WEBVTT - Greedflation Is Real

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<v Speaker 1>Hey, everybody, guess what if you didn't hear already, it's

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<v Speaker 2>That's right. May twenty ninth, thirtieth, and thirty first, we

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<v Speaker 2>Welcome to Stuff you Should Know, a production of iHeartRadio.

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<v Speaker 1>Hey, and welcome to the podcast. I'm Josh and there's

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<v Speaker 1>Chuck and Jerry's here somewhere and this is stuff you

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<v Speaker 1>should know. The Timely Topical Edition. I haven't done one

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<v Speaker 1>of these in a while.

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<v Speaker 2>Job. Yeah, Fight the Power Edition.

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<v Speaker 1>I guess. So kind of seems that way, doesn't It

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<v Speaker 1>Like there's really very few ways to discuss this and

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<v Speaker 1>not kind of come out on that side.

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<v Speaker 2>Yeah. I'm kind of glad you picked this one because

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<v Speaker 2>with all the talk of you know, food grocery store

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<v Speaker 2>prices and stuff, in the back of my mind, I've

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<v Speaker 2>been thinking, like, all right, I know there were some

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<v Speaker 2>reasons for this, but I also wonder if they just

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<v Speaker 2>raised prices a lot because they could, right, and that's

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<v Speaker 2>kind of what happened.

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<v Speaker 1>Yeah, it true seems that way, Like I think, kind

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<v Speaker 1>of at the end of the day, the discussion over

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<v Speaker 1>what we're talking about, which is called greedflation, which is

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<v Speaker 1>a fairly new right. The idea isn't that food companies

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<v Speaker 1>made massive profits over the last few years, starting in

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<v Speaker 1>the pandemic, right, Like, There's just basically no way you

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<v Speaker 1>can argue that that didn't happen. It's been documented. The

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<v Speaker 1>issue at hand is whether that constitutes something beyond the

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<v Speaker 1>norm of capitalism, or is that just that's what happens

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<v Speaker 1>in the free market when there's you know, weirdness to it.

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<v Speaker 1>You know, that's the that's the question. In my mind.

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<v Speaker 1>What it really comes down to is your interpretation of

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<v Speaker 1>whether there's I don't know, maybe some sort of basic

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<v Speaker 1>moral responsibility for certain kinds of companies or companies that

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<v Speaker 1>deal in certain kinds of goods to not just make

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<v Speaker 1>as much money as they possibly can. I don't know.

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<v Speaker 1>I think that's the that's the actual debate over it.

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<v Speaker 2>Now, let me ask you this, is it possible to

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<v Speaker 2>be a person who says, you know, I'm at that

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<v Speaker 2>percent behind capitalism and let it run amok and that's

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<v Speaker 2>just let it work itself out, and then also complain

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<v Speaker 2>about food prices like can those things co exist?

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<v Speaker 1>Yes? Those people are called the worst.

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<v Speaker 2>Okay, so it can co exist. I think so people

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<v Speaker 2>you don't want to hang out with.

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<v Speaker 1>Right exactly?

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<v Speaker 2>Okay?

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<v Speaker 1>Yeah. I think conversely too, you can be totally pro

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<v Speaker 1>capitalists and still be like the idea that it's just

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<v Speaker 1>business is kind of a moral.

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<v Speaker 2>Yeah.

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<v Speaker 1>I don't think you have to you have to pick

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<v Speaker 1>one side or the other. I think that it's a

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<v Speaker 1>little grayer than that.

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<v Speaker 2>All right, shall we jump in.

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<v Speaker 1>Yeah, let's so. Ultimately what we're talking about are increases

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<v Speaker 1>and prices at the grocery store on levels that we

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<v Speaker 1>just haven't seen before. Like, you're not crazy, the prices

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<v Speaker 1>at the grocery store are bonkers. Apparently, in twenty twenty

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<v Speaker 1>two in America, the inflation for food at grocery stores

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<v Speaker 1>increased eleven point four percent, and then in twenty twenty

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<v Speaker 1>three it added another five percent, and that was, you know,

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<v Speaker 1>half a little a little more than half of what

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<v Speaker 1>the increase had been in twenty twenty two, but it

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<v Speaker 1>was still double with the normal annual increases of two

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<v Speaker 1>point five percent, that's how much food typically inflates year

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<v Speaker 1>over year at the grocery store. Instead, in two years,

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<v Speaker 1>it inflated by almost seventeen percent. Wow. Yeah, And there

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<v Speaker 1>were reasons for this, Like there's a standard narrative, which

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<v Speaker 1>is there's just a handful of reasons that everybody points

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<v Speaker 1>to like this is why.

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<v Speaker 2>Yeah, and there's you know, we're going to talk I

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<v Speaker 2>guess a little bit about kind of the standard explanations

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<v Speaker 2>that we've been hearing for the past couple of years,

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<v Speaker 2>which we're not saying is you know, bunk or anything

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<v Speaker 2>like that, because, as you'll see, I think is a

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<v Speaker 2>pretty even handed episode. We might get a hot hot

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<v Speaker 2>under the collar, but I think there's reason to be

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<v Speaker 2>So here we go. So one thing you will hear

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<v Speaker 2>and have heard a lot is, you know, the pandemic's

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<v Speaker 2>obviously a big reason for all this, the biggest driver

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<v Speaker 2>of it, and the disruptions to the supply chain. Whether

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<v Speaker 2>you were building a house or whether you were a

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<v Speaker 2>food company marking up your goods, the supply chain squeezed out.

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<v Speaker 2>It seems like everything on the planet, and there were

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<v Speaker 2>food item shortages, there were ingredient shortages, and that was

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<v Speaker 2>one of the drivers for inflation.

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<v Speaker 1>Yeah, even packaging shortages. Like a good example is that

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<v Speaker 1>caffeine free coke was temporarily discontinued because there was a

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<v Speaker 1>shortage of aluminum, which meant that coke had to basically

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<v Speaker 1>ration their cans, and regular coke sells more than caffeine

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<v Speaker 1>free coke, so they just basically focused on coke for

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<v Speaker 1>a little while. Yeah, that caused a shortage. It was

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<v Speaker 1>just that sort bizarre and meandering in some cases, right.

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<v Speaker 2>Yeah, which had nothing to do with raising prices, But

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<v Speaker 2>that's just a side.

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<v Speaker 1>Note, right, it's true. Yes, you're right.

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<v Speaker 2>So people ate at home a lot more during the pandemic, obviously,

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<v Speaker 2>so there was more demand that you know, these goods

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<v Speaker 2>were in shorter supply, and all of a sudden, there's

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<v Speaker 2>more demand for fewer those goods. And that is just

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<v Speaker 2>inflation one on one as far as how things get

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<v Speaker 2>out of control.

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<v Speaker 1>Right. And then so if you are a processed food company,

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<v Speaker 1>you have to use ingredients, and a lot of ingredients

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<v Speaker 1>were scarcer, and the cost of the ingredients went up, right,

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<v Speaker 1>So that means that they raised their cost because they

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<v Speaker 1>raised the prices of their products because their costs increased,

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<v Speaker 1>So their marginal cost, which is the cost to put

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<v Speaker 1>everything together and deliver it and all that stuff package

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<v Speaker 1>it increased, which means they increased their markup their profit,

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<v Speaker 1>which means you put those two together, the price increases

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<v Speaker 1>in unnecessary clue GI economic terms.

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<v Speaker 2>Yeah, and we're going to talk more in depth about

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<v Speaker 2>this stuff, obviously, but you know, usually if there's like

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<v Speaker 2>if it's you know, if it's not a pandemic, and

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<v Speaker 2>they're just happens to be an ingredient that is getting squeezed,

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<v Speaker 2>and so the cost of making a bag of Cheetos

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<v Speaker 2>or something costs more. They're not gonna companies aren't gonna

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<v Speaker 2>be like, oh, we've got to raise a price. Then

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<v Speaker 2>they'll just sort of absorb that to keep the prices

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<v Speaker 2>kind of steady and keep things flowing. That wasn't the

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<v Speaker 2>case during the pandemic.

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<v Speaker 1>Though, No, and Chuck, that is that is a key

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<v Speaker 1>thing to understand, is what we are seeing those markups,

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<v Speaker 1>the difference in the price and the cost of the

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<v Speaker 1>company's pay to actually produce the product. Like that, that's

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<v Speaker 1>we've just never seen anything like this before. Economists are like,

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<v Speaker 1>I've never seen anything like this before in my forty

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<v Speaker 1>years of studying you know, food delivery and food supply

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<v Speaker 1>chain stuff.

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<v Speaker 2>Yeah, and then people said, you've been studying that for

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<v Speaker 2>forty years, and.

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<v Speaker 1>The guy's like, yes, someone please let me stop exactly.

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<v Speaker 2>And then another thing that we heard here and there was,

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<v Speaker 2>you know, people got stimulus checks. A lot of people

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<v Speaker 2>did when unemployment was just so staggering during the pandemic.

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<v Speaker 2>So the government issued these checks. People had a little

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<v Speaker 2>more money in their pocket to spend, which was the idea,

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<v Speaker 2>and demand increased and so that push prices higher. The

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<v Speaker 2>thing is though Europe experienced the same inflation we did,

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<v Speaker 2>sometimes even worse as far as food costs go, and

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<v Speaker 2>they didn't get stimulus checks. So that one is a little,

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<v Speaker 2>I don't know, confusing.

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<v Speaker 1>I guess it is. This way to say it, it is,

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<v Speaker 1>but just based on classic economic theory, there's just no

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<v Speaker 1>way it didn't have some impact, you know what I mean? Yeah, sure,

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<v Speaker 1>in a way. You can also point to it as

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<v Speaker 1>being a very unusual factor that took place within the

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<v Speaker 1>context of a larger unusual period, which was the pandemic. Right,

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<v Speaker 1>you also had other things going on at the same time,

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<v Speaker 1>Like the pandemic wasn't enough. There were tons of bouts

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<v Speaker 1>of Avian flu that was killing hens left and right,

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<v Speaker 1>and I guess friar roasters, Yeah, the kind you eat too,

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<v Speaker 1>those chickens. So there was less chicken to go around

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<v Speaker 1>and less hens to lay eggs, which meant the price

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<v Speaker 1>of eggs and poultry would increase. What's interesting about that

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<v Speaker 1>is that as more hens were hatched and started laying

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<v Speaker 1>more eggs and the supply came back, the price of

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<v Speaker 1>eggs went down, And that is weird in the context

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<v Speaker 1>of what's been going on lately too.

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<v Speaker 2>Yeah, absolutely, and we'll talk about eggs more because, believe

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<v Speaker 2>it or not, eggs are a big story yet, you

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<v Speaker 2>know story. And then, of course, the thing we heard

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<v Speaker 2>a lot about was the war in Ukraine. That was

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<v Speaker 2>another sort of coexisting situation alongside the pandemic, which disrupted

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<v Speaker 2>wheat exports. You know, when you're a European country the

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<v Speaker 2>United States and you squeeze sanctions onto Russia, there's gonna

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<v Speaker 2>squeeze right back, and well, we've got oil that we're

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<v Speaker 2>not going to supply you anymore, and that's just going

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<v Speaker 2>to that squeezes everything. And all of a sudden, grain exports,

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<v Speaker 2>especially wheat, went up, which affects the cost of a

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<v Speaker 2>lot of foods.

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<v Speaker 1>Yeah, because the global economy is so interconnected that like

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<v Speaker 1>if if Europe is paying higher energy prices, that's definitely

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<v Speaker 1>going to affect the price of the things that American

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<v Speaker 1>companies are importing from Europe, right. Yeah, So all those

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<v Speaker 1>things put together added up to that unprecedented increase in

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<v Speaker 1>prices in the grocery store.

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<v Speaker 2>All right. So those are a lot of the reasons

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<v Speaker 2>that we've been hearing about, you know, over the past

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<v Speaker 2>few years. But as far as like, what this actually

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<v Speaker 2>looks like in a grocery store. I thought, you know,

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<v Speaker 2>we thought it'd be helpful if we break down just

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<v Speaker 2>what this looks like for just a person walking in

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<v Speaker 2>a grocery store.

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<v Speaker 1>Okay, so I'll be that person walking. Yeah, I've got

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<v Speaker 1>a hat on. Just imagine I have a cool hat on. Okay,

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<v Speaker 1>I don't I'm walking into the ground.

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<v Speaker 2>I don't know that I've ever seen anywhere hat.

