Speaker 1: Let me call my mom. Man, this is gonna be deep. Now.
Speaker 2: You know she ain't busy, she'd be ready.
Speaker 1: What's up, mom? Look you know him? Yes, ma'am. How
Speaker 1: you doing. I'm doing amazing. How are you? How you
Speaker 1: suit your sexy voice? So? I told you when I'll
Speaker 1: be calling you. You did that with Dion. Don't do that.
Speaker 1: Don't do that. You did that for Prime.
Speaker 3: So you tell me, Hey, shinning all my life, grinding
Speaker 3: all my life, sacrifights, hustle, p price, one slice, got
Speaker 3: the broncap all my life, Poppy grinding all my life,
Speaker 3: all my life, grinding all my life, sacrifights, hustle, peg Price,
Speaker 3: one slice, got the broncs swap all my life, Poppy
Speaker 3: grinding all my life.
Speaker 4: Hello, Welcome to another episode of Club Shaha. I am
Speaker 4: your host, Shannon Shark. Got to stop me by for
Speaker 4: conversation on the drink today. New York Times bestselling author,
Speaker 4: A highly sought after motivational speaker, a revered cultural advisor
Speaker 4: for YouTube, a role model, a mentor community.
Speaker 5: Leader for millions.
Speaker 4: One of the most influential, successful, passionate media personalities on
Speaker 4: the Internet, A global inspiration, a multi hyphenated marketer, activist,
Speaker 4: thought leader, humanitarian, orator, entrepreneur and entertainer, a natural phenomenon,
Speaker 4: a gift to the world. Top rated podcaster. He was
Speaker 4: named on the Hollywood Reporters Most Powerful People in Podcasting.
Speaker 4: Co host of the wildly popular million dollars worth of Game,
Speaker 4: the Son of Philadelphia, he lives by the model no
Speaker 4: one can stop you, but you here he is.
Speaker 2: Wallow, How you mean, my brother, I'm good brow of introduction.
Speaker 2: Damn that an induction. I'm like, we talking about.
Speaker 1: That that thing? Are you talking about somebody else in
Speaker 1: down here? Yeah?
Speaker 5: Wallow, thanks for pulling up the club sha shape. Man.
Speaker 4: You know you have your own thing, and I know
Speaker 4: you're busy, so you're taking time out of your data
Speaker 4: to sit down and chop it up with me.
Speaker 5: So I greatly appreciate it. Man.
Speaker 1: How you doing, bro, I'm doing great, man, I'm doing outstanding.
Speaker 2: Better than better than good, great, better than outstanding, outstanding, outstanding.
Speaker 1: Yeah wow Yeah. Oh No, I don't drink. You don't drink. No,
Speaker 1: I don't drink and smoke none of that. You can drink.
Speaker 1: Take a drink of that. I don't. I don't drink.
Speaker 1: I don't drink one topical.
Speaker 4: I don't want to have to go to the bathroom
Speaker 4: and take a break.
Speaker 2: But you're gonna You're gonna take that drinks him. But
Speaker 2: this is a company. You're gonna drink some of that.
Speaker 2: But that's another story.
Speaker 4: First of all, congratulations on being on the New York
Speaker 4: Times bestseller list memoir Armed with Good Intentions.
Speaker 5: What made you decide to write a book?
Speaker 2: You know, everybody feel as though when you get there
Speaker 2: in life or you you have a moment whereas those
Speaker 2: success come, everybody's saying, oh man, you just perfect your
Speaker 2: life better than mine.
Speaker 1: My life ain't better than yours.
Speaker 2: The only thing I wanted to show in the book
Speaker 2: was that On with Good Intentions is filled with a
Speaker 2: bunch of losses.
Speaker 1: A loss, loss, loss, loss, loss, loss, lost law. That's
Speaker 1: the average life.
Speaker 2: But I think a lot of times people don't understand
Speaker 2: the only thing difference between me and you is I
Speaker 2: ain't stopped. That's it. I just ain't stopped. Even in
Speaker 2: the darkest moments, I said, I gotta get back up.
Speaker 2: I gotta figure out when I'm say than to sell,
Speaker 2: I'm like when I get out, I gotta do better.
Speaker 2: You know what, I mean, and that was my whole thing,
Speaker 2: like I didn't I one of the main reasons I
Speaker 2: didn't stop. I wanted to get out of jail and
Speaker 2: show my Grandmam that I could do right before she
Speaker 2: leaders earth, because she always see me do wrong, and
Speaker 2: she always believed in me.
Speaker 1: She always said, you gonna get it, You're gonna figure
Speaker 1: it out, You're gonna.
Speaker 2: Figure and she, you know, her whole thing was like,
Speaker 2: you can't do wrong right, you need to start doing
Speaker 2: right right.
Speaker 1: Wow.
Speaker 2: And so later on in life it catch you because
Speaker 2: all she would tell me was that Nanny would tell
Speaker 2: me lowest people. She would tell me boy. I came
Speaker 2: to Philadelphia with two kids and ten dollars. I got
Speaker 2: my house in nineteen sixty three. I worked every day.
Speaker 2: I couldn't even afford she said, I couldn't afford refrigerator.
Speaker 2: But I got my other stuff, so father washing them
Speaker 2: from the church. He signed, so I give me afrigerator.
Speaker 2: I worked every day, I never I never took a
Speaker 2: day off, and by nineteen seventy eight, I own my house.
Speaker 2: Like you come from some you come from some hole beginning,
Speaker 2: you come from you come from a good This genies
Speaker 2: of minds and I always seen her grind, you know,
Speaker 2: to today, even though I take care of things. But
Speaker 2: it's like she said, baby, she didn't tell me from jail,
Speaker 2: ain't nothing. Never get cut off in this house. You
Speaker 2: know better, you know right. But everything that she's telling me,
Speaker 2: she's out numbered with the street culture. So you know,
Speaker 2: Nanny boy, she's seeing me. Boy, you could do better.
Speaker 2: And I remember I used to live to her when
Speaker 2: I was in prison. I used to tell her all
Speaker 2: the time. She's be like, listen, I ain't gonna be
Speaker 2: here when you get back, baby, because I would never
Speaker 2: tell her how much time I was doing. I would
Speaker 2: tell her I'm coming home every year, and she'd be like,
Speaker 2: I ain't gonna be here when you get back, baby,
Speaker 2: And I was like, Nanny, I'm gonna be there. I'm like, Nanny,
Speaker 2: I'll be there. I'll be there next year, next year.
Speaker 2: She said, you told me next year three years ago.
Speaker 2: Because I'm sitting here thinking, I'm sitting here thinking that
Speaker 2: Nanny wasn't as swift as she is.
Speaker 1: But I learned later she was swift.
Speaker 2: But I just wanted to get out and show her
Speaker 2: that I could do good in life before she expired,
Speaker 2: Before she leave because everything she told me, she was
Speaker 2: right about it, and I wanted her to know that
Speaker 2: she ninety years old. Man, Wow, when you're.
Speaker 4: Writing this memoir, did you have any idea that it
Speaker 4: would end up on the New York Times Bestselling This?
Speaker 2: I never had a doubt. I never had a doubt.
Speaker 2: And the reason I never had a doubt was because
Speaker 2: you don't have a lot of transparency in things in
Speaker 2: this days. You have somebody write, have a book out,
Speaker 2: or whatever, but it don't be the raw of them.
Speaker 1: It don't be. It don't be coming from.
Speaker 2: An aspect of I'm gonna just tell the truth about
Speaker 2: what I got going on, whether you like it or not.
Speaker 2: Because everything is perfect. My life ain't person. Your life
Speaker 2: ain't perfect. Life ain't perfect.
Speaker 1: Correct.
Speaker 2: So I was like, you know, I always felt that
Speaker 2: it wasn't just about the book. Is the work that
Speaker 2: come after the book come out is to go in
Speaker 2: to all the shout out to all all listen, shout
Speaker 2: out to all the black bookstores out there. It was
Speaker 2: a man, let me tell you something, Shannon, When I
Speaker 2: tell you they had my back, you know, rever it
Speaker 2: was a ball Win and Co. In New Orleans where
Speaker 2: it was an uncle, Bobby's and philadelf your Malik Books
Speaker 2: in La Mahogany Books in DC. The list goes on
Speaker 2: and on Kendrickson down in Houston. I think we forgot
Speaker 2: about that. A lot of times, we forget about reading.
Speaker 2: But it's a lot of strong black bookstores out there
Speaker 2: that really helped it.
Speaker 1: So I want to shout out to them.
Speaker 2: Support your local black bookstores because they supported me in
Speaker 2: a major way.
Speaker 1: You mentioned earlier.
Speaker 4: It says a lot of our life is lost loss, loss,
Speaker 4: and only in the song all we do is win,
Speaker 4: win win.
Speaker 5: Is that true?
Speaker 1: Only in a song that's fake?
Speaker 4: Yeah, but you have to and so is that what
Speaker 4: you wanted your story to? You think that's why your
Speaker 4: story resonates because of what you've gone through. And a
Speaker 4: lot of other people have gone through similar things. Maybe
Speaker 4: they didn't go to prison, but they've suffered a lot
Speaker 4: of losses, but somehow found a way to turn it
Speaker 4: around and get some wins.
Speaker 2: And is that and it's the connection of that everything everything,
Speaker 2: Like you might ain't see the small the upbringing of
Speaker 2: the losses, But since I came on from prison, I
Speaker 2: showed you thirty seven years old, every thirty seven year
Speaker 2: old man get out of prison in my grandma middle room.
Speaker 2: I make videos out nanny middle room. You know what
Speaker 2: I'm saying. So it was like and the only reason
Speaker 2: I could. I could make parole in nanny middle room.
Speaker 2: Rest in peace to my aunt Ruby. That was my baby.
Speaker 2: She she had a heart attaxt.
Speaker 5: She died in that room.
Speaker 2: So I was able to make parole there. And and
Speaker 2: I showed you my videos. I wasn't perfect. I showed
Speaker 2: you living in the nanny house. I showed you running
Speaker 2: down the streets. I showed you on the subway to bus.
Speaker 2: You've seen me just most of it wasn't all perfect.
Speaker 1: But it was me.
Speaker 4: There were a lot of rappers that gone serve time.
Speaker 4: Why do you think that's such a common thing in
Speaker 4: the rap industry?
Speaker 2: In our community, rap has always been an expression of
Speaker 2: the environment. It a lot of time. Rat was escape
Speaker 2: for us growing up. You know, it changed a lot
Speaker 2: growing up. It was a you know, personal expression. It
Speaker 2: was a documenting of the environment that we come from.
Speaker 2: A lot of people were storytellers of what they seen.
Speaker 2: We didn't we we didn't really do this. You know,
Speaker 2: Nis never did what he's taught. But he talked about
Speaker 2: a lot of people ain't do this, and you could
Speaker 2: see I was Cube was smart, was smart. These dudes
Speaker 2: were smart, but they just talked about I think a rap.
