1 00:00:02,520 --> 00:00:07,040 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:07,840 --> 00:00:10,319 Speaker 2: Liberation Day, as we mentioned, was meant to mark the 3 00:00:10,360 --> 00:00:13,040 Speaker 2: start of the US manufacturing comeback. It's been a rough 4 00:00:13,119 --> 00:00:16,040 Speaker 2: ride for US retailers since, even with the Supreme Court 5 00:00:16,040 --> 00:00:19,040 Speaker 2: striking down those tariffs earlier this year. Let's take a 6 00:00:19,079 --> 00:00:22,240 Speaker 2: deeper dive into the impact on retail with Faru Kathwari. 7 00:00:22,360 --> 00:00:25,759 Speaker 2: He is chairman, president and CEO of Ethan Allen, the 8 00:00:25,760 --> 00:00:29,280 Speaker 2: furniture company. Faruke, thank you so much for joining us. 9 00:00:29,600 --> 00:00:30,320 Speaker 3: It's a pleasure. 10 00:00:30,880 --> 00:00:33,400 Speaker 2: So when it comes to the impact of tariffs on 11 00:00:33,520 --> 00:00:36,040 Speaker 2: your company, you're in a bit of a unique position. 12 00:00:36,120 --> 00:00:38,199 Speaker 2: You pointed out to me that you made a decision 13 00:00:38,640 --> 00:00:42,640 Speaker 2: years ago to base most of your manufacturing in North America. 14 00:00:42,680 --> 00:00:45,720 Speaker 2: You have five manufacturing plants in the US, three in 15 00:00:46,040 --> 00:00:48,640 Speaker 2: two in Vermont, and three in North Carolina. Eighty percent 16 00:00:48,680 --> 00:00:51,440 Speaker 2: of your furniture is made in North America, but you 17 00:00:51,520 --> 00:00:56,000 Speaker 2: do have some overseas prisons as well. Has the tarraff's 18 00:00:56,040 --> 00:00:58,200 Speaker 2: been needle moving for you at all? 19 00:00:59,320 --> 00:01:03,160 Speaker 3: Not really, because of the fact as we mentioned it 20 00:01:03,720 --> 00:01:08,959 Speaker 3: has it has created more of a positive perspective for us. 21 00:01:09,000 --> 00:01:14,240 Speaker 3: Although interestingly, in North America, the only place where we 22 00:01:14,280 --> 00:01:18,440 Speaker 3: do have some you might see some significant tariffs about 23 00:01:18,440 --> 00:01:21,840 Speaker 3: twenty five percent in Mexico, now Mexico. When we went 24 00:01:21,840 --> 00:01:25,240 Speaker 3: about twenty years back south of the border to Mexico 25 00:01:25,400 --> 00:01:30,640 Speaker 3: to Honduras, it was under the North American Treaty, no tariffs, 26 00:01:31,120 --> 00:01:34,120 Speaker 3: with all kinds of political issues and everything else. There 27 00:01:34,160 --> 00:01:37,400 Speaker 3: are tariffs in Mexico, but for us, the impact is 28 00:01:37,520 --> 00:01:41,360 Speaker 3: less because we operate and own the plants. So we 29 00:01:41,400 --> 00:01:45,080 Speaker 3: today have manufacturing in Vermont. That's where we started. You know, 30 00:01:45,160 --> 00:01:49,160 Speaker 3: we started ninety four years back. We're manufacturing in Vermont, 31 00:01:49,200 --> 00:01:53,720 Speaker 3: and then went manufacturing from New Hampshire through all the 32 00:01:53,760 --> 00:01:56,760 Speaker 3: way to California. But twenty years back we said no 33 00:01:57,280 --> 00:02:01,360 Speaker 3: manufacturing was going away. We said what we do? We said, no, 34 00:02:01,520 --> 00:02:04,680 Speaker 3: we will maintain manufacturing in North America, but we'll go 35 00:02:04,720 --> 00:02:08,760 Speaker 3: to Mexico and Honduras. We operate, those operate, and in fact, 36 00:02:09,240 --> 00:02:13,359 Speaker 3: it's interesting that today, twenty years later, a customer does 37 00:02:13,400 --> 00:02:16,680 Speaker 3: not know if a piece of furniture is made in 38 00:02:17,360 --> 00:02:21,600 Speaker 3: Vermont or made in Mexico or in Honduras. The level 39 00:02:21,639 --> 00:02:23,320 Speaker 3: of quality everything is the same. 40 00:02:23,600 --> 00:02:23,840 Speaker 2: Right. 