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<v Speaker 1>Weirdly though, like I look weird right now.

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<v Speaker 2>Well, it's because you're wearing a hat and.

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<v Speaker 1>I'm walking in place.

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<v Speaker 2>But weirdly, I think I've seen you walk in place,

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<v Speaker 2>but I've never seen you where I hat. So if

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<v Speaker 2>you talk to the USDA, they will say the price

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<v Speaker 2>of food in the United States is twenty five percent

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<v Speaker 2>higher this last year in twenty twenty three than it

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<v Speaker 2>was in twenty nineteen. What and that was higher than

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<v Speaker 2>every other category on the planet except for transportation. And

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<v Speaker 2>that's why people are probably like you should also do

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<v Speaker 2>one on why airline by it costs, you know, one

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<v Speaker 2>thousand dollars to fly from Atlanta, New York. Now it

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<v Speaker 2>doesn't really a no, that's not true, but just airline

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<v Speaker 2>tickets are ridiculous now. Yeah.

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<v Speaker 1>Do you remember when you used to like get on

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<v Speaker 1>a plane and to be like a third full and

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<v Speaker 1>they'd still take off. They didn't cancel it.

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<v Speaker 2>Yeah, Which that's no good, Like let's fill the planes.

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<v Speaker 1>Up, for sure. But I mean, like, but true. Now

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<v Speaker 1>it's just cutthroat. It's like the oppas. It's like, oh,

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<v Speaker 1>you paid for your ticket a month ago, ts you're

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<v Speaker 1>off the flight.

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<v Speaker 2>Yeah yeah, and the expense anyway, all that to say

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<v Speaker 2>that food food prices rose over that three year period

0:12:05.360 --> 0:12:07.679
<v Speaker 2>or four year period, more than any other category except

0:12:07.720 --> 0:12:12.240
<v Speaker 2>for transportation. And I believe you already talked about the

0:12:12.240 --> 0:12:17.280
<v Speaker 2>food increase percentage wise. But if you're in a grocery store, sir,

0:12:17.360 --> 0:12:19.760
<v Speaker 2>with a hat weirdly walking in place, why don't you

0:12:19.760 --> 0:12:20.560
<v Speaker 2>start coming forward?

0:12:21.840 --> 0:12:23.280
<v Speaker 1>Okay, here, I come take off.

0:12:23.200 --> 0:12:24.720
<v Speaker 2>Your hat when you entered like a good gentleman.

0:12:25.440 --> 0:12:27.320
<v Speaker 1>No, I'm going to leave the hat on. Okay, sure,

0:12:27.360 --> 0:12:28.480
<v Speaker 1>it's a really cool hat.

0:12:29.559 --> 0:12:32.160
<v Speaker 2>And you might notice that that loaf of bread over there,

0:12:32.200 --> 0:12:35.600
<v Speaker 2>just that white sandwich bread is twenty two percent more

0:12:35.640 --> 0:12:39.800
<v Speaker 2>expensive than it was just two years ago. God, and sir,

0:12:39.960 --> 0:12:42.640
<v Speaker 2>I see you're thinking, like, well, forget that I'm gonna

0:12:42.679 --> 0:12:45.160
<v Speaker 2>bake my own bread. Well, good luck with that too,

0:12:45.320 --> 0:12:48.319
<v Speaker 2>because that all purpose flour is twenty one percent more

0:12:48.320 --> 0:12:52.520
<v Speaker 2>expensive and butter is thirty one percent more expensive. So

0:12:52.559 --> 0:12:54.320
<v Speaker 2>I don't even think about baking a birthday cake.

0:12:54.640 --> 0:12:56.360
<v Speaker 1>I can't even get a break on butter.

0:12:56.800 --> 0:12:59.640
<v Speaker 2>I can't even I know butter is. I mean that

0:12:59.679 --> 0:13:00.720
<v Speaker 2>stuff right off the stick.

0:13:01.400 --> 0:13:04.000
<v Speaker 1>So so okay, I'm still the guy in the hat.

0:13:04.040 --> 0:13:06.319
<v Speaker 1>I'm moving down another aisle. I'm like nuts. To make

0:13:06.360 --> 0:13:08.640
<v Speaker 1>it my own bread, I'll just eat a bunch of

0:13:08.760 --> 0:13:12.000
<v Speaker 1>ultra process stuff because that's dirt cheap. Everybody knows that.

0:13:12.600 --> 0:13:14.720
<v Speaker 1>Surely that hasn't increased in price.

0:13:15.240 --> 0:13:18.559
<v Speaker 2>No, no, And since you said nuts, why don't you

0:13:18.600 --> 0:13:20.800
<v Speaker 2>go ahead and get some of those nuts because they're

0:13:20.880 --> 0:13:22.800
<v Speaker 2>about sixteen percent more expensive.

0:13:23.480 --> 0:13:25.440
<v Speaker 1>Well, they make me pack on too much weight anyway,

0:13:25.520 --> 0:13:26.280
<v Speaker 1>so I'm fine with that.

0:13:26.600 --> 0:13:28.360
<v Speaker 2>And by the way, sir with the hat, I want

0:13:28.400 --> 0:13:32.120
<v Speaker 2>to remind you that these stats for process foods are

0:13:32.200 --> 0:13:35.840
<v Speaker 2>just over one year. WHOA, from twenty twenty two to

0:13:35.880 --> 0:13:39.000
<v Speaker 2>twenty twenty three. You're paying sixteen percent more for the salties,

0:13:39.520 --> 0:13:42.679
<v Speaker 2>sixteen percent more for those cookies, eighteen and a half

0:13:42.720 --> 0:13:44.760
<v Speaker 2>percent more for that granola bar you think is held.

0:13:45.440 --> 0:13:47.880
<v Speaker 2>And if you want a little fruit snack, almost twenty

0:13:47.880 --> 0:13:51.280
<v Speaker 2>four percent more expensive. Not the fruit snacks, yes, the

0:13:51.320 --> 0:13:52.199
<v Speaker 2>fruit snacks.

0:13:52.679 --> 0:13:54.480
<v Speaker 1>Chuck. This skit has gotten.

0:13:54.200 --> 0:13:57.360
<v Speaker 2>Really dark, as dark as Halloween.

0:13:58.559 --> 0:14:02.480
<v Speaker 1>Pretty dark. Oh actually, no, you're right. Halloween was a bloodbath,

0:14:03.200 --> 0:14:07.120
<v Speaker 1>especially if you're talking fun sized Snickers, because get this,

0:14:07.120 --> 0:14:10.480
<v Speaker 1>this is crazy. I mean even Halloween. Normally Halloween prices

0:14:10.520 --> 0:14:14.480
<v Speaker 1>are beyond nuts. But this is just really bad. A

0:14:14.520 --> 0:14:19.320
<v Speaker 1>bag of fun sized Snickers went from twenty twenty two,

0:14:19.880 --> 0:14:22.280
<v Speaker 1>or sorry, went from twenty twenty one to twenty twenty two,

0:14:22.960 --> 0:14:26.040
<v Speaker 1>It increased by one hundred and forty percent. You could

0:14:26.080 --> 0:14:28.320
<v Speaker 1>have gotten a bag of fun sized Snickers for five

0:14:28.360 --> 0:14:31.160
<v Speaker 1>bucks in twenty twenty one. You paid twelve dollars the

0:14:31.280 --> 0:14:31.880
<v Speaker 1>next year.

0:14:33.480 --> 0:14:36.480
<v Speaker 2>All right, well there's nothing fun about that.

0:14:37.400 --> 0:14:41.720
<v Speaker 1>Okay, So the skits over and scene or end scene,

0:14:41.800 --> 0:14:44.280
<v Speaker 1>depending on your view. And I'm gonna keep wearing my

0:14:44.320 --> 0:14:45.480
<v Speaker 1>hat though, Okay, all.

0:14:45.440 --> 0:14:47.160
<v Speaker 2>Right, keep that hat on. That's a good setup, and

0:14:47.160 --> 0:15:01.080
<v Speaker 2>we'll be right back with more.

0:15:17.040 --> 0:15:20.880
<v Speaker 1>Okay, So there's something to remember too, Like it sucks

0:15:20.880 --> 0:15:22.520
<v Speaker 1>to pay a lot at the grocery store, but if

0:15:22.560 --> 0:15:26.680
<v Speaker 1>you are a low income family or a low income country,

0:15:27.160 --> 0:15:30.960
<v Speaker 1>it hits you even worse because food prices increases in

0:15:31.000 --> 0:15:34.800
<v Speaker 1>food prices are regressive. They have the largest impact on

0:15:34.840 --> 0:15:37.160
<v Speaker 1>the people who have the least amount of money because

0:15:37.200 --> 0:15:40.960
<v Speaker 1>those people spend a far greater proportion of their household

0:15:40.960 --> 0:15:45.920
<v Speaker 1>budget or their national budget on food than wealthier people do.

0:15:46.280 --> 0:15:50.240
<v Speaker 1>They just have less money, so they still need food.

0:15:50.280 --> 0:15:53.040
<v Speaker 1>It's not something that you can skip very easily, and

0:15:53.240 --> 0:15:56.600
<v Speaker 1>eventually you're going to have to eat, so it's an

0:15:56.720 --> 0:15:59.800
<v Speaker 1>essential thing to buy and you don't really have much

0:15:59.840 --> 0:16:02.760
<v Speaker 1>of a say in it if the food prices keep rising.

0:16:03.040 --> 0:16:05.000
<v Speaker 1>So it's really important to keep that in mind that

0:16:05.880 --> 0:16:09.040
<v Speaker 1>it's not just an annoyance, it's not just in your pocketbook.

0:16:09.240 --> 0:16:14.640
<v Speaker 1>It actually has pushed people into poverty classes in different

0:16:14.680 --> 0:16:18.920
<v Speaker 1>countries and developed countries because food prices got They were

0:16:19.560 --> 0:16:21.720
<v Speaker 1>kind of close on the border to begin with, and

0:16:21.760 --> 0:16:24.400
<v Speaker 1>then the pandemic came along and as the food prices increased,

0:16:24.400 --> 0:16:27.320
<v Speaker 1>they were pushed into poverty categories.

0:16:27.800 --> 0:16:30.440
<v Speaker 2>Yeah, if you look at the Food Price Index, the

0:16:30.520 --> 0:16:36.760
<v Speaker 2>five categories meat, dairy, cereals, vegetable, oils, and sugar increased

0:16:36.880 --> 0:16:40.200
<v Speaker 2>fifty seven percent all over the world. Over a two

0:16:40.280 --> 0:16:43.800
<v Speaker 2>year period from twenty twenty to twenty twenty two, and

0:16:43.880 --> 0:16:47.120
<v Speaker 2>then a couple of years later here in twenty twenty four,

0:16:47.800 --> 0:16:52.240
<v Speaker 2>some prices have come down some quite a bit, eggs especially,

0:16:52.240 --> 0:16:54.680
<v Speaker 2>and again we'll talk about eggs a little more. They're

0:16:54.760 --> 0:16:58.760
<v Speaker 2>ones that really kind of reset back down again, but

0:16:59.080 --> 0:17:02.760
<v Speaker 2>not everything. And just over a two year period, a

0:17:02.840 --> 0:17:07.000
<v Speaker 2>fifty seven percent increase in meat, dairy, cereals, vegetable oil,

0:17:07.040 --> 0:17:10.679
<v Speaker 2>and sugar is going to have a real impact, like

0:17:10.760 --> 0:17:13.000
<v Speaker 2>you said, on families in the United States that don't

0:17:13.000 --> 0:17:16.680
<v Speaker 2>have as much money, and certainly hundreds of millions of

0:17:16.720 --> 0:17:19.520
<v Speaker 2>people all over the world in countries that didn't have

0:17:19.760 --> 0:17:20.960
<v Speaker 2>so much money to begin with.

0:17:21.280 --> 0:17:24.280
<v Speaker 1>Right, So that's that's one side of it. Like this

0:17:24.400 --> 0:17:28.520
<v Speaker 1>is actually affecting and impacting people in very extreme ways. Yeah,

0:17:29.080 --> 0:17:31.399
<v Speaker 1>So on the one hand, you have people who are

0:17:31.440 --> 0:17:33.920
<v Speaker 1>being pushed into poverty. On the other hand, you have

0:17:34.440 --> 0:17:39.159
<v Speaker 1>the food producers who are benefiting tremendously, like again, in

0:17:39.520 --> 0:17:42.120
<v Speaker 1>like record degrees in some cases.

