WEBVTT - Crypto’s Alpha Male Culture, Explained

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<v Speaker 1>This is Bloomberg Crypto Daily, Bloomberg I heard podcast and

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<v Speaker 1>I'm Mike Reagan in today for Stacy Marie Ishmaal. It's

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<v Speaker 1>Thursday January. In the days leading up to the staggering

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<v Speaker 1>collapse of f t X, a word tweets broke out

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<v Speaker 1>between two top crypto executives. Former ft X CEO Sam

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<v Speaker 1>Backman Freed and Binance CEO Chang Peng Jao or CZ,

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<v Speaker 1>as he's commonly called, are known rivals and just one

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<v Speaker 1>example of their different styles. Backmen Freed appeared eager to

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<v Speaker 1>work with the government, regulators and lawmakers, while c Z

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<v Speaker 1>not so much. But when CZ tweeted that he was

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<v Speaker 1>selling Binance his holdings of crypto tokens that were created

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<v Speaker 1>by f t X, it sparked a run on the

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<v Speaker 1>exchange that ultimately led to the insolvency of f t X.

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<v Speaker 1>The idea that a once flushed crypto exchange where billions

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<v Speaker 1>of dollars could be taken down by a series of tweets, well,

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<v Speaker 1>it raises a lot of questions about the crypto market,

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<v Speaker 1>and it fuels the perception that the digital acid industry

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<v Speaker 1>is led by alpha males caught up in a hyper

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<v Speaker 1>masculine culture. But now that one of the most renowned

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<v Speaker 1>CEOs finds himself facing a slew of criminal charges and

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<v Speaker 1>civil actions, what's at stake for the industry and what

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<v Speaker 1>does it say about the leaders who run it or

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<v Speaker 1>the future of the crypto community at large. My colleague

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<v Speaker 1>Vildanna Hirich joins me, Now, they're not afraid to get

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<v Speaker 1>into fights, they're not afraid to be on Twitter and

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<v Speaker 1>say really outrageous things, And basically that's what we've seen

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<v Speaker 1>happen in crypto over the last ten years or so. Voltana,

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<v Speaker 1>welcome to the podcast. Thanks for having me, of course,

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<v Speaker 1>so FILTONA. One thing I find fascinating is, you know,

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<v Speaker 1>if you cover regular companies, non crypto companies, you know

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<v Speaker 1>there's business wire, pr newswire, they have sort of official

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<v Speaker 1>avenues to make an announcement. Not so much in crypto.

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<v Speaker 1>It's it's basically all on Twitter. We have Twitter, Twitter,

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<v Speaker 1>which which has its pluses and its minuses, but talked

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<v Speaker 1>to mostly but talk a little bit about that idea

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<v Speaker 1>of how important Twitter is to the crypto industry and

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<v Speaker 1>how information is disseminated. It's hugely important. I always say

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<v Speaker 1>that a lot of crypto discourse happens on Twitter. So

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<v Speaker 1>you have a lot of these big personalities that I'm

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<v Speaker 1>sure we're going to be talking about who have huge

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<v Speaker 1>followings on Twitter. They're they're all day with their laser eyes,

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<v Speaker 1>although a lot of them have actually removed their laser

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<v Speaker 1>eyes as of as of late, and they're just basically

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<v Speaker 1>posting anything that comes to mind. A lot of them

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<v Speaker 1>have been known to just be tweeting all day every day.

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<v Speaker 1>I actually find a lot of ideas and great market

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<v Speaker 1>stuff on Twitter because you can find just about anything.

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<v Speaker 1>You can find these feuds that we're about to talk about,

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<v Speaker 1>but also a lot of like coverage about what's happening

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<v Speaker 1>with the market and what people are seeing because, as

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<v Speaker 1>you say, there's no central place where we can get

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<v Speaker 1>this type of information. That's what I think is so fascinating.

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<v Speaker 1>You know, a crypto project that has an announcement to

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<v Speaker 1>make oh we've got a new coin, or we're shutting

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<v Speaker 1>down for maintenance, or hey sorry but we just blew up.

