1 00:00:00,360 --> 00:00:02,320 Speaker 1: The guys from Ping. They've kind of showed me how 2 00:00:02,400 --> 00:00:05,040 Speaker 1: much the equipment matters. I just love that I can 3 00:00:05,120 --> 00:00:05,760 Speaker 1: hit any shot. 4 00:00:05,840 --> 00:00:07,440 Speaker 2: I kind of want we're gonna be able to tell 5 00:00:07,480 --> 00:00:09,480 Speaker 2: some fun stories about what goes on here to help 6 00:00:09,520 --> 00:00:10,600 Speaker 2: golfers play better golf. 7 00:00:11,560 --> 00:00:14,240 Speaker 3: Hey, everybody, welcome back to the Pink Proving Grounds Podcast. 8 00:00:14,280 --> 00:00:16,560 Speaker 3: I'm Shane Bacon. That is Marty Jerts and Marty. I 9 00:00:16,560 --> 00:00:20,680 Speaker 3: am fired up for today's conversation. I am a long 10 00:00:20,800 --> 00:00:26,279 Speaker 3: time fan of a driving iron since like way back 11 00:00:26,320 --> 00:00:30,080 Speaker 3: in the day, I remember the rapture driving iron came out. 12 00:00:30,320 --> 00:00:33,080 Speaker 3: I remember having the two iron like Bill got me 13 00:00:33,120 --> 00:00:34,560 Speaker 3: fit for it way back in the day in the 14 00:00:34,600 --> 00:00:37,120 Speaker 3: Bubba Bay. I was obsessed with it out of the gate. 15 00:00:38,120 --> 00:00:40,599 Speaker 3: Crossover was immediately in the bag. I think at one 16 00:00:40,600 --> 00:00:43,199 Speaker 3: point I had the two and the three iron. So 17 00:00:43,240 --> 00:00:45,599 Speaker 3: the fact that Ping has a new driving iron, if 18 00:00:45,600 --> 00:00:48,239 Speaker 3: you will, and Idi, I was pumped to see. I 19 00:00:48,280 --> 00:00:50,360 Speaker 3: was excited to chat with you about and I want 20 00:00:50,360 --> 00:00:52,400 Speaker 3: to hear about some of the new things they're gonna 21 00:00:52,440 --> 00:00:55,200 Speaker 3: come with this new golf club. What is new about 22 00:00:55,200 --> 00:00:59,520 Speaker 3: Idi versus maybe previous iterations, crossover things like that. 23 00:01:00,040 --> 00:01:03,680 Speaker 2: Shane, actually we challenged ourselves on this product to totally 24 00:01:03,800 --> 00:01:08,440 Speaker 2: reimagine like what we should be doing in this product category. 25 00:01:08,640 --> 00:01:12,400 Speaker 2: So we Crossover has been a great product for us, 26 00:01:12,800 --> 00:01:15,040 Speaker 2: and it was kind of named as it's a cross 27 00:01:15,160 --> 00:01:17,440 Speaker 2: between a hybrid and a long IRONR. 28 00:01:17,560 --> 00:01:19,000 Speaker 1: It's evolved a lot over the years. 29 00:01:19,000 --> 00:01:21,600 Speaker 2: It was big, it was smaller, it was skinnier, it 30 00:01:21,640 --> 00:01:26,160 Speaker 2: had but one big commonality between the Crossover all the 31 00:01:26,160 --> 00:01:29,960 Speaker 2: crossovers is they're really long, heel to toe and so 32 00:01:30,640 --> 00:01:33,680 Speaker 2: we didn't see the tour penetration with the Crossover like 33 00:01:33,760 --> 00:01:36,800 Speaker 2: we expected to. So we spent a lot of time 34 00:01:36,840 --> 00:01:39,520 Speaker 2: with our tour players, like what are you looking for 35 00:01:39,600 --> 00:01:42,720 Speaker 2: this club to do, like a driving Iron type club 36 00:01:42,760 --> 00:01:47,080 Speaker 2: to do, And we really reimagined like all the goals 37 00:01:47,120 --> 00:01:49,240 Speaker 2: around this and some of the problems we were trying 38 00:01:49,240 --> 00:01:53,040 Speaker 2: to solve. And so, you know, we felt because it's 39 00:01:53,040 --> 00:01:55,320 Speaker 2: so new, you know, so different for us, and we'll 40 00:01:55,320 --> 00:01:58,200 Speaker 2: talk about some of the specifics there, it was deserve 41 00:01:58,280 --> 00:02:00,560 Speaker 2: it of a rebrand. And so we're we're calling this 42 00:02:00,680 --> 00:02:03,480 Speaker 2: the Eye Driving Iron. That's why it's called the IDI 43 00:02:03,960 --> 00:02:06,720 Speaker 2: because it blends right into like our I two forty 44 00:02:06,800 --> 00:02:09,160 Speaker 2: series Iron, our eye type of player. 45 00:02:09,680 --> 00:02:13,880 Speaker 3: So to speak, Marty, We've talked a lot about lofted 46 00:02:13,919 --> 00:02:17,160 Speaker 3: woods on these podcasts over the years, and it felt 47 00:02:17,240 --> 00:02:20,480 Speaker 3: like and it feels like this on tour as well. 48 00:02:20,520 --> 00:02:22,600 Speaker 3: It felt like there was this big shift I don't know, 49 00:02:22,639 --> 00:02:25,239 Speaker 3: maybe two three years ago, maybe even four years ago 50 00:02:25,280 --> 00:02:28,239 Speaker 3: now where there were a lot more head covers in 51 00:02:28,280 --> 00:02:30,080 Speaker 3: the bag of PGA Tour players. You know, for so 52 00:02:30,200 --> 00:02:32,520 Speaker 3: long it was driver, it was three wood, and then 53 00:02:32,560 --> 00:02:34,720 Speaker 3: it was immediately into like a two iron three iron 54 00:02:35,040 --> 00:02:38,239 Speaker 3: crossover something like that. That has shifted over the last 55 00:02:38,320 --> 00:02:38,920 Speaker 3: few years. 56 00:02:39,400 --> 00:02:40,840 Speaker 1: Why the maybe. 57 00:02:40,639 --> 00:02:45,440 Speaker 3: The focus back in this space for golfers that are 58 00:02:45,440 --> 00:02:47,720 Speaker 3: gonna use a two iron or a three iron or 59 00:02:47,720 --> 00:02:50,519 Speaker 3: a four arm, maybe clubs that good players don't typically 60 00:02:50,800 --> 00:02:51,960 Speaker 3: think about throwing in the bag. 61 00:02:52,200 --> 00:02:53,720 Speaker 1: Yeah, yeah, that's a great question. 62 00:02:53,760 --> 00:02:56,920 Speaker 2: I mean, we have so many options in the transition 63 00:02:57,040 --> 00:02:59,959 Speaker 2: part of the bag. You know, high lofted, fairywoods are hybrid, 64 00:03:00,160 --> 00:03:03,120 Speaker 2: are doing great with the G four to forty. Now 65 00:03:03,120 --> 00:03:05,320 Speaker 2: we have this idi in here. Then you have long irons. 