0:17:42.400 --> 0:17:47.000
<v Speaker 2>You mean these hundreds and hundreds of corporations that own

0:17:47.040 --> 0:17:48.440
<v Speaker 2>all these food companies, right.

0:17:48.560 --> 0:17:52.080
<v Speaker 1>No, Chuck, do you have five fingers and five toes

0:17:52.119 --> 0:17:55.760
<v Speaker 1>on each hand? And foot still. Yes, well, then you

0:17:55.800 --> 0:17:59.639
<v Speaker 1>can more than count the number of conglomerates essentially running

0:17:59.640 --> 0:18:02.000
<v Speaker 1>the food supply in the developed world.

0:18:02.400 --> 0:18:04.040
<v Speaker 2>Yeah. I mean, we were being kind of cheeky there,

0:18:04.080 --> 0:18:07.480
<v Speaker 2>but we've talked about this before the fact that they're

0:18:07.520 --> 0:18:11.480
<v Speaker 2>just a handful of huge corporations that own almost every

0:18:11.480 --> 0:18:15.720
<v Speaker 2>food And you know, this is obviously discounting the little

0:18:15.720 --> 0:18:17.760
<v Speaker 2>indie brands and stuff like that. They're out there doing

0:18:17.800 --> 0:18:19.720
<v Speaker 2>their thing. Most of those are trying to get bought

0:18:19.720 --> 0:18:20.720
<v Speaker 2>by one of these companies.

0:18:20.800 --> 0:18:22.560
<v Speaker 1>Yeah, yeah, I was going to say more and more.

0:18:22.280 --> 0:18:26.000
<v Speaker 1>They're a portfolio of one of these larger brands.

0:18:26.119 --> 0:18:28.959
<v Speaker 2>Yeah, looking for that you know, big big money exit

0:18:29.400 --> 0:18:32.000
<v Speaker 2>and you know, good for them. But point is, there

0:18:32.080 --> 0:18:35.280
<v Speaker 2>are just a handful of these big corporations and if

0:18:35.320 --> 0:18:37.840
<v Speaker 2>you ask, if you sit down any of their CEOs

0:18:37.840 --> 0:18:41.440
<v Speaker 2>and grill them over this cost increase, they're going to

0:18:41.520 --> 0:18:43.320
<v Speaker 2>talk about those things we talked about at the beginning.

0:18:43.359 --> 0:18:46.960
<v Speaker 2>They're going to be the pandemic demic. Inflation was out

0:18:46.960 --> 0:18:48.879
<v Speaker 2>of control and there wasn't anything we could do. We

0:18:48.880 --> 0:18:52.480
<v Speaker 2>were forced to raise our prices to remain profitable. And

0:18:52.520 --> 0:18:56.840
<v Speaker 2>we're not saying that you shouldn't make a profit or

0:18:56.880 --> 0:18:59.080
<v Speaker 2>anything like that. Like, we get it that these are

0:18:59.119 --> 0:19:02.680
<v Speaker 2>for profit company, and those costs definitely did go up,

0:19:02.720 --> 0:19:05.800
<v Speaker 2>and they maybe could not take that all on the chin.

0:19:06.760 --> 0:19:11.680
<v Speaker 2>We're not arguing for that. But if they then raised

0:19:11.720 --> 0:19:13.159
<v Speaker 2>those costs and said, all right, well we have to

0:19:13.200 --> 0:19:15.920
<v Speaker 2>account for this to so we don't lose our profit margins,

0:19:16.440 --> 0:19:19.960
<v Speaker 2>and they accounted for that, then their profit margin should

0:19:19.960 --> 0:19:21.320
<v Speaker 2>have been about the same and they should have been like,

0:19:21.320 --> 0:19:22.800
<v Speaker 2>all right, well, we didn't lose a lot of money.

0:19:22.840 --> 0:19:25.320
<v Speaker 2>We stayed about the same because we accounted for those costs.

0:19:25.359 --> 0:19:26.720
<v Speaker 2>But that's not what happened.

0:19:26.960 --> 0:19:31.160
<v Speaker 1>Yeah, their profits didn't didn't increase in step with their costs.

0:19:31.200 --> 0:19:35.520
<v Speaker 1>They increased plus some right, plus a lot, right, plus

0:19:35.520 --> 0:19:39.000
<v Speaker 1>a lot. So Tyson Foods a huge producer of chicken

0:19:40.119 --> 0:19:44.119
<v Speaker 1>in the United States, and the first quarter of twenty

0:19:44.160 --> 0:19:46.680
<v Speaker 1>twenty one to the first quarter of twenty twenty two,

0:19:46.720 --> 0:19:52.280
<v Speaker 1>they doubled their profits, not their revenue. Their profits. Yeah doubled. Okay,

0:19:52.720 --> 0:19:57.879
<v Speaker 1>one hundred percent times two doubled. Yeah, that's important, and

0:19:57.960 --> 0:20:01.600
<v Speaker 1>that's one year, year over year. Gill another huge conglomerate.

0:20:02.119 --> 0:20:04.640
<v Speaker 1>They had a record six point sixty eight billion dollar

0:20:04.720 --> 0:20:08.560
<v Speaker 1>profit in twenty twenty two, double its profit two years before.

0:20:09.440 --> 0:20:15.760
<v Speaker 2>Yeah, and overall, food corporations had their largest profits during

0:20:15.800 --> 0:20:19.840
<v Speaker 2>the pandemic, during peak inflation, when everyone was getting squeezed

0:20:19.840 --> 0:20:23.360
<v Speaker 2>and hurt. The most food corporations recorded their largest profits

0:20:23.359 --> 0:20:24.600
<v Speaker 2>in seventy years.

0:20:25.080 --> 0:20:28.280
<v Speaker 1>Right, And some of them even did while they were

0:20:28.520 --> 0:20:33.040
<v Speaker 1>losing sales, like General Mills. Sales were declining by like

0:20:33.480 --> 0:20:35.879
<v Speaker 1>nine percent in twenty twenty one and another four percent

0:20:35.880 --> 0:20:37.800
<v Speaker 1>in twenty twenty two, and yet at the end of

0:20:37.800 --> 0:20:40.960
<v Speaker 1>twenty two twenty two, their profits were up ninety seven

0:20:41.040 --> 0:20:45.720
<v Speaker 1>percent over the twenty twenty one I believe. So here's

0:20:45.760 --> 0:20:48.960
<v Speaker 1>where the sticking point is, Chuck, this is where where

0:20:49.520 --> 0:20:54.159
<v Speaker 1>views diverge because this is documented fact. Is that is

0:20:54.160 --> 0:20:57.240
<v Speaker 1>that just to be expected? Like, do people who are

0:20:57.240 --> 0:21:02.400
<v Speaker 1>mad about this greedflation idea not understand and basic capitalism

0:21:02.880 --> 0:21:05.960
<v Speaker 1>or do they have a point in saying like this,

0:21:05.960 --> 0:21:09.520
<v Speaker 1>this is approaching and probably has passed a morality?

0:21:10.200 --> 0:21:12.160
<v Speaker 2>Yeah, I mean that's a question if you look we're

0:21:12.160 --> 0:21:15.919
<v Speaker 2>talking about corporations, but if you look at people. There

0:21:15.920 --> 0:21:21.480
<v Speaker 2>were sixty two new new food billionaires over that two

0:21:21.560 --> 0:21:25.160
<v Speaker 2>year span from twenty twenty to twenty twenty two, and

0:21:25.520 --> 0:21:29.240
<v Speaker 2>they calculated this is Oxpam who calculated this stuff. That

0:21:29.320 --> 0:21:33.200
<v Speaker 2>the food billionaires, which that those two words is interesting

0:21:33.240 --> 0:21:38.080
<v Speaker 2>together food billionaire, those food billionaires made more money during

0:21:38.119 --> 0:21:40.520
<v Speaker 2>the two years of the pandemic than they did in

0:21:40.560 --> 0:21:45.200
<v Speaker 2>the previous twenty three years combined. That's I mean, that's

0:21:45.280 --> 0:21:46.120
<v Speaker 2>the stat of the show.

0:21:46.359 --> 0:21:48.720
<v Speaker 1>So economists like have started to dig into this, and

0:21:48.840 --> 0:21:51.920
<v Speaker 1>just like about anything else, there's liberal economists, that's a

0:21:51.920 --> 0:21:55.440
<v Speaker 1>conservative economists, And depending on where you fall, you probably

0:21:55.520 --> 0:21:58.679
<v Speaker 1>either agree, like, yes, this is greedflation or you're like, no,

0:21:58.720 --> 0:22:01.200
<v Speaker 1>people don't understand, this is just basic capitalism.

0:22:02.080 --> 0:22:05.040
<v Speaker 2>Yeah, we can look at actual numbers though, to help

0:22:05.080 --> 0:22:07.760
<v Speaker 2>people make up their own mind. There's a nonpartisan group

0:22:07.840 --> 0:22:12.280
<v Speaker 2>called the Economic Policy Institute that we talked about before

0:22:12.320 --> 0:22:15.800
<v Speaker 2>on the show, and they looked at factors that contributed

0:22:15.800 --> 0:22:18.760
<v Speaker 2>to these higher prices over the last few years, and

0:22:19.000 --> 0:22:23.720
<v Speaker 2>they identified three major components of costs for a category

0:22:24.600 --> 0:22:27.880
<v Speaker 2>goods and services, which food was a part of. Which

0:22:27.880 --> 0:22:30.760
<v Speaker 2>are unit labor costs, which are you know, the workers,

0:22:31.400 --> 0:22:34.119
<v Speaker 2>what you pay a worker, their salary, their benefits, stuff

0:22:34.119 --> 0:22:39.880
<v Speaker 2>like that. The non labor costs energy costs, transportation, debt payments,

0:22:39.960 --> 0:22:42.919
<v Speaker 2>tax i imagine for the food part, like the actual

0:22:43.080 --> 0:22:46.399
<v Speaker 2>food stuff is in there, right, sure, yeah. And then

0:22:46.440 --> 0:22:49.439
<v Speaker 2>profit margin, which is that markup that we talked about

0:22:50.520 --> 0:22:52.560
<v Speaker 2>that you know, that's what's going to generate the profit

0:22:52.600 --> 0:22:56.040
<v Speaker 2>for the company. And so they looked since twenty twenty,

0:22:56.680 --> 0:23:01.359
<v Speaker 2>and prices in the non financial corporate sector, which like

0:23:01.400 --> 0:23:04.840
<v Speaker 2>we said, foods are part of that group, have increased

0:23:04.880 --> 0:23:08.760
<v Speaker 2>six six point one percent a year on average, which

0:23:08.800 --> 0:23:12.439
<v Speaker 2>is three times the pre pandemic rate of one point

0:23:12.480 --> 0:23:13.120
<v Speaker 2>eight a year.

0:23:14.000 --> 0:23:18.760
<v Speaker 1>Right, Okay, So they said, like under normal, normal circumstances,

0:23:18.760 --> 0:23:22.399
<v Speaker 1>all these costs are actually pretty well represented in a

0:23:22.560 --> 0:23:29.119
<v Speaker 1>steady way across the non financial corporate sector. Like inflation increases,

0:23:29.480 --> 0:23:33.159
<v Speaker 1>You can attribute increases in price, which is inflation to

0:23:33.440 --> 0:23:39.680
<v Speaker 1>those three things labor, non labor, and profit. You can

0:23:39.720 --> 0:23:44.960
<v Speaker 1>divide them up pretty pretty clearly. Normally, the largest contributor

0:23:45.000 --> 0:23:48.760
<v Speaker 1>to price increases are labor costs. In a normal economy,

0:23:49.080 --> 0:23:54.240
<v Speaker 1>they contribute about sixty two percent to inflation. The non

0:23:54.320 --> 0:23:56.399
<v Speaker 1>labor cost which is like you said, the costs that

0:23:56.520 --> 0:23:58.760
<v Speaker 1>to actually make the product and deliver it and all

0:23:58.800 --> 0:24:02.640
<v Speaker 1>that stuff, that's about twenty seven percent, And normally the

0:24:02.680 --> 0:24:06.439
<v Speaker 1>profit represents about eleven point four eleven and a half percent,

0:24:06.880 --> 0:24:09.920
<v Speaker 1>and you put all those things together, and that explains

0:24:09.960 --> 0:24:13.480
<v Speaker 1>the increase in prices year over year, which we call inflation, right.

