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Speaker 1: So I had a decent amount of experience in the

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Speaker 1: dieting space. It's a multibillion dollar industry. My book, Naturally

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Speaker 1: Thin was on the New York Times bestseller list for

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Speaker 1: twenty seven weeks. Um. I was really not very well known,

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Speaker 1: and that book just really came out swinging. And it

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Speaker 1: was interesting because when I was trying to sell the book,

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Speaker 1: nobody wanted to buy it. That's always my story. That

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Speaker 1: was the same thing with the skinny Ball cocktail. Nobody

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Speaker 1: wanted to do this idea. No one wanted to buy

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Speaker 1: my book because they said that it needed to be

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Speaker 1: six weeks to X pounds. That was back in the

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Speaker 1: day where it was you would see seven day diet

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Speaker 1: and you would know exactly that on next Thursday and

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Speaker 1: you're supposed to eat an egg white omelet and next Tuesday, uh,

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Speaker 1: you know, oatmeal or oprand and a couple of berries.

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Speaker 1: And the truth is maybe next Thursday you would be

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Speaker 1: PMS and you would want chocolate or not want eggs

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Speaker 1: or whatever. The reason is, maybe you're hungover, maybe you

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Speaker 1: want something more hearty. And the word diet had the

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Speaker 1: word die in it, so um, and I despise the word.

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Speaker 1: I really hate. When you hear, particularly a mother, it's

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Speaker 1: usually a mother say in front of their child, and

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Speaker 1: particularly a daughter, Um, oh my god, my jeans don't fit.

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Speaker 1: I'm fat. I was bad, I was good. I've got

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Speaker 1: a diet. I've gotta lose weight. Because kids, the younger generation,

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Speaker 1: they absorb everything we say. They want to be like us.

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Speaker 1: They imitate what we say and do. Uh. Whether they

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Speaker 1: like it or not, it still just becomes part of them.

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Speaker 1: And so this vernacular and this world of diet has

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Speaker 1: evolved and changed in different ways. So when I was

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Speaker 1: selling that book, no one wanted it to just be

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Speaker 1: the emotion reality of food. I call it food noise,

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Speaker 1: the relationship that you have with food. They wanted it

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Speaker 1: to be prescriptive, and I'm gonna guarantee you that you

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Speaker 1: do this for six weeks and you lose this many pounds,

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Speaker 1: or five days and you lose this many pounds, because

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Speaker 1: that's what people want to hear. Because it's like when

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Speaker 1: you walk into Starbucks and you see one of those muffins.

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Speaker 1: It's is low fat blueberry muffins. Even though it has

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Speaker 1: eight thousand calories. It's low fat. It just makes you

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Speaker 1: feel better, even though you know you're lying to yourself.

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Speaker 1: So some books says you're gonna lose twelve pounds in

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Speaker 1: six days. You know you're not really going to and

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Speaker 1: you know it's not going to be real if you did.

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Speaker 1: It's just making you feel better about it. Growing up

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Speaker 1: in a house with eating disorders, I've been through seeing

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Speaker 1: the magazines that used to be you'd rip out Cosmypolitan

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Speaker 1: or Mademoiselle or any of the magazines when you'd rip

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Speaker 1: it out because it would tell you exactly what to eat,

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Speaker 1: and ripping out that page was hope. Okay, I'm gonna

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Speaker 1: go buy everything. I'm getting excited. I'm starting tomorrow, but

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Speaker 1: I have half a cup of Brands Cereal with a

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Speaker 1: corner cup of skim up. I'm gonna measure everything I eat.

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Speaker 1: I'm so excited. Then you have to go out to

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Speaker 1: dinner or have lunch of someone, or you're not in

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Speaker 1: the mood for that. You cook for your kids, or

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Speaker 1: you see your kids chicken finger, and like you get

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Speaker 1: all messed up. So that's why diets really don't work.

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Speaker 1: I've been through the world of when I was a kid,

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Speaker 1: the Beverly Hills diet. I remember that one I think

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Speaker 1: it was like a whole day of fruit, the whole

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Speaker 1: day of vegetable. I think the whole week. First week,

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Speaker 1: maybe you had to eat fruit. I forgot what the

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Speaker 1: rest of the thing was, but something heavily and fruit.

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Speaker 1: There was the Atkins diet. And I don't mean the

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Speaker 1: way we knew it in the last years. I mean

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Speaker 1: when I was a kid, the Atkins diet was a

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Speaker 1: paperback book, and it was back before the Suzanne Summers Diet,

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Speaker 1: before the South Beach Diet, before the modern Atkins diet.

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Speaker 1: Anything besides bacon, cheese, oil, butter, eggs, fact was the devil.

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Speaker 1: Like you are allowed, to believe it or not to

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Speaker 1: have lettuce, but it had to be drowned in season dressing.

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Speaker 1: But if a Crewton, if a Crueton came anywhere near

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Speaker 1: that fucking salad, you're gonna blow up like a tick.

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Speaker 1: You are allowed steak, bacon, blue cheese, melted on the steak,

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Speaker 1: all of it, but you couldn't have fuckily, you couldn't

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Speaker 1: have fruit. It was the devil. So that evolved later

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Speaker 1: into the South Beach diet, the Zone diet, the eat

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Speaker 1: right for your type, for your blood type diet. There

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Speaker 1: was the Scarsdale diet. There was the Mediterranean diet there.

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Speaker 1: I mean, let's you get the picture. This is more

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Speaker 1: ironic and we're more on. And when I had my

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Speaker 1: Wheat Egg and Dairy Free Cookie Company, they were low

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Speaker 1: fat wheat egg and dairy free cookies and some brownies

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Speaker 1: and blondies and they were delicious. I was a natural

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Speaker 1: food chef long before that, was in a local, seasonal,

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Speaker 1: you know, plant based chef. This was back in two

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Speaker 1: thousand one, before it was cool and hip and everybody

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Speaker 1: said it, and being vegan was an alien thing. Um,

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Speaker 1: some people had the allergies, but everybody wasn't allergic to everything.

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Speaker 1: Back then, everybody wasn't allergic to gluten and dairy and

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Speaker 1: all of this. There were were like oat milks, Macadamian

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Speaker 1: nut milks, cashew milk. I mean, this is almond milk

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Speaker 1: on and milk has become like whole milk at this point,

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Speaker 1: it's like, soy milk is forget it. Soy milk is

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Speaker 1: like an eighties band. It's like so not even cool.

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Speaker 1: Soy milk, it's so out on. My milk is the

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Speaker 1: new soy milk, and it's quickly leaving because of oat milk.

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Speaker 1: But anyway, back then, no one had any of the ship.

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Speaker 1: It was just like we have regular milk, and we

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Speaker 1: have skim milk, and we have sweet and low, and

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Speaker 1: we have you know, equal and nutra sweet. Now equal

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Speaker 1: is nutra sweet. It was equal, and then later came splenda. Okay,

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Speaker 1: So when I had this wheat egg in Dairy Free

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Speaker 1: Cookie Company, it was amazing. But and I went to

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Speaker 1: the food shows, the trade shows, but the timing wasn't

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Speaker 1: great because everybody was into low carb. It was all

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Speaker 1: low card and it was everything was atkins. Everything was

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Speaker 1: these fake protein bars. Everybody, you know, eating a piece

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Speaker 1: of watermelon was bad. Eating a fake manufactured bar that

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Speaker 1: tastes like chalk and chemicals and has this protein processed

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Speaker 1: garbage powder was right. And um, it was so annoying.

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Speaker 1: Everything was just like kind of like it is now

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Speaker 1: with the cheese crisps and but it was like these

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Speaker 1: manufactured space food protein copycats of everything. And we kind

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Speaker 1: of moved away from that a little bit years ago.

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Speaker 1: Long before that, it was the exact opposite. Everybody every

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Speaker 1: night in a bowl pasta with tomato sauce, but you

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Speaker 1: couldn't have any oil anywhere near it because carbs could

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Speaker 1: go with other carbs, which was tomato sauce. It was

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Speaker 1: effectively food combining. But carbs couldn't go with oil. So

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Speaker 1: steak could go with oil, chicken go with oil, vegetables

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Speaker 1: go go with oil, Salad can go with oil, but

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Speaker 1: carbs bread could go with bread, Pasta could only go

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Speaker 1: with pasta. And and this is post Atkins diet. Like

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Speaker 1: Atkins would never allow any of this. This was a

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Speaker 1: little bit of South Beach where you goose food combining.

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Speaker 1: It was separate. But this woman, Susan Powder, who at

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Speaker 1: short blond, bleach blonde haircut, go on talk shows and

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Speaker 1: pile up a baked potatoes and pile up pasta and say,

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Speaker 1: as you can pile up pretzels, you can have as

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Speaker 1: much of this as you want, as much you cant

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Speaker 1: have fifty baked potatoes, as long as you have no

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Speaker 1: fat with it. Carbs are great, all carbs. It was

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Speaker 1: fat that was the devil. That was the devil. Carbs

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Speaker 1: are now the devil. So now the pendulum has swung

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Speaker 1: again and we're in some weird keto universe, which I

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Speaker 1: think is effectively saying, like Atkins meet South beach chicks up.

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Speaker 1: But they're kind of allowing you to have maybe probably

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Speaker 1: like healthier carbs like brown rice or something. I'm not

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Speaker 1: even sure, but I know that ketos the whole new

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Speaker 1: thing now and everybody's obsessed, and I just want to say,

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Speaker 1: this is all crazy. This is all crazy, okay it

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Speaker 1: None of this is moderation. None of this is a

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Speaker 1: good relationship with food. None of this is balanced. Some

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Speaker 1: people get mad because they have glue glucose issues. I

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Speaker 1: understand that if you if you have to be in

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Speaker 1: a state of katosis, great, that Actnsiety used to have

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Speaker 1: you peeing on a stick to see if your body

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Speaker 1: went into katosis um, which was good, and your breath

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Speaker 1: would be bad and you'd be constipated, and that was good.

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Speaker 1: Don't ask me why. But um, with keto, I think

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Speaker 1: there are some medical reasons for some people. So let

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Speaker 1: me just disclaim that. And I'm also not a doctor

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Speaker 1: and just comment thing. But I do know that just

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Speaker 1: being afraid of carbs is absolutely moronic. I don't care

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Speaker 1: what anyone says. We could go throw it down, we

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Speaker 1: can have a fight. I don't give a ship, but

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Speaker 1: it's moronic, Like you have to eat some things in moderation.

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Speaker 1: I bagels. People think I'm doing something revolutionary, like I'm

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Speaker 1: literally this crazy, reckless, evil kin evil because I bagels

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Speaker 1: like bagels. Okay, I'd say to Bagel twenty minutes ago.

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Speaker 1: So that's what I have to say. What do you

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Speaker 1: all think of this? What do you think about low

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Speaker 1: carb versus carbs, versus keto versus South Beach, versus Atkins

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Speaker 1: versus oh natural vegan. Another day We're gonna do a

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Speaker 1: whole thing on be in because just because you're eating

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Speaker 1: vegan doesn't mean it's healthy. There's a lot of garbage,

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Speaker 1: like and I it's some of it, some of the frozen,

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Speaker 1: fake wings, fake burgers, fake cheese, fake pizza, fake ship

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Speaker 1: that's garbage. Okay, So when if you're really being serious

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Speaker 1: and legiti about being vegan, it's not that easy and

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Speaker 1: it can be a little harsh on your stomach. So

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Speaker 1: there's got to be a balance to all of this.

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Speaker 1: I have to say. My guest today is Jared Blondino,

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Speaker 1: the co founder of two Faced, a beauty brand that

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Speaker 1: was launched in Blondino got his start working from behind

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Speaker 1: the stay Lauder department makeup counter in the nine nineties

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Speaker 1: before creating his own female empowering makeup brand with a

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Speaker 1: credit card and laser like focus. Today we talk about

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Speaker 1: why you need to take a chance on yourself, the

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Speaker 1: importance of a good work ethic, how sometimes life comes

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Speaker 1: full circle, how you should lean into what makes you

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Speaker 1: special to make brand authentic, and why you need to

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Speaker 1: run your own race. I always love chatting with Jared,

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Speaker 1: and I think you'll really enjoy this episode. So I

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Speaker 1: don't know what you know about this podcast, but the filter,

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Speaker 1: which I adhere to very strictly, is started from the bottom.

