WEBVTT - The Great Eyeball War, Part 1

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<v Speaker 1>A day in the life of Alice. Alice works at

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<v Speaker 1>the plant. Alice has a strange pay system at her

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<v Speaker 1>job at the plant. Instead of getting weekly paychecks, every day,

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<v Speaker 1>her employer deposits one seventh of her weekly income into

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<v Speaker 1>her bank account. She makes what passes for an average

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<v Speaker 1>median wage in the New U s territories, so this

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<v Speaker 1>means about a hundred and twenty one credits shows up

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<v Speaker 1>in her bank account every day. It's Saturday if she's

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<v Speaker 1>off work, and she's out of food at her apartment,

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<v Speaker 1>so Alice decides to go to the grocery store to

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<v Speaker 1>buy a few things to make herself some lunch and dinner.

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<v Speaker 1>On our way walking to the store, she sees another

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<v Speaker 1>woman walking an extremely cute puppy. Alice goes up to

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<v Speaker 1>ask the woman if she can pet the puppy. The

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<v Speaker 1>woman says, okay, but it will cost you three credits.

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<v Speaker 1>Alice thinks about it for a second, then makes a

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<v Speaker 1>few swipes on her identipad and sends this woman the money.

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<v Speaker 1>She pets the puppy. Of course, she enjoys the experience

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<v Speaker 1>because hey, puppies are great. On the way to the store,

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<v Speaker 1>she stops four other dog walkers and pays them each

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<v Speaker 1>three credits to pet their dogs. Now, dogs are still

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<v Speaker 1>great when you can find them. Petting dogs is still wonderful,

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<v Speaker 1>but Alice notices that each time she stops to pet

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<v Speaker 1>a dog, she gets less happiness out of it than

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<v Speaker 1>she did the last time. Having spent fifteen credits on dogs,

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<v Speaker 1>she's now down to a hundred and six credits for

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<v Speaker 1>the day. Halfway to the store, she walks past the

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<v Speaker 1>scene of an auto car accident ambulances a peacekeeper detail.

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<v Speaker 1>She doesn't really want to look, and she feels guilty,

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<v Speaker 1>but she can't help it. The feeling of curiosity is

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<v Speaker 1>so overwhelming she has the irresistible urge to peek and

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<v Speaker 1>see if anybody got hurt, but she gets caught. An

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<v Speaker 1>armored peacekeeper walks up and says, ma'am, I noticed you

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<v Speaker 1>watching the scene. There's a surcharge of twenty six credits

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<v Speaker 1>if you want to do that. Reluctantly, Alice hands over

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<v Speaker 1>the payment and then spends a while watching the scene.

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<v Speaker 1>Now she's down to eighty credits of the day, and

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<v Speaker 1>on top of that, she feels pretty guilty about snooping

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<v Speaker 1>on the wreck in the first place. On the way

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<v Speaker 1>to the store, she has more encounters like this. She

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<v Speaker 1>stops to watch a couple having a heated argument a

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<v Speaker 1>parking lot. They charge her forty credits to watch, and

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<v Speaker 1>all it does is make her feel bad. Then outside

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<v Speaker 1>the grocery store, a vendor is selling crystal lattees. She

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<v Speaker 1>buys one for five credits and stands there drinking it.

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<v Speaker 1>It is a truly delicious crystal latte, so she buys

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<v Speaker 1>another one, and then another one, and then three more.

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<v Speaker 1>By the time she's done, she is highly overcaffeinated, feels

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<v Speaker 1>twitchy and anxious, and has a horrible stomach ache, and

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<v Speaker 1>she only has fifteen credits left to buy groceries with.

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<v Speaker 1>This is not enough for her to make what she

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<v Speaker 1>was planning for lunch and dinner, let alone enough to

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<v Speaker 1>save what she needs each day to pay for rent

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<v Speaker 1>her virtual reality bill, or save for that Ganymede Mec holiday.

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<v Speaker 1>She's been dreaming of what happened Alice in this story.

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<v Speaker 1>At every stage of every part of the she was

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<v Speaker 1>doing what she wanted to do in the moment. Nobody

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<v Speaker 1>coerced her at all, nobody forced her to do any

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<v Speaker 1>of that stuff, and yet everything has gone wrong. Her

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<v Speaker 1>financial plans for the day have been completely destroyed. What happened?

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<v Speaker 1>Welcome to Stuff to Blow your Mind from how stup

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<v Speaker 1>dot com. Hey you, welcome to stuff to blow your mind.

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<v Speaker 1>My name is Robert Lamb and I'm Joe McCormick. And

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<v Speaker 1>what we just read was an attempt to sketch out

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<v Speaker 1>an illustration of an idea that we're going to be

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<v Speaker 1>talking about for a couple of episodes here. This is

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<v Speaker 1>going to be the first of a two part episode

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<v Speaker 1>about the attention economy, the technosphere, and the war for

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<v Speaker 1>your eyeballs. And one of the core ideas that we're

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<v Speaker 1>gonna be talking about today is the idea that we

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<v Speaker 1>should start thinking about our attention, what we pay attention to,

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<v Speaker 1>as a finite resource that has to be invested in

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<v Speaker 1>things with deliberation and care in order for us to

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<v Speaker 1>get what we want out of life. If you think

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<v Speaker 1>back over the story we told about Alice and simply

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<v Speaker 1>take out the money, remove the credits from the scenario,

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<v Speaker 1>is it a day well spent? Is the story? Okay?

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<v Speaker 1>If you take out all the money she spent staring

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<v Speaker 1>at the at the wreck, at the argument, at the puppies,

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<v Speaker 1>at the Latte's um. It's still not quite right, is it. Yeah.

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<v Speaker 1>The great thing about this little story is that we

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<v Speaker 1>have these sort of fun dystopian sci fi elements, but

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<v Speaker 1>at heart we have a very dystopian idea that matches

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<v Speaker 1>up with our our daily life, our daily struggles over attention. Yeah, exactly,

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<v Speaker 1>because even if you take all of the money out

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<v Speaker 1>of the story, she wasn't spending money, but she's spending

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<v Speaker 1>something that cannot be replaced, which is her time and

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<v Speaker 1>what she devotes her mind to. Yeah, thinking about that

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<v Speaker 1>purchase that she wants to make, thinking about the situation

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<v Speaker 1>that she's a mere bystandard too. Right, It's a distraction

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<v Speaker 1>from whatever else it is you want to do with

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<v Speaker 1>your life. Because our attention is truly finite. It might

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<v Speaker 1>feel like an infinite and value uncoupled resource to us, right,

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<v Speaker 1>because there's just so much of it for us to give,

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<v Speaker 1>and we squander it so much of the time, and

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<v Speaker 1>there's no explicit dollar value attached to it. But think

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<v Speaker 1>about it like this. You do work so that you

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<v Speaker 1>can get a paycheck that will number one by you

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<v Speaker 1>the basic necessities of survival, But then what do you

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<v Speaker 1>work for on top of that? It's because you want

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<v Speaker 1>to have money in your paycheck that will allow you

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<v Speaker 1>to spend your free time devoting your attention to things

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<v Speaker 1>you want. You like to spend your attention on family,

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<v Speaker 1>on friends, on books and movies and enjoyable meals, and

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<v Speaker 1>sports and the outdoors and meditation and how abbies and

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<v Speaker 1>personal projects and all of all of that is attentional desires.

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<v Speaker 1>The reason we want to have free time is because

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<v Speaker 1>we want to be able to spend our attention on

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<v Speaker 1>these things. And we at least subconsciously realize that we

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<v Speaker 1>only have a limited amount of attention to spend. Our attention,

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<v Speaker 1>quite literally is our lives. And over the next couple

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<v Speaker 1>of episodes, we're gonna try to offer some evidence and

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<v Speaker 1>make an argument that we increasingly live in a world

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<v Speaker 1>of incredibly powerful, highly evolved attention vampires that we have

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<v Speaker 1>thoroughly integrated into our daily lives and allowed to just

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<v Speaker 1>suck away our attention at a massive scale without us

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<v Speaker 1>even noticing it. Because do you ever realize that you've

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<v Speaker 1>been sitting there scrolling through your Facebook news feed mindlessly

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<v Speaker 1>for half an hour when you really meant to be

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<v Speaker 1>doing something else, Or do you ever suddenly snap, as

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<v Speaker 1>if from a trance from watching a long string of

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<v Speaker 1>random YouTube videos, not videos that you went to YouTube

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<v Speaker 1>specifically to watch, but videos that have been served to

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<v Speaker 1>you as related content, compulsively clicking on the next video

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<v Speaker 1>or allowing it to auto play, like you're just hypnotized. Yeah. Like,

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<v Speaker 1>I often have this situation where I feel like if

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<v Speaker 1>I were a primitive human, I would be seated and

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<v Speaker 1>say a clearing um, perhaps you know, next to a tree,

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<v Speaker 1>and I would be working on some craft. Perhaps I'm

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<v Speaker 1>I'm chipping away at what will be an arrowhead or

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<v Speaker 1>the head of a spear. And then occasionally I'll look

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<v Speaker 1>up from my craft and I'll look around at the

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<v Speaker 1>surrounding territory, you know, just to make sure that the

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<v Speaker 1>rival tribe is not attacking, that there are no predators

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<v Speaker 1>creeping up on me, and then continue with my work.

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<v Speaker 1>But in my day to day environment, it's not merely

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<v Speaker 1>the physical surroundings that I had that I gaze up

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<v Speaker 1>from and look at. It's the all the social media

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<v Speaker 1>um aspects of my environment, like gazing over at at Facebook,

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<v Speaker 1>at Twitter, at Reddit, at at what have you, many

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<v Speaker 1>of which are tied to my job. I'm looking at

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<v Speaker 1>feeds for the podcast feeds for work, and yet it

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<v Speaker 1>is it is getting in the way of my my

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<v Speaker 1>actual job. But you often get derailed. I bet, don't

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<v Speaker 1>you Like you go to Twitter or you go to

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<v Speaker 1>Facebook because it's something you have to do for your job,

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<v Speaker 1>and say, I need to check the page for X,

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<v Speaker 1>or I need to upload a link to why. But

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<v Speaker 1>then that news feeds there isn't it, Or some things

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<v Speaker 1>are scrolling in and you get kind of sucked in,

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<v Speaker 1>or sometimes you're not even in there for any other reason,

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<v Speaker 1>but you feel this kind of inexplicable tug. Do you

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<v Speaker 1>ever notice yourself getting derailed from important or interesting projects

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<v Speaker 1>they frequent unnecessary compulsion to check Twitter and see what

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<v Speaker 1>happened on it? Or do you ever have that feeling

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<v Speaker 1>that suddenly a whole evening is gone by and you

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<v Speaker 1>didn't really do anything productive or enjoyable. You just had

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<v Speaker 1>a long sustained session of consuming digital content without making

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<v Speaker 1>any conscious choices or decisions, and all you're left with

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<v Speaker 1>is this hollow feeling of regret. What happened to my night? Yeah?

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<v Speaker 1>Sometimes it's something is is nonsensical too, is just a

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<v Speaker 1>sudden need to explore the filmography of Rod Steiger or

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<v Speaker 1>something that added fact. You know, it's like it's just

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<v Speaker 1>like I wonder what his big film was, and then

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<v Speaker 1>and then going out. Yeah, like the encyclopedic rabbit holes,

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<v Speaker 1>going one Wikipedia link to another. That can happen too.

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<v Speaker 1>And this is what we're gonna be talking about for

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<v Speaker 1>these next couple of episodes. So I came across a

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<v Speaker 1>startling fact that's often cited by a technology ethicis that

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<v Speaker 1>we're gonna be talking about in these couple of episodes.

