WEBVTT - Marshall Brain's News Roundup: March 25th, 2011

0:00:00.520 --> 0:00:03.840
<v Speaker 1>Welcome to Brainstuff from how Stuff works dot com where

0:00:03.840 --> 0:00:14.600
<v Speaker 1>smart Happens. Hi Am Marshall Brain and welcome to this

0:00:14.640 --> 0:00:18.200
<v Speaker 1>week's Friday news roundup. One thing that has gotten a

0:00:18.320 --> 0:00:22.520
<v Speaker 1>lot of buzz this week is something called Color. Yes, Color,

0:00:23.040 --> 0:00:25.439
<v Speaker 1>How in the world did they get color dot com

0:00:25.560 --> 0:00:30.400
<v Speaker 1>for their domain? You ask? They spent three dollars for it.

0:00:30.920 --> 0:00:34.640
<v Speaker 1>Colors goal seems to be and this is open to interpretation,

0:00:35.040 --> 0:00:40.640
<v Speaker 1>to make intercommunication between people even more immediate than, for example,

0:00:40.720 --> 0:00:44.000
<v Speaker 1>Twitter makes it. To understand this, think about how the

0:00:44.200 --> 0:00:48.760
<v Speaker 1>time to publication has been reduced over the years. With books,

0:00:49.000 --> 0:00:51.280
<v Speaker 1>an author would write for a year or two and

0:00:51.360 --> 0:00:54.480
<v Speaker 1>then publish the book. With magazines, it might take a

0:00:54.560 --> 0:00:57.760
<v Speaker 1>week for an author to write an article. With newspapers,

0:00:58.040 --> 0:01:00.400
<v Speaker 1>the creation time for an article falls to about a

0:01:00.480 --> 0:01:03.000
<v Speaker 1>day or two. With a blog, it might take an

0:01:03.040 --> 0:01:06.280
<v Speaker 1>hour or two per post. With Twitter, it takes just

0:01:06.360 --> 0:01:09.679
<v Speaker 1>a minute or two per post. And now with color

0:01:09.959 --> 0:01:13.440
<v Speaker 1>it is actually immediate. The instant you take a photo

0:01:13.520 --> 0:01:16.760
<v Speaker 1>with your smartphone, the photo goes up to the cloud,

0:01:16.880 --> 0:01:20.320
<v Speaker 1>tagged with your I D, your location, the date and time,

0:01:20.319 --> 0:01:23.959
<v Speaker 1>and so on. Anyone else in the general vicinity gets

0:01:24.000 --> 0:01:27.280
<v Speaker 1>a stream of all the photos being taken near by,

0:01:27.880 --> 0:01:32.520
<v Speaker 1>and they get that stream instantly. There's no thinking involved.

0:01:32.600 --> 0:01:36.199
<v Speaker 1>You simply snap a photo and it immediately goes live

0:01:36.360 --> 0:01:40.080
<v Speaker 1>to everyone. It doesn't get any more immediate than that.

0:01:40.640 --> 0:01:44.679
<v Speaker 1>Speaking of immediate, this company apparently sprang up and secured

0:01:44.760 --> 0:01:47.720
<v Speaker 1>forty one million dollars in venture funding from two of

0:01:47.720 --> 0:01:51.640
<v Speaker 1>the most prestigious venture capital firms in the business in

0:01:51.680 --> 0:01:55.440
<v Speaker 1>about half a year. As with Twitter, some will wonder

0:01:55.600 --> 0:01:58.280
<v Speaker 1>what the point is. Who's going to sit and look

0:01:58.320 --> 0:02:02.520
<v Speaker 1>at streams of bad photo graphs. But knowledgeable people believe

0:02:02.720 --> 0:02:05.880
<v Speaker 1>this is the next big thing, given all the buzz

0:02:05.920 --> 0:02:08.560
<v Speaker 1>that it's been generating. We'll see if it works a

0:02:08.639 --> 0:02:12.280
<v Speaker 1>year from now. If you google Interesting Reading number seven thirteen,

0:02:12.320 --> 0:02:16.359
<v Speaker 1>you can get the details on color. Also in Interesting

0:02:16.400 --> 0:02:19.519
<v Speaker 1>Reading seven thirteen, there are two articles from the World

