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Speaker 1: Let me call my mom. Man, this is gonna be deep. Now.

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Speaker 2: You know she ain't busy, she'd be ready.

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Speaker 1: What's up, mom? Look you know him? Yes, ma'am. How

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Speaker 1: you doing. I'm doing amazing. How are you? How you

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Speaker 1: suit your sexy voice? So? I told you when I'll

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Speaker 1: be calling you. You did that with Dion. Don't do that.

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Speaker 1: Don't do that. You did that for Prime.

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Speaker 3: So you tell me, Hey, shinning all my life, grinding

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Speaker 3: all my life, sacrifights, hustle, p price, one slice, got

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Speaker 3: the broncap all my life, Poppy grinding all my life,

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Speaker 3: all my life, grinding all my life, sacrifights, hustle, peg Price,

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Speaker 3: one slice, got the broncs swap all my life, Poppy

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Speaker 3: grinding all my life.

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Speaker 4: Hello, Welcome to another episode of Club Shaha. I am

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Speaker 4: your host, Shannon Shark. Got to stop me by for

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Speaker 4: conversation on the drink today. New York Times bestselling author,

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Speaker 4: A highly sought after motivational speaker, a revered cultural advisor

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Speaker 4: for YouTube, a role model, a mentor community.

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Speaker 5: Leader for millions.

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Speaker 4: One of the most influential, successful, passionate media personalities on

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Speaker 4: the Internet, A global inspiration, a multi hyphenated marketer, activist,

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Speaker 4: thought leader, humanitarian, orator, entrepreneur and entertainer, a natural phenomenon,

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Speaker 4: a gift to the world. Top rated podcaster. He was

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Speaker 4: named on the Hollywood Reporters Most Powerful People in Podcasting.

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Speaker 4: Co host of the wildly popular million dollars worth of Game,

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Speaker 4: the Son of Philadelphia, he lives by the model no

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Speaker 4: one can stop you, but you here he is.

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Speaker 2: Wallow, How you mean, my brother, I'm good brow of introduction.

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Speaker 2: Damn that an induction. I'm like, we talking about.

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Speaker 1: That that thing? Are you talking about somebody else in

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Speaker 1: down here? Yeah?

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Speaker 5: Wallow, thanks for pulling up the club sha shape. Man.

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Speaker 4: You know you have your own thing, and I know

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Speaker 4: you're busy, so you're taking time out of your data

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Speaker 4: to sit down and chop it up with me.

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Speaker 5: So I greatly appreciate it. Man.

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Speaker 1: How you doing, bro, I'm doing great, man, I'm doing outstanding.

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Speaker 2: Better than better than good, great, better than outstanding, outstanding, outstanding.

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Speaker 1: Yeah wow Yeah. Oh No, I don't drink. You don't drink. No,

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Speaker 1: I don't drink and smoke none of that. You can drink.

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Speaker 1: Take a drink of that. I don't. I don't drink.

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Speaker 1: I don't drink one topical.

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Speaker 4: I don't want to have to go to the bathroom

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Speaker 4: and take a break.

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Speaker 2: But you're gonna You're gonna take that drinks him. But

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Speaker 2: this is a company. You're gonna drink some of that.

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Speaker 2: But that's another story.

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Speaker 4: First of all, congratulations on being on the New York

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Speaker 4: Times bestseller list memoir Armed with Good Intentions.

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Speaker 5: What made you decide to write a book?

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Speaker 2: You know, everybody feel as though when you get there

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Speaker 2: in life or you you have a moment whereas those

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Speaker 2: success come, everybody's saying, oh man, you just perfect your

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Speaker 2: life better than mine.

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Speaker 1: My life ain't better than yours.

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Speaker 2: The only thing I wanted to show in the book

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Speaker 2: was that On with Good Intentions is filled with a

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Speaker 2: bunch of losses.

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Speaker 1: A loss, loss, loss, loss, loss, loss, lost law. That's

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Speaker 1: the average life.

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Speaker 2: But I think a lot of times people don't understand

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Speaker 2: the only thing difference between me and you is I

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Speaker 2: ain't stopped. That's it. I just ain't stopped. Even in

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Speaker 2: the darkest moments, I said, I gotta get back up.

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Speaker 2: I gotta figure out when I'm say than to sell,

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Speaker 2: I'm like when I get out, I gotta do better.

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Speaker 2: You know what, I mean, and that was my whole thing,

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Speaker 2: like I didn't I one of the main reasons I

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Speaker 2: didn't stop. I wanted to get out of jail and

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Speaker 2: show my Grandmam that I could do right before she

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Speaker 2: leaders earth, because she always see me do wrong, and

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Speaker 2: she always believed in me.

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Speaker 1: She always said, you gonna get it, You're gonna figure

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Speaker 1: it out, You're gonna.

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Speaker 2: Figure and she, you know, her whole thing was like,

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Speaker 2: you can't do wrong right, you need to start doing

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Speaker 2: right right.

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Speaker 1: Wow.

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Speaker 2: And so later on in life it catch you because

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Speaker 2: all she would tell me was that Nanny would tell

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Speaker 2: me lowest people. She would tell me boy. I came

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Speaker 2: to Philadelphia with two kids and ten dollars. I got

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Speaker 2: my house in nineteen sixty three. I worked every day.

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Speaker 2: I couldn't even afford she said, I couldn't afford refrigerator.

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Speaker 2: But I got my other stuff, so father washing them

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Speaker 2: from the church. He signed, so I give me afrigerator.

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Speaker 2: I worked every day, I never I never took a

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Speaker 2: day off, and by nineteen seventy eight, I own my house.

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Speaker 2: Like you come from some you come from some hole beginning,

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Speaker 2: you come from you come from a good This genies

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Speaker 2: of minds and I always seen her grind, you know,

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Speaker 2: to today, even though I take care of things. But

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Speaker 2: it's like she said, baby, she didn't tell me from jail,

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Speaker 2: ain't nothing. Never get cut off in this house. You

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Speaker 2: know better, you know right. But everything that she's telling me,

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Speaker 2: she's out numbered with the street culture. So you know,

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Speaker 2: Nanny boy, she's seeing me. Boy, you could do better.

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Speaker 2: And I remember I used to live to her when

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Speaker 2: I was in prison. I used to tell her all

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Speaker 2: the time. She's be like, listen, I ain't gonna be

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Speaker 2: here when you get back, baby, because I would never

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Speaker 2: tell her how much time I was doing. I would

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Speaker 2: tell her I'm coming home every year, and she'd be like,

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Speaker 2: I ain't gonna be here when you get back, baby,

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Speaker 2: And I was like, Nanny, I'm gonna be there. I'm like, Nanny,

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Speaker 2: I'll be there. I'll be there next year, next year.

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Speaker 2: She said, you told me next year three years ago.

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Speaker 2: Because I'm sitting here thinking, I'm sitting here thinking that

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Speaker 2: Nanny wasn't as swift as she is.

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Speaker 1: But I learned later she was swift.

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Speaker 2: But I just wanted to get out and show her

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Speaker 2: that I could do good in life before she expired,

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Speaker 2: Before she leave because everything she told me, she was

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Speaker 2: right about it, and I wanted her to know that

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Speaker 2: she ninety years old. Man, Wow, when you're.

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Speaker 4: Writing this memoir, did you have any idea that it

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Speaker 4: would end up on the New York Times Bestselling This?

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Speaker 2: I never had a doubt. I never had a doubt.

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Speaker 2: And the reason I never had a doubt was because

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Speaker 2: you don't have a lot of transparency in things in

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Speaker 2: this days. You have somebody write, have a book out,

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Speaker 2: or whatever, but it don't be the raw of them.

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Speaker 1: It don't be. It don't be coming from.

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Speaker 2: An aspect of I'm gonna just tell the truth about

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Speaker 2: what I got going on, whether you like it or not.

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Speaker 2: Because everything is perfect. My life ain't person. Your life

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Speaker 2: ain't perfect. Life ain't perfect.

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Speaker 1: Correct.

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Speaker 2: So I was like, you know, I always felt that

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Speaker 2: it wasn't just about the book. Is the work that

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Speaker 2: come after the book come out is to go in

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Speaker 2: to all the shout out to all all listen, shout

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Speaker 2: out to all the black bookstores out there. It was

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Speaker 2: a man, let me tell you something, Shannon, When I

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Speaker 2: tell you they had my back, you know, rever it

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Speaker 2: was a ball Win and Co. In New Orleans where

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Speaker 2: it was an uncle, Bobby's and philadelf your Malik Books

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Speaker 2: in La Mahogany Books in DC. The list goes on

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Speaker 2: and on Kendrickson down in Houston. I think we forgot

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Speaker 2: about that. A lot of times, we forget about reading.

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Speaker 2: But it's a lot of strong black bookstores out there

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Speaker 2: that really helped it.

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Speaker 1: So I want to shout out to them.

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Speaker 2: Support your local black bookstores because they supported me in

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Speaker 2: a major way.

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Speaker 1: You mentioned earlier.

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Speaker 4: It says a lot of our life is lost loss, loss,

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Speaker 4: and only in the song all we do is win,

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Speaker 4: win win.

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Speaker 5: Is that true?

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Speaker 1: Only in a song that's fake?

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Speaker 4: Yeah, but you have to and so is that what

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Speaker 4: you wanted your story to? You think that's why your

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Speaker 4: story resonates because of what you've gone through. And a

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Speaker 4: lot of other people have gone through similar things. Maybe

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Speaker 4: they didn't go to prison, but they've suffered a lot

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Speaker 4: of losses, but somehow found a way to turn it

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Speaker 4: around and get some wins.

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Speaker 2: And is that and it's the connection of that everything everything,

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Speaker 2: Like you might ain't see the small the upbringing of

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Speaker 2: the losses, But since I came on from prison, I

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Speaker 2: showed you thirty seven years old, every thirty seven year

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Speaker 2: old man get out of prison in my grandma middle room.

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Speaker 2: I make videos out nanny middle room. You know what

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Speaker 2: I'm saying. So it was like and the only reason

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Speaker 2: I could. I could make parole in nanny middle room.

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Speaker 2: Rest in peace to my aunt Ruby. That was my baby.

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Speaker 2: She she had a heart attaxt.

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Speaker 5: She died in that room.

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Speaker 2: So I was able to make parole there. And and

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Speaker 2: I showed you my videos. I wasn't perfect. I showed

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Speaker 2: you living in the nanny house. I showed you running

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Speaker 2: down the streets. I showed you on the subway to bus.

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Speaker 2: You've seen me just most of it wasn't all perfect.

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Speaker 1: But it was me.

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Speaker 4: There were a lot of rappers that gone serve time.

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Speaker 4: Why do you think that's such a common thing in

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Speaker 4: the rap industry?

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Speaker 2: In our community, rap has always been an expression of

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Speaker 2: the environment. It a lot of time. Rat was escape

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Speaker 2: for us growing up. You know, it changed a lot

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Speaker 2: growing up. It was a you know, personal expression. It

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Speaker 2: was a documenting of the environment that we come from.

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Speaker 2: A lot of people were storytellers of what they seen.

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Speaker 2: We didn't we we didn't really do this. You know,

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Speaker 2: Nis never did what he's taught. But he talked about

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Speaker 2: a lot of people ain't do this, and you could

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Speaker 2: see I was Cube was smart, was smart. These dudes

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Speaker 2: were smart, but they just talked about I think a rap.

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Speaker 2: It became a challenging sport, a violent, challenging sports to

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Speaker 2: the point of whereas dope, if I say something, oh yeah,

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Speaker 2: you really that I'm a Challenge'm gonna see if you

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Speaker 2: really can be I'm gonna see, Oh man, we gotta

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Speaker 2: die about this shit. So that's what came about. And

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Speaker 2: I think a lot of times it's a lot of

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Speaker 2: aggression that come with it. And sometimes we speak our

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Speaker 2: own we speak our own fate, and you know, and

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Speaker 2: some people talk about dying like it's cool, like on

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Speaker 2: an aspect of like when I die, you know, to

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Speaker 2: make sure you're so you know, power the tonguees powering

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Speaker 2: the tongue and we got to live out the rap sometime.

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Speaker 5: Do you feel like rap glorifies prison?

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Speaker 1: You know what's crazy? It don't glorify a prison.

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Speaker 2: I'm not gonna say it all the way because it

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Speaker 2: definitely it definitely could teach you how to get the prison.

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Speaker 1: It's definitely a directory, you.

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Speaker 5: Know what I mean.

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Speaker 1: It's definitely a directory.

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Speaker 2: It's a math, it's a how to guys, it's a map, right,

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Speaker 2: But it don't glorify it because most people that rap

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Speaker 2: about it never been to prison. These dudes never been

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Speaker 2: to prison, So it's like, I ain't gonna say glory,

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Speaker 2: but it definitely direct you to itself.

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Speaker 5: But why do you think that guys have learned?

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Speaker 4: Because you've seen guys that have gone there learn from

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Speaker 4: their mistakes and not try to go back. But you

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Speaker 4: see these young guys as you mentioned, they try to

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Speaker 4: be like and they talk about things they don't know

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Speaker 4: anything about, and they feel like they need to do

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Speaker 4: something in order to get that for real that cachet, Like,

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Speaker 4: I'm really about this life.

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Speaker 2: You know what it is. I believe that when you young,

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Speaker 2: you was young, I was young. You don't believe nothing

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Speaker 2: at anybody older tell you because you think they disconnected

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Speaker 2: from the reality of life as it is now, not

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Speaker 2: knowing it was once a reality of life that they

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Speaker 2: was living in themselves when they was younger.

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Speaker 1: So they're just trying to share. You know.

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Speaker 2: If you tell me, man, don't go down that block

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Speaker 2: as a hole right there in the ground, Like, man,

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Speaker 2: I get around that hole. So it's hard sometimes when

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Speaker 2: you're young because we did the same thing. Yes, we

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Speaker 2: just didn't do it to the level of maybe violence

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Speaker 2: or stupidity that some people do it today. But I

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Speaker 2: just think it's hard for people to hear it and

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Speaker 2: they think it's not going to be me. Yeah, Wallow

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Speaker 2: you did twenty but oh gee, that ain't gonna be me.

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Speaker 2: I'm smarter than that.

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Speaker 1: What you're gonna do? Right, you know what I mean?

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Speaker 2: So until they get there, and then I'm now I'm

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Speaker 2: talking to them on their phone because the uncle called me, yo,

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Speaker 2: carwallow Man, you was right. Oh so it took you

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Speaker 2: to get thirty years for you to be right. You

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Speaker 2: still you still got it. You still got you.

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Speaker 4: Could Why you couldn't learn from wallow experience? Why did

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Speaker 4: you have to go experience it for yourself? He already

247
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Speaker 4: did it. He already told you the path that you

248
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Speaker 4: was traveling down, where was gonna land you?

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Speaker 2: But you ain't want to hear that. M And you

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Speaker 2: got to think about this. The street game is a game.

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Speaker 2: It's a game.

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Speaker 1: Okay. If you play Monopoly, how many people can win?

253
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Speaker 1: Probably one?

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Speaker 2: If you if you become an athlete of a game,

255
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Speaker 2: how many y'all really gonna go to the NFL. How

256
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Speaker 2: many y'all really gonna go to the NBA? How many y'all?

257
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Speaker 2: Do you know how many people play basketball America? And

258
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Speaker 2: how many people is in the league. It's not a lot.

259
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Speaker 2: How many people's in football, it's not a lot. How

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Speaker 2: many people? So you gotta think about this. It's a

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Speaker 2: game that majority of the people lose. And the reality is,

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Speaker 2: like I always tell people, this is me from ys

263
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Speaker 2: being in prison. You show me ten dudes in a gang,

264
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Speaker 2: or you show me ten dudes that's from a corner.

265
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Speaker 2: You show me ten dudes, I'm gonna ShW you seven

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Speaker 2: dudes is gonna tell on them anyway. So the mask

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Speaker 2: don't mean nothing, None of this. All this stuff is cat.

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Speaker 2: Everything that we thought it was was cat because we

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Speaker 2: live in a world where everybody is so they choosing

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Speaker 2: them first. Do you think little Bobby is gonna go

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Speaker 2: to jail when they raised to give him fifteen twenty

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Speaker 2: whatever and he never been to jail before?

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Speaker 1: You think he leave me Keisha with that nice little sexy,

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Speaker 1: the beautiful body.

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Speaker 2: You think he's leaving her and his mind gonna come

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Speaker 2: in at interrogation room, Bobby, you better tell what they've done.

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Speaker 2: We see it all the time, but we think my

278
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Speaker 2: homies ain't gonna tell you. Your homi's gonna tell on you.

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Speaker 2: They gonna tell.

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Speaker 4: Do you think like what about you know these to

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Speaker 4: have this show? I think it was called Scared Straight.

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Speaker 1: Yeah, that was my show. You know what I'm saying.

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Speaker 4: It's like, Okay, we're gonna take you because we see

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Speaker 4: where you guys arehead.

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Speaker 5: And I mean a lot of you guys are in.

286
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Speaker 4: Alternative schools or you in juvie, and so we're gonna

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Speaker 4: show you where you're headed. This is the this is

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Speaker 4: the recipe that you're cooking up right now. It's gonna

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Speaker 4: lead to this perfect dish right here. So we're gonna

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Speaker 4: give you an opportunity to see where you don't want

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Speaker 4: to be. Do you think they think it's cool to

292
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Speaker 4: be in prison? You said a lot of these guys

293
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Speaker 4: that rap ubi it ain't ever been there.

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Speaker 1: No, you know what's crazy.

295
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Speaker 2: I'm not even gonna hold you, and and I'm gonna

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Speaker 2: just talk about me growing up. Me, growing up, I

297
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Speaker 2: seen some vicious Do you remember Blood and Blood Out?

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Speaker 2: You remember the Penitentiary movie? I've seen some vicious movies.

299
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Speaker 2: I seen it on on a TV's and all that stuff.

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Speaker 2: But I thought I was smart enough. I don't think

301
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Speaker 2: a lot of people think they're gonna make it there, right,

302
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Speaker 2: So until you make it there, you're like me. I

303
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Speaker 2: get there and I'm like, I get to prison, and

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Speaker 2: you know that when that big gate closed behind me

305
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Speaker 2: and I'm on that bus, I'm praying that every guy

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Speaker 2: that I could think of, like, please help me. Please,

307
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Speaker 2: please don't let these people take me. They don't take

308
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Speaker 2: my innosce.

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Speaker 1: Please.

