Speaker 1: So I had a decent amount of experience in the
Speaker 1: dieting space. It's a multibillion dollar industry. My book, Naturally
Speaker 1: Thin was on the New York Times bestseller list for
Speaker 1: twenty seven weeks. Um. I was really not very well known,
Speaker 1: and that book just really came out swinging. And it
Speaker 1: was interesting because when I was trying to sell the book,
Speaker 1: nobody wanted to buy it. That's always my story. That
Speaker 1: was the same thing with the skinny Ball cocktail. Nobody
Speaker 1: wanted to do this idea. No one wanted to buy
Speaker 1: my book because they said that it needed to be
Speaker 1: six weeks to X pounds. That was back in the
Speaker 1: day where it was you would see seven day diet
Speaker 1: and you would know exactly that on next Thursday and
Speaker 1: you're supposed to eat an egg white omelet and next Tuesday, uh,
Speaker 1: you know, oatmeal or oprand and a couple of berries.
Speaker 1: And the truth is maybe next Thursday you would be
Speaker 1: PMS and you would want chocolate or not want eggs
Speaker 1: or whatever. The reason is, maybe you're hungover, maybe you
Speaker 1: want something more hearty. And the word diet had the
Speaker 1: word die in it, so um, and I despise the word.
Speaker 1: I really hate. When you hear, particularly a mother, it's
Speaker 1: usually a mother say in front of their child, and
Speaker 1: particularly a daughter, Um, oh my god, my jeans don't fit.
Speaker 1: I'm fat. I was bad, I was good. I've got
Speaker 1: a diet. I've gotta lose weight. Because kids, the younger generation,
Speaker 1: they absorb everything we say. They want to be like us.
Speaker 1: They imitate what we say and do. Uh. Whether they
Speaker 1: like it or not, it still just becomes part of them.
Speaker 1: And so this vernacular and this world of diet has
Speaker 1: evolved and changed in different ways. So when I was
Speaker 1: selling that book, no one wanted it to just be
Speaker 1: the emotion reality of food. I call it food noise,
Speaker 1: the relationship that you have with food. They wanted it
Speaker 1: to be prescriptive, and I'm gonna guarantee you that you
Speaker 1: do this for six weeks and you lose this many pounds,
Speaker 1: or five days and you lose this many pounds, because
Speaker 1: that's what people want to hear. Because it's like when
Speaker 1: you walk into Starbucks and you see one of those muffins.
Speaker 1: It's is low fat blueberry muffins. Even though it has
Speaker 1: eight thousand calories. It's low fat. It just makes you
Speaker 1: feel better, even though you know you're lying to yourself.
Speaker 1: So some books says you're gonna lose twelve pounds in
Speaker 1: six days. You know you're not really going to and
Speaker 1: you know it's not going to be real if you did.
Speaker 1: It's just making you feel better about it. Growing up
Speaker 1: in a house with eating disorders, I've been through seeing
Speaker 1: the magazines that used to be you'd rip out Cosmypolitan
Speaker 1: or Mademoiselle or any of the magazines when you'd rip
Speaker 1: it out because it would tell you exactly what to eat,
Speaker 1: and ripping out that page was hope. Okay, I'm gonna
Speaker 1: go buy everything. I'm getting excited. I'm starting tomorrow, but
Speaker 1: I have half a cup of Brands Cereal with a
Speaker 1: corner cup of skim up. I'm gonna measure everything I eat.
Speaker 1: I'm so excited. Then you have to go out to
Speaker 1: dinner or have lunch of someone, or you're not in
Speaker 1: the mood for that. You cook for your kids, or
Speaker 1: you see your kids chicken finger, and like you get
Speaker 1: all messed up. So that's why diets really don't work.
Speaker 1: I've been through the world of when I was a kid,
Speaker 1: the Beverly Hills diet. I remember that one I think
Speaker 1: it was like a whole day of fruit, the whole
Speaker 1: day of vegetable. I think the whole week. First week,
Speaker 1: maybe you had to eat fruit. I forgot what the
Speaker 1: rest of the thing was, but something heavily and fruit.
Speaker 1: There was the Atkins diet. And I don't mean the
Speaker 1: way we knew it in the last years. I mean
Speaker 1: when I was a kid, the Atkins diet was a
Speaker 1: paperback book, and it was back before the Suzanne Summers Diet,
Speaker 1: before the South Beach Diet, before the modern Atkins diet.
Speaker 1: Anything besides bacon, cheese, oil, butter, eggs, fact was the devil.
Speaker 1: Like you are allowed, to believe it or not to
Speaker 1: have lettuce, but it had to be drowned in season dressing.
Speaker 1: But if a Crewton, if a Crueton came anywhere near
Speaker 1: that fucking salad, you're gonna blow up like a tick.
Speaker 1: You are allowed steak, bacon, blue cheese, melted on the steak,
Speaker 1: all of it, but you couldn't have fuckily, you couldn't
Speaker 1: have fruit. It was the devil. So that evolved later
Speaker 1: into the South Beach diet, the Zone diet, the eat
Speaker 1: right for your type, for your blood type diet. There
Speaker 1: was the Scarsdale diet. There was the Mediterranean diet there.
Speaker 1: I mean, let's you get the picture. This is more
Speaker 1: ironic and we're more on. And when I had my
Speaker 1: Wheat Egg and Dairy Free Cookie Company, they were low
Speaker 1: fat wheat egg and dairy free cookies and some brownies
Speaker 1: and blondies and they were delicious. I was a natural
Speaker 1: food chef long before that, was in a local, seasonal,
Speaker 1: you know, plant based chef. This was back in two
Speaker 1: thousand one, before it was cool and hip and everybody
Speaker 1: said it, and being vegan was an alien thing. Um,
Speaker 1: some people had the allergies, but everybody wasn't allergic to everything.
Speaker 1: Back then, everybody wasn't allergic to gluten and dairy and
Speaker 1: all of this. There were were like oat milks, Macadamian
Speaker 1: nut milks, cashew milk. I mean, this is almond milk
Speaker 1: on and milk has become like whole milk at this point,
Speaker 1: it's like, soy milk is forget it. Soy milk is
Speaker 1: like an eighties band. It's like so not even cool.
Speaker 1: Soy milk, it's so out on. My milk is the
Speaker 1: new soy milk, and it's quickly leaving because of oat milk.
Speaker 1: But anyway, back then, no one had any of the ship.
Speaker 1: It was just like we have regular milk, and we
Speaker 1: have skim milk, and we have sweet and low, and
Speaker 1: we have you know, equal and nutra sweet. Now equal
Speaker 1: is nutra sweet. It was equal, and then later came splenda. Okay,
Speaker 1: So when I had this wheat egg in Dairy Free
Speaker 1: Cookie Company, it was amazing. But and I went to
Speaker 1: the food shows, the trade shows, but the timing wasn't
Speaker 1: great because everybody was into low carb. It was all
Speaker 1: low card and it was everything was atkins. Everything was
Speaker 1: these fake protein bars. Everybody, you know, eating a piece
Speaker 1: of watermelon was bad. Eating a fake manufactured bar that
Speaker 1: tastes like chalk and chemicals and has this protein processed
Speaker 1: garbage powder was right. And um, it was so annoying.
Speaker 1: Everything was just like kind of like it is now
Speaker 1: with the cheese crisps and but it was like these
Speaker 1: manufactured space food protein copycats of everything. And we kind
Speaker 1: of moved away from that a little bit years ago.
Speaker 1: Long before that, it was the exact opposite. Everybody every
Speaker 1: night in a bowl pasta with tomato sauce, but you
Speaker 1: couldn't have any oil anywhere near it because carbs could
Speaker 1: go with other carbs, which was tomato sauce. It was
Speaker 1: effectively food combining. But carbs couldn't go with oil. So
Speaker 1: steak could go with oil, chicken go with oil, vegetables
Speaker 1: go go with oil, Salad can go with oil, but
Speaker 1: carbs bread could go with bread, Pasta could only go
Speaker 1: with pasta. And and this is post Atkins diet. Like
Speaker 1: Atkins would never allow any of this. This was a
Speaker 1: little bit of South Beach where you goose food combining.