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Speaker 1: Now you're here, brand builder, game changer, maverick, just extraordinary stories.

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Speaker 1: So it's not about being rich, it's not about being

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Speaker 1: famous per se. But it's about building and growing. And

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Speaker 1: we've had, you know, we have Cheryl Sandberg coming on,

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Speaker 1: We've had Hillary Clinton here and Mark Cuban and I

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Speaker 1: really do stick to the filter. So I want you

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Speaker 1: to know that that's what I think of you, and

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Speaker 1: you undeniably are successful, but not because you inherited something,

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Speaker 1: not because you you know, because you created something. So

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Speaker 1: that's why that's why I thought it was interesting to

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Speaker 1: talk to you today. So we'll get into your whole

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Speaker 1: brand and how what it what it is and what

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Speaker 1: it means to you. But where did you grow up?

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Speaker 1: I grew up in southern California. I'm like one of

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Speaker 1: the rare few people that is from here. So yeah,

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Speaker 1: it's true and and humble beginnings. What kind of financial

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Speaker 1: situation was in your household growing up? No, you know,

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Speaker 1: I grew up upper middle class. My dad, uh started

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Speaker 1: off kind of from nothing. My grandparents were Italian immigrants,

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Speaker 1: and my dad grew up just kind of fighting his

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Speaker 1: way through and became very successful. My mother's my mother's

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Speaker 1: family were more boogie and doctors and lawyers and that

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Speaker 1: kind of thing. And I think through them dating very young,

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Speaker 1: maybe some of my great uncles weren't so kind to him,

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Speaker 1: and it motivated him through kind of don't date the

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Speaker 1: help kind of thing to him, saying well, I'm gonna

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Speaker 1: be something. I'm gonna prove you wrong. And he became

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Speaker 1: very successful at what in the car industry, through dealerships,

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Speaker 1: through is Chevy actually you know Chevy dealerships, And you know,

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Speaker 1: he started from a lot boy to a mechanic to

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Speaker 1: running and in doing that, so I had a lot

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Speaker 1: of privileges growing up, but I also saw how hard

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Speaker 1: he worked and what he's sacrificed to be successful. And

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Speaker 1: I think you, I don't know how you feel, Bethany,

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Speaker 1: but I feel like you learned work ethic. You see

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Speaker 1: someone work the rass off or struggle or sacrifice, and

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Speaker 1: if you've got an entrepreneurial brain or you've got that

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Speaker 1: kind of in you, you somehow connect to that energy

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Speaker 1: and understand that it's not easy and it shouldn't be easy,

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Speaker 1: because nothing great comes from easy, but you go for it,

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Speaker 1: you don't give up. Well, what's interesting two people is

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Speaker 1: with a relationship within your house to work ethic and

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Speaker 1: money and having and not having. So do you remember

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Speaker 1: not having and did you have to have a job?

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Speaker 1: What what was your what was the work ethic in

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Speaker 1: your house? What was told to you if you have?

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Speaker 1: Because it's not easy to raise wealthy kids because you're

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Speaker 1: saying to them, you have to do all these things

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Speaker 1: that I did like me. But but then again, I

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Speaker 1: can do anything I want and my daughter and do

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Speaker 1: anything we want. And I do not have a spoiled

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Speaker 1: child at all because I do not negotiate with terrorists.

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Speaker 1: But it's certainly harder, you know, when you flew coach

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Speaker 1: as a child, when your kids flying you know, private

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Speaker 1: sometimes or a lot of the times, or you know,

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Speaker 1: first class. It's hard to still instill that. So what

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Speaker 1: was that dynamic like in your house, work, ethic and money.

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Speaker 1: It's funny you say that because I we helped raise

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Speaker 1: my nephew and I struggle with that and I struggle

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Speaker 1: with my family today. How much do you give? It's

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Speaker 1: it's difficult. But I grew I grew up with a

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Speaker 1: lot of boundaries. I had things. I had eight cars

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Speaker 1: by the time I graduated high school. You know it

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Speaker 1: was car thing. Um, I got a pony for Christmas.

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Speaker 1: You know, my husband grew up much different. I got

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Speaker 1: a pony for Christmas and he was evicted on Christmas Day.

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Speaker 1: So there's a there's a huge you know that we

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Speaker 1: come from two different worlds. But I but I have

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Speaker 1: to tell you, I had to um, I had to behave,

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Speaker 1: I had to perform. I had to well on my

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Speaker 1: mother's side, like she was very much about like presenting

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Speaker 1: yourself out like you. I had to talk. You know,

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Speaker 1: as a kid, when you when you meet a friend

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Speaker 1: in the grocery store and you're shy. I was like,

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Speaker 1: you go talk to them, you go say hello, like

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Speaker 1: I was, I saw. I was kind of trained to

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Speaker 1: be out there. But then also I got a lot

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Speaker 1: of things, but I had to act a certain way.

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Speaker 1: I had to perform, meaning I had to behave you know,

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Speaker 1: there were rules that the gift's head strings. Yes, oh

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Speaker 1: oh yes, it was not. It was not unconditional, it

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Speaker 1: was they were conditions to being privileged. Absolutely. So, um,

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Speaker 1: when did you come out? Wow, that's a that's a

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Speaker 1: that's a very interesting interesting story. So I actually have never, well,

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Speaker 1: to my father, I've never come out, which is a

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Speaker 1: funny story. So you know, I grew up kind of

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Speaker 1: as the kid who was very creative. My tater bearer

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Speaker 1: was alive. I was, I was hunting smurfs. You know.

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Speaker 1: I always grew up looking at life through kind of

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Speaker 1: rainbow colored glasses. So I think that I never I

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Speaker 1: never edited myself and I never changed who I was,

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Speaker 1: even though there was a lot of pressure maybe to

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Speaker 1: do that, to man up, to to be become normal

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Speaker 1: or act normal or whatever, that I never did that.

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Speaker 1: I always felt like people didn't get it. You don't

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Speaker 1: get it. I kind of knew who I was, but

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Speaker 1: I didn't. I wasn't sure what that meant. I struggled

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Speaker 1: as a as a religious kid, what that meant. So

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Speaker 1: I had to figure that out for myself. So I agree,

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Speaker 1: I agree, But you know, listen, you are very successful

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Speaker 1: you so no didn't. No one gave you money to

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Speaker 1: start your business. You started at the makeup counter. I

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Speaker 1: had to work, so my my parents bought me a condo.

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Speaker 1: But I had to work. I wasn't allowed to do

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Speaker 1: nothing like I had to succeed. I had to do something.

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Speaker 1: I had to participate, I had to excel. And so

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Speaker 1: I fell into beauty on complete accident, and I just

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Speaker 1: saw it as another form of art. And I found

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Speaker 1: I discovered there was a way that I could help

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Speaker 1: instill self esteem in to these women for ten minutes

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Speaker 1: and become their gay best friend. And and it was.

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Speaker 1: It was in the late nineties and I had some

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Speaker 1: celebrity clients I worked at sex and they would come

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Speaker 1: in and be like, I'm going to the Emmy's, I'm

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Speaker 1: going to the MTV Awards. I want brown eyeshadow. And

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Speaker 1: I was like, no, no, let's do something fun. So

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Speaker 1: I would chop up a channelle blash and mix it

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Speaker 1: with a land Home lipstick, and you know, I just

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Speaker 1: destroyed every test. You're creating these crazy things that I

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Speaker 1: got a reputation for it. And so you would come

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Speaker 1: in Bethany, you'd have to buy eight things. I would

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Speaker 1: take them home, melt them in my microwave, bring them

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Speaker 1: back to you in a little tough work up. You

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Speaker 1: would pick it up the next day. And that's how

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Speaker 1: I operated. No, really, yes, yes, until until security caught

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Speaker 1: me and was like, you can't do that, you know,

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Speaker 1: And so I thought, let's do something. Let's let's figure

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Speaker 1: this out. You were busting out. I saw there was

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Speaker 1: more potential for fun, for dreaming, and through it, we

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Speaker 1: created the first glitter eyeshadow ever, there was no glitter eyeshadow.

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Speaker 1: We we created the first efficacious lip plumper. And we

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Speaker 1: launched this little brand called Too Faced at Fred's, Siegel

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Speaker 1: and Nordstrom, and I would walk on my lunch hour

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Speaker 1: from Sex to Nordstrom, sell Too Faced, and then go

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Speaker 1: back to Sex. And we got a Vogue feature and

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Speaker 1: my executive through the Vogue down on my counter at

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Speaker 1: one point said what are you doing? And I was like,

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Speaker 1: I think I have to quit. I don't know I mean,

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Speaker 1: it really happened in this organically creative, ambitious wild way.

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Speaker 1: Well it's funny because you talk about making baking and

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Speaker 1: you've done a colab with a bakery. But when I

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Speaker 1: read about you and this process, I thought about how

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Speaker 1: cooking used to be, like exactly precise and you follow

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Speaker 1: these steps and then this thing comes out that looks

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Speaker 1: like the picture theoretically. And makeup was the same thing.

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Speaker 1: First you do this, then you do that, then you

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Speaker 1: do the eyeline, or then you do it inside or

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Speaker 1: there was not contouring. They were not different ways. It

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Speaker 1: wasn't art. And you're talking about the way that I

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Speaker 1: cook whatever's around, I throw it in. You could make

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Speaker 1: chicken with cilantro, parsley basil. It doesn't make a difference.

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Speaker 1: It's all gonna all road lead to Rome. And you're

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Speaker 1: talking about just being inspired and sort of being creative

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Speaker 1: and having the freedom to treat beauty that way, like

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Speaker 1: choose your own adventure. That's exactly it. No one has

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Speaker 1: ever articulated it that way, and you're a thousand billion

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Speaker 1: percent correct. I walked into this world of rules and

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Speaker 1: I was like, why are you taking this out? Seriously?

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Speaker 1: Add a little this at a little that Yes, that

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Speaker 1: was that is to face, that is a percent how

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Speaker 1: it happened, because I think you're inclined to baking for

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Speaker 1: the same reason and banking is supposed to be precise.

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Speaker 1: But you can still a nutmeg in set of cinnamon

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Speaker 1: and ed almonds instead of wall nuts. I mean I

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Speaker 1: do that and they're happy accidents that come out. Yes,

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Speaker 1: that's exactly what happened. You're the first person in twenty

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Speaker 1: four years of ever talking to anyone who who articulated that.

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Speaker 1: For me, I believe you. That's why I ask you

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Speaker 1: so many questions because I want to get to like

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Speaker 1: the core of what we're talking about. You know, what

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Speaker 1: what makes you different? What you're thinking about, humanizing you

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Speaker 1: so people can go choose their own adventure and be

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Speaker 1: successful at anything. Could be shoelaces. It doesn't make a difference.

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Speaker 1: It's just like, what is it? And that's the thing. Obviously,

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Speaker 1: you're creative, that's clear. Um, we've made that clear. But

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Speaker 1: do you consider yourself as much of a business person

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Speaker 1: as a creative person. Well, you know, my husband would say,

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Speaker 1: I'm I have two sides in my brain. I'm like equal,

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Speaker 1: He's much much more business oriented and he's partners with

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Speaker 1: you in this business. Yeah. We created it two years

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Speaker 1: after we met together as kids at them all. Yes. Wow,

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Speaker 1: he was working at the mall too. Yeah, because of me.

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Speaker 1: Because of me, I met him and he ended up

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Speaker 1: working for Chanelle. He fell into channelle is his first job.

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Speaker 1: Who does that? Um? But yes, he has the most innate,

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Speaker 1: amazing business mind. I will tell you that his instincts

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Speaker 1: are amazing. I'll get myself into trouble all the time, Bethany,

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Speaker 1: because I'm emotional and I don't know when I'm crossing

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Speaker 1: a line. Sometimes I just I'm too direct, and I'll

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Speaker 1: just say it. He's very good about, you know, playing

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Speaker 1: the he's a good cop. Yeah, and he can he

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Speaker 1: can dance to the rhythm of business a little more

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Speaker 1: than I can. But I think, Bethany, you can't just

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Speaker 1: be creative without having a business mind, otherwise you're unharnessed energy.

