1 00:00:00,520 --> 00:00:03,840 Speaker 1: Welcome to Brainstuff from how Stuff works dot com where 2 00:00:03,840 --> 00:00:14,600 Speaker 1: smart Happens. Hi Am Marshall Brain and welcome to this 3 00:00:14,640 --> 00:00:18,200 Speaker 1: week's Friday news roundup. One thing that has gotten a 4 00:00:18,320 --> 00:00:22,520 Speaker 1: lot of buzz this week is something called Color. Yes, Color, 5 00:00:23,040 --> 00:00:25,439 Speaker 1: How in the world did they get color dot com 6 00:00:25,560 --> 00:00:30,400 Speaker 1: for their domain? You ask? They spent three dollars for it. 7 00:00:30,920 --> 00:00:34,640 Speaker 1: Colors goal seems to be and this is open to interpretation, 8 00:00:35,040 --> 00:00:40,640 Speaker 1: to make intercommunication between people even more immediate than, for example, 9 00:00:40,720 --> 00:00:44,000 Speaker 1: Twitter makes it. To understand this, think about how the 10 00:00:44,200 --> 00:00:48,760 Speaker 1: time to publication has been reduced over the years. With books, 11 00:00:49,000 --> 00:00:51,280 Speaker 1: an author would write for a year or two and 12 00:00:51,360 --> 00:00:54,480 Speaker 1: then publish the book. With magazines, it might take a 13 00:00:54,560 --> 00:00:57,760 Speaker 1: week for an author to write an article. With newspapers, 14 00:00:58,040 --> 00:01:00,400 Speaker 1: the creation time for an article falls to about a 15 00:01:00,480 --> 00:01:03,000 Speaker 1: day or two. With a blog, it might take an 16 00:01:03,040 --> 00:01:06,280 Speaker 1: hour or two per post. With Twitter, it takes just 17 00:01:06,360 --> 00:01:09,679 Speaker 1: a minute or two per post. And now with color 18 00:01:09,959 --> 00:01:13,440 Speaker 1: it is actually immediate. The instant you take a photo 19 00:01:13,520 --> 00:01:16,760 Speaker 1: with your smartphone, the photo goes up to the cloud, 20 00:01:16,880 --> 00:01:20,320 Speaker 1: tagged with your I D, your location, the date and time, 21 00:01:20,319 --> 00:01:23,959 Speaker 1: and so on. Anyone else in the general vicinity gets 22 00:01:24,000 --> 00:01:27,280 Speaker 1: a stream of all the photos being taken near by, 23 00:01:27,880 --> 00:01:32,520 Speaker 1: and they get that stream instantly. There's no thinking involved. 24 00:01:32,600 --> 00:01:36,199 Speaker 1: You simply snap a photo and it immediately goes live 25 00:01:36,360 --> 00:01:40,080 Speaker 1: to everyone. It doesn't get any more immediate than that. 26 00:01:40,640 --> 00:01:44,679 Speaker 1: Speaking of immediate, this company apparently sprang up and secured 27 00:01:44,760 --> 00:01:47,720 Speaker 1: forty one million dollars in venture funding from two of 28 00:01:47,720 --> 00:01:51,640 Speaker 1: the most prestigious venture capital firms in the business in 29 00:01:51,680 --> 00:01:55,440 Speaker 1: about half a year. As with Twitter, some will wonder 30 00:01:55,600 --> 00:01:58,280 Speaker 1: what the point is. Who's going to sit and look 31 00:01:58,320 --> 00:02:02,520 Speaker 1: at streams of bad photo graphs. But knowledgeable people believe 32 00:02:02,720 --> 00:02:05,880 Speaker 1: this is the next big thing, given all the buzz 33 00:02:05,920 --> 00:02:08,560 Speaker 1: that it's been generating. We'll see if it works a 34 00:02:08,639 --> 00:02:12,280 Speaker 1: year from now. If you google Interesting Reading number seven thirteen, 35 00:02:12,320 --> 00:02:16,359 Speaker 1: you can get the details on color. Also in Interesting 36 00:02:16,400 --> 00:02:19,519 Speaker 1: Reading seven thirteen, there are two articles from the World 37 00:02:19,560 --> 00:02:24,040 Speaker 1: of Physics. In one, best selling author and scientist Brian 38 00:02:24,160 --> 00:02:29,639 Speaker 1: Green