Speaker 1: I'm proud of myself because I'm launching Forever Young Wine
Speaker 1: and it's like back to Skinny Girl, back to the
Speaker 1: beginning where I walk restaurant to restaurant, talk to managers
Speaker 1: people who don't know who I am, French restaurant owners
Speaker 1: and managers who do the wine buying, and they're very
Speaker 1: snooty about it. And Rose is so crowded. And my
Speaker 1: Forever Young Rose, thank god, got the highest rating in
Speaker 1: US history for this crew Class A, which is this
Speaker 1: elevated level of Rose. We have two price points, and
Speaker 1: the elevated price point only eighteen vineyards in the world
Speaker 1: can make it. So I'm like walking and pounding my
Speaker 1: chest because quite frankly, I'm the one who started this
Speaker 1: modern version of celebrity alcohol brands. So I also feel like, okay, great,
Speaker 1: all these other celebrities are in it. I did it first.
Speaker 1: I was the first woman to be in it, so
Speaker 1: I've paved the way for all of them. I exited
Speaker 1: with Skinny Girl and now I'm walking back in. But
Speaker 1: because i'm you know, I did this. I sold the company.
Speaker 1: I sold Skinny Girl cocktails over thirteen years ago. I'm
Speaker 1: not somebody who's still on the cover of Forbes magazine
Speaker 1: and in Hollywood reported that everyone knows, and I'm kind
Speaker 1: of trying to stake my claim and be like, listen,
Speaker 1: I started this fucking thing, so I have a right
Speaker 1: to be here. And I'm coming back, you know, fifteen
Speaker 1: years older, with an elevated product, not just a cute,
Speaker 1: whimsical product, with an elite, phenomenal wine, with a great story,
Speaker 1: with a great name, with a superb bottle, and we
Speaker 1: are going to try to fucking crush it again. And
Speaker 1: I think we're going to. I think we're going back
Speaker 1: in like we did the first time. So I'm very excited.
Speaker 1: I want to talk about Sophia Ritchie and this wedding
Speaker 1: that everybody is idealizing into this fairy tale. And while
Speaker 1: she's young and beautiful and looks perfect and her fashion
Speaker 1: was amazing and it was a Chanelle moment, and you
Speaker 1: know it was, it looked like a fairy tale, we
Speaker 1: don't know her, we don't know this man she married.
Speaker 1: And here's the fairytale. She was with Scott Disick, which
Speaker 1: definitely represents the bad boy that many of us have
Speaker 1: been with dating them on a roller coaster, the highs,
Speaker 1: the lows. It's exciting, but you feel like you have
Speaker 1: no seatbelt on. You're in a car with no brakes.
Speaker 1: You are breathless, and you don't feel like you're on
Speaker 1: solid ground. And she seemingly married a nice men. She
Speaker 1: Jewish guy named Elliott Grange converted for him and he's
Speaker 1: wealthy and he comes from a good family. And she
Speaker 1: has curated and planned with a team this rebrand and
Speaker 1: she has a new social media page and it's Chanelle
Speaker 1: and it's vogue and it's natural and it's fun and
Speaker 1: it's accessible and she's doing her makeup and a bathroom
Speaker 1: so we can I'll see it live and direct, and
Speaker 1: she's having fun and it's not orchestrated. And everyone is
Speaker 1: comparing it to the Kardashians that this is a new era,
Speaker 1: and everyone's talking about the new aesthetic is going to
Speaker 1: be understated, old money elegance, which is funny because everybody's
Speaker 1: acting like this is very accessible. When she got married
Speaker 1: at the Hotel dew Cap, I was there years ago
Speaker 1: and I'm going this summer with Paul. It's a very expensive,
Speaker 1: very exclusive, very elite place in the south of France,
Speaker 1: and it was a star studded wedding, and she's managing
Speaker 1: to execute this in a way where it seems accessible.
Speaker 1: But let's not get it twisted. It's not accessible now.
Speaker 1: No one can afford to, you know, to go there
Speaker 1: and dress like this and do that. It's not you know,
Speaker 1: for the masses. So I guess the lesson is there's
Speaker 1: a way to deliver elitism where people feel included. Gwyneth
Speaker 1: Paltrow has failed at it. She has made it seem
Speaker 1: like her noses up and it's not accessible, and that
Speaker 1: she doesn't speak to this average person. Somehow, Sophia Richie,
Speaker 1: who is in many ways more elite now than Gwyneth Paltrow,
Speaker 1: portrays to be, and she grew up with money. But
Speaker 1: somehow people are mad at Gwyneth Paltrow but excited about
Speaker 1: Sophia because of the platter that it came on, because
Speaker 1: of the team that orchestrated it, because of the way
Speaker 1: it's being distributed, because of the new TikTok page, and
Speaker 1: all of it is just different versions of an inaccessible
Speaker 1: fairy tale. But everybody idealizes it. And back in our day,
Speaker 1: we idealized Brad Pitt and Jennifer Aniston, we idealized Justin
Speaker 1: Bieber and Hayley Bieber. We don't know any of these people,
Speaker 1: and we idealize all of it. We idealize Kim and
Speaker 1: Kanye we athlete, we know them, we put them on
Speaker 1: a pedestal. We idealize, you know, sometimes Jennifer Lopez and
Speaker 1: Bret and Ben Affleck because they're getting back together on
Speaker 1: a lost love rekindled. We don't fucking know anything. We
Speaker 1: don't know what goes on with Machine Gun, Kelly and
Speaker 1: Megan Fox who people said was cheating, Travis Barker and
Speaker 1: Courtney Kardashian. We don't know these people. We don't know anything.