0:24:13.840 --> 0:24:16.080
<v Speaker 2>Yeah, and that, by the way, was over a forty

0:24:16.280 --> 0:24:16.960
<v Speaker 2>year period.

0:24:17.280 --> 0:24:19.639
<v Speaker 1>Yeah, So that's, yes, exactly, That's what I'm saying, Like,

0:24:19.680 --> 0:24:22.440
<v Speaker 1>it's pretty stable or what has been stable over the

0:24:22.520 --> 0:24:28.320
<v Speaker 1>last forty years. Where it became totally unhinged from normalcy

0:24:28.960 --> 0:24:32.120
<v Speaker 1>is starting in the pandemic. It's starting about Q two

0:24:32.200 --> 0:24:37.760
<v Speaker 1>of twenty twenty, where everything just kind of went haywire

0:24:37.880 --> 0:24:41.840
<v Speaker 1>basically according to that normal forty year trend.

0:24:42.480 --> 0:24:45.399
<v Speaker 2>Yeah. So labor costs, which over that forty years previously

0:24:45.440 --> 0:24:48.960
<v Speaker 2>accounted for about sixty two percent of increase in costs,

0:24:48.960 --> 0:24:53.000
<v Speaker 2>accounted for less than eight percent this time. Right. The

0:24:53.040 --> 0:24:56.080
<v Speaker 2>non labor cost previously, if you remember, was twenty seven

0:24:56.119 --> 0:24:59.240
<v Speaker 2>percent that is now thirty eight percent.

0:25:00.200 --> 0:25:03.359
<v Speaker 1>So that's that that's that narrative of like the supply

0:25:03.520 --> 0:25:06.520
<v Speaker 1>chains and like Ukraine and all that stuff. That's what

0:25:06.600 --> 0:25:09.160
<v Speaker 1>that cost, that increase in cost represents.

0:25:09.440 --> 0:25:12.919
<v Speaker 2>Yeah, and then the you know what's coming everybody, uh,

0:25:13.200 --> 0:25:17.600
<v Speaker 2>that eleven point four percent over forty years of you know,

0:25:17.680 --> 0:25:20.639
<v Speaker 2>of the markup of the corporate profit that accounted for

0:25:20.640 --> 0:25:24.000
<v Speaker 2>an increase in prices went to almost fifty four percent.

0:25:24.560 --> 0:25:27.280
<v Speaker 1>And that nuts, I mean, there it is. Yeah, so

0:25:27.320 --> 0:25:30.320
<v Speaker 1>it's about five times the normal rate. During a pandemic,

0:25:31.440 --> 0:25:35.680
<v Speaker 1>food companies made about five times what they normally make

0:25:35.880 --> 0:25:37.119
<v Speaker 1>in profits on food.

0:25:37.840 --> 0:25:39.840
<v Speaker 2>Yeah, the end, can we stop?

0:25:41.040 --> 0:25:44.600
<v Speaker 1>Pretty I mean pretty much, there's because everything else is

0:25:44.680 --> 0:25:47.800
<v Speaker 1>just basically a matter of opinion at that point, there's

0:25:47.880 --> 0:25:50.800
<v Speaker 1>no there's no right answer to tell you the truth.

0:25:50.840 --> 0:25:53.840
<v Speaker 1>It's I think what's going to happen is a large

0:25:53.920 --> 0:25:57.399
<v Speaker 1>enough group will decide on what they consider the right answer,

0:25:57.400 --> 0:26:01.080
<v Speaker 1>and that that will be how things move forward. Yeah,

0:26:01.080 --> 0:26:02.840
<v Speaker 1>and it looks like the drum beat seems to be

0:26:03.840 --> 0:26:06.720
<v Speaker 1>pretty greed flation. He like people against greed flation.

0:26:07.400 --> 0:26:09.600
<v Speaker 2>Yeah, and that, like you said, that's a pretty catchy word.

0:26:09.600 --> 0:26:14.360
<v Speaker 2>There's an actual, like economics term. Like if you said, well,

0:26:14.400 --> 0:26:16.199
<v Speaker 2>you can probably get away with saying greed flation in

0:26:16.200 --> 0:26:17.640
<v Speaker 2>an ECON class these days, but.

0:26:17.880 --> 0:26:19.920
<v Speaker 1>Sure everybody will think you're really cool.

0:26:21.040 --> 0:26:23.520
<v Speaker 2>Previously, they say, look at the guy in the hat

0:26:23.520 --> 0:26:26.520
<v Speaker 2>walking in place saying things like greed flation.

0:26:26.920 --> 0:26:27.439
<v Speaker 1>Back at it.

0:26:28.720 --> 0:26:31.639
<v Speaker 2>The previous term for that was seller's inflation. There was

0:26:31.680 --> 0:26:34.680
<v Speaker 2>a guy in nineteen fifty eight named Abraham Lerner and

0:26:34.800 --> 0:26:41.240
<v Speaker 2>economists who he's a he's a Keensian guy. And we've

0:26:41.240 --> 0:26:44.760
<v Speaker 2>talked about the Keynsian approach to economics and what was

0:26:44.760 --> 0:26:45.240
<v Speaker 2>the other one?

0:26:45.840 --> 0:26:52.040
<v Speaker 1>It's another guy, Oh, Milton Friedman, the Chicago School guy.

0:26:52.240 --> 0:26:53.119
<v Speaker 2>No, I can't remember.

0:26:53.960 --> 0:26:57.600
<v Speaker 1>Adam Smith, Yeah, that was it, the classical the guy

0:26:57.600 --> 0:26:59.040
<v Speaker 1>who came up with capitalism.

0:26:59.400 --> 0:27:02.160
<v Speaker 2>Yeah. Yeah, those are sort of the general big two

0:27:02.200 --> 0:27:07.359
<v Speaker 2>schools of thought. And Keensians generally think that if there's

0:27:07.440 --> 0:27:09.399
<v Speaker 2>a lot of inflation going on, that means there's too

0:27:09.480 --> 0:27:12.920
<v Speaker 2>much money in the economy, and so the Fed comes in.

0:27:13.680 --> 0:27:16.600
<v Speaker 2>They operate on the Keynesian theories and they want to

0:27:16.640 --> 0:27:20.760
<v Speaker 2>slow that inflation, so they'll raise interest rates to kind

0:27:20.800 --> 0:27:23.080
<v Speaker 2>of cool things down and try and get people to

0:27:23.200 --> 0:27:25.879
<v Speaker 2>instead borrow and spend to kind of save a little money.

0:27:26.080 --> 0:27:28.879
<v Speaker 1>Yeah, and this actually can control inflation a lot, like

0:27:28.960 --> 0:27:33.640
<v Speaker 1>a lot. But what greedflation is showing us, and what

0:27:33.720 --> 0:27:36.440
<v Speaker 1>some economists who study this kind of thing, seller's inflation,

0:27:36.800 --> 0:27:40.800
<v Speaker 1>have known for a while that kind of monetary policy

0:27:40.920 --> 0:27:45.840
<v Speaker 1>can't control corporate decisions to increase prices.

0:27:45.960 --> 0:27:47.920
<v Speaker 2>In other words, seller inflation.

0:27:48.400 --> 0:27:51.480
<v Speaker 1>Right, So that's seller induced inflation, another word for greedflation.

0:27:51.600 --> 0:27:54.200
<v Speaker 1>It just is saying like, the companies who sell these

0:27:54.240 --> 0:27:56.520
<v Speaker 1>products are deciding they want to make more money than

0:27:56.560 --> 0:27:58.480
<v Speaker 1>they did before, and they're going to see if you're

0:27:58.480 --> 0:28:01.000
<v Speaker 1>willing to pay it. Here's the thing, and this is

0:28:01.000 --> 0:28:03.720
<v Speaker 1>why the pandemic changed everything. This is why the pandemic

0:28:04.680 --> 0:28:10.320
<v Speaker 1>takes these standard economic narratives and theories and just turns

0:28:10.320 --> 0:28:12.399
<v Speaker 1>them on their head in a lot of situations. And

0:28:12.440 --> 0:28:16.240
<v Speaker 1>the reason why is in a normal economy where companies

0:28:16.280 --> 0:28:21.239
<v Speaker 1>are competitive with one another, that urge to increase their

0:28:21.240 --> 0:28:24.399
<v Speaker 1>price and make more profit is kept down from the

0:28:24.480 --> 0:28:27.160
<v Speaker 1>concern that their competitor is going to keep their price

0:28:27.240 --> 0:28:30.840
<v Speaker 1>the same, and so people shoppers, being very price sensitive,

0:28:30.920 --> 0:28:34.359
<v Speaker 1>especially with food, will be like, oh, I'll eat this

0:28:34.920 --> 0:28:38.440
<v Speaker 1>generic wheat flakes rather than wheaties because it's a dollar less.

0:28:38.760 --> 0:28:40.480
<v Speaker 1>So I'm just going to become I'm just going to

0:28:40.520 --> 0:28:43.200
<v Speaker 1>go eat these from now on and just abandon wheaties.

0:28:43.320 --> 0:28:45.920
<v Speaker 1>They don't want that to happen, so they're really really

0:28:45.960 --> 0:28:49.960
<v Speaker 1>touchy about raising prices in a normally competitive economy. The

0:28:50.080 --> 0:28:53.240
<v Speaker 1>thing is the pandemic offered in a lot of people's

0:28:53.280 --> 0:28:58.320
<v Speaker 1>opinion including CEOs as we'll see, basically once in a

0:28:58.400 --> 0:29:02.880
<v Speaker 1>generation opportunity for everyone to raise their prices for no

0:29:03.120 --> 0:29:05.760
<v Speaker 1>good reason, essentially because they wanted to.

0:29:06.600 --> 0:29:08.920
<v Speaker 2>Yeah, I mean, there's a there's a sweet spot if

0:29:08.960 --> 0:29:12.000
<v Speaker 2>you're a company, you know, and you're making a box

0:29:12.040 --> 0:29:14.880
<v Speaker 2>of granola bars or whatever, where like you want to

0:29:14.960 --> 0:29:18.080
<v Speaker 2>have that price as much as it can be without

0:29:18.600 --> 0:29:21.840
<v Speaker 2>getting someone to not buy it, right, And that's just

0:29:21.880 --> 0:29:24.680
<v Speaker 2>sort of the sweet spot where they have maximized their

0:29:24.720 --> 0:29:29.320
<v Speaker 2>profit and anything beyond that might get them, like you said,

0:29:29.320 --> 0:29:31.280
<v Speaker 2>to look at another brand or maybe to not get

0:29:31.280 --> 0:29:34.120
<v Speaker 2>it at all, like to make that hard decision. So

0:29:34.320 --> 0:29:36.400
<v Speaker 2>they don't they don't fluctuate in their prices a lot.

0:29:36.440 --> 0:29:38.440
<v Speaker 2>They want to keep it kind of at that maximum

0:29:38.600 --> 0:29:40.440
<v Speaker 2>price where you're still going to buy it, but you

0:29:40.440 --> 0:29:43.480
<v Speaker 2>you know, like it what essentially is quote unquote fair

0:29:43.480 --> 0:29:47.120
<v Speaker 2>for everybody. But like you said, during the pandemic, and

0:29:47.160 --> 0:29:48.600
<v Speaker 2>I don't I don't think you know, I don't think

0:29:48.600 --> 0:29:51.680
<v Speaker 2>anyone is saying they these like five or six corporations,

0:29:51.840 --> 0:29:54.520
<v Speaker 2>like the evil heads of them all got together on

0:29:54.560 --> 0:29:57.320
<v Speaker 2>a call and said, on the count of three, we're

0:29:57.360 --> 0:30:01.280
<v Speaker 2>all going to raise our prices together. It just sort

0:30:01.320 --> 0:30:05.680
<v Speaker 2>of happened that way in that you know, there isn't

0:30:05.720 --> 0:30:07.960
<v Speaker 2>a lot of competition like when there's only a handful

0:30:08.000 --> 0:30:10.320
<v Speaker 2>of companies, So it's not like you had to have

0:30:10.360 --> 0:30:14.560
<v Speaker 2>some big, wide ranging conspiracy. You just had to basically

0:30:16.600 --> 0:30:20.320
<v Speaker 2>individually agree that this pandemic was a great cover to

0:30:20.520 --> 0:30:22.560
<v Speaker 2>raise prices that will never go back down.