talks about multiverses. A multiverse is the idea that 39 00:02:29,720 --> 00:02:33,920 Speaker 1: there are bigger places outside of our universe. That how 40 00:02:34,080 --> 00:02:38,839 Speaker 1: is multiple universes. The reasons scientists talk about the multiverse 41 00:02:38,960 --> 00:02:42,720 Speaker 1: is that there are mathematical patterns suggesting that the multiverse 42 00:02:42,880 --> 00:02:46,680 Speaker 1: might actually exist. The amazing thing is that the Large 43 00:02:46,760 --> 00:02:51,880 Speaker 1: Hadron Collider may provide a platform to test the mathematics 44 00:02:51,919 --> 00:02:56,040 Speaker 1: and therefore the multiverse theory. It's also possible to look 45 00:02:56,080 --> 00:03:01,040 Speaker 1: for energy leaving our universe in lhc illisions, meaning that 46 00:03:01,120 --> 00:03:04,720 Speaker 1: it might be going into other universes. It's a very 47 00:03:04,760 --> 00:03:08,240 Speaker 1: interesting article, especially since it's written in English rather than 48 00:03:08,280 --> 00:03:11,720 Speaker 1: physics speak. The other article is about a twelve year 49 00:03:11,760 --> 00:03:16,400 Speaker 1: old prodigy who's already in college in Indiana and he 50 00:03:16,440 --> 00:03:20,040 Speaker 1: believes that the Big Bang theory is wrong. He bases 51 00:03:20,080 --> 00:03:23,280 Speaker 1: this belief on the number of heavier elements like heavier 52 00:03:23,320 --> 00:03:26,560 Speaker 1: than hydrogen, found in today's universe and the amount of 53 00:03:26,560 --> 00:03:29,760 Speaker 1: time available to manufacture them in the cores of stars 54 00:03:30,160 --> 00:03:33,600 Speaker 1: under the current theory of where these elements come from. 55 00:03:33,639 --> 00:03:36,680 Speaker 1: Both of these articles can be found by googling Interesting 56 00:03:36,720 --> 00:03:42,120 Speaker 1: Reading number seven thirteen. Interesting Reading number seven twelve opens 57 00:03:42,120 --> 00:03:46,240 Speaker 1: with a very interesting concept. The desert nation of Qatar 58 00:03:46,680 --> 00:03:49,840 Speaker 1: is hosting the World Cup soccer games in a decade, 59 00:03:50,240 --> 00:03:53,480 Speaker 1: so they will be needing to construct nine new air 60 00:03:53,480 --> 00:03:58,240 Speaker 1: conditioned stadiums because temperatures and guitar get quite hot in 61 00:03:58,280 --> 00:04:03,440 Speaker 1: the summer. One proposed solution is a very bizarre flying machine, 62 00:04:03,840 --> 00:04:08,400 Speaker 1: essentially a large roof that hovers over the stadium, powered 63 00:04:08,440 --> 00:04:12,480 Speaker 1: by solar cells down washed from the propellers. Keeping the 64 00:04:12,560 --> 00:04:16,560 Speaker 1: roof aloft would provide a cooling effect in this approach. 65 00:04:16,920 --> 00:04:19,520 Speaker 1: When you look at it, you immediately start wondering about 66 00:04:19,560 --> 00:04:22,920 Speaker 1: the safety of this whole idea. Nonetheless, it is interesting 67 00:04:22,960 --> 00:04:25,719 Speaker 1: to think about it, and it would be the world's 68 00:04:25,800 --> 00:04:29,440 Speaker 1: largest hoverboard. If you google Interesting Reading seven twelve, you 69 00:04:29,440 --> 00:04:33,039 Speaker 1: can get its details. It's hard to believe, but it's 70 00:04:33,120 --> 00:04:38,640 Speaker 1: been two weeks since Japan's giant earthquake tsunami nuclear disaster 71 00:04:38,839 --> 00:04:42,440 Speaker 1: hit the island nation. Many of the nation's roads and 72 00:04:42,600 --> 00:04:46,680 Speaker 1: systems are coming back online now. Early estimates for repairing 73 00:04:46,680 --> 00:04:50,000 Speaker 1: and replacing all the damage are hovering around two fifty 74 00:04:50,000 --> 