WEBVTT - Media, Tech and Gaming at Bloomberg Screentime

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<v Speaker 1>From Marhart where Innovation, Money and Power Collie in Silicon.

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<v Speaker 2>Valley, NBON. This is Bloomberg Technology with Caroline Hyde and

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<v Speaker 2>Ed loud Love.

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<v Speaker 3>Live from Los Angeles, California at Bloomberg screen Time.

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<v Speaker 4>I'm Caroline High and I Med Ludlow.

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<v Speaker 5>Coming up, we'll have full coverage from the event, covering

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<v Speaker 5>the intersections of Hollywood, Silicon Valley and beyond.

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<v Speaker 3>And look throughout the program, we're going to be hearing

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<v Speaker 3>from industry leaders Ari Emmanuel have Endeavored, Donna Langley of NBCUniversal,

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<v Speaker 3>Nora Meeli of EA, and so much more.

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<v Speaker 5>Screen Time gathers moguls, celebrities and entrepreneurs defining the next

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<v Speaker 5>phase of pop culture.

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<v Speaker 4>We'll discuss and debate the.

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<v Speaker 5>Future of cinema, the boom in streaming audio and video,

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<v Speaker 5>the latest sports and gaming sperience, is in the potential

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<v Speaker 5>impact of artificial intelligence, and much.

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<v Speaker 3>More, including of course, no what has been top of

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<v Speaker 3>mind for all investors, for all executives, indeed all citizens.

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<v Speaker 3>To add at large, we are thinking about the war

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<v Speaker 3>between Israel and Hamas. That's where the conversation started. One

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<v Speaker 3>of the most prominent Hollywood executives, Ari Emmanuel Endeva, and

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<v Speaker 3>TKO Group holding CEO himself Jewish. He sat down with

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<v Speaker 3>Bloomberg's Lukashaw.

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<v Speaker 6>He nominated a Minister of Homeland Security that didn't even

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<v Speaker 6>serve the mandatory military term required in all of Israel.

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<v Speaker 6>He nominated a second Minister of Defense who barely was

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<v Speaker 6>a soldier. He fired the minister who was a general

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<v Speaker 6>and had to bring him back because of public pressure.

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<v Speaker 6>He refused to meet with key military figures. He was

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<v Speaker 6>trying to change the Supreme Court because he had to

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<v Speaker 6>keep himself out of jail.

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<v Speaker 2>And this led to a vulnerability that is unprecedented.

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<v Speaker 6>And this would be like thirty thousand Americans dying in

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<v Speaker 6>nine to eleven. That's what happened in Israel. And I

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<v Speaker 6>just think it's time that we get rid of this man.

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<v Speaker 5>That was Ari Emmanuel Endevor Antikoco. I want to bring

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<v Speaker 5>in Bloomberg's Lucas Shaw, managing editor leading our screen time coverage.

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<v Speaker 5>You have put this event together, and my goodness, in

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<v Speaker 5>terms of an individual name, what a way to start.

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<v Speaker 5>I thought there was one rule in Hollywood you do

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<v Speaker 5>not go in public and talk about your biggest competitors,

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<v Speaker 5>and Ari Emmanuel did that and he had strong words

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<v Speaker 5>for CA in particularly explain that to us.

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<v Speaker 1>Yeah.

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<v Speaker 7>Look, Ari Emmanuel has never been shy about criticizing his competitors.

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<v Speaker 7>He's perhaps one of the few people who who doesn't

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<v Speaker 7>follow that rule. He as he does, went out of

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<v Speaker 7>his way to criticize them on two fronts. One was

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<v Speaker 7>specific to this lawsuit that's related to Harvey Weinstein and

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<v Speaker 7>assault and what CA may or may not have been

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<v Speaker 7>involved in with that. I'm not going to get into

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<v Speaker 7>specifics of it because it's a lawsuit and honestly I'm

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<v Speaker 7>not the expert. All I do know is that I'll

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<v Speaker 7>be asking in CA CEO Brian Lord about our's comments

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<v Speaker 7>later today. He did also, of course criticize the business

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<v Speaker 7>because he has taken a very different path from CAA.

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<v Speaker 7>He has built a media company off of a talent agency,

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<v Speaker 7>where a CA has really struck the talent representation, and

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<v Speaker 7>I think Ari prefers his choice, and.

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<v Speaker 3>Of course his choice being what they discuss of a

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<v Speaker 3>flywheel effect, this idea that they're able to make acquisitions,

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<v Speaker 3>able to build on particularly sports with media, and this

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<v Speaker 3>is why we want to go with the next piece

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<v Speaker 3>of well conversation you had yesterday just discussing the PGA

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<v Speaker 3>in particular.

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<v Speaker 8>Take a listen, we put in our bid, Yeah for

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<v Speaker 8>what for the PGA deal for a piece of the

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<v Speaker 8>tour or for the whole thing for the PGA.

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<v Speaker 7>Yeah no, a piece whole.

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<v Speaker 2>You can't. You can't buy the majority. Okay, thank you.

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<v Speaker 2>I would love to.

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<v Speaker 7>Now, on the sports rights front, a lot of this

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<v Speaker 7>is predicated on that market keep continuing to increase.

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<v Speaker 2>That has been.

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<v Speaker 7>Ballooning for a long long time, given what you're seeing

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<v Speaker 7>with the kind of continued collapse of TV.

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<v Speaker 2>The way that Okay, I'm not going to.

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<v Speaker 6>Interrupt you, Okay, n if you have a ten year

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<v Speaker 6>deal with linear television ten years, okay.

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<v Speaker 2>The linear business is not going there.

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<v Speaker 6>They've also made deals on digital. We did the same thing, ESPN,

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<v Speaker 6>ESPN Plus. On the USC side, wwe did Peacock Showtime

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<v Speaker 6>I mean, USA Network.

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<v Speaker 2>And Fox, which is whatever. So the linear business is

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<v Speaker 2>not going anywhere. The sports business.

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<v Speaker 6>Is moving and is going to figure itself out between

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<v Speaker 6>digital and linear. It's an unbelievably healthy market. They all

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<v Speaker 6>have to be in it.

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<v Speaker 2>They all want to be every single one of the.

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<v Speaker 6>Players want to be in it because of the audience

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<v Speaker 6>we have two assets in the sports businesses that don't

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<v Speaker 6>have our year long, don't have a season. I don't

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<v Speaker 6>believe prices are going down. You're going to figure out

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<v Speaker 6>the bifurcation of the rights and give things up, not

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<v Speaker 6>give things up.

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<v Speaker 7>How long do you think it is before Netflix actually

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<v Speaker 7>jumps into sports?

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<v Speaker 2>You know they're in sports right now. They just do

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<v Speaker 2>the shoulder programming. Yeah.

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<v Speaker 6>I think their point of view, and you'll last ted

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<v Speaker 6>tomorrow is we build up the We don't want to

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<v Speaker 6>be in the bidding of rights and then not have

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<v Speaker 6>any long tail.

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<v Speaker 2>So I'm not sure if they did bid on Formula

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<v Speaker 2>one and but Yespan got it.

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<v Speaker 6>So I think that was a smaller package, meaning smaller economics.

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<v Speaker 2>So we'll see that.

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<v Speaker 7>We've We've gone through all this time without talking about Hollywood,

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<v Speaker 7>So now I got to ask you about that Hollywood.

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<v Speaker 6>Yes, Oh wow, I was all I only studied about sports.

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<v Speaker 7>Yeah, I think you're you know you're talking about Do

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<v Speaker 7>you still consider yourself an agent?

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<v Speaker 2>Yeah, I'm in it. I'm an agent. Yeah.

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<v Speaker 6>I got Marty's movie coming out, Marius Scorsese's Yeah.

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<v Speaker 2>Yeah.

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<v Speaker 6>I just finished a pretty significant two significant deals at

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<v Speaker 6>Netflix for significant amount of money for two big.

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<v Speaker 2>Clients to share. I think they've got a with Tyler

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<v Speaker 2>Perry and David Ellison.

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<v Speaker 6>And yeah, I mean I'm I'm in it every day

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<v Speaker 6>with clients every day.

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<v Speaker 3>He's still an agent, he's still a deal maker, Lucas

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<v Speaker 3>and that was another interesting furrow of conversation for you. Ultimately,

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<v Speaker 3>UFC wwe coming together. This is why he's got a

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<v Speaker 3>new name. Tko CEO two.

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<v Speaker 7>Yeah, I would love to know if you could talk

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<v Speaker 7>to Ari Emmanuel in like the late nineties, early two

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<v Speaker 7>thousands and tell him he was eventually going to be

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<v Speaker 7>the king of combat sports. I don't know that he

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<v Speaker 7>would have believed that. I mean, he has clearly always

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<v Speaker 7>aspired two more. He doesn't want to just be an agent.

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<v Speaker 7>He wanted to build an empire, and he has acquired

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<v Speaker 7>like thirty forties.

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<v Speaker 4>The empire building continues.

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<v Speaker 5>That was what was amazing on stage, the little hints

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<v Speaker 5>he dropped about the rights deals, six bidders, talking about

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<v Speaker 5>raw and SmackDown. You know, he doesn't hesitate to say,

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<v Speaker 5>oh I got this, we're doing business.

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<v Speaker 2>Yeah.

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<v Speaker 7>Well look he's done it before.

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<v Speaker 2>With the UFC.

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<v Speaker 4>People doubted him.

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<v Speaker 7>They didn't think he'd find a deal, and he ended

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<v Speaker 7>up getting Disney to pay him off fortune and it

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<v Speaker 7>inflated the value of UFC by billions of dollars.

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<v Speaker 4>Can you go.

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<v Speaker 3>Into that element of trying to explain it feels like

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<v Speaker 3>to ant to investors what his business is all about?

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<v Speaker 4>He kept he tried.

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<v Speaker 3>Yeah, I think he's kind of turning to this idea

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<v Speaker 3>that is sort of he's misunderstood. Well, how do you

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<v Speaker 3>buy that?

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<v Speaker 2>Well, he's always had this problem.