Speaker 1: It was separate. But this woman, Susan Powder, who at
Speaker 1: short blond, bleach blonde haircut, go on talk shows and
Speaker 1: pile up a baked potatoes and pile up pasta and say,
Speaker 1: as you can pile up pretzels, you can have as
Speaker 1: much of this as you want, as much you cant
Speaker 1: have fifty baked potatoes, as long as you have no
Speaker 1: fat with it. Carbs are great, all carbs. It was
Speaker 1: fat that was the devil. That was the devil. Carbs
Speaker 1: are now the devil. So now the pendulum has swung
Speaker 1: again and we're in some weird keto universe, which I
Speaker 1: think is effectively saying, like Atkins meet South beach chicks up.
Speaker 1: But they're kind of allowing you to have maybe probably
Speaker 1: like healthier carbs like brown rice or something. I'm not
Speaker 1: even sure, but I know that ketos the whole new
Speaker 1: thing now and everybody's obsessed, and I just want to say,
Speaker 1: this is all crazy. This is all crazy, okay it
Speaker 1: None of this is moderation. None of this is a
Speaker 1: good relationship with food. None of this is balanced. Some
Speaker 1: people get mad because they have glue glucose issues. I
Speaker 1: understand that if you if you have to be in
Speaker 1: a state of katosis, great, that Actnsiety used to have
Speaker 1: you peeing on a stick to see if your body
Speaker 1: went into katosis um, which was good, and your breath
Speaker 1: would be bad and you'd be constipated, and that was good.
Speaker 1: Don't ask me why. But um, with keto, I think
Speaker 1: there are some medical reasons for some people. So let
Speaker 1: me just disclaim that. And I'm also not a doctor
Speaker 1: and just comment thing. But I do know that just
Speaker 1: being afraid of carbs is absolutely moronic. I don't care
Speaker 1: what anyone says. We could go throw it down, we
Speaker 1: can have a fight. I don't give a ship, but
Speaker 1: it's moronic, Like you have to eat some things in moderation.
Speaker 1: I bagels. People think I'm doing something revolutionary, like I'm
Speaker 1: literally this crazy, reckless, evil kin evil because I bagels
Speaker 1: like bagels. Okay, I'd say to Bagel twenty minutes ago.
Speaker 1: So that's what I have to say. What do you
Speaker 1: all think of this? What do you think about low
Speaker 1: carb versus carbs, versus keto versus South Beach, versus Atkins
Speaker 1: versus oh natural vegan. Another day We're gonna do a
Speaker 1: whole thing on be in because just because you're eating
Speaker 1: vegan doesn't mean it's healthy. There's a lot of garbage,
Speaker 1: like and I it's some of it, some of the frozen,
Speaker 1: fake wings, fake burgers, fake cheese, fake pizza, fake ship
Speaker 1: that's garbage. Okay, So when if you're really being serious
Speaker 1: and legiti about being vegan, it's not that easy and
Speaker 1: it can be a little harsh on your stomach. So
Speaker 1: there's got to be a balance to all of this.
Speaker 1: I have to say. My guest today is Jared Blondino,
Speaker 1: the co founder of two Faced, a beauty brand that
Speaker 1: was launched in Blondino got his start working from behind
Speaker 1: the stay Lauder department makeup counter in the nine nineties
Speaker 1: before creating his own female empowering makeup brand with a
Speaker 1: credit card and laser like focus. Today we talk about
Speaker 1: why you need to take a chance on yourself, the
Speaker 1: importance of a good work ethic, how sometimes life comes
Speaker 1: full circle, how you should lean into what makes you
Speaker 1: special to make brand authentic, and why you need to
Speaker 1: run your own race. I always love chatting with Jared,
Speaker 1: and I think you'll really enjoy this episode. So I
Speaker 1: don't know what you know about this podcast, but the filter,
Speaker 1: which I adhere to very strictly, is started from the bottom.
Speaker 1: Now you're here, brand builder, game changer, maverick, just extraordinary stories.
Speaker 1: So it's not about being rich, it's not about being
Speaker 1: famous per se. But it's about building and growing. And
Speaker 1: we've had, you know, we have Cheryl Sandberg coming on,
Speaker 1: We've had Hillary Clinton here and Mark Cuban and I
Speaker 1: really do stick to the filter. So I want you
Speaker 1: to know that that's what I think of you, and
Speaker 1: you undeniably are successful, but not because you inherited something,
Speaker 1: not because you you know, because you created something. So
Speaker 1: that's why that's why I thought it was interesting to
Speaker 1: talk to you today. So we'll get into your whole
Speaker 1: brand and how what it what it is and what
Speaker 1: it means to you. But where did you grow up?
Speaker 1: I grew up in southern California. I'm like one of
Speaker 1: the rare few people that is from here. So yeah,
Speaker 1: it's true and and humble beginnings. What kind of financial
Speaker 1: situation was in your household growing up? No, you know,
Speaker 1: I grew up upper middle class. My dad, uh started
Speaker 1: off kind of from nothing. My grandparents were Italian immigrants,
Speaker 1: and my dad grew up just kind of fighting his
Speaker 1: way through and became very successful. My mother's my mother's
Speaker 1: family were more boogie and doctors and lawyers and that
Speaker 1: kind of thing. And I think through them dating very young,
Speaker 1: maybe some of my great uncles weren't so kind to him,
Speaker 1: and it motivated him through kind of don't date the
Speaker 1: help kind of thing to him, saying well, I'm gonna
Speaker 1: be something. I'm gonna prove you wrong. And he became
Speaker 1: very successful at what in the car industry, through dealerships,
Speaker 1: through is Chevy actually you know Chevy dealerships, And you know,
Speaker 1: he started from a lot boy to a mechanic to
Speaker 1: running and in doing that, so I had a lot
Speaker 1: of privileges growing up, but I also saw how hard
Speaker 1: he worked and what he's sacrificed to be successful. And
Speaker 1: I think you, I don't know how you feel, Bethany,
Speaker 1: but I feel like you learned work ethic. You see
Speaker 1: someone work the rass off or struggle or sacrifice, and
Speaker 1: if you've got an entrepreneurial brain or you've got that
Speaker 1: kind of in you, you somehow connect to that energy
Speaker 1: and understand that it's not easy and it shouldn't be easy,
Speaker 1: because nothing great comes from easy, but you go for it,
Speaker 1: you don't give up. Well, what's interesting two people is
Speaker 1: with a relationship within your house to work ethic and
Speaker 1: money and having and not having. So do you remember
Speaker 1: not having and did you have to have a job?
Speaker 1: What what was your what was the work ethic in
Speaker 1: your house? What was told to you if you have?
Speaker 1: Because it's not easy to raise wealthy kids because you're
Speaker 1: saying to them, you have to do all these things
Speaker 1: that I did like me. But but then again, I
Speaker 1: can do anything I want and my daughter and do
Speaker 1: anything we want. And I do not have a spoiled
Speaker 1: child at all because I do not negotiate with terrorists.
Speaker 1: But it's certainly harder, you know, when you flew coach
Speaker 1: as a child, when your kids flying you know, private
Speaker 1: sometimes or a lot of the times, or you know,
Speaker 1: first class. It's hard to still instill that. So what
Speaker 1: was that dynamic like in your house, work, ethic and money.
Speaker 1: It's funny you say that because I we helped raise
Speaker 1: my nephew and I struggle with that and I struggle
Speaker 1: with my family today. How much do you give? It's
Speaker 1: it's difficult. But I grew I grew up with a
Speaker 1: lot of boundaries. I had things. I had eight cars
Speaker 1: by the time I graduated high school. You know it
Speaker 1: was car thing. Um, I got a pony for Christmas.
Speaker 1: You know, my husband grew up much different. I got
Speaker 1: a pony for Christmas and he was evicted on Christmas Day.