Speaker 2: It became a challenging sport, a violent, challenging sports to
Speaker 2: the point of whereas dope, if I say something, oh yeah,
Speaker 2: you really that I'm a Challenge'm gonna see if you
Speaker 2: really can be I'm gonna see, Oh man, we gotta
Speaker 2: die about this shit. So that's what came about. And
Speaker 2: I think a lot of times it's a lot of
Speaker 2: aggression that come with it. And sometimes we speak our
Speaker 2: own we speak our own fate, and you know, and
Speaker 2: some people talk about dying like it's cool, like on
Speaker 2: an aspect of like when I die, you know, to
Speaker 2: make sure you're so you know, power the tonguees powering
Speaker 2: the tongue and we got to live out the rap sometime.
Speaker 5: Do you feel like rap glorifies prison?
Speaker 1: You know what's crazy? It don't glorify a prison.
Speaker 2: I'm not gonna say it all the way because it
Speaker 2: definitely it definitely could teach you how to get the prison.
Speaker 1: It's definitely a directory, you.
Speaker 5: Know what I mean.
Speaker 1: It's definitely a directory.
Speaker 2: It's a math, it's a how to guys, it's a map, right,
Speaker 2: But it don't glorify it because most people that rap
Speaker 2: about it never been to prison. These dudes never been
Speaker 2: to prison, So it's like, I ain't gonna say glory,
Speaker 2: but it definitely direct you to itself.
Speaker 5: But why do you think that guys have learned?
Speaker 4: Because you've seen guys that have gone there learn from
Speaker 4: their mistakes and not try to go back. But you
Speaker 4: see these young guys as you mentioned, they try to
Speaker 4: be like and they talk about things they don't know
Speaker 4: anything about, and they feel like they need to do
Speaker 4: something in order to get that for real that cachet, Like,
Speaker 4: I'm really about this life.
Speaker 2: You know what it is. I believe that when you young,
Speaker 2: you was young, I was young. You don't believe nothing
Speaker 2: at anybody older tell you because you think they disconnected
Speaker 2: from the reality of life as it is now, not
Speaker 2: knowing it was once a reality of life that they
Speaker 2: was living in themselves when they was younger.
Speaker 1: So they're just trying to share. You know.
Speaker 2: If you tell me, man, don't go down that block
Speaker 2: as a hole right there in the ground, Like, man,
Speaker 2: I get around that hole. So it's hard sometimes when
Speaker 2: you're young because we did the same thing. Yes, we
Speaker 2: just didn't do it to the level of maybe violence
Speaker 2: or stupidity that some people do it today. But I
Speaker 2: just think it's hard for people to hear it and
Speaker 2: they think it's not going to be me. Yeah, Wallow
Speaker 2: you did twenty but oh gee, that ain't gonna be me.
Speaker 2: I'm smarter than that.
Speaker 1: What you're gonna do? Right, you know what I mean?
Speaker 2: So until they get there, and then I'm now I'm
Speaker 2: talking to them on their phone because the uncle called me, yo,
Speaker 2: carwallow Man, you was right. Oh so it took you
Speaker 2: to get thirty years for you to be right. You
Speaker 2: still you still got it. You still got you.
Speaker 4: Could Why you couldn't learn from wallow experience? Why did
Speaker 4: you have to go experience it for yourself? He already
Speaker 4: did it. He already told you the path that you
Speaker 4: was traveling down, where was gonna land you?
Speaker 2: But you ain't want to hear that. M And you
Speaker 2: got to think about this. The street game is a game.
Speaker 2: It's a game.
Speaker 1: Okay. If you play Monopoly, how many people can win?
Speaker 1: Probably one?
Speaker 2: If you if you become an athlete of a game,
Speaker 2: how many y'all really gonna go to the NFL. How
Speaker 2: many y'all really gonna go to the NBA? How many y'all?
Speaker 2: Do you know how many people play basketball America? And
Speaker 2: how many people is in the league. It's not a lot.
Speaker 2: How many people's in football, it's not a lot. How
Speaker 2: many people? So you gotta think about this. It's a
Speaker 2: game that majority of the people lose. And the reality is,
Speaker 2: like I always tell people, this is me from ys
Speaker 2: being in prison. You show me ten dudes in a gang,
Speaker 2: or you show me ten dudes that's from a corner.
Speaker 2: You show me ten dudes, I'm gonna ShW you seven
Speaker 2: dudes is gonna tell on them anyway. So the mask
Speaker 2: don't mean nothing, None of this. All this stuff is cat.
Speaker 2: Everything that we thought it was was cat because we
Speaker 2: live in a world where everybody is so they choosing
Speaker 2: them first. Do you think little Bobby is gonna go
Speaker 2: to jail when they raised to give him fifteen twenty
Speaker 2: whatever and he never been to jail before?
Speaker 1: You think he leave me Keisha with that nice little sexy,
Speaker 1: the beautiful body.
Speaker 2: You think he's leaving her and his mind gonna come
Speaker 2: in at interrogation room, Bobby, you better tell what they've done.
Speaker 2: We see it all the time, but we think my
Speaker 2: homies ain't gonna tell you. Your homi's gonna tell on you.
Speaker 2: They gonna tell.
Speaker 4: Do you think like what about you know these to
Speaker 4: have this show? I think it was called Scared Straight.
Speaker 1: Yeah, that was my show. You know what I'm saying.
Speaker 4: It's like, Okay, we're gonna take you because we see
Speaker 4: where you guys arehead.
Speaker 5: And I mean a lot of you guys are in.
Speaker 4: Alternative schools or you in juvie, and so we're gonna
Speaker 4: show you where you're headed. This is the this is
Speaker 4: the recipe that you're cooking up right now. It's gonna
Speaker 4: lead to this perfect dish right here. So we're gonna
Speaker 4: give you an opportunity to see where you don't want
Speaker 4: to be. Do you think they think it's cool to
Speaker 4: be in prison? You said a lot of these guys
Speaker 4: that rap ubi it ain't ever been there.
Speaker 1: No, you know what's crazy.
Speaker 2: I'm not even gonna hold you, and and I'm gonna
Speaker 2: just talk about me growing up. Me, growing up, I
Speaker 2: seen some vicious Do you remember Blood and Blood Out?
Speaker 2: You remember the Penitentiary movie? I've seen some vicious movies.
Speaker 2: I seen it on on a TV's and all that stuff.
Speaker 2: But I thought I was smart enough. I don't think
Speaker 2: a lot of people think they're gonna make it there, right,
Speaker 2: So until you make it there, you're like me. I
Speaker 2: get there and I'm like, I get to prison, and
Speaker 2: you know that when that big gate closed behind me
Speaker 2: and I'm on that bus, I'm praying that every guy
Speaker 2: that I could think of, like, please help me. Please,
Speaker 2: please don't let these people take me. They don't take
Speaker 2: my innosce.
Speaker 1: Please.
Speaker 2: I'm scared to death because you know I seen, you
Speaker 2: know when I walked through the hallway. First after they
Speaker 2: tell me, as I get out the shower, dudell them,
Speaker 2: wash it up. Shower like a minute, get about it
Speaker 2: and wash them balls, get their crabs and lights up
Speaker 2: off of you, get up, throw your stuff or you
Speaker 2: get your little box a ladies say in case of emergency,
Speaker 2: where you want your body sent.
Speaker 1: I'm like, what type of shit? I didn't know? Whoa
Speaker 1: whoa whoa. I thought I just had to do some time.
Speaker 1: I ain't no die.
Speaker 2: I'm a juvenile that just committed adult crime and they
Speaker 2: certifined me as adult.
Speaker 1: Well, why we gotta die, Like, what's going on? Why?
Speaker 2: Why I gotta die? Please don't let like, could you
Speaker 2: call my mom and let me get out? She peeped
Speaker 2: my she peeped the fear in my eyes, and she
Speaker 2: said she reworded the no baby like in case of it,
Speaker 2: she said baby to me too, so she let she
Speaker 2: she's peeped, And I'm really a keyp. She like, in
Speaker 2: case of anything happened, who do you want us to call?
Speaker 2: Like emerging you help them up? And then I grabbed
Speaker 2: that box. I went in that hallway, greatest for a prison.
Speaker 2: I seen the biggest black man I ever seen it.
Speaker 2: He'll make you look like a midget.
Speaker 1: You're so big.
Speaker 2: It was like he was lifting weights in places I
Speaker 2: didn't know you could lift weights. He was so big
Speaker 2: coming out the joint with the taints I want And
Speaker 2: when I seen him, it's like he coming. I look
Speaker 2: down at the ground, like, oh my god, he's gonna
Speaker 2: get me.
Speaker 1: Cause I'm not.
Speaker 2: I'm not one of these dudes out here that's talking
Speaker 2: like I thought my ass was on the line. When
Speaker 2: I went to prison, I was scared. I'm not. I'm
Speaker 2: not telling you like I was tough all that tough
Speaker 2: shit that I threw. I knew and I thought I
Speaker 2: was on the street. That shit went out the way
Speaker 2: when I got to the penitentiary because I'm like, somebody
Speaker 2: gonna get I always thought that somebody was gonna get me.
Speaker 2: And then now you start, you realize that you're not
Speaker 2: doing days, You're doing years, you doing decades, or it
Speaker 2: get real.
Speaker 1: Ooh that shit get real? Mm mm hmm.
Speaker 4: But is it the llure that got you into it?
Speaker 4: Was it the allure of fast money quick money? Was
Speaker 4: it a lifestyle that you wanted to have that you
Speaker 4: weren't willing to go save work a fast food job,
Speaker 4: or it worked your way up?
Speaker 5: What was it about that life that attracted Wallow to it?
Speaker 2: Because when I grew up, I realized quick that America
Speaker 2: respect the successful criminal. So when I'm sitting on the
Speaker 2: steps Sharton, and I see Mike pull up with the bench,
Speaker 2: the gold chain on, the music blasting, and when he
Speaker 2: come up to get the most beautiful he pulling up
Speaker 2: in his bench to get the most beautifulest girl in
Speaker 2: the neighborhood. She's the most beautifulest girl in the neighborhood.
Speaker 2: When he pulled up, I noticed that I ain't just noticing.
Speaker 2: I ain't watching him. I'm watching miss jacksonis Brown is green?
Speaker 2: You know what they saying to him, Hey baby, I'm like,
Speaker 2: oh shit. And then as the girl get in the car,
Speaker 2: they all speaking to hey man. But when I see
Speaker 2: mister James come home from work and he walking down
Speaker 2: the street, he's a plumber, he all dirty. Don't nobody
Speaker 2: speak to him, Miss Brown is Jackson, they don't speak
Speaker 2: to him. This in the eighties. It's showtime, baby, I'm
Speaker 2: talking about. This is I'm talking about. I didn't see
Speaker 2: mister James name on the Marquie. I seen the dude
Speaker 2: with the Ben's name on the marque the lights and shining,
Speaker 2: I'm talking about. This is prime time baby. He got
Speaker 2: the chain on the Piggy ring, the Rolex, watch on
Speaker 2: the music blasting ice team, howld Roller coming out of
Speaker 2: the bench. This shit is movie shit. I'm like, I
Speaker 2: got to be him. He's a superhero now, mister James.