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Speaker 2: I'm scared to death because you know I seen, you

311
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Speaker 2: know when I walked through the hallway. First after they

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Speaker 2: tell me, as I get out the shower, dudell them,

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Speaker 2: wash it up. Shower like a minute, get about it

314
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Speaker 2: and wash them balls, get their crabs and lights up

315
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Speaker 2: off of you, get up, throw your stuff or you

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Speaker 2: get your little box a ladies say in case of emergency,

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Speaker 2: where you want your body sent.

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Speaker 1: I'm like, what type of shit? I didn't know? Whoa

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Speaker 1: whoa whoa. I thought I just had to do some time.

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Speaker 1: I ain't no die.

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Speaker 2: I'm a juvenile that just committed adult crime and they

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Speaker 2: certifined me as adult.

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Speaker 1: Well, why we gotta die, Like, what's going on? Why?

324
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Speaker 2: Why I gotta die? Please don't let like, could you

325
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Speaker 2: call my mom and let me get out? She peeped

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Speaker 2: my she peeped the fear in my eyes, and she

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Speaker 2: said she reworded the no baby like in case of it,

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Speaker 2: she said baby to me too, so she let she

329
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Speaker 2: she's peeped, And I'm really a keyp. She like, in

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Speaker 2: case of anything happened, who do you want us to call?

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Speaker 2: Like emerging you help them up? And then I grabbed

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Speaker 2: that box. I went in that hallway, greatest for a prison.

333
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Speaker 2: I seen the biggest black man I ever seen it.

334
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Speaker 2: He'll make you look like a midget.

335
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Speaker 1: You're so big.

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Speaker 2: It was like he was lifting weights in places I

337
00:14:01,800 --> 00:14:03,280
Speaker 2: didn't know you could lift weights. He was so big

338
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Speaker 2: coming out the joint with the taints I want And

339
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Speaker 2: when I seen him, it's like he coming. I look

340
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Speaker 2: down at the ground, like, oh my god, he's gonna

341
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Speaker 2: get me.

342
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Speaker 1: Cause I'm not.

343
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Speaker 2: I'm not one of these dudes out here that's talking

344
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Speaker 2: like I thought my ass was on the line. When

345
00:14:16,480 --> 00:14:19,880
Speaker 2: I went to prison, I was scared. I'm not. I'm

346
00:14:19,920 --> 00:14:21,600
Speaker 2: not telling you like I was tough all that tough

347
00:14:21,600 --> 00:14:23,600
Speaker 2: shit that I threw. I knew and I thought I

348
00:14:23,800 --> 00:14:25,720
Speaker 2: was on the street. That shit went out the way

349
00:14:26,120 --> 00:14:28,640
Speaker 2: when I got to the penitentiary because I'm like, somebody

350
00:14:28,720 --> 00:14:30,720
Speaker 2: gonna get I always thought that somebody was gonna get me.

351
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Speaker 2: And then now you start, you realize that you're not

352
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Speaker 2: doing days, You're doing years, you doing decades, or it

353
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Speaker 2: get real.

354
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Speaker 1: Ooh that shit get real? Mm mm hmm.

355
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Speaker 4: But is it the llure that got you into it?

356
00:14:45,640 --> 00:14:48,680
Speaker 4: Was it the allure of fast money quick money? Was

357
00:14:48,720 --> 00:14:50,680
Speaker 4: it a lifestyle that you wanted to have that you

358
00:14:50,720 --> 00:14:54,240
Speaker 4: weren't willing to go save work a fast food job,

359
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Speaker 4: or it worked your way up?

360
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Speaker 5: What was it about that life that attracted Wallow to it?

361
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Speaker 2: Because when I grew up, I realized quick that America

362
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Speaker 2: respect the successful criminal. So when I'm sitting on the

363
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Speaker 2: steps Sharton, and I see Mike pull up with the bench,

364
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Speaker 2: the gold chain on, the music blasting, and when he

365
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Speaker 2: come up to get the most beautiful he pulling up

366
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Speaker 2: in his bench to get the most beautifulest girl in

367
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Speaker 2: the neighborhood. She's the most beautifulest girl in the neighborhood.

368
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Speaker 2: When he pulled up, I noticed that I ain't just noticing.

369
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Speaker 2: I ain't watching him. I'm watching miss jacksonis Brown is green?

370
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Speaker 2: You know what they saying to him, Hey baby, I'm like,

371
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Speaker 2: oh shit. And then as the girl get in the car,

372
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Speaker 2: they all speaking to hey man. But when I see

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Speaker 2: mister James come home from work and he walking down

374
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Speaker 2: the street, he's a plumber, he all dirty. Don't nobody

375
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Speaker 2: speak to him, Miss Brown is Jackson, they don't speak

376
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Speaker 2: to him. This in the eighties. It's showtime, baby, I'm

377
00:15:53,280 --> 00:15:55,320
Speaker 2: talking about. This is I'm talking about. I didn't see

378
00:15:55,360 --> 00:15:57,520
Speaker 2: mister James name on the Marquie. I seen the dude

379
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Speaker 2: with the Ben's name on the marque the lights and shining,

380
00:16:00,000 --> 00:16:02,200
Speaker 2: I'm talking about. This is prime time baby. He got

381
00:16:02,200 --> 00:16:04,480
Speaker 2: the chain on the Piggy ring, the Rolex, watch on

382
00:16:04,760 --> 00:16:07,520
Speaker 2: the music blasting ice team, howld Roller coming out of

383
00:16:07,560 --> 00:16:10,200
Speaker 2: the bench. This shit is movie shit. I'm like, I

384
00:16:10,240 --> 00:16:13,080
Speaker 2: got to be him. He's a superhero now, mister James.

385
00:16:13,200 --> 00:16:14,880
Speaker 5: Yeah, they speak to him. They look down on me.

386
00:16:15,000 --> 00:16:16,280
Speaker 1: They look down on mister James.

387
00:16:16,360 --> 00:16:19,040
Speaker 2: Mister James, he's a hard working man in the ghettos

388
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Speaker 2: of America.

389
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Speaker 1: Black man, I said, I got to be him. I

390
00:16:23,240 --> 00:16:23,960
Speaker 1: got to be him.

391
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Speaker 4: You went viral when you broke in the tears. Tell

392
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Speaker 4: a little Dirk not to retaliate in King Bard's death.

393
00:16:30,280 --> 00:16:34,800
Speaker 2: You know, it was so emotional because Dirk, he said,

394
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Speaker 2: I need you to come here, right, he said, we

395
00:16:38,200 --> 00:16:39,640
Speaker 2: could do it in Miami, whatever, but I need you

396
00:16:39,680 --> 00:16:40,920
Speaker 2: to come in because I need you to talk to

397
00:16:40,960 --> 00:16:43,240
Speaker 2: these That's what he told me. He said, I need

398
00:16:43,320 --> 00:16:43,560
Speaker 2: you to.

399
00:16:43,520 --> 00:16:43,960
Speaker 1: Talk to him.

400
00:16:43,960 --> 00:16:46,040
Speaker 2: While Lord, I need you to talk to him. I said,

401
00:16:46,040 --> 00:16:49,400
Speaker 2: all right, I got him. And when I get there,

402
00:16:51,200 --> 00:16:52,440
Speaker 2: I didn't know what was gonna be that many. It

403
00:16:52,440 --> 00:16:53,800
Speaker 2: was like a hundred of them were in the basement

404
00:16:53,840 --> 00:16:56,080
Speaker 2: in Chicago. It's a hundred of them and the nigga

405
00:16:56,200 --> 00:16:57,200
Speaker 2: they ready to ride.

406
00:16:57,480 --> 00:16:59,160
Speaker 1: Yeah. No, they just was there for you know, okay,

407
00:16:59,160 --> 00:17:00,960
Speaker 1: they want to hear what you want. No, they wasn't.

408
00:17:01,000 --> 00:17:02,600
Speaker 1: It wasn't even that. They didn't even know why they

409
00:17:02,680 --> 00:17:02,880
Speaker 1: was there.

410
00:17:02,920 --> 00:17:03,080
Speaker 5: Dirk.

411
00:17:03,080 --> 00:17:04,639
Speaker 2: It's like, we're gonna do it in the hood. I

412
00:17:04,720 --> 00:17:07,040
Speaker 2: want you to higher at them. So I'm like, I

413
00:17:07,080 --> 00:17:10,080
Speaker 2: got you. When I got there, I'm like, he like, man, listen,

414
00:17:10,280 --> 00:17:12,040
Speaker 2: I need you to holler at him. It just so

415
00:17:12,160 --> 00:17:16,040
Speaker 2: happened that when I'm talking to him. I understand because

416
00:17:16,040 --> 00:17:17,959
Speaker 2: I'm talking to a couple. I'm on the side, and

417
00:17:18,000 --> 00:17:20,639
Speaker 2: I understand that nothing is more important than the ghetto

418
00:17:20,640 --> 00:17:23,639
Speaker 2: than Revenge's revenge is king it yes closest thing to

419
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Speaker 2: God because the black man is willing to die about

420
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Speaker 2: his ego.

421
00:17:28,320 --> 00:17:29,399
Speaker 1: The ego killed more.

422
00:17:29,280 --> 00:17:32,000
Speaker 2: Black men than any other disease, and nothing killed black

423
00:17:32,040 --> 00:17:35,200
Speaker 2: men more than the ego. That ego of you hit

424
00:17:35,240 --> 00:17:37,080
Speaker 2: me shaying and people saw it. I can't let you go.

425
00:17:37,200 --> 00:17:39,160
Speaker 2: You got to die about this shit. And my mama

426
00:17:39,240 --> 00:17:40,800
Speaker 2: raised me, so I grew up soft. I ain't had

427
00:17:40,840 --> 00:17:44,159
Speaker 2: no structure of no father there, so I'm just emotional.

428
00:17:44,640 --> 00:17:47,720
Speaker 2: So when I'm in there, I'm telling them I had to.

429
00:17:48,440 --> 00:17:50,199
Speaker 2: It was emotional for me because I'm letting them know

430
00:17:51,040 --> 00:17:54,639
Speaker 2: the man that killed my brother, I forgave him.

431
00:17:54,800 --> 00:17:56,520
Speaker 1: Am i Ma calvit, Amma pump.

432
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Speaker 2: I don't know what that shit mean, but I knew

433
00:17:59,000 --> 00:18:01,200
Speaker 2: that forgiving him mean, and I was willing to live

434
00:18:01,240 --> 00:18:03,880
Speaker 2: for my brother. In an environment where we celebrate dying

435
00:18:03,920 --> 00:18:06,680
Speaker 2: for somebody, I said, no, I'm gonna live for my brother,

436
00:18:06,920 --> 00:18:10,440
Speaker 2: my grandma, my brother, kids, my mama. I'm gonna live

437
00:18:10,480 --> 00:18:13,479
Speaker 2: for them because don't nobody talk about that. But I

438
00:18:13,600 --> 00:18:16,280
Speaker 2: know that I'm gonna just be straight up. I know

439
00:18:16,440 --> 00:18:19,719
Speaker 2: that I'm not built to die right now because I

440
00:18:19,760 --> 00:18:21,199
Speaker 2: know it's more things that they gotta do.

441
00:18:21,520 --> 00:18:24,119
Speaker 1: And I know I got a responsibility that was my

442
00:18:24,320 --> 00:18:26,240
Speaker 1: older brother. You the know what I'm saying. So it's

443
00:18:26,280 --> 00:18:27,520
Speaker 1: like I gotta step up.

444
00:18:27,560 --> 00:18:30,360
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445
00:18:30,400 --> 00:18:32,960
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446
00:18:33,200 --> 00:18:34,480
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447
00:18:34,520 --> 00:18:37,560
Speaker 2: Ego and leave his babies, leave his mama, you know,

448
00:18:38,119 --> 00:18:41,200
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449
00:18:41,200 --> 00:18:42,879
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450
00:18:42,920 --> 00:18:44,800
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Speaker 4: You mentioned that you had to forgive your brother's killer.

484
00:20:23,920 --> 00:20:26,160
Speaker 4: How long did it take you? Because they say forgiveness

485
00:20:26,280 --> 00:20:28,840
Speaker 4: is not for the person that wronged an individual. The

486
00:20:28,880 --> 00:20:30,800
Speaker 4: forgiveness is for the person that's been wrong.

487
00:20:32,800 --> 00:20:40,600
Speaker 2: Maybe came to see me. So my niece, she come

488
00:20:40,680 --> 00:20:42,960
Speaker 2: to see me the weekend that dad get killed.

489
00:20:43,040 --> 00:20:45,520
Speaker 1: This the first time I meet this little I'm telling

490
00:20:45,560 --> 00:20:46,160
Speaker 1: her she was like.

491
00:20:48,680 --> 00:20:51,480
Speaker 2: Five four five. She was like probably four or five,

492
00:20:51,520 --> 00:20:54,280
Speaker 2: but she was like fifty. So when she came in,

493
00:20:54,400 --> 00:20:56,280
Speaker 2: she went around and visited. When she jumped on my lap,

494
00:20:56,440 --> 00:20:59,000
Speaker 2: she said, oh, will you come home. You're not leaving,

495
00:20:59,080 --> 00:21:02,480
Speaker 2: You're not coming back. I'm like, no, I'm not coming back.

496
00:21:02,560 --> 00:21:04,119
Speaker 2: She said, I need you to take me here. She

497
00:21:04,240 --> 00:21:07,400
Speaker 2: telling me all this stuff, and my nephew there too.

498
00:21:07,440 --> 00:21:12,280
Speaker 2: I'm just talking to him, and I'm like, damn, somebody

499
00:21:12,320 --> 00:21:16,359
Speaker 2: finally count on me. Somebody looking at me in the

500
00:21:16,400 --> 00:21:18,600
Speaker 2: way I never had. Nobody looked at me. You see

501
00:21:18,600 --> 00:21:20,520
Speaker 2: what I'm saying? In that way? My little brother. I

502
00:21:20,600 --> 00:21:22,520
Speaker 2: was always in the penitentiary. So my little brother July,

503
00:21:22,720 --> 00:21:25,119
Speaker 2: we really didn't have had the time. So I'm like, damn,

504
00:21:25,400 --> 00:21:28,040
Speaker 2: this little person looking at me like that. She putting

505
00:21:28,040 --> 00:21:29,520
Speaker 2: a lot of power with a lot of energy on me.

506
00:21:30,600 --> 00:21:34,120
Speaker 2: And so I already had it in my mind because

507
00:21:34,200 --> 00:21:37,639
Speaker 2: I'm gonna just tell you. I'm gonna just tell you something, Shannon.

508
00:21:37,720 --> 00:21:39,760
Speaker 2: I'm not built like that to go kill no black man.

509
00:21:39,920 --> 00:21:42,400
Speaker 2: I'm not built like that. I'm not designed like that.

510
00:21:42,680 --> 00:21:45,440
Speaker 2: I'm not tough like that. I'm not ruthless like that.

511
00:21:45,760 --> 00:21:48,199
Speaker 2: I'm not heartless like that.

512
00:21:48,200 --> 00:21:49,040
Speaker 1: That's just not me.

513
00:21:49,960 --> 00:21:52,800
Speaker 2: I and my worst fearing the history of life. I

514
00:21:52,840 --> 00:21:54,920
Speaker 2: don't give a how I die. I don't care what happened.

515
00:21:55,400 --> 00:21:59,560
Speaker 2: But if a black man killed me, you gonna hear

516
00:21:59,600 --> 00:22:02,600
Speaker 2: my screen into life, and for everybody, you wanna hear

517
00:22:02,600 --> 00:22:04,720
Speaker 2: my pain, You gonna hear me, You gonna you wanna

518
00:22:04,880 --> 00:22:07,480
Speaker 2: my tears is gonna flood the ghettos of America.

519
00:22:07,880 --> 00:22:10,760
Speaker 1: I don't care about nothing else, but don't let me

520
00:22:10,840 --> 00:22:14,280
Speaker 1: go out like that. So I said to myself, I

521
00:22:14,280 --> 00:22:16,040
Speaker 1: ain't built like that.

522
00:22:17,359 --> 00:22:19,399
Speaker 2: Why I want you there? Because I don't know. Listen,

523
00:22:20,240 --> 00:22:23,600
Speaker 2: I don't know what happened that night, why it happened.

524
00:22:24,119 --> 00:22:26,720
Speaker 2: Only thing I know is my brother got shot. He

525
00:22:26,800 --> 00:22:27,880
Speaker 2: ran to my grandma house.

526
00:22:27,880 --> 00:22:31,120
Speaker 1: She opened the door. He died of the arms.

527
00:22:37,720 --> 00:22:39,680
Speaker 7: I ain't built like that, to see nobody else crawled

528
00:22:39,760 --> 00:22:42,840
Speaker 7: like that. I ain't built like that. I ain't got

529
00:22:42,960 --> 00:22:46,080
Speaker 7: like that, Shannon. I'm just now, I ain't designed like that.

530
00:22:47,400 --> 00:22:49,040
Speaker 7: Just because you're hurting Andy, I don't want to hurt

531
00:22:49,080 --> 00:22:51,840
Speaker 7: your grandma. For what if I hurt your grandma? I

532
00:22:51,880 --> 00:22:52,920
Speaker 7: want this shit won't stop.

533
00:22:53,520 --> 00:22:54,600
Speaker 1: It's a continuous cycle.

534
00:22:55,400 --> 00:22:57,840
Speaker 4: You said that by not retaliating, it gave you the

535
00:22:57,880 --> 00:23:00,399
Speaker 4: freedom to spend time with your family.

536
00:23:03,920 --> 00:23:05,760
Speaker 2: When I got out of jail, right, I ain't have

537
00:23:05,840 --> 00:23:09,160
Speaker 2: a lot, but I had everything because I remember something

538
00:23:10,320 --> 00:23:13,720
Speaker 2: back in the day in the ghetto, we ain't had nothing.

539
00:23:13,600 --> 00:23:17,040
Speaker 1: But we had each other, so we had everything. So

540
00:23:17,080 --> 00:23:19,760
Speaker 1: I'm like, damn. She I told her I was gonna

541
00:23:19,760 --> 00:23:21,719
Speaker 1: take it to these places that I ain't even know.

542
00:23:21,960 --> 00:23:23,840
Speaker 2: I ain't even know. I ain't even know I had to.

543
00:23:23,880 --> 00:23:25,080
Speaker 2: I ain't even know I had to take it to

544
00:23:25,160 --> 00:23:27,159
Speaker 2: him because I ain't know these places. I just was

545
00:23:27,160 --> 00:23:29,399
Speaker 2: telling her, I'm in jail, you gonna take me here.

546
00:23:29,440 --> 00:23:31,440
Speaker 1: Yeah, I know that. I'm just listening to on the phone.

547
00:23:31,440 --> 00:23:31,720
Speaker 1: I got you.