0:02:19.560 --> 0:02:24.040
<v Speaker 1>of Physics. In one, best selling author and scientist Brian

0:02:24.160 --> 0:02:29.639
<v Speaker 1>Green talks about multiverses. A multiverse is the idea that

0:02:29.720 --> 0:02:33.920
<v Speaker 1>there are bigger places outside of our universe. That how

0:02:34.080 --> 0:02:38.839
<v Speaker 1>is multiple universes. The reasons scientists talk about the multiverse

0:02:38.960 --> 0:02:42.720
<v Speaker 1>is that there are mathematical patterns suggesting that the multiverse

0:02:42.880 --> 0:02:46.680
<v Speaker 1>might actually exist. The amazing thing is that the Large

0:02:46.760 --> 0:02:51.880
<v Speaker 1>Hadron Collider may provide a platform to test the mathematics

0:02:51.919 --> 0:02:56.040
<v Speaker 1>and therefore the multiverse theory. It's also possible to look

0:02:56.080 --> 0:03:01.040
<v Speaker 1>for energy leaving our universe in lhc illisions, meaning that

0:03:01.120 --> 0:03:04.720
<v Speaker 1>it might be going into other universes. It's a very

0:03:04.760 --> 0:03:08.240
<v Speaker 1>interesting article, especially since it's written in English rather than

0:03:08.280 --> 0:03:11.720
<v Speaker 1>physics speak. The other article is about a twelve year

0:03:11.760 --> 0:03:16.400
<v Speaker 1>old prodigy who's already in college in Indiana and he

0:03:16.440 --> 0:03:20.040
<v Speaker 1>believes that the Big Bang theory is wrong. He bases

0:03:20.080 --> 0:03:23.280
<v Speaker 1>this belief on the number of heavier elements like heavier

0:03:23.320 --> 0:03:26.560
<v Speaker 1>than hydrogen, found in today's universe and the amount of

0:03:26.560 --> 0:03:29.760
<v Speaker 1>time available to manufacture them in the cores of stars

0:03:30.160 --> 0:03:33.600
<v Speaker 1>under the current theory of where these elements come from.

0:03:33.639 --> 0:03:36.680
<v Speaker 1>Both of these articles can be found by googling Interesting

0:03:36.720 --> 0:03:42.120
<v Speaker 1>Reading number seven thirteen. Interesting Reading number seven twelve opens

0:03:42.120 --> 0:03:46.240
<v Speaker 1>with a very interesting concept. The desert nation of Qatar

0:03:46.680 --> 0:03:49.840
<v Speaker 1>is hosting the World Cup soccer games in a decade,

0:03:50.240 --> 0:03:53.480
<v Speaker 1>so they will be needing to construct nine new air

0:03:53.480 --> 0:03:58.240
<v Speaker 1>conditioned stadiums because temperatures and guitar get quite hot in

0:03:58.280 --> 0:04:03.440
<v Speaker 1>the summer. One proposed solution is a very bizarre flying machine,

0:04:03.840 --> 0:04:08.400
<v Speaker 1>essentially a large roof that hovers over the stadium, powered

0:04:08.440 --> 0:04:12.480
<v Speaker 1>by solar cells down washed from the propellers. Keeping the

0:04:12.560 --> 0:04:16.560
<v Speaker 1>roof aloft would provide a cooling effect in this approach.

0:04:16.920 --> 0:04:19.520
<v Speaker 1>When you look at it, you immediately start wondering about

0:04:19.560 --> 0:04:22.920
<v Speaker 1>the safety of this whole idea. Nonetheless, it is interesting

0:04:22.960 --> 0:04:25.719
<v Speaker 1>to think about it, and it would be the world's

0:04:25.800 --> 0:04:29.440
<v Speaker 1>largest hoverboard. If you google Interesting Reading seven twelve, you

0:04:29.440 --> 0:04:33.039
<v Speaker 1>can get its details. It's hard to believe, but it's

0:04:33.120 --> 0:04:38.640
<v Speaker 1>been two weeks since Japan's giant earthquake tsunami nuclear disaster

0:04:38.839 --> 0:04:42.440
<v Speaker 1>hit the island nation. Many of the nation's roads and

0:04:42.600 --> 0:04:46.680
<v Speaker 1>systems are coming back online now. Early estimates for repairing

