1 00:00:00,320 --> 00:00:02,880 Speaker 1: Brought to you by the reinvented two thousand twelve camera. 2 00:00:03,200 --> 00:00:08,920 Speaker 1: It's ready. Are you get in touch with technology? With 3 00:00:09,080 --> 00:00:17,680 Speaker 1: tech Stuff from how stuff works dot com. Hello everyone, 4 00:00:17,840 --> 00:00:20,520 Speaker 1: and welcome to tech stuff. My name is Chris Poelette, 5 00:00:20,520 --> 00:00:22,320 Speaker 1: and I am the tech editor here at how stuff 6 00:00:22,320 --> 00:00:25,320 Speaker 1: works dot com. Sending across from me, as he always does, 7 00:00:25,480 --> 00:00:29,120 Speaker 1: is senior writer Jonathan Strickland. Hey there, and today we're 8 00:00:29,120 --> 00:00:31,800 Speaker 1: going to talk about a very large company that, believe 9 00:00:31,800 --> 00:00:34,599 Speaker 1: it or not, started with a BackRub. Yes it did. 10 00:00:34,720 --> 00:00:36,920 Speaker 1: But before we get too far into that, let's start 11 00:00:36,960 --> 00:00:42,959 Speaker 1: with a little listener mail. This listener mail comes from 12 00:00:43,000 --> 00:00:47,400 Speaker 1: Alex from le Lexington, South Carolina, and Alex says, Hi, there, guys, 13 00:00:47,400 --> 00:00:49,879 Speaker 1: I'm a huge fan of the podcast What a Cliche? 14 00:00:50,040 --> 00:00:51,960 Speaker 1: And I was wondering if you could do a podcast 15 00:00:52,000 --> 00:00:54,720 Speaker 1: on Google. I'm an avid user of Google search Engine 16 00:00:54,720 --> 00:00:56,720 Speaker 1: and Gmail, but I was wondering about the company, it's 17 00:00:56,840 --> 00:00:59,640 Speaker 1: history and other products like Android p s. Could you 18 00:00:59,640 --> 00:01:01,320 Speaker 1: work in a way to say listener mail the way 19 00:01:01,360 --> 00:01:04,360 Speaker 1: you used to, Alex? I was going to do that, 20 00:01:04,440 --> 00:01:06,600 Speaker 1: but every time I do listener mail the old way, 21 00:01:06,640 --> 00:01:09,479 Speaker 1: we get a bunch of really negative reviews on iTunes 22 00:01:09,880 --> 00:01:12,720 Speaker 1: and uh and and my ego just can't take it anymore. 23 00:01:12,920 --> 00:01:15,319 Speaker 1: So if you really want to hear the old listener mail, 24 00:01:15,520 --> 00:01:19,160 Speaker 1: I suggest listening to an old episode. I know that's lame, 25 00:01:19,280 --> 00:01:21,920 Speaker 1: but I just don't. I'm tired of it. I don't. 26 00:01:21,959 --> 00:01:24,720 Speaker 1: I can't take it anymore that the two factions are 27 00:01:24,760 --> 00:01:26,399 Speaker 1: battling it out of or whether or not to bring 28 00:01:26,440 --> 00:01:30,679 Speaker 1: back that. Eventually one side will win definitively, and then 29 00:01:30,720 --> 00:01:33,600 Speaker 1: we will have the listener male sound effect established from 30 00:01:33,640 --> 00:01:37,080 Speaker 1: there on out. Alright, But in the meantime, let's move 31 00:01:37,120 --> 00:01:40,920 Speaker 1: on to Alex's topic, which is Google. Yeah, we would 32 00:01:40,959 --> 00:01:43,479 Speaker 1: we would probably have to do six or seven podcasts 33 00:01:43,480 --> 00:01:46,319 Speaker 1: to even get close to covering the entirety of Google. 34 00:01:46,720 --> 00:01:49,960 Speaker 1: So we really wanted to focus on Google the company. Yeah, 35 00:01:50,000 --> 00:01:51,840 Speaker 1: and we might talk a little bit about the search 36 00:01:51,880 --> 00:01:55,480 Speaker 1: engine specifically, and then you know, well we'll mention a 37 00:01:55,520 --> 00:01:58,840 Speaker 1: few other things along the way, I'm sure, but let's 38 00:01:58,920 --> 00:02:01,600 Speaker 1: let's first start with the company that was founded back 39 00:02:01,680 --> 00:02:05,200 Speaker 1: in nine Now that's even then, that's not going all 40 00:02:05,200 --> 00:02:08,079 Speaker 1: the way back to the very beginning of Google. If 41 00:02:08,120 --> 00:02:10,560 Speaker 1: you want to do that, you have to go into 42 00:02:10,560 --> 00:02:12,920 Speaker 1: the time travel machine, you know, I said, we weren't 43 00:02:12,919 --> 00:02:15,160 Speaker 1: going to do sound effects. But you know what, Here 44 00:02:15,200 --> 00:02:18,360 Speaker 1: we go into the time travel machine criss car all right, 45 00:02:18,720 --> 00:02:24,359 Speaker 1: and we're just gonna set this back to the seatbelts broken, 46 00:02:24,400 --> 00:02:35,840 Speaker 1: just hold on, okay, all right? So yea fresh out 47 00:02:35,880 --> 00:02:38,880 Speaker 1: of college here I go. Um. So here we are 48 00:02:39,000 --> 00:02:43,040 Speaker 1: at Stanford, Yes, and we're seeing the meeting for the 49 00:02:43,080 --> 00:02:46,959 Speaker 1: first time between Larry Page and Sergey Brenn. Actually, you 50 00:02:47,040 --> 00:02:51,240 Speaker 1: might expect the clouds to part and the heavenly multitude 51 00:02:51,280 --> 00:02:57,720 Speaker 1: to start singing. In reality, it's because Larry Page is 52 00:02:57,800 --> 00:03:00,960 Speaker 1: visiting the campus as a prospective student and Serge has 53 00:03:01,000 --> 00:03:03,480 Speaker 1: been asked to show him around. And not only that, 54 00:03:04,280 --> 00:03:06,120 Speaker 1: as you might be able to hear in the background, 55 00:03:06,600 --> 00:03:10,840 Speaker 1: the two don't really get along so well. Actually, we 56 00:03:10,840 --> 00:03:13,880 Speaker 1: weren't there at the first time that this happened. We're 57 00:03:13,919 --> 00:03:16,840 Speaker 1: only witnessing it now as a result of having our 58 00:03:16,880 --> 00:03:21,720 Speaker 1: own time machine. But Google is actually remarkably forthcoming about 59 00:03:21,760 --> 00:03:24,800 Speaker 1: about some of this early information. Yeah, apparently the two 60 00:03:24,880 --> 00:03:30,680 Speaker 1: had some disagreements on pretty much absolutely everything they talked about. However, 61 00:03:31,200 --> 00:03:34,240 Speaker 1: let's let's jump back over here. Let's quick just do 62 00:03:34,320 --> 00:03:41,840 Speaker 1: a jump ahead by a year, all right, so so 63 00:03:41,880 --> 00:03:45,360 Speaker 1: now it's a year later and Larry and Serge are 64 00:03:45,360 --> 00:03:49,080 Speaker 1: both at Stanford as as grad students, and now they're 65 00:03:49,080 --> 00:03:51,880 Speaker 1: working on a project together. And Chris alluded to this 66 00:03:52,040 --> 00:03:56,400 Speaker 1: earlier in the episode. Yes, um, although it uh, it's 67 00:03:56,440 --> 00:03:59,360 Speaker 1: kind of funny to imagine an actual company, especially one 68 00:03:59,400 --> 00:04:02,800 Speaker 1: in the size of Google, being called this. The original 69 00:04:02,880 --> 00:04:05,400 Speaker 1: version of the search engine was actually called back Rub 70 00:04:06,320 --> 00:04:09,560 Speaker 1: and it was located on the Stanford servers, which was 71 00:04:09,640 --> 00:04:12,520 Speaker 1: fine for a while until people actually started using it 72 00:04:12,640 --> 00:04:15,320 Speaker 1: and the traffic became too much for Stanford, which said 73 00:04:15,560 --> 00:04:18,320 Speaker 1: get out. Yeah, no, grant, this is back in nineties six. 74 00:04:18,400 --> 00:04:21,320 Speaker 1: Bandwidth back then was different from them what it is today. 