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<v Speaker 1>A guy named Tristan Harris. You might have seen him

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<v Speaker 1>in the news over the past couple of years because

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<v Speaker 1>he's been leading this new movement. Will be discussing a

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<v Speaker 1>little bit. But Harris often cites the fact that the

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<v Speaker 1>average person with the smartphone checks their phone hundred and

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<v Speaker 1>fifty times a day. Yeah, well that doesn't that doesn't

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<v Speaker 1>sound too far off. I I shudder to think that

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<v Speaker 1>could be true. But that might be true about me.

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<v Speaker 1>I don't know, but I would be scared to see

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<v Speaker 1>the number if somebody kept track of how often I

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<v Speaker 1>checked my phone, because it begins to feel like coming

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<v Speaker 1>up for air. It's just something that you almost do

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<v Speaker 1>as a reflex. You know, I'm walking down the hallway, Well,

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<v Speaker 1>nothing to do but check my social media. Yeah, if

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<v Speaker 1>that number is true, And if you're in that average

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<v Speaker 1>band and you check your phone about a hundred and

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<v Speaker 1>fifty times a day, think about what that does to

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<v Speaker 1>your day. Even if you only spend an average of

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<v Speaker 1>thirty seconds each time looking at your phone, that's seventy

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<v Speaker 1>five minutes of every day staring at your phone. But

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<v Speaker 1>we all know it's not just thirty seconds, right, Sometimes

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<v Speaker 1>it's thirty seconds, sometimes maybe a little bit less. Sometimes

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<v Speaker 1>you open the Facebook app or the Instagram app and

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<v Speaker 1>it turns into ten minutes, twenty minutes, or an hour.

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<v Speaker 1>Why is this happening and how is this affecting us?

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<v Speaker 1>One of the funny things about this is the fact

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<v Speaker 1>that we're using in this conversation the word phone. I

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<v Speaker 1>know we've had this talk before about how like one time, Robert,

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<v Speaker 1>you were like, it's not really a phone, is it? No?

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<v Speaker 1>I yeah, I have. I have gotten in the habit

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<v Speaker 1>of trying to refer to it as a tiny pocket

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<v Speaker 1>computer because it feels far more accurate than saying phone,

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<v Speaker 1>because phone sounds utilitarian. I have my phone in case

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<v Speaker 1>an important call comes through. It's a tool for getting

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<v Speaker 1>in touch with the hospital or something like. But it's not.

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<v Speaker 1>It's a tiny pocket computer full of data streams and

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<v Speaker 1>games and various social media bells and whistles and and

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<v Speaker 1>ultimately also it's just this portal for anxiety, you know,

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<v Speaker 1>like all the various, all sorts of bad news can

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<v Speaker 1>come flying through this black little screen. And yet we

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<v Speaker 1>we want to be next to it at all times,

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<v Speaker 1>you know, we we need to be there when when

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<v Speaker 1>the bad news comes to calling. We have talked about

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<v Speaker 1>how it should be called a tiny pocket computer, and

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<v Speaker 1>that would be much more accurate. But I also think

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<v Speaker 1>people should run this experiment. Try this exercise. Anytime somebody

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<v Speaker 1>says a sentence about their smartphone and they're not actually

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<v Speaker 1>talking about like a landline telephone, if they're talking about

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<v Speaker 1>a smartphone, replace the word phone with the word god

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<v Speaker 1>and see how the sentence sounds actually. Just search Twitter

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<v Speaker 1>for some my phone statements and turned up things like

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<v Speaker 1>I hate going out when my God isn't fully charged,

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<v Speaker 1>my God died mid inst alive, It's been a big day.

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<v Speaker 1>High school really is a waste of time. I just

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<v Speaker 1>sit here on my God all day. Now. I wonder

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<v Speaker 1>if we could give the god a proper name like

0:12:40.840 --> 0:12:43.440
<v Speaker 1>phone Hovah or something. That would be kind of fun,

0:12:44.040 --> 0:12:48.040
<v Speaker 1>but no, it would more accurately represent the I mean,

0:12:48.080 --> 0:12:50.720
<v Speaker 1>the the value in time and attention that we give

0:12:50.800 --> 0:12:54.040
<v Speaker 1>this device. I think it is not exaggerating at all

0:12:54.080 --> 0:12:56.920
<v Speaker 1>to say that we now have a religious level of

0:12:56.960 --> 0:13:00.520
<v Speaker 1>devotion to these personal devices that are Internet connected. We

0:13:00.760 --> 0:13:04.160
<v Speaker 1>consult them in a way that if we if we

0:13:04.160 --> 0:13:07.439
<v Speaker 1>were suddenly exposed to this world, if we hadn't been

0:13:07.520 --> 0:13:10.160
<v Speaker 1>eased into it over the past, you know, ten years

0:13:10.240 --> 0:13:13.000
<v Speaker 1>or whatever, if we just popped into this future and

0:13:13.000 --> 0:13:15.839
<v Speaker 1>saw everybody checking their phones and staring at their phones

0:13:15.880 --> 0:13:18.000
<v Speaker 1>all the time, we we would think this was absurd.

0:13:18.559 --> 0:13:21.520
<v Speaker 1>We would think this was a ridiculous way to live. Yeah,

0:13:21.559 --> 0:13:23.640
<v Speaker 1>And I mean I have moments where I do snap

0:13:23.679 --> 0:13:26.200
<v Speaker 1>out of it and for a few minutes anyway, and

0:13:26.240 --> 0:13:29.760
<v Speaker 1>realize this is this is crazy that we're all pouring

0:13:29.800 --> 0:13:33.600
<v Speaker 1>ourselves into these devices all the time, and it it's

0:13:33.679 --> 0:13:37.040
<v Speaker 1>it's beyond mere convenience. And yet when people bring this

0:13:37.120 --> 0:13:39.680
<v Speaker 1>up in a satirical context, I often see people making

0:13:39.720 --> 0:13:42.200
<v Speaker 1>this point. Everybody's staring at their phones all the time.

0:13:42.640 --> 0:13:46.160
<v Speaker 1>It is treated as an indictment of the behavior of

0:13:46.240 --> 0:13:50.920
<v Speaker 1>people and not an indictment of the design of the technology.

0:13:50.960 --> 0:13:53.319
<v Speaker 1>If you notice that it's like, oh, all these stupid

0:13:53.360 --> 0:13:56.679
<v Speaker 1>people staring at their phones all the time? Yeah, wake up,

0:13:56.720 --> 0:13:59.200
<v Speaker 1>people are are often at times, there's there's sort of

0:13:59.240 --> 0:14:03.520
<v Speaker 1>this this this this anti youth vibe to it as well, like, yeah,

0:14:03.559 --> 0:14:06.679
<v Speaker 1>there's millennials won't stop looking at the fields. But I

0:14:06.679 --> 0:14:08.760
<v Speaker 1>think we all have seen enough examples to know that

0:14:09.760 --> 0:14:13.880
<v Speaker 1>humans of all ages are susceptible to the the the

0:14:13.960 --> 0:14:16.960
<v Speaker 1>sirens song of the smartphone. Right later in this pair

0:14:17.000 --> 0:14:18.960
<v Speaker 1>of episodes, we're going to be discussing a lot of

0:14:18.960 --> 0:14:23.560
<v Speaker 1>the specific ways that our technologies that are personal devices

0:14:23.600 --> 0:14:29.040
<v Speaker 1>and the apps within them are absolutely totally designed to

0:14:29.240 --> 0:14:32.840
<v Speaker 1>hijack our attention and make us behave this way. I

0:14:32.880 --> 0:14:35.680
<v Speaker 1>think it's not because people are stupid, it's not because

0:14:35.720 --> 0:14:39.800
<v Speaker 1>they're weak. It's how we are. We have certain vulnerabilities

0:14:39.880 --> 0:14:43.080
<v Speaker 1>in our brains, and these devices and the software within

0:14:43.200 --> 0:14:48.040
<v Speaker 1>them exploit those vulnerabilities brilliantly. Yeah, we have just we

0:14:48.120 --> 0:14:54.040
<v Speaker 1>have crafted an ever evolving neural parasite that we all

0:14:54.080 --> 0:14:56.360
<v Speaker 1>pay top dollar for. I want to discuss a couple

0:14:56.360 --> 0:14:59.960
<v Speaker 1>of findings about the effects of having of like phone

0:15:00.240 --> 0:15:03.400
<v Speaker 1>and interruptions, the interruptions they provide on our attention, and

0:15:03.440 --> 0:15:05.320
<v Speaker 1>the way this happens in our lives. Before we dig

0:15:05.360 --> 0:15:08.520
<v Speaker 1>more into the meat to the topic. Just in, Robert,

0:15:08.560 --> 0:15:09.960
<v Speaker 1>I think you might have seen the study. I think

0:15:10.000 --> 0:15:12.320
<v Speaker 1>maybe we talked about it. There was research out of

0:15:12.400 --> 0:15:15.280
<v Speaker 1>u T. Austin just last year in that found something

0:15:15.320 --> 0:15:20.600
<v Speaker 1>pretty weird. People who had their smartphone within reach did

0:15:20.760 --> 0:15:24.440
<v Speaker 1>worse on tests of cognitive performance than people who had

0:15:24.480 --> 0:15:28.560
<v Speaker 1>it in another room. This is even if the smartphone

0:15:28.920 --> 0:15:33.040
<v Speaker 1>was turned off. If it's visible or within an arm's length,

0:15:33.320 --> 0:15:36.480
<v Speaker 1>it was distracting enough to deduct from our effective I

0:15:36.600 --> 0:15:41.000
<v Speaker 1>Q and I have anecdotally noticed this in my own life.

0:15:41.360 --> 0:15:44.240
<v Speaker 1>I'll be working and having trouble focusing on work, even

0:15:44.320 --> 0:15:47.120
<v Speaker 1>if I'm not actually checking my phone, I will be

0:15:47.160 --> 0:15:49.720
<v Speaker 1>in a more distracted state of mind if I've got

0:15:49.760 --> 0:15:52.280
<v Speaker 1>my phone on me, And if I merely take my

0:15:52.320 --> 0:15:55.040
<v Speaker 1>phone to a different room of the house and shut

0:15:55.080 --> 0:15:57.680
<v Speaker 1>the door and then go back to my work, I

0:15:57.720 --> 0:16:01.680
<v Speaker 1>can focus more. I'm serious. I have found this as well.

0:16:01.680 --> 0:16:03.640
<v Speaker 1>If I can stick it in a drawer now, as

0:16:03.800 --> 0:16:05.800
<v Speaker 1>as I am saying, this as I am speaking into

0:16:05.800 --> 0:16:09.240
<v Speaker 1>the microphone. My phone is situated over here to the side.

0:16:09.280 --> 0:16:11.280
<v Speaker 1>I have it an airplane mode so that it won't

0:16:11.280 --> 0:16:15.400
<v Speaker 1>interrupt me. But still it's there in my peripheral vision,

0:16:15.880 --> 0:16:18.000
<v Speaker 1>like kind of staring at me with its with its

0:16:18.240 --> 0:16:21.520
<v Speaker 1>dark screen, and there's this this sense that's still this

0:16:21.680 --> 0:16:24.440
<v Speaker 1>is this idea that it might light up at any moment,

0:16:24.480 --> 0:16:26.160
<v Speaker 1>I might get some sort of an alert, even though

0:16:26.200 --> 0:16:27.680
<v Speaker 1>it should not be able to give it to me,

0:16:27.760 --> 0:16:30.720
<v Speaker 1>right yeah, even though it's not doing anything to you,

0:16:31.560 --> 0:16:34.280
<v Speaker 1>it's in your It's in your consciousness at some level.