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<v Speaker 1>All your money's gone. You know, Twitter is the official

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<v Speaker 1>sort of platform for them to release that news. But

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<v Speaker 1>mixed in with all that is all this sort of

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<v Speaker 1>other personal sort of bravado. You know, let's talk a

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<v Speaker 1>little bit about the way crypto power players sort of

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<v Speaker 1>communicate with each other on Twitter. It's all very nice

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<v Speaker 1>and ploy and cordial. Right, Oh, it's so nice. It's

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<v Speaker 1>like it's all rainbows and fairies and and nice words.

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<v Speaker 1>No that there's actually a lot of um. I guess

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<v Speaker 1>we can call it fighting or in fighting between some

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<v Speaker 1>of these CEOs and people who are at the helms

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<v Speaker 1>of these different crypto companies, and like I said, they

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<v Speaker 1>love to have huge followings. A lot of them do

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<v Speaker 1>have huge followings, and they sort of just build these

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<v Speaker 1>basis of supporters and followers on on Twitter who like

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<v Speaker 1>to come in the fence of some of them. But

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<v Speaker 1>I think a really good example of what you're talking

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<v Speaker 1>about is the feud that we saw between Sam Bank

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<v Speaker 1>and Freed from f t X, the former CEO of

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<v Speaker 1>f t X, and what happened with Finances c Z,

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<v Speaker 1>where for years people sort of watched them feud with

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<v Speaker 1>each other via Twitter and sort of just throw barbs

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<v Speaker 1>at each other. Where you can even just you know,

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<v Speaker 1>tweet about someone without having to tag them, and your

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<v Speaker 1>followers will know who exactly you're talking about. But they've

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<v Speaker 1>had a spat going on on Twitter, sub tweeting as

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<v Speaker 1>they say, exactly, there's a major crypto ceo who I

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<v Speaker 1>think is a fraud. I'm not to say who, but

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<v Speaker 1>but but you know who is? You know you may

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<v Speaker 1>know who you rehash are the listeners How that feud

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<v Speaker 1>sort of reached its climax and what it meant for

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<v Speaker 1>f t X, well, it meant the downfall of ft

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<v Speaker 1>X really not to not to give the sort of

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<v Speaker 1>the ending of the story, but both are huge names

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<v Speaker 1>within crypto. They were even before any of this happened.

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<v Speaker 1>C Z is at the helm of the largest crypto

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<v Speaker 1>exchange in the world. F t X was the largest

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<v Speaker 1>one of the largest in the US, and so to

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<v Speaker 1>have the two of them sparring was always going to

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<v Speaker 1>be drawing headlines. But basically what happened was that Finance

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<v Speaker 1>held a huge chunk I think something like two or

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<v Speaker 1>three billion dollars worth of the FTX token f t

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<v Speaker 1>T and what sparked all of this was c Z

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<v Speaker 1>tweeting out that he was going to be offloading that

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<v Speaker 1>investment that they were holding, and there was a lot

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<v Speaker 1>of back and forth from f t X where f

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<v Speaker 1>t X had offered to buy it for I forget

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<v Speaker 1>what the yeah exactly. At one point at ft T

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<v Speaker 1>the token had been trading above eighty dollars I think

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<v Speaker 1>in September of last year, and for for market watchers

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<v Speaker 1>actually for people who were seeing that on Twitter, they

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<v Speaker 1>did not take that as a good sign that f

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<v Speaker 1>t X was willing to do that. And from there

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<v Speaker 1>we sort of saw this rather quick unraveling of what

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<v Speaker 1>happened with f t X, because then we had to

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<v Speaker 1>have Finance say that they were going to help take

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<v Speaker 1>ft X over a deal that actually ended up falling through,

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<v Speaker 1>which is something that the market foresaw because we saw

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<v Speaker 1>cryptocurrency selling off when all of this was happening. So

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<v Speaker 1>a lot of market participants and people who were watching

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<v Speaker 1>what was going on between the two parties was that

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<v Speaker 1>they just didn't have a lot of faith this was

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<v Speaker 1>actually going to play out in a good way. That

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<v Speaker 1>token ft T played such a crucial role as collateral exactly,

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<v Speaker 1>the hedgephone that's sort of strapped to f t X

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<v Speaker 1>on me to research exactly and c Z kind of

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<v Speaker 1>you would assume nobody was doing perhaps by undermining faith

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<v Speaker 1>in that token, that it wasn't. A later tweety said

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<v Speaker 1>that it's better for a crypto project to fail early.

