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Speaker 1: Get your hairs together, and we're going to stop and

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Speaker 1: party start.

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Speaker 2: I'm reading a party, the elvister Ran After Party.

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Speaker 3: It's the After Party podcast. So so I love it.

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Speaker 3: I love it when Lee Schreger decides to.

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Speaker 4: Stop by inted.

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Speaker 3: Oh, I didn't get the memo.

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Speaker 4: I don't know about that. I don't know about it.

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Speaker 3: Did you invite did you invite mister sreg No, he.

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Speaker 4: Did not invite me. Hey Nate, this is last Tuesday.

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Speaker 4: I'm going to be in town next Wednesday and Thursday.

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Speaker 4: Do you want me on? Hey Nate, Contractually, I'm supposed

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Speaker 4: to be on every Wednesday. Contraction, I have a contract, now,

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Speaker 4: do you Yes? Good for you?

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Speaker 3: Yes. I don't know where. I don't know what he's on,

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Speaker 3: but want some of that.

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Speaker 4: Over the weekend. I said, I think you're ignoring me.

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Speaker 4: Yesterday I said, oh, you are ignoring me. He goes, oh,

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Speaker 4: I owe you a call. I'm like, really, I mean, honestly,

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Speaker 4: if that's it. Since he's quite insistent, I will say, well, listen,

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Speaker 4: I'd still be back in Massa, Peako if I wasn't

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Speaker 4: pushing for it.

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Speaker 2: That's right, My god, damn, thank god you got out

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Speaker 2: of massive Peko, Massapeak was a great place, A great place,

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Speaker 2: all right. So Lee Schrager's here. Let's talk about things lead.

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Speaker 2: Let's talk about Oh South Beach Wine and Food Festival.

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Speaker 4: That is definitely me that's coming up.

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Speaker 3: Or give us the dates, give give us.

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Speaker 4: A weekend of February nineteenth through twenty second.

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Speaker 3: We're all going to be there.

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Speaker 4: You are all going to be there. It's our twenty

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Speaker 4: fifth anniversary, I mean imagine, and we have musical guest

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Speaker 4: stars like Dip Blow and Joe Rule. And I was

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Speaker 4: gonna say, bad Bunny, I don't think he's coming.

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Speaker 3: No, why not, let's stay by Buddy's.

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Speaker 4: Coming, Bad Bunny's coming that Joe, I don't know a

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Speaker 4: bunch of people.

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Speaker 3: It sounds like a reallyef festive event this year.

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Speaker 4: Why not our twenty fifth anniversaries.

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Speaker 3: I know he started this twenty five years ago, years old.

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Speaker 4: Back then when I started, you made You've been doing

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Speaker 4: this for a long time.

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Speaker 3: Why did you start doing it in the first place.

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Speaker 4: Well, that's a good job. When I started my job

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Speaker 4: twenty five years ago, at like I have a real job.

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Speaker 4: I keep reminding people that I have a real job.

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Speaker 4: I'm the chief communications officer at Southern Glaze's Wine and Spirits,

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Speaker 4: where I've been for twenty six years, and I had

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Speaker 4: nothing to do. They hired me. They paid me, you know,

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Speaker 4: really fairly, and I'm like, I better do something. I said,

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Speaker 4: you know, I didn't have a job. I did like

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Speaker 4: my boss hired me. I showed up the first day.

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Speaker 4: There was no office and no one knew I was coming.

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Speaker 4: I cried for like the first six months of my

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Speaker 4: job because I came from a really high powered job

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Speaker 4: where you know, beautiful office and assistance, and all of

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Speaker 4: a sudden I had nothing to do. I was bored

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Speaker 4: to death. And remember there was no Instagram, there was

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Speaker 4: no social media, and I sat in an officing I'm

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Speaker 4: going to be out of a job. I'm doing nothing.

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Speaker 4: I had, like, no, I had no responsibility.

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Speaker 2: So how did you merge you and your career into

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Speaker 2: the festival?

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Speaker 4: It kind of happened at one time because you know,

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Speaker 4: I don't know.

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Speaker 2: If they know the festival was a different festival, but

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Speaker 2: it existed before Lead.