0:16:34.360 --> 0:16:37.920
<v Speaker 1>Right in the same way that somebody's god belief becomes

0:16:37.920 --> 0:16:41.600
<v Speaker 1>a part of their conscience, the presence of your phone

0:16:41.720 --> 0:16:45.840
<v Speaker 1>becomes a part of your situational awareness. It's always lingering there.

0:16:45.840 --> 0:16:50.080
<v Speaker 1>It's always a potential, right yeah. And sometimes the potential

0:16:50.120 --> 0:16:53.000
<v Speaker 1>is just for mundane stuff to happen, like, oh, the

0:16:53.080 --> 0:16:55.800
<v Speaker 1>doorbell will ring at my house. That means a package

0:16:55.800 --> 0:16:57.800
<v Speaker 1>has been delivered, you know, and it's just I don't

0:16:57.880 --> 0:17:01.360
<v Speaker 1>need that information. It's just you know, a box of

0:17:01.360 --> 0:17:03.960
<v Speaker 1>of cat food. I don't need to be there, and

0:17:04.040 --> 0:17:06.720
<v Speaker 1>no additional plans need to be made. But yet the

0:17:06.760 --> 0:17:10.960
<v Speaker 1>delivery of cat food has interrupted my daily workflow. Yeah.

0:17:11.000 --> 0:17:14.480
<v Speaker 1>The English psychologist Glen Daniel Wilson I've read, has shown

0:17:14.560 --> 0:17:18.679
<v Speaker 1>that the distraction threat of things in the digital realm,

0:17:18.800 --> 0:17:21.760
<v Speaker 1>So like the example would be an unread message sitting

0:17:21.800 --> 0:17:24.160
<v Speaker 1>in your inbox, you're aware of that, and you've got

0:17:24.200 --> 0:17:27.199
<v Speaker 1>that distraction threat on your mind. It can lower our

0:17:27.240 --> 0:17:30.680
<v Speaker 1>effective i Q by about ten points. But then think

0:17:30.720 --> 0:17:33.880
<v Speaker 1>about what happens when you actually have the distractions coming in,

0:17:34.000 --> 0:17:37.000
<v Speaker 1>Like if you've got notifications turned on on your phone.

0:17:37.640 --> 0:17:41.479
<v Speaker 1>Interruptions matter a lot to your ability to focus on

0:17:41.520 --> 0:17:45.520
<v Speaker 1>projects and activities you care about. When a notification interrupts you,

0:17:45.960 --> 0:17:49.040
<v Speaker 1>it's not just the time you spend looking at the

0:17:49.080 --> 0:17:53.400
<v Speaker 1>interruption that you lose. Interruptions degrade the quality of your

0:17:53.440 --> 0:17:57.000
<v Speaker 1>focus on your primary activity. Some psychologists call this quote

0:17:57.000 --> 0:18:01.359
<v Speaker 1>a task shifting penalty. Robert, I'm sure you've felt this before, right,

0:18:01.400 --> 0:18:03.640
<v Speaker 1>I feel this all the time. Yeah. You get into

0:18:03.920 --> 0:18:06.920
<v Speaker 1>a certain workflow and then something pops you out of it, right,

0:18:07.320 --> 0:18:10.600
<v Speaker 1>and that's and that's when, or if you actually get

0:18:10.640 --> 0:18:13.240
<v Speaker 1>back into the task at all. According to a two

0:18:13.240 --> 0:18:16.880
<v Speaker 1>thousand five University of California, Irvine study by Gloria Mark

0:18:16.920 --> 0:18:20.520
<v Speaker 1>and colleagues. Regaining your original focus on a project or

0:18:20.560 --> 0:18:24.960
<v Speaker 1>task after an interruption takes people, on average over twenty

0:18:25.000 --> 0:18:28.600
<v Speaker 1>five minutes. And if that's they actually resume the task

0:18:28.720 --> 0:18:31.520
<v Speaker 1>on the same day they were interrupted. Sometimes they don't

0:18:31.560 --> 0:18:34.520
<v Speaker 1>resume it for the whole day. So what happens when

0:18:34.560 --> 0:18:36.680
<v Speaker 1>you get when you're working on something or you're focusing

0:18:36.720 --> 0:18:40.320
<v Speaker 1>on something, is if you're gonna get interrupted, it takes

0:18:40.359 --> 0:18:42.760
<v Speaker 1>you longer to get back into the zone. And that's

0:18:43.000 --> 0:18:45.800
<v Speaker 1>if you even pick the task back up, and sometimes

0:18:45.800 --> 0:18:48.720
<v Speaker 1>it will take you a while to do that. Interruptions

0:18:48.720 --> 0:18:52.000
<v Speaker 1>are more than just the content of the interruption. They

0:18:52.040 --> 0:18:55.680
<v Speaker 1>totally degrade the quality of our engagement with every goal

0:18:55.800 --> 0:18:58.159
<v Speaker 1>pursuit we care about. You know, this reminds me of

0:18:58.320 --> 0:19:00.879
<v Speaker 1>some some research I was putting in on another topic

0:19:01.280 --> 0:19:05.280
<v Speaker 1>where an individual touched on the nature of torture and

0:19:05.320 --> 0:19:09.480
<v Speaker 1>one of the psychological aspects of torture is making the

0:19:09.640 --> 0:19:13.959
<v Speaker 1>torture recipient unsure about what is going to happen at

0:19:13.960 --> 0:19:17.280
<v Speaker 1>any given time. And this is a power that we

0:19:17.520 --> 0:19:20.400
<v Speaker 1>have handed not only over to the torture but also

0:19:20.480 --> 0:19:24.600
<v Speaker 1>to the smartphone and various other devices in our life. Well, yeah,

0:19:24.640 --> 0:19:27.080
<v Speaker 1>we were just recently reading some stuff about pain and

0:19:27.119 --> 0:19:30.800
<v Speaker 1>the role that that uncertainty and anxiety plays in the

0:19:30.880 --> 0:19:34.680
<v Speaker 1>amplification of the sensation of pain. So anyway, given all

0:19:34.720 --> 0:19:37.840
<v Speaker 1>of this, I have to start wondering in a quite

0:19:37.960 --> 0:19:41.000
<v Speaker 1>literal sense. I I don't mean this as an exaggeration.

0:19:41.440 --> 0:19:45.679
<v Speaker 1>Are we currently living in an attention dystopia? All right?

0:19:45.880 --> 0:19:48.399
<v Speaker 1>You think about that while we take a quick break,

0:19:48.800 --> 0:19:53.760
<v Speaker 1>and then we'll come back and try to regain focus.

0:19:52.119 --> 0:19:55.840
<v Speaker 1>Than alright, we're back now. I think we should think

0:19:55.840 --> 0:19:59.080
<v Speaker 1>about the idea of attention. We've already discussed that attention

0:19:59.520 --> 0:20:03.080
<v Speaker 1>essential is our lives. Attention is what we value in

0:20:03.119 --> 0:20:05.640
<v Speaker 1>our lives. When you think about the life you want

0:20:05.680 --> 0:20:08.159
<v Speaker 1>to live, what you really mean is you want to

0:20:08.160 --> 0:20:12.680
<v Speaker 1>be able to spend your attention on certain things, right, Yeah,

0:20:12.720 --> 0:20:15.639
<v Speaker 1>Because I mean when you start thinking about what attention is,

0:20:15.680 --> 0:20:18.760
<v Speaker 1>it's more than just looking at something or thinking about

0:20:18.840 --> 0:20:22.000
<v Speaker 1>something momentarily. It is Uh, it's it's crucial to what

0:20:22.040 --> 0:20:25.000
<v Speaker 1>I've seen referred to as the selective directedness of our

0:20:25.040 --> 0:20:28.480
<v Speaker 1>mental lives, right, having a having a will for how

0:20:28.520 --> 0:20:30.879
<v Speaker 1>you use your mind. Yeah, I mean, in some models

0:20:30.880 --> 0:20:34.000
<v Speaker 1>of consciousness that we've discussed on the show even center

0:20:34.200 --> 0:20:37.320
<v Speaker 1>on the manner in which humans utilize their attentive powers.

0:20:37.880 --> 0:20:41.600
<v Speaker 1>As such, there are multiple philosophical arguments for the nature

0:20:41.640 --> 0:20:44.640
<v Speaker 1>of human attention and the reasons for our limited process

0:20:44.680 --> 0:20:47.720
<v Speaker 1>and capability. Yeah, but ultimately it's kind of like the

0:20:47.760 --> 0:20:50.000
<v Speaker 1>primitive example I gave earlier. You know, there's no doubt

0:20:50.040 --> 0:20:52.920
<v Speaker 1>that we evolve to handle various streams of stimuli at

0:20:52.960 --> 0:20:56.919
<v Speaker 1>once and to apply selective attention based on their importance.

0:20:57.440 --> 0:20:59.560
<v Speaker 1>This is why we can go to a party and

0:20:59.600 --> 0:21:02.280
<v Speaker 1>you can tune out all the other voices in the

0:21:02.320 --> 0:21:05.080
<v Speaker 1>party except for the person you're talking to, or that

0:21:05.160 --> 0:21:07.480
<v Speaker 1>you can do the exact opposite, tune out the person

0:21:07.720 --> 0:21:09.879
<v Speaker 1>you're supposed to be talking to and listen to a

0:21:09.920 --> 0:21:12.840
<v Speaker 1>more interesting conversation in the vicinity. But one thing you'll

0:21:12.840 --> 0:21:15.880
<v Speaker 1>notice if you do that is it really degrades what

0:21:15.920 --> 0:21:19.399
<v Speaker 1>you take away from any of those experiences. That's so

0:21:19.440 --> 0:21:21.840
<v Speaker 1>like if you were trying to talk to one person

0:21:21.960 --> 0:21:24.480
<v Speaker 1>in a crowded room, you can focus on them and

0:21:24.520 --> 0:21:27.040
<v Speaker 1>pay attention to them, But if you're trying to switch

0:21:27.160 --> 0:21:31.200
<v Speaker 1>between paying attention to them and eavesdropping on somebody nearby,

0:21:31.320 --> 0:21:33.520
<v Speaker 1>you're not really going to get a very good sense

0:21:33.560 --> 0:21:36.320
<v Speaker 1>of either one, right, But still there are limits to

0:21:36.400 --> 0:21:38.560
<v Speaker 1>what you can encounter in a like a physical real

0:21:38.600 --> 0:21:43.080
<v Speaker 1>world scenario. You know, even if the tribal meeting is

0:21:43.080 --> 0:21:45.600
<v Speaker 1>is rather crowded, there's only so much you're gonna be

0:21:45.600 --> 0:21:47.320
<v Speaker 1>able to hear over the shouting and of course the

0:21:47.520 --> 0:21:52.040
<v Speaker 1>sacrifices to to ug uh you know, I mean, it's uh,

0:21:52.480 --> 0:21:54.919
<v Speaker 1>there are going to be limits in place. There's the

0:21:54.960 --> 0:21:58.360
<v Speaker 1>world of multiple stimuli streams and fixed and moving objects

0:21:58.359 --> 0:22:00.760
<v Speaker 1>that we evolve to thrive in, and then there's this

0:22:00.840 --> 0:22:04.520
<v Speaker 1>world we've made a place of over stimulation, over choice

0:22:04.800 --> 0:22:07.520
<v Speaker 1>in myriad voices to command our psyche. This is a

0:22:07.560 --> 0:22:11.199
<v Speaker 1>really good point because we could easily think of the

0:22:11.280 --> 0:22:15.600
<v Speaker 1>virtual world we've created, the world within our phone operating systems,

0:22:15.680 --> 0:22:20.200
<v Speaker 1>or computer operating systems, or the web, especially the modern web,

0:22:20.240 --> 0:22:24.480
<v Speaker 1>which is so highly designed focused, or our social media

0:22:24.520 --> 0:22:25.919
<v Speaker 1>apps and all that. We could think of that as

0:22:25.960 --> 0:22:29.000
<v Speaker 1>an extension of our world. It's just like the world

0:22:29.080 --> 0:22:32.520
<v Speaker 1>is going into this virtual space. But I don't think

0:22:32.520 --> 0:22:35.640
<v Speaker 1>it's like that. This is not an extension of our

0:22:35.640 --> 0:22:38.520
<v Speaker 1>physical lives in the physical space. It is a different

0:22:38.600 --> 0:22:42.800
<v Speaker 1>world with different properties, and it operates on different rules

0:22:43.320 --> 0:22:45.320
<v Speaker 1>and the rules it operates on. As we're about to

0:22:45.359 --> 0:22:49.080
<v Speaker 1>get into our the monopolization of your attention primarily, that

0:22:49.320 --> 0:22:53.400
<v Speaker 1>is the ultimate goal of most of this stuff we

0:22:53.440 --> 0:22:57.960
<v Speaker 1>interact with in the information age. The attention devouring technosphere,

0:22:57.960 --> 0:23:01.240
<v Speaker 1>i would say, is not an accident. It's by design.

