1 00:00:02,480 --> 00:00:06,800 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. 2 00:00:07,680 --> 00:00:10,200 Speaker 2: This is Bloomberg Business of Sports. 3 00:00:10,400 --> 00:00:13,239 Speaker 3: Business of Sports can be intimidating for hard for a 4 00:00:13,320 --> 00:00:14,200 Speaker 3: start to break into. 5 00:00:14,320 --> 00:00:17,200 Speaker 4: We really appreciate what our owners are actually there. You 6 00:00:17,239 --> 00:00:18,840 Speaker 4: know with us through the journey. 7 00:00:18,520 --> 00:00:22,040 Speaker 5: Teams ours especially have been very intentional to diversify at 8 00:00:22,079 --> 00:00:23,920 Speaker 5: all levels of the unfinished eye. We're in the golden 9 00:00:24,040 --> 00:00:26,360 Speaker 5: viewers for the NFL and college football. 10 00:00:26,400 --> 00:00:29,800 Speaker 4: Our demographic reach has continued to explain. 11 00:00:29,560 --> 00:00:33,200 Speaker 1: This is going to be really unlocking the streaming platform 12 00:00:33,280 --> 00:00:34,200 Speaker 1: for sports fans. 13 00:00:34,280 --> 00:00:36,760 Speaker 6: Sports valuations are rising, we'll see when they peak. 14 00:00:36,840 --> 00:00:39,479 Speaker 7: You don't have to be the best in your sports 15 00:00:39,479 --> 00:00:42,320 Speaker 7: to make a whole ton of money. 16 00:00:42,400 --> 00:00:45,320 Speaker 2: Bloomberg Business of Sports from Bloomberg Radio. 17 00:00:46,720 --> 00:00:49,360 Speaker 3: This is the Bloomberg Business of Sports where we explore 18 00:00:49,400 --> 00:00:51,400 Speaker 3: the big money issues in the world of sports on 19 00:00:51,520 --> 00:00:55,639 Speaker 3: Michael Barr along with my colleagues Damien Sasaur and Proanessa Perdomo. 20 00:00:55,960 --> 00:00:58,880 Speaker 3: Scarlett Foo will join us later in the program. Coming up, 21 00:00:58,920 --> 00:01:03,640 Speaker 3: we'll celebrate the start of the NBA's Regulus season with 22 00:01:03,880 --> 00:01:06,640 Speaker 3: NBA Commissioner Adam Silver, and we'll hear a portion of 23 00:01:06,680 --> 00:01:10,520 Speaker 3: a conversation he had with Bloomberg Original's chief correspondent Jason Kelly. 24 00:01:10,720 --> 00:01:13,520 Speaker 8: I like to think about the way we operate with 25 00:01:13,600 --> 00:01:15,960 Speaker 8: these partners, is that every day we're sitting down and saying, 26 00:01:16,160 --> 00:01:18,720 Speaker 8: or do we need to adapt in certain ways? What's 27 00:01:18,720 --> 00:01:21,040 Speaker 8: happening that we didn't predict, what's the best way to 28 00:01:21,120 --> 00:01:22,160 Speaker 8: engage our viewers. 29 00:01:22,440 --> 00:01:24,840 Speaker 3: All that and more straight ahead on the Bloomberg Business 30 00:01:24,840 --> 00:01:28,120 Speaker 3: of Sports. But first we get you ready for the 31 00:01:28,200 --> 00:01:32,080 Speaker 3: New York City Marathon coming up next weekend with New 32 00:01:32,160 --> 00:01:37,560 Speaker 3: York road Runners Chief executive officer Rob Simmelcare Robb, Welcome 33 00:01:37,560 --> 00:01:39,160 Speaker 3: to the Bloomberg Business of Sports. 34 00:01:39,319 --> 00:01:41,240 Speaker 4: Thank you very much, Michael draping with you guys. 35 00:01:41,560 --> 00:01:45,920 Speaker 3: So listen, we had don't believe all that stuff that 36 00:01:45,959 --> 00:01:49,200 Speaker 3: they told you before we went on the airs sheep. 37 00:01:49,240 --> 00:01:50,800 Speaker 9: And I didn't say it wasn't shape. I said, I 38 00:01:50,840 --> 00:01:51,560 Speaker 9: don't like to run. 39 00:01:51,800 --> 00:01:54,600 Speaker 3: Yay different good see Yeah, because I was going to 40 00:01:54,680 --> 00:01:57,040 Speaker 3: call you out on it. It's like, because if you 41 00:01:57,120 --> 00:01:59,720 Speaker 3: haven't seen me, Rob, it's like, you know, I can 42 00:01:59,760 --> 00:02:02,200 Speaker 3: run to the monopoly table and that's about it to 43 00:02:02,200 --> 00:02:04,920 Speaker 3: play the game. Other than that, that's how But you 44 00:02:04,960 --> 00:02:07,600 Speaker 3: know what it really is saying something when you have 45 00:02:08,280 --> 00:02:14,359 Speaker 3: all of these runners participating in what is to be 46 00:02:14,520 --> 00:02:16,400 Speaker 3: one of the biggest events in New York City. 47 00:02:17,360 --> 00:02:20,320 Speaker 4: Yeah, the TCS New York City Marathon coming out November 48 00:02:20,360 --> 00:02:25,000 Speaker 4: three is everywhere I go, Michael, every speech I give, 49 00:02:25,040 --> 00:02:28,080 Speaker 4: every group I talk to, I always say it's the 50 00:02:28,120 --> 00:02:30,440 Speaker 4: single best day of the year in New York City, 51 00:02:30,880 --> 00:02:33,800 Speaker 4: and no one ever disagrees with me. And I mean, 52 00:02:33,840 --> 00:02:37,320 Speaker 4: what's great about the marathon is it brings everybody out right. 53 00:02:37,360 --> 00:02:41,880 Speaker 4: It brings out runners, non runners, everybody just wants to 54 00:02:42,200 --> 00:02:44,919 Speaker 4: be a part of that event because it's the one 55 00:02:45,000 --> 00:02:47,640 Speaker 4: day of the year where we are all just out 56 00:02:47,680 --> 00:02:51,320 Speaker 4: there rooting for total strangers. We open up the city 57 00:02:51,320 --> 00:02:53,480 Speaker 4: of New York to the world. We have tens of 58 00:02:53,520 --> 00:02:56,880 Speaker 4: thousands of runners from overseas coming in to run with us. 59 00:02:56,919 --> 00:02:59,600 Speaker 4: We've got New Yorkers, We've got people from over the country. 60 00:03:00,160 --> 00:03:03,639 Speaker 4: It really is the day that New York is at 61 00:03:03,680 --> 00:03:07,760 Speaker 4: its most international, at its most welcoming, at its most friendly. 62 00:03:08,320 --> 00:03:10,880 Speaker 4: And I think that's the reason why so many people 63 00:03:10,960 --> 00:03:14,079 Speaker 4: think it is such a quintessentially day of New York. 64 00:03:14,160 --> 00:03:17,480 Speaker 4: As quintessential New York day. Over fifty thousand runners of 65 00:03:17,520 --> 00:03:19,919 Speaker 4: all ages, you know, eighteen years old to eighty eight. 66 00:03:20,560 --> 00:03:23,600 Speaker 4: I've got nearly one hundred and fifty countries represented this year, 67 00:03:23,960 --> 00:03:25,679 Speaker 4: so it's a special day and I can't wait. 68 00:03:26,200 --> 00:03:28,240 Speaker 9: Yeah, that's amazing, rob, You know. So the New York 69 00:03:28,240 --> 00:03:30,760 Speaker 9: City Marathon got one hundred and sixty five thousand applications 70 00:03:30,760 --> 00:03:33,280 Speaker 9: this year and I right six, second most in history 71 00:03:34,120 --> 00:03:37,600 Speaker 9: out of all the races, and all the other road 72 00:03:37,640 --> 00:03:40,400 Speaker 9: racers were sold out this year. What is happening to 73 00:03:40,680 --> 00:03:43,040 Speaker 9: the running industry as a whole that they're such a 74 00:03:43,120 --> 00:03:44,360 Speaker 9: high demand right now? 75 00:03:44,600 --> 00:03:47,040 Speaker 4: It's really hot, you know, And I think Vanessa, a 76 00:03:47,040 --> 00:03:49,360 Speaker 4: lot of it is the fact that a lot of 77 00:03:49,400 --> 00:03:51,160 Speaker 4: people started running during the pandemic. 78 00:03:51,240 --> 00:03:51,400 Speaker 8: Right. 79 00:03:51,440 --> 00:03:53,880 Speaker 4: We can all remember those days in twenty twenty when 80 00:03:54,400 --> 00:03:58,840 Speaker 4: our gym was shut down, our yoga class are you know, 81 00:03:58,880 --> 00:04:01,600 Speaker 4: whatever it is we like to do, chances of heart 82 00:04:01,640 --> 00:04:04,280 Speaker 4: was shut down, right, And so people were looking for 83 00:04:04,760 --> 00:04:08,920 Speaker 4: ways to stay physically active and also frankly, ways to 84 00:04:08,960 --> 00:04:13,280 Speaker 4: help cope with their mental stress. And running was an 85 00:04:13,360 --> 00:04:16,520 Speaker 4: answer for so many people. And so a lot of 86 00:04:16,520 --> 00:04:20,159 Speaker 4: folks maybe started running during the pandemic, but then they 87 00:04:20,279 --> 00:04:22,720 Speaker 4: stayed with it because of the way it made them feel, 88 00:04:23,120 --> 00:04:26,000 Speaker 4: and also because they realized that running could actually be 89 00:04:26,040 --> 00:04:29,159 Speaker 4: more than just exercise, that could also be part of 90 00:04:29,520 --> 00:04:31,720 Speaker 4: finding a community, you know. And I think that was 91 00:04:31,760 --> 00:04:33,880 Speaker 4: the other thing coming out of the pandemic. So many 92 00:04:33,920 --> 00:04:38,800 Speaker 4: people had become disconnected to whatever their friend network was, 93 00:04:39,120 --> 00:04:41,680 Speaker 4: or you know, whoever the people were they were closest to, 94 00:04:42,120 --> 00:04:44,720 Speaker 4: and they found these running communities out there, and there 95 00:04:44,760 --> 00:04:48,800 Speaker 4: are hundreds of them, running clubs, other organizations that people 96 00:04:48,880 --> 00:04:51,560 Speaker 4: come together and run, and it now really has become 97 00:04:52,080 --> 00:04:54,800 Speaker 4: a deeply ingrained part of the culture here in New 98 00:04:54,880 --> 00:04:57,000 Speaker 4: York City and in cities all over the world. So 99 00:04:57,400 --> 00:04:59,600 Speaker 4: since I've been CEO of New York Ruduners now coming 100 00:04:59,680 --> 00:05:02,520 Speaker 4: up on years, just about every single race that we've 101 00:05:02,520 --> 00:05:05,080 Speaker 4: put on at New York Roadrunners has been sold out. 102 00:05:05,320 --> 00:05:07,640 Speaker 4: And we put in a lot more than the marathon. 