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Speaker 4: The festival existed as a one day event called the

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Speaker 4: Florida Extravaganza on the grounds of the university. The Florida

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Speaker 4: International University so it did exist, and it was a

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Speaker 4: one day event, very nice, one event, one day and

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Speaker 4: about twenty six years ago, right after I started my job,

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Speaker 4: I started January first. In June, friends of mine took

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Speaker 4: me to the Aspen Food and Wine Class, which is

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Speaker 4: considered the Granddaddy of all events. It's a great event.

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Speaker 4: And I remember on the plane coming home and again

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Speaker 4: remember no iPhone, no, you know, writing on the vomit

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Speaker 4: bag notes. I had to borrow a pen from the

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Speaker 4: steward who I never gave it back. He said, don't

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Speaker 4: forget to give it back, and I didn't give it back.

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Speaker 4: I still have that pen. And I made notes about

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Speaker 4: doing something in South Beach and how great it would be,

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Speaker 4: you know, how great it was in the mountains of

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Speaker 4: Aspen and beautiful, but South Beach was at its prime.

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Speaker 4: I mean South Beach was hot, hot, hot, twenty six

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Speaker 4: years ago. And I kind of made notes. And the

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Speaker 4: next morning I called a friend of mine with the

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Speaker 4: City of Miami Beach and I asked him if I

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Speaker 4: can come see and the mayor he was worked in

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Speaker 4: special events for the city, and that's how it started.

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Speaker 3: Wow, yeah, no, I hear that. Of course, raising money

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Speaker 3: for the university.

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Speaker 4: Right, over fifty million dollars.

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Speaker 3: Well, tell everyone what the university is.

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Speaker 4: Well, it's the Chaplain School of Hospitality and Tourism Management

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Speaker 4: at Florida International University. We've raised over fifty million dollars

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Speaker 4: that goes strictly to student scholarships. So I always say,

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Speaker 4: you know that the best part about this is, you

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Speaker 4: know I travel, I you'd out a lot. Very seldom

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Speaker 4: is there a week when I don't go to a

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Speaker 4: restaurant or someplace and someone comes up to me and says,

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Speaker 4: I won the least Sega scholarship. You know many years ago,

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Speaker 4: or I worked in the festival, Or I now work

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Speaker 4: for Bobby Flay in marketing, but I met I worked

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Speaker 4: for him at the festival. Yes, a student volunteer. I

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Speaker 4: hear that all the time.

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Speaker 2: I just think, twenty five years, how many lives have

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Speaker 2: been changed because of this festival, the pat I'm.

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Speaker 4: Giving up the Leebrian Tcherga Scholarship award in year five

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Speaker 4: and we give out ten a year. So we've given

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Speaker 4: out five hundred scholarships a full year of education at

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Speaker 4: the school.

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Speaker 2: So when you go to these wine and food festivals,

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Speaker 2: it's more than meeting the stars from the TV Food Network.

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Speaker 2: It's more than eating this great food and drinking this

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Speaker 2: great wine and beer and cocktails. It's about your your

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Speaker 2: helping for It's the future, the next generation for people

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Speaker 2: in hospitality in the industry.

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Speaker 4: I went to a hospitality school and there was no

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Speaker 4: event planning or no I failed. There was nothing like

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Speaker 4: event planning then. I mean I wish today now every

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Speaker 4: school has it. Every school has a hospital you know,

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Speaker 4: it has an event management program. And I teach at

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Speaker 4: the university. I come in four times a year, you

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Speaker 4: taught one of my friends. Yeah, really, I have an

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Speaker 4: agreement for four times a year. Unlike my agreement here

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Speaker 4: that never seems to fun.

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Speaker 1: You meet a lot of like you know, obviously up

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Speaker 1: and coming chefs, and you know all those chefs that

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Speaker 1: are popular.

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Speaker 4: Do you think you have an eye that you know

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Speaker 4: who's going to be the next big thing? Well, who's

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Speaker 4: not going to make it? Yes? I knew that guy

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Speaker 4: Fiery was going to win Food Network Star. I knew

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Speaker 4: he was going to win it. I was there. They

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Speaker 4: were taping it in Miami that year, right around South Beach,

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Speaker 4: and they were taping it, and I didn't remember his name,

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Speaker 4: but I kept referring.

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Speaker 3: Well, what was it about him that made you think

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Speaker 3: he was the one? His energy?