0:04:46.680 --> 0:04:50.000
<v Speaker 1>and replacing all the damage are hovering around two fifty

0:04:50.000 --> 0:04:53.920
<v Speaker 1>billion dollars, and it's been discovered that about twenty seven

0:04:54.040 --> 0:04:58.920
<v Speaker 1>thousand people have died in this catastrophe. The nuclear meltdown

0:04:58.960 --> 0:05:02.760
<v Speaker 1>scenario also seems to be under control. There's an article

0:05:02.839 --> 0:05:05.960
<v Speaker 1>in Nature magazine this week that describes some of the

0:05:06.120 --> 0:05:10.280
<v Speaker 1>unbelievable steps taken inside the plant that prevented it from

0:05:10.320 --> 0:05:13.719
<v Speaker 1>being an even bigger disaster. It really is amazing some

0:05:13.800 --> 0:05:16.520
<v Speaker 1>of the things that these people thought of and did

0:05:17.040 --> 0:05:20.200
<v Speaker 1>in order to keep these reactors cooled down. If you

0:05:20.240 --> 0:05:23.800
<v Speaker 1>go to Interesting Reading number seven twelve, you can get details.

0:05:24.520 --> 0:05:28.360
<v Speaker 1>The Apple iPad also went on sale the same day

0:05:28.400 --> 0:05:33.800
<v Speaker 1>that Japan's earthquake hit. Now manufacturers are showing new tablets

0:05:33.800 --> 0:05:37.920
<v Speaker 1>that hope to compete with Apple's flagship machine. The Galaxy

0:05:38.000 --> 0:05:42.120
<v Speaker 1>Tab from Samsung has been updated and comes in two sizes.

0:05:43.000 --> 0:05:46.400
<v Speaker 1>These tablets seem to beat the iPad two in every

0:05:46.480 --> 0:05:50.320
<v Speaker 1>spec category. They're thinner and lighter, they have better displays,

0:05:50.400 --> 0:05:52.880
<v Speaker 1>they have better cameras, they allow you to plug in

0:05:53.120 --> 0:05:57.760
<v Speaker 1>st memory cards, and they run Android Honeycomb. The pricing

0:05:57.839 --> 0:06:01.360
<v Speaker 1>is identical to the iPad too, and then there's Rims

0:06:01.440 --> 0:06:06.360
<v Speaker 1>new playbook tablet with similar respects and similar pricing. It

0:06:06.400 --> 0:06:09.599
<v Speaker 1>looks like the Apple iPad two could have some major

0:06:09.640 --> 0:06:13.240
<v Speaker 1>competition this summer. If you google Interesting Reading seven twelve

0:06:13.279 --> 0:06:16.720
<v Speaker 1>you can get details. There's been a lot of talk

0:06:16.800 --> 0:06:20.560
<v Speaker 1>this week about cell phones turning into wallets. This movement

0:06:20.600 --> 0:06:22.960
<v Speaker 1>has been underway for some time in Japan and some

0:06:23.040 --> 0:06:26.000
<v Speaker 1>other countries, but it's easy to imagine it happening in

0:06:26.040 --> 0:06:29.120
<v Speaker 1>the US as well. Your phone would have a near

0:06:29.200 --> 0:06:32.919
<v Speaker 1>field communication chip and there are rumors that the iPhone

0:06:32.960 --> 0:06:36.520
<v Speaker 1>five may contain this chip. You hold your phone near

0:06:36.560 --> 0:06:40.359
<v Speaker 1>a payment terminal and the transaction happens automatically between the

0:06:40.400 --> 0:06:43.920
<v Speaker 1>phone and the terminal. Given that the technology is already

0:06:43.960 --> 0:06:47.359
<v Speaker 1>deployed in other countries, you might wonder what's holding it

0:06:47.480 --> 0:06:50.960
<v Speaker 1>up in the United States. If you guessed money and

0:06:51.480 --> 0:06:56.080
<v Speaker 1>arguments over money amongst the entrenched corporate players, you are correct.

