WEBVTT - Like Top 10 Lists? You'll Love Ranker

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<v Speaker 1>The website that's all about lists. What's going on. I'mrich Demiro.

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<v Speaker 1>This is Rich on Tech Daily. I'm in the offices

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<v Speaker 1>of Ranker. This is a website based in Los Angeles

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<v Speaker 1>that's all about lists. I'm here with CEO Clark Benson,

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<v Speaker 1>who created the website. Clark, thanks so much for joining

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<v Speaker 1>me today.

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<v Speaker 2>Thanks Rich, this is cool.

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<v Speaker 1>So we've got the We are in the shadow of

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<v Speaker 1>the Hollywood Sign here in Los Angeles.

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<v Speaker 3>Tell me how you describe what Ranker is all about.

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<v Speaker 4>So, Ranker is a list about everything, right, But the

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<v Speaker 4>hook that we have that our technology supports is that

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<v Speaker 4>the lists are shaped by you, by anybody in the

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<v Speaker 4>audience who lands on the list and decides to participate

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<v Speaker 4>by voting on the lists or potentially adding items to

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<v Speaker 4>the lists. So basically, our editors will put a list

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<v Speaker 4>together about any topic you know that might be of interest.

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<v Speaker 2>Right. It could be best songs of the summer, it.

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<v Speaker 4>Could be best TV shows to binge watch, whatever it

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<v Speaker 4>might be.

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<v Speaker 2>We have literally one hundred thousand plus rankings, right.

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<v Speaker 4>But the unique part of Ranker is that when you,

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<v Speaker 4>you the consumer, land on that list, you're going to

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<v Speaker 4>vote on it. You're or at least you've got a

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<v Speaker 4>decent chance you're going to vote on it. And you know,

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<v Speaker 4>you might come to rank or from a Google search

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<v Speaker 4>looking for a recommendation about you know, new Netflix sci

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<v Speaker 4>fi or something like that, and when you land on it,

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<v Speaker 4>you'll be like, oh, I really like you know, blah blah,

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<v Speaker 4>and you'll start voting on the stuff that you like

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<v Speaker 4>and dislike. And so with a very sort of easy,

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<v Speaker 4>friction free you don't have to log in. You know,

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<v Speaker 4>you don't have to write a bunch of messy texts.

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<v Speaker 4>You can just kind of start expressing your opinion right

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<v Speaker 4>off the bat. And you know, literally we're collecting you know,

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<v Speaker 4>tens of millions of votes a month across all these

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<v Speaker 4>different rankings, and so the world is shaping the content.

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<v Speaker 2>Wow.

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<v Speaker 3>And so do I have to like log in or

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<v Speaker 3>anything or can I just get it right to business?

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<v Speaker 4>You just get right to business for you know, in

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<v Speaker 4>the beginning, we tried to make you log in. We

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<v Speaker 4>found that many many, many, many many more people will

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<v Speaker 4>vote if we leave it, you know, just easy to

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<v Speaker 4>just press a button.

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<v Speaker 1>Okay, So I find the website via Google because I'm

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<v Speaker 1>looking up top movies of all time and then you

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<v Speaker 1>guys come up.

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<v Speaker 3>I go there and I see.

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<v Speaker 1>Something like The Godfather's number one and shaw Shank's number two,

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<v Speaker 1>and I say, I think Shawshank should be number one.

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<v Speaker 1>And all I do is just press that little up

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<v Speaker 1>and next thing, you know, it doesn't go up immediately

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<v Speaker 1>because it has to reach a critical mass of people

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<v Speaker 1>agreeing with me, right, correct.

