WEBVTT - Bloomberg Businessweek Weekend - May 24th, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg business Week inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 1>Big focal point this week, I mean massive focal point.

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<v Speaker 1>Let's be fair earnings from Nvidia, you know, the giant

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<v Speaker 1>chip maker at the heart of the artificial intelligence revolution

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<v Speaker 1>that has powered the bullmarket in stocks. More on that

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<v Speaker 1>in just a moment.

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<v Speaker 3>Man speaking of Nvidia, Jensen Wang, Satynadella of Microsoft, and

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<v Speaker 3>Michael Dell. A lot of big names in the tech

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<v Speaker 3>space this past week talking about AI and their plans

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<v Speaker 3>and their partnerships. Our take on what is going on

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<v Speaker 3>from the head of AI over at Qualcom, who weighed

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<v Speaker 3>in on on device artificial intelligence, including so called aipcs.

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<v Speaker 1>You're going to hear a lot about that in the

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<v Speaker 1>coming months, that's for sure. Venture Capital crossed into a

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<v Speaker 1>few topics for us this week as well, including a

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<v Speaker 1>conversation with the author of the Venture mindset how to

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<v Speaker 1>make smarter bets and achieve extraordinary growth.

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<v Speaker 3>And speaking of VC bets, joe Ane corkran over at

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<v Speaker 3>Golden Seeds joins us on investing in early stage women

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<v Speaker 3>led businesses, and then the Business Week cover story It's

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<v Speaker 3>about twenty three and meters once the recipient of millions

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<v Speaker 3>of dollars from vcs and investors facing a big problem today.

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<v Speaker 1>All of that to come. We begin with Nvidia, which

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<v Speaker 1>gave another bullish forecast, shattering estimates showing that spending on

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<v Speaker 1>AI computing remained strong and reinforcing its stats as the

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<v Speaker 1>biggest beneficiary of AI spending.

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<v Speaker 3>The company's so called AI accelerators, These are chips that

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<v Speaker 3>help data centers develop chatbots and other cutting edge tools

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<v Speaker 3>have become a hot commodity. For more on the quarter

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<v Speaker 3>and the business, we caught up with the Bloomberg News

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<v Speaker 3>at US semiconductor reporter Ian King.

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<v Speaker 4>Were looking for doubling year of a year in this

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<v Speaker 4>current quarter. In video, said yeah, we can do that,

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<v Speaker 4>and we can do a bit more. So, even though

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<v Speaker 4>there were lofty expectations, they managed to set expectations even higher.

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<v Speaker 4>The data center business is already bigger than Intel an AMD,

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<v Speaker 4>and it's getting bigger quicker than people had projected more

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<v Speaker 4>than four hundred percent a year on year increase in

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<v Speaker 4>that particular business. So all of the fundamental numbers that

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<v Speaker 4>in Nvidia need to show we're heading in the right direction.

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<v Speaker 4>It was able to deliver on.

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<v Speaker 3>I was a little struck, and Carol mentioned this by

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<v Speaker 3>a couple of the things that they also announced the

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<v Speaker 3>ten to one stock split coming next month, and then

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<v Speaker 3>increasing the dividend. Curious if you have any thoughts on

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<v Speaker 3>either of those things.

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<v Speaker 4>Well, I mean, you know, as you were just discussing

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<v Speaker 4>with Bailey, I believe that the stock split is something

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<v Speaker 4>that's aimed at retail investors, but it's also aimed at

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<v Speaker 4>their internal audience as well. A certain percentage of the

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<v Speaker 4>shares get bought by individuals. You know, they get like

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<v Speaker 4>a discount slash, you know, allowance that they can buy

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<v Speaker 4>at a certain point. So you know they want to

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<v Speaker 4>to keep their employees happily, right. You need those engineers,

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<v Speaker 4>you need those that staff that's that's you know, so

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<v Speaker 4>invested in what you're doing, So that might be part

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<v Speaker 4>of it as well.

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<v Speaker 1>Can I ask you though, because I did scratch my

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<v Speaker 1>head a little bit about it.

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<v Speaker 5>I don't know.

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<v Speaker 1>I was going back and forth with a brother of

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<v Speaker 1>mine who has been in an Nvidia for years, and

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<v Speaker 1>we're going back and.

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<v Speaker 3>Got to get it. Your brother on the show.

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<v Speaker 1>Yea, yeah, he's pretty smart, just really well read. But

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<v Speaker 1>about the dividend, because I always feel like companies do

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<v Speaker 1>that when maybe growth is slowing or something to kind

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<v Speaker 1>of keep investors happy. Is there something, though, connected with

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<v Speaker 1>that stock split that they raise the dividends so much?

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<v Speaker 4>I mean, for some of you conductor companies, which are

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<v Speaker 4>massively capital intensive, even when they don't own their own manufacturing,

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<v Speaker 4>that the question is how much are they spending as

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<v Speaker 4>a percentage of their revenue on R and D, on design,

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<v Speaker 4>on making sure that the next product's coming along? And

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<v Speaker 4>you look, you know, Nvidia is one of the highest,

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<v Speaker 4>one of the biggest spenders by any measure in the

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<v Speaker 4>chip industry. So as long as I'm doing that, I

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<v Speaker 4>would say that most in video watchers don't care. It's

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<v Speaker 4>just something nice to have. On the other side of things.

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<v Speaker 1>Well, you talk about the R and D spend and

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<v Speaker 1>it really, you know, certainly seems to be paying off

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<v Speaker 1>for Nvidia. Having said that, talk to us about the

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<v Speaker 1>development cycle, and I bring it up because I was

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<v Speaker 1>listening to Bloomberg Intelligence man Deep seeing about how for

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<v Speaker 1>Nvidia it's kind of a shorter time like almost every year,

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<v Speaker 1>and that that is going to require companies who want

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<v Speaker 1>to have the latest and greatest from Nvidia and in

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<v Speaker 1>the AI chip world, that they're going to be adjusting

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<v Speaker 1>their CAPEX spend to include that every year. So maybe

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<v Speaker 1>you know, different from Moore's law. Right.

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<v Speaker 4>Basically what Jensen lang to CEO said, he said, Look,

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<v Speaker 4>we were bringing new product market for this market roughly

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<v Speaker 4>sort of every eighteen months or so. Now we're going

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<v Speaker 4>to do.

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<v Speaker 2>It every year.

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<v Speaker 4>We're going to do it every year for a number

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<v Speaker 4>of he you know, put that the salesman routine. Look,

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<v Speaker 4>we're helping our customers. This market is changing rapidly, so

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<v Speaker 4>we need to bring soft and market much much quicker

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<v Speaker 4>than we were doing to help support this, to help

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<v Speaker 4>bring these new capabilities, everybody wins everything, you know, the

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<v Speaker 4>pace of innovation increases. Flip side of that is, you

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<v Speaker 4>remember earlier this year we were talking about what AMD's doing,

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<v Speaker 4>what Intel's doing, you know, how are they going to

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<v Speaker 4>get into the market and what Jensen Wang has basically

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<v Speaker 4>said to them, is like that moving train that you

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<v Speaker 4>are trying to catch is going even faster.

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<v Speaker 2>Good look.

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<v Speaker 4>So that's what's really going on on a competitive basis

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<v Speaker 4>there as well.

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<v Speaker 1>And Moore's law I meant doubling every two years, so

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<v Speaker 1>forgive me, yeah, much faster here.

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<v Speaker 3>Ian Ian, I want to to that end of this

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<v Speaker 3>of jumping on that train. I want to talk a

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<v Speaker 3>little bit about margins, because the company said that margins

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<v Speaker 3>for the gross margins will be seventy five point seven

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<v Speaker 3>five percent in the current quarter. As you noted, this

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<v Speaker 3>is more like a software company rather than a chip

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<v Speaker 3>comp And you yesterday talked about Intel being in the

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<v Speaker 3>low sixties at its height when it really owned the

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<v Speaker 3>server market. What can history tell us about the duration

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<v Speaker 3>and durability of margins like this for a chip company.

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<v Speaker 4>Yeah, I mean, right now, their margins are what they

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<v Speaker 4>want them to be because it's just really a case of, well,

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<v Speaker 4>our prices a sky high were sold out. We can

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<v Speaker 4>essentially charge what we want, so obviously the pricing is

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<v Speaker 4>very good for margins. On the flip side of that,

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<v Speaker 4>as we just discussed, they can spend what they want.

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<v Speaker 4>It's you know, how much do we want to spend

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<v Speaker 4>on R and D, how well do we want to

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<v Speaker 4>reward our employees. So the margins are sky high, but

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<v Speaker 4>they could make them artificially higher. The fact that they're

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<v Speaker 4>spending heavily, the fact that they're able to charge a lot,

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<v Speaker 4>that's something that's going to probably persist. So they're setting

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<v Speaker 4>very high targets, but they could be even higher. So,

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<v Speaker 4>you know, as a measure of their health, it's pretty good.

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<v Speaker 6>Stay.

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<v Speaker 3>Do you agree with Jensen's comment that the freight train

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<v Speaker 3>is moving faster and these companies will have a more

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<v Speaker 3>difficult time, The AMDs and the like will have a

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<v Speaker 3>more difficult time catching up with Nvidia.

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<v Speaker 4>I mean Jensen's racing. I mean this one of the

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<v Speaker 4>things that comes across in pretty much any time he

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<v Speaker 4>says something, he's constantly aware of the tension that exists

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<v Speaker 4>in his business and his market, and he's consciously trying

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<v Speaker 4>to shape post what his company does, and his understanding

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<v Speaker 4>of the relationships where we are in the cycle, where

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<v Speaker 4>we are relative to the competition, what the customers want.

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<v Speaker 4>He's trying to shape his narrative to fit that. He's

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<v Speaker 4>very clever, and he's showing people that he understands what's

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<v Speaker 4>going on and what he has to do to stay ahead,

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<v Speaker 4>and that kind of institutional paranoia, that history of being

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<v Speaker 4>the little guy still very much present in what he's doing.

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<v Speaker 1>Unbelievable and just a fascinating story. Ian. Thank you. I

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<v Speaker 1>know it's been a busy twenty four hours for you,

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<v Speaker 1>so we really appreciate it. Ian King are US Semiconductor

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<v Speaker 1>and Networking reporter at Bloomberg News, joining us from our

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<v Speaker 1>San Francisco bureau, as we mentioned, and Vida shares continuing

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<v Speaker 1>to trade higher, still up about ten percent in today's session,

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<v Speaker 1>and again you're now looking at a two point five

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<v Speaker 1>almost two point six trillion dollar market cap company, so

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<v Speaker 1>it is in the league of some of the largest

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<v Speaker 1>market cap companies in the world.

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<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 2>live weekday afternoons from two to five pm. Easter Listen

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<v Speaker 2>on Applecarplay and ed Brout Auto with a Bloomberg Business app,

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<v Speaker 2>or watch us live on YouTube.

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<v Speaker 1>This past week, the CEOs of Dell's Service nown and

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<v Speaker 1>Video all at the Dell Technology World event in Las Vegas,

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<v Speaker 1>talking about working together and on premise AI That conversation,

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<v Speaker 1>by the way, can be found on the Bloomberg and

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<v Speaker 1>at Bloomberg dot com. Dell unveiled a new line of

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<v Speaker 1>personal computers optimized for AI tasks, with Michael Dell saying

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<v Speaker 1>AIPCS will be quote pretty standard. In twenty twenty five.

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<v Speaker 3>Meantime, Microsoft introduced a version of its Copilot assistant to

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<v Speaker 3>help teams collaborate, extending a company wide push to infuse

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<v Speaker 3>products with AI. Microsoft presenting new computers with the new

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<v Speaker 3>AI focused features, powered by chips from Qualcomm, a maker

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<v Speaker 3>of smartphone components that's been trying to grab a foothold

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<v Speaker 3>in laptops for years.

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<v Speaker 1>A lot going on, folks, as you can tell well,

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<v Speaker 1>so we felt pretty lucky when earlier this month we

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<v Speaker 1>got our own take on all of this with Durga Malatti,

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<v Speaker 1>head of AI over Qualcom.

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<v Speaker 7>There's a lot of things that are going on in

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<v Speaker 7>the space of AI as it runs on devices that

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<v Speaker 7>you and I usually use, whether it's handsets or phones,

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<v Speaker 7>whether it is tablets or PCs and so on. So

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<v Speaker 7>let me spend a little bit of time in terms

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<v Speaker 7>of explaining what's really going on out there. So in

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<v Speaker 7>the last two years or so ever, since generative AI

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<v Speaker 7>started making waves in terms of its capabilities, pretty spectacular capabilities,

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<v Speaker 7>and in terms of the kinds of use cases that

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<v Speaker 7>it can unleash. As Falcom, we've been focused on trying

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<v Speaker 7>to bring that technology into devices that you and I

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<v Speaker 7>can use. You know, usually one of the questions that

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<v Speaker 7>comes in is why why do you want to run

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<v Speaker 7>this on a device? Why can't you just run it

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<v Speaker 7>on the cloud? I mean, we do use the cloud

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<v Speaker 7>for so many different things, and what's wrong actually, So

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<v Speaker 7>it's kind of important to understand what are the benefits

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<v Speaker 7>that you actually have when you run these amazing generative

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<v Speaker 7>AI models directly on devices. The very first one is

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<v Speaker 7>related to privacy and security. A lot of the times

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<v Speaker 7>when you actually go through generative AI use cases, you

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<v Speaker 7>might be wondering, maybe it's just a chat pot. Maybe

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<v Speaker 7>I ask a question, I get a response, But it

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<v Speaker 7>doesn't have to be just a chat pot. It could be.

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<v Speaker 7>These days, we use a lot more of both voice

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<v Speaker 7>based interaction with devices in addition to using camera and

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<v Speaker 7>something else to bring in additional context to the question

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<v Speaker 7>that you're asking. For example, you could be holding up

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<v Speaker 7>your phone and pointing in a certain direction and saying

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<v Speaker 7>what am I looking at and that information you want

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<v Speaker 7>to actually do process it locally. You might not be

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<v Speaker 7>fully comfortable actually dealing with all of this in the cloud.

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<v Speaker 3>I totally get it why this makes sense to have

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<v Speaker 3>on device, whether that's a smartphone or a PC. We'll

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<v Speaker 3>talk about PCs in just a minute. You said you've

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<v Speaker 3>been working on this a Qualcomm. Why hasn't it happened yet?

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<v Speaker 7>So, actually, if you take a look at it, at

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<v Speaker 7>least on the smartphone segment, if you take a look

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<v Speaker 7>at some of the premium tier smartphones, whether it's a

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<v Speaker 7>Samsung Galaxy S twenty four or a pixel device or

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<v Speaker 7>something that we are seeing in China with Shaomi and

0:11:25.559 --> 0:11:28.760
<v Speaker 7>Honor and some of the other devices, all these devices

0:11:28.840 --> 0:11:33.040
<v Speaker 7>now are capable of based upon keeping aside the pixel part,

0:11:33.080 --> 0:11:36.840
<v Speaker 7>but everything else based upon Snapdragon platforms from Pollcom, running

0:11:37.000 --> 0:11:39.840
<v Speaker 7>very large language models directly on the device, up to

0:11:39.880 --> 0:11:43.720
<v Speaker 7>seven billion parameters, and these devices are now capable of

0:11:43.760 --> 0:11:46.200
<v Speaker 7>a lot more things than you're used to. I do

0:11:46.280 --> 0:11:49.120
<v Speaker 7>admit that the use cases are still gradually waking up

0:11:49.120 --> 0:11:51.360
<v Speaker 7>to what are the capabilities in the smartphones, because that

0:11:51.480 --> 0:11:53.600
<v Speaker 7>is something that takes a little bit of time. But

0:11:53.840 --> 0:11:55.520
<v Speaker 7>if you've kind of taken a look at some of

0:11:55.559 --> 0:12:00.079
<v Speaker 7>the live translate features or AI based voice assistance, the

0:12:00.160 --> 0:12:05.040
<v Speaker 7>capability to run very large models directly on device starts today.

0:12:05.080 --> 0:12:09.720
<v Speaker 7>It's already exists today in smartphones, and the use cases

0:12:09.760 --> 0:12:11.800
<v Speaker 7>are gradually coming up, and we're doing our part on

0:12:11.840 --> 0:12:13.480
<v Speaker 7>the use cases as well as I kind of go

0:12:13.559 --> 0:12:15.559
<v Speaker 7>through the rest of the discussion.

0:12:15.880 --> 0:12:20.040
<v Speaker 1>You guys have you know, you've been talking about phones specifically,

0:12:20.280 --> 0:12:24.199
<v Speaker 1>but I'm assuming that you're thinking also PCs as well,

0:12:24.240 --> 0:12:27.000
<v Speaker 1>And I'm just curious if that's the case, and you know,

0:12:27.480 --> 0:12:30.120
<v Speaker 1>you guys have been trying for years to get into

0:12:30.360 --> 0:12:34.960
<v Speaker 1>the PC market, Why though, hasn't it happened so far,

0:12:35.520 --> 0:12:38.120
<v Speaker 1>and why maybe is it different this time around? If

0:12:38.160 --> 0:12:40.760
<v Speaker 1>that's also on your radar in your mission.

0:12:40.640 --> 0:12:44.200
<v Speaker 7>Absolutely right, there is a massive disruption that's coming to

0:12:44.440 --> 0:12:48.760
<v Speaker 7>this specific segment in the context of aipcs. Now, the

0:12:48.760 --> 0:12:52.839
<v Speaker 7>definition of AIPC is it is a PC in which

0:12:53.160 --> 0:12:55.360
<v Speaker 7>not only do you have like the equivalent of everyone

0:12:55.440 --> 0:12:58.240
<v Speaker 7>has heard about copilots, in which you are constantly using

0:12:58.320 --> 0:13:01.880
<v Speaker 7>something else that is running with which you interact with

0:13:02.400 --> 0:13:05.160
<v Speaker 7>quite frequently and use it for productivity, whether it's in

0:13:05.240 --> 0:13:09.160
<v Speaker 7>creation of documents, edition of the editing documents are taking

0:13:09.320 --> 0:13:12.560
<v Speaker 7>one kind of a document and translating into another, and

0:13:12.559 --> 0:13:14.680
<v Speaker 7>so on and so forth. This is what we would

0:13:14.720 --> 0:13:17.440
<v Speaker 7>call as like a on demand AIK so a little

0:13:17.480 --> 0:13:19.679
<v Speaker 7>bit like a chladbot. You ask a question, you get

0:13:19.679 --> 0:13:22.600
<v Speaker 7>an answer. It is more, it is more to it.

0:13:22.640 --> 0:13:24.360
<v Speaker 3>Well, okay, so if there's more to this and we

0:13:24.400 --> 0:13:28.240
<v Speaker 3>can why do we need an AI PC to do this?

0:13:28.280 --> 0:13:32.200
<v Speaker 3>Why can't we just do this on the powerful machines

0:13:32.200 --> 0:13:33.559
<v Speaker 3>that we already have. Why do they need to be

0:13:33.640 --> 0:13:34.439
<v Speaker 3>AI specific?

0:13:34.800 --> 0:13:37.760
<v Speaker 7>So one thing that I mean these productivity tools are

0:13:38.720 --> 0:13:41.960
<v Speaker 7>they make it significantly more simpler to actually not just

0:13:42.160 --> 0:13:45.400
<v Speaker 7>interact with your device, but actually make it a lot

0:13:45.440 --> 0:13:47.040
<v Speaker 7>a lot of the things that you end up doing

0:13:47.360 --> 0:13:49.920
<v Speaker 7>tend to be far more richer in terms of the

0:13:49.960 --> 0:13:52.679
<v Speaker 7>capabilities in itself. Let me give an example of that,

0:13:52.720 --> 0:13:56.120
<v Speaker 7>by the way, imagine that you're actually on a chat

0:13:56.160 --> 0:13:58.880
<v Speaker 7>session with your colleague and you're actually talking about a

0:13:58.920 --> 0:14:01.520
<v Speaker 7>specific meeting that you just had, and the next thing

0:14:01.559 --> 0:14:04.360
<v Speaker 7>you know, something pops up saying okay, you already share

0:14:04.360 --> 0:14:05.920
<v Speaker 7>the meeting notes with the person and you just lick

0:14:06.040 --> 0:14:08.520
<v Speaker 7>use and that it immediately goes in. Just think through

0:14:08.559 --> 0:14:11.040
<v Speaker 7>exactly all the things that happened in that whole process.

0:14:11.360 --> 0:14:13.800
<v Speaker 7>First of all, this is now the equivalent of what

0:14:13.840 --> 0:14:17.000
<v Speaker 7>we have been calling as pervasive AI AI, which is

0:14:17.080 --> 0:14:21.880
<v Speaker 7>constantly running inside your PC. It's actually kind of trying

0:14:21.920 --> 0:14:24.600
<v Speaker 7>to encapsulate you as the end user and the PC

0:14:24.720 --> 0:14:28.120
<v Speaker 7>into like one single state, and you're constantly predicting, You're

0:14:28.160 --> 0:14:30.600
<v Speaker 7>thinking on itslf. You know, the PC is actually kind

0:14:30.600 --> 0:14:34.200
<v Speaker 7>of almost thinking and anticipating the next move from the

0:14:34.320 --> 0:14:38.280
<v Speaker 7>user and then being very proactively help in that whole process.