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<v Speaker 1>You know, he kind of was hinting that he knew

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<v Speaker 1>what was going to happen. Yeah, this is the interesting

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<v Speaker 1>thing because and we can think about this in a

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<v Speaker 1>bunch of different ways in terms of, you know, coin

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<v Speaker 1>Desk was the original news source of what sort of

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<v Speaker 1>helped spark some of this, and what helped spark c

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<v Speaker 1>Z saying that he was going to be off floading

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<v Speaker 1>those FTT tokens that obviously has had huge repercussions for

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<v Speaker 1>the industry that Coin Desk covers. And then the same

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<v Speaker 1>thing happening with finance, where you're just seeing these huge

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<v Speaker 1>repercussions that aren't exactly great for finance either because we

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<v Speaker 1>just have this huge loss of faith in the system,

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<v Speaker 1>reputational damages, people fleeing the market without any hopes that

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<v Speaker 1>they're going to be coming back, especially from some of

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<v Speaker 1>the retail investors. And so I think the repercussions just

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<v Speaker 1>I don't think it played out exactly as hidden. Yeah,

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<v Speaker 1>I thought they might, and we've learned so much since then. Obviously,

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<v Speaker 1>the fraud charges all, you know, the sec the CFTC

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<v Speaker 1>complaints against Sam Bagman. Freed suggests that this company was

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<v Speaker 1>a big mess. Basically, this may or may not have

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<v Speaker 1>happened eventually, but it tweets that sure did accelerate things,

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<v Speaker 1>which sure did. But I'm curious, you know, as a man,

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<v Speaker 1>maybe I'm not the best person to analyze sort of

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<v Speaker 1>the crypto culture because it does seem to me that

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<v Speaker 1>it's this sort of bro culture, for lack of a

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<v Speaker 1>better word, this kind of hyper masculine, alpha male culture.

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<v Speaker 1>I'm curiously, you know, as a woman covering the space,

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<v Speaker 1>interacting with with a lot of these guys, how do

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<v Speaker 1>you perceive that culture? Yeah, well it's hard for me

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<v Speaker 1>to say. Actually, maybe you are the better voice in

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<v Speaker 1>terms of being able to say what exactly is going on.

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<v Speaker 1>But you and I actually worked on a story about

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<v Speaker 1>this together, and one of the people we spoke with

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<v Speaker 1>called it blood sport. Basically, this is like a blood sport.

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<v Speaker 1>What he said was, it's it's about not just winning,

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<v Speaker 1>but vanquishing and winning at the expense of my opponents,

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<v Speaker 1>which is basically what we saw happening, where people were

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<v Speaker 1>trying to outdo each other in the process. End it

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<v Speaker 1>up also hurting themselves. Yeah, that was a great quote

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<v Speaker 1>from Peter Atwater at William and Mary. A smart guy.

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<v Speaker 1>He studies confidence and the role of confidence in finance,

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<v Speaker 1>and maybe a little too much confidence from these guys.

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<v Speaker 1>And I wonder about that idea of blood sport. You know,

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<v Speaker 1>finances are it's not like it's ever had a kind

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<v Speaker 1>and gentle reputation, right, you know, Wall Street bankers are

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<v Speaker 1>not known for getting together and singing compared to what's

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<v Speaker 1>going on in Yeah, do you said, do you sense

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<v Speaker 1>a big difference? It's much more aggressive in in crypto

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<v Speaker 1>for sure. The whole idea of crypto is that it's

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<v Speaker 1>anti establishment, that it's this new thing, a new innovation,

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<v Speaker 1>new technology is a new way to to pay and

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<v Speaker 1>live and new everything. Basically like a financial revolution, is

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<v Speaker 1>what a lot of crypto people will tell you. And

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<v Speaker 1>the type of people to help lead through that are young, brash,

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<v Speaker 1>they're not afraid to get into fights, they're not afraid

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<v Speaker 1>to be on Twitter and say really outrageous things. And

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<v Speaker 1>basically that's what we've seen happen in crypto over the

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<v Speaker 1>last ten years or so. If you compared traditional financial markets,

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<v Speaker 1>they're not huge companies but they're making names for themselves

