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Speaker 1: Hello, Welcome to the Bloomberg Business of Sports podcast. Will

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Speaker 1: we explore some of the big money issues in the

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Speaker 1: world of sports. I'm Michael Blond, I'm Scarlet, and we

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Speaker 1: have a duo with us. Lindsay Horran. She is a

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Speaker 1: professional soccer player. She is with the US women's national

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Speaker 1: team and also with Olympic Leon. That's the French club

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Speaker 1: that just one UEFA Women's Championship League title. Hot Dog,

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Speaker 1: that's cool. Rob Wiley, he is the chief marketing officer

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Speaker 1: for Cherry Bundy. We're gonna explain what that is in

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Speaker 1: a second. First of all, both of you, thank you

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Speaker 1: for joining us on the Bloomberg Business of Sports. Thanks,

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Speaker 1: thank you. So here's the thing, and I'm going to

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Speaker 1: recreate this conversation. Cherry Bundy is what I understand. This

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Speaker 1: a very good beverage. Uh that's marketed to amateur and

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Speaker 1: probe athletes. And I can just imagine Rob speaking to

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Speaker 1: Lindsay right now. So here's the converse station. So Rob

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Speaker 1: says the Lindsay, listen, I've got this drink. Don't eat

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Speaker 1: what Michael Bard did just before this interview with the

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Speaker 1: barbecue Potative chips, because that's horrible this is good for you.

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Speaker 1: Tell us about this product. Lindsay discovered and we've talked

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Speaker 1: about that share Bundy and the power of Tart Cherry

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Speaker 1: Juice via her sports nutrition at the women's US national team,

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Speaker 1: far before actually I even was with the company. So

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Speaker 1: she's been as have many other athletes, professional and amateur

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Speaker 1: athletes been introduced to it in a way that is

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Speaker 1: helping them recover via a sports nutrition via their own

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Speaker 1: sort of doctor or nutritionists, the registered dietitian, a number

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Speaker 1: of other experts in the field have proven our products,

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Speaker 1: Tart Cherry Products and Cherry Bundy to be the best

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Speaker 1: most natural recovery agents for those who wants to work

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Speaker 1: out on a consistent bay. Literally, Lindsay, is you know,

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Speaker 1: at an elite level. And from that standpoint, I'll let

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Speaker 1: her tell her own story. I don't need to speak

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Speaker 1: for her by any means, but I've been given the

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Speaker 1: privilege with Chare Bundy to not have to actually make

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Speaker 1: a lot of introductions and frankly do a lot of sales.

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Speaker 1: The company and its products speaks to themselves. But other

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Speaker 1: than that, I'll stop talking. Lindsay, why don't you tell

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Speaker 1: us you know how you met our products, how they

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Speaker 1: help you recover and then of course you know all

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Speaker 1: the great things you recently accomplished. Yeah, I you know,

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Speaker 1: I was speaking to Rob um about this a little

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Speaker 1: bit ago. And you know when it first came to

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Speaker 1: our team with the national team, Um, again, I didn't

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Speaker 1: really know much about it. And you know I was,

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Speaker 1: you know, eating barbecue tips like you were talking about before,

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Speaker 1: and not really caring much about what I was putting

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Speaker 1: in my body. And I was going and uh, you know,

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Speaker 1: burning a lot of calories and I could do whatever

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Speaker 1: the heck I wanted. But um, I think as time

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Speaker 1: time goes on, you start really caring about your nutrition

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Speaker 1: and what you put in. And you know, the older

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Speaker 1: you get, and you know, the more you need to

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Speaker 1: do for your body to recover and get ready for

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Speaker 1: the next game. Is is so so important. So um,

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Speaker 1: you know I was saying to Rob, we get so

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Speaker 1: many different products come into our national team, and you know,

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Speaker 1: want to be a part of our team and and

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Speaker 1: be you know, this this huge brand that that helps us,

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Speaker 1: you know, go compete for World Cups and Olympic medals.