66 00:03:05,320 --> 00:03:08,079 Speaker 2: It's okay, what do you want all these clubs to do? 67 00:03:08,800 --> 00:03:11,640 Speaker 2: And so we do have a lot of players that 68 00:03:11,720 --> 00:03:14,680 Speaker 2: are looking for a club to maybe swap in for 69 00:03:14,720 --> 00:03:21,080 Speaker 2: certain conditions, whether it's the Open Championship, whether it's just 70 00:03:21,160 --> 00:03:23,360 Speaker 2: any number of those courses that get a little bit firmer, 71 00:03:23,400 --> 00:03:25,120 Speaker 2: they're going to need a club off the tee to 72 00:03:25,200 --> 00:03:27,639 Speaker 2: chase a little bit more. So that was Number one. 73 00:03:27,720 --> 00:03:29,440 Speaker 2: How do we give a club that's a little bit 74 00:03:29,440 --> 00:03:32,600 Speaker 2: more focused off as a t shot club for those 75 00:03:32,639 --> 00:03:35,440 Speaker 2: particular weeks. And then while we're at it, how do 76 00:03:35,480 --> 00:03:39,120 Speaker 2: we have this club that transition better from a field standpoint, 77 00:03:39,160 --> 00:03:42,800 Speaker 2: from a look standpoint, from a face closure turf interaction 78 00:03:43,600 --> 00:03:46,480 Speaker 2: into their long irons. And while we're doing it, let's 79 00:03:46,480 --> 00:03:50,160 Speaker 2: build a four iron that's really nice too, that can 80 00:03:50,280 --> 00:03:53,360 Speaker 2: possibly be a fore iron replacement and go even a 81 00:03:53,360 --> 00:03:55,800 Speaker 2: little bit higher. So one of the things with the 82 00:03:55,840 --> 00:03:59,000 Speaker 2: Idi family Chane is that we make a two, three 83 00:03:59,160 --> 00:04:03,400 Speaker 2: and a four, and each of those are uniquely optimized 84 00:04:04,640 --> 00:04:09,760 Speaker 2: to accomplish different goals. So the two iron is definitely 85 00:04:09,800 --> 00:04:13,240 Speaker 2: your club. You're gonna see like the Open Championship type 86 00:04:13,280 --> 00:04:14,280 Speaker 2: of conditions, Like. 87 00:04:14,280 --> 00:04:14,760 Speaker 1: Off the tea. 88 00:04:14,800 --> 00:04:16,840 Speaker 3: I mean, you're hitting this off the tee, you're hitting 89 00:04:16,839 --> 00:04:19,479 Speaker 3: the stinger. It's going for tour guys. It might be 90 00:04:19,480 --> 00:04:20,840 Speaker 3: going to eighty or something like that. 91 00:04:20,960 --> 00:04:24,040 Speaker 2: Exactly, Yes, and it's kind of a one trick pony 92 00:04:24,240 --> 00:04:26,920 Speaker 2: like it. Like it's your t shot club. It's gonna 93 00:04:26,960 --> 00:04:30,960 Speaker 2: launch relatively low, and that thing's gonna be out there chasing. 94 00:04:31,160 --> 00:04:33,680 Speaker 2: It's gonna be easy to hit stingers. It's your fair 95 00:04:33,720 --> 00:04:36,839 Speaker 2: way finder for those Open championships. Need to carry it 96 00:04:36,880 --> 00:04:39,480 Speaker 2: down there two forty hit different trajectories, run it out, 97 00:04:39,560 --> 00:04:42,279 Speaker 2: chase it out there to two sixty to two eighty 98 00:04:42,320 --> 00:04:45,279 Speaker 2: whatever for the faster swing speed players. Then we got 99 00:04:45,279 --> 00:04:49,479 Speaker 2: the three. The three is going to be a club 100 00:04:49,560 --> 00:04:52,520 Speaker 2: that you know, you could probably hit the two, Shane, 101 00:04:52,960 --> 00:04:55,080 Speaker 2: You know the two's too much for me. Okay, the 102 00:04:55,120 --> 00:04:57,719 Speaker 2: three is gonna be more in the sweet spot for me. 103 00:04:58,160 --> 00:05:00,320 Speaker 2: This is gonna be my club that I can lie 104 00:05:00,360 --> 00:05:04,359 Speaker 2: at two point fifty. It's gonna have obviously lower spin 105 00:05:04,480 --> 00:05:06,839 Speaker 2: than a hybrid or high loft a fairy would, but 106 00:05:07,080 --> 00:05:09,320 Speaker 2: it's gonna give me more launch, more spin, a little 107 00:05:09,360 --> 00:05:12,000 Speaker 2: more forgiveness. Then let's say if I play the three 108 00:05:12,040 --> 00:05:16,160 Speaker 2: iron right, so, but because the flat face, I'm gonna 109 00:05:16,160 --> 00:05:18,080 Speaker 2: be able to use off the te then if I 110 00:05:18,120 --> 00:05:21,360 Speaker 2: have a decent lie, decent conditions into a par five, 111 00:05:21,440 --> 00:05:23,640 Speaker 2: gotta get up by the green. Maybe if the conditions 112 00:05:23,680 --> 00:05:25,880 Speaker 2: allow for it, get it on the green from about 113 00:05:25,880 --> 00:05:28,599 Speaker 2: two fifty carry or so, I'm gonna have that option 114 00:05:28,680 --> 00:05:32,360 Speaker 2: in the bag. And then the four Shane goes high 115 00:05:32,680 --> 00:05:36,000 Speaker 2: and so even those called the ie driving iron for 116 00:05:36,080 --> 00:05:38,440 Speaker 2: the listeners out there, the four iron, and we're seeing 117 00:05:38,440 --> 00:05:42,560 Speaker 2: this very much so in the right out of the 118 00:05:42,600 --> 00:05:45,000 Speaker 2: gate with our tour players are using it as a 119 00:05:45,040 --> 00:05:49,520 Speaker 2: foe iron replacement. Corey Connors want an ultimate golf flusher 120 00:05:49,560 --> 00:05:51,919 Speaker 2: out there, which is like, okay, he doesn't need a 121 00:05:51,920 --> 00:05:56,039 Speaker 2: four iron replacement with a driving iron type club. He 122 00:05:56,120 --> 00:05:59,360 Speaker 2: put it in the bag immediately. This is in my bag, Shane. 123 00:05:59,440 --> 00:06:02,240 Speaker 2: Is my new is the Idi Foreurn with the Tour 124 00:06:02,360 --> 00:06:06,280 Speaker 2: ninety X shaft in it, and I'm hitting some fantastic shots. 125 00:06:06,320 --> 00:06:06,440 Speaker 1: Man. 126 00:06:06,480 --> 00:06:08,520 Speaker 2: The fore iron is that club in my bag for me. 127 00:06:09,160 --> 00:06:11,720 Speaker 2: It's a little fragile if if I'm flushing it, if 128 00:06:11,760 --> 00:06:15,080 Speaker 2: I got some speed, if it's warm out, okay. 129 00:06:14,880 --> 00:06:17,080 Speaker 1: Yeah, spot, I could do it. Spot in the bag, 130 00:06:18,200 --> 00:06:19,679 Speaker 1: but it's my fragile spot. 131 00:06:20,080 --> 00:06:22,760 Speaker 2: And so the Idi has been my Idi fourn has 132 00:06:22,800 --> 00:06:23,520 Speaker 2: been my savior. 133 00:06:23,560 --> 00:06:23,800 Speaker 1: There. 134 00:06:24,040 --> 00:06:28,480 Speaker 2: So these three different lofts all accomplished very different goals, 135 00:06:28,560 --> 00:06:33,600 Speaker 2: each uniquely optimized. The loss are seventeen, twenty and twenty 136 00:06:33,640 --> 00:06:36,719 Speaker 2: three and uh man, oh man, we've had great success 137 00:06:36,760 --> 00:06:37,880 Speaker 2: on the tour so far. 138 00:06:37,960 --> 00:06:39,159 Speaker 1: Early it's very very early. 139 00:06:39,880 --> 00:06:42,240 Speaker 3: Yeah, early on tour. I mean, guys head it in 140 00:06:42,240 --> 00:06:43,800 Speaker 3: the bag at the US Open. I mean you don't 141 00:06:43,800 --> 00:06:48,160 Speaker 3: necessarily think about maybe Oakmand in traditional conditions, you'd see 142 00:06:48,160 --> 00:06:51,200 Speaker 3: players maybe wanting to run balls out, But I don't 143 00:06:51,200 --> 00:06:54,760 Speaker 3: think it's screams wet Oakmont to me. Yeah, players were 144 00:06:54,760 --> 00:06:56,160 Speaker 3: throwing it in the bag and playing it for the 145 00:06:56,200 --> 00:06:57,080 Speaker 3: week at the US Open. 146 00:06:57,440 --> 00:06:59,440 Speaker 2: Yeah, I mean Victor put the three iron right in 147 00:07:00,800 --> 00:07:07,440 Speaker 2: and so he's a great example. Corey Connor's, Brian Campbell, jeez, 148 00:07:07,520 --> 00:07:10,680 Speaker 2: I mean Lori Canter put it. Has a couple of 149 00:07:10,720 --> 00:07:12,640 Speaker 2: them in the bag, and the two and the three, 150 00:07:13,000 --> 00:07:15,000 Speaker 2: and again each of these is just I just love 151 00:07:15,080 --> 00:07:17,240 Speaker 2: that we have the ability to have these different options. 