Speaker 1: All right, welcome back to another episode of Car Stories.
Speaker 2: With Soun King and Amelia Hartford, and.
Speaker 1: Today we get to talk to an old friend of ours,
Speaker 1: Brian Scotto, one of the founders of Hunigan, and just
Speaker 1: had an illustrious journey in his life from wanting to
Speaker 1: be an engineer to being a journalist and eventually founding
Speaker 1: one of the most influential car content.
Speaker 3: Media houses today. You know, I've known Brian for quite
Speaker 3: some time and he's always been such a huge supporter,
Speaker 3: but I don't know that I got to hear his
Speaker 3: story to the level that we heard it in this conversation.
Speaker 1: Yeah, and we got to talk about inspiration, inspiration one
Speaker 1: leaves on this earth before we.
Speaker 3: Go away, Yeah, and also the different eras or chapters
Speaker 3: that he feels he's had in his life, and also
Speaker 3: what's to come.
Speaker 1: All right, Well, so enjoy this conversation with our old buddy,
Speaker 1: Brian Scotto. So, Brian, speaking to driving, Let's start with
Speaker 1: the seed that got you into.
Speaker 4: Cars, Like, where did that start? Getting my background?
Speaker 5: I grew up in New York City and as you know,
Speaker 5: it's like the capital of driving cars. Right, No, absolutely
Speaker 5: not like a lot I still have friends who are
Speaker 5: in their forties that never got their driver's license because
Speaker 5: like the subway is great and like ride bikes, like
Speaker 5: you don't really need you don't really need cars. But
Speaker 5: my grandfather he was like a rags to riches story.
Speaker 5: And when he did make money later on in his
Speaker 5: life and like his like sort of like mid fifties,
Speaker 5: he just spent it all on cars.
Speaker 4: So he actually passed away when I was eight.
Speaker 5: But when he passed away he had I think like
Speaker 5: eighteen or nineteen cars. So for me, like having this
Speaker 5: like huge horde of cars is like kind of just normal.
Speaker 5: That was sort of like what I grew up around.
Speaker 5: And he had like a really weird mix of stuff.
Speaker 5: He had everything from like Auburn's and like a bunch
Speaker 5: of other like you know, and then pre war cars.
Speaker 5: But then he also had he had two core of
Speaker 5: bets are actually I guess he had three corvettes. He had
Speaker 5: a Dolorean, which like you have to understand, like as
Speaker 5: a kid, like.
Speaker 4: You don't remember this time because you're you're a youngster.
Speaker 5: Don't no, no, I know you know what it is,
Speaker 5: but you don't remember when Back to the Future was
Speaker 5: in theaters.
Speaker 2: Okay.
Speaker 5: As a kid, like that was just the coolest thing,
Speaker 5: and that car felt like it was the future.
Speaker 4: It felt like it was the coolest thing. Ever.
Speaker 5: He only had it for a short period of time
Speaker 5: because he bought it and was like, this thing's junk.
Speaker 5: And that also kind of crushed me because my Grandfa's
Speaker 5: like this car is trash, Like I don't want it.
Speaker 5: But but I got to like be around all that.
Speaker 5: And I think I was like six and I was
Speaker 5: in the passenger seat of his fifty seven that we
Speaker 5: were like on this two lane road out in the
Speaker 5: Hampton's and uh, we were his buddy like went to
Speaker 5: go past him because he was like kind of driving
Speaker 5: slow with me, and my grandfather like just dropped second
Speaker 5: gear and like broke the tires free and like the
Speaker 5: car was like all over the place. And he turned
Speaker 5: to me and he just said, don't I tell your
Speaker 5: mom about that. And it was just this moment that
Speaker 5: like after that, I was like I want to do
Speaker 5: that like that like that seems like so much fun.
Speaker 5: So yeah, that kind of just stuck with me. And
Speaker 5: then from there. When I was young, I was really pragmatic,
Speaker 5: so like everybody else that was into cars I knew
Speaker 5: were like reading hot Rod magazine all that when they
Speaker 5: were like thirteen fourteen, and I was like, I can't
Speaker 5: afford a car now, so you know, I can't even
Speaker 5: drive on the ability to get a license.
Speaker 4: So I got really into like RC cars.
Speaker 5: I was like heavily into that, Like I started my
Speaker 5: own RC car club and like I started like making
Speaker 5: my own like parts and stuff like that. And then
Speaker 5: and then as I got older, I was I was
Speaker 5: also really into snowboarding, skateboarding, riding BMX, and cars became
Speaker 5: this important thing to like get to the skate park
Speaker 5: or get to the mountain to go ride or do
Speaker 5: something like that. And at that time in the mid nineties,
Speaker 5: like Volkswagens kind of were like sort of at the
Speaker 5: forefront of that. I felt like like every they were
Speaker 5: doing commercials with K two and Trek and there was
Speaker 5: this huge community of people in the snowboard world who
Speaker 5: all had like Volkswagens and Audi's. So I ended up
Speaker 5: getting into that and then like super fell into it,
Speaker 5: started my own car club, and you know, it was
Speaker 5: always it was always that like hobby side, so but
Speaker 5: like that was it was a weird one for me
Speaker 5: because none of my childhood friends were into cars. It's
Speaker 5: like all like it just wasn't a thing. Like for
Speaker 5: the longest time. Cars was sort of this like secret
Speaker 5: hobby for me, right, Like I was writing graffiti and
Speaker 5: like doing all this other stuff like riding bikes and
Speaker 5: all this stuff with my friends. I like that's what
Speaker 5: like a normal New York City life was. But I
Speaker 5: also like really really enjoyed car culture, and it was
Speaker 5: just it felt hidden for me, Like, you know, going
Speaker 5: to the New York Auto Show was like the only
Speaker 5: thing that felt like I was like a part of
Speaker 5: car culturehen I was a teenager, you know, Otherwise it
Speaker 5: didn't really exist, Like I lived in a neighborhood where
Speaker 5: people didn't have fancy cars, Like cars were just were
Speaker 5: just transportation.
Speaker 1: Yeah, it sounds like, well, anytime I speak to you,
Speaker 1: you know, like you would have been a great like
Speaker 1: class president, great at like organizing people together. Yeah, where
Speaker 1: does that come from? Is that from the grandfather or
Speaker 1: your dad?
Speaker 4: I think it's from my mom, my mom.
Speaker 5: Both my parents are scientists, and my mom has very
Speaker 5: much like that leadership kind of administrative personality.