41 00:02:24,520 --> 00:02:27,360 Speaker 1: Well, I'm curious, I mean, so your business hasn't necessarily 42 00:02:27,400 --> 00:02:29,560 Speaker 1: been affected by terrorists. But I have to imagine that 43 00:02:29,919 --> 00:02:32,440 Speaker 1: your customers have in some form when you think about 44 00:02:32,480 --> 00:02:35,920 Speaker 1: you know, costs on everything up, everything else going higher, 45 00:02:35,960 --> 00:02:39,680 Speaker 1: and you know, I wonder how you're seeing that expressed 46 00:02:40,400 --> 00:02:42,560 Speaker 1: when it comes to how much people are willing to 47 00:02:42,639 --> 00:02:45,080 Speaker 1: reach into their wallets to you know, pay up for 48 00:02:45,160 --> 00:02:45,880 Speaker 1: furniture here. 49 00:02:46,120 --> 00:02:49,639 Speaker 3: No, that's absolutely the fact is that consumers are cautious. 50 00:02:49,960 --> 00:02:54,120 Speaker 3: We have seen that even though we have had a 51 00:02:54,520 --> 00:02:57,720 Speaker 3: i would say significant decline in people coming in, totally 52 00:02:57,720 --> 00:03:00,400 Speaker 3: good news is that people who are coming in are more. 53 00:03:00,320 --> 00:03:01,359 Speaker 1: Likely to buy. 54 00:03:01,639 --> 00:03:04,680 Speaker 3: Now. We are, as I said, a vertically integrated company. 55 00:03:05,240 --> 00:03:08,799 Speaker 3: We have one of the largest interior design network. We 56 00:03:08,880 --> 00:03:14,240 Speaker 3: have our interior designers work with clients we also have 57 00:03:14,680 --> 00:03:16,320 Speaker 3: and it took us years and years to do it. 58 00:03:16,400 --> 00:03:19,840 Speaker 3: You know, I told me I got started when I 59 00:03:19,880 --> 00:03:22,639 Speaker 3: was pretty young. At forty. I started running Ethan Allen 60 00:03:22,720 --> 00:03:25,799 Speaker 3: forty years back. We have established one of the I 61 00:03:25,840 --> 00:03:30,200 Speaker 3: would say efficient logistics network. We deliver our products to 62 00:03:30,280 --> 00:03:35,360 Speaker 3: our clients at one delivered price with good service, whether 63 00:03:35,360 --> 00:03:40,200 Speaker 3: you're living in Seattle, Miami, New York, anywhere. Now, it 64 00:03:40,200 --> 00:03:42,360 Speaker 3: took us a lot of time to do that. That 65 00:03:42,360 --> 00:03:43,720 Speaker 3: has given us an advantage. 66 00:03:43,840 --> 00:03:47,080 Speaker 2: How have you had to change that the economics of 67 00:03:47,080 --> 00:03:49,880 Speaker 2: that over the past couple of weeks, given that oil 68 00:03:49,920 --> 00:03:53,040 Speaker 2: prices have jumped quite a bit and in the foreseeable future, 69 00:03:53,040 --> 00:03:54,600 Speaker 2: it doesn't look like it's going to come back down 70 00:03:54,680 --> 00:03:57,440 Speaker 2: right away. Are you still in the processes of figuring 71 00:03:57,440 --> 00:03:59,360 Speaker 2: that out or have you made changes already? 72 00:04:01,000 --> 00:04:04,920 Speaker 3: We are looking at it. Obviously, the impact of the 73 00:04:04,920 --> 00:04:08,480 Speaker 3: oil prices. It has increased our fuel costs and our 74 00:04:08,520 --> 00:04:11,440 Speaker 3: costs have gone up. But at this stage, because of 75 00:04:11,480 --> 00:04:14,880 Speaker 3: the fact of a vertical integration and the efficiencies we have, 76 00:04:15,240 --> 00:04:18,480 Speaker 3: we are impacted, but somewhat less. What we are impacted 77 00:04:18,520 --> 00:04:22,560 Speaker 3: more is what was said earlier is that consumers are cautious. 78 00:04:23,000 --> 00:04:27,039 Speaker 3: Our traffic is down and we are still fortunately in 79 00:04:27,080 --> 00:04:30,520 Speaker 3: a much much better position than most, but still impacted. 