WEBVTT - New Inquiry into Tech Deals That Went Under the Radar

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<v Speaker 1>This is Bloomberg Law with June Grassoe from Bloomberg Radio.

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<v Speaker 1>The FTC has been criticized for being overly friendly to

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<v Speaker 1>large businesses in recent years. Over the last decade, we've

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<v Speaker 1>heard about some enormous acquisitions by the tech giants, for example,

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<v Speaker 1>facebook purchase of WhatsApp, Microsoft's deal for linked In, Amazon's

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<v Speaker 1>acquisition of Whole Foods. But there are also a huge

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<v Speaker 1>number of tiny deals, deals too small to draw the

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<v Speaker 1>FTC's attention. Until now, the FTC appears to be reconsidering

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<v Speaker 1>and wondering whether it missed troubling signs in the wave

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<v Speaker 1>of smaller acquisitions by the tech giants. Joining me is

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<v Speaker 1>Jennifer Ree, Bloomberg Intelligence Senior litigation analyst. Jen would you

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<v Speaker 1>say the FTC has taken a permissive approach to the

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<v Speaker 1>tech industry at this point, June? While I believe that

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<v Speaker 1>there are probably antitrust thinkers out there that actually do

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<v Speaker 1>believe the ft C has been two lacks for many

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<v Speaker 1>years on the tech industry, I don't really know that

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<v Speaker 1>we can say that. I mean, in fact, they have

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<v Speaker 1>investigated tech company deals. You know, they have looked closely

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<v Speaker 1>at these deals and considered whether or not these deals

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<v Speaker 1>should close and in fact challenged a tech deal in

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<v Speaker 1>the past that was an already consummated deal in one

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<v Speaker 1>in that case. So you know, we're not paying as

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<v Speaker 1>much attention to what they have done in the past. Instead,

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<v Speaker 1>what we're thinking about is what we view as too

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<v Speaker 1>much dominance at this point for tech companies. But we're

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<v Speaker 1>not really looking at what the FTC has done in

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<v Speaker 1>the past that has in some cases curved tech dominance.

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<v Speaker 1>So now the FTC is asking for new information from Google, Apple, Amazon, Facebook,

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<v Speaker 1>and Microsoft. What kind of information? What are they looking for?

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<v Speaker 1>This investigation is under the FTC X Section six B,

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<v Speaker 1>and what it is. It allows the FTC to go

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<v Speaker 1>in and seek a broad range of documents, data and

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<v Speaker 1>information from these companies even if they don't really have

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<v Speaker 1>an ultimate enforcement goal. So in other words, even if

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<v Speaker 1>they don't necessarily suspect that there has been anti competitive activity,

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<v Speaker 1>they can go in and kind of conduct this fishing expedition. Now,

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<v Speaker 1>what they're looking for here is information on past deals

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<v Speaker 1>that these companies have done that fell underneath the filing

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<v Speaker 1>thresholds of the Heart's got Redino Act. So, in other words,

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<v Speaker 1>they weren't filed with the government because the companies didn't

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<v Speaker 1>have to file with the government and they were free

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<v Speaker 1>to just go ahead and close right away without giving

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<v Speaker 1>the government, FTC or d o J time to review

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<v Speaker 1>the deal. So the FTC wants to know about ten

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<v Speaker 1>years worth of these sorts of deals by the companies

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<v Speaker 1>that you named, and they're trying to understand whether or

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<v Speaker 1>not they need to change the HSR rules or do

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<v Speaker 1>something that might capture small deals that might have been

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<v Speaker 1>anti competitive. And in fact, if they believe they find

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<v Speaker 1>evidence of wrongdoing, which they could because this will be

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<v Speaker 1>a very broad, sweeping investigation, they can then go back

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<v Speaker 1>and start an enforcement action targeting specific deals that could

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<v Speaker 1>be two, three, four or five years old. Explain some

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<v Speaker 1>of the different reasons why tech companies might buy startups

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<v Speaker 1>what they're looking for. There are any number of reasons,

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<v Speaker 1>and obviously what the FTC is wondering as are those

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<v Speaker 1>reasons anti competitive? In other words, is there really no