548
00:23:31,720 --> 00:23:33,399
Speaker 2: I'm gonna take you there. So when I get there,

549
00:23:33,440 --> 00:23:36,159
Speaker 2: I'm like, you ain't telling me this shit costs all

550
00:23:36,160 --> 00:23:36,560
Speaker 2: this money?

551
00:23:36,600 --> 00:23:40,160
Speaker 1: You know? You know I don't wanna bunch. I ain't

552
00:23:40,200 --> 00:23:42,000
Speaker 1: know we it said five below. I go in out.

553
00:23:42,000 --> 00:23:45,400
Speaker 1: I spent fifty dollars. Goddamn, they said five below.

554
00:23:45,400 --> 00:23:46,760
Speaker 2: I'm thinking I'm gonna get a bunch of stuff for

555
00:23:46,800 --> 00:23:49,240
Speaker 2: five dollars, right, So she got me in there, Mom,

556
00:23:49,320 --> 00:23:51,879
Speaker 2: don't be buying all. I'm like, I got to I gotta.

557
00:23:52,640 --> 00:23:54,280
Speaker 2: I just wanted to show up, and not just finance that.

558
00:23:54,320 --> 00:23:55,840
Speaker 2: I want to show up mentally, emotions. I want to

559
00:23:55,880 --> 00:23:57,960
Speaker 2: show up for them. And that was my whole thing.

560
00:23:58,040 --> 00:24:01,760
Speaker 2: So it was like, dang, that was all it was about,

561
00:24:01,840 --> 00:24:03,879
Speaker 2: was living for them and and and being able to

562
00:24:03,880 --> 00:24:06,359
Speaker 2: see them, them to see me, for me to be

563
00:24:06,400 --> 00:24:08,520
Speaker 2: an example to my niece and nephew and them, and

564
00:24:08,560 --> 00:24:10,240
Speaker 2: even for my grandma, like, boy, you you could do

565
00:24:10,280 --> 00:24:12,520
Speaker 2: something with yourself, cause I wanted to prove nain'ty right.

566
00:24:13,600 --> 00:24:18,280
Speaker 2: She always said you special? But I'm like special?

567
00:24:18,320 --> 00:24:20,160
Speaker 1: What you mean? Why why would I be special?

568
00:24:21,040 --> 00:24:23,720
Speaker 2: I'm thinking she crazy telling me I'm special. I live

569
00:24:23,720 --> 00:24:25,879
Speaker 2: in the ghetto. I didn't know you could be special

570
00:24:25,920 --> 00:24:26,679
Speaker 2: coming from the ghetto.

571
00:24:27,000 --> 00:24:32,040
Speaker 4: Dirk said, this mofo really dropping tears for this issue.

572
00:24:32,720 --> 00:24:34,560
Speaker 4: Do you feel like you heard what you were saying?

573
00:24:34,600 --> 00:24:38,240
Speaker 4: Do you feel like the guy not only did they listen,

574
00:24:38,840 --> 00:24:40,400
Speaker 4: because a lot of times people listened to.

575
00:24:40,359 --> 00:24:46,040
Speaker 5: Respond, but did they listen to understand what you would say?

576
00:24:46,160 --> 00:24:48,760
Speaker 2: I hollered at a lot of the math was someone

577
00:24:48,800 --> 00:24:52,399
Speaker 2: would call me. It's not about them listening. It's about conditioning.

578
00:24:52,480 --> 00:24:55,840
Speaker 2: It's about environmental You could listen to everything that I say,

579
00:24:56,320 --> 00:24:59,199
Speaker 2: but a lot of time, as I'm still growing, I

580
00:24:59,200 --> 00:25:01,199
Speaker 2: don't have the res is to remove you from the

581
00:25:01,240 --> 00:25:04,199
Speaker 2: danger that you're up against every day. A lot of

582
00:25:04,240 --> 00:25:07,000
Speaker 2: things these young brothers they do here. They smart, A

583
00:25:07,040 --> 00:25:11,880
Speaker 2: lot of them are smart. But environment, their environment don't

584
00:25:11,920 --> 00:25:15,840
Speaker 2: allow them to grow because I can't move out of

585
00:25:15,880 --> 00:25:18,800
Speaker 2: this environment right here. And I know them dudes down

586
00:25:18,800 --> 00:25:21,480
Speaker 2: them block, they want to kill me. I gotta protect myself.

587
00:25:21,520 --> 00:25:23,639
Speaker 2: I want to kill So it's deep. We tell these

588
00:25:23,720 --> 00:25:26,159
Speaker 2: kids a lot of things, and all we do is

589
00:25:26,200 --> 00:25:30,439
Speaker 2: criticize young black male every way possible. We criticize them

590
00:25:30,440 --> 00:25:32,600
Speaker 2: as much as possible, but we don't. We don't bring

591
00:25:32,640 --> 00:25:33,480
Speaker 2: no resources.

592
00:25:33,760 --> 00:25:34,199
Speaker 1: You know what I mean?

593
00:25:34,240 --> 00:25:36,840
Speaker 2: People make money off of just criticizing us and talking

594
00:25:36,880 --> 00:25:39,359
Speaker 2: down on not just us as black people, but they

595
00:25:39,359 --> 00:25:42,000
Speaker 2: don't got no Okay, you criticize us. You got all

596
00:25:42,080 --> 00:25:45,320
Speaker 2: these these gigantic platforms. Were we doing this cool shann it?

597
00:25:45,320 --> 00:25:48,520
Speaker 2: But they got huge media platforms where they just want

598
00:25:48,560 --> 00:25:51,000
Speaker 2: to tear the people down in the black community. But

599
00:25:51,000 --> 00:25:52,640
Speaker 2: they ain't coming up with no solution and they ain't

600
00:25:52,640 --> 00:25:55,199
Speaker 2: bringing no funding. So I could tell these young brothers this,

601
00:25:55,200 --> 00:25:56,679
Speaker 2: that and the third, but they still got to take care.

602
00:25:56,680 --> 00:25:58,480
Speaker 1: They they got to figure out the only way that

603
00:25:58,520 --> 00:25:58,879
Speaker 1: they know.

604
00:25:59,520 --> 00:26:02,320
Speaker 2: And in order to really take somebody to another level,

605
00:26:02,520 --> 00:26:05,879
Speaker 2: you gotta have time, energy, and resources to deprogram them

606
00:26:05,920 --> 00:26:10,200
Speaker 2: so you can reprogram them. The programming was hit. The

607
00:26:11,280 --> 00:26:14,040
Speaker 2: dehumanization of black people by black people were strong.

608
00:26:14,080 --> 00:26:15,400
Speaker 1: This is some shit that we've done.

609
00:26:15,600 --> 00:26:18,480
Speaker 2: It started from when a little boy is young and

610
00:26:18,520 --> 00:26:20,760
Speaker 2: he playing on the swing and he fall he started crying.

611
00:26:20,760 --> 00:26:21,920
Speaker 1: Boy deep tough, don't cry.

612
00:26:22,080 --> 00:26:25,560
Speaker 2: We're taught to ignore and bury our emotions and our

613
00:26:25,600 --> 00:26:26,960
Speaker 2: feelings and our vulnerability.

614
00:26:27,920 --> 00:26:29,399
Speaker 1: That's not cool, that's not tough.

615
00:26:30,119 --> 00:26:33,040
Speaker 2: So that all that stuff right there. It's a real

616
00:26:33,119 --> 00:26:36,120
Speaker 2: big programming that took place by us alone. So how

617
00:26:36,119 --> 00:26:38,160
Speaker 2: do we come up out of that? It's gonna be deep,

618
00:26:38,200 --> 00:26:39,080
Speaker 2: It's gonna take a lot.

619
00:26:39,560 --> 00:26:43,879
Speaker 4: How does one outgrow the environmental aspects to constraints in

620
00:26:43,920 --> 00:26:46,600
Speaker 4: which he or she is brought up in if they're

621
00:26:46,640 --> 00:26:49,080
Speaker 4: not removed from that environment because of fish is only

622
00:26:49,119 --> 00:26:51,840
Speaker 4: gonna get so big if the tank is not conducive

623
00:26:51,840 --> 00:26:53,640
Speaker 4: for it to grow. A tree is only gonna get

624
00:26:53,680 --> 00:26:56,119
Speaker 4: so big if their environment is not conducive. So if

625
00:26:56,160 --> 00:26:57,600
Speaker 4: you just put it, if you put a tree in

626
00:26:57,640 --> 00:26:59,840
Speaker 4: a tough it's only gonna get as big as the

627
00:26:59,840 --> 00:27:02,040
Speaker 4: to allow. Now, if you take that tree out of

628
00:27:02,080 --> 00:27:06,359
Speaker 4: a tub and let it grow in a fifty acre field.

629
00:27:06,040 --> 00:27:09,360
Speaker 5: It can grow, it can flourish. How difficult is it

630
00:27:09,960 --> 00:27:11,160
Speaker 5: to reprogram?

631
00:27:11,160 --> 00:27:14,960
Speaker 4: You say, reprogram so I can program in the right aspect?

632
00:27:15,040 --> 00:27:16,280
Speaker 1: How difficult is it to do that?

633
00:27:16,520 --> 00:27:18,359
Speaker 2: In the history of our community, the people that was

634
00:27:18,400 --> 00:27:21,840
Speaker 2: able to do that, it was multiple, It was multiple,

635
00:27:22,040 --> 00:27:26,119
Speaker 2: It was it was a few, a few. Educational relocation

636
00:27:26,280 --> 00:27:28,280
Speaker 2: is the greatest thing that happened to college.

637
00:27:29,200 --> 00:27:30,399
Speaker 1: See a lot of people talk, oh.

638
00:27:30,240 --> 00:27:33,200
Speaker 2: You need college, We understand that you might come out

639
00:27:33,240 --> 00:27:37,520
Speaker 2: have bills, but college expose you to other cultures. See

640
00:27:37,680 --> 00:27:42,600
Speaker 2: the hood lack exposure to the world, and a lot

641
00:27:42,600 --> 00:27:45,200
Speaker 2: of times you don't. You don't never think about everybody

642
00:27:45,200 --> 00:27:48,360
Speaker 2: that left, every mostly everybody that left. You never really

643
00:27:48,359 --> 00:27:50,240
Speaker 2: see them come back because they see, they meet other

644
00:27:50,320 --> 00:27:52,639
Speaker 2: towns to go there, they get relationships with people, and

645
00:27:52,680 --> 00:27:54,920
Speaker 2: it's just and they go. They go and they see

646
00:27:54,920 --> 00:27:56,600
Speaker 2: the world. They the ones that come back most of

647
00:27:56,600 --> 00:27:58,280
Speaker 2: the time. Them people that go and get the education.

648
00:27:58,320 --> 00:28:00,560
Speaker 2: They're the strongholds of the family, the ones that the

649
00:28:00,560 --> 00:28:03,600
Speaker 2: family count on. Call your uncle, call your aunt.

650
00:28:04,000 --> 00:28:06,600
Speaker 1: She down there. She's a doctor, she's a lawyer. She didn't.

651
00:28:07,040 --> 00:28:11,360
Speaker 2: We gotta start educating ourselves, making sure the kids is educated,

652
00:28:11,520 --> 00:28:13,920
Speaker 2: putting books in the hand over tablets. We got to

653
00:28:13,960 --> 00:28:16,639
Speaker 2: start there, because I'm not gonna say we had to

654
00:28:16,640 --> 00:28:18,480
Speaker 2: point in over return. But some people are just stuck

655
00:28:18,720 --> 00:28:21,120
Speaker 2: and they're using that as a badge of hoarmor. Sometimes

656
00:28:21,119 --> 00:28:24,359
Speaker 2: in our hood, ignorance is a badge of honor. Is

657
00:28:24,359 --> 00:28:27,359
Speaker 2: a cool thing nobody wanted to You know, we can't

658
00:28:27,359 --> 00:28:29,880
Speaker 2: say that about because anytime black people say things about

659
00:28:29,880 --> 00:28:31,680
Speaker 2: black people, they ain't supposed to say that out loud

660
00:28:31,720 --> 00:28:34,840
Speaker 2: or whatever. I don't know how that chicken, but sometimes

661
00:28:34,920 --> 00:28:37,680
Speaker 2: it's a badger outer O. I'm this think about it.

662
00:28:38,800 --> 00:28:43,600
Speaker 2: We put on a pedestal the criminals, American way, the

663
00:28:43,640 --> 00:28:46,640
Speaker 2: American way. At the end of the day, we love

664
00:28:47,600 --> 00:28:51,200
Speaker 2: the successful criminal. We love Tony Soprano, We love Scarface.

665
00:28:51,000 --> 00:28:53,440
Speaker 1: We love Michael Cooleione.

666
00:28:54,440 --> 00:28:59,120
Speaker 2: Just as proof, the judge, the lord of the district attorney,

667
00:28:59,320 --> 00:29:01,200
Speaker 2: the president, all them people.

668
00:29:01,200 --> 00:29:06,040
Speaker 1: They love the movies. They're gonna so the programming is deep.

669
00:29:07,040 --> 00:29:09,440
Speaker 4: How difficult is it to really break a cycle? When

670
00:29:09,840 --> 00:29:12,080
Speaker 4: you know you see father that goes to jail, he

671
00:29:12,200 --> 00:29:14,160
Speaker 4: had brothers that go to jail. And now you see

672
00:29:14,200 --> 00:29:18,000
Speaker 4: a kid that only thing that he knows is disruption corruption.

673
00:29:19,840 --> 00:29:20,960
Speaker 1: How difficult does that wank?

674
00:29:21,360 --> 00:29:25,040
Speaker 2: I'm I'm a product of generational incarceration. My stepfather Hip,

675
00:29:25,720 --> 00:29:28,600
Speaker 2: he was in Dallas Penitentiary in the eighties. Me and

676
00:29:28,640 --> 00:29:32,200
Speaker 2: him were sell mats in Dallas Penitentiary by nineteen ninety eight.

677
00:29:33,000 --> 00:29:35,200
Speaker 2: By two thousand and five, me and my brother Steve

678
00:29:35,360 --> 00:29:37,080
Speaker 2: was sell mats in Dallas Penitentiary.

679
00:29:37,920 --> 00:29:39,520
Speaker 1: And there's a picture of me. It's the side of

680
00:29:39,560 --> 00:29:39,880
Speaker 1: the book.

681
00:29:41,480 --> 00:29:44,040
Speaker 2: Me Hip and Steve on a visit when I was

682
00:29:44,080 --> 00:29:46,560
Speaker 2: a kid, and I want we all wound up being

683
00:29:46,560 --> 00:29:52,640
Speaker 2: in that same prison. Wow, it's a cycle, because prison

684
00:29:52,760 --> 00:29:57,240
Speaker 2: is prison is a You gotta think about this. There's

685
00:29:57,720 --> 00:30:00,760
Speaker 2: the ghettos of America build communities. And when I say

686
00:30:00,760 --> 00:30:04,160
Speaker 2: the ghettos of America build communities, this is what happened.

687
00:30:05,800 --> 00:30:07,959
Speaker 2: As we do so much crime and the inner cities

688
00:30:07,960 --> 00:30:12,080
Speaker 2: of America. There are small towns in America, middle of Pennsylvania,

689
00:30:12,120 --> 00:30:16,640
Speaker 2: middle of Ohio, middle of California, where oh population is up.

690
00:30:17,320 --> 00:30:21,400
Speaker 2: Then one day you just see this landfill. You see

691
00:30:21,400 --> 00:30:24,680
Speaker 2: some construction workers come and then a truck, these these

692
00:30:24,720 --> 00:30:28,440
Speaker 2: eighteen wheelers come a bunch of them, and they started

693
00:30:28,520 --> 00:30:32,880
Speaker 2: putting these new prisons together like legos. Then the gas station,

694
00:30:32,920 --> 00:30:35,600
Speaker 2: they build a gas station. Then the Walmart park up.

695
00:30:36,000 --> 00:30:40,880
Speaker 2: Then a hotel pop up. We building communities. And I'm

696
00:30:40,880 --> 00:30:43,680
Speaker 2: gonna tell you a story deep one. It was his

697
00:30:43,720 --> 00:30:45,400
Speaker 2: guard named Skiv. I used to go back and forth

698
00:30:45,440 --> 00:30:48,760
Speaker 2: with him on the tier because he just I used

699
00:30:48,760 --> 00:30:51,080
Speaker 2: to always speak up because he had go on people

700
00:30:51,160 --> 00:30:52,960
Speaker 2: sales when they in the yard and checking it. You

701
00:30:52,960 --> 00:30:55,000
Speaker 2: ain't post to be nobody. I used to say little stuff.

702
00:30:55,520 --> 00:30:58,360
Speaker 2: So we used to battle. One day he set me down.

703
00:31:01,200 --> 00:31:03,280
Speaker 2: I go to the to the bubble to get some

704
00:31:03,360 --> 00:31:04,800
Speaker 2: legal mail. Cause when you get the legal mail, you

705
00:31:04,800 --> 00:31:07,320
Speaker 2: gotta sign for it. And he said something strong to me,

706
00:31:08,240 --> 00:31:11,760
Speaker 2: and I never forgot this. He said, come here, people's

707
00:31:11,960 --> 00:31:13,479
Speaker 2: that's my last name. I said, what man?

708
00:31:13,520 --> 00:31:14,960
Speaker 1: What you want? Man, I'm just signing for my mail.

709
00:31:15,120 --> 00:31:17,600
Speaker 1: He said. Look. He opened up his shirt and and

710
00:31:17,720 --> 00:31:18,560
Speaker 1: between his shirt and.

711
00:31:18,520 --> 00:31:20,800
Speaker 2: His vests cause they had a stab poof vest. He

712
00:31:20,840 --> 00:31:23,000
Speaker 2: pulled out an envelope. The envelope was fold He opened

713
00:31:23,040 --> 00:31:25,520
Speaker 2: the envelope. It was a picture. He put the picture down, says,

714
00:31:25,560 --> 00:31:27,840
Speaker 2: I'm signing for my whist name. He open legal mail.

715
00:31:28,760 --> 00:31:30,400
Speaker 1: I stopped. When it before I leave, I stopped.

716
00:31:30,440 --> 00:31:34,600
Speaker 2: He said, you in the Homies, man, you in the Homies,

717
00:31:34,720 --> 00:31:38,200
Speaker 2: being sarcast and gives him the word homie. You in

718
00:31:38,240 --> 00:31:40,560
Speaker 2: the Homies took ken in thanks to you and the Homies.

719
00:31:40,560 --> 00:31:42,280
Speaker 1: I'm like. I looked at the picture.

