WEBVTT - Audi's Drive Toward an Electric Vehicle Future

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<v Speaker 1>You're listening to Bloomberg Business Week with Carol Messer and

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<v Speaker 1>Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio. It's happening globally.

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<v Speaker 1>The US the latest country to cross the electric car

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<v Speaker 1>tipping point for mass adoption for the past six months,

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<v Speaker 1>the US joining Europe and China collectively the three largest

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<v Speaker 1>car markets, and moving beyond the five percent tipping point.

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<v Speaker 1>If the US follows the overall trend established by eighteen

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<v Speaker 1>countries that came before, a quarter of new car sales

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<v Speaker 1>could be electric by the end of that would be

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<v Speaker 1>a year or two ahead of most major forecasts. That's significant.

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<v Speaker 1>That's just a few years away. Doesn't help that, you know,

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<v Speaker 1>Mike doesn't hurt that gas prices are you know, more

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<v Speaker 1>than four fifty a gallon nationally. That'll chevy in a

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<v Speaker 1>different direction, right, all right, So let's see how the

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<v Speaker 1>folks are at out of you're tackling this dramatic shift

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<v Speaker 1>in our world. We welcome Spencer Reader, director of sustainability

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<v Speaker 1>and government affairs at out of America. He is with

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<v Speaker 1>us via zoom from Sacramento, California. Spencer, nice to have

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<v Speaker 1>you here with Tim and myself How are you great? Yeah,

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<v Speaker 1>thanks for having Well, tell us a little bit about

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<v Speaker 1>different factors that are impacting the shift, the global shift

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<v Speaker 1>to evs. If I think about you know, Tim just

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<v Speaker 1>mentioned energy prices we look at, you know, how they

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<v Speaker 1>have shot up because of the Russian War in Ukraine,

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<v Speaker 1>the regulatory shift, climate change. What do you think is

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<v Speaker 1>the biggest factor that's maybe making everybody shift to e

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<v Speaker 1>vs a lot faster than maybe was originally forecast. Well, listen,

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<v Speaker 1>I think you nailed it with the energy crisis, right,

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<v Speaker 1>I mean, just even anecdotally myself and I drive been

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<v Speaker 1>driving a TV for a while, the amount of inquiries

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<v Speaker 1>I get just from neighbors and others on the streets

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<v Speaker 1>here in California. And you know, keep in mind, you

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<v Speaker 1>guys know this, but the f fifty sort of four

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<v Speaker 1>sixty dollars a gallon uh IS would be a bargain

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<v Speaker 1>here in California, right, I mean, we're closer to six

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<v Speaker 1>six dollars a gallon depending on the day of the week. Um,

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<v Speaker 1>it is the economics. It's the economics of of it

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<v Speaker 1>for families, for individuals when they see what they're paying

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<v Speaker 1>at the pump and so evs now become much more,

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<v Speaker 1>uh in in view on the radar for consideration. Uh,

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<v Speaker 1>And I think it's a you know, it's a fortunate

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<v Speaker 1>coincidence of events. There's a lot more product of products better. Um,

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<v Speaker 1>there's more I think people intersecting others in their world,

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<v Speaker 1>whether it's a family member or someone at work that's

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<v Speaker 1>that's driving a TV. So it's in people's consciousness. And

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<v Speaker 1>now you have the energy prices, which which are really

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<v Speaker 1>focusing the mind. But still hard to get a lot

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<v Speaker 1>of these evs because the components that are involved in

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<v Speaker 1>the manufacturing process, particularly the chips, and then of course

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<v Speaker 1>just the raw materials that go into developing the battery spencer.

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<v Speaker 1>Give us an update on how long someone has to

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<v Speaker 1>wait if they order an EV from Autie oh it.