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<v Speaker 1>reason to buy this startup company other than to eliminate

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<v Speaker 1>threatening competition in a certain segment. So you know this

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<v Speaker 1>is something the FTC will be looking for. Now. The

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<v Speaker 1>other thing they may be thinking about is whether or

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<v Speaker 1>not some of these acquisitions were done just in order

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<v Speaker 1>to gain the data that the startup company is able

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<v Speaker 1>to collect. I think sometimes when you think about the

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<v Speaker 1>Google Ways acquisition that the News has targeted as something

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<v Speaker 1>the FTC may be looking at the question, maybe was

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<v Speaker 1>this because of the user data that Ways was able

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<v Speaker 1>to collect from this platform, which was a user generated platform.

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<v Speaker 1>The other reason sometimes startups are acquired, especially by tech

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<v Speaker 1>is to gain intellectual property that that startup might have,

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<v Speaker 1>or even the talent the employees that the company may have.

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<v Speaker 1>Senator Elizabeth Warren, of course, a Democrat running for president,

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<v Speaker 1>has described a kill zone. What is she talking about now?

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<v Speaker 1>I believe what she's talking about is also what's called

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<v Speaker 1>killer acquisitions that the idea is sort of just to catch, buy,

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<v Speaker 1>and kill off the company. This is one of those

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<v Speaker 1>acquisitions that would be for no other reason but to

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<v Speaker 1>eliminate competition. It is not what the Facebook, Instagram or

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<v Speaker 1>the Facebook What's App acquisitions were, because of course Facebook

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<v Speaker 1>put assets and capital into those acquisitions and continue those businesses,

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<v Speaker 1>so those were not sort of a catch and kill

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<v Speaker 1>type acquisition. But it doesn't necessarily mean that they automatically

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<v Speaker 1>become pro competitive and not anti competitive. But what Elizabeth

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<v Speaker 1>Warren is talking about are these startups that could potentially

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<v Speaker 1>rise up. Their nascent competitors could rise up and threaten

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<v Speaker 1>businesses that Google, Amazon, Facebook, etcetera. Are already in and

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<v Speaker 1>the purpose for the deal is just to buy them

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<v Speaker 1>kill off the competition. The FDC chairman described the new

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<v Speaker 1>review of these smaller mergers as a policy project, not

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<v Speaker 1>a law enforcement action. What's the difference, you know. The

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<v Speaker 1>difference really is that when an enforcement type investigation is opened,

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<v Speaker 1>it usually is because of complaints that have come in

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<v Speaker 1>or something that the FTC has seen that suggests it's

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<v Speaker 1>possible wrongdoing has occurred or is occurring. This doesn't have

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<v Speaker 1>any necessary suspicion of wrongdoing. This is just a fact

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<v Speaker 1>finding mission, so it sits on the policy side rather

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<v Speaker 1>than on the enforcement side. It could lead to enforcement

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<v Speaker 1>actions because of course they're going to be gathering documents,

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<v Speaker 1>and if those documents that they review suggest that wrongdoing

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<v Speaker 1>has occurred, this could then lead to an investigation, which

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<v Speaker 1>is under the enforcement arm. I've been talking with Jennifer

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<v Speaker 1>Ree Bloomberg Intelligence senior litigation analysts about the FTC going

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<v Speaker 1>back to review acquisitions by tech companies that they once

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<v Speaker 1>thought were too small to bother with. So this review

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<v Speaker 1>could lead to enforcement actions. But aren't these small companies

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<v Speaker 1>by now already integrated into the tech giants. Could the

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<v Speaker 1>FTC unwind them at this point? This would be fact based,

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<v Speaker 1>It would be deal by deal. In some cases, yes,

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<v Speaker 1>assets are gone, they're completely merged. Really you can't unscramble

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<v Speaker 1>the eggs in certain cases. But in other cases, the

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<v Speaker 1>acquired entity maybe operating as a separate subsidiary. It might

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<v Speaker 1>be a situation where it's easier to carve off those assets.

