1 00:00:07,200 --> 00:00:11,960 Speaker 1: Welcome to Strictly Business, Variety's weekly podcasts featuring conversations with 2 00:00:12,080 --> 00:00:16,520 Speaker 1: industry leaders about the business of media and entertainment. I'm 3 00:00:16,600 --> 00:00:20,919 Speaker 1: Cynthia Lyttleton, co editor in chief of Variety. Today's episode 4 00:00:20,960 --> 00:00:25,240 Speaker 1: features highlights from two panel conversations that I moderated last 5 00:00:25,280 --> 00:00:29,560 Speaker 1: month at the Variety and Sportco Sports and Entertainment Summit, 6 00:00:29,920 --> 00:00:33,400 Speaker 1: presented by City National Bank. It was the day after 7 00:00:33,440 --> 00:00:36,160 Speaker 1: the SPS, which made it a great time to bring 8 00:00:36,320 --> 00:00:40,400 Speaker 1: top sports players together in Beverly Hills for discussions about 9 00:00:40,440 --> 00:00:43,400 Speaker 1: the future of sports and media at a time when 10 00:00:43,440 --> 00:00:46,880 Speaker 1: a great deal is changing for both. First up, here 11 00:00:47,000 --> 00:00:49,640 Speaker 1: is a session looking at the growth of women's sports. 12 00:00:50,000 --> 00:00:54,920 Speaker 1: Three athletes, a top sports talent manager, and a senior 13 00:00:55,000 --> 00:01:00,160 Speaker 1: league executive to discuss how opportunities are expanding for female athletes. 14 00:01:00,600 --> 00:01:04,520 Speaker 1: That lively convo is followed by selections from a roundtable 15 00:01:04,560 --> 00:01:12,000 Speaker 1: with programming and marketing executives from major sports platforms ESPN, Turner, Amazon, 16 00:01:12,040 --> 00:01:16,959 Speaker 1: Prime Video, Peacock, Roku and YouTube. They chop it up 17 00:01:17,040 --> 00:01:23,840 Speaker 1: on how AI multicasting, streaming, second screen activity, NIL deals, 18 00:01:24,200 --> 00:01:28,399 Speaker 1: and high school athletes emerging as social media stars is changing. 19 00:01:28,440 --> 00:01:33,320 Speaker 1: The presentation of live games. After listening back to these conversations, 20 00:01:33,720 --> 00:01:37,080 Speaker 1: I decided that it's only a slight exaggeration to say 21 00:01:37,160 --> 00:01:41,080 Speaker 1: that the future of sports is female. Certainly, a big 22 00:01:41,120 --> 00:01:43,920 Speaker 1: part of the growth of sports will come from women's 23 00:01:44,000 --> 00:01:46,600 Speaker 1: leagues in the future. You don't want to miss it, 24 00:01:46,959 --> 00:01:51,080 Speaker 1: so don't go anywhere. Insights from the Variety in Sportco 25 00:01:51,320 --> 00:01:54,960 Speaker 1: Entertainment Summit will be coming up right after this break, 26 00:02:09,000 --> 00:02:12,000 Speaker 1: and we're back with the conversation about the growth of 27 00:02:12,080 --> 00:02:16,519 Speaker 1: women's sports from the Variety in Sportico Sports and Entertainment 28 00:02:16,600 --> 00:02:20,240 Speaker 1: sum This panel was a strong cross section of women 29 00:02:20,320 --> 00:02:25,040 Speaker 1: on the front lines. You'll hear from Diana Flores, quarterback 30 00:02:25,120 --> 00:02:28,600 Speaker 1: of women's flag football in Mexico and a sports analyst, 31 00:02:28,880 --> 00:02:33,080 Speaker 1: Michelle Haynes, vice president of Marketing for the National Women's 32 00:02:33,080 --> 00:02:38,160 Speaker 1: Soccer League, Nasty A Lucan, five time Olympic medallist, entrepreneur 33 00:02:38,200 --> 00:02:43,680 Speaker 1: and motivational speaker, Constant Schwartz Marini, co founder and CEO 34 00:02:43,960 --> 00:02:50,920 Speaker 1: of SMAC Entertainment, with Michael Strahan, and finally, Ashlyn Watkins, NCAA, 35 00:02:51,320 --> 00:02:55,400 Speaker 1: reigning women's champion and a member of the South Carolina 36 00:02:55,440 --> 00:02:59,160 Speaker 1: game Cocks. Here we pick up with the discussion of 37 00:02:59,240 --> 00:03:03,480 Speaker 1: how social med and brand partnership opportunities are changing the 38 00:03:03,520 --> 00:03:07,040 Speaker 1: game for female athletes. The first to jump in is 39 00:03:07,120 --> 00:03:12,919 Speaker 1: Nastia Lucan, then Michelle Haynes, then Ashlyn Watkins, followed by 40 00:03:13,160 --> 00:03:17,440 Speaker 1: Deanna Flores and Constant Schwartz Morini. As you're out there 41 00:03:17,440 --> 00:03:20,720 Speaker 1: in the marketplace trying to look for opportunity, where are 42 00:03:20,800 --> 00:03:23,880 Speaker 1: you finding the most sort of pockets of interest and 43 00:03:23,960 --> 00:03:26,720 Speaker 1: are you finding that resistance that Constance is referring to. 44 00:03:27,120 --> 00:03:29,160 Speaker 2: Yeah, I mean I think you know, it's it's always 45 00:03:29,200 --> 00:03:31,440 Speaker 2: evolving and it's always changing, and I think like that's 46 00:03:31,560 --> 00:03:34,440 Speaker 2: the part that for me not to like outdate myself. 47 00:03:34,440 --> 00:03:36,440 Speaker 3: But I didn't have social media when I computed at 48 00:03:36,440 --> 00:03:37,160 Speaker 3: the Olympics. 49 00:03:38,000 --> 00:03:40,000 Speaker 2: But in two thousand and eight, like I had a Facebook, 50 00:03:40,040 --> 00:03:43,600 Speaker 2: and I had to basically like lie and say that 51 00:03:43,680 --> 00:03:46,280 Speaker 2: I went to a public school because you had to 52 00:03:46,320 --> 00:03:50,000 Speaker 2: have like an email address to get a Facebook. So anyways, 53 00:03:50,040 --> 00:03:53,960 Speaker 2: I had a Facebook, and it wasn't until at like 54 00:03:54,040 --> 00:03:56,480 Speaker 2: right after that it was you know, Twitter and then Instagram, 55 00:03:56,520 --> 00:04:00,240 Speaker 2: and so you know, just to see now how much 56 00:04:00,840 --> 00:04:04,040 Speaker 2: you know, everything grows for these athletes is like incredible. 57 00:04:04,080 --> 00:04:06,320 Speaker 2: I think you look at the numbers, you know, from 58 00:04:06,360 --> 00:04:09,160 Speaker 2: Olympic trials maybe like of their social and then like 59 00:04:09,200 --> 00:04:11,200 Speaker 2: at the end of the Olympics, and so it is 60 00:04:11,240 --> 00:04:15,280 Speaker 2: creating opportunity for them. But in the sense of I 61 00:04:15,320 --> 00:04:18,080 Speaker 2: guess maybe the gaps. I think the most important part 62 00:04:18,240 --> 00:04:20,200 Speaker 2: is to try to figure out what it is that 63 00:04:20,320 --> 00:04:23,240 Speaker 2: you like. And every you know, athlete is obviously so different, 64 00:04:23,320 --> 00:04:26,680 Speaker 2: but outside of the Olympics, and I think with you know, 65 00:04:26,720 --> 00:04:29,800 Speaker 2: for me, I had to go professional or choose to 66 00:04:29,839 --> 00:04:32,679 Speaker 2: go to professional professional when I was twelve years old. 67 00:04:33,279 --> 00:04:36,000 Speaker 2: So with the NIL now, like it's incredible because you're 68 00:04:36,040 --> 00:04:38,080 Speaker 2: able to have the best of both worlds and you're 69 00:04:38,080 --> 00:04:40,920 Speaker 2: able to start. We don't have like a professional league 70 00:04:41,320 --> 00:04:44,320 Speaker 2: in gymnastics, and you you, I guess, well, I mean 71 00:04:44,360 --> 00:04:46,880 Speaker 2: it's it's getting different. But you used to peak when 72 00:04:46,960 --> 00:04:49,720 Speaker 2: you were sixteen, Like I was eighteen when I won 73 00:04:49,760 --> 00:04:51,600 Speaker 2: the Olympics, and I was quote unquote over the hill. 74 00:04:52,440 --> 00:04:54,360 Speaker 2: So you know, it's like you don't even know who 75 00:04:54,360 --> 00:04:57,240 Speaker 2: you are at that age, let alone, like we're all 76 00:04:57,360 --> 00:04:59,040 Speaker 2: or not speaking we have of all of us, but 77 00:04:59,080 --> 00:05:00,520 Speaker 2: I feel like a lot of us are still trying 78 00:05:00,520 --> 00:05:01,680 Speaker 2: to figure it out daily, you know. 79 00:05:01,760 --> 00:05:05,040 Speaker 3: And I think it's for to have the opportunities. 80 00:05:04,320 --> 00:05:07,479 Speaker 2: Now with the NIL that's huge, you know, to not 81 00:05:07,600 --> 00:05:09,880 Speaker 2: have to make that decision at twelve years old to 82 00:05:09,920 --> 00:05:11,040 Speaker 2: go professionally. 83 00:05:11,120 --> 00:05:14,400 Speaker 4: I don't know, I wasn't making any decisions at twelve 84 00:05:14,440 --> 00:05:14,960 Speaker 4: years old. 85 00:05:14,839 --> 00:05:18,159 Speaker 2: Like, yeah, I think I didn't even know what it 86 00:05:18,360 --> 00:05:21,320 Speaker 2: meant to be honest, I was actually approached by Naudio 87 00:05:21,360 --> 00:05:24,400 Speaker 2: Komen Each to be in an Adidas commercial with her 88 00:05:24,440 --> 00:05:26,159 Speaker 2: at twelve, So it's like you kind of don't say 89 00:05:26,279 --> 00:05:30,840 Speaker 2: no to her and that and and I also kind 90 00:05:30,880 --> 00:05:32,799 Speaker 2: of knew that, you know, my dad was my coach, 91 00:05:32,839 --> 00:05:35,480 Speaker 2: and so I didn't really want to be coached by 92 00:05:35,520 --> 00:05:37,559 Speaker 2: anybody else, and so I didn't want to do college 93 00:05:37,560 --> 00:05:40,440 Speaker 2: and mathlets strictly for that reason. But I would have 94 00:05:40,880 --> 00:05:43,520 Speaker 2: loved to have had the best of both worlds. And 95 00:05:43,720 --> 00:05:46,400 Speaker 2: so yeah, so I think it's you know, the opportunity 96 00:05:46,400 --> 00:05:49,320 Speaker 2: that these college athletes now get is so incredible to 97 00:05:49,320 --> 00:05:52,280 Speaker 2: be able to you know, start growing essentially their business 98 00:05:52,680 --> 00:05:55,520 Speaker 2: while they're still competing in college. 99 00:05:55,760 --> 00:05:57,000 Speaker 1: I mean, there's a lot of there's a lot of 100 00:05:57,040 --> 00:05:58,840 Speaker 1: issues that have come up with NIL, but I think 101 00:05:58,880 --> 00:06:02,080 Speaker 1: this is a very sis I think super succinct example 102 00:06:02,240 --> 00:06:04,839 Speaker 1: of why it was needed. You know, why, why why 103 00:06:04,839 --> 00:06:07,960 Speaker 1: that reform reform on some level was necessary. Thank you 104 00:06:08,000 --> 00:06:09,800 Speaker 1: for sharing that. That was Michelle. 105 00:06:09,800 --> 00:06:10,479 Speaker 4: I'd like to ask you. 106 00:06:10,560 --> 00:06:13,600 Speaker 1: I'm curious, as you know, folks have talked about sponsorship, 107 00:06:13,640 --> 00:06:17,440 Speaker 1: obviously sponsorship parody that the road, the road to that is, 108 00:06:17,760 --> 00:06:20,400 Speaker 1: the road map is clear, the hill may still be 109 00:06:20,400 --> 00:06:21,080 Speaker 1: a little steep. 110 00:06:21,480 --> 00:06:24,080 Speaker 4: Are you finding that that you know. 111 00:06:24,040 --> 00:06:27,039 Speaker 1: For advertising and marketing dollars in this area, that they 112 00:06:27,160 --> 00:06:30,480 Speaker 1: it's it's they're very much a women's sports bucket, or 113 00:06:30,520 --> 00:06:33,560 Speaker 1: are women's sports getting into the larger sports bucket, which 114 00:06:33,600 --> 00:06:36,599 Speaker 1: I've heard many say, is is the goal or you know, 115 00:06:36,880 --> 00:06:39,279 Speaker 1: a goal to either expand the women's sports bucket for 116 00:06:39,320 --> 00:06:42,400 Speaker 1: advertising dollars or bring it just bring it all into 117 00:06:42,440 --> 00:06:45,360 Speaker 1: this pool of sports, which I thought. There was a 118 00:06:45,360 --> 00:06:47,640 Speaker 1: funny little bit in The SP's last night with Quinta 119 00:06:47,680 --> 00:06:50,440 Speaker 1: Brunson and some others talking about explaining to people how 120 00:06:50,480 --> 00:06:52,560 Speaker 1: to be a women's sports fan. I hope, I really 121 00:06:52,600 --> 00:06:56,279 Speaker 1: hope that the jokes landed. I hope the message was received. 