WEBVTT - EYL #87 Night Cap 0:00:00.400 --> 0:00:03.120 Hi, I'm Sharry from Life Source Water. Did you know 0:00:03.240 --> 0:00:06.960 Bay Area cities add chemicals like chlorine and chloromine to 0:00:07.080 --> 0:00:10.920 disinfect the tapwater, on top of contaminants they can't handle, 0:00:11.200 --> 0:00:15.200 like microplastics and forever chemicals. At Life Source, we believe 0:00:15.200 --> 0:00:18.400 your water should support your family's health. Our whole house 0:00:18.440 --> 0:00:22.360 water system filters every drop that enters your home, delivering clean, 0:00:22.440 --> 0:00:26.079 healthy water to every tap, shower and appliance. Family owned 0:00:26.079 --> 0:00:29.800 for three generations, we build every system, install it and 0:00:29.840 --> 0:00:33.280 offer factory direct pricing. So end your water worries and 0:00:33.400 --> 0:00:38.960 upgrade to the essential home appliance you'll love using every day. Drink, bathe, cook, 0:00:39.040 --> 0:00:42.080 and live clean with Life Source Water. Now, we are 0:00:42.120 --> 0:00:46.320 offering a double dip in savings free basic installation plus 0:00:46.320 --> 0:00:48.960 an extra two hundred and fifty dollars off that's up 0:00:49.000 --> 0:00:52.040 to twelve hundred dollars in savings. Call our factory at 0:00:52.080 --> 0:00:55.320 one eight hundred Water ninety nine or visit lifesourcewater dot 0:00:55.360 --> 0:00:57.600 com hurry offer in September thirty. 0:00:57.720 --> 0:00:59.080 Warranty limitations apply. 0:01:00.320 --> 0:01:04.760 All right, guys, welcome back, another exciting episode. This is 0:01:05.319 --> 0:01:09.959 International Edition week. Yeah, I think so, I think so. 0:01:10.360 --> 0:01:15.560 We're crossing the border. Yeah, it took Corona across the border. 0:01:15.760 --> 0:01:18.759 Took Corona across the border. So you know, we got 0:01:18.800 --> 0:01:24.360 We have a very large listenership in Canada. Shout out 0:01:24.400 --> 0:01:28.440 to Toronto, that's like our main hub. But but we 0:01:28.560 --> 0:01:32.480 also have a lot of listeners in all over Canada, 0:01:32.560 --> 0:01:36.480 but Montreal, specifically in Montreal. So if you're familiar with Canada, 0:01:36.600 --> 0:01:40.759 this the English shide the French side. So the French 0:01:40.840 --> 0:01:46.240 province is Quebec and they speak French and they speak English. 0:01:46.440 --> 0:01:48.240 It was a it was an interesting experience when we 0:01:48.280 --> 0:01:52.760 went there because yeah, everybody speaks French like it's it's 0:01:52.840 --> 0:01:55.440 it's like it's the same country as Toronto, but it's 0:01:55.480 --> 0:01:59.800 it's really different culturally. It's more mirrored around Francis culture, 0:02:00.200 --> 0:02:04.840 where Toronto isn't. So I say that to say, Canada 0:02:04.920 --> 0:02:07.440 is a very interesting place. We love Canada. It's one 0:02:07.480 --> 0:02:10.960 of our favorite places in the world. So this was 0:02:10.960 --> 0:02:13.640 something that was long overdue to have, you know, our 0:02:13.680 --> 0:02:17.840 first Canadian guest, so without further do oh and also 0:02:18.000 --> 0:02:21.280 also I have to pick up Haiti as well, because 0:02:22.320 --> 0:02:25.440 so we also have a very large listenership in the Caribbean. 0:02:25.800 --> 0:02:27.840 We've been on the top charts in like all the 0:02:27.880 --> 0:02:30.560 Caribbean countries. I'm not sure what we placed in Haiti, 0:02:30.880 --> 0:02:37.280 but I know Jamaica, Trinidad, Barbados, you name it, Bahamas. 0:02:37.639 --> 0:02:39.520 So I'm pretty sure we got a lot of support 0:02:39.560 --> 0:02:44.600 in Haiti as well. Saint Lucia for sure. So shout 0:02:44.639 --> 0:02:49.240 out to the Haitian massive South passe. Yes, yes, yes 0:02:49.280 --> 0:02:51.280 to all of the Haitians all over the all over 0:02:51.320 --> 0:02:54.160 the disaster and all over the world. And so our 0:02:54.200 --> 0:02:58.880 guests today are both Haitian and Canadian, so they fit 0:02:58.919 --> 0:03:02.200 both of those pockets. Our first international guest, so Stephen 0:03:02.280 --> 0:03:08.000 Charles and Miriam Jean Baptiste, a couple out of Montreal, Canada, 0:03:08.120 --> 0:03:11.560 and they have a liquor brand. So the liquor brand 0:03:11.639 --> 0:03:14.400 is interesting. The liquor industry is interesting. It's a multi 0:03:14.560 --> 0:03:19.200 billion dollar industry that we haven't really covered. A shout 0:03:19.200 --> 0:03:20.760 out to Nick Storm. He covered it from like the 0:03:20.760 --> 0:03:24.480 marketing aspect as far as is concerned, but we haven't 0:03:24.480 --> 0:03:27.960 spoken to anybody that had their own liquor brands. Yeah, 0:03:28.120 --> 0:03:29.560 it's not easy to own a liquor brand, that's what 0:03:29.560 --> 0:03:34.640 he said, especially a liquor brand as well. So ls 0:03:35.480 --> 0:03:43.560 krim krim Let's Cream Liqueur is the name is the 0:03:43.640 --> 0:03:48.520 name of the brand and the liquor is Chremos. That's 0:03:48.560 --> 0:03:54.400 not crimas, got it. And yeah, so it's it's uh 0:03:54.840 --> 0:03:55.840 a milky. 0:03:57.600 --> 0:03:57.680 Uh. 0:03:58.080 --> 0:04:01.720 It's like a holiday drink that is and yours is 0:04:01.760 --> 0:04:05.440 filled with nutmeg, which makes it very unique. So like 0:04:05.480 --> 0:04:08.360 each island in the West Indies has its own holiday drink, 0:04:09.440 --> 0:04:12.360 uh you know is big and hispanic. 0:04:12.000 --> 0:04:15.440 And shout out to pout Aja makings. 0:04:15.440 --> 0:04:17.400 We just like to do rum punch, to be honest 0:04:17.400 --> 0:04:17.680 with you. 0:04:17.720 --> 0:04:20.760 But but it's it's similar in that category of a 0:04:20.800 --> 0:04:21.720 creamy type liquor. 0:04:22.320 --> 0:04:24.960 Yes, yeah, So first of all, thank you guys for 0:04:25.040 --> 0:04:26.960 joining us. We appreciate it. 0:04:27.080 --> 0:04:29.600 Thank you, Thank you guys, thank you so much. Congratulations 0:04:29.600 --> 0:04:32.000 on all the success. It's it's amazing to see you guys. 0:04:32.040 --> 0:04:32.160 Bro. 0:04:32.440 --> 0:04:34.400 No, I appreciate it, appreciate it. So all right, let's 0:04:34.400 --> 0:04:37.120 get into it. So all right, you guys have a 0:04:37.160 --> 0:04:40.920 liquor brand and you're distributing it, and you're distributing it 0:04:40.920 --> 0:04:43.719 in the United States and Canada. So where does it start? 0:04:43.760 --> 0:04:46.200 Because this is an interesting story because even when we 0:04:46.240 --> 0:04:48.440 had Shelf Calvin on shoutut to Chef Calvin, and he 0:04:48.520 --> 0:04:52.039 has a cokey and he's he's Dominican. It So I 0:04:52.080 --> 0:04:54.159 was saying that, you know, a lot of times, especially 0:04:54.400 --> 0:04:57.200 people from the Islands, like Troy, he's Jamaican. So I 0:04:57.279 --> 0:04:59.239 go over his household the time, and during the holiday, 0:04:59.240 --> 0:05:01.680 his mom makes run punch and it's very common for 0:05:01.760 --> 0:05:04.799 people to make, you know, liquors in their house, their grandmother, 0:05:04.880 --> 0:05:06.880 their mother, their aunts. That's like a very common thing, 0:05:06.880 --> 0:05:08.800 like I said, especially among people from the Islands. But 0:05:09.480 --> 0:05:11.719 you don't really see it turn into a business a 0:05:11.760 --> 0:05:14.080 lot of times. It's just like a family thing, holidays 0:05:14.080 --> 0:05:16.440 and stuff like that. And you see like Bacardi and 0:05:16.480 --> 0:05:19.480 all of these brands and they just control the market. 0:05:19.960 --> 0:05:23.839 So how did how did you guys get into the 0:05:24.000 --> 0:05:27.680 spirits industry from a manufacturing standpoint? 0:05:28.839 --> 0:05:32.039 Well, it's it's a funny story, right. So before that, 0:05:32.160 --> 0:05:34.080 I was in finance, right I was. I was a 0:05:34.279 --> 0:05:41.560 mortgage specialist, And basically exactly as you said, one holiday 0:05:42.040 --> 0:05:46.640 a few years ago, basically I saw my my in laws, 0:05:46.640 --> 0:05:48.640 basically I wasn't my in laws, and I saw them 0:05:48.720 --> 0:05:51.040 give a bottle of camas like I saw bottle of 0:05:51.080 --> 0:05:54.680 Camas and I saw something special about it because I 0:05:55.080 --> 0:05:58.320 talked to myself, this product is so good. And you know, 0:05:58.640 --> 0:06:01.320 over here we got a lot of different different cultures, right, 0:06:01.880 --> 0:06:04.560 so we have a lot of white people Jamaicans, Caucasions 0:06:04.640 --> 0:06:06.960 or whatever so far right, so and all those people 0:06:07.080 --> 0:06:10.640 would like that all made chemas, right, but they would 0:06:10.640 --> 0:06:12.760 always need to have somebody make it for them. 0:06:12.800 --> 0:06:14.520 They could not purchase it at the store. 0:06:15.320 --> 0:06:18.080 And we grew up with this recipe, me and Miriam, 0:06:18.120 --> 0:06:20.479 and we were like, well, maybe it would be time 0:06:20.520 --> 0:06:24.599 to have this delicious recipe be available on the shelf. 0:06:25.520 --> 0:06:28.200 And that's basically what you start to do your research 0:06:28.800 --> 0:06:31.160 and get into it basically. 0:06:31.800 --> 0:06:34.960 So oh god, God, Mary, no no. 0:06:34.800 --> 0:06:37.559 No, I was just saying that it's really the fact. 0:06:37.600 --> 0:06:39.960 I think what really spider Eyes was the fact that 0:06:40.760 --> 0:06:43.880 it was not only those requests were not only coming 0:06:43.920 --> 0:06:48.400 from like or Haitian friends or Caribbean friends, like or 0:06:48.440 --> 0:06:51.279 Italian friends were like, please, you'll ask your mom to 0:06:51.279 --> 0:06:51.560 do a. 0:06:51.480 --> 0:06:52.039 Bottle for me. 0:06:52.160 --> 0:06:54.080 Please ask your grandma to do a bottle for me. 0:06:54.200 --> 0:06:58.880 So there was definitely a niche there that we there 0:06:58.920 --> 0:06:59.600 was a gap that we. 0:06:59.560 --> 0:07:03.479 Needed to f So yeah, I think also what when 0:07:03.480 --> 0:07:07.120 it comes into like going to that market. First tim 0:07:07.440 --> 0:07:10.360 we looked at was the cream category was pretty dormant 0:07:10.440 --> 0:07:12.760 when you think about it. So if you ask anybody 0:07:12.760 --> 0:07:15.960 in the street, uh, made me a cream like cream? 0:07:16.240 --> 0:07:21.480 A cream brand, They're gonna say Bailey's, right, you know. 0:07:21.800 --> 0:07:24.720 So so that's basically what they're gonna say. And basically 0:07:24.760 --> 0:07:26.880 that's a really because but if you ask that for 0:07:26.920 --> 0:07:29.360 a vodka or gin or whatever else, there's a lot 0:07:29.400 --> 0:07:32.520 of new newcomers and that in those in those categories. 0:07:32.560 --> 0:07:35.720 So we saw an opportunity to have a cream that 0:07:35.760 --> 0:07:39.000 would take the taste of Cemas, but we'd use the 0:07:39.080 --> 0:07:43.200 culture to attract more people basically and have our own 0:07:43.240 --> 0:07:45.960 cream the same way we have our vodka and our RUMs. 0:07:46.000 --> 0:07:49.400 And that identify to us because I saw a lot 0:07:49.440 --> 0:07:51.880 of men that like cream, but they say, oh yeah, 0:07:51.920 --> 0:07:53.640 cream is a little bit girly because when I go 0:07:53.720 --> 0:07:57.000 to the store and buy Bailey's, I don't feel right, 0:07:57.280 --> 0:07:57.480 you know. 0:07:58.720 --> 0:08:00.560 But when you have a bottle like this. 0:08:01.480 --> 0:08:05.000 Now a guy can go to the to the liquor 0:08:05.040 --> 0:08:07.600 store and be proud to take it and uh and 0:08:07.920 --> 0:08:08.440 buy it, you know. 0:08:08.720 --> 0:08:11.000 So I want to go back to how we get 0:08:11.040 --> 0:08:14.560 the recipe for the Kermas, because like in most West 0:08:14.560 --> 0:08:18.800 Indian families, recipes don't get they get held onto for 0:08:18.840 --> 0:08:21.040 a while, right, Like my mom has this famous jerk 0:08:21.080 --> 0:08:23.560 chicken recipe that she refuses to pass on. 0:08:23.840 --> 0:08:26.000 Hopefully I'll find it one day and I'll be able 0:08:26.040 --> 0:08:27.040 to share with my family. 0:08:27.360 --> 0:08:30.400 But I know your aunt actually found the recipe zip 0:08:30.440 --> 0:08:31.360 locked somewhere in the house. 0:08:31.680 --> 0:08:33.240 You won't tell us about this story, man. 0:08:33.559 --> 0:08:38.439 So so basically when we started the journey, like again, 0:08:38.520 --> 0:08:42.000 like I said, you grew you grew you. You realize 0:08:42.040 --> 0:08:44.840 that the recipe that you've seen your mom and your 0:08:44.840 --> 0:08:47.520 grandma do you take nothing of it. But when you 0:08:47.640 --> 0:08:50.600 actually list all the ingredients, you know, like, we wanted 0:08:50.640 --> 0:08:53.080 to see it being made from the ground up. So 0:08:53.120 --> 0:08:55.000 I asked my aunt to come to come to my 0:08:55.080 --> 0:08:57.760 house and and basically showed to me and Miriam like 0:08:57.800 --> 0:09:00.800 how she would do it. Oh man, we were not disappointed. 0:09:00.920 --> 0:09:03.160 Like she brought it all the ingredients and she she 0:09:03.240 --> 0:09:06.160 took out a ziplock and basically in that ziplop was 0:09:06.200 --> 0:09:10.839 a piece of paper that my grandmother wrote the recipe in, right, 0:09:10.920 --> 0:09:14.360 and they were passing that recipe from all my aunts, 0:09:14.440 --> 0:09:17.080 like in the family basically, you know, And it was 0:09:17.160 --> 0:09:19.720 just funny to see that ziplock with the ND writing 0:09:19.760 --> 0:09:21.920 on there was just like and she followed all the 0:09:21.960 --> 0:09:25.840 steps and there you were six hours later with a 0:09:25.880 --> 0:09:28.080 bottle of Chemas in your hands. And that's actually the 0:09:28.120 --> 0:09:31.160 bottle we use to bring to the laboratory in the 0:09:31.200 --> 0:09:34.240 States that were able to put the recipe of kimas 0:09:34.360 --> 0:09:38.439 in a commercial commercial lies you know, version. 