0:14:38.280 --> 0:14:39.800
<v Speaker 1>So we've all got a couple of minutes though, So

0:14:39.920 --> 0:14:42.680
<v Speaker 1>is that why we need an AI PC?

0:14:42.840 --> 0:14:48.560
<v Speaker 7>Specifically combination the two of the productivity tools plus this

0:14:48.880 --> 0:14:52.800
<v Speaker 7>along with a few other things associated with UH you know,

0:14:52.880 --> 0:14:55.640
<v Speaker 7>as a as a as a code generator, or as

0:14:55.640 --> 0:14:58.520
<v Speaker 7>a content creator. It is something that's constantly running in

0:14:58.560 --> 0:15:01.440
<v Speaker 7>the background. Now, keep in mind that we use our

0:15:01.480 --> 0:15:05.120
<v Speaker 7>PCs regardless of whether we are connected somewhere to the

0:15:05.160 --> 0:15:07.720
<v Speaker 7>cloud or not. I mean, the simplest example is you

0:15:07.800 --> 0:15:10.360
<v Speaker 7>might be on like a long flight and you want

0:15:10.400 --> 0:15:12.440
<v Speaker 7>to actually get some work done during the flight, but

0:15:12.680 --> 0:15:14.320
<v Speaker 7>all you have is just you and the laptop at

0:15:14.320 --> 0:15:16.760
<v Speaker 7>that point in time regardless of what the connectivity is,

0:15:16.960 --> 0:15:19.360
<v Speaker 7>and you still want to have the same kind of productivity.

0:15:19.400 --> 0:15:22.960
<v Speaker 7>So it does actually really start growing on you. Quite

0:15:23.000 --> 0:15:25.560
<v Speaker 7>a few of us insight Qualcom have been dog footing

0:15:25.640 --> 0:15:28.720
<v Speaker 7>exactly that experience with our own internal reference designs on

0:15:28.800 --> 0:15:32.400
<v Speaker 7>these aipcs, and trust me, it does change the user.

0:15:32.200 --> 0:15:36.080
<v Speaker 1>Exped So what does an AIPC do for the consumer?

0:15:36.200 --> 0:15:39.160
<v Speaker 1>What do they get out of this? The regular consumer?

0:15:39.480 --> 0:15:42.000
<v Speaker 7>A regular consumer? I mean, if you categorize between we

0:15:42.040 --> 0:15:45.520
<v Speaker 7>talked about productivity tools, let's talk about content creation. Content

0:15:45.560 --> 0:15:47.880
<v Speaker 7>creation is also kind of a productivity in its own way,

0:15:47.920 --> 0:15:50.040
<v Speaker 7>So that part is actually quite clear. But if you

0:15:50.080 --> 0:15:52.680
<v Speaker 7>start thinking about all the other things, even when it

0:15:52.720 --> 0:15:55.680
<v Speaker 7>comes to the social interactions and emails and documents, it's

0:15:55.760 --> 0:15:57.560
<v Speaker 7>on a regular user at the end of the day,

0:15:57.680 --> 0:15:59.880
<v Speaker 7>goes through a mix and match of these different kinds

0:15:59.920 --> 0:16:02.680
<v Speaker 7>of use cases, and we believe that it's actually a

0:16:02.720 --> 0:16:06.120
<v Speaker 7>pretty big differentiator between the before and after. Now, is

0:16:06.160 --> 0:16:08.480
<v Speaker 7>it like a big bang moment that happens. That is

0:16:08.520 --> 0:16:10.760
<v Speaker 7>something that remains to be seen. But we are on

0:16:10.760 --> 0:16:12.960
<v Speaker 7>the cusp of all these launchers that are coming up

0:16:12.960 --> 0:16:15.160
<v Speaker 7>over the next few weeks and let's see how that

0:16:15.200 --> 0:16:15.680
<v Speaker 7>plays out.

0:16:15.960 --> 0:16:18.080
<v Speaker 3>Do you want me to be replaced Carol by an

0:16:18.080 --> 0:16:20.720
<v Speaker 3>AI PC? Is that where you're hinting at?

0:16:21.000 --> 0:16:22.840
<v Speaker 1>Come on, No, not gonna happen.

0:16:22.880 --> 0:16:27.800
<v Speaker 3>No, no, not gonna happen this year. Avatar Avatar to

0:16:27.840 --> 0:16:30.640
<v Speaker 3>prepare for the show, and then the real life Carol

0:16:30.680 --> 0:16:31.440
<v Speaker 3>and Tim get to do that.

0:16:31.480 --> 0:16:34.320
<v Speaker 1>Avatar is can to all the work and h and

0:16:34.360 --> 0:16:37.440
<v Speaker 1>then we just step in. Yeah, I'm down with that, tiger.

0:16:37.520 --> 0:16:40.920
<v Speaker 1>Thank you so much. Really appreciate getting some time with you. Malati.

0:16:40.960 --> 0:16:44.040
<v Speaker 1>He's head of AI over at Qualkam, joining us from

0:16:44.080 --> 0:16:44.800
<v Speaker 1>San Diego.

0:16:51.640 --> 0:16:55.480
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:16:55.600 --> 0:16:58.400
<v Speaker 2>each weekday. He's starting at two pm Eastern. Apple car

0:16:58.520 --> 0:17:01.480
<v Speaker 2>Play and Android Auto with the Bloomberg Business Then you

0:17:01.520 --> 0:17:04.800
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

0:17:04.840 --> 0:17:08.639
<v Speaker 2>New York station, Just say Alexa play Bloomberg eleven thirty.

0:17:10.080 --> 0:17:11.919
<v Speaker 1>As we mentioned, this past week, we heard from the

0:17:11.960 --> 0:17:15.320
<v Speaker 1>CEOs of some very well known companies you know, Microsoft, Dell,

0:17:15.400 --> 0:17:18.160
<v Speaker 1>and Vidia to name a few. And yes they are

0:17:18.720 --> 0:17:22.159
<v Speaker 1>household names today, but they weren't when they got their

0:17:22.200 --> 0:17:24.800
<v Speaker 1>start many years ago, when they asked for the help

0:17:24.800 --> 0:17:27.359
<v Speaker 1>of venture capitalists and their venture money.

0:17:27.560 --> 0:17:30.000
<v Speaker 3>So what was it that made a venture capitalist or

0:17:30.119 --> 0:17:32.480
<v Speaker 3>a group of them, or a VC firm decide to

0:17:32.520 --> 0:17:35.600
<v Speaker 3>invest and make a financial bet on them over others?

0:17:35.840 --> 0:17:39.520
<v Speaker 3>What were they thinking? And how can their thinking help

0:17:39.600 --> 0:17:42.440
<v Speaker 3>you even if you don't work in venture capital.

0:17:42.400 --> 0:17:46.240
<v Speaker 1>Which brought us to Iliustrebulaev. He's Professor of Private Equity

0:17:46.280 --> 0:17:49.479
<v Speaker 1>and Finance at Stanford University's Graduate School of Business and

0:17:49.520 --> 0:17:53.119
<v Speaker 1>founder and director of the Venture Capital Initiative. His new book,

0:17:53.359 --> 0:17:56.439
<v Speaker 1>The Venture Mindset, How to make Smarter bets and Achieve

0:17:56.480 --> 0:17:57.680
<v Speaker 1>Extraordinary Growth.

0:17:58.080 --> 0:18:01.680
<v Speaker 8>The first principle to follow is why home runs matter

0:18:01.880 --> 0:18:05.359
<v Speaker 8>and strikeouts don't. Because you talked about success, which is

0:18:05.400 --> 0:18:09.160
<v Speaker 8>home runs for vcs, and failure which is about strikeouts.

0:18:09.320 --> 0:18:12.000
<v Speaker 8>And the venture mindset is could be described as the

0:18:12.080 --> 0:18:16.960
<v Speaker 8>new mental mindset that you should follow in the innovation

0:18:17.119 --> 0:18:20.320
<v Speaker 8>driven world where you face a lot of uncertainty, a

0:18:20.320 --> 0:18:25.199
<v Speaker 8>lot of unpredictability, and vcs had been facing this hostile

0:18:25.320 --> 0:18:28.280
<v Speaker 8>environment for more than fifty years. Do you know that

0:18:28.640 --> 0:18:31.640
<v Speaker 8>if you look at all the companies that became public

0:18:31.760 --> 0:18:34.800
<v Speaker 8>in the United States in the last fifty years, every

0:18:35.000 --> 0:18:38.160
<v Speaker 8>second one of them was ventchebaced do you know that

0:18:38.359 --> 0:18:40.760
<v Speaker 8>six or seven or eight companies out of top ten

0:18:41.880 --> 0:18:45.040
<v Speaker 8>by market cap today were venture backed when there were

0:18:45.040 --> 0:18:48.800
<v Speaker 8>small companies and moreover, as my research shows, are stempered,

0:18:49.080 --> 0:18:52.680
<v Speaker 8>there's causality, which means that had there been no bench

0:18:52.800 --> 0:18:55.920
<v Speaker 8>capital industry, likely there would have been no many many

0:18:55.960 --> 0:18:59.639
<v Speaker 8>of those companies that changed our lives, such as Apple, Netflix,

0:19:00.280 --> 0:19:03.320
<v Speaker 8>bb Microsoft and Nvidia and so on.

0:19:03.600 --> 0:19:05.879
<v Speaker 1>Well, what do you make though of the venture mindset

0:19:05.920 --> 0:19:10.880
<v Speaker 1>back in the nineteen ninety nine two thousand era when

0:19:11.000 --> 0:19:14.320
<v Speaker 1>it seems like money was just thrown at anything with

0:19:14.359 --> 0:19:16.000
<v Speaker 1>a dot com after it.

0:19:16.240 --> 0:19:18.879
<v Speaker 8>That is a great question. First of all, what we

0:19:19.119 --> 0:19:23.600
<v Speaker 8>the Skatna book is for more fomo, which is fear

0:19:23.800 --> 0:19:27.240
<v Speaker 8>of missing out. But what is really interesting is that

0:19:27.920 --> 0:19:30.920
<v Speaker 8>smart vices are trying to avoid for more as much

0:19:30.960 --> 0:19:34.199
<v Speaker 8>as possible. And one way to avoid it is what

0:19:34.359 --> 0:19:37.080
<v Speaker 8>a friend of mine, Alex drampeldfrom andrsent FORRVIS calls it

0:19:37.640 --> 0:19:42.480
<v Speaker 8>conviction must beat consensus, which means that if everybody is

0:19:42.480 --> 0:19:45.480
<v Speaker 8>trying to invest in something, maybe that is time to

0:19:45.560 --> 0:19:48.280
<v Speaker 8>invest in something else. So if we look in the

0:19:48.480 --> 0:19:52.320
<v Speaker 8>late nineteen nineties, or indeed, if we look at a crypto,

0:19:52.720 --> 0:19:55.399
<v Speaker 8>or if we look at some other bubbles in the

0:19:55.480 --> 0:19:58.359
<v Speaker 8>last ten to fifteen years, many of them were driven,

0:19:58.640 --> 0:20:01.359
<v Speaker 8>in fact by investors that were not following the Benure

0:20:01.440 --> 0:20:05.479
<v Speaker 8>minds at principles. In fact, in the nineteen nineties there

0:20:05.520 --> 0:20:08.639
<v Speaker 8>were also a lot of amazing companies born and a

0:20:08.680 --> 0:20:12.359
<v Speaker 8>lot of investors made great investment decisions.

0:20:12.440 --> 0:20:17.320
<v Speaker 3>I'm wondering about the idea of saying no more often

0:20:17.880 --> 0:20:18.800
<v Speaker 3>than you say yes.

0:20:19.240 --> 0:20:21.240
<v Speaker 8>So, first of all, this is the principle called say

0:20:21.359 --> 0:20:24.280
<v Speaker 8>no one hundred times. When we think about how bench

0:20:24.320 --> 0:20:29.080
<v Speaker 8>cabins make decisions. For each investment they make, they say

0:20:29.160 --> 0:20:34.080
<v Speaker 8>no more than one hundred times. Okay, Now, if you

0:20:34.080 --> 0:20:35.960
<v Speaker 8>think about this, if you spend a lot of time

0:20:36.520 --> 0:20:39.199
<v Speaker 8>trying to decide how to make this nose, how to

0:20:39.240 --> 0:20:42.119
<v Speaker 8>say this nos in fact, you will have no time

0:20:42.160 --> 0:20:44.639
<v Speaker 8>to presider with a good due diligence. So what bench

0:20:44.680 --> 0:20:47.400
<v Speaker 8>cabins do to make it more efficient. But I've discovered

0:20:47.520 --> 0:20:51.000
<v Speaker 8>is that they use two different decision making modes at

0:20:51.040 --> 0:20:54.240
<v Speaker 8>the beginning and at the end of their journey with

0:20:54.400 --> 0:20:57.639
<v Speaker 8>each deal. At the beginning or at the top of

0:20:57.680 --> 0:21:00.800
<v Speaker 8>their deal funnel, they use what I call the fast

0:21:01.040 --> 0:21:03.720
<v Speaker 8>lane approach, and at the bottom they use the slow

0:21:03.800 --> 0:21:06.200
<v Speaker 8>lane approach, and I think all of us can benefit

0:21:06.200 --> 0:21:09.040
<v Speaker 8>from this. So what is a fast lane approach? You

0:21:09.080 --> 0:21:13.960
<v Speaker 8>are approaching the potential investment opportunity or indeed any potential

0:21:14.040 --> 0:21:19.960
<v Speaker 8>decision by asking why should I not proceed with even

0:21:20.080 --> 0:21:24.400
<v Speaker 8>thinking about this investment decision? So this not is critical.

0:21:24.480 --> 0:21:27.040
<v Speaker 8>If you're ask instead why should I do it? Then

0:21:27.080 --> 0:21:29.680
<v Speaker 8>you will go down a completely different path. They're asking

0:21:30.280 --> 0:21:32.959
<v Speaker 8>themselves a question why we should not do it and

0:21:33.000 --> 0:21:36.359
<v Speaker 8>then try to identify a red flag. So the use

0:21:36.480 --> 0:21:39.560
<v Speaker 8>red flags and red flax could be different for different

0:21:39.600 --> 0:21:43.320
<v Speaker 8>types of investments. But once they heat a red flag,

0:21:43.480 --> 0:21:47.239
<v Speaker 8>they will stop thinking about investing in this opportunity and

0:21:47.280 --> 0:21:50.080
<v Speaker 8>we'll move on. Here's a quick example for you. Let

0:21:50.080 --> 0:21:52.920
<v Speaker 8>me take back you to two thousand and seven when

0:21:52.920 --> 0:21:56.800
<v Speaker 8>the first iPhone was released and file sharing was in

0:21:56.880 --> 0:21:59.240
<v Speaker 8>the air, but was not yet possible because there's no

0:21:59.320 --> 0:22:03.159
<v Speaker 8>Wi Fi, there were no smartphones. One investor of Sequa

0:22:03.280 --> 0:22:06.159
<v Speaker 8>Capital at the time, his name was Sambur Gundhi, was

0:22:06.280 --> 0:22:09.840
<v Speaker 8>very interested in this and with his partners, he tried

0:22:09.840 --> 0:22:12.639
<v Speaker 8>to prepare his mind. He tried to meet with a

0:22:12.680 --> 0:22:15.240
<v Speaker 8>lot of startups. He I think met with like more

0:22:15.280 --> 0:22:20.080
<v Speaker 8>than fifty teams that were developing file sharing, and he

0:22:20.200 --> 0:22:23.639
<v Speaker 8>decided not to invest in any He said no to

0:22:23.920 --> 0:22:27.879
<v Speaker 8>every single one of them. Why because they hit his

0:22:28.000 --> 0:22:30.400
<v Speaker 8>rad lack. What is his red lack, Well, it turns

0:22:30.400 --> 0:22:33.159
<v Speaker 8>out to be his red lack was I wanted to meet.

0:22:33.400 --> 0:22:37.359
<v Speaker 8>He told me a team from whom I could learn

0:22:37.440 --> 0:22:39.520
<v Speaker 8>how to do it. You know, nobody was doing this,

0:22:40.000 --> 0:22:41.960
<v Speaker 8>but I spent all the time trying to identify what

0:22:41.960 --> 0:22:44.639
<v Speaker 8>that was. And I was meeting with those teams, and

0:22:44.680 --> 0:22:47.880
<v Speaker 8>then I was not learning anything. And then he met

0:22:47.920 --> 0:22:51.080
<v Speaker 8>with two guys who didn't have any money. I actually

0:22:51.119 --> 0:22:52.960
<v Speaker 8>think they didn't have the money to flight was the country.

0:22:53.000 --> 0:22:55.719
<v Speaker 8>They took a great coount, so they didn't have a prototype.

0:22:56.200 --> 0:22:59.159
<v Speaker 8>And then they met with the Sequoia partners. I think

0:22:59.200 --> 0:23:01.600
<v Speaker 8>in about half an hour there was a decision to

0:23:01.880 --> 0:23:05.439
<v Speaker 8>proceed with the investment. Why because even though those two

0:23:05.520 --> 0:23:09.160
<v Speaker 8>guys do not know it, did not could not do anything.

0:23:09.640 --> 0:23:12.840
<v Speaker 8>They in fact thought through all cranes and looks about

0:23:12.880 --> 0:23:15.720
<v Speaker 8>how they're going to implement everything, how they're going to

0:23:15.760 --> 0:23:18.800
<v Speaker 8>execute everything, and so to go ended up investing in

0:23:18.840 --> 0:23:20.600
<v Speaker 8>what turned out to be drum Box. But that is

0:23:20.640 --> 0:23:23.199
<v Speaker 8>the power of saying no one hundred times. Otherwise you

0:23:23.240 --> 0:23:25.199
<v Speaker 8>would not end up in drum box. It would end

0:23:25.280 --> 0:23:28.240
<v Speaker 8>up with with another failure, another strikeout.

0:23:28.760 --> 0:23:33.680
<v Speaker 1>It's like when I shot go on no no, no, no, no, no, no,

0:23:33.960 --> 0:23:36.480
<v Speaker 1>okay do it. No, I'm having fun with you. But

0:23:36.560 --> 0:23:38.600
<v Speaker 1>I do wonder if you have some thoughts though on

0:23:38.720 --> 0:23:42.120
<v Speaker 1>artificial intelligence and how it might help a venture capitalists

0:23:42.119 --> 0:23:44.240
<v Speaker 1>go through deals. I think you know, last year we

0:23:44.240 --> 0:23:47.040
<v Speaker 1>were having conversations about how that it could help a

0:23:47.119 --> 0:23:49.600
<v Speaker 1>VC investor who might not look at some smaller deals

0:23:49.640 --> 0:23:51.320
<v Speaker 1>because it just wasn't worth their time. But if you

0:23:51.440 --> 0:23:53.960
<v Speaker 1>use some kind of AI screening, who can kind of

0:23:54.000 --> 0:23:56.080
<v Speaker 1>go through some of it, It might bring some deals

0:23:56.080 --> 0:23:59.080
<v Speaker 1>that they might have said no on before, might bring

0:23:59.119 --> 0:24:01.840
<v Speaker 1>it to their attention. But any smart kind of thought

0:24:01.880 --> 0:24:05.720
<v Speaker 1>about that in terms of how that might help venture

0:24:05.760 --> 0:24:09.639
<v Speaker 1>capitalists still kind of stick to their red flags and

0:24:09.680 --> 0:24:12.919
<v Speaker 1>their mindset, but also provide maybe some new opportunities.

0:24:13.480 --> 0:24:16.439
<v Speaker 8>AI is going to be very helpful for vcs. And

0:24:16.640 --> 0:24:19.120
<v Speaker 8>the reason behind this is because one of the principles

0:24:19.119 --> 0:24:23.560
<v Speaker 8>of the venture mindset is getting outside for boss, which

0:24:23.600 --> 0:24:26.639
<v Speaker 8>means that you are trying to diversify where your sources

0:24:26.680 --> 0:24:30.000
<v Speaker 8>come from For example, a friend of mine who is

0:24:30.040 --> 0:24:33.159
<v Speaker 8>a venture capitalist in San Francisco. His name is Paul Arnold.

0:24:34.080 --> 0:24:37.600
<v Speaker 8>He is the founder of a switch VBC. So he

0:24:37.760 --> 0:24:41.280
<v Speaker 8>and his team develop an algorithm. They go through LinkedIn

0:24:41.480 --> 0:24:45.960
<v Speaker 8>and other websites every single day, and the moment there

0:24:46.000 --> 0:24:48.320
<v Speaker 8>is a founder who is looking on some kind of

0:24:48.359 --> 0:24:53.400
<v Speaker 8>stealth startup or studying anything new, that founder will go

0:24:53.640 --> 0:24:58.240
<v Speaker 8>into the algorithm, and then the algorithm churns, and some

0:24:58.280 --> 0:25:00.840
<v Speaker 8>of the founders going to some critic will kind of

0:25:00.880 --> 0:25:05.360
<v Speaker 8>bubble up, so that sometimes Paul will identify founders far

0:25:05.400 --> 0:25:10.000
<v Speaker 8>away from Silicon Valley, faraway from California, that I'm working

0:25:10.040 --> 0:25:15.000
<v Speaker 8>on something interesting but that is getting more sources. H

0:25:15.160 --> 0:25:19.160
<v Speaker 8>So then to identify which of those sources are going

0:25:19.200 --> 0:25:21.680
<v Speaker 8>to be good, you have to go back to the

0:25:21.760 --> 0:25:24.760
<v Speaker 8>venture minds principles of saying no one hundred times. So

0:25:24.800 --> 0:25:27.399
<v Speaker 8>I think AI is mostly working at the beginning of

0:25:27.440 --> 0:25:32.600
<v Speaker 8>the funnel or expanding the funnel, not at the final

0:25:33.560 --> 0:25:36.080
<v Speaker 8>process of the funnel. So here the venture capitalists still

0:25:36.119 --> 0:25:37.280
<v Speaker 8>make the decisions themselves.