720
00:31:42,760 --> 00:31:44,880
Speaker 2: It was his son standing in front of a big

721
00:31:44,920 --> 00:31:48,400
Speaker 2: house with a pickup truck and a big boat. There say,

722
00:31:48,440 --> 00:31:52,800
Speaker 2: you and the homies got me that m Usually I

723
00:31:52,840 --> 00:31:55,760
Speaker 2: have a verbal little verbal spar winning, but he sh

724
00:31:55,880 --> 00:31:56,840
Speaker 2: he stuck me that day.

725
00:31:56,880 --> 00:31:57,920
Speaker 1: I couldn't. I was wounded.

726
00:31:58,320 --> 00:31:59,880
Speaker 2: So I just walked back to the cell and set

727
00:31:59,920 --> 00:32:04,960
Speaker 2: on the bed. I said, damn, ain't mean. None of

728
00:32:05,000 --> 00:32:08,480
Speaker 2: the homies never bought our mom no house. We never

729
00:32:08,520 --> 00:32:12,600
Speaker 2: sent our kids to college. But you know how many

730
00:32:13,520 --> 00:32:16,400
Speaker 2: kids you not many homes and kids is going to

731
00:32:16,440 --> 00:32:18,520
Speaker 2: college that me and the homies is taking. Me and

732
00:32:18,600 --> 00:32:21,360
Speaker 2: homies doing that, But it ain't going to our community.

733
00:32:21,400 --> 00:32:23,479
Speaker 2: We send we taking care of families, We takeing care

734
00:32:23,480 --> 00:32:27,520
Speaker 2: of generational because in prisons you have with neplicism. You

735
00:32:27,600 --> 00:32:31,959
Speaker 2: got the Wharton. The Wharton brother is a security captain.

736
00:32:33,400 --> 00:32:37,239
Speaker 2: His other brother is the lieutenant. His sister is the

737
00:32:37,240 --> 00:32:39,960
Speaker 2: head of the medical. The other cousin is the head

738
00:32:40,000 --> 00:32:43,640
Speaker 2: of the gymnasium. The other cousin is the activity director.

739
00:32:43,720 --> 00:32:45,600
Speaker 2: The other cousin is the head of the workforce. And

740
00:32:46,480 --> 00:32:49,920
Speaker 2: you walk inside of prison, you see fifteen family members

741
00:32:50,400 --> 00:32:52,960
Speaker 2: that go home every day and fifteen family members that don't.

742
00:32:53,360 --> 00:33:00,440
Speaker 2: That's the prison system in America. So it's deep, is deep,

743
00:33:01,320 --> 00:33:03,440
Speaker 2: and it's gonna take a lot to break that.

744
00:33:05,640 --> 00:33:07,960
Speaker 4: Why is it that a lot of times that you

745
00:33:08,040 --> 00:33:11,080
Speaker 4: see rappers and they rap about that they made.

746
00:33:10,920 --> 00:33:14,760
Speaker 2: Money millions and they still go back to that culture.

747
00:33:14,840 --> 00:33:17,520
Speaker 2: Why can't they let that go? Why can't they escape

748
00:33:17,520 --> 00:33:21,840
Speaker 2: that one? Because in the ghetto, everything is about ego.

749
00:33:22,160 --> 00:33:24,520
Speaker 2: You got to prove to the dudes, the ops or

750
00:33:24,560 --> 00:33:27,080
Speaker 2: whoever they everybody want to prove to the people that

751
00:33:27,120 --> 00:33:29,520
Speaker 2: they are doing better than that, they're still real.

752
00:33:31,000 --> 00:33:32,840
Speaker 1: Give mean you really it's about your mama house. That's

753
00:33:32,880 --> 00:33:33,360
Speaker 1: real enough.

754
00:33:34,040 --> 00:33:36,400
Speaker 2: But it gotta be it got you know, people want

755
00:33:36,440 --> 00:33:39,440
Speaker 2: to prove that. I ain't no chump, I ain't no listen.

756
00:33:39,560 --> 00:33:42,680
Speaker 2: Let me tell you something, man. You just raped some songs, right,

757
00:33:42,800 --> 00:33:44,760
Speaker 2: I'm telling you went in the studio rap some songs.

758
00:33:46,000 --> 00:33:48,720
Speaker 2: You got to publishing money. You got the you know,

759
00:33:48,760 --> 00:33:50,760
Speaker 2: a bunch of money. It depends on how your deal structure.

760
00:33:50,760 --> 00:33:52,280
Speaker 2: You got all that tour money, you got ten to

761
00:33:52,280 --> 00:33:55,680
Speaker 2: fifteen million in the bank. I think it's about time

762
00:33:55,720 --> 00:34:00,680
Speaker 2: to start being a pussy man. I think it's about

763
00:34:00,720 --> 00:34:03,240
Speaker 2: time to start being a pussy. I'm just being real

764
00:34:03,360 --> 00:34:06,360
Speaker 2: because you know, I'm not the one designed and I'm

765
00:34:06,360 --> 00:34:08,319
Speaker 2: not built like that to tell you some bullshit sharing

766
00:34:08,360 --> 00:34:10,800
Speaker 2: it to say be tough. No everybody else telling you

767
00:34:10,880 --> 00:34:12,560
Speaker 2: to be tough. I'm not gonna tell you that. I

768
00:34:12,600 --> 00:34:17,520
Speaker 2: think because all the rich people. I don't think they

769
00:34:17,640 --> 00:34:20,719
Speaker 2: trying to worry about what somebody's saying about them from

770
00:34:20,760 --> 00:34:22,600
Speaker 2: a neighborhood that's still trying to figure out life.

771
00:34:23,560 --> 00:34:27,560
Speaker 1: So I think it's cool to be not be that

772
00:34:27,680 --> 00:34:28,239
Speaker 1: tough no more.

773
00:34:28,280 --> 00:34:31,200
Speaker 4: Man Masterpiece said something last night on our live show.

774
00:34:31,239 --> 00:34:33,399
Speaker 4: He said, sometimes, man, people be trying to get trying

775
00:34:33,400 --> 00:34:34,800
Speaker 4: to get you to trick off your position.

776
00:34:35,400 --> 00:34:37,120
Speaker 1: Like you're in a great position and they you know, no,

777
00:34:37,120 --> 00:34:39,960
Speaker 1: a lot of people file out get you to crash.

778
00:34:39,680 --> 00:34:41,920
Speaker 4: Out cause you said, you told them that, look, you're

779
00:34:41,920 --> 00:34:44,560
Speaker 4: gonna finesh yourselves out of this position, your family, Like

780
00:34:44,640 --> 00:34:46,719
Speaker 4: you got your family in a great situation and you're

781
00:34:46,719 --> 00:34:47,960
Speaker 4: gonna let somebody fineesh.

782
00:34:47,719 --> 00:34:48,120
Speaker 5: You out of it.

783
00:34:48,200 --> 00:34:50,160
Speaker 2: But but what did I tell you early in the interview.

784
00:34:50,280 --> 00:34:52,879
Speaker 2: The ego is the number one killer black man. It's

785
00:34:52,880 --> 00:34:56,680
Speaker 2: the number one finessa out of the position. Like Shannon,

786
00:34:56,719 --> 00:34:59,000
Speaker 2: how many people say some crazy stuff about you. Just

787
00:34:59,040 --> 00:35:01,239
Speaker 2: imagine if you just you know, if you if you

788
00:35:02,320 --> 00:35:05,439
Speaker 2: just reacted to everything a lot of times, it don't

789
00:35:05,480 --> 00:35:07,640
Speaker 2: even be a lot of times it don't even be

790
00:35:07,719 --> 00:35:10,200
Speaker 2: that people don't like you. It be that people can't

791
00:35:10,200 --> 00:35:14,120
Speaker 2: get around you and utilize your resources and utilize you.

792
00:35:14,320 --> 00:35:16,120
Speaker 2: It don't a lot of people you see him. You

793
00:35:16,200 --> 00:35:17,920
Speaker 2: might see somebody say something on a joint. I know

794
00:35:17,920 --> 00:35:20,160
Speaker 2: you got a memory. You be like, they'll see you, Shannon,

795
00:35:20,200 --> 00:35:22,120
Speaker 2: what's up? You'd be like, why you say that stuff

796
00:35:22,120 --> 00:35:22,480
Speaker 2: about me?

797
00:35:22,520 --> 00:35:22,800
Speaker 1: Man?

798
00:35:23,160 --> 00:35:23,239
Speaker 5: No?

799
00:35:23,440 --> 00:35:25,040
Speaker 1: Man, I was just no man.

800
00:35:25,440 --> 00:35:27,160
Speaker 2: A lot of people just be wanting to hug Shannon.

801
00:35:27,640 --> 00:35:29,359
Speaker 2: They just be wanting some love. They just be wanting

802
00:35:29,360 --> 00:35:30,799
Speaker 2: to get embraced, and they don't know how to go

803
00:35:30,840 --> 00:35:34,520
Speaker 2: about that. You utilize the proper channels to say, damn, Shannon,

804
00:35:34,520 --> 00:35:36,399
Speaker 2: I'm trying to do something with you. Man, the time

805
00:35:36,520 --> 00:35:38,160
Speaker 2: right at the time, right? Can I get on your

806
00:35:38,160 --> 00:35:40,200
Speaker 2: show or whatever it may be? People don't know how

807
00:35:40,200 --> 00:35:40,640
Speaker 2: to do that.

808
00:35:40,960 --> 00:35:42,239
Speaker 4: You know what you reached with the sat down with

809
00:35:42,280 --> 00:35:45,200
Speaker 4: Kodak back and you had a conversation with him about

810
00:35:45,200 --> 00:35:45,839
Speaker 4: his drug youth.

811
00:35:45,920 --> 00:35:47,839
Speaker 1: Well, let me ask you a question. How do you determine who?

812
00:35:48,160 --> 00:35:48,399
Speaker 1: I mean?

813
00:35:48,480 --> 00:35:50,360
Speaker 4: If they reach out? You willing to sit down and

814
00:35:50,360 --> 00:35:53,560
Speaker 4: talk to anybody? Chop it up, have convo with anybody

815
00:35:53,600 --> 00:35:55,400
Speaker 4: that reaches out? How do you go about who you

816
00:35:55,440 --> 00:35:58,440
Speaker 4: sit down and talk to? And in part wisdom on oh.

817
00:35:58,320 --> 00:36:01,160
Speaker 2: No, you can feel that shit. You could feel it

818
00:36:01,560 --> 00:36:03,120
Speaker 2: because when you're doing it, you can just feel it.

819
00:36:03,120 --> 00:36:05,520
Speaker 2: You can you know, I still know what's going on.

820
00:36:06,440 --> 00:36:09,000
Speaker 2: You're moving around, you know what's going on. And everybody

821
00:36:09,160 --> 00:36:13,040
Speaker 2: with these artists is sad. Most of the most of

822
00:36:13,080 --> 00:36:17,080
Speaker 2: their teams and managements and pussies. They got a bunch

823
00:36:17,080 --> 00:36:20,600
Speaker 2: of yes men around them. A person's not They care

824
00:36:20,680 --> 00:36:23,560
Speaker 2: more about getting the check off of them than this

825
00:36:23,600 --> 00:36:26,359
Speaker 2: person living. These people don't be giving up about these

826
00:36:26,400 --> 00:36:28,719
Speaker 2: young bloods because they don't come from it, so they

827
00:36:28,719 --> 00:36:29,600
Speaker 2: don't understand it.

828
00:36:29,680 --> 00:36:31,560
Speaker 1: Now, the ones that don't come from it and they're

829
00:36:31,600 --> 00:36:32,680
Speaker 1: afraid of it, cool.

830
00:36:32,440 --> 00:36:34,280
Speaker 2: But if you come from it, it's your duty to

831
00:36:34,320 --> 00:36:37,359
Speaker 2: put the check in on them. Like, come on, man,

832
00:36:37,440 --> 00:36:39,880
Speaker 2: somebody gotta be aligned to your everybody scot they came

833
00:36:39,880 --> 00:36:40,359
Speaker 2: to some joints.

834
00:36:40,400 --> 00:36:43,239
Speaker 1: I'm like, damn, everybody's scared of this. Yo. Ma, man,

835
00:36:43,280 --> 00:36:44,279
Speaker 1: what you doing nothing? Oh?

836
00:36:44,320 --> 00:36:44,759
Speaker 5: What's up?

837
00:36:44,760 --> 00:36:46,959
Speaker 1: But is you doing man type of drugs? You using?

838
00:36:47,000 --> 00:36:51,320
Speaker 2: Man out of walk the rooms on people like that, Like, damn,

839
00:36:51,320 --> 00:36:53,279
Speaker 2: you bigger than this man. You know what you They've

840
00:36:53,320 --> 00:36:54,920
Speaker 2: got the baby you got and that's a lot of them.

841
00:36:54,960 --> 00:36:56,880
Speaker 2: But you know, you just feel the energy and with

842
00:36:57,000 --> 00:36:57,600
Speaker 2: the tell you know.

843
00:36:58,600 --> 00:37:02,040
Speaker 4: How, sir, you talk, You kind of touched on this

844
00:37:02,440 --> 00:37:05,080
Speaker 4: circle of friends. And I'm a firm believer that you

845
00:37:05,120 --> 00:37:06,759
Speaker 4: have people in your corner that tell you what you

846
00:37:06,840 --> 00:37:09,000
Speaker 4: need to know, not what you want to hear. Now,

847
00:37:09,200 --> 00:37:11,879
Speaker 4: you said something very interesting, because see, if I tell

848
00:37:11,920 --> 00:37:13,800
Speaker 4: you what you need to know, You're gonna stop the

849
00:37:13,800 --> 00:37:15,920
Speaker 4: bus Wallow and ask me to get off. Bro, I

850
00:37:15,960 --> 00:37:17,800
Speaker 4: need that respentctive shine because when you walk up in

851
00:37:17,840 --> 00:37:21,000
Speaker 4: the club I'm with Wallow, they see Wallow popping bottles. Hey,

852
00:37:21,080 --> 00:37:23,319
Speaker 4: I ain't Wallow, but I went Wallow, so I know

853
00:37:23,360 --> 00:37:24,400
Speaker 4: what comes along with that.

854
00:37:25,000 --> 00:37:26,879
Speaker 1: I can't ask you that. I can't tell you what's

855
00:37:26,960 --> 00:37:28,120
Speaker 1: real it said Wallow.

856
00:37:28,200 --> 00:37:30,680
Speaker 4: Man you hey, youffing up because you're gonna stop the

857
00:37:30,680 --> 00:37:31,640
Speaker 4: bus and ask me to get off.

858
00:37:31,640 --> 00:37:34,600
Speaker 2: And now, don't reflect Wallow is only popping pure a few.

859
00:37:34,600 --> 00:37:36,799
Speaker 2: I'm not gonna pop. I'm just saying, make sure you

860
00:37:36,840 --> 00:37:40,040
Speaker 2: gonna get that official hydration drinking the fill up your

861
00:37:40,080 --> 00:37:41,319
Speaker 2: sister in the Chicago sky.

862
00:37:41,680 --> 00:37:45,160
Speaker 4: I'm owner, but listen to the tropical punts. He's drinking

863
00:37:45,160 --> 00:37:46,919
Speaker 4: the watermelon. But I don't drink.

864
00:37:46,960 --> 00:37:47,520
Speaker 1: I don't smoke.

865
00:37:47,680 --> 00:37:49,920
Speaker 4: But I'm saying, but you understand what I'm saying that

866
00:37:50,000 --> 00:37:52,359
Speaker 4: if I tell you the truth, you're gonna stop the bus.

867
00:37:52,400 --> 00:37:54,080
Speaker 4: You're gonna ask me to get off. And now I

868
00:37:54,120 --> 00:37:56,400
Speaker 4: can't go with you. You're not gonna say you're always

869
00:37:56,400 --> 00:37:56,680
Speaker 4: in time.

870
00:37:56,719 --> 00:37:58,600
Speaker 2: But but you know what, they gotta double back because

871
00:37:58,640 --> 00:38:00,799
Speaker 2: sometimes that don't always happen, but it needed to be

872
00:38:00,840 --> 00:38:03,320
Speaker 2: done because they'd come back when they in prison or

873
00:38:03,480 --> 00:38:05,680
Speaker 2: whatever happened, or somebody sit, they gonna come back. But

874
00:38:05,760 --> 00:38:09,520
Speaker 2: somebody gotta do it. Somebody got to do it.

875
00:38:09,520 --> 00:38:10,040
Speaker 5: It's a leb.

876
00:38:10,840 --> 00:38:13,600
Speaker 4: You've been you've been to prison. Yeah, and you a

877
00:38:14,280 --> 00:38:17,879
Speaker 4: you not you weren't famous, so you in G pop? Yeah,

878
00:38:17,960 --> 00:38:19,879
Speaker 4: you got Diddy and you got ur Keill.

879
00:38:19,960 --> 00:38:20,520
Speaker 1: I was in GP.

880
00:38:20,719 --> 00:38:22,799
Speaker 2: I was in GP right right, But I wanted to

881
00:38:22,800 --> 00:38:24,359
Speaker 2: be in PC some days because it got a little

882
00:38:24,360 --> 00:38:26,799
Speaker 2: brutal when I kept imagine we wanted to slide up

883
00:38:26,800 --> 00:38:30,839
Speaker 2: in PC like it's a little this day, too many stabbings. Man,

884
00:38:30,920 --> 00:38:33,000
Speaker 2: let me just y'all need y'all got some space back

885
00:38:33,000 --> 00:38:34,640
Speaker 2: that y'all need somebody to move, y'all need myself.

886
00:38:34,880 --> 00:38:36,359
Speaker 1: I was some days I wanted to be in PC.

887
00:38:37,120 --> 00:38:40,560
Speaker 4: How difficult, how much how different is it for clem

888
00:38:40,640 --> 00:38:43,080
Speaker 4: being in a situation than a regulously.

889
00:38:44,920 --> 00:38:46,680
Speaker 2: I think it's different. It depends on where where, what

890
00:38:46,880 --> 00:38:50,200
Speaker 2: environment you in federal state, it depends. I just think

891
00:38:50,560 --> 00:38:52,720
Speaker 2: I never seen nobody coming here and there and then

892
00:38:52,800 --> 00:38:55,000
Speaker 2: have any problems that were celebrity When I was in prison,

893
00:38:55,200 --> 00:38:55,480
Speaker 2: you had.

894
00:38:55,480 --> 00:38:56,960
Speaker 1: You know, some celeb that came in there when you

895
00:38:57,000 --> 00:38:57,200
Speaker 1: did that.

896
00:38:57,600 --> 00:38:59,759
Speaker 2: Uh yeah, some came through, but it wasn't like they

897
00:38:59,840 --> 00:39:03,080
Speaker 2: was on a narrow level. Right, that's a that's a megastar.