Speaker 5: Yeah, they speak to him. They look down on me.
Speaker 1: They look down on mister James.
Speaker 2: Mister James, he's a hard working man in the ghettos
Speaker 2: of America.
Speaker 1: Black man, I said, I got to be him. I
Speaker 1: got to be him.
Speaker 4: You went viral when you broke in the tears. Tell
Speaker 4: a little Dirk not to retaliate in King Bard's death.
Speaker 2: You know, it was so emotional because Dirk, he said,
Speaker 2: I need you to come here, right, he said, we
Speaker 2: could do it in Miami, whatever, but I need you
Speaker 2: to come in because I need you to talk to
Speaker 2: these That's what he told me. He said, I need
Speaker 2: you to.
Speaker 1: Talk to him.
Speaker 2: While Lord, I need you to talk to him. I said,
Speaker 2: all right, I got him. And when I get there,
Speaker 2: I didn't know what was gonna be that many. It
Speaker 2: was like a hundred of them were in the basement
Speaker 2: in Chicago. It's a hundred of them and the nigga
Speaker 2: they ready to ride.
Speaker 1: Yeah. No, they just was there for you know, okay,
Speaker 1: they want to hear what you want. No, they wasn't.
Speaker 1: It wasn't even that. They didn't even know why they
Speaker 1: was there.
Speaker 5: Dirk.
Speaker 2: It's like, we're gonna do it in the hood. I
Speaker 2: want you to higher at them. So I'm like, I
Speaker 2: got you. When I got there, I'm like, he like, man, listen,
Speaker 2: I need you to holler at him. It just so
Speaker 2: happened that when I'm talking to him. I understand because
Speaker 2: I'm talking to a couple. I'm on the side, and
Speaker 2: I understand that nothing is more important than the ghetto
Speaker 2: than Revenge's revenge is king it yes closest thing to
Speaker 2: God because the black man is willing to die about
Speaker 2: his ego.
Speaker 1: The ego killed more.
Speaker 2: Black men than any other disease, and nothing killed black
Speaker 2: men more than the ego. That ego of you hit
Speaker 2: me shaying and people saw it. I can't let you go.
Speaker 2: You got to die about this shit. And my mama
Speaker 2: raised me, so I grew up soft. I ain't had
Speaker 2: no structure of no father there, so I'm just emotional.
Speaker 2: So when I'm in there, I'm telling them I had to.
Speaker 2: It was emotional for me because I'm letting them know
Speaker 2: the man that killed my brother, I forgave him.
Speaker 1: Am i Ma calvit, Amma pump.
Speaker 2: I don't know what that shit mean, but I knew
Speaker 2: that forgiving him mean, and I was willing to live
Speaker 2: for my brother. In an environment where we celebrate dying
Speaker 2: for somebody, I said, no, I'm gonna live for my brother,
Speaker 2: my grandma, my brother, kids, my mama. I'm gonna live
Speaker 2: for them because don't nobody talk about that. But I
Speaker 2: know that I'm gonna just be straight up. I know
Speaker 2: that I'm not built to die right now because I
Speaker 2: know it's more things that they gotta do.
Speaker 1: And I know I got a responsibility that was my
Speaker 1: older brother. You the know what I'm saying. So it's
Speaker 1: like I gotta step up.
Speaker 2: I gotta be a man, So I gotta think as
Speaker 2: a man would think, not as a street would think.
Speaker 1: That would die about his.
Speaker 2: Ego and leave his babies, leave his mama, you know,
Speaker 2: tear down the community about the ego. My ego wasn't
Speaker 2: built like that. I wasn't that strong to have that
Speaker 2: type of ego. I wasn't cut like that.
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Speaker 4: You mentioned that you had to forgive your brother's killer.
Speaker 4: How long did it take you? Because they say forgiveness
Speaker 4: is not for the person that wronged an individual. The
Speaker 4: forgiveness is for the person that's been wrong.
Speaker 2: Maybe came to see me. So my niece, she come
Speaker 2: to see me the weekend that dad get killed.
Speaker 1: This the first time I meet this little I'm telling
Speaker 1: her she was like.
Speaker 2: Five four five. She was like probably four or five,
Speaker 2: but she was like fifty. So when she came in,
Speaker 2: she went around and visited. When she jumped on my lap,
Speaker 2: she said, oh, will you come home. You're not leaving,
Speaker 2: You're not coming back. I'm like, no, I'm not coming back.
Speaker 2: She said, I need you to take me here. She
Speaker 2: telling me all this stuff, and my nephew there too.
Speaker 2: I'm just talking to him, and I'm like, damn, somebody
Speaker 2: finally count on me. Somebody looking at me in the
Speaker 2: way I never had. Nobody looked at me. You see
Speaker 2: what I'm saying? In that way? My little brother. I
Speaker 2: was always in the penitentiary. So my little brother July,
Speaker 2: we really didn't have had the time. So I'm like, damn,
Speaker 2: this little person looking at me like that. She putting
Speaker 2: a lot of power with a lot of energy on me.
Speaker 2: And so I already had it in my mind because
Speaker 2: I'm gonna just tell you. I'm gonna just tell you something, Shannon.
Speaker 2: I'm not built like that to go kill no black man.
Speaker 2: I'm not built like that. I'm not designed like that.
Speaker 2: I'm not tough like that. I'm not ruthless like that.
Speaker 2: I'm not heartless like that.
Speaker 1: That's just not me.
Speaker 2: I and my worst fearing the history of life. I
Speaker 2: don't give a how I die. I don't care what happened.
Speaker 2: But if a black man killed me, you gonna hear
Speaker 2: my screen into life, and for everybody, you wanna hear
Speaker 2: my pain, You gonna hear me, You gonna you wanna
Speaker 2: my tears is gonna flood the ghettos of America.
Speaker 1: I don't care about nothing else, but don't let me
Speaker 1: go out like that. So I said to myself, I
Speaker 1: ain't built like that.
Speaker 2: Why I want you there? Because I don't know. Listen,
Speaker 2: I don't know what happened that night, why it happened.
Speaker 2: Only thing I know is my brother got shot. He
Speaker 2: ran to my grandma house.
Speaker 1: She opened the door. He died of the arms.
Speaker 7: I ain't built like that, to see nobody else crawled
Speaker 7: like that. I ain't built like that. I ain't got
Speaker 7: like that, Shannon. I'm just now, I ain't designed like that.
Speaker 7: Just because you're hurting Andy, I don't want to hurt
Speaker 7: your grandma. For what if I hurt your grandma? I
Speaker 7: want this shit won't stop.
Speaker 1: It's a continuous cycle.
Speaker 4: You said that by not retaliating, it gave you the
Speaker 4: freedom to spend time with your family.
Speaker 2: When I got out of jail, right, I ain't have
Speaker 2: a lot, but I had everything because I remember something
Speaker 2: back in the day in the ghetto, we ain't had nothing.
Speaker 1: But we had each other, so we had everything. So
Speaker 1: I'm like, damn. She I told her I was gonna
Speaker 1: take it to these places that I ain't even know.
Speaker 2: I ain't even know. I ain't even know I had to.
Speaker 2: I ain't even know I had to take it to
Speaker 2: him because I ain't know these places. I just was
Speaker 2: telling her, I'm in jail, you gonna take me here.
Speaker 1: Yeah, I know that. I'm just listening to on the phone.
Speaker 1: I got you.
Speaker 2: I'm gonna take you there. So when I get there,
Speaker 2: I'm like, you ain't telling me this shit costs all
Speaker 2: this money?
Speaker 1: You know? You know I don't wanna bunch. I ain't
Speaker 1: know we it said five below. I go in out.
Speaker 1: I spent fifty dollars. Goddamn, they said five below.
Speaker 2: I'm thinking I'm gonna get a bunch of stuff for
Speaker 2: five dollars, right, So she got me in there, Mom,
Speaker 2: don't be buying all. I'm like, I got to I gotta.
Speaker 2: I just wanted to show up, and not just finance that.
Speaker 2: I want to show up mentally, emotions. I want to
Speaker 2: show up for them. And that was my whole thing.
Speaker 2: So it was like, dang, that was all it was about,
Speaker 2: was living for them and and and being able to
Speaker 2: see them, them to see me, for me to be
Speaker 2: an example to my niece and nephew and them, and
Speaker 2: even for my grandma, like, boy, you you could do
Speaker 2: something with yourself, cause I wanted to prove nain'ty right.
Speaker 2: She always said you special? But I'm like special?
Speaker 1: What you mean? Why why would I be special?
Speaker 2: I'm thinking she crazy telling me I'm special. I live
Speaker 2: in the ghetto. I didn't know you could be special
Speaker 2: coming from the ghetto.
Speaker 4: Dirk said, this mofo really dropping tears for this issue.
Speaker 4: Do you feel like you heard what you were saying?
Speaker 4: Do you feel like the guy not only did they listen,
Speaker 4: because a lot of times people listened to.
Speaker 5: Respond, but did they listen to understand what you would say?
Speaker 2: I hollered at a lot of the math was someone
Speaker 2: would call me. It's not about them listening. It's about conditioning.
Speaker 2: It's about environmental You could listen to everything that I say,
Speaker 2: but a lot of time, as I'm still growing, I
Speaker 2: don't have the res is to remove you from the
Speaker 2: danger that you're up against every day. A lot of
Speaker 2: things these young brothers they do here. They smart, A
Speaker 2: lot of them are smart. But environment, their environment don't
Speaker 2: allow them to grow because I can't move out of
Speaker 2: this environment right here. And I know them dudes down
Speaker 2: them block, they want to kill me. I gotta protect myself.
Speaker 2: I want to kill So it's deep. We tell these
Speaker 2: kids a lot of things, and all we do is
Speaker 2: criticize young black male every way possible. We criticize them
Speaker 2: as much as possible, but we don't. We don't bring
Speaker 2: no resources.
Speaker 1: You know what I mean?
Speaker 2: People make money off of just criticizing us and talking
Speaker 2: down on not just us as black people, but they
Speaker 2: don't got no Okay, you criticize us. You got all
Speaker 2: these these gigantic platforms. Were we doing this cool shann it?
Speaker 2: But they got huge media platforms where they just want
Speaker 2: to tear the people down in the black community. But
Speaker 2: they ain't coming up with no solution and they ain't
Speaker 2: bringing no funding. So I could tell these young brothers this,
Speaker 2: that and the third, but they still got to take care.
Speaker 1: They they got to figure out the only way that
Speaker 1: they know.
Speaker 2: And in order to really take somebody to another level,
Speaker 2: you gotta have time, energy, and resources to deprogram them
Speaker 2: so you can reprogram them. The programming was hit. The
Speaker 2: dehumanization of black people by black people were strong.