152 00:07:17,280 --> 00:07:19,320 Speaker 2: So we have some of the players playing the two 153 00:07:19,400 --> 00:07:21,880 Speaker 2: is the driving Club, a lot of them in the three. 154 00:07:22,080 --> 00:07:24,040 Speaker 2: Then we got a players like Corey Connor's playing the 155 00:07:24,080 --> 00:07:27,840 Speaker 2: four as straight up just legit foreign replacement. And with 156 00:07:27,920 --> 00:07:30,240 Speaker 2: how we did the loss and the lengths and the 157 00:07:30,360 --> 00:07:34,320 Speaker 2: launch and the spin, it it fits in seamlessly. So 158 00:07:34,600 --> 00:07:37,480 Speaker 2: We've had these solutions, sheine, where I've done it myself, 159 00:07:37,520 --> 00:07:40,520 Speaker 2: where I'd play like that, I five thirty four iron 160 00:07:40,560 --> 00:07:42,440 Speaker 2: and then I got my blueprint fore iron, and I'm 161 00:07:43,120 --> 00:07:45,320 Speaker 2: psychologically it's a little weird to have two foreigns in 162 00:07:45,360 --> 00:07:45,680 Speaker 2: the bag. 163 00:07:45,760 --> 00:07:47,560 Speaker 1: You know, I think that as well right now. 164 00:07:47,640 --> 00:07:49,400 Speaker 3: Yes, saw Hith have two of the same irons, but 165 00:07:49,440 --> 00:07:52,760 Speaker 3: they went different distances. You know, what you mentioned crossover, 166 00:07:52,880 --> 00:07:55,880 Speaker 3: and as I've said, I've been a crossover player since 167 00:07:55,920 --> 00:07:58,280 Speaker 3: they first came out. I mean I had I've played 168 00:07:58,320 --> 00:07:59,960 Speaker 3: the two iron, I played the three iron. I've played 169 00:08:00,080 --> 00:08:02,960 Speaker 3: both at times. But it feels like what you're saying 170 00:08:03,000 --> 00:08:06,720 Speaker 3: with Idi is it almost feels and looks and maybe 171 00:08:06,720 --> 00:08:10,400 Speaker 3: even sounds closer to what a traditional iron will play like, 172 00:08:10,520 --> 00:08:12,679 Speaker 3: yet not sacrificing distance. 173 00:08:12,760 --> 00:08:14,040 Speaker 1: Is that fair to say? Yes? 174 00:08:14,240 --> 00:08:17,000 Speaker 2: Yeah, So when you first set it down, Shane, what 175 00:08:17,040 --> 00:08:19,560 Speaker 2: you're gonna notice is the blade length is way shorter 176 00:08:19,640 --> 00:08:21,840 Speaker 2: than our crossover. So these comparisons are going to be 177 00:08:21,840 --> 00:08:25,640 Speaker 2: to crossover. It's it's about twenty percent shorter. And then 178 00:08:25,680 --> 00:08:27,560 Speaker 2: obviously you're what you're gonna see when you first set 179 00:08:27,560 --> 00:08:29,800 Speaker 2: it down or look at it in the bag, is 180 00:08:29,840 --> 00:08:33,680 Speaker 2: the soul is substantially wider, So we're pulling the seat 181 00:08:34,160 --> 00:08:37,720 Speaker 2: so way shorter blade length, so it's gonna feel more 182 00:08:38,000 --> 00:08:41,040 Speaker 2: like your irons from a closure standpoint, like the offset 183 00:08:41,040 --> 00:08:43,640 Speaker 2: of the CG of the shaft. Pick it up, waggle it, 184 00:08:43,760 --> 00:08:48,440 Speaker 2: close your eyes, swing it, make impact with it. It's 185 00:08:48,480 --> 00:08:53,320 Speaker 2: gonna have that sensation that the kinetics, what you feel 186 00:08:53,320 --> 00:08:55,040 Speaker 2: through your hand is gonna feel more like a long 187 00:08:55,080 --> 00:08:58,679 Speaker 2: iron because we shorten that blade length up wider soul. 188 00:08:58,960 --> 00:09:01,280 Speaker 2: That's gonna pull the seed back a little bit, boost 189 00:09:01,320 --> 00:09:05,080 Speaker 2: the inertia. And one of the big things, and this 190 00:09:05,160 --> 00:09:08,400 Speaker 2: is an advantage, big advantage of the original rapture driving 191 00:09:08,400 --> 00:09:11,480 Speaker 2: iron chain, is that one of the challenges with driving 192 00:09:11,480 --> 00:09:14,319 Speaker 2: iron type clubs is you get that little lie in 193 00:09:14,400 --> 00:09:16,120 Speaker 2: the rough where the ball sitting up and you hit 194 00:09:16,160 --> 00:09:18,760 Speaker 2: it high in the face and it goes absolutely nowhere, 195 00:09:20,520 --> 00:09:23,400 Speaker 2: falls out of the sky. So we put a lot 196 00:09:23,440 --> 00:09:27,560 Speaker 2: of emphasis on improving what's called the IXX and this 197 00:09:27,600 --> 00:09:30,960 Speaker 2: is the inertia that helps you reduce the gear effect, 198 00:09:31,679 --> 00:09:35,040 Speaker 2: preserve ball speed, preserve your launch and spin even if 199 00:09:35,120 --> 00:09:37,120 Speaker 2: you hit a little high on the face and low 200 00:09:37,200 --> 00:09:40,440 Speaker 2: on the face. This is super important in a driving 201 00:09:40,760 --> 00:09:43,880 Speaker 2: iron style of club, and so what you see with 202 00:09:44,000 --> 00:09:47,560 Speaker 2: the shaping little squatier, shorter heel to toe, a little 203 00:09:47,640 --> 00:09:51,040 Speaker 2: less offset, so it blends more in with your better 204 00:09:51,040 --> 00:09:55,480 Speaker 2: player irons. And then that wider soul in how the 205 00:09:55,520 --> 00:09:58,440 Speaker 2: mass is distributed helps you give you more forgiveness if 206 00:09:58,480 --> 00:09:59,640 Speaker 2: you hit a little high in the face. 207 00:10:00,800 --> 00:10:03,160 Speaker 3: What was some of the feedback in terms of crossover 208 00:10:03,200 --> 00:10:06,680 Speaker 3: from tour players that maybe got the team thinking about IDI. 209 00:10:07,280 --> 00:10:11,480 Speaker 2: Yeah, I think it was a couple things. One, we 210 00:10:11,559 --> 00:10:15,160 Speaker 2: have the trajectory tuning sleeve and crossover, but we couldn't 211 00:10:15,480 --> 00:10:18,480 Speaker 2: always get to like the loft and lie they needed. 212 00:10:18,760 --> 00:10:22,600 Speaker 2: So while the trajectory tuning sleeve was a great tool 213 00:10:22,679 --> 00:10:26,880 Speaker 2: and feature in that club to help the consumer and 214 00:10:26,920 --> 00:10:29,320 Speaker 2: the fitter and the fitting bait to try different little 215 00:10:29,360 --> 00:10:33,000 Speaker 2: different loft and lie configurations, we couldn't bend them enough 216 00:10:33,040 --> 00:10:36,679 Speaker 2: to hit different lingles. So actually an advantage of crossover 217 00:10:36,800 --> 00:10:39,520 Speaker 2: now or the IDI now Shane, when you look at 218 00:10:39,559 --> 00:10:41,840 Speaker 2: it has a very big hozzle notch in it, which 219 00:10:41,880 --> 00:10:44,480 Speaker 2: is kind of classic for us at ping. That helps 220 00:10:44,520 --> 00:10:48,199 Speaker 2: us hit our entire lingle color code range. So we 221 00:10:48,280 --> 00:10:53,360 Speaker 2: prioritize the color code fitting over the trajectory tuning sleeve, 222 00:10:53,720 --> 00:10:55,640 Speaker 2: and we view that it's going to be a positive 223 00:10:55,640 --> 00:10:59,600 Speaker 2: benefit now and you as a consumer out there, now 224 00:10:59,600 --> 00:11:02,000 