0:06:56.560 --> 0:06:59.960
<v Speaker 1>Existing credit card companies and banks which handle all credit

0:07:00.000 --> 0:07:04.240
<v Speaker 1>at card transactions now want their money, and the smartphone

0:07:04.279 --> 0:07:06.480
<v Speaker 1>carriers now on a piece of the action as well,

0:07:06.680 --> 0:07:08.719
<v Speaker 1>and blah blah blah. You've heard of this kind of

0:07:08.720 --> 0:07:12.880
<v Speaker 1>stuff before. Ignoring this clash of the titans, the technology

0:07:12.960 --> 0:07:16.080
<v Speaker 1>is really interesting, and you can google interesting reading seven

0:07:16.120 --> 0:07:20.560
<v Speaker 1>twelve to learn more. Which type of energy causes the

0:07:20.600 --> 0:07:24.680
<v Speaker 1>most deaths? After the disaster in Japan this past couple

0:07:24.720 --> 0:07:27.320
<v Speaker 1>of weeks, nuclear isn't looking so good at the moment,

0:07:27.600 --> 0:07:31.200
<v Speaker 1>but nuclear just does not cause very many deaths in

0:07:31.240 --> 0:07:34.880
<v Speaker 1>the grand scheme of things. In fact, from a death standpoint,

0:07:35.000 --> 0:07:39.040
<v Speaker 1>nuclear is the safest energy source available, even after counting

0:07:39.040 --> 0:07:43.680
<v Speaker 1>the nine thousand deaths attributed to Chernobyl. Natural gas is

0:07:43.800 --> 0:07:48.360
<v Speaker 1>second hydro, and here Hydro is weighed down by a

0:07:48.520 --> 0:07:51.480
<v Speaker 1>huge damn collapse that happened in China and killed over

0:07:51.480 --> 0:07:55.920
<v Speaker 1>two hundred thousand people several decades ago. Is third, if

0:07:55.960 --> 0:07:59.640
<v Speaker 1>you ignore that big tragic event, hydro is pretty safe.

0:08:00.040 --> 0:08:02.360
<v Speaker 1>And then there's coal, which is by far the most

0:08:02.440 --> 0:08:05.800
<v Speaker 1>dangerous because of all its emissions. If you see interesting

0:08:05.800 --> 0:08:08.920
<v Speaker 1>Reading seven twelve, you can learn more about these different

0:08:09.040 --> 0:08:13.200
<v Speaker 1>energy options and the number of deaths they cause. Speaking

0:08:13.240 --> 0:08:17.920
<v Speaker 1>of deaths, who is the worst enemy of birds? Is

0:08:17.960 --> 0:08:22.640
<v Speaker 1>it windmills whose giant blades knocked birds out of the sky. No?

0:08:23.400 --> 0:08:26.640
<v Speaker 1>Is it big living room windows and sliding glass doors,

0:08:26.720 --> 0:08:30.520
<v Speaker 1>which birds seem to run into with surprising frequency. No

0:08:31.160 --> 0:08:35.600
<v Speaker 1>Is it cars which run into birds at sixty miles No, No,

0:08:36.160 --> 0:08:40.040
<v Speaker 1>it is house cats. Now you might wonder how scientists

0:08:40.040 --> 0:08:43.440
<v Speaker 1>figured this out. They did it by attaching tiny radio

0:08:43.520 --> 0:08:47.240
<v Speaker 1>transmitters to birds and then waiting for the birds to die.

0:08:47.920 --> 0:08:51.760
<v Speaker 1>Some estimates put the total bird kill due to cats.

0:08:51.800 --> 0:08:55.560
<v Speaker 1>We might call this a catastrophe at half a billion

0:08:55.640 --> 0:08:58.839
<v Speaker 1>birds per year. Now, when you consider that there's only

0:08:58.880 --> 0:09:02.160
<v Speaker 1>three million people in the United States, we're talking about

0:09:02.240 --> 0:09:05.000
<v Speaker 1>almost twice as many birds dying every year just due

0:09:05.080 --> 0:09:09.480
<v Speaker 1>to cats. Wind turbans kill one one thousand that number.

0:09:09.880 --> 0:09:13.599
<v Speaker 1>But think about the giant uproar that occurs when windmills

0:09:13.720 --> 0:09:16.800
<v Speaker 1>kill anything. Probably a lot of the people who cause

0:09:16.960 --> 0:09:21.280
<v Speaker 1>those uproars are cat owners. Anyways, see interesting reading seven

0:09:21.280 --> 0:09:25.480
<v Speaker 1>eleven for details. Think about all the spam you get,

0:09:25.600 --> 0:09:28.920
<v Speaker 1>where does it come from? One source is bot nets.

