WEBVTT - Bloomberg Businessweek Weekend - November 10th, 2023

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<v Speaker 1>This is Bloomberg Business Week Inside, from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 1>Podcast with Carol Messer and Tim Stenebek from Bloomberg Radio.

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<v Speaker 2>Hi, everyone, Welcome to the weekend edition of Bloomberg Business

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<v Speaker 2>Week Ahead. On the program, we'll take you inside the

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<v Speaker 2>human brain as Elon Musk's Neuralink gets FDA clearance to

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<v Speaker 2>start implanting computer chips in people's skulls. All the company

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<v Speaker 2>needs now is some volunteers.

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<v Speaker 3>What could go wrong?

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<v Speaker 2>We'll also discuss another long term muskole, human life on Mars.

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<v Speaker 2>A new book lays out the potential pros and cons

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<v Speaker 2>there are quite a few of them of colonizing space. Plus,

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<v Speaker 2>we're going to get a pulse check on geopolitics with

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<v Speaker 2>Brookings Institution senior fellow Angela Stent, as Russia and Ukraine

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<v Speaker 2>approach a grim milestone with much of the world now

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<v Speaker 2>focused on Israel's war against Tomas. Of that to come,

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<v Speaker 2>we begin with one of the US economy's most important components. We're,

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<v Speaker 2>of course talking about the housing market. This week we

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<v Speaker 2>saw the average thirty year mortgage rate fall by the

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<v Speaker 2>most in more than a year, at a seven point

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<v Speaker 2>six one percent. That helped spark the biggest advance in

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<v Speaker 2>home purchase applications since early June. Still, affordable housing is

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<v Speaker 2>hard to come by, and that's largely due to a

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<v Speaker 2>phenomenon called the lock in effect. It's the subject of

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<v Speaker 2>a recent Bloomberg BusinessWeek cover story, and for more we

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<v Speaker 2>go to the Bloomberg News real estate reporting team of

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<v Speaker 2>Pashant Gopol and Patrick Clark, along with the editor of

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<v Speaker 2>the magazine, Joel Weber.

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<v Speaker 4>Look, Ultimately, if you want to feel like there's an

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<v Speaker 4>existential crisis in the US, I think the housing industry,

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<v Speaker 4>housing market is maybe a pretty good one good place

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<v Speaker 4>to look right now. If you have one of those

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<v Speaker 4>low rate mortgages.

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<v Speaker 2>And a lot of people do that.

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<v Speaker 4>A lot of people got fortunate enough to get in

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<v Speaker 4>when the market allowed that. You don't want to give

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<v Speaker 4>it up, so there's very little incentive to sell an

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<v Speaker 4>then have to take out a high mortgage. Now, that

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<v Speaker 4>also means that for those people who never had a

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<v Speaker 4>chance to get in, you're not able to get in

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<v Speaker 4>because nobody's selling. There's very low inventory and if you

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<v Speaker 4>could get in, you have to pay that eight percent

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<v Speaker 4>mortgage that is potentially, you know, dramatically higher than what

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<v Speaker 4>the housing market even looked like two years ago. And boy,

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<v Speaker 4>that is just a rotten.

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<v Speaker 1>Place to be.

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<v Speaker 4>And especially for people who are starting out, it really

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<v Speaker 4>feels like you're just iced out. And that has I

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<v Speaker 4>think some long term economic implications for the US. And

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<v Speaker 4>there I think we're done talking about the story because

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<v Speaker 4>that's basically how rotten this is.

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<v Speaker 1>But there's a whole lot more there.

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<v Speaker 4>And Prashant and Pat Clark did a great job of

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<v Speaker 4>not only setting that table and and this is to

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<v Speaker 4>me one of these stories that when I first started

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<v Speaker 4>engaging with them about it, it feels like one of

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<v Speaker 4>the most important stories of the year. We've talked about

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<v Speaker 4>what's happened in the commercial real estate world. This is

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<v Speaker 4>equally scary because it affects people so directly. I think, So, Prishan,

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<v Speaker 4>you've got to speak to some people, tell us about

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<v Speaker 4>what you and Pat learned along the way.

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<v Speaker 5>Well, really, this is like two different worlds, right, So

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<v Speaker 5>people who own houses are really the haves here, and

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<v Speaker 5>in some ways they're sitting pretty because they locked in

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<v Speaker 5>some of the lowest rates in history, and they're unaffected

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<v Speaker 5>for the most part by the rising mortgage rates because

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<v Speaker 5>you know, most people have fixed rate mortgages for you know,

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<v Speaker 5>thirty years, so they might be in those homes for

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<v Speaker 5>a long time because they have very little incentives to

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<v Speaker 5>sell and take on sort of a much higher rate.

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<v Speaker 5>On the other hand, people who haven't gotten a chance

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<v Speaker 5>to buy yet, maybe they were, you know, they couldn't

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<v Speaker 5>buy during the peak of the COVID buying frenzy because

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<v Speaker 5>they lost out in bidding wars. But now they can't

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<v Speaker 5>buy because they can't afford to. You combine these very

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<v Speaker 5>high prices and these extraordinarily high rates, and you know,

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<v Speaker 5>they're just locked out.

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<v Speaker 6>You remind us of an economist back in the nineteen

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<v Speaker 6>eighties who actually identified this so called lock in effect.

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<v Speaker 6>Take us back there, because we've kind of been in

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<v Speaker 6>these this position before.

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<v Speaker 7>It was very much like what we're seeing now, which

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<v Speaker 7>is that interest rates shot up quickly, and people who

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<v Speaker 7>you know, I think between nineteen seventy eight nineteen eighty one,

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<v Speaker 7>interest rates doubled. They were much higher in those days.

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<v Speaker 7>I think they shut up all the way. I think

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<v Speaker 7>to eighteen percent or so. But interest rates went up

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<v Speaker 7>very quickly, and it became clear that the old mortgage

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<v Speaker 7>had a value attached to it. Right, It wasn't just

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<v Speaker 7>the bill you I had to pay every month, but it

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<v Speaker 7>was worth you know, thousands of dollars and because if

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<v Speaker 7>you were to trade it into a new mortgage, that's

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<v Speaker 7>how much more you would pay over the life of alone.

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<v Speaker 7>And you know, at the time, there was a an

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<v Speaker 7>economist at the University of California who who you know,

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<v Speaker 7>who sort of showed that this was correlated or or

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<v Speaker 7>he associated this with a strong disincentive to move, which

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<v Speaker 7>is logical. You know. You fast forward now to today

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<v Speaker 7>and there there are two researchers, one at University of

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<v Speaker 7>Illinois and one at the University of Pennsylvania. Actually, you know,

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<v Speaker 7>have a you know, a way to do a sort

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<v Speaker 7>of back of the envelope calculation to show that there's

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<v Speaker 7>a real causal effect between this, you know, luck and

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<v Speaker 7>effect and reduced residential mobility. People are going to move less,

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<v Speaker 7>and in fact, people have been moving less in America.

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<v Speaker 7>You know for a part while moving.

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<v Speaker 6>We were finally moving again right with the pandemic, because

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<v Speaker 6>you could work Jil anywhere, like finally people were starting

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<v Speaker 6>to move around again a little bit.

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<v Speaker 4>And boy did that end with the pandemic, right and

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<v Speaker 4>and now suddenly maybe you did move somewhere, and now,

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<v Speaker 4>you know, even being able to offload that thing that

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<v Speaker 4>you got yourself into, maybe you won't be so lucky now. Now,

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<v Speaker 4>most important question amount I asked today Pat Pashant, which

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<v Speaker 4>have you got to speak to Eugene Quackenbush? I always okay,

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<v Speaker 4>So tell us about also can we say the name

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<v Speaker 4>of Eugene Quackenbush. Quackenbush, get gets your exactly what he's doing?

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<v Speaker 2>Phoenix broke like.

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<v Speaker 4>Than I know Pat has a deep understanding of Phoenix.

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<v Speaker 4>But tell us about what what mister Quackenbush really his name?

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<v Speaker 7>Okay, but but but he's a you know, he's a

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<v Speaker 7>pretty savvy real estate guy in uh in Phoenix who

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<v Speaker 7>has a real estate company called Get Your Nest That

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<v Speaker 7>will that that that that acts as a brokerage and

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<v Speaker 7>the types of you know, effectively, he has to get

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<v Speaker 7>creative for his clients. And the simplest thing is you

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<v Speaker 7>go and look for a new home, right because the

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<v Speaker 7>homebuilders are often buying down interest rates and we can

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<v Speaker 7>tell you more about that. I can tell you more

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<v Speaker 7>about that. But he's doing things as well, like, well,

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<v Speaker 7>can we go out and find people who have assumable mortgages,

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<v Speaker 7>which is usually an f h A or a VA

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<v Speaker 7>loan that someone else can take on. So you know,

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<v Speaker 7>it was a there's a three percent mortgage, and you

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<v Speaker 7>sell the mortgage along with the house package today, right there,

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<v Speaker 7>package deal not just it's.

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<v Speaker 2>Not just not the garden, you know, mortgage.

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<v Speaker 4>I mean it sounds like a great deal, you.

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<v Speaker 7>Know, and it's probably better than the alternatives, because the

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<v Speaker 7>alternatives are you either look for something smaller or what

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<v Speaker 7>you find is a house that's not in great condition

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<v Speaker 7>and so not only is it expensive, it's going to

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<v Speaker 7>need more work. Or another thing that Eugene told me

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<v Speaker 7>he was doing with clients or you know, clients were considering,

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<v Speaker 7>is you know, you just drive farther. It's no longer

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<v Speaker 7>you know, the close in suburb that you pictured yourself

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<v Speaker 7>in in twenty twenty one when all your friends were

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<v Speaker 7>rushing to buy homes. You are now you know, you're

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<v Speaker 7>now in the next or the one after, and you're

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<v Speaker 7>having to drive farther every day.

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<v Speaker 4>So Pershan, let's talk about the home builder dynamic, because

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<v Speaker 4>the other thing here is that there just hasn't been

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<v Speaker 4>that much inventory, right. But like, so we're the home

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<v Speaker 4>builders in all of this.

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<v Speaker 5>Right, So the home builders in some ways are in

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<v Speaker 5>much better shape because they produce inventory. So you've had

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<v Speaker 5>the existing market just completely lock up, and that's left

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<v Speaker 5>a little bit of an opening, especially for the larger

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<v Speaker 5>builders that have their own mortgage arms, so they're able

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<v Speaker 5>to kind of offer subsidized mortgage rates, which are really

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<v Speaker 5>enticing buyers to buy new so they there can more

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<v Speaker 5>aggressively cut prices and you know, offer you know, a

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<v Speaker 5>five percent mortgage or something like that, at least first

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<v Speaker 5>a period of time. It can you know, it might

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<v Speaker 5>increase later, but for the first few years five percent,

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<v Speaker 5>and that's that's actually working for them, so they're able

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<v Speaker 5>to sort of increase production and get more buyers in.

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<v Speaker 1>Okay, so.

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<v Speaker 4>Young people can't get in, people with low rate mortgages

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<v Speaker 4>don't want to sell. What's the way out of this impossible?

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<v Speaker 5>Miss, Well, we had we had like we spoke with uh,

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<v Speaker 5>you know, Ralph McLaughlin. He's a he's an economist. So

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<v Speaker 5>there's been some efforts to sort of attack. This from

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<v Speaker 5>UH from the perspective of demand, trying to get make

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<v Speaker 5>it easier for people to purchase, right, so lowering fees

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<v Speaker 5>for mortgage it is things like that down payment assistance.

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<v Speaker 5>But all that does is sort of adds to the competition, right,

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<v Speaker 5>which is the problem. We So his idea is, let's

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<v Speaker 5>try to get convinced sellers to sell. So he's suggesting

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<v Speaker 5>that you could do things like a window of time

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<v Speaker 5>where you know, capital gains where maybe investors wouldn't have

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<v Speaker 5>to pay that, or you increase taxes on rental landlords.

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<v Speaker 5>Either way, the idea would be to get some of

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<v Speaker 5>these airbnb landlords and other landlords to sell to first

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<v Speaker 5>time buyers.

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<v Speaker 2>Our thanks to Preshan Gopaul and Patrick Clark with Bloomberg News.

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<v Speaker 2>That full interview is available on our podcast feed, and

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<v Speaker 2>their story is of course available online at Bloomberg dot

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<v Speaker 2>com as well as on the Bloomberg terminal. Jill Weber

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<v Speaker 2>is going to be back with us next hour coming up.

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<v Speaker 2>As the Israel Hamas war intensifies, another violent conflict is

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<v Speaker 2>dragging on in Europe.

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<v Speaker 8>The war seems to be at this moment in a

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<v Speaker 8>dynamic stalemate.

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<v Speaker 2>How Vladimir Putin could use the world's focus on Gaza

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<v Speaker 2>to his advantage against Ukraine. You're listening to Bloomberg BusinessWeek.

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<v Speaker 2>This is Bloomberg.

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<v Speaker 1>Listening to the Bloomberg Business Week podcast. Catch us live

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<v Speaker 1>weekday afternoons from three to six Eastern Listen.

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<v Speaker 3>On Bloomberg dot Com, the iHeartRadio app, and the Bloomberg

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<v Speaker 3>Business App, or watch us live on YouTube.

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<v Speaker 6>From Wall Street to the World Bank. One risk towers

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<v Speaker 6>above all, and that is geopolitical. We know Israel has

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<v Speaker 6>talked about its troops entering the middle of Gaza's main

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<v Speaker 6>city as they continue they're offensive against Tomas. EU commissioned

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<v Speaker 6>President Ursula Vanderlin weighing in saying Israel will have to

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<v Speaker 6>leave Gaza eventually. And then, of course, Tim, there's the

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<v Speaker 6>war between Russia and Ukraine.

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<v Speaker 2>Yeah, well into its second year, almost its third year.

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<v Speaker 2>Ukraine President Zelenski welcoming and decision by the European Unions

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<v Speaker 2>executive arm Tobacco start to membership talks with Kiev, pledging

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<v Speaker 2>to continue work to develop state institutions. A lot for

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<v Speaker 2>the world to manage. And we've got a great.

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<v Speaker 6>Guest, Carol Angela Stemp back with US, senior fellow at

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<v Speaker 6>Brookings Institution, author of Putin's World, former National intelligence officer

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<v Speaker 6>for Russia and Eurasia. She worked at the US State Department.

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<v Speaker 6>Back with Us on Zoom from Washington, ANGELA, thank you,

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<v Speaker 6>thank you, thank you. Is the world making what feels

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<v Speaker 6>like a mistake, and to some extent it feels like

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<v Speaker 6>they're forgetting about the Russian war in Ukraine.

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<v Speaker 8>Well, certainly the conflict in the Middle East has diverted

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<v Speaker 8>attention from the war in Ukraine, but that war goes on.

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<v Speaker 8>Russia destroyed a I guess it was a Liberian flagged

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<v Speaker 8>ship in the port of an Odessa, killing the pilot.

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<v Speaker 8>It's been attacking the Ukrainian infrastructure. The Ukrainians are fighting

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<v Speaker 8>valiantly back. But the war seems to be at this

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<v Speaker 8>moment in a dynamic stalemate. And the Ukrainians, you know,

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<v Speaker 8>continue to need assistance from the West, particularly from the

0:12:45.360 --> 0:12:48.160
<v Speaker 8>United States, And of course that's up for question at

0:12:48.200 --> 0:12:48.600
<v Speaker 8>the moment.

0:12:48.840 --> 0:12:51.280
<v Speaker 2>It is up for question, But so far the United

0:12:51.320 --> 0:12:54.360
<v Speaker 2>States has pledged and given quite a bit of aid

0:12:54.400 --> 0:12:57.600
<v Speaker 2>to the Ukrainians. Are you concerned? I mean, I guess

0:12:57.640 --> 0:13:00.480
<v Speaker 2>if you were a decision maker in Washington, would you

0:13:00.600 --> 0:13:02.440
<v Speaker 2>how much would you like? What would you need to

0:13:02.480 --> 0:13:04.880
<v Speaker 2>see in order for you to say, Okay, that's enough

0:13:04.920 --> 0:13:05.800
<v Speaker 2>aid for Ukraine?

0:13:07.320 --> 0:13:10.760
<v Speaker 8>Well, I think we have to continue supporting them. If

0:13:10.800 --> 0:13:13.800
<v Speaker 8>we don't send them more assistance and more weapons, it's

0:13:13.840 --> 0:13:16.040
<v Speaker 8>going to be much harder for them to push back

0:13:16.080 --> 0:13:19.679
<v Speaker 8>against the Russians. I think they'll be probably somewhat of

0:13:19.720 --> 0:13:22.120
<v Speaker 8>a lot in the fighting in the winter, even though

0:13:22.200 --> 0:13:24.360
<v Speaker 8>some of these attacks will go on, But we know

0:13:24.440 --> 0:13:27.560
<v Speaker 8>that in the spring the fighting will start up again,

0:13:27.600 --> 0:13:30.199
<v Speaker 8>and we need to equip the Ukrainians so that they

0:13:30.240 --> 0:13:33.200
<v Speaker 8>can continue to try and push back the reference.

