1 00:00:11,560 --> 00:00:13,920 Speaker 1: I'm proud of myself because I'm launching Forever Young Wine 2 00:00:13,920 --> 00:00:16,200 Speaker 1: and it's like back to Skinny Girl, back to the 3 00:00:16,200 --> 00:00:19,360 Speaker 1: beginning where I walk restaurant to restaurant, talk to managers 4 00:00:19,360 --> 00:00:22,479 Speaker 1: people who don't know who I am, French restaurant owners 5 00:00:22,480 --> 00:00:25,040 Speaker 1: and managers who do the wine buying, and they're very 6 00:00:25,079 --> 00:00:28,400 Speaker 1: snooty about it. And Rose is so crowded. And my 7 00:00:28,480 --> 00:00:32,680 Speaker 1: Forever Young Rose, thank god, got the highest rating in 8 00:00:32,840 --> 00:00:36,559 Speaker 1: US history for this crew Class A, which is this 9 00:00:36,800 --> 00:00:40,440 Speaker 1: elevated level of Rose. We have two price points, and 10 00:00:40,440 --> 00:00:44,080 Speaker 1: the elevated price point only eighteen vineyards in the world 11 00:00:44,200 --> 00:00:46,400 Speaker 1: can make it. So I'm like walking and pounding my 12 00:00:46,520 --> 00:00:50,559 Speaker 1: chest because quite frankly, I'm the one who started this 13 00:00:50,760 --> 00:00:56,240 Speaker 1: modern version of celebrity alcohol brands. So I also feel like, okay, great, 14 00:00:56,360 --> 00:00:58,920 Speaker 1: all these other celebrities are in it. I did it first. 15 00:00:59,320 --> 00:01:01,240 Speaker 1: I was the first woman to be in it, so 16 00:01:01,520 --> 00:01:04,280 Speaker 1: I've paved the way for all of them. I exited 17 00:01:04,280 --> 00:01:07,000 Speaker 1: with Skinny Girl and now I'm walking back in. But 18 00:01:07,160 --> 00:01:09,959 Speaker 1: because i'm you know, I did this. I sold the company. 19 00:01:10,000 --> 00:01:13,480 Speaker 1: I sold Skinny Girl cocktails over thirteen years ago. I'm 20 00:01:13,520 --> 00:01:16,080 Speaker 1: not somebody who's still on the cover of Forbes magazine 21 00:01:16,360 --> 00:01:18,800 Speaker 1: and in Hollywood reported that everyone knows, and I'm kind 22 00:01:18,800 --> 00:01:20,919 Speaker 1: of trying to stake my claim and be like, listen, 23 00:01:21,240 --> 00:01:23,600 Speaker 1: I started this fucking thing, so I have a right 24 00:01:23,640 --> 00:01:27,480 Speaker 1: to be here. And I'm coming back, you know, fifteen 25 00:01:27,560 --> 00:01:31,039 Speaker 1: years older, with an elevated product, not just a cute, 26 00:01:31,080 --> 00:01:35,880 Speaker 1: whimsical product, with an elite, phenomenal wine, with a great story, 27 00:01:35,880 --> 00:01:38,320 Speaker 1: with a great name, with a superb bottle, and we 28 00:01:38,360 --> 00:01:40,200 Speaker 1: are going to try to fucking crush it again. And 29 00:01:40,240 --> 00:01:42,320 Speaker 1: I think we're going to. I think we're going back 30 00:01:42,360 --> 00:01:44,959 Speaker 1: in like we did the first time. So I'm very excited. 31 00:01:57,240 --> 00:01:59,840 Speaker 1: I want to talk about Sophia Ritchie and this wedding 32 00:02:00,200 --> 00:02:03,559 Speaker 1: that everybody is idealizing into this fairy tale. And while 33 00:02:03,600 --> 00:02:06,760 Speaker 1: she's young and beautiful and looks perfect and her fashion 34 00:02:06,840 --> 00:02:10,520 Speaker 1: was amazing and it was a Chanelle moment, and you 35 00:02:10,560 --> 00:02:13,200 Speaker 1: know it was, it looked like a fairy tale, we 36 00:02:13,360 --> 00:02:15,880 Speaker 1: don't know her, we don't know this man she married. 37 00:02:16,200 --> 00:02:19,360 Speaker 1: And here's the fairytale. She was with Scott Disick, which 38 00:02:19,440 --> 00:02:22,720 Speaker 1: definitely represents the bad boy that many of us have 39 00:02:22,840 --> 00:02:25,840 Speaker 1: been with dating them on a roller coaster, the highs, 40 00:02:25,880 --> 00:02:28,160 Speaker 1: the lows. It's exciting, but you feel like you have 41 00:02:28,200 --> 00:02:30,520 Speaker 1: no seatbelt on. You're in a car with no brakes. 