Speaker 1: This is some shit that we've done.
Speaker 2: It started from when a little boy is young and
Speaker 2: he playing on the swing and he fall he started crying.
Speaker 1: Boy deep tough, don't cry.
Speaker 2: We're taught to ignore and bury our emotions and our
Speaker 2: feelings and our vulnerability.
Speaker 1: That's not cool, that's not tough.
Speaker 2: So that all that stuff right there. It's a real
Speaker 2: big programming that took place by us alone. So how
Speaker 2: do we come up out of that? It's gonna be deep,
Speaker 2: It's gonna take a lot.
Speaker 4: How does one outgrow the environmental aspects to constraints in
Speaker 4: which he or she is brought up in if they're
Speaker 4: not removed from that environment because of fish is only
Speaker 4: gonna get so big if the tank is not conducive
Speaker 4: for it to grow. A tree is only gonna get
Speaker 4: so big if their environment is not conducive. So if
Speaker 4: you just put it, if you put a tree in
Speaker 4: a tough it's only gonna get as big as the
Speaker 4: to allow. Now, if you take that tree out of
Speaker 4: a tub and let it grow in a fifty acre field.
Speaker 5: It can grow, it can flourish. How difficult is it
Speaker 5: to reprogram?
Speaker 4: You say, reprogram so I can program in the right aspect?
Speaker 1: How difficult is it to do that?
Speaker 2: In the history of our community, the people that was
Speaker 2: able to do that, it was multiple, It was multiple,
Speaker 2: It was it was a few, a few. Educational relocation
Speaker 2: is the greatest thing that happened to college.
Speaker 1: See a lot of people talk, oh.
Speaker 2: You need college, We understand that you might come out
Speaker 2: have bills, but college expose you to other cultures. See
Speaker 2: the hood lack exposure to the world, and a lot
Speaker 2: of times you don't. You don't never think about everybody
Speaker 2: that left, every mostly everybody that left. You never really
Speaker 2: see them come back because they see, they meet other
Speaker 2: towns to go there, they get relationships with people, and
Speaker 2: it's just and they go. They go and they see
Speaker 2: the world. They the ones that come back most of
Speaker 2: the time. Them people that go and get the education.
Speaker 2: They're the strongholds of the family, the ones that the
Speaker 2: family count on. Call your uncle, call your aunt.
Speaker 1: She down there. She's a doctor, she's a lawyer. She didn't.
Speaker 2: We gotta start educating ourselves, making sure the kids is educated,
Speaker 2: putting books in the hand over tablets. We got to
Speaker 2: start there, because I'm not gonna say we had to
Speaker 2: point in over return. But some people are just stuck
Speaker 2: and they're using that as a badge of hoarmor. Sometimes
Speaker 2: in our hood, ignorance is a badge of honor. Is
Speaker 2: a cool thing nobody wanted to You know, we can't
Speaker 2: say that about because anytime black people say things about
Speaker 2: black people, they ain't supposed to say that out loud
Speaker 2: or whatever. I don't know how that chicken, but sometimes
Speaker 2: it's a badger outer O. I'm this think about it.
Speaker 2: We put on a pedestal the criminals, American way, the
Speaker 2: American way. At the end of the day, we love
Speaker 2: the successful criminal. We love Tony Soprano, We love Scarface.
Speaker 1: We love Michael Cooleione.
Speaker 2: Just as proof, the judge, the lord of the district attorney,
Speaker 2: the president, all them people.
Speaker 1: They love the movies. They're gonna so the programming is deep.
Speaker 4: How difficult is it to really break a cycle? When
Speaker 4: you know you see father that goes to jail, he
Speaker 4: had brothers that go to jail. And now you see
Speaker 4: a kid that only thing that he knows is disruption corruption.
Speaker 1: How difficult does that wank?
Speaker 2: I'm I'm a product of generational incarceration. My stepfather Hip,
Speaker 2: he was in Dallas Penitentiary in the eighties. Me and
Speaker 2: him were sell mats in Dallas Penitentiary by nineteen ninety eight.
Speaker 2: By two thousand and five, me and my brother Steve
Speaker 2: was sell mats in Dallas Penitentiary.
Speaker 1: And there's a picture of me. It's the side of
Speaker 1: the book.
Speaker 2: Me Hip and Steve on a visit when I was
Speaker 2: a kid, and I want we all wound up being
Speaker 2: in that same prison. Wow, it's a cycle, because prison
Speaker 2: is prison is a You gotta think about this. There's
Speaker 2: the ghettos of America build communities. And when I say
Speaker 2: the ghettos of America build communities, this is what happened.
Speaker 2: As we do so much crime and the inner cities
Speaker 2: of America. There are small towns in America, middle of Pennsylvania,
Speaker 2: middle of Ohio, middle of California, where oh population is up.
Speaker 2: Then one day you just see this landfill. You see
Speaker 2: some construction workers come and then a truck, these these
Speaker 2: eighteen wheelers come a bunch of them, and they started
Speaker 2: putting these new prisons together like legos. Then the gas station,
Speaker 2: they build a gas station. Then the Walmart park up.
Speaker 2: Then a hotel pop up. We building communities. And I'm
Speaker 2: gonna tell you a story deep one. It was his
Speaker 2: guard named Skiv. I used to go back and forth
Speaker 2: with him on the tier because he just I used
Speaker 2: to always speak up because he had go on people
Speaker 2: sales when they in the yard and checking it. You
Speaker 2: ain't post to be nobody. I used to say little stuff.
Speaker 2: So we used to battle. One day he set me down.
Speaker 2: I go to the to the bubble to get some
Speaker 2: legal mail. Cause when you get the legal mail, you
Speaker 2: gotta sign for it. And he said something strong to me,
Speaker 2: and I never forgot this. He said, come here, people's
Speaker 2: that's my last name. I said, what man?
Speaker 1: What you want? Man, I'm just signing for my mail.
Speaker 1: He said. Look. He opened up his shirt and and
Speaker 1: between his shirt and.
Speaker 2: His vests cause they had a stab poof vest. He
Speaker 2: pulled out an envelope. The envelope was fold He opened
Speaker 2: the envelope. It was a picture. He put the picture down, says,
Speaker 2: I'm signing for my whist name. He open legal mail.
Speaker 1: I stopped. When it before I leave, I stopped.
Speaker 2: He said, you in the Homies, man, you in the Homies,
Speaker 2: being sarcast and gives him the word homie. You in
Speaker 2: the Homies took ken in thanks to you and the Homies.
Speaker 1: I'm like. I looked at the picture.
Speaker 2: It was his son standing in front of a big
Speaker 2: house with a pickup truck and a big boat. There say,
Speaker 2: you and the homies got me that m Usually I
Speaker 2: have a verbal little verbal spar winning, but he sh
Speaker 2: he stuck me that day.
Speaker 1: I couldn't. I was wounded.
Speaker 2: So I just walked back to the cell and set
Speaker 2: on the bed. I said, damn, ain't mean. None of
Speaker 2: the homies never bought our mom no house. We never
Speaker 2: sent our kids to college. But you know how many
Speaker 2: kids you not many homes and kids is going to
Speaker 2: college that me and the homies is taking. Me and
Speaker 2: homies doing that, But it ain't going to our community.
Speaker 2: We send we taking care of families, We takeing care
Speaker 2: of generational because in prisons you have with neplicism. You
Speaker 2: got the Wharton. The Wharton brother is a security captain.
Speaker 2: His other brother is the lieutenant. His sister is the
Speaker 2: head of the medical. The other cousin is the head
Speaker 2: of the gymnasium. The other cousin is the activity director.
Speaker 2: The other cousin is the head of the workforce. And
Speaker 2: you walk inside of prison, you see fifteen family members
Speaker 2: that go home every day and fifteen family members that don't.
Speaker 2: That's the prison system in America. So it's deep, is deep,
Speaker 2: and it's gonna take a lot to break that.
Speaker 4: Why is it that a lot of times that you
Speaker 4: see rappers and they rap about that they made.
Speaker 2: Money millions and they still go back to that culture.
Speaker 2: Why can't they let that go? Why can't they escape
Speaker 2: that one? Because in the ghetto, everything is about ego.
Speaker 2: You got to prove to the dudes, the ops or
Speaker 2: whoever they everybody want to prove to the people that
Speaker 2: they are doing better than that, they're still real.
Speaker 1: Give mean you really it's about your mama house. That's
Speaker 1: real enough.
Speaker 2: But it gotta be it got you know, people want
Speaker 2: to prove that. I ain't no chump, I ain't no listen.
Speaker 2: Let me tell you something, man. You just raped some songs, right,
Speaker 2: I'm telling you went in the studio rap some songs.
Speaker 2: You got to publishing money. You got the you know,
Speaker 2: a bunch of money. It depends on how your deal structure.
Speaker 2: You got all that tour money, you got ten to
Speaker 2: fifteen million in the bank. I think it's about time
Speaker 2: to start being a pussy man. I think it's about
Speaker 2: time to start being a pussy. I'm just being real
Speaker 2: because you know, I'm not the one designed and I'm
Speaker 2: not built like that to tell you some bullshit sharing
Speaker 2: it to say be tough. No everybody else telling you
Speaker 2: to be tough. I'm not gonna tell you that. I
Speaker 2: think because all the rich people. I don't think they
Speaker 2: trying to worry about what somebody's saying about them from
Speaker 2: a neighborhood that's still trying to figure out life.
Speaker 1: So I think it's cool to be not be that
Speaker 1: tough no more.
Speaker 4: Man Masterpiece said something last night on our live show.
Speaker 4: He said, sometimes, man, people be trying to get trying
Speaker 4: to get you to trick off your position.
Speaker 1: Like you're in a great position and they you know, no,
Speaker 1: a lot of people file out get you to crash.
Speaker 4: Out cause you said, you told them that, look, you're
Speaker 4: gonna finesh yourselves out of this position, your family, Like
Speaker 4: you got your family in a great situation and you're
Speaker 4: gonna let somebody fineesh.
Speaker 5: You out of it.
Speaker 2: But but what did I tell you early in the interview.
Speaker 2: The ego is the number one killer black man. It's
Speaker 2: the number one finessa out of the position. Like Shannon,
Speaker 2: how many people say some crazy stuff about you. Just
Speaker 2: imagine if you just you know, if you if you
Speaker 2: just reacted to everything a lot of times, it don't
Speaker 2: even be a lot of times it don't even be
Speaker 2: that people don't like you. It be that people can't
Speaker 2: get around you and utilize your resources and utilize you.
Speaker 2: It don't a lot of people you see him. You
Speaker 2: might see somebody say something on a joint. I know
Speaker 2: you got a memory. You be like, they'll see you, Shannon,
Speaker 2: what's up? You'd be like, why you say that stuff
Speaker 2: about me?
Speaker 1: Man?
Speaker 5: No?
Speaker 1: Man, I was just no man.
Speaker 2: A lot of people just be wanting to hug Shannon.