0:25:37.320 --> 0:25:41.720
<v Speaker 1>Elliot, you know you talk about red flags by venture capitalists,

0:25:41.800 --> 0:25:44.399
<v Speaker 1>and I do wonder about here we are once again

0:25:45.000 --> 0:25:50.720
<v Speaker 1>talking about black entrepreneurs, women entrepreneurs still struggling to kind

0:25:50.760 --> 0:25:55.399
<v Speaker 1>of get seen and get that VC money. It just

0:25:55.560 --> 0:26:00.639
<v Speaker 1>doesn't flow like it does to white men. It's just

0:26:00.960 --> 0:26:02.640
<v Speaker 1>you know, you know the numbers, you know the data.

0:26:02.680 --> 0:26:05.679
<v Speaker 1>I don't need to explain it to you. So is

0:26:05.720 --> 0:26:08.679
<v Speaker 1>it because for a venture capitalist that comes up as

0:26:08.720 --> 0:26:10.359
<v Speaker 1>a red flag? What is that about?

0:26:11.040 --> 0:26:13.000
<v Speaker 8>That is a great question, and I think that is

0:26:13.040 --> 0:26:15.639
<v Speaker 8>a very important problem these days. First of all, let

0:26:15.720 --> 0:26:17.480
<v Speaker 8>me go back and tell you about one of my

0:26:17.560 --> 0:26:22.280
<v Speaker 8>research studies. What we did is we created with a

0:26:22.359 --> 0:26:27.159
<v Speaker 8>miphd student, fifty fake startups. We had a lot of

0:26:27.200 --> 0:26:31.040
<v Speaker 8>fun creating those stubs with fake website, fake profiles and

0:26:31.080 --> 0:26:36.760
<v Speaker 8>so on. And then we created two hundred fake founders.

0:26:37.160 --> 0:26:43.160
<v Speaker 8>Why two hundred because each startup had four fake founders

0:26:43.600 --> 0:26:48.160
<v Speaker 8>either it had a white man founder, a white woman,

0:26:48.960 --> 0:26:52.520
<v Speaker 8>an Asian man, or an Asian woman. And then we

0:26:52.640 --> 0:26:57.040
<v Speaker 8>sent we created blurbs, decks and whatnot, and we sent

0:26:57.840 --> 0:27:02.280
<v Speaker 8>the emails from this fake founders about these fake startups

0:27:02.840 --> 0:27:08.439
<v Speaker 8>to actual venture capitalists also to actual active angel investors.

0:27:08.920 --> 0:27:13.560
<v Speaker 8>We sent in total about eighty thousand emails, and we

0:27:13.680 --> 0:27:17.119
<v Speaker 8>checked the responses and when I said the response, what

0:27:17.160 --> 0:27:21.000
<v Speaker 8>we say is a positive response. For example, can we

0:27:21.080 --> 0:27:24.680
<v Speaker 8>meet on zoom for a chat, can you send us

0:27:24.680 --> 0:27:27.399
<v Speaker 8>the pitch deck, can you go and meet my partner

0:27:27.400 --> 0:27:29.800
<v Speaker 8>who is interested in this deal, and so on. First

0:27:29.840 --> 0:27:32.840
<v Speaker 8>of all, what we really found interesting is that the

0:27:32.880 --> 0:27:35.639
<v Speaker 8>response rate was very high. You know, when I started

0:27:35.640 --> 0:27:38.960
<v Speaker 8>this project, every single BC whom I talked to told

0:27:38.960 --> 0:27:41.399
<v Speaker 8>me not to do it because they don't respond to

0:27:41.480 --> 0:27:45.320
<v Speaker 8>call calls. We got between eight percent and fifteen percent,

0:27:45.520 --> 0:27:50.440
<v Speaker 8>like every twelfth to every six and angel investor responded.

0:27:51.320 --> 0:27:54.000
<v Speaker 8>In fact, most successful vices were more likely to respond.

0:27:54.520 --> 0:27:58.960
<v Speaker 8>And we also found out that venture capitalists and most

0:27:58.960 --> 0:28:03.719
<v Speaker 8>successful ones tend to respond more to female entrepreneurs and

0:28:03.800 --> 0:28:09.080
<v Speaker 8>to Asian entrepreneurs as well. So the conclusion here is

0:28:09.080 --> 0:28:12.320
<v Speaker 8>is that it is not at the beginning of the

0:28:12.359 --> 0:28:15.840
<v Speaker 8>process where the problem lies. Its typically lies towards the

0:28:16.040 --> 0:28:19.080
<v Speaker 8>end of the process. And here's something that is very

0:28:19.160 --> 0:28:20.440
<v Speaker 8>important and just.

0:28:20.400 --> 0:28:22.960
<v Speaker 1>Got about thirty maybe left, yeah, forgive me go ahead.

0:28:23.000 --> 0:28:27.320
<v Speaker 8>Many BC films make decisions by consensus. You know what

0:28:27.359 --> 0:28:30.040
<v Speaker 8>consensus is. It's like six people together in the same

0:28:30.080 --> 0:28:32.760
<v Speaker 8>room have to make decisions. And I think this is

0:28:32.800 --> 0:28:36.399
<v Speaker 8>where the problem lies. As my research shows. So to

0:28:36.440 --> 0:28:42.640
<v Speaker 8>resolve this problem, to diversify the founders, we need to

0:28:42.720 --> 0:28:47.040
<v Speaker 8>change how we make decisions in groups. And again, this

0:28:47.160 --> 0:28:51.320
<v Speaker 8>is the part of the Venture Mindset principles, agree to disagree.

0:28:51.680 --> 0:28:53.280
<v Speaker 3>Interesting, really interesting.

0:28:53.360 --> 0:28:56.000
<v Speaker 1>Oh my gosh, what a great way to wrap up.

0:28:56.800 --> 0:29:00.720
<v Speaker 1>Really enjoy this conversation. Thank you so much for stopping

0:29:00.760 --> 0:29:03.480
<v Speaker 1>by and spending some time with us. That is, of course,

0:29:03.520 --> 0:29:07.520
<v Speaker 1>Professor Ilias trebulaev his new books, The Venture Mindset, How

0:29:07.520 --> 0:29:11.120
<v Speaker 1>to Make Smarter Bets and Achieve Extraordinary Growth. He's Professor

0:29:11.160 --> 0:29:14.240
<v Speaker 1>of Private Equity and Finance at Stanford University's Graduate School

0:29:14.240 --> 0:29:16.280
<v Speaker 1>of Business and the founder and director of the Venture

0:29:16.320 --> 0:29:18.720
<v Speaker 1>Capital Initiative. We didn't really get into private equity, which

0:29:18.720 --> 0:29:21.240
<v Speaker 1>would be a whole other It's got to come back, conversation.

0:29:21.680 --> 0:29:22.720
<v Speaker 3>Got to come back and visit us.

0:29:22.720 --> 0:29:24.200
<v Speaker 1>Bettius thoughts on private credit too.

0:29:24.240 --> 0:29:25.120
<v Speaker 3>I bet he does, all.

0:29:25.080 --> 0:29:27.440
<v Speaker 1>Right, maybe when it comes out softcover.

0:29:27.720 --> 0:29:30.520
<v Speaker 3>Okay, well we'll go to California and do something on it.

0:29:30.680 --> 0:29:31.400
<v Speaker 1>We've done.

0:29:31.920 --> 0:29:35.440
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:29:35.480 --> 0:29:38.720
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:29:38.760 --> 0:29:40.920
<v Speaker 2>on Apple card Play and then Bright Auto with a

0:29:40.960 --> 0:29:45.120
<v Speaker 2>Bloomberg Business app or watch us live on YouTube.

0:29:45.880 --> 0:29:49.120
<v Speaker 1>Last year, in the US, startups founded exclusively by women

0:29:49.200 --> 0:29:52.080
<v Speaker 1>accounted for only two percent of all funding that was

0:29:52.120 --> 0:29:55.080
<v Speaker 1>invested in VC backed startups. This is according to the

0:29:55.120 --> 0:29:59.440
<v Speaker 1>World Economic Forum. In Europe, the numbers even worse, only

0:29:59.520 --> 0:30:01.880
<v Speaker 1>one point eight percent of the capital raised. What to

0:30:01.960 --> 0:30:03.280
<v Speaker 1>female founded startups?

0:30:03.520 --> 0:30:05.840
<v Speaker 3>As we heard in our last segment, the most successful

0:30:05.920 --> 0:30:09.360
<v Speaker 3>venture capitalists tend to respond more to women entrepreneurs, which

0:30:09.440 --> 0:30:12.840
<v Speaker 3>raises the question why hasn't that led to significant gains

0:30:12.840 --> 0:30:14.680
<v Speaker 3>in funding for women led startups?

0:30:14.760 --> 0:30:15.680
<v Speaker 1>Yeah? Why hasn't it?

0:30:15.840 --> 0:30:15.920
<v Speaker 2>All?

0:30:16.000 --> 0:30:16.120
<v Speaker 5>Right?

0:30:16.160 --> 0:30:18.400
<v Speaker 1>Well, that is the world of Joe Anne Corcoran, co

0:30:18.600 --> 0:30:21.760
<v Speaker 1>chief executive officer and managing partner at Golden Sea's, a

0:30:21.800 --> 0:30:25.720
<v Speaker 1>network of angel investors that exclusively invests in early stage

0:30:25.920 --> 0:30:27.440
<v Speaker 1>women led companies.

0:30:28.000 --> 0:30:32.000
<v Speaker 6>Some good things have happened for women in the angel markets. Okay,

0:30:32.080 --> 0:30:34.840
<v Speaker 6>I mean the last twenty years since Golden Seeds started

0:30:35.400 --> 0:30:39.520
<v Speaker 6>has been phenomenally good for women in the angel markets.

0:30:40.000 --> 0:30:43.320
<v Speaker 6>You know, twenty years ago women got three percent of

0:30:43.360 --> 0:30:48.200
<v Speaker 6>the capital. Now women founders and co founders get about

0:30:48.240 --> 0:30:51.960
<v Speaker 6>forty percent of the angel capital. And the most important

0:30:51.960 --> 0:30:54.960
<v Speaker 6>thing is that the yield the percentage of companies that

0:30:55.120 --> 0:30:59.120
<v Speaker 6>seek funding that actually get it is it's just about

0:30:59.160 --> 0:31:03.920
<v Speaker 6>comparable for male and female entrepreneurs in the angel market.

0:31:04.000 --> 0:31:08.520
<v Speaker 6>So that's really great progress in the angel markets. And

0:31:08.960 --> 0:31:12.160
<v Speaker 6>you know why did that happen? I think a lot

0:31:12.200 --> 0:31:15.560
<v Speaker 6>of the reason for that is that angels in the US,

0:31:15.800 --> 0:31:19.400
<v Speaker 6>you know, individuals who invest in startup companies, about forty

0:31:19.400 --> 0:31:23.640
<v Speaker 6>percent of those people are now women. And that's about

0:31:24.000 --> 0:31:26.479
<v Speaker 6>I don't know, more than ten times since when we

0:31:26.560 --> 0:31:29.520
<v Speaker 6>started in two thousand and four. So that's really great.

0:31:30.040 --> 0:31:32.600
<v Speaker 3>I would imagine somebody listening right now might have the

0:31:32.680 --> 0:31:36.680
<v Speaker 3>question from a returns perspective, if you're trying to maximize returns,

0:31:36.960 --> 0:31:40.160
<v Speaker 3>why would you restrict yourself in any way by the

0:31:40.200 --> 0:31:41.760
<v Speaker 3>types of companies you can invest in.

0:31:42.080 --> 0:31:46.400
<v Speaker 6>There's equity issues are one thing, but there is research

0:31:46.480 --> 0:31:50.440
<v Speaker 6>that say that women are better stewards of capital. I mean,

0:31:50.480 --> 0:31:54.080
<v Speaker 6>there was a big study put together in twenty and

0:31:54.240 --> 0:31:59.760
<v Speaker 6>twenty and nineteen by Boston Consulting and Mass Challenge that

0:32:00.240 --> 0:32:04.479
<v Speaker 6>said that that's a huge data set. It said that

0:32:04.840 --> 0:32:08.680
<v Speaker 6>women entrepreneurs generate two times the revenue per dollar of

0:32:08.720 --> 0:32:12.800
<v Speaker 6>capital invested. So there is research. Let's say that you

0:32:12.920 --> 0:32:14.960
<v Speaker 6>want to look at diverse founders.

0:32:15.280 --> 0:32:17.040
<v Speaker 1>One thing I do think about when it comes to

0:32:17.680 --> 0:32:20.240
<v Speaker 1>angel investing, right, you know, you can throw a little

0:32:20.280 --> 0:32:22.560
<v Speaker 1>bit of money at a business, right, and it really

0:32:22.560 --> 0:32:24.680
<v Speaker 1>can kind of get going, especially in this environment where

0:32:24.680 --> 0:32:27.400
<v Speaker 1>technology and you know, social and so on and so forth,

0:32:27.440 --> 0:32:29.920
<v Speaker 1>there's so much a part of sometimes a business getting going.

0:32:30.280 --> 0:32:33.600
<v Speaker 1>Having said that, how many of the angel investments that

0:32:33.640 --> 0:32:36.280
<v Speaker 1>get made in your world, how many of them actually

0:32:36.640 --> 0:32:40.920
<v Speaker 1>turn into something that either gets sold or is fairly profitable.

0:32:41.560 --> 0:32:45.600
<v Speaker 6>And the angel business and the venture business, we know

0:32:45.760 --> 0:32:50.320
<v Speaker 6>that about thirty five percent of companies don't return all

0:32:50.320 --> 0:32:53.680
<v Speaker 6>the capital. We know that in venture I've seen studies

0:32:53.680 --> 0:32:56.960
<v Speaker 6>that said it's you know, half In our twenty years

0:32:57.000 --> 0:33:00.600
<v Speaker 6>of experience, we've had just about thirty percent of companies

0:33:00.640 --> 0:33:05.800
<v Speaker 6>who haven't returned capital. But the rest of our companies,

0:33:05.920 --> 0:33:07.960
<v Speaker 6>in fact, I looked at it just the other day.

0:33:08.320 --> 0:33:11.800
<v Speaker 6>Of all the money that we've invested, one hundred percent

0:33:11.840 --> 0:33:16.280
<v Speaker 6>of it has come back in aggregate to our investors.

0:33:16.520 --> 0:33:22.760
<v Speaker 6>And there's unrealized gains in the existing operating companies of

0:33:23.080 --> 0:33:29.680
<v Speaker 6>about another seventy nine percent. And on average, our companies

0:33:29.680 --> 0:33:31.440
<v Speaker 6>are still only a couple of years old.

0:33:31.800 --> 0:33:34.840
<v Speaker 3>Our thanks to Joe Anne Corcoran, co chief executive officer

0:33:34.880 --> 0:33:36.920
<v Speaker 3>and managing partner over at Golden Seeds.

0:33:37.040 --> 0:33:39.200
<v Speaker 1>In a related story, twenty three and Me co founder

0:33:39.240 --> 0:33:42.240
<v Speaker 1>and CEO and Jiski once had to make the rounds

0:33:42.240 --> 0:33:46.760
<v Speaker 1>of investors and venture capitalists. That was nearly twenty years ago. Today,

0:33:47.000 --> 0:33:50.640
<v Speaker 1>the company seems to be facing an ex exstential threat after.

0:33:50.480 --> 0:33:52.880
<v Speaker 3>Years of mass market genetic testing that was designed to

0:33:52.880 --> 0:33:55.400
<v Speaker 3>read a person's DNA code to address the risk for

0:33:55.480 --> 0:33:58.280
<v Speaker 3>future diseases and live to one hundred years old. As

0:33:58.320 --> 0:34:01.000
<v Speaker 3>it turns out, it's a lot more complicated than just

0:34:01.080 --> 0:34:03.440
<v Speaker 3>spitting in a tube for twenty three and meters. It's

0:34:03.440 --> 0:34:07.080
<v Speaker 3>become more geno hype than geno promise, and that's.

0:34:07.000 --> 0:34:09.959
<v Speaker 1>Affecting the company's bottom line. This is the cover story

0:34:10.000 --> 0:34:12.920
<v Speaker 1>of the current issue at Bloomberg BusinessWeek, reported by Bloomberg

0:34:12.920 --> 0:34:15.080
<v Speaker 1>News healthcare reporter Kristin V. Brown.

0:34:15.360 --> 0:34:17.560
<v Speaker 9>They're trying to, for some of these things, do what's

0:34:17.600 --> 0:34:19.640
<v Speaker 9>called a polygenic risk gore and say, based on all

0:34:19.680 --> 0:34:21.600
<v Speaker 9>of these genes, you might have a risk, but it

0:34:21.800 --> 0:34:24.600
<v Speaker 9>winds up being more like you're slightly more elevated to risk,

0:34:24.680 --> 0:34:27.600
<v Speaker 9>not an actual roadmap for what do you do to

0:34:27.680 --> 0:34:29.480
<v Speaker 9>stay healthy and live to one hundred.

0:34:29.640 --> 0:34:31.600
<v Speaker 3>Well, in a small portion of the folks who do

0:34:31.640 --> 0:34:33.400
<v Speaker 3>the test, it does come back with some sort of

0:34:33.440 --> 0:34:36.719
<v Speaker 3>result that says, okay, you do have the characteristics of

0:34:37.200 --> 0:34:40.120
<v Speaker 3>this sort of genetic variant. But then treatment for that,

0:34:40.239 --> 0:34:43.719
<v Speaker 3>as you note in your story, can be incredibly expensive.

0:34:44.320 --> 0:34:44.520
<v Speaker 1>Right.

0:34:44.800 --> 0:34:48.080
<v Speaker 9>Monogenic diseases, there's a lot of them. That's a single

0:34:48.080 --> 0:34:50.640
<v Speaker 9>gene that causes a disease. There's a lot of them,

0:34:50.640 --> 0:34:53.359
<v Speaker 9>but they're usually very very rare, and because they're rare,

0:34:53.920 --> 0:34:57.040
<v Speaker 9>and the therapies are also very complicated, you know, fancy

0:34:57.080 --> 0:35:01.160
<v Speaker 9>high tech things, they're expensive, small pots population, small market.

0:35:01.239 --> 0:35:04.200
<v Speaker 9>So we have gotten a few of these therapies so far,

0:35:04.560 --> 0:35:09.040
<v Speaker 9>but definitely not the therapies that we expected for very

0:35:09.080 --> 0:35:13.200
<v Speaker 9>common diseases like Alzheimer's, like cancer. So we've gotten therapies

0:35:13.200 --> 0:35:16.680
<v Speaker 9>that have a small market and so therefore they're really

0:35:16.680 --> 0:35:17.320
<v Speaker 9>really pricey.

0:35:17.520 --> 0:35:19.920
<v Speaker 1>We talked about people spitting in a tube. I'm not

0:35:19.960 --> 0:35:22.719
<v Speaker 1>going to ask for show of hands in the control room.

0:35:22.719 --> 0:35:24.839
<v Speaker 1>We're here, but you did it. I did it. Yeah,

0:35:25.200 --> 0:35:26.080
<v Speaker 1>I did not do it.

0:35:26.120 --> 0:35:28.120
<v Speaker 9>I have spit in so many tubes in the course

0:35:28.160 --> 0:35:30.880
<v Speaker 9>of my journalism career. But I did for this particular

0:35:30.920 --> 0:35:31.520
<v Speaker 9>story too.

0:35:31.400 --> 0:35:33.800
<v Speaker 3>And it wasn't the typical twenty three and me twenty

0:35:33.840 --> 0:35:35.000
<v Speaker 3>dollars thing, right, This is a.

0:35:35.000 --> 0:35:38.240
<v Speaker 9>Very high test. Yeah, so twenty three meters. Latest offering

0:35:38.520 --> 0:35:42.040
<v Speaker 9>is it's doing sequencing, not genotyping, which is a fancier.

0:35:42.080 --> 0:35:45.480
<v Speaker 9>They're literally decoding every little bit of all of the

0:35:45.520 --> 0:35:48.360
<v Speaker 9>protein coding regions of your genome, which are the ones

0:35:48.400 --> 0:35:51.279
<v Speaker 9>that we think cause disease. In doing that, they really

0:35:51.320 --> 0:35:55.520
<v Speaker 9>hope to get this really holistic, nuanced picture of the

0:35:55.560 --> 0:35:59.719
<v Speaker 9>genome for me, and the sequencing they actually didn't find anything.

0:36:00.120 --> 0:36:01.920
<v Speaker 9>And then in the genotyping, which is a sort of

0:36:01.960 --> 0:36:05.560
<v Speaker 9>more low budget option, they found that I might be

0:36:05.640 --> 0:36:07.839
<v Speaker 9>at risk risk or Celiac disease. But I can tell

0:36:07.840 --> 0:36:10.759
<v Speaker 9>you I had avocado toast this morning for breakfast. I

0:36:10.800 --> 0:36:14.880
<v Speaker 9>went fine, it went fine, So so for me at least,

0:36:14.960 --> 0:36:18.960
<v Speaker 9>this is almost a thousand dollars test, and I learned

0:36:19.000 --> 0:36:22.399
<v Speaker 9>that I might have a disease that I don't have.