898
00:39:03,320 --> 00:39:05,480
Speaker 2: People will be in there just fanning out. Sometime you

899
00:39:05,600 --> 00:39:07,880
Speaker 2: be shocked. Man, dudes be in jail, man, anybody.

900
00:39:07,960 --> 00:39:08,919
Speaker 1: It ain't all with the.

901
00:39:08,800 --> 00:39:10,840
Speaker 2: Movies play out, especially if you ain't got no problem

902
00:39:10,880 --> 00:39:12,319
Speaker 2: with nobody, you know what I mean. But I ain't

903
00:39:12,360 --> 00:39:14,200
Speaker 2: saying somebody won't press you like yo, man, I need

904
00:39:14,200 --> 00:39:15,279
Speaker 2: his money, send it to me.

905
00:39:15,360 --> 00:39:17,799
Speaker 1: You know. I don't know that you know, but but

906
00:39:17,880 --> 00:39:20,920
Speaker 1: that happened. Did that really happen? Yeah, it happened. It happened.

907
00:39:20,960 --> 00:39:22,600
Speaker 1: To get protection, you gotta get protection to them.

908
00:39:22,600 --> 00:39:23,960
Speaker 2: No, I ain't saying you gotta get a protection. But

909
00:39:24,040 --> 00:39:26,120
Speaker 2: somebody might press you, man, somebody might be doing life.

910
00:39:26,280 --> 00:39:27,799
Speaker 2: You might come in there. You might have something you

911
00:39:27,840 --> 00:39:30,359
Speaker 2: might have had to get money, not even on that level,

912
00:39:30,680 --> 00:39:33,040
Speaker 2: and you might got to send somebody and people might

913
00:39:33,000 --> 00:39:34,120
Speaker 2: got to get some people some money.

914
00:39:34,120 --> 00:39:36,800
Speaker 1: That's all. Yeah, damn.

915
00:39:38,360 --> 00:39:40,280
Speaker 4: Let me ask you a question. If the true Gilly

916
00:39:40,320 --> 00:39:42,320
Speaker 4: started the million Dog with a game podcast, how do

917
00:39:42,440 --> 00:39:45,360
Speaker 4: you I mean you get out? So how do you, guys?

918
00:39:45,360 --> 00:39:48,200
Speaker 4: How did he have the foresight and the forethought to

919
00:39:48,320 --> 00:39:50,160
Speaker 4: come up with a million dog with the game and say,

920
00:39:50,200 --> 00:39:53,160
Speaker 4: you know what, my homie just did a bed cousin.

921
00:39:53,680 --> 00:39:55,640
Speaker 1: No, this what happens. I'm gonna tell you what happened.

922
00:39:55,760 --> 00:39:57,359
Speaker 2: When I was in the joint, he was doing million

923
00:39:57,360 --> 00:39:59,959
Speaker 2: dollars worth a game on Instagram twenty twelve.

924
00:40:00,160 --> 00:40:01,839
Speaker 1: Let me give y'all million dollars worth a game. Boy,

925
00:40:02,080 --> 00:40:03,200
Speaker 1: he was. He was popping it.

926
00:40:04,320 --> 00:40:06,080
Speaker 2: So when I get home, see one thing about this

927
00:40:06,200 --> 00:40:08,920
Speaker 2: is like this the great thing about me. And because

928
00:40:09,840 --> 00:40:11,680
Speaker 2: we know our rules, I'm more of the researcher, I'm

929
00:40:11,719 --> 00:40:13,799
Speaker 2: more of that person. I'm more I'm gonna get with

930
00:40:13,840 --> 00:40:16,239
Speaker 2: you because when when these people start talking and we

931
00:40:16,239 --> 00:40:18,040
Speaker 2: gotta get legal involved, we gotta go sit down. Then

932
00:40:18,080 --> 00:40:19,680
Speaker 2: I'm gonna call you, but I'm gonna go do that.

933
00:40:20,239 --> 00:40:22,239
Speaker 2: You sit down, you do what you're gonna do. You

934
00:40:22,280 --> 00:40:25,400
Speaker 2: did enough, you build a you build a whole following

935
00:40:25,640 --> 00:40:28,040
Speaker 2: before I came home. I'm gonna add value to it

936
00:40:28,560 --> 00:40:30,320
Speaker 2: because I'm one of these type of players. I'm a

937
00:40:30,360 --> 00:40:33,360
Speaker 2: player like this. If your name is on the Marquee

938
00:40:33,400 --> 00:40:36,200
Speaker 2: Channing and I'm really about you.

939
00:40:36,320 --> 00:40:38,080
Speaker 1: I'm going to get your water. I'm making sure you're right.

940
00:40:38,320 --> 00:40:39,160
Speaker 1: Then what you need. Man.

941
00:40:39,280 --> 00:40:41,040
Speaker 2: You see how your brother came over here. I don't

942
00:40:41,040 --> 00:40:43,200
Speaker 2: know who that brother was. Made sure you was right.

943
00:40:43,239 --> 00:40:45,319
Speaker 2: It was no ego, but it be no duke boy.

944
00:40:45,360 --> 00:40:47,359
Speaker 1: I ain't doing all that wall. I'm just saying. See,

945
00:40:47,400 --> 00:40:48,040
Speaker 1: that's the problem.

946
00:40:48,520 --> 00:40:50,719
Speaker 8: That's why you gotta go back down the way. Come on,

947
00:40:50,760 --> 00:40:52,600
Speaker 8: you ain't going on the road, baby, go home. See

948
00:40:52,600 --> 00:40:55,319
Speaker 8: that's why you gotta go home. But that's the problem.

949
00:40:55,880 --> 00:40:57,919
Speaker 8: I knew we had different parts of play. That's why

950
00:40:57,920 --> 00:40:58,600
Speaker 8: we work so good.

951
00:40:58,680 --> 00:41:02,040
Speaker 1: You know what I'm saying. So one day he already

952
00:41:02,040 --> 00:41:03,359
Speaker 1: doing it on Instagram. We're doing other things.

953
00:41:03,360 --> 00:41:05,520
Speaker 2: We had already had content on Instagram, just the every

954
00:41:05,560 --> 00:41:07,320
Speaker 2: day content, Rydan and call all that type of stuff.

955
00:41:08,040 --> 00:41:09,680
Speaker 1: I'm up four o'clock in the morning. I like to

956
00:41:09,719 --> 00:41:10,320
Speaker 1: read articles.

957
00:41:10,320 --> 00:41:11,879
Speaker 2: I think it was on Apple and I love reading

958
00:41:11,960 --> 00:41:16,919
Speaker 2: articles to get information. So it said Spotify allocate four

959
00:41:16,960 --> 00:41:20,440
Speaker 2: hundred million to podcasts in the first quarter of twenty nineteen.

960
00:41:21,040 --> 00:41:22,680
Speaker 2: I called him early in the morning. I said, Yo,

961
00:41:23,440 --> 00:41:25,640
Speaker 2: he a man, what the fuck? Yo, get up?

962
00:41:25,920 --> 00:41:27,680
Speaker 1: Read that article. I just text you that article.

963
00:41:27,920 --> 00:41:30,440
Speaker 2: Read that shit. Read it please, cuz he read it.

964
00:41:31,960 --> 00:41:34,480
Speaker 2: So when he read it, he called me back. He said, Yo,

965
00:41:35,120 --> 00:41:36,799
Speaker 2: we gotta get this shit rolled. We gotta crack out

966
00:41:36,840 --> 00:41:41,000
Speaker 2: the mics. Talk about podcast at that time. Maurice correct,

967
00:41:41,400 --> 00:41:44,000
Speaker 2: that's my homeboy brother from another He used to always

968
00:41:44,080 --> 00:41:46,000
Speaker 2: call me, be like, Wow, you and Gil gotta start

969
00:41:46,000 --> 00:41:47,640
Speaker 2: the pockets. He had called me a Gil, you all,

970
00:41:47,719 --> 00:41:50,319
Speaker 2: y'all gott to start the pocket whatever. This is the

971
00:41:50,360 --> 00:41:53,880
Speaker 2: first time that this dude woke up and I'm like this.

972
00:41:53,960 --> 00:41:55,439
Speaker 2: He called me back and I'm like, hey, I'm gonna

973
00:41:55,480 --> 00:41:57,439
Speaker 2: talk to him later. He called me back.

974
00:41:57,640 --> 00:41:59,400
Speaker 1: He was like, Cuz we gotta do it. Crack the mic.

975
00:41:59,440 --> 00:42:02,640
Speaker 2: He gave it all the money. That day, I called

976
00:42:02,640 --> 00:42:04,759
Speaker 2: my homeboy Nika Rich Graphic Design. I said, I need

977
00:42:04,760 --> 00:42:09,879
Speaker 2: a logo. That afternoon he had the logo. I called

978
00:42:09,920 --> 00:42:13,920
Speaker 2: my attorney, Shayam lost I says shay I need this trademark.

979
00:42:14,200 --> 00:42:16,719
Speaker 2: We get the LLCA all got anything done, got the

980
00:42:16,960 --> 00:42:17,959
Speaker 2: LLC do all that shit.

981
00:42:18,040 --> 00:42:20,400
Speaker 1: Boom.

982
00:42:20,680 --> 00:42:24,759
Speaker 2: April seventeenth, we dropped the first episode, a million dollars

983
00:42:24,800 --> 00:42:28,240
Speaker 2: worth worth of Game. It went number two in comedy

984
00:42:28,320 --> 00:42:31,080
Speaker 2: on Podcasts on Apple and number four in all.

985
00:42:30,920 --> 00:42:34,440
Speaker 1: Categories in like seven hours. I said, we got something, baby,

986
00:42:34,760 --> 00:42:37,279
Speaker 1: we got something, and we just we just we just

987
00:42:37,280 --> 00:42:38,960
Speaker 1: started knocking. I said, Cuz, this what I'm gonna do.

988
00:42:40,320 --> 00:42:43,920
Speaker 2: I'm gonna go I'm gonna get a deck created, and

989
00:42:43,960 --> 00:42:46,840
Speaker 2: I'm gonna take all our social media and this is

990
00:42:46,840 --> 00:42:49,640
Speaker 2: the business of podcasts. I'm gonna take our social media following.

991
00:42:49,680 --> 00:42:51,480
Speaker 2: Because he had a million, I had a half a million.

992
00:42:51,520 --> 00:42:54,040
Speaker 2: I said, I'm gonna take our social media following. I'm

993
00:42:54,080 --> 00:42:56,520
Speaker 2: gonna put that on the deck, and I'm gonna tell sponsors,

994
00:42:56,960 --> 00:42:58,840
Speaker 2: people that want to be sponsors. I'm gonna tell him this,

995
00:42:59,640 --> 00:43:02,640
Speaker 2: if you sponsor on this show. Every time we put

996
00:43:02,640 --> 00:43:05,520
Speaker 2: a clip up on our page, because million hours worth

997
00:43:05,560 --> 00:43:07,000
Speaker 2: of game, that is gonna be a millioniars worth of

998
00:43:07,040 --> 00:43:10,000
Speaker 2: game page on Gilly and Wallow page. We're gonna tag

999
00:43:10,280 --> 00:43:14,640
Speaker 2: sponsored by Shannon Sharp show, whatever whoever you is. He said,

1000
00:43:14,719 --> 00:43:16,560
Speaker 2: all right, do you think, I said, I got you.

1001
00:43:17,680 --> 00:43:19,120
Speaker 2: One of the first places I went was to a

1002
00:43:19,120 --> 00:43:22,239
Speaker 2: funeral home. I go to a funeral home because I

1003
00:43:22,239 --> 00:43:25,439
Speaker 2: went to this funeral right, a boy's funeral home.

1004
00:43:26,880 --> 00:43:27,080
Speaker 1: Right.

1005
00:43:27,840 --> 00:43:31,400
Speaker 2: An Asia was like she was like she was at

1006
00:43:31,440 --> 00:43:34,280
Speaker 2: the funeral on license and nice legal systm. But my homie,

1007
00:43:34,960 --> 00:43:37,000
Speaker 2: that nigga looked like he was still living in a casket.

1008
00:43:37,120 --> 00:43:39,760
Speaker 2: I said, you bat So I go there. I said, listen,

1009
00:43:40,560 --> 00:43:43,680
Speaker 2: I got a package for you, my sister from another

1010
00:43:43,719 --> 00:43:46,400
Speaker 2: mother marror. She hooked up the decks for me in

1011
00:43:46,440 --> 00:43:50,279
Speaker 2: the different entries of sponsorship. Right, So I go to her,

1012
00:43:50,280 --> 00:43:52,080
Speaker 2: I said, listen. She said, yeah, I want to do

1013
00:43:52,120 --> 00:43:54,320
Speaker 2: something like this. I want you to market this joint.

1014
00:43:54,520 --> 00:43:57,040
Speaker 2: And this is when I'm just learning and creating my

1015
00:43:57,239 --> 00:43:58,879
Speaker 2: personal business of podcasts.

1016
00:43:58,960 --> 00:44:01,480
Speaker 1: So I said, alright, I got you. She paid me.

1017
00:44:01,600 --> 00:44:04,880
Speaker 2: I think probably gave me like twenty thousand for four minutes,

1018
00:44:05,200 --> 00:44:06,240
Speaker 2: right a minute.

1019
00:44:06,280 --> 00:44:07,239
Speaker 1: This is how I was selling it.

1020
00:44:07,440 --> 00:44:10,319
Speaker 2: I was selling minutes by you get on each show,

1021
00:44:10,880 --> 00:44:13,760
Speaker 2: you get a minute work for advertisement, your logo gonna

1022
00:44:13,760 --> 00:44:16,239
Speaker 2: pop up, your number, gonna pop up, everything gonna pop up,

1023
00:44:16,239 --> 00:44:19,439
Speaker 2: and I'm gonna run it down. So she said, all right, cool,

1024
00:44:20,719 --> 00:44:22,160
Speaker 2: pay me the money. I said, all right, let me go.

1025
00:44:22,239 --> 00:44:25,080
Speaker 2: I went and done the ad. By the time I

1026
00:44:25,120 --> 00:44:26,800
Speaker 2: got to the second air read because we only do

1027
00:44:26,920 --> 00:44:29,120
Speaker 2: four shows a month, one a week. By the time

1028
00:44:29,120 --> 00:44:30,560
Speaker 2: I got to the second area, she called me while

1029
00:44:30,640 --> 00:44:31,680
Speaker 2: I stop.

1030
00:44:32,120 --> 00:44:34,160
Speaker 1: I said, what's up? She said, I ain't got enough work.

1031
00:44:34,160 --> 00:44:36,399
Speaker 2: I'm getting too many bodies, Baby, I'm getting too many

1032
00:44:36,400 --> 00:44:39,080
Speaker 2: bodies cause the episode come on. This episode of me

1033
00:44:39,120 --> 00:44:40,960
Speaker 2: and dollars worth of game is brought to you by

1034
00:44:41,120 --> 00:44:41,960
Speaker 2: Boys Funeral Home.

1035
00:44:42,000 --> 00:44:42,719
Speaker 1: One thing about life.

1036
00:44:42,719 --> 00:44:44,440
Speaker 2: You gonna die one day, and when you die, you

1037
00:44:44,480 --> 00:44:46,279
Speaker 2: wanna be laying in the casket looking like you living,

1038
00:44:46,320 --> 00:44:48,000
Speaker 2: even though you did. You want to be looking like

1039
00:44:48,000 --> 00:44:49,839
Speaker 2: you're gonna get up out of the casket. You want

1040
00:44:49,880 --> 00:44:52,759
Speaker 2: to be looking like, wow, I want to look like

1041
00:44:52,840 --> 00:44:54,759
Speaker 2: that even by the living while you laying in the

1042
00:44:55,000 --> 00:44:55,839
Speaker 2: I'm breaking it down.

1043
00:44:57,040 --> 00:44:58,600
Speaker 1: She was like, it was that.

1044
00:44:58,600 --> 00:45:01,760
Speaker 2: Next thing Springfield, Hondai. I go to them bank. They say, listen,

1045
00:45:01,800 --> 00:45:03,360
Speaker 2: we don't get y'all twenty five thousand a.

1046
00:45:03,360 --> 00:45:05,640
Speaker 1: Month, four minutes back. Let's do a baby.

1047
00:45:05,760 --> 00:45:09,960
Speaker 2: I'm coming back Gil like, I said, yeah, Baby, I

1048
00:45:10,040 --> 00:45:12,200
Speaker 2: wasn't going off of CPMs and all that other stuff

1049
00:45:12,280 --> 00:45:15,200
Speaker 2: baby doing it. I'm creating my own industry and business.

1050
00:45:15,400 --> 00:45:18,120
Speaker 2: You gotta you gotta know your value. Will you bring

1051
00:45:18,239 --> 00:45:21,160
Speaker 2: value to value it increase your value. I knew that

1052
00:45:21,200 --> 00:45:22,000
Speaker 2: we was valuable.

1053
00:45:22,239 --> 00:45:24,799
Speaker 1: I knew people. I knew people wanted I knew they

1054
00:45:24,880 --> 00:45:28,040
Speaker 1: wanted brand visibility because.

1055
00:45:27,840 --> 00:45:30,440
Speaker 2: We was cultural right. But I also I'm also a

1056
00:45:30,480 --> 00:45:33,000
Speaker 2: good partner. Whereas though I wanted to be mutually beneficial,

1057
00:45:33,040 --> 00:45:34,759
Speaker 2: were doing business. I need to make sure you're getting

1058
00:45:34,800 --> 00:45:37,400
Speaker 2: take care of. Forget what you're giving me. I'm not

1059
00:45:37,440 --> 00:45:39,360
Speaker 2: gonna feel right if I know. Damn Shannon gave us

1060
00:45:39,360 --> 00:45:41,080
Speaker 2: all this money man, and we didn't do it even

1061
00:45:41,160 --> 00:45:45,239
Speaker 2: do that's not business right, So we popping it. It

1062
00:45:45,320 --> 00:45:48,080
Speaker 2: just kept popping, popping, popping. One day, I get the

1063
00:45:48,080 --> 00:45:52,320
Speaker 2: most scariest call in my life. I'm in the crib

1064
00:45:53,200 --> 00:45:57,440
Speaker 2: the phone. We're intwo answer number. Just before when I

1065
00:45:57,520 --> 00:45:59,560
Speaker 2: was answering numbers and I ain't know where it. I mean,

1066
00:45:59,560 --> 00:46:05,399
Speaker 2: I ain't money then, so I said, how you doing?