75 00:04:22,360 --> 00:04:24,599 Speaker 1: But yes, it was using up too much of the bandwidth. 76 00:04:24,680 --> 00:04:29,280 Speaker 1: So Sarah, Gay and h and Larry, I just call 77 00:04:29,360 --> 00:04:33,120 Speaker 1: him that we're buds. You've been to one Google io event, 78 00:04:33,160 --> 00:04:36,080 Speaker 1: and here I am calling the founders by the first name. Uh. 79 00:04:36,200 --> 00:04:37,880 Speaker 1: They have no idea who I am. They're kind of 80 00:04:37,880 --> 00:04:40,720 Speaker 1: informal guys. Yeah, I hear that they're very nice. I've 81 00:04:40,760 --> 00:04:43,280 Speaker 1: never met either of them, but at any rate, they 82 00:04:44,000 --> 00:04:47,080 Speaker 1: decided that they're onto something here. And so the next year, 83 00:04:47,120 --> 00:04:49,560 Speaker 1: in fact, hey, let's let's go back to to modern 84 00:04:49,600 --> 00:04:51,080 Speaker 1: day and just talk about this in the past. It's 85 00:04:51,080 --> 00:04:53,719 Speaker 1: come too much jumping otherwise, I'm okay with all right, 86 00:04:53,800 --> 00:05:08,840 Speaker 1: let's let's we're gonna just pop right onto m much better. Okay. 87 00:05:08,880 --> 00:05:13,880 Speaker 1: So a year after they first started the BackRub project, 88 00:05:13,960 --> 00:05:16,359 Speaker 1: they decided that they wanted to try and make this 89 00:05:16,440 --> 00:05:20,040 Speaker 1: an actual business. And that's when they said, okay, well, 90 00:05:20,080 --> 00:05:22,279 Speaker 1: you know what, we probably need a different name, and 91 00:05:22,279 --> 00:05:25,400 Speaker 1: they started to kind of pitch around different ideas for names. 92 00:05:25,680 --> 00:05:29,560 Speaker 1: They eventually came up with a play on a word 93 00:05:29,640 --> 00:05:33,640 Speaker 1: called that's Google, but Google spelled g o O g 94 00:05:33,920 --> 00:05:37,039 Speaker 1: O L. And what is a Google? It is a 95 00:05:37,080 --> 00:05:39,800 Speaker 1: one followed by a hundred zeros. That is a very 96 00:05:39,920 --> 00:05:44,279 Speaker 1: large number. It's it's ginormous, as they say, and it 97 00:05:44,320 --> 00:05:50,599 Speaker 1: actually alludes to their goal of trying to um organize 98 00:05:50,600 --> 00:05:53,400 Speaker 1: and identify all the information on the Internet, which was 99 00:05:53,680 --> 00:05:56,359 Speaker 1: a whole lot of it. Yeah, that this this brings 100 00:05:56,440 --> 00:05:58,880 Speaker 1: us to the company's mission, and the mission has not 101 00:05:59,040 --> 00:06:02,120 Speaker 1: changed since at first was founded, and the mission is 102 00:06:03,000 --> 00:06:06,880 Speaker 1: to organize the world's information and make it universally accessible 103 00:06:06,920 --> 00:06:10,479 Speaker 1: and useful. Now you may have also heard that Google 104 00:06:10,520 --> 00:06:17,760 Speaker 1: has an informal motto, which is don't be evil. Yes motto, 105 00:06:18,080 --> 00:06:20,159 Speaker 1: especially when you're talking about a company that is getting 106 00:06:20,200 --> 00:06:23,400 Speaker 1: as large and pervasive as Google, you're gonna hope that 107 00:06:23,440 --> 00:06:26,360 Speaker 1: they're not going to be evil. Um if they are evil, 108 00:06:26,400 --> 00:06:31,400 Speaker 1: they become Skynet. So uh so Google the whole idea 109 00:06:31,440 --> 00:06:34,719 Speaker 1: behind don't be evil falls into into two different realms. Really. 110 00:06:35,839 --> 00:06:39,680 Speaker 1: One is that they want to provide people with accessible 111 00:06:39,720 --> 00:06:43,800 Speaker 1: information and accurate information that is completely objective. So, in 112 00:06:43,800 --> 00:06:47,680 Speaker 1: other words, they want to give people search results based 113 00:06:47,760 --> 00:06:50,800 Speaker 1: upon what people want to find. They don't want to, 114 00:06:50,880 --> 00:06:53,719 Speaker 1: you know, give preferential treatment to one company over another 115 00:06:53,800 --> 00:06:57,320 Speaker 1: because of some sort of relationship they have with that company. 116 00:06:57,320 --> 00:06:59,360 Speaker 1: They want to be as objective as possible. That's that's 117 00:06:59,400 --> 00:07:01,960 Speaker 1: rule number one one. The second part of it is 118 00:07:02,360 --> 00:07:08,160 Speaker 1: they must operate within the law. So if whatever they 119 00:07:08,200 --> 00:07:10,920 Speaker 1: want to do would be against the law, that goes 120 00:07:11,000 --> 00:07:14,840 Speaker 1: against their motto, their informal motto of don't be evil. Uh. 121 00:07:14,880 --> 00:07:19,640 Speaker 1: This is actually actually became a very interesting subject recently 122 00:07:19,720 --> 00:07:24,080 Speaker 1: when Google began to talk about the possibility of getting 123 00:07:24,080 --> 00:07:27,840 Speaker 1: out of China. Now, Google got into China back in 124 00:07:27,880 --> 00:07:30,239 Speaker 1: two thousand and six, and even when they were first 125 00:07:30,240 --> 00:07:33,400 Speaker 1: going into China. UH executives were saying that it was 126 00:07:33,440 --> 00:07:38,040 Speaker 1: going to be an uneasy situation because in China, it's 127 00:07:38,040 --> 00:07:42,560 Speaker 1: impossible for Google to follow both of those rules UH 128 00:07:42,600 --> 00:07:45,800 Speaker 1: to the letter to to not be evil, because in China, 129 00:07:46,200 --> 00:07:51,240 Speaker 1: the Chinese government is very specific about companies have to 130 00:07:51,280 --> 00:07:55,200 Speaker 1: be able to censor search results information that's coming into 131 00:07:55,200 --> 00:07:58,720 Speaker 1: the country. The government has a very strict view on 132 00:07:58,760 --> 00:08:01,360 Speaker 1: what can and cannot be allowed in right, and a 133 00:08:01,360 --> 00:08:04,080 Speaker 1: lot of governments do this. China is not alone in this, 134 00:08:04,240 --> 00:08:08,640 Speaker 1: but China in particular has a pretty big net. Yes. 135 00:08:08,800 --> 00:08:11,679 Speaker 1: I mean, they're known for having the Great Firewall of China, 136 00:08:11,720 --> 00:08:14,240 Speaker 1: which blocks lots and lots of information from getting into 137 