Speaker 4: That's just like how she is.
Speaker 5: Yeah, and actually my mom is the reason I started
Speaker 5: a car club because I bought this Volkswagen. It was
Speaker 5: a four door Mark three slammed like way too low
Speaker 5: even back then, and I was like sitting at home
Speaker 5: and it was like the summer, and I like I
Speaker 5: just was complaining to my mom. I'm like, yeah, just
Speaker 5: like a bummer, Like I don't really know anyone who's
Speaker 5: into cars. And although a few people I've met, like
Speaker 5: they're all Honda guys and like I just didn't like
Speaker 5: have akin to them. It was like a different world
Speaker 5: from the VW side. My mom said like, well, why
Speaker 5: don't you just like start your own car club.
Speaker 4: It was like nineteen.
Speaker 5: I'm like, oh, like how would I do that. She's like,
Speaker 5: I don't know, go figure it out, Like just I'm
Speaker 5: sure you can figure it out. And I did that
Speaker 5: start my own car club, and within a year later,
Speaker 5: like we had like thirty members. But what was the
Speaker 5: important part was like we started doing events. So we
Speaker 5: started doing a monthly cruise. So we did this thing
Speaker 5: called the car club was called auto Creek and which
Speaker 5: like loosely translates in German too like automotive competition or
Speaker 5: something like auto wars whatever.
Speaker 4: When I was nineteen. It sounded great, but we started it.
Speaker 5: It was like this small group of people who were
Speaker 5: like basically lived in like New York City and a
Speaker 5: little bit of Long Island, and at least we started
Speaker 5: and from there we started doing events, and we came
Speaker 5: up with this idea which like I look back at
Speaker 5: it now as an adult who has like things that
Speaker 5: like people could take for me in a lawsuit. And
Speaker 5: I realized, like how little wyability like we had on
Speaker 5: any of this.
Speaker 4: But we'd started this cruise.
Speaker 5: We found a bunch of windy roads out Long Island,
Speaker 5: which realized, like growing up in New York, like it's
Speaker 5: a grid, so like there was no fun roads to drive.
Speaker 4: So there was obviously a street race.
Speaker 5: Community that like operated a lot in Brooklyn and Queens,
Speaker 5: but I wasn't really into that. Like I went and
Speaker 5: I enjoyed watching it and it was kind of like
Speaker 5: fun to be a part of that until Fast and
Speaker 5: Furious came out and ruined the entire city.
Speaker 4: We'll talk about that later, But.
Speaker 5: I was more into like the dynamic element, right like
Speaker 5: corners and like driving.
Speaker 4: Canyon style roads.
Speaker 5: Well, not that we had that in New York, but
Speaker 5: we did have some windy, like you know, forest roads
Speaker 5: out Long Island, so I like I went, I found
Speaker 5: them all and we started doing this event. We called
Speaker 5: it Full Moon Full Throttle, and the idea was the
Speaker 5: Friday closest to the full Moon.
Speaker 4: We would meet in a like a rest area.
Speaker 5: Off of the Long Island Expressway at midnight and then
Speaker 5: we would go drive the roads for like two and
Speaker 5: a half hours and then go home. And like, it
Speaker 5: started with twenty cars and by the time we did
Speaker 5: the last one, we had one hundred and seventy five
Speaker 5: cars show up.
Speaker 2: Wow.
Speaker 5: And I was like twenty years old trying to organize
Speaker 5: this with like walkie talkies and like, and like we
Speaker 5: through all of it. We only had we only had
Speaker 5: two accidents the whole time, and they were like minor,
Speaker 5: like you know, slide off, hit a rim or hit
Speaker 5: a telephone pole. No one else ever got hurt, but like,
Speaker 5: it was amazing that we did them for I think
Speaker 5: we did twenty three or twenty four of them. So
Speaker 5: we ran it for two years as a monthly event.
Speaker 5: So I went from feeling like there was no community
Speaker 5: around that to sort of creating something that became this
Speaker 5: hub for all of it, and then we also did
Speaker 5: a car show event because at the time, like car
Speaker 5: shows were like really really stressful, Like back then it
Speaker 5: was like you have to be here rollins at six am,
Speaker 5: like you've got to be and you can't leave till
Speaker 5: four pm and blah blah blah blah, and and you
Speaker 5: got to be standing by your car for these four
Speaker 5: hours so when the judges come by, like you can
Speaker 5: walk them through the car. And I was like, that
Speaker 5: wasn't what I wanted. I just wanted this like cool
Speaker 5: hangout experience, and we created it. We did this event
Speaker 5: called Dub and Grub, and we made it like people's
Speaker 5: choice so that way, like people didn't really get that
Speaker 5: stressed about like judging, like just come and hang out
Speaker 5: and like it's.
Speaker 4: Pot luck, like bring your own meals.
Speaker 5: And by the time we got to like the third
Speaker 5: or fourth one, like people were like cooking pigs and
Speaker 5: like bringing full pigs to the event. Like it was
Speaker 5: this like amazing experience because you also think of like
Speaker 5: how culturally diverse Queens is, which is where we had
Speaker 5: the event, So it's like the amount of different types
Speaker 5: of food we had there was like awesome. So it
Speaker 5: just became this like rad like feast for all these
Speaker 5: people in the car community, especially in the volks like
Speaker 5: nowity it started to grow bigger than that later on
Speaker 5: to do and I think that's when I realized, like,
Speaker 5: as much as I enjoyed cars myself, a big part
Speaker 5: of it was like the community around cars and like
Speaker 5: all of that, and and you know, you fast forward
Speaker 5: from there and two of the guys who were in
Speaker 5: my car club like fifteen years later stood next to
Speaker 5: me at my wedding. So yeah, to me, the car
Speaker 5: community part of it was always the big part of it,
Speaker 5: and like being able to tie that into like going
Speaker 5: driving and doing all of that. So yeah, that was
Speaker 5: I don't know, I kind of spot you asked me
Speaker 5: one question when my grid got back here we are now,
Speaker 5: So yeah, that was like and that was at the time.
Speaker 5: It's crazy because so I was going to school and
Speaker 5: I'm sitting here like bailing on class so I could
Speaker 5: like plan these events. And it's funny because at the
Speaker 5: time I was like I knew how just like irresponsible
Speaker 5: that was, but like I just was, I was enjoying
Speaker 5: it so much. But now looking at where I sit today,
Speaker 5: I'm like I should skip more classes and learn more
Speaker 5: of it because I was learning more doing all that.
