:37.800 and he brought up a TV show I forget was 0:17:37.840 --> 0:17:42.280 a Netflix series where there's a dinner party among powerful 0:17:42.520 --> 0:17:44.320 and somebody brings up, yeah, I got a bed. It's 0:17:44.320 --> 0:17:46.000 a Heston. You probably haven't heard of it. And he said, 0:17:46.040 --> 0:17:48.480 oh I have, I have one too, And then everybody 0:17:48.480 --> 0:17:51.600 at the table mentioned that they have a Heston bed. 0:17:51.800 --> 0:17:54.199 So like among just like you were saying, among the 0:17:54.240 --> 0:17:56.640 super powerful, it's kind of a Oh you're in the club. 0:17:56.680 --> 0:17:58.879 I'm in the club too. We're in the club of 0:17:58.960 --> 0:18:00.960 people who buy six figure mattresses. 0:18:02.040 --> 0:18:05.080 See if I were them, I'd have like cloth of 0:18:05.200 --> 0:18:08.560 napkins in that pattern, and you just have a dinner 0:18:08.600 --> 0:18:11.640 party and you'd have those napkins and people would be like, oh, 0:18:11.920 --> 0:18:12.640 as a Heston. 0:18:13.280 --> 0:18:16.640 Yeah. And also I was talking to my kids about that, 0:18:17.400 --> 0:18:20.840 could I even have enough money that I would buy 0:18:20.840 --> 0:18:22.679 a four hundred thousand dollar mattress? And I don't think 0:18:22.760 --> 0:18:27.920 I could. I mean, I'm not a tax the billionaires. 0:18:28.040 --> 0:18:30.520 You should feel guilty for your luxuries sort of guy. 0:18:30.680 --> 0:18:35.120 But if there's one child on earth that doesn't have something, 0:18:36.280 --> 0:18:39.720 I couldn't justify having a four thousand dollars mattress. That's 0:18:40.000 --> 0:18:42.080 just insane. Yeah. 0:18:42.359 --> 0:18:47.200 Apparently, according to Forbes, they saw about sixteen thousand premium 0:18:47.200 --> 0:18:47.800 beds a year. 0:18:48.240 --> 0:18:51.800 The main model, the two thousand t I think it is. 0:18:51.840 --> 0:18:54.159 That's their top selling model. That's the one that varies 0:18:54.160 --> 0:18:57.480 between like forty eight and ninety six or something. That's 0:18:57.520 --> 0:19:02.399 what they sell mostly. But how many people could post? 0:19:02.640 --> 0:19:04.159 What does he do with the people that come in 0:19:04.200 --> 0:19:09.520 there that he figures out quickly can't afford one of 0:19:09.520 --> 0:19:12.440 those beds, gives them the bums. Rusher tells him we're 0:19:12.480 --> 0:19:14.800 going to close in five minutes. I'll bat Oh. I 0:19:14.840 --> 0:19:16.440 think I know what happens because I've been in this 0:19:16.520 --> 0:19:19.399 situation before. Because I'm often dressed like a hobo when 0:19:19.400 --> 0:19:22.119 I'm going places. Ah, do you have an appointment? This 0:19:22.280 --> 0:19:24.359 is an appointment only store. So if you'd like to 0:19:24.400 --> 0:19:26.440 make an appointment on our website and that just gets 0:19:26.480 --> 0:19:28.639