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<v Speaker 1>And in addition, one of the things the FTC has

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<v Speaker 1>done in the past and d o J is required

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<v Speaker 1>the company to go into the company and create a

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<v Speaker 1>separate division where they've actually integrated assets, to go in

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<v Speaker 1>and separate out out those assets, create a separate division,

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<v Speaker 1>incentivize the employees to go with the division, and then

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<v Speaker 1>sell off that division. I can't imagine what the industry's

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<v Speaker 1>reaction has been to this, because it sounds like it's

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<v Speaker 1>going to require a lot from them initially and perhaps

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<v Speaker 1>lead to more problems down the road. That is absolutely right.

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<v Speaker 1>You know, the legal departments of these big tech companies,

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<v Speaker 1>the five you mentioned earlier. Have to be so busy

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<v Speaker 1>right now because this is just one of many investigations

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<v Speaker 1>that is ongoing right now. You know, you have Congress

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<v Speaker 1>looking into these companies. We know that the Department of

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<v Speaker 1>Justice is looking at Google, looking at Apple and possibly

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<v Speaker 1>other tech companies. We know the FTCs investigating Facebook, We

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<v Speaker 1>know the European Commission has been looking at these companies.

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<v Speaker 1>So they are very busy, and you know, there is

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<v Speaker 1>a lot of sort of add on here in terms

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<v Speaker 1>of polling documents and probably some repetitive documents, the same

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<v Speaker 1>documents that respond to both investigations. So they are very busy.

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<v Speaker 1>And certainly every time a company turns over a lot

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<v Speaker 1>of their ordinary course business documents, including texts and emails,

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<v Speaker 1>you know, notes of telephone conversations, they add risk because

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<v Speaker 1>you could have the greatest compliance program internally in the world,

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<v Speaker 1>but you still don't necessarily have control over the things

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<v Speaker 1>that your vast number of employees are saying and doing

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<v Speaker 1>in the everyday running of the business, and you're turning

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<v Speaker 1>all of that over to the government. Does the FTC

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<v Speaker 1>have the resources and the people to go through all

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<v Speaker 1>the information that's going to be coming from these huge companies.

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<v Speaker 1>You know, the FTC has always been, in my experience,

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<v Speaker 1>very good at doing a lot with limited resources. The

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<v Speaker 1>FTC themselves have said to Congress they need more resources

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<v Speaker 1>in order to do what they're doing and to sort

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<v Speaker 1>of tackle the new technological economy that we're in right now.

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<v Speaker 1>They are up against the big legal teams that these

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<v Speaker 1>companies hire and can afford to hire, so it is

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<v Speaker 1>very difficult for them. They would probably benefit from more resources,

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<v Speaker 1>but I also wouldn't doubt that the FTC can do

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<v Speaker 1>the job that they need to do with the resources

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<v Speaker 1>they have. The FTC said it might use this review

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<v Speaker 1>to change rules about when deals need to be submitted

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<v Speaker 1>for review. What are the rules now? So the HSR

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<v Speaker 1>Act hearts guard Redino Acts sets out the thresholds for

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<v Speaker 1>when a deal needs to be notified, and it's actually

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<v Speaker 1>really quite complicated now. Most big law firms that have

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<v Speaker 1>an M and A practice have an HSR specialist. That

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<v Speaker 1>the only thing this lawyer does is every time a

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<v Speaker 1>deal comes in, they assess it to determine whether it

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<v Speaker 1>needs to be filed. Generally, deals that are worth less

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<v Speaker 1>than ninety three million right now don't need to be filed,

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<v Speaker 1>and deals that are worth more than three seventy six

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<v Speaker 1>million must be filed. And in between deals some yes

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<v Speaker 1>and some know. It depends, and that threshold changes every year,

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<v Speaker 1>And there are a lot of exemptions, there are a

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<v Speaker 1>lot of safe harpers. So what the FTC might want

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<v Speaker 1>to look at when they collect these documents is an

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<v Speaker 1>understanding of the kinds of deals that are happening that

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<v Speaker 1>aren't falling within those thresholds, or that are fitting one

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<v Speaker 1>of those exemptions. And maybe what they want to do

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<v Speaker 1>is say, Hey, a lot of tech deals seem to

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<v Speaker 1>fall under exemption X, so let's get rid of exemption X.