42 00:02:30,880 --> 00:02:33,600 Speaker 1: You are breathless, and you don't feel like you're on 43 00:02:33,680 --> 00:02:37,000 Speaker 1: solid ground. And she seemingly married a nice men. She 44 00:02:37,280 --> 00:02:41,959 Speaker 1: Jewish guy named Elliott Grange converted for him and he's 45 00:02:42,000 --> 00:02:44,440 Speaker 1: wealthy and he comes from a good family. And she 46 00:02:44,600 --> 00:02:49,360 Speaker 1: has curated and planned with a team this rebrand and 47 00:02:49,400 --> 00:02:53,440 Speaker 1: she has a new social media page and it's Chanelle 48 00:02:53,639 --> 00:02:56,600 Speaker 1: and it's vogue and it's natural and it's fun and 49 00:02:56,639 --> 00:02:59,640 Speaker 1: it's accessible and she's doing her makeup and a bathroom 50 00:02:59,639 --> 00:03:02,000 Speaker 1: so we can I'll see it live and direct, and 51 00:03:02,040 --> 00:03:06,160 Speaker 1: she's having fun and it's not orchestrated. And everyone is 52 00:03:06,160 --> 00:03:09,040 Speaker 1: comparing it to the Kardashians that this is a new era, 53 00:03:09,480 --> 00:03:11,720 Speaker 1: and everyone's talking about the new aesthetic is going to 54 00:03:11,760 --> 00:03:17,200 Speaker 1: be understated, old money elegance, which is funny because everybody's 55 00:03:17,240 --> 00:03:20,400 Speaker 1: acting like this is very accessible. When she got married 56 00:03:20,400 --> 00:03:22,480 Speaker 1: at the Hotel dew Cap, I was there years ago 57 00:03:22,560 --> 00:03:27,120 Speaker 1: and I'm going this summer with Paul. It's a very expensive, 58 00:03:27,360 --> 00:03:32,240 Speaker 1: very exclusive, very elite place in the south of France, 59 00:03:32,720 --> 00:03:35,840 Speaker 1: and it was a star studded wedding, and she's managing 60 00:03:35,880 --> 00:03:38,160 Speaker 1: to execute this in a way where it seems accessible. 61 00:03:38,400 --> 00:03:41,520 Speaker 1: But let's not get it twisted. It's not accessible now. 62 00:03:41,600 --> 00:03:43,360 Speaker 1: No one can afford to, you know, to go there 63 00:03:43,400 --> 00:03:45,520 Speaker 1: and dress like this and do that. It's not you know, 64 00:03:45,880 --> 00:03:49,440 Speaker 1: for the masses. So I guess the lesson is there's 65 00:03:49,480 --> 00:03:56,040 Speaker 1: a way to deliver elitism where people feel included. Gwyneth 66 00:03:56,080 --> 00:03:59,000 Speaker 1: Paltrow has failed at it. She has made it seem 67 00:03:59,040 --> 00:04:01,680 Speaker 1: like her noses up and it's not accessible, and that 68 00:04:01,720 --> 00:04:07,160 Speaker 1: she doesn't speak to this average person. Somehow, Sophia Richie, 69 00:04:07,440 --> 00:04:12,080 Speaker 1: who is in many ways more elite now than Gwyneth Paltrow, 70 00:04:13,880 --> 00:04:16,919 Speaker 1: portrays to be, and she grew up with money. But 71 00:04:17,000 --> 00:04:19,839 Speaker 1: somehow people are mad at Gwyneth Paltrow but excited about 72 00:04:19,839 --> 00:04:22,320 Speaker 1: Sophia because of the platter that it came on, because 73 00:04:22,320 --> 00:04:24,839 Speaker 1: of the team that orchestrated it, because of the way 74 00:04:25,200 --> 00:04:28,680 Speaker 1: it's being distributed, because of the new TikTok page, and 75 00:04:28,839 --> 00:04:31,720 Speaker 1: all of it is just different versions of an inaccessible 76 00:04:31,760 --> 00:04:35,479 Speaker 1: fairy tale. But everybody idealizes it. And back in our day, 77 00:04:35,520 --> 00:04:40,280 Speaker 1: we idealized Brad Pitt and Jennifer Aniston, we idealized Justin 78 00:04:40,320 --> 00:04:43,919 Speaker 1: Bieber and Hayley Bieber. We don't know any of these people, 79 00:04:43,920 --> 00:04:46,520 Speaker 1: and we idealize all of it. We idealize Kim and 80 00:04:46,560 --> 00:04:49,080 Speaker 1: Kanye we athlete, we know them, we put them on 81 00:04:49,120 --> 00:04:53,359 Speaker 1: a pedestal. We idealize, you know, sometimes Jennifer Lopez and 82 00:04:53,480 --> 00:04:56,279 Speaker 1: Bret and Ben Affleck because they're getting back together on 83 00:04:56,320 --> 00:05:00,440 Speaker 1: a lost love rekindled. We don't fucking know anything. We 84 00:05:00,520 --> 00:05:02,599 Speaker 1: don't know what goes on with Machine Gun, Kelly and 85 00:05:02,640 --> 00:05:06,080 Speaker 1: Megan Fox who people said was cheating, Travis Barker and 86 00:05:06,200 --> 00:05:10,240 Speaker 1: Courtney Kardashian. We don't know these people. We don't know anything. 