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<v Speaker 4>You know the list that you're talking about the best

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<v Speaker 4>movies of all the time. I think two hundred thousand

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<v Speaker 4>people have voted on that. There's like three million votes

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<v Speaker 4>on that, So your input is not going to necessarily

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<v Speaker 4>cause it to magically move, right. But you know, we

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<v Speaker 4>have a lot of people that come to the site

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<v Speaker 4>on rankor to find the new stuff, because if you

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<v Speaker 4>land on a new list that has only been voted

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<v Speaker 4>on by five people, you can actually see it moving

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<v Speaker 4>in front of you, and.

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<v Speaker 2>People like a visceral reaction to something they're doing.

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<v Speaker 3>So clearly people like lists. I mean, I've always loved list.

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<v Speaker 1>I think that it kind of makes life easy. You

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<v Speaker 1>know what number one is, you know what number two is,

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<v Speaker 1>number three? And I also like that wisdom of the

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<v Speaker 1>crew idea too, So tell me about that.

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<v Speaker 3>What made you want to kind of start this website.

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<v Speaker 2>Yeah. So, like I I'm an entrepreneur.

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<v Speaker 4>I had a prior internet startup that I sold at

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<v Speaker 4>the end of two thousand and six, and I had

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<v Speaker 4>this kind of gnawing thing of like, I want to

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<v Speaker 4>do another you know, internet business because I know that

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<v Speaker 4>and I was as a list nerd myself, I was

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<v Speaker 4>very frustrated with the fact that like it would be

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<v Speaker 4>like this is one twenty three year old bloggers opinion

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<v Speaker 4>of you know, the best punk bands of all time

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<v Speaker 4>or whatever the topic was I was looking for when

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<v Speaker 4>I would.

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<v Speaker 2>Do a search myself.

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<v Speaker 4>And you know, I was also a fan of the

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<v Speaker 4>wisdom of crowd So we decided to build a technology

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<v Speaker 4>platform that would allow you know, the world the crowd,

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<v Speaker 4>so to speak, to shape the content.

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<v Speaker 2>And you know, it's really worked.

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<v Speaker 4>What it means is that, you know, in theory, if

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<v Speaker 4>you believe in the wisdom of crowds, we have the

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<v Speaker 4>best answer to anything that could be asked in list format.

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<v Speaker 3>So I was going to throw out some ideas. You

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<v Speaker 3>tell me if you have these on Ranker. Obviously, best

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<v Speaker 3>TV shows of all time?

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<v Speaker 1>Sure, best fast food restaurants, Oh yeah, yeah, we have

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<v Speaker 1>best fast food fries.

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<v Speaker 3>Oh wow, do you know what the number one is?

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<v Speaker 2>The right debate. I'm trying to not eat french fries,

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<v Speaker 2>so I don't even look at that.

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<v Speaker 3>Don't look at that loss.

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<v Speaker 1>So with something like that, I mean, how do you monetize?

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<v Speaker 1>So I mean, do you sell me french fries to

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<v Speaker 1>McDonald's do you know what?

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<v Speaker 2>Do you? Yeah? Do you make money? So that's a

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<v Speaker 2>great question.

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<v Speaker 4>So Ranker we make money in sort of the traditional

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<v Speaker 4>internet way of advertising, and Ranker has a really big

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<v Speaker 4>scale at this point. We did like a billion and

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<v Speaker 4>a half at Impressions last month, so we are very

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<v Speaker 4>solidly profitable on mostly online advertising. We also make some

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<v Speaker 4>money from e commerce referrals to like Amazon and another.

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<v Speaker 3>So you started the company, clearly you've grown.

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<v Speaker 1>You've got a bunch of people in the office doing

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<v Speaker 1>what what are these people are doing?

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<v Speaker 4>Yeah, So we're at about eighty five employees and we

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<v Speaker 4>have about fifteen job specs out so anybody listening there.

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<v Speaker 4>We're hiring an engineering and in editorial and in social media,

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<v Speaker 4>all Los Angeles, All Los Angeles. Well, we do have

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<v Speaker 4>a New York sales office, but we've got like about

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<v Speaker 4>a third of the company is in editorial, so they're

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<v Speaker 4>basically making the they're making what I call sort of

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<v Speaker 4>the shell.