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<v Speaker 7>Right when Endeavor first went public or tried to go public,

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<v Speaker 7>they called it off because people didn't know what they

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<v Speaker 7>were buying. They had half of UFC, but not the

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<v Speaker 7>whole thing. Then they had all these other things like

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<v Speaker 7>professional ball writing and the talent agency, and nobody really

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<v Speaker 7>knew how to value it. Yes, and it's still a

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<v Speaker 7>hangover for the stock because yes, they have TKO as

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<v Speaker 7>like simplified UFCWWE, but then they have all these other

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<v Speaker 7>assets in Endeavor, which owns a big piece of TKO.

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<v Speaker 7>And he has tried every time I've spoken with him

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<v Speaker 7>a lot of his media appearances to kind of convince

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<v Speaker 7>investors otherwise, and so far it just hasn't worked.

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<v Speaker 5>We had the charts off on the screen, right off

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<v Speaker 5>the share prices of each of those companies, and him

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<v Speaker 5>sort of turn over his shoulder and go, that's not right.

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<v Speaker 4>You know, it should be going in the other direction.

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<v Speaker 5>He is regarded still a super agent, and he actually

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<v Speaker 5>kind of gave some details about deals he's done recently,

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<v Speaker 5>four clients with Netflix.

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<v Speaker 4>I was surprised to hear that.

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<v Speaker 7>Well, the Tyler Perry one. I don't know if it

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<v Speaker 7>had been announced or not. That David Allison one has

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<v Speaker 7>been reported but not officially announced. I assume that he

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<v Speaker 7>was referring to this NFL project that that David Allison,

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<v Speaker 7>who is Larry Ellison's son and a big deal Hollywood producer,

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<v Speaker 7>is doing with Netflix. He obviously didn't get into the specifics,

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<v Speaker 7>but one of the great things about interviewing Ari is

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<v Speaker 7>that he's just a little more open and transparent than

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<v Speaker 7>most media executives.

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<v Speaker 3>Well, let's talk about some of the other media executive

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<v Speaker 3>You're gonna be speaking to you later on the day,

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<v Speaker 3>because I'm going to sure we got to tease out

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<v Speaker 3>some open and from all of them.

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<v Speaker 7>Have you got Yeah, we got ten surroundas to start

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<v Speaker 7>the day. Co CEO of Netflix said about ten Pacific.

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<v Speaker 7>Then we've got the CEO of YouTube, Neil Mohan. Later

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<v Speaker 7>in the day, we've got the kind of king of

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<v Speaker 7>K pop, Banksy Huck.

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<v Speaker 2>Let's see.

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<v Speaker 7>We got c's Brian Lord, who will probably respond to

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<v Speaker 7>what our Emmanuel said. We got Bill Simmons, the podcaster

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<v Speaker 7>Chris Jenner. It's going to be a great day.

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<v Speaker 3>It is going to be a really great day.

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<v Speaker 5>You know, we're framing screen time is where Silicon Valley

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<v Speaker 5>meets Hollywood, but that is completely true. Think about the

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<v Speaker 5>names that Lucas just reeled off, Netflix, YouTuber, property of Google, Alphabet.

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<v Speaker 5>This is really happening, as you know, spare a thought

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<v Speaker 5>for video games. How you know the billions of dollars

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<v Speaker 5>behind that industry, and we're gonna have some really good

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<v Speaker 5>conversations about that too.

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<v Speaker 3>Yeah, throughout this particular show, I also think cudos to

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<v Speaker 3>Lucas and Lucas Shawy, thank you for joining us on televisions.

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<v Speaker 3>Go scootle off to go and do some of those

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<v Speaker 3>key interviews. But I think what's really notable is the

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<v Speaker 3>amount of diversity that we've got here as well, women, men,

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<v Speaker 3>people of color, and I think that's going to be

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<v Speaker 3>a really thoughtful conversation with some of the key investors

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<v Speaker 3>that we're going to have on the show is ultimately,

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<v Speaker 3>how are you still thinking about diversity in Hollywood as well?

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<v Speaker 3>Live from Los Angeles, California and Bloomberg's screen Time, I'm

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<v Speaker 3>Caroline Hyde.

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<v Speaker 4>And Imed Ludlow.

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<v Speaker 5>Look, this is a massive industry we're about to talk about.

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<v Speaker 5>It's not the silver screen, it's video games, and what

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<v Speaker 5>a moment this industry has had this year. We're delighted

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<v Speaker 5>to be joined by EA Entertainment.

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<v Speaker 4>President Laura Meeli.

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<v Speaker 5>I worked out overnight that the first year I played

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<v Speaker 5>FIFA the globally recognized football or soccer game was in

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<v Speaker 5>two thousand and two.

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<v Speaker 4>Tierryon Ree was on the cover of that title.

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<v Speaker 2>Amazing.

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<v Speaker 5>The big development for you is you've renamed EAFC and

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<v Speaker 5>you've changed the deal with FIFA. That's well documented. It's

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<v Speaker 5>been about a week of full distribution. Can you give

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<v Speaker 5>us a sense of how that's gone. That was a

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<v Speaker 5>big change for a lot of fans.

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<v Speaker 9>Oh, it's a big change for all of us in

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<v Speaker 9>the industry. We're so optimistic about what this change means

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<v Speaker 9>for our future, and we certainly will talk more about

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<v Speaker 9>FC and our earnings call. But I will tell you

0:11:33.160 --> 0:11:36.280
<v Speaker 9>early reads from our players which matter the most, that

0:11:36.320 --> 0:11:40.320
<v Speaker 9>the sentiment is very high, engagements high, and they're incredibly

0:11:40.320 --> 0:11:42.360
<v Speaker 9>excited about the quality of the game. And this is

0:11:42.400 --> 0:11:44.680
<v Speaker 9>just an incredible moment for us to launch our own

0:11:44.720 --> 0:11:47.880
<v Speaker 9>brand MBA Sports Football Club FC around the world, and

0:11:47.880 --> 0:11:50.720
<v Speaker 9>so we are looking forward to another thirty years of

0:11:51.000 --> 0:11:53.280
<v Speaker 9>incredible game experience as we get to bring to players.

0:11:53.360 --> 0:11:54.240
<v Speaker 4>I just want to jump in out.

0:11:54.400 --> 0:11:59.120
<v Speaker 5>You know your job is the licensing the studios. Will

0:11:59.120 --> 0:12:02.560
<v Speaker 5>you have it to ever go back to FIFA, and

0:12:02.600 --> 0:12:04.400
<v Speaker 5>you know, the point was that they asked for too

0:12:04.480 --> 0:12:05.320
<v Speaker 5>much money, right.

0:12:06.080 --> 0:12:08.080
<v Speaker 9>What we saw was a great opportunity for us to

0:12:08.120 --> 0:12:11.719
<v Speaker 9>actually have more flexibility, more creativity. We have over three

0:12:11.800 --> 0:12:14.200
<v Speaker 9>hundred clubs in the game, so it allows us more

0:12:14.720 --> 0:12:17.320
<v Speaker 9>deeper partnerships with them. It allows us to have partnerships

0:12:17.320 --> 0:12:19.560
<v Speaker 9>with place with people like Nike, which is great for

0:12:19.600 --> 0:12:22.520
<v Speaker 9>our players, and we can also have more creative creator

0:12:22.559 --> 0:12:24.680
<v Speaker 9>tools for players in the game. So it's really a

0:12:24.720 --> 0:12:27.840
<v Speaker 9>significant opportunity for us to evolve and change the experience

0:12:28.400 --> 0:12:30.320
<v Speaker 9>and we will. FIFA is a great partner for us

0:12:30.360 --> 0:12:31.920
<v Speaker 9>and we had a great partnership together, so we will

0:12:31.960 --> 0:12:34.040
<v Speaker 9>we will look to potentially do World Cup partnerships in

0:12:34.040 --> 0:12:37.720
<v Speaker 9>the future as possible. So it's it's just a bigger future,

0:12:37.800 --> 0:12:39.400
<v Speaker 9>more expansive, is how we're thinking about it.

0:12:39.559 --> 0:12:42.840
<v Speaker 3>Let's talk about creative tools and the studios with which

0:12:42.880 --> 0:12:45.920
<v Speaker 3>in way they developed these games. Right now, the oxygen

0:12:46.080 --> 0:12:48.400
<v Speaker 3>is sucked out the room all around AI this year.

0:12:48.520 --> 0:12:50.280
<v Speaker 3>Is that something you've been leaning into thinking about the

0:12:50.360 --> 0:12:52.400
<v Speaker 3>way in which this is going to really supercharge the

0:12:52.400 --> 0:12:54.880
<v Speaker 3>way in which you can provide content? Right now?

0:12:55.240 --> 0:12:57.679
<v Speaker 9>AI is such an exciting topic, isn't it? For so

0:12:57.720 --> 0:13:00.320
<v Speaker 9>many companies, and particularly for gaming. And I would say,

0:13:00.640 --> 0:13:02.600
<v Speaker 9>and I just I also went back to the archives

0:13:02.640 --> 0:13:05.400
<v Speaker 9>and was thinking about AI for electronic arts. We're such

0:13:05.440 --> 0:13:08.559
<v Speaker 9>a native AI entertainment company. Back in nineteen eighty eight,

0:13:09.040 --> 0:13:12.040
<v Speaker 9>twenty two of the players and Madden were AI players,

0:13:12.080 --> 0:13:13.800
<v Speaker 9>and so we've always have been connected to it. But

0:13:13.840 --> 0:13:16.000
<v Speaker 9>this is certainly a new era and certainly a new

0:13:16.040 --> 0:13:18.800
<v Speaker 9>phase for AI, and we are thinking about it in

0:13:19.000 --> 0:13:21.600
<v Speaker 9>three ways. It's definitely going to optimize what we have

0:13:21.720 --> 0:13:24.400
<v Speaker 9>for tools and workflows and help our developers and players

0:13:24.480 --> 0:13:27.400
<v Speaker 9>create more better experiences. There's also going to be a

0:13:27.440 --> 0:13:31.360
<v Speaker 9>significant expansion, expander of content and frequency and how we

0:13:31.440 --> 0:13:34.439
<v Speaker 9>show up, and it can also be an incredibly transformative

0:13:34.559 --> 0:13:35.520
<v Speaker 9>with business models.

0:13:35.559 --> 0:13:36.240
<v Speaker 2>Our scale.