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Speaker 1: I know a lot of creative people who don't have

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Speaker 1: a business mind, and they're just crazy, fun creative people.

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Speaker 1: They haven't focused it into something. It's not corralled. It's

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Speaker 1: not corralled. But you have to know what you know

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Speaker 1: and know what you don't know. I am a person.

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Speaker 1: I'm definitely a business person obviously, but I really am

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Speaker 1: very familiar with concepts. So I could be talking to

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Speaker 1: lawyers about a concept that has never happened before and

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Speaker 1: weave it into a contract. Meaning I don't know exactly

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Speaker 1: what all those words mean, and I don't know what

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Speaker 1: all this lingle means. Go make sure that they do that.

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Speaker 1: And that's a concept. So you can be a person

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Speaker 1: who's creative and still execute like a business person because

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Speaker 1: you know what you don't know. So just don't count

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Speaker 1: yourself out at home if you're a creative person that

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Speaker 1: you're not a business person because they they're not necessarily

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Speaker 1: mutually exclusive. Well, and you grow into what you have

400
00:20:22,480 --> 00:20:25,159
Speaker 1: to pull the balloon down and tie it to something. Yes,

401
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Speaker 1: but you you learn that you have it in you. Perhaps,

402
00:20:28,600 --> 00:20:30,919
Speaker 1: but you you you sharpen that skill as you go

403
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Speaker 1: through it. Well, yes, and the more people, the more

404
00:20:33,480 --> 00:20:36,720
Speaker 1: you succeed, and the more people give you opportunities, then yes,

405
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Speaker 1: you learn each time each you know, it's like case law.

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Speaker 1: Every time you do something in business, every time I

407
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Speaker 1: make a mistake, every time we have a success, you

408
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Speaker 1: have that case law to draw upon. For the next case.

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Speaker 1: So obviously you're an innovator, and you did it your

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Speaker 1: own way, and you did it very differently. And you know,

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Speaker 1: you talk about the emotionality of makeup. I actually I'm

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Speaker 1: in swim now. I'm getting into swim and I'm in jeans,

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Speaker 1: and is an emotionality to the purchase, And it's okay. Like,

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Speaker 1: for example, I don't unless i'm you know, working or

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Speaker 1: being paid, I don't wear makeup. I just I'm not

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Speaker 1: wearing makeup now, And the irony is not lost on me.

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Speaker 1: But I love certain makeup because I like the way

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Speaker 1: it looks and the way it makes me feel in

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Speaker 1: the way it smells. And you can have a person

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Speaker 1: you never wear that you just keep in your closet

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Speaker 1: as sort of a beautiful design, and I it makes

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Speaker 1: me happy and I like looking at it and once

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00:21:23,720 --> 00:21:25,919
Speaker 1: and like I like opening it and playing with it

424
00:21:25,960 --> 00:21:28,040
Speaker 1: with my daughter, and I like it gives you guys.

425
00:21:28,080 --> 00:21:29,560
Speaker 1: You know that I've seen that you guys do at

426
00:21:29,600 --> 00:21:33,320
Speaker 1: stores and and the smells and like the chocolate stuff.

427
00:21:33,359 --> 00:21:35,760
Speaker 1: So you're being creative and having fun with it. Everything

428
00:21:35,840 --> 00:21:38,440
Speaker 1: doesn't have to be so serious and so literal. So

429
00:21:38,800 --> 00:21:41,560
Speaker 1: I'm a person who doesn't even care or know that

430
00:21:41,640 --> 00:21:43,680
Speaker 1: much about makeup. But I love it and I appreciate

431
00:21:43,720 --> 00:21:47,200
Speaker 1: I like having it. So it's interesting that you just you,

432
00:21:47,200 --> 00:21:50,560
Speaker 1: you hit a whole other market. Well, Bethany, you have

433
00:21:50,640 --> 00:21:52,320
Speaker 1: to look at it from your own point of view,

434
00:21:52,320 --> 00:21:53,720
Speaker 1: And that's what I always tell someone. Don't be a

435
00:21:53,800 --> 00:21:55,440
Speaker 1: version of someone else. Don't try to come in because

436
00:21:55,440 --> 00:21:57,680
Speaker 1: you want to get rich. What do you have to say,

437
00:21:57,720 --> 00:21:59,880
Speaker 1: what you have to offer the world. So I enter

438
00:22:00,080 --> 00:22:02,720
Speaker 1: this world with a very specific point of view, which

439
00:22:02,840 --> 00:22:07,360
Speaker 1: was be fun, break every rule, don't meet other people's expectations,

440
00:22:07,480 --> 00:22:10,400
Speaker 1: meet your own. Reinvent yourself every day, and I want

441
00:22:10,400 --> 00:22:12,280
Speaker 1: to help you create the best version of yourself so

442
00:22:12,320 --> 00:22:15,680
Speaker 1: you can feel empower to go through this world. Move

443
00:22:15,720 --> 00:22:18,159
Speaker 1: through this world, get the job you want, dump that

444
00:22:18,200 --> 00:22:21,000
Speaker 1: loser boyfriend who's not treating you right, and go grab

445
00:22:21,080 --> 00:22:22,760
Speaker 1: life by the balls. Because the way you look at

446
00:22:22,760 --> 00:22:25,120
Speaker 1: yourself in the mirror affects the way you feel. Your

447
00:22:25,160 --> 00:22:27,640
Speaker 1: shoulders go back. When you when you've when you've got

448
00:22:27,640 --> 00:22:29,200
Speaker 1: a great face to makeup, or you have a great

449
00:22:29,240 --> 00:22:31,600
Speaker 1: hamburg er, whatever makes you feel you you kind of

450
00:22:31,600 --> 00:22:32,960
Speaker 1: sit up straight or right, and you go out in

451
00:22:33,000 --> 00:22:35,440
Speaker 1: the world and you put your still lettos on, you've

452
00:22:35,440 --> 00:22:37,440
Speaker 1: got your air mess bag and you've got your better

453
00:22:37,480 --> 00:22:39,760
Speaker 1: than sex slashes and you go attack the world. And

454
00:22:39,840 --> 00:22:42,600
Speaker 1: for some people it's a game changer for them, it

455
00:22:42,720 --> 00:22:46,960
Speaker 1: helps them express themselves. I agree, and I would really

456
00:22:47,359 --> 00:22:52,040
Speaker 1: no one's really executed properly the makeup palette for the

457
00:22:52,080 --> 00:22:55,440
Speaker 1: person doesn't really wear makeup like the very instant one

458
00:22:55,520 --> 00:22:57,639
Speaker 1: thing where everything doubles. I would love to do that.

459
00:22:57,680 --> 00:22:59,919
Speaker 1: But anyway, because that's really me. It' so it takes me.

460
00:23:00,000 --> 00:23:02,199
Speaker 1: I can help you. I can help you, all right, well,

461
00:23:02,240 --> 00:23:04,840
Speaker 1: maybe will do that. What can name it after cocktails

462
00:23:04,880 --> 00:23:07,680
Speaker 1: and we can be like authentic. So I love that.

463
00:23:18,280 --> 00:23:21,240
Speaker 1: So but everyone, you know, the way the story sounds

464
00:23:21,400 --> 00:23:24,400
Speaker 1: is like you were Renais Lwerger, plucked off the street

465
00:23:24,400 --> 00:23:26,880
Speaker 1: and then had an Academy award. So you said, you're

466
00:23:27,119 --> 00:23:30,280
Speaker 1: ch counter. You're working at a counter for how long?

467
00:23:30,480 --> 00:23:33,760
Speaker 1: I was working behind the counter for a total of

468
00:23:33,760 --> 00:23:37,399
Speaker 1: about four and a half years, okay, in Beverly, in

469
00:23:37,440 --> 00:23:40,919
Speaker 1: Beverly Hills Are in Newport, in Newport Beach. Um. It

470
00:23:41,000 --> 00:23:43,480
Speaker 1: was funny because John Dempsty who's now I worked with

471
00:23:43,560 --> 00:23:45,840
Speaker 1: John Dempsy as the latter had a full circle. He

472
00:23:45,880 --> 00:23:48,920
Speaker 1: was my executive at the time, and um, they had

473
00:23:48,920 --> 00:23:51,240
Speaker 1: to change dress code for me at Corporate Dressco. Because

474
00:23:51,280 --> 00:23:53,960
Speaker 1: I was this crazy kid who walked into this very conservative,

475
00:23:54,000 --> 00:23:56,920
Speaker 1: conservative environment and I just was breaking every role. I

476
00:23:56,920 --> 00:23:58,680
Speaker 1: would not wear a suit, I would not wear a tie.

477
00:23:58,880 --> 00:24:00,960
Speaker 1: I was the highest paid this person when I left,

478
00:24:00,960 --> 00:24:04,639
Speaker 1: because you were making real money. Yeah, I didn't work weekends, Bethany.

479
00:24:04,720 --> 00:24:06,760
Speaker 1: I was like, I won't work Friday or Saturday. Sorry,

480
00:24:06,760 --> 00:24:08,520
Speaker 1: I wouldn't were Saturday or Sunday, and I wouldn't work

481
00:24:08,520 --> 00:24:11,240
Speaker 1: past for and Friday. You popped off. You popped off.

482
00:24:11,880 --> 00:24:15,399
Speaker 1: Earned it. I earned it, made more money, you know you.

483
00:24:15,520 --> 00:24:17,639
Speaker 1: I proved myself and by the time I left, No,

484
00:24:18,000 --> 00:24:21,440
Speaker 1: it's a horse race that counter. It's the best person wins. Yeah,

485
00:24:21,480 --> 00:24:24,200
Speaker 1: I got it. The retail is like the whole story.

486
00:24:24,240 --> 00:24:26,679
Speaker 1: I was competing against guys in suits. I wanted to

487
00:24:26,720 --> 00:24:29,160
Speaker 1: be number one and that was just in me. Okay,

488
00:24:29,480 --> 00:24:31,440
Speaker 1: that says a lot so that it doesn't matter where

489
00:24:31,560 --> 00:24:33,480
Speaker 1: you start. That's the other thing. That's why I always

490
00:24:33,520 --> 00:24:36,800
Speaker 1: like to bring it home to them. Everything is your business.

491
00:24:36,880 --> 00:24:39,080
Speaker 1: You're working. I used to work on this as a

492
00:24:39,160 --> 00:24:42,119
Speaker 1: saved by the bell p A. I got the coffee better,

493
00:24:42,359 --> 00:24:45,640
Speaker 1: I made the copies better. It doesn't matter what you're doing.

494
00:24:45,680 --> 00:24:48,479
Speaker 1: If you are a bust girl or boy, you come in.

495
00:24:48,600 --> 00:24:51,719
Speaker 1: I've hired people who are bust girls or boys. I've

496
00:24:51,800 --> 00:24:53,199
Speaker 1: hired people who didn't even know how to cook, who

497
00:24:53,240 --> 00:24:55,520
Speaker 1: were helping me because they were like, I'm on it,

498
00:24:55,640 --> 00:24:58,040
Speaker 1: I've got it, i'll do it, I'll figure it out.

499
00:24:58,359 --> 00:25:01,359
Speaker 1: We did not live in the generation enough, when's my break,

500
00:25:01,760 --> 00:25:06,359
Speaker 1: when's my vacation? Count my hours? We worked our asses off,

501
00:25:06,440 --> 00:25:08,360
Speaker 1: and we figured it out. And it doesn't matter where

502
00:25:08,400 --> 00:25:10,159
Speaker 1: you start. You can start a jack in the box.