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<v Speaker 1>You know, it depends on the model and what kind

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<v Speaker 1>of options you want, if you want a specific color,

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<v Speaker 1>of course, if you're willing to take any killer. So

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<v Speaker 1>all of those factor in to the times. And I'd

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<v Speaker 1>be wrong if I gave you any particular number, but

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<v Speaker 1>it's you know, it's more than a few days, unless

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<v Speaker 1>you happen to get lucky and go into a dealership

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<v Speaker 1>or something there you're willing to take. But but they're

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<v Speaker 1>unquestionably the supply is constraint right for a whole host

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<v Speaker 1>of reasons, chips being prominent among those. As you listed,

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<v Speaker 1>demand is that So it's it's all of the coincident

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<v Speaker 1>events on the supply side and the demand side that

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<v Speaker 1>have made it more difficult to get the car of

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<v Speaker 1>your choice these days, for sure, Spenser. How much is

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<v Speaker 1>demand up? I mean we've talked about, you know, how

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<v Speaker 1>the car market has been hot certainly throughout the pandemic

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<v Speaker 1>because people couldn't go anywhere, so they need a car

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<v Speaker 1>so they could go somewhere locally. How much is the

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<v Speaker 1>demand in creature? How much has the demand increase when

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<v Speaker 1>it comes to e V specifically? Well, I think I

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<v Speaker 1>think it's unquestionably up. I'll just give you an example.

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<v Speaker 1>It is more anecdotal than a sort of a global metric. Um.

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<v Speaker 1>So we have two dealerships in California that in the

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<v Speaker 1>month of March of last year. So this is before

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<v Speaker 1>even some of the most h you know, I guess

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<v Speaker 1>forceful events occurred that War Ukraine and others that that

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<v Speaker 1>put the constraint on But we had two dealerships the

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<v Speaker 1>month of March last year that sold more all electric

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<v Speaker 1>vehicles than internal combustion engine vehicles, the first time we

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<v Speaker 1>ever experienced that at an Audi dealership anywhere in the US.

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<v Speaker 1>So I think you already saw that latent demand increasing

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<v Speaker 1>and manifesting even as early as the last year. Spencer

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<v Speaker 1>a few questions here. I mean, California has been a

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<v Speaker 1>leader in the in the country when it comes to evs.

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<v Speaker 1>I mean, it was weird to see Tesla's outside of

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<v Speaker 1>California at certain points over the last ten years. But

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<v Speaker 1>if you go to California, they're all over and they

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<v Speaker 1>have been for years, um wearing California with these dealerships.

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<v Speaker 1>And is this getting close anywhere outside of California? And finally,

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<v Speaker 1>is this because of tax credits at all? And I

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<v Speaker 1>will say I see lots of Tesla's now in the

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<v Speaker 1>East Coast. Oh yeah, now it is, Yeah for sure.

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<v Speaker 1>You know, I don't we haven't like de constructed and

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<v Speaker 1>created the full attribution of why this was the case.

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<v Speaker 1>I mean, all of these things factor and the dealership locations.

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<v Speaker 1>One was in the Bay Area, one was in near

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<v Speaker 1>San Diego, interesting for example, so you know, pretty wide distance.

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<v Speaker 1>I think California has got a lot of programs, but

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<v Speaker 1>there's just the in erecture in place for example, Uh,

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<v Speaker 1>that makes I think people feel that it's it's a

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<v Speaker 1>more realistic option. They can go wherever they need to

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<v Speaker 1>and and like you said, in some places seven dollar

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<v Speaker 1>gas at some points, that doesn't Again remember March where

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<v Speaker 1>we saw this behavior. Um. I think you see in

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<v Speaker 1>the Pacific Northwest and Clarry demands quite high. But even

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<v Speaker 1>in places like Texas and Florida, we're selling a bunch

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<v Speaker 1>of our electric vehicles. I think it's it's a it's

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<v Speaker 1>a great product. Um. You know, if the prices weren't

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<v Speaker 1>so high, I think again you'd still see really higher

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<v Speaker 1>demand outpacing lopally projections from even two years ago. And

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<v Speaker 1>I think it is just the quality of the product.

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<v Speaker 1>We we put a lot of thought in, we rolled

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<v Speaker 1>out and it's a great experience for our drivers. Spencer,

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<v Speaker 1>hang on for a second, going to do a little

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<v Speaker 1>bit of news, But we want to come back, and

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<v Speaker 1>I do want to get into government policies globally and

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<v Speaker 1>how that can kind of change even the metrics going forward.

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<v Speaker 1>Spencer reader over at Out of America will come back

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<v Speaker 1>in just a moment I want to get back to

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<v Speaker 1>our guests. Spencer readers with US director of Sustainability and

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<v Speaker 1>Government Affairs at Out of America. He's with us via

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<v Speaker 1>zoom from Sacramento, California. So, um, when there's good journalism

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<v Speaker 1>out there, we're just gonna steal it, basically and credited credited.