0:13:36.280 --> 0:13:38.839
<v Speaker 9>We have seven hundred million players in our network and

0:13:38.920 --> 0:13:42.040
<v Speaker 9>so the idea around moderating content for them and keeping

0:13:42.200 --> 0:13:44.240
<v Speaker 9>communities safe is going to be as going to plan

0:13:44.240 --> 0:13:47.320
<v Speaker 9>a meaningful role for us in that transformation in our scale.

0:13:47.559 --> 0:13:49.920
<v Speaker 3>Laura, what's interesting is going back in your rochives, you've

0:13:49.920 --> 0:13:52.559
<v Speaker 3>been at the business for twenty seven.

0:13:52.320 --> 0:13:53.440
<v Speaker 4>Years something like that.

0:13:53.480 --> 0:13:56.840
<v Speaker 3>I was very young, very young, but you've scaled. And

0:13:56.880 --> 0:13:59.480
<v Speaker 3>what's interesting is when you look at your titles, you've

0:13:59.520 --> 0:14:02.840
<v Speaker 3>been well highlighted. Is one of the most powerful women

0:14:02.920 --> 0:14:04.719
<v Speaker 3>in sports, so you're on the board of governors to

0:14:04.760 --> 0:14:07.480
<v Speaker 3>the British Film Institute. Like this shows the power of

0:14:07.520 --> 0:14:09.640
<v Speaker 3>gaming because it isn't just about gaming, it's IP and

0:14:09.679 --> 0:14:13.040
<v Speaker 3>it's very nature intern Yeah, tell us about the scale

0:14:13.080 --> 0:14:15.040
<v Speaker 3>of the industry. Does it go on notice sometimes do.

0:14:15.040 --> 0:14:18.640
<v Speaker 9>You think, oh gosh, perhaps, I mean gamers. There's three

0:14:18.640 --> 0:14:21.600
<v Speaker 9>point five billion gamers in the world, so they certainly

0:14:21.640 --> 0:14:23.640
<v Speaker 9>are noticing what we're creating. And it's the close to

0:14:23.640 --> 0:14:26.440
<v Speaker 9>a three hundred and fifty billion dollar industry, so it's significant.

0:14:27.000 --> 0:14:29.440
<v Speaker 9>And certainly outsizes some of the media, you know, the

0:14:29.640 --> 0:14:32.200
<v Speaker 9>movie and TV content for sure. But the thing I'm

0:14:32.240 --> 0:14:35.640
<v Speaker 9>most excited about is what gaming brings to culture and

0:14:35.680 --> 0:14:37.120
<v Speaker 9>what bring gaming rings to society.

0:14:37.320 --> 0:14:38.040
<v Speaker 2>So gaming is.

0:14:37.960 --> 0:14:41.440
<v Speaker 9>Certainly about play. People are creating, they have creative self

0:14:41.440 --> 0:14:44.400
<v Speaker 9>expression in our games, they're watching other people play games,

0:14:45.160 --> 0:14:48.040
<v Speaker 9>and most importantly, they're socially connecting around all of this.

0:14:48.360 --> 0:14:50.440
<v Speaker 9>And so it is a sizeable industry. A lot of

0:14:50.440 --> 0:14:53.680
<v Speaker 9>people play games. We are incredibly inspired by that, and

0:14:53.840 --> 0:14:55.920
<v Speaker 9>we have such a runway and so much growth ahead

0:14:55.960 --> 0:14:57.760
<v Speaker 9>of us. You think about gen Z gen also, they

0:14:57.760 --> 0:15:00.560
<v Speaker 9>have grown up like this is their number onement medium,

0:15:00.560 --> 0:15:02.560
<v Speaker 9>They're number one preferred choice. And so the idea that

0:15:02.560 --> 0:15:04.760
<v Speaker 9>that is that this is ahead of us, and that

0:15:04.840 --> 0:15:08.320
<v Speaker 9>they are just entering into market and then generations behind them.

0:15:08.600 --> 0:15:10.680
<v Speaker 9>I'm just optimistic about the growth ahead.

0:15:10.720 --> 0:15:15.520
<v Speaker 5>Still, the seismic shift in your industry is Microsoft's acquisition

0:15:15.560 --> 0:15:18.680
<v Speaker 5>of Activision. If it goes through as expected in the

0:15:18.720 --> 0:15:22.360
<v Speaker 5>Connect couple of weeks, where does that leave EA. You're

0:15:22.400 --> 0:15:25.000
<v Speaker 5>basically the biggest independent studio left.

0:15:25.640 --> 0:15:27.000
<v Speaker 4>So do you become a target?

0:15:27.240 --> 0:15:31.360
<v Speaker 5>Frankly hard question, but how do you stay competitive?

0:15:31.880 --> 0:15:32.040
<v Speaker 2>Well?

0:15:32.040 --> 0:15:35.160
<v Speaker 9>What an amazing deal, right, I mean, I believe you're

0:15:35.200 --> 0:15:37.720
<v Speaker 9>positive about it. I am positive about the deal. This

0:15:37.800 --> 0:15:40.960
<v Speaker 9>is this, this will look to be the largest technology

0:15:41.000 --> 0:15:43.080
<v Speaker 9>acquisition in US history. I believe you will know more

0:15:43.160 --> 0:15:45.080
<v Speaker 9>than I do about that. And it's and it's about

0:15:45.080 --> 0:15:47.040
<v Speaker 9>a gaming company, and so I just think it punctuates

0:15:47.040 --> 0:15:49.800
<v Speaker 9>the significance of gaming and the role that we play

0:15:49.840 --> 0:15:53.360
<v Speaker 9>in media and entertainment and technology. So I'm very optimistic

0:15:53.400 --> 0:15:56.640
<v Speaker 9>about what this all means as an expander of how

0:15:56.640 --> 0:15:59.440
<v Speaker 9>we're seeing and how we can partner and the significance

0:15:59.480 --> 0:16:02.800
<v Speaker 9>of gaming and culture in general. And for electronic arts.

0:16:02.840 --> 0:16:05.360
<v Speaker 9>We you know, we know that making games is hard.

0:16:05.360 --> 0:16:06.080
<v Speaker 3>Actually it's a very.

0:16:06.200 --> 0:16:10.120
<v Speaker 9>Very complicated, high form of media. A lot, yes, and

0:16:10.120 --> 0:16:11.440
<v Speaker 9>a lot of money, a lot of time, A lot

0:16:11.440 --> 0:16:14.160
<v Speaker 9>of companies have tried, and so yes, of course, I

0:16:14.160 --> 0:16:16.640
<v Speaker 9>would imagine that companies are interested in electronic arts because

0:16:16.680 --> 0:16:18.480
<v Speaker 9>what we do is very hard, and we are very

0:16:18.480 --> 0:16:21.040
<v Speaker 9>good at making good games, and so but I would

0:16:21.040 --> 0:16:23.800
<v Speaker 9>say that we're just mostly focused on our strategy, mostly

0:16:23.800 --> 0:16:26.400
<v Speaker 9>focused on the future and executing really well for the

0:16:26.400 --> 0:16:27.680
<v Speaker 9>growth plans that we have ahead.

0:16:28.360 --> 0:16:30.320
<v Speaker 3>It's so wonderful to have some time with you and

0:16:30.360 --> 0:16:32.800
<v Speaker 3>the work you've done in diversity and showing that it's

0:16:32.840 --> 0:16:35.240
<v Speaker 3>a diverse community that's building AA over there with you

0:16:35.320 --> 0:16:38.320
<v Speaker 3>as well. We really appreciate it. EA Entertainment President Laura Merely,

0:16:38.600 --> 0:16:40.920
<v Speaker 3>We thank you for a time so much more ahead

0:16:40.960 --> 0:16:44.280
<v Speaker 3>across the world of entertainment. You've got exclusive access right

0:16:44.320 --> 0:16:45.600
<v Speaker 3>now to Bloomberg screen Time.

0:17:01.360 --> 0:17:04.840
<v Speaker 5>Okay, live from Los Angeles, California, Bloomberg screen Time.

0:17:04.920 --> 0:17:08.680
<v Speaker 3>I'm Ed Ludlow, I'm Caroline Hyde and here at screen Time,

0:17:08.760 --> 0:17:12.560
<v Speaker 3>they've identified the ones to watch in the future of business,

0:17:12.640 --> 0:17:16.000
<v Speaker 3>the entertainment Hollywood fuses with gaming, and we're so pleased

0:17:16.000 --> 0:17:17.960
<v Speaker 3>to really dig into what the future of content is,

0:17:17.960 --> 0:17:20.640
<v Speaker 3>where you're making it, how you're consuming it. With Paige Elkington,

0:17:20.880 --> 0:17:23.600
<v Speaker 3>she's a content creator, she's a podcaster, and also she's

0:17:23.640 --> 0:17:27.440
<v Speaker 3>been featured as Bloomberg Business Weeks want to watch page Welcome, Hi,

0:17:27.560 --> 0:17:28.439
<v Speaker 3>thank you for having me.

0:17:28.600 --> 0:17:29.240
<v Speaker 4>How do we.

0:17:29.280 --> 0:17:31.439
<v Speaker 3>Describe what your role is?

0:17:31.520 --> 0:17:32.440
<v Speaker 4>Yeah, like, what's your job?

0:17:32.720 --> 0:17:36.040
<v Speaker 10>Yes, exactly. I am a very annoying multi hyphen it

0:17:36.320 --> 0:17:39.280
<v Speaker 10>that is very popular these days, but I have.

0:17:39.600 --> 0:17:41.840
<v Speaker 4>Multiple income streams.

0:17:41.880 --> 0:17:45.080
<v Speaker 10>But I make content mostly for brands to help sell

0:17:45.119 --> 0:17:48.520
<v Speaker 10>their products, and then I do traditional acting and podcasting

0:17:48.520 --> 0:17:49.359
<v Speaker 10>and writing as well.

0:17:49.440 --> 0:17:51.080
<v Speaker 3>And the reason brands come to you is because of

0:17:51.119 --> 0:17:52.879
<v Speaker 3>your reach, because of the impact you make in the

0:17:52.920 --> 0:17:55.119
<v Speaker 3>content you've produce across platforms. What do you make of

0:17:55.240 --> 0:17:57.600
<v Speaker 3>the content that you could be putting out? Where do

0:17:57.600 --> 0:18:01.080
<v Speaker 3>you align yourself? Is it TikTok is the sure about Instagram?

