WEBVTT - #253 - Mount Westmore (Ice Cube, E-40 & Too $hort) 0:00:00.120 --> 0:00:04.040 Boulet Cap Show, Special Guests in Here, Mount Wes Moore Yay, 0:00:04.280 --> 0:00:07.480 Cube Sure, three quarters in three Quarter, Miss Snoop Dogg, 0:00:07.640 --> 0:00:12.920 Mister Snoopy Dogg, Somewhere Mining Cryptog, Miss and Snoopy, Missus 0:00:12.920 --> 0:00:16.240 Snoopy Missing Snoop. Hey, Well, look, I'm so glad that 0:00:16.320 --> 0:00:18.680 this album is actually here, because you know, it felt 0:00:18.760 --> 0:00:21.959 like one of these like miss methodical albums that we 0:00:21.960 --> 0:00:25.120 always hear about and then it never ends up coming out. Yeah, 0:00:25.160 --> 0:00:26.840 how hard was it to everybody to like, you know, 0:00:27.040 --> 0:00:28.520 this one was coming out? This ain't none of that, 0:00:28.760 --> 0:00:30.560 this is this is for real, for real, for real, 0:00:30.600 --> 0:00:32.760 for real. I was hoping it wasn't like Detok's two 0:00:32.680 --> 0:00:35.640 time and thing. Man Like. We had many opportunities to 0:00:35.680 --> 0:00:38.159 pull the trigger, but it was like should we right 0:00:38.320 --> 0:00:42.280 And we discussed it as like you know, for intelligent minds, 0:00:42.320 --> 0:00:44.919 you know, pow wow, and then we're like, what's that day? 0:00:45.000 --> 0:00:47.480 That day could have been October twenty twenty. You could 0:00:47.479 --> 0:00:49.120 have dropped the album. We could have dropped it all 0:00:49.159 --> 0:00:51.960 of last year, anytime earlier this year. We just we 0:00:52.080 --> 0:00:54.959 just felt like, let's do some things like get all 0:00:55.000 --> 0:00:57.000 the merch together, get all the duction rug Get, you know, 0:00:58.000 --> 0:01:04.600 and we did an NFT play, which you know, once 0:01:04.640 --> 0:01:08.160 we put it out on the n f T, we 0:01:08.200 --> 0:01:10.280 had to wait a certain amount of time before we 0:01:10.319 --> 0:01:13.720 can actually put a different record out on the street. 0:01:14.200 --> 0:01:17.600 This is a different record than than the n f T. Uh. 0:01:17.760 --> 0:01:20.520 Some of the songs are the same, but most of 0:01:20.520 --> 0:01:23.760 these are new. How how lucrative is the NFT play 0:01:23.840 --> 0:01:25.160 is that? I mean because a lot of artists are 0:01:25.200 --> 0:01:27.360 going in that direction. I mean Snoop pulled Doggie style 0:01:27.400 --> 0:01:29.840 and all the death real stuff off of DSPs. Like, 0:01:31.280 --> 0:01:33.640 you know, it's a thing where it was great for 0:01:33.840 --> 0:01:39.440 us because we you know, got a great deal. But 0:01:40.080 --> 0:01:42.880 you know, the n f T market, the whole crypto 0:01:43.040 --> 0:01:48.480 market has been like going backwards ever since like Mother's Day. 0:01:48.600 --> 0:01:53.320 So it just was not great timing for the group, 0:01:53.800 --> 0:01:57.040 but it was lucrative for the group. So you know, 0:01:57.200 --> 0:01:58.960 in a lot of ways. It worked in a lot 0:01:59.000 --> 0:02:01.240 of ways. If we did it when it was a 0:02:01.280 --> 0:02:05.080 bull market instead of a bear market, then it would 0:02:05.080 --> 0:02:08.800 have did a lot better. You know, we always plan 0:02:09.280 --> 0:02:11.920 to make sure it hit the street though, you know, 0:02:12.240 --> 0:02:15.440 that was that was a you know, one of our 0:02:15.720 --> 0:02:19.040 demands that yeah, we can do this NFT play. But 0:02:19.240 --> 0:02:25.600 at some point this music gotta hit all platforms, you know, CDs, 0:02:25.680 --> 0:02:30.080 We're making albums, We're doing everything you can do to 0:02:30.200 --> 0:02:34.240 get this to the streets. And December nine is the date, Yeah, Friday. 0:02:35.120 --> 0:02:39.040 I'm curious, man, because you guys all have very unique journeys. 