0:13:33.320 --> 0:13:37.160
<v Speaker 2>But if it's a stalemate, then what's the motivation for

0:13:37.960 --> 0:13:39.800
<v Speaker 2>And forgive me, because we're talking about you know, we

0:13:39.840 --> 0:13:43.160
<v Speaker 2>have to remember this is people, this is people. Yeah, yeah,

0:13:43.240 --> 0:13:45.320
<v Speaker 2>But a lot of that gets lost. I think in

0:13:45.360 --> 0:13:49.640
<v Speaker 2>the conversation when members of Congress are talking about budgets

0:13:49.640 --> 0:13:52.680
<v Speaker 2>and there there's a lot of tension with providing aid

0:13:52.720 --> 0:13:54.760
<v Speaker 2>to Ukraine, and there has been for more than two

0:13:54.840 --> 0:13:58.440
<v Speaker 2>years at this point, How do lawmakers justify continuing to

0:13:58.480 --> 0:14:00.400
<v Speaker 2>send aid if it's just a continued domate.

0:14:01.480 --> 0:14:04.520
<v Speaker 8>Well, first of all, it's in our national interest not

0:14:04.640 --> 0:14:07.920
<v Speaker 8>to have Russia win this war. If Russia succeeds in

0:14:08.160 --> 0:14:11.600
<v Speaker 8>subduing Ukraine, that's not where Russia is going to stop.

0:14:11.640 --> 0:14:16.280
<v Speaker 8>It'll probably set its sites for the West, including possibly

0:14:16.360 --> 0:14:18.680
<v Speaker 8>if you read some of the things that were published

0:14:18.679 --> 0:14:23.080
<v Speaker 8>today written by the former president Medveative, it sites on Poland,

0:14:23.720 --> 0:14:25.760
<v Speaker 8>and the US doesn't want. You know, we don't have

0:14:25.840 --> 0:14:29.160
<v Speaker 8>any boots on the ground there. Our men and women

0:14:29.200 --> 0:14:31.560
<v Speaker 8>aren't dying for this, but it's in our interest to

0:14:31.600 --> 0:14:34.480
<v Speaker 8>make sure that we don't get sucked into another even

0:14:34.520 --> 0:14:39.000
<v Speaker 8>bigger war in Europe if we don't support Ukraine, you know,

0:14:39.040 --> 0:14:40.040
<v Speaker 8>as it fights back.

0:14:40.280 --> 0:14:42.320
<v Speaker 6>Well, this is where you know, we so wanted to

0:14:42.320 --> 0:14:45.720
<v Speaker 6>have you back because it was understandably you understand why

0:14:45.760 --> 0:14:49.000
<v Speaker 6>in the past month we have shifted our focus. It

0:14:49.040 --> 0:14:51.240
<v Speaker 6>feels like as a world, you know, how much stress

0:14:51.240 --> 0:14:55.760
<v Speaker 6>can we geopolitically focus on. Both situations are dire and important,

0:14:56.240 --> 0:14:58.720
<v Speaker 6>but we have shifted to what's going on between Israel

0:14:58.760 --> 0:15:00.880
<v Speaker 6>and Hamas at this point. But I wanted you to

0:15:00.920 --> 0:15:06.480
<v Speaker 6>come back on for us to understand Vladimir Putin and

0:15:06.520 --> 0:15:10.440
<v Speaker 6>what his goals are here with what he is trying

0:15:10.480 --> 0:15:12.920
<v Speaker 6>to do. It doesn't necessarily stop with Ukraine.

0:15:12.960 --> 0:15:17.480
<v Speaker 8>Correct, that's correct. I mean he's first of all, believes

0:15:17.520 --> 0:15:21.040
<v Speaker 8>that he can wait this out. The war will go

0:15:21.120 --> 0:15:24.280
<v Speaker 8>on in twenty twenty four. Russia has more men that

0:15:24.400 --> 0:15:29.000
<v Speaker 8>it can send as cannon fodder than Ukraine does. It

0:15:29.040 --> 0:15:32.320
<v Speaker 8>has a three times of population, and they're getting you know,

0:15:32.600 --> 0:15:35.320
<v Speaker 8>ammunition now from North Korea. We know that they're getting

0:15:35.400 --> 0:15:37.920
<v Speaker 8>drones from Iran. So he wants to wait this out

0:15:38.160 --> 0:15:41.080
<v Speaker 8>and hope that someone enters the White House in twenty

0:15:41.160 --> 0:15:43.560
<v Speaker 8>twenty five who will say enough, we don't want to

0:15:43.600 --> 0:15:47.440
<v Speaker 8>support Ukraine anymore, or that there'll be Ukraine fatigue maybe

0:15:47.440 --> 0:15:50.840
<v Speaker 8>in some European countries. So he's waiting for Western resolve

0:15:51.160 --> 0:15:55.640
<v Speaker 8>to collapse, which it remarkably hasn't yet. But his again,

0:15:55.760 --> 0:15:59.880
<v Speaker 8>his goals don't stop at Ukraine. There might be a pause,

0:16:00.680 --> 0:16:04.360
<v Speaker 8>he wouldn't, you know, Russia wouldn't immediately then turn its

0:16:04.360 --> 0:16:06.840
<v Speaker 8>sights on another country. But in the longer run, as

0:16:06.880 --> 0:16:09.640
<v Speaker 8>long as he's in power, and he's running for reelection

0:16:10.680 --> 0:16:13.520
<v Speaker 8>next year, and he will surely get reelected. As long

0:16:13.560 --> 0:16:16.320
<v Speaker 8>as he's in power, those aims I think aren't going

0:16:16.400 --> 0:16:16.840
<v Speaker 8>to change.

0:16:16.840 --> 0:16:19.240
<v Speaker 6>So he has enough man, does he have enough money?

0:16:19.440 --> 0:16:22.880
<v Speaker 6>I mean, can he break his country, Vladimir Putin in

0:16:22.920 --> 0:16:25.160
<v Speaker 6>his fight his conquest of Ukraine.

0:16:25.880 --> 0:16:28.400
<v Speaker 8>He has enough money. I mean, the Russians are still

0:16:28.400 --> 0:16:31.760
<v Speaker 8>making money on selling oil and gas. You know, despite

0:16:31.800 --> 0:16:35.400
<v Speaker 8>all of the sanctions and everything, they are making money

0:16:35.440 --> 0:16:40.400
<v Speaker 8>from the hydrocarbon sales. Their economy is set to grow,

0:16:40.520 --> 0:16:44.280
<v Speaker 8>predicted to grow in fact, I think by about two

0:16:44.280 --> 0:16:49.160
<v Speaker 8>percent next year. They've recovered a bit and the economy

0:16:49.200 --> 0:16:51.240
<v Speaker 8>is doing better than it was before, so they can

0:16:51.280 --> 0:16:52.200
<v Speaker 8>continue this fight.

0:16:53.520 --> 0:16:56.440
<v Speaker 2>That's that's what's so surprising to me. I mean, we

0:16:56.520 --> 0:16:59.360
<v Speaker 2>spoke to you Angela early on in the and we've

0:16:59.360 --> 0:17:01.840
<v Speaker 2>been speak to you three out the conflict, but the

0:17:01.960 --> 0:17:04.679
<v Speaker 2>general consensus was this was going to be quick, and

0:17:04.760 --> 0:17:07.879
<v Speaker 2>it's been anything but quick. How do you think this

0:17:07.960 --> 0:17:10.120
<v Speaker 2>war ends as we approach the third year?

0:17:11.080 --> 0:17:11.280
<v Speaker 9>Right?

0:17:11.359 --> 0:17:14.679
<v Speaker 8>Well, it's you know, this is the sixty four thousand

0:17:14.720 --> 0:17:18.000
<v Speaker 8>dollars question that everyone is asking. I mean, at some

0:17:18.200 --> 0:17:24.119
<v Speaker 8>point it might be that both sides recognize that neither

0:17:24.200 --> 0:17:27.280
<v Speaker 8>of them are going to achieve their full aims, and

0:17:27.359 --> 0:17:32.240
<v Speaker 8>that they do sit down and negotiate. That's still what

0:17:32.280 --> 0:17:35.520
<v Speaker 8>we want to avoid is another frozen conflict, which is

0:17:35.560 --> 0:17:38.800
<v Speaker 8>to have some kind of agreement, but which is really

0:17:38.840 --> 0:17:42.679
<v Speaker 8>only temporary, and an agreement that would involve Ukraine unless

0:17:42.680 --> 0:17:46.800
<v Speaker 8>it makes more progress territorial it would territorially, it would

0:17:46.840 --> 0:17:51.080
<v Speaker 8>lose some more territory. That might end the fighting. You

0:17:51.160 --> 0:17:54.040
<v Speaker 8>could have a ceasefire, you could end the fighting, but

0:17:54.080 --> 0:17:58.639
<v Speaker 8>that's not a longer term solution to this, you know,

0:17:58.760 --> 0:18:03.720
<v Speaker 8>the you know, the desired solution would be obviously for

0:18:03.840 --> 0:18:08.720
<v Speaker 8>Russia to withdraw its troops and to renounce the you know,

0:18:08.880 --> 0:18:11.879
<v Speaker 8>territorial claims on these areas that it claims to have

0:18:11.920 --> 0:18:15.800
<v Speaker 8>annexed but which it doesn't fully control. But that may

0:18:15.840 --> 0:18:19.359
<v Speaker 8>take much longer. So it probably would be you know,

0:18:19.560 --> 0:18:21.960
<v Speaker 8>in the short run at least some kind of a

0:18:22.000 --> 0:18:25.800
<v Speaker 8>ceasefire and a temporary solution to this. A longer term

0:18:25.880 --> 0:18:28.120
<v Speaker 8>solution is much harder to envisage.

0:18:28.200 --> 0:18:31.800
<v Speaker 6>Yeah, you do wonder if even in some kind of resolution, ceasefire,

0:18:31.880 --> 0:18:35.640
<v Speaker 6>any territory win on the behalf of Russian President Vladimir

0:18:35.680 --> 0:18:40.199
<v Speaker 6>Putin is just going to incite him to continue.

0:18:39.680 --> 0:18:40.399
<v Speaker 9>On his quest.

0:18:40.560 --> 0:18:43.320
<v Speaker 2>That was Angelas stant senior fellow at the Brookings Institution.

0:18:43.760 --> 0:18:46.280
<v Speaker 2>Still ahead on Bloomberg Business Week, Carol and I head

0:18:46.280 --> 0:18:49.119
<v Speaker 2>to New Orleans for the inaugural Wells Fargo Black Business

0:18:49.200 --> 0:18:51.960
<v Speaker 2>Leader Summit, where the lender is looking to make good

0:18:51.960 --> 0:18:55.639
<v Speaker 2>on its promise to underserved Americans after striking a partnership

0:18:55.680 --> 0:18:57.520
<v Speaker 2>with an influential black community leader.

0:18:57.640 --> 0:19:00.560
<v Speaker 10>So we can't take it all on right but peace

0:19:00.600 --> 0:19:03.800
<v Speaker 10>about peace. We can't begin to make the kind of

0:19:05.119 --> 0:19:11.280
<v Speaker 10>statistical differences, measurable metrics on differences with KPIs that we

0:19:11.440 --> 0:19:14.840
<v Speaker 10>both agree on as to how we can further move.

0:19:15.960 --> 0:19:20.639
<v Speaker 10>Close the digital divide, close the divide with housing and

0:19:20.840 --> 0:19:24.560
<v Speaker 10>home ownership, close the divide with economic literacy.

0:19:24.760 --> 0:19:28.560
<v Speaker 2>Bishop Tdjakes, chairman of the Tdjkes Group, on his organization's

0:19:28.600 --> 0:19:31.040
<v Speaker 2>packed with Wells Fargo and how it could help drive

0:19:31.080 --> 0:19:35.560
<v Speaker 2>economic vitality and inclusivity in communities across the country. This

0:19:35.800 --> 0:19:36.440
<v Speaker 2>is Bloomberg.

0:19:37.200 --> 0:19:40.760
<v Speaker 1>You're listening to the Bloomberg Business Week Podcast. Catch us

0:19:40.800 --> 0:19:44.840
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

0:19:45.000 --> 0:19:48.280
<v Speaker 1>the Bloomberg Business App, and YouTube. You can also listen

0:19:48.400 --> 0:19:51.520
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

0:19:51.960 --> 0:20:22.120
<v Speaker 1>just Say Alexa playing Bloomberg eleven thirty.

0:20:10.400 --> 0:20:14.000
<v Speaker 6>Has announced a ten year strategic partnership to build inclusive

0:20:14.080 --> 0:20:17.920
<v Speaker 6>communities This follows reporting and analysis by Bloomberg and others,

0:20:18.000 --> 0:20:20.679
<v Speaker 6>and we're just laying out the landscape on Wells Fargo

0:20:20.800 --> 0:20:24.320
<v Speaker 6>having a really bad record when it comes among major

0:20:24.400 --> 0:20:26.960
<v Speaker 6>lenders when it comes to refinancing by black homeowners, which

0:20:27.000 --> 0:20:29.400
<v Speaker 6>is why we are very interested in how these two

0:20:29.520 --> 0:20:32.120
<v Speaker 6>got together and what their goals are all about. Here

0:20:32.160 --> 0:20:34.840
<v Speaker 6>with more is Christy Fercho. She's head of Diverse Segments,

0:20:34.920 --> 0:20:38.119
<v Speaker 6>Representation and Inclusion at Wells Fargo and TD Jakes. He's

0:20:38.200 --> 0:20:41.480
<v Speaker 6>chairman of the TD Jakes Group here in New Orleans.

0:20:41.560 --> 0:20:45.040
<v Speaker 6>And welcome, Welcome, so good to have the two of

0:20:45.040 --> 0:20:48.840
<v Speaker 6>you here with us. Tell us, first of all, Christy,

0:20:48.960 --> 0:20:51.439
<v Speaker 6>about this summit, and I'm curious I want to get

0:20:51.480 --> 0:20:53.680
<v Speaker 6>from both of you. I always feel like when something

0:20:53.760 --> 0:20:56.800
<v Speaker 6>like this is created, there were some really meaningful conversations

0:20:57.280 --> 0:21:00.280
<v Speaker 6>ahead of it, So tell us from your perspective about

0:21:00.280 --> 0:21:02.280
<v Speaker 6>some of the tough conversations that had to be had.

0:21:02.480 --> 0:21:04.520
<v Speaker 11>It's over a year in the making. We have been

0:21:04.560 --> 0:21:09.240
<v Speaker 11>having conversations about getting black leaders together to really continue

0:21:09.320 --> 0:21:13.240
<v Speaker 11>to focus on what needs to happen in these black communities,

0:21:13.680 --> 0:21:17.360
<v Speaker 11>in black and brown communities, to really advance what we're

0:21:17.400 --> 0:21:22.639
<v Speaker 11>doing around racial equity and really advancing home ownership, small

0:21:22.720 --> 0:21:28.200
<v Speaker 11>business entrepreneurship. And so this summit really represents the possibility

0:21:28.240 --> 0:21:30.560
<v Speaker 11>of what we can do together when you put collective

0:21:30.640 --> 0:21:34.439
<v Speaker 11>minds in the space together and say what can we

0:21:34.520 --> 0:21:37.600
<v Speaker 11>do together? How can we help advance what's important to

0:21:37.680 --> 0:21:38.560
<v Speaker 11>these communities.

0:21:38.680 --> 0:21:41.080
<v Speaker 6>Chairman Jakes, come on in on this conversation, because we

0:21:41.119 --> 0:21:44.520
<v Speaker 6>certainly talked with you a lot throughout the pandemic after

0:21:44.720 --> 0:21:46.960
<v Speaker 6>the murder of George Floyd, and we talked about just

0:21:47.080 --> 0:21:49.800
<v Speaker 6>the injustices that were out there in society and how

0:21:50.160 --> 0:21:53.800
<v Speaker 6>it was long overdue for initiatives to happen, and the

0:21:53.840 --> 0:21:57.080
<v Speaker 6>conversations it couldn't be just talk anymore. What were some

0:21:57.119 --> 0:21:59.359
<v Speaker 6>of the conversations that you guys had that you had

0:21:59.400 --> 0:22:01.239
<v Speaker 6>with Wells far Go about all right, if we're going

0:22:01.280 --> 0:22:03.000
<v Speaker 6>to do this partnership, this is what it's got to

0:22:03.040 --> 0:22:05.479
<v Speaker 6>really be about, and the actions that needed to be taken.