0:36:22.840 --> 0:36:24.200
<v Speaker 9>So I don't know, well.

0:36:24.120 --> 0:36:26.400
<v Speaker 1>Did you do anything about that? Like I'm curious. Did

0:36:26.440 --> 0:36:27.960
<v Speaker 1>it cause you to say, well, maybe I'll have a

0:36:28.000 --> 0:36:28.799
<v Speaker 1>doctor look into this.

0:36:28.880 --> 0:36:31.680
<v Speaker 9>Well, you know, usually if you have Celiac disease, you know,

0:36:31.880 --> 0:36:34.719
<v Speaker 9>you have a violent reaction you eat gluten. So I

0:36:34.760 --> 0:36:37.520
<v Speaker 9>was I felt pretty confident. Also said I might one

0:36:37.600 --> 0:36:38.920
<v Speaker 9>day develop glaucoma.

0:36:38.960 --> 0:36:39.359
<v Speaker 7>I have a.

0:36:39.440 --> 0:36:43.200
<v Speaker 9>Slightly increased risk, but you can't actually do anything about that.

0:36:43.400 --> 0:36:46.000
<v Speaker 9>So it's I don't know what to do with that knowledge.

0:36:46.200 --> 0:36:48.240
<v Speaker 9>I felt like I sort of spent that thousand dollars

0:36:48.280 --> 0:36:51.600
<v Speaker 9>on some shoes instead. Maybe I don't know, preach.

0:36:51.440 --> 0:36:54.680
<v Speaker 1>Into the choir. Well, the medical community right has been

0:36:54.920 --> 0:36:58.080
<v Speaker 1>to some extent they haven't embraced this idea. Yeah, So

0:36:58.440 --> 0:37:00.520
<v Speaker 1>I mean, is that part of the problem. Is it

0:37:00.600 --> 0:37:03.000
<v Speaker 1>just a case that it's complicated and maybe it is

0:37:03.040 --> 0:37:06.279
<v Speaker 1>the right idea or what's the kind of feedback on this.

0:37:06.400 --> 0:37:09.040
<v Speaker 9>I wrote this story because I started wondering, for the

0:37:09.080 --> 0:37:11.360
<v Speaker 9>decade I have covered this topic, people have told me,

0:37:11.480 --> 0:37:13.160
<v Speaker 9>you know, this is the year genetics is going to

0:37:13.239 --> 0:37:15.480
<v Speaker 9>catch on, this is the year, this is finally the year. No,

0:37:15.600 --> 0:37:18.759
<v Speaker 9>this year, and it just it just never happened. And

0:37:18.800 --> 0:37:22.000
<v Speaker 9>so I started asking some of my longtime sources, you know,

0:37:22.239 --> 0:37:25.440
<v Speaker 9>is this happening? You know, what's the status here, guys?

0:37:25.680 --> 0:37:27.919
<v Speaker 9>And I was surprised to hear from many people who

0:37:27.960 --> 0:37:31.520
<v Speaker 9>had been boosters for the genome who are now saying,

0:37:31.840 --> 0:37:35.080
<v Speaker 9>we're not sure it's ever going to happen. And yeah,

0:37:35.120 --> 0:37:38.920
<v Speaker 9>and you know, with science, you never you never know.

0:37:39.080 --> 0:37:42.439
<v Speaker 9>Maybe we'll turn a corner, we'll find something that will

0:37:42.440 --> 0:37:45.520
<v Speaker 9>suddenly unlock everything. But based on what we know now,

0:37:46.040 --> 0:37:49.960
<v Speaker 9>it does feel like it's just so complicated that for

0:37:50.000 --> 0:37:54.440
<v Speaker 9>the average healthy person, there won't be value really in

0:37:54.480 --> 0:37:56.520
<v Speaker 9>getting a genetic street. Now, if you have a history

0:37:56.520 --> 0:37:59.319
<v Speaker 9>of cancer in your family, if you want to become

0:37:59.360 --> 0:38:01.080
<v Speaker 9>a parent and you want to make sure you don't

0:38:01.120 --> 0:38:04.040
<v Speaker 9>have any genetic conditions lurking in your genome, you could

0:38:04.080 --> 0:38:06.919
<v Speaker 9>pass on that stuff all worth it. But if you're

0:38:06.960 --> 0:38:10.840
<v Speaker 9>just an average healthy person trying to live their best life,

0:38:11.160 --> 0:38:12.920
<v Speaker 9>it just really seems like there's not going to be

0:38:13.040 --> 0:38:13.960
<v Speaker 9>value in these tests.

0:38:14.040 --> 0:38:16.600
<v Speaker 3>It raises the question about what the future is for

0:38:16.760 --> 0:38:18.640
<v Speaker 3>twenty three and me, And that's a big part of

0:38:18.680 --> 0:38:21.399
<v Speaker 3>your cover story for Bloomberg Business Week, the idea that

0:38:21.560 --> 0:38:23.759
<v Speaker 3>the stock has been under pressure over the last few years,

0:38:23.800 --> 0:38:26.640
<v Speaker 3>down more than ninety four percent over that period of time.

0:38:26.760 --> 0:38:29.960
<v Speaker 3>Richard Branson lost over one hundred million dollars on it

0:38:30.040 --> 0:38:33.000
<v Speaker 3>going public. What is the future for twenty three In

0:38:33.080 --> 0:38:33.480
<v Speaker 3>me as.

0:38:33.320 --> 0:38:36.319
<v Speaker 9>A business, they're in a real tough spot. They just

0:38:36.480 --> 0:38:39.120
<v Speaker 9>got an extension to try and get their stock back

0:38:39.200 --> 0:38:41.480
<v Speaker 9>up over a dollar. They have until I believe November.

0:38:41.719 --> 0:38:43.080
<v Speaker 3>Concerns that they'll be delisted.

0:38:43.160 --> 0:38:45.319
<v Speaker 9>Yeah, the concern is that they will be delisted, and

0:38:45.480 --> 0:38:48.560
<v Speaker 9>I think and a move to prevent that from happening.

0:38:49.040 --> 0:38:53.719
<v Speaker 9>CEO and Wajiski has filed an intent to take the

0:38:53.719 --> 0:38:58.520
<v Speaker 9>company private herself, to buy it back basically, so that

0:38:58.640 --> 0:39:01.400
<v Speaker 9>could be one thing we see. But I think that

0:39:01.640 --> 0:39:03.600
<v Speaker 9>you know, it's a really rocky road ahead for them.

0:39:03.880 --> 0:39:06.400
<v Speaker 1>Well, you know, it's interesting and I don't know, is

0:39:06.440 --> 0:39:10.120
<v Speaker 1>this a company that might benefit being private in terms

0:39:10.160 --> 0:39:13.400
<v Speaker 1>of having the time, the luxury, maybe the money, you know,

0:39:13.480 --> 0:39:14.640
<v Speaker 1>to kind of figure this.

0:39:14.480 --> 0:39:18.160
<v Speaker 9>Out based on what this doc did when she filed

0:39:18.160 --> 0:39:20.160
<v Speaker 9>that eight k I, let's say that the market things

0:39:20.160 --> 0:39:23.520
<v Speaker 9>that would benefit from from going private. It's it's it's

0:39:23.560 --> 0:39:27.880
<v Speaker 9>a hard company because it's part consumer, part drug development,

0:39:28.000 --> 0:39:31.120
<v Speaker 9>and the investors in those two different kinds of companies,

0:39:31.120 --> 0:39:34.480
<v Speaker 9>and has said this herself, they kind of have different expectations.

0:39:34.480 --> 0:39:36.920
<v Speaker 9>So it's a weird blend of things, and that has

0:39:36.960 --> 0:39:39.759
<v Speaker 9>created an additional challenge on top of, you know, having

0:39:39.840 --> 0:39:42.080
<v Speaker 9>a consumer product that a lot of consumers maybe don't

0:39:42.120 --> 0:39:42.720
<v Speaker 9>want anymore.

0:39:42.960 --> 0:39:46.400
<v Speaker 3>So what about the data and the data breaches that

0:39:46.440 --> 0:39:48.560
<v Speaker 3>we've heard about the security of this information. I mean

0:39:48.640 --> 0:39:51.160
<v Speaker 3>years ago, years ago, I'm going to say, my mom

0:39:51.239 --> 0:39:53.040
<v Speaker 3>was right. She was like, why would I want to

0:39:53.040 --> 0:39:56.120
<v Speaker 3>give a company this type of information once it's out there?

0:39:56.480 --> 0:39:58.440
<v Speaker 3>And I was actually defended. I was saying, no, you

0:39:58.480 --> 0:40:00.000
<v Speaker 3>know these you know this type of stuff says stay

0:40:00.480 --> 0:40:02.680
<v Speaker 3>fast forward a few years, there's a big data breach.

0:40:02.840 --> 0:40:05.920
<v Speaker 9>Anne has said that she thinks that privacy concerns has

0:40:05.960 --> 0:40:08.360
<v Speaker 9>been one of the reasons K sales have slowed. She

0:40:08.400 --> 0:40:10.640
<v Speaker 9>said that in the past, and you know, that could

0:40:10.680 --> 0:40:13.920
<v Speaker 9>definitely be what's going on. One analyst joke to me

0:40:13.920 --> 0:40:15.640
<v Speaker 9>that twenty three and meters would probably do better to

0:40:15.680 --> 0:40:18.279
<v Speaker 9>just give the kit away for free in exchange for

0:40:18.880 --> 0:40:22.879
<v Speaker 9>getting people's data, because that is the most valuable asseting of.

0:40:23.280 --> 0:40:26.520
<v Speaker 1>How much we've talked about generative AI, and you think

0:40:26.520 --> 0:40:29.800
<v Speaker 1>about the more data that comes into the pool, whether

0:40:29.920 --> 0:40:31.880
<v Speaker 1>or not that can help kind of be a turning point,

0:40:32.000 --> 0:40:32.880
<v Speaker 1>like more information.

0:40:33.200 --> 0:40:36.399
<v Speaker 9>I mean, they have fifteen million genomes. That is one

0:40:36.400 --> 0:40:40.120
<v Speaker 9>of the biggest genetic databases on par with ancestry and

0:40:40.560 --> 0:40:42.480
<v Speaker 9>the country of China.

0:40:42.520 --> 0:40:44.400
<v Speaker 1>So that's that's really valuable.

0:40:44.440 --> 0:40:47.359
<v Speaker 9>And so if they can keep growing that asset, that

0:40:47.400 --> 0:40:48.000
<v Speaker 9>could be big.

0:40:48.160 --> 0:40:49.799
<v Speaker 3>And to be clear, there was a data breach of

0:40:49.840 --> 0:40:50.960
<v Speaker 3>people's personal information.

0:40:51.000 --> 0:40:52.880
<v Speaker 9>Yes, there was a data breach, not personal, and it

0:40:52.920 --> 0:40:54.800
<v Speaker 9>did contain some genetic information.

0:40:55.480 --> 0:40:58.120
<v Speaker 1>Any questions that you still have, you've reported this story out,

0:40:58.160 --> 0:41:01.040
<v Speaker 1>you're thinking about it. Question are still kind of top

0:41:01.040 --> 0:41:01.879
<v Speaker 1>of mind for you. Yeah.

0:41:01.920 --> 0:41:05.720
<v Speaker 9>I mean I think for me, you know, having covered

0:41:05.719 --> 0:41:07.880
<v Speaker 9>this field for a decade, it was sort of an

0:41:07.920 --> 0:41:11.080
<v Speaker 9>existential crisis to actually do this story and be you know,

0:41:11.600 --> 0:41:14.360
<v Speaker 9>questioning whether the thing that I have covered for a

0:41:14.400 --> 0:41:18.400
<v Speaker 9>decade really doesn't matter. So I think that I just

0:41:18.440 --> 0:41:21.360
<v Speaker 9>want to see how this science unfolds and what value

0:41:21.680 --> 0:41:24.080
<v Speaker 9>we will wind up getting from the genome, because I

0:41:24.120 --> 0:41:26.399
<v Speaker 9>don't think that it's going to wind up having been

0:41:26.880 --> 0:41:29.640
<v Speaker 9>for or not that we sequenced the human genome twenty

0:41:29.719 --> 0:41:31.439
<v Speaker 9>years ago, but I think what we're going to get

0:41:31.520 --> 0:41:34.600
<v Speaker 9>isn't what we expected, so that's still to be written.

0:41:34.800 --> 0:41:37.080
<v Speaker 1>It's fascinating. I remember kind of early on in my career,

0:41:37.160 --> 0:41:39.120
<v Speaker 1>like you know, they'd map something and we'd do a

0:41:39.160 --> 0:41:41.239
<v Speaker 1>story and then when they finally completed it like it

0:41:41.280 --> 0:41:43.359
<v Speaker 1>was just like whay, you know, now we have all

0:41:43.360 --> 0:41:45.160
<v Speaker 1>the information and what we can do with it. But here,

0:41:45.160 --> 0:41:47.879
<v Speaker 1>we are here, we are here, we are more to come.

0:41:48.040 --> 0:41:50.520
<v Speaker 1>That means more stories from you, more cover stories. Bloomberg

0:41:50.520 --> 0:41:53.680
<v Speaker 1>News healthcare reporter Kristin V. Brown on this week's Bloomberg

0:41:53.680 --> 0:41:55.920
<v Speaker 1>Business Week cover story, which you can get online on

0:41:55.960 --> 0:41:58.480
<v Speaker 1>the Bloomberg and to catch it also on the newsstand.

0:42:04.360 --> 0:42:08.200
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:42:08.280 --> 0:42:11.520
<v Speaker 2>each weekday starting a two pm Eastern tout applecar Play

0:42:11.520 --> 0:42:14.399
<v Speaker 2>and Androyd Auto with the Bloomberg Business Ad. You can

0:42:14.400 --> 0:42:17.640
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

0:42:17.719 --> 0:42:23.360
<v Speaker 2>York station, Just say Alexa play Bloomberg eleven thirty plenty ahead.

0:42:23.120 --> 0:42:25.040
<v Speaker 1>In our second hour of the weekend edition of Bloomberg

0:42:25.080 --> 0:42:28.040
<v Speaker 1>Business Week, including the Active were apparel brand that's been

0:42:28.080 --> 0:42:31.480
<v Speaker 1>focused on men for years now, embracing the better sex.

0:42:31.640 --> 0:42:33.280
<v Speaker 1>I can kind of say that, don't you think.

0:42:33.160 --> 0:42:33.759
<v Speaker 9>I think you can?

0:42:33.800 --> 0:42:34.640
<v Speaker 1>I might get some mail.

0:42:35.680 --> 0:42:37.319
<v Speaker 3>I'm not going to push back, all.

0:42:37.320 --> 0:42:39.440
<v Speaker 1>Right, anyway, I've been hammering them for years about this

0:42:39.480 --> 0:42:41.279
<v Speaker 1>we check it with Nate check It's I've Rown in

0:42:41.360 --> 0:42:42.080
<v Speaker 1>just a minute.

0:42:42.000 --> 0:42:45.040
<v Speaker 3>Plus homing in on the UK, including its answer to

0:42:45.080 --> 0:42:49.279
<v Speaker 3>the hit a Netflix series selling Sunset Mayfair Anyone. We

0:42:49.320 --> 0:42:52.600
<v Speaker 3>get into the buying and selling of London's most expensive homes.

0:42:52.400 --> 0:42:55.240
<v Speaker 1>As well as where to go for more affordable weekend

0:42:55.280 --> 0:42:58.799
<v Speaker 1>getaways outside of London, and a favorite conversation of mine

0:42:58.840 --> 0:43:01.160
<v Speaker 1>about sailing alone on the I sees it's all in

0:43:01.200 --> 0:43:04.239
<v Speaker 1>a new book on the surprising history of isolation and

0:43:04.280 --> 0:43:05.720
<v Speaker 1>survival at sea.

0:43:05.760 --> 0:43:07.879
<v Speaker 3>First up this hour, a look at the athletic wear

0:43:07.920 --> 0:43:11.320
<v Speaker 3>space Roan, the active wear apparel brand backed by Blackstone

0:43:11.320 --> 0:43:15.160
<v Speaker 3>executive David Blitzer, former Hedgehront manager Gabe Plotkin, an ex

0:43:15.200 --> 0:43:18.399
<v Speaker 3>football star Tim Tebow and more. It was founded back

0:43:18.400 --> 0:43:21.360
<v Speaker 3>in twenty fourteen as a men's only brand. It's a

0:43:21.360 --> 0:43:24.560
<v Speaker 3>private company and it's been profitable for the past three years,

0:43:24.560 --> 0:43:27.759
<v Speaker 3>eclipsing one hundred million dollars in annual run rate, and.

0:43:27.719 --> 0:43:29.880
<v Speaker 1>Now with a big announcement, they are out with a

0:43:29.960 --> 0:43:33.359
<v Speaker 1>women's line. And it's really fun because I've been pressuring like,

0:43:33.440 --> 0:43:34.400
<v Speaker 1>what are you going to do it? What are you

0:43:34.400 --> 0:43:35.880
<v Speaker 1>going to do it? Guess we've been talking to him

0:43:35.920 --> 0:43:38.520
<v Speaker 1>for years. It launched earlier this month. We got more

0:43:38.560 --> 0:43:41.600
<v Speaker 1>with Nate Checketz. He's the co founder and CEO of Ron.

0:43:42.000 --> 0:43:45.400
<v Speaker 10>We did a capsule collection back in twenty nineteen on

0:43:45.520 --> 0:43:48.480
<v Speaker 10>International Women's Day and the thought was, Okay, this will

0:43:48.520 --> 0:43:50.800
<v Speaker 10>be a little test. We'll see how the market reacts

0:43:50.840 --> 0:43:52.839
<v Speaker 10>to it. And it went well, and then of course

0:43:52.880 --> 0:43:55.040
<v Speaker 10>we have a global pandemic the next year, so we

0:43:55.120 --> 0:44:00.200
<v Speaker 10>decided not to anniversary it. We pulled back and then

0:44:00.280 --> 0:44:03.520
<v Speaker 10>really we made the decision two and a half years ago, Okay,

0:44:03.520 --> 0:44:04.920
<v Speaker 10>we need to do this, but let's do it the

0:44:04.960 --> 0:44:07.640
<v Speaker 10>right way. Let's think through every aspect. And it impacts

0:44:08.040 --> 0:44:11.400
<v Speaker 10>everything from store layout to mannequins to models, to the

0:44:11.440 --> 0:44:14.239
<v Speaker 10>brand marketing. How are you shifting the message? So we

0:44:14.440 --> 0:44:17.319
<v Speaker 10>really brought invest in class talent across every aspect of

0:44:17.360 --> 0:44:20.879
<v Speaker 10>the business and starting most importantly with the product. And

0:44:21.200 --> 0:44:23.239
<v Speaker 10>it just takes a while to do it right.

0:44:23.840 --> 0:44:27.480
<v Speaker 3>Is it hard from a communications perspective because you've been

0:44:27.520 --> 0:44:30.040
<v Speaker 3>known for a decade as being a place for men,

0:44:30.360 --> 0:44:33.120
<v Speaker 3>and perhaps customers might walk by a store and say, well,

0:44:33.120 --> 0:44:34.520
<v Speaker 3>I'm not going to go in there because they don't

0:44:34.520 --> 0:44:37.080
<v Speaker 3>have product necessarily for me.

0:44:37.440 --> 0:44:40.560
<v Speaker 10>Yeah, I think that has been the brand marketing challenge,

0:44:40.600 --> 0:44:42.719
<v Speaker 10>and I think if you look at the industry, there

0:44:42.719 --> 0:44:45.240
<v Speaker 10>are certainly brands who have done this very well, shifted

0:44:45.280 --> 0:44:48.719
<v Speaker 10>from men's to women's or women's into men's, But then

0:44:48.760 --> 0:44:51.080
<v Speaker 10>there have been brands who have taken some big missteps

0:44:51.239 --> 0:44:54.520
<v Speaker 10>in that. And one of the things that we were

0:44:54.560 --> 0:44:56.960
<v Speaker 10>adamant about from the beginning is this is not taking

0:44:57.000 --> 0:44:59.720
<v Speaker 10>our men's product and creating women's product. This is creating

0:44:59.760 --> 0:45:02.440
<v Speaker 10>take in our customer, putting her at the center of

0:45:02.480 --> 0:45:06.120
<v Speaker 10>the journey, and making product uniquely for her, unique fabrications,

0:45:06.200 --> 0:45:10.600
<v Speaker 10>unique fits, unique cuts, and that the lines can be complementary,

0:45:10.600 --> 0:45:12.799
<v Speaker 10>but they're not meant to be symmetrical.

0:45:13.200 --> 0:45:16.040
<v Speaker 1>Is it more difficult in terms of creating a women's

0:45:16.160 --> 0:45:17.439
<v Speaker 1>line versus a men's line.

0:45:17.480 --> 0:45:21.160
<v Speaker 10>There's certainly a lot more competition, and I think there's

0:45:21.200 --> 0:45:25.600
<v Speaker 10>more pressure to have newness and be on trend in fashion.

0:45:25.640 --> 0:45:27.719
<v Speaker 10>We joke in the men's space, it's like, well, make

0:45:27.760 --> 0:45:29.960
<v Speaker 10>sure you have black, navy and gray, and you're fine.