Speaker 5: And I was also like using things at school to
Speaker 5: be able to like design flyers, like I'm going into
Speaker 5: like the computer lab and like using the equipment to
Speaker 5: like do stuff for my car club. And at no
Speaker 5: point while I was doing that that I think that
Speaker 5: this was going to be my career. Instead, I saw
Speaker 5: it as like this major distraction from what I was
Speaker 5: trying to do in school. And put all of that together.
Speaker 1: Why engineering, where'd you start there?
Speaker 5: Calculus all of that stuff like was second nature to me,
Speaker 5: So I was like, oh, you know math really well,
Speaker 5: then you should go and do engineering.
Speaker 4: You know, you take your aptitude tests and you're like, oh, I.
Speaker 5: Should either be an underwater welder or I should be
Speaker 5: an engineer. And it was like I hate swimming, so
Speaker 5: I was like, I guess I'll be an engineer. And
Speaker 5: I liked I wanted to design cars and build stuff,
Speaker 5: and that's where I thought my engineering degree would go.
Speaker 5: It's still like how my brain works and what I
Speaker 5: really enjoy is like making things, and that's even how
Speaker 5: I approach content and like creative is like the I
Speaker 5: enjoyed the building of things right, Like, that's the thing
Speaker 5: I really enjoy and and I think it was very
Speaker 5: obvious to me early on in engineering program that like,
Speaker 5: I was never going to be one of the best,
Speaker 5: I was going to be someone else's number monkey, which
Speaker 5: meant I was never going to get to like lead
Speaker 5: design and like and be that. Instead, I'd be the
Speaker 5: one helping someone else do it. That made me lose
Speaker 5: a bit of interest in it. I mean, this ends
Speaker 5: up being an entire podcast about my college career.
Speaker 2: But did you get your degree?
Speaker 4: I did not. I'm six credits short. I ended up trading.
Speaker 5: I ended up like third year, three and a half
Speaker 5: years in, I take a journalism class, and like I
Speaker 5: fell in love.
Speaker 4: I was.
Speaker 5: It was the first time where I wouldn't miss class.
Speaker 5: I loved it and it was one of my favorite things.
Speaker 5: And I also had a fantastic professor because she actually
Speaker 5: because it was my elective, I didn't take it as
Speaker 5: seriously as a lot of my other stuff, even though
Speaker 5: I enjoyed it. But when it came down to finals,
Speaker 5: I was like more thrashing on all these other classes
Speaker 5: that one I was barely showing up to and I.
Speaker 4: Needed to study for and this class. I thought, like,
Speaker 4: I like, I'm doing well on it, it doesn't matter.
Speaker 5: And I handed in my final article late and she
Speaker 5: gave me a D.
Speaker 4: And I was like, oh, this sucks.
Speaker 5: Like I wanted to do the minor, but like now
Speaker 5: I got to go back and take this class again
Speaker 5: for it to apply for my minor. I was like, oh,
Speaker 5: I guess I'm not going to do it. So I
Speaker 5: ended up backing out of the program. And she called
Speaker 5: me and said, hey, I saw that you. You know, I
Speaker 5: saw that you backed out of the program. And she
Speaker 5: basically gave me the story of like, look in journalism,
Speaker 5: if you're late, it doesn't print, so it didn't happen, right,
Speaker 5: but you're but she kind of gave me that pep
Speaker 5: talk of like you have a really good knack for this.
Speaker 5: I don't want to see you drop the minor, like
Speaker 5: I will retroactively fix this, but you need to go
Speaker 5: and you know, maintain a grade of whatever in the
Speaker 5: rest of the program and do all of this. So
Speaker 5: uh's toughly kind it was, but it was in the end,
Speaker 5: it didnematics when I ever got my diploma. But what
Speaker 5: mattered was in a world of like I had only
Speaker 5: ever been applauded for my scientific side of like thinking.
Speaker 5: She was the first person to ever say like, you're
Speaker 5: good at storytelling. You understand this, Like this is something
Speaker 5: that I think you really should chase after. So then
Speaker 5: I started taking film classes and you know, and all
Speaker 5: these different media classes and everything shift, and all of
Speaker 5: a sudden, I was like really interested to go to
Speaker 5: school again, and I really enjoyed it. This has been
Speaker 5: a bit of a decided I think this isn't car stories.
Speaker 5: It's not like college stories.
Speaker 3: But no, cars are the connective tissue of what brings
Speaker 3: us all here.
Speaker 4: Yeah.
Speaker 3: Yeah, and you're a story Like your trajectory is so
Speaker 3: clear to what you do and what you've built today,
Speaker 3: from organizing a car crew to entrepreneurship to engineering essentially
Speaker 3: building with your hands to ye.
Speaker 5: In a weird way, it all like lined up like
Speaker 5: when it was happening. I don't think I was like, yeah,
Speaker 5: I'm on this great trajectory, like well it's happening. You're like, oh,
Speaker 5: this just didn't this didn't work out, this failed out.
Speaker 2: You know.
Speaker 5: There was certainly a period of time where you know,
Speaker 5: I got that talk from my dad which was like,
Speaker 5: you know, maybe school is not for you, Like maybe
Speaker 5: you should, you know, join the labor union, maybe should
Speaker 5: go do that, you know something something, And and you know,
Speaker 5: my dad came from from like a blue collar family,
Speaker 5: so he was like, maybe that's maybe like what you
Speaker 5: need to go do, because like you're not enjoying school
Speaker 5: and I wasn't. And then it all just sort of
Speaker 5: turned around and I realized that like the things that
Speaker 5: made me happy. And my dad used to always refer
Speaker 5: to it as like pink collar, which was like I
Speaker 5: enjoy the white collar work of creative, but I need
Speaker 5: to touch it and be a part of it. And
Speaker 5: like even when we're on set filming, like I always
Speaker 5: talk to the grips because like I enjoy building erector
Speaker 5: sets to mount cameras to think.
Speaker 1: I love that pink color. I'm gonna borrow that.
Speaker 3: Pink Essentially, what you do today is storytelling from I
Speaker 3: mean literally storytelling with content creation, but also building cars.
Speaker 2: Every car is a story, Oh.
Speaker 5: Yeah for sure, Yeah sure, And that's like such a
Speaker 5: big part for me is the story of cars. Like
Speaker 5: we we always talk about this internally attunigans, like cars
Speaker 5: need to name because once you name them, then like
Speaker 5: they stand out and they have a personality alive.