0:22:05.600 --> 0:22:09.400
<v Speaker 10>It's a real pleasure to have the opportunity to explore

0:22:09.560 --> 0:22:15.679
<v Speaker 10>a multi pronged solution with companies like Wells Fargo that

0:22:15.800 --> 0:22:22.879
<v Speaker 10>they would understand their fiduciary responsibility to extend themselves to

0:22:22.960 --> 0:22:25.800
<v Speaker 10>the community that they live in and not just the

0:22:25.920 --> 0:22:31.240
<v Speaker 10>customer themselves, because they're inextricably connected. And the more you

0:22:31.359 --> 0:22:34.040
<v Speaker 10>understand that the well meaning of the client has a

0:22:34.040 --> 0:22:36.960
<v Speaker 10>lot to do with the well meaning of your own business,

0:22:37.000 --> 0:22:42.159
<v Speaker 10>these types of conversations emerge organically, so not only with

0:22:42.320 --> 0:22:45.199
<v Speaker 10>this company, but with several companies. People are starting to

0:22:45.240 --> 0:22:51.000
<v Speaker 10>rethink their responsibility, their stewardship to the community. And then,

0:22:51.640 --> 0:22:57.000
<v Speaker 10>because companies have the evaluation of ESG and social impact

0:22:57.840 --> 0:22:59.879
<v Speaker 10>and they don't spend their day to day making a

0:23:00.080 --> 0:23:04.480
<v Speaker 10>living doing social impact, partnerships like ours they merge to

0:23:04.680 --> 0:23:08.439
<v Speaker 10>help them facilitate that social impact while they continue to

0:23:08.520 --> 0:23:12.760
<v Speaker 10>do the business that's necessary. And the community benefits because

0:23:13.280 --> 0:23:16.879
<v Speaker 10>they are exposed to capital relationships that are necessary to

0:23:16.960 --> 0:23:18.600
<v Speaker 10>move the community forward.

0:23:18.880 --> 0:23:21.520
<v Speaker 11>And that's actually keep point he just made, which is

0:23:21.640 --> 0:23:26.000
<v Speaker 11>this reach into the community. Historically, these communities don't have

0:23:26.040 --> 0:23:29.360
<v Speaker 11>trust of large banks or financial institutions, and so by

0:23:29.400 --> 0:23:33.000
<v Speaker 11>partnering with partners like Tdjakes, we get reach in the

0:23:33.200 --> 0:23:36.960
<v Speaker 11>community where they've got trust, they've got the relationships.

0:23:36.320 --> 0:23:38.080
<v Speaker 6>And then I know the community and they know that

0:23:38.160 --> 0:23:40.439
<v Speaker 6>we were talking about. As we walked around, like you

0:23:40.480 --> 0:23:43.840
<v Speaker 6>really you can see some of the issues that need

0:23:43.880 --> 0:23:46.159
<v Speaker 6>to be dealt with and helped if you.

0:23:46.160 --> 0:23:49.439
<v Speaker 11>Will, absolutely, And that's why these partnerships are critical because

0:23:49.720 --> 0:23:52.600
<v Speaker 11>we can go into those communities, we can understand on

0:23:52.680 --> 0:23:54.960
<v Speaker 11>the ground what are the issues, and then how do

0:23:55.000 --> 0:23:56.400
<v Speaker 11>we bring real solutions.

0:23:56.640 --> 0:23:57.840
<v Speaker 2>So what are some of the issues?

0:23:58.080 --> 0:24:00.200
<v Speaker 10>I think one of the important things for our our

0:24:00.240 --> 0:24:02.879
<v Speaker 10>association and our partnership. There are many, many issues of

0:24:03.000 --> 0:24:06.440
<v Speaker 10>One of the things about our partnership that's very interesting.

0:24:07.080 --> 0:24:09.679
<v Speaker 10>We're not on the retail end of the business as

0:24:09.720 --> 0:24:13.600
<v Speaker 10>it relates to pushing mortgages to people on the street.

0:24:13.960 --> 0:24:17.240
<v Speaker 10>We're on the back yard community development so that people

0:24:17.240 --> 0:24:20.800
<v Speaker 10>will have an opportunity to choose the vehicle of their choice.

0:24:20.880 --> 0:24:24.360
<v Speaker 10>That's the first thing that's important to understand. We determine

0:24:25.359 --> 0:24:29.439
<v Speaker 10>that housing not only for underserved communities, but every major

0:24:29.480 --> 0:24:33.880
<v Speaker 10>city in the country is facing serious problems with workforce housing.

0:24:34.400 --> 0:24:40.520
<v Speaker 10>Mixed income housing creates a sociological atmosphere. Their education is

0:24:40.520 --> 0:24:43.800
<v Speaker 10>an issue. Technology is an issue. So we can't take

0:24:43.840 --> 0:24:47.840
<v Speaker 10>it all on, but peace by piece we can begin

0:24:47.960 --> 0:24:53.439
<v Speaker 10>to make the kind of statistical differences with KPIs that

0:24:53.520 --> 0:24:56.520
<v Speaker 10>we both agree on as to how we can further

0:24:56.840 --> 0:25:02.879
<v Speaker 10>move close the digital divide, close the divide with economic literacy.

0:25:03.280 --> 0:25:05.080
<v Speaker 6>This is I think my third time to New Orleans

0:25:05.720 --> 0:25:07.600
<v Speaker 6>was here after the financial crisis, and it was all

0:25:07.600 --> 0:25:11.080
<v Speaker 6>about how do we bring back the US economy here

0:25:11.119 --> 0:25:14.879
<v Speaker 6>after Katrina and still seeing the devastation. Talk to us

0:25:14.920 --> 0:25:18.320
<v Speaker 6>about what's going on in the New Orleans community that

0:25:18.359 --> 0:25:20.240
<v Speaker 6>maybe the rest of the country isn't so aware of.

0:25:20.359 --> 0:25:22.960
<v Speaker 6>Everybody goes about their day to day what's in front

0:25:23.000 --> 0:25:25.720
<v Speaker 6>of them, but there are some cities that are definitely

0:25:25.880 --> 0:25:30.240
<v Speaker 6>struggling and could use certainly an assist I can only.

0:25:30.040 --> 0:25:32.600
<v Speaker 10>Go about what I've read about New Orleans. I don't

0:25:32.640 --> 0:25:35.880
<v Speaker 10>live here, but I have read some very interesting things.

0:25:35.920 --> 0:25:39.000
<v Speaker 10>Either are not street people in the street. These are

0:25:39.119 --> 0:25:42.320
<v Speaker 10>working people who can no longer afford to live in

0:25:42.359 --> 0:25:46.439
<v Speaker 10>their house, that are literally raising their children on the

0:25:46.520 --> 0:25:50.760
<v Speaker 10>sidewalk for the first time. So we have a tendency

0:25:50.800 --> 0:25:53.600
<v Speaker 10>to drive by homeless people and think that they're monolithic.

0:25:54.280 --> 0:25:56.560
<v Speaker 10>But a lot of people that are entering into this

0:25:56.600 --> 0:26:00.680
<v Speaker 10>phase are coming in as immigrants from the outside of

0:26:01.200 --> 0:26:04.280
<v Speaker 10>the homeless system for the very first time, and the

0:26:04.440 --> 0:26:07.560
<v Speaker 10>trauma associated with the dist devastation. Here's the other thing.

0:26:07.840 --> 0:26:11.480
<v Speaker 10>They're working people, right, They're working people who can no

0:26:11.560 --> 0:26:16.560
<v Speaker 10>longer afford the escalating rents that are perpetuating themselves all

0:26:16.560 --> 0:26:19.280
<v Speaker 10>over the United States and quite honestly globally.

0:26:19.840 --> 0:26:22.280
<v Speaker 6>Well, let's go down that because I feel like Christy,

0:26:22.320 --> 0:26:27.159
<v Speaker 6>we've been talking about the unaffordable aspect of housing for

0:26:27.240 --> 0:26:28.919
<v Speaker 6>a long time, long time. I've been doing this a

0:26:28.920 --> 0:26:31.960
<v Speaker 6>long time, and it's been this chronics and it feels

0:26:31.960 --> 0:26:34.159
<v Speaker 6>like it's just getting worse, and it's getting worse. So

0:26:34.720 --> 0:26:37.719
<v Speaker 6>how do you guys in this partnership go about fixing

0:26:37.760 --> 0:26:38.159
<v Speaker 6>some of that.

0:26:38.920 --> 0:26:41.400
<v Speaker 11>Well, there's a couple of things that we're really focused

0:26:41.440 --> 0:26:43.240
<v Speaker 11>on at Wells Fargo. I mean, one of the things

0:26:43.240 --> 0:26:48.000
<v Speaker 11>that we did is the Worth Initiative Right Wealth Ownership

0:26:48.560 --> 0:26:52.560
<v Speaker 11>through home Ownership and really focused on eight cities. We

0:26:52.680 --> 0:26:54.879
<v Speaker 11>partnered with the nonprofits and we said, we'll give you

0:26:54.920 --> 0:26:57.560
<v Speaker 11>a grant, help us solve this problem in your cities.

0:26:58.000 --> 0:27:01.879
<v Speaker 11>And we awarded in eight cities seven point five million

0:27:01.960 --> 0:27:05.159
<v Speaker 11>dollars with the idea that we would be sixty million

0:27:05.280 --> 0:27:08.760
<v Speaker 11>over the life of this grant and we would create

0:27:08.800 --> 0:27:12.520
<v Speaker 11>forty thousand new homeowners with real solutions on the ground

0:27:12.680 --> 0:27:15.000
<v Speaker 11>in these communities. So that's one way to start, is

0:27:15.080 --> 0:27:17.520
<v Speaker 11>partnering with people on the ground that understand the issue

0:27:17.760 --> 0:27:20.119
<v Speaker 11>in their community and really try to drive that forward.

0:27:20.520 --> 0:27:23.359
<v Speaker 11>It's about supply, which is a significant issue. Right, you

0:27:23.400 --> 0:27:25.720
<v Speaker 11>can't build more dirt. The dirt is the dirt, and

0:27:25.760 --> 0:27:27.560
<v Speaker 11>so what are the solutions to be able to get

0:27:27.600 --> 0:27:32.040
<v Speaker 11>people in? And so it's about affordable supply. It's about

0:27:32.040 --> 0:27:34.840
<v Speaker 11>looking for real solutions that are going to continue to

0:27:34.840 --> 0:27:38.240
<v Speaker 11>get people in. And so we've got a commercial real

0:27:38.359 --> 0:27:42.280
<v Speaker 11>estate deficit, especially with office in the community kind of

0:27:42.320 --> 0:27:44.720
<v Speaker 11>post COVID. How do you retrofit some of that for

0:27:44.760 --> 0:27:48.080
<v Speaker 11>affordable housing and really partner with the government to be

0:27:48.080 --> 0:27:51.800
<v Speaker 11>able to get some of those office buildings retrofits. So

0:27:51.880 --> 0:27:55.080
<v Speaker 11>that becomes easier said than done. As we know, I mean,

0:27:55.320 --> 0:27:57.439
<v Speaker 11>we've talked about this challenges, but it's start to be

0:27:57.760 --> 0:28:01.000
<v Speaker 11>about solutions. So you've got to start with the conversation

0:28:01.160 --> 0:28:02.640
<v Speaker 11>to see if you can really make some time.

0:28:02.720 --> 0:28:05.440
<v Speaker 2>We're talking to significant investment from Wells Fargo. Potentially over

0:28:05.480 --> 0:28:08.159
<v Speaker 2>the next ten years. The partnership could result up to

0:28:08.200 --> 0:28:10.520
<v Speaker 2>a billion dollars in capital and financing from Wells Fargo.

0:28:10.560 --> 0:28:13.360
<v Speaker 2>That's real money, that's real money. How do you measure success?

0:28:13.359 --> 0:28:15.679
<v Speaker 2>Give us some metrics here to make sure that you know,

0:28:15.720 --> 0:28:18.480
<v Speaker 2>our audience knows what's successful and also the investment community

0:28:18.520 --> 0:28:19.560
<v Speaker 2>knows what's successful.

0:28:19.720 --> 0:28:22.359
<v Speaker 11>Well, those are the KPIs that Chairman Jake's talked about.

0:28:22.400 --> 0:28:25.119
<v Speaker 11>I mean, it's really about how many homeowners are we

0:28:25.240 --> 0:28:29.160
<v Speaker 11>actually creating. On the development side, it's as looking at

0:28:29.200 --> 0:28:32.399
<v Speaker 11>mixed use. Are we bringing developers to the table to

0:28:32.480 --> 0:28:35.800
<v Speaker 11>help in the development of these communities. It's about inclusive

0:28:35.840 --> 0:28:38.680
<v Speaker 11>communities and really looking at the number of people that

0:28:39.120 --> 0:28:42.560
<v Speaker 11>we're serving in that. And so you will as we

0:28:42.640 --> 0:28:45.959
<v Speaker 11>continue to develop the project, we'll look to what some

0:28:46.040 --> 0:28:49.360
<v Speaker 11>of those key KPIs will be. But that's the conversation

0:28:49.480 --> 0:28:51.800
<v Speaker 11>we continue to have, which is these have to have

0:28:51.960 --> 0:28:54.720
<v Speaker 11>real metrics that we can point to in terms of

0:28:54.760 --> 0:28:57.040
<v Speaker 11>the lives that we change through this project.

0:28:57.160 --> 0:28:59.800
<v Speaker 2>Our thanks to Christy Ferchow of Wells Fargo and TDJ

0:29:00.200 --> 0:29:02.920
<v Speaker 2>Chairman of the Tdjkes Group. They joined us in New

0:29:03.040 --> 0:29:05.640
<v Speaker 2>Orleans this past week at the first ever Wells Fargo

0:29:05.680 --> 0:29:08.920
<v Speaker 2>Black Business Leader Summit. You can catch the full conversation

0:29:09.000 --> 0:29:11.239
<v Speaker 2>on our podcast feed. We're gonna have more from our

0:29:11.280 --> 0:29:13.960
<v Speaker 2>trip to the Big Easy next hour. You're listening to

0:29:13.960 --> 0:29:17.240
<v Speaker 2>Bloomberg BusinessWeek up next. As one group tries to claim

0:29:17.240 --> 0:29:19.880
<v Speaker 2>its rightful seat at the table of America's financial system,

0:29:20.240 --> 0:29:23.160
<v Speaker 2>another says it's time to flip the table. Over why

0:29:23.280 --> 0:29:26.480
<v Speaker 2>young Americans are increasingly down on capitalism and what one

0:29:26.560 --> 0:29:30.800
<v Speaker 2>millennial journalist thinks is a better alternative. This is Bloomberg.

0:29:31.200 --> 0:29:34.720
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:29:34.800 --> 0:29:38.280
<v Speaker 1>live weekday afternoons from three to six Eastern Listen.

0:29:38.040 --> 0:29:42.040
<v Speaker 3>On Bloomberg dot com, the iHeartRadio app, and the Bloomberg.

0:29:41.560 --> 0:29:45.080
<v Speaker 1>Business App, or watch us live on YouTube.

0:29:46.240 --> 0:29:48.120
<v Speaker 2>Well, as I was praying for our next guest, Carol,

0:29:48.120 --> 0:29:50.760
<v Speaker 2>I found some fascinating data from the Pew Research Center.

0:29:51.200 --> 0:29:54.360
<v Speaker 2>Get this, only forty percent of Americans who are ages

0:29:54.520 --> 0:29:58.240
<v Speaker 2>eighteen to twenty nine if you capitalism positively. This is

0:29:58.240 --> 0:30:00.640
<v Speaker 2>from a twenty twenty two PEU survey in August of

0:30:00.680 --> 0:30:03.200
<v Speaker 2>twenty twenty two. So that forty percent is a low

0:30:03.240 --> 0:30:04.760
<v Speaker 2>when it comes to age groups, and it's more than

0:30:04.800 --> 0:30:07.440
<v Speaker 2>thirty percentage points lower than those who are sixty five

0:30:07.600 --> 0:30:08.080
<v Speaker 2>and older.

0:30:08.120 --> 0:30:09.240
<v Speaker 9>It doesn't surprise me.

0:30:09.560 --> 0:30:11.080
<v Speaker 2>It doesn't surprise you have a favorable view.

0:30:11.680 --> 0:30:14.600
<v Speaker 6>You give conversations with younger individuals and they're like capitalism

0:30:14.720 --> 0:30:15.240
<v Speaker 6>not good.

0:30:15.480 --> 0:30:16.320
<v Speaker 4>Yeah, I do.

0:30:16.720 --> 0:30:18.560
<v Speaker 2>And sometimes they outgrow it and sometimes they don't.