Speaker 1: It's the package that they're delivering it in. So Sophia
Speaker 1: Ritchie's package and delivery and team is smarter. Are we
Speaker 1: just respecting the marketing or are we actually thinking we
Speaker 1: know any more about the people because we don't, so
Speaker 1: we have to give credit to the business in the package.
Speaker 1: But why is that different than the actual package that
Speaker 1: Chanelle Blush comes in than a Nicks, you know, a
Speaker 1: Nix Blush. Why if what's inside is similar? How we
Speaker 1: don't know any different? Just the package is different. We
Speaker 1: don't know if Sophia Ritchie is a better or worse
Speaker 1: person than Gwyneth Paltrow or Jennifer Aniston or Hayley Beaver.
Speaker 1: We don't know her. We don't know. We just know
Speaker 1: the package that it's coming in, and we don't know.
Speaker 1: Maybe she's just smarter, We don't know. I love the
Speaker 1: package that's coming in and it's beautiful and to be respected,
Speaker 1: but we don't know. And you know this is talking
Speaker 1: about the Kardashians. I do know this. I do know
Speaker 1: that the Kardashians brand and package and the way it's
Speaker 1: delivered is fuck you. You can't afford it. You can
Speaker 1: just buy a lipgloss to try to aspire to have
Speaker 1: it and to enter into this. This is dripping new money.
Speaker 1: We make our cars silver and Swede and pink, and
Speaker 1: we just dangle and drip the money. We tell you
Speaker 1: that the inside of our plane is airmes we go,
Speaker 1: and we rent Marilyn Monroe's inaccessible dress. We are fuck
Speaker 1: you rich. Our aesthetic is fuck you new money rich.
Speaker 1: And you will never attain this waste to these extensions,
Speaker 1: these lashes, this face, this beat with the makeup. You
Speaker 1: can just buy into it by buying a lip gloss
Speaker 1: or a pair of shapewear undies that are gonna suck
Speaker 1: you in, but you don't get to participate. We're not
Speaker 1: gonna give it to you for free. We're not gonna
Speaker 1: give you photos and our routine for free. You got
Speaker 1: to go somewhere and subscribe to it. Chris Jenner has
Speaker 1: to decide when you're gonna get the baby name. Chris
Speaker 1: Jenner is gonna spread out the announcements of relationships, babies, divorces, affairs,
Speaker 1: celebrity entanglements, and what goes on on an episode. She's
Speaker 1: going to slowly give it to you on an ivy
Speaker 1: drip as she deems profitable. And Sophia Richie is going
Speaker 1: to give it all and connect with this audience live
Speaker 1: and direct so we feel like we're connected to it.
Speaker 1: Chris Jenner is going to parse it out as she
Speaker 1: sees fit. She's gonna give some over here to TMZ,
Speaker 1: She's gonna give some to E so she makes sure
Speaker 1: that the headlines are all positive for her. She's gonna
Speaker 1: sell some here, sell some there, detract from this there.
Speaker 1: She's got to make sure that she's gonna fucking spread
Speaker 1: that shit around in an orchestrated manner where Sofia Richie
Speaker 1: is going to do attainable wealth, seemingly accessible wealth in
Speaker 1: real time as she gives us her makeup tips and routine.
Speaker 1: We get to be there with her. We get to
Speaker 1: be there with her, even though it's no more attainable
Speaker 1: than Kim Kardashian. It's simply a different esthetic. But it
Speaker 1: just doesn't seem as manipulated. It doesn't seem as take
Speaker 1: every fucking penny off the floor. It seems more fun,
Speaker 1: like she's having fun. It doesn't seem like it has
Speaker 1: to be perfect, and it doesn't seem like it says
Speaker 1: fuck you. This is new money. Frankly, Sofia Richie was
Speaker 1: born into money, but so is Gwyneth Paltrow. So here
Speaker 1: are three very different ways of delivering wealth, Gwyneth Paltrow,
Speaker 1: Sofia Richie, Kim Kardashian, three very different ways of delivering
Speaker 1: unattainable wealth. But yet it's coming off differently. It's hitting off,
Speaker 1: it's hitting different. Gwyneth's wealth is hitting as very intimidating,
Speaker 1: very unrelatable Shia Gauasha Asie micro needling, bone broth. That's
Speaker 1: Gwyneth Kim Kardashian. And Kylie Jenner and Chloe and Courtney
Speaker 1: and the car Jenner's. Their wealth is coming off. Fuck you,
Speaker 1: I'm rich. You're not. You'll never come close to whatever
Speaker 1: this is. Sophia Richie's wealth is coming off. As it's understated,
Speaker 1: I was born into it. I'm entirely comfortable with it.
Speaker 1: I don't have a ton to prove, but I'm going
Speaker 1: to maximize my moment, and I'm going to do it
Speaker 1: in an elegant way, and I'm going to lean into
Speaker 1: this new wealthy marriage in a different way than my
Speaker 1: bad boy era.