0:45:30.760 --> 0:45:33.759
<v Speaker 10>But even the men's space has evolved over the last

0:45:33.800 --> 0:45:36.320
<v Speaker 10>several years, and men are are more kind of fashion

0:45:36.400 --> 0:45:39.200
<v Speaker 10>forward and leaning into trend and style. So we brought

0:45:39.200 --> 0:45:42.919
<v Speaker 10>in really a best in class team on the merchandising

0:45:42.960 --> 0:45:45.600
<v Speaker 10>and the styling and the design side, and we're really

0:45:45.640 --> 0:45:48.040
<v Speaker 10>seeing it on the initial reaction. We launched an early

0:45:48.120 --> 0:45:51.920
<v Speaker 10>access yesterday and in the first day we started breaking

0:45:52.000 --> 0:45:54.680
<v Speaker 10>on a couple of styles, meaning we were selling out

0:45:54.719 --> 0:45:57.560
<v Speaker 10>of a few key sizes, which we had not anticipated

0:45:57.560 --> 0:46:00.760
<v Speaker 10>to happen for the first four weeks. So the reaction

0:46:00.880 --> 0:46:02.480
<v Speaker 10>has been just unbelievable.

0:46:02.600 --> 0:46:04.799
<v Speaker 3>What's the ultimate goal for revenue mix for this is it?

0:46:04.840 --> 0:46:06.200
<v Speaker 3>Do you want this to be fifty to fifty? Do

0:46:06.239 --> 0:46:07.680
<v Speaker 3>you want women to be sixty forty.

0:46:08.160 --> 0:46:10.040
<v Speaker 10>We've done a three year model and we see a

0:46:10.080 --> 0:46:12.840
<v Speaker 10>path to getting the brand to a fifty to fifty mix.

0:46:13.719 --> 0:46:16.360
<v Speaker 10>Women are obviously more prolific shoppers than men. They're just

0:46:16.480 --> 0:46:18.440
<v Speaker 10>better at it. They know, they stop that, I hear

0:46:18.440 --> 0:46:22.399
<v Speaker 10>that at home. They know what they want and they

0:46:22.480 --> 0:46:24.680
<v Speaker 10>you know, they're willing to lean in and try new things.

0:46:24.920 --> 0:46:27.400
<v Speaker 10>I think the challenge is if you can get a

0:46:27.440 --> 0:46:30.360
<v Speaker 10>male customer, you can keep him generally a lot longer.

0:46:30.400 --> 0:46:32.399
<v Speaker 10>He tends to go back to what he knows and likes.

0:46:32.680 --> 0:46:35.959
<v Speaker 10>He's harder to get. That's the men are lazy, yep. Yep,

0:46:36.040 --> 0:46:37.400
<v Speaker 10>that's a good, good interpretation.

0:46:38.120 --> 0:46:40.360
<v Speaker 1>You tend to like what you like exactly right.

0:46:40.200 --> 0:46:42.719
<v Speaker 10>But women, you have to earn that next purchase every

0:46:42.719 --> 0:46:46.919
<v Speaker 10>single time, and we take that seriously. So to us,

0:46:46.920 --> 0:46:49.000
<v Speaker 10>it starts at the fabric level, the quality of what

0:46:49.040 --> 0:46:53.319
<v Speaker 10>we do, and I think as we put hands you know,

0:46:53.360 --> 0:46:57.760
<v Speaker 10>everything from our fit model to our actual fashion models.

0:46:57.800 --> 0:47:00.120
<v Speaker 10>They've said, you know, they work with every brand in

0:47:00.160 --> 0:47:02.560
<v Speaker 10>the market and they're like, this is the softest best

0:47:02.560 --> 0:47:06.399
<v Speaker 10>fabric I've ever felt. So we think we're doing something right.

0:47:06.840 --> 0:47:10.000
<v Speaker 1>How do you go after getting the female customer? Women

0:47:10.120 --> 0:47:12.720
<v Speaker 1>customers versus men, Like, I'm curious, what was your approach?

0:47:13.000 --> 0:47:17.200
<v Speaker 10>Well, we have a slight advantage here versus a new brand,

0:47:17.200 --> 0:47:19.799
<v Speaker 10>which is we already have a big database of women.

0:47:19.880 --> 0:47:22.680
<v Speaker 10>Thirty percent of our men's product was being purchased by women,

0:47:23.600 --> 0:47:26.200
<v Speaker 10>which is about the inverse of some of the big public,

0:47:26.440 --> 0:47:29.880
<v Speaker 10>more female led brands. It's usually like the opposite of that.

0:47:29.920 --> 0:47:33.359
<v Speaker 10>But we had a database of active female shoppers, and

0:47:33.400 --> 0:47:36.920
<v Speaker 10>then we've just been very strategic about going out targeting

0:47:37.280 --> 0:47:42.400
<v Speaker 10>who we think she is on social building up some anticipation,

0:47:42.640 --> 0:47:45.160
<v Speaker 10>some great pr We've had a lot of incredible press

0:47:45.600 --> 0:47:48.520
<v Speaker 10>and this is not a one month thing. This is

0:47:48.560 --> 0:47:51.480
<v Speaker 10>a we've learned in ten years. You've got to keep consistent.

0:47:51.760 --> 0:47:53.960
<v Speaker 10>I think one of the things that we have really

0:47:54.040 --> 0:47:56.680
<v Speaker 10>prided ourselves on as we've built this line is almost

0:47:56.719 --> 0:48:00.920
<v Speaker 10>every Active brand is based on the West Coasts, and

0:48:01.000 --> 0:48:03.920
<v Speaker 10>there is definitely a West Coast aesthetic. And what I've

0:48:03.960 --> 0:48:06.759
<v Speaker 10>said internally is, since when was New York not the

0:48:06.760 --> 0:48:09.400
<v Speaker 10>capital fashion capital of the world. So we try and

0:48:09.400 --> 0:48:12.680
<v Speaker 10>bring a New York aesthetic and trend and focus into Active.

0:48:13.040 --> 0:48:16.000
<v Speaker 10>But we start with a root of performance at the

0:48:16.000 --> 0:48:18.600
<v Speaker 10>center of what we do, versus taking kind of a

0:48:18.760 --> 0:48:21.480
<v Speaker 10>ready to wear and then trying to use active fabrics.

0:48:21.719 --> 0:48:24.040
<v Speaker 10>We combine the best of both worlds to kind of

0:48:24.040 --> 0:48:26.600
<v Speaker 10>bring that to the market. And I think the other

0:48:27.040 --> 0:48:32.719
<v Speaker 10>big focus for us is how do we make her powerful, strong, independent.

0:48:33.000 --> 0:48:35.760
<v Speaker 10>We think a lot of these brands look the same

0:48:35.840 --> 0:48:39.680
<v Speaker 10>because it's all yoga, endless hours of yoga loops. But

0:48:40.239 --> 0:48:43.879
<v Speaker 10>we think our customer is maybe she's sneaking yoga in

0:48:43.880 --> 0:48:46.720
<v Speaker 10>in fifteen twenty minutes and she's working hard, she's taking

0:48:46.760 --> 0:48:49.719
<v Speaker 10>care of people, she's strong, she's independent, and we want

0:48:49.719 --> 0:48:53.080
<v Speaker 10>to position her that way. Versus you've got two hours

0:48:53.080 --> 0:48:55.400
<v Speaker 10>in a yoga studio to do whatever you want, because

0:48:55.680 --> 0:48:58.040
<v Speaker 10>none of our customers live that way. Ath Leisure is

0:48:58.040 --> 0:49:00.800
<v Speaker 10>obviously a term that has gained a lot of importance

0:49:00.840 --> 0:49:03.040
<v Speaker 10>in the market. The way we think about ath leisure

0:49:03.200 --> 0:49:05.480
<v Speaker 10>is it's made to look athletic, but you can't actually

0:49:05.560 --> 0:49:08.600
<v Speaker 10>work out in it. Yeah, so we call it performance lifestyle,

0:49:08.680 --> 0:49:11.200
<v Speaker 10>which is, you can do anything in our clothes. You know,

0:49:11.640 --> 0:49:13.680
<v Speaker 10>you know, I've run a marathon in our dress shirt.

0:49:14.160 --> 0:49:17.440
<v Speaker 10>You can literally do anything, but you're going to look

0:49:17.480 --> 0:49:18.880
<v Speaker 10>professional when you wear it.

0:49:19.239 --> 0:49:21.160
<v Speaker 3>When it comes to the women's line, I mean the

0:49:21.880 --> 0:49:25.120
<v Speaker 3>more active formal line that you had that you developed

0:49:25.120 --> 0:49:28.120
<v Speaker 3>for men's came a little later than that first active

0:49:28.160 --> 0:49:31.200
<v Speaker 3>were stuff. Are you following a similar timeline? Are you

0:49:31.239 --> 0:49:33.120
<v Speaker 3>going to kind of release everything right now?

0:49:33.239 --> 0:49:33.319
<v Speaker 8>Now?

0:49:33.360 --> 0:49:36.640
<v Speaker 10>We're following a very similar flow, which is let's root

0:49:36.680 --> 0:49:40.560
<v Speaker 10>ourselves in performance. So the initial line you'll see is

0:49:40.719 --> 0:49:44.080
<v Speaker 10>very active focused a lot of course to court. You

0:49:44.280 --> 0:49:47.480
<v Speaker 10>may have heard we signed the LPGA, were the official

0:49:47.560 --> 0:49:50.319
<v Speaker 10>Encourse apparel partner there, so you'll see us on a

0:49:50.320 --> 0:49:53.640
<v Speaker 10>lot of green grass accounts, tennis courts, pickleball courts, and

0:49:53.680 --> 0:49:55.320
<v Speaker 10>then a lot of the lifestyle will start to be

0:49:55.360 --> 0:49:56.360
<v Speaker 10>added in afterwards.

0:49:56.440 --> 0:49:57.759
<v Speaker 1>Do you still have fun doing this?

0:49:57.840 --> 0:49:59.680
<v Speaker 10>Oh, my gosh, I'm having the most fun I've ever

0:49:59.719 --> 0:50:02.799
<v Speaker 10>had right now. It's ten years, and certainly I've had

0:50:02.800 --> 0:50:06.120
<v Speaker 10>periods of founder burnout. But I think since we took

0:50:06.160 --> 0:50:08.839
<v Speaker 10>back full control of the business and we really kind

0:50:08.840 --> 0:50:11.080
<v Speaker 10>of started to chart our own destiny, it just changed

0:50:11.440 --> 0:50:12.480
<v Speaker 10>the way we feel about it.

0:50:12.560 --> 0:50:16.600
<v Speaker 3>You took back full control eighteen months ago, roughly didn't

0:50:16.600 --> 0:50:20.160
<v Speaker 3>make it public though, until just last fall. Give an

0:50:20.239 --> 0:50:22.520
<v Speaker 3>update on the business since taking full control.

0:50:22.680 --> 0:50:25.400
<v Speaker 10>Well, last year was our biggest absolute growth here ever,

0:50:26.080 --> 0:50:29.440
<v Speaker 10>and the business is growing almost twice as fast this year. Yeah,

0:50:29.520 --> 0:50:34.680
<v Speaker 10>so we feel really encouraged about that decision and the

0:50:34.800 --> 0:50:37.560
<v Speaker 10>team that we've put into place and the investment in people.

0:50:38.320 --> 0:50:40.200
<v Speaker 10>We have big growth goals, so we still feel like

0:50:40.239 --> 0:50:42.520
<v Speaker 10>we're in the early innings of where this can go.

0:50:43.120 --> 0:50:46.120
<v Speaker 10>But it's been a journey ten years.

0:50:46.280 --> 0:50:49.880
<v Speaker 1>So expanding into women, you still talk about growth going

0:50:49.920 --> 0:50:52.560
<v Speaker 1>forward ten years in what's the next ten years? Like,

0:50:52.600 --> 0:50:53.799
<v Speaker 1>how do you think about it?

0:50:54.280 --> 0:50:54.680
<v Speaker 10>Yeah?

0:50:54.800 --> 0:50:56.320
<v Speaker 1>Well, sorry, no pressure.

0:50:57.000 --> 0:50:59.680
<v Speaker 10>I think the thing that I am most excited about

0:50:59.880 --> 0:51:04.320
<v Speaker 10>is we have from the beginning of our customer journey

0:51:04.320 --> 0:51:07.239
<v Speaker 10>we have focused on what we call mental fitness, which

0:51:07.280 --> 0:51:09.839
<v Speaker 10>is really just an emphasis on mental health, taking care

0:51:09.880 --> 0:51:13.080
<v Speaker 10>of yourself both physically and mentally. When we came into

0:51:13.080 --> 0:51:15.880
<v Speaker 10>the active market, you would see all of these marketing

0:51:15.880 --> 0:51:20.360
<v Speaker 10>messages of you're an athlete, lift more weight, run faster,

0:51:20.600 --> 0:51:24.120
<v Speaker 10>jump higher, and we think there's such a missing aspect

0:51:24.200 --> 0:51:26.960
<v Speaker 10>of recovery and taking care of yourself and the space

0:51:26.960 --> 0:51:30.840
<v Speaker 10>between your ears, and that is a very unique problem

0:51:30.960 --> 0:51:33.279
<v Speaker 10>in the men's market. So it was an easy area

0:51:33.320 --> 0:51:36.440
<v Speaker 10>to focus on. But everybody needs to talk about this.

0:51:36.680 --> 0:51:40.040
<v Speaker 10>And what's great is the female customer is already naturally

0:51:40.120 --> 0:51:42.680
<v Speaker 10>so much better at talking about it. So doing this

0:51:42.800 --> 0:51:46.800
<v Speaker 10>together with our team has been really really helpful and powerful.

0:51:46.840 --> 0:51:48.759
<v Speaker 10>So what I'm most excited about for the next ten

0:51:48.840 --> 0:51:52.080
<v Speaker 10>years is to be able to supercharge that. And so

0:51:52.239 --> 0:51:54.680
<v Speaker 10>we've got some big exciting plans in terms of how

0:51:54.680 --> 0:51:56.200
<v Speaker 10>we're going to do that, how we're going to bring

0:51:56.200 --> 0:51:58.879
<v Speaker 10>that to the market, and some of the unique things

0:51:58.920 --> 0:52:02.000
<v Speaker 10>that we think about about being a wellness company. First,

0:52:02.040 --> 0:52:03.480
<v Speaker 10>that just happens to sell clothes.

0:52:03.560 --> 0:52:04.440
<v Speaker 1>Wow, was that.

0:52:04.400 --> 0:52:07.319
<v Speaker 3>In your ethos from the very beginning or did that

0:52:07.400 --> 0:52:09.160
<v Speaker 3>kind of transition happen over the pandemic.

0:52:09.320 --> 0:52:12.360
<v Speaker 10>Yeah, it has been part of the DNA from the beginning.

0:52:12.520 --> 0:52:15.200
<v Speaker 10>I think during the pandemic we were able to crystallize

0:52:15.200 --> 0:52:17.840
<v Speaker 10>what that mission was and part of it was having

0:52:17.920 --> 0:52:21.200
<v Speaker 10>my own crisis going through some of that with a pandemic.

0:52:21.280 --> 0:52:25.959
<v Speaker 10>But we have always believed that wellness is much more

0:52:26.080 --> 0:52:30.160
<v Speaker 10>than esthetic physical fitness, which is really where I think

0:52:30.200 --> 0:52:32.520
<v Speaker 10>most of these brands focus on with a hyper level

0:52:32.560 --> 0:52:37.400
<v Speaker 10>of focus on professional athlete endorsements. We just love this

0:52:37.520 --> 0:52:40.200
<v Speaker 10>idea that teaching people how to take care of themselves

0:52:40.880 --> 0:52:44.080
<v Speaker 10>is the best way to feel good, and part of

0:52:44.080 --> 0:52:47.120
<v Speaker 10>that is having a uniform that you feel excited and energized,

0:52:47.400 --> 0:52:52.040
<v Speaker 10>but also enabling and empowering the conversation. We've hosted hundreds

0:52:52.200 --> 0:52:54.719
<v Speaker 10>of these events that we call minded Muscle events, which

0:52:54.760 --> 0:52:58.640
<v Speaker 10>are twenty five minute body weight workouts followed by a

0:52:58.680 --> 0:53:02.480
<v Speaker 10>group discussion. Is really like a group therapy conversation, and

0:53:02.560 --> 0:53:05.799
<v Speaker 10>that format exists in alcoholics anonymous, It exists in a

0:53:05.880 --> 0:53:09.839
<v Speaker 10>number of different formats, but it's been so successful in

0:53:09.920 --> 0:53:13.720
<v Speaker 10>men's and we've had like groundbreaking moments with so many

0:53:13.760 --> 0:53:17.320
<v Speaker 10>guys and it just enables them to feel comfortable talking

0:53:17.360 --> 0:53:19.879
<v Speaker 10>about these things. It's my passion, Like that's the thing

0:53:19.880 --> 0:53:22.040
<v Speaker 10>that gets me the most excited. And yes, I think

0:53:22.040 --> 0:53:24.040
<v Speaker 10>we make the best clothes in our category and the

0:53:24.080 --> 0:53:25.880
<v Speaker 10>best close in our market. That enables us to have

0:53:25.960 --> 0:53:28.680
<v Speaker 10>a megaphone. And so we've got to grow the size

0:53:28.719 --> 0:53:30.839
<v Speaker 10>of our megaphone to have the level of impact that

0:53:30.880 --> 0:53:34.080
<v Speaker 10>we want. But our growth goal is to be a

0:53:34.120 --> 0:53:37.200
<v Speaker 10>billion dollar revenue business and impact one hundred million lives

0:53:37.239 --> 0:53:38.960
<v Speaker 10>through our education.

0:53:39.680 --> 0:53:42.280
<v Speaker 1>It's fascinating to hear you say, like thinking of yourself.

0:53:42.480 --> 0:53:44.200
<v Speaker 1>I mean, like you said, it's from the beginning, but

0:53:44.280 --> 0:53:47.200
<v Speaker 1>as a wellness company kind of with clothes attached, if

0:53:47.239 --> 0:53:49.160
<v Speaker 1>you will, I mean, how else do you I mean,

0:53:49.239 --> 0:53:52.319
<v Speaker 1>is it a case that there are other offerings Nate,

0:53:52.400 --> 0:53:54.960
<v Speaker 1>that you eventually offered to your customers.

0:53:55.000 --> 0:53:57.560
<v Speaker 10>Even more so, that's the goal. From the beginning, we

0:53:57.680 --> 0:54:01.040
<v Speaker 10>had an online journal that we called The Pursuit, which

0:54:01.080 --> 0:54:03.600
<v Speaker 10>focused a lot on this bringing world class experts to

0:54:03.600 --> 0:54:06.560
<v Speaker 10>the table sharing that content. But what we found is

0:54:06.600 --> 0:54:10.200
<v Speaker 10>that this idea of you guys are in the content business,

0:54:10.239 --> 0:54:12.640
<v Speaker 10>you know how hard it is, and so we were

0:54:12.680 --> 0:54:18.200
<v Speaker 10>competing against advertised driven content engines and this was like

0:54:18.680 --> 0:54:20.719
<v Speaker 10>something that we were doing on the site. So now

0:54:20.760 --> 0:54:23.239
<v Speaker 10>we've taken that back in house and figured out how

0:54:23.239 --> 0:54:25.160
<v Speaker 10>to do this in a way that we think is

0:54:25.160 --> 0:54:28.319
<v Speaker 10>sustainable and meeting the customer where they're at in the

0:54:28.360 --> 0:54:32.720
<v Speaker 10>form of video content and social first content versus written content,

0:54:33.200 --> 0:54:36.600
<v Speaker 10>and then also live events and leaning more into that

0:54:36.600 --> 0:54:38.080
<v Speaker 10>that I think will be really powerful.

0:54:38.480 --> 0:54:41.760
<v Speaker 3>Can you give us an update on retail locations, because

0:54:42.800 --> 0:54:44.520
<v Speaker 3>one thing that we talked about with you last time

0:54:44.560 --> 0:54:46.759
<v Speaker 3>you were here was growth of retail in a time

0:54:46.840 --> 0:54:50.640
<v Speaker 3>when we're seeing other companies pull back. Yeah, and I'm

0:54:50.680 --> 0:54:53.719
<v Speaker 3>wondering how aggressive you're being this year when it comes

0:54:53.800 --> 0:54:57.800
<v Speaker 3>to that retail footprint and what portion right now comes

0:54:57.880 --> 0:54:59.960
<v Speaker 3>from e commerce versus those brick and mortar.

0:55:00.480 --> 0:55:02.920
<v Speaker 10>Retail has been our fastest growing channel the last two

0:55:02.960 --> 0:55:08.320
<v Speaker 10>years on a percent basis, and I think it's a

0:55:08.400 --> 0:55:11.600
<v Speaker 10>channel we certainly believe in. We are slowing that down

0:55:11.640 --> 0:55:14.920
<v Speaker 10>this year because of the women's launch. As you can imagine,

0:55:14.960 --> 0:55:17.799
<v Speaker 10>it changes the layout of the store, the size of

0:55:17.840 --> 0:55:22.440
<v Speaker 10>the store, the mannequins, the hangars, the training of the staff,

0:55:22.680 --> 0:55:25.960
<v Speaker 10>the selection of the staff, like, there's just so many considerations,

0:55:26.440 --> 0:55:28.479
<v Speaker 10>so we kind of want to absorb and.