Speaker 2: They just be wanting some love. They just be wanting
Speaker 2: to get embraced, and they don't know how to go
Speaker 2: about that. You utilize the proper channels to say, damn, Shannon,
Speaker 2: I'm trying to do something with you. Man, the time
Speaker 2: right at the time, right? Can I get on your
Speaker 2: show or whatever it may be? People don't know how
Speaker 2: to do that.
Speaker 4: You know what you reached with the sat down with
Speaker 4: Kodak back and you had a conversation with him about
Speaker 4: his drug youth.
Speaker 1: Well, let me ask you a question. How do you determine who?
Speaker 1: I mean?
Speaker 4: If they reach out? You willing to sit down and
Speaker 4: talk to anybody? Chop it up, have convo with anybody
Speaker 4: that reaches out? How do you go about who you
Speaker 4: sit down and talk to? And in part wisdom on oh.
Speaker 2: No, you can feel that shit. You could feel it
Speaker 2: because when you're doing it, you can just feel it.
Speaker 2: You can you know, I still know what's going on.
Speaker 2: You're moving around, you know what's going on. And everybody
Speaker 2: with these artists is sad. Most of the most of
Speaker 2: their teams and managements and pussies. They got a bunch
Speaker 2: of yes men around them. A person's not They care
Speaker 2: more about getting the check off of them than this
Speaker 2: person living. These people don't be giving up about these
Speaker 2: young bloods because they don't come from it, so they
Speaker 2: don't understand it.
Speaker 1: Now, the ones that don't come from it and they're
Speaker 1: afraid of it, cool.
Speaker 2: But if you come from it, it's your duty to
Speaker 2: put the check in on them. Like, come on, man,
Speaker 2: somebody gotta be aligned to your everybody scot they came
Speaker 2: to some joints.
Speaker 1: I'm like, damn, everybody's scared of this. Yo. Ma, man,
Speaker 1: what you doing nothing? Oh?
Speaker 5: What's up?
Speaker 1: But is you doing man type of drugs? You using?
Speaker 2: Man out of walk the rooms on people like that, Like, damn,
Speaker 2: you bigger than this man. You know what you They've
Speaker 2: got the baby you got and that's a lot of them.
Speaker 2: But you know, you just feel the energy and with
Speaker 2: the tell you know.
Speaker 4: How, sir, you talk, You kind of touched on this
Speaker 4: circle of friends. And I'm a firm believer that you
Speaker 4: have people in your corner that tell you what you
Speaker 4: need to know, not what you want to hear. Now,
Speaker 4: you said something very interesting, because see, if I tell
Speaker 4: you what you need to know, You're gonna stop the
Speaker 4: bus Wallow and ask me to get off. Bro, I
Speaker 4: need that respentctive shine because when you walk up in
Speaker 4: the club I'm with Wallow, they see Wallow popping bottles. Hey,
Speaker 4: I ain't Wallow, but I went Wallow, so I know
Speaker 4: what comes along with that.
Speaker 1: I can't ask you that. I can't tell you what's
Speaker 1: real it said Wallow.
Speaker 4: Man you hey, youffing up because you're gonna stop the
Speaker 4: bus and ask me to get off.
Speaker 2: And now, don't reflect Wallow is only popping pure a few.
Speaker 2: I'm not gonna pop. I'm just saying, make sure you
Speaker 2: gonna get that official hydration drinking the fill up your
Speaker 2: sister in the Chicago sky.
Speaker 4: I'm owner, but listen to the tropical punts. He's drinking
Speaker 4: the watermelon. But I don't drink.
Speaker 1: I don't smoke.
Speaker 4: But I'm saying, but you understand what I'm saying that
Speaker 4: if I tell you the truth, you're gonna stop the bus.
Speaker 4: You're gonna ask me to get off. And now I
Speaker 4: can't go with you. You're not gonna say you're always
Speaker 4: in time.
Speaker 2: But but you know what, they gotta double back because
Speaker 2: sometimes that don't always happen, but it needed to be
Speaker 2: done because they'd come back when they in prison or
Speaker 2: whatever happened, or somebody sit, they gonna come back. But
Speaker 2: somebody gotta do it. Somebody got to do it.
Speaker 5: It's a leb.
Speaker 4: You've been you've been to prison. Yeah, and you a
Speaker 4: you not you weren't famous, so you in G pop? Yeah,
Speaker 4: you got Diddy and you got ur Keill.
Speaker 1: I was in GP.
Speaker 2: I was in GP right right, But I wanted to
Speaker 2: be in PC some days because it got a little
Speaker 2: brutal when I kept imagine we wanted to slide up
Speaker 2: in PC like it's a little this day, too many stabbings. Man,
Speaker 2: let me just y'all need y'all got some space back
Speaker 2: that y'all need somebody to move, y'all need myself.
Speaker 1: I was some days I wanted to be in PC.
Speaker 4: How difficult, how much how different is it for clem
Speaker 4: being in a situation than a regulously.
Speaker 2: I think it's different. It depends on where where, what
Speaker 2: environment you in federal state, it depends. I just think
Speaker 2: I never seen nobody coming here and there and then
Speaker 2: have any problems that were celebrity When I was in prison,
Speaker 2: you had.
Speaker 1: You know, some celeb that came in there when you
Speaker 1: did that.
Speaker 2: Uh yeah, some came through, but it wasn't like they
Speaker 2: was on a narrow level. Right, that's a that's a megastar.
Speaker 2: People will be in there just fanning out. Sometime you
Speaker 2: be shocked. Man, dudes be in jail, man, anybody.
Speaker 1: It ain't all with the.
Speaker 2: Movies play out, especially if you ain't got no problem
Speaker 2: with nobody, you know what I mean. But I ain't
Speaker 2: saying somebody won't press you like yo, man, I need
Speaker 2: his money, send it to me.
Speaker 1: You know. I don't know that you know, but but
Speaker 1: that happened. Did that really happen? Yeah, it happened. It happened.
Speaker 1: To get protection, you gotta get protection to them.
Speaker 2: No, I ain't saying you gotta get a protection. But
Speaker 2: somebody might press you, man, somebody might be doing life.
Speaker 2: You might come in there. You might have something you
Speaker 2: might have had to get money, not even on that level,
Speaker 2: and you might got to send somebody and people might
Speaker 2: got to get some people some money.
Speaker 1: That's all. Yeah, damn.
Speaker 4: Let me ask you a question. If the true Gilly
Speaker 4: started the million Dog with a game podcast, how do
Speaker 4: you I mean you get out? So how do you, guys?
Speaker 4: How did he have the foresight and the forethought to
Speaker 4: come up with a million dog with the game and say,
Speaker 4: you know what, my homie just did a bed cousin.
Speaker 1: No, this what happens. I'm gonna tell you what happened.
Speaker 2: When I was in the joint, he was doing million
Speaker 2: dollars worth a game on Instagram twenty twelve.
Speaker 1: Let me give y'all million dollars worth a game. Boy,
Speaker 1: he was. He was popping it.
Speaker 2: So when I get home, see one thing about this
Speaker 2: is like this the great thing about me. And because
Speaker 2: we know our rules, I'm more of the researcher, I'm
Speaker 2: more of that person. I'm more I'm gonna get with
Speaker 2: you because when when these people start talking and we
Speaker 2: gotta get legal involved, we gotta go sit down. Then
Speaker 2: I'm gonna call you, but I'm gonna go do that.
Speaker 2: You sit down, you do what you're gonna do. You
Speaker 2: did enough, you build a you build a whole following
Speaker 2: before I came home. I'm gonna add value to it
Speaker 2: because I'm one of these type of players. I'm a
Speaker 2: player like this. If your name is on the Marquee
Speaker 2: Channing and I'm really about you.
Speaker 1: I'm going to get your water. I'm making sure you're right.
Speaker 1: Then what you need. Man.
Speaker 2: You see how your brother came over here. I don't
Speaker 2: know who that brother was. Made sure you was right.
Speaker 2: It was no ego, but it be no duke boy.
Speaker 1: I ain't doing all that wall. I'm just saying. See,
Speaker 1: that's the problem.
Speaker 8: That's why you gotta go back down the way. Come on,
Speaker 8: you ain't going on the road, baby, go home. See
Speaker 8: that's why you gotta go home. But that's the problem.
Speaker 8: I knew we had different parts of play. That's why
Speaker 8: we work so good.
Speaker 1: You know what I'm saying. So one day he already
Speaker 1: doing it on Instagram. We're doing other things.
Speaker 2: We had already had content on Instagram, just the every
Speaker 2: day content, Rydan and call all that type of stuff.
Speaker 1: I'm up four o'clock in the morning. I like to
Speaker 1: read articles.
Speaker 2: I think it was on Apple and I love reading
Speaker 2: articles to get information. So it said Spotify allocate four
Speaker 2: hundred million to podcasts in the first quarter of twenty nineteen.
Speaker 2: I called him early in the morning. I said, Yo,
Speaker 2: he a man, what the fuck? Yo, get up?
Speaker 1: Read that article. I just text you that article.
Speaker 2: Read that shit. Read it please, cuz he read it.
Speaker 2: So when he read it, he called me back. He said, Yo,
Speaker 2: we gotta get this shit rolled. We gotta crack out
Speaker 2: the mics. Talk about podcast at that time. Maurice correct,
Speaker 2: that's my homeboy brother from another He used to always
Speaker 2: call me, be like, Wow, you and Gil gotta start
Speaker 2: the pockets. He had called me a Gil, you all,
Speaker 2: y'all gott to start the pocket whatever. This is the
Speaker 2: first time that this dude woke up and I'm like this.
Speaker 2: He called me back and I'm like, hey, I'm gonna
Speaker 2: talk to him later. He called me back.
Speaker 1: He was like, Cuz we gotta do it. Crack the mic.
Speaker 2: He gave it all the money. That day, I called
Speaker 2: my homeboy Nika Rich Graphic Design. I said, I need
Speaker 2: a logo. That afternoon he had the logo. I called
Speaker 2: my attorney, Shayam lost I says shay I need this trademark.
Speaker 2: We get the LLCA all got anything done, got the
Speaker 2: LLC do all that shit.
Speaker 1: Boom.
Speaker 2: April seventeenth, we dropped the first episode, a million dollars
Speaker 2: worth worth of Game. It went number two in comedy
Speaker 2: on Podcasts on Apple and number four in all.
Speaker 1: Categories in like seven hours. I said, we got something, baby,
Speaker 1: we got something, and we just we just we just
Speaker 1: started knocking. I said, Cuz, this what I'm gonna do.
Speaker 2: I'm gonna go I'm gonna get a deck created, and
Speaker 2: I'm gonna take all our social media and this is
Speaker 2: the business of podcasts. I'm gonna take our social media following.
Speaker 2: Because he had a million, I had a half a million.