0:09:29.320 --> 0:09:33.000
<v Speaker 1>People let their machines get infected with viruses or trojans,

0:09:33.040 --> 0:09:37.199
<v Speaker 1>and then their machines start sending spam. Millions of machines

0:09:37.200 --> 0:09:39.559
<v Speaker 1>have been infected in this way, and that's why there's

0:09:39.640 --> 0:09:42.920
<v Speaker 1>so much spam that's being produced. One of the biggest

0:09:42.960 --> 0:09:46.800
<v Speaker 1>spam producers is known as rust Stock, producing more than

0:09:46.920 --> 0:09:51.280
<v Speaker 1>half of the world's spam, and it got decapitated this week.

0:09:51.400 --> 0:09:54.720
<v Speaker 1>Microsoft was a big player in the decapitation of rusts Stock,

0:09:54.840 --> 0:09:58.160
<v Speaker 1>and so was Fiser. You know all that viagrasas spam

0:09:58.200 --> 0:10:01.640
<v Speaker 1>you get, Yeah, Well, Fiser, the maker of VIAGRAA, isn't

0:10:01.679 --> 0:10:05.280
<v Speaker 1>so keen on that. So the decapitation was an important

0:10:05.400 --> 0:10:10.000
<v Speaker 1>milestone event for lots of different people. Decapitation means that

0:10:10.160 --> 0:10:13.800
<v Speaker 1>a handful of computers that controlled the botan net needed

0:10:13.800 --> 0:10:17.080
<v Speaker 1>to be disconnected from the infected machines, and this was

0:10:17.160 --> 0:10:21.319
<v Speaker 1>done by eliminating domains and blocking certain IP addresses. It's

0:10:21.360 --> 0:10:25.320
<v Speaker 1>actually a really fascinating world involving a lot of illicit money.

0:10:25.559 --> 0:10:28.120
<v Speaker 1>If you go to Interesting Reading number seven eleven you

0:10:28.120 --> 0:10:31.080
<v Speaker 1>can get the details on this. There was a new

0:10:31.160 --> 0:10:34.000
<v Speaker 1>bicycle created this week that is unique for at least

0:10:34.080 --> 0:10:38.600
<v Speaker 1>two reasons. First, it's made completely out of plastic nylon

0:10:38.679 --> 0:10:42.040
<v Speaker 1>to be exact, and second, almost the entire thing was

0:10:42.120 --> 0:10:45.560
<v Speaker 1>printed on a three D printer. Also fascinating is the

0:10:45.600 --> 0:10:48.720
<v Speaker 1>fact that everything except the chain and the tires and

0:10:48.800 --> 0:10:53.280
<v Speaker 1>everything here means axles, ball bearings, pedals, seats, handlebars, and

0:10:53.320 --> 0:10:56.800
<v Speaker 1>so on, we're all printed as a single object. The

0:10:56.920 --> 0:11:01.400
<v Speaker 1>process is called additive layer manufact lecturing. The best part

0:11:01.480 --> 0:11:03.679
<v Speaker 1>is that the bike is about a third lighter than

0:11:03.720 --> 0:11:07.720
<v Speaker 1>metal bikes. It means that manufacturing has the potential to

0:11:07.760 --> 0:11:10.840
<v Speaker 1>get quite a bit simpler, especially on low run parts

0:11:10.840 --> 0:11:14.880
<v Speaker 1>and assemblies. If you see Interesting Reading number seven eleven,

0:11:15.160 --> 0:11:17.880
<v Speaker 1>you can find photos in a description of the process.

0:11:18.640 --> 0:11:21.960
<v Speaker 1>Firefox four came out this week. There are about ten

0:11:22.040 --> 0:11:25.440
<v Speaker 1>million people per day downloading the new version of this

0:11:25.520 --> 0:11:28.200
<v Speaker 1>browser right now if you haven't seen it yet. There

0:11:28.240 --> 0:11:32.800
<v Speaker 1>are two features called Panorama and sink that are especially interesting.