00:04:53,920 Speaker 1: billion dollars, and it's been discovered that about twenty seven 75 00:04:54,040 --> 00:04:58,920 Speaker 1: thousand people have died in this catastrophe. The nuclear meltdown 76 00:04:58,960 --> 00:05:02,760 Speaker 1: scenario also seems to be under control. There's an article 77 00:05:02,839 --> 00:05:05,960 Speaker 1: in Nature magazine this week that describes some of the 78 00:05:06,120 --> 00:05:10,280 Speaker 1: unbelievable steps taken inside the plant that prevented it from 79 00:05:10,320 --> 00:05:13,719 Speaker 1: being an even bigger disaster. It really is amazing some 80 00:05:13,800 --> 00:05:16,520 Speaker 1: of the things that these people thought of and did 81 00:05:17,040 --> 00:05:20,200 Speaker 1: in order to keep these reactors cooled down. If you 82 00:05:20,240 --> 00:05:23,800 Speaker 1: go to Interesting Reading number seven twelve, you can get details. 83 00:05:24,520 --> 00:05:28,360 Speaker 1: The Apple iPad also went on sale the same day 84 00:05:28,400 --> 00:05:33,800 Speaker 1: that Japan's earthquake hit. Now manufacturers are showing new tablets 85 00:05:33,800 --> 00:05:37,920 Speaker 1: that hope to compete with Apple's flagship machine. The Galaxy 86 00:05:38,000 --> 00:05:42,120 Speaker 1: Tab from Samsung has been updated and comes in two sizes. 87 00:05:43,000 --> 00:05:46,400 Speaker 1: These tablets seem to beat the iPad two in every 88 00:05:46,480 --> 00:05:50,320 Speaker 1: spec category. They're thinner and lighter, they have better displays, 89 00:05:50,400 --> 00:05:52,880 Speaker 1: they have better cameras, they allow you to plug in 90 00:05:53,120 --> 00:05:57,760 Speaker 1: st memory cards, and they run Android Honeycomb. The pricing 91 00:05:57,839 --> 00:06:01,360 Speaker 1: is identical to the iPad too, and then there's Rims 92 00:06:01,440 --> 00:06:06,360 Speaker 1: new playbook tablet with similar respects and similar pricing. It 93 00:06:06,400 --> 00:06:09,599 Speaker 1: looks like the Apple iPad two could have some major 94 00:06:09,640 --> 00:06:13,240 Speaker 1: competition this summer. If you google Interesting Reading seven twelve 95 00:06:13,279 --> 00:06:16,720 Speaker 1: you can get details. There's been a lot of talk 96 00:06:16,800 --> 00:06:20,560 Speaker 1: this week about cell phones turning into wallets. This movement 97 00:06:20,600 --> 00:06:22,960 Speaker 1: has been underway for some time in Japan and some 98 00:06:23,040 --> 00:06:26,000 Speaker 1: other countries, but it's easy to imagine it happening in 99 00:06:26,040 --> 00:06:29,120 Speaker 1: the US as well. Your phone would have a near 100 00:06:29,200 --> 00:06:32,919 Speaker 1: field communication chip and there are rumors that the iPhone 101 00:06:32,960 --> 00:06:36,520 Speaker 1: five may contain this chip. You hold your phone near 102 00:06:36,560 --> 00:06:40,359 Speaker 1: a payment terminal and the transaction happens automatically between the 103 00:06:40,400 --> 00:06:43,920 Speaker 1: phone and the terminal. Given that the technology is already 104 00:06:43,960 --> 00:06:47,359 Speaker 1: deployed in other countries, you might wonder what's holding it 105 00:06:47,480 --> 00:06:50,960 Speaker 1: up in the United States. If you guessed money and 106 00:06:51,480 --> 00:06:56,080 Speaker 1: arguments over money amongst the entrenched corporate players, you are correct. 