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<v Speaker 1>Fast Company did a story why this climate scientist now

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<v Speaker 1>works for a car company? Spencer. It's a great question.

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<v Speaker 1>Why is it and why did you you were that

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<v Speaker 1>climate scientist by the way, exactly, so help us make

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<v Speaker 1>the connection and why you wanted to be there and

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<v Speaker 1>why it works. Sure, well listen, I mean it's a

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<v Speaker 1>you know, it's a multifaceted sort of story. But the

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<v Speaker 1>upshot is this, in the US, the top source of

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<v Speaker 1>greenhouse gas emissions of carbon dioxide specifically come from the

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<v Speaker 1>transportation sector. I've been studying various elements of the climate problem,

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<v Speaker 1>whether it be the impacts affecting our coastlines and how

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<v Speaker 1>you reduce those impacts. But at the end of the day,

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<v Speaker 1>it's about, you know, action that we need to take

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<v Speaker 1>as a country and within the private sector, there is

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<v Speaker 1>this sort of confluence of factors that are pushing us

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<v Speaker 1>towards a really unprecedented transformation, and AUDI was positioned when

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<v Speaker 1>I was evaluating sort of the options in the industry,

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<v Speaker 1>they really appeared position to take a very bold step forward. Uh,

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<v Speaker 1>And that's why I joined AUDI to help them really

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<v Speaker 1>push pushed through you know, some of the internal resistance,

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<v Speaker 1>Like you know, there's there's a transit risks right back

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<v Speaker 1>in there. It wasn't evident clearly that this was going

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<v Speaker 1>to be a full transformation. Now I think there's a

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<v Speaker 1>lot more evidence that we're heading, as you noted at

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<v Speaker 1>the top of the program, we're hitting some tipping points

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<v Speaker 1>that was not the case in when I joined Spencer.

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<v Speaker 1>Is there is there any part of the supply chain

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<v Speaker 1>of or the construction of an electric vehicle, namely the

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<v Speaker 1>battery and the components that go into a battery that

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<v Speaker 1>give you pause from a sustainability perspective, since you are

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<v Speaker 1>still relying on so many raw materials. There is, but

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<v Speaker 1>I don't think it's really unique to an electric vehicle.

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<v Speaker 1>I mean, all the things that we consume in society

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<v Speaker 1>have impacts on the environment in terms of raw materials,

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<v Speaker 1>and I think there's been some hyperbole injected into the

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<v Speaker 1>conversation around electric vehicles that they are somehow unique in

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<v Speaker 1>this regard. We use a lot of raw materials to

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<v Speaker 1>build all the things that we use and consume day

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<v Speaker 1>to day. Um, you know so, yeah, lithium, cobalt, those

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<v Speaker 1>are issues that the industry is hyper focused on with

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<v Speaker 1>the broader ecosystem of suppliers. The nice thing about this

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<v Speaker 1>situation is once we get sort of a critical mass

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<v Speaker 1>of e vs in the market, the materials and those

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<v Speaker 1>batteries are fully recoverable. There is a closed loop recycling

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<v Speaker 1>opportunity that companies like Redwood, which OUTI is partnering with

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<v Speaker 1>now they're based on Nevada, that they have this this developed.

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<v Speaker 1>In terms of this vision, they will take nothing to landfill.

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<v Speaker 1>The raw materials that need to be extracted from the

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<v Speaker 1>Earth will dwindle over time and they can just create

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<v Speaker 1>this closed loop system. So to me, this is a

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<v Speaker 1>such a lovely story in terms of where we're heading.

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<v Speaker 1>In the meantime, Certainly attention is warranted on how we

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<v Speaker 1>procure those raw materials, is it done and the right way?

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<v Speaker 1>And I think the world's attention on those is justified.

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<v Speaker 1>But again I would say that the uniqueness of this

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<v Speaker 1>situation for EVS is something that is not really warranted.