0:18:01.119 --> 0:18:03.040
<v Speaker 3>Do you still even go on x so?

0:18:03.720 --> 0:18:07.280
<v Speaker 10>I think TikTok is absolutely the future. I think in

0:18:07.400 --> 0:18:11.960
<v Speaker 10>terms of TikTok ads, the amount.

0:18:11.520 --> 0:18:15.000
<v Speaker 4>That you can go viral on TikTok.

0:18:15.000 --> 0:18:18.080
<v Speaker 9>Is so significant. I mean, I think if you.

0:18:18.040 --> 0:18:21.960
<v Speaker 10>Have a podcast and you have a particular SoundBite that

0:18:22.040 --> 0:18:25.119
<v Speaker 10>goes viral, you overnight now have this massive following that

0:18:25.160 --> 0:18:28.000
<v Speaker 10>you didn't have before. Or if there's a product, you're

0:18:28.040 --> 0:18:31.000
<v Speaker 10>being pushed a product by an ad by someone who's

0:18:31.040 --> 0:18:34.439
<v Speaker 10>authentically selling it to you in a relatable, sometimes like

0:18:34.440 --> 0:18:36.920
<v Speaker 10>comedic way, and I think people really relate.

0:18:36.640 --> 0:18:39.880
<v Speaker 3>To that, like I did with your video underwear.

0:18:39.600 --> 0:18:40.200
<v Speaker 4>Right on YouTube.

0:18:40.240 --> 0:18:41.920
<v Speaker 5>But here's the thing, So, after you were announced on

0:18:41.920 --> 0:18:43.719
<v Speaker 5>the Ones to Watch list, Caroline and I look at

0:18:43.720 --> 0:18:46.560
<v Speaker 5>where we can find you right everywhere? Frankly, yeah, x

0:18:46.560 --> 0:18:51.320
<v Speaker 5>the formerly known as Twitter YouTube TikTok So do you

0:18:51.359 --> 0:18:53.600
<v Speaker 5>make a piece for each one, or do you just say, Okay,

0:18:53.640 --> 0:18:55.680
<v Speaker 5>I'm gonna make a video and I'm just gonna send

0:18:55.720 --> 0:18:58.560
<v Speaker 5>it for far and wide, like it's very time consuming

0:18:58.840 --> 0:18:59.920
<v Speaker 5>and energy intensive.

0:19:00.160 --> 0:19:03.640
<v Speaker 10>Well, it depends on the client, So with different clients,

0:19:03.760 --> 0:19:05.800
<v Speaker 10>the scope of work is completely different. Maybe it's a

0:19:05.920 --> 0:19:09.160
<v Speaker 10>YouTube ad for one client, maybe for another client it's

0:19:09.240 --> 0:19:11.480
<v Speaker 10>UGC content, which is user generated content.

0:19:11.560 --> 0:19:12.960
<v Speaker 4>You have different numbers of followers on EAH.

0:19:13.160 --> 0:19:16.440
<v Speaker 10>Yes, yes, but sometimes they're pushing it just on their socials.

0:19:16.920 --> 0:19:20.000
<v Speaker 10>Sometimes I'm pushing it online. It really depends on the client,

0:19:20.200 --> 0:19:22.280
<v Speaker 10>what the deal is, how it's structured.

0:19:22.800 --> 0:19:26.360
<v Speaker 3>Ultimately, you embracing the world of osufficient intelligence to enhance.

0:19:26.040 --> 0:19:27.320
<v Speaker 2>The way in which you can produce content.

0:19:27.440 --> 0:19:32.439
<v Speaker 10>The only way I'm embracing artificial intelligence is through chat GPT.

0:19:32.600 --> 0:19:36.160
<v Speaker 10>I use it every day, mostly just to make pitch

0:19:36.240 --> 0:19:37.880
<v Speaker 10>decks for different brands.

0:19:39.240 --> 0:19:40.880
<v Speaker 9>And then sometimes for research.

0:19:40.920 --> 0:19:41.480
<v Speaker 4>But that's it.

0:19:41.920 --> 0:19:48.080
<v Speaker 3>How confident in the long term stability of the world

0:19:48.160 --> 0:19:50.040
<v Speaker 3>in which you work do you feel? How much you

0:19:50.040 --> 0:19:51.919
<v Speaker 3>think you continue to monetize in the way that you

0:19:51.920 --> 0:19:52.879
<v Speaker 3>currently monetize.

0:19:52.880 --> 0:19:53.639
<v Speaker 4>I think.

0:19:55.280 --> 0:19:57.160
<v Speaker 10>I feel very good about it, because I think that's

0:19:57.200 --> 0:19:57.760
<v Speaker 10>the way.

0:19:57.640 --> 0:19:58.399
<v Speaker 4>Things are moving.

0:19:58.480 --> 0:20:02.679
<v Speaker 10>I think we're moving away from traditional commercials and traditional advertising,

0:20:02.720 --> 0:20:07.200
<v Speaker 10>and we're moving more towards these kind of like micro

0:20:07.320 --> 0:20:13.639
<v Speaker 10>influencers and comedians all driving or working with brands to

0:20:13.840 --> 0:20:16.119
<v Speaker 10>sell products. Like I feel that that's the way marketing

0:20:16.200 --> 0:20:19.640
<v Speaker 10>is going and advertising is going. Like I buy more

0:20:19.680 --> 0:20:22.520
<v Speaker 10>things from TikTok ads and Instagram ads and YouTube ads

0:20:22.960 --> 0:20:25.600
<v Speaker 10>than I ever did from like commercials on television.

0:20:25.720 --> 0:20:27.960
<v Speaker 9>So I think it's a good lane to be in.

0:20:28.680 --> 0:20:31.159
<v Speaker 5>You have a good following but not massive, right, I

0:20:31.200 --> 0:20:32.840
<v Speaker 5>think it's fair to say, who do you look up to?

0:20:32.880 --> 0:20:34.760
<v Speaker 5>Who are the content creators you try and.

0:20:34.680 --> 0:20:40.040
<v Speaker 4>Model yourself after? Well, where is that the wrong strategy?

0:20:40.960 --> 0:20:41.199
<v Speaker 2>You know?

0:20:41.320 --> 0:20:43.399
<v Speaker 10>I kind of look to a lot of different people,

0:20:43.600 --> 0:20:45.000
<v Speaker 10>like podcasters.

0:20:45.400 --> 0:20:48.240
<v Speaker 11>I look up to people like Bobby Altoff.

0:20:48.400 --> 0:20:51.040
<v Speaker 10>She's like one of these people who blew up overnight,

0:20:51.080 --> 0:20:53.200
<v Speaker 10>And that's exactly what I was trying to say earlier.

0:20:53.720 --> 0:20:57.840
<v Speaker 10>She had one podcast episode with a very hilarious comedian

0:20:57.880 --> 0:21:00.320
<v Speaker 10>that blew up and her next guest was Drake.

0:21:00.600 --> 0:21:02.159
<v Speaker 4>But that's just because.

0:21:03.480 --> 0:21:07.680
<v Speaker 10>These little soundbites went viral on TikTok. So I look

0:21:07.760 --> 0:21:09.800
<v Speaker 10>up to people like that who take really interesting angles

0:21:09.840 --> 0:21:10.920
<v Speaker 10>with their podcasting.

0:21:11.600 --> 0:21:14.359
<v Speaker 5>Thanks to Paige el Kington Content create a podcast straight

0:21:14.400 --> 0:21:16.440
<v Speaker 5>from the ones to watch lists to our studio here

0:21:16.440 --> 0:21:17.000
<v Speaker 5>in Hollywood.

0:21:26.560 --> 0:21:29.080
<v Speaker 3>We are live from Los Angeles, California, and right here

0:21:29.119 --> 0:21:31.280
<v Speaker 3>at Bloomberg screen Time. I'm Caroline Hyde and.

0:21:31.200 --> 0:21:35.520
<v Speaker 5>I'm Ed Ludlow and look in the background, writers strike done,

0:21:35.600 --> 0:21:38.480
<v Speaker 5>Actor strike continues. This is a really exciting fun event,

0:21:38.560 --> 0:21:40.920
<v Speaker 5>but very serious discussion happening on the ground as well.

0:21:41.160 --> 0:21:44.159
<v Speaker 3>Yeah, exactly about how the allocation of capital is currently

0:21:44.160 --> 0:21:48.000
<v Speaker 3>distributed around Hollywood and in fact how content is produced

0:21:48.040 --> 0:21:51.440
<v Speaker 3>as well. Where winning formula. The perfect guest yesterday was

0:21:51.440 --> 0:21:53.760
<v Speaker 3>gone A Langley, which is chief content officer over at

0:21:53.840 --> 0:21:56.920
<v Speaker 3>NBC Universal and boy who she had some winners this year.

0:21:56.960 --> 0:21:57.840
<v Speaker 2>Here's what she had to say.

0:21:58.600 --> 0:22:03.560
<v Speaker 1>The big picture is it has never been more I

0:22:03.560 --> 0:22:05.840
<v Speaker 1>would say volatile. I mean it has, but you know,

0:22:05.920 --> 0:22:09.359
<v Speaker 1>it continues to be volatile. But like you said, we

0:22:09.440 --> 0:22:13.120
<v Speaker 1>did see real signs of life this summer. So generally speaking,

0:22:14.720 --> 0:22:19.400
<v Speaker 1>box office is down globally around twenty percent to twenty nineteen,

0:22:19.480 --> 0:22:22.680
<v Speaker 1>so pre pandemic levels, but this summer it was five

0:22:22.720 --> 0:22:26.960
<v Speaker 1>percent down right, So it would suggest that even though

0:22:26.960 --> 0:22:29.080
<v Speaker 1>there were winners and losers of this summer, and obviously

0:22:29.119 --> 0:22:32.320
<v Speaker 1>we had the two big juggernauts with Bobby and Oppenheimer.

0:22:33.520 --> 0:22:36.720
<v Speaker 1>You know, movie going begets movie going, right, So when

0:22:36.960 --> 0:22:41.080
<v Speaker 1>there's a good a season filled with you know, good

0:22:41.240 --> 0:22:44.200
<v Speaker 1>movies that people want to see, you know, I was

0:22:44.520 --> 0:22:47.760
<v Speaker 1>pretty I was made to feel pretty optimistic about what

0:22:47.400 --> 0:22:48.960
<v Speaker 1>we saw in the summer.