0:23:01.359 --> 0:23:06.160
<v Speaker 1>These apps and devices are specifically engineered to suck out

0:23:06.200 --> 0:23:08.439
<v Speaker 1>as much of our attention as they can get. And

0:23:08.480 --> 0:23:10.720
<v Speaker 1>you know this, rightly, feel it. You can see that

0:23:10.720 --> 0:23:13.560
<v Speaker 1>in every piece of clickbait headlines, right you know, or

0:23:13.880 --> 0:23:17.080
<v Speaker 1>anything like that. It's trying to get your eyeballs. People

0:23:17.119 --> 0:23:19.640
<v Speaker 1>in the industry talk about the idea of eyeballs. They

0:23:19.720 --> 0:23:23.320
<v Speaker 1>want eyeballs on things. Yeah, there is kind of the

0:23:23.200 --> 0:23:26.320
<v Speaker 1>the content product, and then there is the the the

0:23:26.359 --> 0:23:30.879
<v Speaker 1>app product, the interface product, and all of them are saying, hey,

0:23:30.920 --> 0:23:33.159
<v Speaker 1>look at me, look at me, do this, interact with me,

0:23:33.320 --> 0:23:37.000
<v Speaker 1>use me more, read me more, consumedly more, and ultimately

0:23:37.280 --> 0:23:40.359
<v Speaker 1>probably purchase more. Right exactly, so we should ask the

0:23:40.440 --> 0:23:45.120
<v Speaker 1>question why, like why are so many highly calibrated technological

0:23:45.160 --> 0:23:48.239
<v Speaker 1>monsters vying for our attention in the first place? And

0:23:48.280 --> 0:23:51.440
<v Speaker 1>this is an interesting question. One paper we might want

0:23:51.480 --> 0:23:53.320
<v Speaker 1>to mention is that back In two thousand twelve, the

0:23:53.440 --> 0:23:56.800
<v Speaker 1>M I. T economists Eric Brynjolfsson and U he Oh

0:23:57.359 --> 0:24:00.639
<v Speaker 1>wrote a paper called the Attention Economy. It was essentially

0:24:00.640 --> 0:24:04.960
<v Speaker 1>geared toward trying to quantify the economic value, the money

0:24:05.080 --> 0:24:09.280
<v Speaker 1>value provided by free content and services on the Internet,

0:24:09.640 --> 0:24:12.800
<v Speaker 1>because obviously the abundance of all these free services, you know,

0:24:12.880 --> 0:24:15.359
<v Speaker 1>websites that you go to for free, apps that you

0:24:15.440 --> 0:24:18.520
<v Speaker 1>use for free, all that stuff that's offered online is

0:24:18.600 --> 0:24:22.040
<v Speaker 1>providing value to people because they're choosing to spend their

0:24:22.040 --> 0:24:25.800
<v Speaker 1>attention on it, and that value isn't getting directly measured

0:24:25.800 --> 0:24:28.240
<v Speaker 1>in the economy the way the value of many other

0:24:28.280 --> 0:24:31.439
<v Speaker 1>consumer services would be. Like if you want to measure

0:24:31.520 --> 0:24:35.320
<v Speaker 1>the value of a bottle of drain, Oh, it's the

0:24:35.440 --> 0:24:37.800
<v Speaker 1>value is what people go to the store to spend

0:24:37.840 --> 0:24:41.720
<v Speaker 1>on it. Right, But the consumer is not spending money

0:24:42.280 --> 0:24:44.920
<v Speaker 1>on these apps and devices and stuff, but they are

0:24:44.960 --> 0:24:49.560
<v Speaker 1>spending something something that has some kind of value that

0:24:49.640 --> 0:24:52.520
<v Speaker 1>we need a way to measure. Well, it sounds an

0:24:52.520 --> 0:24:55.159
<v Speaker 1>awful lot like engagement to get into sort of the

0:24:55.160 --> 0:24:59.320
<v Speaker 1>business terms of websites and and even podcasting, right, The

0:24:59.359 --> 0:25:01.880
<v Speaker 1>idea that you want you want to user engagement, right,

0:25:02.200 --> 0:25:04.600
<v Speaker 1>and the user, the user or the consumer. One of

0:25:04.640 --> 0:25:06.639
<v Speaker 1>the things we've got to understand is that the user,

0:25:06.760 --> 0:25:11.080
<v Speaker 1>the consumer of these information services, these free internet services

0:25:11.119 --> 0:25:15.400
<v Speaker 1>like Facebook or any any digital media, even what we do,

0:25:15.920 --> 0:25:19.400
<v Speaker 1>the user is not really the customer because they're not

0:25:19.720 --> 0:25:24.600
<v Speaker 1>paying money. The customer is going to be the advertiser,

0:25:25.200 --> 0:25:28.960
<v Speaker 1>and the user is the product. Essentially, you cultivate a

0:25:29.000 --> 0:25:33.280
<v Speaker 1>product by getting eyeballs, and then you sell access to

0:25:33.320 --> 0:25:37.480
<v Speaker 1>those eyeballs that you gather to an advertiser in any way.

0:25:37.520 --> 0:25:40.680
<v Speaker 1>That paper I mentioned earlier, those two economists estimated that

0:25:40.960 --> 0:25:43.879
<v Speaker 1>over at the time, this was back in two thousand twelve, quote,

0:25:43.880 --> 0:25:47.960
<v Speaker 1>the increase in consumer surplus created by free internet services

0:25:48.080 --> 0:25:51.840
<v Speaker 1>was quote over one hundred billion dollars per year in

0:25:51.880 --> 0:25:55.760
<v Speaker 1>the US alone. There's an enormous amount of perceived value

0:25:55.840 --> 0:26:00.199
<v Speaker 1>or wealth being offered in these free internet services. But

0:26:00.560 --> 0:26:04.240
<v Speaker 1>somebody that they exist mainly because we live at a

0:26:04.280 --> 0:26:07.760
<v Speaker 1>time when your attention alone is worth money to somebody else.

0:26:08.080 --> 0:26:10.720
<v Speaker 1>So you mentioned the idea of ad supported media. Most

0:26:10.800 --> 0:26:13.639
<v Speaker 1>of the internet and online services that you uh that

0:26:13.720 --> 0:26:16.399
<v Speaker 1>you use are offered to you for free, and it

0:26:16.440 --> 0:26:19.119
<v Speaker 1>doesn't have to be this way, right, We could have

0:26:19.160 --> 0:26:22.760
<v Speaker 1>a tech economy where everything that you got over the

0:26:22.800 --> 0:26:27.240
<v Speaker 1>Internet or through your devices had a fee to access, right,

0:26:27.640 --> 0:26:30.239
<v Speaker 1>Do you ever think about why it's not that way? Well,

0:26:30.280 --> 0:26:32.199
<v Speaker 1>I mean both. Part of it is that we have

0:26:32.359 --> 0:26:34.800
<v Speaker 1>we have grown accustomed to getting things for free on

0:26:34.840 --> 0:26:38.320
<v Speaker 1>the Internet, and that applies to everything from newspaper articles

0:26:38.400 --> 0:26:41.040
<v Speaker 1>to music, and that's been one of the that's been

0:26:41.040 --> 0:26:44.320
<v Speaker 1>one of the hurdles for for online business to try

0:26:44.320 --> 0:26:47.320
<v Speaker 1>and figure out how to get people to pay for things. Again,

0:26:47.400 --> 0:26:51.320
<v Speaker 1>do you think free music sharing through piracy and Napster

0:26:51.440 --> 0:26:53.320
<v Speaker 1>and all that in the early days of the Internet

0:26:54.280 --> 0:26:58.959
<v Speaker 1>helped shape the free ad supported information content of the

0:26:59.000 --> 0:27:01.800
<v Speaker 1>Internet today, Like people got trained on the idea that

0:27:02.440 --> 0:27:05.560
<v Speaker 1>it wasn't really stealing because you know, I can't remember

0:27:05.560 --> 0:27:07.439
<v Speaker 1>who this is. But there was once a comedian I

0:27:07.520 --> 0:27:10.840
<v Speaker 1>heard doing a comedy act about those old piracy commercials

0:27:10.840 --> 0:27:13.840
<v Speaker 1>that are like, you wouldn't steal a car, why would you?

0:27:13.960 --> 0:27:16.919
<v Speaker 1>Why would you steal music? But the comedian said, you know,

0:27:17.720 --> 0:27:20.080
<v Speaker 1>I would steal a car if all I had to

0:27:20.119 --> 0:27:23.439
<v Speaker 1>do was touch the car, and then an instant copy

0:27:23.520 --> 0:27:26.000
<v Speaker 1>of the car would be created and I could have

0:27:26.080 --> 0:27:29.679
<v Speaker 1>it and the original person could keep their car, and

0:27:29.880 --> 0:27:32.280
<v Speaker 1>you know, it created the sense because it was digital

0:27:32.320 --> 0:27:35.840
<v Speaker 1>information that could be copied without consequence, that you weren't

0:27:35.840 --> 0:27:39.520
<v Speaker 1>really taking from anybody. You're just getting a copy of

0:27:39.560 --> 0:27:41.920
<v Speaker 1>a thing. Yeah, it's out there, and all I am

0:27:41.960 --> 0:27:44.560
<v Speaker 1>doing is breathing it in as if it were air. Yeah.

0:27:44.760 --> 0:27:47.800
<v Speaker 1>And so it's like trained people on this idea that that,

0:27:48.040 --> 0:27:51.320
<v Speaker 1>you know, information should be free, and as has been said,

0:27:51.359 --> 0:27:54.760
<v Speaker 1>information wants to be free, but it's led to this

0:27:54.800 --> 0:27:59.240
<v Speaker 1>world where Okay, to produce information, you have to spend money, right,

0:27:59.560 --> 0:28:02.199
<v Speaker 1>Like anything that is made on the internet. If you

0:28:02.200 --> 0:28:04.000
<v Speaker 1>want to run a website, if you want to write

0:28:04.000 --> 0:28:06.320
<v Speaker 1>an article, if you want to create a podcast, if

0:28:06.320 --> 0:28:08.480
<v Speaker 1>you want to create a video, almost none of this

0:28:08.560 --> 0:28:11.040
<v Speaker 1>can be done for free. You have to invest in it.