503
00:25:10,640 --> 00:25:12,840
Speaker 1: If you are good, you will rise to the top

504
00:25:12,920 --> 00:25:14,520
Speaker 1: and then be able to make a move to something

505
00:25:14,560 --> 00:25:18,000
Speaker 1: else that's bigger. The way it goes hard at work,

506
00:25:18,640 --> 00:25:21,440
Speaker 1: no Instagram and none of that. I'm afraid of corporate

507
00:25:21,480 --> 00:25:24,000
Speaker 1: people because from my experience, they don't have what you

508
00:25:24,080 --> 00:25:27,720
Speaker 1: just described is the drive, the tenacity that the figuring

509
00:25:27,720 --> 00:25:29,800
Speaker 1: it out when you get into the corporate environment. I

510
00:25:29,840 --> 00:25:31,840
Speaker 1: don't know if you've noticed, but there are a lot

511
00:25:31,880 --> 00:25:35,400
Speaker 1: of lazy, ass, entitled people who just want to point

512
00:25:35,400 --> 00:25:37,680
Speaker 1: their finger and get out. But you were in no

513
00:25:38,000 --> 00:25:40,240
Speaker 1: I disagree because you were in the corporate structure. You

514
00:25:40,240 --> 00:25:44,600
Speaker 1: were working in great, but don't fit in at your office.

515
00:25:44,680 --> 00:25:48,560
Speaker 1: Just make it Just rise, don't right, Just rise to

516
00:25:48,600 --> 00:25:51,240
Speaker 1: the goddamn top and figure it out, you know, just

517
00:25:51,400 --> 00:25:54,080
Speaker 1: figure it out. But I was also at the store level.

518
00:25:54,160 --> 00:25:56,280
Speaker 1: I'm talking about when you get into the towers in

519
00:25:56,320 --> 00:25:58,479
Speaker 1: New York and you know, like I know, but there

520
00:25:58,520 --> 00:26:01,080
Speaker 1: are people there and they have to figure out how

521
00:26:01,080 --> 00:26:03,199
Speaker 1: to rise above the fifty people. And the way that

522
00:26:03,280 --> 00:26:04,880
Speaker 1: they do that is not to look to the left

523
00:26:04,880 --> 00:26:06,840
Speaker 1: of the right, look at that wall in front of you,

524
00:26:07,080 --> 00:26:09,080
Speaker 1: and get there and don't think about everybody else is doing.

525
00:26:09,520 --> 00:26:12,960
Speaker 1: I always say that run your own race. I do not.

526
00:26:13,160 --> 00:26:15,280
Speaker 1: I'm not in competition with other brands. I'm a fan

527
00:26:15,320 --> 00:26:17,080
Speaker 1: of other brands. I don't look at what they're doing.

528
00:26:17,080 --> 00:26:18,880
Speaker 1: I don't look at what they're doing. Keep your eyes

529
00:26:18,920 --> 00:26:21,240
Speaker 1: focused on the price, and keep running. That's it. Nobody

530
00:26:21,280 --> 00:26:23,399
Speaker 1: needs to fail for me to succeed, Bethany, So like,

531
00:26:23,640 --> 00:26:25,840
Speaker 1: run your own race, be the best you you can be.

532
00:26:25,920 --> 00:26:28,720
Speaker 1: Create the breast product you can exactly. Okay, so you

533
00:26:28,720 --> 00:26:31,320
Speaker 1: have a private labeled person making it, and you, because

534
00:26:31,320 --> 00:26:33,840
Speaker 1: of your relationships and your reputation, because you got pressed,

535
00:26:34,040 --> 00:26:36,520
Speaker 1: you hustled. That's how you got into fred Siegel and

536
00:26:36,560 --> 00:26:39,040
Speaker 1: then it took off. You know, this is where like

537
00:26:39,160 --> 00:26:41,480
Speaker 1: for me, the god element comes in. I have I

538
00:26:41,520 --> 00:26:43,440
Speaker 1: believe in God, I pray a lot and I have faith.

539
00:26:43,480 --> 00:26:46,560
Speaker 1: And so it wasn't just about me. So I'll tell you, like,

540
00:26:47,040 --> 00:26:49,280
Speaker 1: because I was this crazy kid behind the counter calling

541
00:26:49,320 --> 00:26:51,760
Speaker 1: corporate saying I just made this sale, and why don't

542
00:26:51,760 --> 00:26:53,479
Speaker 1: we have this concealer and why don't you know? I

543
00:26:53,520 --> 00:26:55,720
Speaker 1: just would call corporate because I didn't know I shouldn't.

544
00:26:56,680 --> 00:26:58,480
Speaker 1: They came down a couple of times and show it,

545
00:26:58,520 --> 00:27:00,440
Speaker 1: which show me things not because they really cared about

546
00:27:00,480 --> 00:27:02,440
Speaker 1: what I thought. I think they were in town. They said,

547
00:27:02,480 --> 00:27:04,600
Speaker 1: go see this crazy kid, and they showed me some

548
00:27:04,760 --> 00:27:06,560
Speaker 1: products and they had lab names on them. So you

549
00:27:06,600 --> 00:27:09,840
Speaker 1: were connecting. You are making connections, and you were raising

550
00:27:09,920 --> 00:27:12,560
Speaker 1: your hand. Who can everybody's accessible. You can call anybody.

551
00:27:12,720 --> 00:27:15,600
Speaker 1: I've called producers whose names I've seen on television. I

552
00:27:15,640 --> 00:27:18,320
Speaker 1: will call. There's nobody I will not call and leave

553
00:27:18,359 --> 00:27:19,960
Speaker 1: my name. And even when I was a nobody, I'd

554
00:27:19,960 --> 00:27:22,000
Speaker 1: call them and I'd send them cookies or I did something,

555
00:27:22,080 --> 00:27:25,080
Speaker 1: or I'd get noticed connect so you were connecting and

556
00:27:25,200 --> 00:27:27,800
Speaker 1: rising above from just being some schmuck making whatever an

557
00:27:27,800 --> 00:27:31,000
Speaker 1: hour at the counter out of just pure passion and drive.

558
00:27:31,320 --> 00:27:34,359
Speaker 1: So yeah, I saw these lab names and then I

559
00:27:34,400 --> 00:27:36,560
Speaker 1: was talking. Jeremy came home one day and I'd create

560
00:27:36,640 --> 00:27:38,480
Speaker 1: you know, I've been creating all these crazy things in

561
00:27:38,480 --> 00:27:41,439
Speaker 1: my kitchen with craft glitter and things, just creating stuff.

562
00:27:41,760 --> 00:27:44,080
Speaker 1: And I said, I I and and prior to the

563
00:27:44,080 --> 00:27:46,119
Speaker 1: Spethan day, I went to animation school out of high school.

564
00:27:46,119 --> 00:27:48,080
Speaker 1: So when I was in high school, Disney and Warner

565
00:27:48,119 --> 00:27:50,880
Speaker 1: Brothers had this little school after school that they were

566
00:27:50,920 --> 00:27:55,760
Speaker 1: kind of incubating creative people, and through that I learned

567
00:27:55,760 --> 00:27:57,840
Speaker 1: how to really expect myself they're trying. So anyway, I

568
00:27:57,880 --> 00:28:01,000
Speaker 1: had created this character named Envy, who she was little

569
00:28:01,040 --> 00:28:03,080
Speaker 1: pieces of all the girls and guys that I worked

570
00:28:03,080 --> 00:28:06,159
Speaker 1: with in the cosmetics department, the arrogant, crazy ones, the

571
00:28:06,240 --> 00:28:08,240
Speaker 1: ones that were too much makeup, the ones who would

572
00:28:08,320 --> 00:28:10,560
Speaker 1: couldn't be bothered to help you, you know what. So

573
00:28:10,760 --> 00:28:12,879
Speaker 1: her name was Envy, and I created this whole world

574
00:28:12,920 --> 00:28:15,439
Speaker 1: around her, this cartoon character. And Jeremy came home and

575
00:28:15,440 --> 00:28:17,399
Speaker 1: I said, I've created an idea. I have this idea.

576
00:28:17,800 --> 00:28:19,399
Speaker 1: I want to create a makeup brand. I want to

577
00:28:19,480 --> 00:28:21,320
Speaker 1: use that stuff that I've been doing, but I want

578
00:28:21,320 --> 00:28:23,480
Speaker 1: to do it for her. Like I created a I

579
00:28:23,520 --> 00:28:26,480
Speaker 1: created a prototype of my customer and I created everything

580
00:28:26,520 --> 00:28:28,800
Speaker 1: for her and we and and so through that, we

581
00:28:28,880 --> 00:28:31,280
Speaker 1: called this lab and I said, I worked for a Lauder. Well,

582
00:28:31,280 --> 00:28:33,800
Speaker 1: it's like, what end does? What does she want? You're

583
00:28:33,800 --> 00:28:36,919
Speaker 1: saying this fictitious character, what does she want? Where does

584
00:28:36,960 --> 00:28:40,120
Speaker 1: she live? Yeah, that's you're creating a brand culture. You're

585
00:28:40,120 --> 00:28:42,880
Speaker 1: saying everything that you do has to adhere to what

586
00:28:43,080 --> 00:28:45,959
Speaker 1: she wants, does lives, breeds, et cetera. It wasn't you,

587
00:28:46,000 --> 00:28:47,840
Speaker 1: because you're not making this for you, you're making it

588
00:28:48,120 --> 00:28:50,680
Speaker 1: wasn't for me. It was for the best the best

589
00:28:50,720 --> 00:28:53,240
Speaker 1: friend that I wanted kind of And I drew a car.

590
00:28:53,400 --> 00:28:55,840
Speaker 1: She drove and her her review mirror had a five

591
00:28:55,880 --> 00:28:58,320
Speaker 1: times magnified, so she put on a makeup. She was

592
00:28:58,560 --> 00:29:00,600
Speaker 1: at a stop sign. I did all this stuff. So

593
00:29:00,720 --> 00:29:03,120
Speaker 1: Jeremy came home and I created this idea, and he

594
00:29:03,160 --> 00:29:05,080
Speaker 1: took me seriously, and we called this lab, said we

595
00:29:05,120 --> 00:29:06,560
Speaker 1: worked for a Lauder. I did not say at them

596
00:29:06,560 --> 00:29:09,840
Speaker 1: all and they let us in. And while I was

597
00:29:09,880 --> 00:29:13,480
Speaker 1: creating this little line. Um, I was pressing eyeshadow and

598
00:29:13,520 --> 00:29:16,000
Speaker 1: I had this There was this club called nineteen seventies

599
00:29:16,040 --> 00:29:17,280
Speaker 1: in l A at the time. We used to go

600
00:29:17,360 --> 00:29:19,560
Speaker 1: so we would go to this shop called art Varks

601
00:29:19,560 --> 00:29:22,640
Speaker 1: and Melrose and boy, these nine remember Artvarks. So I

602
00:29:22,920 --> 00:29:24,800
Speaker 1: had this black shirt with silver thread in it. It

603
00:29:24,880 --> 00:29:27,120
Speaker 1: was like this disco shirt from the seventies. And I

604
00:29:27,120 --> 00:29:28,600
Speaker 1: brought the shirt and I go, I want to create

605
00:29:28,600 --> 00:29:30,520
Speaker 1: an eyeshadow that looks like this. So they were putting

606
00:29:30,520 --> 00:29:32,360
Speaker 1: pearls and stuff and I's like, no, no, no. And

607
00:29:32,400 --> 00:29:34,080
Speaker 1: I looked over to the other side of the lab

608
00:29:34,240 --> 00:29:36,120
Speaker 1: where all the lip loss was being made and there

609
00:29:36,160 --> 00:29:38,760
Speaker 1: was glitter jars, jars and glitter lined up and I

610
00:29:38,760 --> 00:29:40,760
Speaker 1: got no, no, I want that put that in this

611
00:29:40,800 --> 00:29:43,479
Speaker 1: black eyes shadow. And the woman who was helping me said, oh,

612
00:29:43,520 --> 00:29:45,480
Speaker 1: you can't do that. I said why, So I ran over,

613
00:29:45,480 --> 00:29:47,440
Speaker 1: and not knowing I shouldn't, everybody looks at you, like,

614
00:29:47,960 --> 00:29:50,000
Speaker 1: you know, you've crossed the line because people look at you,

615
00:29:50,000 --> 00:29:52,360
Speaker 1: you know. So I walk over, grab the jar glitter.