Speaker 2: I said, I'm gonna take our social media following. I'm
Speaker 2: gonna put that on the deck, and I'm gonna tell sponsors,
Speaker 2: people that want to be sponsors. I'm gonna tell him this,
Speaker 2: if you sponsor on this show. Every time we put
Speaker 2: a clip up on our page, because million hours worth
Speaker 2: of game, that is gonna be a millioniars worth of
Speaker 2: game page on Gilly and Wallow page. We're gonna tag
Speaker 2: sponsored by Shannon Sharp show, whatever whoever you is. He said,
Speaker 2: all right, do you think, I said, I got you.
Speaker 2: One of the first places I went was to a
Speaker 2: funeral home. I go to a funeral home because I
Speaker 2: went to this funeral right, a boy's funeral home.
Speaker 1: Right.
Speaker 2: An Asia was like she was like she was at
Speaker 2: the funeral on license and nice legal systm. But my homie,
Speaker 2: that nigga looked like he was still living in a casket.
Speaker 2: I said, you bat So I go there. I said, listen,
Speaker 2: I got a package for you, my sister from another
Speaker 2: mother marror. She hooked up the decks for me in
Speaker 2: the different entries of sponsorship. Right, So I go to her,
Speaker 2: I said, listen. She said, yeah, I want to do
Speaker 2: something like this. I want you to market this joint.
Speaker 2: And this is when I'm just learning and creating my
Speaker 2: personal business of podcasts.
Speaker 1: So I said, alright, I got you. She paid me.
Speaker 2: I think probably gave me like twenty thousand for four minutes,
Speaker 2: right a minute.
Speaker 1: This is how I was selling it.
Speaker 2: I was selling minutes by you get on each show,
Speaker 2: you get a minute work for advertisement, your logo gonna
Speaker 2: pop up, your number, gonna pop up, everything gonna pop up,
Speaker 2: and I'm gonna run it down. So she said, all right, cool,
Speaker 2: pay me the money. I said, all right, let me go.
Speaker 2: I went and done the ad. By the time I
Speaker 2: got to the second air read because we only do
Speaker 2: four shows a month, one a week. By the time
Speaker 2: I got to the second area, she called me while
Speaker 2: I stop.
Speaker 1: I said, what's up? She said, I ain't got enough work.
Speaker 2: I'm getting too many bodies, Baby, I'm getting too many
Speaker 2: bodies cause the episode come on. This episode of me
Speaker 2: and dollars worth of game is brought to you by
Speaker 2: Boys Funeral Home.
Speaker 1: One thing about life.
Speaker 2: You gonna die one day, and when you die, you
Speaker 2: wanna be laying in the casket looking like you living,
Speaker 2: even though you did. You want to be looking like
Speaker 2: you're gonna get up out of the casket. You want
Speaker 2: to be looking like, wow, I want to look like
Speaker 2: that even by the living while you laying in the
Speaker 2: I'm breaking it down.
Speaker 1: She was like, it was that.
Speaker 2: Next thing Springfield, Hondai. I go to them bank. They say, listen,
Speaker 2: we don't get y'all twenty five thousand a.
Speaker 1: Month, four minutes back. Let's do a baby.
Speaker 2: I'm coming back Gil like, I said, yeah, Baby, I
Speaker 2: wasn't going off of CPMs and all that other stuff
Speaker 2: baby doing it. I'm creating my own industry and business.
Speaker 2: You gotta you gotta know your value. Will you bring
Speaker 2: value to value it increase your value. I knew that
Speaker 2: we was valuable.
Speaker 1: I knew people. I knew people wanted I knew they
Speaker 1: wanted brand visibility because.
Speaker 2: We was cultural right. But I also I'm also a
Speaker 2: good partner. Whereas though I wanted to be mutually beneficial,
Speaker 2: were doing business. I need to make sure you're getting
Speaker 2: take care of. Forget what you're giving me. I'm not
Speaker 2: gonna feel right if I know. Damn Shannon gave us
Speaker 2: all this money man, and we didn't do it even
Speaker 2: do that's not business right, So we popping it. It
Speaker 2: just kept popping, popping, popping. One day, I get the
Speaker 2: most scariest call in my life. I'm in the crib
Speaker 2: the phone. We're intwo answer number. Just before when I
Speaker 2: was answering numbers and I ain't know where it. I mean,
Speaker 2: I ain't money then, so I said, how you doing?
Speaker 2: This is Wallow right? I said, yeah, this is wallow
Speaker 2: is Gilly around? I said yeah, He said this is
Speaker 2: about the podcast. I said, all right, called gil Yo man,
Speaker 2: got somebody on the phone, he said, Hi, Gil, how
Speaker 2: you doing?
Speaker 1: He said, Yo, what's up?
Speaker 2: Man?
Speaker 1: Gil? Like? Who this man?
Speaker 3: Now?
Speaker 1: Gil Be?
Speaker 2: He said, Hi, I'm Courtney Hoped so me. I'm a
Speaker 2: vicious research. I'm like this one on the phone. I
Speaker 2: sent it to girl screen. I said, oh shit, this
Speaker 2: this dude that ran it. He's the head of Spotify
Speaker 2: at the time. I'm like, I'm saying to myself, how
Speaker 2: you get my number?
Speaker 1: And culture?
Speaker 2: You don't got to ask nobody to do nothing for
Speaker 2: you when you pop into you hot. The people that
Speaker 2: need to find you gonna find you. It ain't not
Speaker 2: about nobody repost you. They gonna find you. I don't
Speaker 2: know how you got my number. So now I'm on
Speaker 2: the phone and I'm like, I said, he said, Uh,
Speaker 2: what are you guys want? I said, I said, what
Speaker 2: you're talking about? I said, no, what do you want?
Speaker 1: He said?
Speaker 6: No?
Speaker 2: How much money do you guys want? Now I'm stuck
Speaker 2: because I don't even know what to telling.
Speaker 1: I'm stuck.
Speaker 2: But it's like I said, we want owner ship, we
Speaker 2: want all our i P. We want to keep owning
Speaker 2: our IP. Yes, he said, we want your i P.
Speaker 2: So how much money do you want? I'm going to
Speaker 2: join textas Gill this shit again, spooky Gil, because I
Speaker 2: think there's like some movies, some ship that you know
Speaker 2: what they tell you go into the other room.
Speaker 1: I'm like, oh this is I'm.
Speaker 2: Like, oh shit right. So I'm like, all right, can
Speaker 2: I have my lawyer k you see, I'm going to
Speaker 2: text you the email. Let's get on the email chain
Speaker 2: and are legal will get involved when they start talking
Speaker 2: about legal, you know, this ship.
Speaker 1: Is real game.
Speaker 2: I'm like, bet Gil was like, who is that? I said,
Speaker 2: I don't know, man, that all this shit. I'm like,
Speaker 2: that shit was scary. I was sweating on the call
Speaker 2: because I mean, you know, I ain't never had because
Speaker 2: I mean, I'm still trying to come up. That's what
Speaker 2: we got in the game. We had them to be
Speaker 2: negotiating with them, we negotiating with Barstewl. It was and
Speaker 2: it turned us up. But at the same time, I'm
Speaker 2: already getting the money from our own sponsorship. I'm already
Speaker 2: doing it. I'm getting a bunch of money doing it.
Speaker 2: Be killing I'm doing all the all the brand deal
Speaker 2: with all that stuff. He was killing it.
Speaker 4: Normally people say don't do anything with family, but you
Speaker 4: and Gilly seem to work. Why how did you know
Speaker 4: that it was gonna work? And you guys go fifty
Speaker 4: to fifty on everything?
Speaker 5: How did you know?
Speaker 1: Because family man? Sometimes while little man, you know, family, do.
Speaker 2: You bad one thing about cous cousin me and cousin
Speaker 2: ain't got no ego. I could check him and it's
Speaker 2: done right there. He could check me, and it's done
Speaker 2: right there. Because if we're wrong, we wrong to be
Speaker 2: right re right, we don't and then we not in
Speaker 2: competition with each other. Like I'm so like, you gotta
Speaker 2: stand this, you gott understand this. I'm so excited for
Speaker 2: him right now in this moment because simply because the
Speaker 2: Eagles is winning. And this dude, when I say he
Speaker 2: loved the Eagles, oh yeah, listen, when I say he
Speaker 2: loved the Eagles, he told me, he said, because we
Speaker 2: was on a bustle with the boys. Guy he said,
Speaker 2: I woun't had sex with my wife for a year.
Speaker 2: If the Eagles could win the Super Bowl.
Speaker 1: They got ten super Bowl.
Speaker 2: But just what he said, So I be so happy that. Listen,
Speaker 2: Eagles is my team. Now, you know what I mean?
Speaker 1: I don't really you know, I bounce around people know
Speaker 1: I got different teams a year. I'm just saying, I'm
Speaker 1: just being real.
Speaker 2: This the first time in the history of my life
Speaker 2: that I've been faithful to a team for a whole season.
Speaker 2: I've never done this shit in my life. I usually
Speaker 2: bounce around, especially in the playoffs. Bro, they got dropped
Speaker 2: out your new jersey. I pulled my jersey out, you
Speaker 2: know what I mean. I don't even know where my
Speaker 2: jersey's at. But i'mna just say that, like, we so
Speaker 2: excited for each other. We always championed each other when
Speaker 2: we win. That's different, Bro, you don't see that. Everybody
Speaker 2: want to compete with each other when we post to
Speaker 2: eat with each other. We just not doing that shit.
Speaker 1: We ain't built like that. We just not built like that.
Speaker 4: What made you guys sign with Barstool Because talk to
Speaker 4: Portnoy and he's like, hey, yeah, we signed them with
Speaker 4: We didn't really know because I mean culturally and fan
Speaker 4: base wise, I mean, that's not where they are. That's
Speaker 4: not where we are, and their culture and their fan
Speaker 4: base is kind of not where we are.
Speaker 5: But it's a match that.
Speaker 1: Works, you know.
Speaker 2: You know why because we was going back and forth
Speaker 2: with Spotify they was cool. Spotify wanted the box us
Speaker 2: in because Spotify they take you off of YouTube and
Speaker 2: say you over here now the visuals, you can't put
Speaker 2: the whole show.
Speaker 1: It was like that, and I'm like, no, what about
Speaker 1: our people?
Speaker 2: Anybody ain't got no money for no subscription for that right,
Speaker 2: bar Stool was like, not only was it gonna give
Speaker 2: you the paper, not only do we don't want to
Speaker 2: own your IP, but we gonna make sure y'all still
Speaker 2: stay over there.
Speaker 1: Y'all do what that, y'all do what they y'all want
Speaker 1: to do.
Speaker 2: Dave and when we signed, Dave and Erica and Nardini
Speaker 2: were so real when they met up with us, it
Speaker 2: was like they didn't play.
Speaker 1: They asked us for a number.
Speaker 2: I said it, but I I have said the number
Speaker 2: two early.
Speaker 4: Yeah, yeah, yeah, it's little load number. You should have
Speaker 4: went looked high because.
