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Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. Welcome back to the deal.

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Speaker 2: I'm Jason Kelly, I'm Alex Rodriguez, and coming up Emmanuel Acho.

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Speaker 3: He played in the NFL. He knows a lot about

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Speaker 3: the business of big football. He is a media personality.

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Speaker 3: He's got a new show called Speakeasy. We're going to

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Speaker 3: get into all of it.

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Speaker 2: He is the perfect guest. I'm so excited Jason when

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Speaker 2: we came over with the show a couple of years ago.

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Speaker 2: He is the epitome of what we were thinking about

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Speaker 2: sports media culture. He speaks at a very high level.

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Speaker 2: He's also going to tell us why the NFL is

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Speaker 2: king and getting bigger and bigger.

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Speaker 3: He brings a lot of energy, So get ready. Coming up,

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Speaker 3: Emmanuel Acho. We're here in Los Angeles with Emmanuel Acho,

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Speaker 3: someone Alex who, when we think about this show, is

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Speaker 3: just right there, right at this intersection that we love

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Speaker 3: of business, sports and culture, in part because of the NFL.

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Speaker 3: So first of all, welcome, thank you. We're so happy

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Speaker 3: to have you here.

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Speaker 2: Glad to be here. Yeah, so great to have you

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Speaker 2: in the show. My first question right off the top

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Speaker 2: has to be the NFL. Now I'm coming from the

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Speaker 2: lens of I'm right in the midst of my October

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Speaker 2: media with Fox and doing my coverage for the playoffs

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Speaker 2: and World Series and everything the NFL does. It works

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Speaker 2: big now. I remember in two thousand and four when

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Speaker 2: we play the Red Sox, we were getting twenty five thirty

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Speaker 2: thirty five million people watching. Today is a fraction of that.

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Speaker 2: The NFL keeps getting bigger, so you're like ten x

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Speaker 2: bigger than us. What is the secret sauce of the

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Speaker 2: NFL magic? What is it?

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Speaker 1: I think the biggest thing is the NFL never overextended.

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Speaker 1: The NFL made sure like as the viewers grew, it

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Speaker 1: extended the games in parallel to the viewers growing. I

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Speaker 1: think the NFL, probably better than any other sports industry,

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Speaker 1: has matched demand with supply. Is you could suggest the MLB,

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Speaker 1: You could suggest the NBA. So much supply but not

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Speaker 1: necessarily that much demand. Like eighty two NBA games, we

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Speaker 1: don't watch all of them anymore. Baseball now we obviously

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Speaker 1: care in October. But the dilemma is, there's so much

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Speaker 1: supply it doesn't directly correlate to the demand. Where's the

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Speaker 1: NFL bro when you only have sixteen of them, and

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Speaker 1: now there's seventeen of them as of the last four years.

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Speaker 1: Everyone matters, and I think what's missed and not talked

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Speaker 1: about enough is fans are a reflection of the players.

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Speaker 1: If the players care, the fans care. If the players

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Speaker 1: don't care, the fans don't care. In the NFL, all

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Speaker 1: of the players care about every single game, in part

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Speaker 1: because our contracts aren't guaranteed. In secondary part, there's only

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Speaker 1: so many games. The fan is simply a mirror, and

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Speaker 1: whatever the player does, the fan reflects back onto the player.

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Speaker 1: And that's I would suggest, the secret sauce of the NFL.

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Speaker 3: To that point about scarcity, the fascinating that the NFL is.

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Speaker 3: It still finds all these ways to be in our

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Speaker 3: lives all the time. So you're right, You're totally right.

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Speaker 3: Seventeen games and yet the NFL draft, the NFL combat

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Speaker 3: like it has become like all this psych yeah, really

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Speaker 3: really rich content. So how are they doing that? Right?

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Speaker 1: The NFL has done a great job making everything feel big.

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Speaker 1: The NFL draft. It used to be in what Radio

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Speaker 1: City Music Hall that felt big, and then when the

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Speaker 1: deal with Radio City Music Hall fell apart, they were like,

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Speaker 1: you know what, we're going to make it a spectacle.

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Speaker 1: We're going to move from one city to another, and

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Speaker 1: they've done a great job of not going to cities

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Speaker 1: with a lot of distractions, make them feel iconic. Super Bowl,

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Speaker 1: you're gonna have a megastar celebrity performing there. We joke

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Speaker 1: half the time that it's a Beyonce concert at a

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Speaker 1: football game, right, you know what I mean? Like, I

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Speaker 1: think the NFL does such a good job making it

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Speaker 1: feel big. But then again, when you have less events,

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Speaker 1: you can make them all feel big. Yeah, you can't

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Speaker 1: make every baseball game feel big. It's too many of them.

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Speaker 3: That's such an interesting point about the I mean the

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Speaker 3: halftime show. It's like, you know, bad Bunny being announced

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Speaker 3: to perform, like dominated the news cycle for like.

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Speaker 1: Three greats And think about for a second last year's

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Speaker 1: Super Bowl. It leveraged a cultural beef that had nothing

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Speaker 1: to do with the sport of football. Right, It had

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Speaker 1: nothing to do Kendrick exactly right. Like, it leveraged a

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Speaker 1: completely different entity than the actual game itself, which we

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Speaker 1: don't see that often enough in other sports.

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Speaker 2: Well, I'll give you the best one. That's been the

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Speaker 2: biggest number we've done over the last fifty years, it's

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Speaker 2: been Will Series nine, Game two. Right before the game,

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Speaker 2: here comes Alisha Keys and jay z Empire state of mind.

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Speaker 2: The song was very much synonymous with our season and

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Speaker 2: that team. But it was a magical moment and we've

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Speaker 2: never done it again since last year with I think

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Speaker 2: it was a was it a fajoe and.

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Speaker 1: Yes, But that's a really good point. I think if

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Speaker 1: you can find a way to leverage another industry or

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Speaker 1: to somebody else's success, that I think is how you

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Speaker 1: can create more success. There's not enough like discussion outside

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Speaker 1: of the games, the sports shows that are going on

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Speaker 1: daily that are driving people because of storylines. Caitlin Clark,

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Speaker 1: a Derreese. You have heroes, you have villains. You have

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Speaker 1: villains to some you have heroes to others. That drives viewership.

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Speaker 1: Caitlyn's a great basketball player. It's not that alone. It's

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Speaker 1: the storylines. And I think in baseball last year it

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Speaker 1: was popping because we had or we had Yankees, Dodgers.

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Speaker 1: If you have storylines, you had iconic franchises, iconic brands,

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Speaker 1: you had show Hey, you had Judge. You have storylines.

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Speaker 1: I don't think we have that enough in baseball, and

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Speaker 1: I don't think we have that enough in basketball either,

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Speaker 1: because everybody's also all buddy buddy in basketball.

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Speaker 3: Yeah, before we move in from the NFL, I have

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Speaker 3: to ask you about sort of one of the mega

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Speaker 3: sort of deal points, which is new money coming in

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Speaker 3: private equity ownership. You know, this is Bloomberg, after all,

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Speaker 3: we look so much at that devaluation sort of just

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Speaker 3: I mean, climbing and climbing. What do you make of

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Speaker 3: money coming in as a former player, as someone who

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Speaker 3: watches this game so closely, what's the net effect that

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Speaker 3: it's having.

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Speaker 1: I'm looking at everything from a player standpoint first and foremost,

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Speaker 1: and so one of the contracts are going crazy, Yeah,

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Speaker 1: you know what I mean. Like back in the day

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Speaker 1: when I was leaving the NFL in twenty fifteen, highest

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Speaker 1: paid players were probably making twenty five twenty six million

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Speaker 1: dollars a year. Jimmy Garoppolo went to the forty nine

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Speaker 1: ers and was the highest paid quarterback I believe at

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Speaker 1: twenty eight million dollars a year. Now Dak Prescott's making

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Speaker 1: sixty million dollars a year, you.

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Speaker 3: Know what I mean.

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Speaker 1: So the very first thing I'd take ten that is

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Speaker 1: is just the number in the contracts. The second thing

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Speaker 1: is eventually there's going to be a rub, and there's

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Speaker 1: going to be a rub because at the point in

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Speaker 1: time you have that new CBA and players are going

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Speaker 1: to start to look around and say, hold on a second, now,

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Speaker 1: all these billions of dollars in TV revenue, I want mine.

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Speaker 1: And so that's the second thing. Always looking from a

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Speaker 1: player's perspective at the rub. But I think lastly, it's

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Speaker 1: cool to see the NFL continuing to grow at such

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Speaker 1: an exptal rate, and now I just want to see, like,

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Speaker 1: how can we get more diversity and ownership.

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Speaker 2: And what do you suggest for that?

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Speaker 3: Man.

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Speaker 1: The first thing is I love how people are pulling together.

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Speaker 1: It's no longer just like one family and y'all are

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Speaker 1: exclusively owning it. I love how it's like, hey, no,

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Speaker 1: we're going to bring in this office and this office

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Speaker 1: might have a couple different names on it.

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Speaker 2: I mean, one of my great mentors is Jerry Reinsdorf.

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Speaker 2: The days of him buying the Bulls for sixteen million

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Speaker 2: and the White Sex for nineteen are long gone. I mean,

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Speaker 2: these numbers are getting so big that you need groups

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Speaker 2: to come.

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Speaker 1: You need groups. And I also think now athletes can

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Speaker 1: know it's possible. You know what I mean what you've

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Speaker 1: done with Minnesota. Now athletes can know it's possible. Before

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Speaker 1: you can ever be something, you got to see something

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Speaker 1: you feel. Me like, thinking about owning a team's what how?

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Speaker 1: But now that we've seen different athletes do it, even

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Speaker 1: you know, I'm trying to do different things by owning

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Speaker 1: different with WNBA teams and getting in different groups to

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Speaker 1: own WNBA teams because I'm like, now that I've seen

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Speaker 1: different individuals do it, all right, Acha, like it's possible,

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Speaker 1: go make it possible for you.

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Speaker 3: So ownership is on your.

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Speaker 1: Wishless, absolutely, but it has to be intelligent ownership to

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Speaker 1: your point.

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Speaker 2: I mean, the reason why I'm an owner today is

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Speaker 2: because of Magic Johnson. I grew up in an environment

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Speaker 2: where it was men of color were either street or

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Speaker 2: they were athletes, and I wanted to be an athlete.

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Speaker 2: Magic was the first one that I said, Oh wow,

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Speaker 2: here's a man of color who is wear little short

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Speaker 2: shorts in the court and then wears a pinch ripe

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Speaker 2: suit in the boardroom and is a Hall of Famer

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Speaker 2: in both. If he can do it, why not me

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Speaker 2: and that woke me up for that.

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Speaker 1: That's beautiful because I think especially people of color and

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Speaker 1: all people. But speaking me individually, I've seen different things.

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Speaker 1: The reason my first email no longer active so I

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Speaker 1: can't get spammed was Nigerian Nightmare. Oh wait at yahoo

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Speaker 1: dot com because Christian Koye, running back for the Chiefs,

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Speaker 1: went by the Nigerian Nightmare. And my parents are Nigerian.

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Speaker 1: I'm Nigerian, and so I saw that and I said, okay,

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Speaker 1: I want to be that. And the same I believe

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Speaker 1: can be applied in business. The same has been applied

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Speaker 1: in TV. And everything I'm doing now is like wait,

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Speaker 1: once you see it, you can be it now. The

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Speaker 1: trick is you don't just have to see it in

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Speaker 1: one specific industry.

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Speaker 3: Right.

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Speaker 1: You didn't say I'm going to go on an NFL team. Hell,

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Speaker 1: you went to basketball, went to you know what I mean.

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Speaker 1: You went to all these different things. So seeing it

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Speaker 1: is so so so important.