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<v Speaker 1>That's the kind of thing they might be thinking. The

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<v Speaker 1>idea if they change the rules would be to ensnare

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<v Speaker 1>more deals require the filing, which then requires an automatic

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<v Speaker 1>waiting period before the companies can close. This move is

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<v Speaker 1>part of a broader reconsideration of US antitrust law that

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<v Speaker 1>focuses on in customer prices and consumer harm. So explain

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<v Speaker 1>where we are now with the way these things are judged,

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<v Speaker 1>and I wear looking at it again. Generally, when deals

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<v Speaker 1>are reviewed by the antitrust regulators, what they're looking for

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<v Speaker 1>is a deal that has the likelihood of substantially lessening

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<v Speaker 1>competition and could cause consumer harm. Consumer harm is usually

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<v Speaker 1>increased prices. This is the most obvious way consumers are

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<v Speaker 1>harmed harmed, but it has never been limited to justin

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<v Speaker 1>increase in prices. This could also be a decrease in output,

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<v Speaker 1>it could be reduction in quality, and it could be

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<v Speaker 1>in fact reduced innovation. The FTC recently has actually challenged

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<v Speaker 1>deals because not just an increase in prices, but a

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<v Speaker 1>reduction and innovation, particularly in the pharmaceutical area. These are

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<v Speaker 1>generally the bucket of consumer harms that are looked at

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<v Speaker 1>and and the idea is to be predictive. You know,

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<v Speaker 1>you can't say what's definitely going to happen when two

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<v Speaker 1>companies merge, and it's a very difficult determination, you know,

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<v Speaker 1>we saw what happened with T Mobile and Sprint. The States,

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<v Speaker 1>many state ages believed that this was a deal that

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<v Speaker 1>was likely to have substantial anti compare out of effects,

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<v Speaker 1>but the Department of Justice, with a remedy didn't agree

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<v Speaker 1>um and a district court judge did not agree, deciding

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<v Speaker 1>that the deal could go forward and that the States

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<v Speaker 1>are hadn't shown that this would likely to be anti competitive,

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<v Speaker 1>and most judges will say, when they're looking at these

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<v Speaker 1>deals that are challenged by FTC or d o J,

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<v Speaker 1>you know, I need a crystal ball. How can I

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<v Speaker 1>predict the future of what will happen? So it's a

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<v Speaker 1>very difficult determination to make. What the d o J

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<v Speaker 1>and FTC do is use economic tools. They both have

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<v Speaker 1>groups of economists within the antitrust groups within each agency

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<v Speaker 1>that have a lot of complicated economic tools they use

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<v Speaker 1>to try to help make this prediction um And it's

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<v Speaker 1>difficult to do. And you know, sometimes the FTC is

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<v Speaker 1>wrong and d o J are wrong, and sometimes they're

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<v Speaker 1>absolutely right. Uh, you know, And it's a predictive judgment,

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<v Speaker 1>and they do the best that they can do. They

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<v Speaker 1>want to change what they're looking for. Do they want

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<v Speaker 1>to expand it away from consumer harm? Because sometimes tech

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<v Speaker 1>deals tech deals make things cheaper for consumers, that's right,

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<v Speaker 1>And I think that's been one of the conundrums, and

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<v Speaker 1>certainly right now, neither agency would want to do something

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<v Speaker 1>that somehow has this unintended consequence of harming consumers, such

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<v Speaker 1>as prices on Amazon going up, or a function that

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<v Speaker 1>we're used to having for free, like searching on Google

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<v Speaker 1>or using Facebook suddenly become go behind a paywall. They

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<v Speaker 1>do not want an unintended consequence like that. I think

0:12:27.640 --> 0:12:30.680
<v Speaker 1>what what the agencies are thinking about right now is

0:12:30.720 --> 0:12:34.760
<v Speaker 1>not necessarily looking at some other standard outside of consumer harm,

0:12:35.000 --> 0:12:38.200
<v Speaker 1>but understanding whether there are ways that consumers are harmed

0:12:38.200 --> 0:12:40.680
<v Speaker 1>that they haven't really thought about in the past, such