Speaker 2: You know when I'm just thinking about because I was
Speaker 2: broke at the time. I wasn't broke, but I was
Speaker 2: JDM just barely making it. So I'm like, damn. So
Speaker 2: I'm like, so I told him, I said this this
Speaker 2: is the first deal. I say, listen. We in Devon's side,
Speaker 2: the Philadelia they come down and get on the train.
Speaker 2: Come see me and Gil.
Speaker 1: We go there.
Speaker 2: Gil said, you got it, go ahead, go ahead, cuz
Speaker 2: I'm at the table. They said, we just thirty six months,
Speaker 2: you know, distribution deal, you know, the whole thing.
Speaker 1: Say how much I'm thinking I'm popping my ship. I said,
Speaker 1: three Million's cool? She said, all right, man, you hey,
Speaker 1: you know you screwed up. You know you screwed up
Speaker 1: the ding you said three year.
Speaker 2: I didn't even get the three million out because I'm like, damn.
Speaker 2: Now I'm sitting there, I'm like. Gil kicked me, Like,
Speaker 2: but he said, you I told you to say something.
Speaker 2: I said, Dad, nigga, what you want me to say?
Speaker 1: You know what I mean?
Speaker 2: We shook our hands, signed it, you know, I mean,
Speaker 2: Lloyd got the information, you know, all that shit, right,
Speaker 2: But but it was like it was like.
Speaker 1: Now I ain't gonna hold you. Well we did.
Speaker 2: In two and a half years into that contract man,
Speaker 2: the first offer that came through, and then renegotiating because
Speaker 2: now we've ready to start a bid war because we raised.
Speaker 1: Or gotta leave, we gotta leave or John coming up.
Speaker 2: The first joint that came through, twenty five million, thirty
Speaker 2: six months licensing deal. That was the first deal Dave
Speaker 2: told me. He said it on the pop. I got
Speaker 2: a blank check for y'all. He meant that ship.
Speaker 1: Because David is a little different.
Speaker 5: He definitely different, have it talking different.
Speaker 1: And one thing I said about Dave that.
Speaker 2: I Dave don't respect money.
Speaker 1: Expect lord, he don't care about money, don't like it.
Speaker 2: It is different when you got somebody that better you. Yeah,
Speaker 2: I could have went the Amazon year. We could have
Speaker 2: went to Spotify year. We could have went to anybody
Speaker 2: else that who who the numbers was there. I'm talking
Speaker 2: about it in the same day. They's coming through the
Speaker 2: different deals, right, But I said, these people better on
Speaker 2: his bus the name. We went in a room for
Speaker 2: five minutes, shook hands, walked out. We stayed with bar
Speaker 2: stew a bunch of money. And I'm like, yeah, because
Speaker 2: I said, you pull it up with a new part,
Speaker 2: a part dawn there every.
Speaker 1: Week I might go get one after this show just
Speaker 1: the I got you know what I mean?
Speaker 2: Just because But but but this is this is this
Speaker 2: is the thing about it is we put the work in. Man.
Speaker 2: Every day we getting up putting the work in Shannon.
Speaker 2: You put the work and you're gonna get what you needed.
Speaker 1: You know what I mean. You could have been out
Speaker 1: here doing some money. You work. It was about putting
Speaker 1: the work in. So it was like damn, and it's
Speaker 1: just the business game.
Speaker 2: One thing I'm gonna say about bar stew when I
Speaker 2: went when we went to bar Stool, I stayed in
Speaker 2: the hotel for about a week in New York, and
Speaker 2: I went to the bar Stool office a day. And
Speaker 2: that one week of me staying in bars Stool, I
Speaker 2: I'm going to the office talking to different people in
Speaker 2: the office. That one week, I learned the whole podcast game,
Speaker 2: the whole business side of it. Move I'm talking about.
Speaker 2: They in Rikanardini. That's why I messed with him.
Speaker 1: They took us to their plug there, took us today investors.
Speaker 1: As we got to they said, listen, these guys are
Speaker 1: getting too big man. We want we want you to
Speaker 1: introduce you to we go and have a meeting with
Speaker 1: the people that gave them money. They was like, where
Speaker 1: they do that at Wow? Where they do that at
Speaker 1: you know what I mean? This our last year in
Speaker 1: bar Stool, new deal coming, this our last year Wow.
Speaker 4: Turning down deals Obviously you know, sometimes you have to
Speaker 4: walk away. Yeah, it's not an easy thing because that money,
Speaker 4: you like, the hell, that's a lot of money.
Speaker 1: But at the end of the day, it has to
Speaker 1: does it have to feel right?
Speaker 4: Does it have to represent you and Gilly in order
Speaker 4: for you to like, Okay, this is what million dollars
Speaker 4: worth a game, We'll rock with it.
Speaker 1: You know what it is.
Speaker 2: We need partners that understand what we're doing and understand
Speaker 2: that we're trying to grow and got the infrastructure of
Speaker 2: it to support that. That's the first thing that we're
Speaker 2: looking for. You're gonna have differences no matter where you
Speaker 2: go any big company in America or in the world,
Speaker 2: there's gonna be things there that they're gonna people gonna
Speaker 2: do shit, say things that you might not like.
Speaker 1: But it don't matter where you go.
Speaker 2: At you But our thing is we need the infrastructure
Speaker 2: for growth. We need to make sure that these people
Speaker 2: believe and they see the vision of what we're gonna
Speaker 2: do right, and they're gonna get to get out of
Speaker 2: our way. They've never been in our way.
Speaker 4: So moving forward, you want you and Gil want to
Speaker 4: keep creative control of what million.
Speaker 2: Dollars, but we own our own stuff. We own million
Speaker 2: dollars worth a game. We got our own we got
Speaker 2: our own facilities, we got all our own equipment. Everything
Speaker 2: is all like, we're not the people that say, oh,
Speaker 2: this is a problem with people. People want other people
Speaker 2: to say, I want to use this facility, I want
Speaker 2: to use your equipment, I want to use your people.
Speaker 1: I want to do all that, and I want all this.
Speaker 1: We don't do that.
Speaker 2: We got our own equipment, we got our own cameras,
Speaker 2: we got our own team, we got all our own shit.
Speaker 2: We just created dishoulbute that this should bet that dishoulbute
Speaker 2: that you know what I'm saying.
Speaker 1: So you know, wow, partnerships.
Speaker 4: I mean you got rebods, you got hand pull in
Speaker 4: the NFL Network, Global Citizen foot Lock or Philly Union,
Speaker 4: I had.
Speaker 1: A lot of them.
Speaker 5: How did you know well, how did you know how
Speaker 5: to do this?
Speaker 4: Because I mean, had you had any hormable training or
Speaker 4: informal trade or so, so how did you know how
Speaker 4: to like, Okay, you know what, I'm gonna cut this up.
Speaker 4: You know ad I'm gonna do this for I'm gonna
Speaker 4: do this for a minute. You get one minute per
Speaker 4: week we shoot four shows a month, you get everything,
Speaker 4: and I'm ay boomboo boom.
Speaker 1: It first started in the streets Philadelphia. I used to
Speaker 1: write on walls.
Speaker 2: I remember I went to this event and it was
Speaker 2: like a block party or something, and I told somebody
Speaker 2: my name. It was like, yo, you the guy to
Speaker 2: be writing on walls.
Speaker 1: You wild up?
Speaker 2: Okay, So when I got to jail, this is what
Speaker 2: I did, Shannon, I'm in in jail. When I'm in jail,
Speaker 2: we had TVs in the State Penitentiary in Pennsylvania. Marcelli
Speaker 2: said one day, why every time all you do is
Speaker 2: just keep clicking watching commercials. I was fascinated with commercials
Speaker 2: because I always just wondered every time I went to McDonald's.
Speaker 2: My big maca never looked like that. Man, you did
Speaker 2: what I'm saying. Yeah, So I'm studying that. Then I realized,
Speaker 2: hold up. I started reading books. This was an advertising
Speaker 2: agency that did this. McDonald's ain't make that.
Speaker 1: Yes.
Speaker 2: Then I started studying advertise eighties. Then I read a
Speaker 2: book called Damn Good Advice by George Lowis.
Speaker 1: George Lewis is the.
Speaker 2: One they made the TV show Mad Madman about. He's
Speaker 2: one of the greatest ad men in the world. At
Speaker 2: the same time, the only show that I'm watching religiously.
Speaker 2: The only person I wanted to meet when I got
Speaker 2: was Anthony Bourdain. Parts of Knowing no reservations to layover.
Speaker 2: He was one of the greatest. He was one of
Speaker 2: the greatest explorers to me, because that and the Travel
Speaker 2: Channel was taking me around the world. But I'm looking
Speaker 2: at that. But the advertising thing, I knew one thing.
Speaker 2: You got God, then you got marketing.
Speaker 1: In that order. Can't nobody tell me nothing different. You
Speaker 1: got God and then you got marketing. Because your market
Speaker 1: to who your God should be, what church you should
Speaker 1: go to, what car you should drive, what fool you
Speaker 1: should eat, what you should wear, what restaurant, what school
Speaker 1: you should go to?
Speaker 2: Market market everything is marketing to you. That's the most
Speaker 2: powerful thing on the planet. You don't make the decision.
Speaker 2: The marketers make the decision for you. They force your decision.
Speaker 2: I said, I want to be a marketer. Nobody want
Speaker 2: to do that. Nobody wanted because it's not shiny. That's
Speaker 2: why if you see my stuff. When I came home
Speaker 2: with the prison, I went to businesses in the community
Speaker 2: and said, listen, I want to promote your rib shack,
Speaker 2: even dough.
Speaker 1: I don't eat ribs.
Speaker 2: I want to promote your rib shack because I know
Speaker 2: it's people in the city of Philadelphia that's fifteen blocks away.
Speaker 2: They don't know what's here. Hey, everybody do in Willow
Speaker 2: two to seven. Welcome to Shannon rib Shot. One thing
Speaker 2: about these ribs, they fall off the bone. The sauce
Speaker 2: is the sauce that you never taste before. One thing
Speaker 2: about the sauce when it hits your tongue and grab
Speaker 2: your tongue and then slap your tongue.
Speaker 1: The sauce is so juicy. You never tasted this.
Speaker 2: Nobody wanted to do that. I said, I'm a step
Speaker 2: into a field. Well, I don't have nobody in my way.
Speaker 2: I gotta worry about ad agencies and all. I ain't
Speaker 2: worried about them. They disconnected from the reality of culture
Speaker 2: of now. And I ain't talking about black coach. I'm
Speaker 2: talking about the culture of what's going on now. A
Speaker 2: lot of them is disconnected. That's why I got a
Speaker 2: company called We Control Cool. Is that it is a
Speaker 2: company that connect businesses that need that next level thing,
Speaker 2: that need to be connected with cool, that need to
Speaker 2: be connected with everything that's next level.
Speaker 4: That's what we control. Cool doing your culture either for
Speaker 4: Google and YouTube. What does that role entail?