107 00:06:56,560 --> 00:06:59,960 Speaker 1: Existing credit card companies and banks which handle all credit 108 00:07:00,000 --> 00:07:04,240 Speaker 1: at card transactions now want their money, and the smartphone 109 00:07:04,279 --> 00:07:06,480 Speaker 1: carriers now on a piece of the action as well, 110 00:07:06,680 --> 00:07:08,719 Speaker 1: and blah blah blah. You've heard of this kind of 111 00:07:08,720 --> 00:07:12,880 Speaker 1: stuff before. Ignoring this clash of the titans, the technology 112 00:07:12,960 --> 00:07:16,080 Speaker 1: is really interesting, and you can google interesting reading seven 113 00:07:16,120 --> 00:07:20,560 Speaker 1: twelve to learn more. Which type of energy causes the 114 00:07:20,600 --> 00:07:24,680 Speaker 1: most deaths? After the disaster in Japan this past couple 115 00:07:24,720 --> 00:07:27,320 Speaker 1: of weeks, nuclear isn't looking so good at the moment, 116 00:07:27,600 --> 00:07:31,200 Speaker 1: but nuclear just does not cause very many deaths in 117 00:07:31,240 --> 00:07:34,880 Speaker 1: the grand scheme of things. In fact, from a death standpoint, 118 00:07:35,000 --> 00:07:39,040 Speaker 1: nuclear is the safest energy source available, even after counting 119 00:07:39,040 --> 00:07:43,680 Speaker 1: the nine thousand deaths attributed to Chernobyl. Natural gas is 120 00:07:43,800 --> 00:07:48,360 Speaker 1: second hydro, and here Hydro is weighed down by a 121 00:07:48,520 --> 00:07:51,480 Speaker 1: huge damn collapse that happened in China and killed over 122 00:07:51,480 --> 00:07:55,920 Speaker 1: two hundred thousand people several decades ago. Is third, if 123 00:07:55,960 --> 00:07:59,640 Speaker 1: you ignore that big tragic event, hydro is pretty safe. 124 00:08:00,040 --> 00:08:02,360 Speaker 1: And then there's coal, which is by far the most 125 00:08:02,440 --> 00:08:05,800 Speaker 1: dangerous because of all its emissions. If you see interesting 126 00:08:05,800 --> 00:08:08,920 Speaker 1: Reading seven twelve, you can learn more about these different 127 00:08:09,040 --> 00:08:13,200 Speaker 1: energy options and the number of deaths they cause. Speaking 128 00:08:13,240 --> 00:08:17,920 Speaker 1: of deaths, who is the worst enemy of birds? Is 129 00:08:17,960 --> 00:08:22,640 Speaker 1: it windmills whose giant blades knocked birds out of the sky. No? 130 00:08:23,400 --> 00:08:26,640 Speaker 1: Is it big living room windows and sliding glass doors, 131 00:08:26,720 --> 00:08:30,520 Speaker 1: which birds seem to run into with surprising frequency. No 132 00:08:31,160 --> 00:08:35,600 Speaker 1: Is it cars which run into birds at sixty miles No, No, 133 00:08:36,160 --> 00:08:40,040 Speaker 1: it is house cats. Now you might wonder how scientists 134 00:08:40,040 --> 00:08:43,440 Speaker 1: figured this out. They did it by attaching tiny radio 135 00:08:43,520 --> 00:08:47,240 Speaker 1: transmitters to birds and then waiting for the birds to die. 136 00:08:47,920 --> 00:08:51,760 Speaker 1: Some estimates put the total bird kill due to cats. 137 00:08:51,800 --> 00:08:55,560 Speaker 1: We might call this a catastrophe at half a billion 138 00:08:55,640 --> 00:08:58,839 Speaker 1: birds per year. Now, when you consider that there's only 139 00:08:58,880 --> 00:09:02,160 Speaker 1: three million people in the United States, we're talking about 140 00:09:02,240 --> 00:09:05,000 Speaker 1: almost twice as many birds dying every year just due 141 00:09:05,080 --> 00:09:09,480 Speaker 1: to cats. Wind turbans kill one one thousand that number. 