122 00:06:56,320 --> 00:06:57,479 Speaker 1: But are you do you find that? 123 00:06:58,320 --> 00:07:00,719 Speaker 5: No, it's a great question, and yeah, I think last 124 00:07:00,760 --> 00:07:03,240 Speaker 5: night at the SP's that was the theme of the night, 125 00:07:03,400 --> 00:07:06,560 Speaker 5: it's just the growth of what's happening right now and 126 00:07:06,640 --> 00:07:09,720 Speaker 5: that there's still an education happening with it. So with 127 00:07:09,840 --> 00:07:17,440 Speaker 5: regards to sponsors specifically, I think the biggest the biggest 128 00:07:17,480 --> 00:07:20,640 Speaker 5: thought I have on that is there's an assumption that 129 00:07:20,760 --> 00:07:24,720 Speaker 5: the blueprint has already been established with men's sports, and 130 00:07:24,800 --> 00:07:27,360 Speaker 5: to some degree there is there are some traditional whether 131 00:07:27,400 --> 00:07:32,160 Speaker 5: you're thinking in terms of categories or just partners that 132 00:07:32,200 --> 00:07:34,840 Speaker 5: can just really help build a greater platform for you, 133 00:07:34,920 --> 00:07:38,920 Speaker 5: of course, and so looking at those where that aligns 134 00:07:39,000 --> 00:07:43,240 Speaker 5: and where it just creates the if you will, perception 135 00:07:43,560 --> 00:07:46,600 Speaker 5: of oh, okay, they've made it. But I think the 136 00:07:46,680 --> 00:07:49,960 Speaker 5: thing that's missed there is number one, even if you're 137 00:07:49,960 --> 00:07:52,440 Speaker 5: going into the room and you can reinforce through the 138 00:07:52,560 --> 00:07:56,680 Speaker 5: data and just through the performance and continued success and 139 00:07:56,760 --> 00:08:01,080 Speaker 5: growth that we're all seeing, that that equates to not 140 00:08:01,120 --> 00:08:04,160 Speaker 5: only a great opportunity, but a greater share of voice 141 00:08:04,440 --> 00:08:10,120 Speaker 5: with a new emerging business entity, if you will, but 142 00:08:10,240 --> 00:08:13,920 Speaker 5: that there is an opportunity to help look at it 143 00:08:13,960 --> 00:08:16,320 Speaker 5: from a different point of view or different partners that 144 00:08:16,360 --> 00:08:20,200 Speaker 5: we have access to and can tell partner with, tell 145 00:08:20,280 --> 00:08:24,720 Speaker 5: stories through create activations around for both our fans and 146 00:08:24,720 --> 00:08:28,080 Speaker 5: not serve our players. That would not make sense for 147 00:08:28,160 --> 00:08:31,080 Speaker 5: men's sports. So for me, I think there's an exciting 148 00:08:31,200 --> 00:08:34,040 Speaker 5: new moment you're kind of seeing it happen in real time. 149 00:08:34,520 --> 00:08:36,040 Speaker 5: This has been a part of women's sports for a 150 00:08:36,080 --> 00:08:39,800 Speaker 5: long time in terms of culturally, whether that's our pre 151 00:08:39,920 --> 00:08:44,800 Speaker 5: game fits or just some of the different ways that 152 00:08:46,080 --> 00:08:48,640 Speaker 5: our players are just emerging in terms of the things 153 00:08:48,679 --> 00:08:52,760 Speaker 5: they care about. It is a very different line of 154 00:08:52,760 --> 00:08:55,840 Speaker 5: business than what men have traditionally done. So what I 155 00:08:55,880 --> 00:09:00,480 Speaker 5: would offer up is, don't be afraid to re write 156 00:09:00,480 --> 00:09:04,240 Speaker 5: how you approach that. Be innovative, be creative, be authentic, 157 00:09:05,040 --> 00:09:07,080 Speaker 5: and kind of going back to some of what Nasteo 158 00:09:07,160 --> 00:09:09,559 Speaker 5: is saying is that our league, what makes it a 159 00:09:09,600 --> 00:09:12,520 Speaker 5: little bit different is it's player centered, Like these players 160 00:09:12,520 --> 00:09:15,960 Speaker 5: have powerful platforms or come into the league with a 161 00:09:16,040 --> 00:09:20,280 Speaker 5: million followers already and very savvy about the brands they're building. 162 00:09:21,400 --> 00:09:23,880 Speaker 5: So instead of the team having the legacy in this 163 00:09:24,040 --> 00:09:27,960 Speaker 5: long history that you're really buying into, you're part of, 164 00:09:28,000 --> 00:09:31,720 Speaker 5: whether it's through the league, through a club, or directly 165 00:09:31,720 --> 00:09:35,000 Speaker 5: with the player. You're a part of something where our 166 00:09:35,040 --> 00:09:37,960 Speaker 5: fans are following those players. And then they're getting invested 167 00:09:38,000 --> 00:09:41,360 Speaker 5: into clubs, and then that's the league's job is to 168 00:09:41,400 --> 00:09:44,280 Speaker 5: create just greater opportunity to get those stories out there 169 00:09:44,320 --> 00:09:46,640 Speaker 5: and to get that investment and to get that equity. 170 00:09:47,120 --> 00:09:49,920 Speaker 5: So I think it's a tremendously exciting time to come 171 00:09:49,920 --> 00:09:52,760 Speaker 5: to the table and like throw the blueprint away and 172 00:09:52,880 --> 00:09:56,600 Speaker 5: let's start anew because I think we're on We're making 173 00:09:56,720 --> 00:10:00,120 Speaker 5: history in real time, and and corporate partners can be 174 00:10:00,120 --> 00:10:00,560 Speaker 5: a part of that. 175 00:10:00,960 --> 00:10:03,120 Speaker 1: Ashlan and Deanna, I'd love to you just share your 176 00:10:03,160 --> 00:10:06,120 Speaker 1: experience about just the you know, the platform that you 177 00:10:06,160 --> 00:10:08,600 Speaker 1: have in your pocket every day, and you know, build 178 00:10:08,720 --> 00:10:12,320 Speaker 1: building a fan base, building you know, build building a brand, 179 00:10:12,440 --> 00:10:14,280 Speaker 1: if that is in fact a focus for you at 180 00:10:14,280 --> 00:10:16,160 Speaker 1: this point. I know a lot of athletes say say, 181 00:10:16,240 --> 00:10:18,240 Speaker 1: I just you know, especially when they're playing, they just 182 00:10:18,240 --> 00:10:20,760 Speaker 1: gotta gotta focus on the court, can't look at the phone. 183 00:10:20,760 --> 00:10:24,560 Speaker 1: I'm curious how you all manage that in your careers. 184 00:10:25,080 --> 00:10:29,080 Speaker 6: For me, I think it's just being like knowing how 185 00:10:29,120 --> 00:10:32,360 Speaker 6: to balance it all and you gotta you gotta make 186 00:10:32,360 --> 00:10:34,120 Speaker 6: sure that you stay true to yourself. You got to 187 00:10:34,160 --> 00:10:37,720 Speaker 6: make sure you get deals that represent you, represent your values, 188 00:10:37,840 --> 00:10:40,560 Speaker 6: and make sure that your fans see that this is 189 00:10:40,559 --> 00:10:43,400 Speaker 6: what like you like, so that they so maybe they 190 00:10:43,440 --> 00:10:48,480 Speaker 6: can start like using those products or Nio deals that 191 00:10:48,559 --> 00:10:51,880 Speaker 6: anybody like gives us. But it's also hard to uh 192 00:10:52,160 --> 00:10:56,520 Speaker 6: navigate school, basketball, n IO social media. Like it's hard, 193 00:10:56,600 --> 00:10:59,400 Speaker 6: but that's just that's just time management. You got to 194 00:10:59,480 --> 00:11:01,559 Speaker 6: make sure you make town for it. That's something you 195 00:11:01,600 --> 00:11:03,400 Speaker 6: got to make time for, especially if you want to 196 00:11:03,440 --> 00:11:04,240 Speaker 6: get your name out there. 197 00:11:04,559 --> 00:11:07,240 Speaker 7: I agree, I totally agree with that. Sometimes it can 198 00:11:07,280 --> 00:11:10,280 Speaker 7: be like really really hard to manage everything at the 199 00:11:10,320 --> 00:11:13,120 Speaker 7: same time, especially when you're trying to get ready for 200 00:11:13,160 --> 00:11:16,720 Speaker 7: a competition. But at the same time, again during college, 201 00:11:16,760 --> 00:11:20,199 Speaker 7: I'm doing my Masters and everything that comes with it. 202 00:11:20,679 --> 00:11:24,960 Speaker 7: But what I've learned during this past year, especially after 203 00:11:25,120 --> 00:11:29,120 Speaker 7: the Super Bowl commercial aired and Provoco Hall of Fame 204 00:11:30,040 --> 00:11:34,120 Speaker 7: and everything, just my sports started growing like really really fast. 205 00:11:34,480 --> 00:11:36,800 Speaker 3: Just in the past three years. 206 00:11:36,480 --> 00:11:40,760 Speaker 7: We have got like around twenty million players around the 207 00:11:40,800 --> 00:11:43,680 Speaker 7: globe in more than one hundred countries, So that's a 208 00:11:43,920 --> 00:11:47,960 Speaker 7: massive growth. And what I've learned through this journey is 209 00:11:47,960 --> 00:11:56,040 Speaker 7: that how important it is to help people feel related 210 00:11:56,200 --> 00:11:59,560 Speaker 7: with you and with your story, because in that way, 211 00:12:00,080 --> 00:12:05,040 Speaker 7: that's how they can they can engage with you, engage 212 00:12:05,080 --> 00:12:09,280 Speaker 7: with their sport, engage also with their dreams. And that's 213 00:12:09,440 --> 00:12:14,000 Speaker 7: to be honest, that's what has been keeping me motivated 214 00:12:14,040 --> 00:12:17,280 Speaker 7: and inspired at the same time to know that we 215 00:12:17,400 --> 00:12:23,559 Speaker 7: as athletes we do more than sports. We inspire, we motivate, 216 00:12:23,800 --> 00:12:26,560 Speaker 7: and sports are more than a game. They are like 217 00:12:26,600 --> 00:12:31,760 Speaker 7: a catalyzed Is that craft like catalysts. 218 00:12:32,320 --> 00:12:34,360 Speaker 3: Yeah, They're like a catalyst. 219 00:12:35,320 --> 00:12:42,120 Speaker 7: For life changing moments for people. So to me, my 220 00:12:42,280 --> 00:12:45,040 Speaker 7: social media and everything I get to do, just being 221 00:12:45,160 --> 00:12:49,240 Speaker 7: here in front of you and get to connect with 222 00:12:49,400 --> 00:12:53,199 Speaker 7: people with the same vision and the same mindset, it 223 00:12:53,760 --> 00:12:56,400 Speaker 7: is worth it and I feel that's the true power 224 00:12:56,400 --> 00:12:57,119 Speaker 7: of sports. 225 00:12:57,240 --> 00:12:59,320 Speaker 1: I can only imagine though, the number of times that 226 00:12:59,360 --> 00:13:01,800 Speaker 1: when you introduce yourself, for you talk about people, that 227 00:13:01,840 --> 00:13:04,400 Speaker 1: people look at you and say, but but women don't 228 00:13:04,400 --> 00:13:05,080 Speaker 1: play football. 