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Speaker 3: Yeah. So I want to go back to football for

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Speaker 3: a second if we can. And speaking of money, University

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Speaker 3: of Texas college football, we are. I think it's fair

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Speaker 3: to say Alex obsessed with college football. Help us understand this.

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Speaker 3: I mean you're watching this so closely, you're watching it

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Speaker 3: through your alma mater, especially Texas arch manning that whole scene,

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Speaker 3: how do you start to unpack the business that is

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Speaker 3: big time college football at this point.

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Speaker 1: I remember being in high school and my senior year

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Speaker 1: in high school, somebody that was in the NFL walked

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Speaker 1: up to me and he said, enjoy this last game,

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Speaker 1: because this is the last time you'll get to play

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Speaker 1: for fun once you leave here. It's a business. And

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Speaker 1: that was before NIL was even involved. Now I will

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Speaker 1: say this and I yell. Without the restriction of the

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Speaker 1: transfer portal in my mid I have ruined college football.

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Speaker 1: I do believe college football was always an unofficial business.

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Speaker 1: So make it official so the players can get paid.

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Speaker 1: I went back to University of Texas two years after

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Speaker 1: I graduated. I walked into the co op that's where

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Speaker 1: they sell different gear in jerseys, and I saw an

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Speaker 1: eighteen jersey by an eighty one jersey. What the hell

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Speaker 1: you see an eighteen by an eighty one jersey in

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Speaker 1: the co op? Oh Emanualatcho War number eighteen in sam

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Speaker 1: Watcho War number eighty one. They were selling our jerseys

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Speaker 1: without selling our jerseys I'm not getting no profit from it.

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Speaker 1: My brother and I took a picture by it. I

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Speaker 1: still have it to the stay in caase and you

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Speaker 1: need follow lawsuit. So like, I'm not getting no money

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Speaker 1: from that. And so I love now that players can

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Speaker 1: actually be compensated for their name, for their image, for

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Speaker 1: their likeness, because people don't realize I couldn't work in college,

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Speaker 1: because if you work in college, you could end up

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Speaker 1: getting sued in the event you get paid, and they

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Speaker 1: start to look into where you're getting paid more than

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Speaker 1: what you're working for. So now athletes aren't even allowed

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Speaker 1: to work period, whether you're working right or working unjustly.

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Speaker 1: So I like what the NIL is doing, however, and

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Speaker 1: I yell without restrictions in the transfer portal have completely

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Speaker 1: perverted college football.

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Speaker 3: Because essentially it's unlimited free agency and you're just getting

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Speaker 3: bit up and you see, I mean, you watch a game,

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Speaker 3: even the broadcasters, they're like, this guy started here, then

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Speaker 3: he went here, then he went here, then he I mean,

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Speaker 3: it's often two, three, four teams that a player has

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Speaker 3: played for. Is the solution to restrict the portal?

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Speaker 1: How do you fix this? You restrict a portal, you

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Speaker 1: fix everything, Because once you restrict a portal, once you

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Speaker 1: go somewhere, you need to stay at that place at

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Speaker 1: least four a year. And if you transfer, there has

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Speaker 1: to be some restrictions. As you sit out a year,

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Speaker 1: you sit out two years. That's how it was when

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Speaker 1: I was in college. If you transfer within the conference,

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Speaker 1: you got to sit two years. If you transfer out

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Speaker 1: of conference, you got to sit a year. You ain't

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Speaker 1: going nowhere, a rod, you ain't going nowhere. JK. You

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Speaker 1: sit in your butt at Texas and you better learn

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Speaker 1: how to get on the field. And so that's what

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Speaker 1: I think needs to happen, because the dilemma right now

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Speaker 1: is I don't think you can serve both. I don't

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Speaker 1: think you can have a ton of fun in college

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Speaker 1: and make a lot of money. I've heard of players

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Speaker 1: that Texas is and the coaches has talked about the

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Speaker 1: players aren't having fun anymore. I said, I don't pity them.

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Speaker 1: They get in paper. I had more fun, but I

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Speaker 1: wouldn't getting broke off, you know what I mean. If

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Speaker 1: you are playing for money, it's very hard to have

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Speaker 1: fun because the second you start sucking, you know you

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Speaker 1: losing money. Hard to do both, I don't know that

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Speaker 1: you can serve money and serve fun.

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Speaker 2: So let's talk about having less fun. Jason just mentioned

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Speaker 2: private equity in the NFL and in sports broadly across

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Speaker 2: the globe, but specifically to the NCAA. You went to Texas.

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Speaker 2: Is it a matter of times a Blackstone and John

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Speaker 2: Gray owns the Texas football team, and how far away

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Speaker 2: from that.

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Speaker 1: I don't know if that would ever happen because of

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Speaker 1: the boards of regents. I don't know if. I don't

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Speaker 1: know if that would ever happen that anybody would come

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Speaker 1: in and own one of those big time college programs.

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Speaker 1: Now own you could unofficially do it, you know what

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Speaker 1: I mean, if you're one of the biggest donors, if

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Speaker 1: you're one of the biggest investors. There were people at

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Speaker 1: Texas when I went there, and they were always at practice,

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Speaker 1: and I'm like, who the hell is this dude? And

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Speaker 1: then my friends wild text me, oh, yeah, yeah, this

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Speaker 1: dude oil and gas from way back when, like, Yo,

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Speaker 1: who the hell is it? Why are they on a bus?

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Speaker 1: Why they on a team plane? They not a coach,

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Speaker 1: you know what I mean? Them big old Texans walking

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Speaker 1: around with a two big, a little straw cowboy head,

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Speaker 1: and I'm like, who is this guy unofficially own sure

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Speaker 1: officially no.

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Speaker 2: Or maybe a minority. You see a Blackstone or KKR

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Speaker 2: owning twenty thirty percent, but the board still runs it.

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Speaker 2: But the finances what they do is bring it infrastructure,

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Speaker 2: back office sophistication because as you mentioned, as the business

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Speaker 2: keeps growing, are the universities as today are they currently

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Speaker 2: built to you know, understand what the money's coming in,

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Speaker 2: money's coming out, now you have payroll. It's an incredible

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Speaker 2: tres transition.

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Speaker 1: I think that could happen at the lower scale. That

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Speaker 1: wouldn't happen at Texas because at Texas is too many

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Speaker 1: elbows to Greece, you know what I mean. Like Texas,

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Speaker 1: we not let nobody just walk in here. And oh

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Speaker 1: not at Texas, you know what I mean? Not at Texas.

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Speaker 1: Not to mention we're Texas and those big time programs

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Speaker 1: like the You, they're so traditional. We don't like nothing change.

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Speaker 1: We wanted black jerseys when I was in college, and

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Speaker 1: the amount of pushback we got just to change our

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Speaker 1: jerseys was a hell no. This is the way we

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Speaker 1: do things, the way we're always going to do things.

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Speaker 1: So it's somewhere like Texas. I don't see it happening

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Speaker 1: at a smaller school, maybe even a private school. Yeah,

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Speaker 1: then I could see it happening.

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Speaker 3: And yet you do see this the money coming in

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Speaker 3: because of the TV contracts. So, knowing what you know

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Speaker 3: about media, what would you where do you think NFL

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Speaker 3: games should play like?

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Speaker 1: Network?

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Speaker 2: Yeah?

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Speaker 3: Network, streamers anything, streamers.

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Speaker 1: I think one big bank takes a little bank, you

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Speaker 1: know what I mean, and streamers got big, big bank.

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Speaker 1: And the reason I would say streamers is the games

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Speaker 1: in Netflix can be watched all over the world, you

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Speaker 1: know what I mean. If you've got a game on Fox,

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Speaker 1: you got a game on ABC, you had a game

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Speaker 1: on CBS. To some degree, that's limiting in Nigeria when

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Speaker 1: I go back during Christmas, I can't necessarily watch that.

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Speaker 1: I believe the streamers have more reach. I also believe

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Speaker 1: the streamers have easier barriers to entry. Oh I just

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Speaker 1: need the ad, Yeah, you know.

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Speaker 3: What I mean.

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Speaker 1: There's just an easier barrier to entry. So I think

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Speaker 1: the streamers. The problem is the streamers do not currently

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Speaker 1: have the infrastructure. You all saw Netflix tried to do

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Speaker 1: a couple of live sporting events. Things are freezing. They

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Speaker 1: don't have the right host to do it, they don't

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Speaker 1: have the people to call the right games, they don't

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Speaker 1: have the right production quality. I mean they're outsourcing everything,

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Speaker 1: not realizing to put on a good product, you have

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Speaker 1: to have be a team. You have to be molded together,

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Speaker 1: you have to light light like we've talked about in sports,

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Speaker 1: like you have to have camaraderie. But I do think

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Speaker 1: streamers would be ideal just because it has the biggest reach.

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Speaker 3: So to that point, I mean, let's talk about as

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Speaker 3: we shift from sort of NFL and football to the

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Speaker 3: media world, talk about your transition about you know that

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Speaker 3: moment where you're like, Okay, I'm done. You know, as

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Speaker 3: so many athletes in the in football are. You're done

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Speaker 3: at a young age. How'd you decide what to do next?

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Speaker 1: So this might be my favorite part of the conversation.

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Speaker 1: Sitting across from one of the greatest at what he

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Speaker 1: ever did athletically, I was not humble enough to acknowledge

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Speaker 1: I was not. I look myself in the league, JK.

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Speaker 1: I look myself in the eyes in the league a Rod,

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Speaker 1: and I said, Okay, gotcho, You're not going to be

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Speaker 1: a pro bowler. You're not going to be a Hall

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Speaker 1: of Famer. You're not going to be an All pro.

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Speaker 1: You've played four years in the NFL, vested Penson annuity.

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Speaker 1: Leave while you still have your health. Now what I did?

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Speaker 1: The oldest text message in my phone to this date

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Speaker 1: twenty sixteen, August twenty third. It's the text from the

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Speaker 1: Buffalo Bills. And the Buffalo Bills were like, Hey, Amanuel,

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Speaker 1: we want to bring you in for a workout. Send

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Speaker 1: us your Social Security number and your license. I never responded.

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Speaker 1: Why did I save that text message? Because I wanted

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Speaker 1: to remind myself I walked away from the NFL. The

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Speaker 1: NFL didn't walk away from me. Whether that's true or not.

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Speaker 1: At least you have a text message of an NFL

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Speaker 1: team asking you to come in for a workout, of

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Speaker 1: which you rejected and you declined. Who knows if they

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Speaker 1: would have signed you, But psychologically that helped me move forward. Now,

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Speaker 1: after moving forward, where the hell are you gonna go?

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Speaker 3: How old are you?

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Speaker 1: Twenty five at the time? Twenty five at the time,

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Speaker 1: I'd been cut five times by the age of twenty five,

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Speaker 1: So been cut five times in the NFL by the

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Speaker 1: age of twenty five is time to move on, Okay,

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Speaker 1: go back to Austin, Texas. That was home. I send

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Speaker 1: an email to every news director at every local station

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Speaker 1: in Austin. The news director is essentially the owner, if

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Speaker 1: you will, like, they make the decisions CBS, NBC, Fox,

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Speaker 1: ABC local stations at Austin. I say, hey, I would

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Speaker 1: love to come on your network following Texas football games

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Speaker 1: and do a show, you know, maybe Mondays with Manny.

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Speaker 1: We can call it Emmanuel Manny Mondays with Manny. One

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Speaker 1: news director bit Pam Vought local station in Austin, Texas,

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Speaker 1: Fox seven, So I start doing Mondays with Manny simultaneously.

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Speaker 1: I'm born and raised in Dallas, Texas, a huge Rangers fan,

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Speaker 1: a rodders who I vividly remember it. I'm born and

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Speaker 1: raised in Austin, Texas. The Cowboys were creating a Twitter show.