0:02:39.080 --> 0:02:41.079 Obviously both y'all are on Jive for a very long time. 0:02:42.360 --> 0:02:46.560 Cube you've been a major label artist, you've gone independent. Nowadays, 0:02:46.880 --> 0:02:51.000 it feels like the transparency of record deals is higher. 0:02:51.280 --> 0:02:53.440 People are talking about it more in terms of like 0:02:54.160 --> 0:02:55.840 some of these shitty deals that are getting offered. Our 0:02:55.960 --> 0:02:58.919 Meek Mills talked about it a lot recently. What is 0:02:59.000 --> 0:03:02.440 your guys is like, uh, thoughts on just like where 0:03:02.440 --> 0:03:04.240 the game is and like artists becoming a lot more 0:03:04.240 --> 0:03:06.000 self aware on some of the deals they're signing, because 0:03:06.000 --> 0:03:08.760 I'm assuming like everybody's probably signed a deal that they're 0:03:08.760 --> 0:03:10.920 not the craziest about, you know what I mean. And 0:03:10.919 --> 0:03:13.079 you guys have seen all sides of the game, whether 0:03:13.120 --> 0:03:15.359 it's doing the independent ship, doing the major label ship. 0:03:16.360 --> 0:03:18.880 Well you know, my Westmore, we're doing it like one 0:03:18.919 --> 0:03:22.880 at a time, so uh, we're not really like getting 0:03:23.040 --> 0:03:25.840 buried up under contracts anything anything like that. We we 0:03:25.960 --> 0:03:28.440 definitely the group has definitely gross quite a bit of 0:03:28.440 --> 0:03:31.640 money before any anything ever. Drive Well, the tour has 0:03:31.639 --> 0:03:33.440 been going cool. You guys a lot of tour d 0:03:33.639 --> 0:03:35.960 show shows. We did really good on merch We did 0:03:36.680 --> 0:03:39.839 really good with uh, you know, some early stuff we did, 0:03:39.880 --> 0:03:42.760 like we appeared at the Triller event when Jake I 0:03:42.800 --> 0:03:45.480 remember that. Yeah, that was a big payday. And you know, 0:03:45.520 --> 0:03:48.160 we just kind of at the same fight Nate Robinson 0:03:48.160 --> 0:03:50.440 took to the No. No, it was the one after, right, 0:03:50.640 --> 0:03:53.040 it was one before he took the he took the 0:03:53.240 --> 0:03:56.080 l before that fight, I believe, I can't remember, but 0:03:56.120 --> 0:03:58.120 it was. It was, yeah, and I remember that was 0:03:58.240 --> 0:04:00.160 it was in Atlanta. But you guys have been building this, 0:04:00.280 --> 0:04:02.400 I mean, big has been out over a year. So yeah, 0:04:02.440 --> 0:04:04.880 So it's it's like a it's like a business play man. 0:04:04.960 --> 0:04:07.760 Everything is thought out in advance. When we're gonna drop 0:04:07.760 --> 0:04:09.760 the album, when's the next album coming, what are the 0:04:09.840 --> 0:04:12.120 visual is gonna do? Like, you know, what's the next 0:04:12.160 --> 0:04:14.200 money plays. It's more like a business. And I think 0:04:14.200 --> 0:04:18.080 that I think that this market right now for a 0:04:18.160 --> 0:04:20.640 young artists, they don't have to just go sign to 0:04:20.680 --> 0:04:22.560 a major label and get buried or do a three 0:04:22.680 --> 0:04:25.120 sixty deal. They could really like go do deals with 0:04:25.160 --> 0:04:28.240 different platforms in different type of spaces where the music 0:04:28.240 --> 0:04:31.120 could live. It's so much, it's so many different places 0:04:31.120 --> 0:04:33.280 that a song or an album, a project can go 0:04:33.360 --> 0:04:35.680 right now. So you know you gotta just factor all 0:04:35.720 --> 0:04:38.600 that in and not just do that old conventional one 0:04:38.640 --> 0:04:42.120 street you know, like get it to the physical. You 0:04:42.160 --> 0:04:44.040 can't do that, Like you gotta do a lot of stuff. 