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<v Speaker 2>Of the list.

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<v Speaker 4>So they'll they'll they'll spend you know, they'll take a

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<v Speaker 4>topic and they'll put the first fifty items on the list,

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<v Speaker 4>and then the visitors will kind of vote on it

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<v Speaker 4>and shape it and add more items and it sort

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<v Speaker 4>of takes on a bigger life of its own. So

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<v Speaker 4>we've got that editorial team. We've got actually a large

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<v Speaker 4>social team. We've got to fifteen people that just do

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<v Speaker 4>social media exclusively.

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<v Speaker 2>We've got a video team.

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<v Speaker 4>We're branching out into taking rank or lists and making

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<v Speaker 4>video versions of them because some people like to consume

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<v Speaker 4>that stuff.

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<v Speaker 2>Video form, and we've got to you know.

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<v Speaker 3>You have to change those videos a lot.

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<v Speaker 1>Though yesterday it was number one, now today it's different.

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<v Speaker 4>You'd be surprised about the meetings we have to have

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<v Speaker 4>about that, right, it has to be a modular thing.

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<v Speaker 2>So you're absolutely right. We have about fifteen engineers.

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<v Speaker 4>We've got business development, ad operations things like that, so

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<v Speaker 4>it's a you know, it's a pretty diversified company. We've

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<v Speaker 4>just we but we were outgrowing the floor.

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<v Speaker 2>We are here on Wilshure.

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<v Speaker 4>So the company's growing nicely and I enjoy having these

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<v Speaker 4>growing pains.

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<v Speaker 1>So is this fun for you? I mean you're a

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<v Speaker 1>guy that grew up loving lists. Now you're living it

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<v Speaker 1>every day. So has that become a nightmare or does

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<v Speaker 1>that become like this is really fun?

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<v Speaker 3>No?

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<v Speaker 2>This is really fun.

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<v Speaker 4>I mean the only thing that's a bummer is I

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<v Speaker 4>don't have enough time to make my own lists.

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<v Speaker 3>Well, hold on, tell me about that.

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<v Speaker 1>Because you made your own list, you visited, you have

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<v Speaker 1>a list on there that nobody can vote on because

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<v Speaker 1>you did it. But it's one hundred top one hundred

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<v Speaker 1>concerts you saw in a year.

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<v Speaker 4>I so what I did in twenty fifteen, and this

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<v Speaker 4>is the problem. I haven't been able to do that

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<v Speaker 4>in low last three Y're working right, I'm working right,

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<v Speaker 4>But in twenty fifteen, I do like to I have

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<v Speaker 4>a music nerd and I saw I saw one hundred

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<v Speaker 4>and one bands in twenty fifteen, and I decided to

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<v Speaker 4>rank them all. So you can, you know, google Clark

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<v Speaker 4>Benson one hundred bands and you will see really nerdy

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<v Speaker 4>deep dives into every concert I saw, you know, and

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<v Speaker 4>how I liked that will go show versus the Will

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<v Speaker 4>Go Show three years earlier and seven years earlier.

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<v Speaker 2>Out of the twenty times I've seen Will Go. So yes,

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<v Speaker 2>that's the way my brain works.

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<v Speaker 1>It was the number one on that list, Neil Young,

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<v Speaker 1>Neil Young, and what was number one hundred? Do you

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<v Speaker 1>remember that that was a crappy show?

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<v Speaker 2>I'm sure if it was at the bottom. So I

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<v Speaker 2>know I'm not off the top of my head.

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<v Speaker 1>If anyone visits you at the Ranker offices, they will

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<v Speaker 1>notice you do not wear shoes in the office.

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<v Speaker 3>Tell me about that.

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<v Speaker 4>Yeah, And unfortunately, now my investors now know that I

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<v Speaker 4>don't wear shoes because every time I do put shoes

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<v Speaker 4>on when investors come over.