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Speaker 1: I get an email from the head of social for

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Speaker 1: the Dallas Cowboys. Hey, we're creating the show on Twitter.

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Speaker 1: Do you want to come do it? I'm like, well,

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Speaker 1: I need the money. It got the opportunity, Okay, cool.

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Speaker 1: So now we're doing Fox seven Austin. We're doing a

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Speaker 1: show for the Dallas Cowboys on Twitter. Longhorn Network is

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Speaker 1: off the University of Texas own subsidiary, so they were like, Yo, hey,

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Speaker 1: can you do Longhorn Network games? I said why not?

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Speaker 1: And I just did that over over over over over.

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Speaker 1: Finally I get recognized. After two years, I get a

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Speaker 1: call they want to promote me nationally to ESPN. So

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Speaker 1: now I'm going to ESPN on on on Mondays and

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Speaker 1: Tuesdays to do get up. Now. Now I've made it

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Speaker 1: to big time ESPN. ESPN all the execs to get

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Speaker 1: an email, Hey, we love this dude in the pink suit.

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Speaker 1: Who is he? I'm the dude in the pink suit.

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Speaker 1: The email came from a guy named Bob Iger.

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Speaker 3: Ah heard of him.

403
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Speaker 1: Iger sends an email to all the execs. I love

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Speaker 1: that guy in the pink suit. Happens to be me

405
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Speaker 1: of Disney And that is how my sports media career began. Wow.

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Speaker 1: I leave ESPN after two years because Fox recruitsed me, Hey,

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Speaker 1: we want you to essentially come host a show. And

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Speaker 1: I was like, I could stay at ESPN and be

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Speaker 1: a guy, or I could go to Fox and be

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Speaker 1: the guy. I'd rather be a big fish in a

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Speaker 1: small pond than a small fish in a big pond,

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Speaker 1: leave go to Fox to become the guy. But interestingly enough,

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Speaker 1: my sports career, actually sports TV career, paled in comparison

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Speaker 1: to my cultural TV career.

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Speaker 3: So we're going to get to that in a second,

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Speaker 3: but I want to go back just to the very

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Speaker 3: beginning of that, which was sort of what inspired you that.

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Speaker 3: It's like, I want to be on TV? Like what

419
00:19:34,480 --> 00:19:36,440
Speaker 3: was what was that? Was it something you had done,

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Speaker 3: something you had studied at high school and college? Like

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Speaker 3: what was it? That great question tracted that.

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Speaker 1: If I was good at math, I would have been

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Speaker 1: an accountant, you know what I mean. But I was

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Speaker 1: good at television, So I went on TV. Grew up

425
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Speaker 1: in my dad's a pastor, So I grew up going

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Speaker 1: to first service, second service, and that third service was

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Speaker 1: the longest. But I grew up going to all three

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Speaker 1: services in a church. And so I heard speaking for

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Speaker 1: a living. Yeah, and so I knew how to put

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Speaker 1: words together. And all television is is for those that

431
00:20:05,119 --> 00:20:07,199
Speaker 1: are actually good at it is just figuring out how

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Speaker 1: to put words together. Some analogies, you know what I mean,

433
00:20:10,760 --> 00:20:14,600
Speaker 1: similease like can you tell stories anecdotally? And so because

434
00:20:14,600 --> 00:20:17,879
Speaker 1: I grew up just capturing that through osmosis. I said,

435
00:20:18,080 --> 00:20:20,840
Speaker 1: let's go into TV and then a rod JK, it's

436
00:20:20,880 --> 00:20:23,720
Speaker 1: just sharpening your sword. Yeah, now, it's just sharpening your sword.

437
00:20:23,720 --> 00:20:26,000
Speaker 1: And so on television, I do two things. I watch

438
00:20:26,000 --> 00:20:29,639
Speaker 1: Oprah Winfrey and I watch battle Rap. There's those two things,

439
00:20:29,720 --> 00:20:32,040
Speaker 1: Oprah and battle Rap. Oprah teaches me how to be

440
00:20:32,080 --> 00:20:35,159
Speaker 1: an interviewer. Battle Rap teaches me how to present. And

441
00:20:35,200 --> 00:20:37,800
Speaker 1: so that was kind of like my hidden secrets to

442
00:20:38,480 --> 00:20:39,840
Speaker 1: the sauce of television.

443
00:20:51,440 --> 00:20:53,639
Speaker 2: So one of the things that I always talk to

444
00:20:53,760 --> 00:20:56,600
Speaker 2: young kids about, and even as I go to universities,

445
00:20:56,640 --> 00:20:58,600
Speaker 2: people always talk about math and I have to be

446
00:20:58,600 --> 00:21:01,200
Speaker 2: great at math. And I actually sayly, one of the

447
00:21:01,240 --> 00:21:02,600
Speaker 2: best things you can do in business is be a

448
00:21:02,600 --> 00:21:04,879
Speaker 2: great communicator. So you have to be able to articulate.

449
00:21:04,960 --> 00:21:07,359
Speaker 2: So you're halfway home, but you talked about you specifically.

450
00:21:07,359 --> 00:21:10,040
Speaker 2: Your father was a preacher. Can you tell me specific

451
00:21:10,080 --> 00:21:13,320
Speaker 2: things that you learned about him about what made him

452
00:21:13,359 --> 00:21:15,000
Speaker 2: such a gifted speaker? And are you more like him

453
00:21:15,080 --> 00:21:15,720
Speaker 2: or you more like mom?

454
00:21:15,800 --> 00:21:20,320
Speaker 1: Or you're a hybrid one thousand percent like that. Dad

455
00:21:20,400 --> 00:21:22,919
Speaker 1: came from Nigeria to America with nothing in the late

456
00:21:23,000 --> 00:21:25,960
Speaker 1: nineteen seventies, he was working at Taco Bell and was

457
00:21:25,960 --> 00:21:28,600
Speaker 1: working at a janitor. And then he got his undergrad degree,

458
00:21:28,640 --> 00:21:30,840
Speaker 1: and then he got his doctorate degree after getting his

459
00:21:30,880 --> 00:21:33,440
Speaker 1: master's degree. So he has his own private practice in psychology.

460
00:21:33,880 --> 00:21:36,760
Speaker 1: And so that started his own private practice in Dallas.

461
00:21:36,760 --> 00:21:38,800
Speaker 1: And then remember he's a black man with an accent

462
00:21:38,880 --> 00:21:41,639
Speaker 1: that's about five nine talking like this now, So he's

463
00:21:41,680 --> 00:21:44,760
Speaker 1: a black man with an accent in the late eighties

464
00:21:44,800 --> 00:21:47,040
Speaker 1: with a doctorate degree, you know what I mean. And

465
00:21:47,160 --> 00:21:51,480
Speaker 1: so then in Dallas, in Dallas, Texas. And so really

466
00:21:51,560 --> 00:21:53,440
Speaker 1: what I learned from Dad was a couple of things. One,

467
00:21:53,920 --> 00:22:00,120
Speaker 1: a work ethic that is unparalleled. Two is how can

468
00:22:00,240 --> 00:22:03,480
Speaker 1: you communicate in a manner that makes someone able to understand.

469
00:22:03,720 --> 00:22:05,840
Speaker 1: I think one of our biggest problems in society is

470
00:22:06,160 --> 00:22:08,439
Speaker 1: we have too many people that are receiver oriented as

471
00:22:08,480 --> 00:22:11,919
Speaker 1: opposed to speaker oriented. Speaker oriented, it's my job to

472
00:22:11,960 --> 00:22:14,480
Speaker 1: make sure a Rod and Jason know what I'm saying.

473
00:22:14,760 --> 00:22:17,119
Speaker 1: Receiver oriented, Hey, we're putting the onus on them to

474
00:22:17,200 --> 00:22:20,320
Speaker 1: understand what the speaker's saying. I'm a speaker oriented person

475
00:22:20,320 --> 00:22:22,640
Speaker 1: at all times, so it is my job to make

476
00:22:22,640 --> 00:22:25,280
Speaker 1: sure I dumb something down as simple as possible to

477
00:22:25,359 --> 00:22:28,280
Speaker 1: make sure the receiver can hear what I'm saying. And

478
00:22:28,359 --> 00:22:30,119
Speaker 1: so that's what I try to do as a communicator.

479
00:22:30,119 --> 00:22:33,239
Speaker 1: It's like, okay, what's my avenue in and so like

480
00:22:33,400 --> 00:22:35,040
Speaker 1: I have to figure out and I feel like we

481
00:22:35,119 --> 00:22:37,440
Speaker 1: are all charged to figure out what's the best way

482
00:22:37,480 --> 00:22:40,719
Speaker 1: to speak to make sure the receiver can understand. And

483
00:22:40,920 --> 00:22:43,600
Speaker 1: that's also what I learned from watching Pops in a poolpit.

484
00:22:43,920 --> 00:22:46,480
Speaker 1: You know what I mean, depending upon the sermon, I'm

485
00:22:46,520 --> 00:22:48,600
Speaker 1: going to change my energy to make sure you can

486
00:22:48,680 --> 00:22:51,320
Speaker 1: receive it. If I'm preaching about tithing, might be a

487
00:22:51,359 --> 00:22:53,760
Speaker 1: little bit more gentle. If I'm preaching about, you know,

488
00:22:53,880 --> 00:22:56,600
Speaker 1: changing your life radically, I might be a little more passionate.

489
00:22:56,840 --> 00:22:59,879
Speaker 1: So learning how to change the way you speak can

490
00:23:00,119 --> 00:23:01,919
Speaker 1: communicate so people can receive.

491
00:23:02,200 --> 00:23:04,760
Speaker 3: And so how does that translate to talking about sports?

492
00:23:05,200 --> 00:23:07,639
Speaker 3: Because I will say I've been watching you for years

493
00:23:08,400 --> 00:23:14,040
Speaker 3: and you know you clearly have a different approach. I mean,

494
00:23:14,080 --> 00:23:16,000
Speaker 3: it is the thing that Bob Iker saw with the

495
00:23:16,000 --> 00:23:19,120
Speaker 3: guy in the pink suit. You know, you you pop differently,

496
00:23:19,160 --> 00:23:21,280
Speaker 3: not just because of the suit, but because your presentation.

497
00:23:21,520 --> 00:23:26,280
Speaker 3: The way that you present is very it's the pulpit.

498
00:23:27,840 --> 00:23:29,879
Speaker 3: How do you translate that to sports and how do

499
00:23:29,920 --> 00:23:33,240
Speaker 3: you translate it specifically to speakeasy, which is your new show.

500
00:23:33,040 --> 00:23:36,480
Speaker 1: Oh Man, speak easy a differentity, So I'll get to that. Yeah,

501
00:23:36,800 --> 00:23:40,439
Speaker 1: translating it into sports man, it's sports is almost like

502
00:23:40,480 --> 00:23:43,320
Speaker 1: catching the wind. Which way do you need to speak

503
00:23:43,359 --> 00:23:45,399
Speaker 1: to make sure like you're hitting people where you need

504
00:23:45,440 --> 00:23:47,359
Speaker 1: to hit him. Everybody says we don't like debate, We

505
00:23:47,359 --> 00:23:50,159
Speaker 1: don't like debate. That's a lie. Debate rates. Yeah, so

506
00:23:50,240 --> 00:23:52,639
Speaker 1: you do like debate. Now, you might not like the

507
00:23:52,720 --> 00:23:56,600
Speaker 1: search and debater, but you like debate because debate rates you. Also,

508
00:23:56,600 --> 00:23:58,600
Speaker 1: in sport, you have to learn how to be like

509
00:23:58,920 --> 00:24:01,320
Speaker 1: more explosive. You have to learn how to be a

510
00:24:01,320 --> 00:24:04,840
Speaker 1: little bit more inflammatory. But on social media, in sport,

511
00:24:05,359 --> 00:24:08,080
Speaker 1: everybody thinks they know everything. You can find somebody that

512
00:24:08,119 --> 00:24:09,919
Speaker 1: thinks they know more about baseball than a rod on

513
00:24:09,920 --> 00:24:11,680
Speaker 1: social media right now, yes, you know what I mean,

514
00:24:11,720 --> 00:24:15,840
Speaker 1: like at EA two two nine nine underscore like they

515
00:24:15,960 --> 00:24:20,439
Speaker 1: right now, they think they know more about baseball than this, right.