0:30:18.720 --> 0:30:21.040
<v Speaker 6>Well, you laid out some statistics, right, and the demographic

0:30:21.080 --> 0:30:24.040
<v Speaker 6>differences don't stop there. There are differences among white, Black,

0:30:24.120 --> 0:30:26.680
<v Speaker 6>Hispanic and Asian Americans with respect to how they feel

0:30:26.720 --> 0:30:29.440
<v Speaker 6>about capitalism. So I'm guessing our next guest is going

0:30:29.480 --> 0:30:30.440
<v Speaker 6>to have some thoughts about this.

0:30:30.640 --> 0:30:33.320
<v Speaker 2>Malika Jibali is the author of a new book, It's

0:30:33.320 --> 0:30:36.120
<v Speaker 2>Not You, It's Capitalism, Why It's Time to break Up

0:30:36.160 --> 0:30:38.520
<v Speaker 2>and How We Move On. She's also senior News and

0:30:38.560 --> 0:30:40.760
<v Speaker 2>Politics that are at Essence Magazine. She joins us on

0:30:40.880 --> 0:30:44.720
<v Speaker 2>Zoom from Atlanta. Milika, how are you, hi, am?

0:30:44.760 --> 0:30:45.440
<v Speaker 9>Well, how are you?

0:30:45.600 --> 0:30:49.160
<v Speaker 2>We're doing well? Thanks, congratulations on the new book. It's

0:30:49.880 --> 0:30:52.080
<v Speaker 2>this is not just you know, we say book, but

0:30:52.160 --> 0:30:54.280
<v Speaker 2>it's like not just like any other book. I mean,

0:30:54.480 --> 0:30:56.800
<v Speaker 2>this has got some great illustrations in it. It's got

0:30:56.800 --> 0:31:00.920
<v Speaker 2>some really cool charts, it's got some break in there

0:31:00.960 --> 0:31:01.480
<v Speaker 2>as well.

0:31:02.360 --> 0:31:02.840
<v Speaker 3>It's awesome.

0:31:04.280 --> 0:31:06.040
<v Speaker 6>It's very very suggestible too.

0:31:06.120 --> 0:31:08.840
<v Speaker 2>It is totally lay it out. But I want to

0:31:08.840 --> 0:31:12.880
<v Speaker 2>know about capitalism. What drew you to our questioning capitalism?

0:31:13.600 --> 0:31:15.200
<v Speaker 9>Well, you guys kind of hinted at it. It was

0:31:15.240 --> 0:31:15.880
<v Speaker 9>a lot of things.

0:31:15.920 --> 0:31:19.440
<v Speaker 12>I had a foundation in these organizations and movements in

0:31:19.440 --> 0:31:22.720
<v Speaker 12>the South of all places where black people were questioning it.

0:31:23.080 --> 0:31:28.040
<v Speaker 12>If you look at where our economy really was founded

0:31:28.160 --> 0:31:30.920
<v Speaker 12>upon in the South and really the entire country, it

0:31:31.000 --> 0:31:33.640
<v Speaker 12>was based on the black labor. It was based on

0:31:33.720 --> 0:31:37.040
<v Speaker 12>free black labor. And that is how we have capitalism today.

0:31:37.120 --> 0:31:39.280
<v Speaker 12>And so you have these groups in the South who

0:31:39.320 --> 0:31:43.160
<v Speaker 12>were looking at our role in this entire system, and

0:31:43.200 --> 0:31:45.320
<v Speaker 12>we just haven't seen any system.

0:31:45.400 --> 0:31:46.320
<v Speaker 9>We haven't seen.

0:31:46.120 --> 0:31:49.560
<v Speaker 12>It thrive without that kind of exploitation, even if you look,

0:31:49.880 --> 0:31:53.080
<v Speaker 12>you know, beyond the slave trade, if you look beyond

0:31:53.120 --> 0:31:58.040
<v Speaker 12>plantation slavery. So that was sort of underpinning, I think,

0:31:58.160 --> 0:32:01.400
<v Speaker 12>just my being open to be critical of the system.

0:32:01.760 --> 0:32:04.560
<v Speaker 12>But I'm a millennial, like I lived in New York City.

0:32:04.680 --> 0:32:08.720
<v Speaker 12>I was studying securities, regulation of all things at Columbia

0:32:08.760 --> 0:32:12.240
<v Speaker 12>Law School. I was studying primarily at the school social

0:32:12.240 --> 0:32:16.280
<v Speaker 12>Work at Columbia, but literally the class was about looking

0:32:16.360 --> 0:32:20.080
<v Speaker 12>at the financial crisis, where we got diverted from the

0:32:20.080 --> 0:32:23.960
<v Speaker 12>core syllabus because Wall Street was falling apart. So we

0:32:23.960 --> 0:32:26.920
<v Speaker 12>were reading newspaper article after newspaper article. It really became

0:32:26.920 --> 0:32:32.680
<v Speaker 12>more like a doomed scrolling you know, newspaper session.

0:32:33.200 --> 0:32:34.320
<v Speaker 9>But it wasn't scrolling at the time.

0:32:34.320 --> 0:32:37.160
<v Speaker 12>We're flipping through the pages about all these financial industries

0:32:37.200 --> 0:32:41.000
<v Speaker 12>that were just going underwater. And even then it was

0:32:41.080 --> 0:32:44.840
<v Speaker 12>based on targeting, you know, low income families. So I

0:32:44.880 --> 0:32:48.480
<v Speaker 12>think I started to make the connections between what we

0:32:48.480 --> 0:32:50.680
<v Speaker 12>were experiencing on like a day to day and the

0:32:50.800 --> 0:32:54.239
<v Speaker 12>regulations and the policy and the legal infrastructure behind it.

0:32:54.560 --> 0:32:56.920
<v Speaker 6>So all capitalism in your review bad.

0:32:57.720 --> 0:33:00.400
<v Speaker 12>Fundamentally, it's bad, and I think we all have to

0:33:00.480 --> 0:33:03.680
<v Speaker 12>unpack what we mean by capitalism. You know, there are

0:33:03.760 --> 0:33:07.080
<v Speaker 12>small business owners we would consider that, you know, the

0:33:07.080 --> 0:33:10.360
<v Speaker 12>petty bourgeoiside is owning a small business and make you bad.

0:33:10.720 --> 0:33:12.800
<v Speaker 12>I don't think inherently. I think what the critique is

0:33:12.880 --> 0:33:16.600
<v Speaker 12>really about is that you have a system that incentivizes

0:33:17.440 --> 0:33:21.280
<v Speaker 12>exploiting the labor as much as possible. It incentivizes getting

0:33:21.280 --> 0:33:24.360
<v Speaker 12>as much profit as you can offer people as possible.

0:33:24.400 --> 0:33:26.880
<v Speaker 12>So not every person who owns a business is going

0:33:26.920 --> 0:33:30.040
<v Speaker 12>to do that, but the system does incentivize that.

0:33:30.320 --> 0:33:32.040
<v Speaker 9>So if you are operating that way.

0:33:31.880 --> 0:33:34.200
<v Speaker 12>It's logical to do those things because that's how you

0:33:34.200 --> 0:33:35.840
<v Speaker 12>survive in a capitalist economy.

0:33:36.080 --> 0:33:38.960
<v Speaker 2>That's Malika Jabali. She's the author of It's Not You,

0:33:39.080 --> 0:33:41.720
<v Speaker 2>It's Capitalism, Why It's Time to break Up and How

0:33:41.760 --> 0:33:44.120
<v Speaker 2>to Move On. Head on over to our podcast feed

0:33:44.160 --> 0:33:47.000
<v Speaker 2>to find out what Malika says about sharing the earnings

0:33:47.040 --> 0:33:49.400
<v Speaker 2>from her book sales and which country she says is

0:33:49.440 --> 0:33:52.880
<v Speaker 2>the best economic system. That answer may surprise you. That

0:33:52.920 --> 0:33:54.960
<v Speaker 2>wraps up the first hour of the weekend edition of

0:33:54.960 --> 0:33:58.000
<v Speaker 2>Bloomberg Business Week from Bloomberg Radio. Coming up in our

0:33:58.000 --> 0:34:00.760
<v Speaker 2>next hour, our latest cover story on the most important

0:34:00.840 --> 0:34:04.760
<v Speaker 2>launch of Elon Musk's career. Except this one isn't rocket science.

0:34:05.080 --> 0:34:08.640
<v Speaker 2>It's brain surgery. Don't worry, though, We're talking space travel too,

0:34:08.880 --> 0:34:10.960
<v Speaker 2>because a new book explains what life on the red

0:34:11.000 --> 0:34:13.880
<v Speaker 2>planet of Mars might actually be like and what it'll

0:34:13.880 --> 0:34:16.680
<v Speaker 2>take to get there. This is Bloomberg Business Week. I'm

0:34:16.680 --> 0:34:19.400
<v Speaker 2>Tim Stanovex. Stay with us. Today's top stories and global

0:34:19.400 --> 0:34:21.320
<v Speaker 2>business headlines are coming up right now.

0:34:22.040 --> 0:34:25.600
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:34:25.640 --> 0:34:29.760
<v Speaker 1>live weekday afternoons from three to six Easter on Bloomberg Radio,

0:34:29.840 --> 0:34:33.160
<v Speaker 1>the Bloomberg Business app, and YouTube. You can also listen

0:34:33.239 --> 0:34:36.360
<v Speaker 1>live on Amazon Alexa from our flagship New York station

0:34:36.800 --> 0:34:39.560
<v Speaker 1>Just Say Alexa playing Bloomberg eleven.

0:34:39.280 --> 0:34:44.600
<v Speaker 2>Thirty Plenty ahead in our second hour of the weekend

0:34:44.719 --> 0:34:47.360
<v Speaker 2>edition of Bloomberg Business Week, including our sit down with

0:34:47.440 --> 0:34:51.320
<v Speaker 2>Martin Hoffman. He's the CFO and co CEO of On Holdings,

0:34:51.640 --> 0:34:54.239
<v Speaker 2>and he explains what makes his company Sneakers unique and

0:34:54.280 --> 0:34:56.720
<v Speaker 2>why they're taking a key slice of the sports world

0:34:56.800 --> 0:35:00.560
<v Speaker 2>by storm. Plus, we discuss the promise in many possible

0:35:00.600 --> 0:35:04.160
<v Speaker 2>perils of mankind's ultimate mission to colonize our neighboring planet.

0:35:04.640 --> 0:35:06.160
<v Speaker 2>We're gonna speak with the co author of a brand

0:35:06.239 --> 0:35:09.239
<v Speaker 2>new book, A City on Mars. But first up this

0:35:09.320 --> 0:35:11.759
<v Speaker 2>hour the cover story of the latest edition of Bloomberg

0:35:11.800 --> 0:35:14.920
<v Speaker 2>Business Week magazine. It's available on newstands now, at Bloomberg

0:35:14.960 --> 0:35:17.680
<v Speaker 2>dot com and always on the Bloomberg terminal. It's a

0:35:17.719 --> 0:35:20.960
<v Speaker 2>story about Elon Musk, and it's also the launching pad

0:35:21.040 --> 0:35:25.120
<v Speaker 2>for a new Bloomberg podcast series, Elon Inc. Each week,

0:35:25.120 --> 0:35:27.560
<v Speaker 2>our team of experts will dove into the global influence

0:35:27.560 --> 0:35:31.719
<v Speaker 2>of the world's richest man, spanning the likes of Tesla, SpaceX, Starlink,

0:35:32.000 --> 0:35:35.439
<v Speaker 2>the boring Company X, and more. This week's cover story

0:35:35.480 --> 0:35:38.919
<v Speaker 2>looks at another one of Musk's firms, Neuralink, the brand

0:35:38.920 --> 0:35:41.680
<v Speaker 2>implant company, is ready to start surgery after a key

0:35:41.960 --> 0:35:46.719
<v Speaker 2>regulatory approval. The problem, it's still seeking volunteers for its

0:35:46.760 --> 0:35:50.439
<v Speaker 2>first clinical trial. For more on what exactly Neuralink does

0:35:50.520 --> 0:35:53.480
<v Speaker 2>and what a trial would entail, Let's bring in Bloomberg

0:35:53.520 --> 0:35:58.080
<v Speaker 2>BusinessWeek features writer and acclaimed Musk biographer Ashley Vance joining

0:35:58.120 --> 0:36:01.399
<v Speaker 2>us along with Bloomberg BusinessWeek editor Joel Weber. They joined

0:36:01.440 --> 0:36:03.520
<v Speaker 2>us remotely while Carol and I were in New Orleans

0:36:03.520 --> 0:36:06.320
<v Speaker 2>at the Wells Fargo Black Business Leader Summit on Tuesday.

0:36:06.560 --> 0:36:10.680
<v Speaker 4>You can't touch a head, a human's head until you know,

0:36:10.719 --> 0:36:15.640
<v Speaker 4>you get FDA approval, which Neuralink now has, so in

0:36:15.719 --> 0:36:20.120
<v Speaker 4>the very near future, the company is going to actually

0:36:20.160 --> 0:36:26.799
<v Speaker 4>start implanting devices in humans. And Ashley Vance has had

0:36:26.880 --> 0:36:34.680
<v Speaker 4>an unprecedented front row as Neuralink has been developing this technology. Ashley,

0:36:34.880 --> 0:36:38.680
<v Speaker 4>take us inside the company. I mean, Elon is known

0:36:38.719 --> 0:36:42.279
<v Speaker 4>for doing bold things that you know, break open whole

0:36:42.320 --> 0:36:45.319
<v Speaker 4>new industries. But this is sort of a test of

0:36:45.520 --> 0:36:47.920
<v Speaker 4>Elon in a whole new way, now, right it.

0:36:47.840 --> 0:36:50.120
<v Speaker 13>Is, you know, I mean, this is a guy we've

0:36:50.160 --> 0:36:54.600
<v Speaker 13>seen with SpaceX, with Tesla. You know, they've accomplished incredible things,

0:36:54.600 --> 0:36:57.520
<v Speaker 13>but they've had some pretty severe bumps along the way.

0:36:57.600 --> 0:37:01.160
<v Speaker 13>SpaceX blew up its first three rockets to talk about

0:37:01.280 --> 0:37:04.080
<v Speaker 13>a decade to figure out how to mass produce cars,

0:37:04.120 --> 0:37:07.680
<v Speaker 13>and we're talking about brain implants here. This is something

0:37:07.800 --> 0:37:11.480
<v Speaker 13>that really can't go wrong on the first go round.

0:37:11.560 --> 0:37:14.600
<v Speaker 13>It's Neuralink is one, as we point out in the

0:37:14.640 --> 0:37:18.160
<v Speaker 13>story of now dozens upon dozens of companies that are

0:37:18.200 --> 0:37:22.319
<v Speaker 13>looking to do brain implants, spinal implants, mostly to help

0:37:22.360 --> 0:37:28.160
<v Speaker 13>people in pretty dire circumstances paralyzed strokes, als.

0:37:27.640 --> 0:37:28.319
<v Speaker 1>Things like that.

0:37:29.239 --> 0:37:31.080
<v Speaker 13>So but you know, really this is the start of

0:37:31.120 --> 0:37:35.399
<v Speaker 13>a very exciting field. Neuralink is as ambitious as zever

0:37:35.560 --> 0:37:38.800
<v Speaker 13>with Elon's companies, but has a lot on the line

0:37:38.920 --> 0:37:40.080
<v Speaker 13>with this first trial.

0:37:40.200 --> 0:37:44.719
<v Speaker 4>So how does neuralinks device and approach differ from the

0:37:44.840 --> 0:37:47.319
<v Speaker 4>other competitors who have a little bit of a head start.

0:37:47.360 --> 0:37:51.240
<v Speaker 4>They'd already had FDA approval and have been doing human implants.

0:37:51.239 --> 0:37:54.480
<v Speaker 4>So what's going to distinguish the Neuralink approach.

0:37:55.200 --> 0:37:59.000
<v Speaker 13>Yeah, I mean there's a few things that the other companies. Yes,

0:37:59.560 --> 0:38:03.160
<v Speaker 13>they're they've done amazing stuff. They're in bodies, I've been

0:38:03.200 --> 0:38:07.040
<v Speaker 13>to Switzerland seen paralyzed people walking again with the spinal implant.

0:38:07.880 --> 0:38:11.680
<v Speaker 13>The biggest difference here is it's full elon. You know,

0:38:11.760 --> 0:38:14.879
<v Speaker 13>this implant is more powerful than the others by about

0:38:14.920 --> 0:38:20.240
<v Speaker 13>a thousand times. It's much smaller. The other devices require

0:38:20.280 --> 0:38:22.880
<v Speaker 13>you to have like a separate battery pack, a separate

0:38:22.960 --> 0:38:27.720
<v Speaker 13>computing system that amplifies signals that's usually implanted in someone's body.

