1 00:00:00,080 --> 00:00:04,400 Speaker 1: Elon Musk class night to announce their new smaller suv 2 00:00:04,559 --> 00:00:06,640 Speaker 1: that they're gonna launch in a couple of years. Wow. 3 00:00:06,720 --> 00:00:10,479 Speaker 1: Judy Road and her friends uh Tesla the other day said, 4 00:00:10,480 --> 00:00:13,080 Speaker 1: oh my god, I wish they had an suv. Honey, 5 00:00:13,160 --> 00:00:16,360 Speaker 1: I spoke to Elon, my friend Elon, anything for you, 6 00:00:16,440 --> 00:00:21,840 Speaker 1: my queen, my strings, my princess. Tesla's are cool. Um. 7 00:00:21,960 --> 00:00:25,200 Speaker 1: But Elon gave his speech last night announcing the new car, 8 00:00:25,239 --> 00:00:27,760 Speaker 1: and he was wearing a pair of Nike Air Jordan's 9 00:00:27,880 --> 00:00:32,280 Speaker 1: ones customized with the Tesla T on the toe. Oh yeah, 10 00:00:32,320 --> 00:00:34,200 Speaker 1: because that's a hot thing right now for all your 11 00:00:34,320 --> 00:00:38,080 Speaker 1: super cool, young ish CEO types to be wearing tennis shoes. 12 00:00:38,600 --> 00:00:42,120 Speaker 1: Because I'm just kind of a casual guy. Okay. So 13 00:00:42,200 --> 00:00:45,479 Speaker 1: it's like over the topic. Yeah, it's gone past and 14 00:00:45,520 --> 00:00:49,000 Speaker 1: now it's into like your grandpa's doing it and so 15 00:00:50,520 --> 00:00:52,839 Speaker 1: one of those things. So he's got his finger on 16 00:00:52,880 --> 00:00:56,640 Speaker 1: the very pulse of tech. Jeffrey Fowler, Washington Post Technology 17 00:00:56,760 --> 00:00:59,880 Speaker 1: Columniston joins us. Now, Jeffrey, how are you, sir? I 18 00:01:00,040 --> 00:01:02,920 Speaker 1: am good and I am also wearing super cool Nike shoes. 19 00:01:06,760 --> 00:01:09,360 Speaker 1: How long will it be before like business guys are 20 00:01:09,400 --> 00:01:12,600 Speaker 1: wearing dress pants and hard shoes, like to separate themselves 21 00:01:12,640 --> 00:01:14,960 Speaker 1: as the cool young up and comer stylish rooms. That 22 00:01:14,959 --> 00:01:17,960 Speaker 1: will happen in my lifetime, give it time. But I 23 00:01:18,000 --> 00:01:19,959 Speaker 1: was all excited when Nike announced they had these self 24 00:01:20,040 --> 00:01:22,600 Speaker 1: lacing shoes, these new high tech shoes. They're only like 25 00:01:22,600 --> 00:01:26,080 Speaker 1: three fifty dollars a bargain. Were wearing out my fingers 26 00:01:26,200 --> 00:01:30,800 Speaker 1: and bending over, were bending over. Tell me about the Nike, Yeah, 27 00:01:30,880 --> 00:01:34,240 Speaker 1: tell me about the Nike self lacing shoe. Well, so 28 00:01:34,720 --> 00:01:37,600 Speaker 1: everybody remembers back to the future too. That's the movie 29 00:01:37,640 --> 00:01:41,480 Speaker 1: where Marty McFly arrives in the future and he puts 30 00:01:41,520 --> 00:01:44,600 Speaker 1: on a pair of Nike shoes and they self lace 31 00:01:44,920 --> 00:01:48,160 Speaker 1: and for anybody of a particular age or who was 32 00:01:48,600 --> 00:01:51,800 Speaker 1: you know, maybe uh, you know, ten years old in 33 00:01:53,080 --> 00:01:56,080 Speaker 1: these remain the cool list shoes of all time. Um So, Nike, 34 00:01:56,120 --> 00:01:59,240 Speaker 1: you's been working on making those into real shoes. Um 35 00:01:59,360 --> 00:02:00,920 Speaker 1: they did it first a couple of years ago with 36 00:02:01,000 --> 00:02:03,640 Speaker 1: an even more expensive pair, but this year they said, 37 00:02:03,880 --> 00:02:06,040 Speaker 1: we figured it out. We got a pair. It's only 38 00:02:06,120 --> 00:02:11,440 Speaker 1: three and not only do they do they lace by themselves. 