Speaker 1: So there's a there's a huge you know that we
Speaker 1: come from two different worlds. But I but I have
Speaker 1: to tell you, I had to um, I had to behave,
Speaker 1: I had to perform. I had to well on my
Speaker 1: mother's side, like she was very much about like presenting
Speaker 1: yourself out like you. I had to talk. You know,
Speaker 1: as a kid, when you when you meet a friend
Speaker 1: in the grocery store and you're shy. I was like,
Speaker 1: you go talk to them, you go say hello, like
Speaker 1: I was, I saw. I was kind of trained to
Speaker 1: be out there. But then also I got a lot
Speaker 1: of things, but I had to act a certain way.
Speaker 1: I had to perform, meaning I had to behave you know,
Speaker 1: there were rules that the gift's head strings. Yes, oh
Speaker 1: oh yes, it was not. It was not unconditional, it
Speaker 1: was they were conditions to being privileged. Absolutely. So, um,
Speaker 1: when did you come out? Wow, that's a that's a
Speaker 1: that's a very interesting interesting story. So I actually have never, well,
Speaker 1: to my father, I've never come out, which is a
Speaker 1: funny story. So you know, I grew up kind of
Speaker 1: as the kid who was very creative. My tater bearer
Speaker 1: was alive. I was, I was hunting smurfs. You know.
Speaker 1: I always grew up looking at life through kind of
Speaker 1: rainbow colored glasses. So I think that I never I
Speaker 1: never edited myself and I never changed who I was,
Speaker 1: even though there was a lot of pressure maybe to
Speaker 1: do that, to man up, to to be become normal
Speaker 1: or act normal or whatever, that I never did that.
Speaker 1: I always felt like people didn't get it. You don't
Speaker 1: get it. I kind of knew who I was, but
Speaker 1: I didn't. I wasn't sure what that meant. I struggled
Speaker 1: as a as a religious kid, what that meant. So
Speaker 1: I had to figure that out for myself. So I agree,
Speaker 1: I agree, But you know, listen, you are very successful
Speaker 1: you so no didn't. No one gave you money to
Speaker 1: start your business. You started at the makeup counter. I
Speaker 1: had to work, so my my parents bought me a condo.
Speaker 1: But I had to work. I wasn't allowed to do
Speaker 1: nothing like I had to succeed. I had to do something.
Speaker 1: I had to participate, I had to excel. And so
Speaker 1: I fell into beauty on complete accident, and I just
Speaker 1: saw it as another form of art. And I found
Speaker 1: I discovered there was a way that I could help
Speaker 1: instill self esteem in to these women for ten minutes
Speaker 1: and become their gay best friend. And and it was.
Speaker 1: It was in the late nineties and I had some
Speaker 1: celebrity clients I worked at sex and they would come
Speaker 1: in and be like, I'm going to the Emmy's, I'm
Speaker 1: going to the MTV Awards. I want brown eyeshadow. And
Speaker 1: I was like, no, no, let's do something fun. So
Speaker 1: I would chop up a channelle blash and mix it
Speaker 1: with a land Home lipstick, and you know, I just
Speaker 1: destroyed every test. You're creating these crazy things that I
Speaker 1: got a reputation for it. And so you would come
Speaker 1: in Bethany, you'd have to buy eight things. I would
Speaker 1: take them home, melt them in my microwave, bring them
Speaker 1: back to you in a little tough work up. You
Speaker 1: would pick it up the next day. And that's how
Speaker 1: I operated. No, really, yes, yes, until until security caught
Speaker 1: me and was like, you can't do that, you know,
Speaker 1: And so I thought, let's do something. Let's let's figure
Speaker 1: this out. You were busting out. I saw there was
Speaker 1: more potential for fun, for dreaming, and through it, we
Speaker 1: created the first glitter eyeshadow ever, there was no glitter eyeshadow.
Speaker 1: We we created the first efficacious lip plumper. And we
Speaker 1: launched this little brand called Too Faced at Fred's, Siegel
Speaker 1: and Nordstrom, and I would walk on my lunch hour
Speaker 1: from Sex to Nordstrom, sell Too Faced, and then go
Speaker 1: back to Sex. And we got a Vogue feature and
Speaker 1: my executive through the Vogue down on my counter at
Speaker 1: one point said what are you doing? And I was like,
Speaker 1: I think I have to quit. I don't know I mean,
Speaker 1: it really happened in this organically creative, ambitious wild way.
Speaker 1: Well it's funny because you talk about making baking and
Speaker 1: you've done a colab with a bakery. But when I
Speaker 1: read about you and this process, I thought about how
Speaker 1: cooking used to be, like exactly precise and you follow
Speaker 1: these steps and then this thing comes out that looks
Speaker 1: like the picture theoretically. And makeup was the same thing.
Speaker 1: First you do this, then you do that, then you
Speaker 1: do the eyeline, or then you do it inside or
Speaker 1: there was not contouring. They were not different ways. It
Speaker 1: wasn't art. And you're talking about the way that I
Speaker 1: cook whatever's around, I throw it in. You could make
Speaker 1: chicken with cilantro, parsley basil. It doesn't make a difference.
Speaker 1: It's all gonna all road lead to Rome. And you're
Speaker 1: talking about just being inspired and sort of being creative
Speaker 1: and having the freedom to treat beauty that way, like
Speaker 1: choose your own adventure. That's exactly it. No one has
Speaker 1: ever articulated it that way, and you're a thousand billion
Speaker 1: percent correct. I walked into this world of rules and
Speaker 1: I was like, why are you taking this out? Seriously?
Speaker 1: Add a little this at a little that Yes, that
Speaker 1: was that is to face, that is a percent how
Speaker 1: it happened, because I think you're inclined to baking for
Speaker 1: the same reason and banking is supposed to be precise.
Speaker 1: But you can still a nutmeg in set of cinnamon
Speaker 1: and ed almonds instead of wall nuts. I mean I
Speaker 1: do that and they're happy accidents that come out. Yes,
Speaker 1: that's exactly what happened. You're the first person in twenty
Speaker 1: four years of ever talking to anyone who who articulated that.
Speaker 1: For me, I believe you. That's why I ask you
Speaker 1: so many questions because I want to get to like
Speaker 1: the core of what we're talking about. You know, what
Speaker 1: what makes you different? What you're thinking about, humanizing you
Speaker 1: so people can go choose their own adventure and be
Speaker 1: successful at anything. Could be shoelaces. It doesn't make a difference.
Speaker 1: It's just like, what is it? And that's the thing. Obviously,
Speaker 1: you're creative, that's clear. Um, we've made that clear. But
Speaker 1: do you consider yourself as much of a business person
Speaker 1: as a creative person. Well, you know, my husband would say,
Speaker 1: I'm I have two sides in my brain. I'm like equal,
Speaker 1: He's much much more business oriented and he's partners with
Speaker 1: you in this business. Yeah. We created it two years
Speaker 1: after we met together as kids at them all. Yes. Wow,
Speaker 1: he was working at the mall too. Yeah, because of me.
Speaker 1: Because of me, I met him and he ended up
Speaker 1: working for Chanelle. He fell into channelle is his first job.
Speaker 1: Who does that? Um? But yes, he has the most innate,
Speaker 1: amazing business mind. I will tell you that his instincts
Speaker 1: are amazing. I'll get myself into trouble all the time, Bethany,
Speaker 1: because I'm emotional and I don't know when I'm crossing
Speaker 1: a line. Sometimes I just I'm too direct, and I'll
Speaker 1: just say it. He's very good about, you know, playing
Speaker 1: the he's a good cop. Yeah, and he can he
Speaker 1: can dance to the rhythm of business a little more
Speaker 1: than I can. But I think, Bethany, you can't just
Speaker 1: be creative without having a business mind, otherwise you're unharnessed energy.
Speaker 1: I know a lot of creative people who don't have
Speaker 1: a business mind, and they're just crazy, fun creative people.
Speaker 1: They haven't focused it into something. It's not corralled. It's
Speaker 1: not corralled. But you have to know what you know
Speaker 1: and know what you don't know. I am a person.