0:11:33.320 --> 0:11:37.679
<v Speaker 1>Panorama lets you organize open web pages into groups so

0:11:37.720 --> 0:11:41.600
<v Speaker 1>that's easy to retrieve them. Sink lets you put everything

0:11:41.640 --> 0:11:44.960
<v Speaker 1>about your copy of Firefox up in the cloud, all

0:11:45.000 --> 0:11:49.720
<v Speaker 1>your open pages, your favorites, your passwords, everything and access

0:11:49.760 --> 0:11:53.360
<v Speaker 1>at all from any machine. These two things together make

0:11:53.440 --> 0:11:57.360
<v Speaker 1>for a great browser experience. If you google brain stuff

0:11:57.480 --> 0:12:00.840
<v Speaker 1>Firefox four, you can get details and see how many

0:12:00.880 --> 0:12:05.720
<v Speaker 1>copies are being downloaded every minute. Interesting reading Number seven

0:12:05.720 --> 0:12:07.760
<v Speaker 1>ten has a lot of cool stuff in it, but

0:12:07.880 --> 0:12:12.240
<v Speaker 1>two things deserve special recognition. The first is a camera

0:12:12.400 --> 0:12:15.040
<v Speaker 1>so tiny that it should be able to go inside

0:12:15.120 --> 0:12:19.280
<v Speaker 1>your body. Imagine a cube measuring one millimeter on each side.

0:12:19.360 --> 0:12:22.480
<v Speaker 1>That's about the size of this camera. It's also so

0:12:22.520 --> 0:12:27.120
<v Speaker 1>inexpensive that it's disposable. The article contains this quote. If

0:12:27.200 --> 0:12:30.600
<v Speaker 1>you think about very very small cameras, you will find

0:12:30.720 --> 0:12:34.720
<v Speaker 1>dozens of applications end quote. For example, you can stick

0:12:34.760 --> 0:12:38.439
<v Speaker 1>this camera into almost any human orifice. You can look

0:12:38.520 --> 0:12:41.680
<v Speaker 1>at all kinds of tight places in cars. You can

0:12:41.720 --> 0:12:43.959
<v Speaker 1>poke it into nooks and crannies of a house by

0:12:44.040 --> 0:12:47.000
<v Speaker 1>drilling very small holes. You can use it to monitor

0:12:47.080 --> 0:12:49.720
<v Speaker 1>all kinds of stuff that really would have been hard

0:12:49.760 --> 0:12:52.720
<v Speaker 1>to monitor previously, either because of the size or the

0:12:52.800 --> 0:12:56.920
<v Speaker 1>cost of the camera. The other article is about a new,

0:12:57.200 --> 0:13:01.280
<v Speaker 1>very inexpensive way to make quite led. These l eds

0:13:01.400 --> 0:13:04.640
<v Speaker 1>can be made using normal silicon wafers rather than any

0:13:04.720 --> 0:13:07.920
<v Speaker 1>kind of exotic process, meaning the price can drop by

0:13:07.960 --> 0:13:11.200
<v Speaker 1>more than a half. If they can scale this technology up,

0:13:11.240 --> 0:13:14.200
<v Speaker 1>it could mean cheap LED light bulbs could arrive a

0:13:14.240 --> 0:13:19.400
<v Speaker 1>lot quicker than expected. Google Interesting reading seven ten for details.

0:13:20.200 --> 0:13:22.959
<v Speaker 1>So to wrap up this week, I'm gonna end with

0:13:23.120 --> 0:13:25.880
<v Speaker 1>Rebecca Black because I wrote an article about her this

0:13:25.960 --> 0:13:29.080
<v Speaker 1>week that's gotten a lot of traffic. The article is

0:13:29.120 --> 0:13:33.160
<v Speaker 1>answering this question, how did Rebecca Black make her music

0:13:33.280 --> 0:13:36.679
<v Speaker 1>video and how much money has that video generated. This

0:13:36.760 --> 0:13:39.440
<v Speaker 1>question came up because I have a preteen daughter and

0:13:39.520 --> 0:13:41.880
<v Speaker 1>she wanted to know if she could make a video

0:13:42.000 --> 0:13:45.920
<v Speaker 1>like this. A little research reveals that Rebecca's mother paid

0:13:45.960 --> 0:13:49.440
<v Speaker 1>about two thousand dollars to a place called Arc Music

0:13:49.520 --> 0:13:53.199
<v Speaker 1>Factory to produce that video, in much the same way