00:08:14,240 --> 00:08:19,960 Speaker 1: the country. So in China, it's it was essentially impossible 138 00:08:20,000 --> 00:08:23,880 Speaker 1: to both follow the law and give people free access 139 00:08:23,960 --> 00:08:29,720 Speaker 1: to objective information. So for for nearly four years, Google 140 00:08:30,080 --> 00:08:32,079 Speaker 1: kind of struggled with this, and now it looks like 141 00:08:32,280 --> 00:08:35,840 Speaker 1: they may actually get out of that country due to 142 00:08:35,920 --> 00:08:37,520 Speaker 1: some other events which I guess we don't have to 143 00:08:37,559 --> 00:08:40,880 Speaker 1: really go into that. Actually, they actually didn't enter China 144 00:08:40,960 --> 00:08:43,760 Speaker 1: until fairly late because you know, as we were talking 145 00:08:43,800 --> 00:08:46,360 Speaker 1: about it just a moment ago, you know, they were 146 00:08:46,800 --> 00:08:51,040 Speaker 1: really launching as a large commercial entity or on the 147 00:08:51,120 --> 00:08:56,199 Speaker 1: entity that would become the large commercial entity in UM. 148 00:08:56,240 --> 00:08:59,000 Speaker 1: But you know, they didn't actually get into China until 149 00:08:59,120 --> 00:09:01,920 Speaker 1: January of two thous and six, so that was actually 150 00:09:01,920 --> 00:09:04,200 Speaker 1: sort of a late They were late to the market, 151 00:09:04,240 --> 00:09:07,880 Speaker 1: and they didn't make up a very large percentage of 152 00:09:07,920 --> 00:09:10,680 Speaker 1: the search market in China, unlike the rest of the world. 153 00:09:10,760 --> 00:09:14,720 Speaker 1: Now globally, Google makes up around sixty percent of the 154 00:09:14,760 --> 00:09:18,840 Speaker 1: search traffic, but in China it was much lower. UM 155 00:09:18,920 --> 00:09:22,720 Speaker 1: So some people have taken that opportunity to say that 156 00:09:22,920 --> 00:09:25,040 Speaker 1: China that Google really got out of China because it 157 00:09:25,080 --> 00:09:27,640 Speaker 1: wasn't a particularly profitable business and it was a lot 158 00:09:27,679 --> 00:09:29,920 Speaker 1: of bad PR so it made a good PR move 159 00:09:29,960 --> 00:09:32,600 Speaker 1: to get out of China. I'm not quite that cynical. 160 00:09:33,280 --> 00:09:36,920 Speaker 1: I don't necessarily think that that was what was going 161 00:09:36,960 --> 00:09:39,520 Speaker 1: through their the executive's minds when they finally said, you 162 00:09:39,520 --> 00:09:41,400 Speaker 1: know what, it's time for us to make a stand 163 00:09:41,400 --> 00:09:44,240 Speaker 1: on this. But I don't know for sure. I could 164 00:09:44,280 --> 00:09:46,720 Speaker 1: be I could be putting on the rose colored glasses 165 00:09:46,760 --> 00:09:49,079 Speaker 1: in this case. But let's uh, I guess we should 166 00:09:49,080 --> 00:09:51,480 Speaker 1: dial back the time just a little bit, kind of 167 00:09:51,520 --> 00:09:53,280 Speaker 1: go through some of the other stuff that happened. Like 168 00:09:53,320 --> 00:09:57,120 Speaker 1: you mentioned, they became a company in So this is 169 00:09:57,200 --> 00:10:00,000 Speaker 1: where all you people who who like to either play 170 00:10:00,000 --> 00:10:02,960 Speaker 1: a trivia or or run trivia games need to start 171 00:10:02,960 --> 00:10:04,839 Speaker 1: writing this stuff down, because we're gonna give you lots 172 00:10:04,840 --> 00:10:08,920 Speaker 1: and lots of little trivia bits yep yep. Now. Um, actually, 173 00:10:09,320 --> 00:10:12,000 Speaker 1: Google was sort of a darling of the industry very 174 00:10:12,040 --> 00:10:19,240 Speaker 1: early on because in December, that's when PC magazine basically said, hey, 175 00:10:19,280 --> 00:10:22,160 Speaker 1: these guys are really onto something big and um they 176 00:10:22,200 --> 00:10:25,080 Speaker 1: actually named it as one of the top hundred websites 177 00:10:25,520 --> 00:10:29,200 Speaker 1: of um. And for a company that new on the 178 00:10:29,200 --> 00:10:32,360 Speaker 1: scene to take on somebody as large as Yahoo, I mean, 179 00:10:32,440 --> 00:10:35,240 Speaker 1: Yahoo was the portal. They were the destination for people 180 00:10:35,240 --> 00:10:37,199 Speaker 1: who wanted to find stuff on the Internet at that point, 181 00:10:37,679 --> 00:10:40,240 Speaker 1: and um, you know, for somebody to come in out 182 00:10:40,240 --> 00:10:43,640 Speaker 1: of the blue and uh and take over and have 183 00:10:43,720 --> 00:10:46,679 Speaker 1: them say, you know, hey, these guys have search down 184 00:10:46,800 --> 00:10:49,560 Speaker 1: pat If you want to find something, use Google. And 185 00:10:49,559 --> 00:10:52,280 Speaker 1: that's really remarkable, especially considering the fact that, I mean 186 00:10:52,320 --> 00:10:56,280 Speaker 1: even before Google became an actual entity, they got a 187 00:10:56,320 --> 00:11:01,520 Speaker 1: hundred thousand dollars in funding. So you're about an upstart 188 00:11:01,600 --> 00:11:05,400 Speaker 1: company that, by the way, was housed in a garage. 189 00:11:05,840 --> 00:11:07,920 Speaker 1: I mean that we've seen this before. There are other 190 00:11:08,120 --> 00:11:10,920 Speaker 1: big companies that got their starting garages. I can think 191 00:11:10,920 --> 00:11:13,120 Speaker 1: of two off the top of my head, Microsoft and Apple. 192 00:11:14,240 --> 00:11:16,000 Speaker 1: There you go another one. So you look at these 193 00:11:16,040 --> 00:11:18,920 Speaker 1: major companies, they started off in people's garages. Google is 194 00:11:18,920 --> 00:11:21,880 Speaker 1: no different. In fact this this would be surprising to me, 195 00:11:22,040 --> 00:11:25,480 Speaker 1: just because by I would have thought you've gotten past 196 00:11:25,559 --> 00:11:28,719 Speaker 1: the point where anyone could create an upstart company that 197 00:11:28,760 --> 00:11:32,160 Speaker 1: could become a world power. But Google did it. Um, 198 00:11:32,280 --> 00:11:35,400 Speaker 1: or rather Larry and Sage managed to do it, and 199 00:11:35,559 --> 00:11:41,360 Speaker 1: uh so they incorporate. Um, it's not until two thousand 200 00:11:41,440 --> 00:11:44,480 Speaker 1: four that they go public, and once they go public, 201 00:11:45,000 --> 00:11:49,240 Speaker 1: they start, Uh there's I think they're training around eighty 202 00:11:49,440 --> 00:11:52,560 Speaker 1: five dollars of shares and the I p O went 203 00:11:52,640 --> 00:11:57,640 Speaker 1: live then and uh um, if you should actually look 204 00:11:57,679 --> 00:12:00,880 Speaker 1: it up if you're curious to see exactly how much 205 00:12:00,920 --> 00:12:02,880 Speaker 1: money they intended to raise with their I p O, 206 00:12:03,000 --> 00:12:06,720 Speaker 1: because it's a very funny number. If my memory serves 207 00:12:06,760 --> 00:12:08,880 Speaker 1: me correctly, I didn't think about until just now, so 208 00:12:08,960 --> 00:12:12,240 Speaker 1: I didn't look at back up. But if I'm not mistaken, 209 00:12:12,280 --> 00:12:15,720 Speaker 1: they were looking to raise e you know, the mathematical 210 00:12:15,800 --> 00:12:18,600 Speaker 1: constant e. That's how much money they were attempting to raise. 