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<v Speaker 1>sometimes thanks in part to what the founders are doing

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<v Speaker 1>and saying on Twitter and in the public. Yeah. I

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<v Speaker 1>keep thinking of the Hedge fund that really went after

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<v Speaker 1>do Quan and the Terraform blockchain project earlier in the year. Um,

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<v Speaker 1>they sort of on Twitter liking themselves to the Romans

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<v Speaker 1>sacking Carthage in the Punic Wars. So that blood sport

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<v Speaker 1>idea really, you know, it conjures up this image of

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<v Speaker 1>sort of gladiators, gladiators and and and there really is

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<v Speaker 1>kind of that sort of mentality at playing a lot

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<v Speaker 1>of these people involved. Yeah, I think so. You and

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<v Speaker 1>I had a quote also from Peter Adwater and he said,

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<v Speaker 1>it's the modern day gladiators, these CEOs, They're perceiving themselves

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<v Speaker 1>as disruptive warriors, is what Peter told us. Coming up

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<v Speaker 1>more of my discussion with fill Donna on what the

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<v Speaker 1>biggest crypto rivalries mean for the industry, we'll be right back.

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<v Speaker 1>I thought, I also wanted to talk a little bit

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<v Speaker 1>about sort of this image that Sam bankman Fried had cultivated.

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<v Speaker 1>Not your average sort of Wall Street buttoned up suit

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<v Speaker 1>and tie fleece, best type of guy. Was he it's

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<v Speaker 1>funny that we think of that as as buttoned up

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<v Speaker 1>and we're comparing. So he was known for sort of

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<v Speaker 1>having disheveled hair, for wearing sort of loose, baggy T shirts,

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<v Speaker 1>flip flops shorts. When we would see him actually go

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<v Speaker 1>in front of Congress, a lot of people made a

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<v Speaker 1>big deal about him wearing a suit or just wearing

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<v Speaker 1>a button down. But then they would zoom in on

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<v Speaker 1>his shoes and the shoelaces would be all like totally

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<v Speaker 1>messed up, like he doesn't on a daily basis tie

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<v Speaker 1>his shoes and had maybe forgotten how to do it.

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<v Speaker 1>But yeah, that's that's the image he had, and now

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<v Speaker 1>we know that that's the image he was trying to cultivate.

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<v Speaker 1>That's an interesting point is that it very much fits

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<v Speaker 1>in with sort of that the counter culture outsider image

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<v Speaker 1>of crypto. Right, you know you do you don't want

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<v Speaker 1>to look like a banker, right? Absolutely. I remember this

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<v Speaker 1>one story when things first started falling apart for f

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<v Speaker 1>t X, I think one of the stories said something

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<v Speaker 1>like he wanted to look like he was in his

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<v Speaker 1>bean bag chair because he was very well known for

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<v Speaker 1>like not having a regular sleeping schedule. And just sleeping

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<v Speaker 1>whenever he could on his bean bag chair, like in

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<v Speaker 1>the office next to his computers where he was working

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<v Speaker 1>or playing video games. Where when he had investors coming

0:13:00.840 --> 0:13:04.160
<v Speaker 1>in or anybody of importance coming into, you know, check

0:13:04.160 --> 0:13:06.760
<v Speaker 1>out the FTX offices or check out what they were doing.

0:13:06.960 --> 0:13:09.400
<v Speaker 1>That he wanted it to look like he was rolling

0:13:09.480 --> 0:13:12.240
<v Speaker 1>out of the sleeping bag chair, like that he had

0:13:12.240 --> 0:13:15.160
<v Speaker 1>been working so hard and out of nowhere. You sort

0:13:15.160 --> 0:13:18.000
<v Speaker 1>of like walk in and you catch him still like

0:13:18.120 --> 0:13:21.240
<v Speaker 1>taking a mini nap or something, and that that is

0:13:21.280 --> 0:13:24.280
<v Speaker 1>exactly what he wanted to be perceived as, where he

0:13:24.400 --> 0:13:27.920
<v Speaker 1>told his employees, it's actually good for me to look

0:13:27.960 --> 0:13:31.000
<v Speaker 1>like my hair is so dishovel. Well, I kind of

0:13:31.000 --> 0:13:33.280
<v Speaker 1>follow that strategy to myself, But if I slept in

0:13:33.320 --> 0:13:35.319
<v Speaker 1>a bean bag chair, I don't. I would need a chiropractice.