0:09:38.160 --> 0:09:38.600 Of it, you know. 0:09:39.000 --> 0:09:40.520 So all right, so let me ask you this because 0:09:40.520 --> 0:09:42.599 that's interesting what you said as far as like, you know, 0:09:42.720 --> 0:09:46.480 I'm thinking about it. There's a lot of competition in tequila. 0:09:46.880 --> 0:09:50.120 There's a lot of competition in kognak, there's a lot 0:09:50.160 --> 0:09:57.080 of competition in vodka. But your niche, so what would 0:09:57.120 --> 0:09:59.000 it be called, like, what what's the sector of that 0:09:59.520 --> 0:10:00.280 what you got doing. 0:10:00.280 --> 0:10:02.240 It's actually cordials. 0:10:02.440 --> 0:10:03.000 Cordials. 0:10:03.160 --> 0:10:05.559 So cordials is gonna be your Baillies, your Grandma Nier, 0:10:06.040 --> 0:10:08.720 it's gonna be your ls, it's gonna be your rum chata. 0:10:09.200 --> 0:10:12.040 So that's pretty much what it's gonna be, those those 0:10:12.120 --> 0:10:13.079 kind of drinks. 0:10:13.160 --> 0:10:13.560 All right. 0:10:13.640 --> 0:10:16.880 So you saw so you saw the less the less 0:10:16.880 --> 0:10:19.240 crowded option, which is always a good bad. A good 0:10:19.280 --> 0:10:21.640 business strategy. You don't want to run into traffic, you know, 0:10:21.960 --> 0:10:24.480 it's less people playing in that field. You have the 0:10:24.480 --> 0:10:28.880 family recipe from your family that's making it. So now 0:10:28.920 --> 0:10:30.880 you have that and you say, okay, so but like 0:10:30.960 --> 0:10:33.840 what's this step that you took to actually turn it 0:10:33.880 --> 0:10:37.600 into a business and say, okay, now we're gonna start 0:10:37.640 --> 0:10:40.360 making liquor. Like how don't do you need like a 0:10:40.360 --> 0:10:42.320 factory for that? Like how does that work? 0:10:43.400 --> 0:10:46.440 So it's a it's a lot of contracting distillers, right, 0:10:47.040 --> 0:10:49.920 So what happens that you become a partner with the 0:10:50.000 --> 0:10:54.280 distiller and you have the recipe, So basically you create 0:10:54.320 --> 0:10:57.199 the recipe and then you can go see a distiller 0:10:57.360 --> 0:11:00.480 and they can basically bottle it for you. 0:11:00.920 --> 0:11:02.960 Right, So you become a partner with that distiller. 0:11:03.360 --> 0:11:08.680 Because, as you may know or not, it's not everybody 0:11:08.720 --> 0:11:10.960 that has the right to have a distillery or be 0:11:11.000 --> 0:11:13.600 a distributor for that fact. Right, So there's a lot 0:11:13.600 --> 0:11:16.800 of laws that you know, there's a some kind of 0:11:16.800 --> 0:11:19.520 gatekeepers in a sense, right, you know, so even if 0:11:19.559 --> 0:11:21.679 you have the money, you still need the proper paperwork 0:11:21.880 --> 0:11:23.040 and they might not even give. 0:11:22.880 --> 0:11:23.520 It to you. 0:11:23.520 --> 0:11:26.240 You know, so some people in New Jersey know a 0:11:26.280 --> 0:11:29.240 lot about that, where you know, not everybody can have 0:11:29.320 --> 0:11:31.160 the license to have a liquor store and stuff like that. 0:11:31.200 --> 0:11:33.640 So it's still liquor, right, it's still controlled right. 0:11:33.960 --> 0:11:37.160 So yeah, So basically what I what I mean is 0:11:37.160 --> 0:11:40.360 that when you think about it, some companies they don't 0:11:40.400 --> 0:11:43.559 necessarily produce like, for example, like a company that's based 0:11:43.559 --> 0:11:46.120 out of Belgium, for example, and make cream. They're not 0:11:46.160 --> 0:11:49.240 necessarily gonna make the cream in Belgium and ship it 0:11:49.240 --> 0:11:52.240 over here. They're gonna take the recipe Mandata company here 0:11:53.400 --> 0:11:55.640 and do the same recipe here. That way, for the 0:11:55.679 --> 0:11:58.880 transport and for everything, it might be less expensive. 0:11:59.200 --> 0:12:01.040 So do you have to the recipe? 0:12:02.400 --> 0:12:04.680 Yeah, so that's a decision that we took not to 0:12:04.760 --> 0:12:07.480 do it. It's simple because it's the same thing as 0:12:07.480 --> 0:12:11.240 pepsi and coke. Right, So, uh ther recipes the dirt 0:12:11.280 --> 0:12:15.160 recipe and basically you can always you know, put a 0:12:15.160 --> 0:12:17.240 little bit more sugar, a little bit more salt, attle 0:12:17.240 --> 0:12:19.400 bit more this, little bit more that, and you can 0:12:19.440 --> 0:12:22.400 copy that recipe really easily. What we did, however, we 0:12:22.440 --> 0:12:26.480 did trademark the logo and the bottle so ls cream 0:12:26.520 --> 0:12:29.200 recipe can only be sold in that specific bottle. 0:12:29.600 --> 0:12:30.040 Okay. 0:12:30.160 --> 0:12:33.560 So all right, so like rum punch and stuff is 0:12:33.559 --> 0:12:36.720 made with other liquor, right, are you making liquor with 0:12:36.960 --> 0:12:41.920 other liquor or are you actually manufacturing liquor from like 0:12:42.160 --> 0:12:42.840 out of nowhere? 0:12:43.000 --> 0:12:43.920 Like how does that work? 0:12:45.320 --> 0:12:45.520 Yeah? 0:12:45.520 --> 0:12:48.520 Go ahead, okay, So yeah, so basically, yeah, we just 0:12:48.640 --> 0:12:54.200 we purchased the liquor and the the alcohol in bulk, right, so, 0:12:54.320 --> 0:12:57.000 and then we're able to ship it to our partners 0:12:57.000 --> 0:13:00.320 that help us with the cream, and then we mix 0:13:00.400 --> 0:13:03.520 everything together based on the recipe, and then we ship 0:13:03.520 --> 0:13:06.280 it to the bottling factory and then they're able to bottle. 0:13:06.400 --> 0:13:08.520 Okay, so you got the distiller end, the balance factory. 0:13:08.520 --> 0:13:11.160 What type of costs are we talking for somebody who 0:13:11.320 --> 0:13:11.959 is trying to start that? 0:13:13.160 --> 0:13:13.520 Okay? 0:13:13.600 --> 0:13:16.960 So I mean from you mean, if you're starting, you 0:13:17.040 --> 0:13:19.600 need at least at least one hundred and fifty k. 0:13:21.360 --> 0:13:24.080 So what we said earlier, Sorry about that. You said 0:13:24.080 --> 0:13:26.120 earlier that it was really hard to get into the 0:13:26.160 --> 0:13:30.080 liquor business. It's crazy how many barriers that we have 0:13:30.240 --> 0:13:33.680 to like open doors and you know, force ourselves in. 0:13:33.840 --> 0:13:37.319 And we do understand why people don't necessarily go in 0:13:37.360 --> 0:13:41.680 that type of industry because first of all, it requires capital, right, 0:13:42.559 --> 0:13:45.720 Steve and I were not necessarily like from that industry, 0:13:45.800 --> 0:13:47.320 So we had to do a lot of research on 0:13:47.360 --> 0:13:50.840 our side. We had to learn the process. And let 0:13:50.920 --> 0:13:53.240 me tell you, guys, that's it wasn't easy, you know, 0:13:53.440 --> 0:13:56.560 but we pull through, try to you know, get as 0:13:56.640 --> 0:13:59.440 much information as possible, and you know, we were able 0:13:59.480 --> 0:14:02.520 to just go line step by step and make a 0:14:02.559 --> 0:14:04.440 product that's actually sellable, you know. 0:14:04.920 --> 0:14:07.040 And the only thing I'm gonna add, oh sorry, Troy 0:14:07.040 --> 0:14:12.080 want is something okay, okay, because yeah, because what it's 0:14:12.080 --> 0:14:15.000 because of the minimums. Right, So your body, so your 0:14:15.400 --> 0:14:18.280 your bottle order is gonna have a minimum of a container. 0:14:18.320 --> 0:14:21.440 For example, your your cream maker is gonna ask you 0:14:21.440 --> 0:14:25.280 for a minimum of whatever amount of gallons, right, and 0:14:25.360 --> 0:14:29.240 that makes basically the the the amount you know, like 0:14:29.280 --> 0:14:32.880 at the end, be a high amount. Basically, that's basically 0:14:32.960 --> 0:14:35.800 the reason why it costs so much. It's it's not 0:14:35.840 --> 0:14:37.320 because you have a lot of stuff to pay. It 0:14:37.360 --> 0:14:40.080 is because you have to pay four different entities a 0:14:40.080 --> 0:14:42.520 lot of money to be able to start, because they're 0:14:42.520 --> 0:14:45.720 not gonna deal with you if you say, oh, yeah, 0:14:45.720 --> 0:14:48.160 I just want to bottle ten ten cases. You know, 0:14:48.200 --> 0:14:50.520 You'll be like, okay, see you see, see you when 0:14:50.520 --> 0:14:53.040 you can do at least a thousand, you know, or 0:14:53.080 --> 0:14:54.120 like two thousand you know. 0:14:54.560 --> 0:14:57.840 So okay, So like for rum Punch, Let's say, like 0:14:57.880 --> 0:14:59.760 if somebody wants to start a rum Punch brand, right 0:14:59.800 --> 0:15:00.680 and and making it. 0:15:00.600 --> 0:15:03.200 Out of like a variety of like other. 0:15:03.640 --> 0:15:05.920 Liquor, like they might put Hennessy in it, they might 0:15:06.000 --> 0:15:09.920 put whatever, right, so they put different liquors in it. 0:15:10.520 --> 0:15:16.800 So now you're buying those liquors at bulk, And is 0:15:16.840 --> 0:15:21.640 there is there ever a possibility of going straight to 0:15:21.720 --> 0:15:25.040 the source and not actually buying other liquor? But like, 0:15:25.400 --> 0:15:28.480 so like where Hennessy gets their liquor from, like in 0:15:28.520 --> 0:15:31.320 France or something like that, right, is that ever? Obviously 0:15:31.360 --> 0:15:33.040 that's a lot more money, I'm assuming, But is that 0:15:33.080 --> 0:15:35.880 ever a possibility where it's like you can just buy 0:15:37.440 --> 0:15:40.680 alcohol without any label on it, without it coming from 0:15:40.720 --> 0:15:42.720 a company, Like how is that a possibility? 0:15:42.800 --> 0:15:42.960 Or no? 0:15:43.680 --> 0:15:44.680 Yeah, but that's. 0:15:45.200 --> 0:15:49.160 So basically maybe I spoke too fast or so, but 0:15:49.360 --> 0:15:52.440 just to be straight, the liquor I'm talking about that 0:15:52.480 --> 0:15:55.280 we buy the alcohol that we buy it's pure. It's 0:15:55.280 --> 0:16:00.200 pure grain, neutral grain alcohol. There's no label on there. Right, 0:16:00.240 --> 0:16:03.720 So it's that's a reason why a lot of distillers 0:16:03.800 --> 0:16:06.600 right now, because of the pandemic, they were able to 0:16:06.640 --> 0:16:11.400 turn the distillery into making and sanitizers, right because the 0:16:11.440 --> 0:16:14.320 only difference between them and us is that they actually 0:16:14.320 --> 0:16:17.680 own the distillery and they can turn basically the ingredients 0:16:17.680 --> 0:16:18.880 into making something else. 0:16:19.160 --> 0:16:19.920 But it's still. 0:16:19.920 --> 0:16:23.200 Neutral grain alcohol that has no label on it, and 0:16:23.240 --> 0:16:25.120 you can just purchase for fun, you know. 0:16:25.520 --> 0:16:28.440 So I a question, So you all right, that's interact 0:16:28.520 --> 0:16:30.400 That's what I wanted to know. That was interesting. Thank 0:16:30.400 --> 0:16:34.800 you for that. So you can actually buy alcohol, whether 0:16:34.880 --> 0:16:38.800 it's whatever kind of alcohol it is, but it's not no, 0:16:38.560 --> 0:16:42.080 it has no label on it, and you can just 0:16:42.080 --> 0:16:45.000 buy that and bulk yep. And it's factory like where 0:16:45.000 --> 0:16:46.400 are those facts? Like where do you do that? Like 0:16:46.440 --> 0:16:49.880 it there's just warehouses that just sell alcohol. 0:16:51.080 --> 0:16:52.560 Yeah, I mean you have you have to do it 0:16:52.560 --> 0:16:54.400 through a third party obviously. 0:16:54.800 --> 0:16:58.720 So for us, it's our cream maker that able to 0:16:58.760 --> 0:16:59.320 do that. 0:16:59.360 --> 0:17:00.800 For us, it's like plug right. 0:17:01.680 --> 0:17:05.000 So so basically and and and then the and then 0:17:05.040 --> 0:17:07.399 the sorry, in this industry, that's the thing that you 0:17:07.440 --> 0:17:09.399 realize is that you need a plug, you know. 0:17:10.240 --> 0:17:11.720 So that's the first thing, you know, like. 0:17:11.800 --> 0:17:15.879 Just to uh circle back to our story, that's the 0:17:15.880 --> 0:17:18.080 first thing that we did. Actually I did because you know, 0:17:18.160 --> 0:17:20.240 we have a family and we need to be responsible. 0:17:20.880 --> 0:17:23.280 But I was able to leave for a couple of 0:17:23.280 --> 0:17:25.479 weeks and I went to one of the biggest convention 0:17:25.640 --> 0:17:29.080 in in Vegas, right where all the industry is there. 0:17:29.240 --> 0:17:32.200 And I was able to squeeze my my in because 0:17:32.280 --> 0:17:35.360 even if you're willing to pay top dollar, they're not 0:17:35.400 --> 0:17:37.439 going to let you in if somebody is not backing you. 0:17:37.880 --> 0:17:39.479 What's the name of that? What's the name of the convention? 0:17:39.520 --> 0:17:42.479 I was asking you where I was going next? Yeahating right, 0:17:42.480 --> 0:17:42.960 what is it? 0:17:44.920 --> 0:17:45.920 What's the name of it? 0:17:46.240 --> 0:17:51.600 In Spirits W s W A. And that's actually where 0:17:51.760 --> 0:17:55.000 actually that convention we went back. And that's actually where 0:17:55.040 --> 0:17:58.680 we made Ali Scream enter competition in the cream category 0:17:58.760 --> 0:18:02.200 and we want actually the gold all in twenty fourteen. 