0:30:22.920 --> 0:30:26.080
<v Speaker 1>Yeah, I think that you don't need collusion. Any CEO

0:30:26.280 --> 0:30:29.960
<v Speaker 1>worth their salary would see the pandemic as a great

0:30:30.000 --> 0:30:34.680
<v Speaker 1>opportunity to raise prices because there was really highly publicized

0:30:34.920 --> 0:30:38.920
<v Speaker 1>reasons for why prices would go up, like the supply

0:30:39.120 --> 0:30:43.440
<v Speaker 1>chain shortages, the war in Ukraine, energy prices going up.

0:30:43.800 --> 0:30:46.800
<v Speaker 1>They had this cover. The pandemic gave them cover to

0:30:47.000 --> 0:30:49.240
<v Speaker 1>raise their prices just because they wanted to. They didn't

0:30:49.280 --> 0:30:51.200
<v Speaker 1>need to say I'm going to do this. They knew

0:30:51.200 --> 0:30:52.880
<v Speaker 1>that everybody else is going to do this at the

0:30:52.920 --> 0:30:56.920
<v Speaker 1>same time, which provided additional cover. It decreased the risk

0:30:56.960 --> 0:30:59.280
<v Speaker 1>that they were going to lose market share. And then

0:30:59.320 --> 0:31:01.600
<v Speaker 1>the other thing that kind of came together to make

0:31:01.600 --> 0:31:05.320
<v Speaker 1>this a perfect storm of terribly high food prices is

0:31:05.320 --> 0:31:09.800
<v Speaker 1>something you touched on. Competition is less today than it was, say,

0:31:10.200 --> 0:31:13.360
<v Speaker 1>ten years ago. Fifteen years ago, twenty years ago, because

0:31:13.400 --> 0:31:17.080
<v Speaker 1>the Federal Trade Commission and the Justice Department have kind

0:31:17.160 --> 0:31:19.960
<v Speaker 1>of long been for several decades open for business. Like,

0:31:20.000 --> 0:31:22.520
<v Speaker 1>if you want to have a merger, they'll probably let

0:31:22.520 --> 0:31:24.720
<v Speaker 1>you do it, and you'll become a bigger corporation and

0:31:24.760 --> 0:31:27.680
<v Speaker 1>a bigger corporation and a bigger corporation, and as you grow,

0:31:27.920 --> 0:31:30.200
<v Speaker 1>you control more and more market share to where some

0:31:30.400 --> 0:31:34.920
<v Speaker 1>you know, today I think three main companies produce seventy

0:31:35.040 --> 0:31:37.040
<v Speaker 1>or eighty percent of the cereals on the shelves in

0:31:37.040 --> 0:31:41.080
<v Speaker 1>American grocery stores. That's not competition. That really lowers the

0:31:41.160 --> 0:31:44.080
<v Speaker 1>risk of losing market share because you control so many

0:31:44.120 --> 0:31:46.400
<v Speaker 1>different brands, you can monkey with them as much as

0:31:46.440 --> 0:31:50.440
<v Speaker 1>you want, so lower competition because of consolidation. Plus the

0:31:50.480 --> 0:31:55.160
<v Speaker 1>cover that the pandemic gave basically presented this perfect opportunity

0:31:55.240 --> 0:31:59.600
<v Speaker 1>for everybody to raise prices basically in unison, essentially just

0:31:59.720 --> 0:32:03.360
<v Speaker 1>to increase their profits. That's what we're seeing. And again,

0:32:03.680 --> 0:32:05.760
<v Speaker 1>I know I've been hammering this. We come to this

0:32:06.680 --> 0:32:09.640
<v Speaker 1>question again, is that a moral or is that just

0:32:09.760 --> 0:32:10.800
<v Speaker 1>normal capitalism?

0:32:11.320 --> 0:32:13.840
<v Speaker 2>Yeah, and again we're not saying cover profits because all

0:32:13.840 --> 0:32:17.520
<v Speaker 2>those reasons were real. We're not saying raising their costs

0:32:17.560 --> 0:32:21.360
<v Speaker 2>to so they wouldn't like start losing money. We're talking

0:32:21.360 --> 0:32:23.600
<v Speaker 2>about like the kind of increases that we saw, which

0:32:23.640 --> 0:32:29.400
<v Speaker 2>was fifty plus percent profit increase. If you are the

0:32:29.440 --> 0:32:33.840
<v Speaker 2>Groundwork Collaborative think tank, you can go over transcripts from

0:32:33.880 --> 0:32:39.240
<v Speaker 2>these corporate earnings calls from these companies and they're flat

0:32:39.240 --> 0:32:42.200
<v Speaker 2>out saying it, you know, like they're saying, basically, this

0:32:42.800 --> 0:32:45.680
<v Speaker 2>is our chance at a market reset, like an adjustment.

0:32:46.600 --> 0:32:50.800
<v Speaker 2>We thought our products were too inexpensive before, so this

0:32:50.920 --> 0:32:53.040
<v Speaker 2>is our chance to really raise these profits because we

0:32:53.080 --> 0:32:56.480
<v Speaker 2>have all this cover. One of the exec sit ConAgra

0:32:56.600 --> 0:33:00.880
<v Speaker 2>even said the consumers will welcome the increased prey, which

0:33:00.960 --> 0:33:03.240
<v Speaker 2>is I mean, if that's not just out of touch,

0:33:04.280 --> 0:33:06.800
<v Speaker 2>you know, I don't even know what to say about that.

0:33:07.240 --> 0:33:10.080
<v Speaker 2>People might accept it and live with it because it's

0:33:10.080 --> 0:33:12.560
<v Speaker 2>food they need, right, but no one's no one welcomes

0:33:12.960 --> 0:33:14.280
<v Speaker 2>a price increase on this something.

0:33:14.480 --> 0:33:16.760
<v Speaker 1>It was a really bizarre word to use, but this

0:33:16.920 --> 0:33:19.960
<v Speaker 1>was this was like these transcripts of CEOs talking to

0:33:20.000 --> 0:33:23.000
<v Speaker 1>their shareholders and major investors and then basically taking like

0:33:23.400 --> 0:33:26.000
<v Speaker 1>a victory lap, saying like look at this, this is nuts,

0:33:26.040 --> 0:33:27.560
<v Speaker 1>Like we're able to do this. We were able to

0:33:27.560 --> 0:33:30.480
<v Speaker 1>like make all these extra profits for nothing without without

0:33:30.520 --> 0:33:33.840
<v Speaker 1>our costs like increasing. We just raised our prices and

0:33:33.880 --> 0:33:36.880
<v Speaker 1>here's why. And you said something important. A lot of

0:33:36.920 --> 0:33:40.920
<v Speaker 1>the story that you hear from CEOs and corporations and

0:33:41.000 --> 0:33:44.480
<v Speaker 1>the people who typically defend them is that, like you said,

0:33:44.480 --> 0:33:47.520
<v Speaker 1>the prices were too low before, so this would this

0:33:47.600 --> 0:33:50.560
<v Speaker 1>gave them a chance to correct the market. And then

0:33:51.040 --> 0:33:54.680
<v Speaker 1>we us continuing to buy these products at the higher

0:33:54.720 --> 0:33:58.440
<v Speaker 1>price sends the signal to those companies like, Okay, this

0:33:58.520 --> 0:34:01.360
<v Speaker 1>is a fair price. Still like like, consumers are willing

0:34:01.400 --> 0:34:04.360
<v Speaker 1>to pay this, and well, they pay a little bit more,

0:34:04.440 --> 0:34:07.000
<v Speaker 1>let's find out, and they'll increase prices again. And then

0:34:07.000 --> 0:34:08.840
<v Speaker 1>eventually we get to a point where people are like,

0:34:08.880 --> 0:34:11.880
<v Speaker 1>I'm not paying anymore. Demand goes down, maybe the price

0:34:11.920 --> 0:34:13.719
<v Speaker 1>goes down or they hold it at that point.

0:34:14.520 --> 0:34:16.640
<v Speaker 2>Yeah, But and that goes back to the previous thing

0:34:16.680 --> 0:34:19.800
<v Speaker 2>we're saying, where people that are upper middle class and

0:34:19.920 --> 0:34:24.400
<v Speaker 2>higher can maybe complain about the cost of something, but

0:34:24.480 --> 0:34:28.320
<v Speaker 2>it doesn't change how they're necessarily buying groceries. The people

0:34:28.360 --> 0:34:30.880
<v Speaker 2>that are really getting pinched are the people at the bottom.

0:34:30.960 --> 0:34:37.000
<v Speaker 2>And that's We've just seen that happen all over, you know,

0:34:37.080 --> 0:34:41.399
<v Speaker 2>from gas costs to food costs. Like I remember when

0:34:41.440 --> 0:34:44.000
<v Speaker 2>gas I can't remember when it was. Veieler was in

0:34:44.040 --> 0:34:47.000
<v Speaker 2>like the late nineties or early two thousands, Yes, when

0:34:47.160 --> 0:34:49.960
<v Speaker 2>gas jumped like fifty or sixty cents over a year

0:34:50.040 --> 0:34:53.200
<v Speaker 2>or two. Yeah, And I remember telling my friends at

0:34:53.200 --> 0:34:55.839
<v Speaker 2>the time, like, it's never going to go back down

0:34:56.200 --> 0:34:59.719
<v Speaker 2>because over the previous maybe as long as there was gas,

0:34:59.800 --> 0:35:02.440
<v Speaker 2>but with the previous at least decade or so, it

0:35:02.520 --> 0:35:05.680
<v Speaker 2>fluctuated up and down like a nickel two three cents,

0:35:05.760 --> 0:35:08.080
<v Speaker 2>up maybe as high as a dime, then back down again.

0:35:08.560 --> 0:35:10.840
<v Speaker 2>And then it just it just ramped up like fifty cents.

0:35:11.120 --> 0:35:12.920
<v Speaker 2>And I just remember thinking I didn't even know why.

0:35:12.920 --> 0:35:15.799
<v Speaker 2>I knew nothing about it. I just remember thinking this

0:35:16.000 --> 0:35:20.160
<v Speaker 2>was what was it? Was it? Jeesu? Was it nine

0:35:20.160 --> 0:35:23.200
<v Speaker 2>to eleven? Maybe now before that, there was something that

0:35:23.280 --> 0:35:25.840
<v Speaker 2>happened and they took a huge jump, and I just

0:35:25.880 --> 0:35:28.439
<v Speaker 2>remember thinking, like, this is going to be the cover

0:35:28.719 --> 0:35:31.799
<v Speaker 2>and the gas will never be below like a buck

0:35:31.880 --> 0:35:33.480
<v Speaker 2>seventy five again or whatever it was.

0:35:33.680 --> 0:35:36.040
<v Speaker 1>Right, Yeah, And so that's a really cynical view, but

0:35:36.080 --> 0:35:38.239
<v Speaker 1>it's entirely possible. You're correct that.

0:35:38.560 --> 0:35:39.240
<v Speaker 2>It was correct.

0:35:39.960 --> 0:35:44.600
<v Speaker 1>Yeah, it They used an opportunity to raise prices and

0:35:44.640 --> 0:35:48.239
<v Speaker 1>maybe raise them beyond what they really needed to. And it,

0:35:48.280 --> 0:35:50.480
<v Speaker 1>sure it came down, It fluctuated up and down, but

0:35:50.520 --> 0:35:52.960
<v Speaker 1>it reset to a new normal, a new baseline.

0:35:53.040 --> 0:35:53.919
<v Speaker 2>Yeah, that's what I'm saying.

0:35:53.960 --> 0:35:57.120
<v Speaker 1>And it didn't really ever drop below that. And then

0:35:57.239 --> 0:36:00.040
<v Speaker 1>that new baseline gave them an opportunity later on to

0:36:00.280 --> 0:36:02.440
<v Speaker 1>ratcheted up to a new normal and so on and

0:36:02.440 --> 0:36:06.359
<v Speaker 1>so forth, and under normal conditions, that's just inflation, right,

0:36:06.440 --> 0:36:11.080
<v Speaker 1>Like the prices are supposed to grow over time. It's

0:36:11.120 --> 0:36:13.919
<v Speaker 1>like a sign of a healthy economy, but it needs

0:36:14.000 --> 0:36:16.359
<v Speaker 1>to be around two to three percent something like that.