211 00:12:19,120 --> 00:12:21,560 Speaker 1: I just looked at the I just looked up the 212 00:12:21,559 --> 00:12:26,439 Speaker 1: the number number that went uh, the actual number of shares, 213 00:12:26,520 --> 00:12:30,520 Speaker 1: and the amount per share that went h live on 214 00:12:30,559 --> 00:12:33,240 Speaker 1: August eighteenth, and that was eighty five dollars per share. 215 00:12:33,320 --> 00:12:35,520 Speaker 1: So I was right. I can't believe I actually remembered correctly. 216 00:12:35,880 --> 00:12:39,240 Speaker 1: And they and they opened with nineteen million, six hundred 217 00:12:39,280 --> 00:12:42,880 Speaker 1: five thousand, fifty two shares of Class A common stock. 218 00:12:42,960 --> 00:12:45,079 Speaker 1: That's quite a few. That's a lot. Yeah, and it's 219 00:12:45,120 --> 00:12:48,439 Speaker 1: gone up since then. Yeah. Actually this morning, the morning 220 00:12:48,480 --> 00:12:51,280 Speaker 1: that we are recording this podcast, it will be totally 221 00:12:51,360 --> 00:12:53,560 Speaker 1: different by the time you guys hear it. Just bear 222 00:12:53,600 --> 00:12:55,320 Speaker 1: that in mind. But this morning, when I looked it up, 223 00:12:55,800 --> 00:12:58,440 Speaker 1: it was trading at five fifty nine dollars and twenty 224 00:12:58,520 --> 00:13:01,520 Speaker 1: cents per share. Yeah, that's a pretty big jump from 225 00:13:01,559 --> 00:13:03,400 Speaker 1: eighty five bucks. Yes, and I'm not sure if there 226 00:13:03,400 --> 00:13:05,880 Speaker 1: have been any splits one way or the other since then. 227 00:13:05,960 --> 00:13:12,480 Speaker 1: So the company employees twenty nearly twenty thousand employees um 228 00:13:12,559 --> 00:13:16,480 Speaker 1: and the revenue for the lab for the third quarter 229 00:13:16,559 --> 00:13:20,720 Speaker 1: of two thousand nine nearly six billion, dollars in revenue 230 00:13:20,920 --> 00:13:23,920 Speaker 1: just for three months. That's not a year. That's three months, 231 00:13:24,040 --> 00:13:27,080 Speaker 1: six billion dollars. Now, the profit profit is what you 232 00:13:27,120 --> 00:13:29,560 Speaker 1: get when you take your revenue, you take your costs, 233 00:13:29,760 --> 00:13:33,440 Speaker 1: you subtract the costs from the revenue. Profit was only tiny, 234 00:13:33,520 --> 00:13:40,160 Speaker 1: little three points seven billion, So you know, come on Google, seriously, 235 00:13:40,240 --> 00:13:44,000 Speaker 1: I'd settle for one billion of that, you know I would. 236 00:13:44,280 --> 00:13:48,640 Speaker 1: I would also settle for a billion. Um. Well, there's 237 00:13:48,679 --> 00:13:52,160 Speaker 1: there's so much to Google. So um, let's let's touch 238 00:13:52,200 --> 00:13:54,040 Speaker 1: on the search because that's the bread and butter of 239 00:13:54,080 --> 00:13:57,319 Speaker 1: how Google got started. Sounds good. Um, Google does use 240 00:13:57,360 --> 00:14:00,920 Speaker 1: spiders and crawlers to look for information on the interner it. Um, 241 00:14:00,960 --> 00:14:03,080 Speaker 1: they're very polite in the don't be evil sense, and 242 00:14:03,120 --> 00:14:05,760 Speaker 1: that you can. You can actually have a spiders file 243 00:14:06,080 --> 00:14:09,000 Speaker 1: in your website and Google will if you tell them 244 00:14:09,040 --> 00:14:11,120 Speaker 1: to stay away from it. I don't know why you 245 00:14:11,120 --> 00:14:13,920 Speaker 1: would do that. Well, if you've got a site that's 246 00:14:14,000 --> 00:14:17,000 Speaker 1: on the web, presumably you'd have it there so people 247 00:14:17,000 --> 00:14:20,480 Speaker 1: can find it. But you could do it, Yes, you could. 248 00:14:20,640 --> 00:14:24,080 Speaker 1: And there are companies that are talking about doing that. Uh. 249 00:14:24,120 --> 00:14:26,160 Speaker 1: In this case, we're talking about think companies that are 250 00:14:26,560 --> 00:14:29,920 Speaker 1: wanting to protect their their content from being displayed freely 251 00:14:29,960 --> 00:14:32,560 Speaker 1: on Google before you they before they're given a chance 252 00:14:32,560 --> 00:14:35,480 Speaker 1: of charging you to get a glimpse at it. Yes, yes, 253 00:14:35,480 --> 00:14:39,320 Speaker 1: a number of publishers are actually considering blocking themselves, um 254 00:14:39,360 --> 00:14:43,200 Speaker 1: from Google's uh digital eyeballs so that they can be 255 00:14:43,240 --> 00:14:44,680 Speaker 1: the first to tell you what it is that they 256 00:14:44,680 --> 00:14:47,520 Speaker 1: have to say for a fee. And Google's response has 257 00:14:47,600 --> 00:14:52,480 Speaker 1: essentially been good luck with that. But um, it's not 258 00:14:52,520 --> 00:14:57,120 Speaker 1: really the search itself and cataloging the information that makes 259 00:14:57,160 --> 00:14:59,920 Speaker 1: the difference for Google. It's actually the algorithm it uses 260 00:15:00,000 --> 00:15:03,840 Speaker 1: to display results on the search engine results. Page rank 261 00:15:03,960 --> 00:15:08,880 Speaker 1: situation is serups, UM, serups and s EO are going 262 00:15:08,880 --> 00:15:11,440 Speaker 1: to be big things that we talk about here. So 263 00:15:12,240 --> 00:15:17,640 Speaker 1: page rank is an interesting system, and it's a secret system. 264 00:15:18,240 --> 00:15:21,200 Speaker 1: It's a The algorithm that Google uses is secret and 265 00:15:21,200 --> 00:15:23,600 Speaker 1: they tweak it all the time. And there are a 266 00:15:23,640 --> 00:15:25,760 Speaker 1: lot of different reasons to tweak it. One is just 267 00:15:25,880 --> 00:15:28,320 Speaker 1: that Google wants to make sure that the company is 268 00:15:28,360 --> 00:15:31,200 Speaker 1: providing the best search results possible whenever you're searching for 269 00:15:31,240 --> 00:15:35,520 Speaker 1: any particular topic. Another is uh, the reason they tweak 270 00:15:35,520 --> 00:15:39,520 Speaker 1: it is is to avoid people gaming the system, like 271 00:15:39,600 --> 00:15:43,040 Speaker 1: they don't want people to say, oh, Google looks for this, this, 272 00:15:43,120 --> 00:15:44,920 Speaker 1: and this, So as long as we build that into 273 00:15:44,920 --> 00:15:47,920 Speaker 1: our site, we're gonna rank really well in Google. Now, 274 00:15:47,960 --> 00:15:50,440 Speaker 1: why would you want to rank well in Google? Well, 275 00:15:50,480 --> 00:15:52,920 Speaker 1: you want to show up on the first page of 276 00:15:52,960 --> 00:15:57,320 Speaker 1: the search results. Because people don't generally click very deeply 277 00:15:57,400 --> 00:15:59,200 Speaker 1: into search results. You don't want to a lot of 278 00:15:59,200 --> 00:16:01,840 Speaker 1: people don't go to the eteenth and fifteenth and sixteenth pages. 