103 00:05:07,680 --> 00:05:11,480 Speaker 4: We do forty plus adult races every year, as well 104 00:05:11,520 --> 00:05:15,640 Speaker 4: as dozens of youth races. So we are at it 105 00:05:15,680 --> 00:05:19,440 Speaker 4: every single week and people are flocking to our events. 106 00:05:19,920 --> 00:05:22,200 Speaker 5: Rob Similkair, one of my bucket list items is to 107 00:05:22,200 --> 00:05:23,840 Speaker 5: actually run in the New York City Marathon. But I'm 108 00:05:23,839 --> 00:05:25,320 Speaker 5: going to tell you right now, I'm never going to 109 00:05:25,400 --> 00:05:27,760 Speaker 5: do it. And here's why. I have a Peloton tread 110 00:05:27,760 --> 00:05:29,800 Speaker 5: at home. And what you guys have done with Peloton 111 00:05:29,880 --> 00:05:32,240 Speaker 5: in putting the marathon on the tread so that I 112 00:05:32,279 --> 00:05:35,080 Speaker 5: can run it from you know, from my work, everyone, 113 00:05:35,120 --> 00:05:37,480 Speaker 5: living room, whatever you want to call it, It's just unbelievable. 114 00:05:37,480 --> 00:05:40,120 Speaker 5: I mean, why would I ever go out and brave 115 00:05:40,160 --> 00:05:42,440 Speaker 5: the elements and the crowds in the twenty six miles 116 00:05:42,480 --> 00:05:43,680 Speaker 5: that it really takes when I can do it in 117 00:05:43,680 --> 00:05:44,400 Speaker 5: an hour or less. 118 00:05:44,440 --> 00:05:47,480 Speaker 4: No, I love hearing that. I'm so glad that you're 119 00:05:47,560 --> 00:05:51,000 Speaker 4: enjoying that. We are so thrilled to have this great 120 00:05:51,040 --> 00:05:54,359 Speaker 4: partnership with Peloton. They're our digital fitness partner and presenting 121 00:05:54,400 --> 00:05:58,320 Speaker 4: sponsor of our podcast Set the Pace, New York Runers 122 00:05:58,360 --> 00:06:00,359 Speaker 4: Set the Pace, and they're they're incredible, And yes, that 123 00:06:00,520 --> 00:06:03,839 Speaker 4: was really the heart of the partnership, you know, giving 124 00:06:03,839 --> 00:06:06,880 Speaker 4: them the opportunity to go out there and film the 125 00:06:06,880 --> 00:06:09,839 Speaker 4: marathon course and for folks like you to have a 126 00:06:09,920 --> 00:06:13,320 Speaker 4: chance to experience that right from your own home on 127 00:06:13,360 --> 00:06:16,360 Speaker 4: the Peloton treads. So I'm so glad you're taking advantage 128 00:06:16,360 --> 00:06:20,480 Speaker 4: of that now, Michael, there's still nothing like the actual race, right, 129 00:06:20,520 --> 00:06:23,159 Speaker 4: So if you're if you're experiencing that in the tread amazing. 130 00:06:23,240 --> 00:06:27,040 Speaker 4: Hopefully that will inspire you to sign up for maybe 131 00:06:27,040 --> 00:06:28,279 Speaker 4: the drawing next year. What do you think? 132 00:06:28,400 --> 00:06:31,880 Speaker 3: Okay, Okay, now see I gotta say something because Damien 133 00:06:31,920 --> 00:06:36,839 Speaker 3: asked the question, and Damien's this slim, beautiful looking I am. 134 00:06:36,960 --> 00:06:38,120 Speaker 5: I am fabulous, Rob. 135 00:06:39,240 --> 00:06:43,080 Speaker 3: You know here, I am this Jackie Gleason looking guy. 136 00:06:43,640 --> 00:06:47,200 Speaker 3: It's like me on a peloton. See that, Rob. That's 137 00:06:47,240 --> 00:06:49,320 Speaker 3: the thing I need to That's what I need to 138 00:06:49,360 --> 00:06:51,080 Speaker 3: do is get on a peloton. 139 00:06:51,880 --> 00:06:53,320 Speaker 5: I want to say this though, Rob, and you can 140 00:06:53,320 --> 00:06:55,400 Speaker 5: see it when you're running on the peloton. I mean 141 00:06:55,440 --> 00:06:58,279 Speaker 5: the crowd, I mean how they cheer you on. I mean, 142 00:06:58,360 --> 00:07:00,800 Speaker 5: it must be just an unbelievable feel to be out there, 143 00:07:00,839 --> 00:07:02,800 Speaker 5: you know, doing it in person. But you know, I 144 00:07:02,839 --> 00:07:05,479 Speaker 5: want to ask you this because I think back, you know, 145 00:07:05,480 --> 00:07:07,679 Speaker 5: pre COVID, I think back to the Boston City Marathon, 146 00:07:07,920 --> 00:07:10,640 Speaker 5: and you know, I'm curious about security issues. I mean, 147 00:07:10,800 --> 00:07:13,240 Speaker 5: geopolitical risk is at an all time high here globally. 148 00:07:13,520 --> 00:07:15,600 Speaker 5: You know, are you guys concerned? I mean, this is 149 00:07:15,640 --> 00:07:18,680 Speaker 5: a major major event. You know what sort of steps 150 00:07:18,720 --> 00:07:21,200 Speaker 5: you're taking to protect the runners, to protect the community 151 00:07:21,280 --> 00:07:22,640 Speaker 5: from a security perspective this. 152 00:07:22,640 --> 00:07:26,800 Speaker 4: Year, Damian. We have a tremendous partnership with the NYPD 153 00:07:27,080 --> 00:07:28,920 Speaker 4: and the City of New York and so this is 154 00:07:29,760 --> 00:07:33,520 Speaker 4: obviously our top priority every single year is making sure 155 00:07:33,640 --> 00:07:38,280 Speaker 4: that our runners, our spectators, everybody is safe. And you 156 00:07:38,280 --> 00:07:40,920 Speaker 4: know this is this is not new to New York, right, 157 00:07:40,960 --> 00:07:42,840 Speaker 4: I mean New York has been a leader when it 158 00:07:42,880 --> 00:07:48,040 Speaker 4: comes to security counter terrorism since nine to eleven and 159 00:07:48,280 --> 00:07:52,520 Speaker 4: even before, right, So we have tremendous faith in NYPD 160 00:07:52,640 --> 00:07:56,000 Speaker 4: and all the agency, state, federal, local that we work 161 00:07:56,040 --> 00:07:58,440 Speaker 4: with very closely to keep the event safe. We were 162 00:07:58,480 --> 00:08:01,880 Speaker 4: able to have a safe event last year. And you know, obviously, 163 00:08:01,960 --> 00:08:03,840 Speaker 4: you know you can't control everything that happens in the world, 164 00:08:03,840 --> 00:08:07,160 Speaker 4: but we know that we are in tremendous hands with 165 00:08:07,280 --> 00:08:10,480 Speaker 4: our state, federal, and local partners of law enforcement. 166 00:08:11,160 --> 00:08:15,080 Speaker 3: I want to compliment you guys because it happens every year. 167 00:08:15,520 --> 00:08:18,720 Speaker 3: You have a lot of charity runners about fourteen thousand 168 00:08:19,000 --> 00:08:22,040 Speaker 3: that were there last year, and they raise a lot 169 00:08:22,040 --> 00:08:24,800 Speaker 3: of money for a lot of good charities. 170 00:08:24,880 --> 00:08:27,680 Speaker 4: Rob It's one of the things that we are most 171 00:08:27,720 --> 00:08:30,400 Speaker 4: proud of at New York Roadrunners is the impact that 172 00:08:30,800 --> 00:08:34,480 Speaker 4: the TCS New York City Marathon has on all kinds 173 00:08:34,480 --> 00:08:38,120 Speaker 4: of causes around the city and the country. Last year, 174 00:08:38,160 --> 00:08:42,120 Speaker 4: we had over fourteen thousand charity runners who put purpose 175 00:08:42,160 --> 00:08:45,319 Speaker 4: behind their miles and they raised a record breaking sixty 176 00:08:45,400 --> 00:08:50,960 Speaker 4: one point three million dollars for over five hundred different charities, 177 00:08:51,000 --> 00:08:54,600 Speaker 4: and so we're expecting another banner year this year and 178 00:08:55,280 --> 00:08:57,000 Speaker 4: we love it. You know, this year it's over almost 179 00:08:57,040 --> 00:09:00,240 Speaker 4: six hundred charities, the most we've ever had participate in 180 00:09:00,280 --> 00:09:03,800 Speaker 4: our charity program. And you know, we know that so 181 00:09:03,920 --> 00:09:07,520 Speaker 4: many organizations use the marathon not just for fundraising, but 182 00:09:07,559 --> 00:09:10,520 Speaker 4: they're also expanding their networks because each one of those 183 00:09:10,600 --> 00:09:13,600 Speaker 4: runners is out there asking their friends and family to 184 00:09:13,679 --> 00:09:16,480 Speaker 4: donate to their cause, and that's bringing new people into 185 00:09:16,480 --> 00:09:19,520 Speaker 4: the fold for each of those organizations. So we love that. 186 00:09:19,559 --> 00:09:22,480 Speaker 4: And of course, we have our own charity team for kids, 187 00:09:22,840 --> 00:09:25,480 Speaker 4: which is the biggest every year, and that we we 188 00:09:25,840 --> 00:09:28,280 Speaker 4: we're thrilled with and that is a charity cause that 189 00:09:28,360 --> 00:09:31,760 Speaker 4: raises money for our very own youth and community programs 190 00:09:31,800 --> 00:09:35,319 Speaker 4: are free youth running programs for kids ages two to eighteen. 