0:18:02.240 --> 0:18:04.000 That was like the beginning of our. 0:18:04.160 --> 0:18:07.119 Traction for the brand and so far, you know, but 0:18:07.520 --> 0:18:10.119 all of that we wouldn't learned if we would have 0:18:10.640 --> 0:18:14.159 not went to that convention, you know, And and seeing 0:18:14.200 --> 0:18:17.080 the things that we that we've seen and you know, 0:18:17.160 --> 0:18:18.240 shake the hands that we shook. 0:18:18.280 --> 0:18:21.760 You know, yes, got very no. 0:18:21.840 --> 0:18:24.320 I was gonna say once we actually won that medal, 0:18:24.440 --> 0:18:27.320 So that's when people like because we didn't even have 0:18:27.440 --> 0:18:31.040 one bottle on the shelves for cell yet. So we 0:18:31.240 --> 0:18:34.800 entered the competition, won the gold medal, and then we 0:18:34.840 --> 0:18:37.679 started getting calls from the SEQ, which is like the 0:18:37.680 --> 0:18:43.440 government owned cut well government owned a distributor in Quebec. 0:18:44.480 --> 0:18:46.439 So that's when he said, they called this and they 0:18:46.480 --> 0:18:48.479 were like, okay, well we need to have some of 0:18:48.480 --> 0:18:50.800 that product. We heard that you're you know, you're making 0:18:50.840 --> 0:18:53.560 noise over in the States, so let's see how we 0:18:53.600 --> 0:18:56.439 could get you in. And you know, the SEQ is 0:18:56.480 --> 0:19:00.280 one of the hardest distributors to get into, so that 0:19:00.359 --> 0:19:04.840 really gave us like the stemp of approval for other distribution. 0:19:05.200 --> 0:19:05.720 Yeah. 0:19:06.280 --> 0:19:08.280 So literally, like those are my next two questions, that 0:19:08.400 --> 0:19:11.280 the trip to Vegas and then the SAQ because like 0:19:11.280 --> 0:19:13.280 when I googled SAQ, the first thing that came up 0:19:13.320 --> 0:19:15.600 with saquon Barkley, I was like, yo, come on man, 0:19:16.840 --> 0:19:19.960 So really the SAQ is like the Quebec Alcohol Corporation, 0:19:20.119 --> 0:19:22.920 like they run what can be put out in alcohol shells. 0:19:23.720 --> 0:19:26.080 Yeah, so for the people that know the verbiage. In 0:19:26.359 --> 0:19:30.560 the states, they call this a control state. So you 0:19:30.600 --> 0:19:34.119 guys have Pennsylvania, for example, that's a control state. So basically, 0:19:34.200 --> 0:19:35.840 the state buys the liquor to put it in the 0:19:35.880 --> 0:19:38.000 stores and then you go ahead and go buy it, right. 0:19:38.040 --> 0:19:41.480 I think Virginia is like this too, and so that's 0:19:41.520 --> 0:19:44.520 why most liquor companies are going to start in Florida, 0:19:44.560 --> 0:19:49.399 for example, because Florida is pretty open. So anything you 0:19:49.440 --> 0:19:52.280 need is just money and time, and you'll be able 0:19:52.320 --> 0:19:56.040 to start selling your liquor with the proper paperwork in Florida. 0:19:56.080 --> 0:19:58.800 But other states, Oh, can you explain that because I wasn't. 0:19:58.880 --> 0:20:02.040 I wasn't aware of that in Pennsylvania, I. 0:20:02.040 --> 0:20:04.959 Guess the Commonwealth states, right, so they say Pennsylvania. 0:20:04.400 --> 0:20:07.960 And Virginia, so they didn't the state controls the liquor. 0:20:08.480 --> 0:20:09.280 Yeah, exactly. 0:20:09.560 --> 0:20:15.520 There's thirteen control states in the state in the fifty states. Uh, 0:20:15.600 --> 0:20:18.200 and basically Pennsylvania is one of them. I think Virginia 0:20:18.280 --> 0:20:19.679 is one of them. The reason I don't know them 0:20:19.720 --> 0:20:22.720 by heart is simply because like they're so hard to 0:20:22.720 --> 0:20:24.720 get into. We're focused on the ones that we're in, 0:20:25.119 --> 0:20:28.399 which is which is New York, which is New Jersey, 0:20:28.520 --> 0:20:32.399 California and Florida. Uh and and you know those states 0:20:32.400 --> 0:20:35.399 are fairly easy to make that that's where everybody starts, 0:20:35.600 --> 0:20:36.240 you know, And. 0:20:36.240 --> 0:20:38.280 I mean it's the biggest market also. 0:20:38.119 --> 0:20:40.119 So yeah, yeah, I mean you want to start in 0:20:40.119 --> 0:20:43.760 New York, in Florida and Callia. Yeah, so before you 0:20:43.760 --> 0:20:45.120 can put it on the shelves. I know you guys 0:20:45.160 --> 0:20:47.760 ran into some issues with stabilizing the recipe. Can you 0:20:47.800 --> 0:20:49.840 talk about what that process is like because I don't 0:20:49.840 --> 0:20:51.560 think people I didn't even fully understand it, so I 0:20:51.600 --> 0:20:53.960 read into it. You talk about the stabilizing and the 0:20:54.000 --> 0:20:55.840 importance of stabilizing the recipe. 0:20:56.320 --> 0:20:59.159 That's that's such a good question. Thank you for asking that. 0:20:59.560 --> 0:21:01.960 Yeah, the people don't know the work it goes into 0:21:02.040 --> 0:21:06.479 making a products table, especially when you're dealing with cream dairy. 0:21:07.040 --> 0:21:10.240 So that's that's something that's really important for us because 0:21:10.280 --> 0:21:13.120 we don't want anyone to drink LS cream and have issues, 0:21:13.200 --> 0:21:17.600 right So, and people don't need to worry really because 0:21:18.040 --> 0:21:20.320 everything that you see on the shelf in the States, 0:21:20.320 --> 0:21:23.360 in the liquor store or restaurant or whatever is controlled 0:21:23.359 --> 0:21:26.680 by the federal government. Right, So the entity is called 0:21:26.680 --> 0:21:30.560 the TTB. If you go on the TTB website, you 0:21:30.600 --> 0:21:33.080 will find all the information you need to be able 0:21:33.119 --> 0:21:36.480 to start legally a liquor in the United States. Okay, 0:21:37.000 --> 0:21:40.160 And basically what happens is that, first of all, we 0:21:40.960 --> 0:21:44.040 so again let me circle back to the story. Remember 0:21:44.080 --> 0:21:45.960 we told you that we had that bottle of command 0:21:46.040 --> 0:21:49.080 that my aunt did, right, So we took that bottle 0:21:49.160 --> 0:21:52.000 to the laboratory. So what they're gonna do is that 0:21:52.040 --> 0:21:54.640 they're gonna take that full blown recipe and they're gonna 0:21:54.680 --> 0:21:57.600 separate it to know how they can put it back 0:21:57.640 --> 0:22:00.840 together but in a more you know, professional way or 0:22:00.840 --> 0:22:02.720 commercialize commercialized way, right. 0:22:02.720 --> 0:22:05.800 And also separate all the ingredients and the percentage so 0:22:05.840 --> 0:22:08.800 that every single bottle is the same. Right. 0:22:08.880 --> 0:22:11.800 Once they're able to do that, they basically come to 0:22:11.840 --> 0:22:14.320 you and they're like, Stevens, we can make that recipe. 0:22:14.440 --> 0:22:16.480 We can make the liquid blue, we can make it red, 0:22:16.520 --> 0:22:19.119 we can make it yellow, whatever color you want, and 0:22:19.160 --> 0:22:19.680 so forth. 0:22:20.160 --> 0:22:20.360 Right. 0:22:20.680 --> 0:22:23.639 But again, the thing that's really good right now with 0:22:23.840 --> 0:22:26.680 LS Scream is that we decided to go the route 0:22:26.720 --> 0:22:29.959 of everything needs to be natural right with that, we 0:22:29.960 --> 0:22:32.240 were able to make a kosher product and the gluten 0:22:32.280 --> 0:22:36.400 free product also was really important to us. Right So, 0:22:36.640 --> 0:22:41.600 once that's done, our partners at the creamery were able 0:22:41.640 --> 0:22:44.199 to send it to the government under a specific label 0:22:44.520 --> 0:22:47.880 for this project, and then the TTB takes six months 0:22:48.320 --> 0:22:50.640 to come back to us with a formula approval. 0:22:52.359 --> 0:22:53.879 Once you have the formula. 0:22:53.560 --> 0:22:59.080 Approval, you're able to bottle, but you need to also 0:22:59.200 --> 0:23:04.000 submit a label approval that's going to take another six months. 0:23:05.359 --> 0:23:08.280 So that's where like everything that you see that you know, 0:23:08.840 --> 0:23:13.080 when you hear about the government shutdown, that's where it 0:23:13.119 --> 0:23:17.040 affects people like us because they're the government that approves 0:23:17.040 --> 0:23:17.639 those things. 0:23:17.800 --> 0:23:19.480 So we had a government. 0:23:19.160 --> 0:23:21.560 Shutdown in twenty fourteen, so we had to wait a 0:23:21.600 --> 0:23:23.680 little bit more to get a label approvals and. 0:23:23.640 --> 0:23:24.320 So and so forth. 0:23:24.400 --> 0:23:27.920 Right, So, yeah, that's so that's the entities that deal 0:23:27.960 --> 0:23:30.359 with that, and maybe that gives you a better idea 0:23:30.400 --> 0:23:33.000 of like the time frame and the steps that needs 0:23:33.000 --> 0:23:35.040 to be to be done to be able to actually bottle. 0:23:35.359 --> 0:23:37.360 And also on Earth's side, like it was really important 0:23:37.359 --> 0:23:42.240 for us to keep you know, a traditional type of Chemas. 0:23:42.640 --> 0:23:46.040 People know Chmas as being a bit thicker than LS 0:23:46.040 --> 0:23:50.359 it actually is. That's just because we can't have like 0:23:50.400 --> 0:23:53.479 a tick you know, product inside a bottle and then 0:23:53.480 --> 0:23:55.240 when you drink it, you have like to tap the 0:23:55.280 --> 0:23:57.600 bottom of your glass so that it falls down. So 0:23:57.920 --> 0:23:59.800 there was a lot of back and forth also to 0:24:00.000 --> 0:24:02.320 make sure that you know, the product was perfect, it 0:24:02.400 --> 0:24:06.840 was had the right consistency. So yeah, it's a lot 0:24:06.880 --> 0:24:09.520 a lot of time. That's you know, just going into 0:24:10.000 --> 0:24:12.040 back and forth with our partners. 0:24:12.160 --> 0:24:14.000 Yeah, man, I heard that, you know. 0:24:14.280 --> 0:24:17.400 Number one, like when it's not stabilized, the looker could 0:24:17.400 --> 0:24:18.879 go bad if it sits on the shelf past a 0:24:18.920 --> 0:24:21.560 long time. But the other thing you found a pleasant surprise, 0:24:21.680 --> 0:24:24.480 you guys, you original recipe only had about four percent alcohol. 0:24:25.080 --> 0:24:26.600 Now we got to uptake that thing, right. 0:24:27.640 --> 0:24:30.760 Yeah, so basically, yeah, everybody that drinks came out so like, 0:24:30.800 --> 0:24:32.639 oh my god, that sting is strong. 0:24:32.720 --> 0:24:35.720 It's really strong. No, man, it's just it's just it's 0:24:35.800 --> 0:24:36.320 just sugar. 0:24:36.359 --> 0:24:39.840 Man, That's just a sugar rush, you know, that's ferments 0:24:39.880 --> 0:24:42.520 with the alcohol. It gives you that aspect that it's 0:24:42.600 --> 0:24:46.359 really strong, but it's not really so. So so what 0:24:46.440 --> 0:24:48.919 we did with LS Scream, we elevated the alcohol content 0:24:48.960 --> 0:24:51.400 to seventeen percent so that we can be on par 0:24:51.560 --> 0:24:56.240 with with the other products in the in the category. Sorry, 0:24:56.440 --> 0:25:00.199 and basically making l scream one of the strongest you know, 0:25:00.280 --> 0:25:02.720 in the category because you know, we we like our 0:25:02.760 --> 0:25:05.240 stuff strong and we know how we how we are. 0:25:05.320 --> 0:25:08.080 But but it's something with important and also I want 0:25:08.080 --> 0:25:10.240 to piggyback on what Miriam said. You know that the 0:25:10.280 --> 0:25:13.440 consistency of chem as is usually thick. 0:25:13.920 --> 0:25:14.760 But if you ask. 0:25:14.640 --> 0:25:17.560 Somebody any Asian, you're like, oh, how do you drink 0:25:17.560 --> 0:25:19.840 your chemas? Is gonna's gonna say, Oh, I put it 0:25:19.880 --> 0:25:22.159 on ice. You're gonna say why, Because I want it 0:25:22.160 --> 0:25:24.680 to be a little bit more liquid, you know. So 0:25:24.800 --> 0:25:27.240 that's the first time people do so actually doing a 0:25:27.240 --> 0:25:29.199 lot of market research and a lot of you know, 0:25:29.320 --> 0:25:31.879 tastings and stuff like that with people with regular chemas 0:25:32.320 --> 0:25:36.080 before we add ls, that's what we realized. People wanted 0:25:36.119 --> 0:25:37.840 it to be a little bit more liquid because it 0:25:37.880 --> 0:25:41.200 didn't it wasn't fun to drink that way, so so thick, 0:25:41.760 --> 0:25:44.560 and they wanted to. There was a lot of residues 0:25:44.760 --> 0:25:48.119 with the original recipe because of the of the sugar 0:25:48.720 --> 0:25:51.879 and and the coconut and the condensed milk. So when 0:25:51.920 --> 0:25:54.480 you finished drinking, you look at your glass and you 0:25:54.520 --> 0:25:57.200 see all that residue on the on the on the 0:25:57.280 --> 0:25:59.480 on the side of your glass. It's not really appealing, right, 0:25:59.560 --> 0:26:02.119 So those the things that we were we wanted to fix, 0:26:02.440 --> 0:26:05.680 you know, sort of in terms of making a cream 0:26:05.720 --> 0:26:10.240 licker inspired by That's how we were different ourselves. 0:26:10.240 --> 0:26:10.439 You know. 0:26:11.119 --> 0:26:13.160 No, that's dope. So that's a lot, that's a lot 0:26:13.160 --> 0:26:15.000 of information. So in the next segment, we're going to 0:26:15.080 --> 0:26:18.320 go into the daily operations and actually, you know, the 0:26:18.359 --> 0:26:21.639 meat and potatoes of how you're running this operation. So yeah, 0:26:21.720 --> 0:26:24.600 all right, so yeah, so we're gonna go into some 0:26:24.600 --> 0:26:27.679 some meat and potatoes. But before we start, we gotta 0:26:28.440 --> 0:26:31.080 salute the fact first it's power couple. 0:26:31.200 --> 0:26:33.119 I love. I love to do episodes with couples. 