0:13:35.559 --> 0:13:39.600
<v Speaker 1>But your hair looks exactly like his. Yeah, at least

0:13:39.640 --> 0:13:46.199
<v Speaker 1>you brushed it. You brushed yours today. I'm curious how

0:13:46.240 --> 0:13:49.760
<v Speaker 1>you're thinking about sort of the legacy of all of this,

0:13:50.040 --> 0:13:55.040
<v Speaker 1>the culture of Twitter, It's future, the sort of widespread

0:13:55.080 --> 0:14:00.000
<v Speaker 1>suspicion and anxiety that exists now because of what happen

0:14:00.000 --> 0:14:01.600
<v Speaker 1>and with that t X. It seems to me that

0:14:01.640 --> 0:14:05.440
<v Speaker 1>things have changed forever in this industry, that everyone's going

0:14:05.480 --> 0:14:07.960
<v Speaker 1>to be second guessing sort of this notion of oh,

0:14:08.040 --> 0:14:11.000
<v Speaker 1>here's this quirky outsider sleeping in a being back chair.

0:14:11.280 --> 0:14:14.000
<v Speaker 1>You think that's fair to say? And you and I

0:14:14.040 --> 0:14:16.120
<v Speaker 1>had a great story about this as well. If I

0:14:16.120 --> 0:14:18.400
<v Speaker 1>got a good stories, if I can pat us on

0:14:18.640 --> 0:14:21.760
<v Speaker 1>the back. What we started to see pretty much over

0:14:21.800 --> 0:14:24.440
<v Speaker 1>the summer, I would say, or late summer, was a

0:14:24.560 --> 0:14:30.640
<v Speaker 1>huge wave of people leaving CEO roles at crypto companies,

0:14:30.640 --> 0:14:33.480
<v Speaker 1>so founders and and people who had sort of built

0:14:33.560 --> 0:14:37.000
<v Speaker 1>names for themselves within this space leaving, you know, their

0:14:37.040 --> 0:14:40.800
<v Speaker 1>CEO roles at those companies and up types taking their

0:14:40.840 --> 0:14:43.600
<v Speaker 1>place so that buttoned up types could could take over.

0:14:43.640 --> 0:14:46.320
<v Speaker 1>I think we we had some really great quotes from

0:14:46.320 --> 0:14:48.920
<v Speaker 1>that story as well. One of them said, some founders

0:14:48.920 --> 0:14:52.000
<v Speaker 1>could be moving on because the industry is getting more professional,

0:14:52.120 --> 0:14:53.960
<v Speaker 1>and they come from an era where it was more

0:14:54.000 --> 0:14:57.560
<v Speaker 1>tin hat, where the crypto people were more tin hat basically,

0:14:57.640 --> 0:15:01.920
<v Speaker 1>and you have more traditional finance types moving in to

0:15:02.000 --> 0:15:04.760
<v Speaker 1>help clean up the mess. So I wonder, you know,

0:15:05.280 --> 0:15:07.440
<v Speaker 1>is crypto justis going to be sort of joined at

0:15:07.480 --> 0:15:11.480
<v Speaker 1>the hip to this kind of masculine, alpha male, tough guy,

0:15:11.720 --> 0:15:13.560
<v Speaker 1>sort of leader of the pack image or or do

0:15:13.560 --> 0:15:15.640
<v Speaker 1>you think this will change things? Is there more room

0:15:15.760 --> 0:15:19.360
<v Speaker 1>for sort of a more reasonable, mild manner type of

0:15:19.440 --> 0:15:22.440
<v Speaker 1>leader in crypto? Now it's possible. I mean, I don't know,

0:15:22.600 --> 0:15:26.400
<v Speaker 1>we'll see what actually happens in terms of all of

0:15:26.560 --> 0:15:28.720
<v Speaker 1>what we're seeing in the wake of f t x

0:15:28.920 --> 0:15:31.360
<v Speaker 1>is collapse. A lot of people are saying that we're

0:15:31.400 --> 0:15:34.600
<v Speaker 1>definitely going to be seeing more regulation. So if that's