Speaker 1: I'm definitely a business person obviously, but I really am
Speaker 1: very familiar with concepts. So I could be talking to
Speaker 1: lawyers about a concept that has never happened before and
Speaker 1: weave it into a contract. Meaning I don't know exactly
Speaker 1: what all those words mean, and I don't know what
Speaker 1: all this lingle means. Go make sure that they do that.
Speaker 1: And that's a concept. So you can be a person
Speaker 1: who's creative and still execute like a business person because
Speaker 1: you know what you don't know. So just don't count
Speaker 1: yourself out at home if you're a creative person that
Speaker 1: you're not a business person because they they're not necessarily
Speaker 1: mutually exclusive. Well, and you grow into what you have
Speaker 1: to pull the balloon down and tie it to something. Yes,
Speaker 1: but you you learn that you have it in you. Perhaps,
Speaker 1: but you you you sharpen that skill as you go
Speaker 1: through it. Well, yes, and the more people, the more
Speaker 1: you succeed, and the more people give you opportunities, then yes,
Speaker 1: you learn each time each you know, it's like case law.
Speaker 1: Every time you do something in business, every time I
Speaker 1: make a mistake, every time we have a success, you
Speaker 1: have that case law to draw upon. For the next case.
Speaker 1: So obviously you're an innovator, and you did it your
Speaker 1: own way, and you did it very differently. And you know,
Speaker 1: you talk about the emotionality of makeup. I actually I'm
Speaker 1: in swim now. I'm getting into swim and I'm in jeans,
Speaker 1: and is an emotionality to the purchase, And it's okay. Like,
Speaker 1: for example, I don't unless i'm you know, working or
Speaker 1: being paid, I don't wear makeup. I just I'm not
Speaker 1: wearing makeup now, And the irony is not lost on me.
Speaker 1: But I love certain makeup because I like the way
Speaker 1: it looks and the way it makes me feel in
Speaker 1: the way it smells. And you can have a person
Speaker 1: you never wear that you just keep in your closet
Speaker 1: as sort of a beautiful design, and I it makes
Speaker 1: me happy and I like looking at it and once
Speaker 1: and like I like opening it and playing with it
Speaker 1: with my daughter, and I like it gives you guys.
Speaker 1: You know that I've seen that you guys do at
Speaker 1: stores and and the smells and like the chocolate stuff.
Speaker 1: So you're being creative and having fun with it. Everything
Speaker 1: doesn't have to be so serious and so literal. So
Speaker 1: I'm a person who doesn't even care or know that
Speaker 1: much about makeup. But I love it and I appreciate
Speaker 1: I like having it. So it's interesting that you just you,
Speaker 1: you hit a whole other market. Well, Bethany, you have
Speaker 1: to look at it from your own point of view,
Speaker 1: And that's what I always tell someone. Don't be a
Speaker 1: version of someone else. Don't try to come in because
Speaker 1: you want to get rich. What do you have to say,
Speaker 1: what you have to offer the world. So I enter
Speaker 1: this world with a very specific point of view, which
Speaker 1: was be fun, break every rule, don't meet other people's expectations,
Speaker 1: meet your own. Reinvent yourself every day, and I want
Speaker 1: to help you create the best version of yourself so
Speaker 1: you can feel empower to go through this world. Move
Speaker 1: through this world, get the job you want, dump that
Speaker 1: loser boyfriend who's not treating you right, and go grab
Speaker 1: life by the balls. Because the way you look at
Speaker 1: yourself in the mirror affects the way you feel. Your
Speaker 1: shoulders go back. When you when you've when you've got
Speaker 1: a great face to makeup, or you have a great
Speaker 1: hamburg er, whatever makes you feel you you kind of
Speaker 1: sit up straight or right, and you go out in
Speaker 1: the world and you put your still lettos on, you've
Speaker 1: got your air mess bag and you've got your better
Speaker 1: than sex slashes and you go attack the world. And
Speaker 1: for some people it's a game changer for them, it
Speaker 1: helps them express themselves. I agree, and I would really
Speaker 1: no one's really executed properly the makeup palette for the
Speaker 1: person doesn't really wear makeup like the very instant one
Speaker 1: thing where everything doubles. I would love to do that.
Speaker 1: But anyway, because that's really me. It' so it takes me.
Speaker 1: I can help you. I can help you, all right, well,
Speaker 1: maybe will do that. What can name it after cocktails
Speaker 1: and we can be like authentic. So I love that.
Speaker 1: So but everyone, you know, the way the story sounds
Speaker 1: is like you were Renais Lwerger, plucked off the street
Speaker 1: and then had an Academy award. So you said, you're
Speaker 1: ch counter. You're working at a counter for how long?
Speaker 1: I was working behind the counter for a total of
Speaker 1: about four and a half years, okay, in Beverly, in
Speaker 1: Beverly Hills Are in Newport, in Newport Beach. Um. It
Speaker 1: was funny because John Dempsty who's now I worked with
Speaker 1: John Dempsy as the latter had a full circle. He
Speaker 1: was my executive at the time, and um, they had
Speaker 1: to change dress code for me at Corporate Dressco. Because
Speaker 1: I was this crazy kid who walked into this very conservative,
Speaker 1: conservative environment and I just was breaking every role. I
Speaker 1: would not wear a suit, I would not wear a tie.
Speaker 1: I was the highest paid this person when I left,
Speaker 1: because you were making real money. Yeah, I didn't work weekends, Bethany.
Speaker 1: I was like, I won't work Friday or Saturday. Sorry,
Speaker 1: I wouldn't were Saturday or Sunday, and I wouldn't work
Speaker 1: past for and Friday. You popped off. You popped off.
Speaker 1: Earned it. I earned it, made more money, you know you.
Speaker 1: I proved myself and by the time I left, No,
Speaker 1: it's a horse race that counter. It's the best person wins. Yeah,
Speaker 1: I got it. The retail is like the whole story.
Speaker 1: I was competing against guys in suits. I wanted to
Speaker 1: be number one and that was just in me. Okay,
Speaker 1: that says a lot so that it doesn't matter where
Speaker 1: you start. That's the other thing. That's why I always
Speaker 1: like to bring it home to them. Everything is your business.
Speaker 1: You're working. I used to work on this as a
Speaker 1: saved by the bell p A. I got the coffee better,
Speaker 1: I made the copies better. It doesn't matter what you're doing.
Speaker 1: If you are a bust girl or boy, you come in.
Speaker 1: I've hired people who are bust girls or boys. I've
Speaker 1: hired people who didn't even know how to cook, who
Speaker 1: were helping me because they were like, I'm on it,
Speaker 1: I've got it, i'll do it, I'll figure it out.
Speaker 1: We did not live in the generation enough, when's my break,
Speaker 1: when's my vacation? Count my hours? We worked our asses off,
Speaker 1: and we figured it out. And it doesn't matter where
Speaker 1: you start. You can start a jack in the box.
Speaker 1: If you are good, you will rise to the top
Speaker 1: and then be able to make a move to something
Speaker 1: else that's bigger. The way it goes hard at work,
Speaker 1: no Instagram and none of that. I'm afraid of corporate
Speaker 1: people because from my experience, they don't have what you
Speaker 1: just described is the drive, the tenacity that the figuring
Speaker 1: it out when you get into the corporate environment. I
Speaker 1: don't know if you've noticed, but there are a lot
Speaker 1: of lazy, ass, entitled people who just want to point
Speaker 1: their finger and get out. But you were in no
Speaker 1: I disagree because you were in the corporate structure. You
Speaker 1: were working in great, but don't fit in at your office.
Speaker 1: Just make it Just rise, don't right, Just rise to
Speaker 1: the goddamn top and figure it out, you know, just
Speaker 1: figure it out. But I was also at the store level.
Speaker 1: I'm talking about when you get into the towers in
Speaker 1: New York and you know, like I know, but there
Speaker 1: are people there and they have to figure out how
Speaker 1: to rise above the fifty people. And the way that
Speaker 1: they do that is not to look to the left
Speaker 1: of the right, look at that wall in front of you,
Speaker 1: and get there and don't think about everybody else is doing.