0:28:11.320 --> 0:28:13.560
<v Speaker 1>And so that's got to be paid for somehow. And

0:28:13.600 --> 0:28:16.840
<v Speaker 1>so the way everything works, including us here, is that

0:28:16.880 --> 0:28:19.760
<v Speaker 1>you pay for things by running ads. That's right, I mean,

0:28:19.800 --> 0:28:22.240
<v Speaker 1>And that's not even getting into the idea that people

0:28:22.240 --> 0:28:25.040
<v Speaker 1>are putting their time into creating things, and that time

0:28:25.040 --> 0:28:27.800
<v Speaker 1>has to come out of your life and you and

0:28:27.880 --> 0:28:31.760
<v Speaker 1>the individual the individual creator has bills to pay and

0:28:32.080 --> 0:28:35.600
<v Speaker 1>a route to maintain, and needs to have food eat, right,

0:28:35.640 --> 0:28:39.280
<v Speaker 1>and so the way technology companies and digital media companies

0:28:39.320 --> 0:28:42.160
<v Speaker 1>can pay for themselves is to run advertisements. And the

0:28:42.200 --> 0:28:44.880
<v Speaker 1>way they can increase the amount of money they're making

0:28:45.440 --> 0:28:48.400
<v Speaker 1>uh and that they can charge advertisers is basically twofold.

0:28:48.480 --> 0:28:52.640
<v Speaker 1>I think one is simply by selling more exposure to

0:28:52.640 --> 0:28:56.239
<v Speaker 1>your eyeballs to the user's eyeballs. The more attention you

0:28:56.240 --> 0:28:59.720
<v Speaker 1>spend on a platform, the more advertising that platform can

0:28:59.720 --> 0:29:01.840
<v Speaker 1>show you. So if you go to Facebook and they

0:29:01.880 --> 0:29:04.520
<v Speaker 1>get you to stay on Facebook twice as long, they

0:29:04.520 --> 0:29:07.520
<v Speaker 1>can show you twice as many ads, so they can

0:29:07.600 --> 0:29:11.840
<v Speaker 1>charge the advertisers that much more. You increase the supply

0:29:11.960 --> 0:29:14.320
<v Speaker 1>of attention that can be sold to the customer, which

0:29:14.360 --> 0:29:17.680
<v Speaker 1>is the advertiser or The other main way media companies

0:29:17.720 --> 0:29:20.720
<v Speaker 1>can make money off your attention is by gathering data

0:29:20.840 --> 0:29:24.760
<v Speaker 1>about you. The more you use a social media site

0:29:24.800 --> 0:29:27.440
<v Speaker 1>like Facebook or whatever, the more social media, the more

0:29:27.520 --> 0:29:30.280
<v Speaker 1>that social media site knows about who you are and

0:29:30.320 --> 0:29:32.680
<v Speaker 1>where you live, and what you're interested in and what

0:29:32.800 --> 0:29:35.280
<v Speaker 1>you'll spend money on and so forth. And the more

0:29:35.320 --> 0:29:37.640
<v Speaker 1>it knows about who you are, the better they know

0:29:37.720 --> 0:29:40.000
<v Speaker 1>how to sell you stuff. You might have noticed that

0:29:40.320 --> 0:29:42.239
<v Speaker 1>in the early days of the Internet when you were

0:29:42.240 --> 0:29:46.040
<v Speaker 1>getting targeted ads, they were bad. You. I remember the

0:29:46.120 --> 0:29:48.440
<v Speaker 1>days when I was getting targeted ads on Facebook that

0:29:48.440 --> 0:29:52.000
<v Speaker 1>were for ridiculous things I would never want. But over time,

0:29:52.080 --> 0:29:55.040
<v Speaker 1>targeted advertising has gotten a lot better, hasn't it. Oh,

0:29:55.080 --> 0:29:57.280
<v Speaker 1>it's gotten really really good. It's like to the point

0:29:57.280 --> 0:30:00.080
<v Speaker 1>where you you look up an item on Amazon on

0:30:00.200 --> 0:30:03.000
<v Speaker 1>you're thinking about thinking about getting it. For instance, recently

0:30:03.040 --> 0:30:06.360
<v Speaker 1>I looked at the blu ray of the movie Screamers,

0:30:06.400 --> 0:30:08.920
<v Speaker 1>A Wonderful Fishman, which one the one from the nineties

0:30:09.000 --> 0:30:11.280
<v Speaker 1>with Peter Weller or the no, that's a great film too,

0:30:11.280 --> 0:30:15.040
<v Speaker 1>but though this is the Fishman movie and the Italian one, yeah,

0:30:15.080 --> 0:30:17.560
<v Speaker 1>the Italian one. And I wasn't actually gonna buy, you know,

0:30:17.560 --> 0:30:18.920
<v Speaker 1>but I looked it up. I was curious to see

0:30:18.920 --> 0:30:21.400
<v Speaker 1>if the blue, if the blue ray was available, And

0:30:21.440 --> 0:30:24.520
<v Speaker 1>then it seems like every day for the following week,

0:30:24.840 --> 0:30:26.880
<v Speaker 1>when I first went onto Facebook, i'd be hit with

0:30:26.880 --> 0:30:30.360
<v Speaker 1>that Amazon targeted ad for that very blu ray disc.

0:30:30.560 --> 0:30:33.160
<v Speaker 1>Now that's the easy part. You've already looked that up.

0:30:33.200 --> 0:30:35.920
<v Speaker 1>They've sold that data to somebody else, or they're using

0:30:35.920 --> 0:30:39.080
<v Speaker 1>that data to run targeted ads for you on another platform.

0:30:39.120 --> 0:30:42.400
<v Speaker 1>That's pretty straightforward. It gets creepier though, what about what

0:30:42.600 --> 0:30:45.120
<v Speaker 1>about when they show you ads for things that you've

0:30:45.160 --> 0:30:47.480
<v Speaker 1>never looked up as far as you can recall, but

0:30:47.520 --> 0:30:50.560
<v Speaker 1>they really are in your wheelhouse. Yeah, yeah, I'm into that,

0:30:50.760 --> 0:30:53.440
<v Speaker 1>Like it's another Fishman movie that I'm not familiar with,

0:30:53.600 --> 0:30:56.640
<v Speaker 1>and or it's a Fishman comic, or it's a an

0:30:56.720 --> 0:31:00.920
<v Speaker 1>All Gillman, you know, doom that band, and I'm like, oh,

0:31:00.960 --> 0:31:02.840
<v Speaker 1>I had no idea, but that sounds like the kind

0:31:02.840 --> 0:31:04.480
<v Speaker 1>of thing would be into, right. So this is another

0:31:04.520 --> 0:31:07.680
<v Speaker 1>reason the providers of these technology platforms want your attention.

0:31:07.840 --> 0:31:11.280
<v Speaker 1>It's because the data is valuable to them directly. The

0:31:11.320 --> 0:31:14.200
<v Speaker 1>more you use the platform, the more attention you give them,

0:31:14.240 --> 0:31:17.480
<v Speaker 1>the more data about you you give them, and the

0:31:17.520 --> 0:31:20.000
<v Speaker 1>more they can target you in the future, the more

0:31:20.000 --> 0:31:23.040
<v Speaker 1>they learn about how to glazer in on exactly what

0:31:23.080 --> 0:31:26.160
<v Speaker 1>you'll click on and buy. So it's also it's valuable

0:31:26.200 --> 0:31:28.760
<v Speaker 1>for that reason. It's also valuable as the data is

0:31:28.880 --> 0:31:31.000
<v Speaker 1>valuable as a commodity that can be sold to third

0:31:31.040 --> 0:31:33.600
<v Speaker 1>parties that want to know things about you in order

0:31:33.640 --> 0:31:36.959
<v Speaker 1>to target sales or advertising. And actually, I'd put in

0:31:37.120 --> 0:31:41.040
<v Speaker 1>a third motivation for capturing more attention, and Robert, I

0:31:41.080 --> 0:31:43.040
<v Speaker 1>wonder what you think about this. This doesn't get cited

0:31:43.080 --> 0:31:46.440
<v Speaker 1>as much, but I would argue a third major motivation

0:31:46.520 --> 0:31:50.320
<v Speaker 1>for commanding your attention on a platform is habit formation.

0:31:51.000 --> 0:31:55.320
<v Speaker 1>What do we usually reflexively do with our attention when

0:31:55.320 --> 0:31:58.400
<v Speaker 1>we've got free time. We do what we've done before, right,

0:31:58.480 --> 0:32:00.600
<v Speaker 1>that's right. We fall into the hal bit of going

0:32:00.640 --> 0:32:03.880
<v Speaker 1>on Facebook, or for me, one of the worst is

0:32:03.920 --> 0:32:07.160
<v Speaker 1>just going into my my email, not to actually read

0:32:07.200 --> 0:32:10.760
<v Speaker 1>meaningful emails, but to clear out garbage, to clear out

0:32:10.960 --> 0:32:15.160
<v Speaker 1>not even necessarily spam, but the sort of promotional emails

0:32:15.200 --> 0:32:17.320
<v Speaker 1>that I think you signed up for, that I signed

0:32:17.360 --> 0:32:19.480
<v Speaker 1>up for, that I'm for some reason, I'm still like,

0:32:19.520 --> 0:32:22.520
<v Speaker 1>I don't want to actually unsubscribe, but I'm also not

0:32:22.560 --> 0:32:24.960
<v Speaker 1>going to read them, but they just keep coming. I'm

0:32:25.000 --> 0:32:28.840
<v Speaker 1>just sort of maintaining this weed garden of of crap,

0:32:29.800 --> 0:32:32.200
<v Speaker 1>and it's taking away from my day. And that's a

0:32:32.280 --> 0:32:35.680
<v Speaker 1>habit you formed. We are creatures of habit. We mostly

0:32:35.760 --> 0:32:38.600
<v Speaker 1>do what we've trained ourselves to do in the past.

0:32:38.720 --> 0:32:42.520
<v Speaker 1>Most of our behaviors are not novel. Most of the time,

0:32:42.600 --> 0:32:45.080
<v Speaker 1>we tend to shop at the stores we've shopped at before.

0:32:45.400 --> 0:32:47.200
<v Speaker 1>Most of the time, we go to the restaurants we've

0:32:47.240 --> 0:32:49.720
<v Speaker 1>gone to before, and we do the same thing in

0:32:49.720 --> 0:32:53.440
<v Speaker 1>our digital spaces. Every time you make a decision about

0:32:53.480 --> 0:32:56.880
<v Speaker 1>what to do with your attention, you are training your

0:32:56.960 --> 0:33:00.640
<v Speaker 1>brain to make similar decisions or the same decision in

0:33:00.680 --> 0:33:03.440
<v Speaker 1>the future, which is kind of a daunting thought, isn't it.