0:26:33.119 --> 0:26:34.960 That's a lot of couple episodes do so well. 0:26:35.040 --> 0:26:38.080 Yeah, it's so it's always inspiring for me to you know, 0:26:38.160 --> 0:26:40.879 see couples. So salute to you guys. But then also 0:26:40.920 --> 0:26:45.600 you in the industry, like every industry where it's predominantly 0:26:45.680 --> 0:26:48.720 run by you know, people that don't look like us, 0:26:48.720 --> 0:26:50.520 not black owned company, there's not a lot of black 0:26:50.560 --> 0:26:53.879 owned spirits companies. There's a lot of black ambassadors for 0:26:53.960 --> 0:26:58.040 spirits companies and black endorsers of other spirits companies, but 0:26:58.080 --> 0:27:01.159 there's not a lot of black owned spirit company So 0:27:01.760 --> 0:27:05.640 how has that been as far as you know, hurdles 0:27:05.640 --> 0:27:08.239 and things of that nature. I don't know how it 0:27:08.280 --> 0:27:12.080 is in Canada, but you know, racism is everywhere all 0:27:12.080 --> 0:27:12.680 over the world. 0:27:12.800 --> 0:27:14.680 So that's the pandemic that we're not talking about. 0:27:14.760 --> 0:27:17.840 Yeah, that's that's never going to stop. So how has 0:27:17.880 --> 0:27:19.760 that been as far as your journey being a black 0:27:19.840 --> 0:27:21.399 owned spirits brand? 0:27:22.119 --> 0:27:26.040 Yeah, I think that in Quebec here we were really 0:27:26.119 --> 0:27:28.480 lucky to have like, you know, the support of the 0:27:28.520 --> 0:27:32.359 Haitian community, the Caribbean community, and you know, the multicultural 0:27:32.400 --> 0:27:35.880 community in general. So I mean, yes, there were some hurdles, 0:27:35.920 --> 0:27:37.800 but I think that one thing that we want to 0:27:38.520 --> 0:27:41.280 you know, have people take away from this conversation is 0:27:41.320 --> 0:27:44.000 really like we need to get educated, right, we need 0:27:44.040 --> 0:27:48.560 to especially in the alcohol industry. We know how our 0:27:48.560 --> 0:27:53.040 community love their alcohol, right, Like everyone loves to drink, 0:27:54.080 --> 0:27:57.000 but it's like when you guys go to the liquor 0:27:57.000 --> 0:28:00.240 store next door, you know, make sure that you your 0:28:00.240 --> 0:28:02.879 bottle of wine. Make sure that you ask like is 0:28:02.920 --> 0:28:04.879 this do you do you carry let's say the mid 0:28:04.960 --> 0:28:08.359 Bright Sisters, which is a black owned brand, do you carry? 0:28:08.400 --> 0:28:11.160 You want some rose? Do you carry La fet Rose? 0:28:11.320 --> 0:28:14.360 Which is owned by exactly like a black ceo. This 0:28:14.400 --> 0:28:17.640 is a premium liquor, a premium wine. A premium rose 0:28:18.280 --> 0:28:22.040 comes from Sentropez Like, this is really like very nice, 0:28:22.200 --> 0:28:24.120 you know, wine to drink. So people need to get 0:28:24.240 --> 0:28:27.840 educated and every after your work, I don't know, you 0:28:27.880 --> 0:28:31.240 want to unwine. Normally people go for Baileys. Well, now 0:28:31.280 --> 0:28:33.280 you know that Els Cream is black owned, So it's 0:28:33.320 --> 0:28:36.160 really like people need to get educated just to understand 0:28:36.240 --> 0:28:41.920 the impact that you know, buying from black owned companies 0:28:42.040 --> 0:28:45.360 will do, we'll have on the community itself. So in general, 0:28:46.520 --> 0:28:48.600 that's really what we want you guys to take away 0:28:48.640 --> 0:28:50.520 in the audience. But at the same time, especially in 0:28:50.520 --> 0:28:53.560 the States, it was really important for us to penetrate 0:28:53.560 --> 0:28:57.959 that market so that we you know, open the doors 0:28:58.080 --> 0:29:01.920 and have a table where everyone that looked like us 0:29:01.960 --> 0:29:05.760 could actually join and you know, be part of the journey. 0:29:05.840 --> 0:29:08.880 So that's really a mission that we really think, we 0:29:09.000 --> 0:29:12.640 really want to happen, and that's that's our mission. 0:29:12.680 --> 0:29:14.680 You know, yeah, yes, I. 0:29:17.000 --> 0:29:19.800 Think I think it's it's funny because I love talking 0:29:19.800 --> 0:29:22.880 about this subject because the love has been real. You know, 0:29:23.040 --> 0:29:25.800 as you guys said, as we all said, uh, starting 0:29:25.800 --> 0:29:28.600 your lickup business is not easy. And actually because you 0:29:28.640 --> 0:29:31.360 have to do you have to please a lot of people. 0:29:31.400 --> 0:29:34.400 You have to please your distributor, you have to please 0:29:34.480 --> 0:29:36.760 the retailer, and you have to please the customer. 0:29:37.120 --> 0:29:37.320 Right. 0:29:37.840 --> 0:29:40.840 So after you're able to make that sell into the store, 0:29:40.920 --> 0:29:43.240 you need to actually have people go in and buying 0:29:43.280 --> 0:29:43.760 the product. 0:29:43.840 --> 0:29:44.040 Right. 0:29:44.720 --> 0:29:47.960 So in Quebec is where we actually made a lot 0:29:47.960 --> 0:29:50.720 of seals. The reason is simple is because the ACQ 0:29:50.960 --> 0:29:55.320 they have they have a four they have four hundred 0:29:55.360 --> 0:29:59.800 stores across Quebec, right that are really beautiful stores, a 0:29:59.800 --> 0:30:03.480 lot distribution. So we were able to have quantities going 0:30:03.520 --> 0:30:05.960 in there and sell out really fast, right in different 0:30:05.960 --> 0:30:10.080 points across the whole province. So there was a lot 0:30:10.120 --> 0:30:13.120 of people, a lot of white people that bought l 0:30:13.200 --> 0:30:17.200 scream a lot because in Quebec, me and Miriam were 0:30:17.240 --> 0:30:22.560 seen as this couple, Quebec based couple that started the liquor. 0:30:22.960 --> 0:30:26.400 You know, that's the whole prerogative, right, So people see 0:30:26.440 --> 0:30:29.120 that we're black. So for white people, it's like, oh 0:30:29.160 --> 0:30:31.840 my god, this is so fun. This is the equivalency 0:30:31.920 --> 0:30:34.520 of what they want people that assimilate quote unquote to 0:30:34.560 --> 0:30:37.520 their culture in a sense, you know, so. 0:30:37.440 --> 0:30:39.200 They go gonna go ahead and support that. 0:30:39.200 --> 0:30:41.280 They're gonna be like, okay, this this is the kind 0:30:41.320 --> 0:30:44.440 of black people quote unquote that we like to support 0:30:44.520 --> 0:30:47.719 sort of you know and such. In the States, it's 0:30:47.920 --> 0:30:54.840 completely different, like like prerogative because over here, you guys 0:30:54.840 --> 0:30:57.120 are doing really well on the business aspect, you know, 0:30:57.600 --> 0:31:03.960 in quebec Us were another completely like we're actually the 0:31:04.040 --> 0:31:06.640 only black owned brand in the A s Q right 0:31:06.680 --> 0:31:11.560 now in since like you know, like that's totally minority 0:31:11.680 --> 0:31:14.960 owned and so forth. Like at least in the States 0:31:14.960 --> 0:31:16.560 you can see there's a couple, you. 0:31:16.520 --> 0:31:19.280 Know, but I mean, but there's also there's also a 0:31:19.320 --> 0:31:22.160 prerogative at the whole point. There's also a lot more 0:31:22.160 --> 0:31:23.800 people in the States too, So I don't even know 0:31:23.840 --> 0:31:25.440 if we don't I don't even know if we're doing 0:31:26.280 --> 0:31:28.000 I don't know if we're doing that much better because 0:31:28.040 --> 0:31:30.440 it's like outside of you know, shout out to whole 0:31:30.520 --> 0:31:33.760 one hundred percent black owned Champagne with ace of space. 0:31:33.840 --> 0:31:36.360 But he's a billionaire. You know that's different. But I 0:31:36.400 --> 0:31:38.120 don't know too many. You named a few people I 0:31:39.000 --> 0:31:39.520 wasn't aware of. 0:31:39.880 --> 0:31:46.160 Yeah, story that everyone needs to go and research because 0:31:46.160 --> 0:31:46.760 it's amazing. 0:31:46.840 --> 0:31:51.000 I mean, you know, what's your name of Fun Weaver? 0:31:51.080 --> 0:31:56.160 Sorry about Weaver, which is an amazing African American women. 0:31:56.560 --> 0:31:59.600 She's like, I don't know, I don't even have words 0:31:59.640 --> 0:32:05.600 to respect her. Actually revealed the history the story of 0:32:05.720 --> 0:32:09.480 Jack Daniels Jack Daniels, and she went on afterwards to 0:32:10.680 --> 0:32:14.640 open her own distillery and now we have a black owned, 0:32:14.760 --> 0:32:17.880 fully black owned whiskey. You know. So that's that's the 0:32:17.920 --> 0:32:19.360 type of things that we need to do so that 0:32:19.400 --> 0:32:22.120 we have more people on our table. 0:32:22.560 --> 0:32:24.960 So you guys, I know y'all met in business school, 0:32:25.040 --> 0:32:28.240 right and obviously you did their research into this. Were 0:32:28.280 --> 0:32:31.200 these the people that you were looking to as inspiration that, yo, I. 0:32:31.200 --> 0:32:32.320 Could we could actually do this? 0:32:34.000 --> 0:32:35.160 My inspiration was j Z. 0:32:36.320 --> 0:32:36.960 That's it. 0:32:38.720 --> 0:32:40.800 Was j Z. Like at a young age. 0:32:40.840 --> 0:32:44.080 I mean, I have two major inspirations on my side 0:32:44.120 --> 0:32:48.280 because I've I've been She's Miriam. She's not gonna say 0:32:48.320 --> 0:32:50.600 it because she does a lot for the business. But 0:32:50.880 --> 0:32:53.360 I'm basically the whirlwinding a life that just took it in. 0:32:53.840 --> 0:32:56.200 But but I've been I've been on the business side 0:32:56.240 --> 0:32:59.280 since I was six years old, so so like I 0:32:59.360 --> 0:33:02.200 was doing coming books and selling them to the people 0:33:02.200 --> 0:33:05.000 in my class and stuff like that. But to be 0:33:05.080 --> 0:33:08.920 honest with you, guys, like listening to Tupac made me 0:33:09.040 --> 0:33:11.280 stay in school and like, you know, just and then 0:33:11.320 --> 0:33:14.560 listening to jy Z was more like, Okay, this is 0:33:14.600 --> 0:33:16.840 what we need to do, right, you know that the 0:33:17.080 --> 0:33:21.800 inspired to to have an empire, but just have a business. 0:33:21.400 --> 0:33:24.680 Mind, you know, shout to hold the blue print show. 0:33:24.720 --> 0:33:25.920 But let me let me, let me let me ask 0:33:25.960 --> 0:33:28.080 you this as far as so with the liquor, right 0:33:28.480 --> 0:33:29.479 manufacturing it? 0:33:29.680 --> 0:33:30.920 How do you make this stuff? 0:33:30.960 --> 0:33:33.800 Because it's like shaty chef Calvin, but he was making 0:33:33.800 --> 0:33:35.520 it in his he still makes it manually. 0:33:35.720 --> 0:33:39.480 But you guys, you guys, I'm assuming have an operation. 0:33:39.680 --> 0:33:42.760 So how's that You got like a warehouse, you got workers, Like, 0:33:42.800 --> 0:33:44.840 what's what's the process of actually making the liquor? 0:33:45.600 --> 0:33:45.800 Yeah? 0:33:46.200 --> 0:33:51.240 So the process is is that once the cream leaves 0:33:51.280 --> 0:33:55.840 the facility, Okay, it goes to the bottler. Okay, and 0:33:55.880 --> 0:34:00.000 then at the bottling factory. At at the bottler, everything 0:34:00.080 --> 0:34:02.960 gets bottled the caps. So you need to have the bottle, 0:34:02.960 --> 0:34:04.600 you need to have the cabs, need to put them together. 0:34:04.640 --> 0:34:06.240 You have to put the liquid inside and then put 0:34:06.240 --> 0:34:06.680 it together. 0:34:06.760 --> 0:34:10.919 Right. We're fortunate because our bottle LS Scream is custom made. 0:34:10.960 --> 0:34:13.160 I mean it costs a little bit more to have 0:34:13.320 --> 0:34:16.680 a custom made bottle. But are labeling. It's already printed 0:34:16.880 --> 0:34:20.360 on the bottle, right, so we don't need to apply labels, 0:34:20.400 --> 0:34:23.000 so that would be another and another. 0:34:22.680 --> 0:34:23.200 Step to do. 0:34:23.320 --> 0:34:27.320 But regardless of this, once everything is bottle and ready 0:34:27.360 --> 0:34:29.400 to ship, we actually ship. 0:34:29.200 --> 0:34:30.040 To our warehouse. 0:34:30.440 --> 0:34:34.279 We have one warehouse and in Miami, another one in 0:34:34.320 --> 0:34:38.080 New Jersey, and the other one in California. Now when 0:34:38.080 --> 0:34:41.080 I say that we have a warehouse, it's not exactly 0:34:41.120 --> 0:34:44.040 that you need to have an approved warehouse where you 0:34:44.080 --> 0:34:45.640 can share with other liquor brands. 0:34:46.000 --> 0:34:46.239 Right. 0:34:46.920 --> 0:34:51.000 So one closest to you guys in New York is 0:34:51.040 --> 0:34:55.440 called Western Carriers. People that are interested into liquor can 0:34:55.520 --> 0:34:56.160 look into it. 0:34:56.320 --> 0:34:59.200 Western Carriers, I think, is the side. 0:34:59.239 --> 0:35:04.000 Of fifteen foot ball fields, Okay, and it's completely huge, 0:35:04.160 --> 0:35:08.000 and inside this warehouse you have a different. You have 0:35:08.040 --> 0:35:13.000 a section that is also unbunded territory, which means that 0:35:13.040 --> 0:35:17.879 you actually have border patrol agents within that factory that 0:35:18.040 --> 0:35:22.759 protects products that are not tax paid yet. Right, So 0:35:22.920 --> 0:35:26.920 it's a whole different image of what people think of 0:35:26.960 --> 0:35:29.520 the simple warehouse with the door that just closes. No, 0:35:29.640 --> 0:35:34.640 it's highly secured, highly A lot of companies use it. 0:35:34.680 --> 0:35:36.640 So you're going there, you have like maybe a million 0:35:36.640 --> 0:35:40.920 brands in there. And when we're there, so I remember 0:35:41.000 --> 0:35:43.399 the first time I went there, they took us in 0:35:43.440 --> 0:35:45.759 and we took a jeep and we drove for like 0:35:45.800 --> 0:35:47.280 fifteen minutes to get to our stuff. 