0:12:40.720 --> 0:12:43.840
<v Speaker 1>as via the collection of data. Um what does that

0:12:43.880 --> 0:12:46.960
<v Speaker 1>mean and how does this data driven economy that we

0:12:47.040 --> 0:12:50.839
<v Speaker 1>live in right now affect consumers and how could that

0:12:50.920 --> 0:12:53.720
<v Speaker 1>contribute to consumer harms in ways that perhaps they haven't

0:12:53.720 --> 0:12:56.640
<v Speaker 1>really been thinking about in the past. Does in fact

0:12:56.679 --> 0:13:01.600
<v Speaker 1>privacy protection constitute part of that consumer harm? If a

0:13:01.679 --> 0:13:05.600
<v Speaker 1>company that offers greater privacy protections is acquired by a

0:13:05.640 --> 0:13:08.920
<v Speaker 1>company that offers lowered privacy protections, could that be a

0:13:08.960 --> 0:13:12.080
<v Speaker 1>consumer harm because now the consumers that are more concerned

0:13:12.080 --> 0:13:16.079
<v Speaker 1>about their privacy protection lose the option of the search engine,

0:13:16.160 --> 0:13:19.120
<v Speaker 1>let's say, or the social media platform that did provide

0:13:19.120 --> 0:13:22.200
<v Speaker 1>greater privacy protections. This is something I think some people

0:13:22.280 --> 0:13:25.680
<v Speaker 1>appointed to with Instagram that when Instagram was independent, it

0:13:25.760 --> 0:13:29.840
<v Speaker 1>offered perhaps greater privacy protections than Facebook did, and once

0:13:29.880 --> 0:13:33.480
<v Speaker 1>acquired users lost that option. So I think that this

0:13:33.559 --> 0:13:37.360
<v Speaker 1>is more about thinking about new ways that consumers may

0:13:37.400 --> 0:13:41.400
<v Speaker 1>be harmed by tech companies that operate differently than most

0:13:41.440 --> 0:13:44.120
<v Speaker 1>of the companies did that the agencies were looking at

0:13:44.160 --> 0:13:47.040
<v Speaker 1>fifty years ago. Now I'm saying that that I think

0:13:47.080 --> 0:13:49.440
<v Speaker 1>this is what the agencies are thinking about. There's certainly

0:13:49.800 --> 0:13:54.120
<v Speaker 1>advocates out there for looking at things like how deals

0:13:54.120 --> 0:13:58.600
<v Speaker 1>affect employment, how deals affect wages, which would be going

0:13:58.640 --> 0:14:01.960
<v Speaker 1>beyond the kinds of consumer harms that the agencies think about. Now,

0:14:02.280 --> 0:14:06.640
<v Speaker 1>there's been criticism of the FTC on a number of grounds,

0:14:06.679 --> 0:14:09.960
<v Speaker 1>one being that the number of criminal antitrust cases filed

0:14:09.960 --> 0:14:12.960
<v Speaker 1>in twenty team where at the lowest levels in almost

0:14:13.080 --> 0:14:16.839
<v Speaker 1>thirty years, And you had one senator Missouri Senator Josh

0:14:16.880 --> 0:14:19.800
<v Speaker 1>Holly saying the FTC should just be part of the

0:14:19.920 --> 0:14:24.160
<v Speaker 1>Justice Department, rolled into the Justice Department. So what's your

0:14:24.200 --> 0:14:28.480
<v Speaker 1>take on whether the FTC has not really done the

0:14:28.600 --> 0:14:31.280
<v Speaker 1>kinds of things that they should have in the past.