39 00:02:11,480 --> 00:02:13,520 Speaker 1: Somebody bought a pair and it strangled a puppy. That's 40 00:02:13,560 --> 00:02:17,040 Speaker 1: what happened, isn't it? Not exactly, but it wasn't that 41 00:02:17,240 --> 00:02:19,200 Speaker 1: much better? What did happen? So the other thing they 42 00:02:19,240 --> 00:02:21,600 Speaker 1: did with the shoes, in additions to self lacing, they 43 00:02:21,600 --> 00:02:25,880 Speaker 1: made them connect to the Internet. Oh, yes, the Internet 44 00:02:25,880 --> 00:02:29,359 Speaker 1: of things. My shoes need to somehow be connected to 45 00:02:29,400 --> 00:02:32,160 Speaker 1: the Internet. Yes, you are not allowed to make any 46 00:02:32,240 --> 00:02:34,840 Speaker 1: kind of product these days unless it's somehow connects to 47 00:02:34,840 --> 00:02:36,800 Speaker 1: the Internet. The Russians are going to hack into my shoes. 48 00:02:36,880 --> 00:02:40,680 Speaker 1: What does the internet possibly new for my shoe? Well, 49 00:02:40,720 --> 00:02:43,880 Speaker 1: I'm glad you asked. So there's an app that connects 50 00:02:43,880 --> 00:02:47,920 Speaker 1: to these issues and it lets you know, customize them. 51 00:02:47,960 --> 00:02:50,040 Speaker 1: You can change the colors of the lights, you can 52 00:02:50,480 --> 00:02:53,000 Speaker 1: go in and tune in specific fits that you want. 53 00:02:53,480 --> 00:02:56,720 Speaker 1: And they say you can apply software updates that will 54 00:02:57,120 --> 00:02:59,239 Speaker 1: they say unlock things in the future. They hit a 55 00:02:59,280 --> 00:03:01,800 Speaker 1: whole bunch more enswers and do dads in there that 56 00:03:01,960 --> 00:03:03,960 Speaker 1: might in the future. I don't know. I give you 57 00:03:04,320 --> 00:03:10,680 Speaker 1: data about how you're performing or hot your feet are whatever. Good? 58 00:03:10,720 --> 00:03:13,000 Speaker 1: Are you ready to go? No? No, I gotta reboot 59 00:03:13,040 --> 00:03:18,560 Speaker 1: my shoes first. Well turns out that that actually is 60 00:03:18,600 --> 00:03:22,560 Speaker 1: what happened. So um, when people got these shoes a 61 00:03:22,560 --> 00:03:24,760 Speaker 1: couple of weeks ago, out of the box, they pull 62 00:03:24,840 --> 00:03:27,040 Speaker 1: up their phone, their Android phone with an app, and 63 00:03:27,160 --> 00:03:30,560 Speaker 1: app says you need to update your software. So they did, 64 00:03:30,800 --> 00:03:36,560 Speaker 1: and then it started turning the shoes into bricks, meaning 65 00:03:37,080 --> 00:03:40,760 Speaker 1: they're just useless. The shoes were no longer useful even 66 00:03:40,760 --> 00:03:44,280 Speaker 1: as shoes, and that's when the puppy wandered by. But 67 00:03:44,440 --> 00:03:46,080 Speaker 1: you know, well, first of all, the people who bought 68 00:03:46,200 --> 00:03:48,520 Speaker 1: these shoes got what they deserved. I don't want bad 69 00:03:48,560 --> 00:03:53,920 Speaker 1: things to happen to those people. Somewhere, my Apples shoes 70 00:03:53,920 --> 00:03:55,880 Speaker 1: and I got Android socks, and I just can't make 71 00:03:55,920 --> 00:03:59,880 Speaker 1: them work together. Um. For Nike, though, this is this 72 00:04:00,120 --> 00:04:02,680 Speaker 1: is actually kind of high sticks stuff because this is 73 00:04:02,720 --> 00:04:06,280 Speaker 1: not Nike's first attempt to make a connected product, right. 