191 00:09:35,480 --> 00:09:40,120 Speaker 4: Our senior running programs are wheelchair racing programs. All the 192 00:09:40,120 --> 00:09:42,640 Speaker 4: amazing things we do and Team for Kids has been 193 00:09:42,679 --> 00:09:45,600 Speaker 4: tremendously successful as well. It's raised over one hundred and 194 00:09:45,640 --> 00:09:49,000 Speaker 4: ten million dollars since two thousand and two. So yeah, 195 00:09:49,000 --> 00:09:50,679 Speaker 4: it's a big part of what we do and we're 196 00:09:50,880 --> 00:09:53,720 Speaker 4: we're thrilled to see another impactful year this year at 197 00:09:53,720 --> 00:09:54,199 Speaker 4: the marathon. 198 00:09:54,800 --> 00:09:56,600 Speaker 9: Rob You know, it's interesting when you talk about the 199 00:09:56,840 --> 00:09:59,920 Speaker 9: people who are running for purpose. I mean, the Marathon's 200 00:10:00,480 --> 00:10:04,319 Speaker 9: is really interesting that it has professionals and novices and 201 00:10:04,360 --> 00:10:07,280 Speaker 9: everyone running together on the same field. And when you're 202 00:10:07,320 --> 00:10:10,360 Speaker 9: talking about the professionals and obviously people who break records 203 00:10:10,400 --> 00:10:12,360 Speaker 9: and things like that. A lot has been made in 204 00:10:12,400 --> 00:10:16,200 Speaker 9: recent years about so called super shoes and the controversy 205 00:10:16,200 --> 00:10:18,280 Speaker 9: behind these, like thicker soles and things like that. 206 00:10:18,720 --> 00:10:19,840 Speaker 7: What would you say about that. 207 00:10:19,880 --> 00:10:21,679 Speaker 9: Do you think there's a proper controversy behind it that 208 00:10:21,760 --> 00:10:23,360 Speaker 9: or do you think this is just the way that, 209 00:10:23,840 --> 00:10:27,400 Speaker 9: you know, sports equipment fairly evolves and innovates. 210 00:10:27,480 --> 00:10:29,920 Speaker 4: Yeah, you know, Vanessa, we see this in every sport. 211 00:10:30,360 --> 00:10:35,320 Speaker 4: Every sport has technology that advances and changes over time 212 00:10:35,400 --> 00:10:38,960 Speaker 4: and that really does impact the sport. Right We've seen 213 00:10:39,000 --> 00:10:42,720 Speaker 4: tennis go from wooden rackets and serves of eighty miles 214 00:10:42,760 --> 00:10:45,480 Speaker 4: an hour to all kinds of composites and serves over 215 00:10:45,520 --> 00:10:47,280 Speaker 4: one hundred and forty miles an hour. Right, We've seen 216 00:10:47,640 --> 00:10:52,040 Speaker 4: golf equipment that has actually required them to change golf courses, right, 217 00:10:52,120 --> 00:10:56,360 Speaker 4: tigerproof golf courses like Augusta National, right because they're hitting 218 00:10:56,360 --> 00:10:58,440 Speaker 4: the ball so much farther. So this is just a 219 00:10:58,440 --> 00:11:01,040 Speaker 4: part of the natural evolution of every sport and frankly, 220 00:11:01,520 --> 00:11:04,360 Speaker 4: it makes the sports more interesting and more exciting in 221 00:11:04,360 --> 00:11:07,079 Speaker 4: a lot of ways when you see what humans can 222 00:11:07,160 --> 00:11:10,160 Speaker 4: do and achieve when they are paired with the best 223 00:11:10,240 --> 00:11:12,760 Speaker 4: technology that's out there. And we're seeing that with running 224 00:11:12,800 --> 00:11:15,800 Speaker 4: as well. We're seeing lots of world records broken. Chicago 225 00:11:15,920 --> 00:11:18,240 Speaker 4: Marathon this year had a new world record on the 226 00:11:18,240 --> 00:11:21,120 Speaker 4: women's side, and the year before a new world record 227 00:11:21,160 --> 00:11:23,760 Speaker 4: on the men's side. So we had a new course 228 00:11:23,840 --> 00:11:27,640 Speaker 4: record set in New York last year. Tamarat Tola said 229 00:11:27,679 --> 00:11:31,360 Speaker 4: it he's back to defend his title this year, coming 230 00:11:31,400 --> 00:11:33,240 Speaker 4: off of a gold medal that he won at the 231 00:11:33,240 --> 00:11:36,520 Speaker 4: Paris Olympics. So this kind of thing is exciting for fans. 232 00:11:36,520 --> 00:11:39,600 Speaker 4: It's exciting for us to see what these incredible athletes 233 00:11:39,640 --> 00:11:42,200 Speaker 4: can do. And yeah, we think the shoes are great. 234 00:11:42,240 --> 00:11:44,360 Speaker 4: And by the way, it's not just the elite runners 235 00:11:44,360 --> 00:11:47,160 Speaker 4: that are running in these shoes, it's everyday runners as well. 236 00:11:47,200 --> 00:11:50,040 Speaker 4: And so someone like me. I just ran my first 237 00:11:50,080 --> 00:11:54,439 Speaker 4: marathon in eleven years in Berlin at the BMW Berlin Maicon, 238 00:11:54,720 --> 00:11:56,600 Speaker 4: and I was able to set a personal record by 239 00:11:57,120 --> 00:12:00,280 Speaker 4: one skinny minute. But I'm pretty sure that the really 240 00:12:00,360 --> 00:12:03,199 Speaker 4: nice new Balance fuel sell elite shoes I was running 241 00:12:03,240 --> 00:12:03,679 Speaker 4: and helped. 242 00:12:04,280 --> 00:12:06,199 Speaker 5: You know, Rob, I'm sure a lot of our listeners 243 00:12:06,240 --> 00:12:07,960 Speaker 5: want to hear about normal runners like you and me, 244 00:12:08,080 --> 00:12:09,800 Speaker 5: but really we do want to hear about tamar At 245 00:12:09,800 --> 00:12:12,240 Speaker 5: Tola and Heleno Berrie and all these people who are 246 00:12:12,240 --> 00:12:14,400 Speaker 5: coming to New York, connor Man's, Clayton Young. I mean, 247 00:12:14,400 --> 00:12:15,760 Speaker 5: aren't they all going to be there this year? 248 00:12:15,920 --> 00:12:18,400 Speaker 4: Yeah, we've got an unbelievable pro field. You mentioned a 249 00:12:18,400 --> 00:12:21,560 Speaker 4: few of them were thrilled to have this group coming back, 250 00:12:22,040 --> 00:12:24,319 Speaker 4: and you know, I think that's part of what brings 251 00:12:24,320 --> 00:12:27,560 Speaker 4: the excitement. I think so much more of it is 252 00:12:27,600 --> 00:12:30,440 Speaker 4: that there aren't that many sports where the everyday runner 253 00:12:31,080 --> 00:12:34,120 Speaker 4: is competing on the same field of play on the 254 00:12:34,160 --> 00:12:37,120 Speaker 4: same day in the same sport, right, so you know, 255 00:12:37,200 --> 00:12:40,520 Speaker 4: everybody can know that they ran whatever their time was, 256 00:12:40,760 --> 00:12:42,760 Speaker 4: they were running it right behind these great athletes. 257 00:12:42,920 --> 00:12:45,360 Speaker 3: Our thanks to Rob simil Care for joining us. He's 258 00:12:45,400 --> 00:12:48,640 Speaker 3: the chief executive officer of New York road Runners. 259 00:12:48,760 --> 00:12:52,439 Speaker 5: Coming up, we turned two basketball and WNBA players, opting 260 00:12:52,520 --> 00:12:55,600 Speaker 5: out of their collective bargaining agreement two years ahead of time. 261 00:12:55,480 --> 00:12:59,080 Speaker 3: For mcconlleagues Damian Zas Sawer and Vanessa Perdomo. I'm Michael Barr. 262 00:12:59,360 --> 00:13:01,960 Speaker 3: You are listening to the Bloomberg Business of Sports from 263 00:13:01,960 --> 00:13:04,320 Speaker 3: Bloomberg Radio. Around the world. 264 00:13:08,920 --> 00:13:13,079 Speaker 2: You're listening to Bloomberg Business of Sports from Bloomberg Radio. 265 00:13:14,320 --> 00:13:16,800 Speaker 3: This is the Bloomberg Business of Sports. Will we explore 266 00:13:16,840 --> 00:13:18,840 Speaker 3: the big money issues of the world of sports side 267 00:13:18,880 --> 00:13:22,400 Speaker 3: Michael Barr and along with my colleagues Damien Sassauer and 268 00:13:22,520 --> 00:13:25,360 Speaker 3: Scarlett Foo will join us a bit later. The w 269 00:13:25,800 --> 00:13:30,440 Speaker 3: NBA's original franchise, the New York Liberty, just clinched their 270 00:13:30,640 --> 00:13:34,040 Speaker 3: very first w NBA championship. 271 00:13:33,600 --> 00:13:38,040 Speaker 5: Twenty eight years in the banking to New York Liberty. 272 00:13:38,480 --> 00:13:41,680 Speaker 4: Oh DOUBBBA champions. 273 00:13:42,520 --> 00:13:45,559 Speaker 3: Here's Liberty star Brianna Stewart just moments after the. 274 00:13:45,520 --> 00:13:48,439 Speaker 10: Win, like that champions, telling my kids and then my 275 00:13:48,600 --> 00:13:52,680 Speaker 10: family so it's incredible furnacy that's for that to come 276 00:13:52,760 --> 00:13:53,360 Speaker 10: and know that they. 277 00:13:53,320 --> 00:13:55,959 Speaker 3: Can be like this one day New York Liberty star 278 00:13:56,160 --> 00:14:00,000 Speaker 3: Ford Brianna Stewart just moments after the win, courtesy of ESPN. 279 00:14:00,640 --> 00:14:03,199 Speaker 5: Fresh off of the season that saw a surge in 280 00:14:03,320 --> 00:14:07,199 Speaker 5: both ratings and attendance, the WNBA players are now opting 281 00:14:07,440 --> 00:14:11,839 Speaker 5: out of their existing collective bargaining agreement two years early. 