Speaker 1: I always say that run your own race. I do not.
Speaker 1: I'm not in competition with other brands. I'm a fan
Speaker 1: of other brands. I don't look at what they're doing.
Speaker 1: I don't look at what they're doing. Keep your eyes
Speaker 1: focused on the price, and keep running. That's it. Nobody
Speaker 1: needs to fail for me to succeed, Bethany, So like,
Speaker 1: run your own race, be the best you you can be.
Speaker 1: Create the breast product you can exactly. Okay, so you
Speaker 1: have a private labeled person making it, and you, because
Speaker 1: of your relationships and your reputation, because you got pressed,
Speaker 1: you hustled. That's how you got into fred Siegel and
Speaker 1: then it took off. You know, this is where like
Speaker 1: for me, the god element comes in. I have I
Speaker 1: believe in God, I pray a lot and I have faith.
Speaker 1: And so it wasn't just about me. So I'll tell you, like,
Speaker 1: because I was this crazy kid behind the counter calling
Speaker 1: corporate saying I just made this sale, and why don't
Speaker 1: we have this concealer and why don't you know? I
Speaker 1: just would call corporate because I didn't know I shouldn't.
Speaker 1: They came down a couple of times and show it,
Speaker 1: which show me things not because they really cared about
Speaker 1: what I thought. I think they were in town. They said,
Speaker 1: go see this crazy kid, and they showed me some
Speaker 1: products and they had lab names on them. So you
Speaker 1: were connecting. You are making connections, and you were raising
Speaker 1: your hand. Who can everybody's accessible. You can call anybody.
Speaker 1: I've called producers whose names I've seen on television. I
Speaker 1: will call. There's nobody I will not call and leave
Speaker 1: my name. And even when I was a nobody, I'd
Speaker 1: call them and I'd send them cookies or I did something,
Speaker 1: or I'd get noticed connect so you were connecting and
Speaker 1: rising above from just being some schmuck making whatever an
Speaker 1: hour at the counter out of just pure passion and drive.
Speaker 1: So yeah, I saw these lab names and then I
Speaker 1: was talking. Jeremy came home one day and I'd create
Speaker 1: you know, I've been creating all these crazy things in
Speaker 1: my kitchen with craft glitter and things, just creating stuff.
Speaker 1: And I said, I I and and prior to the
Speaker 1: Spethan day, I went to animation school out of high school.
Speaker 1: So when I was in high school, Disney and Warner
Speaker 1: Brothers had this little school after school that they were
Speaker 1: kind of incubating creative people, and through that I learned
Speaker 1: how to really expect myself they're trying. So anyway, I
Speaker 1: had created this character named Envy, who she was little
Speaker 1: pieces of all the girls and guys that I worked
Speaker 1: with in the cosmetics department, the arrogant, crazy ones, the
Speaker 1: ones that were too much makeup, the ones who would
Speaker 1: couldn't be bothered to help you, you know what. So
Speaker 1: her name was Envy, and I created this whole world
Speaker 1: around her, this cartoon character. And Jeremy came home and
Speaker 1: I said, I've created an idea. I have this idea.
Speaker 1: I want to create a makeup brand. I want to
Speaker 1: use that stuff that I've been doing, but I want
Speaker 1: to do it for her. Like I created a I
Speaker 1: created a prototype of my customer and I created everything
Speaker 1: for her and we and and so through that, we
Speaker 1: called this lab and I said, I worked for a Lauder. Well,
Speaker 1: it's like, what end does? What does she want? You're
Speaker 1: saying this fictitious character, what does she want? Where does
Speaker 1: she live? Yeah, that's you're creating a brand culture. You're
Speaker 1: saying everything that you do has to adhere to what
Speaker 1: she wants, does lives, breeds, et cetera. It wasn't you,
Speaker 1: because you're not making this for you, you're making it
Speaker 1: wasn't for me. It was for the best the best
Speaker 1: friend that I wanted kind of And I drew a car.
Speaker 1: She drove and her her review mirror had a five
Speaker 1: times magnified, so she put on a makeup. She was
Speaker 1: at a stop sign. I did all this stuff. So
Speaker 1: Jeremy came home and I created this idea, and he
Speaker 1: took me seriously, and we called this lab, said we
Speaker 1: worked for a Lauder. I did not say at them
Speaker 1: all and they let us in. And while I was
Speaker 1: creating this little line. Um, I was pressing eyeshadow and
Speaker 1: I had this There was this club called nineteen seventies
Speaker 1: in l A at the time. We used to go
Speaker 1: so we would go to this shop called art Varks
Speaker 1: and Melrose and boy, these nine remember Artvarks. So I
Speaker 1: had this black shirt with silver thread in it. It
Speaker 1: was like this disco shirt from the seventies. And I
Speaker 1: brought the shirt and I go, I want to create
Speaker 1: an eyeshadow that looks like this. So they were putting
Speaker 1: pearls and stuff and I's like, no, no, no. And
Speaker 1: I looked over to the other side of the lab
Speaker 1: where all the lip loss was being made and there
Speaker 1: was glitter jars, jars and glitter lined up and I
Speaker 1: got no, no, I want that put that in this
Speaker 1: black eyes shadow. And the woman who was helping me said, oh,
Speaker 1: you can't do that. I said why, So I ran over,
Speaker 1: and not knowing I shouldn't, everybody looks at you, like,
Speaker 1: you know, you've crossed the line because people look at you,
Speaker 1: you know. So I walk over, grab the jar glitter.
Speaker 1: People are looking at me like I just committed some
Speaker 1: kind of crime. I don't care, and I go put
Speaker 1: this glitter in there and she said no, and I
Speaker 1: said why. She said it needs buying her and I said,
Speaker 1: we'll put more bund here right after. Like the fifth try,
Speaker 1: it worked, so we created the first glitter eyeshadow. At
Speaker 1: the time, I didn't have contracts, I didn't have lawyers,
Speaker 1: so of course they sold it to everyone. But I
Speaker 1: was so thrilled, and we launched with ten eye shadows,
Speaker 1: ten lipsticks, and eight nail polishes, which which we couldn't
Speaker 1: afford to have felt so we poured the We poured
Speaker 1: the nail polishes into the jars ourselves with little Baby's.
Speaker 1: I bought it, Kymark. Could you just do what you
Speaker 1: have to do? Right? I did. I used to blow
Speaker 1: dry my cookies and shrink wrap plastic and shrink wrap
Speaker 1: and by blow drying and stay up all night and
Speaker 1: time in my five dollar car Delhi's. You're young, you
Speaker 1: have no responsibility, but you just gotta make it work.
Speaker 1: I love this, Okay, So now you have a big distribution,
Speaker 1: and now what happens next? Where do you get where
Speaker 1: do you get the money to expand? Well? No, we
Speaker 1: got bught in. We got bought into, you know, and
Speaker 1: out of pure craziness, we get it. We get an
Speaker 1: a point with Nordstrom after being in fred Seagull for
Speaker 1: a couple of weeks and and they buy it and
Speaker 1: it happened. So we immediately kind of connect with young Hollywood.
Speaker 1: So Drew Barrymore's calling, Mediez is calling Julia Robertsons, calling
Speaker 1: the Oscar bags, call us. This thing starts blowing up,
Speaker 1: and um again, we get a feature in Vogue, And
Speaker 1: because at the time there was no category like two Phase,
Speaker 1: there was a hard candy that had launched, Urban Kay
Speaker 1: was brand brand new, and then two Phase. So we're
Speaker 1: these wild kids disrupting the beauty area and you know,
Speaker 1: it kind of just took off from there. But I
Speaker 1: have to tell you it was not easy. Everything was
Speaker 1: make or break. Every move we made was do or die.