142 00:09:09,880 --> 00:09:13,599 Speaker 1: But think about the giant uproar that occurs when windmills 143 00:09:13,720 --> 00:09:16,800 Speaker 1: kill anything. Probably a lot of the people who cause 144 00:09:16,960 --> 00:09:21,280 Speaker 1: those uproars are cat owners. Anyways, see interesting reading seven 145 00:09:21,280 --> 00:09:25,480 Speaker 1: eleven for details. Think about all the spam you get, 146 00:09:25,600 --> 00:09:28,920 Speaker 1: where does it come from? One source is bot nets. 147 00:09:29,320 --> 00:09:33,000 Speaker 1: People let their machines get infected with viruses or trojans, 148 00:09:33,040 --> 00:09:37,199 Speaker 1: and then their machines start sending spam. Millions of machines 149 00:09:37,200 --> 00:09:39,559 Speaker 1: have been infected in this way, and that's why there's 150 00:09:39,640 --> 00:09:42,920 Speaker 1: so much spam that's being produced. One of the biggest 151 00:09:42,960 --> 00:09:46,800 Speaker 1: spam producers is known as rust Stock, producing more than 152 00:09:46,920 --> 00:09:51,280 Speaker 1: half of the world's spam, and it got decapitated this week. 153 00:09:51,400 --> 00:09:54,720 Speaker 1: Microsoft was a big player in the decapitation of rusts Stock, 154 00:09:54,840 --> 00:09:58,160 Speaker 1: and so was Fiser. You know all that viagrasas spam 155 00:09:58,200 --> 00:10:01,640 Speaker 1: you get, Yeah, Well, Fiser, the maker of VIAGRAA, isn't 156 00:10:01,679 --> 00:10:05,280 Speaker 1: so keen on that. So the decapitation was an important 157 00:10:05,400 --> 00:10:10,000 Speaker 1: milestone event for lots of different people. Decapitation means that 158 00:10:10,160 --> 00:10:13,800 Speaker 1: a handful of computers that controlled the botan net needed 159 00:10:13,800 --> 00:10:17,080 Speaker 1: to be disconnected from the infected machines, and this was 160 00:10:17,160 --> 00:10:21,319 Speaker 1: done by eliminating domains and blocking certain IP addresses. It's 161 00:10:21,360 --> 00:10:25,320 Speaker 1: actually a really fascinating world involving a lot of illicit money. 162 00:10:25,559 --> 00:10:28,120 Speaker 1: If you go to Interesting Reading number seven eleven you 163 00:10:28,120 --> 00:10:31,080 Speaker 1: can get the details on this. There was a new 164 00:10:31,160 --> 00:10:34,000 Speaker 1: bicycle created this week that is unique for at least 165 00:10:34,080 --> 00:10:38,600 Speaker 1: two reasons. First, it's made completely out of plastic nylon 166 00:10:38,679 --> 00:10:42,040 Speaker 1: to be exact, and second, almost the entire thing was 167 00:10:42,120 --> 00:10:45,560 Speaker 1: printed on a three D printer. Also fascinating is the 168 00:10:45,600 --> 00:10:48,720 Speaker 1: fact that everything except the chain and the tires and 169 00:10:48,800 --> 00:10:53,280 Speaker 1: everything here means axles, ball bearings, pedals, seats, handlebars, and 170 00:10:53,320 --> 00:10:56,800 Speaker 1: so on, we're all printed as a single object. The 171 00:10:56,920 --> 00:11:01,400 Speaker 1: process is called additive layer manufact lecturing. The best part 172 00:11:01,480 --> 00:11:03,679 Speaker 1: is that the bike is about a third lighter than 173 00:11:03,720 --> 00:11:07,720 Speaker 1: metal bikes. It means that manufacturing has the potential to 174 00:11:07,760 --> 00:11:10,840 Speaker 1: get quite a bit simpler, especially on low run parts 175 00:11:10,840 --> 00:11:14,880 Speaker 1: and assemblies. If you see Interesting Reading number seven eleven, 176 00:11:15,160 --> 00:11:17,880 Speaker 1: you can find photos in a description of the process. 177 00:11:18,640 --> 00:11:21,960 Speaker 1: Firefox four came out this week. There are about ten 178 00:11:22,040 --> 00:11:25,440 Speaker 1: million people per day downloading the new version of this 179 00:11:25,520 --> 00:11:28,200 Speaker 1: browser right now if you haven't seen it yet. There 180 00:11:28,240 --> 00:11:32,800 Speaker 1: are two features called Panorama and sink that are especially interesting. 