516
00:24:21,000 --> 00:24:24,479
Speaker 1: So on social media, I don't try to teach on

517
00:24:24,520 --> 00:24:26,760
Speaker 1: social media. I try to say, hey, here's what I found.

518
00:24:27,040 --> 00:24:28,639
Speaker 3: What are you interesting.

519
00:24:28,880 --> 00:24:31,000
Speaker 1: If I try to say this is what they're doing,

520
00:24:31,119 --> 00:24:32,760
Speaker 1: they'll be like, well, no, that's not what they're doing.

521
00:24:32,800 --> 00:24:36,600
Speaker 1: Because my high school coach told nah, social media is different.

522
00:24:36,640 --> 00:24:38,520
Speaker 1: Social media is like, hey, I'm going to show you

523
00:24:38,560 --> 00:24:41,879
Speaker 1: all this and what do y'all think? And that's how

524
00:24:42,000 --> 00:24:46,560
Speaker 1: you try to manipulate that algorithm. Also realizing though, Instagram,

525
00:24:47,440 --> 00:24:51,520
Speaker 1: X and TikTok are also all different, so you can't

526
00:24:51,560 --> 00:24:55,080
Speaker 1: just think you can communicate, even in sports, in one,

527
00:24:55,600 --> 00:25:00,000
Speaker 1: one size fit soul way. The only way is being

528
00:25:00,119 --> 00:25:02,720
Speaker 1: true to you and figuring out how do you manipulate

529
00:25:02,760 --> 00:25:07,159
Speaker 1: what's true to you into that platform or that network

530
00:25:07,359 --> 00:25:08,400
Speaker 1: or that device.

531
00:25:08,760 --> 00:25:11,399
Speaker 3: And so tell us about speakeasy. How does this come about?

532
00:25:11,400 --> 00:25:14,200
Speaker 3: I mean the origin story. We know enough to be

533
00:25:14,280 --> 00:25:18,720
Speaker 3: dangerous about it. That your your giggins at FS one. Yeah,

534
00:25:19,760 --> 00:25:21,600
Speaker 3: twenty four hours later, bro.

535
00:25:22,400 --> 00:25:27,040
Speaker 1: I haven't shared the details of this story, but it's

536
00:25:27,080 --> 00:25:30,440
Speaker 1: a safe space, okay, So let's buckle up, let's do it.

537
00:25:30,920 --> 00:25:34,040
Speaker 1: I am in Paris on vacation. I got a call

538
00:25:34,080 --> 00:25:36,359
Speaker 1: from my agent, and my agent says, hey, Fox is

539
00:25:36,359 --> 00:25:39,840
Speaker 1: canceling all LA based sports shows, daily shows. I'm like, wait,

540
00:25:39,880 --> 00:25:42,360
Speaker 1: what the hell? Yeah, Fox is canceling all of them.

541
00:25:42,440 --> 00:25:46,240
Speaker 1: So now I'm shocked. I'm literally like in Paris chillin'.

542
00:25:47,080 --> 00:25:50,159
Speaker 1: While in Paris, two interesting things happened. One person came

543
00:25:50,200 --> 00:25:51,240
Speaker 1: up to me because I used to be on a

544
00:25:51,240 --> 00:25:53,879
Speaker 1: show called Speak for Yourself. They said, yoah, Joe, I

545
00:25:53,960 --> 00:25:56,040
Speaker 1: love you on Speak for Yourself. I was like, I

546
00:25:56,080 --> 00:25:58,920
Speaker 1: haven't done that show in years. I was currently a

547
00:25:59,040 --> 00:26:01,520
Speaker 1: ron on a show called The Facility. Another person came

548
00:26:01,600 --> 00:26:03,880
Speaker 1: up for me, yo, acho, I love you on the Faculty.

549
00:26:03,960 --> 00:26:07,400
Speaker 1: I'm like, it's the So that taught me two things

550
00:26:07,440 --> 00:26:10,080
Speaker 1: after realizing my show had been canceled. Hey, Ocho, if

551
00:26:10,119 --> 00:26:13,840
Speaker 1: you create another show, leverage the four years of IP

552
00:26:14,080 --> 00:26:17,760
Speaker 1: you built into Speak for Yourself. So if you're gonna

553
00:26:17,800 --> 00:26:20,159
Speaker 1: create another show, put speak into the title.

554
00:26:20,320 --> 00:26:20,879
Speaker 3: Ah.

555
00:26:21,000 --> 00:26:23,720
Speaker 1: Now, I looked at the market of sports television. I said,

556
00:26:23,760 --> 00:26:27,000
Speaker 1: where are the vacancies in the sports TV market. The

557
00:26:27,080 --> 00:26:31,760
Speaker 1: vacancy's at night. I live in California. Games primetime games

558
00:26:31,840 --> 00:26:34,960
Speaker 1: end at eight o'clock. Yo, watch, you can go live

559
00:26:35,000 --> 00:26:35,440
Speaker 1: at night.

560
00:26:35,960 --> 00:26:36,200
Speaker 3: Okay.

561
00:26:36,200 --> 00:26:37,960
Speaker 1: If you're gonna do a show at night and you're

562
00:26:37,960 --> 00:26:40,760
Speaker 1: gonna put speak in the title, what the hell do

563
00:26:40,840 --> 00:26:46,200
Speaker 1: you call it? Speak? Easy sophisticated sports talk. Okay, great, well,

564
00:26:46,240 --> 00:26:47,360
Speaker 1: now how are you gonna do it?

565
00:26:48,040 --> 00:26:50,320
Speaker 3: By the way, this is all happening in like real time.

566
00:26:50,840 --> 00:26:52,840
Speaker 1: I like, no time to mourn, no time to cry.

567
00:26:52,880 --> 00:26:55,119
Speaker 1: It's time to get to work. And so okay, where's

568
00:26:55,119 --> 00:26:57,880
Speaker 1: the vacancy. It's at night? Show title speakeasy. Okay, Now

569
00:26:57,960 --> 00:27:00,520
Speaker 1: how are you gonna do it? Acho? Bill? The show

570
00:27:00,640 --> 00:27:03,240
Speaker 1: so nice that you can sell it to network immediately.

571
00:27:03,560 --> 00:27:07,000
Speaker 1: Don't do nothing on your laptop with some little logo

572
00:27:07,080 --> 00:27:09,679
Speaker 1: behind you the Emmanuelaco Show, and you're doing it, you

573
00:27:09,680 --> 00:27:12,919
Speaker 1: know from your mom's basement. No, build a state of

574
00:27:12,960 --> 00:27:16,879
Speaker 1: the art studio that a Netflix, a Peacock, a Paramount

575
00:27:16,880 --> 00:27:20,520
Speaker 1: plus exec can look at and say, yo, we can

576
00:27:20,600 --> 00:27:23,280
Speaker 1: light green light that right now, Because now I can

577
00:27:23,280 --> 00:27:25,280
Speaker 1: go to network and say, don't worry about hair, don't

578
00:27:25,280 --> 00:27:27,640
Speaker 1: worry about makeup, don't worry about wardrobe, don't worry about

579
00:27:27,680 --> 00:27:30,360
Speaker 1: studio costs, don't worry about production costs, don't even worry

580
00:27:30,400 --> 00:27:32,879
Speaker 1: about talent costs. I got all of that. I have

581
00:27:33,000 --> 00:27:35,600
Speaker 1: proof of concept. You give me a boatload of money,

582
00:27:35,760 --> 00:27:38,880
Speaker 1: I'll give you a show. The dilemma is from when

583
00:27:38,880 --> 00:27:41,840
Speaker 1: the show got canceled. On July fourteenth until season starting

584
00:27:41,840 --> 00:27:45,240
Speaker 1: September fourth, a rod, I had fifty four days. I

585
00:27:45,280 --> 00:27:47,920
Speaker 1: got fifty four days to think of a name, find

586
00:27:47,960 --> 00:27:52,119
Speaker 1: a studio, built out a studio, find talent, higher talent,

587
00:27:52,359 --> 00:27:55,480
Speaker 1: Negotiate with talent. Relocate some talent because they lived in

588
00:27:55,520 --> 00:27:58,840
Speaker 1: New York. Find a team, find a production team, buy

589
00:27:58,880 --> 00:28:00,920
Speaker 1: all the right cameras, and then buy all the right

590
00:28:00,960 --> 00:28:04,800
Speaker 1: furniture to furnish the studio. You got fifty four days

591
00:28:04,880 --> 00:28:08,439
Speaker 1: cause you're launching week one because it's the Cowboys versus

592
00:28:08,480 --> 00:28:12,880
Speaker 1: Eagles on Thursday night, September fourth, go and I looked

593
00:28:12,920 --> 00:28:15,320
Speaker 1: at it like a game. What do I mean by that?

594
00:28:15,560 --> 00:28:17,479
Speaker 1: I looked at it and I said, Okay, if Fox

595
00:28:17,560 --> 00:28:20,639
Speaker 1: is going to give you money to leave, but it's

596
00:28:20,680 --> 00:28:21,840
Speaker 1: not going to be the same money you're going to

597
00:28:21,880 --> 00:28:24,479
Speaker 1: make for the year, Ali Dacho, can you make as

598
00:28:24,560 --> 00:28:26,240
Speaker 1: much money as you were making in your one year

599
00:28:26,280 --> 00:28:28,879
Speaker 1: at Fox by taking this money and taking these social

600
00:28:28,920 --> 00:28:31,880
Speaker 1: media feeds? Because that was part of it. Like when

601
00:28:31,880 --> 00:28:34,000
Speaker 1: I walked away from Fox, I walked away with the

602
00:28:34,040 --> 00:28:36,560
Speaker 1: social media feeds from my show, which means I walked

603
00:28:36,560 --> 00:28:39,360
Speaker 1: away with two point six million YouTube subscribers one point

604
00:28:39,360 --> 00:28:43,280
Speaker 1: four million Facebook subscribers, seven hundred and twenty thousand Instagram subscribers,

605
00:28:43,400 --> 00:28:46,840
Speaker 1: five hundred thousand Twitter subscribers, and four hundred thousand TikTok subscribers.

606
00:28:47,120 --> 00:28:51,120
Speaker 1: That's real currency. People don't realize, like, that's currency. So

607
00:28:51,240 --> 00:28:55,640
Speaker 1: can you take those followers? And can you take this money?

608
00:28:55,920 --> 00:28:58,520
Speaker 1: And can you build something that will make you money?

609
00:28:58,560 --> 00:29:03,320
Speaker 1: How did you get to hang under that negotiations like

610
00:29:03,640 --> 00:29:05,640
Speaker 1: can you take this followers, this money and can you

611
00:29:05,640 --> 00:29:09,360
Speaker 1: build something? Bro? Within fourteen days of starting the show,

612
00:29:09,360 --> 00:29:10,600
Speaker 1: I had a seven figure offer.

613
00:29:10,760 --> 00:29:12,760
Speaker 2: Let's back up. That's a beautiful story, but I really

614
00:29:12,760 --> 00:29:14,880
Speaker 2: want to get into the mental side of this. Yeah, okay,

615
00:29:14,880 --> 00:29:18,200
Speaker 2: so you said fifty four days walkers through. Now you're

616
00:29:18,200 --> 00:29:24,080
Speaker 2: in day twenty four. Is it more excitement, anxiety, nervous?