Speaker 2: Do you have a name for Sienna?
Speaker 1: No, I've been you know, after you talked to it.
Speaker 1: That's probably. Well, I have two cars that I don't.
Speaker 2: Have names because you're really good with naming your vehicles.
Speaker 1: Yeah, well you know cause I but I can't name
Speaker 1: them until they have to. I have to have my
Speaker 1: hands on it and I have to spend time with it.
Speaker 5: But at the same time, you don't want to build
Speaker 5: the Siena up because you and I have talked about this,
Speaker 5: like why don't you have wheels on it?
Speaker 4: Because then it's I don't you like the practicalness of it?
Speaker 4: Right now?
Speaker 1: That's what it's low key, like I'm invisible. Yeah I
Speaker 1: can if it's all pimped out. I can't park in
Speaker 1: front of like your house, just sleepy.
Speaker 5: Like what is with those big little different? How different
Speaker 5: his thought process is on cars than mine and yours?
Speaker 5: Set Like we're sitting there being like, all right, how
Speaker 5: much power can the tank before I put a window
Speaker 5: through the block? Right, He's sitting there going can I
Speaker 5: sleep in the back in Beverly Hills?
Speaker 4: Well, wake me up exactly?
Speaker 5: But the windows dark enough that they won't see me,
Speaker 5: but the cops won't pull me over. Like, what's that threshold?
Speaker 5: This is where this is where his brain's at. This
Speaker 5: is my favorite side of you. You're like, oh yeah,
Speaker 5: Sun Kang, Like, oh yeah, that's my buddy. He like
Speaker 5: sleeps in his van, like outside of the people's houses.
Speaker 5: You know him from Fast and Furious. Yeah, No, I
Speaker 5: know him as the guy who sleeps in a van.
Speaker 5: He's that guy.
Speaker 3: I'd love to see the neighbor just walk out and
Speaker 3: knock to be like, who's sleeping around here?
Speaker 2: And it's you that crawls out of the of the seattle.
Speaker 4: Well, I'm sure that he.
Speaker 5: There's been photos of him on next door where people
Speaker 5: are like suspicious, man, he drives around a mini doesn't
Speaker 5: meany kids, There's something wrong with this guy.
Speaker 4: It's funny.
Speaker 1: Is that either people really love the fact that I
Speaker 1: drive a minivan, right and they're like, you d have
Speaker 1: a minivan? That's so awesome, or it's complete disappointment.
Speaker 4: Right, it's not the yeah, the fact thought it was
Speaker 4: going to be. Yeah, they don't.
Speaker 1: They don't. They don't want that. Yeah, show up to
Speaker 1: Valet and they're like, I come out and they're like,
Speaker 1: oh my god, and they're like, what are you driving
Speaker 1: minivan for? And I try to explain to him. I'm like, hey,
Speaker 1: man has eighteen couples thirty six miles a gaunt.
Speaker 4: Oh, I get it.
Speaker 5: There's certain like I'll go to meetings and I know that,
Speaker 5: like as when I show up, people can be like,
Speaker 5: what did you drive?
Speaker 4: You're like, if.
Speaker 5: You don't drive something fun, then like then like you
Speaker 5: lose that perception thing. So sometimes I'm definitely like sat
Speaker 5: in trafficking cards. I don't want to drive to go
Speaker 5: to places, and then you get there and you're like, oh,
Speaker 5: no one even cared what I drive. Yeah, like I
Speaker 5: could have just driven something with air conditioning and a.
Speaker 2: Not so stiff clutch, yeah exactly.
Speaker 5: Or something I didn't have to stop three times slightly
Speaker 5: cool down on the way there.
Speaker 1: So I want to talk about legacy, you know, when
Speaker 1: you guys built out hun again, like do you did
Speaker 1: you feel like this is going to be your legacy?
Speaker 4: And how do you feel about that now?
Speaker 5: It's interesting, I legacy is like such a weird, weird
Speaker 5: thing to think about. I think there's a quote somewhere.
Speaker 5: I don't know if everyone's seen it. Or is in
Speaker 5: something that Ken was like, I hate the word legacy
Speaker 5: because if you're talking about my legacy, it means I'm dead,
Speaker 5: which like hit really hard when like you're watching that afterwards.
Speaker 5: But I think when you are building something saying, when
Speaker 5: you're in it, you're just kind of in it and
Speaker 5: you want to build something great. But I think once
Speaker 5: it starts to become successful is when the legacy thing
Speaker 5: starts to creep in. Like when you're just building it,
Speaker 5: you're just trying to make something right, Like, I don't
Speaker 5: think when I was building Zero to sixty, I don't
Speaker 5: think there was ever a moment in my life where
Speaker 5: I was at no point because we were still The
Speaker 5: magazine died early, so it was like, you know, it
Speaker 5: died because the print industry died.
Speaker 4: So like I don't think we.
Speaker 5: Ever achieved any kind of greatness with it, right, But
Speaker 5: I'll be places and people will be like, man, I
Speaker 5: love Zero to sixty. And I realized like there was
Speaker 5: this small little legacy that we built. It wasn't really intentional.
Speaker 5: It was like we were just trying to make something
Speaker 5: great and trying to make something different, and we really
Speaker 5: loved that magazine and we poured so much into it
Speaker 5: as a team, everyone who was involved with it. And
Speaker 5: I think when we were doing Hoonigan, I don't think
Speaker 5: I started to think about the legacy of like what
Speaker 5: Hoonigan was and you know, and then like what it
Speaker 5: had done and like what the culture change and shift
Speaker 5: around it until probably a couple of years ago. And
Speaker 5: I think you actually start to do that as like
Speaker 5: the company itself shifts. People leave and you know, and
Speaker 5: you realize, like that's like an era that just ended,
Speaker 5: you know, And that's I think a hard thing for
Speaker 5: people to understand is I think when you watch Unigan
Speaker 5: from the outside, you know, you think about it as
Speaker 5: like a group of friends, like at the end of
Speaker 5: the day, like it's employees, and like people do different
Speaker 5: things in life, and sometimes people either you know, want
Speaker 5: to go do their own thing, they don't want to
Speaker 5: do it anymore.
Speaker 4: You guys both know.
Speaker 5: This, and I think this is something that is hard
Speaker 5: for people to understand who don't understand it. Is like
Speaker 5: fame affects different people differently, right, and some people enjoy it,
Speaker 5: some people like really come to life, some people that
Speaker 5: changes their personalities, and other people hate it, right, and
Speaker 5: they really don't want to be around it. And I
Speaker 5: will tell you in my experience, the people that you
Speaker 5: think love it actually hate it because they're kind of
Speaker 5: acting the whole time and then they turn it off
Speaker 5: and they don't want to be around it it anymore.