229 00:13:05,400 --> 00:13:06,000 Speaker 4: I mean, I can't. 230 00:13:06,000 --> 00:13:09,200 Speaker 1: I you are truly a pioneer into a sport and 231 00:13:09,720 --> 00:13:11,880 Speaker 1: probably sort of the last bastion that is very that 232 00:13:12,000 --> 00:13:15,400 Speaker 1: is still very you know, very male centric. Is that 233 00:13:15,840 --> 00:13:18,240 Speaker 1: was that by design? Was that something that you that 234 00:13:18,440 --> 00:13:20,800 Speaker 1: you or was this that was flag football something that 235 00:13:20,880 --> 00:13:22,800 Speaker 1: you fell into that you loved and found that you 236 00:13:22,800 --> 00:13:23,400 Speaker 1: were good at it? 237 00:13:23,640 --> 00:13:26,360 Speaker 7: Well, I started playing flag when I was age years old. 238 00:13:26,559 --> 00:13:29,240 Speaker 7: I started in Mexico City. I'm born and raised there 239 00:13:29,600 --> 00:13:31,920 Speaker 7: and I started because of my dad. Back then, when 240 00:13:31,960 --> 00:13:36,880 Speaker 7: I started flag, little was not a big thing, so 241 00:13:37,040 --> 00:13:38,760 Speaker 7: I had to start playing with girls that were older 242 00:13:38,800 --> 00:13:40,920 Speaker 7: than me. I was eight, but playing with girls that 243 00:13:41,200 --> 00:13:44,880 Speaker 7: were sixteen or seventeen years old. Back then, the sport 244 00:13:45,120 --> 00:13:48,760 Speaker 7: was so underestimate that I remember my team and I 245 00:13:48,840 --> 00:13:50,080 Speaker 7: we couldn't step. 246 00:13:49,720 --> 00:13:50,640 Speaker 3: On the football field. 247 00:13:50,760 --> 00:13:53,840 Speaker 7: We literally were not allowed to step there. So we 248 00:13:54,160 --> 00:13:57,720 Speaker 7: used to practice at the backfield at third field. Literally, 249 00:13:57,840 --> 00:14:01,080 Speaker 7: our coach used to ask us to bring trash backs 250 00:14:01,280 --> 00:14:04,360 Speaker 7: to clean up the space so we could play the 251 00:14:04,400 --> 00:14:09,800 Speaker 7: sport we loved. So to see how things have changed slowly, 252 00:14:10,040 --> 00:14:14,600 Speaker 7: but we are getting to the point where women in football, 253 00:14:14,679 --> 00:14:18,040 Speaker 7: women in flavorable are being recognized. It is not that 254 00:14:18,120 --> 00:14:20,360 Speaker 7: we haven't been here for a long long time, even 255 00:14:20,400 --> 00:14:23,800 Speaker 7: women before me. We're loving the sport, we're passionate about 256 00:14:23,800 --> 00:14:25,480 Speaker 7: the sport, and we're good at this. 257 00:14:26,000 --> 00:14:27,080 Speaker 3: But it is. 258 00:14:26,840 --> 00:14:30,480 Speaker 7: Until now that we are getting the recognition and the 259 00:14:30,520 --> 00:14:33,360 Speaker 7: platforms to grow the game and at the same time 260 00:14:33,440 --> 00:14:34,600 Speaker 7: grow opportunities. 261 00:14:34,640 --> 00:14:37,280 Speaker 3: Because again, I don't know if. 262 00:14:37,440 --> 00:14:41,920 Speaker 7: I couldn't be able to get a degree at the 263 00:14:41,920 --> 00:14:46,080 Speaker 7: college I graduated from. If it wasn't because of flavootball. 264 00:14:46,800 --> 00:14:49,360 Speaker 7: I was one of the first athletes in Mexico who 265 00:14:49,360 --> 00:14:51,360 Speaker 7: got on a scholarship because of this sport. 266 00:14:51,840 --> 00:14:55,480 Speaker 3: And that's the final goal. 267 00:14:55,560 --> 00:14:59,240 Speaker 7: I think this is just like a platform, a game, 268 00:15:00,080 --> 00:15:04,360 Speaker 7: and like the instrument to do something else and help 269 00:15:04,440 --> 00:15:06,920 Speaker 7: people out there achieve their dreams on and off the field. 270 00:15:07,160 --> 00:15:10,840 Speaker 7: And I'm just super proud to see where we are today, 271 00:15:10,960 --> 00:15:14,400 Speaker 7: but still there's a lot we have to work on. 272 00:15:15,280 --> 00:15:17,840 Speaker 1: I just want to say the most fun I've had 273 00:15:18,280 --> 00:15:23,320 Speaker 1: have been flag football flag football games between parents and kids. 274 00:15:23,920 --> 00:15:26,160 Speaker 1: When my son was an ayso it was a tradition 275 00:15:26,480 --> 00:15:28,040 Speaker 1: we would do that at the end of the season. 276 00:15:28,520 --> 00:15:31,480 Speaker 4: Some of the most fun that you've ever had. And 277 00:15:31,520 --> 00:15:34,600 Speaker 4: it can get intense, get people get intense over it. 278 00:15:35,520 --> 00:15:36,160 Speaker 4: The constance. 279 00:15:36,240 --> 00:15:38,720 Speaker 1: One of the topics on our last panel was the 280 00:15:38,720 --> 00:15:42,760 Speaker 1: importance of shoulder programming and non game but sports related 281 00:15:42,880 --> 00:15:46,240 Speaker 1: content that you mentioned again, the buyers are a hurdle. 282 00:15:46,280 --> 00:15:49,240 Speaker 1: Are you finding it harder to sell a three part 283 00:15:49,280 --> 00:15:53,360 Speaker 1: documentary about a fabulous female athlete in this environment? 284 00:15:53,640 --> 00:15:56,040 Speaker 3: It's not even about the three part documentary. 285 00:15:56,400 --> 00:16:00,320 Speaker 8: We're very flexible as producers on whatever the buyers are 286 00:16:00,360 --> 00:16:02,360 Speaker 8: looking for. If they want a ninety minute, we'll make 287 00:16:02,360 --> 00:16:03,960 Speaker 8: it work. If they want the six part, we can 288 00:16:04,000 --> 00:16:08,000 Speaker 8: make it work. But what I'm finding is it's really 289 00:16:08,040 --> 00:16:10,520 Speaker 8: the brands are now playing an integral part. And a 290 00:16:10,520 --> 00:16:12,640 Speaker 8: lot of this because we've had some streamers or some 291 00:16:12,680 --> 00:16:15,320 Speaker 8: buyers like if you can help subsidize it with a 292 00:16:15,360 --> 00:16:18,200 Speaker 8: brand like we're in. It's just the budgets. I guess 293 00:16:18,200 --> 00:16:21,280 Speaker 8: maybe because they're budgeting so far out in advance, no 294 00:16:21,320 --> 00:16:23,080 Speaker 8: one saw this all of a sudden. 295 00:16:23,120 --> 00:16:24,480 Speaker 4: Oh wow, women play sports, you. 296 00:16:24,400 --> 00:16:27,320 Speaker 8: Know, but they don't have the money ready to buy 297 00:16:27,360 --> 00:16:31,480 Speaker 8: the programming. So I always remind people soap operas or 298 00:16:31,520 --> 00:16:34,520 Speaker 8: because the soap companies paid for the soap operas, and 299 00:16:34,840 --> 00:16:35,440 Speaker 8: we forget that. 300 00:16:35,600 --> 00:16:36,760 Speaker 4: So what's old is new. 301 00:16:36,880 --> 00:16:38,880 Speaker 8: So we're going back to that. We've done it before 302 00:16:39,680 --> 00:16:41,800 Speaker 8: with you lettin Cost of Winning, and we're now reaching 303 00:16:41,800 --> 00:16:44,480 Speaker 8: out to our great database of brands and saying, Okay, 304 00:16:44,760 --> 00:16:47,240 Speaker 8: here's a show, here's the budget, what do you think 305 00:16:47,720 --> 00:16:51,720 Speaker 8: and it'll happen. It's just taking time, but it'll happen. 306 00:16:51,840 --> 00:16:52,440 Speaker 4: I know it will. 307 00:16:52,680 --> 00:16:55,600 Speaker 1: I can't miss this opportunity to point out that variety 308 00:16:55,840 --> 00:17:00,480 Speaker 1: created the term, we invented the term soap opera cheeky 309 00:17:00,600 --> 00:17:04,679 Speaker 1: variety term to describe daytime serials. But I can't let 310 00:17:04,680 --> 00:17:06,480 Speaker 1: that go by. But it is very I mean, it 311 00:17:06,520 --> 00:17:10,000 Speaker 1: is truly significant. And as you say, storytelling, I mean 312 00:17:10,480 --> 00:17:13,240 Speaker 1: I can imagine once again, nasty, I can imagine even 313 00:17:13,400 --> 00:17:16,800 Speaker 1: you know, even USA gymnastics is the platform. Not only 314 00:17:16,880 --> 00:17:19,159 Speaker 1: is there more attention on it, I think because of 315 00:17:19,200 --> 00:17:22,639 Speaker 1: social media and because of because of because athletes are 316 00:17:23,040 --> 00:17:26,400 Speaker 1: building their own brands, but there is just more sports 317 00:17:26,440 --> 00:17:29,400 Speaker 1: media out there. I can you know, I can imagine 318 00:17:29,440 --> 00:17:32,359 Speaker 1: the opportunities that you know, that that you might have 319 00:17:32,480 --> 00:17:34,119 Speaker 1: had had you been able to you know, had n 320 00:17:34,160 --> 00:17:36,879 Speaker 1: al nil been in place, and you might have been 321 00:17:36,920 --> 00:17:39,520 Speaker 1: able to go to college, be a you know, compete 322 00:17:39,520 --> 00:17:40,040 Speaker 1: in college. 323 00:17:40,320 --> 00:17:42,480 Speaker 2: Yeah, I mean I think it's you know, it's obviously 324 00:17:42,520 --> 00:17:44,359 Speaker 2: hard to go back in time and like think like 325 00:17:44,480 --> 00:17:47,000 Speaker 2: what what if or what would it have been like? 326 00:17:47,119 --> 00:17:49,560 Speaker 2: But you know, I am also grateful that I didn't 327 00:17:49,560 --> 00:17:52,160 Speaker 2: have social media because I'm very like I have to. 328 00:17:52,119 --> 00:17:53,760 Speaker 3: Focus and it's hard. 329 00:17:53,800 --> 00:17:56,359 Speaker 2: It's hard, Like like you guys mentioned, it's so hard 330 00:17:56,400 --> 00:18:00,000 Speaker 2: to navigate in balance, and you know what you put 331 00:18:00,080 --> 00:18:02,520 Speaker 2: out there and what you don't, and I think that's 332 00:18:03,000 --> 00:18:04,760 Speaker 2: for me, Like I always just like to be in 333 00:18:04,800 --> 00:18:05,800 Speaker 2: the gym and train. 334 00:18:06,040 --> 00:18:07,440 Speaker 3: And in last. 335 00:18:07,160 --> 00:18:10,679 Speaker 2: Olympic trials, I remember I was there and Simone is 336 00:18:10,800 --> 00:18:14,000 Speaker 2: literally sending me an Instagram DM on the competition floor 337 00:18:14,040 --> 00:18:16,280 Speaker 2: tell me she like my outfit, and I'm like, get 338 00:18:16,320 --> 00:18:20,080 Speaker 2: off your phone. And so I think it's maybe a 339 00:18:20,240 --> 00:18:21,879 Speaker 2: different way of life. 340 00:18:21,920 --> 00:18:22,120 Speaker 1: Now. 341 00:18:22,160 --> 00:18:25,480 Speaker 3: We didn't grow up with having Instagram on your phone. 342 00:18:25,600 --> 00:18:28,159 Speaker 2: Especially, I can't imagine just pulling out my phone at 343 00:18:28,160 --> 00:18:30,720 Speaker 2: a competition, you know. And now they're doing tiktoks and 344 00:18:30,760 --> 00:18:34,200 Speaker 2: it's great. It's obviously, you know, the personalities come out 345 00:18:34,280 --> 00:18:38,280 Speaker 2: so much more than being so stoic and serious and whatnot. 346 00:18:38,320 --> 00:18:40,800 Speaker 3: But I think it's it's completely different. 347 00:18:41,720 --> 00:18:45,120 Speaker 2: But they are able to almost like take control of 348 00:18:45,160 --> 00:18:46,920 Speaker 2: the story that they want to tell. 349 00:18:47,280 --> 00:18:49,920 Speaker 1: We'll close out this talk with the look of what 350 00:18:49,960 --> 00:18:53,440 Speaker 1: it means for female athletes of today to go into 351 00:18:53,480 --> 00:18:57,679 Speaker 1: careers as sports commentators and as team owners. It's a 352 00:18:57,680 --> 00:19:02,040 Speaker 1: bit of future gazing. Michelley has strong thoughts about how 353 00:19:02,080 --> 00:19:06,640 Speaker 1: female leadership styles will impact the culture of sports. Michelle, 354 00:19:06,680 --> 00:19:09,480 Speaker 1: do you on the sort of from the league perspective 355 00:19:09,520 --> 00:19:12,959 Speaker 1: of that conversation, Are you dying for the Megan Rappinos 356 00:19:13,000 --> 00:19:15,560 Speaker 1: and the big stars of soccer to go to have 357 00:19:15,640 --> 00:19:21,479 Speaker 1: more prominent, like ongoing media presences. Do you think that 358 00:19:21,520 --> 00:19:23,919 Speaker 1: without overall help the sport, help you bring fans to 359 00:19:23,960 --> 00:19:24,320 Speaker 1: the sport. 