0:33:03.680 --> 0:33:06.760
<v Speaker 1>I think that's absolutely true. But you need to think

0:33:06.760 --> 0:33:08.760
<v Speaker 1>about the fact that every time you act, even in

0:33:08.840 --> 0:33:12.760
<v Speaker 1>trivial activities throughout the day, you are altering the source

0:33:12.840 --> 0:33:17.120
<v Speaker 1>code of your own brain to encourage your future self

0:33:17.160 --> 0:33:21.600
<v Speaker 1>to behave more like your behaving right now. And of

0:33:21.640 --> 0:33:24.240
<v Speaker 1>course all this is even more nefarious when you realize

0:33:24.240 --> 0:33:26.400
<v Speaker 1>that not everyone is selling a product. A lot of

0:33:26.400 --> 0:33:30.160
<v Speaker 1>people are selling an idea or a or or or

0:33:30.240 --> 0:33:33.640
<v Speaker 1>some sort of vision of reality, a political ideal, a

0:33:33.800 --> 0:33:38.400
<v Speaker 1>social ideal. They are attempting to tell you how to

0:33:38.480 --> 0:33:41.280
<v Speaker 1>feel and how to think. But that all depends, of course,

0:33:41.440 --> 0:33:45.000
<v Speaker 1>on continued access to that consumer of information. Right. So,

0:33:45.120 --> 0:33:48.200
<v Speaker 1>if you are a platform like Facebook, Twitter, Instagram, any

0:33:48.240 --> 0:33:51.560
<v Speaker 1>of that, and you want people's attention, it's it's important

0:33:51.600 --> 0:33:54.920
<v Speaker 1>to help people form patterns of habit in which they

0:33:55.080 --> 0:33:57.960
<v Speaker 1>learn to give that attention to you. They'll be more

0:33:58.000 --> 0:33:59.880
<v Speaker 1>likely to keep giving it to you in the future

0:33:59.880 --> 0:34:03.640
<v Speaker 1>because it's become familiar and easy and habitual. It's what

0:34:03.680 --> 0:34:06.560
<v Speaker 1>they've done before, so it's what they'll do again now.

0:34:06.600 --> 0:34:08.560
<v Speaker 1>I want to come back and say that we want

0:34:08.560 --> 0:34:11.239
<v Speaker 1>to be clear. I think that not every bid for

0:34:11.440 --> 0:34:15.040
<v Speaker 1>your attention is bad or evil. Right. There are lots

0:34:15.040 --> 0:34:17.320
<v Speaker 1>of things we do with our attention that we consider

0:34:17.440 --> 0:34:21.120
<v Speaker 1>good uses of our attention. And there's lots of for example,

0:34:21.200 --> 0:34:25.120
<v Speaker 1>ads supported media that obviously we think is worthwhile and

0:34:25.120 --> 0:34:28.439
<v Speaker 1>worth having. I mean, I listen to podcasts that run

0:34:28.520 --> 0:34:30.920
<v Speaker 1>ads in order to pay the bills and keep producing

0:34:30.960 --> 0:34:33.439
<v Speaker 1>the podcast. I'm fine with that if I care about

0:34:33.480 --> 0:34:36.719
<v Speaker 1>the podcast and want to make that decision deliberately with

0:34:36.760 --> 0:34:40.200
<v Speaker 1>my time, right Yeah. There's nothing evil about that, right,

0:34:40.239 --> 0:34:42.160
<v Speaker 1>I Mean, that's just we've recognized that's part of the

0:34:42.200 --> 0:34:45.560
<v Speaker 1>economics of how the content we like and care about

0:34:45.640 --> 0:34:49.319
<v Speaker 1>is produced. What becomes more nefarious is when we find

0:34:49.320 --> 0:34:56.080
<v Speaker 1>ourselves using technological services and consuming content compulsively or impulsively

0:34:56.280 --> 0:35:00.560
<v Speaker 1>reflexively without really making a decision about something we want

0:35:00.600 --> 0:35:03.839
<v Speaker 1>to consume or that we care about, right yeah, Yeah,

0:35:03.880 --> 0:35:07.319
<v Speaker 1>where it's just this click click, click, it's just this uh,

0:35:07.800 --> 0:35:10.600
<v Speaker 1>it's it's not even becomes a situation where you're not

0:35:10.640 --> 0:35:16.480
<v Speaker 1>even really absorbing information. You're just dipping into the information

0:35:16.600 --> 0:35:20.680
<v Speaker 1>stream exactly. Yeah, you are becoming a passive receiver of

0:35:20.760 --> 0:35:23.360
<v Speaker 1>what is being fed to you by a platform that

0:35:23.440 --> 0:35:28.399
<v Speaker 1>you have habitually formed an information consumption relationship with. You're

0:35:28.480 --> 0:35:32.319
<v Speaker 1>on Facebook, and it's just streaming into you. Yeah, and

0:35:32.320 --> 0:35:34.920
<v Speaker 1>and there's so there's this like informational context to it,

0:35:34.960 --> 0:35:37.640
<v Speaker 1>but also there's there's a tactile context to it as well.

0:35:38.000 --> 0:35:40.920
<v Speaker 1>You know, the swipe of fingers over the over the screen,

0:35:41.040 --> 0:35:44.600
<v Speaker 1>and then the the acknowledgement that you have clicked something,

0:35:44.920 --> 0:35:47.239
<v Speaker 1>you've checked something off of this list. In a way,

0:35:47.440 --> 0:35:49.560
<v Speaker 1>I think we should take a quick break and pay

0:35:49.560 --> 0:35:52.200
<v Speaker 1>the bills with some advertising, and then we should come

0:35:52.200 --> 0:35:54.719
<v Speaker 1>back and look at some actual data on the way

0:35:54.760 --> 0:35:57.759
<v Speaker 1>people use their attention on digital devices and how they

0:35:57.760 --> 0:36:02.680
<v Speaker 1>feel about that. Thank alright, we're back now. You might

0:36:02.719 --> 0:36:05.360
<v Speaker 1>have seen this idea of like the distractions and the

0:36:05.400 --> 0:36:07.920
<v Speaker 1>attention war come up in the in the news over

0:36:07.960 --> 0:36:11.160
<v Speaker 1>the past year or two with respect to technology, apps

0:36:11.160 --> 0:36:13.359
<v Speaker 1>and social media. And one reason you might have seen

0:36:13.440 --> 0:36:16.120
<v Speaker 1>something about this is that words been spreading about a

0:36:16.120 --> 0:36:21.160
<v Speaker 1>particular movement and nonprofit organization called Time Well Spent, which

0:36:21.239 --> 0:36:23.760
<v Speaker 1>was founded by a guy I mentioned earlier, a former

0:36:23.800 --> 0:36:27.240
<v Speaker 1>Google employee named Tristan Harris, and a number of other people.

0:36:27.800 --> 0:36:30.560
<v Speaker 1>And these people were not the first to point out

0:36:30.600 --> 0:36:33.120
<v Speaker 1>that the media are controlling the economy of our attention

0:36:33.120 --> 0:36:36.680
<v Speaker 1>in negative ways, but having worked in the modern tech sector,

0:36:37.040 --> 0:36:40.480
<v Speaker 1>I think they've got a more specific message about the way,

0:36:40.520 --> 0:36:43.560
<v Speaker 1>for example, your phone and the apps on it are

0:36:43.560 --> 0:36:48.160
<v Speaker 1>not just sub optimal, but possibly really driving your life

0:36:48.239 --> 0:36:52.160
<v Speaker 1>and the culture in general into an extremely unhealthy space

0:36:52.520 --> 0:36:55.319
<v Speaker 1>that runs contrary to our goals and what we want

0:36:55.400 --> 0:36:57.400
<v Speaker 1>our lives to be. And so they've been doing a

0:36:57.440 --> 0:37:00.239
<v Speaker 1>lot of media interviews recently in the past year so

0:37:00.880 --> 0:37:02.560
<v Speaker 1>and so I think maybe we should take a look

0:37:02.600 --> 0:37:06.040
<v Speaker 1>at some at some time well spent information and data.

0:37:06.440 --> 0:37:09.720
<v Speaker 1>That sounds good job. This sounds like time well spent alright,

0:37:09.760 --> 0:37:12.720
<v Speaker 1>So how good are we really at spending our attention

0:37:12.760 --> 0:37:14.480
<v Speaker 1>in ways that make us happy and give us a

0:37:14.520 --> 0:37:17.520
<v Speaker 1>sense of fulfillment. Maybe you're out there listening and you're like, now,

0:37:17.680 --> 0:37:20.000
<v Speaker 1>I don't buy it. I use my attention exactly how

0:37:20.040 --> 0:37:22.719
<v Speaker 1>I want, you know, when I use Facebook, it's just

0:37:23.120 --> 0:37:25.160
<v Speaker 1>it's because I want to do that. I'm living my

0:37:25.200 --> 0:37:27.440
<v Speaker 1>own life. Yeah, or you know, or you you sort

0:37:27.480 --> 0:37:29.360
<v Speaker 1>of qualify the kind of content. Well, I use it

0:37:29.360 --> 0:37:31.320
<v Speaker 1>to keep in touch with my friends. My real friends

0:37:31.320 --> 0:37:34.920
<v Speaker 1>are my real family, and it's about maintaining that social network.

0:37:34.920 --> 0:37:37.439
<v Speaker 1>And there's some truth to an argument like that. Oh sure, yeah,

0:37:37.480 --> 0:37:40.520
<v Speaker 1>we don't want to totally demonize any particular app. I mean,

0:37:40.560 --> 0:37:42.960
<v Speaker 1>we've been saying a lot of negative stuff about Facebook

0:37:42.960 --> 0:37:46.600
<v Speaker 1>and related apps, but there's no reason to totally demonize

0:37:46.640 --> 0:37:49.600
<v Speaker 1>an app to its core. But we should be aware

0:37:49.800 --> 0:37:52.680
<v Speaker 1>of what its capabilities are and how we're interacting with

0:37:52.719 --> 0:37:55.680
<v Speaker 1>it on average. So there's an iOS app called Moment,

0:37:55.920 --> 0:37:59.680
<v Speaker 1>which is a device usage tracker, and what it does

0:37:59.760 --> 0:38:02.040
<v Speaker 1>is it logs how much time you spend using your

0:38:02.040 --> 0:38:05.080
<v Speaker 1>iPhone or your iPad and which apps you spend the

0:38:05.160 --> 0:38:07.920
<v Speaker 1>most of your time on. And so the Moment app

0:38:07.960 --> 0:38:10.919
<v Speaker 1>has partnered with time Well Spent what I just spent

0:38:11.000 --> 0:38:14.120
<v Speaker 1>before and the associated UH nonprofit, the Center for Humane

0:38:14.160 --> 0:38:18.080
<v Speaker 1>Technology to gather data about how much time people spend

0:38:18.120 --> 0:38:21.200
<v Speaker 1>on various apps and how they feel about spending their

0:38:21.200 --> 0:38:24.120
<v Speaker 1>time that way. So to be clear, this is something

0:38:24.200 --> 0:38:27.359
<v Speaker 1>where the user can see how they're spending their time on. Right,

0:38:27.600 --> 0:38:29.959
<v Speaker 1>So the app says, hey, did you know you spent

0:38:30.239 --> 0:38:32.920
<v Speaker 1>x a number of minutes on this app and this

0:38:33.120 --> 0:38:36.960
<v Speaker 1>many times a day, and what it shows you your usage.