Speaker 5: And I think that like a lot of that happened
Speaker 5: to Tune again, is we started to really sort of explode,
Speaker 5: Like twenty sixteen to like twenty eighteen was sort of
Speaker 5: this like just we just kept getting bigger and bigger
Speaker 5: and bigger, and all of a sudden, like you're getting
Speaker 5: recognized in airports and it's not even a car events anymore,
Speaker 5: Like you know, you're out to dinner and people are
Speaker 5: recognizing you.
Speaker 4: And I think.
Speaker 5: For a lot of us that was there was an
Speaker 5: element of that and hurt and I used to always
Speaker 5: joke about this, which was like we're famous, but we
Speaker 5: don't have famous money. So like you're famous, but you're
Speaker 5: sitting coach next to somebody who now is talking to
Speaker 5: you NonStop and you just like want to watch your
Speaker 5: movie and like not deal with that, you know. And
Speaker 5: I think when that started to happen, I started to
Speaker 5: realize we were never going to be the company we
Speaker 5: were anymore, Like when we stopped making Daily Transmission. I
Speaker 5: think that was maybe the first time that I started
Speaker 5: to think about like I say, I don't know if
Speaker 5: I put that word on it, but I realized like
Speaker 5: that was an end of an era, like we were
Speaker 5: never going to go back and make that again. And
Speaker 5: at a certain point, yeah, yeah, that was like the
Speaker 5: show everybody loved and everyone enjoyed it. But I think
Speaker 5: at a certain point, like the crew just didn't enjoy
Speaker 5: making it anymore. And that came through, you know, and
Speaker 5: you try to like make it work, but it doesn't.
Speaker 5: And then we went and did something else and we
Speaker 5: all did the show's comeback Labs, and we loved it.
Speaker 4: It was so much fun to make that right.
Speaker 5: And and you know it's like bands like you love
Speaker 5: your you love a band's first album. You just love
Speaker 5: that first album and you just want them to go
Speaker 5: back and make that first album. But when they were
Speaker 5: making that first album, like they didn't have the things
Speaker 5: that came with the second album, the third album. They
Speaker 5: you know, they did it in a rented studio from
Speaker 5: a friend or you know, they they lie cheat steel,
Speaker 5: you know, they did whatever hook or crook to be
Speaker 5: able to make that album, and you lose a lot
Speaker 5: of that energy once you become successful, and then it's
Speaker 5: not as easy to get back to that stuff, and
Speaker 5: then it starts to become disingenuous. And I think as
Speaker 5: I grew something like Cunigan and even with Ken Block,
Speaker 5: you start to go back to things where you're like,
Speaker 5: we don't enjoy this as a group to make this
Speaker 5: as much as we used to. We want to do
Speaker 5: something new, and then the audience doesn't always want that new,
Speaker 5: so you kind of were like in this weird world
Speaker 5: of like you're trying to deliver something that maybe doesn't
Speaker 5: serve for you. You know, I love new things, so
Speaker 5: like for me, and there's a famous quote I think
Speaker 5: on the Amazon Prime thing from Ken where Ken was like,
Speaker 5: if it works, we're going to keep doing it. But
Speaker 5: Scotta wants to do something different just because he's bored,
Speaker 5: and like there was that for me. Like for me,
Speaker 5: there was this really exciting era and our audience jokes
Speaker 5: about it a lot because it's like they always like, oh,
Speaker 5: another new show, because we were just launching like all
Speaker 5: new show ideas. Because I just wanted to build and
Speaker 5: build and build, and once I realized that like YouTube
Speaker 5: deleted the gatekeeper and I could like just make TV
Speaker 5: style shows and put them up on YouTube. And I
Speaker 5: was able to find enough funding to be able to
Speaker 5: support all of that. We went for it. We're all
Speaker 5: of them good. Nah, some of them were okay, but
Speaker 5: some of them were really fun. We did the show
Speaker 5: called Build and Battle, which was fantastic. We did we
Speaker 5: did a bunch of adventure stuff that was great. We
Speaker 5: did come Back Labs, which I loved. We launched a
Speaker 5: whole content series around Ken, which like he fought me
Speaker 5: on because he didn't really want to do it. But
Speaker 5: there was a lot of stuff that we did that
Speaker 5: was like a lot of fun in that era, And
Speaker 5: once the error is behind you, you're like you realize
Speaker 5: the value of it later on. I think it's very
Speaker 5: hard to understand the value of it when you're in it,
Speaker 5: And I think if you worry too much about the
Speaker 5: value of it when you're in it, then you're like
Speaker 5: looking at the wrong reasons to do it. But I
Speaker 5: think there is definitely there's definitely this balance of like
Speaker 5: serving an audience and making them happy, and there's this
Speaker 5: big joke that's like my title is chief creative officer,
Speaker 5: but I get called two other things. One is chief
Speaker 5: complication officer because I just complicate everything because I enjoy
Speaker 5: complications and chaos. And the other one is chief comment
Speaker 5: officer because like I read a lot of the comments
Speaker 5: from the audience, right, and I know some people don't
Speaker 5: like to Do you read your Do you read your comments?
Speaker 4: I do you do?
Speaker 3: I if we're talking YouTube specifically, I'll read the first
Speaker 3: couple of days, and then after that I kind of
Speaker 3: don't really go back.
Speaker 5: I really only need the first six or seven hours
Speaker 5: because like that's where you get a lot of it.
Speaker 5: But after that the comments kind of change because now
Speaker 5: you're getting outsiders who aren't really your core audience anymore.
Speaker 4: So you do read them. Yeah, I was wondering because
Speaker 4: some people.
Speaker 2: Don't I try to respond to them.
Speaker 3: I mean, I I have my phases, like sometimes I
Speaker 3: just really won't be in the mood to accidentally stumble
Speaker 3: across something that it's.
Speaker 4: Super negative or get toxic, so then.
Speaker 3: I won't put myself in the situation room. But I
Speaker 3: enjoy hearing the audience's feedback because it's always going to
Speaker 3: be honest.
Speaker 5: Yeah, I mean I think you always have to look
Speaker 5: at it like an outlier situation. The super super super
Speaker 5: positive stuff just ignore it, like they will just say
Speaker 5: everything's coat right. And the super super negative stuff that's
Speaker 5: like weirdly toxic. They've got a problem with something else,
Speaker 5: just ignore it and like find that stuff.