0:22:49.600 --> 0:22:52.840
<v Speaker 7>What you mentioned Oppenheimer, we can talk about Barbielo.

0:22:52.920 --> 0:22:53.919
<v Speaker 2>That's not one of your movies.

0:22:53.960 --> 0:22:57.240
<v Speaker 7>Your two big movies of the year were Mario and Oppenheimer.

0:22:57.280 --> 0:23:00.440
<v Speaker 7>Which of those was a bigger surprise to you?

0:23:01.880 --> 0:23:04.720
<v Speaker 1>I think probably Oppenheimer, you know, I mean an R

0:23:04.840 --> 0:23:10.280
<v Speaker 1>rated film with that subject master and you know, at

0:23:10.320 --> 0:23:13.640
<v Speaker 1>the at the at the running time, and I wasn't

0:23:13.640 --> 0:23:16.840
<v Speaker 1>surprised that it was successful, right, I mean, it's Christopher Nolan.

0:23:17.000 --> 0:23:19.919
<v Speaker 1>We know that he is a singular filmmaker who audiences

0:23:20.000 --> 0:23:23.560
<v Speaker 1>globally really want to go see. But I was really

0:23:23.600 --> 0:23:27.320
<v Speaker 1>surprised at at the sort of the breadth of the audience.

0:23:27.359 --> 0:23:31.160
<v Speaker 1>The demographic its skewed from you know, from young from

0:23:31.280 --> 0:23:33.840
<v Speaker 1>you know, young kids to not young kids, but teenagers

0:23:34.200 --> 0:23:36.360
<v Speaker 1>all the way up to you know, an older audience.

0:23:36.960 --> 0:23:39.280
<v Speaker 1>So it was it was pretty surprising.

0:23:39.800 --> 0:23:43.320
<v Speaker 7>You use the word singular to describe Christopher Nolan. I'm

0:23:43.359 --> 0:23:47.200
<v Speaker 7>wondering because in conversations I've had, at least in the

0:23:47.240 --> 0:23:50.240
<v Speaker 7>last few few weeks a few months, there seem to

0:23:50.240 --> 0:23:53.320
<v Speaker 7>be some people who are drawing conclusions from Oppenheimer seeing

0:23:53.359 --> 0:23:55.240
<v Speaker 7>that as a really good sign, say for the Martin

0:23:55.240 --> 0:23:58.000
<v Speaker 7>Scorsese movie that's about to open, or other very long,

0:23:58.080 --> 0:24:01.640
<v Speaker 7>big dramas. Do you do you feel like the success

0:24:01.640 --> 0:24:04.600
<v Speaker 7>of Oppenheimer says anything about the business or is it

0:24:04.600 --> 0:24:07.359
<v Speaker 7>the case that Chris Nolan is just a filmmaker. Like

0:24:07.440 --> 0:24:09.440
<v Speaker 7>from where I'm coming from, at least Chris Nolan and

0:24:09.480 --> 0:24:11.719
<v Speaker 7>Quentin Tarantino seem like two filmmakers where if they make

0:24:11.760 --> 0:24:14.240
<v Speaker 7>a movie, they're like a brand, right, even if they're original,

0:24:14.400 --> 0:24:15.880
<v Speaker 7>people will show up to see them.

0:24:17.040 --> 0:24:19.200
<v Speaker 2>So I'm not sure if you get what I'm saying.

0:24:19.200 --> 0:24:22.520
<v Speaker 7>I'm not sure if that means anything for even a

0:24:22.600 --> 0:24:26.040
<v Speaker 7>Martin Scorsese because his movies their performance have been less consistent.

0:24:26.280 --> 0:24:29.080
<v Speaker 1>Yeah, I think, you know, I think in the case

0:24:29.119 --> 0:24:32.040
<v Speaker 1>of Christopher Nolan, he makes films for the big screen

0:24:32.720 --> 0:24:35.119
<v Speaker 1>and really for the big screen only. Of course, you

0:24:35.160 --> 0:24:37.760
<v Speaker 1>can watch a Christopher Nolan movie at home and eventually

0:24:37.800 --> 0:24:41.639
<v Speaker 1>you'll be able to do that. But you know, he he,

0:24:41.760 --> 0:24:44.879
<v Speaker 1>I mean everything he does, from choosing on Imax to

0:24:45.520 --> 0:24:49.320
<v Speaker 1>you know, to seventy millimeter to the way that you know,

0:24:49.480 --> 0:24:53.920
<v Speaker 1>he really encouraged his films, encourage audiences to experience his

0:24:54.040 --> 0:24:57.560
<v Speaker 1>films on imax screens and in the large format. I

0:24:57.680 --> 0:25:01.400
<v Speaker 1>think it all speaks to again I use that word,

0:25:01.440 --> 0:25:04.760
<v Speaker 1>a sort of singular cinematic experience. You know what you're

0:25:04.760 --> 0:25:07.520
<v Speaker 1>going to get, not subject matter wise, but you know

0:25:07.560 --> 0:25:10.760
<v Speaker 1>you're going to get a very fulfilling experience at the

0:25:10.840 --> 0:25:16.680
<v Speaker 1>movie theater and sort of quite frankly value value for

0:25:16.760 --> 0:25:17.120
<v Speaker 1>your money.

0:25:20.200 --> 0:25:20.879
<v Speaker 4>I mean, you've just.

0:25:20.960 --> 0:25:24.880
<v Speaker 5>Heard from a power player in the world of entertainment

0:25:24.920 --> 0:25:27.639
<v Speaker 5>and Dame no less than Okay, And what struck me

0:25:27.880 --> 0:25:30.440
<v Speaker 5>was the very simple message about what's happening with the

0:25:30.480 --> 0:25:33.000
<v Speaker 5>actors strike right now. There is a risk that next

0:25:33.080 --> 0:25:37.159
<v Speaker 5>summer there are no movies, no films at the box office,

0:25:37.240 --> 0:25:39.360
<v Speaker 5>and that is a big concern for them, and that's

0:25:39.600 --> 0:25:43.360
<v Speaker 5>the impetus to get something done on these strikes.

0:25:43.640 --> 0:25:47.960
<v Speaker 3>Yeah, and ultimately protecting and reevaluating how money is allocated,

0:25:48.080 --> 0:25:50.199
<v Speaker 3>how you protect them from the future innovations that come

0:25:50.240 --> 0:25:53.800
<v Speaker 3>in the world of entertainment, sports, AI of course being.

0:25:53.720 --> 0:25:56.840
<v Speaker 5>To the mind, and the consensus that Oppenheimer was a

0:25:57.119 --> 0:25:58.560
<v Speaker 5>huge surprise hit.

0:25:58.840 --> 0:26:01.880
<v Speaker 4>I thought that was really interesting. Let's keep the conversation going.

0:26:02.000 --> 0:26:04.800
<v Speaker 5>Joining us now here in Hollywood, Cherie Clark Suarez of

0:26:04.840 --> 0:26:09.199
<v Speaker 5>Harbaview Equity Partners and investor in intellectual property essentially right.

0:26:09.240 --> 0:26:11.560
<v Speaker 5>I know you have an emphasis on music. Your firm

0:26:11.640 --> 0:26:13.320
<v Speaker 5>looks across the entertainment space.

0:26:13.960 --> 0:26:16.359
<v Speaker 4>What's business like for you at the moment. It's a

0:26:16.440 --> 0:26:17.040
<v Speaker 4>fight out there.

0:26:17.160 --> 0:26:19.200
<v Speaker 11>It's a fight out there. It's so good to be

0:26:19.280 --> 0:26:23.520
<v Speaker 11>here with you guys. You know, business is great. We've

0:26:23.600 --> 0:26:26.680
<v Speaker 11>got a lot of opportunities in the landscape to really

0:26:26.760 --> 0:26:30.800
<v Speaker 11>be thinking through how we can be supportive of creators

0:26:31.440 --> 0:26:35.080
<v Speaker 11>with capital, to really support kind of what their next

0:26:35.119 --> 0:26:37.520
<v Speaker 11>phase of their life cycle looks like. In particular, you know,

0:26:37.720 --> 0:26:42.240
<v Speaker 11>after the summer of strikes and you know, obviously looking

0:26:42.400 --> 0:26:46.200
<v Speaker 11>to see some resolve with respect to the actors strike,

0:26:46.359 --> 0:26:49.359
<v Speaker 11>you're seeing a lot of creators start thinking about how

0:26:49.400 --> 0:26:53.000
<v Speaker 11>they can engage with capital partners differently, and so we're

0:26:53.080 --> 0:26:55.320
<v Speaker 11>excited about all of those opportunities. We spend a lot

0:26:55.320 --> 0:26:56.840
<v Speaker 11>of our time in music. We buy a lot of

0:26:56.960 --> 0:27:01.440
<v Speaker 11>music related cashlows and IP. Yeah, because we believe in

0:27:01.560 --> 0:27:05.560
<v Speaker 11>how non correlated it is and how perpetual the asset

0:27:05.680 --> 0:27:08.520
<v Speaker 11>is and how important it is to the human condition.

0:27:09.520 --> 0:27:12.280
<v Speaker 3>Can you push us forward in terms of what income

0:27:12.400 --> 0:27:15.840
<v Speaker 3>revenue stream looks like for you? You've built businesses for

0:27:15.960 --> 0:27:18.840
<v Speaker 3>Morgan Stani for ge in terms of allocating capital, this

0:27:19.000 --> 0:27:21.159
<v Speaker 3>is your second time building your own business. Yeah, what

0:27:21.960 --> 0:27:23.720
<v Speaker 3>is the monetization value in music?

0:27:23.800 --> 0:27:23.960
<v Speaker 4>Right?

0:27:24.080 --> 0:27:24.280
<v Speaker 5>Yeah?