616
00:29:52,360 --> 00:29:54,000
Speaker 1: People are looking at me like I just committed some

617
00:29:54,080 --> 00:29:56,120
Speaker 1: kind of crime. I don't care, and I go put

618
00:29:56,120 --> 00:29:57,520
Speaker 1: this glitter in there and she said no, and I

619
00:29:57,520 --> 00:29:59,320
Speaker 1: said why. She said it needs buying her and I said,

620
00:29:59,320 --> 00:30:02,120
Speaker 1: we'll put more bund here right after. Like the fifth try,

621
00:30:02,240 --> 00:30:05,680
Speaker 1: it worked, so we created the first glitter eyeshadow. At

622
00:30:05,680 --> 00:30:07,760
Speaker 1: the time, I didn't have contracts, I didn't have lawyers,

623
00:30:07,760 --> 00:30:09,760
Speaker 1: so of course they sold it to everyone. But I

624
00:30:09,800 --> 00:30:12,280
Speaker 1: was so thrilled, and we launched with ten eye shadows,

625
00:30:12,280 --> 00:30:15,360
Speaker 1: ten lipsticks, and eight nail polishes, which which we couldn't

626
00:30:15,400 --> 00:30:17,200
Speaker 1: afford to have felt so we poured the We poured

627
00:30:17,200 --> 00:30:20,280
Speaker 1: the nail polishes into the jars ourselves with little Baby's.

628
00:30:20,320 --> 00:30:21,880
Speaker 1: I bought it, Kymark. Could you just do what you

629
00:30:21,880 --> 00:30:24,040
Speaker 1: have to do? Right? I did. I used to blow

630
00:30:24,160 --> 00:30:27,920
Speaker 1: dry my cookies and shrink wrap plastic and shrink wrap

631
00:30:27,960 --> 00:30:29,800
Speaker 1: and by blow drying and stay up all night and

632
00:30:29,880 --> 00:30:34,120
Speaker 1: time in my five dollar car Delhi's. You're young, you

633
00:30:34,200 --> 00:30:37,400
Speaker 1: have no responsibility, but you just gotta make it work.

634
00:30:37,480 --> 00:30:40,920
Speaker 1: I love this, Okay, So now you have a big distribution,

635
00:30:41,400 --> 00:30:43,520
Speaker 1: and now what happens next? Where do you get where

636
00:30:43,560 --> 00:30:45,760
Speaker 1: do you get the money to expand? Well? No, we

637
00:30:45,840 --> 00:30:48,640
Speaker 1: got bught in. We got bought into, you know, and

638
00:30:48,880 --> 00:30:50,560
Speaker 1: out of pure craziness, we get it. We get an

639
00:30:50,560 --> 00:30:52,800
Speaker 1: a point with Nordstrom after being in fred Seagull for

640
00:30:52,880 --> 00:30:55,160
Speaker 1: a couple of weeks and and they buy it and

641
00:30:55,200 --> 00:30:58,280
Speaker 1: it happened. So we immediately kind of connect with young Hollywood.

642
00:30:58,320 --> 00:31:01,800
Speaker 1: So Drew Barrymore's calling, Mediez is calling Julia Robertsons, calling

643
00:31:01,840 --> 00:31:04,560
Speaker 1: the Oscar bags, call us. This thing starts blowing up,

644
00:31:05,000 --> 00:31:07,680
Speaker 1: and um again, we get a feature in Vogue, And

645
00:31:07,760 --> 00:31:11,640
Speaker 1: because at the time there was no category like two Phase,

646
00:31:11,720 --> 00:31:14,360
Speaker 1: there was a hard candy that had launched, Urban Kay

647
00:31:14,480 --> 00:31:16,760
Speaker 1: was brand brand new, and then two Phase. So we're

648
00:31:16,880 --> 00:31:21,240
Speaker 1: these wild kids disrupting the beauty area and you know,

649
00:31:21,400 --> 00:31:23,280
Speaker 1: it kind of just took off from there. But I

650
00:31:23,280 --> 00:31:25,440
Speaker 1: have to tell you it was not easy. Everything was

651
00:31:25,520 --> 00:31:27,920
Speaker 1: make or break. Every move we made was do or die.

652
00:31:28,280 --> 00:31:31,000
Speaker 1: And it wasn't until about six or seven years in

653
00:31:31,360 --> 00:31:34,280
Speaker 1: that I felt really successful. Even though we've made multimillion

654
00:31:34,280 --> 00:31:36,240
Speaker 1: dollars along the way, you were able to take money

655
00:31:36,240 --> 00:31:37,720
Speaker 1: out of the business. Within the first six or seven

656
00:31:37,760 --> 00:31:39,520
Speaker 1: years you had made you had millions of dollars in

657
00:31:39,560 --> 00:31:42,040
Speaker 1: your bank account. By the seventh year that you had had,

658
00:31:42,240 --> 00:31:44,720
Speaker 1: yes by like you had had like a couple hundred

659
00:31:44,720 --> 00:31:47,560
Speaker 1: thousand dollars to start or nothing, not even thousands. My

660
00:31:47,600 --> 00:31:50,360
Speaker 1: parents gave me up twenty thousand dollars. I did everything

661
00:31:50,360 --> 00:31:53,120
Speaker 1: on charge cards and we rolled the Dice. I had

662
00:31:53,160 --> 00:31:55,720
Speaker 1: great credit. My parents always taught me, your credit cards

663
00:31:55,880 --> 00:31:57,520
Speaker 1: are like a checking account. You don't keep it, you

664
00:31:57,520 --> 00:31:59,680
Speaker 1: know whatever, a great credit. My parents gave me some

665
00:31:59,680 --> 00:32:02,640
Speaker 1: money and we rolled the dice and we ate peanut

666
00:32:02,680 --> 00:32:06,400
Speaker 1: butter sandwiches instead of buying groceries. We were able to

667
00:32:06,480 --> 00:32:09,560
Speaker 1: hire our first person. My sister worked for free. Everything

668
00:32:09,600 --> 00:32:12,200
Speaker 1: went into the business, so everything went in. So even

669
00:32:12,200 --> 00:32:13,840
Speaker 1: when you get an order and you think, oh my god,

670
00:32:13,880 --> 00:32:15,680
Speaker 1: this is life changing, it all has to go back in.

671
00:32:15,840 --> 00:32:17,840
Speaker 1: So you first, after like four or five years, you

672
00:32:17,880 --> 00:32:19,760
Speaker 1: were able to you had money coming into the bank acount,

673
00:32:19,760 --> 00:32:22,280
Speaker 1: because I never had that. I've never had money coming

674
00:32:22,320 --> 00:32:25,360
Speaker 1: in from Skinny Girl Cocktails until I sold it. It

675
00:32:25,360 --> 00:32:28,720
Speaker 1: went from like nothing to then selling, so there was

676
00:32:28,760 --> 00:32:30,719
Speaker 1: no money coming to me. It was beyond going back

677
00:32:30,760 --> 00:32:33,320
Speaker 1: into the business, and my partner didn't have enough money

678
00:32:33,400 --> 00:32:35,680
Speaker 1: to spend ahead of the brand. And I read part

679
00:32:35,720 --> 00:32:38,800
Speaker 1: of your thing about people going bankrupt and not wanting

680
00:32:38,840 --> 00:32:41,000
Speaker 1: to pay you, and we didn't have the money to

681
00:32:41,040 --> 00:32:43,000
Speaker 1: spend ahead of the brand. And what I mean everybody

682
00:32:43,040 --> 00:32:45,320
Speaker 1: is that I knew if we build it, they will come.

683
00:32:45,640 --> 00:32:47,560
Speaker 1: I knew it. I knew I was putting it on TV.

684
00:32:47,720 --> 00:32:49,560
Speaker 1: I was forcing my partner to get me a shrink

685
00:32:49,560 --> 00:32:51,120
Speaker 1: wrapped beetle car because I don't up a car and

686
00:32:51,160 --> 00:32:53,840
Speaker 1: I was driving a skinny roll car. And I was shameless,

687
00:32:54,160 --> 00:32:56,440
Speaker 1: and I knew it, and I said to my partner,

688
00:32:56,520 --> 00:32:58,960
Speaker 1: we build it, they will come. But he didn't spend

689
00:32:59,080 --> 00:33:01,400
Speaker 1: enough money to have all of these bottles in the warehouse.

690
00:33:01,600 --> 00:33:04,520
Speaker 1: So the first year we did like three cases, which

691
00:33:04,560 --> 00:33:07,480
Speaker 1: is astronomical. That would be a billion dollars now almost,

692
00:33:08,080 --> 00:33:10,840
Speaker 1: and we would have done five hundred thousand except that

693
00:33:10,880 --> 00:33:14,080
Speaker 1: we didn't spend ahead. We had to make as we went. Well,

694
00:33:14,120 --> 00:33:16,040
Speaker 1: you couldn't have fired. You couldn't have farged to stock

695
00:33:16,080 --> 00:33:18,960
Speaker 1: your warehouse full. I mean, who can you get orders?

696
00:33:19,040 --> 00:33:22,000
Speaker 1: And you can't listen. We grew very slow and very

697
00:33:22,040 --> 00:33:25,240
Speaker 1: smart and very strong. We could have been twenty times bigger,

698
00:33:25,400 --> 00:33:27,840
Speaker 1: twenty times faster, but we would not have been able

699
00:33:27,920 --> 00:33:30,440
Speaker 1: to survive it. Now, you would have had bad qualities

700
00:33:30,440 --> 00:33:32,760
Speaker 1: because you would have suffered. Yeah, you can't do that.

701
00:33:32,800 --> 00:33:34,680
Speaker 1: Two years ago, when I was doing those healthy wheat

702
00:33:34,680 --> 00:33:37,360
Speaker 1: hagon dairy free cookies, I was able to get interest

703
00:33:37,360 --> 00:33:39,960
Speaker 1: from UH Target and Whole Foods, but I knew that

704
00:33:39,960 --> 00:33:41,840
Speaker 1: the packages used to break sometimes and some of the

705
00:33:41,840 --> 00:33:43,800
Speaker 1: cookies were different sizes. Because I didn't have enough of

706
00:33:43,800 --> 00:33:47,000
Speaker 1: a volume to get the big manufacturer. And if I

707
00:33:47,040 --> 00:33:48,840
Speaker 1: got into Target and the Whole Foods, I could have

708
00:33:48,840 --> 00:33:51,440
Speaker 1: gotten the big manufacturer. But I thought, I'm gonna get

709
00:33:51,480 --> 00:33:53,920
Speaker 1: jammed up in this process. I'm gonna send Whole Foods

710
00:33:54,160 --> 00:33:56,880
Speaker 1: some shitty cookies that are crumbling and they're not They're

711
00:33:56,920 --> 00:33:58,960
Speaker 1: gonna remember me for the next twenty years. So I

712
00:33:59,000 --> 00:34:01,280
Speaker 1: did not do it, and I ended up later folding

713
00:34:01,280 --> 00:34:03,760
Speaker 1: the business. Because everybody who's been in this pandemic knows

714
00:34:03,800 --> 00:34:06,320
Speaker 1: the difference between succeeding and failing can be a week.

715
00:34:06,800 --> 00:34:09,960
Speaker 1: A week of something going wrong, like you're literally on

716
00:34:10,080 --> 00:34:12,480
Speaker 1: fumes and you know that like you you you know,

717
00:34:12,560 --> 00:34:15,800
Speaker 1: it's it's, it's it's it's gnarly. For years, for years,

718
00:34:15,800 --> 00:34:18,480
Speaker 1: you're living that everything is due or die and it

719
00:34:18,560 --> 00:34:21,680
Speaker 1: and it ends up either breaking people or people become

720
00:34:21,719 --> 00:34:24,440
Speaker 1: stronger and you thrive through it and people have asked me,

721
00:34:24,480 --> 00:34:26,319
Speaker 1: even to this day, how do you continue with the

722
00:34:26,320 --> 00:34:30,120
Speaker 1: pressure of constantly staying on top Like Betheie. We had

723
00:34:30,160 --> 00:34:33,840
Speaker 1: the number one and number two best selling product launch

724
00:34:33,880 --> 00:34:36,120
Speaker 1: of the entire industry last year, out of every brand

725
00:34:36,120 --> 00:34:38,239
Speaker 1: you've ever heard of, So you're right, you still got

726
00:34:38,280 --> 00:34:41,120
Speaker 1: how many years ago did you launch? Twenty four? This

727
00:34:41,120 --> 00:34:43,879
Speaker 1: this year? Right, So to be thriving. You know, I've

728
00:34:43,880 --> 00:34:45,840
Speaker 1: had a brand for a decade, a little over a decade.