Speaker 4: In the middle.
Speaker 2: I used to not even read them.
Speaker 5: I think anyone who's female in our space sometimes gets
Speaker 5: really fucking creepy shit, but also like some like unnecessarily
Speaker 5: fucking toxic.
Speaker 4: Boy.
Speaker 5: Oh yeah, I actually think it, replied to one on
Speaker 5: yours one like stuff, the fuck you need to check
Speaker 5: yourself real quick.
Speaker 2: I never like to play the female card.
Speaker 4: No, I know, I know. But at the same time,
Speaker 4: it's like people say things I'm like, you wouldn't say
Speaker 4: that to me.
Speaker 2: Yeah, oh yeah.
Speaker 3: The criticism that I get because of my gender versus
Speaker 3: someone else, like I have to put I always feel
Speaker 3: like I have to work twice.
Speaker 2: It's hard to get half the respect, for sure.
Speaker 1: I read a great comment the other day that just
Speaker 1: made me laugh. They had some video of me and
Speaker 1: they were like, oh, it's it's it's on And then
Speaker 1: this guy wrote, it's like man Han is turning into
Speaker 1: Chai on fat because my face looked a little fat
Speaker 1: and actually.
Speaker 6: Made I spit up my drink and I was like,
Speaker 6: this guy is super clever.
Speaker 4: Commenters will get a good knock and you're like, oh,
Speaker 4: it's pretty fit to sit. Am I getting a little fat?
Speaker 4: Maybe I need to exercise a little bit more. Oh god,
Speaker 4: it's hilarious.
Speaker 5: Well, because I like, obviously, for me, the big joke
Speaker 5: is like most my cars don't run. I bought that
Speaker 5: farm and someone named it Avascato because it's avocado farm, and.
Speaker 4: I was like, that's pretty good.
Speaker 5: And then it was like Avascotto Farms, and then someone
Speaker 5: added ava Scatto Farms in Salvage because I have a
Speaker 5: bunch of I was like, this is great. I was like,
Speaker 5: I'm just going to steal all your guys names.
Speaker 7: It's fantastic, Avascotto Farms and salvage. It's funny, like at
Speaker 7: the end, salvage is great because you're like, what, so, yeah,
Speaker 7: I got a bunch of cars parks on the property.
Speaker 5: But anyway, where were we before the Yeah? I know,
Speaker 5: I mean, look, obviously I dealt a lot this year
Speaker 5: with like the legacy of Kem Block. I mean that
Speaker 5: was something that was very much you know, in front
Speaker 5: just front of brain. I mean it was front of brain,
Speaker 5: probably earlier than it should have been. Like I was
Speaker 5: still dealing with and trying to like understand what it happened,
Speaker 5: but also thinking about, like how do we message this
Speaker 5: right like like we have to do that and I
Speaker 5: and then you know when on the first day, like
Speaker 5: I couldn't even deal with the situation I had Ron.
Speaker 4: I was like, hey, dude, you need to.
Speaker 5: Like ron Ziras, who's like always been like my second
Speaker 5: hand and work directly with Ken for years.
Speaker 4: I was like, I need you to do this because
Speaker 4: like I can't deal with this right now.
Speaker 5: And like, I think we had some we had some
Speaker 5: fun moments in that cause we were I don't say
Speaker 5: fun funds of the wrong word, but we had moments
Speaker 5: that made a smile, which was we had this thing
Speaker 5: of like if we had to send this to Ken
Speaker 5: right now, would he even approve this or like he
Speaker 5: just like rip us apart for this, you know, And
Speaker 5: that kind of kept kept him alive in a way
Speaker 5: for us. But like I think you look at the
Speaker 5: legacy side of it, and it became very important to
Speaker 5: like a lot of other people around him. Obviously Lucy
Speaker 5: and the family, and it's like, well, yeah, how does Ken,
Speaker 5: you know, how does Ken get remembered through all of this?
Speaker 4: Right?
Speaker 5: And like the things that like I knew were like
Speaker 5: really important to Ken, and like what Ken wanted to see?
Speaker 4: You know what what mattered to Ken? Right?
Speaker 5: And I think you know the thing is like Ken
Speaker 5: will always be famous for the Jimcna films, but like
Speaker 5: Ken loved being a rally car driver, Like that was
Speaker 5: a thing he loved, but he also loved being like
Speaker 5: the marketing person and like understanding the audience. Like I
Speaker 5: think all of us, you know who knew Ken from
Speaker 5: the automotive side, don't realize that, Like he'd already had
Speaker 5: twenty years of like being a very successful businessman in
Speaker 5: the marketing space, and like that was a big part
Speaker 5: of his identity, right, And it's like for me, that's
Speaker 5: like what my identity is, right, Like I'm not a
Speaker 5: race car driver, like Mike can stitch together a decent
Speaker 5: time on a track, but like that's not who I am.
Speaker 5: And that's like and like he didn't become that till later.
Speaker 5: He didn't start racing until he was thirty six, right,
Speaker 5: so he already had this like very successful thing that
Speaker 5: he did with eight ball and drawers and dub and
Speaker 5: obviously DC shoes, you know, and all that. And he
Speaker 5: had all these other people who like in many ways
Speaker 5: owe their careers, you know, in many parts to him,
Speaker 5: right whether and like Legends, right, Rob Deerdic, Danny Way,
Speaker 5: all these people who like Ken was the person who
Speaker 5: helped them go chase these really big ideas, right, And
Speaker 5: Ken was that for me too. And I think it's
Speaker 5: weird because like as we walked away from like all
Speaker 5: of this, and we had this memorial for Ken, which
Speaker 5: was really amazing. It was really difficult, but it was
Speaker 5: really amazing, and like there was just this constant thing
Speaker 5: that we're here. It's five hundred people who all knew Ken, right,
Speaker 5: Like everyone here had either worked with him, worked for him,
Speaker 5: was friends with him, his family, and so like these
Speaker 5: are the people who like really knew Ken, right, this
Speaker 5: isn't just the people who knew him from Afar. It
Speaker 5: was like this one thing that just kept repeating, and
Speaker 5: it was like Ken was so good at creating opportunity
Speaker 5: for people. He never gave it away for free, Like
Speaker 5: you had to work hard for it. It was never
Speaker 5: free but he could like spot things in people and
Speaker 5: then like basically expect it from you, right, And I
Speaker 5: was like, that was what he did. And I think
Speaker 5: about like what I want Ken's legacy to be, and
Speaker 5: you know, and I don't really think about my own,
Speaker 5: but I like, I hope I'm remembered well. But like
Speaker 5: I think in Ken's legacy, it's so easy for people
Speaker 5: to be like, oh, he was this amazing driver, right,
Speaker 5: and like Jim Kanna and like all of that, and
Speaker 5: like that's like very superficial.