0:38:27.760 --> 0:38:31.080
<v Speaker 13>With neuralink. They're going to cut a tiny hole out

0:38:31.080 --> 0:38:34.600
<v Speaker 13>of somebody's skull, put have a robot to the surgery

0:38:34.640 --> 0:38:38.319
<v Speaker 13>that puts these electrodes, these electronic threads into somebody's brain.

0:38:38.840 --> 0:38:44.120
<v Speaker 13>And then the computing part, the computing part, the battery,

0:38:44.360 --> 0:38:48.319
<v Speaker 13>the amplifier, all of that goes into that hole in

0:38:48.360 --> 0:38:51.880
<v Speaker 13>the skull and then fits flush with your head and

0:38:51.920 --> 0:38:54.080
<v Speaker 13>your skin goes over. You can't even really tell you've

0:38:54.120 --> 0:38:57.960
<v Speaker 13>had it. And so it's this more powerful implant. It's

0:38:58.000 --> 0:39:01.239
<v Speaker 13>miniaturized and it has the robot to try and turn

0:39:01.280 --> 0:39:05.399
<v Speaker 13>this from like a one off type laboratory experiment into

0:39:05.400 --> 0:39:06.719
<v Speaker 13>something that's repeatable.

0:39:07.040 --> 0:39:09.680
<v Speaker 4>So walk us through what the timeline looks like like,

0:39:09.920 --> 0:39:13.520
<v Speaker 4>where they are now and what's going to hopefully transpire

0:39:13.600 --> 0:39:16.040
<v Speaker 4>for what they're trying to accomplish.

0:39:16.239 --> 0:39:18.360
<v Speaker 13>Yeah, So the last time I was there was just

0:39:18.400 --> 0:39:21.759
<v Speaker 13>about six weeks ago in Austin, where the company is

0:39:21.880 --> 0:39:24.520
<v Speaker 13>moving a lot of its headquarters, and so they're already,

0:39:25.600 --> 0:39:27.960
<v Speaker 13>you know, thousands of people have sort of signed up

0:39:28.040 --> 0:39:30.920
<v Speaker 13>to get this implant, and now they're going through these

0:39:30.960 --> 0:39:34.440
<v Speaker 13>applications to try and find the ideal candidate. Hopefully someone

0:39:34.480 --> 0:39:37.520
<v Speaker 13>that's it is going to be someone who's paralyzed but

0:39:37.600 --> 0:39:41.799
<v Speaker 13>is otherwise kind of young and overall healthy, and this

0:39:42.280 --> 0:39:44.720
<v Speaker 13>could happen within the next couple of months. They've already

0:39:44.760 --> 0:39:47.960
<v Speaker 13>identified a hospital in Arizona, which is where this is

0:39:48.040 --> 0:39:51.120
<v Speaker 13>likely to take place, and so it's just trying right now,

0:39:51.120 --> 0:39:54.920
<v Speaker 13>they're just finding the exact right candidate for this first trial.

0:39:56.160 --> 0:39:59.680
<v Speaker 2>Where actually does this kind of fall on the Elon

0:39:59.760 --> 0:40:02.960
<v Speaker 2>muster spectrum of priorities right now? Given that he has

0:40:03.280 --> 0:40:11.640
<v Speaker 2>SpaceX Tesla, x slash, Twitter, the boring company, Neuralink, nine kids,

0:40:12.239 --> 0:40:12.960
<v Speaker 2>x AI.

0:40:12.800 --> 0:40:15.600
<v Speaker 4>Don't forget XAI, which you know got announced over the

0:40:15.760 --> 0:40:16.879
<v Speaker 4>XAI Thank you.

0:40:17.600 --> 0:40:19.279
<v Speaker 2>I mean, this is a guy, you know, well Ashley, Like,

0:40:19.320 --> 0:40:20.920
<v Speaker 2>where does this fall on his list of things that

0:40:20.960 --> 0:40:22.719
<v Speaker 2>he wants to do? Like and he wants to be

0:40:22.719 --> 0:40:23.560
<v Speaker 2>part of his legacy.

0:40:23.960 --> 0:40:26.759
<v Speaker 13>It's pretty high up there. I mean he you know,

0:40:26.880 --> 0:40:29.440
<v Speaker 13>all his companies always come with this we're going to

0:40:29.520 --> 0:40:32.759
<v Speaker 13>save humanity kind of trapping, and this this fits into that.

0:40:32.880 --> 0:40:35.600
<v Speaker 13>When it was first presented to the public, I mean

0:40:35.600 --> 0:40:38.600
<v Speaker 13>he went straight for the AI sci fi We're gonna

0:40:39.160 --> 0:40:42.879
<v Speaker 13>download Spanish and Kung Fu into our brains and and

0:40:42.920 --> 0:40:45.160
<v Speaker 13>this this was going to be for everybody. Billions of

0:40:45.200 --> 0:40:48.040
<v Speaker 13>people would get the same plant. You know, it's much

0:40:48.080 --> 0:40:51.279
<v Speaker 13>clearer now that for the foreseeable future, this is to

0:40:51.280 --> 0:40:54.239
<v Speaker 13>help people in sort of dire circumstances, and so he

0:40:54.320 --> 0:40:57.960
<v Speaker 13>takes that mission pretty seriously. It's interesting he is not

0:40:58.400 --> 0:41:01.400
<v Speaker 13>at Neuralink on anything like a day to day basis.

0:41:01.520 --> 0:41:04.000
<v Speaker 13>I mean he shows up in my experience like once

0:41:04.040 --> 0:41:06.799
<v Speaker 13>a month and gets these kind of debriefs on what's

0:41:06.840 --> 0:41:09.719
<v Speaker 13>going on. And the company's essentially run by like a

0:41:09.760 --> 0:41:11.400
<v Speaker 13>triumvirate of people.

0:41:12.040 --> 0:41:14.080
<v Speaker 6>But do you think of people right who don't have

0:41:14.160 --> 0:41:17.880
<v Speaker 6>that ability and are paralyzed if they could potentially have

0:41:17.960 --> 0:41:21.640
<v Speaker 6>that capability going forward, that's pretty dramatic and life change.

0:41:21.640 --> 0:41:22.920
<v Speaker 1>Absolutely. Yeah.

0:41:22.960 --> 0:41:24.919
<v Speaker 13>Just to make it clear, I mean, the initial goal

0:41:24.960 --> 0:41:28.240
<v Speaker 13>with this right is to be able to think words

0:41:28.280 --> 0:41:31.520
<v Speaker 13>that then go into a text message or a WhatsApp message,

0:41:31.520 --> 0:41:34.359
<v Speaker 13>So you're communicating with your loved ones, you're communicating about

0:41:34.360 --> 0:41:37.759
<v Speaker 13>your wants and needs and with the outside world. And

0:41:37.800 --> 0:41:40.360
<v Speaker 13>the other goal is to be able to move a

0:41:40.400 --> 0:41:44.520
<v Speaker 13>cursor around a computer screen and a very fluid fashion.

0:41:44.880 --> 0:41:47.719
<v Speaker 13>And you know, as any of us can imagine, I mean,

0:41:47.840 --> 0:41:52.000
<v Speaker 13>just having access to a computer unlocks you know, so

0:41:52.120 --> 0:41:55.879
<v Speaker 13>many things that you can do. And so I mean

0:41:55.920 --> 0:42:00.080
<v Speaker 13>this is it is like borderline miraculous type technology.

0:42:00.320 --> 0:42:02.120
<v Speaker 4>So to that, and what are the sort of the

0:42:02.239 --> 0:42:06.400
<v Speaker 4>use cases that the company sees the implant being able

0:42:06.480 --> 0:42:10.279
<v Speaker 4>to solve in the short term and then a longer term,

0:42:10.320 --> 0:42:13.520
<v Speaker 4>and like how big of a growth pattern could they

0:42:13.600 --> 0:42:16.839
<v Speaker 4>see based on the amount of interest they've had from

0:42:16.920 --> 0:42:19.080
<v Speaker 4>people who have said that they're willing to get an implant.

0:42:19.760 --> 0:42:21.680
<v Speaker 13>Yeah, you know, in the short term, nere Link is

0:42:21.680 --> 0:42:24.799
<v Speaker 13>building off like decades of research here. So people have

0:42:24.920 --> 0:42:27.600
<v Speaker 13>had the ability to think a couple words at a time,

0:42:27.680 --> 0:42:30.440
<v Speaker 13>to click yes or no on a screen. But with

0:42:30.520 --> 0:42:33.520
<v Speaker 13>this extra horsepower, they want it to be where you're

0:42:34.360 --> 0:42:37.600
<v Speaker 13>thinking words almost as fast as one of us could

0:42:37.640 --> 0:42:40.279
<v Speaker 13>type on a computer today. So that's kind of the

0:42:40.320 --> 0:42:43.240
<v Speaker 13>near term goal being able to navigate on the screen.

0:42:43.320 --> 0:42:46.279
<v Speaker 13>They also have a spinal implant that they're working on

0:42:46.320 --> 0:42:49.040
<v Speaker 13>that would be paired with his brain implant, and the

0:42:49.040 --> 0:42:52.319
<v Speaker 13>goal there is to restore movement in limbs and also

0:42:52.440 --> 0:42:56.239
<v Speaker 13>feeling in limbs where you kind of short circuit or

0:42:56.239 --> 0:42:59.800
<v Speaker 13>create a circuit really between your spine and the brain

0:43:00.120 --> 0:43:02.000
<v Speaker 13>and from there, I mean, it moves. You know, I

0:43:02.040 --> 0:43:04.480
<v Speaker 13>can talk about very futuristic stuff. It would be far off,

0:43:04.480 --> 0:43:07.760
<v Speaker 13>but it's things like improving your hearing, improving your site

0:43:08.000 --> 0:43:11.880
<v Speaker 13>and kind of you know, just anything that your brain controls,

0:43:11.880 --> 0:43:12.560
<v Speaker 13>which is a lot.

0:43:14.360 --> 0:43:16.759
<v Speaker 2>How promising Ashley is this? I mean, are we going

0:43:16.800 --> 0:43:20.480
<v Speaker 2>to start seeing in your bestimation, in your opinion, will

0:43:20.520 --> 0:43:24.319
<v Speaker 2>we start seeing the big healthcare companies try to get

0:43:24.360 --> 0:43:26.479
<v Speaker 2>their hands on this type of technology.

0:43:26.520 --> 0:43:29.680
<v Speaker 13>You know, if you look at the traditional device makers

0:43:29.680 --> 0:43:32.759
<v Speaker 13>that do things like deep brain simulation for epilepsy and

0:43:32.800 --> 0:43:35.200
<v Speaker 13>things like that, it's been a very very slow moving

0:43:35.400 --> 0:43:38.120
<v Speaker 13>field where a device gets made, comes out of a

0:43:38.160 --> 0:43:43.200
<v Speaker 13>research laboratory and hardly gets advanced at Things have totally changed, though.

0:43:43.200 --> 0:43:46.200
<v Speaker 13>I mean, Neuralink again is one of at least thirty

0:43:46.239 --> 0:43:49.759
<v Speaker 13>six other companies working on products in this field. So

0:43:49.800 --> 0:43:52.839
<v Speaker 13>this thing, this whole field has moved from academia to

0:43:53.280 --> 0:43:56.680
<v Speaker 13>hundreds upon hundreds of millions of dollars coming in from

0:43:56.760 --> 0:43:59.760
<v Speaker 13>venture capitalists. And so I try not to get people's

0:43:59.800 --> 0:44:03.040
<v Speaker 13>hopes up too much because we don't really know exactly

0:44:03.080 --> 0:44:04.840
<v Speaker 13>how this is going to play out, if the products

0:44:04.840 --> 0:44:08.439
<v Speaker 13>are going to live up to their potential. But there's

0:44:08.480 --> 0:44:12.400
<v Speaker 13>such an explosion of interest here, and in my experience

0:44:12.440 --> 0:44:16.080
<v Speaker 13>of seeing people with the spinal implants, you know, it's encouraging.

0:44:16.120 --> 0:44:19.440
<v Speaker 13>I mean, this is even even in the limited forms

0:44:19.480 --> 0:44:22.479
<v Speaker 13>of the technology right now, it's life changing for people

0:44:22.520 --> 0:44:24.960
<v Speaker 13>who get these implants. And so so if we're anywhere

0:44:24.960 --> 0:44:27.919
<v Speaker 13>close to the hype, it will be a dramatic next

0:44:27.960 --> 0:44:29.080
<v Speaker 13>ten or fifteen years.

0:44:29.200 --> 0:44:32.440
<v Speaker 2>That was Bloomberg BusinessWeek features writer Ashley Vance and BusinessWeek

0:44:32.520 --> 0:44:35.480
<v Speaker 2>editor Joel Weber on this week's cover story. You're listening

0:44:35.520 --> 0:44:38.320
<v Speaker 2>to Bloomberg business Week coming up. In addition to outfitting

0:44:38.320 --> 0:44:41.279
<v Speaker 2>your brain with computer chips, Elon Musk also likes the

0:44:41.280 --> 0:44:44.120
<v Speaker 2>idea of putting human beings on Mars and having them

0:44:44.200 --> 0:44:47.040
<v Speaker 2>stay awhile, and though he may one day build the

0:44:47.080 --> 0:44:49.880
<v Speaker 2>hardware to get us there plenty of challenges will remain.

0:44:50.120 --> 0:44:52.320
<v Speaker 14>I think he's famously said that, you know, once the

0:44:52.400 --> 0:44:54.719
<v Speaker 14>rockets have been figured out, the rest is going.

0:44:54.640 --> 0:44:55.160
<v Speaker 9>To be easy.

0:44:55.239 --> 0:44:57.000
<v Speaker 14>But I think the whole point of our book is

0:44:57.000 --> 0:45:00.200
<v Speaker 14>that rockets are one hard part, but there's a lot

0:45:00.239 --> 0:45:01.280
<v Speaker 14>of other hard parts.

0:45:01.520 --> 0:45:03.600
<v Speaker 2>Kelly Wiener Smith is the co author of A City

0:45:03.600 --> 0:45:06.080
<v Speaker 2>on Mars. She joins us on the other side. This

0:45:06.360 --> 0:45:07.000
<v Speaker 2>is Bloomberg.

0:45:07.480 --> 0:45:11.040
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:45:11.080 --> 0:45:14.560
<v Speaker 1>Live weekday afternoons from three to six Eastern Listen on.

0:45:14.480 --> 0:45:18.560
<v Speaker 3>Bloomberg dot com, the iHeartRadio app, and the Bloomberg Business app,

0:45:18.800 --> 0:45:21.080
<v Speaker 3>or wants us Live on YouTube.

0:45:22.600 --> 0:45:25.520
<v Speaker 6>Well more than half a century after Neil Armstrong landed

0:45:25.560 --> 0:45:27.719
<v Speaker 6>on the Moon, another space race is definitely heating up.

0:45:27.760 --> 0:45:29.880
<v Speaker 6>We talk about it all the time. This time it's

0:45:29.920 --> 0:45:33.520
<v Speaker 6>about the promising new frontier for US Earthlings.

0:45:33.520 --> 0:45:36.800
<v Speaker 2>That's you and me, Mars, is it?

0:45:37.000 --> 0:45:37.440
<v Speaker 7>I don't know?

0:45:37.560 --> 0:45:39.919
<v Speaker 2>Okay, So NASA's got a rover up there. Elon Musk

0:45:39.960 --> 0:45:42.400
<v Speaker 2>is trying to get SpaceX's Starship Rocket up to snuff

0:45:42.400 --> 0:45:44.200
<v Speaker 2>with the ultimate goal of getting people to Mars. But

0:45:44.239 --> 0:45:47.520
<v Speaker 2>kel the question remains, is it actually a good idea

0:45:47.560 --> 0:45:49.720
<v Speaker 2>for us even to be thinking about going to Mars

0:45:49.760 --> 0:45:50.760
<v Speaker 2>and colonizing space.

0:45:50.840 --> 0:45:52.680
<v Speaker 6>I don't know Earth is, you know, having a rough time,

0:45:52.719 --> 0:45:55.000
<v Speaker 6>so we might need another place to live anyway. This

0:45:55.080 --> 0:45:57.480
<v Speaker 6>is the question of our next guest, who set out

0:45:57.520 --> 0:46:00.480
<v Speaker 6>to answer it in her new book. Kelly Smith is

0:46:00.480 --> 0:46:03.400
<v Speaker 6>the co author of City on Mars? Can we settle Space?

0:46:03.440 --> 0:46:06.200
<v Speaker 6>Should we settle space? And have we really thought this through?

0:46:06.640 --> 0:46:08.880
<v Speaker 6>She wrote this book with our husband, Zack, and she

0:46:08.960 --> 0:46:11.920
<v Speaker 6>joins us on Zoom from it. Charlotte's develop Virginia Kelly,

0:46:12.280 --> 0:46:14.840
<v Speaker 6>It's a subject we love to talk about. Elon Musk

0:46:14.880 --> 0:46:17.840
<v Speaker 6>loves to talk about it so many people. I'm the

0:46:17.880 --> 0:46:20.480
<v Speaker 6>daughter of a rocket scientist. I love talking about this stuff.