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Speaker 1: You know, Um, Kerry Bundy was the one product that

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Speaker 1: has probably stayed with our national team for years and

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Speaker 1: years and years. I can't even remember the first time

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Speaker 1: that we had it. And Lindsay is just one of

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Speaker 1: the many athlete partners which our Bundy. You also have Deebo,

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Speaker 1: Samuel Tyrese, Haliburton m as athlete investors and athlete partners.

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Speaker 1: I look at the numbers here, Rob and uh in

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Speaker 1: your sports channel you have, you're on your growth of

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Speaker 1: your sports sales are coming from college and universities. You're

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Speaker 1: catering to elite athletes, whether at the collegiate level or

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Speaker 1: the professional level. Do you know if any athletes are

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Speaker 1: actually drinking Torry Bundy instead of Gatorade when they have

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Speaker 1: the gatorade bottle out during their press conferences. That's a

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Speaker 1: really good question. You know, we aspire, no doubt to

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Speaker 1: be the bottle of press conferences because press conferences are

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Speaker 1: usually post game. Right that said, so it is perfectly

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Speaker 1: time for us to be there. However, it is a

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Speaker 1: category of giants. The beverage space is a really really

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Speaker 1: big category, and Lindsay probably has a different beverage brand

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Speaker 1: called her every day, and from that standpoint, it's hard

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Speaker 1: to get there. You know, it's really difficult. As a marketer,

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Speaker 1: I can say this to outmarket or outspend those category

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Speaker 1: giants and yeah, it's it's it's nearly impossible, right, So

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Speaker 1: for us, we actually have to showcase our products differently,

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Speaker 1: aspiring to be there at the moment of O break

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Speaker 1: without question. Now that said, we don't focus on hydration, right,

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Speaker 1: we are not. We are products go nicely with water,

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Speaker 1: but are moven benefits or around recovery, which usually happens

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Speaker 1: in the other twenty three hours a day. So in game,

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Speaker 1: we have no problems with products that you're going to

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Speaker 1: drink with electro lights right to help fuel your performance.

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Speaker 1: We just helped postgame post workouts when in the moment

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Speaker 1: that you do need to recover, you realize that there's

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Speaker 1: some there's a different alternative than hydration. There's actually hard

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Speaker 1: cherry used in Chair Bundy that can augment that daily ritual.

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Speaker 1: This is for both of you, Rob and lindsay the

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Speaker 1: same question, and I'd like to start with Rob Cherry Bundy.

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Speaker 1: It's currently partnered more with three hundred fifty collegiate athletes, uh,

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Speaker 1: and it's going to involve N I L deals possibly

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Speaker 1: and of course we all know N i L stands

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Speaker 1: for new income largely with college athletes next year. So

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Speaker 1: I'd like to start with Rob about the n i

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Speaker 1: L deals and what Cherry Bundy could mean for the

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Speaker 1: college athlete, and then Lindsey please follow up. It's a

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Speaker 1: tricky question. It's definitely a new world right with paying

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Speaker 1: amateur athletes by and large, image likely stals are sort

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Speaker 1: of like the new things clearly there where brands and

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Speaker 1: products feel like there's new opportunity to tell a story

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Speaker 1: with younger amateur athletes, and we'll do the same. I

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Speaker 1: think the funny the thing is a marketer and the

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Speaker 1: thing is an executive. That I actually care the most

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Speaker 1: about is why. You know, most of these athletes, frankly,

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Speaker 1: especially these college kids earned it for the money. And

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Speaker 1: I don't blame them. I was a poor college kid

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Speaker 1: at one time, too, right, and we all have rents

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Speaker 1: to pay, so I get the incentive. I understand why

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Speaker 1: college kids are looking to market products actively, and some

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Speaker 1: of them are quite good at it. You know, they

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Speaker 1: understand social media, they understand their followings, they understand how

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Speaker 1: products can live natively in their feeds. They're really savvy.