282 00:14:12,160 --> 00:14:14,960 Speaker 3: And here to bring us up to speed is friend 283 00:14:15,040 --> 00:14:19,920 Speaker 3: of the show Bloomberg US sports business reporter Randall Williams. Randall, 284 00:14:20,080 --> 00:14:22,560 Speaker 3: once again, welcome to the Bloomberg Business of Sports. 285 00:14:22,880 --> 00:14:24,400 Speaker 11: What's going on? Thank you for having me. 286 00:14:24,680 --> 00:14:29,400 Speaker 3: Hey, this is an interesting story with the WNBA two 287 00:14:29,520 --> 00:14:34,480 Speaker 3: years early opting out and I'm assuming obviously this is 288 00:14:34,560 --> 00:14:37,160 Speaker 3: to make sure that the players get more money. 289 00:14:37,320 --> 00:14:41,280 Speaker 6: Yeah, there's a number of issues that the WNBPA wants 290 00:14:41,320 --> 00:14:45,320 Speaker 6: to negotiate, compensation being one of them, benefits being another. 291 00:14:45,560 --> 00:14:50,320 Speaker 6: They want better facilities for their players. This is going 292 00:14:50,400 --> 00:14:52,760 Speaker 6: to be a transformational CBA if they're able to come 293 00:14:52,800 --> 00:14:53,400 Speaker 6: to an agreement. 294 00:14:54,120 --> 00:14:55,880 Speaker 5: Well, Randall, I mean this is kind of I mean, 295 00:14:55,920 --> 00:14:58,040 Speaker 5: I don't know just how expected was this. I mean, 296 00:14:58,120 --> 00:15:00,760 Speaker 5: their original contract with set to expiring twenty twenty seven. 297 00:15:00,800 --> 00:15:02,720 Speaker 5: They just got that huge media deal. 298 00:15:02,800 --> 00:15:02,920 Speaker 3: Right. 299 00:15:03,000 --> 00:15:06,240 Speaker 5: We just are coming off the Caitlyn Kark experience, right, 300 00:15:06,320 --> 00:15:08,920 Speaker 5: a surgeon readings and attendance. You know, is this something 301 00:15:08,960 --> 00:15:10,160 Speaker 5: that you expected? 302 00:15:10,360 --> 00:15:10,560 Speaker 2: Yeah? 303 00:15:10,840 --> 00:15:14,440 Speaker 6: Absolutely, I mean the WNBA was growing even before Caitlin 304 00:15:14,520 --> 00:15:18,000 Speaker 6: Clark arrived, but you know, her presence along with the 305 00:15:18,040 --> 00:15:22,640 Speaker 6: other rookies, Angel Reese and Kimilla Cardoso and so many others, 306 00:15:22,680 --> 00:15:26,600 Speaker 6: Camlon Brink, all of these players supercharged the season this year, 307 00:15:26,920 --> 00:15:29,680 Speaker 6: and so there was an increase in literally every metric 308 00:15:29,760 --> 00:15:31,960 Speaker 6: you can think of. And so if you're the players 309 00:15:32,600 --> 00:15:35,400 Speaker 6: and the league really I mean, well, if you're the players, 310 00:15:35,440 --> 00:15:37,600 Speaker 6: I'll say that as you look at the growth, you 311 00:15:37,640 --> 00:15:39,200 Speaker 6: look at the ratings, you look at all of these 312 00:15:39,280 --> 00:15:41,640 Speaker 6: different metrics and see everything, then of course you want 313 00:15:41,680 --> 00:15:43,440 Speaker 6: to opt out of your CBA early to get a 314 00:15:43,480 --> 00:15:44,360 Speaker 6: bigger piece of the pie. 315 00:15:44,840 --> 00:15:47,440 Speaker 5: I guess random, My question is I went the media deal, 316 00:15:47,560 --> 00:15:51,200 Speaker 5: I mean, is that negotiated. Is the WNBA's media deal 317 00:15:51,320 --> 00:15:53,160 Speaker 5: negotiated separately from the men's. 318 00:15:53,400 --> 00:15:56,040 Speaker 11: The WNBA's media deal is included in the men's. 319 00:15:55,920 --> 00:15:58,440 Speaker 5: That's what I thought. So then I guess, just, I mean, 320 00:15:58,560 --> 00:16:01,960 Speaker 5: explain how if they hold out and the men don't, 321 00:16:02,000 --> 00:16:03,800 Speaker 5: I mean, how does this really change. 322 00:16:03,640 --> 00:16:05,760 Speaker 11: Things within the media deal or within the CBA. 323 00:16:05,880 --> 00:16:07,640 Speaker 5: Within the CBA, right, I mean if they hold out, 324 00:16:07,760 --> 00:16:10,280 Speaker 5: you know, and you know they can't come to terms 325 00:16:10,320 --> 00:16:12,680 Speaker 5: next year, right because it wouldn't go into effect in 326 00:16:12,720 --> 00:16:14,600 Speaker 5: twenty twenty six. Where we're really talking about is twenty 327 00:16:14,680 --> 00:16:15,520 Speaker 5: twenty seven, right. 328 00:16:15,720 --> 00:16:19,440 Speaker 6: So the CBA currently covers next season. It's the year 329 00:16:19,520 --> 00:16:22,760 Speaker 6: after that if they weren't able to come to an agreement, 330 00:16:22,840 --> 00:16:25,560 Speaker 6: that's when a potential lockout would happen in a workstoppage. 331 00:16:27,200 --> 00:16:29,600 Speaker 6: But with that, you know, how does it affect the 332 00:16:30,200 --> 00:16:33,440 Speaker 6: NBA and the WNBA players. There are two separate cbas. 333 00:16:33,520 --> 00:16:35,520 Speaker 6: The media deals are included with one another in I 334 00:16:35,920 --> 00:16:39,000 Speaker 6: think the WNBA got a much larger piece than what 335 00:16:39,080 --> 00:16:42,480 Speaker 6: they were getting from the media partners, but their cbas 336 00:16:42,480 --> 00:16:43,880 Speaker 6: are negotiated completely differently. 337 00:16:44,280 --> 00:16:47,160 Speaker 3: Well, what kind of impact will this have because we're 338 00:16:47,160 --> 00:16:51,360 Speaker 3: supposed to be adding four more teams Next year is 339 00:16:51,400 --> 00:16:54,040 Speaker 3: going to be a Golden State and then teams from 340 00:16:54,080 --> 00:16:57,280 Speaker 3: Toronto Portland they'll play in twenty twenty six, and then 341 00:16:58,080 --> 00:17:02,120 Speaker 3: the WNBA still looking for another team to come in, 342 00:17:02,440 --> 00:17:06,320 Speaker 3: So it'll be a total for sixteen teams. How will 343 00:17:06,720 --> 00:17:07,920 Speaker 3: this impact that? 344 00:17:08,240 --> 00:17:10,600 Speaker 6: What the WNBPA is looking to do is protect the 345 00:17:10,680 --> 00:17:12,800 Speaker 6: future forty eight players that are going to come into 346 00:17:12,840 --> 00:17:16,760 Speaker 6: this because there are some organizations that have built in facilities, 347 00:17:16,880 --> 00:17:21,560 Speaker 6: built in training facilities, a stadium that is ready to go. 348 00:17:21,760 --> 00:17:24,040 Speaker 6: And so for these next forty eight players that are 349 00:17:24,119 --> 00:17:26,159 Speaker 6: going to be joining, you want to make sure that 350 00:17:26,560 --> 00:17:28,840 Speaker 6: they have all of the new rights that they're not 351 00:17:28,960 --> 00:17:32,840 Speaker 6: going to be entering into an organization with that isn't prepared. 352 00:17:32,920 --> 00:17:35,520 Speaker 6: That's what they're looking to do. And so as far 353 00:17:35,600 --> 00:17:39,280 Speaker 6: as those specific organizations coming to the negotiating table, they 354 00:17:39,320 --> 00:17:40,200 Speaker 6: don't have players yet. 355 00:17:40,720 --> 00:17:41,280 Speaker 11: None of them do. 356 00:17:41,440 --> 00:17:43,720 Speaker 6: Now, the Valkyries will and I expect the other two 357 00:17:43,760 --> 00:17:48,199 Speaker 6: franchises will eventually. Now how much those players jump into 358 00:17:49,040 --> 00:17:52,520 Speaker 6: DCBA negotiations, I don't know. It depends on who the 359 00:17:52,600 --> 00:17:55,120 Speaker 6: players are, their impact and the influence over the game. 360 00:17:55,640 --> 00:17:58,560 Speaker 5: Wow, what a year the WNBA has had. I mean, 361 00:17:58,760 --> 00:18:01,440 Speaker 5: these rookies, I mean unbelievable stuff. But you know, let's 362 00:18:01,440 --> 00:18:03,200 Speaker 5: look ahead. Let's look to twenty four to twenty five 363 00:18:03,280 --> 00:18:06,200 Speaker 5: page Bukers, Juju Watkins. There's a lot more talent coming 364 00:18:06,240 --> 00:18:09,200 Speaker 5: into the WNBA, though, I mean, is now the time 365 00:18:09,680 --> 00:18:12,199 Speaker 5: for this new CBA that's going to be negotiated. I mean, 366 00:18:12,320 --> 00:18:15,200 Speaker 5: is this is the timing right for the women to 367 00:18:15,280 --> 00:18:16,360 Speaker 5: maximize their benefits? 368 00:18:16,400 --> 00:18:16,680 Speaker 3: Randall? 