0:15:34.640 --> 0:15:36.880
<v Speaker 1>the case, it's possible that you have sort of more

0:15:36.920 --> 0:15:40.600
<v Speaker 1>serious types coming in. The new CEO of f t X,

0:15:40.680 --> 0:15:43.720
<v Speaker 1>who I think led Enron through its troubles in the

0:15:43.720 --> 0:15:49.240
<v Speaker 1>early two thousand's John Jay Ray. He is building this

0:15:49.360 --> 0:15:53.040
<v Speaker 1>image of himself of being a super studious and serious

0:15:53.120 --> 0:15:56.600
<v Speaker 1>person and coming out and talking about some of the

0:15:56.640 --> 0:15:59.800
<v Speaker 1>things that he had unearthed over the last couple of

0:15:59.800 --> 0:16:01.960
<v Speaker 1>weeks in terms of what had been happening at f

0:16:02.040 --> 0:16:04.280
<v Speaker 1>t X. So it's possible that we do start to

0:16:04.280 --> 0:16:07.280
<v Speaker 1>see more people like that coming in and, like I said,

0:16:07.400 --> 0:16:09.520
<v Speaker 1>sort of clean up the mess. Yeah, you think he

0:16:09.520 --> 0:16:13.720
<v Speaker 1>sleeps in a beanbag chair? Definitely not, No, definitely not. Well,

0:16:13.760 --> 0:16:16.640
<v Speaker 1>thank you, Vill Donna. I think Mike you forgot the

0:16:16.680 --> 0:16:20.160
<v Speaker 1>most important thing about this conversation. What's up? You and

0:16:20.200 --> 0:16:24.120
<v Speaker 1>I host our own podcast? I forgot about forgot about that.

0:16:24.160 --> 0:16:27.320
<v Speaker 1>I forgot about the highlight of my week every week. Yes,

0:16:27.520 --> 0:16:30.680
<v Speaker 1>can I plug it, plug it and plug away as

0:16:30.720 --> 0:16:34.000
<v Speaker 1>guest hosts? Thank you so much. Soul Stacy Marie finds

0:16:34.000 --> 0:16:35.960
<v Speaker 1>out all out. Yeah, no, I think she would be

0:16:35.960 --> 0:16:37.520
<v Speaker 1>happy with this too. I think she's a fan of

0:16:37.560 --> 0:16:41.080
<v Speaker 1>ours as well. What goes up? What goes up? Wherever

0:16:41.080 --> 0:16:44.120
<v Speaker 1>you get your podcasts? Yeah, exactly. And also you can

0:16:44.120 --> 0:16:46.880
<v Speaker 1>find more of Bill Donna's reporting on the Bloomberg Terminal

0:16:47.000 --> 0:16:49.720
<v Speaker 1>and on Bloomberg dot com. For more, be sure to

0:16:49.800 --> 0:16:58.440
<v Speaker 1>check out our twice weekly newsletter, Bloomberg Crypto. This is

0:16:58.440 --> 0:17:02.080
<v Speaker 1>Bloomberg Crypto, dear podcast from Bloomberg and I Heart Radio.

0:17:02.800 --> 0:17:04.920
<v Speaker 1>For more shows from I Heart Radio, visit the I

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<v Speaker 1>Heart Radio app, Apple Podcasts, or wherever you get your podcasts.

0:17:09.800 --> 0:17:12.359
<v Speaker 1>Send us your comments, questions or suggestions for the show

0:17:12.520 --> 0:17:18.720
<v Speaker 1>to Crypto at Bloomberg dot net. The supervising producer of

0:17:18.720 --> 0:17:22.879
<v Speaker 1>Bloomberg Crypto is Vicky Vergelina. Our senior producer is Janet Babin.

0:17:23.480 --> 0:17:27.120
<v Speaker 1>Our producers are Mohammed Farup and Sharon Barriro. Our associate

0:17:27.160 --> 0:17:30.920
<v Speaker 1>producers are Ty Butler and Moses on Them. Desta wonder

0:17:31.000 --> 0:17:35.880
<v Speaker 1>At is our engineer. Original music by Leo Sidrn. I'm

0:17:35.920 --> 0:17:38.120
<v Speaker 1>Stacy Marie Schmal We'll be back tomorrow.