279 00:16:01,880 --> 00:16:04,080 Speaker 1: Most people don't go to the page to Most people 280 00:16:04,080 --> 00:16:06,080 Speaker 1: look at the first the first few links that are 281 00:16:06,080 --> 00:16:08,080 Speaker 1: on the first page, which is what you get if 282 00:16:08,120 --> 00:16:11,680 Speaker 1: you click the I'm feeling lucky button. You go directly 283 00:16:11,760 --> 00:16:14,680 Speaker 1: to the very first link that Google has, and I 284 00:16:14,720 --> 00:16:18,680 Speaker 1: think the first non advertisement, because you can you can 285 00:16:18,760 --> 00:16:22,440 Speaker 1: become an advertiser with Google and they will put your 286 00:16:22,560 --> 00:16:27,280 Speaker 1: results as a sponsored result. This listed separately. It's under 287 00:16:27,280 --> 00:16:30,960 Speaker 1: a different color, so you can clearly see that one 288 00:16:31,000 --> 00:16:33,280 Speaker 1: of them is an advertisement, whereas one is just a 289 00:16:33,960 --> 00:16:36,280 Speaker 1: link that's pulled up through page rank. But yeah, the 290 00:16:36,320 --> 00:16:38,280 Speaker 1: first page rank result is the one that you can't 291 00:16:38,320 --> 00:16:40,600 Speaker 1: when you click on I'm feeling lucky. So how do 292 00:16:40,640 --> 00:16:43,920 Speaker 1: you rank well in Google? Well, the easy answer is 293 00:16:43,960 --> 00:16:48,680 Speaker 1: that you create a really really good website. Yes, uh, 294 00:16:48,720 --> 00:16:52,280 Speaker 1: and that sounds like a pat answer, But in general, 295 00:16:52,320 --> 00:16:55,440 Speaker 1: that's exactly what Google is looking for. I mean, the 296 00:16:55,440 --> 00:17:00,360 Speaker 1: the the things that Google looks at our incoming links 297 00:17:00,400 --> 00:17:03,320 Speaker 1: to your site, are other sites linking to your site, 298 00:17:03,320 --> 00:17:08,720 Speaker 1: because if they are, that's usually a sign of quality. Yeah. Um, back, 299 00:17:09,080 --> 00:17:11,840 Speaker 1: sorry to interrupt. And in the early days of s 300 00:17:11,840 --> 00:17:15,040 Speaker 1: c O or search engine optimization, UM, a lot of 301 00:17:15,040 --> 00:17:19,400 Speaker 1: people would try to overload their the code and their 302 00:17:19,440 --> 00:17:24,159 Speaker 1: websites with keywords, and sometimes they would put them. I 303 00:17:24,440 --> 00:17:28,600 Speaker 1: remember trying to bookmark pages that had dozens and dozens 304 00:17:28,640 --> 00:17:31,800 Speaker 1: of keywords in the actual page title because they were 305 00:17:31,880 --> 00:17:36,400 Speaker 1: trying to load up. But um, Google doesn't necessarily pay 306 00:17:36,440 --> 00:17:40,400 Speaker 1: attention to the number of keywords that you have in there, 307 00:17:40,800 --> 00:17:43,000 Speaker 1: but it does look at where they are on the page, 308 00:17:43,640 --> 00:17:45,919 Speaker 1: and who's linking to you and to whom you're linking, 309 00:17:45,960 --> 00:17:49,159 Speaker 1: and how old the site is, all sorts of little 310 00:17:49,560 --> 00:17:52,119 Speaker 1: bits and details that sort of tell you whether or 311 00:17:52,160 --> 00:17:54,080 Speaker 1: not this page really is what it is, or if 312 00:17:54,119 --> 00:17:55,760 Speaker 1: you're just trying to fool it by throwing in a 313 00:17:55,800 --> 00:17:58,280 Speaker 1: whole bunch of keywords. And they look at the quality 314 00:17:58,320 --> 00:18:00,240 Speaker 1: of the links that are coming in as well. So 315 00:18:00,520 --> 00:18:03,520 Speaker 1: let's say that you have a website and you have 316 00:18:03,600 --> 00:18:06,439 Speaker 1: a bunch of link farms. Link farms are these sites. 317 00:18:06,600 --> 00:18:09,560 Speaker 1: You've probably seen them. It's a site where it's just 318 00:18:09,720 --> 00:18:13,680 Speaker 1: a bunch of links to other sites. And the concept 319 00:18:13,720 --> 00:18:15,960 Speaker 1: here is you're trying to game the system. You're trying 320 00:18:15,960 --> 00:18:18,040 Speaker 1: to create all these different sites that are really just 321 00:18:18,080 --> 00:18:20,760 Speaker 1: a bunch of links so that they count towards the 322 00:18:20,840 --> 00:18:23,520 Speaker 1: link count and page ranks. Says oh, well, there are 323 00:18:23,520 --> 00:18:25,720 Speaker 1: all these websites that are linking to this page. This 324 00:18:25,760 --> 00:18:27,720 Speaker 1: page must be a good one, so I will rank 325 00:18:27,760 --> 00:18:31,720 Speaker 1: it higher. That's really irritating. Google actually gets around that 326 00:18:31,720 --> 00:18:34,360 Speaker 1: a little bit. So what they're looking for is they're 327 00:18:34,400 --> 00:18:36,359 Speaker 1: looking for the quality of the websites that are linking 328 00:18:36,359 --> 00:18:38,679 Speaker 1: to you. If you have a website that has a 329 00:18:38,800 --> 00:18:42,919 Speaker 1: hundred incoming links pointing at your website, but they're all 330 00:18:42,960 --> 00:18:47,240 Speaker 1: from these really tiny websites or even link farms, it's 331 00:18:47,280 --> 00:18:49,080 Speaker 1: not going to do as well in page rank as 332 00:18:49,119 --> 00:18:53,240 Speaker 1: a website that has five incoming links from really well 333 00:18:53,400 --> 00:18:58,280 Speaker 1: established websites. So let's say that your website has links 334 00:18:58,280 --> 00:19:01,000 Speaker 1: coming into it from um don't Well, we'll see how 335 00:19:01,040 --> 00:19:03,480 Speaker 1: stuff works how Stuff Works is actually regarded as a 336 00:19:03,560 --> 00:19:09,680 Speaker 1: very good website through Google UM as our websites like CNN, MSNBC, UM, 337 00:19:09,720 --> 00:19:12,440 Speaker 1: like anything that's that's been around for a while. There's 338 00:19:12,520 --> 00:19:17,560 Speaker 1: it's got a UH, an easily identifiable UH brand behind it. 339 00:19:17,640 --> 00:19:21,119 Speaker 1: That usually counts for a lot. UM. The sites are established, 340 00:19:21,119 --> 00:19:24,359 Speaker 1: they went on the net, people are linking