0:35:47.800 --> 0:35:50.120 So it's like it's like a storage facility. 0:35:50.239 --> 0:35:53.320 Yeah, exactly, it's a storage facility for alcohol. 0:35:53.600 --> 0:35:56.160 So your bottles are getting put in case how many 0:35:56.160 --> 0:35:59.600 bottles in a case field? Twelve twelves in a case 0:35:59.760 --> 0:36:00.320 at today? 0:36:00.400 --> 0:36:00.919 Leave that. 0:36:01.560 --> 0:36:05.239 Now they're getting distributed to different retailers. And do you 0:36:05.320 --> 0:36:07.120 own the truck in? What is that process? Like you 0:36:07.200 --> 0:36:07.759 financing it? 0:36:08.040 --> 0:36:08.600 What are we doing? 0:36:09.239 --> 0:36:12.480 Yeah? So for the deliveries, it's pretty simple. You have 0:36:12.600 --> 0:36:16.160 to have a So for example, for New York, we 0:36:16.239 --> 0:36:19.040 have a solicitor. 0:36:19.200 --> 0:36:21.480 Right, you need to apply for to have a solicitor 0:36:21.920 --> 0:36:26.000 which needs to have a valid driving's license from New York, 0:36:26.280 --> 0:36:28.640 so you're able to take your truck and you're able 0:36:28.680 --> 0:36:33.160 to go pick up merchandise and deliver it to retailers. 0:36:33.239 --> 0:36:33.439 Right. 0:36:34.080 --> 0:36:35.680 We partnered with a Alsot. 0:36:37.000 --> 0:36:39.239 This episode is brought to you by P and C Bank. 0:36:39.640 --> 0:36:42.400 A lot of people think podcasts about work are boring, 0:36:42.600 --> 0:36:46.480 and sure they definitely can be, but understanding a professionals 0:36:46.520 --> 0:36:49.800 routine shows us how they achieve their success little by little, 0:36:50.160 --> 0:36:53.799 day after day. It's like banking with P and C Bank. 0:36:54.280 --> 0:36:57.080 It might seem boring to safe plan and make calculated 0:36:57.120 --> 0:37:00.239 decisions with your bank, but keeping your money boring is 0:37:00.239 --> 0:37:03.560 what helps you live or more happily fulfilled life. P 0:37:03.680 --> 0:37:08.520 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:37:08.560 --> 0:37:11.160 Boring since eighteen sixty five is a service mark of 0:37:11.239 --> 0:37:14.480 the PNC Financial Service Group, Inc. P and C Bank 0:37:14.880 --> 0:37:17.560 National Association Member FDIC. 0:37:20.200 --> 0:37:20.880 Ernerds. What's Up? 0:37:20.960 --> 0:37:23.440 You ever walk into a small business and everything just 0:37:23.600 --> 0:37:26.760 works like the checkout is fast, the receipts are digital, 0:37:27.280 --> 0:37:30.280 tipping is a breeze, and you're out the door before 0:37:30.280 --> 0:37:34.440 the line even builds. Odds are they're using Square. 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To see how Square can transform your business, 0:38:10.360 --> 0:38:15.000 visit Square dot com backslash go backslash eyl to learn 0:38:15.040 --> 0:38:20.239 more that Square dot com backslash, go backslash eyl. Don't wait, 0:38:20.520 --> 0:38:23.360 don't hesitate. Let's Square handle the back end so you 0:38:23.360 --> 0:38:25.000 can keep pushing your vision forward. 0:38:27.640 --> 0:38:30.400 Coach, the energy out there felt different. What changed for 0:38:30.440 --> 0:38:31.040 the team today? 0:38:31.160 --> 0:38:33.320 It was the new game day scratches from the California 0:38:33.360 --> 0:38:34.360 Lottery players. 0:38:34.400 --> 0:38:37.080 Everything. Those games sent the team's energy through the roof. 0:38:37.160 --> 0:38:39.120 Are you saying it was the off field play that 0:38:39.200 --> 0:38:40.600 made the difference on the field. 0:38:40.400 --> 0:38:43.160 Hey, little play makes your day, and today it made 0:38:43.160 --> 0:38:46.080 the game. That's all for now, Coach one more question. 0:38:46.239 --> 0:38:49.080 Play the new Los Angeles Chargers, San Francisco forty nine 0:38:49.160 --> 0:38:52.200 ers and Los Angeles Rams Scratchers from the California Lottery. 0:38:52.320 --> 0:38:55.440 A little play can make your day. Peace, pay responsibily. 0:38:55.520 --> 0:38:57.319 Must be eighteen years or older to purchase plate or claim. 0:38:57.480 --> 0:39:01.880 A b office company help us get all of that 0:39:01.920 --> 0:39:05.520 paperwork done legally, right, so it's sort of like a lawyer. 0:39:06.080 --> 0:39:08.880 It's like a lawyer company like that helps us be 0:39:09.040 --> 0:39:11.719 able to get the legal paperwork and we do that 0:39:11.760 --> 0:39:14.319 also for the same thing for Florida. That makes us 0:39:14.320 --> 0:39:17.800 able to take the product from the warehouse and deliver 0:39:17.880 --> 0:39:19.760 it to the retailers that are interested. 0:39:19.400 --> 0:39:20.000 In the product. 0:39:20.440 --> 0:39:23.640 So how many how many states are you in America? 0:39:23.880 --> 0:39:26.200 So brick and mortar when Florida. 0:39:27.080 --> 0:39:30.560 So if you're Florida today, you can look on the 0:39:30.560 --> 0:39:33.280 website and you'll be able to find at least fifty 0:39:33.440 --> 0:39:36.960 stores where that we sell the product at. 0:39:37.239 --> 0:39:39.479 Because we just got into Total Wines, which is. 0:39:39.440 --> 0:39:44.239 Like a big brand over there, right, So that's one thing. 0:39:44.360 --> 0:39:47.720 But online we're available in thirty three states, so people 0:39:47.719 --> 0:39:51.040 in thirty three states can order, so California. 0:39:50.520 --> 0:39:53.439 Illinois, and New Jersey, Massachusetts and so forth. 0:39:53.640 --> 0:39:56.799 So most most of the distribution is coming via online. 0:39:57.480 --> 0:40:00.279 Yeah, exactly, yep. So that's one Actually, that's one of 0:40:00.320 --> 0:40:02.680 the you know, the points that we want to reach 0:40:02.680 --> 0:40:05.160 in twenty twenty is to have distribution, to be able 0:40:05.200 --> 0:40:08.600 to exactly be able to just have one distributor that 0:40:08.640 --> 0:40:12.560 will himself go into the stores and put our product in, 0:40:12.680 --> 0:40:16.960 because by ourselves, it's really it's not the easiest thing, 0:40:17.160 --> 0:40:19.200 especially in New York. 0:40:19.680 --> 0:40:23.640 So you said that you have a brick and mortar, right, 0:40:24.000 --> 0:40:27.640 what's the difference between the on premise and off premise locations. 0:40:28.719 --> 0:40:32.600 So on premise is the restaurants and bars. Off premise 0:40:32.680 --> 0:40:35.640 is going to be the retailers. So that's why, like 0:40:35.680 --> 0:40:38.360 the articles that have been coming out because of the pandemic, 0:40:39.239 --> 0:40:42.840 is gonna be more in the sense that off premise, 0:40:42.880 --> 0:40:46.040 I've seen a spike in cells because all the restaurants 0:40:46.080 --> 0:40:49.120 were closed, right, So so that's what you're gonna see. 0:40:49.480 --> 0:40:52.920 But also I wanted to point out that sort of 0:40:52.920 --> 0:40:55.239 what we're talking about that a not a lot of 0:40:55.239 --> 0:40:59.719 people that look like us in this industry. Distribution is 0:40:59.760 --> 0:41:03.600 aub Right, So right now, what's happening is that? 0:41:03.880 --> 0:41:07.440 Give you an example. The best example I use is Massachusetts. 0:41:07.719 --> 0:41:11.480 Okay, there's a big community of African American in Boston 0:41:11.719 --> 0:41:15.640 and specifically Asians in Boston that want to have the 0:41:15.680 --> 0:41:17.360 product and would like to go into the store and 0:41:17.360 --> 0:41:18.040 get the product. 0:41:18.600 --> 0:41:20.520 Well, it doesn't matter what's the demand. 0:41:20.880 --> 0:41:25.480 There's three distributors in Massachusetts that have the right to distribute, 0:41:25.680 --> 0:41:28.880 and if they don't like ls scream, we cannot sell in. 0:41:28.880 --> 0:41:30.080 A brick and mortar over there. 0:41:31.320 --> 0:41:35.400 Right, And every states have their own laws specific to 0:41:35.480 --> 0:41:36.319 those distributors. 0:41:36.680 --> 0:41:36.839 Right. 0:41:37.239 --> 0:41:41.040 Other states they have one hundred distributors. Other other states 0:41:41.040 --> 0:41:43.080 they have one that are the control states. 0:41:43.360 --> 0:41:43.600 Right. 0:41:43.960 --> 0:41:47.520 So so if people are wondering, oh, that's that's hard, 0:41:47.560 --> 0:41:50.560 why can I not find a product in Texas? Well, 0:41:51.040 --> 0:41:53.480 you know it's it's it's the same thing. It's you 0:41:53.520 --> 0:41:55.799 need to go over there. You need to sell your 0:41:55.800 --> 0:41:58.560 product to the distributor, and they have the fate of 0:41:58.600 --> 0:42:01.400 the of your product in yours, you know. So and 0:42:01.520 --> 0:42:04.120 some of them they don't even care about yourselves, you know, 0:42:04.280 --> 0:42:06.520 like it's just a question of if they already have 0:42:06.640 --> 0:42:08.840 Bailey's why why bother. 0:42:09.560 --> 0:42:13.239 And I mean just to continue on that. It's the 0:42:13.280 --> 0:42:17.200 fact also that if we go into the States, let's 0:42:17.200 --> 0:42:21.120 say we wanted to be in the publics, in public stores, okay, 0:42:21.239 --> 0:42:24.960 at the grocery grocery store, Well, if we don't do 0:42:25.080 --> 0:42:28.920 business with want a specific type of distributor, then they 0:42:28.920 --> 0:42:31.480 won't even look at us. So it's really like there's 0:42:31.520 --> 0:42:34.719 so many barriers that have to you know, we have 0:42:34.880 --> 0:42:38.040 we have to bring them. We're not saying that we're 0:42:38.080 --> 0:42:40.040 not able to do that. I think it's just a 0:42:40.040 --> 0:42:42.359 lot of work. And again, we just need to have 0:42:42.440 --> 0:42:45.960 more people that look like us, that understand the culture, 0:42:46.000 --> 0:42:48.840 that understand that we're not necessarily trying to take the 0:42:48.920 --> 0:42:51.480 place of Bailey's because I don't think that Baileyes cater 0:42:51.719 --> 0:42:55.600 to caters necessarily to the demography that we cater cater to. 0:42:55.680 --> 0:42:57.759 It's not the same taste. It doesn't taste at all. 0:42:57.800 --> 0:42:59.080 It's not the same taste at all. 0:42:59.040 --> 0:43:02.560 And it's more like a moth cultural demographics that we're targeting. Right, 0:43:03.000 --> 0:43:06.080 So we need people. Again, I keep on saying it 0:43:06.080 --> 0:43:08.239 because I really want to pass this message, but we 0:43:08.280 --> 0:43:11.440 need more people at the top levels of this distribution 0:43:11.560 --> 0:43:14.439 of these type of distribution companies so that we could 0:43:14.440 --> 0:43:19.080 have we could be distributed and being seeing stores that 0:43:19.719 --> 0:43:21.880 as Billies or other type of source. 0:43:22.520 --> 0:43:24.680 So out of the thirty three states that you're in, right, 0:43:24.680 --> 0:43:26.719 we won't include the other the seventeen that you're not. 0:43:27.040 --> 0:43:28.759 Which ones have had the toughest. 0:43:28.880 --> 0:43:31.040 I know you mentioned Virginia and Pennsylvania, which ones have 0:43:31.160 --> 0:43:33.400 had some of the You've had some real issues getting 0:43:33.440 --> 0:43:35.080 like it would be tough for somebody who's trying to 0:43:35.920 --> 0:43:36.480 distribute it. 0:43:37.360 --> 0:43:40.040 I mean if you're meaning brick and mortars again, like 0:43:40.280 --> 0:43:44.759 Massachusetts is one of them, and after that Georgia is 0:43:44.760 --> 0:43:47.120 one of them because Georgia you don't have the right 0:43:47.160 --> 0:43:50.160 to do tastings, right, So what's going to happen is 0:43:50.160 --> 0:43:52.080 that you're going to do a pitch to a distributor, 0:43:53.000 --> 0:43:55.480 but he's gonna say, okay, but you need to invest 0:43:55.520 --> 0:43:59.960 this amount of dollars into. 0:43:58.440 --> 0:44:01.920 The into the marketing or else we're not going to 0:44:02.000 --> 0:44:02.319 take you in. 0:44:02.920 --> 0:44:06.279 And then they're gonna throw out an agregeous number you 0:44:06.320 --> 0:44:08.279 know out you that you know they know that for 0:44:08.360 --> 0:44:11.200 a startup you can't it doesn't make any sense, you know. 0:44:11.640 --> 0:44:14.720 So so they're basically even when they buy the product, 0:44:14.760 --> 0:44:17.560 they low vall you into like you know, and in 0:44:17.880 --> 0:44:21.920 a way, we have no support and and and that's simple, 0:44:22.120 --> 0:44:23.640 as simple as that, as simple as that. 0:44:23.719 --> 0:44:27.320 So everything that you see is that some people are. 0:44:27.239 --> 0:44:30.279 Able to do it, but we want to create our 0:44:30.320 --> 0:44:34.839 own distribution, our own distribution so that we we don't 0:44:34.880 --> 0:44:38.120 need to rely on those people to like us to 0:44:38.160 --> 0:44:39.560 be able to take in our product. 0:44:39.840 --> 0:44:41.080 That that's that's the endgame. 