0:27:24.400 --> 0:27:26.400
<v Speaker 11>So music rights? I mean, I think you know we're

0:27:26.400 --> 0:27:28.679
<v Speaker 11>here a Boomberg screen time and we're talking a lot

0:27:28.720 --> 0:27:32.640
<v Speaker 11>about how technology is really empowered, how consumers can really

0:27:32.720 --> 0:27:35.399
<v Speaker 11>pull content and the content they're really interested in, and

0:27:35.480 --> 0:27:39.000
<v Speaker 11>so that's really allowed for obviously streaming, and how streaming

0:27:39.080 --> 0:27:42.200
<v Speaker 11>has really democratized how consumers can engage and the music

0:27:42.240 --> 0:27:45.320
<v Speaker 11>space has really been a big pull through. But certainly

0:27:45.400 --> 0:27:47.400
<v Speaker 11>what you're also seeing, which I think you're seeing also

0:27:47.560 --> 0:27:50.520
<v Speaker 11>across the media space as well as you're seeing that

0:27:50.920 --> 0:27:54.960
<v Speaker 11>you know, highly engaged, diverse audiences can now tell you

0:27:55.040 --> 0:27:57.240
<v Speaker 11>where they want to spend their time. We're fortunate in

0:27:57.320 --> 0:27:59.359
<v Speaker 11>our portfolio to have the Song of the Summer, a

0:27:59.560 --> 0:28:02.960
<v Speaker 11>bios by es Laban Armado and Festolfool Luma, And that's

0:28:03.080 --> 0:28:07.440
<v Speaker 11>largely because we see real value in deep engage audiences

0:28:07.640 --> 0:28:10.080
<v Speaker 11>and we try to really and find ways to invest

0:28:10.160 --> 0:28:13.080
<v Speaker 11>behind them. And as you do that, you can participate

0:28:13.160 --> 0:28:16.000
<v Speaker 11>in the overall economy of how music is engaged. We're

0:28:16.040 --> 0:28:17.080
<v Speaker 11>listening to music right.

0:28:17.000 --> 0:28:19.400
<v Speaker 5>Now, actual though, that's crazy, Like I get the strategy

0:28:19.520 --> 0:28:21.680
<v Speaker 5>get in early. Yeah, the talent before one of the

0:28:21.720 --> 0:28:24.520
<v Speaker 5>big players comes in. That you think about when you're

0:28:24.560 --> 0:28:28.120
<v Speaker 5>scrolling through Instagram reels or TikTok. You have these people

0:28:28.200 --> 0:28:32.719
<v Speaker 5>posting their own content, incredible talent vocally or as musicians

0:28:33.119 --> 0:28:35.800
<v Speaker 5>about how people watch music as a video on YouTube.

0:28:36.240 --> 0:28:38.920
<v Speaker 4>How do you play that in that market? Yeah?

0:28:38.960 --> 0:28:40.760
<v Speaker 11>I think for us in terms of playing that market

0:28:40.920 --> 0:28:43.760
<v Speaker 11>because we are so connected to the original IP and

0:28:43.800 --> 0:28:46.960
<v Speaker 11>owning the original IP wherever it's used, however it's engaged,

0:28:47.240 --> 0:28:50.560
<v Speaker 11>it's places where it's a monetization event that allows for

0:28:51.120 --> 0:28:54.239
<v Speaker 11>our investors to benefit from that monetization. So whether it's

0:28:54.280 --> 0:28:57.800
<v Speaker 11>TikTok all the way through to YouTube, to Spotify, to

0:28:57.880 --> 0:29:01.600
<v Speaker 11>Apple Music, to watching things in that and formats, those

0:29:01.640 --> 0:29:04.720
<v Speaker 11>are all places that create value for the underlying IP

0:29:04.880 --> 0:29:05.280
<v Speaker 11>that we own.

0:29:05.680 --> 0:29:08.400
<v Speaker 3>Who are your investors and how are they changing this

0:29:08.520 --> 0:29:09.440
<v Speaker 3>economic landscape.

0:29:09.720 --> 0:29:11.640
<v Speaker 11>Yeah, so our investors, you know, we're a private equity

0:29:11.640 --> 0:29:15.480
<v Speaker 11>and asset management firm. Our investors are very traditional investors

0:29:15.520 --> 0:29:17.640
<v Speaker 11>that you would see in any other private equity and

0:29:17.640 --> 0:29:22.800
<v Speaker 11>asset management firm. So pension funds, endowments, foundations, large scale

0:29:22.840 --> 0:29:24.960
<v Speaker 11>partners that we have a very strong partnership with. The

0:29:25.360 --> 0:29:28.240
<v Speaker 11>team at Apollo is a big partner of ours as well.

0:29:28.360 --> 0:29:30.520
<v Speaker 11>So we have a number of different investors that are

0:29:30.560 --> 0:29:33.000
<v Speaker 11>very traditional, but mostly we work on the behalf of

0:29:33.480 --> 0:29:35.640
<v Speaker 11>people who are looking to live their life and dignity

0:29:35.680 --> 0:29:38.680
<v Speaker 11>and retirement. So for pension holders, for foundations doing really

0:29:38.720 --> 0:29:40.480
<v Speaker 11>amazing work. We're really proud of a lot of the

0:29:40.560 --> 0:29:42.880
<v Speaker 11>foundations that we have as part of our investing group.

0:29:43.240 --> 0:29:45.320
<v Speaker 5>I think it would be remissive us to not bring

0:29:45.440 --> 0:29:48.440
<v Speaker 5>up the story of the year for many Taylor Swift.

0:29:48.720 --> 0:29:53.160
<v Speaker 4>Yeah, but part of that story seriously has been music rights.

0:29:53.280 --> 0:29:55.560
<v Speaker 4>And yeah, you know, the idea of music rights.

0:29:55.600 --> 0:29:57.600
<v Speaker 5>And I wonder what the trickle down or the ripple

0:29:57.640 --> 0:30:01.680
<v Speaker 5>effect of the negotiations right with the have for you down,

0:30:01.800 --> 0:30:03.600
<v Speaker 5>you know, lower down at the earliest stage.

0:30:04.000 --> 0:30:05.960
<v Speaker 11>Yeah, so I think you know, listen, it is the

0:30:06.000 --> 0:30:09.280
<v Speaker 11>summer of of it is the fem summer between Beyonce,

0:30:10.040 --> 0:30:13.719
<v Speaker 11>Taylor Swift, Barbie Beyonce breaking records in terms of com

0:30:13.880 --> 0:30:18.760
<v Speaker 11>score and for audience engagement of at her tour globally,

0:30:19.400 --> 0:30:22.080
<v Speaker 11>it has been a really great summer to really show

0:30:22.280 --> 0:30:25.120
<v Speaker 11>and showcase the power of the the w the female

0:30:25.160 --> 0:30:29.160
<v Speaker 11>economy with respect to music but also with respect to

0:30:29.240 --> 0:30:32.160
<v Speaker 11>content right and so for us, you know, we see

0:30:32.240 --> 0:30:34.800
<v Speaker 11>those trends, we've been seeing them, we've been investing behind them,

0:30:34.840 --> 0:30:37.200
<v Speaker 11>we continue to look to invest behind them, and we're

0:30:37.240 --> 0:30:41.360
<v Speaker 11>really excited about continuing to to to invest behind those themes.

0:30:41.400 --> 0:30:43.320
<v Speaker 11>So from the top of the funnel all the way

0:30:43.360 --> 0:30:46.240
<v Speaker 11>down to owners of IP like us, we participate in

0:30:46.320 --> 0:30:49.200
<v Speaker 11>that that we have songs in our portfolio that were

0:30:49.280 --> 0:30:52.080
<v Speaker 11>participate that we're part of the Barbie MUV soundtrack, all

0:30:52.080 --> 0:30:54.960
<v Speaker 11>the way to writers who've written with people like Beyonce

0:30:55.360 --> 0:30:56.320
<v Speaker 11>as well as writers.

0:30:56.120 --> 0:30:57.600
<v Speaker 4>Who've written with people like Taylor Swift.

0:30:57.680 --> 0:31:00.680
<v Speaker 11>So so we get to benefit by being a part

0:31:00.680 --> 0:31:03.320
<v Speaker 11>of that broader ecosystem and how much engagement the fans

0:31:03.360 --> 0:31:03.840
<v Speaker 11>have around it.

0:31:04.200 --> 0:31:06.400
<v Speaker 3>Cheri's is great to have some time with you. The equities,

0:31:06.480 --> 0:31:08.920
<v Speaker 3>Thank you, thank you, you come back on the show,

0:31:09.000 --> 0:31:11.719
<v Speaker 3>Charise Clark Suarez. Of course half of you equity partners

0:31:11.800 --> 0:31:14.720
<v Speaker 3>right here in Los Angeles. Coming up, we're going to

0:31:14.760 --> 0:31:18.440
<v Speaker 3>talk about like the intersection and media of entertainment with

0:31:18.640 --> 0:31:21.640
<v Speaker 3>the VC industry too, and their team partner, Lizzie Francis

0:31:21.720 --> 0:31:22.600
<v Speaker 3>is going to be joining.

0:31:22.400 --> 0:31:25.640
<v Speaker 4>Us YEP live from Hollywood. Where the money is coming from.

0:31:26.120 --> 0:31:26.920
<v Speaker 4>This is Bloomberg.

0:31:46.200 --> 0:31:48.960
<v Speaker 3>We are live from Los Angeles, California, at Bloomberg screen Time.

0:31:49.120 --> 0:31:51.000
<v Speaker 4>I'm Caroline Hyde and I'm at Lovelock.

0:31:51.280 --> 0:31:53.680
<v Speaker 3>And meanwhile, we're taking a look at how the money

0:31:53.840 --> 0:31:56.080
<v Speaker 3>is flowing into this industry ultimately, whether it be in

0:31:56.120 --> 0:31:58.640
<v Speaker 3>public markets, also whether it be in private markets, entertainment,

0:31:58.720 --> 0:32:01.760
<v Speaker 3>content creation, all of that is now in our conversation

0:32:01.880 --> 0:32:04.200
<v Speaker 3>around VC Spotlight. We're going to be bringing in Lizzie

0:32:04.200 --> 0:32:06.640
<v Speaker 3>France's partner and head of operations over at M thirteen

0:32:07.000 --> 0:32:09.520
<v Speaker 3>has nine hundred million dollars in asset under management. You're

0:32:09.520 --> 0:32:13.640
<v Speaker 3>an operator, of course, other Starlight names go for example,

0:32:13.880 --> 0:32:15.760
<v Speaker 3>and I think that's what distinguishes M thirteen is that

0:32:15.880 --> 0:32:18.840
<v Speaker 3>it is an offering of operations and expertise, not just

0:32:19.000 --> 0:32:22.560
<v Speaker 3>the money of allocation, but talk about allocated money right now,

0:32:22.600 --> 0:32:24.960
<v Speaker 3>because it feels like only if you're AI related are

0:32:24.960 --> 0:32:25.640
<v Speaker 3>you getting.