74 00:04:06,320 --> 00:04:09,480 Speaker 1: You may remember back in the iPod days, they had 75 00:04:09,640 --> 00:04:12,840 Speaker 1: shoes with a special um little sit insert in them 76 00:04:12,880 --> 00:04:14,840 Speaker 1: that would connect to you know, give your iPod data 77 00:04:14,840 --> 00:04:17,800 Speaker 1: about your exercising. Then they had those fuel bands, so 78 00:04:17,960 --> 00:04:19,880 Speaker 1: they were sort of the fitness trackers that came out. 79 00:04:20,080 --> 00:04:22,680 Speaker 1: But they they've ended up killing all those products, like 80 00:04:22,720 --> 00:04:24,680 Speaker 1: they couldn't really make a make a go of it. 81 00:04:24,760 --> 00:04:26,599 Speaker 1: So they were when they came out with these shoes, 82 00:04:26,880 --> 00:04:29,320 Speaker 1: they were saying that the Nike adapt BB is what 83 00:04:29,360 --> 00:04:32,400 Speaker 1: they are called, is the platform for the future for Nike. 84 00:04:32,560 --> 00:04:35,520 Speaker 1: That it was all about, how, you know, all these 85 00:04:35,520 --> 00:04:38,120 Speaker 1: shoes to come, We're going to be connected and we're 86 00:04:38,120 --> 00:04:39,800 Speaker 1: gonna have all this data, and it was going to 87 00:04:39,880 --> 00:04:42,320 Speaker 1: be the way that they were essentially gonna going to 88 00:04:42,400 --> 00:04:45,919 Speaker 1: stay in the lives of their customers through this app relationship. 89 00:04:46,000 --> 00:04:48,200 Speaker 1: So this was supposed to be more than a trick. 90 00:04:48,680 --> 00:04:52,360 Speaker 1: All right, we really need jeff Fowler, Jeffrey Fowler's arm 91 00:04:52,360 --> 00:04:55,479 Speaker 1: around us as our tutor because in reading your piece, now, 92 00:04:55,600 --> 00:04:59,960 Speaker 1: breaking is when something is updated and won't work. Okay, 93 00:05:00,000 --> 00:05:02,680 Speaker 1: So that's the term we've learned. And I absolutely this 94 00:05:02,720 --> 00:05:06,960 Speaker 1: paragraph is hilarious in your piece about uh these experiences 95 00:05:07,080 --> 00:05:09,520 Speaker 1: like you talk about Tesla's that won't drive after an 96 00:05:09,600 --> 00:05:13,360 Speaker 1: update or Nest thermostats that are freezing owners. Uh, these 97 00:05:13,400 --> 00:05:16,080 Speaker 1: experiences have a name and even a hilarious Twitter feed. 98 00:05:16,720 --> 00:05:23,120 Speaker 1: It rhymes with spit, the Internet of spit. Yeah, it's beautiful. 99 00:05:23,440 --> 00:05:25,839 Speaker 1: Check out that Twitter feed. I highly recommend it. God, Dan, 100 00:05:26,080 --> 00:05:29,680 Speaker 1: you know I got my kids. Uh electronic drum set 101 00:05:29,760 --> 00:05:32,240 Speaker 1: for Christmas and my and I thought, this is so 102 00:05:32,320 --> 00:05:34,160 Speaker 1: awesome because you don't want to get your kids a 103 00:05:34,200 --> 00:05:37,200 Speaker 1: drum set. Nobody wants to do that. But the electronic 104 00:05:37,240 --> 00:05:38,800 Speaker 1: ones they wear headphones, you don't even hear it. I 105 00:05:38,800 --> 00:05:40,960 Speaker 1: thought this is great, I thought, my my only problem 106 00:05:41,040 --> 00:05:44,440 Speaker 1: is if it stops working. What had this complicated computer 107 00:05:44,640 --> 00:05:48,320 Speaker 1: pad that needed updated software and we updated the software 108 00:05:48,360 --> 00:05:50,680 Speaker 1: and not doesn't work. And you know what, an old 109 00:05:50,720 --> 00:05:52,360 Speaker 1: drum with a pair of sticks would always work for 110 00:05:52,360 --> 00:05:54,680 Speaker 1: the rest of time. I had any set that was 111 00:05:54,760 --> 00:05:57,400 Speaker 1: perfect for fifteen years. But just just the idea of 112 00:05:57,440 --> 00:05:59,480 Speaker 1: you update stuff and it doesn't work anymore is so 113 00:05:59,680 --> 00:06:01,599 Speaker 1: flip been maddening. It is the Internet of s I 114 00:06:01,600 --> 00:06:04,719 Speaker 1: would I wish I could say the word it's a brick. Yeah, 115 00:06:04,760 --> 