Speaker 2: you can just order these at the color code of 225 00:11:02,040 --> 00:11:05,200 Speaker 2: your irons and they'll work fantastic. This is a big 226 00:11:05,240 --> 00:11:08,080 Speaker 2: deal for me getting mine dialed in is making sure 227 00:11:08,120 --> 00:11:09,760 Speaker 2: I could hit hit the right color code, So that 228 00:11:09,800 --> 00:11:14,680 Speaker 2: was number one. Number two was having it go low 229 00:11:14,800 --> 00:11:18,040 Speaker 2: enough for the long iron for the in the two 230 00:11:18,080 --> 00:11:20,600 Speaker 2: iron right, so we wanted to make that two iron 231 00:11:20,640 --> 00:11:24,559 Speaker 2: club go super duper low. Number three was more forgiveness 232 00:11:24,600 --> 00:11:26,800 Speaker 2: when you impacted it high and low on the face. 233 00:11:27,240 --> 00:11:30,319 Speaker 2: Number four shorter blade length. That was a really big 234 00:11:30,360 --> 00:11:33,200 Speaker 2: deal for the tour players is they just wanted something 235 00:11:33,559 --> 00:11:36,560 Speaker 2: with a lot shorter blade length. And I think when 236 00:11:36,640 --> 00:11:40,000 Speaker 2: they were conceptualizing that and trying to describe that, Shaine, 237 00:11:40,040 --> 00:11:42,400 Speaker 2: it was both the look but then also the feel. 238 00:11:42,520 --> 00:11:45,360 Speaker 2: They wanted the feel of it to match their irons. 239 00:11:45,920 --> 00:11:47,960 Speaker 3: I mean, correct me if I'm wrong here. It feels 240 00:11:48,000 --> 00:11:51,640 Speaker 3: like this is maybe the most unique club ping is 241 00:11:51,679 --> 00:11:54,320 Speaker 3: made in a while. I mean, you think about you know, 242 00:11:54,360 --> 00:11:57,600 Speaker 3: you Go Rapture Crossover. It was a different golf club, 243 00:11:57,840 --> 00:12:01,400 Speaker 3: obviously with a lot of new technology, but had similar characteristics. 244 00:12:01,400 --> 00:12:03,160 Speaker 3: I mean, you think about you know, ever you would, 245 00:12:03,280 --> 00:12:05,840 Speaker 3: it's going to look similar to you know, previous iterations 246 00:12:05,960 --> 00:12:07,240 Speaker 3: of Fairywoods. 247 00:12:06,720 --> 00:12:07,480 Speaker 1: Or all in the family. 248 00:12:07,760 --> 00:12:10,520 Speaker 3: When you look at IDI, this looks like a golf 249 00:12:10,520 --> 00:12:13,480 Speaker 3: club that has never existed in the Pink family before. 250 00:12:13,520 --> 00:12:15,040 Speaker 3: I mean, it seems like it's almost like a whole 251 00:12:15,080 --> 00:12:15,720 Speaker 3: new category. 252 00:12:15,840 --> 00:12:18,280 Speaker 2: Yeah, totally, And that's what made this project super fun. 253 00:12:19,000 --> 00:12:21,319 Speaker 2: The lead engineer, Mark blocks him on this. He was 254 00:12:21,640 --> 00:12:25,160 Speaker 2: able to kind of start from scratch, right, And I 255 00:12:25,200 --> 00:12:28,200 Speaker 2: think you're right, Shane, Like a lot of our product 256 00:12:28,280 --> 00:12:34,160 Speaker 2: categories were there might be a major innovative technology and 257 00:12:34,200 --> 00:12:38,720 Speaker 2: the construction of it, but the profile might look the same, 258 00:12:38,840 --> 00:12:41,720 Speaker 2: or making a little little tweaks and how we execute 259 00:12:41,720 --> 00:12:44,320 Speaker 2: the trajectory, tuning sleeve and things of that nature. We 260 00:12:44,320 --> 00:12:46,760 Speaker 2: were able to start the IDI project kind of from scratch, 261 00:12:47,360 --> 00:12:51,360 Speaker 2: reimagine what problems we need to solve here, really anchor 262 00:12:51,400 --> 00:12:54,360 Speaker 2: down with our tour players, which Shane, it's been so 263 00:12:54,520 --> 00:12:56,160 Speaker 2: fun to see how many of these are in play 264 00:12:56,160 --> 00:12:58,640 Speaker 2: out of the gate. I was very bullish on the ID. 265 00:12:58,760 --> 00:13:01,360 Speaker 2: I if I view our club like a like a 266 00:13:01,360 --> 00:13:03,120 Speaker 2: stock pick, you know, at the beginning of the year, 267 00:13:03,160 --> 00:13:05,040 Speaker 2: I'm like, Okay, id eye is gonna be a sleeper. 268 00:13:05,480 --> 00:13:07,559 Speaker 1: Id Ey is off to a really great start. 269 00:13:07,920 --> 00:13:09,600 Speaker 3: I mean that is it's it's so cool. I mean, 270 00:13:09,720 --> 00:13:11,800 Speaker 3: and you know I always go does already approve? 271 00:13:11,920 --> 00:13:13,760 Speaker 1: Right? And when you've got them. 272 00:13:13,600 --> 00:13:16,000 Speaker 3: Like immediately in the bag, I know you're you're immediately 273 00:13:16,000 --> 00:13:18,400 Speaker 3: a found a fan. What about sound and feel for 274 00:13:18,440 --> 00:13:21,200 Speaker 3: these golf clubs, I mean, is it as similar to 275 00:13:21,240 --> 00:13:23,440 Speaker 3: a Is it a similar to like a five hundred 276 00:13:23,440 --> 00:13:25,560 Speaker 3: series Iron? Is it a little bit more like an 277 00:13:25,559 --> 00:13:28,280 Speaker 3: I series Iron? Is it kind of own feel and sound? 278 00:13:28,679 --> 00:13:31,040 Speaker 2: Yeah, it's got a little bit more towards the I 279 00:13:31,200 --> 00:13:33,800 Speaker 2: five hundred series Iron like our I five thirty. Because 280 00:13:33,800 --> 00:13:36,000 Speaker 2: the face is moving, it's flexing a lot. It's got 281 00:13:36,040 --> 00:13:40,120 Speaker 2: them barraging C three hundred. This material is used in 282 00:13:40,240 --> 00:13:43,439 Speaker 2: landing gear Shane because it's super flexibook and with stand 283 00:13:43,480 --> 00:13:46,079 Speaker 2: impacts a lot. The face is thinner than the crossover. 284 00:13:46,440 --> 00:13:49,720 Speaker 2: It's five percent thinner. But we were able to engineer 285 00:13:49,760 --> 00:13:53,280 Speaker 2: in brand new technology Shane called We're we're calling it 286 00:13:53,440 --> 00:13:57,840 Speaker 2: inner air, and there's actually a kind of a bag 287 00:13:58,040 --> 00:14:01,480 Speaker 2: inside the head that's feeling with air. So it's super 288 00:14:01,600 --> 00:14:06,520 Speaker 2: lightweight and it dampens vibrations substantially so that we can 289 00:14:06,559 --> 00:14:09,240 Speaker 2: have a very thin face, very thin wall kind of 290 00:14:09,240 --> 00:14:14,600 Speaker 2: structure to it without any undesired acoustics and sound. So 291 00:14:14,640 --> 00:14:17,880 Speaker 2: it's very unique. And again, I think, you know, kind 292 00:14:17,880 --> 00:14:20,640 Speaker 2: of similar to I forty Shane, where you want to 293 00:14:20,680 --> 00:14:24,360 Speaker 2: have this, you know, I think doctor Sasha Mackenzie calls 294 00:14:24,400 --> 00:14:28,240 Speaker 2: it your perception coupling action. It's like you want to 295 00:14:28,280 --> 00:14:31,560 Speaker 2: have the sound match how the club looks and how 296 00:14:31,600 --> 00:14:34,640 Speaker 2: your brain thinks it's going to behave. And I really 297 00:14:34,680 --> 