0:32:25.360 --> 0:32:27.800
<v Speaker 12>Any Yeah, thank you men, Caroline so much for having

0:32:27.840 --> 0:32:30.240
<v Speaker 12>me today. I mean, it's hard to believe. A year

0:32:30.320 --> 0:32:34.080
<v Speaker 12>ago Open Ai released chat GPT and in that year

0:32:34.320 --> 0:32:38.320
<v Speaker 12>we have just seen unbelievable proliferation of AI related businesses.

0:32:38.480 --> 0:32:42.040
<v Speaker 12>So it's remarkable one out of four startup dollars is

0:32:42.160 --> 0:32:44.160
<v Speaker 12>now going to an AI related business.

0:32:44.560 --> 0:32:46.560
<v Speaker 5>I also like to jump in and say, you guys,

0:32:46.720 --> 0:32:48.640
<v Speaker 5>you have fun three now, which is wonder million, but

0:32:48.720 --> 0:32:50.320
<v Speaker 5>that's what you're investing out of and you.

0:32:50.400 --> 0:32:53.320
<v Speaker 4>Like lead all these rounds. Why why is it important

0:32:53.360 --> 0:32:53.920
<v Speaker 4>to lead around?

0:32:54.160 --> 0:32:55.920
<v Speaker 5>Is it because everyone's having a bit of a scrap

0:32:56.240 --> 0:32:58.800
<v Speaker 5>to get involved in whatever startups available.

0:32:58.920 --> 0:33:01.080
<v Speaker 12>Yeah, it's such a great question. You know, at M thirteen,

0:33:01.200 --> 0:33:03.920
<v Speaker 12>we're really more than capital. We like to go beyond

0:33:03.960 --> 0:33:05.960
<v Speaker 12>capital in every way with our founders who are truly

0:33:06.000 --> 0:33:09.440
<v Speaker 12>exceptional and are building really exceptional businesses. But the problem

0:33:09.520 --> 0:33:12.920
<v Speaker 12>is at the early stage they're expected to be absolutely everything.

0:33:13.320 --> 0:33:15.800
<v Speaker 12>So if we lead the round in these exceptional businesses,

0:33:15.880 --> 0:33:18.320
<v Speaker 12>we get to really partner with them and help them

0:33:18.360 --> 0:33:20.680
<v Speaker 12>every day on the things and challenges that will help

0:33:20.720 --> 0:33:24.600
<v Speaker 12>them actually grow. Their businesses from a very early stage. So,

0:33:24.880 --> 0:33:28.520
<v Speaker 12>for instance, we've recently led around in care Gnostics, which

0:33:28.600 --> 0:33:34.280
<v Speaker 12>is the healthcare platform that actually diagnoses and diagnoses with

0:33:34.520 --> 0:33:38.040
<v Speaker 12>powered by AI, health conditions that people might have. So

0:33:38.200 --> 0:33:42.160
<v Speaker 12>think chronic conditions like kidney or astha. So now imagine

0:33:42.200 --> 0:33:46.920
<v Speaker 12>you have this incredible platform powered by AI and it's

0:33:47.000 --> 0:33:51.040
<v Speaker 12>actually giving clinicians the ability to work with their patients

0:33:51.080 --> 0:33:54.440
<v Speaker 12>and get them preventative care ahead of time. And so

0:33:54.680 --> 0:33:57.080
<v Speaker 12>when we partner with someone like that, we want to

0:33:57.160 --> 0:34:01.040
<v Speaker 12>be alongside them because they are having real insformational outcomes

0:34:01.120 --> 0:34:03.720
<v Speaker 12>happen in the world today. With humans, we want to

0:34:03.760 --> 0:34:06.200
<v Speaker 12>be there every step of the way through their journey.

0:34:06.560 --> 0:34:09.880
<v Speaker 3>What's interesting though, is there's the optimism how AI can

0:34:09.960 --> 0:34:12.560
<v Speaker 3>help with healthcare. There's the fear how AI is going

0:34:12.600 --> 0:34:14.480
<v Speaker 3>to disrupt industries are the one we sit in right now.

0:34:14.600 --> 0:34:16.840
<v Speaker 3>The fact that actors are still on strike, fat the

0:34:16.920 --> 0:34:19.040
<v Speaker 3>rights are just coming back, and a lot of that

0:34:19.160 --> 0:34:21.960
<v Speaker 3>has been about ultificient intelligence and how they protect themselves.

0:34:22.080 --> 0:34:24.520
<v Speaker 3>How are you seeing allocation money to AI that is

0:34:24.719 --> 0:34:25.640
<v Speaker 3>disrupting content.

0:34:26.080 --> 0:34:28.080
<v Speaker 12>Yeah, it's a great question, Caroline, and actually I think

0:34:28.080 --> 0:34:31.360
<v Speaker 12>it's similar across all industries. Be it healthcare or work

0:34:31.560 --> 0:34:34.400
<v Speaker 12>or even media. I mean even this summer Runway had

0:34:34.400 --> 0:34:37.560
<v Speaker 12>a pretty monster serious c and they are creating creator

0:34:37.640 --> 0:34:42.320
<v Speaker 12>tools to actually help creators produce content more quickly. So

0:34:42.520 --> 0:34:44.959
<v Speaker 12>I think there's lots of ways that AI can be used.

0:34:45.600 --> 0:34:48.000
<v Speaker 12>I think there's two key areas that M thirteen is

0:34:48.080 --> 0:34:52.600
<v Speaker 12>particularly interested in that's driving this proliferation of venture dollars

0:34:52.680 --> 0:34:55.080
<v Speaker 12>into this space. The first is the ability to crunch

0:34:55.239 --> 0:34:58.160
<v Speaker 12>data you know it rapid pays and build these really

0:34:58.360 --> 0:35:02.320
<v Speaker 12>remarkable business models that can transform businesses. And the second

0:35:02.400 --> 0:35:06.640
<v Speaker 12>is in productivity, right, so removing these manual tasks or

0:35:07.080 --> 0:35:09.960
<v Speaker 12>speeding up processes like in media, which is how can

0:35:10.040 --> 0:35:13.520
<v Speaker 12>I distribute content quickly? How am I able to check

0:35:13.560 --> 0:35:15.360
<v Speaker 12>for copyright infringement at.

0:35:15.320 --> 0:35:16.920
<v Speaker 4>Scale in a global market?

0:35:17.160 --> 0:35:20.080
<v Speaker 12>I mean, these are really wonderful applications that AI can

0:35:20.160 --> 0:35:24.360
<v Speaker 12>drive innovation in. We actually are really excited. We just

0:35:24.520 --> 0:35:28.040
<v Speaker 12>let around in a company called Polymorphic, which is a

0:35:28.560 --> 0:35:33.400
<v Speaker 12>SaaS powered by AI constituency service. And that's a mouthful,

0:35:33.640 --> 0:35:36.279
<v Speaker 12>but let me tell you how they're tackling productivity, which

0:35:36.360 --> 0:35:39.640
<v Speaker 12>is really interesting. Every day across the United States, local

0:35:39.719 --> 0:35:43.919
<v Speaker 12>government is mired in sort of old fashioned, archaic rote

0:35:44.120 --> 0:35:47.560
<v Speaker 12>issues when it comes to process. So, ed, you want

0:35:47.560 --> 0:35:49.480
<v Speaker 12>to throw a party this weekend at a park, you

0:35:49.600 --> 0:35:51.719
<v Speaker 12>need to pull a permit for it. I'm sure it's

0:35:51.760 --> 0:35:52.680
<v Speaker 12>an awful.

0:35:52.440 --> 0:35:57.319
<v Speaker 4>Process, you know, a very hypothetically yes, I'm.

0:35:57.239 --> 0:35:59.760
<v Speaker 12>Sure there's paper involved. There might be a phone caller

0:35:59.840 --> 0:36:03.080
<v Speaker 12>to you. So now imagine that happening millions of times

0:36:03.160 --> 0:36:06.879
<v Speaker 12>for an eventis exactly across the United States. What they're

0:36:06.920 --> 0:36:10.080
<v Speaker 12>actually doing is taking the cost out of operations on

0:36:10.200 --> 0:36:14.560
<v Speaker 12>the government side. They're making that pain point of production faster,

0:36:15.000 --> 0:36:17.840
<v Speaker 12>and they're making us as taxpayers and constituents have a

0:36:18.120 --> 0:36:20.560
<v Speaker 12>much better customer experience.

0:36:20.680 --> 0:36:24.000
<v Speaker 5>Well, it is one big party here. La Pratis, partner

0:36:24.040 --> 0:36:25.720
<v Speaker 5>and head of operations at M thirteen.

0:36:25.880 --> 0:36:26.239
<v Speaker 4>Thank you.

0:36:34.600 --> 0:36:37.120
<v Speaker 13>It's been fast and furious from the very beginning. I

0:36:37.200 --> 0:36:40.040
<v Speaker 13>think you know, it's looking at doing things differently. How

0:36:40.160 --> 0:36:42.240
<v Speaker 13>we started out with a different investor group, a different

0:36:42.320 --> 0:36:43.200
<v Speaker 13>model that's.

0:36:43.520 --> 0:36:45.840
<v Speaker 4>You know, not the usual for football.

0:36:46.440 --> 0:36:48.400
<v Speaker 2>And when we look at a productively female.

0:36:49.840 --> 0:36:50.440
<v Speaker 4>It's football.

0:36:50.680 --> 0:36:52.399
<v Speaker 13>Just let's clear the record, it's football.

0:36:52.040 --> 0:36:52.480
<v Speaker 4>Not soccer.

0:36:53.840 --> 0:36:54.400
<v Speaker 2>The music.

0:36:55.360 --> 0:36:57.920
<v Speaker 4>Yeah, please continue to know your audience.

0:36:58.000 --> 0:37:01.560
<v Speaker 2>And so yeah, and how we did things differently.

0:37:01.680 --> 0:37:05.520
<v Speaker 13>We have a predominantly female owned operated business and club.