369 00:18:16,960 --> 00:18:17,200 Speaker 2: It is. 370 00:18:17,600 --> 00:18:20,280 Speaker 6: I think that as you just noted, there's a bunch 371 00:18:20,359 --> 00:18:23,000 Speaker 6: of superstars that are coming into the WNBA that are 372 00:18:23,040 --> 00:18:25,919 Speaker 6: going to have a massive following that really that are 373 00:18:26,000 --> 00:18:27,960 Speaker 6: going to set up what I think is going to 374 00:18:28,040 --> 00:18:31,920 Speaker 6: be a lot of rivalries that maybe viewers didn't see 375 00:18:32,000 --> 00:18:33,600 Speaker 6: in the early days of they have the NBA. If 376 00:18:33,640 --> 00:18:36,560 Speaker 6: you think of this and if you're trying to compare 377 00:18:36,640 --> 00:18:38,560 Speaker 6: it to the NBA, then I think that this is 378 00:18:38,680 --> 00:18:44,040 Speaker 6: like the magic Bird, Isaiah Thomas, all of these of 379 00:18:44,160 --> 00:18:47,160 Speaker 6: course Michael Jordan, all of these different players that you're 380 00:18:47,160 --> 00:18:49,040 Speaker 6: going to see Now, obviously they have not reached the 381 00:18:49,240 --> 00:18:51,440 Speaker 6: success level that all the four players I just named, 382 00:18:51,480 --> 00:18:54,119 Speaker 6: but in terms of just audience, in terms of gluing 383 00:18:54,200 --> 00:18:56,640 Speaker 6: people to the screen, there's going to be that. I mean, 384 00:18:56,920 --> 00:18:59,280 Speaker 6: we're going to start seeing we already see with Angel 385 00:18:59,320 --> 00:19:01,320 Speaker 6: Reese and Kayln clar whenever they play each other, what 386 00:19:01,440 --> 00:19:03,040 Speaker 6: do they do? They go back to the college games 387 00:19:03,080 --> 00:19:05,040 Speaker 6: when they played each other in the National championship and 388 00:19:05,080 --> 00:19:07,760 Speaker 6: then I believe it was their lead eight. It'll be 389 00:19:07,840 --> 00:19:12,080 Speaker 6: the exact same thing with Paige Becker's and Juju Watkins. 390 00:19:12,320 --> 00:19:15,199 Speaker 6: It's going to be massive. So this is the right 391 00:19:15,280 --> 00:19:16,920 Speaker 6: time for them to opt out of the CBA. And 392 00:19:17,119 --> 00:19:19,199 Speaker 6: they have to get exactly what they want because these 393 00:19:19,280 --> 00:19:21,200 Speaker 6: cbas go for a long time and as the league 394 00:19:21,240 --> 00:19:25,119 Speaker 6: continues to grow. You want something that's progressive and not conservative, 395 00:19:25,119 --> 00:19:27,399 Speaker 6: because if it's conservative, then the players don't get exactly 396 00:19:27,480 --> 00:19:30,720 Speaker 6: what they want. And you know, Kathy Engelbert said the 397 00:19:30,760 --> 00:19:33,359 Speaker 6: other day that she wants this to be fair. I 398 00:19:33,440 --> 00:19:36,119 Speaker 6: think it depends on what her definition affair is and 399 00:19:36,240 --> 00:19:39,560 Speaker 6: what the unions represent, what the union's definition affair is. 400 00:19:39,840 --> 00:19:42,119 Speaker 5: Yeah, you know, Michael Barr, I think I think Randall's right. 401 00:19:42,160 --> 00:19:44,000 Speaker 5: I mean, in the timing, think about this, the New 402 00:19:44,080 --> 00:19:48,000 Speaker 5: York Liberty just when their very first w NBA championship, 403 00:19:48,000 --> 00:19:49,920 Speaker 5: and as we all know, when New York's in the game, 404 00:19:50,040 --> 00:19:52,160 Speaker 5: you know, ratings and attendance, you know what I'm saying. 405 00:19:52,320 --> 00:19:54,520 Speaker 5: So it is an interesting time for sure. 406 00:19:55,280 --> 00:19:58,040 Speaker 3: Which brings up another point. And I think angel Re 407 00:19:58,320 --> 00:20:01,960 Speaker 3: said this, and we're talking about money that her salary 408 00:20:02,520 --> 00:20:06,560 Speaker 3: can't even pay the rent and can you expand on that? 409 00:20:06,640 --> 00:20:09,560 Speaker 3: I mean that obviously that's a problem if you know, 410 00:20:09,840 --> 00:20:12,880 Speaker 3: if the women are like, you know, getting the short 411 00:20:13,040 --> 00:20:15,639 Speaker 3: end of the deal here compared to what sure been are. 412 00:20:16,600 --> 00:20:20,920 Speaker 6: She's she didn't provide context, but you know, I think 413 00:20:21,200 --> 00:20:24,440 Speaker 6: Bloomberg we say context is everything. Yeah, herd direct salary, 414 00:20:24,520 --> 00:20:28,280 Speaker 6: which is around seventy thousand dollars, probably doesn't cover her bills. 415 00:20:28,960 --> 00:20:30,360 Speaker 6: She's right, I mean, I don't think she has any 416 00:20:30,359 --> 00:20:32,680 Speaker 6: reason to lie. However, she has a number of endorsements, 417 00:20:32,800 --> 00:20:35,320 Speaker 6: a number of things that do allow her to cover 418 00:20:35,520 --> 00:20:37,720 Speaker 6: those things. Now, is she living above her means? I 419 00:20:37,800 --> 00:20:42,760 Speaker 6: have no idea. With that being said, if you negotiate 420 00:20:42,800 --> 00:20:46,680 Speaker 6: a new CBA, it provides the opportunity for rookies and 421 00:20:47,080 --> 00:20:50,600 Speaker 6: players to earn a lot more if it's negotiated. 422 00:20:50,640 --> 00:20:53,440 Speaker 11: Now, will it directly affect her contract? 423 00:20:53,560 --> 00:20:56,359 Speaker 6: I don't believe so, because you know she has to 424 00:20:56,400 --> 00:20:58,320 Speaker 6: play next year that'll be the twenty five season, and 425 00:20:58,359 --> 00:20:59,880 Speaker 6: in the year after that will be the twenty sixty 426 00:21:00,200 --> 00:21:02,560 Speaker 6: and the twenty sixth season. Will have an opportunity for 427 00:21:02,640 --> 00:21:04,720 Speaker 6: the salary to increase, But it's not going to have 428 00:21:05,359 --> 00:21:09,400 Speaker 6: a direct impact, right now, so I know that she's 429 00:21:09,400 --> 00:21:12,040 Speaker 6: saying that, you know, her salary doesn't cover her expenses, 430 00:21:12,080 --> 00:21:13,840 Speaker 6: it might go on a little bit longer. 431 00:21:14,320 --> 00:21:17,080 Speaker 5: Well, I mean, let's put some numbers around that, right, Randall. 432 00:21:17,160 --> 00:21:19,920 Speaker 5: I mean, I know that the the the maximum salary 433 00:21:19,960 --> 00:21:22,320 Speaker 5: for the WNBA per player is what like two hundred 434 00:21:22,320 --> 00:21:24,879 Speaker 5: and forty two thousand dollars, But the player minimum, what 435 00:21:25,080 --> 00:21:29,000 Speaker 5: is that exactly? Is that seventy sixty seventy thousand dollars? 436 00:21:29,000 --> 00:21:31,480 Speaker 11: I've heard, Yeah, it's around that. It's around that. 437 00:21:31,680 --> 00:21:32,480 Speaker 2: Wow. Wow. 438 00:21:32,600 --> 00:21:34,760 Speaker 6: So I mean, you know what what the what the 439 00:21:35,240 --> 00:21:39,040 Speaker 6: WNBA would say is that they have compensation packages where 440 00:21:39,359 --> 00:21:41,800 Speaker 6: if you are tagged to do let's say, a Skims 441 00:21:41,880 --> 00:21:45,520 Speaker 6: endorsement or a car Max commercial or something along those lines, 442 00:21:45,880 --> 00:21:49,000 Speaker 6: that they provide opportunities for players to earn more. 443 00:21:49,320 --> 00:21:52,560 Speaker 11: But there's a big difference between salary and compensation. 444 00:21:52,960 --> 00:21:56,119 Speaker 6: And what isn't talked about is how many players are 445 00:21:56,240 --> 00:22:00,439 Speaker 6: actually able to earn these opportunities, Like how many if 446 00:22:00,480 --> 00:22:03,520 Speaker 6: it's not Breonna Stewart, if it's not Sabrina i and 447 00:22:03,600 --> 00:22:06,240 Speaker 6: Esco or John Colt Jones are the ninth, tenth and 448 00:22:06,359 --> 00:22:09,440 Speaker 6: eleventh women on that New York liberty bench going to 449 00:22:09,480 --> 00:22:12,280 Speaker 6: get the same opportunities as them to earn the compensation. 450 00:22:12,440 --> 00:22:12,879 Speaker 2: Probably not. 451 00:22:13,320 --> 00:22:15,680 Speaker 6: And it's the exact same thing in the NBA, where 452 00:22:15,680 --> 00:22:18,920 Speaker 6: you don't see the nine, tenth and eleventh players on 453 00:22:19,000 --> 00:22:22,320 Speaker 6: the bench getting the same opportunities. However, in the NBA, 454 00:22:22,359 --> 00:22:25,920 Speaker 6: you're making millions, So are they missing that money? It 455 00:22:26,000 --> 00:22:28,399 Speaker 6: depends on who you ask. In the WNBA, they are 456 00:22:28,480 --> 00:22:30,800 Speaker 6: missing the money, you don't. It doesn't matter who you ask. 457 00:22:31,520 --> 00:22:35,760 Speaker 6: These compensation packages that cater to the more popular players 458 00:22:35,840 --> 00:22:39,440 Speaker 6: and stars, you could argue, are not necessarily fair. 459 00:22:40,000 --> 00:22:41,800 Speaker 5: Yeah, well we're gonna, I agree with the only Michael 460 00:22:41,840 --> 00:22:44,480 Speaker 5: Barr get sponsorship deals from State Farm and Gatorade. But 461 00:22:44,600 --> 00:22:46,959 Speaker 5: I mean, let's just think. Let's just think about Caitlyn 462 00:22:47,040 --> 00:22:49,800 Speaker 5: Clark for one second, right, I mean, what sort of 463 00:22:49,920 --> 00:22:52,160 Speaker 5: deal is she getting from Nike. I mean, just let's 464 00:22:52,160 --> 00:22:54,320 Speaker 5: put some context around it. I mean, I mean, it's 465 00:22:54,359 --> 00:22:56,680 Speaker 5: got to be a multimillion dollar deal, right for sure. 466 00:22:56,960 --> 00:22:57,320 Speaker 3: I mean. 467 00:22:58,960 --> 00:23:00,000 Speaker 5: Million dollar deal, it's got to be. 468 00:23:00,280 --> 00:23:03,679 Speaker 6: Yeah, she's she's probably one of the highest paid players 469 00:23:03,760 --> 00:23:06,159 Speaker 6: in a WNBA right now strictly off of endorsements. I mean, 470 00:23:06,280 --> 00:23:08,720 Speaker 6: she has a signature shoe coming out, Sabrina iron Escu 471 00:23:08,840 --> 00:23:11,920 Speaker 6: has one, and Asian Wilson will have one. All of 472 00:23:12,000 --> 00:23:14,880 Speaker 6: these players with the signature shoes are going to be paid, 473 00:23:15,400 --> 00:23:18,520 Speaker 6: you know, more than the other players in the league. 