to them, 341 00:19:25,080 --> 00:19:27,320 Speaker 1: and so those those sites that do well in Google 342 00:19:27,359 --> 00:19:31,879 Speaker 1: already UM are considered trusted sites too. So that links 343 00:19:31,880 --> 00:19:34,000 Speaker 1: to you. Then that that's going to count more than 344 00:19:34,080 --> 00:19:36,919 Speaker 1: Joe Bob who has his you know, Joe Bobb's world 345 00:19:36,960 --> 00:19:40,520 Speaker 1: of the web. Until Joe Bob you know, is around 346 00:19:40,600 --> 00:19:42,600 Speaker 1: and gets big and people know who he is and 347 00:19:42,640 --> 00:19:45,520 Speaker 1: stuff right, and then Joe Bob's kicking butt exactly yeah, 348 00:19:46,080 --> 00:19:49,000 Speaker 1: and it can happen. And again, a lot of the 349 00:19:49,200 --> 00:19:51,880 Speaker 1: UH a lot of the people out there who are 350 00:19:52,640 --> 00:19:55,560 Speaker 1: saying that they can help you your website rank betteran 351 00:19:55,680 --> 00:19:59,880 Speaker 1: Google UH we call the Search engine optimization or se 352 00:20:00,040 --> 00:20:03,080 Speaker 1: oh UM. There are little tricks you can do that 353 00:20:03,160 --> 00:20:05,720 Speaker 1: can help a little bit, but the best thing you 354 00:20:05,720 --> 00:20:10,879 Speaker 1: can do is provide the most compelling, interesting and user 355 00:20:10,960 --> 00:20:15,000 Speaker 1: friendly web experience you can UH. Make sure that your 356 00:20:15,040 --> 00:20:18,359 Speaker 1: data is relevant, make sure that that's presented in an 357 00:20:18,400 --> 00:20:21,680 Speaker 1: attractive way. That uh not. It shouldn't just be attractive, 358 00:20:21,680 --> 00:20:24,119 Speaker 1: it should also be user friendly in the sense that 359 00:20:24,400 --> 00:20:26,760 Speaker 1: you want it to be able. You want people using 360 00:20:26,760 --> 00:20:29,440 Speaker 1: different browsers to be able to see it. So if 361 00:20:29,480 --> 00:20:32,280 Speaker 1: you create this really amazing website that has all these 362 00:20:32,320 --> 00:20:35,000 Speaker 1: bells and whistles and special effects, but only the people 363 00:20:35,000 --> 00:20:38,679 Speaker 1: who are running the very latest web browsers can see it, 364 00:20:39,240 --> 00:20:41,280 Speaker 1: that's not gonna do so well for you when you're 365 00:20:41,359 --> 00:20:44,320 Speaker 1: coming to Google page rank, because it's a lot of 366 00:20:44,320 --> 00:20:46,000 Speaker 1: people just aren't even gonna link to you because they 367 00:20:46,000 --> 00:20:48,160 Speaker 1: can't even see the stuff that's on your site. Yeah, 368 00:20:48,960 --> 00:20:51,760 Speaker 1: and um, you know, if you do search engine optimization 369 00:20:51,840 --> 00:20:54,919 Speaker 1: correctly anyway, you're you're sort of helping Google out because 370 00:20:55,080 --> 00:20:58,119 Speaker 1: you can you can give them a brief a brief 371 00:20:58,119 --> 00:21:01,760 Speaker 1: set of keywords and things that will help Google identify 372 00:21:01,840 --> 00:21:04,320 Speaker 1: what the page is actually about. Um, if you try 373 00:21:04,359 --> 00:21:07,719 Speaker 1: to overload it, it's it's going to register as noise 374 00:21:07,760 --> 00:21:09,960 Speaker 1: to Google and will not help you. As a matter 375 00:21:09,960 --> 00:21:12,399 Speaker 1: of fact, it could actually put you farther down the list. 376 00:21:12,960 --> 00:21:16,040 Speaker 1: But we should talk about the hardware to because I 377 00:21:16,040 --> 00:21:19,680 Speaker 1: mean in order to do this, to operate this search engine, UM, 378 00:21:19,920 --> 00:21:22,399 Speaker 1: you know, there have to be lots and lots and 379 00:21:22,440 --> 00:21:26,199 Speaker 1: lots of computers involved. Yeah, and they're actually using very 380 00:21:26,359 --> 00:21:29,400 Speaker 1: average machines when you when you look at it from 381 00:21:29,640 --> 00:21:33,760 Speaker 1: UH server technology and Google's philosophy is that it's a 382 00:21:33,760 --> 00:21:38,159 Speaker 1: lot cheaper to replace a broken average machine than it 383 00:21:38,160 --> 00:21:41,240 Speaker 1: would be to replace a broken state of the art machine. 384 00:21:41,720 --> 00:21:46,480 Speaker 1: And if five average machines are the same cost collectively 385 00:21:46,640 --> 00:21:49,160 Speaker 1: as one state of the art machine, and you're still 386 00:21:49,200 --> 00:21:53,240 Speaker 1: getting an equivalent or even better amount of performance from 387 00:21:53,240 --> 00:21:56,359 Speaker 1: those five machines collectively, then it makes more sense to 388 00:21:56,359 --> 00:21:59,160 Speaker 1: go with that. So the data centers at Google are 389 00:21:59,200 --> 00:22:03,960 Speaker 1: filled with these these UH fairly average servers UM. Now 390 00:22:04,080 --> 00:22:05,960 Speaker 1: a lot of them are configured in a very special 391 00:22:05,960 --> 00:22:09,000 Speaker 1: way that Google has has kind of come up with, 392 00:22:09,080 --> 00:22:11,240 Speaker 1: and you can actually read all about this. There are 393 00:22:11,880 --> 00:22:14,800 Speaker 1: UM articles on the web that that talk about the 394 00:22:14,880 --> 00:22:17,800 Speaker 1: kind of configuration that Google uses UH. And they have 395 00:22:17,840 --> 00:22:21,320 Speaker 1: a very special file management system that allows the search 396 00:22:21,359 --> 00:22:24,800 Speaker 1: engine to reference information very very quickly, which is why 397 00:22:24,840 --> 00:22:29,000 Speaker 1: you don't have a big delay when you do a search. UM. 398 00:22:29,040 --> 00:22:31,439 Speaker 1: And they have lots of them, thousands and thousands of 399 00:22:31,480 --> 00:22:33,840 Speaker 1: these computers, and they also make lots and lots of 400 00:22:33,880 --> 00:22:37,200 Speaker 1: redundant backups, so if any of these machines fails, it's 401 00:22:37,760 --> 00:22:41,320 Speaker 1: not going to really cost more than just a tiny blip. 402 00:22:41,520 --> 00:22:44,520 Speaker 1: And so we should just say win these machines because 403 00:22:44,520 --> 00:22:48,560 Speaker 1: they're all kinds of machines. That's exactly why Google has 404 00:22:48,560 --> 00:22:52,080 Speaker 1: built redundancy into its system, because they know these machines 405 00:22:52,200 --> 00:22:56,560 Speaker 1: are fallible. They will fall apart or stop working, or 406 00:22:56,880 --> 00:22:59,440 Speaker 1: you know, there'll be some glitch that after a while 407 00:22:59,600 --> 00:23:02,959 Speaker 1: well going unchecked, will shut down a server or perhaps 408 00:23:02,960 --> 00:23:06,440 Speaker 1: even a full rack of servers. So yeah, there has 409 00:23:06,480 --> 00:23:08,760 Speaker 1: to be redundancy. That's why Google has also looked at 410 00:23:08,840 --> 00:23:13,440 Speaker 1: some really interesting potential solutions for for data centers. Because 411 00:23:13,480 --> 00:23:15,280 Speaker 1: data there's take a lot of space, they take a 412 00:23:15,280 --> 00:23:19,080 Speaker 1: lot of power, they generate tons of heat. So there 413 00:23:19,119 --> 00:23:22,600 Speaker 1: have been a few interesting patents out there for potential 414 00:23:23,080 --> 00:23:26,520 Speaker 1: solutions to this, including a giant floating data center. That's 415 00:23:26,520 --> 00:23:29,880 Speaker 1: one of my favorites. Um. I'm not sure that we're 416 00:23:29,880 --> 00:23:31,879 Speaker 1: ever going to see it, but it's a really cool idea. 417 00:23:32,720 --> 00:23:36,560 Speaker 1: So um and they also take good care of their employees. 