0:04:44.080 --> 0:04:47.360 So I think it's a good time to like, uh, 0:04:47.480 --> 0:04:49.200 you know, we got good leverage on this being is 0:04:49.200 --> 0:04:51.760 that it's snoop and Cube forty is short and we 0:04:51.880 --> 0:04:53.760 OG's and we solid. We didn't have we didn't have 0:04:53.800 --> 0:04:55.200 to go in there and they're like, wh'll give you 0:04:55.279 --> 0:04:56.760 a deal, but you got to sign on for like 0:04:56.800 --> 0:04:59.800 seven albums, Like it wasn't that with us. What would you, Cube, 0:05:00.000 --> 0:05:02.320 would you advise like a younger artist who's maybe got 0:05:02.320 --> 0:05:05.000 like a like a solid local buzz they get you, 0:05:05.120 --> 0:05:09.000 would you would you you know, give them advice to 0:05:09.120 --> 0:05:12.560 explore the major label route or or try to stay 0:05:12.560 --> 0:05:16.040 as independent as long as possible. Stay as independent as 0:05:16.080 --> 0:05:19.159 long as possible, as long as you can you know, 0:05:19.240 --> 0:05:22.479 when you do your music without a record label, you 0:05:22.600 --> 0:05:25.719 own one hundred percent of it, and once you sign 0:05:25.800 --> 0:05:30.919 with a record label, you're basically given them a percentage 0:05:30.960 --> 0:05:36.560 of your work. So if you have the the discipline 0:05:37.560 --> 0:05:43.479 and the resources to be an independent artist, then you 0:05:43.520 --> 0:05:45.800 should do it. A lot of guys are and I 0:05:45.920 --> 0:05:48.839 let forty speak on it, but a lot of guys are. 0:05:50.560 --> 0:05:53.800 You know, they signed three sixty deals and that's like 0:05:53.880 --> 0:05:59.480 one of the worst deals ever invented in man, So 0:05:59.520 --> 0:06:03.320 some of them start. You know, you get real educated 0:06:03.400 --> 0:06:05.479 on deals once you sign a bad one because you 0:06:05.560 --> 0:06:09.120 realize why, why the money is not making it to me? Yeah, 0:06:09.120 --> 0:06:11.120 well I haven't gotten any royalty checks. It's almost like 0:06:11.120 --> 0:06:13.359 the last check you ever see is the advance. And 0:06:13.960 --> 0:06:18.160 so they start to you know, nothing will teach you 0:06:18.240 --> 0:06:22.599 more about the music business than signing a bad deal 0:06:22.720 --> 0:06:26.159 and you figuring out why it's bad, right, and then 0:06:26.200 --> 0:06:29.000 you become an expert. And I'll kick it over the 0:06:29.080 --> 0:06:33.400 forty to give a few comments on it. Well, nowadays, 0:06:33.600 --> 0:06:39.320 you know, the new era, the new generation has a 0:06:39.320 --> 0:06:42.679 pretty damn good and I'm happy for him. And they're smart. 0:06:42.760 --> 0:06:44.919 A lot of these junsters are smart. They don't have 0:06:45.000 --> 0:06:47.720 to sign with a major major give you a good 0:06:47.920 --> 0:06:51.480 if you like. I can't. I can't really put a 0:06:51.480 --> 0:06:53.160 age group on am I talking to the mic, I 0:06:53.200 --> 0:06:56.440 can't put an age on it. But just say you 0:06:56.480 --> 0:06:59.240 just say you're eighteen or nineteen and you sign a 0:06:59.240 --> 0:07:03.560 deal for three years and that label blow you up. 0:07:04.480 --> 0:07:06.240 It might be it might be good for you. It 0:07:06.320 --> 0:07:08.520 might be like they put they put the whole house 0:07:08.560 --> 0:07:11.400 behind you. That might be cool because that's what you 0:07:11.480 --> 0:07:15.360 need because you don't have the funding for it, the 0:07:15.440 --> 0:07:17.200 financials for it. You don't have you don't have it. 0:07:17.280 --> 0:07:19.480 So you you you know, you let you let them, 0:07:19.600 --> 0:07:21.160 you know, do what they need to do with you. 0:07:22.920 --> 0:07:26.800 Be smarter and make sure that you know, you negotiate 0:07:26.800 --> 0:07:29.600 your masters and all that stuff. You know, how quick 0:07:29.600 --> 0:07:31.440 you get them back and whatnot. You know what I'm saying. 