87 00:05:10,279 --> 00:05:13,040 Speaker 1: It's the package that they're delivering it in. So Sophia 88 00:05:13,279 --> 00:05:18,520 Speaker 1: Ritchie's package and delivery and team is smarter. Are we 89 00:05:18,640 --> 00:05:21,760 Speaker 1: just respecting the marketing or are we actually thinking we 90 00:05:21,839 --> 00:05:24,279 Speaker 1: know any more about the people because we don't, so 91 00:05:24,320 --> 00:05:26,560 Speaker 1: we have to give credit to the business in the package. 92 00:05:26,600 --> 00:05:30,400 Speaker 1: But why is that different than the actual package that 93 00:05:30,480 --> 00:05:33,960 Speaker 1: Chanelle Blush comes in than a Nicks, you know, a 94 00:05:34,080 --> 00:05:39,080 Speaker 1: Nix Blush. Why if what's inside is similar? How we 95 00:05:39,120 --> 00:05:41,960 Speaker 1: don't know any different? Just the package is different. We 96 00:05:42,000 --> 00:05:44,120 Speaker 1: don't know if Sophia Ritchie is a better or worse 97 00:05:44,160 --> 00:05:47,440 Speaker 1: person than Gwyneth Paltrow or Jennifer Aniston or Hayley Beaver. 98 00:05:47,560 --> 00:05:50,599 Speaker 1: We don't know her. We don't know. We just know 99 00:05:50,680 --> 00:05:53,479 Speaker 1: the package that it's coming in, and we don't know. 100 00:05:53,560 --> 00:05:56,240 Speaker 1: Maybe she's just smarter, We don't know. I love the 101 00:05:56,279 --> 00:05:59,200 Speaker 1: package that's coming in and it's beautiful and to be respected, 102 00:05:59,200 --> 00:06:02,800 Speaker 1: but we don't know. And you know this is talking 103 00:06:02,839 --> 00:06:05,960 Speaker 1: about the Kardashians. I do know this. I do know 104 00:06:06,080 --> 00:06:10,200 Speaker 1: that the Kardashians brand and package and the way it's 105 00:06:10,240 --> 00:06:12,920 Speaker 1: delivered is fuck you. You can't afford it. You can 106 00:06:13,000 --> 00:06:15,840 Speaker 1: just buy a lipgloss to try to aspire to have 107 00:06:15,920 --> 00:06:19,600 Speaker 1: it and to enter into this. This is dripping new money. 108 00:06:20,200 --> 00:06:26,440 Speaker 1: We make our cars silver and Swede and pink, and 109 00:06:26,560 --> 00:06:31,840 Speaker 1: we just dangle and drip the money. We tell you 110 00:06:31,880 --> 00:06:35,880 Speaker 1: that the inside of our plane is airmes we go, 111 00:06:36,000 --> 00:06:42,800 Speaker 1: and we rent Marilyn Monroe's inaccessible dress. We are fuck 112 00:06:42,880 --> 00:06:46,760 Speaker 1: you rich. Our aesthetic is fuck you new money rich. 113 00:06:47,400 --> 00:06:50,760 Speaker 1: And you will never attain this waste to these extensions, 114 00:06:50,800 --> 00:06:55,880 Speaker 1: these lashes, this face, this beat with the makeup. You 115 00:06:55,920 --> 00:06:59,240 Speaker 1: can just buy into it by buying a lip gloss 116 00:06:59,440 --> 00:07:02,760 Speaker 1: or a pair of shapewear undies that are gonna suck 117 00:07:02,800 --> 00:07:06,040 Speaker 1: you in, but you don't get to participate. We're not 118 00:07:06,040 --> 00:07:08,479 Speaker 1: gonna give it to you for free. We're not gonna 119 00:07:08,520 --> 00:07:12,960 Speaker 1: give you photos and our routine for free. You got 120 00:07:12,960 --> 00:07:15,960 Speaker 1: to go somewhere and subscribe to it. Chris Jenner has 121 00:07:15,960 --> 00:07:18,760 Speaker 1: to decide when you're gonna