00:14:36,600 Speaker 2: think we nailed that with the id I. It's it's 298 00:14:36,720 --> 00:14:40,120 Speaker 2: it's a nice sound. It sounds powerful but not glassy 299 00:14:40,200 --> 00:14:42,880 Speaker 2: and not clicky, and it's kind of what you expect 300 00:14:42,880 --> 00:14:44,840 Speaker 2: from this type of club, like like you want it 301 00:14:44,880 --> 00:14:46,960 Speaker 2: to have a little bit of pop to it, little 302 00:14:47,000 --> 00:14:49,680 Speaker 2: ball speed to it, and it does, but not in 303 00:14:49,720 --> 00:14:51,000 Speaker 2: any undesirable way. 304 00:14:51,680 --> 00:14:54,040 Speaker 3: Got to send Michael Jordan a set of these shutters 305 00:14:54,400 --> 00:14:56,160 Speaker 3: a little bit of air in the golf clubs, right, 306 00:14:56,200 --> 00:14:58,520 Speaker 3: So we talked a little bit about tour players, what 307 00:14:58,560 --> 00:15:01,000 Speaker 3: about the everyday player, you know, the the everyday golfer 308 00:15:01,000 --> 00:15:03,760 Speaker 3: that's going out and considering maybe you know, kind of 309 00:15:03,760 --> 00:15:06,840 Speaker 3: going with the Combo said, where does IDI fit for 310 00:15:06,960 --> 00:15:10,160 Speaker 3: the everyday twelve handicap in terms of what they might 311 00:15:10,200 --> 00:15:13,040 Speaker 3: be looking for in that longer portion of the golf bag. 312 00:15:13,440 --> 00:15:16,600 Speaker 2: I think the four is a great option for everyday 313 00:15:16,600 --> 00:15:19,200 Speaker 2: player to look at. Is simply just your straight up 314 00:15:19,200 --> 00:15:22,200 Speaker 2: foreign replacement, right, and so you can go out and 315 00:15:22,240 --> 00:15:25,160 Speaker 2: hit it, demo it, try it out. With a lot 316 00:15:25,160 --> 00:15:28,320 Speaker 2: of great shopt options, you and your fitter can also 317 00:15:28,520 --> 00:15:31,880 Speaker 2: lean upon our tool and copilot. So Shane, one of 318 00:15:31,920 --> 00:15:34,080 Speaker 2: the fun things with the Gaping App, which I know 319 00:15:34,120 --> 00:15:36,080 Speaker 2: we talk a lot about in terms of building your 320 00:15:36,080 --> 00:15:39,600 Speaker 2: whole bag out, we never got the crossover into our 321 00:15:39,640 --> 00:15:41,920 Speaker 2: algorithms and all that stuff with the Gaping App. It's 322 00:15:42,040 --> 00:15:44,640 Speaker 2: a little bit of a niche club, you know, different 323 00:15:44,680 --> 00:15:49,560 Speaker 2: trajectory profiles to it. But we're very excited with the 324 00:15:49,640 --> 00:15:53,280 Speaker 2: launch of the IDI and I two forty at the 325 00:15:53,320 --> 00:15:56,000 Speaker 2: same time is to have both of those now in 326 00:15:56,040 --> 00:15:59,280 Speaker 2: the Gaping App. So now you in the Gaping App, 327 00:15:59,320 --> 00:16:02,440 Speaker 2: you can get a recommendation and do some little what 328 00:16:02,520 --> 00:16:06,800 Speaker 2: if experiments like where what will the trajectory be with 329 00:16:06,880 --> 00:16:08,720 Speaker 2: the I d I four iron and figure out if 330 00:16:08,720 --> 00:16:11,520 Speaker 2: that's something you want to consider, and then the three iron, 331 00:16:11,560 --> 00:16:14,080 Speaker 2: Shane is gonna be the I D I three. It's 332 00:16:14,120 --> 00:16:15,880 Speaker 2: gonna be a great club. Again if you if you 333 00:16:15,920 --> 00:16:19,240 Speaker 2: have ample mount of speed, you're looking for a T 334 00:16:19,400 --> 00:16:23,200 Speaker 2: shot club. I know so many players, whether it's Arizona 335 00:16:23,240 --> 00:16:26,000 Speaker 2: Golf or in other parts of the country, that need 336 00:16:26,080 --> 00:16:28,880 Speaker 2: a really good T shot club. And occasionally you need 337 00:16:28,920 --> 00:16:31,400 Speaker 2: it on the long part three or a second shot 338 00:16:31,440 --> 00:16:32,240 Speaker 2: to the part five. 339 00:16:33,000 --> 00:16:33,360 Speaker 1: Uh. 340 00:16:33,400 --> 00:16:34,960 Speaker 2: And then if you have a lot of speed. I 341 00:16:35,240 --> 00:16:38,360 Speaker 2: got a member at my club, Shane, former baseball player, 342 00:16:38,640 --> 00:16:42,200 Speaker 2: professional baseball player, and he drivers too much for him 343 00:16:42,240 --> 00:16:46,960 Speaker 2: on nearly every hole Arizona Golf. He's wearing out. He's 344 00:16:47,040 --> 00:16:49,960 Speaker 2: just wearing out the You know he will wear out 345 00:16:50,000 --> 00:16:52,000 Speaker 2: the I D I two iron when you know when 346 00:16:52,040 --> 00:16:54,960 Speaker 2: he gets it. So, uh, that's a that's a that's 347 00:16:54,960 --> 00:16:58,080 Speaker 2: a great option. The the two is pretty spicy though. 348 00:16:58,120 --> 00:17:01,000 Speaker 2: You gotta you gotta have some heat to to send 349 00:17:01,000 --> 00:17:02,640 Speaker 2: that thing out there. So the three and the four 350 00:17:02,680 --> 00:17:05,320 Speaker 2: are gonna be fantastic options for the every day offer. 351 00:17:05,480 --> 00:17:07,040 Speaker 2: And if you got the speed, take a look at 352 00:17:07,040 --> 00:17:07,359 Speaker 2: the two. 353 00:17:08,160 --> 00:17:10,000 Speaker 3: You talk a little bit about gapping. I think one 354 00:17:10,040 --> 00:17:12,480 Speaker 3: thing people wonder about in terms of like a driving iron, 355 00:17:12,480 --> 00:17:14,000 Speaker 3: and I think it's fair to call this a driving 356 00:17:14,040 --> 00:17:17,680 Speaker 3: iron with IDI, is if I go from five to four, 357 00:17:18,400 --> 00:17:20,080 Speaker 3: does the numbers massively jump? 358 00:17:20,359 --> 00:17:20,439 Speaker 2: Like? 359 00:17:20,480 --> 00:17:21,280 Speaker 1: Have you seen that? 360 00:17:21,880 --> 00:17:23,080 Speaker 3: I don't want to call it an issue, but do 361 00:17:23,160 --> 00:17:25,240 Speaker 3: you see that as something people have to think about 362 00:17:25,320 --> 00:17:27,360 Speaker 3: or when they jump into copilot or they jump into 363 00:17:27,400 --> 00:17:29,920 Speaker 3: gapping app just to kind of consider when they're looking 364 00:17:29,920 --> 00:17:32,760 Speaker 3: at maybe the numbers from you know, if you hit it, 365 00:17:32,960 --> 00:17:35,280 Speaker 3: let's say you hit it two sixty off the tee 366 00:17:36,040 --> 00:17:37,600 Speaker 3: and then you've got to use those four and five 367 00:17:37,600 --> 00:17:40,600 Speaker 3: irons occasionally into part fours. What's that gapping look like 368 00:17:40,640 --> 00:17:43,320 Speaker 3: between maybe a I two forty four iron to the 369 00:17:43,520 --> 00:17:46,640 Speaker 3: id I or sorry I the two forty five iron 370 00:17:46,640 --> 00:17:46,920 Speaker 3: to an. 371 00:17:46,920 --> 00:17:47,520 Speaker 1: Five iron two? 372 00:17:47,920 --> 00:17:50,879 Speaker 2: Yeah, no, it's that was actually a really big thing 373 00:17:50,920 --> 00:17:53,280 Speaker 2: we tried to focus on with the IDI In a 374 00:17:53,280 --> 00:17:55,240 Speaker 2: couple of ways. We did is so that it does 375 00:17:55,320 --> 00:17:58,560 Speaker 2: gap seamlessly. I've seen this with my own bag. I 376 00:17:59,400 --> 00:18:04,159 Speaker 2: went right from the blueprint. I've replaced my blueprint S 377 00:18:04,280 --> 00:18:08,439 Speaker 2: four iron with the id I foe iron. Everything stock 378 00:18:08,800 --> 00:18:13,560 Speaker 2: so twenty three degree stock loft and also Shane stock length. 