0:55:28.560 --> 0:55:30.920
<v Speaker 1>Because every store has to have a retrofit.

0:55:30.480 --> 0:55:33.879
<v Speaker 10>Right exactly, So we're retrofitting all fifteen stores. We've kind

0:55:33.880 --> 0:55:36.920
<v Speaker 10>of done that work, brought in the right people from

0:55:36.960 --> 0:55:40.640
<v Speaker 10>a visual merchandising standpoint, but our store plan going forward

0:55:41.080 --> 0:55:43.799
<v Speaker 10>is as aggressive as it was in twenty twenty three,

0:55:44.400 --> 0:55:48.440
<v Speaker 10>and we think that these stores are really important, especially

0:55:48.480 --> 0:55:51.919
<v Speaker 10>for our brand message, because you have to meet people

0:55:51.960 --> 0:55:54.280
<v Speaker 10>where they are and meeting people in person and physically.

0:55:54.320 --> 0:55:56.319
<v Speaker 10>We've all learned the importance of that over the last

0:55:56.360 --> 0:56:00.120
<v Speaker 10>several years, so we're leaning into that and doing the

0:56:00.200 --> 0:56:02.480
<v Speaker 10>right way. We're going to be highly selective. There are

0:56:02.520 --> 0:56:05.480
<v Speaker 10>certainly a lot of brands in our space that, because

0:56:05.520 --> 0:56:08.720
<v Speaker 10>of their capital stack and what they need to achieve,

0:56:08.800 --> 0:56:11.960
<v Speaker 10>they're juicing their revenue numbers by opening as many stores

0:56:12.000 --> 0:56:15.680
<v Speaker 10>as possible and in some cases over pain for real estate,

0:56:16.120 --> 0:56:17.879
<v Speaker 10>which is going to be tough in three to five

0:56:17.960 --> 0:56:23.000
<v Speaker 10>years when those those rates, you know, don't justify the

0:56:23.080 --> 0:56:26.600
<v Speaker 10>sales figures. We're not taking that tactic. We're being really thoughtful,

0:56:26.640 --> 0:56:28.759
<v Speaker 10>but we're going to you know, our store account will

0:56:28.800 --> 0:56:31.319
<v Speaker 10>be more than two x by twenty twenty six.

0:56:32.480 --> 0:56:34.719
<v Speaker 1>Forgive me, and I should know this wholesale You guys

0:56:34.719 --> 0:56:35.320
<v Speaker 1>don't want.

0:56:35.480 --> 0:56:37.400
<v Speaker 10>We do have some wholesale here. Yeah, We've got some

0:56:37.440 --> 0:56:41.360
<v Speaker 10>great partners in the market. We have a high focus

0:56:41.400 --> 0:56:43.840
<v Speaker 10>on specialty accounts, green grass accounts. You know, we're in

0:56:43.880 --> 0:56:45.640
<v Speaker 10>some of the best golf and country clubs.

0:56:45.680 --> 0:56:47.000
<v Speaker 1>Productive for you guys or is.

0:56:47.000 --> 0:56:50.320
<v Speaker 10>It absolutely Yeah. I think it's a great business model.

0:56:50.360 --> 0:56:52.840
<v Speaker 10>You can get carried away when you're driven when your

0:56:53.040 --> 0:56:56.040
<v Speaker 10>wholesale account is driven by majors. For us, it's been

0:56:56.280 --> 0:56:58.839
<v Speaker 10>about twenty percent of the business the last two years,

0:56:58.880 --> 0:56:59.840
<v Speaker 10>so it's small.

0:57:00.800 --> 0:57:02.880
<v Speaker 3>Equinox was an early partner, a.

0:57:03.239 --> 0:57:06.879
<v Speaker 10>Partner still a partner and uh, and you know, we

0:57:06.960 --> 0:57:10.040
<v Speaker 10>love that type of account because generally if you walk

0:57:10.040 --> 0:57:12.480
<v Speaker 10>into an Equinox and you buy shorts, it's because you forgot.

0:57:13.160 --> 0:57:15.000
<v Speaker 10>Nobody's like, hey, you know what, I'm going to go

0:57:15.040 --> 0:57:17.200
<v Speaker 10>have that be my retail experience or I would say

0:57:17.200 --> 0:57:19.480
<v Speaker 10>that's the minority, but you just do it. It's perfect

0:57:19.520 --> 0:57:21.200
<v Speaker 10>and it's a great way for people to discover the

0:57:21.200 --> 0:57:21.960
<v Speaker 10>brand and the product.

0:57:22.000 --> 0:57:23.640
<v Speaker 3>You want to use the gym loner shorts all.

0:57:23.600 --> 0:57:28.000
<v Speaker 10>Right, So here kids, Yeah, I won't say never. My

0:57:28.040 --> 0:57:30.560
<v Speaker 10>wife's been begging for that from the beginning, but I

0:57:30.560 --> 0:57:34.040
<v Speaker 10>think she'll I think she'll give me a minute, because just.

0:57:34.080 --> 0:57:36.840
<v Speaker 3>To clarify, you have kids already, you're talking about a kid's.

0:57:36.880 --> 0:57:38.080
<v Speaker 1>Yeh, kid's line.

0:57:38.440 --> 0:57:43.440
<v Speaker 10>Yeah fair, thanks Tom, Yeah, but but yeah, so you

0:57:43.520 --> 0:57:47.520
<v Speaker 10>never know. But I surprised my wife on the day

0:57:47.520 --> 0:57:49.840
<v Speaker 10>that we launched, and I had just flown in from Asia.

0:57:49.880 --> 0:57:52.439
<v Speaker 10>I arrived at three am. I set up a room

0:57:52.480 --> 0:57:54.880
<v Speaker 10>in our house with every single one of the products

0:57:54.880 --> 0:57:56.600
<v Speaker 10>for her, and then I brought her in a surprise her.

0:57:57.040 --> 0:57:58.840
<v Speaker 10>And so I think she'll give me. I think she'll

0:57:58.840 --> 0:58:01.720
<v Speaker 10>give me a year off before bothering that kids.

0:58:01.720 --> 0:58:05.120
<v Speaker 1>Again, Well done, well done you Nate, always great to

0:58:05.200 --> 0:58:05.520
<v Speaker 1>check in with.

0:58:05.560 --> 0:58:08.120
<v Speaker 10>Good good luck with it, Thank you, thank you, thanks

0:58:08.120 --> 0:58:08.600
<v Speaker 10>for having me.

0:58:09.240 --> 0:58:11.160
<v Speaker 1>Nate check it is. He's co founder and CEO of Rown,

0:58:11.240 --> 0:58:13.640
<v Speaker 1>joining us here in studio. All right, everybody, you've been

0:58:13.640 --> 0:58:17.160
<v Speaker 1>listening and watching Bloomberg Business Week Carol Masser, Tim Stenovic,

0:58:17.240 --> 0:58:18.160
<v Speaker 1>and this is Booberg.

0:58:26.040 --> 0:58:29.600
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:58:29.640 --> 0:58:32.840
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:58:32.920 --> 0:58:35.080
<v Speaker 2>on Apple car Play and then brought auto with a

0:58:35.080 --> 0:58:39.720
<v Speaker 2>Bloomberg Business app or watch us live on YouTube.

0:58:44.040 --> 0:58:50.920
<v Speaker 1>Takes me, all right, So my husband and I are sailors.

0:58:50.920 --> 0:58:52.760
<v Speaker 1>You guys probably know that. I talk about it a lot.

0:58:52.800 --> 0:58:55.480
<v Speaker 1>I know, but we have been for over thirty years

0:58:55.520 --> 0:58:57.520
<v Speaker 1>and some of our favorite moments are being out on

0:58:57.560 --> 0:59:00.840
<v Speaker 1>the water. No one's around us for what seems like miles, however,

0:59:01.000 --> 0:59:04.640
<v Speaker 1>coastlines and land is often still in sight. Neither of

0:59:04.720 --> 0:59:08.120
<v Speaker 1>us have done serious offshore sailing or crossed an ocean alone,

0:59:08.160 --> 0:59:12.040
<v Speaker 1>something that many others have done. Not yet, Yeah, that's right,

0:59:12.080 --> 0:59:16.160
<v Speaker 1>we still have time. It is those solo sailors, both

0:59:16.200 --> 0:59:19.680
<v Speaker 1>men and women, who have ventured out single handed, that

0:59:19.840 --> 0:59:21.880
<v Speaker 1>really know what it's like to be truly alone out

0:59:21.880 --> 0:59:24.040
<v Speaker 1>on the ocean and often for days.

0:59:24.080 --> 0:59:26.520
<v Speaker 3>Tim our next guest, has crossed the Atlantic In his

0:59:26.800 --> 0:59:30.160
<v Speaker 3>twenty eight foot sloop Fox. Richard King writes about it,

0:59:30.520 --> 0:59:33.600
<v Speaker 3>weaving his journey through those of other sailors who have

0:59:33.720 --> 0:59:36.600
<v Speaker 3>sailed out of sight of land and alone. It's all

0:59:36.640 --> 0:59:39.479
<v Speaker 3>Carol in his new book Sailing Alone, A Surprising History

0:59:39.480 --> 0:59:41.680
<v Speaker 3>of Isolation and Survival at Sea.

0:59:41.720 --> 0:59:44.680
<v Speaker 1>All right, Richard, needless to say, this has been fun thing,

0:59:44.720 --> 0:59:47.680
<v Speaker 1>and I've been looking forward to My producer, Paul Brandon

0:59:47.720 --> 0:59:49.680
<v Speaker 1>Lake was like, you gave me the book a while ago,

0:59:49.760 --> 0:59:52.040
<v Speaker 1>so it's been fun. We've been counting down the days

0:59:52.080 --> 0:59:56.680
<v Speaker 1>to you. Welcome, Welcome, Welcome. Tell us about First of all,

0:59:56.760 --> 1:00:00.760
<v Speaker 1>you are a sailor. You've gone at it alone on

1:00:00.840 --> 1:00:04.280
<v Speaker 1>a boat across the ocean. But tell us why you

1:00:04.320 --> 1:00:06.520
<v Speaker 1>wanted to kind of put this together. Tell your story,

1:00:06.520 --> 1:00:09.200
<v Speaker 1>but also tell the story of many other sailors who've

1:00:09.240 --> 1:00:09.920
<v Speaker 1>done that as well.

1:00:10.200 --> 1:00:12.360
<v Speaker 5>Sure, and thanks a lot, Carole, tim for having me

1:00:12.440 --> 1:00:14.640
<v Speaker 5>on and can look forward to hearing about your adventures.

1:00:15.520 --> 1:00:19.000
<v Speaker 5>I sailed by myself in two thousand and seven across

1:00:19.040 --> 1:00:21.880
<v Speaker 5>the Atlantic, and I definitely don't see myself as a

1:00:21.920 --> 1:00:24.000
<v Speaker 5>super sailor. You know, it was a little bit of

1:00:24.040 --> 1:00:26.840
<v Speaker 5>a bungling affair, and in some ways, going out ofside

1:00:26.840 --> 1:00:28.800
<v Speaker 5>of land, you know, off the coast is easier, right,

1:00:28.880 --> 1:00:31.320
<v Speaker 5>you know, there's there's less to hit and less to

1:00:31.360 --> 1:00:32.360
<v Speaker 5>take keep track of.

1:00:33.480 --> 1:00:34.480
<v Speaker 7>But I did it for a couple of.

1:00:34.440 --> 1:00:36.760
<v Speaker 5>Different reasons, and that was one of the things that

1:00:36.800 --> 1:00:39.000
<v Speaker 5>I explore in this book. You know, I'm really telling

1:00:39.040 --> 1:00:41.280
<v Speaker 5>the history of people that have gone to see by

1:00:41.320 --> 1:00:44.440
<v Speaker 5>themselves and crossed ocean by themselves since at least the

1:00:44.520 --> 1:00:47.640
<v Speaker 5>early seventeen hundreds and all the way up to today.

1:00:47.680 --> 1:00:49.280
<v Speaker 5>And so I was trying to explore like why did

1:00:49.320 --> 1:00:52.600
<v Speaker 5>people go, why would they go? And then also what

1:00:52.640 --> 1:00:54.600
<v Speaker 5>they saw out there, just like you did in that

1:00:54.680 --> 1:00:56.880
<v Speaker 5>intro Carob, like what is it like to be out

1:00:56.960 --> 1:01:00.479
<v Speaker 5>at sea by yourself on a quiet boat, really close

1:01:00.520 --> 1:01:03.640
<v Speaker 5>to the surface, day after day and really getting that

1:01:03.680 --> 1:01:04.960
<v Speaker 5>connection to the ocean world.

1:01:05.080 --> 1:01:07.320
<v Speaker 1>Well, I love that the book about you know, why

1:01:07.360 --> 1:01:09.240
<v Speaker 1>they go, what they see? So when you took your

1:01:09.280 --> 1:01:12.280
<v Speaker 1>trip across the Atlantic on Fox, your twenty eight foot sloop,

1:01:12.320 --> 1:01:15.800
<v Speaker 1>what did you or what why did you go specifically

1:01:16.400 --> 1:01:17.480
<v Speaker 1>and what did you see?

1:01:17.720 --> 1:01:18.560
<v Speaker 7>Yeah? I went.

1:01:18.720 --> 1:01:20.800
<v Speaker 5>I was in graduate school at the time, and I

1:01:20.840 --> 1:01:23.120
<v Speaker 5>studied literature at sea. I'm actually more of a scholar

1:01:23.200 --> 1:01:25.640
<v Speaker 5>than you know, a sailor, and I'd spent so much

1:01:25.640 --> 1:01:28.080
<v Speaker 5>time reading about these experiences and I was like, you know,

1:01:28.200 --> 1:01:32.520
<v Speaker 5>maybe maybe I could do that, and so I put

1:01:32.600 --> 1:01:34.960
<v Speaker 5>I'm really proud of sort of the logistics of the boys,

1:01:35.040 --> 1:01:38.240
<v Speaker 5>not necessarily the execution, but I didn't make it. And

1:01:38.600 --> 1:01:40.320
<v Speaker 5>you know, some of the things that I saw out

1:01:40.360 --> 1:01:43.320
<v Speaker 5>there was just a really close connection with some of

1:01:43.320 --> 1:01:47.560
<v Speaker 5>the seabirds, particularly storm petrels. I had one moment which

1:01:47.600 --> 1:01:49.800
<v Speaker 5>I you know, many of the listeners will sort of

1:01:49.800 --> 1:01:52.280
<v Speaker 5>connect with where I was fishing off the back of

1:01:52.320 --> 1:01:54.480
<v Speaker 5>the boat and I saw a fin coming behind me,

1:01:54.520 --> 1:01:56.880
<v Speaker 5>a really large dorsal fin, and I kind of freaked out.

1:01:56.920 --> 1:01:58.480
<v Speaker 5>I was like, oh, my gosh, Jaws is going to

1:01:58.520 --> 1:02:00.560
<v Speaker 5>like leap right on top of the boat and.

1:02:00.480 --> 1:02:01.360
<v Speaker 7>You know, eat me up.

1:02:01.480 --> 1:02:04.160
<v Speaker 5>And you know, I quickly went down below and I

1:02:04.160 --> 1:02:06.120
<v Speaker 5>took pictures and I grabbed my boat hook as if

1:02:06.160 --> 1:02:07.560
<v Speaker 5>I was going to you know, stab it in the

1:02:07.560 --> 1:02:09.760
<v Speaker 5>eye or something like that. And then later when I

1:02:09.760 --> 1:02:11.920
<v Speaker 5>look at the pictures, I realized it was this tiny

1:02:11.920 --> 1:02:12.400
<v Speaker 5>little fin.

1:02:12.480 --> 1:02:13.840
<v Speaker 1>It probably wasn't even the shark.

1:02:13.880 --> 1:02:15.640
<v Speaker 7>It might have been like a pilot whale or something.

1:02:17.720 --> 1:02:19.600
<v Speaker 5>But you know, you just really get that sort of

1:02:19.640 --> 1:02:23.800
<v Speaker 5>intense connection, particularly the nights at sea and the sunrises

1:02:23.880 --> 1:02:29.000
<v Speaker 5>and sunsets, and it's, you know, it's a rare, privileged experience.

1:02:29.040 --> 1:02:33.040
<v Speaker 3>Really, maybe because I'm an anxious New Yorker. I'm just

1:02:33.080 --> 1:02:35.120
<v Speaker 3>wondering about the anxiety of being out there.

1:02:35.240 --> 1:02:37.400
<v Speaker 1>It's so it's soom.

1:02:37.800 --> 1:02:41.000
<v Speaker 3>I know it's am but well, there's this feeling that

1:02:41.120 --> 1:02:43.680
<v Speaker 3>I have. I'm not a sailor. I've sailed before, but

1:02:43.720 --> 1:02:47.200
<v Speaker 3>I would not consider myself a sailor. Of not being

1:02:47.240 --> 1:02:49.600
<v Speaker 3>in control of when you can get back on land,

1:02:50.160 --> 1:02:53.760
<v Speaker 3>and that part of this totally freaks me out here.

1:02:53.920 --> 1:02:56.360
<v Speaker 3>Were there any moments out there that you just found

1:02:56.400 --> 1:02:57.600
<v Speaker 3>yourself terrified.

1:02:57.240 --> 1:02:59.560
<v Speaker 1>Like when the engine died on that trip across the Atlantic?

1:03:00.600 --> 1:03:03.240
<v Speaker 5>Yeah, Tim, totally. I would say ninety percent of the

1:03:03.280 --> 1:03:06.080
<v Speaker 5>time I was an anxious wreck and my people are.

1:03:05.960 --> 1:03:06.760
<v Speaker 1>Also from New York.

1:03:07.240 --> 1:03:08.080
<v Speaker 11>I have that stream.

1:03:08.320 --> 1:03:12.240
<v Speaker 5>Okay, you know, I think, and that's really the book

1:03:12.320 --> 1:03:14.600
<v Speaker 5>is really about some of these great sailors who have

1:03:14.680 --> 1:03:17.600
<v Speaker 5>gotten over that first anxious experience. I kind of never did.

1:03:17.640 --> 1:03:19.840
<v Speaker 5>I did my first trip across the Atletic, and then

1:03:19.840 --> 1:03:22.680
<v Speaker 5>afterwards I was like, Okay, I think, I think I'm good,

1:03:23.040 --> 1:03:25.320
<v Speaker 5>but I do kind of wish that I had continued

1:03:25.360 --> 1:03:28.120
<v Speaker 5>on because you look at some of the really extraordinary

1:03:28.560 --> 1:03:33.800
<v Speaker 5>historical sailors Bernardo Martissier, Robin Knox, Johnson, Ellen MacArthur, even

1:03:33.880 --> 1:03:36.160
<v Speaker 5>you know the early ones like Joshua Slocum, who got

1:03:36.240 --> 1:03:39.760
<v Speaker 5>over those initial and anxious moments and then were able

1:03:39.760 --> 1:03:42.600
<v Speaker 5>to carry on and really be calm and really enjoy

1:03:42.640 --> 1:03:46.360
<v Speaker 5>themselves at sea. And often that's when you know these

1:03:46.400 --> 1:03:49.720
<v Speaker 5>sailors really got these experiences in the natural world where

1:03:49.720 --> 1:03:52.040
<v Speaker 5>they could finally relax and not have to worry so

1:03:52.160 --> 1:03:54.920
<v Speaker 5>much about you know, this thing breaking or.

1:03:55.040 --> 1:03:57.760
<v Speaker 1>There's something always breaking on a boat. You know that

1:03:58.560 --> 1:04:01.280
<v Speaker 1>it's always breaking. Well, what's the joke? They say, it's

1:04:01.320 --> 1:04:03.960
<v Speaker 1>like hours and hours of boredom broken up by you know,

1:04:04.520 --> 1:04:07.000
<v Speaker 1>minutes or seconds of just sheer, terror and chaos. And

1:04:07.040 --> 1:04:09.960
<v Speaker 1>that's kind of sailing, right, because it's really quiet out there,

1:04:09.960 --> 1:04:11.320
<v Speaker 1>and then you have to go into harbor and you

1:04:11.320 --> 1:04:13.720
<v Speaker 1>have to dock, and it's like there's always something that's

1:04:13.720 --> 1:04:14.440
<v Speaker 1>going to go wrong.

1:04:14.960 --> 1:04:16.880
<v Speaker 5>That's right, and you know, for a big part for

1:04:17.120 --> 1:04:19.840
<v Speaker 5>solo sailers, trying to steer the boat and trying to

1:04:19.840 --> 1:04:21.440
<v Speaker 5>get rest is a big part of it. And so

1:04:21.960 --> 1:04:23.280
<v Speaker 5>one of the things I talked about in the book

1:04:23.320 --> 1:04:25.400
<v Speaker 5>is sort of the development of various technologies that have

1:04:25.440 --> 1:04:27.680
<v Speaker 5>made it a little bit easier for solo sailers. Whether

1:04:27.720 --> 1:04:31.760
<v Speaker 5>it's GPS or fiberglass or the marine engine, but self

1:04:31.800 --> 1:04:35.720
<v Speaker 5>steering mechanisms, whether they're wind based or electrical, have made

1:04:35.760 --> 1:04:36.760
<v Speaker 5>a huge difference.