Speaker 4: And I think that's a very simple one to look at.
Speaker 5: But if you look at it more of like, well,
Speaker 5: Ken created this opportunity for so many of us because
Speaker 5: like he rewrote the paradigm of like, right, this word
Speaker 5: is overused, but like he disrupted automotive motive sport, like
Speaker 5: he already disrupted automotive marketing in motorsports one hundred percent.
Speaker 5: I remember how people couldn't understand why we did things
Speaker 5: the way we did, Like we were working in WRC
Speaker 5: and the FIA, and they were like threatening to find
Speaker 5: me because I wasn't sending out press releases and I'm like,
Speaker 5: why do I have to sound on a press release?
Speaker 5: Like we're going to do this on Facebook, that we're
Speaker 5: gonna speak directly to our audience. We're going to reach
Speaker 5: more people than our email list. They're going to get
Speaker 5: to like why does this matter?
Speaker 1: You know?
Speaker 5: And it seemed normal for us, but it was really
Speaker 5: like taking a different approach at it. And you know,
Speaker 5: so like I think, in a lot of ways, I
Speaker 5: hope that right now, you know, it's it's not even
Speaker 5: been a year, and I think everyone it just misses
Speaker 5: him from like what he gave the community to me.
Speaker 5: I hope that in ten years from now, if you
Speaker 5: look back and you know, someone does a you know,
Speaker 5: a retrospective or a doc on like the importance of Ken.
Speaker 4: I think a lot of it.
Speaker 5: Is that I think he really helped kind of usher
Speaker 5: in like a different way of like the automotive world
Speaker 5: sort of looking at like entertainment and like the value
Speaker 5: of marketing and doing things different and bringing all of
Speaker 5: that in and and I think that that, you know,
Speaker 5: in a way, like I think he would be happier
Speaker 5: with that legacy than just like, oh he was the
Speaker 5: guy that did Jim Kana, but like it was more
Speaker 5: than Jim ConA. I mean even just the idea to
Speaker 5: you know, to create some you know hoonigan and to
Speaker 5: to do all of that.
Speaker 4: I mean, we were.
Speaker 5: Very much were kind of at a forefront of when
Speaker 5: all that stuff was happening, and then in a way
Speaker 5: I think paved a path for so many other people
Speaker 5: before the Jim Conna films, BMW or Porschal, Like they
Speaker 5: weren't asking for cars to be slid around in commercials
Speaker 5: like that like changed the way that people saw cars
Speaker 5: as exciting. And like you talk to people in the
Speaker 5: Hollywood world and they'll be like, oh, yeah, we changed
Speaker 5: the way that we did stunt driving after we saw
Speaker 5: the Jim ConA films, right, and like so like that
Speaker 5: was this cool inspiration behind it. But it's like it's
Speaker 5: not just the films. It's like what did the films
Speaker 5: effect that created this longer lasting change.
Speaker 4: I mean, and it sucks to.
Speaker 5: Say this, but like there's this thought of like, man,
Speaker 5: you wish you could hear what people say about you
Speaker 5: after you're gone, Like if Ken could just see the
Speaker 5: amount of appreciation that he has now that like maybe
Speaker 5: he didn't.
Speaker 4: Realize was there while he was alive.
Speaker 5: And I think like that's like what like real legacy
Speaker 5: looks like because it wasn't just the thing he made.
Speaker 5: You can make a great film where you can make
Speaker 5: a great statue or whatever, but like, but how did
Speaker 5: that inspire someone else? Like I think that's the important
Speaker 5: legacy because if you just did something that was really
Speaker 5: cool but it didn't make someone else do something really
Speaker 5: cool out of it, well, then then what is that
Speaker 5: that I think is a real legacy versus just being like, oh,
Speaker 5: they were the best at this, that's cool, but like,
Speaker 5: were they the best at it and inspired someone else
Speaker 5: to be better?
Speaker 4: Like that's kind of cool because.
Speaker 5: I'll hear people sometimes like, oh, these guys are like
Speaker 5: they're way better than you now, And I'm like, yeah,
Speaker 5: but I also know that, like they've told me that,
Speaker 5: like we like helped pave the way for them, so
Speaker 5: like I hope they're better. Because if you do something
Speaker 5: and then the person who comes up behind you doesn't
Speaker 5: do it better, like although you you bushwhacked, the next
Speaker 5: person has to clear the path, and then the person
Speaker 5: after that has to pave it, and the person after
Speaker 5: that puts in some railings and then some lights and
Speaker 5: you know, eventually have a nice little sidewalk right and
Speaker 5: it's like, but everyone has to improve that.
Speaker 4: Path, especially if you went down at first, right, And.
Speaker 5: I'm not saying that we were entirely first, but we
Speaker 5: were pretty early on a lot of it, and you know,
Speaker 5: I think that that's part of that legacy, is like being.
Speaker 4: A part of that community side of it.
Speaker 1: I think you definitely in what you guys have built
Speaker 1: over and have inspired so many people, you know, and
Speaker 1: that just you know, not just in the car community,
Speaker 1: but what you said early on, which I think, you know,
Speaker 1: it's stuck with me this whole conversation and it'll take
Speaker 1: away is you know, just.
Speaker 4: Go figure it out.
Speaker 6: To my mom said, shit, don't be an asshole. Yeah,
Speaker 6: what a great lesson. Figuring it out. Caron is such
Speaker 6: a great thing from both the content side of this,
Speaker 6: even just like how to how to make something work
Speaker 6: on a car and you're like, I don't know, I
Speaker 6: guess I'll just I mean, the amount of other people's
Speaker 6: YouTube stuff I watched to make my own YouTube stuff
Speaker 6: is incredible and it's a.
Speaker 3: Good tool to have to just learn how to figure
Speaker 3: things out. You don't have to be right, but it's
Speaker 3: taking the initiative to get out of your comfort zone.
Speaker 4: Oh yeah, for sure, for sure.