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Speaker 1: And so from that point, I'm like yeah, get paid.

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Speaker 1: That sounds great for us, though I'm more interested in

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Speaker 1: why us and how we work with them in a way. Again,

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Speaker 1: it tells a really interesting story. And for us, the

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Speaker 1: most important thing is that you already use our products.

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Speaker 1: That is the criteria that we go into these deals

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Speaker 1: with to really understand if they're using our products to

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Speaker 1: do what they say they were going to do. And

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Speaker 1: the next thing is, again, when you're in every locker

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Speaker 1: room and every fueling station in the country at every

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Speaker 1: major sports program, there's a really good chance you already are.

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Speaker 1: So that's not an unfair criteria. Now, that said, as

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Speaker 1: we get younger, the strategy we then wants to use

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Speaker 1: this around being an emerging athlete. Who's next? Right? And

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Speaker 1: the funny thing is Lindsay is still on the rise.

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Speaker 1: She is the captain of the women's national team. Feels

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Speaker 1: like she's made it. You know, she's won international championship.

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Speaker 1: You know she's already she's Lindsay, what do you have

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Speaker 1: You've been a professional? Talk for about ten years? Yeah,

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Speaker 1: a long time. She's to make it feel old. Sorry, yeah,

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Speaker 1: but one of those is, like we always joke gets

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Speaker 1: a Noscar flare on the radio, and it happens right. Um,

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Speaker 1: but you know she's already arrived, right, but she has

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Speaker 1: such like so much runway in front of her, and

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Speaker 1: you know the nation is going to be excited to

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Speaker 1: watch her, to be real, and we just felt like

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Speaker 1: it was the right place for us to be. And so,

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Speaker 1: but that is how we think about an I L

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Speaker 1: deal is. You know, we want to make sure that

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Speaker 1: it's a natural fit. We want to make sure that

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Speaker 1: you know, these people that we work with are on

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Speaker 1: the rise, they're emerging stars. And from that standpoint, he asked,

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Speaker 1: some of it's about dollars and cents, but we will

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Speaker 1: carefully wade into those waters. And yes, college athletes soon,

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Speaker 1: high school athletes are going to be a thing, whether

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Speaker 1: we like it or not. You know, I have an

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Speaker 1: eight year old son, and I I wonder what his

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Speaker 1: life will be like when he's in high school. Uh,

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Speaker 1: it would be such a privilege to have this problem. Frankly,

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Speaker 1: but I also know it is tricky. So we'll see

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Speaker 1: how it plays out. But lindsay, I'm interested in your

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Speaker 1: point of view. What do you think about the N

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Speaker 1: I L space given that you've been around for this long? Yeah,

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Speaker 1: I uh, I'm kind of on the same page to do.

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Speaker 1: It's it's tricky. You know, I obviously didn't go to college,

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Speaker 1: so I don't know how exciting it is for the

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Speaker 1: college athletes since I went straight pro. But um, you know,

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Speaker 1: for me, it's like these young um, these young athletes

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Speaker 1: who are so incredibly talented on social me idea. That's

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Speaker 1: where it scares me a little bit, you know, Like

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Speaker 1: you were saying, it's like they'll do anything for for

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Speaker 1: the money. And I understand how it is when you

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Speaker 1: first become a professional, like you want to make the

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Speaker 1: most money as possible, but you know, it comes to

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Speaker 1: this point like for me now, like when you know

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Speaker 1: I'm looking at a product or sponsorship or investing or whatever,

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Speaker 1: like I want to truly care about the brand and

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Speaker 1: um and be invested in it and know that, you know,

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Speaker 1: this is something that I like representing. And I think

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Speaker 1: so that that's kind of the hard thing with with

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Speaker 1: the college athletes is maybe it's not necessarily the case,

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Speaker 1: but again it's it's this new and upcoming thing and

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Speaker 1: it is a privilege, and you know it's exciting. Um. Again,