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<v Speaker 2>So now the cat's out of the bag.

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<v Speaker 4>Sorry, guys, but you know I've been I've been shorting myself,

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<v Speaker 4>you know, and hyping you guys all along. You know,

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<v Speaker 4>I hate wearing shoes. I just don't like wearing shoes,

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<v Speaker 4>never have. And one of the things about starting your

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<v Speaker 4>own businesses is you can kind of dictate the rules.

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<v Speaker 4>I thought, you know, I won't wear shoes, and maybe

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<v Speaker 4>some employees won't wear shoes.

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<v Speaker 2>You know, we have eighty five employees.

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<v Speaker 4>Now, you know, We've had quite a few that have

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<v Speaker 4>come and gone in the nine years that Ranker has

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<v Speaker 4>been going, and not a single one of them chose

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<v Speaker 4>to not wear shoes.

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<v Speaker 2>So I think that I'm pretty weird.

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<v Speaker 3>So no one's following your no shoes lead.

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<v Speaker 1>Okay, so tell me before we go, tell me why

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<v Speaker 1>people should come to rancor dot com.

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<v Speaker 4>So the beauty of Rancor is like you can come

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<v Speaker 4>to Rancor to just get a recommendation, right, because it's

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<v Speaker 4>like there's nothing like seeing a quick list to get

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<v Speaker 4>a quick thing of Hey, I want to I need

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<v Speaker 4>a new sci fi show I'm zoning out on. You know,

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<v Speaker 4>I've watched everything. I watched Battlestar Galactic three times. I

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<v Speaker 4>need something new, right, So so people do come to

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<v Speaker 4>us a lot for best current sci fi shows kind

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<v Speaker 4>of queries, but there's also sort of just this like

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<v Speaker 4>trivia slash fandom slash nerdy.

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<v Speaker 2>You know, I.

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<v Speaker 4>Want to organize the world or I want to see

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<v Speaker 4>how the world is organized aspect to Rancor. And you know,

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<v Speaker 4>it's to some degree, it's like people talk about the

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<v Speaker 4>Wikipedia wormhole, right where people you go to Wikipedia, you

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<v Speaker 4>start looking up something that you came there for a reason,

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<v Speaker 4>and half an hour later you're just like, you've clicked

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<v Speaker 4>five ten links and you're just like, how did I

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<v Speaker 4>end up on you know whatever?

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<v Speaker 3>Right?

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<v Speaker 2>Eighteenth century pottery or whatever it is, right right?

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<v Speaker 4>And Rankers kind of like that in that we do

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<v Speaker 4>really well, like we have a higher time on site

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<v Speaker 4>per visit than almost any other consumer website that isn't

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<v Speaker 4>straight streaming video because people go into the opinion wormhole,

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<v Speaker 4>and so I don't exactly know how to describe that

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<v Speaker 4>other than if you've been.

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<v Speaker 1>Done an opinion wormhole, you get it, and everyone has

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<v Speaker 1>an opinion.

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<v Speaker 3>We all know that.

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<v Speaker 1>Clark Benson, thanks so much for joining me today, Clark

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<v Speaker 1>Benson of ranker dot com.

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<v Speaker 3>Go check out the website and thanks so much for listening.

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<v Speaker 1>If you like this podcast, go ahead and subscribe to

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<v Speaker 1>it on iTunes and also leave me a review on

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<v Speaker 1>iTunes and Apple Podcasts that helps more people discover the show.

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<v Speaker 1>I'm shot them up on Best Podcasts. There you go,

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<v Speaker 1>that's a good one. I'm Rich Stemiro. Thanks so much

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<v Speaker 1>for listening. You can find a link to everything I

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<v Speaker 1>talk about here on my website. Just go to richontech

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<v Speaker 1>dot tv. I'll talk to you real soon.

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<v Speaker 3>M