1:04:36.800 --> 1:04:38.520
<v Speaker 1>You had a wind, but even in my kid, did

1:04:38.520 --> 1:04:40.480
<v Speaker 1>you have a wind vane? That's what you used right

1:04:40.520 --> 1:04:42.040
<v Speaker 1>to go across That's right.

1:04:42.080 --> 1:04:44.000
<v Speaker 5>I had two different types of steering. I had a

1:04:44.000 --> 1:04:47.120
<v Speaker 5>wind vane self steering, which you know doesn't require any

1:04:47.160 --> 1:04:49.479
<v Speaker 5>power or any fuel, and that is about the most

1:04:49.480 --> 1:04:52.080
<v Speaker 5>magical device on the planet. I was developed sort of,

1:04:52.320 --> 1:04:57.520
<v Speaker 5>you know, in the nineteen fifties and sixties for recreational boats,

1:04:57.520 --> 1:05:01.200
<v Speaker 5>and that was just amazing. But that requires that's based

1:05:01.240 --> 1:05:03.120
<v Speaker 5>on relative winds. So if you want to sleep for

1:05:03.160 --> 1:05:06.320
<v Speaker 5>two hours and you got up, the boat is adjusting

1:05:06.360 --> 1:05:08.560
<v Speaker 5>itself based on an angle of the wind. So if

1:05:08.560 --> 1:05:11.720
<v Speaker 5>the wind shifts, your boat is going to change. And

1:05:11.760 --> 1:05:15.360
<v Speaker 5>then I also had a little electrical tiller pilot. Okay,

1:05:15.560 --> 1:05:17.520
<v Speaker 5>you could say to a compass point.

1:05:17.640 --> 1:05:21.640
<v Speaker 3>I'm curious about the reasons behind this and how not

1:05:21.680 --> 1:05:24.520
<v Speaker 3>necessarily yours, which I want to get to, but the

1:05:24.560 --> 1:05:27.080
<v Speaker 3>way that they've shifted over time, because, as you mentioned

1:05:27.120 --> 1:05:29.960
<v Speaker 3>in the seventeen hundreds, a lot of this was exploration.

1:05:30.040 --> 1:05:31.840
<v Speaker 3>It was in search of riches, it was in search

1:05:31.880 --> 1:05:34.680
<v Speaker 3>of you know, at that point, not necessarily new lands,

1:05:34.680 --> 1:05:37.960
<v Speaker 3>but sort of right, the great exploration of the seas

1:05:38.320 --> 1:05:41.760
<v Speaker 3>of the of the earth. But these days a lot

1:05:41.800 --> 1:05:44.040
<v Speaker 3>of it is about recreation, and it's about sort of

1:05:44.080 --> 1:05:47.200
<v Speaker 3>personal challenges, and I'm wondering how you can characterize the

1:05:47.200 --> 1:05:48.640
<v Speaker 3>evolution of why someone would do this.

1:05:49.160 --> 1:05:51.080
<v Speaker 5>Yeah, yeah, No, that's a great point, and that's it's

1:05:51.120 --> 1:05:53.919
<v Speaker 5>only something I sort of traced through going over time,

1:05:53.960 --> 1:05:57.160
<v Speaker 5>because you know that the whole idea that going sailing

1:05:57.240 --> 1:05:59.720
<v Speaker 5>by yourself across an ocean, that that isn't completely just

1:05:59.760 --> 1:06:01.800
<v Speaker 5>a bit nan is idiotic kind of thing. That this

1:06:01.880 --> 1:06:04.680
<v Speaker 5>idea that over time people start to respect that is

1:06:04.680 --> 1:06:06.680
<v Speaker 5>a sort of interesting transition.

1:06:07.240 --> 1:06:08.800
<v Speaker 7>And you do see sort of blips.

1:06:08.880 --> 1:06:11.840
<v Speaker 5>You know, everybody is different, and everybody's complex about whether

1:06:11.880 --> 1:06:15.440
<v Speaker 5>they're escaping a family situation, or they are trying to

1:06:15.800 --> 1:06:18.240
<v Speaker 5>make money, or they're trying to make fame for themselves.

1:06:18.440 --> 1:06:20.440
<v Speaker 5>But you do see sort of these sort of blips

1:06:20.560 --> 1:06:23.520
<v Speaker 5>of where there's more recreational sailing and then even more

1:06:23.640 --> 1:06:24.440
<v Speaker 5>solo sailing.

1:06:25.320 --> 1:06:25.920
<v Speaker 8>One of these.

1:06:25.760 --> 1:06:28.280
<v Speaker 5>Blips is right after World War Two, and I focus

1:06:28.320 --> 1:06:30.560
<v Speaker 5>the book a lot, sort of frame it on Ann Davidson,

1:06:30.560 --> 1:06:33.360
<v Speaker 5>who's the first woman that we know of to sail

1:06:33.400 --> 1:06:37.320
<v Speaker 5>alone across an ocean, and she sales in nineteen fifty two,

1:06:38.320 --> 1:06:42.040
<v Speaker 5>and she's part of this whole surge of people from Europe,

1:06:42.080 --> 1:06:44.240
<v Speaker 5>from North America, from all around the world, that really

1:06:44.320 --> 1:06:47.080
<v Speaker 5>are going out to the ocean and seeking that sort

1:06:47.080 --> 1:06:49.600
<v Speaker 5>of respite, that sort of perception that the ocean is

1:06:49.640 --> 1:06:53.640
<v Speaker 5>a clean, unhampered space, particularly after the trauma of World

1:06:53.640 --> 1:06:54.080
<v Speaker 5>War Two.

1:06:54.560 --> 1:06:58.160
<v Speaker 1>Yeah, it's pretty fascinating right to kind of hear what

1:06:58.200 --> 1:07:01.920
<v Speaker 1>they sought out right to help them through it. I

1:07:01.960 --> 1:07:05.400
<v Speaker 1>want to go back to something you said earlier, and

1:07:05.440 --> 1:07:10.520
<v Speaker 1>that was I think the first solo circumnavigator or who

1:07:10.640 --> 1:07:13.240
<v Speaker 1>was actually let me let you pick the story that

1:07:13.640 --> 1:07:16.640
<v Speaker 1>you just were really drawn to. Because there's older folks,

1:07:16.720 --> 1:07:19.800
<v Speaker 1>folks a long time ago. There's teenagers, which I'm always

1:07:19.800 --> 1:07:22.640
<v Speaker 1>blown away by someone who's a teenager who gets in

1:07:22.640 --> 1:07:24.200
<v Speaker 1>a book and their parents are in a boat and

1:07:24.200 --> 1:07:25.560
<v Speaker 1>their parents are like, yeah, go for it. I think

1:07:25.600 --> 1:07:29.560
<v Speaker 1>about there's a Netflix movie just on Jessica Watson, an

1:07:29.600 --> 1:07:33.320
<v Speaker 1>Australian teenager, and it's kind of wild.

1:07:34.560 --> 1:07:37.360
<v Speaker 5>Yeah, Jessica Watson is fantastic. And I think one of

1:07:37.360 --> 1:07:38.920
<v Speaker 5>the things that I talk a lot about in the

1:07:38.920 --> 1:07:43.280
<v Speaker 5>book is this relationship between being a writer, because going

1:07:43.320 --> 1:07:45.520
<v Speaker 5>to see you, maybe even for you caroly the when

1:07:45.520 --> 1:07:47.600
<v Speaker 5>you go out just for an afternoon or for a day,

1:07:47.640 --> 1:07:50.400
<v Speaker 5>it's a literary endeavor you're keeping a log book. Maybe

1:07:50.400 --> 1:07:52.400
<v Speaker 5>you're writing a note, you're writing a letter, you're reading

1:07:52.400 --> 1:07:55.200
<v Speaker 5>about other sailors, and so it's this very sort of

1:07:55.920 --> 1:07:58.400
<v Speaker 5>almost all of these people that are going selling alone

1:07:58.440 --> 1:08:01.040
<v Speaker 5>are also thinking about it, and some of them are

1:08:01.040 --> 1:08:03.960
<v Speaker 5>thinking about writing a book even before they've they've left.

1:08:04.040 --> 1:08:07.120
<v Speaker 5>And so someone like Bernard Martissier, who in the nineteen

1:08:07.200 --> 1:08:11.440
<v Speaker 5>sixties was the first to sail solo NonStop around the

1:08:11.480 --> 1:08:15.120
<v Speaker 5>world one and a half times around the world in

1:08:15.200 --> 1:08:18.799
<v Speaker 5>the late sixties, and he for him from the very start,

1:08:18.920 --> 1:08:22.200
<v Speaker 5>it was about making a book about crafting this work

1:08:22.240 --> 1:08:25.839
<v Speaker 5>of nature writing, not even as much about the expedition itself.

1:08:25.840 --> 1:08:29.760
<v Speaker 5>It was like as if throw you know, was climbing Everest.

1:08:30.920 --> 1:08:33.960
<v Speaker 1>Just got about a minute left here, I mean, thirty

1:08:34.040 --> 1:08:36.160
<v Speaker 1>years of sailing. We saw our first whale play with

1:08:36.280 --> 1:08:39.920
<v Speaker 1>us in a boat off of Rhode Island just this

1:08:40.000 --> 1:08:41.760
<v Speaker 1>past summer, and my husband I looked at us, maybe

1:08:41.760 --> 1:08:43.559
<v Speaker 1>it's time to sell the boat because it was just

1:08:43.680 --> 1:08:46.840
<v Speaker 1>so unbelievable. But you have about a minute left here?

1:08:46.880 --> 1:08:48.800
<v Speaker 1>Is there a moment in time where you just, I

1:08:48.840 --> 1:08:51.320
<v Speaker 1>don't know, a little story before we go unfortunately?

1:08:52.640 --> 1:08:52.920
<v Speaker 7>Sure?

1:08:53.080 --> 1:08:55.880
<v Speaker 5>Yeah, I think one interesting story is you know if

1:08:55.880 --> 1:08:58.360
<v Speaker 5>you're watching in the news, you're seeing orcas that are

1:08:58.439 --> 1:09:02.000
<v Speaker 5>damaging boats off Gibraltar. They're actually seemed to be knocking

1:09:02.040 --> 1:09:04.880
<v Speaker 5>into recreational boats. And one thing that you learned from

1:09:04.880 --> 1:09:06.720
<v Speaker 5>the history is that's been happening for a while. And

1:09:07.000 --> 1:09:10.720
<v Speaker 5>one former New Yorker, Teddy Seymour born in Yonkers, the

1:09:10.760 --> 1:09:13.800
<v Speaker 5>first black sailor to sail alone around the world, and

1:09:13.880 --> 1:09:16.800
<v Speaker 5>he was knocked by an orca off the Red Sea

1:09:16.960 --> 1:09:19.760
<v Speaker 5>for about a half a day, but luckily just kind

1:09:19.760 --> 1:09:21.679
<v Speaker 5>of banged into a self steering gear.

1:09:22.479 --> 1:09:25.360
<v Speaker 1>But he tells a great story. I got to tell you,

1:09:25.360 --> 1:09:27.479
<v Speaker 1>we watched the orc of videos, and we watch all

1:09:27.520 --> 1:09:31.560
<v Speaker 1>these people, whether it's the YouTuber's project Atticus or Vagabond

1:09:31.840 --> 1:09:33.800
<v Speaker 1>or you know, my husband and I are obsessed with it,

1:09:33.840 --> 1:09:35.160
<v Speaker 1>and you get to get a feel of what it's

1:09:35.200 --> 1:09:36.160
<v Speaker 1>like to be out on the ocean.

1:09:36.240 --> 1:09:38.599
<v Speaker 3>Professor, just fifteen seconds left. Would you do it again?

1:09:40.600 --> 1:09:42.240
<v Speaker 7>I think I do it with friends.

1:09:42.880 --> 1:09:45.840
<v Speaker 1>Yeah, that's what I you know, that's what most of

1:09:45.880 --> 1:09:47.040
<v Speaker 1>them do. And some of them have a couple of

1:09:47.080 --> 1:09:49.599
<v Speaker 1>kids and they're going around the world, but they eventually,

1:09:49.680 --> 1:09:52.559
<v Speaker 1>on some of those big crossings, bring friends on. This

1:09:52.760 --> 1:09:54.800
<v Speaker 1>was so much fun. I hope we get a chance

1:09:54.840 --> 1:09:57.840
<v Speaker 1>to talk again and maybe you will buy. Do you

1:09:57.840 --> 1:09:58.759
<v Speaker 1>have a boat now.

1:09:59.479 --> 1:10:02.680
<v Speaker 5>Yef any would like to donate one?

1:10:02.960 --> 1:10:05.719
<v Speaker 1>Well said, Well said Richard King. His book is Sailing Alone,

1:10:05.720 --> 1:10:09.880
<v Speaker 1>A Surprising History of Isolation and Survival at Sea, joining

1:10:09.960 --> 1:10:12.519
<v Speaker 1>us from Santa Cruz, California. A great place to go sailing,

1:10:12.600 --> 1:10:13.320
<v Speaker 1>no doubt about.

1:10:13.120 --> 1:10:15.800
<v Speaker 3>That, Richard Visiting Professor of Maritime History and Literature with

1:10:15.920 --> 1:10:17.400
<v Speaker 3>the c Education Association.

1:10:18.560 --> 1:10:22.080
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:10:22.120 --> 1:10:25.360
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

1:10:25.400 --> 1:10:27.560
<v Speaker 2>on Apple car Play and then Brout Auto with a

1:10:27.600 --> 1:10:31.960
<v Speaker 2>Bloomberg Business act or want us live on YouTube.

1:10:32.560 --> 1:10:34.720
<v Speaker 1>We're all in on the UK this week, including a

1:10:34.760 --> 1:10:37.519
<v Speaker 1>new show out from Netflix, which has swapped the Hollywood

1:10:37.560 --> 1:10:40.240
<v Speaker 1>Hills for the manicured squares of Mayfair in its new

1:10:40.240 --> 1:10:43.760
<v Speaker 1>real estate show Buying London, the UK's answer to the

1:10:43.800 --> 1:10:46.520
<v Speaker 1>popular selling Sunset reality program.

1:10:46.520 --> 1:10:49.000
<v Speaker 3>More on the new Netflix real estate show Buying London

1:10:49.080 --> 1:10:52.080
<v Speaker 3>in just a minute. Thanks to Bloomberg Pursuits, the British

1:10:52.120 --> 1:10:55.840
<v Speaker 3>take this week everything from London's most expensive homes to

1:10:55.880 --> 1:10:58.960
<v Speaker 3>the beachside breaks and cozy countryside stays outside the city

1:10:58.960 --> 1:11:02.640
<v Speaker 3>of London that are yes, kind of affordable.

1:11:03.160 --> 1:11:05.120
<v Speaker 1>It's all relative, all right. Also the best shows and

1:11:05.200 --> 1:11:07.240
<v Speaker 1>musicals to see on London's West End. Let's get to

1:11:07.280 --> 1:11:09.799
<v Speaker 1>it with us. The editor of Bloomberg Pursuits Chris Rouser

1:11:10.040 --> 1:11:12.920
<v Speaker 1>along with Sarah Rappaport. She is Bloomberg News Luxury reporter.

1:11:13.080 --> 1:11:15.280
<v Speaker 1>She is based in London. Chris, I feel like you

1:11:15.320 --> 1:11:17.000
<v Speaker 1>guys are doing a lot on London this year. Are

1:11:17.040 --> 1:11:17.880
<v Speaker 1>Europe in general?

1:11:18.120 --> 1:11:21.280
<v Speaker 11>Yeah, we've been looking a lot at Europe for the summer. Particularly.

1:11:21.439 --> 1:11:23.799
<v Speaker 11>I think people are thinking about Europe because the Paris Olympics,

1:11:23.840 --> 1:11:25.280
<v Speaker 11>and then people are like, math, I don't want to

1:11:25.280 --> 1:11:27.920
<v Speaker 11>go deal with all that, And so we have been

1:11:28.280 --> 1:11:31.800
<v Speaker 11>publishing lots of stories about alternatives and where places that

1:11:31.840 --> 1:11:34.120
<v Speaker 11>you may not think of going, places that may not

1:11:34.200 --> 1:11:37.160
<v Speaker 11>be so expensive. And Sarah is based in London and

1:11:37.200 --> 1:11:40.439
<v Speaker 11>she is does a great job, has a great luxury

1:11:40.479 --> 1:11:42.320
<v Speaker 11>When you said the luxury reporter, I was like, yeah,

1:11:42.320 --> 1:11:43.320
<v Speaker 11>that does sound really.

1:11:43.200 --> 1:11:44.639
<v Speaker 2>Good, not a bad.

1:11:45.040 --> 1:11:49.479
<v Speaker 11>Yeah. And she specializes in real estate and travel and

1:11:49.600 --> 1:11:52.840
<v Speaker 11>also something that's very close to her in my heart, theater.

1:11:53.040 --> 1:11:55.160
<v Speaker 11>So she's got a lot of fun stuff for this summer.

1:11:55.200 --> 1:11:56.880
<v Speaker 3>Okay, I want to start with travel before we get

1:11:56.880 --> 1:11:59.559
<v Speaker 3>to real estate and then theater. So, Sarah, you wrote

1:11:59.560 --> 1:12:02.679
<v Speaker 3>about the best to affordable new weekend getaways from London

1:12:03.040 --> 1:12:05.519
<v Speaker 3>that are ready to book right now, and before we

1:12:05.560 --> 1:12:08.080
<v Speaker 3>get into all of them, I want to just tell

1:12:08.120 --> 1:12:11.000
<v Speaker 3>you what's stuck out to me is an American who

1:12:11.240 --> 1:12:15.800
<v Speaker 3>struggles with public transportation in the United States. All of

1:12:15.800 --> 1:12:19.120
<v Speaker 3>these are so accessible by train and then an easy

1:12:19.120 --> 1:12:20.759
<v Speaker 3>cab ride. This is amazing.

1:12:20.800 --> 1:12:23.360
<v Speaker 12>They're all under three hours away from London on a train,

1:12:23.560 --> 1:12:25.320
<v Speaker 12>you know, bring a book, you know, pop on a

1:12:25.320 --> 1:12:25.840
<v Speaker 12>train in or.

1:12:25.840 --> 1:12:28.320
<v Speaker 3>There, so you're not sitting in traffic like all New

1:12:28.400 --> 1:12:30.080
<v Speaker 3>Yorkers do trying to get somewhere.

1:12:30.160 --> 1:12:33.160
<v Speaker 1>Like that's a luxury Carol, I know it sounds, it sounds.

1:12:33.200 --> 1:12:35.879
<v Speaker 12>It's incredible, bless in Mahampton's drive right exactly.

1:12:36.280 --> 1:12:37.760
<v Speaker 1>Well, so talk to us a little bit about of

1:12:37.840 --> 1:12:39.600
<v Speaker 1>kind of where that led you to and how you

1:12:40.040 --> 1:12:42.160
<v Speaker 1>thought about kind of what you wanted to highlight.

1:12:42.439 --> 1:12:45.240
<v Speaker 12>Yeah, well, I think London right now can be quite expensive.

1:12:45.280 --> 1:12:47.360
<v Speaker 12>We have a trend of rooms going for like one

1:12:47.360 --> 1:12:50.080
<v Speaker 12>thousand pounds a night, which is like twelve hundred bucks

1:12:50.320 --> 1:12:52.360
<v Speaker 12>but there are some really nice hotels you can get

1:12:52.360 --> 1:12:55.040
<v Speaker 12>to outside of London that are more expensive than they

1:12:55.080 --> 1:12:58.400
<v Speaker 12>were previously, but still affordable luxury. So three hundred pounds,

1:12:58.400 --> 1:13:00.960
<v Speaker 12>which is like five hundred dollars is the top year.

1:13:01.160 --> 1:13:03.240
<v Speaker 12>So there's a really cool new place in Oxford called

1:13:03.240 --> 1:13:05.840
<v Speaker 12>this Store, and it was in the first department store

1:13:05.880 --> 1:13:09.200
<v Speaker 12>actually in Oxford, and it's outside all the colleges. From

1:13:09.240 --> 1:13:11.760
<v Speaker 12>the rooftop you can actually see all the famous spires

1:13:11.800 --> 1:13:14.080
<v Speaker 12>and fancy buildings and all the people going to take

1:13:14.120 --> 1:13:16.080
<v Speaker 12>their exams or have a drink in the bar and

1:13:16.200 --> 1:13:18.719
<v Speaker 12>wash the students going around. And that's really special because

1:13:18.760 --> 1:13:20.880
<v Speaker 12>I love Oxford. It's a very special place in the

1:13:20.960 --> 1:13:22.519
<v Speaker 12>UK and it's only an hour away from London.

1:13:22.720 --> 1:13:24.960
<v Speaker 1>I love that they have posters from the former department

1:13:25.000 --> 1:13:27.320
<v Speaker 1>store that are still kind of hanging on their walls

1:13:27.360 --> 1:13:29.280
<v Speaker 1>and just kind of incorporating to the design. It just

1:13:29.320 --> 1:13:30.880
<v Speaker 1>kind of sounds very unique.

1:13:30.640 --> 1:13:32.920
<v Speaker 12>Cool, like we had nineteen twenties outfits. They actually found

1:13:32.920 --> 1:13:33.639
<v Speaker 12>them during the Renno.

1:13:33.880 --> 1:13:36.800
<v Speaker 11>Sarah tell us about Boys Hall sounds like the place

1:13:36.800 --> 1:13:37.960
<v Speaker 11>for me and Tim.