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Speaker 1: like it's it's hard for me to speak on just

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Speaker 1: because I obviously was not in college and and don't

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Speaker 1: know the realms there. But yeah, I think it can

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Speaker 1: be tricky, but I like, you know how you're treading

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Speaker 1: a little bit and how Terry Terry Bundey's approaching it,

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Speaker 1: because I know how other brands will you know, just

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Speaker 1: care about getting there name out there and and no

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Speaker 1: matter what, the athlete is gonna love it and take it,

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Speaker 1: you know, Lindsay. I want to follow up and since

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Speaker 1: you mentioned a couple of times that you went straight

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Speaker 1: to pro um. You play for Portland Thorns, but you're

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Speaker 1: currently on loan to the French team whose name I

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Speaker 1: cannot pronounce properly. How does that? How does that work?

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Speaker 1: How long is the loan period you began UM, but

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Speaker 1: I'm curious how long it goes on for. And I'd

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Speaker 1: like to hear um the difference in the economics of

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Speaker 1: playing for a U S protein versus a French protein. Yeah,

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Speaker 1: so I signed UM. I signed with Portland's UM. That

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Speaker 1: must have been a year ago now because we're all

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Speaker 1: under contract with you with soccer and now it's kind

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Speaker 1: of changed. And in the end of your cell in

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Speaker 1: the league here in the US where we can start

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Speaker 1: actually signing contracts with our en Abusta club. UM. And

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Speaker 1: in that agreement, I, my agent and I put in

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Speaker 1: that it's possible that I could go on loan to

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Speaker 1: a European club if by choose to do so. So, UM,

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Speaker 1: this past year made the most sense for me, and

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Speaker 1: I signed a loan for eighteen months. So I've finished

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Speaker 1: out the season with them. UM. This year went went

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Speaker 1: in January. UM, and then you know we we just

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Speaker 1: finished well, probably three weeks ago, and I'll be starting

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Speaker 1: back up to them in August and have one more

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Speaker 1: season with them. So yeah, full eighteen months. UM. And

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Speaker 1: to answer your next question, it's difficult to say, because

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Speaker 1: it's rising here in America. It's getting better and better. UM.

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Speaker 1: There's more investment in in the league, and there's more

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Speaker 1: investment in clubs. UM. You see, like a club like

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Speaker 1: Kansas City, who you know has investors with you know,

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Speaker 1: the mahomes and and whatnot, and what they're developing, their

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Speaker 1: the stadium that they're building, UM, their money that they're

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Speaker 1: giving to players, etcetera, etcetera. It's incredible, But it's not

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Speaker 1: like that for every single team. UM, it's not like

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Speaker 1: that for every single player, and you look at a

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Speaker 1: team like Olympic leon A and it's not U you

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Speaker 1: know a secret. They pay the players very well and

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Speaker 1: they treat they treat us all like like com men's game. Um.

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Speaker 1: And obviously it's it's very attractive to any players who

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Speaker 1: want to go play over there, but it's it's the

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Speaker 1: professional aspect as well. Um, when I'm over there, I

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Speaker 1: feel like I'm at a professional club and in some

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Speaker 1: cases and the be a cell it is not like that,

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Speaker 1: and I think that's where the investment needs to keep growing.

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Speaker 1: In America. It's still just different and football soccer um

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Speaker 1: is getting more and more popular and and more more

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Speaker 1: people want to put, you know, whatever they can into it,

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Speaker 1: but it needs to keep growing. And again not the

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Speaker 1: reason why I went to Leone. You know, I wanted

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Speaker 1: a new challenge and I wanted to grow in a

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Speaker 1: different way and I kind of wanted to rewrite my

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Speaker 1: story in in France. So um, yeah, I don't want

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Speaker 1: it to be like, you know, I went just for

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Speaker 1: the money or whatever. I think. Um, it was just

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Speaker 1: something that I felt like I wanted to in my career.