729
00:34:45,840 --> 00:34:48,200
Speaker 1: You were two and a half decades. This is crazy

730
00:34:48,560 --> 00:34:51,560
Speaker 1: to sustain because you have got to ride that rocket

731
00:34:51,560 --> 00:34:54,440
Speaker 1: ship while it is flying. And that's the hardest thing

732
00:34:54,440 --> 00:34:57,360
Speaker 1: you can launch, and it can be great organic avenue.

733
00:34:57,400 --> 00:34:59,840
Speaker 1: That juice company they launched, Okay, where are they? You

734
00:35:00,040 --> 00:35:02,680
Speaker 1: don't relax, don't take your eye off the ball, don't

735
00:35:02,719 --> 00:35:04,600
Speaker 1: stop running. If you want to stop running, just get

736
00:35:04,600 --> 00:35:06,759
Speaker 1: out exactly. So it's not that easy, and it's not

737
00:35:06,840 --> 00:35:08,680
Speaker 1: for everybody. You have to know who you are. Doesn't

738
00:35:08,680 --> 00:35:10,600
Speaker 1: mean you can't make money, doesn't mean you can't be successful.

739
00:35:10,640 --> 00:35:13,080
Speaker 1: But there's a certain thread going through all these people

740
00:35:13,120 --> 00:35:15,279
Speaker 1: I speak to, and it's that it's that like, you've

741
00:35:15,320 --> 00:35:19,520
Speaker 1: got to work hard. You're big into social media. It's great.

742
00:35:19,640 --> 00:35:22,359
Speaker 1: All that's great. Press is great. They are not going

743
00:35:22,400 --> 00:35:27,399
Speaker 1: to sell products. Hard work, hard knocks sells business. There's

744
00:35:27,440 --> 00:35:30,280
Speaker 1: no magic. So I don't even feel the pressure anymore.

745
00:35:30,320 --> 00:35:32,200
Speaker 1: But because I'm so used to it, and I'm sure

746
00:35:32,239 --> 00:35:34,320
Speaker 1: you are too, But you also have to ask yourself,

747
00:35:34,320 --> 00:35:36,000
Speaker 1: what are you in this for. I am in this

748
00:35:36,040 --> 00:35:37,680
Speaker 1: because I want to change the world. I am not

749
00:35:38,040 --> 00:35:40,880
Speaker 1: as insane as the sounds because we broke records selling too.

750
00:35:40,920 --> 00:35:43,360
Speaker 1: Pats and know that I'm not motivated by money. I

751
00:35:43,520 --> 00:35:46,960
Speaker 1: like having money. You know, money gives you options, That's

752
00:35:46,960 --> 00:35:49,839
Speaker 1: all it does. It magnifies the world. If you're if

753
00:35:49,840 --> 00:35:52,719
Speaker 1: you're a wonderful, generous, loving person, you can become more

754
00:35:52,760 --> 00:35:55,720
Speaker 1: loving and generous through it. If you're self conscious and

755
00:35:55,719 --> 00:35:58,680
Speaker 1: and and selfish and angry, it can destroy you. It's

756
00:35:58,680 --> 00:36:01,319
Speaker 1: a magnifying glass. I want to change the world. I

757
00:36:01,360 --> 00:36:03,920
Speaker 1: want to empower people to see the best versions of themselves,

758
00:36:03,960 --> 00:36:06,200
Speaker 1: to have fun with your beauty, to love themselves more

759
00:36:06,600 --> 00:36:09,360
Speaker 1: so they can hopefully go out in the world, be kinder,

760
00:36:09,520 --> 00:36:11,920
Speaker 1: be more generous, to be more loving. And its privoleence

761
00:36:12,000 --> 00:36:14,400
Speaker 1: is that myself the lip gloss or lip plumper, or

762
00:36:14,760 --> 00:36:17,239
Speaker 1: having the number one mascara in the world. It is

763
00:36:17,320 --> 00:36:19,719
Speaker 1: literally about changing the world for the better. And I

764
00:36:19,760 --> 00:36:22,000
Speaker 1: want to spread and reflect God's light with what I

765
00:36:22,040 --> 00:36:24,360
Speaker 1: do with my life. So everything I do goes to

766
00:36:24,400 --> 00:36:26,200
Speaker 1: empower to to make sure that you know you're seeing

767
00:36:26,239 --> 00:36:28,840
Speaker 1: that your love. That's my brand and I have a voice.

768
00:36:29,120 --> 00:36:31,239
Speaker 1: So why am I motivated this many years in to

769
00:36:31,360 --> 00:36:34,160
Speaker 1: keep doing what I'm doing. I could literally go off

770
00:36:34,160 --> 00:36:37,080
Speaker 1: and buy anything I want and disappear I have. I'm

771
00:36:37,080 --> 00:36:39,200
Speaker 1: not interested in that at all. Actually, I have a

772
00:36:39,200 --> 00:36:41,680
Speaker 1: great friend of mine. Madonna's a really good friend of mine,

773
00:36:41,680 --> 00:36:43,399
Speaker 1: and she reminds me of that. No matter how much

774
00:36:43,400 --> 00:36:45,680
Speaker 1: success she has, she has a job to do. She

775
00:36:45,719 --> 00:36:48,440
Speaker 1: has a vision to make the world better, to educate,

776
00:36:48,480 --> 00:36:51,080
Speaker 1: to lighten. And it has nothing to do with your

777
00:36:51,120 --> 00:36:53,160
Speaker 1: last album or how much money is in your bank account. No,

778
00:36:53,200 --> 00:36:55,120
Speaker 1: but you can connect that into your brand. But you're

779
00:36:55,120 --> 00:36:58,520
Speaker 1: allowed to do good and do well. You can talk

780
00:36:58,560 --> 00:37:00,560
Speaker 1: about your hot You just said the word reflect and

781
00:37:00,560 --> 00:37:02,920
Speaker 1: it made me think of your highlighter. You can connect

782
00:37:03,440 --> 00:37:06,680
Speaker 1: the reflection to your highlighter and may mean that that

783
00:37:06,800 --> 00:37:11,040
Speaker 1: like a symbolic of your religion and your spirit and

784
00:37:11,080 --> 00:37:13,360
Speaker 1: the joy and you're allowed to do well and do

785
00:37:13,440 --> 00:37:16,640
Speaker 1: good at the same time. Um, you said before though

786
00:37:17,040 --> 00:37:19,120
Speaker 1: you were methodical, so you didn't rush, you didn't do

787
00:37:19,160 --> 00:37:21,160
Speaker 1: a smash and grab job. So so tell people who

788
00:37:21,200 --> 00:37:24,040
Speaker 1: are listening what that means, Like, what do you mean

789
00:37:24,040 --> 00:37:26,160
Speaker 1: by that? So someone has an idea, they're doing well

790
00:37:26,400 --> 00:37:29,760
Speaker 1: or they're starting out, give like the three real solid

791
00:37:30,680 --> 00:37:34,600
Speaker 1: usable toolbox tips to this to how the sausage gets made.

792
00:37:35,000 --> 00:37:38,040
Speaker 1: So you must have an authentic idea that comes from

793
00:37:38,080 --> 00:37:39,680
Speaker 1: your heart, your soul. You can't just want to be

794
00:37:39,719 --> 00:37:41,759
Speaker 1: someone else or replicated or just get rich. So we

795
00:37:41,840 --> 00:37:44,319
Speaker 1: had something that we believed and then we knew the

796
00:37:44,400 --> 00:37:48,080
Speaker 1: world wanted. I never questioned once does the world need?

797
00:37:48,160 --> 00:37:49,960
Speaker 1: Do ort wanted? And then you've got to go in

798
00:37:50,000 --> 00:37:53,439
Speaker 1: and you've got to be smart. And your dream when

799
00:37:53,480 --> 00:37:55,600
Speaker 1: you what you think is the dream when you go in,

800
00:37:55,840 --> 00:37:58,080
Speaker 1: is that someone's gonna write you a million dollar check

801
00:37:58,120 --> 00:38:01,120
Speaker 1: and bring you into every blooming Dellas are every you

802
00:38:01,120 --> 00:38:03,959
Speaker 1: know north Strom. But the reality is if you don't

803
00:38:04,000 --> 00:38:07,000
Speaker 1: have the infrastructure or the ability to go in strong,

804
00:38:07,160 --> 00:38:09,960
Speaker 1: it will delude you. You will be deluded, You will

805
00:38:10,000 --> 00:38:13,239
Speaker 1: be stretched out, and your your product and your ability

806
00:38:13,280 --> 00:38:15,840
Speaker 1: to sell it and and to present it to the

807
00:38:15,840 --> 00:38:18,600
Speaker 1: world will be diminished by the way. That's a great

808
00:38:18,680 --> 00:38:22,320
Speaker 1: tip because with me, that's why, in addition to wanting

809
00:38:22,400 --> 00:38:25,000
Speaker 1: street cred and wanting to own the logo myself, the

810
00:38:25,000 --> 00:38:27,160
Speaker 1: reason I sold the cocktail portion of Skinny Girl, I

811
00:38:27,160 --> 00:38:29,319
Speaker 1: own a undred percent of everything else, I only sold

812
00:38:29,360 --> 00:38:33,240
Speaker 1: the one portion was because I you gotta know your limits.

813
00:38:33,239 --> 00:38:34,680
Speaker 1: You have to know what you're dealing with. I was

814
00:38:34,680 --> 00:38:38,000
Speaker 1: walking into a world where now quer Voux and Salza

815
00:38:38,360 --> 00:38:40,680
Speaker 1: and Betore, everybody was coming in hot to copy the

816
00:38:40,680 --> 00:38:43,160
Speaker 1: Skinny Girl, Skinny Girl, margaarted with a skinny be And

817
00:38:43,239 --> 00:38:45,719
Speaker 1: you gotta know I'm not. That's David and Goliath. I

818
00:38:45,760 --> 00:38:47,000
Speaker 1: don't know if I could take them, and I will

819
00:38:47,040 --> 00:38:49,160
Speaker 1: lose everything. So you have to make certain decisions along

820
00:38:49,160 --> 00:38:51,200
Speaker 1: the way based on I think you could. I think

821
00:38:51,200 --> 00:38:52,799
Speaker 1: you could have taken them. I think you could have

822
00:38:52,880 --> 00:38:55,080
Speaker 1: taken up. But you have other you have other you

823
00:38:55,120 --> 00:38:57,600
Speaker 1: have other ambitions and things that you you gotta make

824
00:38:57,640 --> 00:39:00,080
Speaker 1: sometimes decisions based on the board and what's going on

825
00:39:00,120 --> 00:39:02,399
Speaker 1: and who's around you, and and but no, but for real,

826
00:39:02,520 --> 00:39:05,560
Speaker 1: like faj was the first real Greek yogurt that was

827
00:39:05,560 --> 00:39:08,240
Speaker 1: out in supermarket stores and then all of a sudden,

828
00:39:08,239 --> 00:39:11,359
Speaker 1: Shobonnie came in and you know which is what owned

829
00:39:11,360 --> 00:39:15,839
Speaker 1: by Coke or something like yeah, you can't. Yeah. And

830
00:39:15,880 --> 00:39:17,799
Speaker 1: I once took on Coke because they tried to come

831
00:39:17,840 --> 00:39:20,080
Speaker 1: after me for a logo infringement that was not a

832
00:39:20,120 --> 00:39:23,239
Speaker 1: logo French me too, sister, me too. And I once

833
00:39:23,280 --> 00:39:26,439
Speaker 1: took on Nestley who owned Skinny Cow, because of skinny Girl.

834
00:39:26,440 --> 00:39:29,280
Speaker 1: And they don't even exist anymore, skinny Cow. So the point,

835
00:39:29,280 --> 00:39:31,279
Speaker 1: I don't think, but not in the same way. The

836
00:39:31,320 --> 00:39:33,880
Speaker 1: point is you've got to be fast and furious. You've

837
00:39:33,880 --> 00:39:36,280
Speaker 1: got to come in hard and have your ship together,

838
00:39:36,360 --> 00:39:38,399
Speaker 1: with your I P with your logo, with your team,

839
00:39:38,440 --> 00:39:43,280
Speaker 1: have your ship together, and spend spend twice as much today.

