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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

5
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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

10
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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will.

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Speaker 3: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 4: And the last, the seventh and final point, right is

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Speaker 4: upset everyone. And I'm joking a little, but the most

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Speaker 4: important point. If you look at a lot of these

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Speaker 4: people as we're going through them, they all have a

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Speaker 4: character about them, right. I talked a lot about this

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Speaker 4: here and number two, the character and identity. Okay, so

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Speaker 4: I don't really mean upset everyone. I just mean upset

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Speaker 4: a few people, Okay, because what I've learned, right, is

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Speaker 4: what I've learned is over time is if you're not

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Speaker 4: being controversial, if you're not speaking your true, authentic self, right,

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Speaker 4: if you're not telling people your opinion, and you're not

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Speaker 4: standing for anything, then sadly you stand for nothing. And

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Speaker 4: when you're not able to polarize and stand out and

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Speaker 4: grab attention, right, what happens is you blend into the middle, right,

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Speaker 4: this kind of gray area, and it's very, very very

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Speaker 4: hard to promote your brand and to get the attention

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Speaker 4: your brand deserves if you don't have some viral aspects

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Speaker 4: around it. Okay, So I want to encourage you guys.

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Speaker 4: It's okay to have haters. It's okay to be your

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Speaker 4: authentic self, right, It's okay to tell your story. Okay,

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Speaker 4: It's okay to stand for something. And actually, if you

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Speaker 4: reverse engineer a lot of the biggest influencers and brands

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Speaker 4: in the world, you'll know you'll start to notice they

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Speaker 4: all have somewhat of what you would call a polarizing personality.

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Speaker 4: They all have a version of an ex street and sadly,

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Speaker 4: you know, there's a talk I give differently around mindset,

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Speaker 4: but sadly through society. We are brought up, as you know,

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Speaker 4: children and then teenagers, and our creativeness and our uniqueness

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Speaker 4: is always compressed because you never want to be different.

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Speaker 4: You're always told to blend in. Right, You're always told

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Speaker 4: to not dress differently and to look the same and

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Speaker 4: blah blah blah blah blah. Right, so we grow up

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Speaker 4: as children being compressed and pushed into a box to

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Speaker 4: blend in like everyone else. But pretty much every big

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Speaker 4: influence and influence from celebrity are unique. They're interesting. I

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Speaker 4: work with a lot of wrestlers, and one of the

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Speaker 4: fast fascinating things about the WWE is they all have

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Speaker 4: these outrageous, ridiculous personas, right if you look at them,

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Speaker 4: if you've ever watched wrestling, they all have these crazy personas.

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Speaker 4: So don't be don't be worried if you upset a

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Speaker 4: few people. Okay, And as you get more and more

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Speaker 4: successful and popular, right, Like I joke now that I

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Speaker 4: wake up and before breakfast I've already got five people

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Speaker 4: hating on me. That's a great thing, because you're impacting

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Speaker 4: thousands of people, right, You're getting millions of impressions. Millions

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Speaker 4: of people are seeing your brand. Whether you're a personal

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Speaker 4: brand or a product based brand, millions of people are

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Speaker 4: seeing it. So I really want to encourage you guys

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Speaker 4: to create something unique, right, to speak your true voice,

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Speaker 4: to be passionate, right, and to actually go after a

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Speaker 4: certain group of people, and also make sure that in

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Speaker 4: some ways it polarizes another group of people, because generally

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Speaker 4: you'll win and stand out in the online game if

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Speaker 4: you do that. It's very very hard to stand out.

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Speaker 4: So the more controversial or outrageous or loud or interesting

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Speaker 4: or funny that you can be, generally, the better your

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Speaker 4: brand will do. Okay, So look, guys, as I said

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Speaker 4: at the start, the world has changed, right, How products

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Speaker 4: and how brands are being built is changing every single day.

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Speaker 4: Celebrities are getting paid more to be a face of

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Speaker 4: a TV ad or a magazine ad for a famous

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Speaker 4: brand than they are to actually shoot a movie. Literally, Okay,

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Speaker 4: celebrities are getting paid athletes together.

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Speaker 5: Erness what's up? You ever walk into a small business

84
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Speaker 5: and everything just works like the checkout is fast, there

85
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Speaker 5: are seats of digital tipping is a breeze, and you're

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Speaker 5: out the door before the line even builds. Odds are

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Speaker 5: they're using Square. We love supporting businesses that run on

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Speaker 5: Square because it just feels seamless. Whether it's a local

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Speaker 5: coffee shop, a vendor at a pop up market, or

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Speaker 5: even one of our merch partners, Square makes it easy

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Speaker 5: for them to take payments, manage inventory, and run their

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Speaker 5: business with confidence, all from one simple system. If you're

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Speaker 5: a business owner or even just thinking about launching something soon,

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Speaker 5: Square is hands down one of the best tools out

95
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Speaker 5: there to help you start, run and grow. It's not

96
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Speaker 5: just about payments, it's about giving you time back so

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Speaker 5: your vision forward. This episode is brought to you by

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan.