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Speaker 1: I want to follow up on something you said. Unfortunately,

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Speaker 1: we're running out of time. But it goes back to

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Speaker 1: the reaction to equal pay for the women finally in soccer,

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Speaker 1: and I'm so glad the women could tell the men

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Speaker 1: thanks pitches for finally catching up and coming to two.

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Speaker 1: Because it's ridiculous that it took this long for this

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Speaker 1: to happen. I'm sorry, I get I get that. You well,

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Speaker 1: you see, can you tell us it's like where hot?

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Speaker 1: Why did it take this long? I can't tell you

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Speaker 1: that reason. I it's incredible to be honest, Um, you know,

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Speaker 1: I can't tell you how many hours um, we spent

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Speaker 1: as a national team and not just you know, as

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Speaker 1: a whole some of our like leadership players over the

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Speaker 1: past ten years, UM, you know, Kristen Press, Megan Repeto,

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Speaker 1: Alex Morgan, Carle Lloyd, some of those that spoke up

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Speaker 1: more so and we're on the forefront of that. The

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Speaker 1: amount of work that they put in, um was incredible.

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Speaker 1: And then as a team, you know what we did,

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Speaker 1: how many meetings we had, how many times we had

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Speaker 1: to talk to our lawyer, our p a, whatnot. It's

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Speaker 1: been NonStop. UM. So to say that this was just

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Speaker 1: monumental and such a huge release and incredible. Um yeah,

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Speaker 1: it's it's amazing to see. I think the one thing

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Speaker 1: I do want to say is, you know, we've hit

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Speaker 1: a point here with US soccer and this is such

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Speaker 1: a huge achievement. But you know, now, sitting here and

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Speaker 1: playing in Leone, I hear what all other national teams

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Speaker 1: have and what they what they get and how far

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Speaker 1: off um qualities there is for every single woman's human

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Speaker 1: in the world. Um that's where I feel like maybe

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Speaker 1: we hit a point where we're making everyone else in

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Speaker 1: the world see what what they s I'm saying. So

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Speaker 1: I hope that this changes things for women and everywhere,

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Speaker 1: not just in the US and not just in our team.

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Speaker 1: I hope to change this thing in the world. Lindsey

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Speaker 1: horan pro soccer player, US women's national team and with

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Speaker 1: Olympic Leon, the French club that just won the UA

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Speaker 1: for Women's Championships league title and Robber League, chief marketing

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Speaker 1: officer for Cherry Bundy. This sounds like the product I

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Speaker 1: need to take care of and do now. No more

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Speaker 1: barbecue potatoes. You can have the barbe Mike, you can

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Speaker 1: have the barbecue potato chips. Friend, you just need you

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Speaker 1: need to also have a little chair money in your diet.

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Speaker 1: I don't know I'm gonna play the role of Mrs

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Speaker 1: bar I'm thinking that he probably doesn't need the barbecue

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Speaker 1: potato chips in the morning. In other words, she's saying,

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Speaker 1: I got a T shirt that says wide load. Thank

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Speaker 1: you guys very much for joining us right here on

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Speaker 1: the Bloomberg Businesses for you. Guys are so kind to

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Speaker 1: join us and have a little fun with us. Thank

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Speaker 1: you so much. Thank you guys. This has been the

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Speaker 1: Bloomberg Business of Sports podcast when we explore the big

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Speaker 1: money issues in the world of sports. I'm Michael Barr,

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Speaker 1: I'm Scarlett fou and you can catch our podcast every Monday,

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Speaker 1: Wednesday and Thursday, and of course you can always download

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Speaker 1: show wherever you get your podcast. I'm Michael Barr on

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Speaker 1: Twitter at Big Bar Sports and I'm on Twitter at

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Speaker 1: Scarlett fir And of course we always enjoy bringing this

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Speaker 1: show to you, so standby. We got more coming for

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Speaker 1: you later on this week.