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<v Speaker 1>It's a it's a situation that applies to everything that

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<v Speaker 1>we use and consume. Hey, but you said that why

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<v Speaker 1>you chose Audie and when you were evaluating kind of

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<v Speaker 1>what you wanted to do or who you wanted to

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<v Speaker 1>maybe go work with, and you talked about the bold

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<v Speaker 1>moves at Audie. Do you feel like governments globally are

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<v Speaker 1>taking bold enough moves for us to you know, fully

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<v Speaker 1>embrace EVS Because I still think about the lack of infrastructure,

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<v Speaker 1>uh that we see throughout the country to support EVS.

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<v Speaker 1>There was a great store I can't remember who wrote it,

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<v Speaker 1>um some other media source of somebody who took a

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<v Speaker 1>ride like across the country or and how tricky it

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<v Speaker 1>was to keep charging and finding places to charge. So

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<v Speaker 1>are we not being bold enough as a government? I

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<v Speaker 1>think I think that's correct. Listen, if you just get

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<v Speaker 1>our investment out these investment a loan in electrification over

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<v Speaker 1>the next four plus years, we're investing nineteen billion with

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<v Speaker 1>the b The big investment that everyone's touting in terms

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<v Speaker 1>of the federal government here in the US and infrastructure

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<v Speaker 1>is seven point five billion. I mean, that's an order

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<v Speaker 1>of magnitude lower than what we're is one company putting

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<v Speaker 1>into this space. So I think unequivocally there needs to

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<v Speaker 1>be more resources put into this. Now, you've got states

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<v Speaker 1>like California that have that have put historically a lot

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<v Speaker 1>of money into this. But but there is no question

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<v Speaker 1>that you know, I'm talking about the US here, that

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<v Speaker 1>we need uh multiples of what's being discussed right now

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<v Speaker 1>to really pull off the full transformation that people really

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<v Speaker 1>at least those you know who want this are touting.

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<v Speaker 1>What specifically do we need on the federal level. Give

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<v Speaker 1>us an idea of the conversations that you're having not

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<v Speaker 1>just in the state of California, but but also what's

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<v Speaker 1>happening on the federal level. Like if you had a

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<v Speaker 1>magic wand that you could wave, what would you want

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<v Speaker 1>to say? Well, listen, let's just stick with the with

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<v Speaker 1>the theme that we've talked about, you know, the set

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<v Speaker 1>the point five billion. There are analyzes that have been

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<v Speaker 1>conducted one by the Public Policies too that suggests eighty

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<v Speaker 1>billions what's needed to meet just the current sort of

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<v Speaker 1>projections for demand over the next few years. So again

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<v Speaker 1>it's in order of magnitude difference. Uh, that's the biggest, right,

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<v Speaker 1>It is the infrastructure piece. I mean, we we can

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<v Speaker 1>build the vehicles, we can bring them to market, but

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<v Speaker 1>if there isn't the infrastructure and the incentives for not

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<v Speaker 1>just the public charging but those that we need at

0:11:28.760 --> 0:11:33.120
<v Speaker 1>residences and multi family homes, high speed charging for certain

0:11:33.160 --> 0:11:36.360
<v Speaker 1>situations where you've got you right, hail companies that need

0:11:36.400 --> 0:11:39.560
<v Speaker 1>to charge those vehicles, the various kinds of commercial vehicles.

0:11:39.920 --> 0:11:43.480
<v Speaker 1>It's a whole sort of ecosystem of infrastructure investments that

0:11:43.520 --> 0:11:46.679
<v Speaker 1>need to be made in partnership with electric utilities and

0:11:46.960 --> 0:11:50.360
<v Speaker 1>every other sort of stakeholder that has an interest in that. Hey, spencer,

0:11:50.440 --> 0:11:52.640
<v Speaker 1>is the trend to that you know, they become greener

0:11:52.640 --> 0:11:54.520
<v Speaker 1>and greener because you know, as you guys were talking

0:11:54.520 --> 0:11:56.400
<v Speaker 1>about lithium, I mean it doesn't just flow out of

0:11:56.440 --> 0:11:59.920
<v Speaker 1>the ground and into battery plants. Electricity, right, you know,

0:12:00.679 --> 0:12:03.240
<v Speaker 1>isn't captured without a great deal of capital and carbon expense.