617
00:29:24,160 --> 00:29:26,640
Speaker 2: Are you looking for investors? Are you waking up in

618
00:29:26,680 --> 00:29:28,000
Speaker 2: the matter of that night? I go speak easy? Is

619
00:29:28,000 --> 00:29:29,200
Speaker 2: that the right name of the wrong name?

620
00:29:29,640 --> 00:29:30,320
Speaker 1: Great question?

621
00:29:30,320 --> 00:29:32,320
Speaker 2: Oh?

622
00:29:32,360 --> 00:29:37,760
Speaker 1: I like good questions. I was never excited never. I

623
00:29:37,840 --> 00:29:40,800
Speaker 1: was only ever scared and I was only ever anxious.

624
00:29:41,120 --> 00:29:43,360
Speaker 1: But when you're scared, just do it anyway. I was

625
00:29:43,440 --> 00:29:49,520
Speaker 1: never excited, really never never Why I was scared? One?

626
00:29:49,720 --> 00:29:51,800
Speaker 1: What if the idea is not good. Two what if

627
00:29:51,840 --> 00:29:54,479
Speaker 1: it doesn't work? Three you're hemorrhaging money until you're not

628
00:29:55,640 --> 00:29:58,400
Speaker 1: Four what if you can't get all these contracts done? Five?

629
00:29:58,440 --> 00:30:01,080
Speaker 1: What if you can't start on time? Six what if

630
00:30:01,080 --> 00:30:04,560
Speaker 1: people hate it? Only ever scared? How in the world

631
00:30:05,120 --> 00:30:07,360
Speaker 1: did I kind of move forward? Day twenty four. I

632
00:30:07,360 --> 00:30:09,280
Speaker 1: had a couple issues. I need to find somewhere to

633
00:30:09,280 --> 00:30:13,000
Speaker 1: build a studio out, and then you have to allot

634
00:30:13,360 --> 00:30:16,640
Speaker 1: like seven days for ish to go wrong. Yeah, you

635
00:30:16,680 --> 00:30:18,840
Speaker 1: know what I mean. That's why I love being able

636
00:30:18,880 --> 00:30:20,600
Speaker 1: to share my story because I tell you all the time,

637
00:30:20,760 --> 00:30:23,960
Speaker 1: I'm not that talented. So the people that are watching

638
00:30:24,040 --> 00:30:26,000
Speaker 1: you send across from a cat whose parents came to

639
00:30:26,040 --> 00:30:28,280
Speaker 1: America with nothing and is just figuring it out. I'm

640
00:30:28,320 --> 00:30:30,960
Speaker 1: not that talented. I just work really hard and I'm resourceful.

641
00:30:31,360 --> 00:30:34,800
Speaker 1: So Day twenty four, I'm coming up with backup plans

642
00:30:34,840 --> 00:30:37,720
Speaker 1: in case my first plans go completely awry. That's Day

643
00:30:37,760 --> 00:30:41,520
Speaker 1: twenty four. I laid things out a ride. I said, okay, Ocho,

644
00:30:42,200 --> 00:30:45,240
Speaker 1: let's work backwards. If you want to launch by September fourth,

645
00:30:45,400 --> 00:30:48,080
Speaker 1: then you need to have the studio be done being

646
00:30:48,080 --> 00:30:49,960
Speaker 1: built out by the last week. In August so that

647
00:30:50,000 --> 00:30:52,080
Speaker 1: you can rehearse the last week in August, which means

648
00:30:52,080 --> 00:30:55,040
Speaker 1: you need to start construction three weeks before the last

649
00:30:55,040 --> 00:30:57,000
Speaker 1: week in August, which means you need to know your

650
00:30:57,040 --> 00:31:00,400
Speaker 1: talent four weeks before that. So I'm starting to work backwards.

651
00:31:00,720 --> 00:31:02,280
Speaker 1: So now that you work backwards, who's going to be

652
00:31:02,280 --> 00:31:04,560
Speaker 1: your general contractor, who's going to be your designer? Where

653
00:31:04,560 --> 00:31:06,440
Speaker 1: you're going to get the furniture, and then acho you

654
00:31:06,440 --> 00:31:09,280
Speaker 1: cannot afford to sleep. You just can't afford to sleep

655
00:31:09,520 --> 00:31:12,920
Speaker 1: because you don't have time to sleep. So if every

656
00:31:12,920 --> 00:31:15,160
Speaker 1: it's something fails, it stops with you. And I had

657
00:31:15,160 --> 00:31:17,800
Speaker 1: to do little stuff like delete all the Facebook posts

658
00:31:17,840 --> 00:31:20,160
Speaker 1: on the previous account that I was taking over thirty

659
00:31:20,200 --> 00:31:23,840
Speaker 1: thousand Facebook posts. I'm enter tab, enter down, enter enter tab,

660
00:31:24,000 --> 00:31:26,720
Speaker 1: enter down, enter enter tab, enter down, enter entertab. I

661
00:31:26,720 --> 00:31:28,880
Speaker 1: gotta do all that. Yeah, you feel me. So, not

662
00:31:28,960 --> 00:31:31,000
Speaker 1: only do I have to ideate all of this show

663
00:31:31,360 --> 00:31:33,440
Speaker 1: and then negotiate all of this show, of which I

664
00:31:33,480 --> 00:31:36,000
Speaker 1: did all by myself. Mind you, like there's no agent,

665
00:31:36,160 --> 00:31:38,400
Speaker 1: just me and chat GPT, so of which I did

666
00:31:38,440 --> 00:31:41,840
Speaker 1: all by myself. You also have to do the mundane

667
00:31:41,920 --> 00:31:44,760
Speaker 1: work like deleting social media posts from an account. Your

668
00:31:44,760 --> 00:31:45,320
Speaker 1: take over.

669
00:31:45,480 --> 00:31:47,720
Speaker 3: What about talent? How do you identify that? Woo?

670
00:31:47,960 --> 00:31:50,840
Speaker 1: That's the most fun part. Identifying talent is how you win.

671
00:31:51,240 --> 00:31:52,600
Speaker 1: This is how you win in sports, It's how you

672
00:31:52,640 --> 00:31:55,560
Speaker 1: win in anything. Identifying talent is how you win getting

673
00:31:55,600 --> 00:31:57,680
Speaker 1: the right roster. There was a kid that came up

674
00:31:57,680 --> 00:31:59,080
Speaker 1: to me. His name was Kier and he came up

675
00:31:59,120 --> 00:32:01,600
Speaker 1: to me in twenty twenty at a track meet in

676
00:32:01,600 --> 00:32:04,760
Speaker 1: New York. Yo Ocho, big fan of yours. Man, I

677
00:32:04,800 --> 00:32:06,920
Speaker 1: do some stuff on social media, bro, you know what

678
00:32:06,960 --> 00:32:08,320
Speaker 1: I mean? Like, just a big fan of yours. I

679
00:32:08,360 --> 00:32:09,560
Speaker 1: grew up in Dallas.

680
00:32:09,600 --> 00:32:09,880
Speaker 3: Cool.

681
00:32:10,040 --> 00:32:10,680
Speaker 1: Nice to meet you.

682
00:32:11,120 --> 00:32:11,640
Speaker 2: Yeah.

683
00:32:11,680 --> 00:32:13,120
Speaker 1: Over the last two years, I saw a couple of

684
00:32:13,160 --> 00:32:16,080
Speaker 1: his videos going viral. I wake up JK, I wake

685
00:32:16,160 --> 00:32:17,520
Speaker 1: up a roight. After dooling the show, I was like,

686
00:32:17,560 --> 00:32:19,880
Speaker 1: what was that kid's name again? I searched one of

687
00:32:19,880 --> 00:32:21,880
Speaker 1: the videos. I didn't even remember his name. I just searched,

688
00:32:21,880 --> 00:32:24,160
Speaker 1: like viral video of this athlete. Knowing he had done

689
00:32:24,160 --> 00:32:27,240
Speaker 1: the viral video. I hit him up, Hey, yo, I'm

690
00:32:27,240 --> 00:32:30,200
Speaker 1: starting something. Let's hop on a zoom. At first, He's like, man,

691
00:32:30,280 --> 00:32:32,120
Speaker 1: I'm working for this company, working for that company. I

692
00:32:32,160 --> 00:32:35,400
Speaker 1: can't do it. I said, what's your price? Everybody got

693
00:32:35,400 --> 00:32:38,400
Speaker 1: a price. And I'm also like, if you nail the

694
00:32:38,440 --> 00:32:41,760
Speaker 1: show right, Acho, the money will come. Forget the money.

695
00:32:41,920 --> 00:32:43,960
Speaker 1: If you get the talent right, the money will come.

696
00:32:44,320 --> 00:32:46,160
Speaker 1: So I go and I get him and he ends

697
00:32:46,200 --> 00:32:48,240
Speaker 1: up being kind of like the sidekick co host. And

698
00:32:48,240 --> 00:32:50,800
Speaker 1: then Lashan McCoy Philadelphia, a guy behind the bar. He's

699
00:32:50,800 --> 00:32:53,560
Speaker 1: a guy behind the bar. Then Lashawn McCoy Eagles Hall

700
00:32:53,600 --> 00:32:55,520
Speaker 1: of Famer. We've worked together the last five years. We

701
00:32:55,520 --> 00:32:57,800
Speaker 1: were teammates back in twenty twelve. So I was like, Okay,

702
00:32:57,840 --> 00:33:01,280
Speaker 1: you get Shady because Shady's a big sport name. Acho,

703
00:33:01,440 --> 00:33:02,320
Speaker 1: you're the brainsman.

704
00:33:02,440 --> 00:33:05,720
Speaker 3: He's a vis A vibe.

705
00:33:05,880 --> 00:33:08,680
Speaker 1: He's the sports name. Acho, you're the talent. The Sidekicks

706
00:33:08,680 --> 00:33:10,959
Speaker 1: speaks to the younger generation. There are a lot of

707
00:33:11,000 --> 00:33:14,520
Speaker 1: shows on social media. We're a show for social media,

708
00:33:14,640 --> 00:33:18,000
Speaker 1: and there's a huge difference, a gigantic difference. Tell us

709
00:33:18,040 --> 00:33:20,840
Speaker 1: any show can be on social media, but not any

710
00:33:20,840 --> 00:33:23,239
Speaker 1: show can be made for social media. And so I

711
00:33:23,240 --> 00:33:25,840
Speaker 1: got the care Bear Karen Dude because he's young, nine

712
00:33:25,920 --> 00:33:28,520
Speaker 1: hundred thousand. On TikTok, he speaks to that demographic. He's

713
00:33:28,520 --> 00:33:30,880
Speaker 1: been doing stuff on social media. I gotta dude named

714
00:33:30,920 --> 00:33:33,640
Speaker 1: Social Tree. I keep him on camera. So Social Tray,

715
00:33:33,880 --> 00:33:36,040
Speaker 1: his name's Trey. He just runs social Yeah called him

716
00:33:36,080 --> 00:33:37,800
Speaker 1: Social Trade. He sits on his laptop.

717
00:33:37,880 --> 00:33:38,920
Speaker 3: He's literally in the corner.

718
00:33:39,000 --> 00:33:40,600
Speaker 1: He's in the corner. Hey, Rod, He's in the corner

719
00:33:40,600 --> 00:33:42,800
Speaker 1: on his laptop. He's chatting with people during the show.