0:38:37.120 --> 0:38:39.160
<v Speaker 1>I like this idea because it reminds me of how

0:38:39.200 --> 0:38:41.000
<v Speaker 1>with a lot of the modern video games we have,

0:38:41.120 --> 0:38:44.000
<v Speaker 1>they'll tell you how many hours you've sunk into the game,

0:38:44.120 --> 0:38:47.040
<v Speaker 1>but you spent twenty seven days playing. Yeah. It's it's

0:38:47.080 --> 0:38:50.600
<v Speaker 1>generally horrifying to read because because it's the sobering moment

0:38:50.640 --> 0:38:53.200
<v Speaker 1>where you're like, oh my god, I spent that much

0:38:53.239 --> 0:38:56.600
<v Speaker 1>time playing this video game or any video game or

0:38:56.640 --> 0:39:00.000
<v Speaker 1>anything that isn't uh, you know of of of really

0:39:00.000 --> 0:39:03.200
<v Speaker 1>intrinsic value in my life. Yeah. So, there was an

0:39:03.239 --> 0:39:06.080
<v Speaker 1>initial study conducted in a pool of two hundred thousand

0:39:06.080 --> 0:39:09.799
<v Speaker 1>iPhone users on this this moment uh and time well

0:39:09.840 --> 0:39:12.239
<v Speaker 1>spent partnership. And when you look at the results, there

0:39:12.320 --> 0:39:17.279
<v Speaker 1>is an immediately apparent and overwhelming correlation between apps that

0:39:17.360 --> 0:39:21.520
<v Speaker 1>we spend more time with and a feeling of unhappiness

0:39:21.600 --> 0:39:24.319
<v Speaker 1>with spending our time in the apps. Now, you might

0:39:24.400 --> 0:39:26.360
<v Speaker 1>be able to explain this correlation in a number of

0:39:26.360 --> 0:39:29.320
<v Speaker 1>different ways. We'll get to that after we discuss the data,

0:39:29.360 --> 0:39:33.799
<v Speaker 1>but first let's just look at the results. Apps like Facebook, Snapchat,

0:39:34.000 --> 0:39:37.439
<v Speaker 1>and tweet bought people tended to spend roughly an hour

0:39:37.760 --> 0:39:41.280
<v Speaker 1>or more in each day, and the majority of users

0:39:41.320 --> 0:39:44.799
<v Speaker 1>reported that they were unhappy having spent the time in

0:39:44.840 --> 0:39:48.480
<v Speaker 1>the app. For example, Facebook, the average daily Facebook use

0:39:48.600 --> 0:39:53.400
<v Speaker 1>was fifty nine minutes, and sixty cent of users, or

0:39:53.440 --> 0:39:56.839
<v Speaker 1>about two thirds, reported that they were unhappy that they

0:39:56.840 --> 0:39:59.080
<v Speaker 1>had spent the time that that amount of time in

0:39:59.160 --> 0:40:01.920
<v Speaker 1>the Facebook app, and the apps that made people the

0:40:02.000 --> 0:40:06.320
<v Speaker 1>most unhappy seemed to be things like social media, dating apps,

0:40:06.440 --> 0:40:09.719
<v Speaker 1>and games like candy Crush. Meanwhile, let's look at the

0:40:09.719 --> 0:40:12.040
<v Speaker 1>opposite end of the spectrum, which apps did people claim

0:40:12.080 --> 0:40:14.960
<v Speaker 1>to be the most happy with the time they spent using.

0:40:15.520 --> 0:40:18.920
<v Speaker 1>The list is more diverse here. It's more populated by

0:40:19.040 --> 0:40:22.839
<v Speaker 1>things like books and podcasts. It makes me feel good

0:40:22.840 --> 0:40:28.280
<v Speaker 1>about podcast space, but books and podcasts, music, weather apps,

0:40:28.640 --> 0:40:35.200
<v Speaker 1>navigation apps, fitness, meditation, and calmness. So the general trend

0:40:35.239 --> 0:40:37.279
<v Speaker 1>here is that I think these are things related to

0:40:37.400 --> 0:40:42.120
<v Speaker 1>intellectual stimulation like books and podcasts, uh and even like music.

0:40:42.800 --> 0:40:46.480
<v Speaker 1>Personal improvement like you know, wellness, and all that, and

0:40:46.520 --> 0:40:49.480
<v Speaker 1>functional utility tools that are useful in your life, like

0:40:49.560 --> 0:40:52.719
<v Speaker 1>navigation or weather right or the flashlight app. Let's not

0:40:52.760 --> 0:40:55.319
<v Speaker 1>forget that at all the ding dang time. I'm sure

0:40:55.360 --> 0:40:57.560
<v Speaker 1>people are very very happy with their use of the

0:40:57.560 --> 0:41:01.400
<v Speaker 1>flashlight app, and yet people reported spending much less time

0:41:01.480 --> 0:41:05.400
<v Speaker 1>engaging directly with these apps that made them happy. For example,

0:41:05.480 --> 0:41:09.360
<v Speaker 1>people were happy with the time they spent with Audible

0:41:09.760 --> 0:41:12.640
<v Speaker 1>the audio books app, but they only spent an average

0:41:12.680 --> 0:41:14.920
<v Speaker 1>of about eight minutes a day with it, which is

0:41:14.960 --> 0:41:18.000
<v Speaker 1>a lot less than people spent in Facebook and Candy Crush,

0:41:18.280 --> 0:41:20.279
<v Speaker 1>especially given how long some of the audio books. Are

0:41:20.320 --> 0:41:22.680
<v Speaker 1>you planning to finish that thing anytime? Saying I don't know,

0:41:22.760 --> 0:41:24.960
<v Speaker 1>People spent a lot less time, but they felt good

0:41:25.000 --> 0:41:29.360
<v Speaker 1>about the time they spent. They were happy about the

0:41:29.400 --> 0:41:32.040
<v Speaker 1>time they spent with podcasts, but spent only an average

0:41:32.080 --> 0:41:35.000
<v Speaker 1>of about eight minutes a day there as well. Again,

0:41:35.280 --> 0:41:37.680
<v Speaker 1>so these episodes seen to be about an hour long,

0:41:37.960 --> 0:41:40.080
<v Speaker 1>the two coming out a week, You gotta you gotta

0:41:40.120 --> 0:41:41.959
<v Speaker 1>crack the quip a little bit more. Well, you gotta

0:41:41.960 --> 0:41:44.319
<v Speaker 1>think about these are averages of courses, So you know,

0:41:44.360 --> 0:41:46.719
<v Speaker 1>maybe people listen to one podcast a week I'm just

0:41:46.719 --> 0:41:50.319
<v Speaker 1>thinking of Joe and Jane average out there. Now. I

0:41:50.320 --> 0:41:53.840
<v Speaker 1>wonder if I don't know exactly what the methodology here is,

0:41:53.880 --> 0:41:55.560
<v Speaker 1>So I wonder if this could be an artifact of

0:41:55.600 --> 0:41:59.080
<v Speaker 1>how moment tracks app usage. Like if an app runs

0:41:59.080 --> 0:42:02.000
<v Speaker 1>in the background without being the first app open on

0:42:02.040 --> 0:42:05.359
<v Speaker 1>the screen, I don't know how that gets tracked. Does

0:42:05.400 --> 0:42:08.319
<v Speaker 1>that get Does that get tracked the same way a

0:42:08.400 --> 0:42:11.480
<v Speaker 1>screen oriented app like a game or Facebook would. I'm

0:42:11.520 --> 0:42:13.520
<v Speaker 1>not quite sure, but I want to think. I think

0:42:13.520 --> 0:42:17.120
<v Speaker 1>we should think about explanations for this. So why is

0:42:17.160 --> 0:42:20.080
<v Speaker 1>it that the apps we spend the most time with

0:42:20.280 --> 0:42:23.400
<v Speaker 1>make us the most unhappy? It could be that the

0:42:23.440 --> 0:42:26.160
<v Speaker 1>same apps that command the most of our attention just

0:42:26.239 --> 0:42:29.279
<v Speaker 1>coincidentally also happened to be the ones that leave us

0:42:29.320 --> 0:42:32.000
<v Speaker 1>feeling regretful about spending our time with them. Well, you

0:42:32.000 --> 0:42:33.879
<v Speaker 1>know one thing that instantly pops out at me too

0:42:34.000 --> 0:42:38.279
<v Speaker 1>is these examples of positive experience apps. They are not

0:42:38.440 --> 0:42:42.200
<v Speaker 1>as focused on the machine itself. You know, like when

0:42:42.200 --> 0:42:44.839
<v Speaker 1>I'm listening to music, I am potentially doing something else.

0:42:44.840 --> 0:42:47.400
<v Speaker 1>I'm not staring at my phone and looking at Spotify,

0:42:47.840 --> 0:42:50.960
<v Speaker 1>you know, I'm doing I'm engaging in some of their activity.

0:42:51.120 --> 0:42:53.400
<v Speaker 1>But people were very happy with their books apps, and

0:42:53.400 --> 0:42:55.720
<v Speaker 1>so like, if you're reading your kindle app or something,

0:42:55.719 --> 0:42:57.600
<v Speaker 1>people that made people happy. But where are you when

0:42:57.600 --> 0:43:00.000
<v Speaker 1>you read a book? You're not really in the phone,

0:43:00.840 --> 0:43:03.759
<v Speaker 1>in the imagination in your mind. Yeah. And then likewise

0:43:03.800 --> 0:43:06.440
<v Speaker 1>with some of these mindfulness apps, whereas what are you

0:43:06.480 --> 0:43:09.279
<v Speaker 1>doing when you're looking at Facebook? You are kind of

0:43:09.320 --> 0:43:13.359
<v Speaker 1>in the default mode network of worries about your own

0:43:13.400 --> 0:43:16.799
<v Speaker 1>social situation past in future, you're in the Facebook space. Yeah.

0:43:17.040 --> 0:43:21.040
<v Speaker 1>So another explanation could be a more direct correlation, right.

0:43:21.040 --> 0:43:23.440
<v Speaker 1>It could be the fact that we spend so much

0:43:23.480 --> 0:43:26.840
<v Speaker 1>time with an app is what makes us regretful about

0:43:26.920 --> 0:43:30.000
<v Speaker 1>using it, Right, Like, would we be happier with our

0:43:30.040 --> 0:43:32.759
<v Speaker 1>Facebook usage if we only spent ten minutes a day

0:43:32.800 --> 0:43:35.920
<v Speaker 1>on it? Would we be sad about our Audible or

0:43:36.000 --> 0:43:38.680
<v Speaker 1>Kindle usage if we spent an hour or more a

0:43:38.760 --> 0:43:41.200
<v Speaker 1>day on that? I feel like there might be a

0:43:41.360 --> 0:43:43.799
<v Speaker 1>yes to the first question, but a node to the

0:43:43.840 --> 0:43:46.719
<v Speaker 1>second one, right, Like there, I can't be sure, but

0:43:46.800 --> 0:43:50.640
<v Speaker 1>somehow I doubt that we would be sad using Audible

0:43:50.760 --> 0:43:53.000
<v Speaker 1>for an hour a day because I don't know when

0:43:53.040 --> 0:43:55.359
<v Speaker 1>I listened to audiobooks for a long stretch of time

0:43:55.360 --> 0:43:57.759
<v Speaker 1>while I'm doing yardwork or cooking or something. I feel

0:43:57.840 --> 0:44:00.040
<v Speaker 1>very happy about that. Yeah, it doesn't feel like a

0:44:00.040 --> 0:44:02.319
<v Speaker 1>slur to say, to say, oh, man, Joe is an

0:44:02.320 --> 0:44:06.520
<v Speaker 1>audible theme. It's an audible freak. Joe, get out that audible,

0:44:06.760 --> 0:44:08.960
<v Speaker 1>you know. But if we if we inserted a Facebook

0:44:09.000 --> 0:44:13.520
<v Speaker 1>or Twitter in instead of instead of an audio book program,

0:44:13.880 --> 0:44:16.000
<v Speaker 1>it would be a different connotation entirely. Now I should

0:44:16.040 --> 0:44:18.200
<v Speaker 1>say I just realized we've run audible ads on the

0:44:18.200 --> 0:44:20.359
<v Speaker 1>show before. They're not paying us to talk about any

0:44:20.400 --> 0:44:22.920
<v Speaker 1>of this. This is just what the results were. But

0:44:23.040 --> 0:44:26.480
<v Speaker 1>I can honestly say I do enjoy books and podcasts

0:44:26.560 --> 0:44:30.000
<v Speaker 1>related apps much more than social media apps. But then again,

0:44:30.040 --> 0:44:33.200
<v Speaker 1>I don't know. Like, so imagine that the average Facebook

0:44:33.280 --> 0:44:36.600
<v Speaker 1>usage was only ten minutes a day, and it's still

0:44:36.640 --> 0:44:38.759
<v Speaker 1>the same kind of usage. It's not like having a

0:44:38.800 --> 0:44:41.920
<v Speaker 1>specific interaction with somebody or looking up an event page

0:44:42.000 --> 0:44:44.680
<v Speaker 1>or something. But just ten minutes a day scrolling through

0:44:44.680 --> 0:44:48.480
<v Speaker 1>the algorithmically generated news feed. Would people be happy about that?