474 00:23:18,640 --> 00:23:21,600 Speaker 11: And that's that's no difference than in the NBA. 475 00:23:21,720 --> 00:23:24,920 Speaker 6: There's some players who brands tied themselves to and try 476 00:23:24,960 --> 00:23:28,240 Speaker 6: to springboard them in popularity, and Caitlyn Clark is no different. 477 00:23:28,600 --> 00:23:31,399 Speaker 6: I would not be surprised if her shoe when it 478 00:23:31,480 --> 00:23:33,960 Speaker 6: comes out is one of the highest selling shoes that 479 00:23:34,080 --> 00:23:39,120 Speaker 6: Nike has alongside the men's shoes. Sabrina Ironescue has shoe 480 00:23:39,160 --> 00:23:42,880 Speaker 6: has been very popular on the floor, and I think 481 00:23:42,960 --> 00:23:45,400 Speaker 6: that Caitlin Clark is going to be very popular with kids. 482 00:23:46,200 --> 00:23:50,119 Speaker 3: There is another issue that's involved in the negotiations, uh, 483 00:23:50,440 --> 00:23:54,200 Speaker 3: and it involves when a player in the w NBA 484 00:23:54,359 --> 00:23:58,399 Speaker 3: either retires or if they get pregnant, and there have 485 00:23:58,520 --> 00:24:02,440 Speaker 3: been issues with some players saying the team did not 486 00:24:02,600 --> 00:24:06,520 Speaker 3: treat them fairly when they did become pregnant. 487 00:24:06,880 --> 00:24:13,359 Speaker 6: Yeah, they're trying to negotiate better pregnancy protections, better retirement 488 00:24:13,440 --> 00:24:18,000 Speaker 6: benefits so that when players do hang up their jersey 489 00:24:18,240 --> 00:24:20,280 Speaker 6: and the rafters like, you know, they don't have to 490 00:24:20,320 --> 00:24:22,600 Speaker 6: worry about the certain things that they have to worry about. 491 00:24:22,600 --> 00:24:25,280 Speaker 6: There's some very detailed stories that we don't have time 492 00:24:25,320 --> 00:24:29,560 Speaker 6: for today where w NBA players talk about former WNBA 493 00:24:29,640 --> 00:24:32,840 Speaker 6: players talk about, you know, their treatment, They talk about 494 00:24:33,000 --> 00:24:35,960 Speaker 6: what is available to them, and it doesn't sound right 495 00:24:36,600 --> 00:24:38,920 Speaker 6: when you hear it, quite frank, it just doesn't. It 496 00:24:38,960 --> 00:24:41,600 Speaker 6: doesn't sound right. And so what can the league do? 497 00:24:41,920 --> 00:24:45,000 Speaker 6: What will they agree to? I think, you know, we'll 498 00:24:45,080 --> 00:24:47,200 Speaker 6: have to see. But I do believe that this is 499 00:24:47,359 --> 00:24:50,080 Speaker 6: going to be a you know, I think that the 500 00:24:50,160 --> 00:24:53,520 Speaker 6: conversations are going to start probably peaceful, but I do 501 00:24:53,920 --> 00:24:57,640 Speaker 6: anticipate them to get very tough and intense over time. 502 00:24:58,680 --> 00:25:03,080 Speaker 3: Randall Williams, my friend Bloomberg, US sports business reporter, you 503 00:25:03,200 --> 00:25:05,679 Speaker 3: are the man. Thanks again, old friend for joining us. 504 00:25:05,720 --> 00:25:07,600 Speaker 11: Appreciate you all for having me up. 505 00:25:07,720 --> 00:25:12,080 Speaker 5: Next more basketball, we have a special conversation with NBA 506 00:25:12,440 --> 00:25:13,960 Speaker 5: Commissioner Adam Silver. 507 00:25:14,320 --> 00:25:17,639 Speaker 8: The marketplace is speaking loud and clearly about the value 508 00:25:17,640 --> 00:25:22,720 Speaker 8: of premium live sport content, and I think, to even 509 00:25:22,800 --> 00:25:26,600 Speaker 8: surprise some followers of the marketplace. I think, when I 510 00:25:26,720 --> 00:25:32,960 Speaker 8: think of where sports ranks in the hierarchy of called 511 00:25:33,400 --> 00:25:37,600 Speaker 8: entertainment programming, we're clearly in a place that we weren't historically. 512 00:25:37,920 --> 00:25:41,639 Speaker 3: For Damian Sasawer, I'm Michael Barr. You are listening to 513 00:25:41,720 --> 00:25:45,520 Speaker 3: the Bloomberg Business of Sports from Bloomberger Radio around the borough. 514 00:25:58,920 --> 00:26:03,040 Speaker 2: Your Listeningloomberg Business of Sports from Bloomberg Radio. 515 00:26:04,400 --> 00:26:06,760 Speaker 3: Thanks for joining us on the Bloomberg Business of Sports show. 516 00:26:06,800 --> 00:26:08,640 Speaker 3: But we explored the big money issues in the world 517 00:26:08,680 --> 00:26:11,840 Speaker 3: of sports side Michael Barr along with my colleagues Damian 518 00:26:11,920 --> 00:26:13,960 Speaker 3: Sasauer and Scarlet Food. 519 00:26:14,359 --> 00:26:19,920 Speaker 12: Oh my friend of the shows here. Hey, you don't call, 520 00:26:20,080 --> 00:26:26,120 Speaker 12: sometimes you don't write. Jason Kelly, Bloomberg Originals Chief correspondent, 521 00:26:26,640 --> 00:26:30,280 Speaker 12: Hey man, welcome, Thank you the Bloomberg Business of sportsman. 522 00:26:30,359 --> 00:26:33,800 Speaker 12: Great to be here, and you have a special interview. 523 00:26:34,560 --> 00:26:36,119 Speaker 3: Okay, I'm just going to come out and say it. 524 00:26:36,359 --> 00:26:40,600 Speaker 3: Out of the four major food groups of sports teams, 525 00:26:41,119 --> 00:26:45,520 Speaker 3: I always thought NBA Commissioner Adam Silver was the best 526 00:26:45,760 --> 00:26:48,159 Speaker 3: of them all, and you sat down and talked about it. 527 00:26:48,320 --> 00:26:50,119 Speaker 7: I did, and yet you're exactly right, Bar. 528 00:26:50,200 --> 00:26:53,520 Speaker 10: I mean, he definitely gets the best reviews of the 529 00:26:53,720 --> 00:26:57,080 Speaker 10: four biggies here in the United States. He took over 530 00:26:57,160 --> 00:26:59,720 Speaker 10: for David Stern, which was obviously a very tough act 531 00:26:59,760 --> 00:27:02,840 Speaker 10: to I got a chance to sit down with Adam. 532 00:27:03,359 --> 00:27:07,040 Speaker 10: He was speaking at the usc Next Level Sports Conference, 533 00:27:07,400 --> 00:27:09,440 Speaker 10: which I had the great opportunity to co host with 534 00:27:09,560 --> 00:27:13,359 Speaker 10: Will Obey and Jeff Garrett, deans of the Ennenburgh and 535 00:27:13,520 --> 00:27:17,440 Speaker 10: Marshall Schools respectively, at usc Adam came out essentially on 536 00:27:17,600 --> 00:27:22,400 Speaker 10: the eve of the NBA season starting, And I think 537 00:27:22,520 --> 00:27:25,639 Speaker 10: we all around this table know this. The NBA is 538 00:27:25,760 --> 00:27:29,600 Speaker 10: a massive and fast growing and very ambitious business. 539 00:27:30,720 --> 00:27:33,399 Speaker 1: It is, and in fact, now that they've figured out 540 00:27:33,400 --> 00:27:36,679 Speaker 1: their media rights for the next seven eight years, they 541 00:27:36,720 --> 00:27:39,280 Speaker 1: can now look to the next chapter, which is expansion. 542 00:27:39,600 --> 00:27:42,400 Speaker 1: Right now, the NBA has thirty teams, and they've identified 543 00:27:42,400 --> 00:27:44,520 Speaker 1: a couple of cities where they would like to expand to. 544 00:27:44,720 --> 00:27:47,159 Speaker 1: But thirty two is kind of the magic number when 545 00:27:47,200 --> 00:27:48,359 Speaker 1: you're talking about sports leagues. 546 00:27:48,600 --> 00:27:49,840 Speaker 7: It certainly feels that way. 547 00:27:50,160 --> 00:27:53,320 Speaker 10: And you know, Silver had been pretty clear leading up 548 00:27:53,359 --> 00:27:55,560 Speaker 10: to this that let's get the media deal done and 549 00:27:55,640 --> 00:28:00,520 Speaker 10: then let's get going on this. Seattle Las Vegas seem 550 00:28:00,680 --> 00:28:04,040 Speaker 10: to be the natural next steps. There is some talk 551 00:28:04,119 --> 00:28:07,120 Speaker 10: of Mexico City sort of like lingering out there. That's 552 00:28:07,160 --> 00:28:10,439 Speaker 10: a possibility, you know, we talked a little bit about 553 00:28:10,880 --> 00:28:15,320 Speaker 10: what he's looking for. Listen, they want a community that's 554 00:28:15,400 --> 00:28:19,399 Speaker 10: really gonna be additive to the entirety of the league. 555 00:28:19,960 --> 00:28:22,639 Speaker 10: And you know, Seattle obviously has a very long history 556 00:28:22,840 --> 00:28:23,840 Speaker 10: with the SuperSonics. 