0:44:41.560 --> 0:44:43.560 So so let me ask you this, because marketing is 0:44:43.560 --> 0:44:47.920 the is the key to any business success. So how 0:44:48.080 --> 0:44:50.920 how do you guys market Because especially with liquor, we 0:44:50.920 --> 0:44:54.840 we've seen marketing, you know, through social media, but mainly 0:44:54.880 --> 0:44:57.680 what's really helped these brands is being artists, rappers and 0:44:57.800 --> 0:45:01.200 user in America and musicians really pushed the needle. If 0:45:01.239 --> 0:45:03.480 you look at a brand like Sarak, if you look 0:45:03.520 --> 0:45:06.120 at Hypnotic and a lot of episodes that we've done. 0:45:06.680 --> 0:45:10.040 Once again shout out to Nick Storm but Hennessy. Once 0:45:10.200 --> 0:45:13.640 artists started to champion these brands, even going back to 0:45:13.719 --> 0:45:18.040 Crystal Champagne. Yeah, if anybody's not familiar with the Crystal 0:45:18.200 --> 0:45:23.520 Champagne situation, Christal was a champagne brand for years before 0:45:23.719 --> 0:45:26.360 before any rapper started to champion it, and it was like, 0:45:26.400 --> 0:45:28.640 you know, there was a decent size company. But then 0:45:29.160 --> 0:45:33.240 when Rest in Peace Notorious Big, when he started rapping 0:45:33.239 --> 0:45:37.440 about crystal and the gold bottles, and then Jay just 0:45:37.520 --> 0:45:39.120 kind of took it to the next level, and then 0:45:39.200 --> 0:45:42.640 every rapper in the late nineties early two thousands they 0:45:42.680 --> 0:45:45.840 had a crystal bottle in there. That business skyrocketed like 0:45:45.880 --> 0:45:49.560 a thousand percent in a few years, and it was 0:45:49.560 --> 0:45:52.279 directly related to hip hop. And then they asked the 0:45:52.320 --> 0:45:55.279 CEO or the company, you know how he felt about 0:45:55.360 --> 0:45:57.640 rappers endorsing the products, and he's like, I never asked 0:45:57.640 --> 0:46:00.640 these people to endorse anything. He's think that they should. 0:46:00.640 --> 0:46:03.120 They should drink what don Perry on something like that. 0:46:03.560 --> 0:46:05.680 He said they should, they should drink another champagne. Like, 0:46:05.680 --> 0:46:07.480 we don't really want that that kind of image for 0:46:07.520 --> 0:46:10.680 our brand. So I say all that to say, you know, 0:46:11.600 --> 0:46:15.080 it's unfortunate, but you know, we have a very large 0:46:16.120 --> 0:46:19.440 cultural influence and a lot of times is used for 0:46:19.480 --> 0:46:21.719 the for the wrong company, for the wrong people. So 0:46:21.800 --> 0:46:24.880 what kind of marketing have have you guys done, and 0:46:24.960 --> 0:46:28.080 have you used influencers, whether it's musicians or I saw 0:46:28.120 --> 0:46:34.239 you got to have yourweight a boxer that. Yeah, there's 0:46:34.239 --> 0:46:37.560 a lot of boxes in Montreal. What's the what's the 0:46:37.640 --> 0:46:40.640 what's the Yeah? Yeah, so yeah, what kind of what's 0:46:40.640 --> 0:46:41.959 your marketing what's your marketing plan? 0:46:42.800 --> 0:46:44.080 Yeah, exactly what you said. 0:46:44.120 --> 0:46:48.480 Influencers, Uh, linking up with artists, that's pretty that's pretty 0:46:48.520 --> 0:46:51.759 much a goal. But again, I think we don't want 0:46:51.760 --> 0:46:56.160 to go too fast because we could ink a huge 0:46:56.239 --> 0:46:59.400 artist right now, it's nothing to do us any. 0:46:59.239 --> 0:47:03.040 Good because we're not everywhere yet. 0:47:03.239 --> 0:47:05.719 We want to be so that people can actually turn 0:47:05.760 --> 0:47:07.400 around and go get the product. 0:47:07.480 --> 0:47:08.320 Right now, we're still. 0:47:08.120 --> 0:47:12.280 In the phase where we're using social media platforms, social 0:47:12.360 --> 0:47:15.240 media ads to let the people know about the product, 0:47:15.239 --> 0:47:18.040 and it's been working just because of COVID. We've flipped 0:47:18.080 --> 0:47:22.160 around focused on Internet seals and it works, you know. 0:47:22.239 --> 0:47:24.440 So people are buying the product and that's a rare 0:47:24.480 --> 0:47:27.640 feat because when you think about it, buying alcohol online, 0:47:27.880 --> 0:47:31.120 not everybody you know around you do that, right, So 0:47:31.160 --> 0:47:34.279 we've been able to sell a lot of bottles since 0:47:34.320 --> 0:47:38.520 the beginning of this pandemic and people responding greatly to it, 0:47:38.560 --> 0:47:41.920 you know, buying two, three, four, even some people buying. 0:47:41.640 --> 0:47:45.360 Cases, you know. So that's that's something that's really for 0:47:45.560 --> 0:47:47.120 us focused on and. 0:47:47.040 --> 0:47:49.040 We're gonna partner up with the right people when the 0:47:49.080 --> 0:47:52.440 time is right, because we want the leverage that distributor 0:47:53.600 --> 0:47:56.680 and jest of that of that artist so that everything 0:47:56.719 --> 0:48:00.279 works together and we can have a proper quote unquote launch. 0:48:00.080 --> 0:48:00.319 You know. 0:48:00.480 --> 0:48:02.279 And I think that's one of the main reasons why 0:48:02.320 --> 0:48:05.400 we we know that there's something there with Elie Cream. 0:48:05.520 --> 0:48:08.320 We've done most of the marketing is was like from 0:48:08.320 --> 0:48:13.360 mouth to ear. Most of our first orders from the 0:48:13.480 --> 0:48:17.040 SEQ and also like in in New York and the States, Uh, 0:48:17.080 --> 0:48:20.160 they were sold out right, and that was with no 0:48:20.160 --> 0:48:24.000 no big marketing campaigns. There was really like Okay, there's 0:48:24.080 --> 0:48:27.120 this young black couple their Haitian. I heard, like the 0:48:27.120 --> 0:48:31.120 bottle is really nice. They're they're they're they're commercializing hemas 0:48:31.200 --> 0:48:31.640 what is it? 0:48:31.719 --> 0:48:31.799 Like? 0:48:31.880 --> 0:48:34.759 It was strictly from worth the mouth. So we know 0:48:34.840 --> 0:48:36.960 that there's something there. That's what we keep on pushing. 0:48:37.200 --> 0:48:39.719 And like Stephen said, I think that when the right 0:48:39.800 --> 0:48:43.319 partner will come in, that's when we're just gonna go 0:48:43.360 --> 0:48:45.799 ahead and uh and reach for the stars. 0:48:46.880 --> 0:48:47.200 Dope. 0:48:47.320 --> 0:48:50.400 So another question that I had that it sounds like 0:48:50.440 --> 0:48:54.120 this costs a lot, like to manufacture it tend to 0:48:54.120 --> 0:48:57.680 to have warehouses and distributing all of that. So what's 0:48:57.719 --> 0:49:00.440 the profit margin? Because I'm assuming a bottle? How much 0:49:00.480 --> 0:49:01.319 is your bottle? How much? 0:49:02.239 --> 0:49:04.480 So it's it's right now, it's a I mean, it 0:49:04.520 --> 0:49:07.520 depends on the state, right, So if you go online 0:49:07.520 --> 0:49:11.799 you'll be able to find it between seventeen dollars to 0:49:11.920 --> 0:49:13.000 around twenty three dollars. 0:49:13.040 --> 0:49:15.839 It depends on the state, right. Same thing as that 0:49:16.239 --> 0:49:17.320 if you go into retail. 0:49:18.200 --> 0:49:20.719 Yeah, so it is it prop like is that is 0:49:20.719 --> 0:49:23.120 it like thin thin profit margins in a lick of business? 0:49:23.160 --> 0:49:26.800 It sounds actually good profits. So it's actually a big margin. 0:49:26.880 --> 0:49:31.120 So we're talking about around in between forty to sixty 0:49:31.160 --> 0:49:31.680 five percent. 0:49:32.160 --> 0:49:33.680 Okay, that's very good. 0:49:33.760 --> 0:49:36.000 I just sound like a lot because but that's a 0:49:36.040 --> 0:49:41.239 good profit margin forty sixty percent Yeah all right, Yeah, 0:49:41.239 --> 0:49:45.040 I was gonna say that the initial investment is a lot, right, 0:49:45.440 --> 0:49:48.160 but after that, if you keep at it, you can 0:49:48.239 --> 0:49:50.640 recoup pretty fast what you invested. 0:49:51.640 --> 0:49:55.360 Are you finding it that your target audience like the 0:49:55.400 --> 0:49:58.719 West Indies, You're finding that the cities that have large 0:49:58.760 --> 0:50:01.279 populations of people from the West, that's where your number 0:50:01.280 --> 0:50:03.200 one audiences are. 0:50:03.640 --> 0:50:06.000 Yeah, one hundred percent, one hundred percent. 0:50:06.320 --> 0:50:08.239 I think I think what we're doing with LS is 0:50:08.280 --> 0:50:11.560 that we're using the culture to we're piggybacking up the 0:50:11.600 --> 0:50:15.960 culture to present LS as a cool cream as an alternative. 0:50:16.200 --> 0:50:20.440 So basically, the the proposition is if first first proposition 0:50:20.560 --> 0:50:24.320 is if you used to drain cream liquor or cream liquor, 0:50:24.880 --> 0:50:29.279 switch switch to LS cream, right, So that's our first proposition. 0:50:29.440 --> 0:50:32.600 So and then afterwards we're able to say, Okay, we've 0:50:32.640 --> 0:50:36.360 won these metals. The product is gluten free culture of 0:50:36.760 --> 0:50:41.279 natural ingredients. Now we can go tackle other types of demographics, 0:50:41.280 --> 0:50:46.320 still using the culture as something like we're just using 0:50:46.480 --> 0:50:49.960 this to be different aspect, an alternative on the shelf. 0:50:49.960 --> 0:50:52.000 You know. That's how we got into total lines. 0:50:51.840 --> 0:50:52.399 And it's good. 0:50:52.760 --> 0:50:55.360 Yeah. What's the reaction like when y'all when y'all. 0:50:55.200 --> 0:50:57.600 Visit Haiti or have you heard the feedback in Haiti 0:50:57.800 --> 0:50:59.800 when you hear it like your story? 0:51:01.120 --> 0:51:05.240 Well, I mean I can say because I was able 0:51:05.280 --> 0:51:07.279 to go, Okay, I'm not gonna. 0:51:07.000 --> 0:51:09.960 I'm gonna let me. I'm not gonna. 0:51:10.080 --> 0:51:11.840 I was able to go to eighty because you know, 0:51:12.000 --> 0:51:14.160 AB eighty has been unstable for. 0:51:14.120 --> 0:51:15.680 A couple of years, you know. 0:51:16.080 --> 0:51:18.200 But I went to for the first time in twenty 0:51:18.280 --> 0:51:21.600 thirteen after we won the gold medal. So there was 0:51:21.640 --> 0:51:25.239 actually news outlets over there, newspapers and TV networks that 0:51:25.320 --> 0:51:29.160 wanted to interview me to talk about, you know, our 0:51:29.200 --> 0:51:30.200 success with the brand. 0:51:30.280 --> 0:51:30.480 Right. 0:51:30.800 --> 0:51:32.719 So they because it was the first time that they 0:51:32.760 --> 0:51:37.680 heard that somebody was making a professional, professional version of 0:51:37.760 --> 0:51:42.080 kimas right, So it was really dope. So the reception 0:51:42.160 --> 0:51:45.719 over there was amazing. Like I it was my first 0:51:45.719 --> 0:51:50.040 time going back to going to Haiti, and I went 0:51:50.080 --> 0:51:52.720 back two times after and it was like, listen, people 0:51:52.719 --> 0:51:54.719 have no idea what they're missing if they've never been. 0:51:54.880 --> 0:51:57.200 We got this temp of approval, but at the same time, 0:51:57.280 --> 0:52:00.680 you know, the older generation, they're like, this is not 0:52:01.520 --> 0:52:03.799 as I know it, Like it doesn't taste, you know, 0:52:04.280 --> 0:52:06.400 like your grandmother used to do it because of what 0:52:06.480 --> 0:52:09.640 we said for the process that we need to stabilize, 0:52:09.640 --> 0:52:13.200 stabilize the the recipe and all of that. So but 0:52:13.280 --> 0:52:16.040 still I think we got the the stamp of approvals 0:52:16.040 --> 0:52:17.520 from from the community. 0:52:17.960 --> 0:52:20.480 How is how is how is the situation in Haiti 0:52:20.560 --> 0:52:23.680 right now? I mean, yeah, we see so many things 0:52:23.680 --> 0:52:27.400 on the news and uh it looks pretty discouraging, to 0:52:27.440 --> 0:52:32.120 be honest. So like, what's the what's the Because there's 0:52:32.120 --> 0:52:34.759 a lot of Haitians that live in New York, there's 0:52:34.760 --> 0:52:36.400 a lot of Haitians that live in Miami. Shots to 0:52:36.440 --> 0:52:38.719 my guy, Mike, Gee, he's somebody. Actually i'mna introduce you 0:52:38.760 --> 0:52:40.800 to I'll talk I'll talk to you about off camera. 0:52:40.880 --> 0:52:44.399 But yes, that is so, Yeah, how is it? How 0:52:44.520 --> 0:52:44.799 is it? 0:52:45.040 --> 0:52:45.160 What? 0:52:45.280 --> 0:52:48.919 What's the? Yeah? I just want to know what's going 0:52:48.920 --> 0:52:49.480 on out there. 0:52:50.120 --> 0:52:54.560 I think Haiti is uh you know, they're they're struggling 0:52:54.560 --> 0:52:59.640 over there, and it's I don't think it's easy. One 0:52:59.680 --> 0:53:01.960 thing to the other keeps on coming. We have the earthquake, 0:53:02.360 --> 0:53:07.440 we have the this what the hurricanes, the hurricanes that 0:53:07.480 --> 0:53:11.960 come in and out, and then COVID right, so it's 0:53:12.000 --> 0:53:15.200 not going too well. I think every time that they're 0:53:15.600 --> 0:53:18.040 trying to get back on their feet, something else comes in. 0:53:18.560 --> 0:53:21.759 But that's why we want also to partner up with 0:53:21.880 --> 0:53:26.799 organizations such as we're we're starting conversation with Hope Hope 0:53:26.800 --> 0:53:29.680 for Haiti, which is a big organization that does a 0:53:29.719 --> 0:53:32.920 lot of things. Uh in Haiti, so that we could 0:53:33.040 --> 0:53:36.080 also you know, try to help and contribute to to 0:53:36.560 --> 0:53:38.400 what's going on over there. So whether it is for 0:53:39.080 --> 0:53:43.320 mask or just give us support. So we're trying to 0:53:43.360 --> 0:53:46.360 figure out something with them to see how we can help. 0:53:47.239 --> 0:53:49.520 Yeah, once again, salute to Haiti. So all right, in 0:53:49.560 --> 0:53:51.000 the last segment, we're going to bring it home. We're 0:53:51.000 --> 0:53:53.000 gonna talk about the scaling model moving forward, and I 0:53:53.000 --> 0:53:54.359 think we're gonna do a tasting as well. 0:53:54.400 --> 0:53:56.960 So yeah, yeah, yeah, yeah, let's let's do it. Let's 0:53:56.960 --> 0:53:57.239 do it. 0:53:57.520 --> 0:53:59.759 All right, So we're going to start this segment off 0:53:59.760 --> 0:54:04.040 with the first time ever earned Alesia situation. We're gonna 0:54:04.080 --> 0:54:06.520 do a taste testing. And now this is one hundred 0:54:06.520 --> 0:54:10.080 percent organic. We have not tasted the product yet. They 0:54:10.120 --> 0:54:11.960 sent us a few bottles, but we didn't get a chance. 