get the baby name. Chris 122 00:07:18,880 --> 00:07:25,000 Speaker 1: Jenner is gonna spread out the announcements of relationships, babies, divorces, affairs, 123 00:07:25,440 --> 00:07:29,640 Speaker 1: celebrity entanglements, and what goes on on an episode. She's 124 00:07:29,680 --> 00:07:32,360 Speaker 1: going to slowly give it to you on an ivy 125 00:07:32,520 --> 00:07:37,680 Speaker 1: drip as she deems profitable. And Sophia Richie is going 126 00:07:37,760 --> 00:07:42,080 Speaker 1: to give it all and connect with this audience live 127 00:07:42,120 --> 00:07:44,960 Speaker 1: and direct so we feel like we're connected to it. 128 00:07:45,480 --> 00:07:48,240 Speaker 1: Chris Jenner is going to parse it out as she 129 00:07:48,320 --> 00:07:50,880 Speaker 1: sees fit. She's gonna give some over here to TMZ, 130 00:07:51,040 --> 00:07:53,360 Speaker 1: She's gonna give some to E so she makes sure 131 00:07:53,360 --> 00:07:55,760 Speaker 1: that the headlines are all positive for her. She's gonna 132 00:07:55,760 --> 00:07:59,280 Speaker 1: sell some here, sell some there, detract from this there. 133 00:08:00,240 --> 00:08:03,040 Speaker 1: She's got to make sure that she's gonna fucking spread 134 00:08:03,080 --> 00:08:07,040 Speaker 1: that shit around in an orchestrated manner where Sofia Richie 135 00:08:07,360 --> 00:08:11,880 Speaker 1: is going to do attainable wealth, seemingly accessible wealth in 136 00:08:12,000 --> 00:08:15,920 Speaker 1: real time as she gives us her makeup tips and routine. 137 00:08:15,920 --> 00:08:18,480 Speaker 1: We get to be there with her. We get to 138 00:08:18,480 --> 00:08:20,920 Speaker 1: be there with her, even though it's no more attainable 139 00:08:21,440 --> 00:08:25,520 Speaker 1: than Kim Kardashian. It's simply a different esthetic. But it 140 00:08:25,720 --> 00:08:29,480 Speaker 1: just doesn't seem as manipulated. It doesn't seem as take 141 00:08:29,640 --> 00:08:32,560 Speaker 1: every fucking penny off the floor. It seems more fun, 142 00:08:32,600 --> 00:08:34,959 Speaker 1: like she's having fun. It doesn't seem like it has 143 00:08:35,000 --> 00:08:38,000 Speaker 1: to be perfect, and it doesn't seem like it says 144 00:08:38,120 --> 00:08:41,520 Speaker 1: fuck you. This is new money. Frankly, Sofia Richie was 145 00:08:41,559 --> 00:08:45,199 Speaker 1: born into money, but so is Gwyneth Paltrow. So here 146 00:08:45,240 --> 00:08:49,160 Speaker 1: are three very different ways of delivering wealth, Gwyneth Paltrow, 147 00:08:49,400 --> 00:08:55,280 Speaker 1: Sofia Richie, Kim Kardashian, three very different ways of delivering 148 00:08:56,000 --> 00:09:01,280 Speaker 1: unattainable wealth. But yet it's coming off differently. It's hitting off, 149 00:09:01,360 --> 00:09:08,679 Speaker 1: it's hitting different. Gwyneth's wealth is hitting as very intimidating, 150 00:09:09,880 --> 00:09:18,839 Speaker 1: very unrelatable Shia Gauasha Asie micro needling, bone broth. That's 151 00:09:18,920 --> 00:09:23,920 Speaker 1: Gwyneth Kim Kardashian. And Kylie Jenner and Chloe and Courtney 152 00:09:23,960 --> 00:09:27,760 Speaker 1: and the car Jenner's. Their wealth is coming off. Fuck you, 153 00:09:28,360 --> 00:09:33,240 Speaker 1: I'm rich. You're not. You'll never come close to whatever 154 00:09:33,280 --> 00:09:38,480 Speaker 1: this is. Sophia Richie's wealth is coming off. As it's understated, 155 00:09:38,559 --> 00:09:41,959 Speaker 1: I was born into it. I'm entirely comfortable with it. 156 00:09:42,480 --> 00:09:45,920 Speaker 1: I don't have a ton to prove, but I'm going 157 00:09:46,000 --> 00:09:48,880 Speaker 1: to maximize my moment, and I'm going to do it 158 00:09:48,920 --> 00:09:52,319 Speaker 1: in an elegant way, and I'm going to lean into 159 00:09:52,400 --> 00:09:56,680 Speaker 1: this new wealthy marriage in a different way than my 160 00:09:56,840 --> 00:09:57,600 Speaker 1: bad boy era.