0:07:31.480 --> 0:07:34.320 But that can be that could be an advantage for 0:07:34.360 --> 0:07:38.280 you if you're really young, you know what I mean. 0:07:38.440 --> 0:07:41.000 And because because then once you get off that label, 0:07:41.200 --> 0:07:43.840 then you got the districal kids of the world and 0:07:44.240 --> 0:07:47.320 just distribution deals, you know, ninety ten and you know 0:07:47.360 --> 0:07:50.360 what I'm saying. Those yeah, that kind of stuff, you know, 0:07:50.400 --> 0:07:52.200 and that way you can control your own destiny and 0:07:52.240 --> 0:07:55.560 you're getting all the gouda. You understand me. Keep your 0:07:55.560 --> 0:08:00.280 masters right, you keep your masters care yeah, because it 0:08:00.360 --> 0:08:03.240 could go the other way too. Some people sign you 0:08:03.600 --> 0:08:06.200 and they don't do ship. You go out there and 0:08:06.240 --> 0:08:09.560 do all the work and they get paid. You your 0:08:09.600 --> 0:08:12.840 sofa and now they then they come out the world 0:08:13.880 --> 0:08:16.560 and won't want won't they cut? And you feel like, man, 0:08:16.640 --> 0:08:18.880 y'all didn't do nothing. But so you got to just 0:08:18.920 --> 0:08:22.400 be careful. You got to really know who you getting 0:08:22.440 --> 0:08:26.240 in business with and and not just be happy to 0:08:26.280 --> 0:08:30.120 be signed. To understand that this is a business that's 0:08:30.160 --> 0:08:32.480 a lot of a lot of minds, a lot of 0:08:32.880 --> 0:08:36.160 land mines in the major industry, the major label industry 0:08:36.160 --> 0:08:38.840 with a You come in that door with those smiles 0:08:38.840 --> 0:08:41.400 and those meetings, and they bring out the whole staff 0:08:41.440 --> 0:08:43.959 and it's like catering and they love you and they 0:08:44.000 --> 0:08:46.160 sign it out and the check is big and you're 0:08:46.200 --> 0:08:49.120 happy and celebrating and the product comes out and it 0:08:49.160 --> 0:08:52.680 does whatever. But somewhere, you know, when I say land mines, 0:08:53.679 --> 0:08:56.680 you can't really get mad at the right person. You 0:08:56.720 --> 0:08:59.080 call up there yelling and screaming, they're gonna cheve you. 0:08:59.080 --> 0:09:01.720 You go up there at the ads, they're gonna chef you. 0:09:01.720 --> 0:09:03.480 You sit there, your next single come out of your 0:09:03.520 --> 0:09:06.360 second album and it's stellar. They gonna shove you, and 0:09:06.360 --> 0:09:08.400 it's like you're still a really good artist, and you 0:09:08.440 --> 0:09:10.120 get a lot of really good artists lost in that 0:09:10.160 --> 0:09:12.840 major label saw. So if you go there, know what 0:09:12.840 --> 0:09:15.240 you're doing, stay independent, you in charge of me, You 0:09:15.840 --> 0:09:18.760 stay independent. You know. That's another thing. That's the advantage 0:09:18.840 --> 0:09:23.559 I had over many people that started off on major labels. 0:09:23.960 --> 0:09:26.640 I was independent for many moons. I was independent six 0:09:26.720 --> 0:09:30.000 years before I even you know, I unsigned my major 0:09:30.040 --> 0:09:35.600 distribution deal into nineteen ninety four with Jive. I came 0:09:35.640 --> 0:09:38.120 in the game in nineteen eighty eight independent, so it 0:09:38.160 --> 0:09:41.600 was six years I had to you know, I went 0:09:41.600 --> 0:09:43.600 to college to learn. When I say college, I'm talking 0:09:43.640 --> 0:09:47.880 about just music industry college, you know, unwillingly, you know 0:09:47.920 --> 0:09:49.360 what I'm saying. So I just went and I had 0:09:49.360 --> 0:09:51.920 to learn. I was in it by force, not by choice. 