0:54:12.080 --> 0:54:14.920 Yeah that's a fact. The bottle is frozen. You can 0:54:14.920 --> 0:54:18.000 see the bottles froze. Yeah, we have not We have 0:54:18.120 --> 0:54:19.840 not got a chance to sample the product yet. So 0:54:19.840 --> 0:54:24.080 we're doing this direct. We're doing straight online and yeah, 0:54:24.239 --> 0:54:26.640 you know we're gonna do it. This is like I said, 0:54:26.640 --> 0:54:29.680 we don't we did it first. Yeah, shout out to 0:54:29.719 --> 0:54:32.840 Al Harrington. We did his uh, his company. I don't smoke, 0:54:33.440 --> 0:54:36.400 so I didn't sample any I didn't sample any of 0:54:36.400 --> 0:54:37.000 his edibles. 0:54:37.040 --> 0:54:40.439 I don't smoke. I barely drink. 0:54:40.480 --> 0:54:44.319 I hope my parents aren't watching this, so you know, 0:54:44.480 --> 0:54:48.280 on occasion, on special occasions, i'll chair so chairs. 0:54:49.960 --> 0:54:51.760 Look thank you again. 0:54:55.080 --> 0:54:58.399 No, that's the leap, that's elite, that's leap. I like this, 0:54:58.560 --> 0:55:01.120 Drake Champs. 0:54:59.800 --> 0:55:00.239 The turn. 0:55:00.280 --> 0:55:01.279 It just turned into drinks. 0:55:01.320 --> 0:55:04.759 Here, let's do it. 0:55:04.840 --> 0:55:05.920 No, that's that's the lee. 0:55:05.960 --> 0:55:06.520 That's no. 0:55:06.680 --> 0:55:08.279 I like that. That's a nice like a it's like 0:55:08.320 --> 0:55:12.600 a coffee blend. Like yo, it's dope. My wife said, 0:55:12.600 --> 0:55:14.120 we're gonna put that on our French shows tomorrow. 0:55:14.120 --> 0:55:16.799 Now this this, this above, she said, don't finish She said, 0:55:16.840 --> 0:55:17.760 don't finish it all. 0:55:18.000 --> 0:55:21.680 I said, all right, oh yeah, fresh a vibe. I'm 0:55:21.680 --> 0:55:23.399 not gonna sit here and hold you this. This is vibe. 0:55:23.520 --> 0:55:24.000 I liked it. 0:55:24.040 --> 0:55:24.520 I like it. 0:55:24.560 --> 0:55:30.920 So talking about Canada, all right, So are you guys 0:55:31.120 --> 0:55:34.680 more focused on growing the business in America or are 0:55:34.719 --> 0:55:37.360 you more focused on growing the business in Canada or 0:55:38.200 --> 0:55:39.399 is it a combination of both. 0:55:40.400 --> 0:55:41.600 It's a combination of both. 0:55:41.640 --> 0:55:45.880 But Canada is thirty five million people united States is 0:55:45.880 --> 0:55:49.160 three hundred and fifty million people. So of course, like 0:55:49.239 --> 0:55:53.680 any logical businessman would say, like the US, I mean, 0:55:54.040 --> 0:55:57.640 we we the goal was always to make it in 0:55:57.680 --> 0:56:00.080 the US and that's what we're on. The strike to 0:56:00.120 --> 0:56:05.759 do Canada was just I mean Quebec specifically was just 0:56:06.480 --> 0:56:08.719 you know, like a some kind of a detour if 0:56:08.760 --> 0:56:12.680 you may, because again, laquer boards are really hard to 0:56:12.719 --> 0:56:16.000 get into and we got really lucky because the buzz 0:56:16.000 --> 0:56:18.319 we were making in the States. So now this is 0:56:18.320 --> 0:56:22.160 a story, right, So a couple from Canada, from Montreal 0:56:22.920 --> 0:56:25.680 that starts a liquor needs to start in the States 0:56:26.080 --> 0:56:29.720 because it's so hard to get in their own home, 0:56:29.840 --> 0:56:32.440 you know, to get in because over there you talk 0:56:32.440 --> 0:56:36.080 about a boys club. It's basically media pressure that put 0:56:36.120 --> 0:56:39.200 the product on the shelf over here, right, so so 0:56:39.200 --> 0:56:43.920 so yeah, So basically our goal was always the US, always, always, always, 0:56:44.239 --> 0:56:44.960 so yeah. 0:56:44.760 --> 0:56:49.120 But we're still grateful the opportunity to turn our products 0:56:49.480 --> 0:56:51.600 at home and on the shelves. 0:56:51.239 --> 0:56:54.560 Of basic All we think about I know, the United 0:56:54.600 --> 0:56:57.080 States at international for you guys, but what about you know, 0:56:57.120 --> 0:56:59.360 across the pond. You know there's a large west in 0:56:59.400 --> 0:57:03.279 the in popular in the UK, specifically London, Africa that 0:57:03.880 --> 0:57:07.879 a continent. You know, I think seeing something like this 0:57:07.960 --> 0:57:11.279 would be aspirational and could be beneficial. Is that something 0:57:11.280 --> 0:57:12.600 you guys are looking forward to as well? 0:57:13.280 --> 0:57:14.160 One hundred percent? 0:57:14.560 --> 0:57:18.160 France, UK A lot of conversations, but we don't want 0:57:18.200 --> 0:57:22.480 to stretch ourselves to thin. So we have a couple 0:57:22.520 --> 0:57:25.800 of key milestones that we wanted that we want to 0:57:25.840 --> 0:57:29.680 achieve in the States before we even consider shipping abroad. 0:57:30.320 --> 0:57:33.360 So in just in terms of logistics. 0:57:33.480 --> 0:57:36.200 We don't think that we're ready to do that unless 0:57:36.240 --> 0:57:39.760 something major would would fall on our lot. But in 0:57:39.840 --> 0:57:43.880 terms of scaling the business properly, uh, we think we 0:57:44.000 --> 0:57:46.120 need to achieve those milestones to be able to uh 0:57:46.680 --> 0:57:49.680 uh to to to be able to target the UK 0:57:49.760 --> 0:57:50.120 and France. 0:57:50.840 --> 0:57:53.160 So okay, are you guys all right? 0:57:53.200 --> 0:57:55.680 So as far as the province is, are you able 0:57:55.720 --> 0:57:58.040 to do business in Toronto? 0:57:58.120 --> 0:57:59.840 Which is Artio? Are you key? 0:58:00.920 --> 0:58:03.120 Is the same thing? So you know what it was? 0:58:03.200 --> 0:58:06.640 Actually, the ACQ and LCBO are pretty similar in the 0:58:06.680 --> 0:58:09.720 way they run their business, so it's a one strike 0:58:09.800 --> 0:58:12.479 your out kind of mentality over there. 0:58:13.000 --> 0:58:15.280 So we knew going to the ac Q, which is in. 0:58:15.320 --> 0:58:18.640 Quebec our home that we were going to be a success, 0:58:18.840 --> 0:58:21.120 right and we were right. So first order sold out, 0:58:21.120 --> 0:58:25.360 sec an order sold out, and so more so until 0:58:25.480 --> 0:58:28.640 right now where the product is in a large majority 0:58:28.640 --> 0:58:31.680 of the stores and now we're just people are buying 0:58:31.720 --> 0:58:33.880 it selling out, but they can reorder at the same 0:58:33.880 --> 0:58:37.360 time from their warehouse LCBO. If we go in there 0:58:37.400 --> 0:58:40.800 and we're not able to how can I say this, 0:58:40.880 --> 0:58:42.960 do the home run from the beginning. They're not going 0:58:43.040 --> 0:58:47.960 to reorder afterwards, you know. So we know that Ontario 0:58:48.200 --> 0:58:50.840 they like a lot what's going on in the States. 0:58:51.840 --> 0:58:54.160 So we're making it a success in the States before 0:58:54.200 --> 0:58:56.760 going to Ontario, so the same way surrog did. Right, 0:58:57.320 --> 0:59:00.640 So surrog made a success here and then they went 0:59:00.680 --> 0:59:02.120 to Ontario and then boom. 0:59:02.520 --> 0:59:05.080 Well, I'll tell you what, if you're interested, hopefully this 0:59:05.160 --> 0:59:06.720 time next year every thing will clear up. 0:59:07.200 --> 0:59:10.800 We have a pop up shop in Caraban e y 0:59:11.000 --> 0:59:12.600 L E y L. 0:59:13.160 --> 0:59:16.800 Supposed to We'll have we'll have LS as the official 0:59:16.920 --> 0:59:20.880 liquor sponsor and that that that'll be crazy, that'll. 0:59:20.640 --> 0:59:21.280 Be all vibe. 0:59:21.880 --> 0:59:26.280 A lot of people are disappointed about Carabana being canceled 0:59:26.280 --> 0:59:26.600 this year. 0:59:26.680 --> 0:59:30.000 Right, my heart is broken. It's broke good for sure. 0:59:30.320 --> 0:59:32.520 For sure, sure don't worry you guys. 0:59:32.320 --> 0:59:36.280 Like we can we were Legitimately, we're happy that we 0:59:36.320 --> 0:59:38.760 can do business in Canada because the fact that we're 0:59:38.800 --> 0:59:41.439 in the SQ, there's ways for us to be able 0:59:41.480 --> 0:59:43.640 to send the liquor over there, even if it would 0:59:43.680 --> 0:59:46.560 not be on the shelf yet. For example, there's still 0:59:46.600 --> 0:59:48.720 ways to put it on the shelf one hundred percent, 0:59:48.840 --> 0:59:50.840 Like we could do taste things and stuff like that, 0:59:50.880 --> 0:59:54.960 even if it's not in all the stores in the LCB, 0:59:55.120 --> 0:59:57.040 or we could have one store habit and stuff like that. 0:59:57.120 --> 1:00:01.320 So each province has its own alcohol corporation, so British Columbia, 1:00:01.360 --> 1:00:02.120 Nova Scotia, they. 1:00:02.080 --> 1:00:03.960 All have their own, so you have to go through 1:00:03.960 --> 1:00:05.160 this process for each one. 1:00:05.680 --> 1:00:10.120 Yep, and Vancouver too, British Columbia. That's British Columbia. Shout 1:00:10.160 --> 1:00:11.840 out to Vancouver. We got some some love out of 1:00:11.880 --> 1:00:15.720 there too. So all right, So this is interesting too 1:00:15.720 --> 1:00:18.480 because how has business been during this pandemic Because I 1:00:18.560 --> 1:00:21.920 was in Brooklyn, Shotut to bk that's our biggest market 1:00:22.000 --> 1:00:25.240 in the in the world, which also has a lot 1:00:25.240 --> 1:00:28.080 of Haitians in Brooklyn, a lot of West Indians everybody 1:00:28.120 --> 1:00:29.360 in Brooklyn is the West Indies. 1:00:29.200 --> 1:00:33.040 Or Jamaicans in Brooklyn, and actually Jamaica yeah, big fat. 1:00:33.160 --> 1:00:37.040 Yeah, Brooklyn is heavy. So when I was in Brooklyn, 1:00:37.120 --> 1:00:39.480 like right right around it started the lockdown. We're in 1:00:39.480 --> 1:00:41.200 New York. So if you if you're not familiar New York, 1:00:41.240 --> 1:00:42.880 we're still on lockdown. I don't know when this will 1:00:42.920 --> 1:00:45.720 come out, but we'll probably still be on lockdown. And 1:00:46.200 --> 1:00:48.600 it's like one of the strictest in the world because 1:00:48.600 --> 1:00:50.400 we have one of the worst I think it is 1:00:50.440 --> 1:00:53.880 the worst in the world as far as Corona is concerned. 1:00:54.000 --> 1:00:57.640 But only a few businesses are are left open, which 1:00:57.640 --> 1:01:01.120 what they deemed as essentral businesses. Liquor stores have been 1:01:01.200 --> 1:01:05.320 left open. Yeah, yeah, liquor stores have been left over 1:01:05.440 --> 1:01:08.959 at their essential businesses. And I went to the liquor store, 1:01:09.000 --> 1:01:11.800 like right before that announcement was made, like early in March, 1:01:12.400 --> 1:01:15.640 and I was in the liquor store in Brooklyn and 1:01:15.680 --> 1:01:19.480 the guy was saying that they did New Year's numbers 1:01:19.520 --> 1:01:21.440 for the last two days. Like they was doing like 1:01:22.000 --> 1:01:23.960 the store usually does like three thousand dollars a day, 1:01:24.000 --> 1:01:26.640 they did eighteen thousand dollars. And he was saying that 1:01:27.560 --> 1:01:31.400 business was booming. So what I realized is that I 1:01:31.440 --> 1:01:34.760 guess the reason why they deemed these liquor stores essential 1:01:35.280 --> 1:01:38.560 is because people need some kind of outlet to you know, 1:01:39.120 --> 1:01:42.680 to get away from from staying inside all day. So 1:01:43.480 --> 1:01:47.120 has your how has business been for you during this pandemic? 1:01:48.440 --> 1:01:49.120 It's been great. 1:01:49.200 --> 1:01:52.760 So basically we saw an influx of sales in all 1:01:52.800 --> 1:01:58.000 the stores in Florida and online. So so basically, if 1:01:58.040 --> 1:02:00.960 you compare it to last year, like it's a no brainer. 1:02:01.160 --> 1:02:05.160 But I think it's just a question of people making reserves, right, 1:02:05.400 --> 1:02:08.000 So because they don't know what's gonna happen, they say, hey, 1:02:08.000 --> 1:02:09.760 if I get stuck home, I want. 1:02:09.920 --> 1:02:12.240 My liquor with me, the same way they want their 1:02:12.320 --> 1:02:13.000 toilet paper. 1:02:13.360 --> 1:02:18.880 So you've been watching our news, they really see it 1:02:18.920 --> 1:02:19.400 the same way. 1:02:19.440 --> 1:02:21.800 So it's gonna be it's gonna be liquor and toilet 1:02:21.800 --> 1:02:23.439 paper for them, and they're gonna be good. 1:02:24.920 --> 1:02:27.280 I mean, like, there's a lot of people that are 1:02:27.320 --> 1:02:31.200 seeing this pandemic. You know, it's it's it's hard on everyone. 1:02:31.480 --> 1:02:33.800 It is still hard on us, even though we were 1:02:33.920 --> 1:02:37.800 able to pivot. But I mean, I think it's also 1:02:39.360 --> 1:02:41.920 a type of blessing, Okay, a type of blessing just 1:02:41.960 --> 1:02:47.040 because I you know, we were able to like focus, refocus, reshift, 1:02:48.000 --> 1:02:50.120 you know, do a lot of pr get in contact 1:02:50.160 --> 1:02:54.200 with people, things that we necessarily don't have time usually 1:02:54.240 --> 1:02:57.440 to do. So. At the same time, yes, it's a 1:02:57.480 --> 1:02:59.520 hard time for for all of us, but I think 1:02:59.560 --> 1:03:01.280 that we just have to change a bit of our 1:03:01.320 --> 1:03:04.040 mindset and try to take out the positive out of 1:03:04.080 --> 1:03:04.400 all of that. 1:03:04.920 --> 1:03:05.160 Yeah. 1:03:05.200 --> 1:03:08.320 One of the things that I read about, and you know, 1:03:08.360 --> 1:03:10.920 I admire is the fact that you guys are doing 1:03:10.960 --> 1:03:12.840 mentorship and internship programs. 