Speaker 3: You were talking about different eras being different things that
Speaker 3: you enjoy at the time in your life. Yeah, yeah, yeah,
Speaker 3: I was gonna ask, what are you enjoying now?
Speaker 5: I don't know if I've thought about today. I definitely
Speaker 5: have thought about, like what are some of the peak
Speaker 5: moments for me right like just in my career. I'm
Speaker 5: in my forties, start to think about things like that.
Speaker 5: But like zero sixty magazine was like a really big peak.
Speaker 5: It was so much fun and it felt so adventurous,
Speaker 5: and we had no idea what we were doing and
Speaker 5: we were just faking it till we make it, and
Speaker 5: that was super fun. Obviously, the similar thing in early
Speaker 5: hunigaan daily Transmission era was great. I think something else
Speaker 5: that's really interesting for me now is I'm watching like
Speaker 5: a major shift in content in the space, you know,
Speaker 5: so like looking more at like what the future of
Speaker 5: Hoonigan can be in like a short form space, and
Speaker 5: also being like more collaborative with other people right now
Speaker 5: is like really where like my interests lie instead of
Speaker 5: you know, kind of for a long time. I will
Speaker 5: say like Honigan had its collaborative years, but we also
Speaker 5: very much had like our sort of like Rock of
Speaker 5: Solitude style.
Speaker 3: I've always seen you guys being very collaborative and supportive
Speaker 3: of other careers.
Speaker 4: We're definitely supportive, I think. I think if I have any.
Speaker 5: Regrets, is I wish we would have pushed harder, and
Speaker 5: not that we still can't, but like I wish we
Speaker 5: had like worked harder to like have just done more
Speaker 5: like things like let's just do a show with Amelia that,
Speaker 5: like you know, like that I think is where I
Speaker 5: really wanted to get to more earlier on.
Speaker 4: And we did a bit with some people.
Speaker 3: But I.
Speaker 5: Look at the space now and I think that the
Speaker 5: more collaborative of the whole space can be, just the
Speaker 5: more powerful we all are as a sort of like
Speaker 5: maybe you want to call us influencers, creators, what the
Speaker 5: hell it is, But like I think there's a lot
Speaker 5: of value in that.
Speaker 2: Well maybe that's the next are Yeah, maybe.
Speaker 5: That's the next err And like I said, I think
Speaker 5: that that's the part I'm kind of excited about now
Speaker 5: is is that stuff.
Speaker 4: And I love like the.
Speaker 5: Energy of like a lot of the young, you know,
Speaker 5: like sort of up and coming creators. Like let's just say,
Speaker 5: like the sub hundred thousand followers like that because they're
Speaker 5: still still new and exciting for them, and you know,
Speaker 5: that's there's something really there's a great energy there and.
Speaker 4: Like I don't I don't totally lose that energy.
Speaker 5: And I think this is the thing that frustrates a
Speaker 5: lot of people sometimes is like I have a new
Speaker 5: idea and I get excited about it, like it's the
Speaker 5: first idea I ever had, right, and like that I like,
Speaker 5: but I also want everyone else to have that level
Speaker 5: of excitement too, And I think sometimes you know, you
Speaker 5: you need to shift things up and have and work
Speaker 5: with different people on that. And I also think that
Speaker 5: other people need to shift their things up and work
Speaker 5: with different people. Like like Hurts a perfect example. I
Speaker 5: love her. He's like a brother to me. He was
Speaker 5: like employee number four and now like he's going and
Speaker 5: chasing something new. He's still friends and family with Hunigan.
Speaker 5: We'll still make content with him, but like he's chasing
Speaker 5: this whole other thing on his own and stuff he's
Speaker 5: doing with Tea Pain, and it's like that's rad.
Speaker 4: Like people need to go do that.
Speaker 5: They need to kind of like go break up the
Speaker 5: model of doing different stuff and you know, and I
Speaker 5: that to me is kind of exciting, is to kind
Speaker 5: of watch like what happens with sort of that the
Speaker 5: extended family. And I think it goes back to what
Speaker 5: I said at the beginning of this conversation of like
Speaker 5: the Auto Creek side I went to my car club,
Speaker 5: there's only twenty five of us in it, but we
Speaker 5: would have all these other car clubs that would come
Speaker 5: out and do everything with us. And I really would
Speaker 5: love to like make sure that we like shift more
Speaker 5: back into that and get more on the like, hey, come,
Speaker 5: you know, we want you to be a part of this.
Speaker 5: We want you to do this, like let's make some
Speaker 5: cool stuff together. Because the broadness of that is to
Speaker 5: me what makes everything has always been the fun part
Speaker 5: of Hunigan. And then the other thing I've just been
Speaker 5: enjoying kind of like fully embracing my own weirdness and
Speaker 5: the stuff I like and just dealing with that instead of, like,
Speaker 5: I know, you know this, instead of making stuff for
Speaker 5: the audience, making stuff for myself and then hoping that
Speaker 5: an audience shows up, Like I've really leaned back into
Speaker 5: like my Volkswagen roots.
Speaker 4: I enjoy it. I know it's not exactly.
Speaker 5: What everybody in the audience wants, but like it kind
Speaker 5: of makes me happy, and then that that helps me
Speaker 5: drive the other creative that makes the audience happy. It's
Speaker 5: this weird thing. You got to do enough stuff that
Speaker 5: like you still kind of enjoy that. So I think
Speaker 5: right now, it's an interesting it's an interesting time, And
Speaker 5: a big one of that really is like just looking
Speaker 5: at like how everything is shifting and social and the
Speaker 5: whole space we're in. We can get into a whole
Speaker 5: conversation of like I kind of think social media is
Speaker 5: ruining the society, but the same time, we all work
Speaker 5: in it as a business, like trying to kind of
Speaker 5: lever and live in between those. And I think you
Speaker 5: do obviously know that, you know, and like mental health
Speaker 5: is a big part of like your you know, I
Speaker 5: think your storyline and everything in there, and like, you know,
Speaker 5: being the piece on social that's the positive part and
Speaker 5: not the negative part. And I think it's like super
Speaker 5: important for us in the car industry because like we
Speaker 5: shouldn't be the negative part. We should be the part
Speaker 5: that makes you excited to go build and inspire you
Speaker 5: to do stuff and that make you feel bad about
Speaker 5: yourself kind of thing.
Speaker 3: So I'm excited to see what comes in your guys'
Speaker 3: next chapter, your next era.
Speaker 2: We could talk forever.
Speaker 4: Yeah no, I know, thanks for thanks for having me