0:46:21.120 --> 0:46:23.160
<v Speaker 6>Tell us about this book. What you set out to

0:46:23.239 --> 0:46:24.560
<v Speaker 6>do with your husband.

0:46:24.360 --> 0:46:27.839
<v Speaker 14>Zach Well, So, after writing our first book together, we

0:46:27.920 --> 0:46:31.480
<v Speaker 14>thought that space settlements might be a near term possibility,

0:46:31.560 --> 0:46:33.880
<v Speaker 14>something that might happen in our lifetimes, and so we

0:46:33.960 --> 0:46:36.120
<v Speaker 14>set out to write the guide for what the next

0:46:36.160 --> 0:46:38.640
<v Speaker 14>couple decades are going to be like as we become

0:46:38.680 --> 0:46:42.200
<v Speaker 14>a multiplanetary species. And after four years of research, we

0:46:42.320 --> 0:46:45.239
<v Speaker 14>essentially determined that we are not ready to take this

0:46:45.320 --> 0:46:47.040
<v Speaker 14>on yet. We don't know enough about a lot of

0:46:47.040 --> 0:46:50.080
<v Speaker 14>different topics. I'm happy to get into them, and that

0:46:50.160 --> 0:46:52.880
<v Speaker 14>actually depress into it. There could be a lot of problems.

0:46:53.520 --> 0:46:55.360
<v Speaker 2>What do you Okay, so talk to me about the idea,

0:46:55.480 --> 0:46:56.880
<v Speaker 2>like the time frames that you're thinking of.

0:46:57.040 --> 0:46:58.960
<v Speaker 14>If it happens in our lifetimes, I think that might

0:46:59.000 --> 0:47:01.440
<v Speaker 14>be a problem. So, for example, we don't know nearly

0:47:01.560 --> 0:47:04.000
<v Speaker 14>enough about how space impacts the human body. It turns

0:47:04.040 --> 0:47:06.880
<v Speaker 14>out data from the International Space Station don't tell us

0:47:06.880 --> 0:47:07.640
<v Speaker 14>what we need to know.

0:47:07.560 --> 0:47:08.960
<v Speaker 9>About humans living on Mars.

0:47:09.160 --> 0:47:10.719
<v Speaker 14>So I think if we sent them there, there could

0:47:10.760 --> 0:47:13.000
<v Speaker 14>be a lot of ethical problems, especially if they started

0:47:13.120 --> 0:47:17.240
<v Speaker 14>making families and you know, exposing children to these environments

0:47:17.280 --> 0:47:19.960
<v Speaker 14>that we don't understand very well sounds like a problem.

0:47:19.960 --> 0:47:21.319
<v Speaker 14>And as you mentioned, there might be a race with

0:47:21.400 --> 0:47:22.080
<v Speaker 14>China starting.

0:47:23.080 --> 0:47:26.120
<v Speaker 2>Okay, so hm, let's think about some of the challenges

0:47:26.280 --> 0:47:30.120
<v Speaker 2>that we're not talking about just like you know, logistical

0:47:30.160 --> 0:47:32.400
<v Speaker 2>things like actually having families, we're talking about things that

0:47:32.440 --> 0:47:34.440
<v Speaker 2>are pretty serious, like okay, once you get there, how

0:47:34.440 --> 0:47:35.000
<v Speaker 2>do you get back?

0:47:35.120 --> 0:47:37.040
<v Speaker 6>Yeah, we're talking about poop food and closing the loop.

0:47:37.200 --> 0:47:39.680
<v Speaker 2>Yeah you said it, Carol, That's what I really wanted

0:47:39.680 --> 0:47:43.160
<v Speaker 2>to get too, Okay, so just go for it. Carol's fault.

0:47:43.400 --> 0:47:47.040
<v Speaker 14>Sorry, So closed loop ecosystems. Basically, if you're going to

0:47:47.080 --> 0:47:50.040
<v Speaker 14>be living on Mars, it's going to be really expensive

0:47:50.080 --> 0:47:52.239
<v Speaker 14>to get resources to you from Earth and for a

0:47:52.280 --> 0:47:54.280
<v Speaker 14>long time, it's going to be really hard to extract

0:47:54.280 --> 0:47:55.440
<v Speaker 14>resources from Mars.

0:47:55.840 --> 0:47:58.279
<v Speaker 9>And Mars is a two year trip there and back.

0:47:58.280 --> 0:47:59.960
<v Speaker 14>It's six months to get there and then you're stuck

0:48:00.239 --> 0:48:02.120
<v Speaker 14>there for a while until Earth sort of comes back

0:48:02.160 --> 0:48:04.279
<v Speaker 14>around again, and then it's six months to get home.

0:48:04.520 --> 0:48:06.440
<v Speaker 9>So you need to have a system that does not.

0:48:06.520 --> 0:48:09.560
<v Speaker 14>Break for at least two years and ideally recycles things,

0:48:09.800 --> 0:48:12.399
<v Speaker 14>and we just do not have that technology figured out yet.

0:48:12.400 --> 0:48:14.520
<v Speaker 9>There was bios here too, which is sort of well

0:48:14.560 --> 0:48:16.920
<v Speaker 9>known as being a bit of a catastrophe.

0:48:17.800 --> 0:48:20.719
<v Speaker 14>And then they're like, right now, we've got facilities in China,

0:48:20.760 --> 0:48:23.200
<v Speaker 14>for example, that try to run these experiments and in

0:48:23.239 --> 0:48:25.760
<v Speaker 14>a recent round they had to swap out two big

0:48:25.800 --> 0:48:29.040
<v Speaker 14>guys for two smaller females because they weren't making enough oxygen.

0:48:29.360 --> 0:48:30.520
<v Speaker 9>That's where we are right now.

0:48:30.600 --> 0:48:33.480
<v Speaker 14>If that happened on Mars, that would be death instead

0:48:33.480 --> 0:48:35.200
<v Speaker 14>of just swapping out crew members.

0:48:35.719 --> 0:48:38.799
<v Speaker 2>Do you think we're actually like, is Elon Musk the

0:48:38.800 --> 0:48:41.440
<v Speaker 2>guy who's going to do this after doing all this research?

0:48:41.600 --> 0:48:43.040
<v Speaker 2>Is he the one who's going to be able to

0:48:43.040 --> 0:48:43.279
<v Speaker 2>do this?

0:48:43.640 --> 0:48:44.520
<v Speaker 9>I hope not.

0:48:44.760 --> 0:48:47.680
<v Speaker 14>So I have to admit I am very impressed with

0:48:47.719 --> 0:48:50.319
<v Speaker 14>what Elon Musk has done with SpaceX and what he's

0:48:50.360 --> 0:48:52.680
<v Speaker 14>done with Tesla, and I am coming to you right

0:48:52.719 --> 0:48:56.600
<v Speaker 14>now from a Starlink connection, and so I love his projects.

0:48:56.880 --> 0:48:59.759
<v Speaker 14>I don't think that he's the best person to lead

0:48:59.840 --> 0:49:02.279
<v Speaker 14>us to becoming a multiplanetary species, but I'm not that

0:49:02.360 --> 0:49:04.720
<v Speaker 14>worried about it because I think his timelines are way off.

0:49:05.080 --> 0:49:07.120
<v Speaker 14>He's I think he's famously said that, you know, once,

0:49:07.320 --> 0:49:09.759
<v Speaker 14>once the rockets have been figured out, the rest is

0:49:09.800 --> 0:49:11.560
<v Speaker 14>going to be easy. But I think the whole point

0:49:11.560 --> 0:49:14.280
<v Speaker 14>of our book is that rockets are one hard part,

0:49:14.719 --> 0:49:17.480
<v Speaker 14>but there's a lot of other hard parts, from figuring out,

0:49:17.520 --> 0:49:19.920
<v Speaker 14>you know, the biology, to building the habitats that are

0:49:19.920 --> 0:49:22.920
<v Speaker 14>still sustaining, to figure out the geopolitical hurdles that stand

0:49:22.920 --> 0:49:23.440
<v Speaker 14>in our way.

0:49:23.719 --> 0:49:25.480
<v Speaker 9>There's a lot more than just rockets.

0:49:25.480 --> 0:49:27.319
<v Speaker 14>And so I don't think Mars is going to be

0:49:27.360 --> 0:49:29.359
<v Speaker 14>leading our Musk is going to be leading us out

0:49:29.360 --> 0:49:30.680
<v Speaker 14>there in our lifetimes.

0:49:31.600 --> 0:49:33.759
<v Speaker 6>Hey, Kelly, you have fun with this in the book,

0:49:33.800 --> 0:49:35.720
<v Speaker 6>you and your husband. I mean, you get a PhD

0:49:35.800 --> 0:49:39.440
<v Speaker 6>in ecology. You are a faculty member in the biosciences

0:49:39.440 --> 0:49:42.759
<v Speaker 6>department at Rice Universities, so you're a serious You've got

0:49:42.760 --> 0:49:46.000
<v Speaker 6>a serious side, but you have fun with this. Why

0:49:46.120 --> 0:49:48.320
<v Speaker 6>was it important to lay this out? Is it because

0:49:48.520 --> 0:49:51.600
<v Speaker 6>people are focusing too much time, money, and effort on

0:49:51.640 --> 0:49:55.360
<v Speaker 6>this one. Maybe it doesn't quite make sense yet or

0:49:55.400 --> 0:49:56.279
<v Speaker 6>may never Well.

0:49:57.040 --> 0:49:59.160
<v Speaker 14>Well, so, I mean we started the book thinking that

0:49:59.239 --> 0:50:02.160
<v Speaker 14>it maybe did makes sense, But the more research we did,

0:50:02.200 --> 0:50:04.400
<v Speaker 14>the more we discovered that there's a lot of a

0:50:04.480 --> 0:50:06.600
<v Speaker 14>lot of topics that aren't getting, you know, for enough

0:50:06.640 --> 0:50:09.880
<v Speaker 14>airtime and enough of people's attention, and the topics, you know,

0:50:09.920 --> 0:50:12.640
<v Speaker 14>maybe don't sound as exciting as rockets and rocket science,

0:50:13.000 --> 0:50:15.399
<v Speaker 14>and they're just sort of like boring, long term work

0:50:15.400 --> 0:50:17.319
<v Speaker 14>that needs to be done to try to understand things

0:50:17.360 --> 0:50:20.759
<v Speaker 14>like how partial gravity impacts bone development across you know.

0:50:20.719 --> 0:50:21.760
<v Speaker 9>The course of a lifetime.

0:50:22.320 --> 0:50:24.279
<v Speaker 14>And we decided that we wanted to be funny in

0:50:24.320 --> 0:50:27.200
<v Speaker 14>this book because we wanted to get really deep into

0:50:27.200 --> 0:50:30.279
<v Speaker 14>the details. So, for example, there's five chapters on international

0:50:30.360 --> 0:50:33.480
<v Speaker 14>law as it pertains to space, and when we pitch

0:50:33.560 --> 0:50:36.239
<v Speaker 14>that to our editor, she's like, I don't know that

0:50:36.280 --> 0:50:39.880
<v Speaker 14>the general public is dying for five chapters on international law,

0:50:40.080 --> 0:50:41.320
<v Speaker 14>so you better make it funny.

0:50:41.920 --> 0:50:42.920
<v Speaker 9>And so we tried to do that.

0:50:43.920 --> 0:50:44.240
<v Speaker 10>Okay.

0:50:44.280 --> 0:50:47.680
<v Speaker 2>So when you're when you're thinking about what life actually

0:50:47.680 --> 0:50:50.759
<v Speaker 2>looks like on on other planets, is it something that

0:50:51.440 --> 0:50:56.000
<v Speaker 2>humans should actually pursue if the timeframe actually gives us

0:50:56.120 --> 0:50:59.440
<v Speaker 2>enough time? Or should we focus on I don't know,

0:51:00.160 --> 0:51:01.680
<v Speaker 2>making the most of the Earth that we've got.

0:51:03.640 --> 0:51:05.480
<v Speaker 14>So I think that space is not going to be

0:51:05.520 --> 0:51:07.680
<v Speaker 14>a near term solution for any of the problems that

0:51:07.680 --> 0:51:09.760
<v Speaker 14>we have here on Earth. So you know, for example,

0:51:09.840 --> 0:51:11.960
<v Speaker 14>folks like Bezos argue that we should move all of

0:51:12.000 --> 0:51:14.120
<v Speaker 14>our heavy industry to space so that we're not polluting

0:51:14.120 --> 0:51:16.759
<v Speaker 14>Earth anymore, and maybe we can you know, zone Earth

0:51:16.760 --> 0:51:18.880
<v Speaker 14>as light residential. We'll move a bunch of people up

0:51:18.920 --> 0:51:21.439
<v Speaker 14>to space too. I think the numbers just don't work

0:51:21.440 --> 0:51:23.120
<v Speaker 14>out for stuff like that. So, you know, if you

0:51:23.120 --> 0:51:26.239
<v Speaker 14>think about moving humans off the planet to take care

0:51:26.280 --> 0:51:29.120
<v Speaker 14>of population growth issues, you have to move two hundred

0:51:29.120 --> 0:51:32.000
<v Speaker 14>and twenty thousand people to space every day. I don't

0:51:32.000 --> 0:51:33.840
<v Speaker 14>know where you're going to get those volunteers, and we

0:51:33.840 --> 0:51:36.160
<v Speaker 14>don't even know how to house them. So I think

0:51:36.280 --> 0:51:40.480
<v Speaker 14>any problem that we're likely tears. He's looking for volunteers,

0:51:40.520 --> 0:51:41.800
<v Speaker 14>and I think he'll get a lot. I don't know

0:51:41.840 --> 0:51:44.719
<v Speaker 14>if he's going to get that many, and again we

0:51:44.760 --> 0:51:46.200
<v Speaker 14>don't have anywhere to put them because we don't know

0:51:46.239 --> 0:51:49.040
<v Speaker 14>how to keep that many people alive in space. But

0:51:49.120 --> 0:51:51.279
<v Speaker 14>if you're interested in a backup for humanity, I think

0:51:51.280 --> 0:51:53.600
<v Speaker 14>a long term plan B could be good. So you know,

0:51:53.600 --> 0:51:56.880
<v Speaker 14>if you start the settlement on Mars now many generations

0:51:56.880 --> 0:51:58.920
<v Speaker 14>from now, it might be self sustaining. And if you

0:51:59.080 --> 0:52:01.319
<v Speaker 14>like humans, which I do, that it might be good

0:52:01.320 --> 0:52:03.400
<v Speaker 14>to have a backup in case something happens on Earth.

0:52:03.480 --> 0:52:05.400
<v Speaker 14>But it's not going to save us anytime.

0:52:05.080 --> 0:52:07.839
<v Speaker 6>Soon, Kelly. One thing I would argue, though, is that

0:52:08.120 --> 0:52:11.439
<v Speaker 6>many would say that the race to put a man

0:52:11.520 --> 0:52:18.080
<v Speaker 6>on the Moon led to lots of innovation, Tan Belcer,

0:52:18.200 --> 0:52:20.200
<v Speaker 6>I know you're gonna get there, no, but some really

0:52:20.239 --> 0:52:21.760
<v Speaker 6>really important developments.

0:52:21.880 --> 0:52:22.080
<v Speaker 15>Right.

0:52:22.160 --> 0:52:25.920
<v Speaker 6>It really kind of brought nations together, scientists together on

0:52:26.080 --> 0:52:29.600
<v Speaker 6>a single mission, but it led to so much many

0:52:29.640 --> 0:52:34.160
<v Speaker 6>offshoots off of that wouldn't Similarly, the pursuit of Mars

0:52:34.239 --> 0:52:36.800
<v Speaker 6>maybe lead to that as well, and it's a good

0:52:36.920 --> 0:52:39.040
<v Speaker 6>kind of thing to focus on and have a goal of,

0:52:39.600 --> 0:52:40.640
<v Speaker 6>as difficult as it may be.

0:52:42.000 --> 0:52:44.479
<v Speaker 9>Yeah, So I think that's an interesting point.

0:52:44.520 --> 0:52:46.359
<v Speaker 14>But so, you know, you talked about countries being brought

0:52:46.400 --> 0:52:49.279
<v Speaker 14>together by the Apollo program, but the Apollo program was

0:52:49.400 --> 0:52:52.600
<v Speaker 14>really fueled by a rift between the Soviet Union and

0:52:52.640 --> 0:52:56.680
<v Speaker 14>the United States. JFK was sort of famously not even

0:52:56.719 --> 0:52:58.799
<v Speaker 14>actually that interested in space, but it was a very

0:52:58.840 --> 0:53:01.400
<v Speaker 14>clear thing that we could do to beat the Soviets.