Speaker 1: And it wasn't until about six or seven years in
Speaker 1: that I felt really successful. Even though we've made multimillion
Speaker 1: dollars along the way, you were able to take money
Speaker 1: out of the business. Within the first six or seven
Speaker 1: years you had made you had millions of dollars in
Speaker 1: your bank account. By the seventh year that you had had,
Speaker 1: yes by like you had had like a couple hundred
Speaker 1: thousand dollars to start or nothing, not even thousands. My
Speaker 1: parents gave me up twenty thousand dollars. I did everything
Speaker 1: on charge cards and we rolled the Dice. I had
Speaker 1: great credit. My parents always taught me, your credit cards
Speaker 1: are like a checking account. You don't keep it, you
Speaker 1: know whatever, a great credit. My parents gave me some
Speaker 1: money and we rolled the dice and we ate peanut
Speaker 1: butter sandwiches instead of buying groceries. We were able to
Speaker 1: hire our first person. My sister worked for free. Everything
Speaker 1: went into the business, so everything went in. So even
Speaker 1: when you get an order and you think, oh my god,
Speaker 1: this is life changing, it all has to go back in.
Speaker 1: So you first, after like four or five years, you
Speaker 1: were able to you had money coming into the bank acount,
Speaker 1: because I never had that. I've never had money coming
Speaker 1: in from Skinny Girl Cocktails until I sold it. It
Speaker 1: went from like nothing to then selling, so there was
Speaker 1: no money coming to me. It was beyond going back
Speaker 1: into the business, and my partner didn't have enough money
Speaker 1: to spend ahead of the brand. And I read part
Speaker 1: of your thing about people going bankrupt and not wanting
Speaker 1: to pay you, and we didn't have the money to
Speaker 1: spend ahead of the brand. And what I mean everybody
Speaker 1: is that I knew if we build it, they will come.
Speaker 1: I knew it. I knew I was putting it on TV.
Speaker 1: I was forcing my partner to get me a shrink
Speaker 1: wrapped beetle car because I don't up a car and
Speaker 1: I was driving a skinny roll car. And I was shameless,
Speaker 1: and I knew it, and I said to my partner,
Speaker 1: we build it, they will come. But he didn't spend
Speaker 1: enough money to have all of these bottles in the warehouse.
Speaker 1: So the first year we did like three cases, which
Speaker 1: is astronomical. That would be a billion dollars now almost,
Speaker 1: and we would have done five hundred thousand except that
Speaker 1: we didn't spend ahead. We had to make as we went. Well,
Speaker 1: you couldn't have fired. You couldn't have farged to stock
Speaker 1: your warehouse full. I mean, who can you get orders?
Speaker 1: And you can't listen. We grew very slow and very
Speaker 1: smart and very strong. We could have been twenty times bigger,
Speaker 1: twenty times faster, but we would not have been able
Speaker 1: to survive it. Now, you would have had bad qualities
Speaker 1: because you would have suffered. Yeah, you can't do that.
Speaker 1: Two years ago, when I was doing those healthy wheat
Speaker 1: hagon dairy free cookies, I was able to get interest
Speaker 1: from UH Target and Whole Foods, but I knew that
Speaker 1: the packages used to break sometimes and some of the
Speaker 1: cookies were different sizes. Because I didn't have enough of
Speaker 1: a volume to get the big manufacturer. And if I
Speaker 1: got into Target and the Whole Foods, I could have
Speaker 1: gotten the big manufacturer. But I thought, I'm gonna get
Speaker 1: jammed up in this process. I'm gonna send Whole Foods
Speaker 1: some shitty cookies that are crumbling and they're not They're
Speaker 1: gonna remember me for the next twenty years. So I
Speaker 1: did not do it, and I ended up later folding
Speaker 1: the business. Because everybody who's been in this pandemic knows
Speaker 1: the difference between succeeding and failing can be a week.
Speaker 1: A week of something going wrong, like you're literally on
Speaker 1: fumes and you know that like you you you know,
Speaker 1: it's it's, it's it's it's gnarly. For years, for years,
Speaker 1: you're living that everything is due or die and it
Speaker 1: and it ends up either breaking people or people become
Speaker 1: stronger and you thrive through it and people have asked me,
Speaker 1: even to this day, how do you continue with the
Speaker 1: pressure of constantly staying on top Like Betheie. We had
Speaker 1: the number one and number two best selling product launch
Speaker 1: of the entire industry last year, out of every brand
Speaker 1: you've ever heard of, So you're right, you still got
Speaker 1: how many years ago did you launch? Twenty four? This
Speaker 1: this year? Right, So to be thriving. You know, I've
Speaker 1: had a brand for a decade, a little over a decade.
Speaker 1: You were two and a half decades. This is crazy
Speaker 1: to sustain because you have got to ride that rocket
Speaker 1: ship while it is flying. And that's the hardest thing
Speaker 1: you can launch, and it can be great organic avenue.
Speaker 1: That juice company they launched, Okay, where are they? You
Speaker 1: don't relax, don't take your eye off the ball, don't
Speaker 1: stop running. If you want to stop running, just get
Speaker 1: out exactly. So it's not that easy, and it's not
Speaker 1: for everybody. You have to know who you are. Doesn't
Speaker 1: mean you can't make money, doesn't mean you can't be successful.
Speaker 1: But there's a certain thread going through all these people
Speaker 1: I speak to, and it's that it's that like, you've
Speaker 1: got to work hard. You're big into social media. It's great.
Speaker 1: All that's great. Press is great. They are not going
Speaker 1: to sell products. Hard work, hard knocks sells business. There's
Speaker 1: no magic. So I don't even feel the pressure anymore.
Speaker 1: But because I'm so used to it, and I'm sure
Speaker 1: you are too, But you also have to ask yourself,
Speaker 1: what are you in this for. I am in this
Speaker 1: because I want to change the world. I am not
Speaker 1: as insane as the sounds because we broke records selling too.
Speaker 1: Pats and know that I'm not motivated by money. I
Speaker 1: like having money. You know, money gives you options, That's
Speaker 1: all it does. It magnifies the world. If you're if
Speaker 1: you're a wonderful, generous, loving person, you can become more
Speaker 1: loving and generous through it. If you're self conscious and
Speaker 1: and and selfish and angry, it can destroy you. It's
Speaker 1: a magnifying glass. I want to change the world. I
Speaker 1: want to empower people to see the best versions of themselves,
Speaker 1: to have fun with your beauty, to love themselves more
Speaker 1: so they can hopefully go out in the world, be kinder,
Speaker 1: be more generous, to be more loving. And its privoleence
Speaker 1: is that myself the lip gloss or lip plumper, or
Speaker 1: having the number one mascara in the world. It is
Speaker 1: literally about changing the world for the better. And I
Speaker 1: want to spread and reflect God's light with what I
Speaker 1: do with my life. So everything I do goes to
Speaker 1: empower to to make sure that you know you're seeing
Speaker 1: that your love. That's my brand and I have a voice.
Speaker 1: So why am I motivated this many years in to
Speaker 1: keep doing what I'm doing. I could literally go off
Speaker 1: and buy anything I want and disappear I have. I'm
Speaker 1: not interested in that at all. Actually, I have a
Speaker 1: great friend of mine. Madonna's a really good friend of mine,
Speaker 1: and she reminds me of that. No matter how much
Speaker 1: success she has, she has a job to do. She
Speaker 1: has a vision to make the world better, to educate,
Speaker 1: to lighten. And it has nothing to do with your
Speaker 1: last album or how much money is in your bank account. No,
Speaker 1: but you can connect that into your brand. But you're
Speaker 1: allowed to do good and do well. You can talk
Speaker 1: about your hot You just said the word reflect and
Speaker 1: it made me think of your highlighter. You can connect
Speaker 1: the reflection to your highlighter and may mean that that
Speaker 1: like a symbolic of your religion and your spirit and
Speaker 1: the joy and you're allowed to do well and do
Speaker 1: good at the same time. Um, you said before though
Speaker 1: you were methodical, so you didn't rush, you didn't do
Speaker 1: a smash and grab job. So so tell people who
Speaker 1: are listening what that means, Like, what do you mean
Speaker 1: by that? So someone has an idea, they're doing well
Speaker 1: or they're starting out, give like the three real solid
Speaker 1: usable toolbox tips to this to how the sausage gets made.