0:13:53.240 --> 0:13:56.080
<v Speaker 1>you might pay a hundred dollars to glamour Shots to

0:13:56.200 --> 0:14:00.480
<v Speaker 1>have a fashion model photo shoot experience. If you mute

0:14:00.480 --> 0:14:03.680
<v Speaker 1>the sound on Rebecca Black's video and just watch the

0:14:03.760 --> 0:14:06.640
<v Speaker 1>video itself, you can see that this is an extremely

0:14:06.720 --> 0:14:09.840
<v Speaker 1>credible video, with over a hundred shots and over a

0:14:09.880 --> 0:14:15.079
<v Speaker 1>dozen locations, all cut together very professionally. Rebecca also looks

0:14:15.200 --> 0:14:18.440
<v Speaker 1>very professional and almost all of the shots, and many

0:14:18.480 --> 0:14:22.239
<v Speaker 1>of these shots have other actors moving and or interacting

0:14:22.240 --> 0:14:24.800
<v Speaker 1>with her. In other words, they didn't just do this

0:14:24.840 --> 0:14:27.520
<v Speaker 1>in an hour. They had to do repeated shots and

0:14:27.560 --> 0:14:30.680
<v Speaker 1>a lot of work to make this thing happen. Off

0:14:30.680 --> 0:14:33.840
<v Speaker 1>of this video, they've made tens of thousands of dollars

0:14:33.880 --> 0:14:37.240
<v Speaker 1>off the ads on the YouTube side, and then by

0:14:37.280 --> 0:14:40.880
<v Speaker 1>selling it on iTunes, they've made something approaching two million

0:14:40.920 --> 0:14:45.600
<v Speaker 1>dollars more from the iTunes royalties. The whole thing is amazing,

0:14:45.680 --> 0:14:48.600
<v Speaker 1>and it points to two things. First, the amount of

0:14:48.640 --> 0:14:51.400
<v Speaker 1>money that can be made by a video that goes viral,

0:14:51.640 --> 0:14:54.920
<v Speaker 1>and the ability to take a viral video like this

0:14:55.000 --> 0:14:57.880
<v Speaker 1>one and make money off of it in several different

0:14:58.280 --> 0:15:01.920
<v Speaker 1>kind of synchronized ways. It also says that within the

0:15:01.960 --> 0:15:04.800
<v Speaker 1>next couple of months we should see a huge number

0:15:04.840 --> 0:15:09.040
<v Speaker 1>of companies producing these little videos popping up at all

0:15:09.200 --> 0:15:12.120
<v Speaker 1>kinds of places in the same way that glamour shots

0:15:12.160 --> 0:15:15.880
<v Speaker 1>spread all across the country. Once people realized how much

0:15:15.920 --> 0:15:20.480
<v Speaker 1>they enjoyed this whole fashion model photo shoot experience. Every

0:15:20.520 --> 0:15:23.800
<v Speaker 1>teenager theoretically will be begging for one of these little

0:15:23.880 --> 0:15:27.720
<v Speaker 1>music videos. If you google brain Stuff Rebecca Black, you

0:15:27.760 --> 0:15:30.840
<v Speaker 1>can learn more about this whole process. So that's it

0:15:31.000 --> 0:15:33.360
<v Speaker 1>for this week. Have a great weekend, and if you

0:15:33.360 --> 0:15:35.160
<v Speaker 1>want to look up any of this stuff, you can

0:15:35.200 --> 0:15:41.280
<v Speaker 1>google interesting reading numbers seven seven, seven hundred twelve or

0:15:41.400 --> 0:15:47.280
<v Speaker 1>seven hundred thirteen. Thanks for more on this and thousands

0:15:47.320 --> 0:15:49.880
<v Speaker 1>of other topics. Does that house stuff works dot com

0:15:49.920 --> 0:15:51.800
<v Speaker 1>And don't forget to check out the brain stuff blog

0:15:51.920 --> 0:15:54.040
<v Speaker 1>on the house stuff works dot com home page. You

0:15:54.080 --> 0:15:57.040
<v Speaker 1>can also follow brain stuff on Facebook or Twitter at

0:15:57.040 --> 0:16:03.040
<v Speaker 1>brain stuff HSW. The haustufforks iPhone app has arrived. Download

0:16:03.080 --> 0:16:04.520
<v Speaker 1>it today on iTunes.