360 00:19:24,640 --> 00:19:25,240 Speaker 4: Absolutely. 361 00:19:25,280 --> 00:19:29,120 Speaker 5: I think there's a big moment happening right now. I mean, 362 00:19:29,320 --> 00:19:32,240 Speaker 5: just this week we celebrated the twenty fifth anniversary of 363 00:19:32,240 --> 00:19:34,760 Speaker 5: the ninety nine Ers, which was just such a significant 364 00:19:34,760 --> 00:19:39,679 Speaker 5: moment in women's history. That generation inspired the Meghan Rappinos, 365 00:19:39,840 --> 00:19:43,600 Speaker 5: Alex Morgan's, Abby Wandbachs. So now we're seeing the next 366 00:19:43,680 --> 00:19:47,600 Speaker 5: kind of We're getting into the generational part of our sport, 367 00:19:47,840 --> 00:19:51,919 Speaker 5: which is really exciting. So you're seeing whether it's the 368 00:19:52,080 --> 00:19:57,639 Speaker 5: Thompson Sisters, Angel City or Sophia Smith, you're starting to 369 00:19:57,720 --> 00:20:01,879 Speaker 5: see the next generation and that's going to represent the 370 00:20:02,000 --> 00:20:05,200 Speaker 5: US national team. Beyond that, though, the whole world has 371 00:20:05,200 --> 00:20:09,120 Speaker 5: caught up. You know, we saw that just recently. 372 00:20:08,680 --> 00:20:09,359 Speaker 3: With the World Cup. 373 00:20:09,440 --> 00:20:14,960 Speaker 5: We have incredible international talent and our league has drawn 374 00:20:15,119 --> 00:20:17,280 Speaker 5: a lot of that talent because we're the most competitive 375 00:20:17,320 --> 00:20:20,680 Speaker 5: league in the world. So we have fifty five players 376 00:20:20,760 --> 00:20:22,879 Speaker 5: going to the Olympics, this year, we're on eleven of 377 00:20:22,920 --> 00:20:26,360 Speaker 5: twelve teams, So it's not just about like the players 378 00:20:26,400 --> 00:20:28,919 Speaker 5: who have just retired and what they bring to it. 379 00:20:28,960 --> 00:20:31,480 Speaker 5: Although you know, I was at Seattle RIGHTFC for the 380 00:20:31,560 --> 00:20:35,400 Speaker 5: last couple of years so worked closely with Megan oversaw 381 00:20:35,560 --> 00:20:40,520 Speaker 5: the retirement campaign, her legacy, her story, the theme you're 382 00:20:40,520 --> 00:20:42,840 Speaker 5: going to keep hearing it, but it is core to 383 00:20:43,000 --> 00:20:47,359 Speaker 5: anything with especially women's sports. Authenticity. Didn't make sense to 384 00:20:47,440 --> 00:20:50,600 Speaker 5: even celebrate Megan unless we are authentic to who she is, 385 00:20:50,720 --> 00:20:53,919 Speaker 5: what she's done. We know that accolades, but like and 386 00:20:53,960 --> 00:20:56,480 Speaker 5: we know the impact she's had, but who is she 387 00:20:56,520 --> 00:20:58,479 Speaker 5: as a human being and how did she make that 388 00:20:58,520 --> 00:21:02,160 Speaker 5: impact in Seattle that she loves? But now you're seeing 389 00:21:02,160 --> 00:21:04,800 Speaker 5: the next generation. And I think what's really interesting about 390 00:21:04,800 --> 00:21:08,440 Speaker 5: our games is the next generation is already waiting. If 391 00:21:08,440 --> 00:21:12,200 Speaker 5: you've been to any of our games, it's different, it's inclusive, 392 00:21:12,400 --> 00:21:17,640 Speaker 5: it's welcoming, it's competitive, but you have the next generation watching. 393 00:21:18,160 --> 00:21:21,520 Speaker 5: And so after the game, you have all the fans 394 00:21:21,640 --> 00:21:24,720 Speaker 5: and the young girls and boys lining up to get 395 00:21:24,880 --> 00:21:27,520 Speaker 5: autographs and the players taking the time to do all 396 00:21:27,520 --> 00:21:31,120 Speaker 5: the selfies and autographs. But that's the direct connection that's 397 00:21:31,160 --> 00:21:34,639 Speaker 5: the direct access that these players have and that's going 398 00:21:34,680 --> 00:21:39,680 Speaker 5: to inspire the next generation. So yes, suber Megan. Continuing 399 00:21:39,720 --> 00:21:42,119 Speaker 5: that and creating greater platforms for us to tell our 400 00:21:42,160 --> 00:21:46,160 Speaker 5: stories incredible, but there are more out there and they're 401 00:21:46,200 --> 00:21:49,840 Speaker 5: just waiting to get hundreds of stories that we want 402 00:21:49,840 --> 00:21:50,120 Speaker 5: to tell. 403 00:21:50,640 --> 00:21:54,160 Speaker 1: Another welcome trend is the incredible growth in the number 404 00:21:54,160 --> 00:21:56,960 Speaker 1: of women owners. You know, women calling the shops, in 405 00:21:57,000 --> 00:21:59,439 Speaker 1: the front office, women owners behind the scenes. Have you 406 00:21:59,560 --> 00:22:01,520 Speaker 1: seen for for those of you that have been in 407 00:22:01,840 --> 00:22:03,879 Speaker 1: women's sports for a while, or can you feel a 408 00:22:03,960 --> 00:22:08,679 Speaker 1: tangible impact from the growth of I think across all sports, 409 00:22:08,680 --> 00:22:10,920 Speaker 1: but particularly of course in soccer and basketball. 410 00:22:11,240 --> 00:22:13,399 Speaker 5: I mean I can speak to that really quickly. I 411 00:22:13,400 --> 00:22:16,200 Speaker 5: mean obviously across our league you're seeing that and within 412 00:22:16,400 --> 00:22:21,280 Speaker 5: the league itself just led by women, and I personally 413 00:22:21,320 --> 00:22:23,560 Speaker 5: have felt that shift in terms of like the rooms 414 00:22:23,600 --> 00:22:31,160 Speaker 5: and spaces you occupy occupy there is not the need 415 00:22:31,200 --> 00:22:35,880 Speaker 5: to have to justify, the need to explain, the need 416 00:22:35,960 --> 00:22:39,760 Speaker 5: to provide evidence, the need for more data. We have 417 00:22:39,920 --> 00:22:44,880 Speaker 5: the experience, we have the ability, we have the teams 418 00:22:44,920 --> 00:22:46,720 Speaker 5: to do it, and I think once you start to 419 00:22:46,720 --> 00:22:49,119 Speaker 5: get in those spaces where you start to see yourself 420 00:22:49,240 --> 00:22:52,840 Speaker 5: and experience that, and we already have proof of concept. 421 00:22:53,160 --> 00:22:55,639 Speaker 5: We can move much more quickly and just the way 422 00:22:55,680 --> 00:22:59,879 Speaker 5: we do it, it's very different. It's collaborative, it's collected, 423 00:23:01,280 --> 00:23:05,200 Speaker 5: and you know something that I don't think there's ever 424 00:23:05,240 --> 00:23:10,000 Speaker 5: should be a shortage of. I think kindness can go 425 00:23:10,080 --> 00:23:12,879 Speaker 5: a long way, and these are spaces where I experience 426 00:23:13,000 --> 00:23:15,920 Speaker 5: that on a daily basis, and that doesn't take away 427 00:23:15,960 --> 00:23:17,320 Speaker 5: from how ambitious we are. 428 00:23:17,760 --> 00:23:19,960 Speaker 1: It's so well said, and I think I'll just wrap 429 00:23:20,000 --> 00:23:22,320 Speaker 1: it up on that note, where you know you need 430 00:23:22,359 --> 00:23:25,280 Speaker 1: to be able to see yourself in spaces. I'm glad 431 00:23:25,320 --> 00:23:30,080 Speaker 1: that WNBA players are seeing themselves on private flights for 432 00:23:30,119 --> 00:23:35,000 Speaker 1: the first time. It's about time, so that one of 433 00:23:35,000 --> 00:23:37,879 Speaker 1: the many milestones this year. I hope you found that 434 00:23:37,920 --> 00:23:41,200 Speaker 1: interesting and I hope the women of the WNBA are 435 00:23:41,320 --> 00:23:49,240 Speaker 1: enjoying those private flights. Next, we move on to the 436 00:23:49,280 --> 00:23:52,679 Speaker 1: future of live sports. It's a very big topic, but 437 00:23:52,800 --> 00:23:56,359 Speaker 1: my terrific guests do a good job of breaking it down. 438 00:23:56,960 --> 00:24:01,520 Speaker 1: This panel features Craig Berry, Executive vice president and Chief 439 00:24:01,560 --> 00:24:06,760 Speaker 1: Content Officer for TNT Sports, Lori Conkling, Global head of TV, 440 00:24:06,920 --> 00:24:11,280 Speaker 1: Film and Sports, Partnerships for YouTube, David Eilenberg, head of 441 00:24:11,359 --> 00:24:16,520 Speaker 1: content for Roku Media, Burke Magnus, President of Content for ESPN, 442 00:24:17,160 --> 00:24:22,200 Speaker 1: Stacey Rosensen, head of US sports marketing for Amazon Print Video, 443 00:24:22,760 --> 00:24:27,679 Speaker 1: and Shannon Willett, Chief marketing officer for Peacock. We start 444 00:24:27,680 --> 00:24:30,520 Speaker 1: out with an age old problem for sports on TV, 445 00:24:31,080 --> 00:24:34,879 Speaker 1: how to court the casual viewer without alienating the rabid fame. 446 00:24:35,480 --> 00:24:38,800 Speaker 1: From there, the discussion turns to using high priced sports 447 00:24:38,920 --> 00:24:42,159 Speaker 1: right to bring attention to other high priced content, and 448 00:24:42,200 --> 00:24:44,880 Speaker 1: then there's a question of where is the line when 449 00:24:44,920 --> 00:24:49,520 Speaker 1: it comes to sports and advertising integrations. First off, we 450 00:24:49,640 --> 00:24:53,880 Speaker 1: hear from Burke Magnus, followed by Shannon Willett, Lori Conklin, 451 00:24:54,280 --> 00:24:58,800 Speaker 1: Stacey Rosensen, Craig Barry, and David Eilenberg in the effort 452 00:24:58,880 --> 00:25:01,800 Speaker 1: to bring in, you know, make things accessible to casual fans, 453 00:25:01,920 --> 00:25:03,520 Speaker 1: and this I throw out to everybody, how do you 454 00:25:03,600 --> 00:25:07,080 Speaker 1: measure afterwards? How do you how do you measure long term? 455 00:25:07,200 --> 00:25:11,000 Speaker 1: Do you know, have you overall brought more more fans 456 00:25:11,040 --> 00:25:14,199 Speaker 1: to a sport, to a particular team, to particular you 457 00:25:14,200 --> 00:25:18,200 Speaker 1: know rivalries. Can you actually sort of measure over time 458 00:25:18,359 --> 00:25:22,359 Speaker 1: that that efforts to kind of promote or expand the base. 459 00:25:22,920 --> 00:25:25,320 Speaker 1: You know, can you see progress in that form? I 460 00:25:25,320 --> 00:25:27,880 Speaker 1: would love to know, Burk. I'm sure that's a real 461 00:25:27,920 --> 00:25:31,840 Speaker 1: focus for you to you know, measure how the level 462 00:25:31,840 --> 00:25:34,680 Speaker 1: of fandom that's coming in and how often they're coming back. 463 00:25:34,960 --> 00:25:37,640 Speaker 9: Yeah, we have a bunch of tools that help us 464 00:25:37,800 --> 00:25:42,640 Speaker 9: be informed that in that way. W NBA is probably 465 00:25:42,680 --> 00:25:46,159 Speaker 9: a great example in this current moment of something that 466 00:25:46,200 --> 00:25:50,480 Speaker 9: has gone you know, from where it was traditionally, and 467 00:25:50,800 --> 00:25:53,080 Speaker 9: we were a charter partner oft the WNBA, So it's 468 00:25:53,320 --> 00:25:55,959 Speaker 9: twenty six or twenty seven years into this at this 469 00:25:56,000 --> 00:25:58,920 Speaker 9: point and obviously today is much different than what it's 470 00:25:58,960 --> 00:25:59,959 Speaker 9: been historical. 