0:14:32.160 --> 0:14:34.720
<v Speaker 1>On the criminal side of it, the FTC doesn't have

0:14:34.840 --> 0:14:39.040
<v Speaker 1>jurisdiction to pursue companies under the antitrust laws. Under the

0:14:39.040 --> 0:14:42.080
<v Speaker 1>criminal side of the anti dust laws, only the Department

0:14:42.080 --> 0:14:45.520
<v Speaker 1>of Justice does, and I think in some respects um

0:14:46.000 --> 0:14:49.520
<v Speaker 1>those statistics maybe a little bit misleading, only because there

0:14:49.600 --> 0:14:53.120
<v Speaker 1>was this raft of criminal prosecutions by the Department of

0:14:53.160 --> 0:14:58.040
<v Speaker 1>Justice following the banking crisis of two thousand. You had

0:14:58.080 --> 0:15:01.200
<v Speaker 1>a lot of rate rigging and bench mark rigging conduct

0:15:01.240 --> 0:15:04.440
<v Speaker 1>and cartel type conduct by the banks that the Department

0:15:04.440 --> 0:15:06.920
<v Speaker 1>of Justice went after in two thousand eleven and on

0:15:07.520 --> 0:15:10.560
<v Speaker 1>with a libor scandal. We all recall the for an

0:15:10.560 --> 0:15:14.200
<v Speaker 1>exchange rigging scandal you had is to fix um credit

0:15:14.240 --> 0:15:18.240
<v Speaker 1>default swaps conduct, and and you had this uptick in

0:15:18.520 --> 0:15:21.680
<v Speaker 1>the criminal prosecutions. And so now some of those cases

0:15:21.680 --> 0:15:24.240
<v Speaker 1>are wrapping up, and I do actually think the Department

0:15:24.240 --> 0:15:27.280
<v Speaker 1>of Justice maybe on the verge of filing more criminal

0:15:27.360 --> 0:15:30.640
<v Speaker 1>charges in the generic drug price fixing probe. And the

0:15:30.760 --> 0:15:34.280
<v Speaker 1>News has reported that the Department of Justice maybe also

0:15:34.600 --> 0:15:39.160
<v Speaker 1>going after some companies no poaching agreements criminally, in other words,

0:15:39.200 --> 0:15:43.080
<v Speaker 1>agreeing not to recruit each other's employees, which is sort

0:15:43.080 --> 0:15:45.480
<v Speaker 1>of a price fixing. It's a wage fixing, and it

0:15:45.520 --> 0:15:48.600
<v Speaker 1>affects those employees and the ability to get raises and

0:15:48.720 --> 0:15:51.960
<v Speaker 1>increased salaries. So we may be seeing more coming out

0:15:51.960 --> 0:15:54.840
<v Speaker 1>of the Department of Justice on criminal matters with respect

0:15:54.880 --> 0:15:57.040
<v Speaker 1>to the FTC. You know, I think it's really hard

0:15:57.080 --> 0:16:00.000
<v Speaker 1>to go back and criticize the FTC for not doing enough.

0:16:00.600 --> 0:16:04.640
<v Speaker 1>We have had a rapidly changing economy over the last

0:16:04.680 --> 0:16:08.840
<v Speaker 1>ten years, particularly in tech, and tech innovations move very

0:16:08.920 --> 0:16:12.680
<v Speaker 1>very quickly. The FTC. I believe we tend to overlook

0:16:13.120 --> 0:16:16.080
<v Speaker 1>much of what the FTC does in terms of blocking deals.

0:16:16.360 --> 0:16:19.040
<v Speaker 1>If you look at the statistics, they do not show

0:16:19.080 --> 0:16:22.280
<v Speaker 1>that there's any decreased level of interest activity coming out

0:16:22.320 --> 0:16:25.160
<v Speaker 1>of the FTC as compared to ten years ago. They

0:16:25.160 --> 0:16:27.000
<v Speaker 1>continued to do a lot of work, and I think

0:16:27.040 --> 0:16:29.280
<v Speaker 1>they continue to do what they can do given the

0:16:29.320 --> 0:16:33.080
<v Speaker 1>resources that they have. That's Jennifer Ree, Bloomberg Intelligence Senior

0:16:33.120 --> 0:16:36.560
<v Speaker 1>Litigation Analyst, and that's it for this edition of Bloomberg Law.

0:16:36.840 --> 0:16:39.880
<v Speaker 1>I'm June Glass. Thanks so much for listening, and remember

0:16:39.920 --> 0:16:42.240
<v Speaker 1>to tunit to the Bloomberg Law Show tomorrow night at

0:16:42.240 --> 0:16:44.800
<v Speaker 1>ten p m. Eastern right here on Bloomberg Radio.