720
00:33:43,040 --> 00:33:45,360
Speaker 1: If there's ever a poll, I'll be like, hey, social Tray,

721
00:33:45,680 --> 00:33:48,920
Speaker 1: drop a poll. Is a Rod, the greatest ranger of

722
00:33:48,960 --> 00:33:51,080
Speaker 1: all time. Drop the color dropping in right now, right now,

723
00:33:51,120 --> 00:33:52,920
Speaker 1: right now. And then he'll see the comics like, Ocho,

724
00:33:52,960 --> 00:33:55,800
Speaker 1: I gotta interrupt you. I gotta interrupt you. The poll

725
00:33:55,880 --> 00:33:59,120
Speaker 1: results are in da da da dah, and he'll interrupt me. Yo, Ocho.

726
00:33:59,200 --> 00:34:01,720
Speaker 1: We got a super chat. Superchats if somebody pays for

727
00:34:01,720 --> 00:34:04,120
Speaker 1: their comment to be seen on YouTube. So he is

728
00:34:04,200 --> 00:34:07,120
Speaker 1: literally on the show specifically to be the social media's

729
00:34:07,200 --> 00:34:09,560
Speaker 1: voice on the show. So I didn't make a show

730
00:34:09,600 --> 00:34:12,320
Speaker 1: on social media. I made a show for social media

731
00:34:12,400 --> 00:34:15,160
Speaker 1: because if you went on social media, network will come So.

732
00:34:15,120 --> 00:34:17,279
Speaker 2: Wait, wait, so let me get this straight. So you

733
00:34:17,360 --> 00:34:19,520
Speaker 2: have fans that will log in to watch your show.

734
00:34:20,120 --> 00:34:22,720
Speaker 2: They can pay like five ten bucks to ask a question.

735
00:34:23,080 --> 00:34:23,680
Speaker 2: How does that work?

736
00:34:23,680 --> 00:34:25,080
Speaker 1: They can pay up to it. Yesterday we got one

737
00:34:25,120 --> 00:34:27,640
Speaker 1: hundred dollars superchat Wow. And all it does is it

738
00:34:27,680 --> 00:34:29,920
Speaker 1: puts their It puts their comment whatever they say at

739
00:34:29,960 --> 00:34:32,880
Speaker 1: the top of the YouTube chat. There's a whole YouTube

740
00:34:32,920 --> 00:34:35,440
Speaker 1: discourse going down, so it puts their comment at the

741
00:34:35,440 --> 00:34:37,000
Speaker 1: top of the chat, and they just pay for their

742
00:34:37,040 --> 00:34:40,280
Speaker 1: comment to be seen. I have a guy specifically dedicated

743
00:34:40,280 --> 00:34:42,720
Speaker 1: to interacting with those people. Then I have a camera

744
00:34:42,760 --> 00:34:45,879
Speaker 1: specifically dedicated to him. Yeah, during the show, first two

745
00:34:45,880 --> 00:34:47,600
Speaker 1: weeks of the show, he wasn't on camera a rod.

746
00:34:47,640 --> 00:34:50,359
Speaker 1: I'm just but I kept yelling off camera, hey yo,

747
00:34:50,480 --> 00:34:52,120
Speaker 1: can you make a poll? And I was like, wait

748
00:34:52,160 --> 00:34:54,680
Speaker 1: a second, Acho just put them on camera.

749
00:34:55,160 --> 00:34:58,880
Speaker 3: So, in terms of creating it for social how do

750
00:34:58,960 --> 00:35:03,560
Speaker 3: you how do you keep it looking around the corner?

751
00:35:03,680 --> 00:35:05,799
Speaker 3: You've talked about that a lot. So what are you

752
00:35:05,920 --> 00:35:09,600
Speaker 3: seeing now that you know you want to do and

753
00:35:09,719 --> 00:35:11,320
Speaker 3: just haven't been able to do yet.

754
00:35:11,160 --> 00:35:13,279
Speaker 1: A lot of things. But remember the very first thing

755
00:35:13,320 --> 00:35:16,600
Speaker 1: we started this conversation with was do not overextend right now?

756
00:35:16,680 --> 00:35:20,360
Speaker 1: Manuelacho's financing everything. I bought the cameras, I bought the

757
00:35:20,400 --> 00:35:24,880
Speaker 1: set design, Like, I put in probably three hundred thousand

758
00:35:24,920 --> 00:35:27,920
Speaker 1: dollars into everything, all things considered. And mind you, I'm

759
00:35:27,960 --> 00:35:30,279
Speaker 1: paying all talent, so I'm sole owner of it, paying

760
00:35:30,360 --> 00:35:32,920
Speaker 1: talent salaries. But what I realized was this, if you

761
00:35:32,960 --> 00:35:35,680
Speaker 1: look at ESPN and Fox, the two primary sports shows

762
00:35:35,760 --> 00:35:39,280
Speaker 1: daily sports, right now, over fifty percent of their content

763
00:35:39,360 --> 00:35:41,839
Speaker 1: from seven am to three pm is shows that are

764
00:35:41,840 --> 00:35:45,400
Speaker 1: produced that are licensed back to network. That's not the future,

765
00:35:45,800 --> 00:35:49,359
Speaker 1: it's the present. It's not like in some distance. It's

766
00:35:49,400 --> 00:35:54,400
Speaker 1: happening right now. Fifty percent of the content. So with

767
00:35:54,480 --> 00:35:56,799
Speaker 1: that being said, that's the present. So I said, wait

768
00:35:56,800 --> 00:36:00,600
Speaker 1: a second, Acho, just build it. They're all ready coming.

769
00:36:00,680 --> 00:36:04,480
Speaker 1: Not they will come. Furthermore, where's the market going? Oh, Netflix,

770
00:36:04,760 --> 00:36:06,800
Speaker 1: you want to get more into live sports? Oh you

771
00:36:06,840 --> 00:36:09,440
Speaker 1: ain't got a sports show. I can save you a

772
00:36:09,480 --> 00:36:11,759
Speaker 1: headache and a whole bunch of money. I'll just do

773
00:36:11,880 --> 00:36:14,440
Speaker 1: it for you. And then rather than going to Netflix

774
00:36:14,480 --> 00:36:17,120
Speaker 1: with different note cards and hey look at my slide presentation.

775
00:36:17,440 --> 00:36:19,160
Speaker 1: Hey here's a show I want to sell you on.

776
00:36:19,360 --> 00:36:20,840
Speaker 1: So I'm gonna sit here and this is going to

777
00:36:20,920 --> 00:36:22,600
Speaker 1: person's gonna be here. I know you have to build

778
00:36:22,640 --> 00:36:24,360
Speaker 1: it's gonna cost you a couple hundred thous No, No,

779
00:36:24,480 --> 00:36:27,560
Speaker 1: it's done, done, it's built, it's done, Like just cut

780
00:36:27,640 --> 00:36:31,320
Speaker 1: me to check it's done. And so seeing around corners

781
00:36:31,320 --> 00:36:34,760
Speaker 1: looks like where's the market going? Yeah, what's the market need?

782
00:36:35,040 --> 00:36:36,560
Speaker 1: Anticipate those needs?

783
00:36:36,680 --> 00:36:39,120
Speaker 2: What is exactly the business model? And is the business

784
00:36:39,120 --> 00:36:42,360
Speaker 2: model one that you're hoping to tread water? Unto the

785
00:36:42,360 --> 00:36:44,279
Speaker 2: big fish comes and you can land in Netflix or

786
00:36:44,280 --> 00:36:47,439
Speaker 2: on Amazon? And at what point are you thinking about

787
00:36:47,520 --> 00:36:48,640
Speaker 2: raising capital? If ever?

788
00:36:48,760 --> 00:36:53,840
Speaker 1: Great question, I've was offered capital, I said, no, reason

789
00:36:53,920 --> 00:36:57,200
Speaker 1: being I'm sitting on a gold mine. Hell nah, like

790
00:36:57,880 --> 00:37:00,239
Speaker 1: y'all stay over here. I don't need the capital because

791
00:37:00,239 --> 00:37:02,040
Speaker 1: I don't want to have to dilute what I got going.

792
00:37:02,520 --> 00:37:04,520
Speaker 1: Phenomenal question on are you going to try to water?

793
00:37:04,960 --> 00:37:07,080
Speaker 1: There's several different business problems. When you start a show

794
00:37:07,120 --> 00:37:10,040
Speaker 1: on social number one, you can exist and make a

795
00:37:10,040 --> 00:37:13,840
Speaker 1: boatload of money off your sponsors. Right So, like right now,

796
00:37:14,120 --> 00:37:17,040
Speaker 1: I landed the seven figure deal that will essentially cover

797
00:37:17,200 --> 00:37:19,880
Speaker 1: ninety percent of my cost. Grace of God, I landed

798
00:37:19,880 --> 00:37:21,479
Speaker 1: it within two weeks of starting the show.

799
00:37:21,480 --> 00:37:24,440
Speaker 3: It's a sponsorship type, sponsorship type deal, like that's crazy.

800
00:37:24,480 --> 00:37:27,440
Speaker 1: There's YouTube ad revenue, those sponsorship deals, those are your

801
00:37:27,440 --> 00:37:31,160
Speaker 1: primary ways to make your money, all while simultaneously a

802
00:37:31,320 --> 00:37:33,440
Speaker 1: rod the reason you built the show so nice, Acho,

803
00:37:33,760 --> 00:37:37,120
Speaker 1: remember land the streamer. I didn't build the show to

804
00:37:37,160 --> 00:37:39,719
Speaker 1: exclusively stay on social. If I did that, I could

805
00:37:39,800 --> 00:37:42,840
Speaker 1: just got my laptop done it super cheap. Instead, I

806
00:37:42,840 --> 00:37:46,000
Speaker 1: built a studio. I built like a real state of

807
00:37:46,000 --> 00:37:49,120
Speaker 1: the art type studio so that a streamer can go, oh,

808
00:37:49,120 --> 00:37:52,879
Speaker 1: that's nice, greenlit. Now that I know my costs, if

809
00:37:52,880 --> 00:37:55,799
Speaker 1: my costs are X, if I can make why then

810
00:37:55,840 --> 00:37:57,920
Speaker 1: your money is that that difference between that HY and

811
00:37:57,960 --> 00:38:00,319
Speaker 1: that X. Whereas when I'm just working for Fox, working

812
00:38:00,360 --> 00:38:03,359
Speaker 1: for a network, this is your salary. But bro, now

813
00:38:03,360 --> 00:38:06,200
Speaker 1: that I'm an owner, it's so interesting because I'm like, okay, wait, atcho,

814
00:38:06,520 --> 00:38:09,080
Speaker 1: this is your expenses for the year. So now this

815
00:38:09,160 --> 00:38:11,360
Speaker 1: is the number to break you even and anything above

816
00:38:11,400 --> 00:38:14,280
Speaker 1: that you're making money. Figure out how to go make money?

817
00:38:14,440 --> 00:38:16,400
Speaker 1: And now you eat what you kill? And ain't nothing

818
00:38:16,440 --> 00:38:18,319
Speaker 1: better in life than living with a eat what you

819
00:38:18,440 --> 00:38:20,400
Speaker 1: kill model. If you know how to go kill, you

820
00:38:20,480 --> 00:38:20,960
Speaker 1: know what I mean?

821
00:38:21,000 --> 00:38:23,359
Speaker 3: And so how does that feel to you at this point?

822
00:38:23,360 --> 00:38:26,400
Speaker 3: I mean, it's it feels like you said you weren't excited.

823
00:38:26,520 --> 00:38:34,000
Speaker 1: Feels But the reason I'm excited now is oftentimes people

824
00:38:34,000 --> 00:38:35,520
Speaker 1: don't get to see the light at the end of

825
00:38:35,520 --> 00:38:38,080
Speaker 1: the tunnel. You just got to walk through the tunnel

826
00:38:38,080 --> 00:38:40,359
Speaker 1: in the dark and trust you're going to see light.