181 00:11:33,320 --> 00:11:37,679 Speaker 1: Panorama lets you organize open web pages into groups so 182 00:11:37,720 --> 00:11:41,600 Speaker 1: that's easy to retrieve them. Sink lets you put everything 183 00:11:41,640 --> 00:11:44,960 Speaker 1: about your copy of Firefox up in the cloud, all 184 00:11:45,000 --> 00:11:49,720 Speaker 1: your open pages, your favorites, your passwords, everything and access 185 00:11:49,760 --> 00:11:53,360 Speaker 1: at all from any machine. These two things together make 186 00:11:53,440 --> 00:11:57,360 Speaker 1: for a great browser experience. If you google brain stuff 187 00:11:57,480 --> 00:12:00,840 Speaker 1: Firefox four, you can get details and see how many 188 00:12:00,880 --> 00:12:05,720 Speaker 1: copies are being downloaded every minute. Interesting reading Number seven 189 00:12:05,720 --> 00:12:07,760 Speaker 1: ten has a lot of cool stuff in it, but 190 00:12:07,880 --> 00:12:12,240 Speaker 1: two things deserve special recognition. The first is a camera 191 00:12:12,400 --> 00:12:15,040 Speaker 1: so tiny that it should be able to go inside 192 00:12:15,120 --> 00:12:19,280 Speaker 1: your body. Imagine a cube measuring one millimeter on each side. 193 00:12:19,360 --> 00:12:22,480 Speaker 1: That's about the size of this camera. It's also so 194 00:12:22,520 --> 00:12:27,120 Speaker 1: inexpensive that it's disposable. The article contains this quote. If 195 00:12:27,200 --> 00:12:30,600 Speaker 1: you think about very very small cameras, you will find 196 00:12:30,720 --> 00:12:34,720 Speaker 1: dozens of applications end quote. For example, you can stick 197 00:12:34,760 --> 00:12:38,439 Speaker 1: this camera into almost any human orifice. You can look 198 00:12:38,520 --> 00:12:41,680 Speaker 1: at all kinds of tight places in cars. You can 199 00:12:41,720 --> 00:12:43,959 Speaker 1: poke it into nooks and crannies of a house by 200 00:12:44,040 --> 00:12:47,000 Speaker 1: drilling very small holes. You can use it to monitor 201 00:12:47,080 --> 00:12:49,720 Speaker 1: all kinds of stuff that really would have been hard 202 00:12:49,760 --> 00:12:52,720 Speaker 1: to monitor previously, either because of the size or the 203 00:12:52,800 --> 00:12:56,920 Speaker 1: cost of the camera. The other article is about a new, 204 00:12:57,200 --> 00:13:01,280 Speaker 1: very inexpensive way to make quite led. These l eds 205 00:13:01,400 --> 00:13:04,640 Speaker 1: can be made using normal silicon wafers rather than any 206 00:13:04,720 --> 00:13:07,920 Speaker 1: kind of exotic process, meaning the price can drop by 207 00:13:07,960 --> 00:13:11,200 Speaker 1: more than a half. If they can scale this technology up, 208 00:13:11,240 --> 00:13:14,200 Speaker 1: it could mean cheap LED light bulbs could arrive a 209 00:13:14,240 --> 00:13:19,400 Speaker 1: lot quicker than expected. Google Interesting reading seven ten for details. 210 00:13:20,200 --> 00:13:22,959 Speaker 1: So to wrap up this week, I'm gonna end with 211 00:13:23,120 --> 00:13:25,880 Speaker 1: Rebecca Black because I wrote an article about her this 212 00:13:25,960 --> 00:13:29,080 Speaker 1: week that's gotten a lot of traffic. The article is 213 00:13:29,120 --> 00:13:33,160 Speaker 1: answering this question, how did Rebecca Black make her music 214 00:13:33,280 --> 00:13:36,679 Speaker 1: video and how much money has that video generated. This 215 00:13:36,760 --> 00:13:39,440 Speaker 1: question came up because I have a preteen daughter and 216 00:13:39,520 --> 00:13:41,880 Speaker 1: she wanted to know if she could make a video 217 00:13:42,000 --> 00:13:45,920 Speaker 1: like this. A little research reveals that Rebecca's mother paid 218 00:13:45,960 --> 00:13:49,440 Speaker 1: about two thousand dollars to a place called Arc Music 219 00:13:49,520 --> 00:13:53,199 Speaker 1: Factory to produce that video, in much the same way 220 00:13:53,240 --> 00:13:56,080 