0:37:05.680 --> 0:37:08.239
<v Speaker 4>And you know, I think the way that we're approaching, you.

0:37:08.239 --> 0:37:12.440
<v Speaker 13>Know, community first, right, we are engaged with our community.

0:37:12.560 --> 0:37:15.240
<v Speaker 13>We have fans that show up twenty two thousand fans

0:37:15.360 --> 0:37:18.960
<v Speaker 13>every home game that we sell out, and it's the

0:37:18.960 --> 0:37:21.840
<v Speaker 13>supply wheel of we want to produce on the pitch,

0:37:22.239 --> 0:37:24.680
<v Speaker 13>you know, for our community, for our fans, they support us.

0:37:25.120 --> 0:37:26.840
<v Speaker 4>And that's kind of why I ask the question. So

0:37:26.960 --> 0:37:29.520
<v Speaker 4>David Beckham goes later and is to Creative America.

0:37:30.200 --> 0:37:32.440
<v Speaker 5>The men's game wasn't just developed and then the stadium

0:37:32.640 --> 0:37:37.480
<v Speaker 5>a small stadium empty. Now you guys have this ginormous.

0:37:36.920 --> 0:37:39.919
<v Speaker 4>Following already in the stadium every home game.

0:37:40.239 --> 0:37:43.520
<v Speaker 5>We When you get ready to play Alyssa, you're young

0:37:43.760 --> 0:37:46.880
<v Speaker 5>with respect, What is it like getting ready for the

0:37:46.960 --> 0:37:49.400
<v Speaker 5>game at that level at your age?

0:37:50.560 --> 0:37:51.640
<v Speaker 4>It's honestly really fun.

0:37:51.840 --> 0:37:56.000
<v Speaker 14>I love seeing all the fans and all like the

0:37:56.160 --> 0:37:58.400
<v Speaker 14>chants and stuff. I love hearing it, and I just

0:37:58.520 --> 0:38:01.640
<v Speaker 14>love that it's really a unity there and you always

0:38:01.680 --> 0:38:04.720
<v Speaker 14>feel supported, whether you're losing, you're winning, we're tied.

0:38:04.920 --> 0:38:06.560
<v Speaker 4>I always feel supported.

0:38:06.200 --> 0:38:09.719
<v Speaker 14>By the fans and I always feel uplifted. So it's

0:38:09.920 --> 0:38:11.600
<v Speaker 14>honestly amazing and.

0:38:11.680 --> 0:38:14.880
<v Speaker 3>That uplift and you know something that companies want to

0:38:14.880 --> 0:38:19.160
<v Speaker 3>associate themselves with you not in phenomenal deal with DoorDash,

0:38:19.280 --> 0:38:22.440
<v Speaker 3>you've linked linked that relationship with them with Philoup profit giving,

0:38:22.560 --> 0:38:23.480
<v Speaker 3>with ensuring.

0:38:23.239 --> 0:38:24.520
<v Speaker 4>That the community keeps building.

0:38:25.200 --> 0:38:29.280
<v Speaker 3>How are you ensuring that you can monetize a great feeling?

0:38:29.640 --> 0:38:30.120
<v Speaker 2>Ultimately?

0:38:30.600 --> 0:38:33.160
<v Speaker 13>I mean, I think our revenue group has done a

0:38:33.160 --> 0:38:36.400
<v Speaker 13>tremendous job that ten percent model of again engaging the

0:38:36.400 --> 0:38:39.600
<v Speaker 13>community and getting back to the community with every sponsorship

0:38:39.640 --> 0:38:42.160
<v Speaker 13>deal that comes in. So I think that's been a huge.

0:38:42.000 --> 0:38:43.800
<v Speaker 4>Part of the model for our success.

0:38:44.800 --> 0:38:47.960
<v Speaker 3>And ultimately, is that something that attracted you to want

0:38:48.000 --> 0:38:49.480
<v Speaker 3>to lend your talents.

0:38:49.080 --> 0:38:51.240
<v Speaker 4>To such a force? I mean, was it just obvious

0:38:51.320 --> 0:38:51.880
<v Speaker 4>that this was the.

0:38:51.920 --> 0:38:54.000
<v Speaker 3>Path for calling the brand that you wanted.

0:38:53.760 --> 0:38:54.520
<v Speaker 4>To align yourself with.

0:38:55.280 --> 0:38:59.279
<v Speaker 14>I mean, yeah, I really I feel like making the

0:38:59.320 --> 0:39:03.320
<v Speaker 14>decision was hard, but once I felt like it was

0:39:03.719 --> 0:39:06.919
<v Speaker 14>in LA and at home, I felt really good.

0:39:06.840 --> 0:39:07.680
<v Speaker 2>About my decision.

0:39:07.960 --> 0:39:10.600
<v Speaker 14>And just being a part of this club is amazing.

0:39:10.840 --> 0:39:13.200
<v Speaker 14>It's so much more than soccer and I love being

0:39:13.239 --> 0:39:15.160
<v Speaker 14>a part of a community.

0:39:14.920 --> 0:39:19.319
<v Speaker 4>Like that and being with just so many powerful women too.

0:39:21.960 --> 0:39:26.080
<v Speaker 3>An LA success story of course, that all being surrounding

0:39:26.160 --> 0:39:29.520
<v Speaker 3>the world of soccer. We called it football, but Angel

0:39:29.560 --> 0:39:32.320
<v Speaker 3>lef C and Anisad Thompson just being one of the

0:39:32.400 --> 0:39:35.200
<v Speaker 3>ones to watch Omnimo's business week. We welcome the editor now,

0:39:35.320 --> 0:39:37.880
<v Speaker 3>Joel Webber, who also sat down in the Angel City yesterday.

0:39:38.040 --> 0:39:40.719
<v Speaker 3>But who else in this list has really caught your

0:39:40.719 --> 0:39:42.560
<v Speaker 3>attention across the world A media and entertainment.

0:39:42.680 --> 0:39:44.480
<v Speaker 15>Yeah, what we really wanted to do was spotlight some

0:39:44.600 --> 0:39:47.640
<v Speaker 15>names that you might not have heard of arts, culture, entertainment.

0:39:47.840 --> 0:39:49.440
<v Speaker 15>And what we end up there with is this really

0:39:49.520 --> 0:39:52.880
<v Speaker 15>interesting CROC section. Right, so Alyssa, obviously a huge name,

0:39:53.280 --> 0:39:55.759
<v Speaker 15>eighteen years old, gets to be in the World Cup,

0:39:57.239 --> 0:39:59.400
<v Speaker 15>you know, headlining this team here in LA that has

0:39:59.440 --> 0:40:03.839
<v Speaker 15>done amazing things and then also graduating from high school

0:40:03.880 --> 0:40:06.680
<v Speaker 15>and turning eighteen, right, so that kind of embodies it.

0:40:06.800 --> 0:40:09.520
<v Speaker 15>But when we look across, like another group that I'm

0:40:09.560 --> 0:40:12.880
<v Speaker 15>really interested in is what's happening at d C. We

0:40:13.000 --> 0:40:16.920
<v Speaker 15>have these two names who are basically leading the charge

0:40:17.400 --> 0:40:21.880
<v Speaker 15>on what DC will look like when it takes on Marvel,

0:40:22.000 --> 0:40:26.280
<v Speaker 15>which you know, Marvel has made this huge universe of characters.

0:40:26.400 --> 0:40:28.600
<v Speaker 4>Don't tempt me with a Battle of the Superhi so

0:40:28.719 --> 0:40:29.960
<v Speaker 4>that's what we're talking about.

0:40:30.680 --> 0:40:32.160
<v Speaker 2>Cleanly one to watch because.

0:40:31.880 --> 0:40:34.320
<v Speaker 5>It was interesting to see music restaurants in there. Just

0:40:34.360 --> 0:40:36.200
<v Speaker 5>some of the other names quickly Joel that are on

0:40:36.280 --> 0:40:36.600
<v Speaker 5>the list.

0:40:36.800 --> 0:40:39.560
<v Speaker 15>So the Ice Spice is one that I think is

0:40:39.600 --> 0:40:43.000
<v Speaker 15>really interesting, Like anybody who can touch Taylor Swift right

0:40:43.040 --> 0:40:44.360
<v Speaker 15>now as she was able to do it do a

0:40:44.400 --> 0:40:47.160
<v Speaker 15>collaboration with She has just gone to the heights of

0:40:47.280 --> 0:40:49.320
<v Speaker 15>hip hop in a way that few people have done it.

0:40:49.480 --> 0:40:51.560
<v Speaker 15>And it all started for her with Drake listening to

0:40:51.640 --> 0:40:52.960
<v Speaker 15>a song and then giving an airport.

0:40:53.600 --> 0:40:56.839
<v Speaker 5>Joe Weber, editor of Bloomberg BusinessWeek, terrific with the list.

0:40:56.960 --> 0:41:00.759
<v Speaker 3>Check it out character fascinating because only are they the

0:41:00.880 --> 0:41:02.640
<v Speaker 3>up and coming, it's then the people who are already

0:41:02.760 --> 0:41:05.520
<v Speaker 3>making massive moves in the world of Hollywood. We're going

0:41:05.560 --> 0:41:07.960
<v Speaker 3>to be speaking, of course with the COSEO of Netflix

0:41:08.160 --> 0:41:10.399
<v Speaker 3>is going to be joining Lucas Shaw on stage, Ted

0:41:10.440 --> 0:41:12.799
<v Speaker 3>surround Us and of course YouTube CEO two.

0:41:12.960 --> 0:41:15.560
<v Speaker 5>Yeah, Neil Mohen, I've got a really interesting video games

0:41:15.600 --> 0:41:17.319
<v Speaker 5>industry conversation coming up.

0:41:17.280 --> 0:41:18.719
<v Speaker 4>To and you are going to speak to a big name,

0:41:19.200 --> 0:41:19.800
<v Speaker 4>Chris Jenna.

0:41:20.560 --> 0:41:23.480
<v Speaker 3>More than two billion, almost two billion followers across the

0:41:23.640 --> 0:41:26.600
<v Speaker 3>Jenna Kardashian household, so we'll be speaking to Chris Jenna

0:41:26.640 --> 0:41:26.920
<v Speaker 3>as well.

0:41:27.080 --> 0:41:28.200
<v Speaker 4>This is fru Bag technology.