557 00:28:24,320 --> 00:28:24,399 Speaker 12: Uh. 558 00:28:24,520 --> 00:28:27,640 Speaker 10: The Bonderman family, David Bonderman, of course, very well known 559 00:28:27,680 --> 00:28:29,600 Speaker 10: to our audience here at Bloomberg, one of the founders 560 00:28:29,640 --> 00:28:32,680 Speaker 10: of TPG. His daughter Sam Holloway, is really leading the 561 00:28:32,720 --> 00:28:39,040 Speaker 10: effort there in Seattle and Vegas. You've got potentially, you've 562 00:28:39,160 --> 00:28:42,000 Speaker 10: got you know, I recently caught up with Candice Parker 563 00:28:42,440 --> 00:28:46,680 Speaker 10: WNBA legend. She's talking with Mark Lasry about potentially a 564 00:28:46,800 --> 00:28:49,520 Speaker 10: bid for Vegas. So this is gonna be I think 565 00:28:49,560 --> 00:28:51,520 Speaker 10: the term of art is awesome. I mean, it's gonna 566 00:28:51,520 --> 00:28:53,440 Speaker 10: be great to sort of see where the NBA goes next. 567 00:28:53,520 --> 00:28:55,120 Speaker 5: Well, Jason, we know it's gonna be a great season 568 00:28:55,160 --> 00:28:56,800 Speaker 5: here in the NBA because the Knicks are gonna be 569 00:28:56,800 --> 00:29:00,840 Speaker 5: awesome this year. Sorry you didn't have, Michael. 570 00:29:01,520 --> 00:29:03,360 Speaker 7: I mean you can say with a straight face, this 571 00:29:03,560 --> 00:29:05,040 Speaker 7: year more than most year, more. 572 00:29:04,960 --> 00:29:09,000 Speaker 5: Than most years. Said it with conviction, dude, But unlike 573 00:29:09,160 --> 00:29:14,440 Speaker 5: other years, also, the w NBA has had an unbelievable 574 00:29:14,480 --> 00:29:17,280 Speaker 5: record year. I'm talking Caitlyn Kark, Cameron Brink, Angel Reese. 575 00:29:17,360 --> 00:29:20,400 Speaker 5: I mean, the list goes on and on. Before he 576 00:29:20,720 --> 00:29:23,160 Speaker 5: was the commissioner of the NBA, as we know, Adam 577 00:29:23,200 --> 00:29:27,040 Speaker 5: Stern ran NBA Entertainment, So he understands the value sorry 578 00:29:27,120 --> 00:29:30,560 Speaker 5: Adam Silvern, right, so he understands the value of the WNBA. 579 00:29:30,880 --> 00:29:32,040 Speaker 5: What did he have to say about that. 580 00:29:32,280 --> 00:29:36,200 Speaker 10: I mean he's watched it, I think with some awe 581 00:29:36,760 --> 00:29:39,479 Speaker 10: and I think a lot of pride. Candidly, I mean, 582 00:29:39,520 --> 00:29:42,960 Speaker 10: this is an overnight sensation after twenty eight years in 583 00:29:43,040 --> 00:29:45,080 Speaker 10: a lot of ways, when he and David Certin and 584 00:29:45,160 --> 00:29:47,840 Speaker 10: Val Ackerman, who was the first president of the WNBA 585 00:29:48,000 --> 00:29:50,320 Speaker 10: now the commissioner of course of the Big East. You know, 586 00:29:50,360 --> 00:29:53,280 Speaker 10: when they got this off the ground twenty eight years ago, 587 00:29:53,480 --> 00:29:55,760 Speaker 10: there was a lot of ambition for it. There was 588 00:29:55,800 --> 00:29:59,080 Speaker 10: a lot of enthusiasm initially, and then it kind of 589 00:29:59,160 --> 00:30:02,800 Speaker 10: just pay Yeah. The last few years I think have 590 00:30:02,960 --> 00:30:07,880 Speaker 10: been a massive run up. Clearly this year really broke 591 00:30:07,920 --> 00:30:10,280 Speaker 10: out owing to Caitlin Clark. But if you talk to 592 00:30:10,760 --> 00:30:12,719 Speaker 10: the Candice Parkers of the world, even if you talk 593 00:30:12,760 --> 00:30:14,440 Speaker 10: to the Rebecca Lobos of the world, who was there 594 00:30:14,560 --> 00:30:17,840 Speaker 10: at the beginning. There's been something brewing over the past 595 00:30:17,880 --> 00:30:20,920 Speaker 10: few years. As you've seen Mark Davis really invests in 596 00:30:21,000 --> 00:30:24,400 Speaker 10: Las Vegas. You've seen Clara Wusai and Joe si really 597 00:30:24,480 --> 00:30:27,320 Speaker 10: invest here in New York. The New York Liberty, your 598 00:30:27,680 --> 00:30:31,720 Speaker 10: WNBA champions obviously, and the Minnesota Links, who you know 599 00:30:31,920 --> 00:30:36,520 Speaker 10: were the runner up, have been incredibly successful franchise as well. 600 00:30:36,560 --> 00:30:39,280 Speaker 10: Shout out to my partner on the bl line, Chardriguez, 601 00:30:39,320 --> 00:30:41,760 Speaker 10: who is one of the owners of the Minnesota Links. 602 00:30:41,800 --> 00:30:44,920 Speaker 10: So yeah, it's an incredible story and I think it 603 00:30:45,400 --> 00:30:49,920 Speaker 10: goes it goes bigger and bigger from here. We're going 604 00:30:50,000 --> 00:30:51,960 Speaker 10: to see how the labor piece of this works out. 605 00:30:52,040 --> 00:30:55,560 Speaker 10: You know, news this week that the players have essentially 606 00:30:56,040 --> 00:30:59,720 Speaker 10: rejected the current agreement. They're going to renegotiate and so 607 00:31:00,000 --> 00:31:02,880 Speaker 10: so the money is there for the w and that 608 00:31:03,160 --> 00:31:04,360 Speaker 10: is new news. 609 00:31:04,440 --> 00:31:06,840 Speaker 3: And this is unprecedented. I mean, this is this is 610 00:31:06,920 --> 00:31:10,120 Speaker 3: a major moment for the WNBA. They opted out. They 611 00:31:10,160 --> 00:31:13,240 Speaker 3: had they two years early yep, and I think they 612 00:31:13,320 --> 00:31:19,400 Speaker 3: had a two hundred million dollar contract for the broadcast rights. 613 00:31:20,440 --> 00:31:24,720 Speaker 3: This is huge. I mean, what are the odds that 614 00:31:25,440 --> 00:31:28,640 Speaker 3: they can get more for their salaries out of this. 615 00:31:29,080 --> 00:31:30,719 Speaker 10: I mean I think the odds are good. I mean 616 00:31:30,840 --> 00:31:33,600 Speaker 10: I think what the W obviously is trying to avoid. 617 00:31:33,680 --> 00:31:35,520 Speaker 10: And keep in mind, to your point, this is two 618 00:31:35,600 --> 00:31:38,720 Speaker 10: years early, so next season is safe. What we're looking 619 00:31:38,840 --> 00:31:42,560 Speaker 10: at in terms of a potential lockout or walkout is 620 00:31:42,880 --> 00:31:46,680 Speaker 10: two seasons from now. I would like to think I 621 00:31:46,720 --> 00:31:49,080 Speaker 10: don't have any inside knowledge. I would like to think 622 00:31:49,240 --> 00:31:53,640 Speaker 10: that given the growth trajectory, not just of the W 623 00:31:53,920 --> 00:31:56,920 Speaker 10: but of women's sports overall, the owners are going to 624 00:31:57,000 --> 00:31:58,479 Speaker 10: come to the table. The league is going to come 625 00:31:58,480 --> 00:32:00,479 Speaker 10: to the table. Keep in mind, it's a little bit 626 00:32:00,520 --> 00:32:06,040 Speaker 10: of a different sort of animal because essentially the owners 627 00:32:06,080 --> 00:32:11,120 Speaker 10: of the WNBA own about forty three percent, the owners 628 00:32:11,160 --> 00:32:13,440 Speaker 10: of the NBA owned about forty forty three percent, and 629 00:32:13,560 --> 00:32:17,040 Speaker 10: then outside investors own the balance of the W. So 630 00:32:17,680 --> 00:32:20,360 Speaker 10: it's a little bit tricky. You have owners who are 631 00:32:20,400 --> 00:32:22,600 Speaker 10: sort of all in on women's fastball, you have others 632 00:32:22,640 --> 00:32:24,600 Speaker 10: who are like, oh yeah, I do own that, and 633 00:32:24,760 --> 00:32:27,680 Speaker 10: so everybody's got to get on the same page and 634 00:32:27,880 --> 00:32:30,720 Speaker 10: realize that there's real money to be made. If you 635 00:32:30,920 --> 00:32:33,000 Speaker 10: talked to Clara Wousai, as I did a couple weeks 636 00:32:33,040 --> 00:32:38,160 Speaker 10: ago at screen time, she is predicting that her franchise 637 00:32:38,640 --> 00:32:41,360 Speaker 10: is going to be the first billion dollar franchise in 638 00:32:41,440 --> 00:32:43,000 Speaker 10: women's sports within the next ten years. 639 00:32:43,040 --> 00:32:45,200 Speaker 3: And that's what Kandas Parker also Yeah it with you too. 640 00:32:45,720 --> 00:32:48,880 Speaker 3: Our thanks to friend of the show Jason Kelly, chief 641 00:32:48,920 --> 00:32:50,840 Speaker 3: correspondent at Bloomberg Originals. 642 00:32:51,160 --> 00:32:53,560 Speaker 5: Now let's take a listen to a portion of Jason's 643 00:32:53,560 --> 00:32:56,360 Speaker 5: conversation with NBA Commissioner Adam Silver. 644 00:32:57,920 --> 00:33:00,640 Speaker 7: Adam Silver, talk to me about the biggest business goal 645 00:33:00,720 --> 00:33:02,080 Speaker 7: for this upcoming NBA season. 