840
00:39:43,680 --> 00:39:47,320
Speaker 1: Learn every lesson you can today, so tomorrow you're equipped

841
00:39:47,360 --> 00:39:50,160
Speaker 1: and you're prepared. And we've like saying, we've been through

842
00:39:50,200 --> 00:39:53,160
Speaker 1: freaking people assuming us that is so erroneous and so

843
00:39:53,239 --> 00:39:56,759
Speaker 1: unfair and so wrong. But you learn, guys, learn from

844
00:39:56,760 --> 00:39:59,919
Speaker 1: your mistakes, learn from your successes, learned from the pay

845
00:40:00,360 --> 00:40:02,960
Speaker 1: so because God's preparing you for something bigger tomorrow. And

846
00:40:02,960 --> 00:40:05,160
Speaker 1: if you don't learn the lesson, you're gonna repeat it,

847
00:40:05,200 --> 00:40:06,719
Speaker 1: and it's going to keep hitting you in the head,

848
00:40:06,880 --> 00:40:09,080
Speaker 1: but the stakes will be higher. Well Ellen said that

849
00:40:09,120 --> 00:40:10,400
Speaker 1: to me one time. If you will keep making the

850
00:40:10,440 --> 00:40:12,640
Speaker 1: same mistake, if you don't learn the lesson. But what

851
00:40:12,719 --> 00:40:15,799
Speaker 1: you just said is what I always say. Now, when

852
00:40:15,800 --> 00:40:17,759
Speaker 1: it's not that big time is when you want to

853
00:40:17,800 --> 00:40:20,360
Speaker 1: make the mistakes, because when you later make the mistakes,

854
00:40:20,560 --> 00:40:23,160
Speaker 1: the stakes, the stakes of your mistakes are so much

855
00:40:23,200 --> 00:40:26,120
Speaker 1: higher and the stage is so much bigger when you fail.

856
00:40:26,480 --> 00:40:28,680
Speaker 1: When you're smaller, the world isn't seeing you and you're

857
00:40:28,719 --> 00:40:31,080
Speaker 1: developing your brand. Like you said, when you're on that

858
00:40:31,200 --> 00:40:33,160
Speaker 1: when you're on the global stage and your cookies are

859
00:40:33,160 --> 00:40:36,400
Speaker 1: crumbling or your lipstick is falling apart, you don't get

860
00:40:36,440 --> 00:40:39,760
Speaker 1: a second chance. Yeah, exactly. You're making millions of dollars.

861
00:40:39,840 --> 00:40:42,400
Speaker 1: Things are going great. How does the process happen that

862
00:40:42,560 --> 00:40:45,120
Speaker 1: someone comes and wants to buy? Who came to buy? It? Was, say,

863
00:40:45,120 --> 00:40:46,680
Speaker 1: a lot of they came to buy you. Uh no,

864
00:40:47,080 --> 00:40:49,279
Speaker 1: so we we sold little pieces of the company. We

865
00:40:49,560 --> 00:40:52,680
Speaker 1: have three events, all right, So you have millions of

866
00:40:52,719 --> 00:40:55,160
Speaker 1: dollars your bank cannon, you too, own a hundred percent

867
00:40:55,200 --> 00:40:58,480
Speaker 1: of it at that point. Okay, So then what happened? Now?

868
00:40:58,480 --> 00:41:02,200
Speaker 1: What happens? So then you know another level, another devil.

869
00:41:02,280 --> 00:41:04,399
Speaker 1: We were smart enough to realize we've taken it as

870
00:41:04,400 --> 00:41:05,840
Speaker 1: far as we could. At this point, I think it

871
00:41:05,880 --> 00:41:07,960
Speaker 1: was like seventeen years in. And what numbers were you

872
00:41:08,000 --> 00:41:12,839
Speaker 1: doing annually? Yeah? Like a lot. How important is who

873
00:41:12,920 --> 00:41:16,600
Speaker 1: you partner with in this life personally and professionally? I

874
00:41:16,600 --> 00:41:20,200
Speaker 1: mean talk about how important is it defined your team?

875
00:41:20,600 --> 00:41:22,719
Speaker 1: For me? Trust is number one. For me, I can't

876
00:41:22,800 --> 00:41:26,759
Speaker 1: have a friendship, any relationship without trust. And the unfortunate

877
00:41:26,800 --> 00:41:29,120
Speaker 1: thing is you can't trust everyone. And you need to

878
00:41:29,160 --> 00:41:33,400
Speaker 1: be smart enough and not naive enough to understand it

879
00:41:33,560 --> 00:41:36,040
Speaker 1: when somebody shows you who they are believe it. But

880
00:41:36,080 --> 00:41:37,480
Speaker 1: you have to go in with an open heart and

881
00:41:37,480 --> 00:41:39,759
Speaker 1: give everyone a shot and give everyone a chance and

882
00:41:39,760 --> 00:41:42,879
Speaker 1: hope for the best, and stay smart enough to keep

883
00:41:42,880 --> 00:41:46,359
Speaker 1: your to stay protected and to keep that trusted group tight,

884
00:41:46,480 --> 00:41:49,880
Speaker 1: keep your circle tight, keep it tight, tight, tight tight. Well,

885
00:41:50,280 --> 00:41:53,359
Speaker 1: you stayed in, which is interesting. Obviously the numbers you're

886
00:41:53,360 --> 00:41:56,400
Speaker 1: talking about. You could walk away and swim away now

887
00:41:56,400 --> 00:41:58,279
Speaker 1: and do anything you want, but you stayed in. This

888
00:41:58,360 --> 00:42:01,359
Speaker 1: is your baby. You're at chief creative officer. Did you

889
00:42:01,440 --> 00:42:04,600
Speaker 1: have to stay in or could you have just walked

890
00:42:04,640 --> 00:42:07,640
Speaker 1: out and jet skied, you know, behind your yacht. Well,

891
00:42:08,040 --> 00:42:12,040
Speaker 1: I have a deal that me staying in makes a

892
00:42:12,040 --> 00:42:14,759
Speaker 1: lot of sense. Um, I could leave at any time,

893
00:42:14,800 --> 00:42:18,200
Speaker 1: of course, anyone care the deal made with laughter. They

894
00:42:18,400 --> 00:42:21,600
Speaker 1: understandably wanted Jeremy and I to go. It was a

895
00:42:21,600 --> 00:42:23,799
Speaker 1: part of it, Like we are the brand. We are

896
00:42:23,840 --> 00:42:27,040
Speaker 1: the brand, So that was a part of the deal. Yeah,

897
00:42:27,080 --> 00:42:28,879
Speaker 1: we we had to go. And do you still feel

898
00:42:28,880 --> 00:42:31,000
Speaker 1: that it's your brand, that it lives and breeds you,

899
00:42:31,160 --> 00:42:33,440
Speaker 1: and that you get to, you know, infuse who you

900
00:42:33,440 --> 00:42:36,239
Speaker 1: are into it. What I've learned through this process, through

901
00:42:36,280 --> 00:42:39,040
Speaker 1: the through the billions of dollars and the corporate game,

902
00:42:39,440 --> 00:42:41,120
Speaker 1: is that two faced is in a logo or a

903
00:42:41,160 --> 00:42:44,120
Speaker 1: pantone or a mascara. It's me. It's what's in my heart.

904
00:42:44,320 --> 00:42:46,200
Speaker 1: Skinner girls, in your heart. No one could do it

905
00:42:46,280 --> 00:42:48,600
Speaker 1: the way you do it. It is who I am,

906
00:42:48,719 --> 00:42:51,960
Speaker 1: It's how I see the world, and I will not

907
00:42:53,120 --> 00:42:55,719
Speaker 1: delude it in any way. So I fight every day

908
00:42:55,760 --> 00:42:58,520
Speaker 1: to keep too faced and sharp and it's authentic, and

909
00:42:58,560 --> 00:43:01,960
Speaker 1: it's powerful and as pure as I can and as

910
00:43:01,960 --> 00:43:05,640
Speaker 1: our customers and clients deserve and it has been challenging.

911
00:43:05,960 --> 00:43:08,879
Speaker 1: That's what I call protect the realm, and it comes

912
00:43:08,880 --> 00:43:11,600
Speaker 1: out of cost. Yeah, I got it. I know it's

913
00:43:11,600 --> 00:43:14,279
Speaker 1: hard to protect the realm, and letting go is not

914
00:43:14,360 --> 00:43:17,920
Speaker 1: that easy too, But it's something that I don't let go. Bethany,

915
00:43:18,000 --> 00:43:20,360
Speaker 1: teach me how to let out. Everything matters to me,

916
00:43:20,400 --> 00:43:23,440
Speaker 1: Every fucking thing matters to me. Say it's it's not great.

917
00:43:23,520 --> 00:43:25,040
Speaker 1: I know, but you've done well. The hell am I

918
00:43:25,080 --> 00:43:27,960
Speaker 1: to tell you? But I'm saying everything matters to me too.

919
00:43:28,000 --> 00:43:32,200
Speaker 1: Everything is my business. I would rather not do it

920
00:43:32,560 --> 00:43:34,480
Speaker 1: than than do it poorly, no matter what it is.

921
00:43:35,840 --> 00:43:38,799
Speaker 1: I don't care. Don't don't do it. I have been

922
00:43:38,880 --> 00:43:41,120
Speaker 1: in meetings where they're like, well then we're not gonna

923
00:43:41,120 --> 00:43:42,759
Speaker 1: do it. Now make them don't do it, and there's

924
00:43:43,400 --> 00:43:45,080
Speaker 1: there's a hundred million dollars in the line, I might

925
00:43:45,160 --> 00:43:47,719
Speaker 1: then don't do it. I'm not going to put something

926
00:43:47,719 --> 00:43:49,400
Speaker 1: out that's in authentic. I don't believe in or that

927
00:43:49,440 --> 00:43:53,080
Speaker 1: you dumbed down or that you infected with your own shit.

928
00:43:53,640 --> 00:43:59,759
Speaker 1: So the most important thing to ask is um about relationship.

929
00:43:59,800 --> 00:44:02,480
Speaker 1: Like so, I talk a lot on here about successful relationships,

930
00:44:02,480 --> 00:44:04,680
Speaker 1: and and it's not just about having a successful relationship.

931
00:44:04,719 --> 00:44:09,080
Speaker 1: It's about successful people having a quote unquote success relationship.

932
00:44:09,080 --> 00:44:11,000
Speaker 1: I don't think anybody's got a perfect relationship. I don't

933
00:44:11,000 --> 00:44:14,279
Speaker 1: wan anybody else's relationship, but there are certain things in

934
00:44:14,400 --> 00:44:18,000
Speaker 1: powerful people that our threads. I've spoken to people on

935
00:44:18,080 --> 00:44:20,120
Speaker 1: here that have said, I don't work on me, I

936
00:44:20,160 --> 00:44:22,200
Speaker 1: don't work on you, meaning we're together, I don't work

937
00:44:22,200 --> 00:44:24,680
Speaker 1: on you, I work on myself. Or I give the

938
00:44:24,680 --> 00:44:27,080
Speaker 1: other person ALII and let them be who they are,

939
00:44:27,320 --> 00:44:29,600
Speaker 1: or we don't worry about what it's supposed to be.