Speaker 1: you might pay a hundred dollars to glamour Shots to 221 00:13:56,200 --> 00:14:00,480 Speaker 1: have a fashion model photo shoot experience. If you mute 222 00:14:00,480 --> 00:14:03,680 Speaker 1: the sound on Rebecca Black's video and just watch the 223 00:14:03,760 --> 00:14:06,640 Speaker 1: video itself, you can see that this is an extremely 224 00:14:06,720 --> 00:14:09,840 Speaker 1: credible video, with over a hundred shots and over a 225 00:14:09,880 --> 00:14:15,079 Speaker 1: dozen locations, all cut together very professionally. Rebecca also looks 226 00:14:15,200 --> 00:14:18,440 Speaker 1: very professional and almost all of the shots, and many 227 00:14:18,480 --> 00:14:22,239 Speaker 1: of these shots have other actors moving and or interacting 228 00:14:22,240 --> 00:14:24,800 Speaker 1: with her. In other words, they didn't just do this 229 00:14:24,840 --> 00:14:27,520 Speaker 1: in an hour. They had to do repeated shots and 230 00:14:27,560 --> 00:14:30,680 Speaker 1: a lot of work to make this thing happen. Off 231 00:14:30,680 --> 00:14:33,840 Speaker 1: of this video, they've made tens of thousands of dollars 232 00:14:33,880 --> 00:14:37,240 Speaker 1: off the ads on the YouTube side, and then by 233 00:14:37,280 --> 00:14:40,880 Speaker 1: selling it on iTunes, they've made something approaching two million 234 00:14:40,920 --> 00:14:45,600 Speaker 1: dollars more from the iTunes royalties. The whole thing is amazing, 235 00:14:45,680 --> 00:14:48,600 Speaker 1: and it points to two things. First, the amount of 236 00:14:48,640 --> 00:14:51,400 Speaker 1: money that can be made by a video that goes viral, 237 00:14:51,640 --> 00:14:54,920 Speaker 1: and the ability to take a viral video like this 238 00:14:55,000 --> 00:14:57,880 Speaker 1: one and make money off of it in several different 239 00:14:58,280 --> 00:15:01,920 Speaker 1: kind of synchronized ways. It also says that within the 240 00:15:01,960 --> 00:15:04,800 Speaker 1: next couple of months we should see a huge number 241 00:15:04,840 --> 00:15:09,040 Speaker 1: of companies producing these little videos popping up at all 242 00:15:09,200 --> 00:15:12,120 Speaker 1: kinds of places in the same way that glamour shots 243 00:15:12,160 --> 00:15:15,880 Speaker 1: spread all across the country. Once people realized how much 244 00:15:15,920 --> 00:15:20,480 Speaker 1: they enjoyed this whole fashion model photo shoot experience. Every 245 00:15:20,520 --> 00:15:23,800 Speaker 1: teenager theoretically will be begging for one of these little 246 00:15:23,880 --> 00:15:27,720 Speaker 1: music videos. If you google brain Stuff Rebecca Black, you 247 00:15:27,760 --> 00:15:30,840 Speaker 1: can learn more about this whole process. So that's it 248 00:15:31,000 --> 00:15:33,360 Speaker 1: for this week. Have a great weekend, and if you 249 00:15:33,360 --> 00:15:35,160 Speaker 1: want to look up any of this stuff, you can 250 00:15:35,200 --> 00:15:41,280 Speaker 1: google interesting reading numbers seven seven, seven hundred twelve or 251 00:15:41,400 --> 00:15:47,280 Speaker 1: seven hundred thirteen. Thanks for more on this and thousands 252 00:15:47,320 --> 00:15:49,880 Speaker 1: of other topics. Does that house stuff works dot com 253 00:15:49,920 --> 00:15:51,800 Speaker 1: And don't forget to check out the brain stuff blog 254 00:15:51,920 --> 00:15:54,040 Speaker 1: on the house stuff works dot com home page. You 255 00:15:54,080 --> 00:15:57,040 Speaker 1: can also follow brain stuff on Facebook or Twitter at 256 00:15:57,040 --> 00:16:03,040 Speaker 1: brain stuff HSW. The haustufforks iPhone app has arrived. Download 257 00:16:03,080 --> 00:16:04,520 Speaker 1: it today on iTunes.