471 00:26:01,440 --> 00:26:01,600 Speaker 6: Uh. 472 00:26:01,800 --> 00:26:05,320 Speaker 9: Social activity gives us a great barometer in terms of 473 00:26:05,400 --> 00:26:09,719 Speaker 9: what is going on, you know, with people's fandom. And 474 00:26:09,760 --> 00:26:12,600 Speaker 9: by the way, like you know, we look at casual 475 00:26:12,760 --> 00:26:15,800 Speaker 9: is like casual is the win, Casual is the up 476 00:26:15,920 --> 00:26:18,879 Speaker 9: is like how you win because the avids are going 477 00:26:18,960 --> 00:26:21,840 Speaker 9: to be there, and so you have to it's obviously 478 00:26:21,880 --> 00:26:24,040 Speaker 9: a balance in your presentation in terms of how you 479 00:26:24,080 --> 00:26:27,919 Speaker 9: appeal to both of those groups. But the business runs 480 00:26:27,920 --> 00:26:30,720 Speaker 9: on the casual fan and that's all the upside, right, 481 00:26:30,840 --> 00:26:33,639 Speaker 9: So you know, when something like that like what's happening 482 00:26:33,680 --> 00:26:35,480 Speaker 9: in the w n b A, where you know, we 483 00:26:35,560 --> 00:26:38,840 Speaker 9: have new superstars coming into the league who we've we've 484 00:26:38,920 --> 00:26:43,760 Speaker 9: we've awfully experienced, like their rise in women's college basketball, 485 00:26:43,800 --> 00:26:47,199 Speaker 9: and it's sort of a seamless transition. Caitlin Clark and 486 00:26:47,240 --> 00:26:50,080 Speaker 9: Angel Reese were in the Final four and like literally 487 00:26:50,119 --> 00:26:52,399 Speaker 9: like three weeks later they're playing in the w n 488 00:26:52,400 --> 00:26:55,679 Speaker 9: b A. There was almost no gap and so that 489 00:26:55,800 --> 00:26:59,120 Speaker 9: was a huge opportunity. And and they've they've they obviously 490 00:26:59,160 --> 00:27:02,879 Speaker 9: have have lift you know, the audience, but people have 491 00:27:02,960 --> 00:27:05,920 Speaker 9: become much more aware of the stars that were already 492 00:27:05,960 --> 00:27:08,919 Speaker 9: there and have already been playing and becoming familiar with 493 00:27:08,960 --> 00:27:12,720 Speaker 9: the brands. But we track on our own research efforts 494 00:27:12,760 --> 00:27:18,160 Speaker 9: with fans directly, we monitor social activity. We obviously take 495 00:27:18,240 --> 00:27:22,240 Speaker 9: direct feedback from experts and our commentators in terms of 496 00:27:22,280 --> 00:27:25,359 Speaker 9: making us as informed as possible. But we're in a 497 00:27:25,400 --> 00:27:28,840 Speaker 9: constant quest for the casual fan because that's really where 498 00:27:28,840 --> 00:27:29,520 Speaker 9: the business is. 499 00:27:29,880 --> 00:27:32,080 Speaker 1: And while we're talking about w NBA, can I press 500 00:27:32,119 --> 00:27:35,199 Speaker 1: you a little bit, Burke, has there been as a 501 00:27:35,240 --> 00:27:37,960 Speaker 1: fan a longtime fan? I feel like, I mean, the 502 00:27:38,280 --> 00:27:40,600 Speaker 1: presence is much greater, but I do feel like on 503 00:27:40,920 --> 00:27:43,600 Speaker 1: ESPN proper I'm seeing I don't know if games are 504 00:27:43,600 --> 00:27:46,200 Speaker 1: more prominent or they're more prominent. It's not the last 505 00:27:46,240 --> 00:27:48,800 Speaker 1: five minutes of Sports Center. Often it's the opening five 506 00:27:48,840 --> 00:27:52,440 Speaker 1: minutes of Sports Center, which is I mean just all 507 00:27:52,520 --> 00:27:55,359 Speaker 1: kinds of awesome. But has there been a conscious on 508 00:27:55,400 --> 00:27:58,080 Speaker 1: the heels of this incredible NCAA tournament? Has there been 509 00:27:58,119 --> 00:28:01,240 Speaker 1: a conscious effort with an ESPN two player form WNBA more? 510 00:28:01,600 --> 00:28:02,040 Speaker 1: Of course? 511 00:28:02,160 --> 00:28:04,280 Speaker 9: Yeah, I mean no doubt. I mean there's two things 512 00:28:04,359 --> 00:28:07,160 Speaker 9: that you mentioned there which are very different. Right, There's 513 00:28:07,440 --> 00:28:10,080 Speaker 9: the presentation of games, and then there's the coverage of 514 00:28:10,080 --> 00:28:13,520 Speaker 9: the sport. The presentation of the games I refer to 515 00:28:13,560 --> 00:28:16,360 Speaker 9: as a twenty five year overnight success, Like, we've been 516 00:28:16,359 --> 00:28:20,320 Speaker 9: at this for a while, right, And really, and I 517 00:28:20,359 --> 00:28:23,760 Speaker 9: think across our platform, whether in women's sports generally, not 518 00:28:23,800 --> 00:28:26,640 Speaker 9: just basketball, not just WNBA, but in women's sports generally, 519 00:28:26,920 --> 00:28:29,600 Speaker 9: it has been a focus for ESPN for many, many years. 520 00:28:29,840 --> 00:28:32,840 Speaker 9: The presentation of games. What's catching up and frankly, what 521 00:28:32,960 --> 00:28:36,800 Speaker 9: has been lagging industry wide with us included is the 522 00:28:36,840 --> 00:28:39,720 Speaker 9: coverage of the sport, right, And I think that's where 523 00:28:40,200 --> 00:28:43,560 Speaker 9: we have we and the industry frankly has let down 524 00:28:43,640 --> 00:28:46,720 Speaker 9: women's sports over the years, and so what I'm really 525 00:28:46,720 --> 00:28:51,080 Speaker 9: excited about is actually being able to push that forward 526 00:28:51,120 --> 00:28:53,960 Speaker 9: and make strides there. You mentioned Sports Center, like where 527 00:28:53,960 --> 00:28:56,760 Speaker 9: does it air? How much does it air? Like, you know, 528 00:28:56,800 --> 00:28:59,360 Speaker 9: what does coverage look like across and not just on 529 00:28:59,400 --> 00:29:03,640 Speaker 9: television Televan's a great validation for sports, but it's way 530 00:29:03,680 --> 00:29:05,600 Speaker 9: beyond that. It's multi platform. It's what are we doing 531 00:29:05,640 --> 00:29:07,600 Speaker 9: on our app? What are we doing on ESPN dot com, 532 00:29:07,760 --> 00:29:10,200 Speaker 9: what are we doing on our branded social handles? And 533 00:29:10,200 --> 00:29:12,040 Speaker 9: that's a real focus as far us, because I think 534 00:29:12,280 --> 00:29:14,880 Speaker 9: the upside here for us, we live in sports, for 535 00:29:14,960 --> 00:29:18,440 Speaker 9: everybody for is the coverage of the sport making that 536 00:29:18,520 --> 00:29:20,680 Speaker 9: more regular, more consistent. 537 00:29:20,880 --> 00:29:22,760 Speaker 1: Well, the other night after a Nason's game, you went 538 00:29:22,840 --> 00:29:25,160 Speaker 1: right into an Asian Wilson right from the court, Like 539 00:29:25,560 --> 00:29:27,480 Speaker 1: that didn't happen a couple of years ago. 540 00:29:28,160 --> 00:29:30,320 Speaker 9: It was great it didn't And she's awesome. 541 00:29:30,560 --> 00:29:32,000 Speaker 4: That's awesome. She is awesome. 542 00:29:32,080 --> 00:29:35,080 Speaker 1: I would be curious for other folks, especially those you 543 00:29:35,080 --> 00:29:38,640 Speaker 1: know at TNT and Roku and YouTube. ESPN is all 544 00:29:38,680 --> 00:29:42,600 Speaker 1: about sports, but other platforms use sports obviously as a 545 00:29:43,360 --> 00:29:45,640 Speaker 1: mass and audience to bring people in to expose them 546 00:29:45,640 --> 00:29:49,720 Speaker 1: to other things. I'd love to hear from folks about, 547 00:29:49,800 --> 00:29:53,440 Speaker 1: you know, whether algorithmic data helps you in figuring it, 548 00:29:53,560 --> 00:29:55,640 Speaker 1: you know, I mean, I'm guessing there's some insights there, 549 00:29:55,680 --> 00:29:57,520 Speaker 1: but how do you how do you use that the 550 00:29:57,880 --> 00:30:01,840 Speaker 1: bubble that comes in for sports often then to you know, 551 00:30:01,920 --> 00:30:04,480 Speaker 1: help you help you get sampling for other shows, just 552 00:30:04,520 --> 00:30:08,480 Speaker 1: to fulfill other goals for your networks. For the longest time, 553 00:30:08,520 --> 00:30:11,400 Speaker 1: there was often the feeling was that sports was a 554 00:30:11,840 --> 00:30:14,520 Speaker 1: could often be a rented audience and they just very 555 00:30:14,560 --> 00:30:16,960 Speaker 1: often wouldn't stick around. But I'm wondering if that has 556 00:30:17,040 --> 00:30:19,160 Speaker 1: changed in the you know, in the in the on demand, 557 00:30:19,200 --> 00:30:20,120 Speaker 1: in the streaming era. 558 00:30:20,240 --> 00:30:21,680 Speaker 4: We're definitely seeing that change. 559 00:30:22,680 --> 00:30:25,240 Speaker 10: On the peacock side, It's interesting what we're seeing with 560 00:30:25,240 --> 00:30:27,760 Speaker 10: our sports audiences is that actually ninety percent of what 561 00:30:27,760 --> 00:30:30,000 Speaker 10: they watch on platform, ninety percent of the time spent 562 00:30:30,080 --> 00:30:33,280 Speaker 10: watching is with non sports content. So they come in 563 00:30:33,360 --> 00:30:34,840 Speaker 10: and they stick around and they watch a ton of 564 00:30:34,880 --> 00:30:37,400 Speaker 10: other entertainment content. And so I think for us, it's 565 00:30:37,400 --> 00:30:41,280 Speaker 10: been undering understanding different sports audiences and viewers and not 566 00:30:41,360 --> 00:30:44,160 Speaker 10: thinking that there's just one sports audience. Right, There's people 567 00:30:44,160 --> 00:30:47,360 Speaker 10: that really like different kinds of sports, different fandoms. For us, 568 00:30:47,440 --> 00:30:50,120 Speaker 10: we have everything from motocross right to the NFL to 569 00:30:50,160 --> 00:30:53,520 Speaker 10: the Olympics, and we've had a huge focus on women's 570 00:30:53,560 --> 00:30:57,400 Speaker 10: sports following the Caitlin Clark rise and having that game 571 00:30:57,440 --> 00:31:00,120 Speaker 10: on Peacock when she broke the record, and so it's 572 00:31:00,160 --> 00:31:02,640 Speaker 10: really thinking about that onboarding experience. As people come onto 573 00:31:02,680 --> 00:31:05,200 Speaker 10: the platform, we ask them questions about what else they're 574 00:31:05,240 --> 00:31:07,240 Speaker 10: interested in, and then we do use data to figure 575 00:31:07,280 --> 00:31:09,520 Speaker 10: out what my over index to make sure that we're 576 00:31:09,560 --> 00:31:12,280 Speaker 10: personalizing that and helping them, but then also just kind 577 00:31:12,320 --> 00:31:14,880 Speaker 10: of how do you bulk together big sports moments and 578 00:31:14,920 --> 00:31:17,800 Speaker 10: big content moments. We did that with the NFL Wildcard 579 00:31:17,800 --> 00:31:20,680 Speaker 10: game back in January, where we had the game exclusively 580 00:31:20,720 --> 00:31:22,240 Speaker 10: on Peacock and we had our show Ted. 581 00:31:22,280 --> 00:31:24,200 Speaker 4: It was a Bills game, so I definitely watched. 