646 00:33:02,560 --> 00:33:07,480 Speaker 8: The biggest business goal, I would say, is to work 647 00:33:07,520 --> 00:33:11,479 Speaker 8: through the transition from our current media relationships to our 648 00:33:11,560 --> 00:33:17,320 Speaker 8: new ones and to ensure that we're adapting to fit 649 00:33:17,480 --> 00:33:22,960 Speaker 8: the new technology. And it's amazing how quickly that change 650 00:33:23,040 --> 00:33:25,760 Speaker 8: is taking place. So that's a large part of it. 651 00:33:25,880 --> 00:33:29,520 Speaker 8: And then i'd say number two, to think more about 652 00:33:29,640 --> 00:33:33,080 Speaker 8: what the best way is to grow this game globally. 653 00:33:33,320 --> 00:33:36,080 Speaker 8: I mean, that's and that's always been a priority, and 654 00:33:36,160 --> 00:33:39,080 Speaker 8: it was for David cern and all the years I 655 00:33:39,160 --> 00:33:43,200 Speaker 8: worked under him. But I would say because of the technology. 656 00:33:43,280 --> 00:33:48,080 Speaker 8: I just referenced these global streaming services that you know, 657 00:33:48,240 --> 00:33:54,440 Speaker 8: advancement and smartphones, the large availability everywhere now it creates 658 00:33:54,440 --> 00:33:56,640 Speaker 8: an opportunity that wasn't available to us historically. 659 00:33:57,080 --> 00:33:59,920 Speaker 10: So you mentioned media. Obviously, the media deal drew tons 660 00:33:59,960 --> 00:34:02,680 Speaker 10: of headlines, a lot of attention. What's the biggest lesson 661 00:34:02,720 --> 00:34:05,280 Speaker 10: you take from that negotiation, either in terms of valuation 662 00:34:05,440 --> 00:34:06,880 Speaker 10: in terms of the players involved. 663 00:34:07,160 --> 00:34:09,200 Speaker 7: What sticks with you? What do you need to act 664 00:34:09,239 --> 00:34:09,640 Speaker 7: on next? 665 00:34:10,120 --> 00:34:13,439 Speaker 8: What sticks with me is the marketplace is speaking loud 666 00:34:13,480 --> 00:34:17,200 Speaker 8: and clearly about the value of premium live sport content. 667 00:34:18,280 --> 00:34:22,920 Speaker 8: And I think, to even surprise some followers of the marketplace, 668 00:34:23,000 --> 00:34:26,400 Speaker 8: I think when I think of where sports ranks in 669 00:34:26,920 --> 00:34:33,280 Speaker 8: the hierarchy of entertainment programming, we're clearly in a place 670 00:34:33,440 --> 00:34:36,000 Speaker 8: that we weren't historically. And now, just speaking specifically for 671 00:34:36,080 --> 00:34:38,400 Speaker 8: the NBA, one example is in our last set of 672 00:34:38,480 --> 00:34:43,920 Speaker 8: television deals, during the regular season, we had fifteen broadcast 673 00:34:44,000 --> 00:34:49,400 Speaker 8: exposures and now we have roughly seventy five. And go 674 00:34:49,640 --> 00:34:55,120 Speaker 8: back further to when David Stern first became commissioner, the 675 00:34:55,239 --> 00:35:01,080 Speaker 8: marketplace didn't view our finals as meriting primetime broadcast exposure, 676 00:35:02,000 --> 00:35:05,239 Speaker 8: and so that's a historic change. And I'd say number two, 677 00:35:05,560 --> 00:35:07,680 Speaker 8: and I think not just what we saw in the 678 00:35:07,760 --> 00:35:11,680 Speaker 8: NBA negotiations, but just look at the recent NFL deal 679 00:35:11,719 --> 00:35:17,239 Speaker 8: with Netflix. You know, services that were publicly saying they 680 00:35:17,280 --> 00:35:20,319 Speaker 8: didn't necessarily see themselves as being in the premium live 681 00:35:20,360 --> 00:35:23,600 Speaker 8: sports business are now moving into the sports business because 682 00:35:24,280 --> 00:35:30,919 Speaker 8: presumably they're following their subscribers and have very sophisticated data 683 00:35:31,239 --> 00:35:36,120 Speaker 8: about what it is that will create stickiness among those 684 00:35:36,239 --> 00:35:39,920 Speaker 8: users and what they find to be the most compelling programming. 685 00:35:40,360 --> 00:35:45,160 Speaker 8: And so that's something that you know, I'm particularly focused on, 686 00:35:45,400 --> 00:35:48,279 Speaker 8: particularly because I grew up in the NBA working in 687 00:35:48,400 --> 00:35:52,239 Speaker 8: the television production unit MBA Entertainment, and I just find 688 00:35:52,280 --> 00:35:55,880 Speaker 8: a personal fascination with what's the changes and the rapid 689 00:35:55,960 --> 00:35:56,920 Speaker 8: rate at which they're happening. 690 00:35:57,120 --> 00:35:59,239 Speaker 10: Well, obviously you do a deal and then you have 691 00:35:59,360 --> 00:36:02,200 Speaker 10: to immediately start thinking about the next deal. How do 692 00:36:02,280 --> 00:36:04,120 Speaker 10: you think about that in terms of value, in terms 693 00:36:04,160 --> 00:36:07,000 Speaker 10: of the growth. So it's such a level up. Are 694 00:36:07,040 --> 00:36:09,239 Speaker 10: we going to see another level up the next time 695 00:36:09,280 --> 00:36:09,799 Speaker 10: you come around? 696 00:36:09,960 --> 00:36:12,080 Speaker 8: By the way, I'm so used to having always been 697 00:36:12,200 --> 00:36:14,040 Speaker 8: the young guy. You know, it's the first time my 698 00:36:14,160 --> 00:36:16,360 Speaker 8: career when people talk about the next deal since eleven 699 00:36:16,440 --> 00:36:17,920 Speaker 8: years from now, I'm like, oh, I don't know, I'm 700 00:36:17,960 --> 00:36:20,279 Speaker 8: going to be here but you're right, I you know, 701 00:36:20,800 --> 00:36:22,680 Speaker 8: we should always be thinking about the next deal, but 702 00:36:22,760 --> 00:36:27,040 Speaker 8: it maybe even more importantly that at least, and I 703 00:36:27,120 --> 00:36:29,160 Speaker 8: hope our partners have seen it this way over the years, 704 00:36:29,200 --> 00:36:31,880 Speaker 8: that of course you have to negotiate hard for a contract, 705 00:36:31,960 --> 00:36:35,239 Speaker 8: but then you put it, you know, metaphorically in the 706 00:36:35,320 --> 00:36:39,440 Speaker 8: file cabinet. I guess those don't exist anymore. But because 707 00:36:39,880 --> 00:36:44,000 Speaker 8: when you sit down with these media companies, no one 708 00:36:44,120 --> 00:36:46,719 Speaker 8: can predict what the next decade is going to look like. 709 00:36:46,840 --> 00:36:50,480 Speaker 8: Precisely that I like to think about the way we 710 00:36:50,640 --> 00:36:53,040 Speaker 8: operate with these partners is that every day we're sitting 711 00:36:53,080 --> 00:36:55,400 Speaker 8: down and saying, or do we need to adapt in 712 00:36:55,480 --> 00:36:57,880 Speaker 8: certain ways? What's happening that we didn't predict? What's the 713 00:36:57,960 --> 00:37:00,640 Speaker 8: best way to engage our viewers. I mean, just one 714 00:37:00,719 --> 00:37:03,960 Speaker 8: example right now is well, I think people saw the 715 00:37:04,040 --> 00:37:07,440 Speaker 8: client was coming in cable and the impact it potentially 716 00:37:07,480 --> 00:37:09,920 Speaker 8: would have on regional sports networks. I think if we 717 00:37:09,960 --> 00:37:13,640 Speaker 8: were doing this interview even you know, two years ago, 718 00:37:13,760 --> 00:37:16,959 Speaker 8: or may certainly four years ago, I wouldn't have said 719 00:37:17,040 --> 00:37:19,800 Speaker 8: that we'd now be sitting here when you know, eighteen 720 00:37:19,920 --> 00:37:24,360 Speaker 8: of our teams RSNS are either defunct or in bankruptcy 721 00:37:25,000 --> 00:37:27,920 Speaker 8: and so there was a trend there, but then it 722 00:37:28,080 --> 00:37:32,560 Speaker 8: got accelerated. And to your earlier question about business challenges 723 00:37:32,640 --> 00:37:34,160 Speaker 8: for us, I mean that's something we're going to spend 724 00:37:34,160 --> 00:37:35,759 Speaker 8: a lot of time on this year, is you know, 725 00:37:35,920 --> 00:37:39,560 Speaker 8: working with our thirty teams and interested parties in the 726 00:37:39,600 --> 00:37:42,040 Speaker 8: marketplace and figure out what the future of local sports 727 00:37:42,080 --> 00:37:42,360 Speaker 8: should be. 728 00:37:43,239 --> 00:37:46,640 Speaker 3: That's Bloomberg Original's Chief correspondent Jason Kelly and a special 729 00:37:46,719 --> 00:37:50,840 Speaker 3: sit down with NBA Commissioner Adam Silver at the usc 730 00:37:51,320 --> 00:37:53,600 Speaker 3: Next Level Sports Conference recently. 731 00:37:53,960 --> 00:37:56,839 Speaker 5: Here the full conversation. Now we published the full thing 732 00:37:57,000 --> 00:38:00,040 Speaker 5: on our podcast feed, and you know what that does. 733 00:38:00,280 --> 00:38:02,560 Speaker 3: For this edition of The Bloomberg Business of Sports. For 734 00:38:02,680 --> 00:38:07,720 Speaker 3: my colleagues, Damian Sasaur, Scarlett Food and Bloomberg Originals Sports 735 00:38:07,760 --> 00:38:11,399 Speaker 3: correspondent Vanessa Pronomo, I'm Michael Barr. Tune in again next 736 00:38:11,440 --> 00:38:14,239 Speaker 3: week for the latest one the stories moving big old 737 00:38:14,360 --> 00:38:16,840 Speaker 3: money in the world of sports. You're listening to The 738 00:38:16,920 --> 00:38:20,360 Speaker 3: Bloomberg Business of Sports Bloomberger Radio around the world.