0:53:01.880 --> 0:53:04.640
<v Speaker 14>And you know, it's a military prestige thing. The rockets

0:53:04.640 --> 0:53:07.280
<v Speaker 14>that you're sending those humans to space and could also

0:53:07.320 --> 0:53:10.000
<v Speaker 14>be delivering you know, missiles, And so I think a

0:53:10.000 --> 0:53:12.760
<v Speaker 14>lot of times going to space is not necessarily about

0:53:13.080 --> 0:53:16.520
<v Speaker 14>bringing people together and the new technologies. Historically it has

0:53:16.560 --> 0:53:19.000
<v Speaker 14>also been about trying to show up our enemies, and

0:53:19.040 --> 0:53:20.920
<v Speaker 14>that might be what drives us to.

0:53:21.120 --> 0:53:22.279
<v Speaker 9>Mars or to the moon again.

0:53:22.320 --> 0:53:24.720
<v Speaker 14>You know, competition with China is heating up at the moment,

0:53:25.440 --> 0:53:27.759
<v Speaker 14>and I think we should you know, yes, yes, it

0:53:27.840 --> 0:53:30.840
<v Speaker 14>might drive innovation and that's exciting, but we need to

0:53:30.880 --> 0:53:33.640
<v Speaker 14>weigh that against you know, concerns with how this sort

0:53:33.640 --> 0:53:37.320
<v Speaker 14>of this conflict might you know, spark problems down on Earth.

0:53:37.480 --> 0:53:38.680
<v Speaker 9>But yes, you know, you might get some.

0:53:38.640 --> 0:53:41.000
<v Speaker 14>New technologies, but there's other things you could invest in

0:53:41.080 --> 0:53:42.600
<v Speaker 14>to get these new technologies too.

0:53:42.800 --> 0:53:44.880
<v Speaker 2>That's Kelly Wiener Smith. She's the co author of A

0:53:44.920 --> 0:53:48.360
<v Speaker 2>City on Mars? Can we Settle Space? Should we settle Space?

0:53:48.680 --> 0:53:51.320
<v Speaker 2>And have we really thought this through? She wrote the

0:53:51.320 --> 0:53:54.000
<v Speaker 2>book with her husband Zach and that book just out

0:53:54.000 --> 0:53:56.600
<v Speaker 2>this week. Still to come. On Bloomberg Business Week, we

0:53:56.640 --> 0:53:59.319
<v Speaker 2>come back from the Cosmos and examine a company doing

0:53:59.400 --> 0:54:01.759
<v Speaker 2>big things here on Earth by keeping our feet comfortably

0:54:02.000 --> 0:54:05.360
<v Speaker 2>on the ground on Holding CFO and co CEO Martin

0:54:05.360 --> 0:54:09.520
<v Speaker 2>Hoffman on the Shoemaker's success and unusual business model. This

0:54:09.840 --> 0:54:10.480
<v Speaker 2>is Bloomberg.

0:54:11.239 --> 0:54:14.799
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:54:14.840 --> 0:54:18.960
<v Speaker 1>live weekday afternoons from three to six Eastern on Bloomberg Radio,

0:54:19.040 --> 0:54:22.320
<v Speaker 1>the Bloomberg Business App and YouTube. You can also listen

0:54:22.440 --> 0:54:25.520
<v Speaker 1>live on Amazon Alexa from our flagship New York station,

0:54:25.960 --> 0:54:29.080
<v Speaker 1>Just say Alexa play Bloomberg eleven thirty.

0:54:32.000 --> 0:54:34.080
<v Speaker 2>Well on the tennis court, the Shoes Grace, the feed

0:54:34.120 --> 0:54:37.160
<v Speaker 2>of US Open semi finalist Ben Shelton. The company is

0:54:37.200 --> 0:54:40.360
<v Speaker 2>also working with world number one igesh Fiatec to develop

0:54:40.400 --> 0:54:43.600
<v Speaker 2>the perfect custom shoe for her. And of course the

0:54:43.600 --> 0:54:46.759
<v Speaker 2>tennis legend Roger Fetter has invested in the company. And

0:54:46.800 --> 0:54:48.440
<v Speaker 2>the company, by the way, the ADR is the church

0:54:48.440 --> 0:54:50.880
<v Speaker 2>traded here in the US, Carol. They're up nearly seventy

0:54:50.920 --> 0:54:52.040
<v Speaker 2>percent so far this year.

0:54:52.160 --> 0:54:53.760
<v Speaker 6>You can hear a lot and see a lot about

0:54:54.080 --> 0:54:57.560
<v Speaker 6>the company and it's chief financial officer. It's all in

0:54:57.600 --> 0:55:01.080
<v Speaker 6>a new edition of a Chief Future Officer on Bloomberg

0:55:01.120 --> 0:55:04.840
<v Speaker 6>Television that has aired. We're talking about on Holding, the

0:55:04.840 --> 0:55:07.319
<v Speaker 6>Switzerland based parent company of Anshoes, and we've got with

0:55:07.400 --> 0:55:09.480
<v Speaker 6>us here at Martin Hoffman. He's chief financial officer.

0:55:09.480 --> 0:55:10.200
<v Speaker 8>He's also co.

0:55:10.239 --> 0:55:13.160
<v Speaker 6>CEO of on Hooldings, which is really kind of fascinating.

0:55:13.360 --> 0:55:16.040
<v Speaker 6>You guys work around the world. How would you describe

0:55:16.120 --> 0:55:19.359
<v Speaker 6>kind of the business environment and the job market for

0:55:19.400 --> 0:55:21.719
<v Speaker 6>you guys? Is it easy to get the workers that

0:55:21.760 --> 0:55:22.160
<v Speaker 6>you need?

0:55:23.520 --> 0:55:26.960
<v Speaker 15>I mean generally business is very good, so demand remains

0:55:27.120 --> 0:55:30.440
<v Speaker 15>very high. Of course it's not on record highs, but

0:55:31.000 --> 0:55:33.319
<v Speaker 15>we bring out a lot of innovation, a lot of

0:55:33.320 --> 0:55:36.120
<v Speaker 15>new products in all the different categories. So from running

0:55:36.800 --> 0:55:41.880
<v Speaker 15>spoke about tennis outdoor and then also every day and

0:55:42.400 --> 0:55:47.120
<v Speaker 15>finding people is easy and hard, so it's hard to

0:55:47.160 --> 0:55:50.120
<v Speaker 15>find the right people. We really pay a lot of

0:55:50.160 --> 0:55:53.520
<v Speaker 15>attention on culture because that's super important for us. At

0:55:53.520 --> 0:55:57.080
<v Speaker 15>the same time, this year we had about four hundred people.

0:55:57.600 --> 0:56:01.000
<v Speaker 15>For that we get about forty thousand applications, so we

0:56:01.080 --> 0:56:04.319
<v Speaker 15>can be very selective, which makes it easier to find

0:56:04.360 --> 0:56:04.600
<v Speaker 15>it right.

0:56:04.719 --> 0:56:06.800
<v Speaker 2>Where are those are those where are those jobs available?

0:56:06.800 --> 0:56:08.000
<v Speaker 2>Where are you hiring those people?

0:56:08.719 --> 0:56:11.839
<v Speaker 15>So we are a global company, so our team sits

0:56:11.840 --> 0:56:15.080
<v Speaker 15>around the world. Of course, surric is the biggest office,

0:56:15.640 --> 0:56:18.240
<v Speaker 15>so we have about two thousand people now, seven hundred

0:56:18.280 --> 0:56:20.759
<v Speaker 15>of those are in Surich. Berlin is a big up

0:56:20.800 --> 0:56:24.879
<v Speaker 15>for us, especially on the technology side. Portland is our

0:56:24.960 --> 0:56:25.920
<v Speaker 15>big US office.

0:56:26.360 --> 0:56:30.200
<v Speaker 2>Shoe companies in Portland, Yeah, I mean, okay, Adidas is there,

0:56:30.280 --> 0:56:30.960
<v Speaker 2>Nike's there.

0:56:31.800 --> 0:56:34.680
<v Speaker 15>Is the silicon value of the sports industry, yeah yeah,

0:56:34.719 --> 0:56:35.759
<v Speaker 15>but for us.

0:56:35.520 --> 0:56:37.839
<v Speaker 2>Is it is it? But are you there? Because people

0:56:37.840 --> 0:56:40.080
<v Speaker 2>who've worked in the industry, you want them to come

0:56:40.239 --> 0:56:42.919
<v Speaker 2>work for you and you know they have experienced there.

0:56:43.239 --> 0:56:46.800
<v Speaker 15>Now it's actually it was more coincidence. So our first

0:56:47.120 --> 0:56:50.239
<v Speaker 15>sales director in the US he lived in Portland, so

0:56:50.280 --> 0:56:53.439
<v Speaker 15>that's why we started there. We thought, yeah, we tap

0:56:53.480 --> 0:56:56.960
<v Speaker 15>into the pool of the industry. But I think our

0:56:57.000 --> 0:57:00.000
<v Speaker 15>first twenty hires were not from the industry, which will

0:57:00.080 --> 0:57:02.760
<v Speaker 15>actually quite good because it helped us to do things

0:57:02.800 --> 0:57:06.719
<v Speaker 15>differently and to disrupt. Of course, now is this is

0:57:06.760 --> 0:57:08.960
<v Speaker 15>this is changing. I had a pleasure to live there

0:57:08.960 --> 0:57:10.560
<v Speaker 15>for two years and when we started a brand, I

0:57:10.600 --> 0:57:14.240
<v Speaker 15>moved over and helped building. It's the great city, that's.

0:57:15.320 --> 0:57:16.680
<v Speaker 6>How do you guys, I mean, you guys have a

0:57:16.760 --> 0:57:19.000
<v Speaker 6>very distinct approach and you talk about innovation, and I

0:57:19.040 --> 0:57:21.720
<v Speaker 6>feel like it's a it's a big industry, it's a

0:57:21.760 --> 0:57:24.520
<v Speaker 6>competitive industry. There's a fair amount of entrance in it.

0:57:25.360 --> 0:57:28.080
<v Speaker 6>Talk to for those who might not be familiar about

0:57:28.080 --> 0:57:30.440
<v Speaker 6>how you guys distinguish yourself from the rest.

0:57:31.680 --> 0:57:35.280
<v Speaker 15>So if you see the shoes, many of the shoes

0:57:35.320 --> 0:57:37.680
<v Speaker 15>have the holes and the outside, which is one of

0:57:37.720 --> 0:57:42.000
<v Speaker 15>the office design marks that we that we have, and

0:57:42.200 --> 0:57:47.080
<v Speaker 15>this allows us to really engineer how the sol and

0:57:47.160 --> 0:57:49.880
<v Speaker 15>the shoe behaves. So it's not just the material that

0:57:49.960 --> 0:57:52.520
<v Speaker 15>we use, it's also the shape and the size of

0:57:52.640 --> 0:57:53.600
<v Speaker 15>the of the holes.

0:57:54.000 --> 0:57:54.800
<v Speaker 10>And then and.

0:57:55.080 --> 0:57:58.840
<v Speaker 15>From that we developed the whole concept, including the speedboard

0:57:58.840 --> 0:58:01.080
<v Speaker 15>that is in the shoe, but then also of coross

0:58:01.120 --> 0:58:05.080
<v Speaker 15>the materials. It's a lot about sustainability and and then

0:58:05.200 --> 0:58:10.040
<v Speaker 15>always combining design and performance with sustainability is super important

0:58:10.080 --> 0:58:10.400
<v Speaker 15>for us.

0:58:10.560 --> 0:58:15.000
<v Speaker 6>Do you get your shoe on an athlete and noticed,

0:58:15.160 --> 0:58:18.080
<v Speaker 6>do you you see the direct connection in terms of

0:58:18.120 --> 0:58:20.840
<v Speaker 6>sales and the impact that that has on the brand.

0:58:21.320 --> 0:58:24.320
<v Speaker 15>Yeah, we we call this the strategy that we have.

0:58:24.400 --> 0:58:28.520
<v Speaker 15>There is lightning and rain. So lightning is really all

0:58:28.560 --> 0:58:33.360
<v Speaker 15>about the making, making it strike and allowing those athletes

0:58:33.360 --> 0:58:37.040
<v Speaker 15>to perform on the highest level. But then it of course,

0:58:37.080 --> 0:58:39.800
<v Speaker 15>the goal is that the every day runner also recognizes

0:58:39.840 --> 0:58:43.120
<v Speaker 15>that and versus the shoes, it's not the same shoe.

0:58:43.120 --> 0:58:46.680
<v Speaker 15>It needs to it needs to perform differently. But yeah,

0:58:46.720 --> 0:58:48.480
<v Speaker 15>clearly we see we see it, and this is why

0:58:48.480 --> 0:58:51.240
<v Speaker 15>we invest in that. We have built our own athlete team,

0:58:51.280 --> 0:58:54.400
<v Speaker 15>which is called an Athletic club, and we have seen

0:58:54.440 --> 0:58:57.120
<v Speaker 15>so many great results this year, and the same is

0:58:57.120 --> 0:59:01.280
<v Speaker 15>happening in tennis, so of course, and Shelton being in

0:59:01.320 --> 0:59:04.480
<v Speaker 15>the semi finals in the US Open was such a

0:59:04.480 --> 0:59:07.800
<v Speaker 15>big moment. Now he won his first at puh in

0:59:08.160 --> 0:59:12.560
<v Speaker 15>In in Tokyo, because we had one again in Beijing,

0:59:12.600 --> 0:59:13.760
<v Speaker 15>so it's it's just amazing.

0:59:14.480 --> 0:59:16.480
<v Speaker 2>Yeah, Carolyn, I actually got to go to the US year.

0:59:16.520 --> 0:59:18.160
<v Speaker 2>We broadcast from there each year and it was it

0:59:18.200 --> 0:59:20.800
<v Speaker 2>was great to see, especially the young Americans makes such

0:59:20.800 --> 0:59:25.600
<v Speaker 2>a mark this year. Okay, so the manufacturing process for

0:59:25.680 --> 0:59:29.000
<v Speaker 2>the shoes, where are the shoes made Vietnam, Switzerland.

0:59:29.600 --> 0:59:32.440
<v Speaker 15>Yeah, so all the shoes are developed in Switzerland, so

0:59:32.480 --> 0:59:36.480
<v Speaker 15>we have a big development team there. Production is predominantly

0:59:36.560 --> 0:59:40.600
<v Speaker 15>in Vietnam for footwear, for for power. We also have

0:59:40.640 --> 0:59:45.800
<v Speaker 15>parts in Europe, parts in China, but really Vietnam has

0:59:45.840 --> 0:59:51.200
<v Speaker 15>developed the capabilities to manufacture the best high performing footwear

0:59:51.200 --> 0:59:53.360
<v Speaker 15>in in the world, and so that's why we're there.

0:59:53.360 --> 0:59:54.440
<v Speaker 2>Do you have to have a do you have a

0:59:54.440 --> 0:59:57.120
<v Speaker 2>contract manufacturer there? Is that how it works? Or do

0:59:57.160 --> 0:59:58.840
<v Speaker 2>you guys have to build your own facility.

0:59:58.960 --> 0:59:59.000
<v Speaker 8>No.

0:59:59.120 --> 1:00:02.320
<v Speaker 15>We we worked with with factory partners, so we don't

1:00:02.400 --> 1:00:04.200
<v Speaker 15>run our own factors. We have our own people in

1:00:04.240 --> 1:00:06.640
<v Speaker 15>the factory to to make sure that the quality is

1:00:06.680 --> 1:00:12.480
<v Speaker 15>there and really translating the technology into into manufacturing. But

1:00:12.480 --> 1:00:15.120
<v Speaker 15>but it's a it's quite a complex process. So I

1:00:15.160 --> 1:00:17.240
<v Speaker 15>mean a shoe goes through almost two hundred and fifty

1:00:17.240 --> 1:00:19.520
<v Speaker 15>hens before it's it's done, So there a lot of

1:00:19.920 --> 1:00:23.960
<v Speaker 15>pieces in the shoe and and so that's you need

1:00:24.000 --> 1:00:27.240
<v Speaker 15>to have good partners and we have those and they

1:00:27.240 --> 1:00:32.000
<v Speaker 15>invest with us also in sustainable manufacturing. You know, how

1:00:32.000 --> 1:00:35.040
<v Speaker 15>can you how can you reduce the emission of the

1:00:35.240 --> 1:00:36.520
<v Speaker 15>of the manufacturing itself.

1:00:36.600 --> 1:00:38.440
<v Speaker 6>That's really part of the culture. I know, you know,

1:00:38.840 --> 1:00:40.840
<v Speaker 6>the idea of the athlete, right because the company was

1:00:40.880 --> 1:00:43.440
<v Speaker 6>for you know, created, so that is a big part

1:00:43.440 --> 1:00:46.520
<v Speaker 6>of your culture. But sustainability is too, and talk to

1:00:46.560 --> 1:00:47.280
<v Speaker 6>us a little bit about that.