Speaker 1: So you must have an authentic idea that comes from
Speaker 1: your heart, your soul. You can't just want to be
Speaker 1: someone else or replicated or just get rich. So we
Speaker 1: had something that we believed and then we knew the
Speaker 1: world wanted. I never questioned once does the world need?
Speaker 1: Do ort wanted? And then you've got to go in
Speaker 1: and you've got to be smart. And your dream when
Speaker 1: you what you think is the dream when you go in,
Speaker 1: is that someone's gonna write you a million dollar check
Speaker 1: and bring you into every blooming Dellas are every you
Speaker 1: know north Strom. But the reality is if you don't
Speaker 1: have the infrastructure or the ability to go in strong,
Speaker 1: it will delude you. You will be deluded, You will
Speaker 1: be stretched out, and your your product and your ability
Speaker 1: to sell it and and to present it to the
Speaker 1: world will be diminished by the way. That's a great
Speaker 1: tip because with me, that's why, in addition to wanting
Speaker 1: street cred and wanting to own the logo myself, the
Speaker 1: reason I sold the cocktail portion of Skinny Girl, I
Speaker 1: own a undred percent of everything else, I only sold
Speaker 1: the one portion was because I you gotta know your limits.
Speaker 1: You have to know what you're dealing with. I was
Speaker 1: walking into a world where now quer Voux and Salza
Speaker 1: and Betore, everybody was coming in hot to copy the
Speaker 1: Skinny Girl, Skinny Girl, margaarted with a skinny be And
Speaker 1: you gotta know I'm not. That's David and Goliath. I
Speaker 1: don't know if I could take them, and I will
Speaker 1: lose everything. So you have to make certain decisions along
Speaker 1: the way based on I think you could. I think
Speaker 1: you could have taken them. I think you could have
Speaker 1: taken up. But you have other you have other you
Speaker 1: have other ambitions and things that you you gotta make
Speaker 1: sometimes decisions based on the board and what's going on
Speaker 1: and who's around you, and and but no, but for real,
Speaker 1: like faj was the first real Greek yogurt that was
Speaker 1: out in supermarket stores and then all of a sudden,
Speaker 1: Shobonnie came in and you know which is what owned
Speaker 1: by Coke or something like yeah, you can't. Yeah. And
Speaker 1: I once took on Coke because they tried to come
Speaker 1: after me for a logo infringement that was not a
Speaker 1: logo French me too, sister, me too. And I once
Speaker 1: took on Nestley who owned Skinny Cow, because of skinny Girl.
Speaker 1: And they don't even exist anymore, skinny Cow. So the point,
Speaker 1: I don't think, but not in the same way. The
Speaker 1: point is you've got to be fast and furious. You've
Speaker 1: got to come in hard and have your ship together,
Speaker 1: with your I P with your logo, with your team,
Speaker 1: have your ship together, and spend spend twice as much today.
Speaker 1: Learn every lesson you can today, so tomorrow you're equipped
Speaker 1: and you're prepared. And we've like saying, we've been through
Speaker 1: freaking people assuming us that is so erroneous and so
Speaker 1: unfair and so wrong. But you learn, guys, learn from
Speaker 1: your mistakes, learn from your successes, learned from the pay
Speaker 1: so because God's preparing you for something bigger tomorrow. And
Speaker 1: if you don't learn the lesson, you're gonna repeat it,
Speaker 1: and it's going to keep hitting you in the head,
Speaker 1: but the stakes will be higher. Well Ellen said that
Speaker 1: to me one time. If you will keep making the
Speaker 1: same mistake, if you don't learn the lesson. But what
Speaker 1: you just said is what I always say. Now, when
Speaker 1: it's not that big time is when you want to
Speaker 1: make the mistakes, because when you later make the mistakes,
Speaker 1: the stakes, the stakes of your mistakes are so much
Speaker 1: higher and the stage is so much bigger when you fail.
Speaker 1: When you're smaller, the world isn't seeing you and you're
Speaker 1: developing your brand. Like you said, when you're on that
Speaker 1: when you're on the global stage and your cookies are
Speaker 1: crumbling or your lipstick is falling apart, you don't get
Speaker 1: a second chance. Yeah, exactly. You're making millions of dollars.
Speaker 1: Things are going great. How does the process happen that
Speaker 1: someone comes and wants to buy? Who came to buy? It? Was, say,
Speaker 1: a lot of they came to buy you. Uh no,
Speaker 1: so we we sold little pieces of the company. We
Speaker 1: have three events, all right, So you have millions of
Speaker 1: dollars your bank cannon, you too, own a hundred percent
Speaker 1: of it at that point. Okay, So then what happened? Now?
Speaker 1: What happens? So then you know another level, another devil.
Speaker 1: We were smart enough to realize we've taken it as
Speaker 1: far as we could. At this point, I think it
Speaker 1: was like seventeen years in. And what numbers were you
Speaker 1: doing annually? Yeah? Like a lot. How important is who
Speaker 1: you partner with in this life personally and professionally? I
Speaker 1: mean talk about how important is it defined your team?
Speaker 1: For me? Trust is number one. For me, I can't
Speaker 1: have a friendship, any relationship without trust. And the unfortunate
Speaker 1: thing is you can't trust everyone. And you need to
Speaker 1: be smart enough and not naive enough to understand it
Speaker 1: when somebody shows you who they are believe it. But
Speaker 1: you have to go in with an open heart and
Speaker 1: give everyone a shot and give everyone a chance and
Speaker 1: hope for the best, and stay smart enough to keep
Speaker 1: your to stay protected and to keep that trusted group tight,
Speaker 1: keep your circle tight, keep it tight, tight, tight tight. Well,
Speaker 1: you stayed in, which is interesting. Obviously the numbers you're
Speaker 1: talking about. You could walk away and swim away now
Speaker 1: and do anything you want, but you stayed in. This
Speaker 1: is your baby. You're at chief creative officer. Did you
Speaker 1: have to stay in or could you have just walked
Speaker 1: out and jet skied, you know, behind your yacht. Well,
Speaker 1: I have a deal that me staying in makes a
Speaker 1: lot of sense. Um, I could leave at any time,
Speaker 1: of course, anyone care the deal made with laughter. They
Speaker 1: understandably wanted Jeremy and I to go. It was a
Speaker 1: part of it, Like we are the brand. We are
Speaker 1: the brand, So that was a part of the deal. Yeah,
Speaker 1: we we had to go. And do you still feel
Speaker 1: that it's your brand, that it lives and breeds you,
Speaker 1: and that you get to, you know, infuse who you
Speaker 1: are into it. What I've learned through this process, through
Speaker 1: the through the billions of dollars and the corporate game,
Speaker 1: is that two faced is in a logo or a
Speaker 1: pantone or a mascara. It's me. It's what's in my heart.
Speaker 1: Skinner girls, in your heart. No one could do it
Speaker 1: the way you do it. It is who I am,
Speaker 1: It's how I see the world, and I will not
Speaker 1: delude it in any way. So I fight every day
Speaker 1: to keep too faced and sharp and it's authentic, and
Speaker 1: it's powerful and as pure as I can and as
Speaker 1: our customers and clients deserve and it has been challenging.
Speaker 1: That's what I call protect the realm, and it comes
Speaker 1: out of cost. Yeah, I got it. I know it's
Speaker 1: hard to protect the realm, and letting go is not
Speaker 1: that easy too, But it's something that I don't let go. Bethany,
Speaker 1: teach me how to let out. Everything matters to me,
Speaker 1: Every fucking thing matters to me. Say it's it's not great.
Speaker 1: I know, but you've done well. The hell am I
Speaker 1: to tell you? But I'm saying everything matters to me too.
Speaker 1: Everything is my business. I would rather not do it
Speaker 1: than than do it poorly, no matter what it is.