379 00:18:14,359 --> 00:18:18,080 Speaker 2: So one of the variables that Mark, the lead designer, 380 00:18:18,119 --> 00:18:22,800 Speaker 2: worked on was short shortened, shortening the standard lengths a 381 00:18:22,800 --> 00:18:26,159 Speaker 2: little bit so when you set them down. That was 382 00:18:26,200 --> 00:18:28,760 Speaker 2: another thing, a little piece of feedback from our tour 383 00:18:28,800 --> 00:18:31,840 Speaker 2: players like, hey, the blade lengths long, then the club 384 00:18:32,240 --> 00:18:34,880 Speaker 2: is a little bit too long, right, So we kind 385 00:18:34,880 --> 00:18:36,600 Speaker 2: of shortened it up so now it feels more like 386 00:18:36,640 --> 00:18:38,280 Speaker 2: a long iron. That does a couple of things. That 387 00:18:38,320 --> 00:18:44,000 Speaker 2: helps with gapping because that because the length progression now 388 00:18:44,160 --> 00:18:47,320 Speaker 2: matches your long irons a little bit more, and then 389 00:18:47,359 --> 00:18:51,800 Speaker 2: the four having plenty of loft is been seamless. So 390 00:18:51,960 --> 00:18:55,000 Speaker 2: both for myself Corey Connors, I think his specs are 391 00:18:55,359 --> 00:19:00,879 Speaker 2: exactly just stock twenty three degrees our stock length. And 392 00:19:01,000 --> 00:19:03,480 Speaker 2: what you're going to see from the Foreshane is that 393 00:19:03,680 --> 00:19:07,920 Speaker 2: not necessarily that it's going to go massively further than 394 00:19:07,920 --> 00:19:09,840 Speaker 2: maybe your I two forty four inn. It's going to 395 00:19:09,880 --> 00:19:12,439 Speaker 2: help you get the ball in their air easier and 396 00:19:12,560 --> 00:19:15,400 Speaker 2: be more forgiving. So your your percentage of the time 397 00:19:15,440 --> 00:19:18,440 Speaker 2: that you're hitting high quality shots, which is a good 398 00:19:18,520 --> 00:19:21,639 Speaker 2: metric to think about with your long irons, is going 399 00:19:21,720 --> 00:19:22,160 Speaker 2: to go up. 400 00:19:23,200 --> 00:19:25,960 Speaker 3: I think something that we've talked a lot about in 401 00:19:26,040 --> 00:19:28,480 Speaker 3: terms of fitting is the open mindedness to go get 402 00:19:28,480 --> 00:19:31,040 Speaker 3: fit right and I think that's something that you know, 403 00:19:31,080 --> 00:19:32,879 Speaker 3: golfers go in with an idea of this is the 404 00:19:32,880 --> 00:19:35,280 Speaker 3: club I want to play, which is I think great 405 00:19:35,359 --> 00:19:37,159 Speaker 3: to have on in the back of your mind when 406 00:19:37,200 --> 00:19:39,439 Speaker 3: you go in and do this. But you know, you 407 00:19:39,480 --> 00:19:43,040 Speaker 3: think about, you know, the incredible success of the fairy 408 00:19:43,080 --> 00:19:44,920 Speaker 3: Woods high Loft, the fairy Woods. You think about the 409 00:19:44,960 --> 00:19:47,479 Speaker 3: success of the Hybrid. You think about the success of 410 00:19:47,520 --> 00:19:50,160 Speaker 3: the Irons, depending on if you're a maybe a higher 411 00:19:50,160 --> 00:19:53,080 Speaker 3: handicap playeror lower handicapp player. Now you have idi to 412 00:19:53,160 --> 00:19:56,000 Speaker 3: throw in there as well. I think about fitting in 413 00:19:56,119 --> 00:19:58,600 Speaker 3: terms of taking the time for the top parts of 414 00:19:58,600 --> 00:20:01,440 Speaker 3: your bag and making sure or it's adequate enough when 415 00:20:01,440 --> 00:20:03,800 Speaker 3: you go get fit to think about all these options 416 00:20:03,880 --> 00:20:06,640 Speaker 3: because the options continue to expand, which means you can 417 00:20:06,720 --> 00:20:09,280 Speaker 3: really get dialed on exactly the right club for how 418 00:20:09,359 --> 00:20:12,600 Speaker 3: you play conditions you play, swing speed obviously, do you 419 00:20:12,640 --> 00:20:14,120 Speaker 3: possess Yeah. 420 00:20:14,160 --> 00:20:17,000 Speaker 2: I mean it's we're in a very fun time in 421 00:20:17,280 --> 00:20:19,240 Speaker 2: the golf world, in the golf equipment world. I think 422 00:20:19,240 --> 00:20:23,200 Speaker 2: consumers have so many options out there for those transition clubs. Shane, 423 00:20:23,200 --> 00:20:26,760 Speaker 2: I think I'm I'm a big fan. If it warrants 424 00:20:26,760 --> 00:20:29,680 Speaker 2: it for you the golfer out there, the listener out there, 425 00:20:29,880 --> 00:20:32,400 Speaker 2: to get a couple options in this part of the bag, 426 00:20:33,040 --> 00:20:35,760 Speaker 2: Like maybe you want to have a seven wood or 427 00:20:35,880 --> 00:20:40,160 Speaker 2: nine wood for certain conditions, certain times a year. Maybe 428 00:20:40,200 --> 00:20:42,960 Speaker 2: if you're traveling or things of that nature, then you 429 00:20:43,080 --> 00:20:45,600 Speaker 2: have an IDI three iron or four armed you throw 430 00:20:45,640 --> 00:20:49,520 Speaker 2: in the bag. I know, I usually travel with sixteen 431 00:20:49,960 --> 00:20:53,160 Speaker 2: sixteen clubs in my trunk, and I'm always swapping out 432 00:20:53,760 --> 00:20:56,159 Speaker 2: whether you know, ID I three iron, that won't be 433 00:20:56,160 --> 00:20:58,840 Speaker 2: in my bag for every tournament. I'll put the five. 434 00:20:59,040 --> 00:21:01,440 Speaker 2: I'll put my G four forty four wood in there 435 00:21:02,359 --> 00:21:05,159 Speaker 2: for some tournaments and swap it out depending on the conditions. 436 00:21:06,119 --> 00:21:08,680 Speaker 2: So I just it's fantastic. Yes, it could be a 437 00:21:08,720 --> 00:21:12,679 Speaker 2: little overwhelming, but that's why we have tools like Copilot. 