Speaker 2: So I'm on the phone with Leo Kahn and I
Speaker 2: was talking to a Road to Equality. It was like
Speaker 2: a couple hundred Google employees on this call, and I'm
Speaker 2: telling him my story and lio' korn said, wow, Lo,
Speaker 2: what is this that you want to do? I said, Man,
Speaker 2: I want to come to YouTube and start my own program.
Speaker 2: I don't like these dudes on YouTube because every time
Speaker 2: it's a tentorial, they too worthy. Nobody want to hear
Speaker 2: that shit, and the average person don't know what they're
Speaker 2: talking about. So we need to teach people how to
Speaker 2: start their YouTube, how to scale on YouTube, how to
Speaker 2: monetize their YouTube. You serious, Yes, let's get on another call.
Speaker 2: I started a program called YouTube Avenues. YouTube Avenues, we
Speaker 2: went over to ten cities and what we do is this.
Speaker 2: We go into a city, we put four or five
Speaker 2: hundred creators whatever you want to do inside of a
Speaker 2: room and my team come. When I tell you my team,
Speaker 2: I got a mean team. I'm talking about tumor. About
Speaker 2: something right. One thing about tumor is this He's one
Speaker 2: of the most beautifulest people, one of the most honest
Speaker 2: people you ever were running too in the history of
Speaker 2: the music business. This dude is this brother is real.
Speaker 2: He's the head of Black music for YouTube. We go there,
Speaker 2: he put a team together him shout out, Vivian and Lillard,
Speaker 2: liwid Raichie Mahale, Adam Brittany. My whole time, I'm telling
Speaker 2: is a team of us, right, And we went from
Speaker 2: city to city and we put four hundred finding people
Speaker 2: in the cities inside of a room and teach him
Speaker 2: how to start their YouTube, how to scale on YouTube,
Speaker 2: how to monetize YouTube. Philadelphia, DC, Baltimore, Detroit, Miami, Houston, Oakland, London,
Speaker 2: and the list goes on. But we went to all
Speaker 2: these cities and we left something special there. And it's
Speaker 2: all because I had an idea and I said, yeah,
Speaker 2: I could come over there and just talk about me,
Speaker 2: but no, let's do something for the community. And that
Speaker 2: was the first program they ever had on that level
Speaker 2: to give back out of all these platforms.
Speaker 4: You mentioned that how Dave introduced you to the people
Speaker 4: that gave him money in order to do what he
Speaker 4: wanted to do, And they introduced introduced. He introduced them
Speaker 4: to you and now, and Dave had like I said,
Speaker 4: I talked to Dave and he's like, hey, people.
Speaker 5: Get big and they leave. Hey, bless him. Dave ain't
Speaker 5: no hater, He's not.
Speaker 1: Listen.
Speaker 2: Everybody that been on bar Stoo Barstow has been incubated room.
Speaker 2: They went to the next level and they got shitload
Speaker 2: of money. Called her daddy example, Path McAfee example, he
Speaker 2: back yep, like every busting with the boys, Caleb example.
Speaker 2: Dave is the type of dude you go to day
Speaker 2: and be like, listen, man, they'd be like, all right, cool.
Speaker 2: And then the thing about David, I respect it was
Speaker 2: some people that didn't even own the IP there.
Speaker 1: He gave them the IP and said, go ahead, do
Speaker 1: your thing where they do that at Wow.
Speaker 5: What have you learned most about business?
Speaker 1: Waller?
Speaker 2: I learned that today personal and I also learned that
Speaker 2: business is ninety percent about relationships. Relationships is worth more
Speaker 2: than money. And the thing I like about businesses you
Speaker 2: got to understand the power of partnership. Partnership is this, Shannon,
Speaker 2: you got a bunch of resources. I'm gonna say, Damn, Shannon,
Speaker 2: I'm gonna bring this idea I got over here to you.
Speaker 2: In return, I'm gonna give you some equity, so in return,
Speaker 2: you're gonna open up your resources to me.
Speaker 1: That's all business is.
Speaker 2: Business is about equity, is about fair treatment, is about
Speaker 2: understanding that it's not personal.
Speaker 1: Sometimes things not might not go your way. Sometimes you
Speaker 1: might get out bent. But this shit is really about
Speaker 1: who you can get on that phone. I got a
Speaker 1: strong phone.
Speaker 4: I tell people all the time being on this side,
Speaker 4: it's about relationships because you never know somebody might have
Speaker 4: been on a starter role three years ago in a
Speaker 4: bigger role five years ago, and the relation. You know
Speaker 4: what I met Wallo. I met this gentleman about four
Speaker 4: years ago, and I think he's doing something. Let's give
Speaker 4: him a call.
Speaker 2: And Herember, how you treated him, how you respected him.
Speaker 2: That's why I respect everybody in the room. At the
Speaker 2: end of the day, Shannon is like this. They don't understand.
Speaker 2: It's a difference between you getting to deal for fifty
Speaker 2: million and you getting to deal for sixty five million,
Speaker 2: and that and that one that listen, that fifteen percent,
Speaker 2: fifteen percent more, That fifteen million more was solely based
Speaker 2: off of I was doing it by myself. As Shannon,
Speaker 2: you knew somebody over there at that platform or that
Speaker 2: betting site or that what's name, And they said, Shanny,
Speaker 2: you're a part of this.
Speaker 1: Let me see the numbers.
Speaker 2: Oh yeah, we can do this. I'm talking about this.
Speaker 2: This shit is filed in the phone call business man. Yes,
Speaker 2: tens of millions is traded for firing filing the phone calls.
Speaker 2: People don't understand that. Oh yeah, this episode is a seapier.
Speaker 2: But you know what people don't.
Speaker 4: And I tell people, look, the toes you stepped on
Speaker 4: the day might be on the foot connected to the
Speaker 4: leg that lead to the foot. You gotta kiss tomorrow. Yeah,
Speaker 4: you gotta be careful how you treat people. Because you
Speaker 4: treat somebody bad, one day he's gonna be he or
Speaker 4: she might be.
Speaker 1: In a our row up. And you know what, it
Speaker 1: always happened like that though, that.
Speaker 5: Guy was a jerk to me.
Speaker 4: And now somebody that might not be as qualified, maybe
Speaker 4: not as deserving or earned the opportunity. But because you
Speaker 4: are jerk three years ago, five years ago, maybe even
Speaker 4: ten years ago, now they get that opportunity that you
Speaker 4: passed by only because you look down on that person.
Speaker 2: And the funny thing about this thing for everybody up
Speaker 2: there that's coming out, the most powerful people, the most
Speaker 2: biggest dealmiggers.
Speaker 1: They looked like some dude that's stressed out.
Speaker 2: Put some beat up here with a beat up here
Speaker 2: hookah sneakers on, some skinny jeans and a Pentagonia little
Speaker 2: vest On and you're not even gonna pay attention to them.
Speaker 1: And they the most powerful shot. Call in the room. Man,
Speaker 1: I'm telling you, man out. And that's how it go.
Speaker 4: You and Gilla, y'all put together a pay per view
Speaker 4: boxing advanced concert, your own drink company sale March.
Speaker 5: What if you but from each endeavor that you embark upon,
Speaker 5: what have you learned?
Speaker 2: Well them, I learned that relationships is worth more than money.
Speaker 2: It always go back to relationships because one relationship, one
Speaker 2: call I got. That's what I'll tell you in this
Speaker 2: game is about having a strong phone. And the way
Speaker 2: you get a strong phone gets through relationships and not
Speaker 2: giving nobody number out and calling people for what you
Speaker 2: need to call them for, not the bs, because you
Speaker 2: could lose somebody in the process of just calling people
Speaker 2: to call them. You can text people, check up, but
Speaker 2: just all that. So when I was, for instance, clothing.
Speaker 2: Everything I've done, I always knew somebody that I could call.
Speaker 2: They could give me a better They could give me
Speaker 2: a better GPS. They give me a better directions to
Speaker 2: get here quicker or safer. Sometimes it might be longer.
Speaker 2: No while, don't do that, damn. But I got listen
Speaker 2: to me. That's how it's gonna play. You move here,
Speaker 2: then you move here, then you move here. Then you'll
Speaker 2: be here in thirty six months. With what you're doing.
Speaker 2: I'm telling you, this is a bigger play, all right.
Speaker 1: Cool.
Speaker 2: Sometimes I gotta slow it down sometimes it you know,
Speaker 2: And that's what it's good to having good advisors and
Speaker 2: good people in the game. That's that really been here,
Speaker 2: That the showing g's, the the Troy Carter's, you know,
Speaker 2: the different people that I have that I could call on,
Speaker 2: you know what I mean, that could really like give
Speaker 2: me some you know, Tony Draper's.
Speaker 5: Right, since securing these big deals, how does your life change?
Speaker 1: Man? It's lonely at the top. Man, They get crazy.
Speaker 2: Man, I'm gonna tell you something, Man, once the success come,
Speaker 2: people find raised to fall out with you. Man, because
Speaker 2: you know, you start getting smart. Because it's hard man,
Speaker 2: Because man, I'm gonna tell you it's hard once you
Speaker 2: slow down and realize people just want to use you.
Speaker 2: And I'm not saying everybody, but when you know, sometimes
Speaker 2: family friends, they just see you as a dollar sign
Speaker 2: and they don't see you as a friend. No more
Speaker 2: sharnon if I'm calling you all the time, but we
Speaker 2: laughing about shit on Instagram?
Speaker 1: Yo, you see that post that shit was and then
Speaker 1: now I'm calling you. Damn? What's up?
Speaker 2: Man?
Speaker 1: Oh man, Man, you ain't gonna believe this man boy
Speaker 1: doing bad. They just they just took my call. Man,
Speaker 1: They told my call, well, what happened?
Speaker 7: Man?
Speaker 1: I hold these tickets? Man? How much you old?
Speaker 3: Man?
Speaker 1: They shit, I gotta pay forty five thousand? Man, your
Speaker 1: car costs five thousand? Man, what is it talking about? Bro?
Speaker 2: Because it's hard, you know what the time it is,
Speaker 2: it's hard. It's hard for people to sit back and
Speaker 2: just enjoy and be happy for you. They want to
Speaker 2: also live exactly what you're doing. They want to come
Speaker 2: and fake work.
Speaker 1: Man.
Speaker 2: Man, I don't want to come work for you know
Speaker 2: you know, you know you ain't gonna work. You just
Speaker 2: want to come around and get you want me to
Speaker 2: sponsor this lifestyle because a lot of times from our culture,
Speaker 2: everybody wants somebody to finance a lifestyle that you might
Speaker 2: not be living. I don't party, I don't go to clubs,
Speaker 2: I don't smoke cooker, you know what I mean. But
Speaker 2: I didn't looked out for people, and they gonna do
Speaker 2: some dumb sit then they back at my door again.
Speaker 4: This can lose the first half of my conversation. Part
Speaker 4: two is also posted and you can access it to
Speaker 4: whichever podcast platform you just listen to part one on.
Speaker 4: Just simply go back to club Shay profile and I'll
Speaker 4: see you there.