1067
00:46:05,760 --> 00:46:07,800
Speaker 2: This is Wallow right? I said, yeah, this is wallow

1068
00:46:08,360 --> 00:46:11,200
Speaker 2: is Gilly around? I said yeah, He said this is

1069
00:46:11,239 --> 00:46:14,840
Speaker 2: about the podcast. I said, all right, called gil Yo man,

1070
00:46:15,160 --> 00:46:18,160
Speaker 2: got somebody on the phone, he said, Hi, Gil, how

1071
00:46:18,200 --> 00:46:18,480
Speaker 2: you doing?

1072
00:46:18,480 --> 00:46:19,319
Speaker 1: He said, Yo, what's up?

1073
00:46:19,360 --> 00:46:19,560
Speaker 2: Man?

1074
00:46:20,040 --> 00:46:21,080
Speaker 1: Gil? Like? Who this man?

1075
00:46:21,640 --> 00:46:21,719
Speaker 3: Now?

1076
00:46:21,800 --> 00:46:22,160
Speaker 1: Gil Be?

1077
00:46:23,160 --> 00:46:26,439
Speaker 2: He said, Hi, I'm Courtney Hoped so me. I'm a

1078
00:46:26,560 --> 00:46:29,400
Speaker 2: vicious research. I'm like this one on the phone. I

1079
00:46:29,440 --> 00:46:32,840
Speaker 2: sent it to girl screen. I said, oh shit, this

1080
00:46:32,840 --> 00:46:34,720
Speaker 2: this dude that ran it. He's the head of Spotify

1081
00:46:34,719 --> 00:46:37,560
Speaker 2: at the time. I'm like, I'm saying to myself, how

1082
00:46:37,600 --> 00:46:38,280
Speaker 2: you get my number?

1083
00:46:40,920 --> 00:46:41,520
Speaker 1: And culture?

1084
00:46:43,600 --> 00:46:45,520
Speaker 2: You don't got to ask nobody to do nothing for

1085
00:46:45,600 --> 00:46:48,160
Speaker 2: you when you pop into you hot. The people that

1086
00:46:48,280 --> 00:46:49,640
Speaker 2: need to find you gonna find you. It ain't not

1087
00:46:49,680 --> 00:46:52,160
Speaker 2: about nobody repost you. They gonna find you. I don't

1088
00:46:52,200 --> 00:46:54,360
Speaker 2: know how you got my number. So now I'm on

1089
00:46:54,400 --> 00:46:57,760
Speaker 2: the phone and I'm like, I said, he said, Uh,

1090
00:46:59,600 --> 00:47:02,480
Speaker 2: what are you guys want? I said, I said, what

1091
00:47:02,480 --> 00:47:07,439
Speaker 2: you're talking about? I said, no, what do you want?

1092
00:47:07,640 --> 00:47:08,000
Speaker 1: He said?

1093
00:47:08,040 --> 00:47:08,120
Speaker 6: No?

1094
00:47:08,239 --> 00:47:11,480
Speaker 2: How much money do you guys want? Now I'm stuck

1095
00:47:11,480 --> 00:47:12,759
Speaker 2: because I don't even know what to telling.

1096
00:47:13,640 --> 00:47:14,160
Speaker 1: I'm stuck.

1097
00:47:14,640 --> 00:47:19,799
Speaker 2: But it's like I said, we want owner ship, we

1098
00:47:19,840 --> 00:47:21,640
Speaker 2: want all our i P. We want to keep owning

1099
00:47:21,640 --> 00:47:24,680
Speaker 2: our IP. Yes, he said, we want your i P.

1100
00:47:25,280 --> 00:47:29,120
Speaker 2: So how much money do you want? I'm going to

1101
00:47:29,160 --> 00:47:31,360
Speaker 2: join textas Gill this shit again, spooky Gil, because I

1102
00:47:31,640 --> 00:47:33,600
Speaker 2: think there's like some movies, some ship that you know

1103
00:47:33,600 --> 00:47:34,879
Speaker 2: what they tell you go into the other room.

1104
00:47:34,920 --> 00:47:36,520
Speaker 1: I'm like, oh this is I'm.

1105
00:47:36,360 --> 00:47:38,960
Speaker 2: Like, oh shit right. So I'm like, all right, can

1106
00:47:38,960 --> 00:47:40,279
Speaker 2: I have my lawyer k you see, I'm going to

1107
00:47:40,360 --> 00:47:42,399
Speaker 2: text you the email. Let's get on the email chain

1108
00:47:42,760 --> 00:47:45,120
Speaker 2: and are legal will get involved when they start talking

1109
00:47:45,120 --> 00:47:46,360
Speaker 2: about legal, you know, this ship.

1110
00:47:46,239 --> 00:47:47,279
Speaker 1: Is real game.

1111
00:47:47,880 --> 00:47:50,359
Speaker 2: I'm like, bet Gil was like, who is that? I said,

1112
00:47:50,360 --> 00:47:53,719
Speaker 2: I don't know, man, that all this shit. I'm like,

1113
00:47:54,600 --> 00:47:56,080
Speaker 2: that shit was scary. I was sweating on the call

1114
00:47:56,080 --> 00:47:57,439
Speaker 2: because I mean, you know, I ain't never had because

1115
00:47:57,440 --> 00:47:59,640
Speaker 2: I mean, I'm still trying to come up. That's what

1116
00:47:59,760 --> 00:48:02,560
Speaker 2: we got in the game. We had them to be

1117
00:48:02,640 --> 00:48:06,480
Speaker 2: negotiating with them, we negotiating with Barstewl. It was and

1118
00:48:06,520 --> 00:48:08,799
Speaker 2: it turned us up. But at the same time, I'm

1119
00:48:08,840 --> 00:48:12,920
Speaker 2: already getting the money from our own sponsorship. I'm already

1120
00:48:12,920 --> 00:48:14,560
Speaker 2: doing it. I'm getting a bunch of money doing it.

1121
00:48:14,560 --> 00:48:16,560
Speaker 2: Be killing I'm doing all the all the brand deal

1122
00:48:16,600 --> 00:48:18,279
Speaker 2: with all that stuff. He was killing it.

1123
00:48:19,719 --> 00:48:22,239
Speaker 4: Normally people say don't do anything with family, but you

1124
00:48:22,280 --> 00:48:25,400
Speaker 4: and Gilly seem to work. Why how did you know

1125
00:48:25,480 --> 00:48:27,080
Speaker 4: that it was gonna work? And you guys go fifty

1126
00:48:27,120 --> 00:48:27,920
Speaker 4: to fifty on everything?

1127
00:48:28,280 --> 00:48:28,880
Speaker 5: How did you know?

1128
00:48:28,920 --> 00:48:32,080
Speaker 1: Because family man? Sometimes while little man, you know, family, do.

1129
00:48:32,040 --> 00:48:36,160
Speaker 2: You bad one thing about cous cousin me and cousin

1130
00:48:36,160 --> 00:48:40,000
Speaker 2: ain't got no ego. I could check him and it's

1131
00:48:40,000 --> 00:48:41,560
Speaker 2: done right there. He could check me, and it's done

1132
00:48:41,600 --> 00:48:43,759
Speaker 2: right there. Because if we're wrong, we wrong to be

1133
00:48:43,880 --> 00:48:46,080
Speaker 2: right re right, we don't and then we not in

1134
00:48:46,120 --> 00:48:49,280
Speaker 2: competition with each other. Like I'm so like, you gotta

1135
00:48:49,320 --> 00:48:55,160
Speaker 2: stand this, you gott understand this. I'm so excited for

1136
00:48:55,280 --> 00:49:00,120
Speaker 2: him right now in this moment because simply because the

1137
00:49:00,120 --> 00:49:02,960
Speaker 2: Eagles is winning. And this dude, when I say he

1138
00:49:03,080 --> 00:49:05,880
Speaker 2: loved the Eagles, oh yeah, listen, when I say he

1139
00:49:06,120 --> 00:49:08,879
Speaker 2: loved the Eagles, he told me, he said, because we

1140
00:49:08,880 --> 00:49:11,120
Speaker 2: was on a bustle with the boys. Guy he said,

1141
00:49:11,960 --> 00:49:13,719
Speaker 2: I woun't had sex with my wife for a year.

1142
00:49:13,719 --> 00:49:15,360
Speaker 2: If the Eagles could win the Super Bowl.

1143
00:49:17,440 --> 00:49:18,799
Speaker 1: They got ten super Bowl.

1144
00:49:19,560 --> 00:49:22,920
Speaker 2: But just what he said, So I be so happy that. Listen,

1145
00:49:23,120 --> 00:49:25,040
Speaker 2: Eagles is my team. Now, you know what I mean?

1146
00:49:25,640 --> 00:49:27,360
Speaker 1: I don't really you know, I bounce around people know

1147
00:49:27,480 --> 00:49:29,960
Speaker 1: I got different teams a year. I'm just saying, I'm

1148
00:49:30,000 --> 00:49:30,520
Speaker 1: just being real.

1149
00:49:31,360 --> 00:49:33,440
Speaker 2: This the first time in the history of my life

1150
00:49:33,800 --> 00:49:36,480
Speaker 2: that I've been faithful to a team for a whole season.

1151
00:49:36,560 --> 00:49:38,200
Speaker 2: I've never done this shit in my life. I usually

1152
00:49:38,200 --> 00:49:40,239
Speaker 2: bounce around, especially in the playoffs. Bro, they got dropped

1153
00:49:40,280 --> 00:49:42,719
Speaker 2: out your new jersey. I pulled my jersey out, you

1154
00:49:42,760 --> 00:49:44,000
Speaker 2: know what I mean. I don't even know where my

1155
00:49:44,040 --> 00:49:46,960
Speaker 2: jersey's at. But i'mna just say that, like, we so

1156
00:49:47,120 --> 00:49:49,879
Speaker 2: excited for each other. We always championed each other when

1157
00:49:49,920 --> 00:49:52,880
Speaker 2: we win. That's different, Bro, you don't see that. Everybody

1158
00:49:52,920 --> 00:49:54,719
Speaker 2: want to compete with each other when we post to

1159
00:49:54,719 --> 00:49:57,120
Speaker 2: eat with each other. We just not doing that shit.

1160
00:49:57,160 --> 00:49:59,719
Speaker 1: We ain't built like that. We just not built like that.

1161
00:50:00,960 --> 00:50:05,640
Speaker 4: What made you guys sign with Barstool Because talk to

1162
00:50:05,719 --> 00:50:07,880
Speaker 4: Portnoy and he's like, hey, yeah, we signed them with

1163
00:50:08,000 --> 00:50:11,719
Speaker 4: We didn't really know because I mean culturally and fan

1164
00:50:11,760 --> 00:50:14,640
Speaker 4: base wise, I mean, that's not where they are. That's

1165
00:50:14,640 --> 00:50:17,160
Speaker 4: not where we are, and their culture and their fan

1166
00:50:17,239 --> 00:50:18,640
Speaker 4: base is kind of not where we are.

1167
00:50:18,680 --> 00:50:20,759
Speaker 5: But it's a match that.

1168
00:50:20,760 --> 00:50:21,440
Speaker 1: Works, you know.

1169
00:50:21,560 --> 00:50:25,839
Speaker 2: You know why because we was going back and forth

1170
00:50:25,880 --> 00:50:28,160
Speaker 2: with Spotify they was cool. Spotify wanted the box us

1171
00:50:28,200 --> 00:50:31,440
Speaker 2: in because Spotify they take you off of YouTube and

1172
00:50:31,520 --> 00:50:34,600
Speaker 2: say you over here now the visuals, you can't put

1173
00:50:34,600 --> 00:50:35,120
Speaker 2: the whole show.

1174
00:50:35,280 --> 00:50:36,680
Speaker 1: It was like that, and I'm like, no, what about

1175
00:50:36,680 --> 00:50:37,000
Speaker 1: our people?

1176
00:50:37,040 --> 00:50:39,279
Speaker 2: Anybody ain't got no money for no subscription for that right,

1177
00:50:39,400 --> 00:50:41,799
Speaker 2: bar Stool was like, not only was it gonna give

1178
00:50:41,800 --> 00:50:43,759
Speaker 2: you the paper, not only do we don't want to

1179
00:50:43,760 --> 00:50:47,560
Speaker 2: own your IP, but we gonna make sure y'all still

1180
00:50:47,600 --> 00:50:48,000
Speaker 2: stay over there.

1181
00:50:48,160 --> 00:50:49,799
Speaker 1: Y'all do what that, y'all do what they y'all want

1182
00:50:49,840 --> 00:50:50,040
Speaker 1: to do.

1183
00:50:50,320 --> 00:50:52,920
Speaker 2: Dave and when we signed, Dave and Erica and Nardini

1184
00:50:53,120 --> 00:50:56,120
Speaker 2: were so real when they met up with us, it

1185
00:50:56,239 --> 00:50:57,719
Speaker 2: was like they didn't play.

1186
00:50:58,080 --> 00:50:59,080
Speaker 1: They asked us for a number.

1187
00:50:59,120 --> 00:51:01,640
Speaker 2: I said it, but I I have said the number

1188
00:51:01,640 --> 00:51:02,080
Speaker 2: two early.

1189
00:51:02,160 --> 00:51:04,080
Speaker 4: Yeah, yeah, yeah, it's little load number. You should have

1190
00:51:04,080 --> 00:51:06,200
Speaker 4: went looked high because.

1191
00:51:05,880 --> 00:51:07,880
Speaker 2: You know when I'm just thinking about because I was

1192
00:51:07,880 --> 00:51:09,600
Speaker 2: broke at the time. I wasn't broke, but I was

1193
00:51:09,680 --> 00:51:13,279
Speaker 2: JDM just barely making it. So I'm like, damn. So

1194
00:51:13,320 --> 00:51:15,640
Speaker 2: I'm like, so I told him, I said this this

1195
00:51:15,680 --> 00:51:20,279
Speaker 2: is the first deal. I say, listen. We in Devon's side,

1196
00:51:20,280 --> 00:51:21,719
Speaker 2: the Philadelia they come down and get on the train.

1197
00:51:21,760 --> 00:51:22,480
Speaker 2: Come see me and Gil.

1198
00:51:22,520 --> 00:51:22,960
Speaker 1: We go there.

1199
00:51:23,280 --> 00:51:25,320
Speaker 2: Gil said, you got it, go ahead, go ahead, cuz

1200
00:51:26,239 --> 00:51:29,319
Speaker 2: I'm at the table. They said, we just thirty six months,

1201
00:51:29,920 --> 00:51:33,160
Speaker 2: you know, distribution deal, you know, the whole thing.

1202
00:51:35,160 --> 00:51:41,359
Speaker 1: Say how much I'm thinking I'm popping my ship. I said,

1203
00:51:41,400 --> 00:51:45,400
Speaker 1: three Million's cool? She said, all right, man, you hey,

1204
00:51:45,560 --> 00:51:47,560
Speaker 1: you know you screwed up. You know you screwed up

1205
00:51:47,560 --> 00:51:49,000
Speaker 1: the ding you said three year.

1206
00:51:50,200 --> 00:51:55,240
Speaker 2: I didn't even get the three million out because I'm like, damn.

1207
00:51:56,680 --> 00:51:59,560
Speaker 2: Now I'm sitting there, I'm like. Gil kicked me, Like,

1208
00:52:02,640 --> 00:52:04,600
Speaker 2: but he said, you I told you to say something.

1209
00:52:04,760 --> 00:52:06,359
Speaker 2: I said, Dad, nigga, what you want me to say?

1210
00:52:06,400 --> 00:52:06,839
Speaker 1: You know what I mean?

1211
00:52:07,160 --> 00:52:09,560
Speaker 2: We shook our hands, signed it, you know, I mean,

1212
00:52:09,640 --> 00:52:11,680
Speaker 2: Lloyd got the information, you know, all that shit, right,

1213
00:52:11,800 --> 00:52:14,040
Speaker 2: But but it was like it was like.

1214
00:52:14,200 --> 00:52:20,120
Speaker 1: Now I ain't gonna hold you. Well we did.

1215
00:52:21,120 --> 00:52:27,200
Speaker 2: In two and a half years into that contract man,

1216
00:52:29,600 --> 00:52:32,080
Speaker 2: the first offer that came through, and then renegotiating because

1217
00:52:32,120 --> 00:52:34,440
Speaker 2: now we've ready to start a bid war because we raised.

1218
00:52:34,960 --> 00:52:37,440
Speaker 1: Or gotta leave, we gotta leave or John coming up.

1219
00:52:38,440 --> 00:52:40,600
Speaker 2: The first joint that came through, twenty five million, thirty

1220
00:52:40,600 --> 00:52:49,600
Speaker 2: six months licensing deal. That was the first deal Dave

1221
00:52:49,719 --> 00:52:51,880
Speaker 2: told me. He said it on the pop. I got

1222
00:52:51,920 --> 00:52:55,399
Speaker 2: a blank check for y'all. He meant that ship.

1223
00:52:57,040 --> 00:52:58,920
Speaker 1: Because David is a little different.

1224
00:52:59,160 --> 00:53:01,680
Speaker 5: He definitely different, have it talking different.

1225
00:53:01,719 --> 00:53:03,560
Speaker 1: And one thing I said about Dave that.

1226
00:53:03,600 --> 00:53:06,439
Speaker 2: I Dave don't respect money.

1227
00:53:07,880 --> 00:53:11,480
Speaker 1: Expect lord, he don't care about money, don't like it.

1228
00:53:12,800 --> 00:53:15,000
Speaker 2: It is different when you got somebody that better you. Yeah,

1229
00:53:15,000 --> 00:53:16,440
Speaker 2: I could have went the Amazon year. We could have

1230
00:53:16,480 --> 00:53:18,120
Speaker 2: went to Spotify year. We could have went to anybody

1231
00:53:18,120 --> 00:53:20,879
Speaker 2: else that who who the numbers was there. I'm talking

1232
00:53:20,920 --> 00:53:23,040
Speaker 2: about it in the same day. They's coming through the

1233
00:53:23,040 --> 00:53:26,600
Speaker 2: different deals, right, But I said, these people better on

1234
00:53:26,640 --> 00:53:29,120
Speaker 2: his bus the name. We went in a room for

1235
00:53:29,160 --> 00:53:31,160
Speaker 2: five minutes, shook hands, walked out. We stayed with bar

1236
00:53:31,280 --> 00:53:35,239
Speaker 2: stew a bunch of money. And I'm like, yeah, because

1237
00:53:35,239 --> 00:53:36,520
Speaker 2: I said, you pull it up with a new part,

1238
00:53:36,640 --> 00:53:37,920
Speaker 2: a part dawn there every.