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Speaker 2: These are just.

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Speaker 1: Some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership. I'm Christy Noman, the.

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Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted

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Speaker 1: illegal border crossings are at the lowest levels ever recorded,

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Speaker 1: and over one hundred thousand illegal aliens have been arrested.

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Speaker 1: If you are here illegally your next you will be

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Speaker 1: fine nearly one thousand dollars a day, imprisoned and.

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Speaker 2: Deported, you will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally. Do

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Speaker 1: what's right, leave now. Under President Trump America's laws, border

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Speaker 1: and families will.

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Speaker 3: Be protected, sponsored by the United States Department of Homeland Security.

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Speaker 4: And then paid more than the hen on the call

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Speaker 4: or the pitch to be an ambassader. Right. And whenever

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Speaker 4: you're posting on social media, okay, look at how influences

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Speaker 4: are posting. Okay. Influence is what makes them great. When

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Speaker 4: we talk about content creation is they're all very creative. Okay.

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Speaker 4: So one of the best things about influencer marketing, for example,

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Speaker 4: which I do a decent amount of, is not only

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Speaker 4: the reach that they give when they post you, but

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Speaker 4: also the way they create the content. So if you're

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Speaker 4: trying to figure out your ads, if you're trying to

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Speaker 4: figure out content creation, I really encourage you to just

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Speaker 4: go reverse engineer some of the top people in your

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Speaker 4: space already or a similar space, and look for trends, okay,

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Speaker 4: because you can try and reinvent the wheel or you

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Speaker 4: can just copy it similar wheel and take it across

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Speaker 4: your brand. And of course I'm not saying you should

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Speaker 4: ever copy someone like the like, but you should be

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Speaker 4: using inspiration from lots of different people. Right. Oh, this

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Speaker 4: person did a video with some viral you know, motivational

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Speaker 4: song behind it. I'm going to do the same for

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Speaker 4: my brand. Right. Oh, this person you know, took a

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Speaker 4: photo and turned it upside down. I'm going to do

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Speaker 4: the same for my brand. Oh this person, Right, I'm

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Speaker 4: going to do the same for my brand. So study

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Speaker 4: the influencers on what's working and how they're doing it,

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Speaker 4: and look at their engagement and use it for inspiration.

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Speaker 4: Right and over time, Like I said, really focus on

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Speaker 4: this piece, right, I want you guys to focus on

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Speaker 4: over a long term, not a short time. How do

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Speaker 4: I build a stronger tribe? How do I build a

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Speaker 4: stronger community? Because if you can build an emotional connection, right,

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Speaker 4: an emotional connection to your brand, you'll do really really well. Okay,

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Speaker 4: and Logan Paul's a great example of that, right, went

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Speaker 4: from a youtubeer now to kind of a very famous,

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Speaker 4: like almost Hollywood figure. Right. And you can go and

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Speaker 4: see influencers in all different industries, and whenever they go

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Speaker 4: to a new city, or they go to a more

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Speaker 4: or they're doing a launch, thousands of people show up.

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Speaker 4: Why because they are able to build a loyal tribe.

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Speaker 4: The stronger that tribe is, the out of your products

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Speaker 4: will do, the more they'll share your content, the more

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Speaker 4: you'll go viral, the more companies will pay and want

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Speaker 4: to partner with you because of the loyalty you've built. Okay.

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Speaker 4: And then remember, like I said, try and be everywhere. Okay,

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Speaker 4: focus like I said, on attention. Remember you don't have

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Speaker 4: a money problem, You're have an attention problem. Okay. And

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Speaker 4: when you do all those things and you keep going viral, right,

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Speaker 4: and you figure out how do I create viral content,

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Speaker 4: how do I go viral, how do I go controversial?

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Speaker 4: How do I push the envelope a little, You'll have

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Speaker 4: a much stronger business. Okay, you have a much stronger business. Right.

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Speaker 4: Even this guy here, richest guy on the planet, right,

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Speaker 4: riches guy on the planet that's a tech geek, figured

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Speaker 4: this out. Okay, he's the richest guy on the planet,

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Speaker 4: right or on and off right, one of the richest.

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Speaker 4: And even he figured out, Hey, actually I'm going to

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Speaker 4: start being controversial on Twitter, right, I'm going to start

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Speaker 4: growing my personal brand. And then he goes, actually, I

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Speaker 4: want to owe attention so much. What am I going

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Speaker 4: to do next? What did he do to own attention

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Speaker 4: and control influence? Can anyone tell me? Yeah, he buys

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Speaker 4: an entire social media platform literally because he valued his

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Speaker 4: ability to control attention and influence so much. That's the

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Speaker 4: reason he did it, right, So think about that richest

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Speaker 4: guy on the planet. Okay.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

201
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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

208
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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fine nearly one thousand dollars a day,

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Speaker 1: imprisoned and deported, you will never return. But if you

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Speaker 1: register using our CBP home app and leave now, you

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Speaker 1: could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security,