438 00:21:12,760 --> 00:21:16,480 Speaker 2: We train our fitters and folks out here listen to 439 00:21:16,520 --> 00:21:18,919 Speaker 2: the pod can get a little more educated. That was 440 00:21:18,920 --> 00:21:20,600 Speaker 2: a big goal of the pod chain, is that for 441 00:21:21,280 --> 00:21:23,760 Speaker 2: listeners out there to be more educated, so they can 442 00:21:23,840 --> 00:21:27,400 Speaker 2: have a better understanding of this nuance and ask some questions, 443 00:21:27,400 --> 00:21:30,680 Speaker 2: get a little jumpstart when they go in and try 444 00:21:30,720 --> 00:21:33,760 Speaker 2: these clubs and get them dialed in. One fun thing 445 00:21:33,800 --> 00:21:37,600 Speaker 2: about the IDI for listeners to think about is how 446 00:21:37,600 --> 00:21:41,280 Speaker 2: to think about shaft options. And it is working really 447 00:21:41,320 --> 00:21:43,840 Speaker 2: well again with our tour players, and I'll I'm to 448 00:21:43,880 --> 00:21:46,639 Speaker 2: use myself a little bit here personally to build this 449 00:21:46,720 --> 00:21:49,800 Speaker 2: with our hybrid shafts. Right our tour players are putting 450 00:21:49,800 --> 00:21:52,320 Speaker 2: their hybrid shafts in there. They're not putting you know, 451 00:21:52,440 --> 00:21:54,960 Speaker 2: Corey Connors isn't putting his dynamic Gold or whatever he's 452 00:21:55,040 --> 00:21:57,960 Speaker 2: using in there, right so and same for me. I'm 453 00:21:58,000 --> 00:22:01,960 Speaker 2: playing our tour ninety black, our new black version of 454 00:22:02,000 --> 00:22:06,159 Speaker 2: the tour shaft ninety gram in there, and it is 455 00:22:06,240 --> 00:22:09,880 Speaker 2: absolutely fantastic. The blade length is working is a big 456 00:22:09,920 --> 00:22:12,199 Speaker 2: part of the turf interaction. How is it makes it 457 00:22:12,240 --> 00:22:14,439 Speaker 2: feel more consistent like your irons? 458 00:22:16,119 --> 00:22:18,600 Speaker 3: Slower speed players, I mean, is there is this an 459 00:22:18,640 --> 00:22:20,600 Speaker 3: option for them at all? Could they could they lean 460 00:22:20,640 --> 00:22:23,240 Speaker 3: into the four iron and use that in any capacity? 461 00:22:23,359 --> 00:22:26,120 Speaker 2: Yeah, the four the four would be worth looking at, 462 00:22:26,320 --> 00:22:29,720 Speaker 2: but at a certain speed threshold chain you know, you 463 00:22:29,800 --> 00:22:33,040 Speaker 2: need speed to generate spin, and without spin you lose 464 00:22:33,119 --> 00:22:35,240 Speaker 2: kind of the lift on the golf ball that gives 465 00:22:35,240 --> 00:22:38,080 Speaker 2: you peak height. So that's a great spot to look at. 466 00:22:38,119 --> 00:22:42,439 Speaker 2: Our high lofted hybrids and high lofted fairy woods, and 467 00:22:42,600 --> 00:22:45,400 Speaker 2: again gappy app can help give you a little jump 468 00:22:45,400 --> 00:22:47,320 Speaker 2: start to make sure you don't make a mistake. 469 00:22:47,720 --> 00:22:47,919 Speaker 1: You know. 470 00:22:48,000 --> 00:22:49,840 Speaker 2: I think that's that's one of the big things is 471 00:22:50,480 --> 00:22:52,560 Speaker 2: we don't want to fit you into a golf club 472 00:22:52,600 --> 00:22:56,000 Speaker 2: that maybe you do even get hit good in the 473 00:22:56,000 --> 00:22:58,440 Speaker 2: fitting environment, but you get out on the golf course 474 00:22:58,480 --> 00:22:59,440 Speaker 2: doesn't fly high enough. 475 00:23:00,400 --> 00:23:03,240 Speaker 3: I want to like walk around Bandon Dunes in about 476 00:23:03,320 --> 00:23:05,840 Speaker 3: three months and just see how many hide eyes are 477 00:23:05,840 --> 00:23:08,160 Speaker 3: in golf bags. You know, I get so many people 478 00:23:08,160 --> 00:23:10,280 Speaker 3: that ask questions. They'll send me a DM on Instagram 479 00:23:10,600 --> 00:23:13,440 Speaker 3: about going to Scotland or going to Bandon or going 480 00:23:13,440 --> 00:23:15,520 Speaker 3: to you know, Sand Valley or one of these places 481 00:23:15,520 --> 00:23:17,240 Speaker 3: where the golf is different. You know, what, do I 482 00:23:17,520 --> 00:23:20,320 Speaker 3: anything new to to bring? And you know, one of 483 00:23:20,359 --> 00:23:22,640 Speaker 3: my first things I say is do you have ring gloves? 484 00:23:22,880 --> 00:23:25,439 Speaker 3: It's like, basically, you have ring gloves, very important on 485 00:23:25,480 --> 00:23:28,240 Speaker 3: a trip like that. But I do think equipment is 486 00:23:28,240 --> 00:23:32,200 Speaker 3: something people probably bypass occasionally when they're thinking about these trips. 487 00:23:32,520 --> 00:23:35,880 Speaker 3: Rain pants, rain jackets, vests, rain gloves, things like that, 488 00:23:36,240 --> 00:23:38,280 Speaker 3: and there is equipment that can help you on a 489 00:23:38,280 --> 00:23:40,320 Speaker 3: golf trip just as much as something like that can 490 00:23:40,400 --> 00:23:42,480 Speaker 3: help you because the golf is so different than what 491 00:23:42,480 --> 00:23:44,760 Speaker 3: you're gonna play. Maybe if you live in Ohio, you. 492 00:23:44,720 --> 00:23:45,920 Speaker 1: Know totally yeah. 493 00:23:46,040 --> 00:23:48,639 Speaker 2: No, if you're going on your bucket list trip to 494 00:23:49,000 --> 00:23:52,760 Speaker 2: Scotland or Bandon Dunes, I mean, id Eye is a 495 00:23:52,760 --> 00:23:55,440 Speaker 2: great one to look at all the other little ancillary 496 00:23:55,520 --> 00:23:58,960 Speaker 2: gear Shane you mentioned man, get your ziploc bags out, 497 00:23:59,040 --> 00:24:02,240 Speaker 2: you know, your bucket and all that stuff. 498 00:24:02,240 --> 00:24:04,760 Speaker 3: Everything right, the good the best part about those trips 499 00:24:04,800 --> 00:24:06,560 Speaker 3: is when you don't have to use it, right, Yes, 500 00:24:06,560 --> 00:24:08,359 Speaker 3: when you went and spent like four hundred dollars on 501 00:24:08,400 --> 00:24:10,160 Speaker 3: all this stuff and you go, I didn't use any 502 00:24:10,200 --> 00:24:12,199 Speaker 3: of it, but that's uh, then you got lucky with 503 00:24:12,240 --> 00:24:12,600 Speaker 3: the weather. 504 00:24:13,440 --> 00:24:14,600 Speaker 1: One thing with with. 505 00:24:14,520 --> 00:24:16,920 Speaker 3: These types of clubs, and as I mentioned, something really 506 00:24:17,000 --> 00:24:20,359 Speaker 3: new for Ping, and there's so many great players at Ping. 507 00:24:20,760 --> 00:24:23,400 Speaker 3: What's been the reception from like the staff they are 508 00:24:23,440 --> 00:24:26,520 Speaker 3: at Ping, the good players that obviously get excited for 509 00:24:26,560 --> 00:24:28,400 Speaker 3: new equipment. I mean, as id I do you see 510 00:24:28,400 --> 00:24:30,760 Speaker 3: it across the board in terms of players. 