1239
00:53:37,760 --> 00:53:39,759
Speaker 1: Week I might go get one after this show just

1240
00:53:39,760 --> 00:53:41,920
Speaker 1: the I got you know what I mean?

1241
00:53:42,040 --> 00:53:44,279
Speaker 2: Just because But but but this is this is this

1242
00:53:44,320 --> 00:53:46,960
Speaker 2: is the thing about it is we put the work in. Man.

1243
00:53:47,440 --> 00:53:49,400
Speaker 2: Every day we getting up putting the work in Shannon.

1244
00:53:49,680 --> 00:53:51,279
Speaker 2: You put the work and you're gonna get what you needed.

1245
00:53:51,400 --> 00:53:52,440
Speaker 1: You know what I mean. You could have been out

1246
00:53:52,480 --> 00:53:54,520
Speaker 1: here doing some money. You work. It was about putting

1247
00:53:54,520 --> 00:53:56,799
Speaker 1: the work in. So it was like damn, and it's

1248
00:53:56,880 --> 00:53:58,040
Speaker 1: just the business game.

1249
00:53:58,080 --> 00:54:01,279
Speaker 2: One thing I'm gonna say about bar stew when I

1250
00:54:01,320 --> 00:54:05,040
Speaker 2: went when we went to bar Stool, I stayed in

1251
00:54:05,080 --> 00:54:08,920
Speaker 2: the hotel for about a week in New York, and

1252
00:54:08,960 --> 00:54:12,440
Speaker 2: I went to the bar Stool office a day. And

1253
00:54:12,560 --> 00:54:15,439
Speaker 2: that one week of me staying in bars Stool, I

1254
00:54:15,440 --> 00:54:17,279
Speaker 2: I'm going to the office talking to different people in

1255
00:54:17,280 --> 00:54:20,040
Speaker 2: the office. That one week, I learned the whole podcast game,

1256
00:54:20,120 --> 00:54:22,200
Speaker 2: the whole business side of it. Move I'm talking about.

1257
00:54:24,880 --> 00:54:28,759
Speaker 2: They in Rikanardini. That's why I messed with him.

1258
00:54:28,800 --> 00:54:32,880
Speaker 1: They took us to their plug there, took us today investors.

1259
00:54:33,280 --> 00:54:35,520
Speaker 1: As we got to they said, listen, these guys are

1260
00:54:35,560 --> 00:54:38,319
Speaker 1: getting too big man. We want we want you to

1261
00:54:38,480 --> 00:54:40,640
Speaker 1: introduce you to we go and have a meeting with

1262
00:54:40,680 --> 00:54:43,960
Speaker 1: the people that gave them money. They was like, where

1263
00:54:43,960 --> 00:54:47,960
Speaker 1: they do that at Wow? Where they do that at

1264
00:54:49,800 --> 00:54:51,000
Speaker 1: you know what I mean? This our last year in

1265
00:54:51,080 --> 00:54:56,200
Speaker 1: bar Stool, new deal coming, this our last year Wow.

1266
00:54:57,280 --> 00:55:01,040
Speaker 4: Turning down deals Obviously you know, sometimes you have to

1267
00:55:01,080 --> 00:55:05,000
Speaker 4: walk away. Yeah, it's not an easy thing because that money,

1268
00:55:05,000 --> 00:55:06,560
Speaker 4: you like, the hell, that's a lot of money.

1269
00:55:07,120 --> 00:55:09,000
Speaker 1: But at the end of the day, it has to

1270
00:55:09,280 --> 00:55:10,480
Speaker 1: does it have to feel right?

1271
00:55:10,560 --> 00:55:13,879
Speaker 4: Does it have to represent you and Gilly in order

1272
00:55:13,880 --> 00:55:16,439
Speaker 4: for you to like, Okay, this is what million dollars

1273
00:55:16,440 --> 00:55:17,799
Speaker 4: worth a game, We'll rock with it.

1274
00:55:18,040 --> 00:55:18,719
Speaker 1: You know what it is.

1275
00:55:18,920 --> 00:55:21,920
Speaker 2: We need partners that understand what we're doing and understand

1276
00:55:21,960 --> 00:55:24,080
Speaker 2: that we're trying to grow and got the infrastructure of

1277
00:55:24,200 --> 00:55:25,759
Speaker 2: it to support that. That's the first thing that we're

1278
00:55:25,760 --> 00:55:28,640
Speaker 2: looking for. You're gonna have differences no matter where you

1279
00:55:28,680 --> 00:55:31,520
Speaker 2: go any big company in America or in the world,

1280
00:55:31,920 --> 00:55:34,000
Speaker 2: there's gonna be things there that they're gonna people gonna

1281
00:55:34,000 --> 00:55:35,520
Speaker 2: do shit, say things that you might not like.

1282
00:55:35,600 --> 00:55:37,080
Speaker 1: But it don't matter where you go.

1283
00:55:37,120 --> 00:55:40,239
Speaker 2: At you But our thing is we need the infrastructure

1284
00:55:40,280 --> 00:55:43,680
Speaker 2: for growth. We need to make sure that these people

1285
00:55:43,719 --> 00:55:45,560
Speaker 2: believe and they see the vision of what we're gonna

1286
00:55:45,600 --> 00:55:47,799
Speaker 2: do right, and they're gonna get to get out of

1287
00:55:47,840 --> 00:55:50,239
Speaker 2: our way. They've never been in our way.

1288
00:55:50,920 --> 00:55:54,560
Speaker 4: So moving forward, you want you and Gil want to

1289
00:55:54,640 --> 00:55:57,120
Speaker 4: keep creative control of what million.

1290
00:55:56,880 --> 00:55:58,640
Speaker 2: Dollars, but we own our own stuff. We own million

1291
00:55:58,680 --> 00:56:00,920
Speaker 2: dollars worth a game. We got our own we got

1292
00:56:00,960 --> 00:56:03,720
Speaker 2: our own facilities, we got all our own equipment. Everything

1293
00:56:03,840 --> 00:56:06,359
Speaker 2: is all like, we're not the people that say, oh,

1294
00:56:06,520 --> 00:56:08,920
Speaker 2: this is a problem with people. People want other people

1295
00:56:09,200 --> 00:56:12,160
Speaker 2: to say, I want to use this facility, I want

1296
00:56:12,160 --> 00:56:13,879
Speaker 2: to use your equipment, I want to use your people.

1297
00:56:13,920 --> 00:56:15,840
Speaker 1: I want to do all that, and I want all this.

1298
00:56:16,160 --> 00:56:16,879
Speaker 1: We don't do that.

1299
00:56:17,280 --> 00:56:20,120
Speaker 2: We got our own equipment, we got our own cameras,

1300
00:56:20,120 --> 00:56:21,759
Speaker 2: we got our own team, we got all our own shit.

1301
00:56:22,480 --> 00:56:27,040
Speaker 2: We just created dishoulbute that this should bet that dishoulbute

1302
00:56:27,040 --> 00:56:27,959
Speaker 2: that you know what I'm saying.

1303
00:56:28,000 --> 00:56:31,080
Speaker 1: So you know, wow, partnerships.

1304
00:56:31,080 --> 00:56:32,960
Speaker 4: I mean you got rebods, you got hand pull in

1305
00:56:33,000 --> 00:56:35,680
Speaker 4: the NFL Network, Global Citizen foot Lock or Philly Union,

1306
00:56:35,680 --> 00:56:36,000
Speaker 4: I had.

1307
00:56:35,920 --> 00:56:38,160
Speaker 1: A lot of them.

1308
00:56:38,360 --> 00:56:41,000
Speaker 5: How did you know well, how did you know how

1309
00:56:41,000 --> 00:56:41,360
Speaker 5: to do this?

1310
00:56:41,760 --> 00:56:45,319
Speaker 4: Because I mean, had you had any hormable training or

1311
00:56:45,360 --> 00:56:48,200
Speaker 4: informal trade or so, so how did you know how

1312
00:56:48,200 --> 00:56:50,319
Speaker 4: to like, Okay, you know what, I'm gonna cut this up.

1313
00:56:50,360 --> 00:56:51,919
Speaker 4: You know ad I'm gonna do this for I'm gonna

1314
00:56:51,920 --> 00:56:53,879
Speaker 4: do this for a minute. You get one minute per

1315
00:56:54,239 --> 00:56:56,880
Speaker 4: week we shoot four shows a month, you get everything,

1316
00:56:56,920 --> 00:56:58,680
Speaker 4: and I'm ay boomboo boom.

1317
00:56:58,880 --> 00:57:00,840
Speaker 1: It first started in the streets Philadelphia. I used to

1318
00:57:00,840 --> 00:57:01,480
Speaker 1: write on walls.

1319
00:57:02,280 --> 00:57:05,360
Speaker 2: I remember I went to this event and it was

1320
00:57:05,400 --> 00:57:07,680
Speaker 2: like a block party or something, and I told somebody

1321
00:57:07,719 --> 00:57:08,880
Speaker 2: my name. It was like, yo, you the guy to

1322
00:57:08,920 --> 00:57:09,680
Speaker 2: be writing on walls.

1323
00:57:09,719 --> 00:57:10,319
Speaker 1: You wild up?

1324
00:57:13,920 --> 00:57:16,280
Speaker 2: Okay, So when I got to jail, this is what

1325
00:57:16,400 --> 00:57:20,720
Speaker 2: I did, Shannon, I'm in in jail. When I'm in jail,

1326
00:57:21,520 --> 00:57:25,200
Speaker 2: we had TVs in the State Penitentiary in Pennsylvania. Marcelli

1327
00:57:25,280 --> 00:57:30,640
Speaker 2: said one day, why every time all you do is

1328
00:57:30,720 --> 00:57:34,120
Speaker 2: just keep clicking watching commercials. I was fascinated with commercials

1329
00:57:34,480 --> 00:57:37,120
Speaker 2: because I always just wondered every time I went to McDonald's.

1330
00:57:37,160 --> 00:57:40,520
Speaker 2: My big maca never looked like that. Man, you did

1331
00:57:40,600 --> 00:57:43,640
Speaker 2: what I'm saying. Yeah, So I'm studying that. Then I realized,

1332
00:57:43,640 --> 00:57:49,040
Speaker 2: hold up. I started reading books. This was an advertising

1333
00:57:49,080 --> 00:57:50,720
Speaker 2: agency that did this. McDonald's ain't make that.

1334
00:57:50,920 --> 00:57:51,080
Speaker 1: Yes.

1335
00:57:51,320 --> 00:57:53,600
Speaker 2: Then I started studying advertise eighties. Then I read a

1336
00:57:53,600 --> 00:57:55,800
Speaker 2: book called Damn Good Advice by George Lowis.

1337
00:57:56,280 --> 00:57:57,160
Speaker 1: George Lewis is the.

1338
00:57:57,160 --> 00:58:00,440
Speaker 2: One they made the TV show Mad Madman about. He's

1339
00:58:00,440 --> 00:58:02,040
Speaker 2: one of the greatest ad men in the world. At

1340
00:58:02,040 --> 00:58:05,720
Speaker 2: the same time, the only show that I'm watching religiously.

1341
00:58:05,800 --> 00:58:07,240
Speaker 2: The only person I wanted to meet when I got

1342
00:58:07,480 --> 00:58:10,480
Speaker 2: was Anthony Bourdain. Parts of Knowing no reservations to layover.

1343
00:58:10,520 --> 00:58:12,640
Speaker 2: He was one of the greatest. He was one of

1344
00:58:12,680 --> 00:58:15,120
Speaker 2: the greatest explorers to me, because that and the Travel

1345
00:58:15,160 --> 00:58:17,000
Speaker 2: Channel was taking me around the world. But I'm looking

1346
00:58:17,040 --> 00:58:19,320
Speaker 2: at that. But the advertising thing, I knew one thing.

1347
00:58:21,400 --> 00:58:23,200
Speaker 2: You got God, then you got marketing.

1348
00:58:24,880 --> 00:58:28,080
Speaker 1: In that order. Can't nobody tell me nothing different. You

1349
00:58:28,280 --> 00:58:31,480
Speaker 1: got God and then you got marketing. Because your market

1350
00:58:31,560 --> 00:58:34,320
Speaker 1: to who your God should be, what church you should

1351
00:58:34,320 --> 00:58:36,520
Speaker 1: go to, what car you should drive, what fool you

1352
00:58:36,520 --> 00:58:38,920
Speaker 1: should eat, what you should wear, what restaurant, what school

1353
00:58:38,920 --> 00:58:39,440
Speaker 1: you should go to?

1354
00:58:39,840 --> 00:58:43,760
Speaker 2: Market market everything is marketing to you. That's the most

1355
00:58:43,840 --> 00:58:47,680
Speaker 2: powerful thing on the planet. You don't make the decision.

1356
00:58:47,840 --> 00:58:50,920
Speaker 2: The marketers make the decision for you. They force your decision.

1357
00:58:51,000 --> 00:58:53,960
Speaker 2: I said, I want to be a marketer. Nobody want

1358
00:58:54,000 --> 00:58:58,000
Speaker 2: to do that. Nobody wanted because it's not shiny. That's

1359
00:58:58,040 --> 00:58:59,480
Speaker 2: why if you see my stuff. When I came home

1360
00:58:59,520 --> 00:59:02,280
Speaker 2: with the prison, I went to businesses in the community

1361
00:59:02,280 --> 00:59:05,080
Speaker 2: and said, listen, I want to promote your rib shack,

1362
00:59:05,840 --> 00:59:06,200
Speaker 2: even dough.

1363
00:59:06,200 --> 00:59:06,880
Speaker 1: I don't eat ribs.

1364
00:59:06,880 --> 00:59:09,360
Speaker 2: I want to promote your rib shack because I know

1365
00:59:09,440 --> 00:59:12,360
Speaker 2: it's people in the city of Philadelphia that's fifteen blocks away.

1366
00:59:12,360 --> 00:59:14,640
Speaker 2: They don't know what's here. Hey, everybody do in Willow

1367
00:59:14,680 --> 00:59:17,040
Speaker 2: two to seven. Welcome to Shannon rib Shot. One thing

1368
00:59:17,080 --> 00:59:19,240
Speaker 2: about these ribs, they fall off the bone. The sauce

1369
00:59:19,320 --> 00:59:21,280
Speaker 2: is the sauce that you never taste before. One thing

1370
00:59:21,360 --> 00:59:23,360
Speaker 2: about the sauce when it hits your tongue and grab

1371
00:59:23,440 --> 00:59:24,680
Speaker 2: your tongue and then slap your tongue.

1372
00:59:24,760 --> 00:59:26,520
Speaker 1: The sauce is so juicy. You never tasted this.

1373
00:59:27,560 --> 00:59:30,040
Speaker 2: Nobody wanted to do that. I said, I'm a step

1374
00:59:30,080 --> 00:59:32,200
Speaker 2: into a field. Well, I don't have nobody in my way.

1375
00:59:32,440 --> 00:59:34,640
Speaker 2: I gotta worry about ad agencies and all. I ain't

1376
00:59:34,680 --> 00:59:37,480
Speaker 2: worried about them. They disconnected from the reality of culture

1377
00:59:37,520 --> 00:59:39,400
Speaker 2: of now. And I ain't talking about black coach. I'm

1378
00:59:39,400 --> 00:59:41,400
Speaker 2: talking about the culture of what's going on now. A

1379
00:59:41,440 --> 00:59:43,360
Speaker 2: lot of them is disconnected. That's why I got a

1380
00:59:43,400 --> 00:59:45,440
Speaker 2: company called We Control Cool. Is that it is a

1381
00:59:45,520 --> 00:59:51,040
Speaker 2: company that connect businesses that need that next level thing,

1382
00:59:51,760 --> 00:59:53,800
Speaker 2: that need to be connected with cool, that need to

1383
00:59:54,080 --> 00:59:56,280
Speaker 2: be connected with everything that's next level.

1384
00:59:57,080 --> 01:00:00,360
Speaker 4: That's what we control. Cool doing your culture either for

1385
01:00:00,440 --> 01:00:02,360
Speaker 4: Google and YouTube. What does that role entail?

1386
01:00:02,760 --> 01:00:06,040
Speaker 2: So I'm on the phone with Leo Kahn and I

1387
01:00:06,200 --> 01:00:08,520
Speaker 2: was talking to a Road to Equality. It was like

1388
01:00:08,520 --> 01:00:12,440
Speaker 2: a couple hundred Google employees on this call, and I'm

1389
01:00:12,480 --> 01:00:16,080
Speaker 2: telling him my story and lio' korn said, wow, Lo,

1390
01:00:16,240 --> 01:00:18,120
Speaker 2: what is this that you want to do? I said, Man,

1391
01:00:18,120 --> 01:00:19,800
Speaker 2: I want to come to YouTube and start my own program.

1392
01:00:19,840 --> 01:00:22,080
Speaker 2: I don't like these dudes on YouTube because every time

1393
01:00:22,120 --> 01:00:24,840
Speaker 2: it's a tentorial, they too worthy. Nobody want to hear

1394
01:00:24,840 --> 01:00:26,960
Speaker 2: that shit, and the average person don't know what they're

1395
01:00:26,960 --> 01:00:30,160
Speaker 2: talking about. So we need to teach people how to

1396
01:00:30,240 --> 01:00:32,560
Speaker 2: start their YouTube, how to scale on YouTube, how to

1397
01:00:32,640 --> 01:00:38,400
Speaker 2: monetize their YouTube. You serious, Yes, let's get on another call.

1398
01:00:39,200 --> 01:00:42,440
Speaker 2: I started a program called YouTube Avenues. YouTube Avenues, we

1399
01:00:42,520 --> 01:00:44,360
Speaker 2: went over to ten cities and what we do is this.

1400
01:00:44,720 --> 01:00:47,040
Speaker 2: We go into a city, we put four or five

1401
01:00:47,320 --> 01:00:50,120
Speaker 2: hundred creators whatever you want to do inside of a

1402
01:00:50,240 --> 01:00:52,680
Speaker 2: room and my team come. When I tell you my team,

1403
01:00:52,720 --> 01:00:54,600
Speaker 2: I got a mean team. I'm talking about tumor. About

1404
01:00:54,640 --> 01:00:57,000
Speaker 2: something right. One thing about tumor is this He's one

1405
01:00:57,040 --> 01:00:59,480
Speaker 2: of the most beautifulest people, one of the most honest

1406
01:00:59,560 --> 01:01:01,920
Speaker 2: people you ever were running too in the history of

1407
01:01:01,960 --> 01:01:04,720
Speaker 2: the music business. This dude is this brother is real.