80 00:04:30,720 --> 00:04:34,000 Speaker 3: And I believe that if it was not the fact 81 00:04:34,080 --> 00:04:37,240 Speaker 3: that we have a vertically integrated company, did not have 82 00:04:37,320 --> 00:04:40,919 Speaker 3: the fact that we maintain one brand, you know, we 83 00:04:41,000 --> 00:04:42,400 Speaker 3: don't sell a lot of different brands. 84 00:04:43,360 --> 00:04:45,280 Speaker 2: You know, we were talking about our Age earlier. Katie, 85 00:04:45,440 --> 00:04:48,159 Speaker 2: the CEO of our Age, had warned that what he's 86 00:04:48,160 --> 00:04:50,679 Speaker 2: thing right now is the most dire housing market in decades, 87 00:04:51,040 --> 00:04:54,960 Speaker 2: he said, global tensions, tariffs, and economic uncertainty, among other things. Yeah. 88 00:04:55,000 --> 00:04:58,640 Speaker 1: Absolutely, I mean it is interesting how just frozen this 89 00:04:58,720 --> 00:05:01,320 Speaker 1: housing market remained. But also to your question, there is 90 00:05:01,680 --> 00:05:04,160 Speaker 1: news from Amazon that it's going to start charging at 91 00:05:04,200 --> 00:05:08,360 Speaker 1: seller's huge it's shipping services at three point five percent 92 00:05:08,400 --> 00:05:12,640 Speaker 1: fuel and logistics surcharge. There's certainly shipping and those fuel 93 00:05:12,680 --> 00:05:15,200 Speaker 1: costs top of mind. But when it comes to Ethan Allen, 94 00:05:15,360 --> 00:05:17,840 Speaker 1: I was taking a look at your most recent earnings 95 00:05:17,880 --> 00:05:20,599 Speaker 1: call and we did hear from your CFO talking about 96 00:05:20,600 --> 00:05:23,799 Speaker 1: how you have increased some retail prices by an average 97 00:05:23,839 --> 00:05:26,440 Speaker 1: of five percent, and I wonder, you know if that's 98 00:05:26,440 --> 00:05:29,680 Speaker 1: an action you anticipate maybe having to take again in 99 00:05:29,720 --> 00:05:30,560 Speaker 1: the coming quarters. 100 00:05:30,839 --> 00:05:33,680 Speaker 3: Well, we we're watching it very carefully. Obviously, we did 101 00:05:33,720 --> 00:05:37,240 Speaker 3: take some relatively small price increase only because of the 102 00:05:37,400 --> 00:05:43,039 Speaker 3: fact of our vertical integration are making products in North America. 103 00:05:43,120 --> 00:05:45,840 Speaker 3: If that was not the case, we do have some 104 00:05:45,880 --> 00:05:50,760 Speaker 3: products coming in like, for instance, rugs and accessories and lighting. 105 00:05:50,960 --> 00:05:54,040 Speaker 3: It comes from all over especially Asia. We have one 106 00:05:54,040 --> 00:05:58,800 Speaker 3: plant in Indonesia that has been impacted. However, overall because of 107 00:05:58,800 --> 00:06:03,240 Speaker 3: the fact of our or vertical integration our efficiencies, we 108 00:06:03,360 --> 00:06:06,760 Speaker 3: have not been We have been able to manage. Yes, 109 00:06:06,800 --> 00:06:11,480 Speaker 3: it has impacted obviously our costs, some margins, but overall 110 00:06:11,640 --> 00:06:14,240 Speaker 3: we've been able to not go out of the way 111 00:06:14,520 --> 00:06:18,160 Speaker 3: and still operate well. Interesting thing is this that our 112 00:06:18,200 --> 00:06:21,960 Speaker 3: business is holding up with less traffic coming into our 113 00:06:21,960 --> 00:06:22,760 Speaker 3: design sentence. 114 00:06:23,440 --> 00:06:25,800 Speaker 1: All right, f Ruke, Always wonderful to see you really 115 00:06:25,880 --> 00:06:29,520 Speaker 1: appreciate the context here. That is f Ruke Carthwari. He 116 00:06:29,640 --> 00:06:32,719 Speaker 1: is chairman, president and CEO of Ethan Allen