0:09:52.240 --> 0:09:54.040 So then when I sign my distribution deal, it was 0:09:54.040 --> 0:09:57.079 great because I already had to demand. You know what 0:09:57.120 --> 0:09:59.520 I'm saying. I knew what I wanted and it was great. 0:09:59.640 --> 0:10:05.240 So I'm independent still right now, I control my own destiny. 0:10:05.600 --> 0:10:08.760 But my whole thing is is this. Nowadays, you could 0:10:08.760 --> 0:10:10.880 do what the majors do as a as an independent 0:10:10.920 --> 0:10:13.360 young artist. All you gotta do is hire indis. You 0:10:13.400 --> 0:10:16.720 can hire indie radio people. You know, it's all kinds 0:10:16.720 --> 0:10:18.720 of stuff you can do and it's really up to you. 0:10:18.720 --> 0:10:22.920 You can. You can promote your sec social media. Is 0:10:22.960 --> 0:10:26.240 there content? All that work? Your content on the social 0:10:26.280 --> 0:10:29.199 media is the biggest playfor your directs a consumer. Now exactly, 0:10:29.800 --> 0:10:31.800 you needed to deal to get into the records. Now 0:10:31.840 --> 0:10:33.760 you're locked in. You don't have to press up hard 0:10:33.760 --> 0:10:36.440 CDs and all that stuff. You just you can. We 0:10:36.480 --> 0:10:38.520 can go in there right right now, make a song 0:10:38.640 --> 0:10:41.439 right now today, right now, put the beat up, make 0:10:41.480 --> 0:10:44.120 a slap. Had it shit on iTunes in twenty four hours. 0:10:44.320 --> 0:10:48.199 So you got too done. Joint project together Cube, you're 0:10:48.240 --> 0:10:50.920 part of I mean we're talking about groups. I mean 0:10:51.320 --> 0:10:53.800 West Side Connection, NWA. West Sid Connection to me was 0:10:53.840 --> 0:10:57.520 like the first like super group. I mean, NWA y'all 0:10:57.520 --> 0:10:59.760 started together, So I don't consider like y'all pulling together. 0:11:00.120 --> 0:11:05.520 But West Side Connection was a supergroup for real? What 0:11:05.640 --> 0:11:09.040 is for you being a part of these group situations 0:11:09.040 --> 0:11:12.000 and these group albums that are historical. What is the 0:11:12.120 --> 0:11:15.840 process like now with Mount Westmore? How different is it? 0:11:16.160 --> 0:11:18.679 I mean, I've been with groups, but nobody's been as 0:11:18.720 --> 0:11:22.920 big as the group. I mean now, of course, you know, 0:11:23.000 --> 0:11:28.640 these guys are platinum selling artists that's been in the 0:11:28.720 --> 0:11:35.520 game over thirty years, some thirty five, and they're superstars. 0:11:36.080 --> 0:11:39.319 And so you know, with n WA, we were all 0:11:39.360 --> 0:11:45.160 starting together. Nobody was a superstar Mount Wesmore, I mean, 0:11:44.880 --> 0:11:49.320 I mean west Side connection. We were all kind of 0:11:49.320 --> 0:11:53.440 in the same clique, and it all made sense. Here. 0:11:54.800 --> 0:12:01.400 These are guys that we're friends, and it started with 0:12:01.440 --> 0:12:07.880 a friendship and respect and thirty years of admiring each other. 0:12:08.720 --> 0:12:11.000 And to get in a group with those guys like 0:12:11.640 --> 0:12:16.400 I feel like I can rely on them, you know, 0:12:16.520 --> 0:12:20.520 more than I even relied in NWA. You know, it 0:12:20.600 --> 0:12:23.240 was a lot of you know, Dre's the ship now, 0:12:23.320 --> 0:12:27.080 but back then it was arguing. You know, we was 0:12:27.160 --> 0:12:30.560 trying to get it right. We're seeing the movie. Yeah, 0:12:29.480 --> 0:12:34.760 so uh, you know, it's it's been great to just 0:12:35.640 --> 0:12:39.720 relax and not have to, you know, spearhead everything and 0:12:39.800 --> 0:12:43.480 be the front thinker or the one coming up with 0:12:43.520 --> 0:12:46.240 all the ideas or this or that, you