582 00:31:25,720 --> 00:31:27,280 Speaker 10: We had the game on Peacock, and then we had 583 00:31:27,320 --> 00:31:29,400 Speaker 10: Ted and The Traders, so a scripted show and an 584 00:31:29,440 --> 00:31:31,880 Speaker 10: unscripted show, and those both landed in the top ten 585 00:31:32,280 --> 00:31:35,000 Speaker 10: on Nielsen because we had so many people come in 586 00:31:35,040 --> 00:31:36,600 Speaker 10: and we were able to engage them in the content. 587 00:31:36,640 --> 00:31:39,000 Speaker 10: And we're thinking about that again. We have an exclusive 588 00:31:39,120 --> 00:31:42,600 Speaker 10: NFL game in September. It'll be coming live from Brazil. 589 00:31:42,640 --> 00:31:44,440 Speaker 10: It's a Friday night game for the first time in 590 00:31:44,480 --> 00:31:48,480 Speaker 10: fifty years, and we'll have all of NFL Kickoff Weekend 591 00:31:48,520 --> 00:31:51,000 Speaker 10: on NBC and Peacock tied together with that game exclusively 592 00:31:51,040 --> 00:31:52,480 Speaker 10: on Peacock. And we're going to have a show called 593 00:31:52,520 --> 00:31:55,840 Speaker 10: Fight Night with Kevin Hart and Samuel Jackson, tragyp Henson 594 00:31:55,880 --> 00:31:59,280 Speaker 10: Don Cheetle Massive Cast that will also launch in that window, 595 00:31:59,320 --> 00:32:02,000 Speaker 10: and so thinking about how to make these bigger cultural 596 00:32:02,000 --> 00:32:05,120 Speaker 10: moments versus just a sports moment or just an entertainment moment. 597 00:32:07,120 --> 00:32:09,480 Speaker 11: One thing that we've found to work well going back 598 00:32:09,480 --> 00:32:14,160 Speaker 11: to the casual fan, is we can bring casual fans 599 00:32:14,240 --> 00:32:17,960 Speaker 11: to a sport or introduce potential fans to a sport 600 00:32:18,040 --> 00:32:21,280 Speaker 11: through our creators. And we found this works really really 601 00:32:21,320 --> 00:32:24,600 Speaker 11: well with the younger audience and with the female audience 602 00:32:24,960 --> 00:32:28,320 Speaker 11: because they might be watching creator content and if that 603 00:32:28,400 --> 00:32:31,240 Speaker 11: creator has access to a sport, and we did this 604 00:32:31,320 --> 00:32:34,560 Speaker 11: a lot with the NFL, and we just started doing 605 00:32:34,600 --> 00:32:38,080 Speaker 11: it with the MBA as well, where that creator, you know, 606 00:32:38,200 --> 00:32:41,440 Speaker 11: is that the draft or they have exclusive access to 607 00:32:41,520 --> 00:32:45,400 Speaker 11: a sport, they bring their entire audience with them and 608 00:32:45,440 --> 00:32:50,680 Speaker 11: it creates engagement and affinity, and there's this real, you 609 00:32:50,680 --> 00:32:52,880 Speaker 11: know opportunity I think for all of us, and we've 610 00:32:52,920 --> 00:32:56,520 Speaker 11: worked with many of the companies represented here, you know, 611 00:32:56,600 --> 00:33:02,640 Speaker 11: to really join hands and collectively grow the sports audience. Uh, 612 00:33:02,760 --> 00:33:06,640 Speaker 11: you know through again direct integrations into into games and events, 613 00:33:06,680 --> 00:33:10,360 Speaker 11: but also there's the shoulder programming where we can use 614 00:33:10,360 --> 00:33:12,240 Speaker 11: a food creator to say, how do you do the 615 00:33:12,280 --> 00:33:16,840 Speaker 11: best tailgate? You know, uh, that leads into a sporting event. 616 00:33:16,880 --> 00:33:19,239 Speaker 11: And so there's just a lot of opportunity for us 617 00:33:19,240 --> 00:33:21,800 Speaker 11: to grow the audience by thinking outside the box. 618 00:33:22,160 --> 00:33:25,320 Speaker 1: Obviously, the entrance into live sports has been a significant 619 00:33:25,400 --> 00:33:27,680 Speaker 1: cost to Amazon and do you see it back to 620 00:33:27,720 --> 00:33:30,480 Speaker 1: the sort of the casual fan is it has it been? 621 00:33:30,920 --> 00:33:34,000 Speaker 1: Do you see that the presence of sports brings you, 622 00:33:34,000 --> 00:33:36,040 Speaker 1: you know, a level that you just a level of 623 00:33:36,080 --> 00:33:37,840 Speaker 1: sign up that you just don't see at other times 624 00:33:37,880 --> 00:33:40,120 Speaker 1: if when you're not having those kinds of sports. 625 00:33:40,320 --> 00:33:42,120 Speaker 12: Yeah, I mean I would say that, you know, Amazon 626 00:33:42,160 --> 00:33:45,000 Speaker 12: has two hundred million customers on Prime Video, so we 627 00:33:45,040 --> 00:33:47,200 Speaker 12: have we have a lot of good customer base, but 628 00:33:48,040 --> 00:33:50,520 Speaker 12: you know, we do see you know, live sports certainly 629 00:33:50,640 --> 00:33:54,560 Speaker 12: drive Prime membership and are important for us, but we 630 00:33:54,880 --> 00:33:57,800 Speaker 12: much like Shannon and others were saying, like it does 631 00:33:57,880 --> 00:34:00,680 Speaker 12: fuel our other shows. We are able to you know, 632 00:34:00,840 --> 00:34:04,800 Speaker 12: show a game, bring Allen from Reacher in, put program 633 00:34:04,840 --> 00:34:07,680 Speaker 12: Reacher in an appropriate way, and use our investment in 634 00:34:07,720 --> 00:34:10,400 Speaker 12: sports to really you know, fuel the rest of our 635 00:34:10,400 --> 00:34:11,280 Speaker 12: shows and flywheel. 636 00:34:11,320 --> 00:34:12,960 Speaker 3: And it's a very similar trend. 637 00:34:13,000 --> 00:34:16,160 Speaker 12: Like our customers come in, they see the game, they 638 00:34:16,200 --> 00:34:18,720 Speaker 12: may be watching, you know, one of our other shows. 639 00:34:18,719 --> 00:34:21,839 Speaker 12: We're advertising and trying to pull them back, you know, 640 00:34:21,920 --> 00:34:25,160 Speaker 12: into the game. So very similar trends and very important 641 00:34:25,200 --> 00:34:25,480 Speaker 12: for us. 642 00:34:25,719 --> 00:34:27,480 Speaker 13: I mean, I guess I would say similar to what 643 00:34:27,640 --> 00:34:29,959 Speaker 13: Burke was talking about, Like the coverage at the core 644 00:34:30,480 --> 00:34:36,080 Speaker 13: sports is matchup driven, so teams and players and superstars 645 00:34:36,120 --> 00:34:38,120 Speaker 13: are always going to be the biggest driver, but how 646 00:34:38,160 --> 00:34:43,480 Speaker 13: you differentiate yourself is really the adjacent content that sits 647 00:34:43,520 --> 00:34:46,919 Speaker 13: around those matchups. So for us, you know, because we're 648 00:34:46,920 --> 00:34:50,040 Speaker 13: not a full time sports network, those pregame, halftime, postgame 649 00:34:50,040 --> 00:34:53,360 Speaker 13: shows become a very very important part of connecting with 650 00:34:53,400 --> 00:34:57,560 Speaker 13: a casual fan and keeping them informed and entertained. Whether 651 00:34:57,600 --> 00:35:02,879 Speaker 13: it's NHL or MLB or are NBA, those shows kind 652 00:35:02,880 --> 00:35:07,560 Speaker 13: of define our approach to our audience, and then we're 653 00:35:07,600 --> 00:35:10,000 Speaker 13: able to kind of pepper even though the coverage is 654 00:35:10,000 --> 00:35:13,720 Speaker 13: more traditional in paramount, we're able to kind of pepper 655 00:35:13,760 --> 00:35:19,239 Speaker 13: that DNA across the shows, and we feel like that 656 00:35:19,320 --> 00:35:23,040 Speaker 13: those shows have really kind of sent the benchmark to 657 00:35:23,480 --> 00:35:25,759 Speaker 13: kind of reach and connect and engage the casual fan. 658 00:35:25,840 --> 00:35:27,239 Speaker 13: And the last thing I would say, we have the 659 00:35:27,320 --> 00:35:31,040 Speaker 13: luxury of bleacher Report, who you know, can kind of 660 00:35:31,120 --> 00:35:35,080 Speaker 13: let us see the swell before the wave crashes, so 661 00:35:35,120 --> 00:35:37,640 Speaker 13: we have tons of insight from Bleacher Report, and then 662 00:35:37,760 --> 00:35:41,960 Speaker 13: being such a highly engaged platform, the data that comes 663 00:35:42,000 --> 00:35:45,280 Speaker 13: from them to let us know like what's the important 664 00:35:45,080 --> 00:35:47,799 Speaker 13: what the you know, the sports fan and specifically the 665 00:35:47,840 --> 00:35:50,799 Speaker 13: casual sports fan is important to them and what they're 666 00:35:50,840 --> 00:35:54,320 Speaker 13: talking about. And we work very closely within both ways. 667 00:35:54,880 --> 00:35:56,839 Speaker 13: But I would say I would venture to say that 668 00:35:56,880 --> 00:35:59,759 Speaker 13: they're you know, they're more impactful to us than we 669 00:35:59,800 --> 00:36:00,640 Speaker 13: are to them. 670 00:36:00,840 --> 00:36:04,239 Speaker 1: The value of knowing what that conversation is absolutely And David, 671 00:36:04,280 --> 00:36:08,160 Speaker 1: I know Roku has been you know, slowly investing in 672 00:36:08,239 --> 00:36:09,239 Speaker 1: some sports of its own. 673 00:36:09,560 --> 00:36:11,520 Speaker 4: Un you're talking about sort of the motive. 674 00:36:11,520 --> 00:36:13,600 Speaker 1: I mean, we know the motivation beyond that, but how 675 00:36:13,840 --> 00:36:15,680 Speaker 1: how you are capitalizing. 676 00:36:15,080 --> 00:36:15,520 Speaker 7: On that sure. 677 00:36:15,560 --> 00:36:18,600 Speaker 14: I mean, under the leadership of Joe frans At, our 678 00:36:18,800 --> 00:36:21,400 Speaker 14: terrific head of sports, we've built out zones in conjunction 679 00:36:21,640 --> 00:36:25,360 Speaker 14: with at this point the NBA, the NFL, MLB, we 680 00:36:25,440 --> 00:36:27,440 Speaker 14: have a great women's sports zone. We're going to continue 681 00:36:27,440 --> 00:36:30,880 Speaker 14: to build those platform aggregation experiences. And then we do 682 00:36:30,960 --> 00:36:33,000 Speaker 14: have some of our own sports. We have the Rich 683 00:36:33,040 --> 00:36:35,840 Speaker 14: Eiesen Show on every day, we have a handful of 684 00:36:35,840 --> 00:36:38,799 Speaker 14: sports stocks that we've done. But I think you know, 685 00:36:38,920 --> 00:36:42,080 Speaker 14: for us, what we observe is that sports is uniquely 686 00:36:42,120 --> 00:36:45,160 Speaker 14: good at creating mass reach moments on the one hand, 687 00:36:45,520 --> 00:36:48,480 Speaker 14: and then reaching certain audiences really consistently on the other 688 00:36:49,080 --> 00:36:51,520 Speaker 14: And those are both things that are really important to advertisers, 689 00:36:51,520 --> 00:36:54,000 Speaker 14: which is something as an AVOD we've been worrying about 690 00:36:54,040 --> 00:36:56,400 Speaker 14: for a long time and now everybody is worrying. 691 00:36:56,160 --> 00:36:57,560 Speaker 4: About you, Tetap. 692 00:36:57,600 --> 00:37:01,840 Speaker 1: My next question, just delightfully, My question is that obviously 693 00:37:02,040 --> 00:37:04,640 Speaker 1: sports is a big master, one of the last reliable, 694 00:37:04,680 --> 00:37:08,520 Speaker 1: big mass aggregators. That obviously makes it attractive to advertisers. 695 00:37:09,080 --> 00:37:12,120 Speaker 1: You've all talked about creative integrations, whether they were creative 696 00:37:12,200 --> 00:37:13,080 Speaker 1: or advertising. 697 00:37:13,640 --> 00:37:16,280 Speaker 4: What are the limits of those kinds of things. 