1:13:38.200 --> 1:13:40.160
<v Speaker 3>It's where we've lost.

1:13:41.600 --> 1:13:44.559
<v Speaker 12>Yeah, there's a removated manor house from the sixteen hundreds.

1:13:44.640 --> 1:13:47.120
<v Speaker 12>Charles the First actually stayed there. You can get a

1:13:47.200 --> 1:13:49.920
<v Speaker 12>room for under two hundred pounds. There's no spot and

1:13:49.960 --> 1:13:52.439
<v Speaker 12>there's only nine rooms, but you can have a glass

1:13:52.479 --> 1:13:54.880
<v Speaker 12>of wine in the gardens watch the world go by.

1:13:55.200 --> 1:13:58.040
<v Speaker 12>It's in a very cool posteria clad manor house like

1:13:58.280 --> 1:14:01.680
<v Speaker 12>thing of dark woods everywhere, like it's allegedly haunted. I

1:14:02.080 --> 1:14:03.800
<v Speaker 12>stayed there. I hadn't see a ghost. Side, just had

1:14:03.800 --> 1:14:06.280
<v Speaker 12>a nice time. But I love the history of all

1:14:06.320 --> 1:14:07.679
<v Speaker 12>the old English manor houses.

1:14:07.920 --> 1:14:10.479
<v Speaker 11>I think that's especially for like Americans and we want

1:14:10.479 --> 1:14:12.639
<v Speaker 11>to go to the English countryside. That's what we want

1:14:12.680 --> 1:14:14.759
<v Speaker 11>to say. In an old house, it feels very old.

1:14:14.840 --> 1:14:16.479
<v Speaker 11>Definitely see a ghost and.

1:14:16.560 --> 1:14:19.439
<v Speaker 12>Have a last one much older than America. And it's

1:14:19.479 --> 1:14:21.599
<v Speaker 12>only like less than an hour away as well.

1:14:21.800 --> 1:14:24.960
<v Speaker 3>Okay, so let's say, Sarah, if you're not necessarily into

1:14:24.960 --> 1:14:27.000
<v Speaker 3>the interested in the idea of the countryside, what about

1:14:27.040 --> 1:14:28.559
<v Speaker 3>the seaside? What are the options for that?

1:14:28.800 --> 1:14:31.439
<v Speaker 12>I mean, like, heads up, it might be cold and rainy.

1:14:31.760 --> 1:14:33.639
<v Speaker 3>You're not exactly South Florida vibes.

1:14:34.320 --> 1:14:37.120
<v Speaker 12>Yeah, there's this place I like called number forty two

1:14:37.200 --> 1:14:39.479
<v Speaker 12>in Margate that's a five minutes away from the Turner

1:14:39.600 --> 1:14:42.639
<v Speaker 12>Art Museum and it's absolutely gorgeous. They have free snacks

1:14:42.640 --> 1:14:45.799
<v Speaker 12>from a little retrofitted ticket booths. You can get popcorn

1:14:45.880 --> 1:14:48.160
<v Speaker 12>ice cream at midnight, which I'm into. And it's like, yeah,

1:14:48.280 --> 1:14:51.519
<v Speaker 12>beach side vibes, like open terraces, just a really chill

1:14:51.560 --> 1:14:53.439
<v Speaker 12>experience less than an hour and a half from London.

1:14:53.560 --> 1:14:55.599
<v Speaker 1>I want to go back to London for a minute

1:14:55.640 --> 1:14:58.800
<v Speaker 1>if we can. Because we before we kicked off, we

1:14:58.880 --> 1:15:02.160
<v Speaker 1>highlighted a little bit of this Netflix, Netflix's new real

1:15:02.240 --> 1:15:06.120
<v Speaker 1>estate show Buying London. Chris. First of all, I mean,

1:15:06.280 --> 1:15:08.519
<v Speaker 1>I got to tell you I kind of love these

1:15:08.560 --> 1:15:11.360
<v Speaker 1>high end real estate shows. I just love watching them

1:15:11.400 --> 1:15:12.479
<v Speaker 1>wherever the heck they are.

1:15:12.960 --> 1:15:15.400
<v Speaker 11>I do too, I really. I mean there's there's one

1:15:15.400 --> 1:15:17.960
<v Speaker 11>in New York that's really just called open House New York,

1:15:17.960 --> 1:15:21.040
<v Speaker 11>which are just like nice houses and then selling Sunset

1:15:21.080 --> 1:15:24.280
<v Speaker 11>and shows like that out of Hollywood are like really

1:15:24.280 --> 1:15:27.040
<v Speaker 11>more about the drama and the outfits, and that can

1:15:27.080 --> 1:15:27.400
<v Speaker 11>be fun.

1:15:27.439 --> 1:15:30.040
<v Speaker 1>It can always made up and everybody's manicured perfect.

1:15:30.120 --> 1:15:32.160
<v Speaker 11>Oh yeah, yeah, yeah, exactly. They show up. It's for

1:15:32.200 --> 1:15:34.840
<v Speaker 11>the office like that at yeah at nine am, just

1:15:34.920 --> 1:15:39.040
<v Speaker 11>like me, but not you know that isn't like a

1:15:39.080 --> 1:15:41.880
<v Speaker 11>thing that has really translated into the London like UK

1:15:42.080 --> 1:15:44.360
<v Speaker 11>and Europe versions of that of that show. It can

1:15:44.479 --> 1:15:47.400
<v Speaker 11>it's a little more like peaceful. And so Sarah has

1:15:47.400 --> 1:15:49.040
<v Speaker 11>a story about a new show that's kind of trying

1:15:49.080 --> 1:15:51.200
<v Speaker 11>to combine the drama with the high end real estate.

1:15:51.280 --> 1:15:53.040
<v Speaker 3>Okay, so Sarah, let's talk a little bit about that,

1:15:53.080 --> 1:15:56.280
<v Speaker 3>and let's start with just who this guy, Daniel Daggers is,

1:15:56.360 --> 1:16:00.280
<v Speaker 3>because if there's somebody with a perfect name for high

1:16:00.280 --> 1:16:04.120
<v Speaker 3>powered real estate, ate up. But yeah, Daniel Daggers was

1:16:04.160 --> 1:16:05.439
<v Speaker 3>literally born for this job.

1:16:05.880 --> 1:16:06.280
<v Speaker 2>He was.

1:16:06.400 --> 1:16:09.120
<v Speaker 12>Yeah, it was actually delightful in person though he got

1:16:09.200 --> 1:16:10.920
<v Speaker 12>maybe a little bit of a villain edit on TV,

1:16:11.080 --> 1:16:13.000
<v Speaker 12>but a very nice guy in person. And I met

1:16:13.080 --> 1:16:15.240
<v Speaker 12>him at his offices which were not the ones that

1:16:15.280 --> 1:16:17.840
<v Speaker 12>you saw on Netflix. Actually Netflix got another office with

1:16:17.920 --> 1:16:18.840
<v Speaker 12>better light to film in.

1:16:19.680 --> 1:16:22.799
<v Speaker 1>Of course, some secrets, some secrets from the show shocking,

1:16:22.880 --> 1:16:24.639
<v Speaker 1>it's not really tho, Yeah, I thought.

1:16:24.520 --> 1:16:25.400
<v Speaker 3>It was reality TV.

1:16:25.600 --> 1:16:28.519
<v Speaker 11>Yeah, so what kind of range of houses are they selling? Like,

1:16:28.520 --> 1:16:29.400
<v Speaker 11>what are we talking about?

1:16:29.680 --> 1:16:32.400
<v Speaker 12>He called himself mister super Prime, which in London means

1:16:32.400 --> 1:16:35.040
<v Speaker 12>ten million pounds and above. So the upper achealons of

1:16:35.040 --> 1:16:37.400
<v Speaker 12>love in real estate. Thank you know Mayfair mansions kind

1:16:37.439 --> 1:16:40.120
<v Speaker 12>of sprawling, notting Hill manors. On the show, they're selling

1:16:40.160 --> 1:16:42.000
<v Speaker 12>one that you used to belong to Samahayak because she's

1:16:42.000 --> 1:16:43.519
<v Speaker 12>not on the show. But I guess she stayed there

1:16:43.560 --> 1:16:46.080
<v Speaker 12>or lived in it once. Wait certainly didn't have enough

1:16:46.400 --> 1:16:48.920
<v Speaker 12>closet real estate for her. She needed a bigger closets,

1:16:48.920 --> 1:16:49.840
<v Speaker 12>which is why she sold it.

1:16:50.160 --> 1:16:51.000
<v Speaker 1>I totally get that.

1:16:51.320 --> 1:16:52.000
<v Speaker 10>Totally get that.

1:16:52.200 --> 1:16:54.200
<v Speaker 1>Wait. He has sold more than five and a half

1:16:54.280 --> 1:16:57.840
<v Speaker 1>billion dollars of real estate, including what one hundred and

1:16:57.920 --> 1:16:59.439
<v Speaker 1>twenty million dollar mansion two.

1:17:01.080 --> 1:17:03.520
<v Speaker 12>Yes, that was one of the biggest real estate transactions

1:17:03.560 --> 1:17:05.160
<v Speaker 12>of the year a few years ago, that one.

1:17:05.240 --> 1:17:07.599
<v Speaker 3>Do you talk a little bit about how he ended

1:17:07.680 --> 1:17:10.360
<v Speaker 3>up having his own firm, because there's a little bit

1:17:10.360 --> 1:17:11.000
<v Speaker 3>of story there.

1:17:11.280 --> 1:17:13.080
<v Speaker 12>There is a little bit of a story there, and

1:17:13.360 --> 1:17:16.280
<v Speaker 12>this is under NDA, so he wouldn't give me details.

1:17:15.880 --> 1:17:17.639
<v Speaker 3>About it, but it means, you know, it's good.

1:17:19.479 --> 1:17:21.720
<v Speaker 12>He worked at Night Frank which Perch twelve years, being

1:17:21.760 --> 1:17:25.120
<v Speaker 12>a partner there in their super prime division, and allegedly

1:17:25.240 --> 1:17:27.559
<v Speaker 12>posted a picture of a client's house that was publicly

1:17:27.560 --> 1:17:30.519
<v Speaker 12>available on Instagram, where he has thousands and thousands of

1:17:30.520 --> 1:17:33.479
<v Speaker 12>followers and this personally wasn't happy about it, so he

1:17:33.560 --> 1:17:37.920
<v Speaker 12>departed Night Frank. But his social media superstardom has made him,

1:17:38.240 --> 1:17:39.880
<v Speaker 12>you know, a Nutflix star, so it all paid off

1:17:39.920 --> 1:17:41.960
<v Speaker 12>in the end, so he started his own firm after

1:17:42.040 --> 1:17:42.760
<v Speaker 12>leaving Night Frank.

1:17:43.040 --> 1:17:45.439
<v Speaker 11>And that range of real estate though, hasn't been doing

1:17:45.479 --> 1:17:47.360
<v Speaker 11>super well lately, right.

1:17:47.479 --> 1:17:49.920
<v Speaker 12>No, it hasn't. It's a bit of a slowdown. People

1:17:49.920 --> 1:17:51.880
<v Speaker 12>with the mega mansions have been having to cut up

1:17:51.920 --> 1:17:54.080
<v Speaker 12>to thirty percent in order to get a sale, even

1:17:54.120 --> 1:17:56.720
<v Speaker 12>in the spring, which is traditionally a very busy time

1:17:56.760 --> 1:17:59.960
<v Speaker 12>in London. It's been called a little lackluster. Big deal

1:18:00.240 --> 1:18:02.400
<v Speaker 12>aren't really happening at the same pace they used to be.

1:18:02.600 --> 1:18:04.479
<v Speaker 1>Yeah, it's pretty shocking. I feel like some of the

1:18:04.560 --> 1:18:06.240
<v Speaker 1>I mean, this is a fun story and a you

1:18:06.240 --> 1:18:09.439
<v Speaker 1>know personality, no doubt about it, and a reality show

1:18:09.560 --> 1:18:12.599
<v Speaker 1>on you know, super Lux real Estate, but it's also

1:18:12.840 --> 1:18:15.240
<v Speaker 1>talking about some of the prices when you come to

1:18:15.320 --> 1:18:17.960
<v Speaker 1>London properties. You say, in January, Prime Central London properties

1:18:17.960 --> 1:18:20.200
<v Speaker 1>still below ninety percent of their asking price for the

1:18:20.240 --> 1:18:24.200
<v Speaker 1>first time since early twenty nineteen. That's some data from

1:18:24.680 --> 1:18:27.280
<v Speaker 1>lun Rest. But I mean, tim, we've talked about this, right,

1:18:27.520 --> 1:18:29.960
<v Speaker 1>some of the high end luxury markets around the world,

1:18:30.040 --> 1:18:33.640
<v Speaker 1>especially like in London, have really it's quite a market correction.

1:18:33.520 --> 1:18:35.599
<v Speaker 3>You know, it's different depending on the market you're talking about.

1:18:35.680 --> 1:18:38.000
<v Speaker 3>We certainly are still seeing some pretty high end stuff

1:18:38.000 --> 1:18:38.519
<v Speaker 3>go in other.

1:18:38.439 --> 1:18:39.040
<v Speaker 8>Parts of the world.

1:18:39.040 --> 1:18:41.240
<v Speaker 3>But Sarah, I'm curious if that matters to the audience

1:18:42.120 --> 1:18:44.280
<v Speaker 3>that's intended for this, Like, does do they care what's

1:18:44.320 --> 1:18:46.320
<v Speaker 3>going on in the real estate market or is that

1:18:46.360 --> 1:18:48.400
<v Speaker 3>reflected in the show? Does it make the show different?

1:18:48.720 --> 1:18:49.080
<v Speaker 4>You know what?

1:18:49.160 --> 1:18:51.000
<v Speaker 12>I'm not sure they do. I mean I asked Santel

1:18:51.040 --> 1:18:53.640
<v Speaker 12>Daggers of Alpus and he said, you know, maybe it's

1:18:53.720 --> 1:18:55.920
<v Speaker 12>great time for buyers. Now people will watch the show

1:18:55.960 --> 1:18:58.400
<v Speaker 12>and get in contact with him, you know, super rich

1:18:58.439 --> 1:19:01.280
<v Speaker 12>in other places who want a London how So, I'm

1:19:01.280 --> 1:19:03.080
<v Speaker 12>not sure it matters to the audience who were also

1:19:03.120 --> 1:19:05.360
<v Speaker 12>there for you know, all the fun outfits, the drama,

1:19:05.880 --> 1:19:08.920
<v Speaker 12>the scripted tours inside houses they might never see.

1:19:09.280 --> 1:19:11.479
<v Speaker 1>Hey listen, Chris, if we're in London, we got to

1:19:11.520 --> 1:19:12.200
<v Speaker 1>go to the West End?

1:19:12.439 --> 1:19:15.400
<v Speaker 11>Yes you do? And Sarah sees, I mean, I love

1:19:15.400 --> 1:19:17.000
<v Speaker 11>to go to London, And Sarah tells me what shows

1:19:17.040 --> 1:19:20.200
<v Speaker 11>to see. And you know, every season she does a

1:19:20.200 --> 1:19:22.040
<v Speaker 11>preview of what showed, not just in the West End,

1:19:22.080 --> 1:19:25.120
<v Speaker 11>but every kind of show that you should see. And

1:19:25.720 --> 1:19:29.000
<v Speaker 11>she did a spring preview a little while ago, and

1:19:29.040 --> 1:19:31.080
<v Speaker 11>she's going to do a summer preview coming up. And

1:19:31.320 --> 1:19:33.599
<v Speaker 11>last week she saw one of the big shows, which

1:19:33.720 --> 1:19:35.520
<v Speaker 11>was Romeo and Juliette.

1:19:36.240 --> 1:19:39.200
<v Speaker 12>Yeah, starring Spider Man himself, Tom Holland. It was his

1:19:39.240 --> 1:19:42.080
<v Speaker 12>first time on the stage as an adult. He did

1:19:42.120 --> 1:19:44.120
<v Speaker 12>Billy Elliott as a kid, but it was his first

1:19:44.160 --> 1:19:45.360
<v Speaker 12>time back as a grown up.

1:19:45.720 --> 1:19:47.679
<v Speaker 11>And the tickets sold out how.

1:19:47.479 --> 1:19:49.480
<v Speaker 12>Fast two hours.

1:19:49.680 --> 1:19:52.479
<v Speaker 11>Yeah, it's a limited run, but it was a very,

1:19:52.600 --> 1:19:56.000
<v Speaker 11>very hot commodity. And it's this director, Jamie Lloyd, who

1:19:56.040 --> 1:19:58.479
<v Speaker 11>did Sunset Boulevard, who has this kind of like very

1:19:58.600 --> 1:20:02.000
<v Speaker 11>stark modern approach to theater where they use camera work

1:20:02.040 --> 1:20:05.479
<v Speaker 11>and stuff, and that his huge production of Sunset Boulevard

1:20:05.560 --> 1:20:08.560
<v Speaker 11>is coming to New York with Nicole Scherzinger from The Pussycadult,

1:20:08.600 --> 1:20:09.439
<v Speaker 11>So you guys should all see it.

1:20:10.000 --> 1:20:12.559
<v Speaker 12>Kind of it's incredible. One of the best things I've

1:20:12.600 --> 1:20:13.599
<v Speaker 12>seen sin is a Boulevard.

1:20:13.840 --> 1:20:15.599
<v Speaker 3>Speaking of a hot commodity, we got to talk about

1:20:15.600 --> 1:20:19.120
<v Speaker 3>the picture of Dorian Gray because this sounds amazing, especially

1:20:19.320 --> 1:20:20.720
<v Speaker 3>for fans of Succession.

1:20:21.200 --> 1:20:24.639
<v Speaker 12>God, yeah, Sarah Snook is incredible coming to Broadway next year,

1:20:25.120 --> 1:20:27.200
<v Speaker 12>and that's a one woman show and I don't know

1:20:27.240 --> 1:20:29.360
<v Speaker 12>how she does it, Like it's really a tour de

1:20:29.400 --> 1:20:33.160
<v Speaker 12>force and just like pure athleticism for an actor, and

1:20:33.160 --> 1:20:35.479
<v Speaker 12>that uses a lot of camera work too to show

1:20:35.520 --> 1:20:38.160
<v Speaker 12>basically every angle of her face as the portrait age is,

1:20:38.720 --> 1:20:41.000
<v Speaker 12>and she plays everyone in the play in the book.

1:20:41.200 --> 1:20:42.439
<v Speaker 3>Is she going to be on Broadway?

1:20:42.960 --> 1:20:44.960
<v Speaker 1>Yes, yeah, twenty twenty five.

1:20:45.080 --> 1:20:47.200
<v Speaker 11>I know, I got to get tickets throughout Apples thing.

1:20:47.280 --> 1:20:49.680
<v Speaker 1>Yeah, like do it now? Yeah, twenty six rolls right,

1:20:49.760 --> 1:20:53.479
<v Speaker 1>one woman's show. It's unbelievable and she's won awards for it.

1:20:54.520 --> 1:20:56.800
<v Speaker 1>Just one last thought in terms of any other shows

1:20:56.800 --> 1:20:58.760
<v Speaker 1>that you want to highlight from that's going on in

1:20:58.760 --> 1:20:59.400
<v Speaker 1>London right now.

1:21:00.000 --> 1:21:02.879
<v Speaker 12>Wow, Operation Mints me to still on for big fans

1:21:02.920 --> 1:21:06.680
<v Speaker 12>of it's actually a quite funny musical comedy about a

1:21:06.680 --> 1:21:10.000
<v Speaker 12>World War two intelligence operation, which doesn't sound like it

1:21:10.000 --> 1:21:13.400
<v Speaker 12>would make for a good comedy. You're like, okay, right,

1:21:13.520 --> 1:21:15.320
<v Speaker 12>but it's mostly the funniest thing I've ever seen.

1:21:15.560 --> 1:21:18.120
<v Speaker 1>Well, like yeah, and I can't see that. It did

1:21:18.160 --> 1:21:20.120
<v Speaker 1>win right a New Musical.

1:21:20.400 --> 1:21:22.759
<v Speaker 12>Best Musical at Olivia. This is the British Tonys.

1:21:23.000 --> 1:21:24.799
<v Speaker 3>Sarah, if you ever want to do like a job switch,

1:21:24.880 --> 1:21:30.040
<v Speaker 3>just come here Coinker Bloomberg Business Week. I'll be luxury reporter.

1:21:30.040 --> 1:21:32.120
<v Speaker 11>It sounds pretty Sarah did do a job switch. She

1:21:32.479 --> 1:21:35.200
<v Speaker 11>was a TV producer that wrote for us in her

1:21:35.200 --> 1:21:37.040
<v Speaker 11>spare time, and she was so good at it that

1:21:37.080 --> 1:21:39.360
<v Speaker 11>they transferred her to our team. So, Tim, if you

1:21:39.680 --> 1:21:42.280
<v Speaker 11>start writing for pursuits, I'm just saying you know where

1:21:42.280 --> 1:21:42.799
<v Speaker 11>I live.

1:21:43.720 --> 1:21:45.679
<v Speaker 1>All right, that's going to leave it. Hey, listen, guys,

1:21:45.680 --> 1:21:47.400
<v Speaker 1>thank you so much, really appreciate it.

1:21:47.880 --> 1:21:52.760
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1:21:52.920 --> 1:21:57.000
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