1408
01:01:04,920 --> 01:01:09,640
Speaker 2: He's the head of Black music for YouTube. We go there,

1409
01:01:09,640 --> 01:01:12,280
Speaker 2: he put a team together him shout out, Vivian and Lillard,

1410
01:01:12,400 --> 01:01:18,760
Speaker 2: liwid Raichie Mahale, Adam Brittany. My whole time, I'm telling

1411
01:01:19,000 --> 01:01:21,720
Speaker 2: is a team of us, right, And we went from

1412
01:01:21,760 --> 01:01:25,760
Speaker 2: city to city and we put four hundred finding people

1413
01:01:25,800 --> 01:01:28,240
Speaker 2: in the cities inside of a room and teach him

1414
01:01:28,240 --> 01:01:30,040
Speaker 2: how to start their YouTube, how to scale on YouTube,

1415
01:01:30,040 --> 01:01:39,720
Speaker 2: how to monetize YouTube. Philadelphia, DC, Baltimore, Detroit, Miami, Houston, Oakland, London,

1416
01:01:40,480 --> 01:01:43,200
Speaker 2: and the list goes on. But we went to all

1417
01:01:43,280 --> 01:01:45,600
Speaker 2: these cities and we left something special there. And it's

1418
01:01:45,640 --> 01:01:47,840
Speaker 2: all because I had an idea and I said, yeah,

1419
01:01:48,200 --> 01:01:50,080
Speaker 2: I could come over there and just talk about me,

1420
01:01:50,520 --> 01:01:53,000
Speaker 2: but no, let's do something for the community. And that

1421
01:01:53,120 --> 01:01:55,160
Speaker 2: was the first program they ever had on that level

1422
01:01:55,520 --> 01:01:57,360
Speaker 2: to give back out of all these platforms.

1423
01:01:57,920 --> 01:02:00,720
Speaker 4: You mentioned that how Dave introduced you to the people

1424
01:02:00,800 --> 01:02:03,920
Speaker 4: that gave him money in order to do what he

1425
01:02:04,040 --> 01:02:07,920
Speaker 4: wanted to do, And they introduced introduced. He introduced them

1426
01:02:07,960 --> 01:02:10,800
Speaker 4: to you and now, and Dave had like I said,

1427
01:02:10,880 --> 01:02:13,240
Speaker 4: I talked to Dave and he's like, hey, people.

1428
01:02:13,080 --> 01:02:16,439
Speaker 5: Get big and they leave. Hey, bless him. Dave ain't

1429
01:02:16,480 --> 01:02:17,440
Speaker 5: no hater, He's not.

1430
01:02:18,200 --> 01:02:18,439
Speaker 1: Listen.

1431
01:02:18,640 --> 01:02:22,160
Speaker 2: Everybody that been on bar Stoo Barstow has been incubated room.

1432
01:02:22,200 --> 01:02:23,720
Speaker 2: They went to the next level and they got shitload

1433
01:02:23,760 --> 01:02:27,200
Speaker 2: of money. Called her daddy example, Path McAfee example, he

1434
01:02:27,360 --> 01:02:30,280
Speaker 2: back yep, like every busting with the boys, Caleb example.

1435
01:02:30,680 --> 01:02:32,160
Speaker 2: Dave is the type of dude you go to day

1436
01:02:32,160 --> 01:02:34,880
Speaker 2: and be like, listen, man, they'd be like, all right, cool.

1437
01:02:35,480 --> 01:02:37,720
Speaker 2: And then the thing about David, I respect it was

1438
01:02:37,800 --> 01:02:39,800
Speaker 2: some people that didn't even own the IP there.

1439
01:02:39,840 --> 01:02:42,280
Speaker 1: He gave them the IP and said, go ahead, do

1440
01:02:42,440 --> 01:02:46,320
Speaker 1: your thing where they do that at Wow.

1441
01:02:47,200 --> 01:02:48,560
Speaker 5: What have you learned most about business?

1442
01:02:48,600 --> 01:02:48,840
Speaker 1: Waller?

1443
01:02:50,000 --> 01:02:52,680
Speaker 2: I learned that today personal and I also learned that

1444
01:02:52,800 --> 01:02:58,400
Speaker 2: business is ninety percent about relationships. Relationships is worth more

1445
01:02:58,440 --> 01:03:01,480
Speaker 2: than money. And the thing I like about businesses you

1446
01:03:01,520 --> 01:03:06,720
Speaker 2: got to understand the power of partnership. Partnership is this, Shannon,

1447
01:03:07,840 --> 01:03:10,600
Speaker 2: you got a bunch of resources. I'm gonna say, Damn, Shannon,

1448
01:03:10,600 --> 01:03:12,760
Speaker 2: I'm gonna bring this idea I got over here to you.

1449
01:03:13,760 --> 01:03:17,680
Speaker 2: In return, I'm gonna give you some equity, so in return,

1450
01:03:17,760 --> 01:03:19,880
Speaker 2: you're gonna open up your resources to me.

1451
01:03:21,200 --> 01:03:22,120
Speaker 1: That's all business is.

1452
01:03:22,240 --> 01:03:26,400
Speaker 2: Business is about equity, is about fair treatment, is about

1453
01:03:26,840 --> 01:03:28,360
Speaker 2: understanding that it's not personal.

1454
01:03:28,640 --> 01:03:30,960
Speaker 1: Sometimes things not might not go your way. Sometimes you

1455
01:03:31,040 --> 01:03:33,280
Speaker 1: might get out bent. But this shit is really about

1456
01:03:33,480 --> 01:03:35,320
Speaker 1: who you can get on that phone. I got a

1457
01:03:35,400 --> 01:03:36,080
Speaker 1: strong phone.

1458
01:03:37,200 --> 01:03:39,680
Speaker 4: I tell people all the time being on this side,

1459
01:03:40,200 --> 01:03:43,000
Speaker 4: it's about relationships because you never know somebody might have

1460
01:03:43,040 --> 01:03:48,480
Speaker 4: been on a starter role three years ago in a

1461
01:03:48,520 --> 01:03:51,360
Speaker 4: bigger role five years ago, and the relation. You know

1462
01:03:51,480 --> 01:03:56,360
Speaker 4: what I met Wallo. I met this gentleman about four

1463
01:03:56,440 --> 01:03:58,680
Speaker 4: years ago, and I think he's doing something. Let's give

1464
01:03:58,720 --> 01:03:59,280
Speaker 4: him a call.

1465
01:03:59,520 --> 01:04:02,240
Speaker 2: And Herember, how you treated him, how you respected him.

1466
01:04:02,400 --> 01:04:04,560
Speaker 2: That's why I respect everybody in the room. At the

1467
01:04:04,640 --> 01:04:07,400
Speaker 2: end of the day, Shannon is like this. They don't understand.

1468
01:04:07,440 --> 01:04:12,520
Speaker 2: It's a difference between you getting to deal for fifty

1469
01:04:12,600 --> 01:04:15,480
Speaker 2: million and you getting to deal for sixty five million,

1470
01:04:15,880 --> 01:04:19,880
Speaker 2: and that and that one that listen, that fifteen percent,

1471
01:04:20,120 --> 01:04:24,520
Speaker 2: fifteen percent more, That fifteen million more was solely based

1472
01:04:24,560 --> 01:04:27,760
Speaker 2: off of I was doing it by myself. As Shannon,

1473
01:04:27,800 --> 01:04:30,440
Speaker 2: you knew somebody over there at that platform or that

1474
01:04:30,560 --> 01:04:32,920
Speaker 2: betting site or that what's name, And they said, Shanny,

1475
01:04:33,360 --> 01:04:33,920
Speaker 2: you're a part of this.

1476
01:04:34,960 --> 01:04:35,800
Speaker 1: Let me see the numbers.

1477
01:04:36,040 --> 01:04:38,480
Speaker 2: Oh yeah, we can do this. I'm talking about this.

1478
01:04:38,520 --> 01:04:40,400
Speaker 2: This shit is filed in the phone call business man. Yes,

1479
01:04:40,600 --> 01:04:43,520
Speaker 2: tens of millions is traded for firing filing the phone calls.

1480
01:04:44,280 --> 01:04:48,440
Speaker 2: People don't understand that. Oh yeah, this episode is a seapier.

1481
01:04:49,240 --> 01:04:50,800
Speaker 2: But you know what people don't.

1482
01:04:50,880 --> 01:04:52,800
Speaker 4: And I tell people, look, the toes you stepped on

1483
01:04:52,880 --> 01:04:54,600
Speaker 4: the day might be on the foot connected to the

1484
01:04:54,640 --> 01:04:56,760
Speaker 4: leg that lead to the foot. You gotta kiss tomorrow. Yeah,

1485
01:04:56,840 --> 01:04:59,240
Speaker 4: you gotta be careful how you treat people. Because you

1486
01:04:59,320 --> 01:05:01,920
Speaker 4: treat somebody bad, one day he's gonna be he or

1487
01:05:02,000 --> 01:05:02,560
Speaker 4: she might be.

1488
01:05:02,640 --> 01:05:05,280
Speaker 1: In a our row up. And you know what, it

1489
01:05:05,400 --> 01:05:06,640
Speaker 1: always happened like that though, that.

1490
01:05:06,680 --> 01:05:07,520
Speaker 5: Guy was a jerk to me.

1491
01:05:09,320 --> 01:05:12,960
Speaker 4: And now somebody that might not be as qualified, maybe

1492
01:05:13,040 --> 01:05:17,280
Speaker 4: not as deserving or earned the opportunity. But because you

1493
01:05:17,400 --> 01:05:19,760
Speaker 4: are jerk three years ago, five years ago, maybe even

1494
01:05:19,800 --> 01:05:22,400
Speaker 4: ten years ago, now they get that opportunity that you

1495
01:05:22,520 --> 01:05:25,959
Speaker 4: passed by only because you look down on that person.

1496
01:05:26,040 --> 01:05:29,400
Speaker 2: And the funny thing about this thing for everybody up

1497
01:05:29,400 --> 01:05:33,360
Speaker 2: there that's coming out, the most powerful people, the most

1498
01:05:33,400 --> 01:05:34,440
Speaker 2: biggest dealmiggers.

1499
01:05:35,360 --> 01:05:37,120
Speaker 1: They looked like some dude that's stressed out.

1500
01:05:38,000 --> 01:05:39,640
Speaker 2: Put some beat up here with a beat up here

1501
01:05:40,040 --> 01:05:44,880
Speaker 2: hookah sneakers on, some skinny jeans and a Pentagonia little

1502
01:05:44,960 --> 01:05:47,600
Speaker 2: vest On and you're not even gonna pay attention to them.

1503
01:05:47,640 --> 01:05:50,320
Speaker 1: And they the most powerful shot. Call in the room. Man,

1504
01:05:51,200 --> 01:05:53,760
Speaker 1: I'm telling you, man out. And that's how it go.

1505
01:05:54,640 --> 01:05:56,360
Speaker 4: You and Gilla, y'all put together a pay per view

1506
01:05:56,400 --> 01:05:59,040
Speaker 4: boxing advanced concert, your own drink company sale March.

1507
01:05:59,480 --> 01:06:02,240
Speaker 5: What if you but from each endeavor that you embark upon,

1508
01:06:02,600 --> 01:06:03,280
Speaker 5: what have you learned?

1509
01:06:03,280 --> 01:06:06,760
Speaker 2: Well them, I learned that relationships is worth more than money.

1510
01:06:07,200 --> 01:06:10,640
Speaker 2: It always go back to relationships because one relationship, one

1511
01:06:10,760 --> 01:06:13,400
Speaker 2: call I got. That's what I'll tell you in this

1512
01:06:13,560 --> 01:06:15,960
Speaker 2: game is about having a strong phone. And the way

1513
01:06:15,960 --> 01:06:18,800
Speaker 2: you get a strong phone gets through relationships and not

1514
01:06:18,920 --> 01:06:22,320
Speaker 2: giving nobody number out and calling people for what you

1515
01:06:22,440 --> 01:06:24,760
Speaker 2: need to call them for, not the bs, because you

1516
01:06:24,800 --> 01:06:27,280
Speaker 2: could lose somebody in the process of just calling people

1517
01:06:27,320 --> 01:06:29,120
Speaker 2: to call them. You can text people, check up, but

1518
01:06:29,280 --> 01:06:34,160
Speaker 2: just all that. So when I was, for instance, clothing.

1519
01:06:34,320 --> 01:06:36,960
Speaker 2: Everything I've done, I always knew somebody that I could call.

1520
01:06:38,520 --> 01:06:40,640
Speaker 2: They could give me a better They could give me

1521
01:06:40,720 --> 01:06:44,120
Speaker 2: a better GPS. They give me a better directions to

1522
01:06:44,240 --> 01:06:47,360
Speaker 2: get here quicker or safer. Sometimes it might be longer.

1523
01:06:47,480 --> 01:06:52,280
Speaker 2: No while, don't do that, damn. But I got listen

1524
01:06:52,320 --> 01:06:54,920
Speaker 2: to me. That's how it's gonna play. You move here,

1525
01:06:55,800 --> 01:06:58,240
Speaker 2: then you move here, then you move here. Then you'll

1526
01:06:58,280 --> 01:07:00,640
Speaker 2: be here in thirty six months. With what you're doing.

1527
01:07:01,000 --> 01:07:03,240
Speaker 2: I'm telling you, this is a bigger play, all right.

1528
01:07:03,320 --> 01:07:03,520
Speaker 1: Cool.

1529
01:07:04,200 --> 01:07:06,640
Speaker 2: Sometimes I gotta slow it down sometimes it you know,

1530
01:07:06,880 --> 01:07:10,200
Speaker 2: And that's what it's good to having good advisors and

1531
01:07:10,240 --> 01:07:12,240
Speaker 2: good people in the game. That's that really been here,

1532
01:07:12,320 --> 01:07:16,560
Speaker 2: That the showing g's, the the Troy Carter's, you know,

1533
01:07:16,600 --> 01:07:18,320
Speaker 2: the different people that I have that I could call on,

1534
01:07:18,400 --> 01:07:20,720
Speaker 2: you know what I mean, that could really like give

1535
01:07:20,760 --> 01:07:23,720
Speaker 2: me some you know, Tony Draper's.

1536
01:07:23,600 --> 01:07:27,520
Speaker 5: Right, since securing these big deals, how does your life change?

1537
01:07:29,480 --> 01:07:31,960
Speaker 1: Man? It's lonely at the top. Man, They get crazy.

1538
01:07:32,040 --> 01:07:36,560
Speaker 2: Man, I'm gonna tell you something, Man, once the success come,

1539
01:07:36,640 --> 01:07:39,440
Speaker 2: people find raised to fall out with you. Man, because

1540
01:07:39,520 --> 01:07:43,320
Speaker 2: you know, you start getting smart. Because it's hard man,

1541
01:07:43,360 --> 01:07:48,280
Speaker 2: Because man, I'm gonna tell you it's hard once you

1542
01:07:48,400 --> 01:07:50,360
Speaker 2: slow down and realize people just want to use you.

1543
01:07:51,040 --> 01:07:53,800
Speaker 2: And I'm not saying everybody, but when you know, sometimes

1544
01:07:53,880 --> 01:07:55,880
Speaker 2: family friends, they just see you as a dollar sign

1545
01:07:55,920 --> 01:07:57,280
Speaker 2: and they don't see you as a friend. No more

1546
01:07:57,520 --> 01:07:59,120
Speaker 2: sharnon if I'm calling you all the time, but we

1547
01:07:59,280 --> 01:08:00,480
Speaker 2: laughing about shit on Instagram?

1548
01:08:00,560 --> 01:08:02,440
Speaker 1: Yo, you see that post that shit was and then

1549
01:08:02,480 --> 01:08:04,120
Speaker 1: now I'm calling you. Damn? What's up?

1550
01:08:04,200 --> 01:08:04,400
Speaker 2: Man?

1551
01:08:05,200 --> 01:08:08,040
Speaker 1: Oh man, Man, you ain't gonna believe this man boy

1552
01:08:08,160 --> 01:08:11,200
Speaker 1: doing bad. They just they just took my call. Man,

1553
01:08:11,440 --> 01:08:14,320
Speaker 1: They told my call, well, what happened?

1554
01:08:14,360 --> 01:08:14,480
Speaker 7: Man?

1555
01:08:14,520 --> 01:08:15,920
Speaker 1: I hold these tickets? Man? How much you old?

1556
01:08:15,920 --> 01:08:16,000
Speaker 3: Man?

1557
01:08:16,040 --> 01:08:19,840
Speaker 1: They shit, I gotta pay forty five thousand? Man, your

1558
01:08:19,920 --> 01:08:23,240
Speaker 1: car costs five thousand? Man, what is it talking about? Bro?

1559
01:08:24,400 --> 01:08:26,040
Speaker 2: Because it's hard, you know what the time it is,

1560
01:08:26,200 --> 01:08:29,519
Speaker 2: it's hard. It's hard for people to sit back and

1561
01:08:29,640 --> 01:08:32,519
Speaker 2: just enjoy and be happy for you. They want to

1562
01:08:32,600 --> 01:08:35,360
Speaker 2: also live exactly what you're doing. They want to come

1563
01:08:35,400 --> 01:08:35,960
Speaker 2: and fake work.

1564
01:08:36,080 --> 01:08:36,240
Speaker 1: Man.

1565
01:08:36,400 --> 01:08:37,479
Speaker 2: Man, I don't want to come work for you know

1566
01:08:37,520 --> 01:08:38,840
Speaker 2: you know, you know you ain't gonna work. You just

1567
01:08:38,880 --> 01:08:40,640
Speaker 2: want to come around and get you want me to

1568
01:08:40,680 --> 01:08:44,280
Speaker 2: sponsor this lifestyle because a lot of times from our culture,

1569
01:08:44,960 --> 01:08:48,000
Speaker 2: everybody wants somebody to finance a lifestyle that you might

1570
01:08:48,080 --> 01:08:50,400
Speaker 2: not be living. I don't party, I don't go to clubs,

1571
01:08:50,400 --> 01:08:53,880
Speaker 2: I don't smoke cooker, you know what I mean. But

1572
01:08:54,000 --> 01:08:57,240
Speaker 2: I didn't looked out for people, and they gonna do

1573
01:08:57,280 --> 01:08:58,960
Speaker 2: some dumb sit then they back at my door again.

1574
01:08:59,600 --> 01:09:02,280
Speaker 4: This can lose the first half of my conversation. Part

1575
01:09:02,360 --> 01:09:04,400
Speaker 4: two is also posted and you can access it to

1576
01:09:04,479 --> 01:09:07,760
Speaker 4: whichever podcast platform you just listen to part one on.

1577
01:09:08,280 --> 01:09:11,000
Speaker 4: Just simply go back to club Shay profile and I'll

1578
01:09:11,000 --> 01:09:11,559
Speaker 4: see you there.