0:36:16.520 --> 0:36:19.960
<v Speaker 1>What we're talking about is well beyond that. But that

0:36:20.000 --> 0:36:23.120
<v Speaker 1>does seem to be what we're seeing here too. And

0:36:23.800 --> 0:36:26.719
<v Speaker 1>at least one of the CEOs from their earnings call

0:36:27.200 --> 0:36:30.680
<v Speaker 1>said something like this is this is giving us a

0:36:30.760 --> 0:36:34.600
<v Speaker 1>chance to create this new normal, to normalize higher prices. Essentially,

0:36:34.680 --> 0:36:36.600
<v Speaker 1>people are going to get used to it. Sure we're

0:36:36.640 --> 0:36:39.440
<v Speaker 1>mad about it. Sure some people are being forced in poverty.

0:36:39.520 --> 0:36:43.040
<v Speaker 1>Now they'll get used to it. And the other terrible

0:36:43.040 --> 0:36:47.840
<v Speaker 1>thing about it, Chuck, is that they're driving inflation. They're

0:36:47.880 --> 0:36:52.239
<v Speaker 1>making it. They're making everything more expensive, like inflation is

0:36:52.320 --> 0:36:57.480
<v Speaker 1>outpacing its normal rate because of higher prices. Some economists

0:36:57.520 --> 0:36:59.319
<v Speaker 1>are like, nope, it's the other way around. But it

0:36:59.360 --> 0:37:04.560
<v Speaker 1>seems to be lopsided this time, where the higher prices

0:37:04.600 --> 0:37:08.960
<v Speaker 1>are causing higher inflation rather than higher inflation causing higher prices,

0:37:09.160 --> 0:37:10.400
<v Speaker 1>at least in the food world.

0:37:11.280 --> 0:37:14.919
<v Speaker 2>All right, let's take another break, then we'll talk about

0:37:14.960 --> 0:37:16.200
<v Speaker 2>more of this stuff right after this.

0:37:45.680 --> 0:37:50.040
<v Speaker 1>So thus far we've been leaving grocery stores kind of

0:37:50.080 --> 0:37:54.040
<v Speaker 1>out of the conversation and under normal circumstances that would

0:37:54.040 --> 0:37:54.520
<v Speaker 1>make sense.

0:37:54.840 --> 0:37:57.000
<v Speaker 2>Oh okay, I was wondering if we were gonna get

0:37:57.000 --> 0:37:58.200
<v Speaker 2>the grocery stores.

0:37:58.040 --> 0:38:01.080
<v Speaker 1>Right, because grocery stores, if I kind of a check

0:38:01.120 --> 0:38:05.120
<v Speaker 1>on food manufacturers, like the big chains and probably even

0:38:05.480 --> 0:38:09.080
<v Speaker 1>mid size chains, they have entire departments whose job it

0:38:09.120 --> 0:38:13.120
<v Speaker 1>is is to basically reconstruct all of the costs that

0:38:13.239 --> 0:38:17.239
<v Speaker 1>the food producers have to get a general idea of

0:38:17.280 --> 0:38:20.680
<v Speaker 1>how much they're marking up their product right. Because the

0:38:20.680 --> 0:38:23.720
<v Speaker 1>grocery stores don't want to pay any more than anybody else.

0:38:23.760 --> 0:38:27.000
<v Speaker 1>Because they're the ones whose stores we actually go to,

0:38:27.320 --> 0:38:31.480
<v Speaker 1>they have the most to lose. And then so normally

0:38:31.480 --> 0:38:34.600
<v Speaker 1>that ends up being like a check on how much

0:38:34.920 --> 0:38:40.239
<v Speaker 1>food companies mark up. Makes sense. The thing is, it

0:38:40.280 --> 0:38:42.520
<v Speaker 1>turns out that, at least according to the Federal Trade

0:38:42.520 --> 0:38:46.680
<v Speaker 1>Commission in the United States, grocery stores were profiteering from

0:38:46.680 --> 0:38:47.560
<v Speaker 1>the pandemic too.

0:38:48.360 --> 0:38:49.080
<v Speaker 2>Can you believe it?

0:38:49.760 --> 0:38:53.080
<v Speaker 1>Yeah. The FTC recently conducted a study of nine different

0:38:53.200 --> 0:38:58.160
<v Speaker 1>grocery stores and food wholesalers that includes Kroger, Amazon, and Walmart.

0:38:58.880 --> 0:39:00.760
<v Speaker 1>And they found that as an end street, they didn't

0:39:00.800 --> 0:39:03.440
<v Speaker 1>they weren't able to get like individual company data, but

0:39:03.480 --> 0:39:06.359
<v Speaker 1>they found that as an industry their profits went up

0:39:08.040 --> 0:39:10.440
<v Speaker 1>out of step with their costs.

0:39:10.440 --> 0:39:12.640
<v Speaker 2>Oh geez, here we go, just like.

0:39:12.640 --> 0:39:15.239
<v Speaker 1>The food producers, although it wasn't nearly as dramatic as

0:39:15.280 --> 0:39:21.200
<v Speaker 1>the food producers. For example, in twenty fifteen, the peak markup,

0:39:21.320 --> 0:39:25.400
<v Speaker 1>the peak profit was five point six percent across the industry,

0:39:26.160 --> 0:39:29.440
<v Speaker 1>and then in twenty twenty one it went over six percent,

0:39:30.040 --> 0:39:32.520
<v Speaker 1>and then two years later it hit over seven percent.

0:39:32.680 --> 0:39:34.799
<v Speaker 1>No boy, And again this is out of step with

0:39:34.880 --> 0:39:39.120
<v Speaker 1>their costs. And they also found that the large chains

0:39:40.480 --> 0:39:44.440
<v Speaker 1>used their clout to basically get their hands on scarce

0:39:45.080 --> 0:39:49.200
<v Speaker 1>products and edged out smaller competitors, so they basically created

0:39:49.520 --> 0:39:54.640
<v Speaker 1>mini monopolies in their areas in their regions, temporary mini monopolies.

0:39:54.880 --> 0:39:58.440
<v Speaker 1>So that's a thing too. For sure. We're getting gouged

0:39:58.920 --> 0:40:02.360
<v Speaker 1>both by the food companies and the grocery stores. It seems.

0:40:02.880 --> 0:40:04.520
<v Speaker 2>Yeah, I mean I can tell when I go to

0:40:04.520 --> 0:40:06.360
<v Speaker 2>the grocery store. It's a big difference.

0:40:06.640 --> 0:40:06.839
<v Speaker 1>Right.

0:40:07.640 --> 0:40:09.840
<v Speaker 2>One thing we should mention kind of quickly here is

0:40:09.880 --> 0:40:13.480
<v Speaker 2>this idea of shrink inflation, because that kind of figures in.

0:40:13.560 --> 0:40:17.040
<v Speaker 2>That's another sort of sneaky way to increase profits. That is,

0:40:17.080 --> 0:40:20.880
<v Speaker 2>when you pay the same price for less of something

0:40:20.920 --> 0:40:25.520
<v Speaker 2>that you used to get, whether it's you know, five

0:40:25.680 --> 0:40:32.399
<v Speaker 2>less dishwasher detergent inserts that come in the packet, or

0:40:32.440 --> 0:40:36.640
<v Speaker 2>whether it's ounces off of a chocolate bar or ounces

0:40:36.680 --> 0:40:39.279
<v Speaker 2>out of a coke bottle, the price is the same

0:40:39.840 --> 0:40:42.600
<v Speaker 2>and it's generally just like there's nothing illegal about it.

0:40:42.640 --> 0:40:44.759
<v Speaker 2>But it's like, oh boy, maybe they won't notice if

0:40:44.800 --> 0:40:48.759
<v Speaker 2>we make the two liter coke one point seventy five

0:40:48.840 --> 0:40:51.239
<v Speaker 2>leaders if we just keep the price the same, and

0:40:51.280 --> 0:40:52.160
<v Speaker 2>that's what happens.

0:40:52.360 --> 0:40:55.359
<v Speaker 1>Yeah, it's another form of inflation, even though the price

0:40:55.360 --> 0:40:58.719
<v Speaker 1>doesn't go up like the as a whole the unit price,

0:40:58.800 --> 0:41:01.080
<v Speaker 1>like to say, the per ounce price has gone up

0:41:01.120 --> 0:41:04.799
<v Speaker 1>because you get less for the same price, right right.

0:41:04.960 --> 0:41:08.160
<v Speaker 1>People who attrack inflation actually adjust for that because it's

0:41:08.160 --> 0:41:11.440
<v Speaker 1>so widespread. Shrink flation is. But one thing that's not

0:41:11.680 --> 0:41:16.960
<v Speaker 1>typically tracked is something related called skimpflation, where the ingredients

0:41:17.360 --> 0:41:21.240
<v Speaker 1>or the packaging or something degrades or downgrades to save money,

0:41:22.400 --> 0:41:25.160
<v Speaker 1>and that actually affects the price or the value or

0:41:25.200 --> 0:41:29.320
<v Speaker 1>the quality of what you're paying for. That's not tracked

0:41:29.360 --> 0:41:31.560
<v Speaker 1>as part of inflation. So there's still a way to

0:41:31.640 --> 0:41:33.920
<v Speaker 1>kind of wiggle through without making it seem like you're

0:41:33.960 --> 0:41:35.200
<v Speaker 1>ripping the customer off.

0:41:35.640 --> 0:41:39.440
<v Speaker 2>Yeah, so you mentioned other schools of thought. We're going

0:41:39.480 --> 0:41:41.640
<v Speaker 2>to talk about some of those, because there is no

0:41:41.800 --> 0:41:46.120
<v Speaker 2>arguing that during the pandemic that the prices just went

0:41:46.160 --> 0:41:49.680
<v Speaker 2>way way up, like that's just it's a fact. But

0:41:50.000 --> 0:41:53.120
<v Speaker 2>there are economists at the FED, the Federal Reserve Bank

0:41:53.120 --> 0:41:56.560
<v Speaker 2>of Kansas City that wrote a paper about these corporate

0:41:56.560 --> 0:41:59.319
<v Speaker 2>profits during the pandemic, and they started looking at the

0:41:59.400 --> 0:42:03.480
<v Speaker 2>dates and the timing of this stuff and they noticed

0:42:03.480 --> 0:42:07.800
<v Speaker 2>something interesting, which was that the biggest price hikes happening

0:42:08.000 --> 0:42:10.959
<v Speaker 2>in twenty twenty through about the first quarter of twenty

0:42:11.000 --> 0:42:15.280
<v Speaker 2>twenty one, and the inflation didn't get really bad until

0:42:15.800 --> 0:42:18.839
<v Speaker 2>later on in twenty twenty one and just devastatingly through

0:42:19.120 --> 0:42:23.080
<v Speaker 2>twenty twenty two. And so the Kansas City economists basically

0:42:23.160 --> 0:42:26.640
<v Speaker 2>said that they raise these prices early because they thought

0:42:27.239 --> 0:42:29.680
<v Speaker 2>they saw the future that higher costs were coming down

0:42:29.760 --> 0:42:32.759
<v Speaker 2>the line. So instead of waiting until that happened for

0:42:32.840 --> 0:42:36.480
<v Speaker 2>a big spike in prices, let's start raising these prices now.

0:42:36.680 --> 0:42:38.520
<v Speaker 2>It's kind of smooth things out over time.

0:42:38.680 --> 0:42:42.360
<v Speaker 1>Yeah, instead of one big increase, maybe five smaller increases

0:42:42.360 --> 0:42:45.719
<v Speaker 1>that equal that seem big increase, right, Yeah, and that

0:42:45.800 --> 0:42:50.200
<v Speaker 1>makes sense. That actually is pretty smart. I mean, like,

0:42:50.239 --> 0:42:52.000
<v Speaker 1>if you're a business, of course you want to predict

0:42:52.200 --> 0:42:56.200
<v Speaker 1>increases in cost. The thing is is the fact that

0:42:56.440 --> 0:42:59.319
<v Speaker 1>prices don't normally come back down. What we were talking

0:42:59.400 --> 0:43:02.759
<v Speaker 1>about with your anecdote about a gas going up. Yeah,

0:43:03.120 --> 0:43:06.520
<v Speaker 1>that when prices like of a certain type of item

0:43:06.600 --> 0:43:10.200
<v Speaker 1>or whatever go up but tend to not come back down.