know, not 0:12:46.360 --> 0:12:48.440 saying that I had to do it with those other groups, 0:12:48.480 --> 0:12:52.080 but I trust these guys more than I trusted the 0:12:52.120 --> 0:12:55.400 other guys because we were kind of in the trenches together, 0:12:55.520 --> 0:13:00.480 except for MAYBEWC, who's obviously still comes out on state is. 0:13:00.600 --> 0:13:03.360 You know, we grew up in the same neighborhood, so 0:13:03.840 --> 0:13:06.040 we grew up rapping against each other. We grew up 0:13:06.080 --> 0:13:12.119 playing football against each other. Yeah, you know, Duve is amazing, 0:13:13.880 --> 0:13:19.200 you know, but you know he you know, he's a 0:13:19.360 --> 0:13:23.080 He's an artist that I'm friends with from from childhood. 0:13:23.440 --> 0:13:27.120 These are artists that I grew up buying their records, 0:13:27.120 --> 0:13:29.240 you know, dub I help them put together some of 0:13:29.320 --> 0:13:33.480 his records. So it's a difference. I'm a fan of 0:13:33.600 --> 0:13:39.240 these guys, and I wasn't necessarily just a fan of 0:13:39.600 --> 0:13:42.560 those guys. I was friends and I like what they do. 0:13:43.080 --> 0:13:48.479 So it's different and it's easier to be with superstars 0:13:48.640 --> 0:13:51.920 then than just guys that you just put a group 0:13:51.960 --> 0:13:53.959 together with. What up, y'all? 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All right, my bookie, use the promo 0:14:59.040 --> 0:15:01.600 code Bootleg. Let's get back to the interview. Can you 0:15:01.640 --> 0:15:05.960 guys speak to like there's always like an told like 0:15:06.120 --> 0:15:09.280 rivalry between Northern California and Southern California, and I'm not 0:15:10.120 --> 0:15:13.560 I never heard of one ever in my life. Like, 0:15:13.560 --> 0:15:16.040 out of my thirty five years in hip hop music 0:15:16.040 --> 0:15:18.480 putting music on the ship, I have never Now, if 0:15:18.480 --> 0:15:21.040 you want to talk about br before that, before Wrap 0:15:21.600 --> 0:15:23.560 for streets, I don't think it was a rival. It 0:15:23.640 --> 0:15:26.360 was just the game the streets, you know what I mean. 0:15:26.480 --> 0:15:31.040 That's a fun going on in prisons and not hip 0:15:31.080 --> 0:15:33.200 hop has never been in hip hop, not hip hop. 0:15:33.240 --> 0:15:37.480 It's always been supportive. I think, Uh, I think we 0:15:37.560 --> 0:15:42.120 admire each other for what we don't do. You know. Uh, 0:15:43.360 --> 0:15:50.720 the energy, the flavor that that Northern California Bay Area 0:15:51.200 --> 0:15:56.400 artists bring is something different, new fresh. I'm always looking 0:15:56.440 --> 0:15:59.920 forward to seeing what it is. And it's different than 0:16:00.120 --> 0:16:05.040 than the Southern California flavor. And I think vice versa. 0:16:05.120 --> 0:16:08.720 You know, they hear stuff from from down here that 0:16:08.800 --> 0:16:11.320 they like, Oh damn, now, don't they on the whole 0:16:11.400 --> 0:16:15.760 new new page. You know, we we're so similar. But 0:16:15.800 --> 0:16:20.360 we were different. It's like cousins. You know, y'all blood related, 0:16:20.440 --> 0:16:23.760 but your household is a little different than your cousin's household. 0:16:23.840 --> 0:16:26.080 I do feel like the Bay is like the I mean, 0:16:26.240 --> 0:16:29.720 the most underratedly influential region in all of rap. If 0:16:29.760 --> 0:16:33.160 you just think of like we got sonically slang, I mean, 0:16:33.400 --> 0:16:36.200 you know, I think of like guys like the Pack, 0:16:36.440 --> 0:16:38.520 how they influenced the whole generation, like twelve ten or 0:16:38.560 --> 0:16:41.240 twelve years ago, like obviously forty short you guys, are 0:16:41.760 --> 0:16:46.200 you know on the Mount West Moore? For sure? Obviously 0:16:46.200 --> 0:16:50.760 the record with p Low on it very Bay Area. 0:16:50.880 --> 0:16:54.280 I feel like I'm like, who's kind of picking the beats, 0:16:54.520 --> 0:16:56.240 who's kind of helped A and R in it? And like, 0:16:56.280 --> 0:16:59.960 would you guys say it is like a which region 0:17:00.160 --> 0:17:02.400 sonically is winning? The Bay or La on the album? 