827
00:38:40,960 --> 00:38:42,560
Speaker 1: I've gotten to see light at the end of the

828
00:38:42,560 --> 00:38:47,440
Speaker 1: tunnel quickly, incredibly quickly. That's why I'm excited. Otherwise it

829
00:38:47,480 --> 00:38:50,359
Speaker 1: would just be a long, arduous journey. But I'll say

830
00:38:50,360 --> 00:38:54,120
Speaker 1: this just for those listening, the three things I learned.

831
00:38:54,640 --> 00:38:57,160
Speaker 1: If you want to start like a million dollar business,

832
00:38:57,520 --> 00:39:02,080
Speaker 1: find a billion dollar corporation sports The second thing I

833
00:39:02,160 --> 00:39:06,080
Speaker 1: learned was is there a vacancy of part of that corporation?

834
00:39:06,480 --> 00:39:10,160
Speaker 1: Oh nighttime sports show? And then the third thing are

835
00:39:10,200 --> 00:39:12,440
Speaker 1: you do you have an inherent access point? Do you

836
00:39:12,480 --> 00:39:15,319
Speaker 1: have an inherent advantage? My advantage I was starting with

837
00:39:15,360 --> 00:39:18,640
Speaker 1: five point three million subscribers across all channels. So you

838
00:39:18,680 --> 00:39:21,400
Speaker 1: want to make a million find the billion? Then is

839
00:39:21,440 --> 00:39:24,120
Speaker 1: there competition in that million of the billion that you're

840
00:39:24,160 --> 00:39:27,239
Speaker 1: finding if there's not exists there? And then lastly, do

841
00:39:27,280 --> 00:39:29,719
Speaker 1: you have an inherent advantage? If you can check all

842
00:39:29,719 --> 00:39:34,440
Speaker 1: three of those boxes, I suggest it's not that complicated,

843
00:39:34,719 --> 00:39:35,719
Speaker 1: it's just difficult.

844
00:39:35,800 --> 00:39:40,400
Speaker 2: Yeah, so three names, Pat McAfee, Steven A Smith, Bill Simmons,

845
00:39:40,840 --> 00:39:42,480
Speaker 2: are any of those three kind of the north of

846
00:39:42,520 --> 00:39:43,320
Speaker 2: what you're trying to build?

847
00:39:43,400 --> 00:39:49,719
Speaker 1: If not who, I'd probably say an amalgamation of all three. Yeah,

848
00:39:49,719 --> 00:39:51,480
Speaker 1: here's why. And I don't use that as a cop out.

849
00:39:51,840 --> 00:39:53,400
Speaker 1: I was reading a book called The Hidden Habits of

850
00:39:53,440 --> 00:39:55,840
Speaker 1: Genius and the Hidden Habits of Genius just looked at

851
00:39:55,880 --> 00:39:59,440
Speaker 1: different geniuses suggested throughout the history of mankind, and genius

852
00:39:59,480 --> 00:40:03,560
Speaker 1: is synthesi information. Can you find the invisible connective tissue

853
00:40:03,560 --> 00:40:07,080
Speaker 1: between different things. The reason I did speakeasy speakeasy instead

854
00:40:07,080 --> 00:40:10,239
Speaker 1: of the Emmanuelacco Show, the Pat McAfee show, I don't

855
00:40:10,239 --> 00:40:13,640
Speaker 1: always have to host it. Ah, So you can sell

856
00:40:13,680 --> 00:40:16,799
Speaker 1: speakeasy one day, find to really get host, slot them

857
00:40:16,800 --> 00:40:19,799
Speaker 1: in the chair. Then I can go do speakeasy sophisticated

858
00:40:19,840 --> 00:40:22,720
Speaker 1: political talk. I ain't got to host it. You've already

859
00:40:22,760 --> 00:40:25,560
Speaker 1: built the model. Then I can go speakeasy sophisticated pop

860
00:40:25,600 --> 00:40:28,279
Speaker 1: culture talk hosted for a year, get out the chair.

861
00:40:28,800 --> 00:40:31,360
Speaker 1: If you name the show after you, you got to

862
00:40:31,400 --> 00:40:33,640
Speaker 1: be the show. So the reason I didn't name the

863
00:40:33,640 --> 00:40:35,640
Speaker 1: show after me was because oh I don't always want

864
00:40:35,640 --> 00:40:37,880
Speaker 1: to be the show. That's why I said an amalgamation

865
00:40:37,960 --> 00:40:40,719
Speaker 1: of all of them, you know what I mean. McAfee

866
00:40:40,760 --> 00:40:42,200
Speaker 1: is brilliant. I think he's one of the first who

867
00:40:42,239 --> 00:40:45,400
Speaker 1: have ever done it. But McAfee's the McAfee show. He

868
00:40:45,440 --> 00:40:48,640
Speaker 1: can never stop the working. He is the brand. The

869
00:40:48,719 --> 00:40:52,600
Speaker 1: social media channels of his show are his. He's the brand.

870
00:40:52,719 --> 00:40:55,120
Speaker 1: I did that with Uncomfortable Conversations. I didn't want to

871
00:40:55,160 --> 00:40:59,280
Speaker 1: do that again, and so whereas Simmons, he isn't necessarily

872
00:40:59,280 --> 00:41:03,279
Speaker 1: the brand. Here the brand the ringer exactly right. So

873
00:41:04,320 --> 00:41:05,560
Speaker 1: that was kind of my thought process.

874
00:41:05,560 --> 00:41:08,600
Speaker 3: So I'm glad you mentioned uncomfortable conversations because it's really,

875
00:41:08,840 --> 00:41:10,400
Speaker 3: I have to say, one of the first times I

876
00:41:10,440 --> 00:41:13,120
Speaker 3: really encountered you. Uncomfortable with conversations with a black man.

877
00:41:14,719 --> 00:41:19,000
Speaker 3: I feel like took you to an whole other level,

878
00:41:19,000 --> 00:41:23,200
Speaker 3: like a different universe, a different galaxy. So distill it

879
00:41:23,280 --> 00:41:25,640
Speaker 3: down for us if you can, like what happened.

880
00:41:26,680 --> 00:41:30,000
Speaker 1: Uncomfortable conversations got me into the matrix. Yeah, it got

881
00:41:30,000 --> 00:41:34,439
Speaker 1: me into the matrix, changed my life. Five days after

882
00:41:34,520 --> 00:41:37,600
Speaker 1: George Floyd gets murdered, I start a show I'm in Austin, Texas,

883
00:41:37,680 --> 00:41:40,800
Speaker 1: and I rent a studio space, and I say, hey, Emmanuel,

884
00:41:41,200 --> 00:41:43,120
Speaker 1: you should just go talk and answer a lot of

885
00:41:43,200 --> 00:41:45,719
Speaker 1: questions in society right now that people are asking, Hey,

886
00:41:45,719 --> 00:41:48,160
Speaker 1: why are black people rioting? Why can black people say

887
00:41:48,160 --> 00:41:50,399
Speaker 1: the N word but white people can't? What is going

888
00:41:50,400 --> 00:41:52,800
Speaker 1: on societally? And I was like, Okay, Emmanuel, you should

889
00:41:52,800 --> 00:41:54,239
Speaker 1: do this. I was going to do it with the

890
00:41:54,280 --> 00:41:56,360
Speaker 1: sweet white friend of mine, but at the last second,

891
00:41:56,400 --> 00:41:58,560
Speaker 1: my white friend got cold feet, so I said, Emmanuel,

892
00:41:58,600 --> 00:42:00,640
Speaker 1: you got to do it yourself first. It was going

893
00:42:00,680 --> 00:42:02,400
Speaker 1: to be questions white people have. That was going to

894
00:42:02,440 --> 00:42:05,000
Speaker 1: be the name of the show. Terrible grame. But if

895
00:42:05,040 --> 00:42:06,840
Speaker 1: she's driving down, she's like, yo, Emanuel, it's not just

896
00:42:06,840 --> 00:42:08,839
Speaker 1: white people have questions. Why don't you change the title

897
00:42:08,840 --> 00:42:11,799
Speaker 1: maybe uncomfortable conversations? Because I was like, uncomfortable conversations, it

898
00:42:11,880 --> 00:42:14,480
Speaker 1: just doesn't stick. I walked by a mirror. I looked

899
00:42:14,480 --> 00:42:16,400
Speaker 1: to the right. I walked back by the mirror. I

900
00:42:16,440 --> 00:42:20,440
Speaker 1: looked to the last you're a black man, uncomfortable conversations

901
00:42:20,440 --> 00:42:22,120
Speaker 1: with a black man, So we do that now. I

902
00:42:22,120 --> 00:42:23,640
Speaker 1: don't have anybody to shoot it. I don't have a

903
00:42:23,640 --> 00:42:25,840
Speaker 1: beautiful video team that y'all can see that's behind all

904
00:42:25,880 --> 00:42:28,799
Speaker 1: these cameras. But I knew somebody that was a wedding videographer.

905
00:42:29,200 --> 00:42:31,480
Speaker 1: Wedding videographer said hey, yo, bro, can you come shoot

906
00:42:31,520 --> 00:42:33,560
Speaker 1: this thing. I go to this all white studio space.

907
00:42:33,600 --> 00:42:35,880
Speaker 1: I shoot this episode. Within five days of a twenty

908
00:42:35,880 --> 00:42:39,319
Speaker 1: five million views, now direct messages from the likes of

909
00:42:40,440 --> 00:42:43,600
Speaker 1: Reese Witherspoon, Jennifer Aniston, everybody in the mom has now

910
00:42:43,680 --> 00:42:45,560
Speaker 1: hit me up. I don't know what to do. I

911
00:42:45,560 --> 00:42:47,080
Speaker 1: got a call from a no call a ID number.

912
00:42:47,080 --> 00:42:52,239
Speaker 1: I pick it up. O Choe McConaughey speaking. I want

913
00:42:52,239 --> 00:42:56,520
Speaker 1: to have a conversation. So McConaughey like Matthew McConaughey. He's like,

914
00:42:56,560 --> 00:42:58,640
Speaker 1: I want to have a conversation. I was like, all right,

915
00:42:59,200 --> 00:43:02,120
Speaker 1: let's do it in three four days. He says about tomorrow.

916
00:43:02,560 --> 00:43:04,520
Speaker 1: I was like, ah, Now, the thing about it a rod.

917
00:43:04,560 --> 00:43:05,960
Speaker 1: I didn't want to follow up, because how the hell

918
00:43:06,000 --> 00:43:08,240
Speaker 1: do you follow up twenty five million views? You don't.

919
00:43:08,600 --> 00:43:10,239
Speaker 1: But mccanae says he wants to do it tomorrow. We

920
00:43:10,280 --> 00:43:12,640
Speaker 1: do it tomorrow. Me and McConaughey, Matthew McConaughey. We sit

921
00:43:12,680 --> 00:43:14,120
Speaker 1: down and do the next episode. I get a call

922
00:43:14,160 --> 00:43:16,920
Speaker 1: five days later from another no call already number. Hi

923
00:43:16,960 --> 00:43:21,880
Speaker 1: Emmanuel Oprah Winfrey speaking. I'm like Oprah, Like Oprah, Oprah,

924
00:43:21,960 --> 00:43:25,040
Speaker 1: Oprah Oprah. She said, Emmanuel, do you have time to FaceTime?

925
00:43:25,120 --> 00:43:28,640
Speaker 1: Later today, I said, do I have time? You have time?

926
00:43:28,960 --> 00:43:30,880
Speaker 1: We hop on FaceTime. She's sitting in her kitchen. She

927
00:43:30,880 --> 00:43:35,040
Speaker 1: asked me one question, She says, Emmanuel, what is your intention?