698 00:37:16,719 --> 00:37:19,080 Speaker 1: There's got to be you know, it's probably not so 699 00:37:19,280 --> 00:37:22,240 Speaker 1: fine a line to annoying the you know, the rabid 700 00:37:22,239 --> 00:37:24,200 Speaker 1: fan of a team when there's too many you know, 701 00:37:24,360 --> 00:37:26,240 Speaker 1: characters dancing around the field or whatever. 702 00:37:26,280 --> 00:37:26,799 Speaker 4: It might be. 703 00:37:27,000 --> 00:37:29,279 Speaker 1: Not to suggest that that that that has happened, But 704 00:37:29,760 --> 00:37:32,880 Speaker 1: there there must be a line that you have in 705 00:37:32,920 --> 00:37:35,800 Speaker 1: your minds about the limit to what kind of an integration, 706 00:37:35,920 --> 00:37:38,960 Speaker 1: the limit to how much can be put even on 707 00:37:39,000 --> 00:37:41,400 Speaker 1: the screen. Sometimes you know, the screen looks very clettered. 708 00:37:41,400 --> 00:37:44,279 Speaker 1: I'd love to think about like at the I'd love 709 00:37:44,320 --> 00:37:46,080 Speaker 1: to hear anecdotes about sort of at the point that 710 00:37:46,200 --> 00:37:48,520 Speaker 1: we you say, like, wait a minute, we're we're getting 711 00:37:48,520 --> 00:37:50,319 Speaker 1: too much into the actual game here. 712 00:37:50,520 --> 00:37:52,800 Speaker 4: Do you have those conversations internally? 713 00:37:53,440 --> 00:37:55,800 Speaker 9: You're looking at me now right, it's a jump ball. 714 00:37:55,840 --> 00:37:57,520 Speaker 4: I've put so much. I've put a lot of pressure 715 00:37:57,560 --> 00:37:58,200 Speaker 4: on you, Burke, somebody. 716 00:37:58,239 --> 00:38:01,919 Speaker 9: How could I have to answer first all the time? Listen, 717 00:38:02,160 --> 00:38:05,560 Speaker 9: it's it's there's a it's an aesthetic. Uh, you know, 718 00:38:05,600 --> 00:38:09,000 Speaker 9: it's subjective. You know, talk about feedback. Anything you do 719 00:38:09,120 --> 00:38:12,040 Speaker 9: do that that goes over whatever this line is, or 720 00:38:12,520 --> 00:38:17,360 Speaker 9: you hear about it pretty pretty quickly from fans. You know, 721 00:38:17,400 --> 00:38:20,279 Speaker 9: I think sports in general has become more commercialized over 722 00:38:20,320 --> 00:38:22,560 Speaker 9: the years. I think most of the leagues tend to 723 00:38:22,640 --> 00:38:28,080 Speaker 9: do it tactfully. You know, there's there's uniform patches now. 724 00:38:28,120 --> 00:38:30,160 Speaker 9: For example, when I was growing up, you know, the 725 00:38:30,200 --> 00:38:32,120 Speaker 9: idea that the Yankees would have a patch on their 726 00:38:32,200 --> 00:38:35,920 Speaker 9: uniform was like unfathomable, you know, never going to happen. 727 00:38:36,560 --> 00:38:38,839 Speaker 9: But here we are, you know. So I think it's 728 00:38:38,920 --> 00:38:40,880 Speaker 9: just it's the delicate balance. And by the way, the 729 00:38:40,920 --> 00:38:44,280 Speaker 9: same exact dynamic, in my opinion, goes for the screen, 730 00:38:44,680 --> 00:38:48,720 Speaker 9: whatever screen you're talking about in terms of uh, clutter, 731 00:38:48,800 --> 00:38:52,800 Speaker 9: you know, the balance between clutter and engagement and information. 732 00:38:53,440 --> 00:38:56,799 Speaker 9: And so that's a constant you know focus for us 733 00:38:56,920 --> 00:39:00,239 Speaker 9: relative to fan engagement in terms of giving people the 734 00:39:00,239 --> 00:39:04,440 Speaker 9: information they want without distracting from the you know, the 735 00:39:04,760 --> 00:39:07,560 Speaker 9: core reason that they tuned in in the first place. Right. 736 00:39:07,640 --> 00:39:10,640 Speaker 9: There's also a huge difference between avids and casuals in 737 00:39:10,640 --> 00:39:14,480 Speaker 9: this regard to avids, would you know, be closer to 738 00:39:14,560 --> 00:39:17,240 Speaker 9: sort of the dick ever Saw school, which is nothing 739 00:39:17,360 --> 00:39:21,279 Speaker 9: on the screen, right, And you know, the casuals want 740 00:39:21,280 --> 00:39:23,320 Speaker 9: to learn, they want to you know, they want to 741 00:39:23,360 --> 00:39:26,200 Speaker 9: find out information, they want to get you know, sometimes 742 00:39:26,239 --> 00:39:29,200 Speaker 9: personal details about stars. To learn more about them to 743 00:39:29,280 --> 00:39:31,960 Speaker 9: our benefit, gets them more engaged, maybe they come back. 744 00:39:32,320 --> 00:39:35,279 Speaker 9: So it's a delicate balance. But it's something both from 745 00:39:35,280 --> 00:39:40,200 Speaker 9: a from a clutter perspective, presentation perspective, and a commercialization 746 00:39:40,280 --> 00:39:43,319 Speaker 9: perspective that is a constant conversation for us. 747 00:39:43,600 --> 00:39:46,400 Speaker 13: Yeah. I mean, if you ask the sales guys versus 748 00:39:46,400 --> 00:39:49,080 Speaker 13: the content guys, you get too completely different answers. 749 00:39:49,160 --> 00:39:49,760 Speaker 3: Yeah, exactly. 750 00:39:49,760 --> 00:39:52,880 Speaker 9: Well we have the luxury of not having our sales heads. 751 00:39:52,719 --> 00:39:53,160 Speaker 3: Up here right. 752 00:39:53,239 --> 00:39:54,160 Speaker 4: Yeah. 753 00:39:54,200 --> 00:39:57,320 Speaker 13: Look, I think to blur that line, to seamously integrate 754 00:39:57,320 --> 00:40:00,959 Speaker 13: it where the fan might not even know that there. 755 00:40:01,239 --> 00:40:05,800 Speaker 13: You know that a sponsorship is integrated. That's the holy grail. 756 00:40:05,880 --> 00:40:08,200 Speaker 13: But you know, it is a necessary evil from a 757 00:40:08,239 --> 00:40:12,520 Speaker 13: content perspective. And and I think that, you know, one 758 00:40:12,560 --> 00:40:15,120 Speaker 13: of our challenges for as long as I've been doing 759 00:40:15,120 --> 00:40:18,440 Speaker 13: this and that will continue, is how do we integrate 760 00:40:18,480 --> 00:40:23,560 Speaker 13: seamlessly organically, how do we create value not only for 761 00:40:24,080 --> 00:40:28,040 Speaker 13: our sponsors and advertisers, but for the fan. And and 762 00:40:28,120 --> 00:40:31,200 Speaker 13: it's a it's a delicate balance, uh. And it's something 763 00:40:31,239 --> 00:40:34,239 Speaker 13: that you know, I think has you know, it's gone 764 00:40:34,280 --> 00:40:39,200 Speaker 13: through crazy disruption and evolution, and you know now we're 765 00:40:39,239 --> 00:40:46,880 Speaker 13: into augmented reality and integration onto floors and and and so. 766 00:40:47,680 --> 00:40:52,879 Speaker 13: But I think that's actually a more seamless opportunity than 767 00:40:53,280 --> 00:40:57,759 Speaker 13: you know, full screens and lower thirds. And so I 768 00:40:57,760 --> 00:41:00,000 Speaker 13: think we all work together to figure out what ultimate 769 00:41:00,080 --> 00:41:02,399 Speaker 13: because we all work for the fan. So ultimately, what 770 00:41:02,600 --> 00:41:04,399 Speaker 13: is best for the fan and the and the least 771 00:41:04,400 --> 00:41:07,280 Speaker 13: disruptive is I think the goal on the end well. 772 00:41:07,120 --> 00:41:11,680 Speaker 11: And I just to capitalize on that point, we think 773 00:41:11,719 --> 00:41:14,319 Speaker 11: the fans should choose because the definition of what is 774 00:41:14,360 --> 00:41:16,680 Speaker 11: too much will differ based on the person you ask. 775 00:41:17,200 --> 00:41:20,800 Speaker 11: And so our features and functionality are subscriber initiated, and 776 00:41:21,080 --> 00:41:24,600 Speaker 11: you may like to have you know, multiview and key 777 00:41:24,640 --> 00:41:28,560 Speaker 11: stats and fantasy integration and all of you know, those 778 00:41:28,560 --> 00:41:32,520 Speaker 11: features and functionalities as part of your viewing experience, and 779 00:41:32,600 --> 00:41:35,520 Speaker 11: you can have that or you may want, you know, 780 00:41:35,800 --> 00:41:39,000 Speaker 11: a more streamlined experience. And obviously we work with all 781 00:41:39,000 --> 00:41:43,239 Speaker 11: of our content partners, especially on YouTube TV, because we 782 00:41:43,280 --> 00:41:47,280 Speaker 11: deliver the feed as delivered to us. But there's no limit, 783 00:41:47,480 --> 00:41:51,480 Speaker 11: based on the advance of technology to really putting the 784 00:41:51,600 --> 00:41:55,480 Speaker 11: user experience in the hands of the fan and letting 785 00:41:55,480 --> 00:41:58,680 Speaker 11: them decide, you know, what is their optimal experience, and 786 00:41:58,719 --> 00:42:02,160 Speaker 11: that's what keeps everyone in gaged and you know, and 787 00:42:02,360 --> 00:42:06,080 Speaker 11: delighted with how sports are being delivered today. 788 00:42:06,400 --> 00:42:08,920 Speaker 10: And I think we can also sometimes surprise and delight 789 00:42:08,920 --> 00:42:10,759 Speaker 10: in the other direction, right I think sports fans are 790 00:42:10,840 --> 00:42:14,840 Speaker 10: used to seeing those sponsorships and integrations and advertising, and 791 00:42:14,880 --> 00:42:18,520 Speaker 10: so when we had the NFL Wildcard playoff game, we 792 00:42:18,560 --> 00:42:21,320 Speaker 10: actually for the first time did a completely add free 793 00:42:21,400 --> 00:42:24,280 Speaker 10: fourth quarter, which hadn't been done before. It was obviously 794 00:42:24,320 --> 00:42:26,359 Speaker 10: a different kind of production challenge, it was a different 795 00:42:26,440 --> 00:42:27,560 Speaker 10: kind of challenge on platform. 796 00:42:27,920 --> 00:42:29,000 Speaker 3: We had to talk to our ad. 797 00:42:28,880 --> 00:42:31,480 Speaker 10: Sales team about doing that, but it was something really 798 00:42:31,480 --> 00:42:34,400 Speaker 10: interesting for fans to just suddenly realize that they could 799 00:42:34,640 --> 00:42:37,680 Speaker 10: watch through that and not watch all the advertising. And 800 00:42:37,719 --> 00:42:40,400 Speaker 10: so we have those integrations. I think you're right, seamless 801 00:42:40,400 --> 00:42:43,880 Speaker 10: integrations and making it feel like it's authentic and additive 802 00:42:44,280 --> 00:42:46,560 Speaker 10: is really important. But then sometimes you can surprise them 803 00:42:46,560 --> 00:42:47,880 Speaker 10: on the other side and say we're just gonna let 804 00:42:47,920 --> 00:42:49,680 Speaker 10: you watch the sport and just focus on the sport 805 00:42:49,719 --> 00:42:50,200 Speaker 10: for right now. 806 00:42:50,400 --> 00:42:53,440 Speaker 1: I want to be in the room when the programming 807 00:42:53,480 --> 00:42:57,080 Speaker 1: team announced that to the advertising team. Definitely a conversation, 808 00:42:57,520 --> 00:43:02,160 Speaker 1: but that is I mean also seriousness, a balance of that. 809 00:43:02,400 --> 00:43:04,960 Speaker 1: Fans would appreciate that. There's no question that fans would 810 00:43:04,960 --> 00:43:07,439 Speaker 1: appreciate that. Oh my god, our time is our time. 811 00:43:07,600 --> 00:43:10,040 Speaker 1: Our minutes are ticking down. And I have many questions. 