0:17:03.000 --> 0:17:05.520 We had to have a balance, It had to come 0:17:05.560 --> 0:17:07.720 from different ways. So you listen to if you heard 0:17:07.720 --> 0:17:10.040 the album, you listen to the song have a Nice Day, 0:17:10.760 --> 0:17:13.879 fuck You song. It's definitely that's definitely like Doctor dre 0:17:14.040 --> 0:17:19.000 Influence produced by Fred Records, Lace You Up, definitely like 0:17:19.280 --> 0:17:23.280 SoCal All Day Activated. You know, it's it's on there 0:17:23.320 --> 0:17:24.800 and then you know, you got songs that are on 0:17:24.840 --> 0:17:28.280 the extreme other spectrum of like a free game, and 0:17:28.280 --> 0:17:31.680 and and yeah the baby basically mean the two big 0:17:31.720 --> 0:17:33.920 records a strip shout out to Plow, that's my bro. 0:17:34.400 --> 0:17:36.400 But at the same time, if you leave the state 0:17:36.440 --> 0:17:39.919 of California, we're here. If you leave here, their ears 0:17:40.000 --> 0:17:43.399 just here. West Coast. Don't hear that a little distinct 0:17:43.400 --> 0:17:45.680 that a Bayary person and an l A person would 0:17:45.720 --> 0:17:49.320 hear in the song. And I think that the West 0:17:49.320 --> 0:17:51.840 Coast when you get us all in the same room, 0:17:52.400 --> 0:17:55.720 we stand up together. We always have. You put Warren 0:17:55.760 --> 0:17:57.800 g and DJ Quick in the room that we all 0:17:57.640 --> 0:18:00.680 we West Coast, we California boys. We like we ride together. 0:18:00.720 --> 0:18:04.080 Like for us, it's not on basketball obviously, it's sports 0:18:04.119 --> 0:18:06.719 and stuff. You know, you gotta you gotta have. We're 0:18:06.720 --> 0:18:08.560 all riding with the Big three. But when it comes 0:18:08.560 --> 0:18:12.120 to like you know, the professional teams. But we definitely 0:18:13.280 --> 0:18:15.680 feed off each other off the Bay. In the Bay 0:18:15.760 --> 0:18:18.880 we got a lot of Doctor Drem's in Bay Area music. 0:18:18.920 --> 0:18:21.760 We got a lot from Drey, you know what I'm saying. Recently, 0:18:22.280 --> 0:18:26.199 I think you know producers like like like Mustard, he 0:18:26.280 --> 0:18:28.000 kind of like, you know, grabbed a little bit of 0:18:28.000 --> 0:18:30.680 that Bay energy and his way. Of course, we don't 0:18:30.720 --> 0:18:33.359 got a gang of lingo from the Bay. Yeah, but 0:18:33.640 --> 0:18:37.120 you know so it's like it's just we we are one. 0:18:37.160 --> 0:18:39.359 But like he said, we like cousins and there is 0:18:39.400 --> 0:18:42.800 no feud, don't I have not seen the feud or 0:18:42.840 --> 0:18:45.679 the competition who could come with the hottest records. We 0:18:45.760 --> 0:18:48.520 really and our young rappers when you get to the 0:18:48.640 --> 0:18:50.600 gass and all of them come out, they hanging out 0:18:50.640 --> 0:18:53.320 with the Kendricks. Ain't no, it ain't no animis. I 0:18:53.320 --> 0:18:56.840 ain't heard of no animosity ever. Out of my whole history, 0:18:56.960 --> 0:18:59.480 every era when the game came in l A, it's 0:18:59.520 --> 0:19:01.560 never been you guys. I wasna say, have you guys 0:19:01.560 --> 0:19:03.359 had the bipp and talk with Snoop and Cube about 0:19:03.359 --> 0:19:04.840 when you guys go do promo in the bay, like, 0:19:04.880 --> 0:19:07.199 don't leave nothing in the car. They