1:00:48.320 --> 1:00:51.880
<v Speaker 15>Yeah, it's it's like this the third pillar of our DNA,

1:00:52.400 --> 1:00:55.320
<v Speaker 15>so I said it performance, design, sustainability. Those are the

1:00:55.480 --> 1:00:59.560
<v Speaker 15>three things. It's it's it's at the heart of what

1:00:59.600 --> 1:01:02.320
<v Speaker 15>we do. We have a very young team, so it

1:01:02.400 --> 1:01:06.640
<v Speaker 15>comes very natural from from the inside. And for us,

1:01:06.680 --> 1:01:10.560
<v Speaker 15>it's it's all about developing shoes that are made for circularity.

1:01:10.840 --> 1:01:13.040
<v Speaker 15>I think this is the big the big goal of

1:01:13.160 --> 1:01:15.520
<v Speaker 15>the of the industry.

1:01:15.520 --> 1:01:18.240
<v Speaker 6>Well and the subscription service, right kind of exactly.

1:01:18.280 --> 1:01:20.680
<v Speaker 15>And I mean we created the first shoe that is

1:01:20.680 --> 1:01:24.160
<v Speaker 15>fully circular, made out of castor bean, so it's also

1:01:24.240 --> 1:01:30.360
<v Speaker 15>not actually fuel based. And and yeah, so we we

1:01:30.480 --> 1:01:32.520
<v Speaker 15>said this is a shoe that you should never own.

1:01:32.640 --> 1:01:35.200
<v Speaker 15>So we only made it available in a subscription model,

1:01:35.520 --> 1:01:38.520
<v Speaker 15>so you you rent it, you pay a monthly fee,

1:01:39.040 --> 1:01:42.160
<v Speaker 15>you use the shoe, and when using the shoe is

1:01:42.320 --> 1:01:45.120
<v Speaker 15>ready to be returned, then we take it back and

1:01:45.240 --> 1:01:48.280
<v Speaker 15>send a new pair. And this is the beginning of

1:01:48.320 --> 1:01:51.720
<v Speaker 15>a journey for us. We will be expanding the technology

1:01:51.760 --> 1:01:55.840
<v Speaker 15>into into more models. Another angle that we had is

1:01:56.200 --> 1:01:59.520
<v Speaker 15>what we call clean cloud is actually using carbon from

1:01:59.560 --> 1:02:02.560
<v Speaker 15>from the air and making a shoe out of that.

1:02:03.280 --> 1:02:06.040
<v Speaker 15>And and here we actually much faster in bringing that

1:02:06.120 --> 1:02:09.920
<v Speaker 15>into into mass market in the in the near future.

1:02:10.080 --> 1:02:12.320
<v Speaker 2>Do you do you ever see that you could go

1:02:12.840 --> 1:02:16.720
<v Speaker 2>fully subscription with with the shoes and nobody would buy

1:02:16.760 --> 1:02:17.200
<v Speaker 2>the issues.

1:02:18.480 --> 1:02:22.080
<v Speaker 15>I think you need to offer different business models with

1:02:22.240 --> 1:02:27.160
<v Speaker 15>your with your with your sustainable products. So I think

1:02:27.200 --> 1:02:29.600
<v Speaker 15>in the end the goal is that as many people

1:02:29.600 --> 1:02:33.000
<v Speaker 15>as possible by the products and by sustainable products, right,

1:02:33.040 --> 1:02:35.240
<v Speaker 15>you don't want to restrict this by by a model.

1:02:36.120 --> 1:02:38.720
<v Speaker 15>But at the same time you also want to encourage

1:02:39.120 --> 1:02:42.120
<v Speaker 15>the customer to return the product. And so this is

1:02:42.200 --> 1:02:43.800
<v Speaker 15>this is where we spend a lot of energy and

1:02:44.360 --> 1:02:47.160
<v Speaker 15>our our cycling program gives us so many insights into

1:02:47.360 --> 1:02:51.400
<v Speaker 15>how the customer reacts and what does it take for

1:02:51.480 --> 1:02:55.320
<v Speaker 15>them to return it. And and it's also such an

1:02:55.360 --> 1:02:58.240
<v Speaker 15>incredible moment in the life cycle of the of the

1:02:58.280 --> 1:03:01.320
<v Speaker 15>relationship with the customer because it's clear indication I need

1:03:01.360 --> 1:03:04.760
<v Speaker 15>a new pair, so you want to engage with the customer.

1:03:04.840 --> 1:03:06.520
<v Speaker 6>Then how many people are doing that right now? And

1:03:06.560 --> 1:03:08.560
<v Speaker 6>it's kind of a trial right right now, But how

1:03:08.560 --> 1:03:10.120
<v Speaker 6>many people are doing these subscriptions?

1:03:10.560 --> 1:03:14.000
<v Speaker 15>So we are at about Serdi Sauson's subscriptions.

1:03:13.480 --> 1:03:13.960
<v Speaker 10>At the moment.

1:03:14.080 --> 1:03:16.920
<v Speaker 2>That's Martin Hoffman. He's the chief financial Officer and co

1:03:17.040 --> 1:03:19.920
<v Speaker 2>CEO of On Holdings. He joined me and Carolyn Studio

1:03:19.920 --> 1:03:21.960
<v Speaker 2>ahead of his appearance in the New York City Marathon

1:03:22.040 --> 1:03:25.000
<v Speaker 2>last Sunday. By the way, Martin completed it in just

1:03:25.120 --> 1:03:28.000
<v Speaker 2>under three hours and forty one minutes. You can hear

1:03:28.040 --> 1:03:30.560
<v Speaker 2>more about the strategy at On and the company's omni

1:03:30.600 --> 1:03:33.400
<v Speaker 2>channel approach just head on over to our podcast feed,

1:03:33.720 --> 1:03:35.840
<v Speaker 2>And of course, Martin is the subject of the latest

1:03:35.920 --> 1:03:38.880
<v Speaker 2>edition of Chief Future Officer on Bloomberg. You can view

1:03:38.920 --> 1:03:42.040
<v Speaker 2>that entire program on our YouTube page. You're listening to

1:03:42.080 --> 1:03:46.080
<v Speaker 2>Bloomberg BusinessWeek. Coming up, Sustainability the old fashioned way.

1:03:46.040 --> 1:03:50.560
<v Speaker 16>When we look at what's really happening with recycling today

1:03:51.040 --> 1:03:53.720
<v Speaker 16>we see a huge opportunity for improvement.

1:03:53.920 --> 1:03:56.560
<v Speaker 2>We speak with Keith Harrison, founder and CEO of the

1:03:56.600 --> 1:03:58.520
<v Speaker 2>Recycling Partnership. When we return.

1:03:59.040 --> 1:04:03.560
<v Speaker 1>This is bloom You're listening to the Bloomberg Business Week podcast.

1:04:03.800 --> 1:04:07.720
<v Speaker 1>Catch us live weekday afternoons from three to six Eastern Listen.

1:04:07.520 --> 1:04:10.440
<v Speaker 3>On Bloomberg dot com, the iHeartRadio app.

1:04:10.240 --> 1:04:14.280
<v Speaker 1>And the Bloomberg Business App, or watch us Live on YouTube.

1:04:15.640 --> 1:04:18.360
<v Speaker 2>Well, the numbers, Carol, are not pretty. Less than a

1:04:18.480 --> 1:04:21.000
<v Speaker 2>quarter of the two ninety two point four million tons

1:04:21.040 --> 1:04:24.720
<v Speaker 2>of municipal solid waste reader trash that was generated back

1:04:24.760 --> 1:04:27.920
<v Speaker 2>in twenty eighteen was recycled. That's according to the latest

1:04:27.920 --> 1:04:31.560
<v Speaker 2>figures from the US EPA. Actually it's kind of more

1:04:31.600 --> 1:04:32.440
<v Speaker 2>than I thought it would be.

1:04:32.600 --> 1:04:34.240
<v Speaker 6>Yeah, and our next guest actually thinks we can do

1:04:34.240 --> 1:04:36.880
<v Speaker 6>a lot better. Keith Harrison is the founder and CEO

1:04:36.920 --> 1:04:39.800
<v Speaker 6>of the Recycling Partnership. It's an industry funded nonprofit that

1:04:39.920 --> 1:04:45.160
<v Speaker 6>advocates for improving recycling infrastructure and accessibility. The Recycling Partnership

1:04:45.160 --> 1:04:47.600
<v Speaker 6>says it over the last eight years, it's diverted seven

1:04:47.680 --> 1:04:51.640
<v Speaker 6>hundred and seventy million pounds of new recyclables from landfills,

1:04:52.000 --> 1:04:54.720
<v Speaker 6>which has avoided more than six hundred and seventy thousand

1:04:54.720 --> 1:04:58.280
<v Speaker 6>metric tons of greenhouse gases, and Keith joins us on

1:04:58.360 --> 1:04:59.520
<v Speaker 6>Zoom from Washington, DC.

1:05:00.000 --> 1:05:02.480
<v Speaker 2>That's legit. That's a lot of a lot of greenhouse

1:05:02.520 --> 1:05:05.160
<v Speaker 2>gases that have been avoided. Keith, thanks so much for

1:05:05.560 --> 1:05:08.560
<v Speaker 2>joining us. I love talking about recycling because I think

1:05:08.600 --> 1:05:11.840
<v Speaker 2>that there are so many I'm composting, got the garbage

1:05:11.840 --> 1:05:15.360
<v Speaker 2>disposal to separating, you know, here in New York, we

1:05:15.400 --> 1:05:18.680
<v Speaker 2>got to separate everything into you know, it's not single stream.

1:05:19.600 --> 1:05:21.120
<v Speaker 2>But one thing that Carol and I were surprised to

1:05:21.200 --> 1:05:24.720
<v Speaker 2>learn recently is specifically about plastics and to what extent

1:05:24.760 --> 1:05:28.520
<v Speaker 2>plastics are not actually recyclable because a lot of people

1:05:28.640 --> 1:05:31.200
<v Speaker 2>have this misconception that if they recycle it, then it

1:05:31.280 --> 1:05:33.560
<v Speaker 2>just gets reused and made into something else, which is beautiful.

1:05:33.560 --> 1:05:35.360
<v Speaker 6>And if we see that thing on the bottom that

1:05:35.480 --> 1:05:39.200
<v Speaker 6>like circular, we think, okay, cares about the number in

1:05:39.240 --> 1:05:40.120
<v Speaker 6>there exactly?

1:05:40.320 --> 1:05:41.640
<v Speaker 9>Well, yeah, you know what.

1:05:42.120 --> 1:05:43.960
<v Speaker 16>There's been a lot of recycling has been in the

1:05:44.000 --> 1:05:46.120
<v Speaker 16>news a lot lately, and some of the stories are

1:05:46.200 --> 1:05:48.760
<v Speaker 16>really depressing. And I want to start with the story

1:05:48.760 --> 1:05:52.040
<v Speaker 16>of hope that it's not working exactly as we needed to,

1:05:52.240 --> 1:05:55.520
<v Speaker 16>But we can fix the sucker and then that then

1:05:55.520 --> 1:05:57.600
<v Speaker 16>we'll have something else to talk about on the other side.

1:05:57.720 --> 1:06:02.600
<v Speaker 16>So when we look at what really happening with recycling today,

1:06:03.040 --> 1:06:06.960
<v Speaker 16>we see a huge opportunity for improvement. We see that

1:06:07.160 --> 1:06:10.800
<v Speaker 16>seven out of ten cardboard boxes and up in the trash.

1:06:10.920 --> 1:06:14.200
<v Speaker 16>That's very similar to seven out of ten pet bottles

1:06:14.440 --> 1:06:17.320
<v Speaker 16>and glass bottles also end up in the trash.

1:06:17.480 --> 1:06:18.320
<v Speaker 9>Is that fixable?

1:06:18.600 --> 1:06:18.840
<v Speaker 7>Yes?

1:06:18.960 --> 1:06:20.240
<v Speaker 9>What happens when we do.

1:06:20.520 --> 1:06:22.400
<v Speaker 16>Even more carbon savings?

1:06:22.440 --> 1:06:25.880
<v Speaker 6>As you outline, we talk a lot about trash here,

1:06:26.520 --> 1:06:28.200
<v Speaker 6>you know, Carol talks a lot of trash.

1:06:28.320 --> 1:06:29.000
<v Speaker 2>That's what happens.

1:06:29.240 --> 1:06:32.400
<v Speaker 6>I do that too, Sorry, guilty as charged, No, but

1:06:32.440 --> 1:06:37.480
<v Speaker 6>I do wonder about, you know, the impact of landfills

1:06:37.520 --> 1:06:41.800
<v Speaker 6>and garbage. Just remind everybody about the impact that they

1:06:41.880 --> 1:06:43.120
<v Speaker 6>have on the environment.

1:06:44.360 --> 1:06:50.160
<v Speaker 16>Yes, landfills are purposely made to keep out air and

1:06:50.480 --> 1:06:55.600
<v Speaker 16>sun and rain. We purposely cap them, We encapsulate them

1:06:55.640 --> 1:07:00.000
<v Speaker 16>actually in plastic to keep things from breaking down because

1:07:00.200 --> 1:07:05.000
<v Speaker 16>when they break down without air, light and rain, it

1:07:05.160 --> 1:07:11.800
<v Speaker 16>creates methane. That anaerobic state inside of a landfill creates methane. However, well,

1:07:11.840 --> 1:07:14.280
<v Speaker 16>although the intent is to prevent things from breaking down.

1:07:14.720 --> 1:07:17.560
<v Speaker 16>They still do, and in fact, landfills are one of

1:07:17.600 --> 1:07:21.000
<v Speaker 16>the biggest emitters of landfill of methane, which is one

1:07:21.040 --> 1:07:24.400
<v Speaker 16>of our strongest and most potent greenhouse gases.

1:07:24.520 --> 1:07:26.560
<v Speaker 2>So we should all be composting, is what you're saying,

1:07:27.280 --> 1:07:28.400
<v Speaker 2>back to the content rate.

1:07:28.520 --> 1:07:30.200
<v Speaker 9>Yes, actually, food waste is.

1:07:30.360 --> 1:07:32.920
<v Speaker 16>The EPA just released a really good report about the

1:07:33.000 --> 1:07:36.000
<v Speaker 16>role of food waste and organics. So banana peels and

1:07:36.520 --> 1:07:39.160
<v Speaker 16>your yard trimming. Trimming is what happens when those in

1:07:39.280 --> 1:07:42.400
<v Speaker 16>land and landfill. But it's also you know, things that

1:07:42.560 --> 1:07:45.600
<v Speaker 16>naturally break down like fiber, paper products and things like that.

1:07:45.640 --> 1:07:49.440
<v Speaker 16>So we have to be really careful before we casually

1:07:49.480 --> 1:07:52.480
<v Speaker 16>toss something into a landfill because it is directly connected

1:07:52.480 --> 1:07:53.040
<v Speaker 16>to the climate.

1:07:53.240 --> 1:07:56.520
<v Speaker 2>That was Keith Harrison, founder and CEO of the Recycling Partnership.

1:07:56.840 --> 1:07:59.120
<v Speaker 2>More from keif on the impact of policy and helping

1:07:59.200 --> 1:08:02.080
<v Speaker 2>us generate less can be found on our podcast feed.

1:08:02.520 --> 1:08:04.800
<v Speaker 2>And that wraps up the weekend edition of Bloomberg Business

1:08:04.840 --> 1:08:07.280
<v Speaker 2>Week from Bloomberg Radio. Thank you so much for joining us.

1:08:07.800 --> 1:08:10.120
<v Speaker 2>Be sure to tune into Bloomberg Business Week Monday through

1:08:10.120 --> 1:08:13.080
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1:08:13.560 --> 1:08:16.360
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1:08:22.160 --> 1:08:26.080
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1:08:33.280 --> 1:08:35.920
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1:08:35.960 --> 1:08:38.400
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1:08:38.400 --> 1:08:41.679
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1:08:41.880 --> 1:08:44.120
<v Speaker 2>Have a good and safe weekend everyone. For Carol Masser,

1:08:44.120 --> 1:08:46.840
<v Speaker 2>I'm Tim Stenovic. Stay with us. Today's top stories and

1:08:46.880 --> 1:08:49.200
<v Speaker 2>global business headlines are coming up right now.

1:08:49.880 --> 1:08:52.480
<v Speaker 1>This is the Bloomberg Business Week Podcast.

1:08:52.560 --> 1:08:55.519
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1:08:55.560 --> 1:08:56.720
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1:08:57.200 --> 1:09:00.000
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1:09:00.680 --> 1:09:04.080
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1:09:05.439 --> 1:09:08.400
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