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Speaker 4: Yeah, there was something about guy. He was hungry. He

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Speaker 4: was as hungry. And I remember, I remember a few

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Speaker 4: years ago, I mean a long time ago, a friend

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Speaker 4: of mine at William Morris, John Rosen, who was the

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Speaker 4: big agent for all the culinary stories, he really started

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Speaker 4: that category for all the agencies, and he showed me

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Speaker 4: a video. He goes, you know, this year, next year,

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Speaker 4: I want you're going to bring this girl down. She's great.

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Speaker 4: And I looked at it like in a CD player.

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Speaker 4: That's how long ago. It was like twenty four years

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Speaker 4: and it was Giada de Larentis. Oh wow, John Rosen said,

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Speaker 4: next year, we're going to bring her down. I said,

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Speaker 4: I don't want her next year. I want her this

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Speaker 4: year because she's going to be a superstar by next year,

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Speaker 4: and I want to be able to say that we

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Speaker 4: had her, you know.

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Speaker 2: But yeah, that's so when we see these up and

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Speaker 2: coming superstars of all things culinary, we know that they

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Speaker 2: are going to be the stars next year, and we

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Speaker 2: see them at the Wine and Food Festival, it's all

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Speaker 2: about you, Lee.

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Speaker 4: Well, it's not all about me.

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Speaker 3: It is about about me, you know.

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Speaker 4: I remember the first time, going back again a long

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Speaker 4: time ago, when I first saw paul Adine on TV,

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Speaker 4: and I remember where I was and I was with

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Speaker 4: Ricard and she was making the blueberry pie. And I

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Speaker 4: remember texting somebody. Maybe we didn't have text, maybe we

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Speaker 4: did have text. How old is text?

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Speaker 3: They've been around?

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Speaker 4: And I remember I said, there's a lady I didn't

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Speaker 4: know her name making a blueberry pie with a southern accent.

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Speaker 4: I said, we got to get her. And I worked

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Speaker 4: in her the next day. So we had paul Adine

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Speaker 4: before she was a household name. But there was something

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Speaker 4: about her very relatable, very charming. Uh not in my

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Speaker 4: mind racist, but that's a different subject. But you know,

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Speaker 4: I love Pauladine. I mean, so there are people that

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Speaker 4: I see that I really feel have it and people

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Speaker 4: who I don't think are going to go anywhere, and

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Speaker 4: I'm wrong, you know, both times.

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Speaker 3: The stories behind the wine and Food festival. You could

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Speaker 3: write a book about all this.

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Speaker 4: I could write a book. I can't, but I uh,

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Speaker 4: you know, I'm not certainly not going to do it

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Speaker 4: while I'm still working, but I may do something like

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Speaker 4: eighty six, a book called eighty six. When I retire.

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Speaker 3: Yeah, done, it's out, it's over. I know you've been

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Speaker 3: raising your hand. Scary what's going on?

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Speaker 1: That's what this has been as it's been a rock

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Speaker 1: solid event for all these years. Started in South Beach

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Speaker 1: of course, and then now New York and and the

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Speaker 1: Bahamas with and you've incorporated music and all this stuff

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Speaker 1: into it.

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Speaker 3: Where does it go from here? Do you see it

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Speaker 3: getting even bigger than it is?

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Speaker 4: Do you know? Unlike sports, unlike the ballet, unlike fashion.

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Speaker 4: You know, you go to a hockey game, you go

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Speaker 4: to a football game, your son's play hockey, right, soccer track, Yeah,

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Speaker 4: that's the same thing. Not everyone's into that, but everybody eats. Yeah.

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Speaker 4: I will tell you the one thing that we all

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Speaker 4: have in common. Every important decision in your life takes

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Speaker 4: place around the meal. Anything that you're debating buying a

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Speaker 4: new house, going on a vacation, talking about putting your

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Speaker 4: mom and dad into an independent living center, takes place

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Speaker 4: over a meal. And I've learned that every important decision

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Speaker 4: I've made in my life started over a meal or

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Speaker 4: ended over a meal. It's really true. It's that one

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Speaker 4: common denominator that we all have in common. Food brings

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Speaker 4: everyone together, it's a it's a common denominator we all share.

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Speaker 3: Well.