940
00:44:29,880 --> 00:44:32,520
Speaker 1: What is it for you a successful relationship? What works

941
00:44:32,560 --> 00:44:35,160
Speaker 1: for you? Well, Jeremy and I have been together for

942
00:44:35,239 --> 00:44:37,680
Speaker 1: twenty five years. This year we built two Phase two,

943
00:44:37,760 --> 00:44:39,799
Speaker 1: you know, two years after we met. Um. He's my

944
00:44:39,840 --> 00:44:42,320
Speaker 1: absolute favorite human being in the planet. I'm so grateful

945
00:44:42,360 --> 00:44:45,480
Speaker 1: for him every day. He takes care of me like

946
00:44:45,520 --> 00:44:48,680
Speaker 1: no one else on the planet has or could, understands

947
00:44:48,719 --> 00:44:51,879
Speaker 1: me in a way that nobody else could. And he's

948
00:44:51,920 --> 00:44:54,920
Speaker 1: my favorite human being and my favorite thing. That alone

949
00:44:55,680 --> 00:44:59,359
Speaker 1: is remarkable, Like is that a remark? That's like so

950
00:44:59,440 --> 00:45:01,560
Speaker 1: much more luck even any of this other stuff we're

951
00:45:01,560 --> 00:45:04,399
Speaker 1: talking about. That is it's everything. Get your personal ship

952
00:45:04,400 --> 00:45:06,840
Speaker 1: in order before you become a business part like whatever,

953
00:45:07,000 --> 00:45:09,920
Speaker 1: whatever whoever is, if it's your best your relationships, your

954
00:45:09,920 --> 00:45:13,720
Speaker 1: best friend, your mother, your life partner, that whole area

955
00:45:13,880 --> 00:45:16,120
Speaker 1: needs to be in check. And it sounds like that's

956
00:45:16,200 --> 00:45:19,120
Speaker 1: your foundation. That might have been what created your foundation,

957
00:45:19,480 --> 00:45:23,080
Speaker 1: your foundation, that's the reason for your foundation. Yeah for real?

958
00:45:23,560 --> 00:45:26,120
Speaker 1: Um no, he he allows me to be the best

959
00:45:26,200 --> 00:45:31,839
Speaker 1: version of myself. I don't trust very well and I'm

960
00:45:31,920 --> 00:45:35,680
Speaker 1: very guarded, and he makes me feel safer than I

961
00:45:35,680 --> 00:45:38,000
Speaker 1: could imagine. And he's my favorite thing. And I'm grateful

962
00:45:38,000 --> 00:45:39,319
Speaker 1: for him every day, and I feel like that's the

963
00:45:39,360 --> 00:45:42,200
Speaker 1: most important thing. Be grateful for the love that you have.

964
00:45:42,360 --> 00:45:44,600
Speaker 1: Be grateful for your partner. Number one. Don't forget to

965
00:45:44,680 --> 00:45:47,839
Speaker 1: say thank you. Don't forget to be appreciative. When he

966
00:45:48,040 --> 00:45:50,440
Speaker 1: takes something upstairs for me, I thank him, you know,

967
00:45:50,640 --> 00:45:54,360
Speaker 1: when I see people. He's the thing I'm most grateful for. Wow,

968
00:45:54,840 --> 00:45:58,200
Speaker 1: you're at such another level. But this pandemic has shaken

969
00:45:58,200 --> 00:46:00,560
Speaker 1: a snow globe up. Some people are the right side

970
00:46:00,560 --> 00:46:02,200
Speaker 1: of it, some people are on the wrong side of it.

971
00:46:02,480 --> 00:46:06,319
Speaker 1: I feel that this is such a rebirth and that

972
00:46:06,480 --> 00:46:09,840
Speaker 1: it's a very challenging growing pain and obviously detrimental and

973
00:46:09,920 --> 00:46:13,759
Speaker 1: devastating for many people, but it can be something where

974
00:46:13,800 --> 00:46:16,600
Speaker 1: you plant seeds and they grow into big, beautiful flowers

975
00:46:16,600 --> 00:46:18,880
Speaker 1: and trees. Like if you can weather the storm, if

976
00:46:18,920 --> 00:46:22,680
Speaker 1: you can get unstunted and figure out how this affects

977
00:46:22,719 --> 00:46:25,640
Speaker 1: you and how you can thrive in it, you can

978
00:46:25,680 --> 00:46:28,760
Speaker 1: come out on the other side. And we can be literal,

979
00:46:28,880 --> 00:46:30,840
Speaker 1: like if you have a business and e commerce is

980
00:46:30,960 --> 00:46:33,480
Speaker 1: changing people's lives in the way they do things, or

981
00:46:33,520 --> 00:46:35,400
Speaker 1: we can be metaphor you know, just like sort of

982
00:46:35,600 --> 00:46:39,920
Speaker 1: spiritual about the fact that open up the channels, because

983
00:46:40,280 --> 00:46:42,200
Speaker 1: when you're not panicked, that's when you can have the

984
00:46:42,239 --> 00:46:44,480
Speaker 1: great ideas and figure out how you're going to make

985
00:46:44,520 --> 00:46:47,120
Speaker 1: this into something positive for you. I was panicked, you

986
00:46:47,120 --> 00:46:50,600
Speaker 1: know for me. Listen, it's been devastating for many people,

987
00:46:50,719 --> 00:46:53,360
Speaker 1: including some of my very closest friends have lost parents.

988
00:46:53,440 --> 00:46:56,480
Speaker 1: It's been horrible. But another if we if we're gonna

989
00:46:56,480 --> 00:46:58,160
Speaker 1: look for something good in it. I think it gave

990
00:46:58,239 --> 00:47:02,600
Speaker 1: us a pause. I was on a rollercoaster that I

991
00:47:02,640 --> 00:47:04,440
Speaker 1: could not get off of, and now there was one

992
00:47:04,440 --> 00:47:07,120
Speaker 1: way of working, one way of being it was it

993
00:47:07,200 --> 00:47:09,840
Speaker 1: was just a thousand miles an hour NonStop, and you

994
00:47:09,880 --> 00:47:11,440
Speaker 1: want sometimes you want to get off the ride. At

995
00:47:11,480 --> 00:47:13,359
Speaker 1: any level, you want to get off the goddamn red

996
00:47:13,600 --> 00:47:16,400
Speaker 1: sometimes you need to. And what this did is it

997
00:47:16,520 --> 00:47:19,040
Speaker 1: forced me to pause and forced the salt to pause

998
00:47:19,080 --> 00:47:22,799
Speaker 1: and to look around and see how we've been doing it,

999
00:47:23,040 --> 00:47:25,640
Speaker 1: how we can do it differently, and how we maybe

1000
00:47:25,719 --> 00:47:28,600
Speaker 1: should be doing it for ourselves, for our health, for

1001
00:47:28,640 --> 00:47:30,920
Speaker 1: our happiness. And don't the best ideas come to you

1002
00:47:30,960 --> 00:47:34,440
Speaker 1: during those pauses, like the logical explanations and ways to

1003
00:47:34,480 --> 00:47:37,319
Speaker 1: do things. I'm better when I'm around people like for me,

1004
00:47:37,560 --> 00:47:40,120
Speaker 1: I I thrive on what you're eating, what you're drinking,

1005
00:47:40,120 --> 00:47:41,880
Speaker 1: while you're wearing three rings on one finger, what do

1006
00:47:41,920 --> 00:47:45,600
Speaker 1: your shoes look like? I soak everybody's energy. Yes, And

1007
00:47:45,640 --> 00:47:47,560
Speaker 1: so for me it's been difficult because I'm not around

1008
00:47:47,600 --> 00:47:49,480
Speaker 1: my team. But what I had to do was go

1009
00:47:49,560 --> 00:47:51,480
Speaker 1: back to how I started to face. I was alone,

1010
00:47:51,920 --> 00:47:53,640
Speaker 1: and I had to open my heart and open my

1011
00:47:53,680 --> 00:47:56,160
Speaker 1: mind up to the to the environment that I'm in

1012
00:47:56,280 --> 00:47:58,800
Speaker 1: at every level. And I think that if you're creative, Bethany,

1013
00:47:58,840 --> 00:48:02,040
Speaker 1: this is something that people don't tell you. The more

1014
00:48:02,120 --> 00:48:05,319
Speaker 1: creative you are as a as a creative person, the

1015
00:48:05,400 --> 00:48:06,960
Speaker 1: more you have to leave your heart open, the more

1016
00:48:07,040 --> 00:48:09,959
Speaker 1: vulnerable you become, the more pain you're going to feel.

1017
00:48:10,160 --> 00:48:12,319
Speaker 1: And as a person who you need to leave it

1018
00:48:12,400 --> 00:48:14,840
Speaker 1: open wide so I can be inspired by a tissue box,

1019
00:48:15,120 --> 00:48:17,440
Speaker 1: or by a flower, or by you know, do you

1020
00:48:17,480 --> 00:48:19,600
Speaker 1: have any final like mantra or thing that you want

1021
00:48:19,600 --> 00:48:23,799
Speaker 1: to say? Yeah, never give up, Never let anyone tell

1022
00:48:23,880 --> 00:48:26,560
Speaker 1: you who you are or who you should be. Be.

1023
00:48:27,400 --> 00:48:33,359
Speaker 1: Be the most intense, potent, beautiful version of yourself and

1024
00:48:33,480 --> 00:48:35,600
Speaker 1: show that to the world. Because God only made one

1025
00:48:35,600 --> 00:48:38,600
Speaker 1: of you, there will never ever be another Bethany, So

1026
00:48:38,920 --> 00:48:43,080
Speaker 1: share her in the most dramatic, right, beautiful, authentic way

1027
00:48:43,160 --> 00:48:45,239
Speaker 1: you can so you can affect as many people as

1028
00:48:45,239 --> 00:48:47,520
Speaker 1: you can, so we can propel this world forward and

1029
00:48:47,520 --> 00:48:50,080
Speaker 1: make it better because you make this world better. Every

1030
00:48:50,080 --> 00:48:52,960
Speaker 1: single one of you make this world better. You're amazing.

1031
00:48:53,239 --> 00:48:56,239
Speaker 1: This was a delight. I'm so grateful. I'm so glad

1032
00:48:56,239 --> 00:48:59,680
Speaker 1: youating here. I was really excited and you exceeded my expectations.

1033
00:48:59,680 --> 00:49:02,960
Speaker 1: So thank you so much. Thank you. Can we have

1034
00:49:03,000 --> 00:49:05,360
Speaker 1: dinner again next time I'm in New York? Please? I

1035
00:49:05,400 --> 00:49:13,359
Speaker 1: would love it. I would absolutely love it. So that

1036
00:49:13,480 --> 00:49:17,600
Speaker 1: was Jared, and he was amazing. We all loved him,

1037
00:49:17,600 --> 00:49:21,600
Speaker 1: My producers loved him. He is inspiring, he's authentic, he's spiritual,

1038
00:49:21,960 --> 00:49:26,080
Speaker 1: he's religious, he's honest, he's loving. He's been through a lot,

1039
00:49:26,160 --> 00:49:31,080
Speaker 1: and he's successful, and he does great things in the world,

1040
00:49:31,280 --> 00:49:34,400
Speaker 1: and he does well for himself. And it's all really

1041
00:49:34,680 --> 00:49:39,440
Speaker 1: based in this foundation of his loving relationship with his

1042
00:49:39,719 --> 00:49:42,960
Speaker 1: life and business partner, which is very rare, and that

1043
00:49:43,040 --> 00:49:46,880
Speaker 1: foundation has laid the ground works for his makeup foundation

1044
00:49:46,960 --> 00:49:50,040
Speaker 1: at two faced. So he was wonderful and great and

1045
00:49:50,680 --> 00:49:52,799
Speaker 1: I mean wow, you know that there are people who

1046
00:49:52,800 --> 00:49:57,840
Speaker 1: come on here who are successful to have a major public, international,

1047
00:49:57,880 --> 00:50:01,320
Speaker 1: global company call you and a we want to aspy

1048
00:50:01,360 --> 00:50:04,480
Speaker 1: your company for one and a half billion dollars. I

1049
00:50:04,520 --> 00:50:07,520
Speaker 1: don't know what to say. Thank you for all listening.

1050
00:50:07,719 --> 00:50:11,720
Speaker 1: Remember to rate, review and subscribe. Thank you so much.

1051
00:50:17,760 --> 00:50:21,440
Speaker 1: Just Be is hosted an executive produced by me Bethany Frankel.

1052
00:50:21,840 --> 00:50:24,719
Speaker 1: Just Be as a production of Be Real Productions and

1053
00:50:24,960 --> 00:50:28,799
Speaker 1: I Heart Radio. Our managing producer is Fiona Smith and

1054
00:50:28,800 --> 00:50:32,480
Speaker 1: our producer is Stephanie Stender. Our EP is Morgen Levoy.

1055
00:50:32,880 --> 00:50:34,920
Speaker 1: To catch more moments from the show, follow us on

1056
00:50:34,960 --> 00:50:41,840
Speaker 1: Instagram at just Be with Bethany