00:06:07,039 Speaker 1: you know, I think there's there's a big lesson for 116 00:06:07,160 --> 00:06:09,839 Speaker 1: us about the future of all kinds of products, and 117 00:06:09,839 --> 00:06:11,840 Speaker 1: that is, as soon as stuff connects to the Internet, 118 00:06:12,360 --> 00:06:16,320 Speaker 1: you don't really own it anymore, right, don't. You can't 119 00:06:16,320 --> 00:06:19,960 Speaker 1: really control what happens to it because you've essentially said, okay, company, 120 00:06:20,160 --> 00:06:22,880 Speaker 1: I'm going to allow you to continue to have your 121 00:06:22,920 --> 00:06:25,080 Speaker 1: fingers in this product, to change it, to update it, 122 00:06:25,240 --> 00:06:28,080 Speaker 1: to even cut off service to it. A good example 123 00:06:28,080 --> 00:06:29,800 Speaker 1: of that is, you know these blutter there's a lot 124 00:06:29,800 --> 00:06:31,960 Speaker 1: of printers out there that you could you buy that 125 00:06:32,080 --> 00:06:34,960 Speaker 1: cheap you know sort of ink instead of the official ink. 126 00:06:35,440 --> 00:06:37,719 Speaker 1: Some of them pushed out a software update that made 127 00:06:37,760 --> 00:06:40,440 Speaker 1: us you couldn't even use the cheap ink anymore. Again, 128 00:06:40,520 --> 00:06:43,840 Speaker 1: these coroducts don't really belong to us anymore. It's really 129 00:06:44,000 --> 00:06:47,320 Speaker 1: these companies excuse to sort of stay in our lives 130 00:06:47,400 --> 00:06:50,280 Speaker 1: kind of going forward. How much connected stuff do you, 131 00:06:50,560 --> 00:06:56,320 Speaker 1: Jeffrey Fowler have in in your pad, you know, for 132 00:06:56,320 --> 00:06:58,080 Speaker 1: for for a lot of different reasons. But my job 133 00:06:58,160 --> 00:07:00,599 Speaker 1: for the post is I try this stuff right. So 134 00:07:00,640 --> 00:07:04,479 Speaker 1: my poor family has to put up with me bringing 135 00:07:04,480 --> 00:07:06,280 Speaker 1: this stuff into the house all the time. And I've 136 00:07:06,320 --> 00:07:09,800 Speaker 1: had some I've had my own Internet of sh moments 137 00:07:09,840 --> 00:07:12,400 Speaker 1: with some of this stuff. Like I had some uh 138 00:07:12,600 --> 00:07:16,720 Speaker 1: some connected uh fire alarms that for one reason went 139 00:07:16,840 --> 00:07:19,600 Speaker 1: rogue one night, I am I started to go off 140 00:07:19,600 --> 00:07:20,920 Speaker 1: and I couldn't set them up. I had to get 141 00:07:20,920 --> 00:07:23,680 Speaker 1: a ladder and like take it down and screw it 142 00:07:23,760 --> 00:07:26,400 Speaker 1: and smash it with a hammer. Literally, I buried and 143 00:07:26,480 --> 00:07:28,640 Speaker 1: had a pillow for a while. I've done that the 144 00:07:28,680 --> 00:07:30,880 Speaker 1: Internet of s that's awesome. I want to use that 145 00:07:30,920 --> 00:07:34,559 Speaker 1: a lot, you know, Jeffrey, We we absolutely love talking 146 00:07:34,560 --> 00:07:36,520 Speaker 1: to you. I hope we can impose on you for 147 00:07:36,560 --> 00:07:39,960 Speaker 1: another visit before too long. Thanks very much for the time. Yeah, 148 00:07:39,960 --> 00:07:41,240 Speaker 1: and we'll have a link of course, so you can 149 00:07:41,280 --> 00:07:45,400 Speaker 1: read Jeffrey Fowler's fabulous piece at the WAPO and Armstrong 150 00:07:45,480 --> 00:07:49,400 Speaker 1: and getty dot Com updates suck. They often do, very 151 00:07:49,520 --> 00:07:53,640 Speaker 1: very often updates suck. D dang it. I suppose we 152 00:07:53,760 --> 00:07:57,040 Speaker 1: get this worked out in the future something. Maybe we're 153 00:07:57,040 --> 00:07:58,440 Speaker 1: on the cutting edge of all this stuff.