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Speaker 2: Scurious question was do you do you see it moving

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Speaker 2: into a larger space? But I hope it doesn't.

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Speaker 3: I think it's it's it's big, no perfect way it is.

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Speaker 4: You know, when I started South Beach twenty five years ago,

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Speaker 4: we were other than the Aspen Wine and Food Festival.

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Speaker 4: We were it. There was a chili festival in Santa Fe,

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Speaker 4: but other than that.

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Speaker 3: And now it's like Chilian wine festival.

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Speaker 4: What's that Chile chi chili? Yeah, great reputation. I've never

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Speaker 4: been to it, but it's great. But now there's all

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Speaker 4: these different festivals and most of them I have been

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Speaker 4: offered or spoken to. Like they call me and say

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Speaker 4: how do you do it? Or do you want to

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Speaker 4: get involved? And I you know, I love when people

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Speaker 4: come up to me in September and say, oh, you're

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Speaker 4: starting working on the festival. Yet I'm like starting, we're

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Speaker 4: on sale. You know. It takes a full year, it's

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Speaker 4: a full cycle of a year. So I'm not focused

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Speaker 4: on the February coming up in February festival coming up

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Speaker 4: in February. I'm already focused now on next year.

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Speaker 3: Who we're going to honor, what we want to do.

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Speaker 4: You know, when I speak to friends and they say,

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Speaker 4: what's your favorite event come up or what are you

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Speaker 4: most excited about, I'm like, I don't even remember what's happening.

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Speaker 4: I actually have the festival guidebook at home because what

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Speaker 4: I'll do is go through it and yellow out a

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Speaker 4: highlight what I want to go into my assistant. We'll

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Speaker 4: put it on the calendar. If you gave me a

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Speaker 4: million dollars to name every event taking place, I think

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Speaker 4: theyre one hundred and twenty. I couldn't do it. I

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Speaker 4: don't think I could do it.

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Speaker 3: I know you'll do anything for a penny, that's true.

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Speaker 3: What's up, Gandhi?

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Speaker 2: Well, speaking of all the events going on in a

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Speaker 2: very promo sexual waything new is happening this year?

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Speaker 4: You know, I had to.

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Speaker 3: Chew on this podcast series.

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Speaker 4: Sponsored by Heart. We are creating a podcast series which

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Speaker 4: I don't know if that's the correct It's called chew

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Speaker 4: on This and in the on in the chew on

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Speaker 4: this program On Saturday, the twenty first of February at

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Speaker 4: the North Beach Band Shelter in Miami Beach. Tickets available.

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Speaker 4: We have five different podcasts host so like Bert Chreischer

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Speaker 4: is doing one cool, the people from Watch What Craps

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Speaker 4: Watch What Crappens, And we're gonna have some of the

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Speaker 4: housewives on. Uh, you and Andrew are doing the podcast.

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Speaker 3: Hell yeah, we are that podcast to what's that? I'm

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Speaker 3: there on the podcast?

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Speaker 4: Are you?

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Speaker 3: Yes?

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Speaker 4: You never confirmed anything.

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Speaker 3: That's why I am going.

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Speaker 4: I promoted in my ready to put his face.

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Speaker 2: Oh wow, okay, all right, we're all doing a podcast again.

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Speaker 4: Who else is a girl named Cheekiss Cheeky's or cheek

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Speaker 4: is also an iHeart celebrity Mexican.

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Speaker 3: I do you really know our name?

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Speaker 4: Yeah, Cheeky's. I'm sure she's fabulous. And then we have

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Speaker 4: not the one. Yeah, I mean so it's really you know,

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Speaker 4: the podcast series is really exciting because it's different and new.

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Speaker 3: We got to wrap up.

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Speaker 2: So if people want to join all of us at

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Speaker 2: the South Beach Wine and Food Festival, they go to.

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Speaker 4: They go to. You can follow them on Instagram at

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Speaker 4: Leashweger or www so obewff dot org. And I hope

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Speaker 4: all my friends are going to be here at the

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Speaker 4: Festival the week ond of February nineteen through twenty second

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Speaker 4: and South Beach. We'll be there to keep the anniversary.

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Speaker 2: Absolutely, we'll be there leg yeah

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Speaker 3: The Elvis Terran after party