0:43:10.280 --> 0:43:14.359
<v Speaker 1>Really that they're called sticky, or they're in economic terms,

0:43:14.400 --> 0:43:17.200
<v Speaker 1>those prices are downwardly rigid. They don't like to come down, right,

0:43:17.840 --> 0:43:23.680
<v Speaker 1>So as riggs, right, eggs are the miracle. So as

0:43:23.760 --> 0:43:28.319
<v Speaker 1>they're as companies like costs, their marginal costs to create

0:43:28.360 --> 0:43:31.520
<v Speaker 1>and deliver the product go down, those prices aren't going

0:43:31.560 --> 0:43:33.960
<v Speaker 1>to come down accordingly, so their profits are just going

0:43:34.000 --> 0:43:37.640
<v Speaker 1>to be nicer and nicer. That is an explanation that's

0:43:37.760 --> 0:43:39.880
<v Speaker 1>definitely more in step with the idea like this is

0:43:39.960 --> 0:43:44.400
<v Speaker 1>just normal capitalism. Like it happened to be a seller's

0:43:44.440 --> 0:43:48.560
<v Speaker 1>market during the pandemic because demand went up and companies

0:43:48.600 --> 0:43:51.520
<v Speaker 1>were there to fulfill that demand, and demand drove prices up,

0:43:51.520 --> 0:43:54.160
<v Speaker 1>and their costs didn't increase in steps, so they were

0:43:54.200 --> 0:43:57.080
<v Speaker 1>able to reap a higher profit. That's kind of like that.

0:43:57.080 --> 0:43:58.760
<v Speaker 1>That what that explanation is saying.

0:43:59.360 --> 0:44:02.439
<v Speaker 2>Yeah, for sure, there are people that are like, hey,

0:44:02.520 --> 0:44:06.360
<v Speaker 2>this greedflation thing, I don't agree with it. There's a

0:44:06.400 --> 0:44:10.160
<v Speaker 2>guy named Eric Levittz at New York Magazine who had

0:44:10.360 --> 0:44:14.560
<v Speaker 2>a very long piece critique basically on the greed plation

0:44:15.000 --> 0:44:17.440
<v Speaker 2>argument and said a bunch of things that we're going

0:44:17.520 --> 0:44:20.200
<v Speaker 2>to go over now. But the person was that, Hey,

0:44:20.280 --> 0:44:24.719
<v Speaker 2>these we've had corporate consolidation for a while now, and

0:44:24.840 --> 0:44:28.480
<v Speaker 2>they could have just raised these prices whenever. So I'm

0:44:28.520 --> 0:44:32.160
<v Speaker 2>not buying that this happened just during the pandemic. But

0:44:32.360 --> 0:44:35.959
<v Speaker 2>what we're and a lot of people, including Robert Reich,

0:44:35.960 --> 0:44:38.719
<v Speaker 2>who's a very smart guy, are pointing out it's like, no,

0:44:39.239 --> 0:44:40.880
<v Speaker 2>what they're saying is it gave him the cover to

0:44:40.920 --> 0:44:43.919
<v Speaker 2>do that, and they've sort of admitted this on the call.

0:44:44.040 --> 0:44:46.600
<v Speaker 2>So I just say throw that one out right away.

0:44:46.680 --> 0:44:49.840
<v Speaker 1>Yeah, it totally discounts the idea that brands try to

0:44:49.880 --> 0:44:53.640
<v Speaker 1>cultivate goodwill with their customers, that they just wouldn't care

0:44:53.719 --> 0:44:56.080
<v Speaker 1>that their customers didn't like them. TS, you're going to

0:44:56.120 --> 0:44:59.040
<v Speaker 1>buy our stuff anyway because we're consolidated. I agree to

0:44:59.080 --> 0:44:59.680
<v Speaker 1>throw that one.

0:44:59.560 --> 0:45:02.680
<v Speaker 2>Out all right. The next one was, and this is

0:45:02.760 --> 0:45:04.800
<v Speaker 2>kind of what you were talking about, but that fifty

0:45:04.840 --> 0:45:10.520
<v Speaker 2>four nearly fifty four percent increase in corporate profits. He

0:45:10.760 --> 0:45:16.280
<v Speaker 2>argues that it's it's the effect of inflation, not the cause,

0:45:16.800 --> 0:45:19.040
<v Speaker 2>and that we've got it backwards. Josh and Chuck have

0:45:19.160 --> 0:45:20.680
<v Speaker 2>it backwards right exactly.

0:45:20.719 --> 0:45:24.000
<v Speaker 1>That the companies were there to offer the products at

0:45:24.000 --> 0:45:25.920
<v Speaker 1>the higher price and they just happened to make this

0:45:26.000 --> 0:45:28.799
<v Speaker 1>windfall and that's just it was in their favor, right,

0:45:30.280 --> 0:45:35.360
<v Speaker 1>I mean, it's a it's a legitimate explanation it's just again,

0:45:35.920 --> 0:45:38.680
<v Speaker 1>it skirts that issue of whether that's okay.

0:45:38.760 --> 0:45:40.320
<v Speaker 2>I guess yeah.

0:45:40.360 --> 0:45:43.839
<v Speaker 1>And then the other thing that Levits eventually settles on

0:45:43.960 --> 0:45:47.160
<v Speaker 1>is he's like all that stuff that people say, that

0:45:47.280 --> 0:45:51.800
<v Speaker 1>pandemic narrative for higher prices, all that's correct. Demand was high,

0:45:52.000 --> 0:45:56.040
<v Speaker 1>supply was tight, people had way more money than they

0:45:56.080 --> 0:45:58.759
<v Speaker 1>normally do. All of a sudden, Uncle Joe Biden sent

0:45:58.920 --> 0:46:03.240
<v Speaker 1>a bunch of checks and that corporations have always been greedy,

0:46:04.080 --> 0:46:08.000
<v Speaker 1>and that I take this to basically say, like, if

0:46:08.040 --> 0:46:11.759
<v Speaker 1>you don't if you don't like what you're seeing, if

0:46:11.800 --> 0:46:15.120
<v Speaker 1>you don't like being price gouged for food during a pandemic,

0:46:15.400 --> 0:46:19.720
<v Speaker 1>then don't live through a pandemic in a capitalist country. Sorry, right,

0:46:21.719 --> 0:46:22.000
<v Speaker 1>you know.

0:46:22.800 --> 0:46:25.960
<v Speaker 2>Sure that's pretty inconvenient for a lot of people, exactly.

0:46:26.040 --> 0:46:28.080
<v Speaker 1>Yeah, And a lot of people are saying, like, no,

0:46:28.320 --> 0:46:31.759
<v Speaker 1>we've got to do something about this. There's a Society

0:46:31.880 --> 0:46:37.759
<v Speaker 1>general banker economist named Albert Edward or Edwin, I can't

0:46:37.760 --> 0:46:41.880
<v Speaker 1>remember Edwards, I think, and he said that what he's seeing.

0:46:41.880 --> 0:46:43.319
<v Speaker 1>This is the guy who said he's been at this

0:46:43.400 --> 0:46:45.359
<v Speaker 1>for forty years and he's never seen anything like it.

0:46:45.520 --> 0:46:50.800
<v Speaker 1>He said that it's unprecedented and astonishing levels of corporate

0:46:50.800 --> 0:46:53.560
<v Speaker 1>greed that we're seeing as a result of these price

0:46:53.640 --> 0:46:57.120
<v Speaker 1>increases in these profit margins that we're seeing are eye popping.

0:46:57.320 --> 0:46:59.440
<v Speaker 1>This guy's an economist student for forty years. He's like,

0:46:59.680 --> 0:47:03.439
<v Speaker 1>this is just wrong. And he threw out something that

0:47:03.920 --> 0:47:06.200
<v Speaker 1>a lot of people on both sides of the political

0:47:06.200 --> 0:47:09.319
<v Speaker 1>spectrum do not like to hear. He said, we should

0:47:09.520 --> 0:47:12.680
<v Speaker 1>consider price controls, Like if corporations are going to go this,

0:47:12.920 --> 0:47:17.000
<v Speaker 1>be this reckless with people's lives and you know, budgets,

0:47:17.480 --> 0:47:19.759
<v Speaker 1>then we need to control them. The government needs to

0:47:19.760 --> 0:47:22.040
<v Speaker 1>step in and say you can't charge over this amount

0:47:22.040 --> 0:47:22.920
<v Speaker 1>for this product.

0:47:23.920 --> 0:47:29.200
<v Speaker 2>Yeah, And I mean they're even like super capitalist Keynsian

0:47:29.440 --> 0:47:34.520
<v Speaker 2>economists who agree about Parch part of that, which is like, hey,

0:47:34.560 --> 0:47:37.680
<v Speaker 2>if there's a like a real bottleneck of a commodity

0:47:37.719 --> 0:47:42.560
<v Speaker 2>that only a handful of people control, you should cap

0:47:42.600 --> 0:47:46.400
<v Speaker 2>that commodity price so they don't get together and gouge

0:47:46.440 --> 0:47:50.520
<v Speaker 2>people when there's a real squeeze on like a particular

0:47:50.600 --> 0:47:55.120
<v Speaker 2>specific thing, right, not not like an overall like cap

0:47:55.120 --> 0:47:56.760
<v Speaker 2>on the price of cereal or something.

0:47:57.040 --> 0:47:59.640
<v Speaker 1>So the thing is is that there's there's plenty of

0:47:59.719 --> 0:48:03.280
<v Speaker 1>story worries of horror stories from the past where capitalist

0:48:03.360 --> 0:48:06.680
<v Speaker 1>economies have tried to use price controls and that they

0:48:07.000 --> 0:48:10.640
<v Speaker 1>can lead to scarcity because suppliers would be like, I'm

0:48:10.680 --> 0:48:12.799
<v Speaker 1>not going to get into this business any longer. I'm

0:48:12.800 --> 0:48:15.000
<v Speaker 1>getting out of it because I can't make more than

0:48:15.040 --> 0:48:16.920
<v Speaker 1>what the government's saying I can make. And all of

0:48:16.920 --> 0:48:20.319
<v Speaker 1>a sudden, that product, say bread, is now really hard

0:48:20.320 --> 0:48:23.040
<v Speaker 1>to come by because nobody's making it, and demand spikes

0:48:23.040 --> 0:48:25.200
<v Speaker 1>and people have to stay in line. No one likes

0:48:25.239 --> 0:48:30.200
<v Speaker 1>price controls, but there's not there's not a lot of

0:48:30.239 --> 0:48:34.520
<v Speaker 1>alternative ideas, Like there's a sense of helplessness and everybody

0:48:35.080 --> 0:48:37.480
<v Speaker 1>who tends to rely on the federal government to solve

0:48:37.520 --> 0:48:44.880
<v Speaker 1>like major massive problems like food suppliers gouging customers. You

0:48:45.000 --> 0:48:50.279
<v Speaker 1>got basically either price controls or to me, the more legitimate,

0:48:50.840 --> 0:48:54.480
<v Speaker 1>the more legitimate answer, which would be to tax those

0:48:55.040 --> 0:48:58.640
<v Speaker 1>windfall profits at a higher rate. Like Okay, if you're

0:48:58.719 --> 0:49:01.759
<v Speaker 1>just doing like the normal capitalist thing as a corporation

0:49:02.800 --> 0:49:05.400
<v Speaker 1>and you you can't help it, that's just what your

0:49:05.440 --> 0:49:08.680
<v Speaker 1>profits are. If it's a during a pandemic or during

0:49:08.719 --> 0:49:11.520
<v Speaker 1>a crisis, or people are really hurting and you're making

0:49:11.520 --> 0:49:14.400
<v Speaker 1>these profits we're going to tax above you know, X

0:49:14.440 --> 0:49:18.120
<v Speaker 1>percentage higher than everything below that is your profit.

0:49:19.640 --> 0:49:22.759
<v Speaker 2>Now is that trigger? Is that like U during a

0:49:22.800 --> 0:49:27.520
<v Speaker 2>specific time or is it like a specific like a

0:49:28.000 --> 0:49:31.000
<v Speaker 2>percentage increase in profits triggers it or both?