418 00:23:36,640 --> 00:23:39,960 Speaker 1: They have very good benefits for their employees. They have 419 00:23:40,240 --> 00:23:44,560 Speaker 1: their main headquarters in California. House you California, all kinds 420 00:23:44,600 --> 00:23:47,240 Speaker 1: of nice amenities. It's called the Google Plex, and it's 421 00:23:47,280 --> 00:23:50,760 Speaker 1: designed in a campus layout, so there are several buildings 422 00:23:50,800 --> 00:23:54,760 Speaker 1: on the campus. You'll often see people on segways or 423 00:23:54,800 --> 00:23:59,359 Speaker 1: bicycles going to and from the different buildings. UH. Most 424 00:23:59,440 --> 00:24:01,879 Speaker 1: of their please work in an open environment. There are 425 00:24:01,960 --> 00:24:06,080 Speaker 1: very few private offices on the Google Plex. Um. They 426 00:24:06,080 --> 00:24:08,680 Speaker 1: all get a day to work on personal projects. Yeah, 427 00:24:08,720 --> 00:24:13,160 Speaker 1: essentially of your time can be spent working on personal projects, 428 00:24:13,200 --> 00:24:14,920 Speaker 1: and a lot of those have actually turned into other 429 00:24:14,960 --> 00:24:17,240 Speaker 1: stuff that they've offered, like or cut. Yeah. If you 430 00:24:17,280 --> 00:24:20,120 Speaker 1: go to Wave Google Labs, which is one of their 431 00:24:20,440 --> 00:24:22,679 Speaker 1: that's where they have like some of the newest stuff 432 00:24:22,680 --> 00:24:24,760 Speaker 1: that they're working on, and most of it is kind 433 00:24:24,760 --> 00:24:27,520 Speaker 1: of in an experimental phase where it's not necessarily ready 434 00:24:27,560 --> 00:24:29,840 Speaker 1: for UH to be rolled out as a as a 435 00:24:29,840 --> 00:24:33,760 Speaker 1: full fledged feature. A lot of that comes from that time. Yep, yep. 436 00:24:34,280 --> 00:24:39,200 Speaker 1: They've got game rooms, exercise rooms, they have an an 437 00:24:39,240 --> 00:24:46,080 Speaker 1: infinity swimming pool lane thing. Um. They it's it's also 438 00:24:46,119 --> 00:24:49,760 Speaker 1: amazing they've they've grown so much too over the past 439 00:24:50,000 --> 00:24:55,080 Speaker 1: several years. Just the different services they've offered to acquisitions, uh, 440 00:24:55,200 --> 00:24:58,240 Speaker 1: you know up and comers, people like Rightly and YouTube 441 00:24:58,520 --> 00:25:02,520 Speaker 1: and Pyra Labs, which is the the company that created Blogger, 442 00:25:03,200 --> 00:25:05,840 Speaker 1: all kinds of news services. Now they're getting into a 443 00:25:06,080 --> 00:25:08,920 Speaker 1: video advertising and that's how they make their their money 444 00:25:09,280 --> 00:25:12,080 Speaker 1: is through advertising. That's that that is if you're wondering 445 00:25:12,080 --> 00:25:14,320 Speaker 1: how Google makes all that money, that revenue we talked 446 00:25:14,320 --> 00:25:18,760 Speaker 1: about earlier, it's through ads. Google ads are huge, um, 447 00:25:19,119 --> 00:25:22,240 Speaker 1: and they're really popular and they dominate the ad space 448 00:25:22,280 --> 00:25:25,679 Speaker 1: in the search market. Yeah. That's Um, it's funny because 449 00:25:25,800 --> 00:25:28,960 Speaker 1: you know, even Joe Bob when he gets his website going, 450 00:25:29,000 --> 00:25:30,720 Speaker 1: you know, he's going to be able to sign up 451 00:25:30,760 --> 00:25:33,479 Speaker 1: for an ad Sense account with Google and offer Google 452 00:25:33,520 --> 00:25:36,280 Speaker 1: powered ads on his website and they will you send 453 00:25:36,359 --> 00:25:39,040 Speaker 1: him a check every time it gets to a certain 454 00:25:39,040 --> 00:25:41,000 Speaker 1: point and then pass that when he becomes a big 455 00:25:41,040 --> 00:25:45,399 Speaker 1: star um for his amazing blog. I encourage you to 456 00:25:45,440 --> 00:25:49,240 Speaker 1: check it out. Um. But you know this is basically 457 00:25:49,280 --> 00:25:52,560 Speaker 1: it's Google sort of sharing the wealth. The more advertising 458 00:25:52,680 --> 00:25:54,600 Speaker 1: you can send to them, they will cut you in 459 00:25:54,640 --> 00:25:56,959 Speaker 1: on the deal. You know, so you know, once you're 460 00:25:57,000 --> 00:25:59,960 Speaker 1: a registered member of the ad Sense. But um, it's 461 00:26:00,080 --> 00:26:02,120 Speaker 1: it's because of Google's It all comes down to Google's 462 00:26:02,160 --> 00:26:06,120 Speaker 1: results though, because um, because Google is such a useful tool, 463 00:26:06,840 --> 00:26:08,639 Speaker 1: people want to advertise next to it because they know 464 00:26:08,680 --> 00:26:11,840 Speaker 1: they're getting good results, and people are going to see 465 00:26:11,840 --> 00:26:15,480 Speaker 1: those ads alongside those results and at that that coveted 466 00:26:15,600 --> 00:26:17,639 Speaker 1: place at the top of the page for which they 467 00:26:17,640 --> 00:26:20,200 Speaker 1: actually do an auction. And we could talk about tons 468 00:26:20,280 --> 00:26:22,520 Speaker 1: of other Google products, but we're running out of time, 469 00:26:22,560 --> 00:26:24,480 Speaker 1: But just to give you a kind of a quick rundown, 470 00:26:24,520 --> 00:26:27,280 Speaker 1: you have things like the Chrome web browser, as well 471 00:26:27,320 --> 00:26:31,359 Speaker 1: as the upcoming Chrome operating system, operating systems, Android operating 472 00:26:31,400 --> 00:26:35,200 Speaker 1: system for mobile phones. Yep. You've got Google Voice, which 473 00:26:35,440 --> 00:26:40,440 Speaker 1: is as kind of an interesting experiment. Sometimes it works 474 00:26:40,480 --> 00:26:43,280 Speaker 1: for me and sometimes it doesn't. Um. You've got Gmail, 475 00:26:43,480 --> 00:26:47,040 Speaker 1: which was private until Valentine's Day of I think two 476 00:26:47,080 --> 00:26:50,400 Speaker 1: thousand seven, and then they opened it up to everybody. Um. 477 00:26:50,440 --> 00:26:53,399 Speaker 1: You've got a Google Wave, which is still in the 478 00:26:53,440 --> 00:26:56,680 Speaker 1: experimental phase. We were talking about that kind of thing earlier. 