511 00:24:30,440 --> 00:24:33,000 Speaker 2: Bags, tons, tons, and we have we have a lot 512 00:24:33,040 --> 00:24:35,720 Speaker 2: of golfers that are playing in all of our local 513 00:24:35,760 --> 00:24:38,639 Speaker 2: amateur events and getting you know, occasionally getting in the 514 00:24:38,680 --> 00:24:41,000 Speaker 2: us J four ball and the mid m and things 515 00:24:41,040 --> 00:24:44,200 Speaker 2: of that nature. And the id I has been uh 516 00:24:44,280 --> 00:24:46,720 Speaker 2: this has been one that when we are working on it, 517 00:24:46,720 --> 00:24:49,600 Speaker 2: it's it's one where you're you're you're waiting for the day, 518 00:24:49,840 --> 00:24:51,720 Speaker 2: you know, when does this baby come out? When can 519 00:24:51,720 --> 00:24:53,919 Speaker 2: I use it in a tournament? And so yeah, for 520 00:24:54,119 --> 00:24:56,439 Speaker 2: with the with the kind of competitive I'll call it 521 00:24:56,480 --> 00:24:59,440 Speaker 2: the competitive golfers have a little bit of speed, uh 522 00:24:59,560 --> 00:25:02,120 Speaker 2: I d I. It's been fantastic. The four iron again 523 00:25:02,160 --> 00:25:04,600 Speaker 2: for me, Shane, this is my fit. This is my 524 00:25:04,840 --> 00:25:07,919 Speaker 2: personal favorite club of the year, you know, for my 525 00:25:08,280 --> 00:25:11,320 Speaker 2: helping my game. So if it was if it was 526 00:25:11,359 --> 00:25:14,240 Speaker 2: the Thriver two years ago, it's the id I four 527 00:25:14,320 --> 00:25:15,360 Speaker 2: Iron for me this year. 528 00:25:15,880 --> 00:25:18,160 Speaker 3: God, we need like a Marty stamp on the pod 529 00:25:18,200 --> 00:25:20,520 Speaker 3: that like comes up like an Oprah's book club. 530 00:25:21,080 --> 00:25:23,000 Speaker 1: Whatever you say, it's my club of the year. 531 00:25:23,080 --> 00:25:26,000 Speaker 3: That's a I Listen, there's there's nothing better than than 532 00:25:26,040 --> 00:25:28,080 Speaker 3: hearing that from somebody that has designed so many great 533 00:25:28,080 --> 00:25:30,760 Speaker 3: golf clubs across the board. And you know, you know me, 534 00:25:30,920 --> 00:25:34,359 Speaker 3: I mean, as I've said, the driving Iron, it was 535 00:25:34,400 --> 00:25:37,400 Speaker 3: a club when I was younger that as a lefty 536 00:25:37,600 --> 00:25:39,520 Speaker 3: wasn't easy to get. Yeah, we were talking about this 537 00:25:39,560 --> 00:25:41,080 Speaker 3: before we got the pod going. You know, there were 538 00:25:41,080 --> 00:25:43,440 Speaker 3: clubs back in the day that I dreamed of having 539 00:25:43,480 --> 00:25:46,840 Speaker 3: as a lefty that weren't available. And when I first 540 00:25:46,880 --> 00:25:50,480 Speaker 3: saw images of ID, I I'm like salivating, you know, 541 00:25:50,520 --> 00:25:52,080 Speaker 3: because it just is a golf club that I'm going 542 00:25:52,160 --> 00:25:54,159 Speaker 3: to use, like the two iron will be a club 543 00:25:54,400 --> 00:25:56,760 Speaker 3: that I will occasionally be playing, Yep, depending on the 544 00:25:56,800 --> 00:25:59,320 Speaker 3: golf tournament. You know, you play these Northeast golf courses 545 00:25:59,320 --> 00:26:02,359 Speaker 3: that have corridors, but they're pretty firm, and if you 546 00:26:02,440 --> 00:26:04,080 Speaker 3: hit them in the right spot, the ball can run 547 00:26:04,080 --> 00:26:05,240 Speaker 3: out thirty or forty yards. 548 00:26:05,440 --> 00:26:06,280 Speaker 1: That's a layup for me. 549 00:26:06,320 --> 00:26:08,359 Speaker 3: I mean, that's an auto put in the bag and 550 00:26:08,400 --> 00:26:10,720 Speaker 3: play it. And I just love the options of two, three, 551 00:26:10,840 --> 00:26:13,760 Speaker 3: four and kind of mixing them with the set, I mean, 552 00:26:13,760 --> 00:26:15,920 Speaker 3: going back to mixed sets being such a big part 553 00:26:15,920 --> 00:26:18,560 Speaker 3: of what ping is and basically the business of ping 554 00:26:18,560 --> 00:26:19,440 Speaker 3: in twenty twenty five. 555 00:26:19,760 --> 00:26:22,680 Speaker 2: Yeah, absolutely, Shane, and we've already seen this on tour. 556 00:26:22,720 --> 00:26:26,120 Speaker 2: But the way we spaced out the specs is there's 557 00:26:26,240 --> 00:26:28,840 Speaker 2: room to play multiple of these crossover We kind of 558 00:26:28,920 --> 00:26:32,560 Speaker 2: view that as you would play like one. Most players 559 00:26:32,600 --> 00:26:34,320 Speaker 2: kind of just had one of those in the bag, 560 00:26:34,960 --> 00:26:37,439 Speaker 2: so the loss were spaced a little bit closer together, 561 00:26:37,680 --> 00:26:39,720 Speaker 2: like two two and a half degrees. But with the 562 00:26:39,760 --> 00:26:42,399 Speaker 2: IDI again we separated the loss a lot, so we 563 00:26:42,480 --> 00:26:45,719 Speaker 2: got eighteen twenty twenty three, and of course we can 564 00:26:45,800 --> 00:26:47,280 Speaker 2: loft and lie them, so we have a little bit 565 00:26:47,320 --> 00:26:49,080 Speaker 2: of wheel room there if you need it twenty one 566 00:26:49,200 --> 00:26:51,720 Speaker 2: or whatever. We can absolutely one hundred percent do that 567 00:26:52,000 --> 00:26:54,560 Speaker 2: full color code range to get them dialed in. But 568 00:26:54,600 --> 00:26:56,800 Speaker 2: there's gonna be and I could definitely see this in 569 00:26:56,840 --> 00:27:00,560 Speaker 2: your bag too, shamee where you might play a couple 570 00:27:00,600 --> 00:27:03,160 Speaker 2: id eyes, right, That's what I'm doing. That's what we're 571 00:27:03,160 --> 00:27:07,040 Speaker 2: already seen on tour. So it's just super fun. 572 00:27:07,080 --> 00:27:07,240 Speaker 1: Man. 573 00:27:07,240 --> 00:27:10,280 Speaker 2: Whether Corey Connors using as a foreign replacement or Victor 574 00:27:10,320 --> 00:27:13,640 Speaker 2: Hoblin uses a t shot club from two fifty, there's 575 00:27:13,680 --> 00:27:16,119 Speaker 2: a This can go a couple of different ways for 576 00:27:16,200 --> 00:27:17,160 Speaker 2: you or you playing both. 577 00:27:18,400 --> 00:27:18,680 Speaker 1: Marty. 578 00:27:18,720 --> 00:27:20,240 Speaker 3: I remember the story back in the day of the 579 00:27:20,600 --> 00:27:23,040 Speaker 3: Apple engineer that had the new iPhone and left it 580 00:27:23,040 --> 00:27:26,320 Speaker 3: in the bar. I found it when you first hit IDI. 581 00:27:26,480 --> 00:27:28,720 Speaker 3: Yet you can't take it out in tournament golf. How 582 00:27:29,000 --> 00:27:30,720 Speaker 3: much were you itching to get it like actually in 583 00:27:30,760 --> 00:27:32,960 Speaker 3: the bag once you know the date was allowing you 584 00:27:33,000 --> 00:27:34,119 Speaker 3: to go take it out there and play it on 585 00:27:34,200 --> 00:27:34,680 Speaker 3: a tournament. 586 00:27:34,840 --> 00:27:37,639 Speaker 2: Sometimes we do these research rounds and I'll put on 587 00:27:38,359 --> 00:27:41,280 Speaker 2: I'll put on an iron cover, you know, to conceal it, 588 00:27:41,359 --> 00:27:44,399 Speaker 2: kind of like you see the Tesla's out there that 589 00:27:44,480 --> 00:27:47,359 Speaker 2: are all covered up before the model y launches or whatever. 590 00:27:47,880 --> 00:27:50,359 Speaker 2: And so yeah, I snuck in a couple of research 591 00:27:50,440 --> 00:27:51,240 Speaker 2: rounds with the IDI. 592 00:27:51,960 --> 00:27:54,280 Speaker 1: I like research rounds, by the way. That's really funny. 593 00:27:54,320 --> 00:27:57,720 Speaker 3: Marty Jerts and the IDI his Club of the Year 594 00:27:57,840 --> 00:27:58,800 Speaker 3: in twenty twenty five. 595 00:27:58,840 --> 00:27:59,960 Speaker 1: Appreciate the time of man. 596 00:28:00,200 --> 00:28:02,080 Speaker 3: This is the Being proven Grounds podcast 597 00:28:06,280 --> 00:28:06,320 Speaker 2: M