know, they already 0:19:07.200 --> 0:19:11.359 know because they besides us Cuban Snoop, they got Barrier 0:19:11.440 --> 0:19:14.120 fam too. We all, we all, we all locked in. 0:19:14.160 --> 0:19:17.960 We all. Yeah, that's nothing. What I'm saying the warrant 0:19:18.000 --> 0:19:20.960 she got real blood cousins in the field on the 0:19:21.119 --> 0:19:25.480 vill from Oville in Oakland. Yeah, you know, going on, man, Yeah, 0:19:26.080 --> 0:19:28.399 I was. I got cousin, and I got cousin in Anglewood, 0:19:28.400 --> 0:19:29.960 like I got cousin all over the place. I was 0:19:29.960 --> 0:19:32.639 born on Sunset Boulevard. Man, that's crazy. I got a 0:19:32.680 --> 0:19:35.520 whole million first cousins in LA. Not only are you 0:19:35.520 --> 0:19:40.080 guys obviously historical artists, great discographies, uh, but you guys 0:19:40.119 --> 0:19:43.720 are all moguls within your own right and like I 0:19:43.760 --> 0:19:46.440 mean some of the biggest moguls and music Snoop Dogg 0:19:46.560 --> 0:19:49.000 is killing the crypto space. He's just killing everything. He 0:19:49.040 --> 0:19:51.119 bought that a bunch of movies too, Yeah, he on 0:19:51.200 --> 0:19:54.080 his movie. So speaking of movies, Cube Vision, speaking of 0:19:54.160 --> 0:19:56.760 locked In, all of the liquor we're drinking, speaking of 0:19:56.760 --> 0:19:59.760 the Big Three, the goon with the spoon, ice cream Man, 0:20:00.840 --> 0:20:03.679 what is you guys? Are you guys like passing ideas 0:20:03.680 --> 0:20:06.000 around in terms of just like business opportunities and shit, 0:20:06.040 --> 0:20:09.359 because I do feel like, you know, there's there's this. 0:20:09.520 --> 0:20:11.800 It's kind of a very unicorn situation. And not only 0:20:11.840 --> 0:20:14.480 have historical artists, but historical businessmen in the group together 0:20:15.080 --> 0:20:18.439 without a doubt. You know, we we started, you know, 0:20:18.560 --> 0:20:21.720 not just a group. We gotta Mound wes Moore LLC. 0:20:22.359 --> 0:20:26.160 So it's a business, and you know, we funnel great 0:20:26.240 --> 0:20:29.280 ideas into the business. You know when it's when it's right. 0:20:30.040 --> 0:20:32.520 We let everybody know this is something that we should 0:20:32.560 --> 0:20:36.800 all attack that as a group and do it. But 0:20:36.840 --> 0:20:39.959 I know, I know we all involved in investment groups. 0:20:40.440 --> 0:20:42.280 I get to hint, hint, we should start them Mount 0:20:42.320 --> 0:20:46.280 wes More Investment Group. Yeah, well, DC, let's do it. 0:20:46.280 --> 0:20:48.000 Take him out wes Moore profits and put them in 0:20:48.040 --> 0:20:53.080 some businesses. Real talk, any new stuff coming from you? Forty? 0:20:53.119 --> 0:20:54.760 I feel like every other month there's like a new 0:20:54.960 --> 0:20:57.960 product I can eat or drink. So since the plandemic, 0:20:58.000 --> 0:21:01.640 I recorded over seventy songs since since I'm talking about 0:21:01.680 --> 0:21:04.600 since we finished the Mount wes Moore album because the 0:21:04.640 --> 0:21:06.960 grit done quick. But anyway, yeah, I got a Rule 0:21:06.960 --> 0:21:10.760 of Thumb coming. That's that's my that's two albums, oh 0:21:11.000 --> 0:21:13.359 Rule of Thumb. And I talked to Cban. I'm a 0:21:13.359 --> 0:21:15.000 team player. I don't know if it's possible for you 0:21:15.040 --> 0:21:17.560 to not drop a double album. I know every time 0:21:18.119 --> 0:21:20.240 drops it's a double album, it's a triple album. It's 0:21:20.320 --> 0:21:22.679 it's I think you put an EP out during the 0:21:22.720 --> 0:21:24.600 pandemic and I was surprised that you had an EP 0:21:24.760 --> 0:21:27.200 and not like a full project, right right right, Yeah, no, 0:21:27.200 --> 0:21:29.680