0:12:03.679 --> 0:12:06.720
<v Speaker 1>There's really no zero emission vehicle. Right, We're not quite

0:12:06.760 --> 0:12:09.719
<v Speaker 1>there yet, but do we move closer there? I mean,

0:12:10.000 --> 0:12:12.720
<v Speaker 1>what is the R and D Now that we see

0:12:12.720 --> 0:12:16.640
<v Speaker 1>a lot more evs coming out of global automakers, well,

0:12:16.679 --> 0:12:19.000
<v Speaker 1>you know, listen on the youth side once the vehicles

0:12:19.040 --> 0:12:21.040
<v Speaker 1>in the customer's hands. I mean, there are places like

0:12:21.080 --> 0:12:23.280
<v Speaker 1>the city of Seattle, for example, that has essentially a

0:12:23.360 --> 0:12:26.600
<v Speaker 1>zero carbon electricity grid because of investments they've made over

0:12:26.640 --> 0:12:29.400
<v Speaker 1>a long period time. California's conversion on a zero missions

0:12:29.440 --> 0:12:32.560
<v Speaker 1>grid as well in the next few years. So I

0:12:32.600 --> 0:12:34.959
<v Speaker 1>think from the use phase that sort of zero tailed

0:12:35.000 --> 0:12:37.560
<v Speaker 1>type emissions, even if you go upstream, that we're close

0:12:37.640 --> 0:12:39.559
<v Speaker 1>to being that already in many parts of the country.

0:12:40.000 --> 0:12:42.400
<v Speaker 1>You look at the vehicle from you know, the full

0:12:42.440 --> 0:12:44.760
<v Speaker 1>life cycle. That material is the extract from the ground

0:12:44.800 --> 0:12:48.880
<v Speaker 1>that manufacturing processes. We in terms of what we control,

0:12:48.920 --> 0:12:51.600
<v Speaker 1>we're working on that every day to reduce the carbon

0:12:51.640 --> 0:12:55.040
<v Speaker 1>intensity of all of those steps. Um, you know, we're

0:12:55.040 --> 0:12:57.040
<v Speaker 1>a ways away from that. As an industry and certainly

0:12:57.040 --> 0:12:59.760
<v Speaker 1>as a society. We've got to decarbonize in all of

0:12:59.800 --> 0:13:02.120
<v Speaker 1>the colmy and then we get in the conversations during

0:13:02.200 --> 0:13:05.439
<v Speaker 1>carbon pricing, which politically is sort of a third rail

0:13:05.600 --> 0:13:09.160
<v Speaker 1>right now. But I think we're heading a good direction.

0:13:09.200 --> 0:13:10.280
<v Speaker 1>We have a lot more work to do, but I

0:13:10.280 --> 0:13:13.600
<v Speaker 1>think we're farther along than some people might suggest. Listen,

0:13:13.640 --> 0:13:15.640
<v Speaker 1>this was so much fun. Please come back because we'd

0:13:15.679 --> 0:13:19.360
<v Speaker 1>love to continue this. Uh, your perspective and especially working

0:13:19.360 --> 0:13:22.640
<v Speaker 1>for a major global auto manufacturer, really gives us something

0:13:22.679 --> 0:13:25.079
<v Speaker 1>to think about. Spencer Reader, director of Government Affairs and

0:13:25.120 --> 0:13:29.079
<v Speaker 1>Sustainability at out of America, joining up Zoom from Sacramento, California.

0:13:29.120 --> 0:13:30.440
<v Speaker 1>We got to get him back. Maybe during the winter.

0:13:30.520 --> 0:13:33.880
<v Speaker 1>We can talk about telemark skiing too. Yeah, he's really

0:13:33.880 --> 0:13:38.199
<v Speaker 1>into that. If you check out his page on Twitter. Um,

0:13:38.240 --> 0:13:40.640
<v Speaker 1>that's it. That's a wrap a lot of big macro stories.

0:13:41.080 --> 0:13:43.240
<v Speaker 1>We've got some big earnings. IBM still down about three

0:13:43.280 --> 0:13:45.640
<v Speaker 1>point six percently after ours for Tim Stanavk and the

0:13:45.640 --> 0:13:48.439
<v Speaker 1>Hohl Bloomberg Business Week team on Carol Masser, this is

0:13:48.480 --> 0:13:49.000
<v Speaker 1>Bloomberg