812 00:43:10,200 --> 00:43:13,840 Speaker 1: I throw this out to the group. How there's so 813 00:43:13,920 --> 00:43:16,399 Speaker 1: much going on in college sports right now, between name, 814 00:43:16,440 --> 00:43:19,279 Speaker 1: image and likeness deals, between all the conferences. I could 815 00:43:19,360 --> 00:43:21,480 Speaker 1: not tell you who plays for who, I just you know, 816 00:43:22,160 --> 00:43:25,120 Speaker 1: but all the conferences have been it's been a musical chairs. 817 00:43:25,800 --> 00:43:27,319 Speaker 4: How is that changing? How is that. 818 00:43:27,320 --> 00:43:31,360 Speaker 1: Changing the presentation and the coverage of the coverage of 819 00:43:31,360 --> 00:43:35,440 Speaker 1: course of college sports very personality, but the presentation of sports. 820 00:43:35,440 --> 00:43:38,160 Speaker 1: Are you seeing the sort of the fact that the 821 00:43:38,200 --> 00:43:40,839 Speaker 1: college players are now coming in, they're coming in as 822 00:43:40,840 --> 00:43:43,440 Speaker 1: bigger stars than they ever have been before because of 823 00:43:43,480 --> 00:43:45,880 Speaker 1: social media and the just increased. 824 00:43:45,480 --> 00:43:48,239 Speaker 4: Coverage of them. Is that changing? Is that changing the 825 00:43:48,280 --> 00:43:50,040 Speaker 4: presentation of college sports at all? 826 00:43:50,280 --> 00:43:54,759 Speaker 9: I don't think it's changing the presentation at all. You know, realignment, 827 00:43:54,840 --> 00:43:56,640 Speaker 9: if you will, has been a part of the fabric 828 00:43:56,640 --> 00:43:59,480 Speaker 9: of college sports now for going on two decades, and 829 00:43:59,520 --> 00:44:02,480 Speaker 9: really even before that. But you know, certainly in the 830 00:44:02,560 --> 00:44:05,440 Speaker 9: last twenty years, it's happened on several different occasions. You know, 831 00:44:05,719 --> 00:44:09,520 Speaker 9: change is inevitable, like like in any other place. So 832 00:44:09,680 --> 00:44:13,000 Speaker 9: and we actually haven't yet lived through a full season 833 00:44:13,000 --> 00:44:14,799 Speaker 9: of the latest round, which is going to start this 834 00:44:14,880 --> 00:44:17,600 Speaker 9: fall with the new additions to the SEC and the 835 00:44:17,600 --> 00:44:20,600 Speaker 9: Big Ten in particular and the Big twelve, uh and 836 00:44:20,640 --> 00:44:21,879 Speaker 9: the ACC here we go. 837 00:44:22,640 --> 00:44:23,400 Speaker 2: So uh. 838 00:44:23,520 --> 00:44:25,480 Speaker 9: You know, the first part of your question is probably 839 00:44:25,520 --> 00:44:27,480 Speaker 9: better answered a year from now to see how that 840 00:44:27,880 --> 00:44:29,960 Speaker 9: you know, the you know, the the the allure of 841 00:44:29,960 --> 00:44:33,080 Speaker 9: college sports for us is really powerful and it and 842 00:44:33,120 --> 00:44:36,480 Speaker 9: it trades off of two things, primarily, which is rivalries 843 00:44:36,520 --> 00:44:41,080 Speaker 9: and traditions. And whenever there's movement like that something, some 844 00:44:41,120 --> 00:44:43,560 Speaker 9: things in both of those buckets are lost and some 845 00:44:43,640 --> 00:44:45,960 Speaker 9: things are gained, and so you really have to see 846 00:44:46,120 --> 00:44:50,239 Speaker 9: how it's going to shake out. You know. We like 847 00:44:50,320 --> 00:44:54,840 Speaker 9: the dynamic that that on an athlete level, college players 848 00:44:54,840 --> 00:44:59,680 Speaker 9: are coming in more as known entities. They're also actually 849 00:44:59,760 --> 00:45:03,799 Speaker 9: st in college, oddly enough longer because of nil than 850 00:45:04,120 --> 00:45:07,360 Speaker 9: they would have otherwise. A fringe player who might you know, 851 00:45:07,640 --> 00:45:10,120 Speaker 9: roll the dice on being in the NBA Draft now 852 00:45:10,160 --> 00:45:13,320 Speaker 9: decides to stay because they're actually able to monetize there. 853 00:45:13,360 --> 00:45:16,480 Speaker 9: They're themselves in college that's not a bad thing. We 854 00:45:16,560 --> 00:45:19,200 Speaker 9: have more of a problem with, frankly, the transfer portal 855 00:45:19,239 --> 00:45:23,160 Speaker 9: than nil, because the movement of players from team to 856 00:45:23,200 --> 00:45:25,360 Speaker 9: team to team over a four or five year span 857 00:45:25,480 --> 00:45:29,000 Speaker 9: is really disruptive from a fan perspective. But I put 858 00:45:29,040 --> 00:45:31,240 Speaker 9: it all in the basket of like, you know, change 859 00:45:31,560 --> 00:45:35,000 Speaker 9: and you have to deal with it. But college sports 860 00:45:35,000 --> 00:45:39,319 Speaker 9: in particular or college football is in actually a really 861 00:45:39,360 --> 00:45:42,279 Speaker 9: healthy place from a media perspective right now. It's extremely 862 00:45:42,360 --> 00:45:43,600 Speaker 9: valuable content. 863 00:45:43,480 --> 00:45:46,000 Speaker 4: And more of it on TV than ever before. 864 00:45:46,320 --> 00:45:46,520 Speaker 6: Yeah. 865 00:45:46,560 --> 00:45:48,279 Speaker 13: No, I mean, I agree, like it's going through a 866 00:45:48,280 --> 00:45:55,120 Speaker 13: relatively large disruption period, but in this particular case, the 867 00:45:55,120 --> 00:46:00,000 Speaker 13: the evolution of the play the student athlete, and quite frankly, 868 00:46:00,160 --> 00:46:04,400 Speaker 13: the opportunity to have bigger, larger matchups and more of 869 00:46:04,440 --> 00:46:07,840 Speaker 13: them are starting to come to fruition. And although the 870 00:46:07,960 --> 00:46:11,439 Speaker 13: rivalries are really important the tradition, some are the big 871 00:46:11,480 --> 00:46:14,120 Speaker 13: out of conference matchups and I think we'll see more 872 00:46:14,160 --> 00:46:18,160 Speaker 13: and more of those along with you know, this focus 873 00:46:18,200 --> 00:46:22,480 Speaker 13: on some of the superstars within college sports. So I 874 00:46:22,520 --> 00:46:24,480 Speaker 13: agree that you know, this is going to take some 875 00:46:24,560 --> 00:46:27,960 Speaker 13: time to kind of manifest itself, but I think it's 876 00:46:27,960 --> 00:46:30,080 Speaker 13: moving in the right direction and I think it's creating 877 00:46:30,120 --> 00:46:34,719 Speaker 13: an awareness around college athletics that it just hasn't been 878 00:46:34,760 --> 00:46:35,440 Speaker 13: there today. 879 00:46:35,920 --> 00:46:38,960 Speaker 1: This conversation wraps with a topic that could have taken 880 00:46:39,040 --> 00:46:42,799 Speaker 1: up an entire hour, the use of shoulder programming to 881 00:46:43,040 --> 00:46:45,960 Speaker 1: augment the value of sports rights. If you don't know 882 00:46:46,000 --> 00:46:50,719 Speaker 1: what shoulder programming is, listen up to Burke Magnus, David Eilenberg, 883 00:46:50,960 --> 00:46:51,800 Speaker 1: and Craig Berry. 884 00:46:51,960 --> 00:46:55,680 Speaker 9: We love all of this activity around sports and it's 885 00:46:55,800 --> 00:46:59,080 Speaker 9: definitely part of our focus as well. I mean live events, 886 00:46:59,440 --> 00:47:03,399 Speaker 9: coverage of the live events, and then original content or 887 00:47:03,600 --> 00:47:06,840 Speaker 9: shoulder programming around those events. We particularly like it when 888 00:47:07,239 --> 00:47:09,560 Speaker 9: others in the industry do it too, especially when it 889 00:47:09,600 --> 00:47:12,239 Speaker 9: points back to a sport that we do. You know, 890 00:47:12,320 --> 00:47:15,880 Speaker 9: Netflix is done some great things in the original space, 891 00:47:16,400 --> 00:47:18,279 Speaker 9: and I particularly like when they do it around a 892 00:47:18,320 --> 00:47:22,120 Speaker 9: sport that drives people back to ESPN to watch the 893 00:47:22,160 --> 00:47:25,000 Speaker 9: games themselves. People ask me about Drive to Survive all 894 00:47:25,040 --> 00:47:27,759 Speaker 9: the time, and I say the same thing every time. 895 00:47:27,920 --> 00:47:30,120 Speaker 9: I love it. I love that they're doing it, and 896 00:47:30,160 --> 00:47:32,799 Speaker 9: I love that it's driven more interest in Formula One 897 00:47:32,920 --> 00:47:35,400 Speaker 9: because we have every Formula One race on our platform, 898 00:47:35,480 --> 00:47:38,200 Speaker 9: So I think that's actually a really positive thing. For 899 00:47:38,680 --> 00:47:41,880 Speaker 9: the industry, it's you know, it hits on both audience 900 00:47:41,960 --> 00:47:46,640 Speaker 9: expansion and innovation simultaneously. It helps build stars. And for 901 00:47:46,680 --> 00:47:49,440 Speaker 9: those of us and everyone here is invested in sports, 902 00:47:49,880 --> 00:47:52,360 Speaker 9: you know, it's it's a critical tool in the toolbox 903 00:47:52,400 --> 00:47:54,960 Speaker 9: to drive interest and awareness and build stars. 904 00:47:55,160 --> 00:47:58,160 Speaker 1: And it's obviously such a huge opportunity for athletes that 905 00:47:58,200 --> 00:47:59,959 Speaker 1: are building media blends and things. 906 00:48:00,080 --> 00:48:01,000 Speaker 9: Yeah, everybody wants to. 907 00:48:01,400 --> 00:48:03,279 Speaker 14: I was just going to say, I'm very glad to 908 00:48:03,280 --> 00:48:05,400 Speaker 14: hear you say that, because thinking about it from the 909 00:48:05,400 --> 00:48:09,680 Speaker 14: other side, one of our differentiators is, like everything in 910 00:48:09,719 --> 00:48:12,000 Speaker 14: the Roku channel, our sports stocks are free, and so 911 00:48:12,080 --> 00:48:14,279 Speaker 14: we think of it as a gift to fans and 912 00:48:14,320 --> 00:48:17,200 Speaker 14: in some cases an introduction to a sport where they 913 00:48:17,200 --> 00:48:19,520 Speaker 14: can go deeper. So we did a three part doc 914 00:48:19,560 --> 00:48:22,200 Speaker 14: with the UFC. Great experience for our fans, I think, 915 00:48:22,239 --> 00:48:26,000 Speaker 14: great experience for the people who love the sport, and 916 00:48:26,080 --> 00:48:29,400 Speaker 14: if that drives some of them into the larger UFC 917 00:48:29,560 --> 00:48:33,040 Speaker 14: offering on ESPN plus on Roku, I feel like that's good. 918 00:48:33,200 --> 00:48:35,000 Speaker 3: Yes, thank you, Oh no, thank you. 919 00:48:35,120 --> 00:48:40,279 Speaker 13: Sure it remained like the most potent on ramp for 920 00:48:40,360 --> 00:48:41,160 Speaker 13: the casual fan. 921 00:48:41,600 --> 00:48:42,239 Speaker 4: Absolutely. 922 00:48:42,480 --> 00:48:44,680 Speaker 1: On that note, I am going to end it and 923 00:48:44,760 --> 00:48:47,040 Speaker 1: thank you all so much for your time and for 924 00:48:47,120 --> 00:48:52,640 Speaker 1: sharing your thoughts and insights really appreciate. I hope you 925 00:48:52,719 --> 00:48:56,239 Speaker 1: enjoyed these discussions. Thank you for listening. Be sure to 926 00:48:56,400 --> 00:48:59,640 Speaker 1: leave us a review at Apple Podcasts and Amazon Music. 927 00:49:00,239 --> 00:49:03,440 Speaker 1: We love to hear from listeners. Please go to Variety 928 00:49:03,480 --> 00:49:07,160 Speaker 1: dot com to sign up for the free weekly Strictly 929 00:49:07,200 --> 00:49:10,680 Speaker 1: Business newsletter, and don't forget to tune in next week 930 00:49:10,920 --> 00:49:20,040 Speaker 1: for another episode of Strictly Business