0:49:31.080 --> 0:49:34.040
<v Speaker 1>I think both. I think if you have a situation

0:49:34.120 --> 0:49:38.000
<v Speaker 1>where normal competition is being is just kind of like

0:49:38.200 --> 0:49:41.080
<v Speaker 1>gone haywire for some reason, say like the pandemic, then

0:49:41.120 --> 0:49:43.840
<v Speaker 1>it would probably kick in because windfall profits are a

0:49:43.920 --> 0:49:48.880
<v Speaker 1>real possibility. And then say anything over you know, a

0:49:49.160 --> 0:49:52.160
<v Speaker 1>twenty percent increase in profits is going to get taxed

0:49:52.200 --> 0:49:54.600
<v Speaker 1>at ninety percent or something like that, Like, yeah, you

0:49:54.600 --> 0:49:56.160
<v Speaker 1>can make the profits, but we're going to take away

0:49:56.160 --> 0:49:57.759
<v Speaker 1>more of it because we got to help out these

0:49:57.800 --> 0:50:00.840
<v Speaker 1>people who are hurting. While your benefit, we need to

0:50:00.920 --> 0:50:04.360
<v Speaker 1>keep things a little more even then these guys are benefiting,

0:50:04.440 --> 0:50:07.680
<v Speaker 1>these guys are starving, which is the current narrative.

0:50:08.080 --> 0:50:11.000
<v Speaker 2>What you're forgetting, though, Josh, is when corporations have these

0:50:11.040 --> 0:50:14.799
<v Speaker 2>huge windfalls of profits, they pass that along to their

0:50:14.880 --> 0:50:19.120
<v Speaker 2>employees by raising their wages and to the consumer eventually too. Right, Sure,

0:50:19.280 --> 0:50:21.640
<v Speaker 2>sure isn't that How isn't that how it works? Yeah?

0:50:21.680 --> 0:50:23.480
<v Speaker 1>They drop their prices, right.

0:50:23.719 --> 0:50:25.920
<v Speaker 2>They just don't keep that for themselves, right.

0:50:25.920 --> 0:50:28.000
<v Speaker 1>No, not at all. Well, that's the problem, Like, that's

0:50:28.000 --> 0:50:29.799
<v Speaker 1>where a lot of people are like, Okay, we need

0:50:29.840 --> 0:50:32.920
<v Speaker 1>to figure out just even the basic structure of corporations.

0:50:32.960 --> 0:50:36.840
<v Speaker 1>If the point of a corporation is to maximize profits

0:50:36.840 --> 0:50:39.960
<v Speaker 1>for shareholders at all costs, at the expense of the economy,

0:50:40.120 --> 0:50:44.359
<v Speaker 1>at the expense of people's lives, health, well being, there's

0:50:44.400 --> 0:50:47.440
<v Speaker 1>something inherently broken about that, and we need to fix that.

0:50:48.200 --> 0:50:50.120
<v Speaker 1>And if you ask me, I don't think there's anything

0:50:50.160 --> 0:50:56.720
<v Speaker 1>inherently problematic about capitalism. I think people who who don't

0:50:56.800 --> 0:50:59.279
<v Speaker 1>care enough about other people or the planet or something

0:50:59.320 --> 0:51:01.879
<v Speaker 1>like that been allowed to come to power over the years,

0:51:01.880 --> 0:51:04.719
<v Speaker 1>and they're the ones who seem to represent capitalism more

0:51:04.760 --> 0:51:07.440
<v Speaker 1>than others. But I don't think that's necessarily like a

0:51:07.880 --> 0:51:12.840
<v Speaker 1>pure capitalist format. I think it can be much more

0:51:13.000 --> 0:51:16.240
<v Speaker 1>accommodating of the planet and of other people without reverting

0:51:16.320 --> 0:51:18.880
<v Speaker 1>to socialism or communism or anything like that. You can

0:51:18.920 --> 0:51:23.000
<v Speaker 1>still have capitalist a capitalist economy, but why can't you

0:51:23.120 --> 0:51:26.200
<v Speaker 1>also be like, you're making way too much money and

0:51:26.280 --> 0:51:29.279
<v Speaker 1>people are starving because of all this money you're making.

0:51:29.400 --> 0:51:30.800
<v Speaker 1>We need to help these people out with some of

0:51:30.840 --> 0:51:32.640
<v Speaker 1>that money, so we're going to tax it. It just

0:51:32.680 --> 0:51:35.160
<v Speaker 1>makes sense to me. I understand that a lot of

0:51:35.160 --> 0:51:37.319
<v Speaker 1>people revile that, and I'm not trying to shove my

0:51:37.760 --> 0:51:42.680
<v Speaker 1>opinion down anyone's throat. It just that particular answer makes

0:51:42.719 --> 0:51:45.000
<v Speaker 1>sense to me because this does seem like just such

0:51:45.040 --> 0:51:47.640
<v Speaker 1>a haywire weird situation.

0:51:48.520 --> 0:51:53.320
<v Speaker 2>Yeah, and this is especially sort of triggering for humans

0:51:53.400 --> 0:51:58.280
<v Speaker 2>because it's food. We're not talking about, you know, luxury

0:51:58.280 --> 0:52:02.080
<v Speaker 2>items or you know, other weird kinds of inflation that

0:52:02.560 --> 0:52:05.239
<v Speaker 2>I mean, this is something that people literally need to

0:52:05.280 --> 0:52:08.040
<v Speaker 2>live everywhere.

0:52:08.040 --> 0:52:12.160
<v Speaker 1>Right, you know, like recreational pontoons aren't what you're talking about,

0:52:12.239 --> 0:52:17.000
<v Speaker 1>you know, like it's really important stuff for sure. Yeah,

0:52:17.080 --> 0:52:18.880
<v Speaker 1>I agree. I think that that makes it a different

0:52:18.920 --> 0:52:20.960
<v Speaker 1>a different conversation than if we were talking about a

0:52:21.000 --> 0:52:22.799
<v Speaker 1>different commodity or different.

0:52:22.920 --> 0:52:25.319
<v Speaker 2>I mean, it seems like it. But geez, I'm sure

0:52:25.360 --> 0:52:28.480
<v Speaker 2>we'll hear from people that say that we don't know

0:52:28.560 --> 0:52:29.480
<v Speaker 2>what we're talking about.

0:52:29.480 --> 0:52:32.160
<v Speaker 1>And oh man, we're going to get some ugly emails

0:52:32.160 --> 0:52:34.680
<v Speaker 1>from people. It's fine, we can do it.

0:52:34.880 --> 0:52:37.520
<v Speaker 2>Those people don't complain about the cost of food.

0:52:37.560 --> 0:52:39.920
<v Speaker 1>I'm sure right, you have a right to your opinion.

0:52:40.080 --> 0:52:41.839
<v Speaker 1>You know, we have a right to our opinion too,

0:52:41.920 --> 0:52:44.400
<v Speaker 1>so don't get mad. You can share your opinion with us,

0:52:44.400 --> 0:52:46.319
<v Speaker 1>but don't get mad at us for sharing ours.

0:52:46.680 --> 0:52:50.560
<v Speaker 2>Yeah. We're just people. Yeah, we don't have some We

0:52:50.640 --> 0:52:55.399
<v Speaker 2>never took some oath of neutrality right to be podcasters.

0:52:55.440 --> 0:52:57.360
<v Speaker 2>I think people think that sometimes.

0:52:57.040 --> 0:53:00.480
<v Speaker 1>Right, Yeah, for sure, we're just a couple of regular dudes,

0:53:00.560 --> 0:53:02.920
<v Speaker 1>one of whom is wearing an awesome hat.

0:53:02.800 --> 0:53:05.320
<v Speaker 2>Right now, walking in place.

0:53:05.400 --> 0:53:09.880
<v Speaker 1>Weirdly, you got anything else? No, Well, go forth everybody

0:53:09.920 --> 0:53:13.359
<v Speaker 1>and decide is greedflation an evil thing? Or is it

0:53:13.440 --> 0:53:16.160
<v Speaker 1>just normal or what? And if you have other solutions

0:53:16.200 --> 0:53:19.160
<v Speaker 1>to the idea or the problem, then I would love

0:53:19.200 --> 0:53:22.399
<v Speaker 1>to hear those, said Tom. And in the meantime, I say, Chuck,

0:53:22.400 --> 0:53:23.640
<v Speaker 1>it's time for a listener maw.

0:53:24.800 --> 0:53:26.640
<v Speaker 2>All right, Hey, guys, just want to say thanks for

0:53:26.800 --> 0:53:30.600
<v Speaker 2>keeping me entertained since the pandemic. I've been the office

0:53:30.680 --> 0:53:33.279
<v Speaker 2>random facts guy. I'm already that guy.

0:53:34.000 --> 0:53:36.080
<v Speaker 1>This guy sends random facts to people.

0:53:36.680 --> 0:53:41.040
<v Speaker 2>No, no, no facts, gotcha. Yeah, that'd be funny though. It's

0:53:41.080 --> 0:53:45.000
<v Speaker 2>a good bit. People to just hear that sound, that

0:53:45.160 --> 0:53:48.839
<v Speaker 2>fact sound, and they're like, God, Gary's at it. I'm sorry,

0:53:48.840 --> 0:53:51.239
<v Speaker 2>it's Daniel, I'm already that guy when it comes to

0:53:51.320 --> 0:53:54.040
<v Speaker 2>a lot of the things I treat, but now it's

0:53:54.080 --> 0:53:57.840
<v Speaker 2>about all things. Because of long rides to Ohio to

0:53:57.880 --> 0:54:00.239
<v Speaker 2>see the family. My toddlers even asked for stuff, you know,

0:54:01.080 --> 0:54:05.680
<v Speaker 2>specifically the fire truck episode that's cute makes sense, which

0:54:05.719 --> 0:54:08.400
<v Speaker 2>can be tough to find since I'm currently working backwards

0:54:08.440 --> 0:54:11.000
<v Speaker 2>from newest to oldest. I even just found out that

0:54:11.080 --> 0:54:11.759
<v Speaker 2>Josh and I are.

0:54:11.640 --> 0:54:13.600
<v Speaker 1>Birthday buddies, so oh hey, happy birthday.

0:54:14.200 --> 0:54:16.759
<v Speaker 2>That's right, he says. And not cancers anymore. Did they change?

0:54:17.600 --> 0:54:18.320
<v Speaker 2>Did they change that?

0:54:18.400 --> 0:54:21.640
<v Speaker 1>I don't think so well, I'm to look into it.

0:54:22.080 --> 0:54:23.919
<v Speaker 1>I have felt a little different in the last couple

0:54:23.960 --> 0:54:24.319
<v Speaker 1>of years.

0:54:24.800 --> 0:54:27.440
<v Speaker 2>All right, Thank you all again for the hours of enjoyment,

0:54:27.560 --> 0:54:29.279
<v Speaker 2>laughs and learning. If you do end up reading this,

0:54:29.680 --> 0:54:32.359
<v Speaker 2>would you shout out my wife Lynn, who has become

0:54:32.400 --> 0:54:36.399
<v Speaker 2>a fan. So that is from Daniel Klein and Lynn

0:54:36.880 --> 0:54:37.680
<v Speaker 2>and their kids.

0:54:37.960 --> 0:54:41.040
<v Speaker 1>Nice. Thanks a lot, Daniel, thank you for indoctrinating your

0:54:41.160 --> 0:54:43.400
<v Speaker 1>children into stuff you should know. Universe.

0:54:44.040 --> 0:54:46.960
<v Speaker 2>That's right, and they're also listening now to Biblical time machine.

0:54:47.160 --> 0:54:49.200
<v Speaker 2>Okay from Dave Ruse.

0:54:50.160 --> 0:54:52.400
<v Speaker 1>Is it biblical or is it Bible time machine?

0:54:53.480 --> 0:54:56.279
<v Speaker 2>Daniel says biblical and I'm not sure and we're not

0:54:56.320 --> 0:54:56.759
<v Speaker 2>going to look it.

0:54:56.800 --> 0:54:59.640
<v Speaker 1>Up right either way. It's a top notch Dave Ruse

0:54:59.680 --> 0:55:02.040
<v Speaker 1>podc And by the way, Dave Ruth's helped us with

0:55:02.120 --> 0:55:06.720
<v Speaker 1>this episode too, so that's very appropriate. Double Dave yep again,

0:55:06.800 --> 0:55:08.239
<v Speaker 1>Thank you, Daniel, and if you want to be like

0:55:08.360 --> 0:55:10.560
<v Speaker 1>Daniel and get in touch with us, you can send

0:55:10.640 --> 0:55:13.960
<v Speaker 1>us an email to Stuff Podcasts at iHeartRadio dot com.

0:55:18.400 --> 0:55:20.680
<v Speaker 1>Stuff you Should Know is a production of iHeartRadio.

0:55:21.239 --> 0:55:24.359
<v Speaker 2>For more podcasts my heart Radio, visit the iHeartRadio app,

0:55:24.600 --> 0:55:27.480
<v Speaker 2>Apple Podcasts, or wherever you listen to your favorite shows.