0:44:48.840 --> 0:44:50.719
<v Speaker 1>I don't know. It's hard to say. I don't know.

0:44:50.760 --> 0:44:53.440
<v Speaker 1>It doesn't doesn't sound that happy. Yeah, I want to

0:44:53.560 --> 0:44:56.080
<v Speaker 1>look at a second set of results compiled through the

0:44:56.120 --> 0:44:58.560
<v Speaker 1>Moment app with Time Well Spent. This was just a

0:44:58.600 --> 0:45:02.640
<v Speaker 1>separately compiled page I found uh In this separately compiled

0:45:02.840 --> 0:45:05.200
<v Speaker 1>set of results, the top apps that people were happy

0:45:05.200 --> 0:45:07.799
<v Speaker 1>to have spent time with were in similar categories. There

0:45:07.800 --> 0:45:12.080
<v Speaker 1>are things like, uh, you know, books and meditation and

0:45:12.120 --> 0:45:15.799
<v Speaker 1>wellness and learning and music. And the average amount of

0:45:15.800 --> 0:45:18.360
<v Speaker 1>time people spent per day on these top happiness apps

0:45:18.400 --> 0:45:21.440
<v Speaker 1>was around seven minutes. Another way of measuring the usage

0:45:21.440 --> 0:45:23.719
<v Speaker 1>is that they noted how many times a day did

0:45:23.719 --> 0:45:26.200
<v Speaker 1>you pick up the app for these apps? The answer

0:45:26.280 --> 0:45:28.640
<v Speaker 1>was generally about one to three times a day. The

0:45:28.640 --> 0:45:31.520
<v Speaker 1>top apps that people were unhappy to have spent time

0:45:31.560 --> 0:45:36.479
<v Speaker 1>with were generally social media apps and games, and these

0:45:36.480 --> 0:45:39.319
<v Speaker 1>apps people spent closer to around forty five minutes to

0:45:39.360 --> 0:45:42.240
<v Speaker 1>an hour a day on less time on the dating

0:45:42.280 --> 0:45:45.759
<v Speaker 1>apps than the other social media and games. So for

0:45:45.800 --> 0:45:48.080
<v Speaker 1>the purpose of this conversation, I think we can assume

0:45:48.160 --> 0:45:51.000
<v Speaker 1>that these results are more or less correct. They certainly

0:45:51.200 --> 0:45:53.160
<v Speaker 1>ring true to me, though I haven't found an in

0:45:53.239 --> 0:45:56.080
<v Speaker 1>depth description of the methodology by which they were arrived at,

0:45:56.560 --> 0:45:59.160
<v Speaker 1>but these organizations seem trustworthy to me. I think these

0:45:59.160 --> 0:46:03.880
<v Speaker 1>are probably basically correct findings. But assuming this is roughly correct,

0:46:04.520 --> 0:46:07.680
<v Speaker 1>why are we living the technological part of our lives

0:46:07.719 --> 0:46:11.359
<v Speaker 1>this way? Why do we spend the most time using

0:46:11.400 --> 0:46:14.359
<v Speaker 1>our technology in ways that end up making us the

0:46:14.480 --> 0:46:17.759
<v Speaker 1>least happy. That's kind of the the ultimate uh, like

0:46:17.880 --> 0:46:19.839
<v Speaker 1>kicking the pants at the end of a day, right

0:46:20.040 --> 0:46:22.120
<v Speaker 1>where you if you look back and you think, oh,

0:46:21.960 --> 0:46:24.640
<v Speaker 1>I spent I spend a fair amount of time doing

0:46:24.719 --> 0:46:28.239
<v Speaker 1>things that brought me no joy? Why didn't I use

0:46:28.320 --> 0:46:30.480
<v Speaker 1>that time? Why didn't I scroll that time away for

0:46:30.600 --> 0:46:33.520
<v Speaker 1>the things that I need to do and or really

0:46:33.600 --> 0:46:37.560
<v Speaker 1>want to do? Exactly? Nobody's forcing you to scroll your

0:46:37.600 --> 0:46:41.680
<v Speaker 1>Facebook timeline over and over, your your news feed or

0:46:41.920 --> 0:46:45.200
<v Speaker 1>Twitter or Reddit or any of these other things. Nobody's

0:46:45.280 --> 0:46:47.880
<v Speaker 1>forcing you to just spend your time running through this

0:46:47.960 --> 0:46:51.000
<v Speaker 1>infinite stream of content. And yet you do it. You

0:46:51.080 --> 0:46:54.000
<v Speaker 1>keep doing it, you keep going back to it sometimes

0:46:54.120 --> 0:46:56.360
<v Speaker 1>during the things that we want to do. Have you

0:46:56.360 --> 0:46:59.320
<v Speaker 1>ever had this experience where you're you're watching a movie yeah,

0:46:59.440 --> 0:47:01.520
<v Speaker 1>or a movie you're interested in yeah, and then for

0:47:01.560 --> 0:47:03.759
<v Speaker 1>some reason, like I mean, on one hand, I kind

0:47:03.760 --> 0:47:06.040
<v Speaker 1>of get into it this way, like I'll I convinced

0:47:06.080 --> 0:47:10.239
<v Speaker 1>myself it's certainly okay, to go to IMDb and look

0:47:10.320 --> 0:47:12.520
<v Speaker 1>up people in the movie. So who's who's that? Who's

0:47:12.560 --> 0:47:14.879
<v Speaker 1>that actor? All right, I'll look him up, and I mean,

0:47:14.920 --> 0:47:17.040
<v Speaker 1>that's all right. But then it goes beyond that, because

0:47:17.040 --> 0:47:20.120
<v Speaker 1>then I'm just on a reflex. I'm pulling open my

0:47:20.239 --> 0:47:23.239
<v Speaker 1>my work email account or my personal email account, or

0:47:23.280 --> 0:47:26.359
<v Speaker 1>I'm even worse, I'm clicking on social media or or

0:47:26.719 --> 0:47:30.480
<v Speaker 1>or Reuter's or something instead of just focusing on the

0:47:30.520 --> 0:47:34.799
<v Speaker 1>one distraction that I'm supposed to be into right now. Yeah,

0:47:34.840 --> 0:47:37.919
<v Speaker 1>So we're detecting that there is this inherent tension. It's

0:47:37.960 --> 0:47:39.799
<v Speaker 1>the same thing we talked about in the story we

0:47:39.920 --> 0:47:42.640
<v Speaker 1>used to illustrate the problem at the beginning. There is

0:47:42.640 --> 0:47:45.600
<v Speaker 1>a tension between what we want to do with our lives,

0:47:45.640 --> 0:47:48.480
<v Speaker 1>what we want to want, and the things we do

0:47:48.560 --> 0:47:53.280
<v Speaker 1>with our technology of our own free will. Seemingly moment

0:47:53.360 --> 0:47:57.840
<v Speaker 1>to moment when we have these impulsive, tempting little bits

0:47:57.880 --> 0:48:01.120
<v Speaker 1>of digital candy to pull us a side and distract

0:48:01.200 --> 0:48:03.600
<v Speaker 1>us and lure us in and then just keep us

0:48:03.640 --> 0:48:07.319
<v Speaker 1>gobbling for you know, minutes, hours, for as long as

0:48:07.360 --> 0:48:09.319
<v Speaker 1>it can keep our eyes glued to the screen. And

0:48:09.360 --> 0:48:12.400
<v Speaker 1>I think in the next episode we should focus a

0:48:12.400 --> 0:48:15.200
<v Speaker 1>little bit more on how technology is doing this to us,

0:48:15.239 --> 0:48:18.759
<v Speaker 1>how it's changing us, and how it works, what tools

0:48:18.840 --> 0:48:22.879
<v Speaker 1>it uses in order to exploit our psychological vulnerabilities. Yeah,

0:48:23.000 --> 0:48:25.960
<v Speaker 1>next next episode is going to be more of a

0:48:26.239 --> 0:48:29.520
<v Speaker 1>fight the power. I'm hoping it's gonna be. We wanted

0:48:29.560 --> 0:48:32.200
<v Speaker 1>to explain the problem in this one. Yeah, the next one,

0:48:32.239 --> 0:48:34.640
<v Speaker 1>you're this This episode was about finding out what the

0:48:34.719 --> 0:48:37.520
<v Speaker 1>terminators are. In the next episode you'll find out about

0:48:37.560 --> 0:48:39.239
<v Speaker 1>how to blow them up and you know, make your

0:48:39.239 --> 0:48:41.680
<v Speaker 1>own kitchen pipe bombs to do it. Right. So, when

0:48:41.719 --> 0:48:44.600
<v Speaker 1>that social media app says I need your clothes, your boots,

0:48:44.600 --> 0:48:48.880
<v Speaker 1>and your motorcycle, you say no. You say no, sir, no,

0:48:49.080 --> 0:48:52.000
<v Speaker 1>thank you? All right? Well, hey, in the meantime, head

0:48:52.040 --> 0:48:53.879
<v Speaker 1>on over to stuff to Blow your Mind dot com.

0:48:53.920 --> 0:48:56.880
<v Speaker 1>That's where you'll find all the podcast episodes. You'll find

0:48:57.160 --> 0:49:00.120
<v Speaker 1>various blog posts as well as links out to our

0:49:00.239 --> 0:49:05.400
<v Speaker 1>social media accounts such as Facebook, Twitter, Tumbler, Instagram. We

0:49:05.480 --> 0:49:08.400
<v Speaker 1>have so many of them. Uh, they drain us. Allow

0:49:08.440 --> 0:49:10.239
<v Speaker 1>them to drain you as well. Well. I'd say if

0:49:10.280 --> 0:49:12.759
<v Speaker 1>you go use them, try to be deliberate about that time.

0:49:12.840 --> 0:49:16.240
<v Speaker 1>Don't get sucked into whatever. Look for what you're looking for.

0:49:16.600 --> 0:49:18.879
<v Speaker 1>Get that thing you're looking for, don't let it pull

0:49:18.960 --> 0:49:21.920
<v Speaker 1>you into passive consumption. But if you want to be

0:49:21.960 --> 0:49:24.880
<v Speaker 1>really deliberate about getting in contact with us, of course

0:49:24.920 --> 0:49:27.160
<v Speaker 1>you can do that through email the old fashioned way.

0:49:27.200 --> 0:49:28.520
<v Speaker 1>Oh and of course I want to give a big

0:49:28.520 --> 0:49:31.920
<v Speaker 1>shout out, as always to our excellent audio producers Alex

0:49:31.960 --> 0:49:34.680
<v Speaker 1>Williams and Tarry Harrison. But that email address if you

0:49:34.719 --> 0:49:36.319
<v Speaker 1>want to write us a note let us know what

0:49:36.360 --> 0:49:38.880
<v Speaker 1>you think about this episode or any other, to request

0:49:38.880 --> 0:49:41.600
<v Speaker 1>a topic for the future. That address is blow the

0:49:41.680 --> 0:49:54.040
<v Speaker 1>mind at how stuff works dot com. For more on

0:49:54.120 --> 0:49:56.839
<v Speaker 1>this and thousands of other topics. It how stuff works

0:49:56.840 --> 0:50:07.960
<v Speaker 1>dot Com about a lot of people, the people the

0:50:08.680 --> 0:50:13.200
<v Speaker 1>biggest fourth start