Speaker 1: I don't care. Don't don't do it. I have been
Speaker 1: in meetings where they're like, well then we're not gonna
Speaker 1: do it. Now make them don't do it, and there's
Speaker 1: there's a hundred million dollars in the line, I might
Speaker 1: then don't do it. I'm not going to put something
Speaker 1: out that's in authentic. I don't believe in or that
Speaker 1: you dumbed down or that you infected with your own shit.
Speaker 1: So the most important thing to ask is um about relationship.
Speaker 1: Like so, I talk a lot on here about successful relationships,
Speaker 1: and and it's not just about having a successful relationship.
Speaker 1: It's about successful people having a quote unquote success relationship.
Speaker 1: I don't think anybody's got a perfect relationship. I don't
Speaker 1: wan anybody else's relationship, but there are certain things in
Speaker 1: powerful people that our threads. I've spoken to people on
Speaker 1: here that have said, I don't work on me, I
Speaker 1: don't work on you, meaning we're together, I don't work
Speaker 1: on you, I work on myself. Or I give the
Speaker 1: other person ALII and let them be who they are,
Speaker 1: or we don't worry about what it's supposed to be.
Speaker 1: What is it for you a successful relationship? What works
Speaker 1: for you? Well, Jeremy and I have been together for
Speaker 1: twenty five years. This year we built two Phase two,
Speaker 1: you know, two years after we met. Um. He's my
Speaker 1: absolute favorite human being in the planet. I'm so grateful
Speaker 1: for him every day. He takes care of me like
Speaker 1: no one else on the planet has or could, understands
Speaker 1: me in a way that nobody else could. And he's
Speaker 1: my favorite human being and my favorite thing. That alone
Speaker 1: is remarkable, Like is that a remark? That's like so
Speaker 1: much more luck even any of this other stuff we're
Speaker 1: talking about. That is it's everything. Get your personal ship
Speaker 1: in order before you become a business part like whatever,
Speaker 1: whatever whoever is, if it's your best your relationships, your
Speaker 1: best friend, your mother, your life partner, that whole area
Speaker 1: needs to be in check. And it sounds like that's
Speaker 1: your foundation. That might have been what created your foundation,
Speaker 1: your foundation, that's the reason for your foundation. Yeah for real?
Speaker 1: Um no, he he allows me to be the best
Speaker 1: version of myself. I don't trust very well and I'm
Speaker 1: very guarded, and he makes me feel safer than I
Speaker 1: could imagine. And he's my favorite thing. And I'm grateful
Speaker 1: for him every day, and I feel like that's the
Speaker 1: most important thing. Be grateful for the love that you have.
Speaker 1: Be grateful for your partner. Number one. Don't forget to
Speaker 1: say thank you. Don't forget to be appreciative. When he
Speaker 1: takes something upstairs for me, I thank him, you know,
Speaker 1: when I see people. He's the thing I'm most grateful for. Wow,
Speaker 1: you're at such another level. But this pandemic has shaken
Speaker 1: a snow globe up. Some people are the right side
Speaker 1: of it, some people are on the wrong side of it.
Speaker 1: I feel that this is such a rebirth and that
Speaker 1: it's a very challenging growing pain and obviously detrimental and
Speaker 1: devastating for many people, but it can be something where
Speaker 1: you plant seeds and they grow into big, beautiful flowers
Speaker 1: and trees. Like if you can weather the storm, if
Speaker 1: you can get unstunted and figure out how this affects
Speaker 1: you and how you can thrive in it, you can
Speaker 1: come out on the other side. And we can be literal,
Speaker 1: like if you have a business and e commerce is
Speaker 1: changing people's lives in the way they do things, or
Speaker 1: we can be metaphor you know, just like sort of
Speaker 1: spiritual about the fact that open up the channels, because
Speaker 1: when you're not panicked, that's when you can have the
Speaker 1: great ideas and figure out how you're going to make
Speaker 1: this into something positive for you. I was panicked, you
Speaker 1: know for me. Listen, it's been devastating for many people,
Speaker 1: including some of my very closest friends have lost parents.
Speaker 1: It's been horrible. But another if we if we're gonna
Speaker 1: look for something good in it. I think it gave
Speaker 1: us a pause. I was on a rollercoaster that I
Speaker 1: could not get off of, and now there was one
Speaker 1: way of working, one way of being it was it
Speaker 1: was just a thousand miles an hour NonStop, and you
Speaker 1: want sometimes you want to get off the ride. At
Speaker 1: any level, you want to get off the goddamn red
Speaker 1: sometimes you need to. And what this did is it
Speaker 1: forced me to pause and forced the salt to pause
Speaker 1: and to look around and see how we've been doing it,
Speaker 1: how we can do it differently, and how we maybe
Speaker 1: should be doing it for ourselves, for our health, for
Speaker 1: our happiness. And don't the best ideas come to you
Speaker 1: during those pauses, like the logical explanations and ways to
Speaker 1: do things. I'm better when I'm around people like for me,
Speaker 1: I I thrive on what you're eating, what you're drinking,
Speaker 1: while you're wearing three rings on one finger, what do
Speaker 1: your shoes look like? I soak everybody's energy. Yes, And
Speaker 1: so for me it's been difficult because I'm not around
Speaker 1: my team. But what I had to do was go
Speaker 1: back to how I started to face. I was alone,
Speaker 1: and I had to open my heart and open my
Speaker 1: mind up to the to the environment that I'm in
Speaker 1: at every level. And I think that if you're creative, Bethany,
Speaker 1: this is something that people don't tell you. The more
Speaker 1: creative you are as a as a creative person, the
Speaker 1: more you have to leave your heart open, the more
Speaker 1: vulnerable you become, the more pain you're going to feel.
Speaker 1: And as a person who you need to leave it
Speaker 1: open wide so I can be inspired by a tissue box,
Speaker 1: or by a flower, or by you know, do you
Speaker 1: have any final like mantra or thing that you want
Speaker 1: to say? Yeah, never give up, Never let anyone tell
Speaker 1: you who you are or who you should be. Be.
Speaker 1: Be the most intense, potent, beautiful version of yourself and
Speaker 1: show that to the world. Because God only made one
Speaker 1: of you, there will never ever be another Bethany, So
Speaker 1: share her in the most dramatic, right, beautiful, authentic way
Speaker 1: you can so you can affect as many people as
Speaker 1: you can, so we can propel this world forward and
Speaker 1: make it better because you make this world better. Every
Speaker 1: single one of you make this world better. You're amazing.
Speaker 1: This was a delight. I'm so grateful. I'm so glad
Speaker 1: youating here. I was really excited and you exceeded my expectations.
Speaker 1: So thank you so much. Thank you. Can we have
Speaker 1: dinner again next time I'm in New York? Please? I
Speaker 1: would love it. I would absolutely love it. So that
Speaker 1: was Jared, and he was amazing. We all loved him,
Speaker 1: My producers loved him. He is inspiring, he's authentic, he's spiritual,
Speaker 1: he's religious, he's honest, he's loving. He's been through a lot,
Speaker 1: and he's successful, and he does great things in the world,
Speaker 1: and he does well for himself. And it's all really
Speaker 1: based in this foundation of his loving relationship with his
Speaker 1: life and business partner, which is very rare, and that
Speaker 1: foundation has laid the ground works for his makeup foundation
Speaker 1: at two faced. So he was wonderful and great and
Speaker 1: I mean wow, you know that there are people who
Speaker 1: come on here who are successful to have a major public, international,
Speaker 1: global company call you and a we want to aspy
Speaker 1: your company for one and a half billion dollars. I
Speaker 1: don't know what to say. Thank you for all listening.
Speaker 1: Remember to rate, review and subscribe. Thank you so much.
Speaker 1: Just Be is hosted an executive produced by me Bethany Frankel.
Speaker 1: Just Be as a production of Be Real Productions and
Speaker 1: I Heart Radio. Our managing producer is Fiona Smith and
Speaker 1: our producer is Stephanie Stender. Our EP is Morgen Levoy.
Speaker 1: To catch more moments from the show, follow us on
Speaker 1: Instagram at just Be with Bethany