479 00:26:56,760 --> 00:27:00,920 Speaker 1: Google Reader, Google Readers, UM, Google Books, where they're trying 480 00:27:00,920 --> 00:27:03,040 Speaker 1: to digitize all the books in the in the world. 481 00:27:03,440 --> 00:27:07,320 Speaker 1: So Google's serious about this organizizing all the world's information 482 00:27:07,359 --> 00:27:11,640 Speaker 1: there's there's the Google Health for medical records. It goes 483 00:27:11,680 --> 00:27:14,399 Speaker 1: on and on, and eventually Google is gonna know everything 484 00:27:14,400 --> 00:27:16,720 Speaker 1: about us. And if you're ever confused about who you 485 00:27:16,760 --> 00:27:18,920 Speaker 1: are or what your role is in the world, you 486 00:27:19,000 --> 00:27:23,240 Speaker 1: probably could just Google yourself. That'll just remind you. But 487 00:27:23,640 --> 00:27:25,399 Speaker 1: we could do a series of podcasts on all the 488 00:27:25,440 --> 00:27:29,000 Speaker 1: different pieces of Google, and we have. We've done one 489 00:27:29,280 --> 00:27:31,720 Speaker 1: Android and we've talked a bit about Google Docs before. 490 00:27:31,840 --> 00:27:35,960 Speaker 1: So but yes, uh, it's a fascinating company. Um, and 491 00:27:36,080 --> 00:27:40,520 Speaker 1: it I see it continuing. It's it's a question. Well, 492 00:27:40,720 --> 00:27:43,760 Speaker 1: some of us say, look, organizing the world's information and 493 00:27:43,800 --> 00:27:47,199 Speaker 1: others say world domination. The two very well made, go 494 00:27:47,280 --> 00:27:51,600 Speaker 1: hand in hand together. Uh. So I hope you enjoyed that. Um, Alex, 495 00:27:51,640 --> 00:27:54,120 Speaker 1: I hope that answered your question. If you have any 496 00:27:54,119 --> 00:27:57,080 Speaker 1: other specific questions about Google, please write us all right 497 00:27:57,080 --> 00:27:59,560 Speaker 1: addresses tech stuff at how stuff works dot com. You 498 00:27:59,560 --> 00:28:03,440 Speaker 1: can write It's just like this other instance of listener mail. 499 00:28:06,680 --> 00:28:10,280 Speaker 1: So this one comes from Rain who is twelve years 500 00:28:10,280 --> 00:28:13,960 Speaker 1: old and is from British Columbia, Canada, and says, I 501 00:28:14,040 --> 00:28:16,040 Speaker 1: know that this isn't stuff you should know, but I 502 00:28:16,040 --> 00:28:18,200 Speaker 1: think a couple of high coups should explain my suggestion. 503 00:28:19,080 --> 00:28:23,040 Speaker 1: Here's my suggestion. It's such a great suggestion. Okay, here 504 00:28:23,040 --> 00:28:26,719 Speaker 1: it goes. Actually, this just doesn't feel right for tech stuff. Well, 505 00:28:26,720 --> 00:28:29,280 Speaker 1: I was wondering how Project natal X plus three sixty 506 00:28:29,280 --> 00:28:31,119 Speaker 1: and the arc, but it is the art part of 507 00:28:31,119 --> 00:28:33,600 Speaker 1: a new system, maybe PS four and the WEE is 508 00:28:33,600 --> 00:28:35,080 Speaker 1: starting to drop in sales. Do you think they're going 509 00:28:35,119 --> 00:28:36,680 Speaker 1: to make a new we I think this would be 510 00:28:36,720 --> 00:28:39,480 Speaker 1: a great topic for a podcast. Well, we'll probably do 511 00:28:39,520 --> 00:28:42,760 Speaker 1: a podcast about the future of video game consoles, But 512 00:28:42,920 --> 00:28:45,600 Speaker 1: right now, I think we're stuck with what we've got 513 00:28:45,640 --> 00:28:47,800 Speaker 1: for the next year. Yeah. I think it's probably gonna 514 00:28:47,800 --> 00:28:50,800 Speaker 1: be a few years before any of these guys replace 515 00:28:50,880 --> 00:28:53,360 Speaker 1: what they have out there with anything new, partially because 516 00:28:53,400 --> 00:28:57,520 Speaker 1: the costs of research and development, um, and partially because 517 00:28:57,880 --> 00:29:00,880 Speaker 1: people are still, you know, buying the old ones. Yep, 518 00:29:01,160 --> 00:29:03,080 Speaker 1: I think, uh, I think pretty much we're gonna be 519 00:29:03,120 --> 00:29:05,560 Speaker 1: stuck with that for the next couple of years, like 520 00:29:05,640 --> 00:29:08,640 Speaker 1: you said, and uh, yeah, these these new devices look 521 00:29:08,680 --> 00:29:10,959 Speaker 1: like they're going to be working with the the current 522 00:29:11,000 --> 00:29:14,520 Speaker 1: generation game systems, and I think, um, I've heard rumors 523 00:29:14,520 --> 00:29:16,720 Speaker 1: that there's going to be a high definition WE, But 524 00:29:16,760 --> 00:29:19,560 Speaker 1: I don't think it's going to be a new machine 525 00:29:19,560 --> 00:29:22,760 Speaker 1: other than the graphics output. Of course, the existing just 526 00:29:22,800 --> 00:29:25,520 Speaker 1: won't necessarily work in you know, ten eight, you won't 527 00:29:25,520 --> 00:29:28,680 Speaker 1: necessarily upscale. But but I don't think it's going to, 528 00:29:28,880 --> 00:29:30,640 Speaker 1: you know, use a whole lot of new technology. I 529 00:29:30,680 --> 00:29:32,960 Speaker 1: think it's going to be an incremental step to the 530 00:29:33,240 --> 00:29:36,320 Speaker 1: WE one point five rather than the WE two point Now, 531 00:29:36,360 --> 00:29:39,840 Speaker 1: if you write, well, thanks a lot, Rain and uh, 532 00:29:39,960 --> 00:29:42,240 Speaker 1: thanks all of all to all of you for listening 533 00:29:42,280 --> 00:29:45,160 Speaker 1: to our show. Remember we do a live show that's 534 00:29:45,160 --> 00:29:47,640 Speaker 1: on Tuesday's at one pm Eastern. You can find a 535 00:29:47,680 --> 00:29:49,840 Speaker 1: link to that through our blogs. Just go to house 536 00:29:49,840 --> 00:29:52,080 Speaker 1: stuff works dot com and look along the right hand side. 537 00:29:52,080 --> 00:29:54,560 Speaker 1: You'll find links over there and Chris and I will 538 00:29:54,560 --> 00:30:00,880 Speaker 1: talk to you again, possibly about Google really soon. For 539 00:30:01,000 --> 00:30:04,120 Speaker 1: moralness and thousands of other topics. Visit how stuff works 540 00:30:04,120 --> 00:30:06,240 Speaker 1: dot com and be sure to check out the new 541 00:30:06,280 --> 00:30:12,720 Speaker 1: tech stuff blog now on the how Stuff Works homepage. 542 00:30:13,760 --> 00:30:16,360 Speaker 1: Brought to you by the reinvented two thousand twelve camera. 543 00:30:16,680 --> 00:30:17,840 Speaker 1: It's ready, are you