928
00:43:35,960 --> 00:43:38,040
Speaker 1: I said, Oprah, my intention is to change the world.

929
00:43:38,080 --> 00:43:40,239
Speaker 1: I truly believe I can. I'm currently working on writing

930
00:43:40,280 --> 00:43:43,160
Speaker 1: a book. She said books. I love books. So Oprah

931
00:43:43,200 --> 00:43:45,160
Speaker 1: and I partner together to write un Comfortable Conversations with a

932
00:43:45,160 --> 00:43:47,880
Speaker 1: Black Man, number three on the bestseller list, Uncomfortable Conversations

933
00:43:47,880 --> 00:43:50,080
Speaker 1: with a Black Boy. I've since written in Comfortable Conversations

934
00:43:50,120 --> 00:43:52,080
Speaker 1: with the June number three on the bestsellers list. I'm

935
00:43:52,080 --> 00:43:53,799
Speaker 1: the only person not named Oprah to have more than

936
00:43:53,800 --> 00:43:55,680
Speaker 1: one book under the Oprah imprint. So I wrote my

937
00:43:55,680 --> 00:43:59,120
Speaker 1: books under the Oprah imprint. After that boom, life changes.

938
00:43:59,160 --> 00:44:01,319
Speaker 1: I end up hosting the I end up moving into

939
00:44:01,360 --> 00:44:05,600
Speaker 1: corporate America. I've spoken for every corporation. Michael Jordan calls

940
00:44:05,640 --> 00:44:09,719
Speaker 1: me and they fly me to Seaport, New York, and

941
00:44:09,800 --> 00:44:13,520
Speaker 1: I speak to everybody at Jordan Brand. Jordan included just

942
00:44:13,600 --> 00:44:16,759
Speaker 1: about all of these different things, and so it was

943
00:44:16,920 --> 00:44:18,600
Speaker 1: one of those things. The reason I entered into the

944
00:44:18,600 --> 00:44:22,680
Speaker 1: matrix was because uncomfortable conversations was what put me into

945
00:44:22,760 --> 00:44:27,160
Speaker 1: society in a manner that's I couldn't imagine change my life,

946
00:44:27,400 --> 00:44:28,160
Speaker 1: change my life.

947
00:44:28,239 --> 00:44:29,839
Speaker 3: What is it like when you pick up the phone

948
00:44:29,840 --> 00:44:31,839
Speaker 3: and it's Oprah on the other I mean, yeah, man,

949
00:44:34,520 --> 00:44:35,080
Speaker 3: what is that?

950
00:44:38,120 --> 00:44:43,400
Speaker 1: You know what? Bro None of those moments moved me

951
00:44:43,920 --> 00:44:46,319
Speaker 1: because I was in such a period of life where

952
00:44:46,360 --> 00:44:49,719
Speaker 1: I was like, Acho Steward it well. I would just

953
00:44:49,840 --> 00:44:52,040
Speaker 1: walk down Beverly Hills because I lived in La then

954
00:44:52,040 --> 00:44:54,000
Speaker 1: at the time I moved from Austin, and I'll say,

955
00:44:54,000 --> 00:44:56,600
Speaker 1: Ocho Stewart, it well, Stewart, it well, like be a

956
00:44:56,640 --> 00:44:58,920
Speaker 1: good steward of it, Like this is not about you,

957
00:44:59,000 --> 00:45:01,920
Speaker 1: be a good steward of it. So when Oprah called

958
00:45:02,800 --> 00:45:05,920
Speaker 1: it was cool, mcconae called it was cool. Justin Bieber

959
00:45:05,960 --> 00:45:08,200
Speaker 1: came up to me, it was cool, But it was

960
00:45:08,239 --> 00:45:11,520
Speaker 1: just Acho Stewart it well, like, do not miss the mission,

961
00:45:11,600 --> 00:45:13,440
Speaker 1: do not miss the moment like you're a man on

962
00:45:13,480 --> 00:45:15,799
Speaker 1: a mission. You're a man who meant a moment steward it.

963
00:45:15,840 --> 00:45:19,719
Speaker 3: Well, so that's got to be your dad, right probably?

964
00:45:19,880 --> 00:45:23,480
Speaker 1: And my faith, Yeah, and my faith. So it's all

965
00:45:23,520 --> 00:45:26,520
Speaker 1: been cool, it's all been special. We've done a lot

966
00:45:26,560 --> 00:45:29,000
Speaker 1: of great things. I mean, how the heck we started TV?

967
00:45:29,080 --> 00:45:31,520
Speaker 1: We got two emmys, you know what I mean? But

968
00:45:31,520 --> 00:45:34,520
Speaker 1: that's why I'm like, this is above me. This is

969
00:45:34,600 --> 00:45:36,799
Speaker 1: if you work very hard at what you do, and

970
00:45:36,840 --> 00:45:38,840
Speaker 1: if you work very smart at what you do, and

971
00:45:38,880 --> 00:45:41,480
Speaker 1: if you're incredibly resourceful with what you do, you will

972
00:45:41,520 --> 00:45:42,799
Speaker 1: find success at what you do.

973
00:45:54,320 --> 00:45:55,919
Speaker 3: All right, So this is where we do rapid fire.

974
00:45:56,000 --> 00:45:58,160
Speaker 3: Ten questions will bounce it back and forth. You're ready,

975
00:45:58,520 --> 00:46:01,600
Speaker 3: Let's go, all right. What's one word to describe your

976
00:46:01,640 --> 00:46:02,480
Speaker 3: deal making style?

977
00:46:03,280 --> 00:46:03,880
Speaker 1: Strategic?

978
00:46:04,480 --> 00:46:07,120
Speaker 2: What's more important to you? Gut or data?

979
00:46:08,520 --> 00:46:10,760
Speaker 1: That's a good question. Data.

980
00:46:11,000 --> 00:46:12,600
Speaker 3: Who's your dream deal making partner?

981
00:46:13,080 --> 00:46:13,920
Speaker 1: Let's say you magic.

982
00:46:14,239 --> 00:46:16,319
Speaker 2: What's the best piece of advice you received on deal

983
00:46:16,320 --> 00:46:17,280
Speaker 2: making or business?

984
00:46:18,560 --> 00:46:19,799
Speaker 1: Bet on brains?

985
00:46:20,200 --> 00:46:21,800
Speaker 3: What's the worst advice you've been given?

986
00:46:22,560 --> 00:46:26,279
Speaker 1: Huh, that's a good freaking question. You can't do it.

987
00:46:26,560 --> 00:46:29,160
Speaker 2: What's a deal that you wish you had done.

988
00:46:29,520 --> 00:46:33,280
Speaker 1: I don't want to live and regret, so I'm gonna

989
00:46:33,280 --> 00:46:38,319
Speaker 1: say none. But I have the opportunity to host The

990
00:46:38,360 --> 00:46:42,000
Speaker 1: Bachelor in perpetuity, and I'm always curious what that would

991
00:46:42,040 --> 00:46:43,520
Speaker 1: have looked like and i'd done it.

992
00:46:43,920 --> 00:46:47,640
Speaker 3: Interesting. Do you have a dream guest on uncomfortable conversations?

993
00:46:47,640 --> 00:46:48,120
Speaker 2: Who isn't?

994
00:46:48,360 --> 00:46:50,719
Speaker 1: No, My dream guest is whoever meets the moment in time,

995
00:46:50,840 --> 00:46:52,560
Speaker 1: So there's no, there's no dream guest.

996
00:46:52,920 --> 00:46:54,759
Speaker 2: You're gonna even watch one sport for the rest of

997
00:46:54,800 --> 00:46:55,120
Speaker 2: your life?

998
00:46:55,160 --> 00:46:57,240
Speaker 1: Oh here's the thing, a rod you got to qualify

999
00:46:57,440 --> 00:47:01,880
Speaker 1: Game seven, Game seven or super the Olympics. You know

1000
00:47:01,960 --> 00:47:04,000
Speaker 1: what I mean? If I'm only watching one sport football,

1001
00:47:04,320 --> 00:47:06,080
Speaker 1: But if you're telling me like the Olympics, I take

1002
00:47:06,080 --> 00:47:08,640
Speaker 1: the Olympics, which sport and the track? Okay, done, I'm

1003
00:47:08,640 --> 00:47:10,239
Speaker 1: watching track and field. I'm watching the four black for

1004
00:47:10,320 --> 00:47:11,080
Speaker 1: me to relay.

1005
00:47:11,000 --> 00:47:13,080
Speaker 3: What team do you want to see win a championship

1006
00:47:13,120 --> 00:47:13,720
Speaker 3: more than any?

1007
00:47:14,520 --> 00:47:16,320
Speaker 1: The San Francisco forty nine ers.

1008
00:47:16,680 --> 00:47:18,960
Speaker 2: What's your advice for someone who wants a career.

1009
00:47:19,080 --> 00:47:22,040
Speaker 1: Just like yours, don't have a career like yours?

1010
00:47:22,239 --> 00:47:23,040
Speaker 2: There you go? All right?

1011
00:47:23,040 --> 00:47:23,279
Speaker 1: Eman?

1012
00:47:23,360 --> 00:47:26,080
Speaker 3: Well at thank you so much. This was so much fun.

1013
00:47:26,239 --> 00:47:27,919
Speaker 1: Thank you, Thank you, Kell. This is great.

1014
00:47:33,760 --> 00:47:37,839
Speaker 4: The Deal is a production from Bloomberg Podcasts and Bloomberg Originals.

1015
00:47:38,560 --> 00:47:41,960
Speaker 4: The Deal is hosted by Alex Rodriguez and Jason Kelly.

1016
00:47:42,600 --> 00:47:47,680
Speaker 4: The show was produced by Anamazarakis, Stacey Wong, Lizzie Phillip,

1017
00:47:48,080 --> 00:47:52,440
Speaker 4: and Eden Martinez. Original music and engineering by Blake Maples.

1018
00:47:53,120 --> 00:47:56,680
Speaker 4: Our booker is Paige Keffer. David E. Ravella is our

1019
00:47:56,719 --> 00:48:01,440
Speaker 4: managing editor. Our executive producers are Jason ke Kelly, Amy Keen,

1020
00:48:01,960 --> 00:48:08,680
Speaker 4: Jordan Opplinger, Trey Shallowhorn, Regina Delia, Kelly Laferrier, and Ashley Hoenig.

1021
00:48:09,440 --> 00:48:13,239
Speaker 4: Sage Bauman is our head of Podcasts Special thanks to

1022
00:48:13,320 --> 00:48:18,600
Speaker 4: Rachel Carnevale, Elena Los Angeles and Nick Silva. Joshua Deveaux

1023
00:48:18,719 --> 00:48:22,880
Speaker 4: is our director of photography. Rubob Shakir is our creative director.

1024
00:48:23,400 --> 00:48:28,120
Speaker 4: Art direction is from Jacqueline Kessler. Camera operation by Don Downie,

1025
00:48:28,239 --> 00:48:33,120
Speaker 4: Genevieve Aegar and Emmanuel Moran. Our gaffer is Kelly Porterfield,

1026
00:48:33,480 --> 00:48:37,359
Speaker 4: and our grip is Justin Birch. Alex Diacanis is our

1027
00:48:37,400 --> 00:48:41,400
Speaker 4: video editor and Will Connolly is our assistant editor. You

1028
00:48:41,440 --> 00:48:45,160
Speaker 4: can listen to the deal on Apple Podcasts, Spotify, or

1029
00:48:45,160 --> 00:48:48,120
Speaker 4: wherever you get your podcasts. You can also tune into

1030
00:48:48,160 --> 00:48:51,680
Speaker 4: the video Companion on Bloomberg Originals and on Bloomberg TV.

1031
00:48:52,400 --> 00:48:53,240
Speaker 4: Thanks for listening.