1:03:12.840 --> 1:03:13.200 Correct. 1:03:13.760 --> 1:03:15.840 Yeah, because it's not good enough that you make it, 1:03:15.840 --> 1:03:18.120 it's also good you know that you pave a way 1:03:18.160 --> 1:03:20.240 for somebody else to make it. And that's kind of 1:03:20.240 --> 1:03:22.520 where we were rooted in is we actually were found 1:03:22.560 --> 1:03:25.600 it in an internship program, having kids come and tell 1:03:25.680 --> 1:03:26.240 us about their. 1:03:26.120 --> 1:03:28.160 Future aspirations and then going out and find it. 1:03:28.320 --> 1:03:30.560 You want to talk about the internship programs and mentorship 1:03:30.560 --> 1:03:31.560 programs that you guys are part of. 1:03:32.240 --> 1:03:35.240 Yeah, So basically what we did is that we did 1:03:36.640 --> 1:03:39.760 we did an interview where we spoke about the internship 1:03:39.800 --> 1:03:41.640 and basically what we wanted to do is that we're 1:03:41.680 --> 1:03:46.680 simply gathering people that sent us the resumes basically, and 1:03:46.760 --> 1:03:49.920 we're based at well it was a little bit prior 1:03:50.000 --> 1:03:54.640 to COVID, right, but we're still getting the resumes and we're. 1:03:54.200 --> 1:03:55.040 Gonna contact them. 1:03:55.240 --> 1:03:58.440 We're gonna do basically interviews with them and see the 1:03:58.440 --> 1:04:01.520 which one that the most and some of them are 1:04:01.760 --> 1:04:04.480 going to come on the boat basically with us, and 1:04:04.520 --> 1:04:07.000 they're they're going to see the rise and grind of 1:04:07.760 --> 1:04:09.800 the liquor business, you know. And we just want to 1:04:09.800 --> 1:04:13.720 be models in the community over here in Montreal and be. 1:04:13.720 --> 1:04:16.360 Able to to to. 1:04:16.200 --> 1:04:18.560 Help people that are in need because we have those 1:04:18.600 --> 1:04:19.600 emails and those d ms. 1:04:19.680 --> 1:04:21.080 We have them, and I mean. 1:04:20.960 --> 1:04:24.200 Like we've been going to schools also talking to the youth, 1:04:24.400 --> 1:04:28.160 you know, you know, just sharing our story. So that's 1:04:28.200 --> 1:04:31.720 been a really good thing as well. So yeah, and 1:04:31.760 --> 1:04:33.600 the thing is also I just want to add, like 1:04:34.440 --> 1:04:37.400 you know, it's I think it's a business again that 1:04:37.520 --> 1:04:40.720 is really difficult to be into and there was not 1:04:40.760 --> 1:04:45.040 necessarily any doors that were open for us. We're doing this, 1:04:45.240 --> 1:04:48.000 We're building this from the ground up, and I think 1:04:48.000 --> 1:04:51.080 that it's our responsibility after that we break all these 1:04:51.120 --> 1:04:54.440 doors that after that we take on people you know, 1:04:54.560 --> 1:04:59.000 under our wings and actually help them to go into 1:04:59.000 --> 1:05:03.720 that business. So it's really we're we're doing it for generational, 1:05:03.960 --> 1:05:07.600 generational wealth, We're doing it for the Black community, for 1:05:07.800 --> 1:05:11.439 the multicultural community, whoever. But I mean, it's it's something 1:05:11.480 --> 1:05:13.080 that's really really important for us. 1:05:13.440 --> 1:05:15.040 So let me ask you this as far as like, 1:05:15.440 --> 1:05:17.880 we had a vendom machine episode and that's one of 1:05:17.920 --> 1:05:21.800 our biggest episodes. Shout out to Kashif, good guy, and 1:05:22.120 --> 1:05:23.960 you know, I asked him, like, you know, with vending machines, 1:05:24.000 --> 1:05:25.600 it's like, I'm like, do you have a feel like 1:05:26.160 --> 1:05:29.280 you have a certain responsibility because like childhood obesity is 1:05:29.320 --> 1:05:31.000 crazy right now, and it's like, you know, you got 1:05:31.040 --> 1:05:32.680 a lot of sugar candy, And he was saying, like, 1:05:32.720 --> 1:05:35.040 you know, he tries to make some healthy items in there. 1:05:35.080 --> 1:05:37.760 So I say that to say, liquor is legal and 1:05:37.800 --> 1:05:41.120 everybody has a right to drink liquor, but also obviously, 1:05:41.160 --> 1:05:43.120 you know it has some some a lot of negative 1:05:43.120 --> 1:05:45.920 side effects. I have done too much, anything done in 1:05:46.000 --> 1:05:49.040 too and excess, it's gonna be harmful, but you know 1:05:49.080 --> 1:05:51.280 it's had some some really negative side effects, pecially in 1:05:51.280 --> 1:05:53.800 our community. So do you have an initiative or do 1:05:53.840 --> 1:05:56.560 you do You think it's it's up to you guys 1:05:56.560 --> 1:05:59.720 to like, you know, kind of help people understand too, 1:05:59.800 --> 1:06:03.240 you know, drink responsibly and to you know, how do 1:06:03.240 --> 1:06:04.400 you do you think about that at all? 1:06:04.560 --> 1:06:06.080 Or yeah? 1:06:06.480 --> 1:06:09.760 I mean me personally, I think about it a lot. 1:06:10.040 --> 1:06:12.440 I think it's really important that also we realize that 1:06:13.800 --> 1:06:16.000 it's more of a question of like you said, it 1:06:16.120 --> 1:06:21.000 is legal, but at the same time, we can just 1:06:21.200 --> 1:06:24.840 add to whatever's being done right now and inside of 1:06:24.880 --> 1:06:28.680 our community. I mean, we know that we're not pushing 1:06:28.760 --> 1:06:31.800 ads to children, you know, we're not making the you know, 1:06:32.400 --> 1:06:37.560 are making it accessible to people that are underage or or. 1:06:36.680 --> 1:06:37.479 Or so forth. 1:06:37.520 --> 1:06:40.200 I mean that's where our partners also, you know, like 1:06:40.320 --> 1:06:42.280 we know that if we partner with the A s Q, 1:06:42.520 --> 1:06:45.360 they're not going to sell to to minors or so forth, right, 1:06:45.400 --> 1:06:46.960 you know, So we. 1:06:46.960 --> 1:06:48.080 Feel comfortable with that. 1:06:48.320 --> 1:06:50.480 And in terms of the initiative, of course, I mean, 1:06:50.800 --> 1:06:52.880 if if we talk to school, we're going to talk 1:06:52.920 --> 1:06:54.320 about entrepreneurship. 1:06:54.360 --> 1:06:57.040 We're not going to talk about the joy of drinking liquor, you. 1:06:57.000 --> 1:06:59.600 Know, So it's legal. 1:06:59.680 --> 1:07:03.720 Ladies eighteen in Quebec right said legal age is eighteen 1:07:03.720 --> 1:07:04.480 in Quebec. 1:07:04.240 --> 1:07:07.560 Right, Yeah, that's what we get. A lot of Americans 1:07:09.480 --> 1:07:10.439 they came down over here. 1:07:11.600 --> 1:07:14.160 But yeah, but but I mean it is something that 1:07:14.200 --> 1:07:18.200 we think about. And but again, I mean anything can 1:07:18.280 --> 1:07:21.200 be deemed you know, problematic at some point. 1:07:21.280 --> 1:07:23.840 It's just like maybe except water, I guess. 1:07:23.880 --> 1:07:27.040 But I think moderate, I think I think moderation is 1:07:27.040 --> 1:07:29.440 the key. I think moderation is the key. And you 1:07:29.520 --> 1:07:33.280 have to you know, understand that, you know, anything can 1:07:33.320 --> 1:07:35.240 be harmful if you do it too much and excessive. 1:07:36.040 --> 1:07:37.760 So yeah, you know, I just wanted to put that 1:07:37.800 --> 1:07:42.320 out there because alcohol, alcoholism is a real thing and 1:07:42.360 --> 1:07:45.040 a lot of people suffer from alcoholism. So you know, 1:07:45.280 --> 1:07:47.360 it's it's it's one of these things where like you know, 1:07:47.400 --> 1:07:49.560 like I said, I drink. I'm not a heavy drinker, 1:07:49.960 --> 1:07:51.880 but I do enjoy it every once in a while. 1:07:51.880 --> 1:07:53.240 But I just think that, you know, as long as 1:07:53.280 --> 1:07:57.920 it's done tastefully, drink classically, drink responsibly, act accordingly. 1:07:58.040 --> 1:07:59.520 That's a that's a fact. 1:07:59.760 --> 1:08:01.920 Really quick. I know you said that, you know, business 1:08:01.920 --> 1:08:02.400 is doing good. 1:08:02.640 --> 1:08:05.680 The online presence was that something that you built post 1:08:05.680 --> 1:08:08.240 Corona or had that been developed pre Corona? 1:08:08.400 --> 1:08:10.640 Right, because I know that's something that you do with right. 1:08:10.560 --> 1:08:13.600 Now with a lot of the stores being closed, well 1:08:13.640 --> 1:08:17.320 not closed, but it changes with Corona, your online presence 1:08:17.320 --> 1:08:18.080 was already something that. 1:08:18.000 --> 1:08:18.519 You had built. 1:08:19.720 --> 1:08:23.679 So the online the online presence ramp up, No, lie, 1:08:24.200 --> 1:08:27.160 one hundred percent. I mean I'm I'm more in front 1:08:27.160 --> 1:08:30.320 of my screen that I was ever before producing content 1:08:30.600 --> 1:08:35.639 for you know, to help us, you know, expand our brand. 1:08:36.040 --> 1:08:39.400 So it's definitely one hundred percent. It ramp up. 1:08:39.479 --> 1:08:41.760 So we we had a good online presence before, but 1:08:41.880 --> 1:08:44.080 right now what we're doing, what we plan to do. 1:08:44.200 --> 1:08:46.439 Like but it's fun because even when things are going 1:08:46.520 --> 1:08:48.719 to open up more, we're still. 1:08:48.479 --> 1:08:50.040 Gonna keep that same online presence. 1:08:50.080 --> 1:08:53.120 So like covid was like a blessing in disguise in 1:08:54.160 --> 1:08:55.559 multiple facets of the business. 1:08:55.840 --> 1:08:57.919 Yeah, I know you got the podcast going. 1:08:58.520 --> 1:08:58.960 There you go. 1:08:59.720 --> 1:09:02.200 You know you guys are coming other podcast. 1:09:02.360 --> 1:09:04.479 I saw, I saw you on the podcast. 1:09:04.560 --> 1:09:05.519 Let's do it for sure. 1:09:05.680 --> 1:09:08.559 So I mean, like when we're talking about the stores 1:09:08.960 --> 1:09:11.439 we mentioned that we were, we just got into total 1:09:11.479 --> 1:09:16.080 winds a few stores in Florida. The thing is now 1:09:16.240 --> 1:09:18.360 since we're not able to cross the border, we're not 1:09:18.400 --> 1:09:21.280 able to do tastings, you know, So it's we had 1:09:21.320 --> 1:09:24.559 to find another way to put our bottles out. So 1:09:25.000 --> 1:09:27.240 even like with Total Wines now in Florida, you can 1:09:27.600 --> 1:09:30.840 directly order through Instacart, So that's a way that people 1:09:30.880 --> 1:09:34.600 could still get their bottles delivered right to their doorstep. 1:09:34.680 --> 1:09:36.599 And yeah, instac cart is really cool. 1:09:36.600 --> 1:09:39.040 Like we didn't even know about it before Covid, Like 1:09:39.120 --> 1:09:41.400 COVID forced us to know about Instacart. 1:09:42.280 --> 1:09:43.960 There's another thing and I just found it when I 1:09:43.960 --> 1:09:46.960 was doing research for you guys with Spirit Network. It's actually, 1:09:47.000 --> 1:09:49.640 like I said, it's like a home shopping network. 1:09:49.360 --> 1:09:51.000 For just the spirits industry. 1:09:51.360 --> 1:09:53.479 So what it does is like you're allowed to create 1:09:53.520 --> 1:09:56.320 content almost like commercials or ads that can be like 1:09:56.400 --> 1:09:58.840 five to seven minutes and it only goes on it 1:09:58.880 --> 1:10:02.120 and people can literally shop from their TV to buy out. 1:10:02.280 --> 1:10:04.800 So like that's like a really cool. Yeah, it's a 1:10:04.800 --> 1:10:07.120 really creative way. Hopefully you guys can be on there 1:10:07.200 --> 1:10:09.280 and hopefully the sales go up even further. 1:10:09.400 --> 1:10:11.559 Yeah, Amazon to get into the liquor industry as well, 1:10:11.920 --> 1:10:13.840 so that's something that that's something to pay attention to. 1:10:13.960 --> 1:10:15.360 Amazon. And yeah, I didn't I didn't know. 1:10:15.400 --> 1:10:20.559 About the delivery the delivery liquor service either until somebody 1:10:20.640 --> 1:10:23.439 introduced it to me during COVID nineteen. A friend of 1:10:23.439 --> 1:10:25.519 mine was telling me about it, and I'm like, oh, 1:10:25.560 --> 1:10:28.360 that's crazy. I didn't know that they deliver liquor, but 1:10:28.600 --> 1:10:33.760 apparently too. Oh yeah, yeah, so yeah apparently. 1:10:33.760 --> 1:10:35.519 Yeah, yeah, restaurants were doing that for a while. 1:10:35.600 --> 1:10:35.920 So yeah. 1:10:35.960 --> 1:10:37.160 I tell people all the time, if you don't have 1:10:37.280 --> 1:10:38.679 if you don't have a way to get money online, 1:10:38.680 --> 1:10:39.960 you don't really have a business. So this is a 1:10:39.960 --> 1:10:41.760 perfect example of that where you can't just rely on 1:10:41.800 --> 1:10:43.400 the mom and pop liquor stores. And like you said, 1:10:43.400 --> 1:10:45.680 there's so much politics and stuff like that. Anyway, that 1:10:45.880 --> 1:10:47.920 is probably even harder. But before we wrap it up, 1:10:47.920 --> 1:10:49.400 I actually had a question about that. If you are 1:10:49.400 --> 1:10:51.519 in a mom and pop store, how did they buy 1:10:51.520 --> 1:10:55.240 that on consignment like those cases on consignment or they 1:10:55.320 --> 1:10:56.679 just buy it, they just buy it. 1:10:56.840 --> 1:10:58.960 I mean, every state have their own laws in terms 1:10:58.960 --> 1:10:59.920 of when they need to pay. 1:11:00.640 --> 1:11:04.479 Uh so for so some some states is ten days, 1:11:04.479 --> 1:11:05.879 other states is thirty days. 1:11:06.200 --> 1:11:09.080 And same thing for distributors, right, so most distributors is 1:11:09.080 --> 1:11:10.080 going to be thirty days. 1:11:10.360 --> 1:11:15.040 But again that's every state have their own rules about that. 1:11:15.200 --> 1:11:18.240 You know. It's uh, it's it's really complicated. 1:11:18.400 --> 1:11:23.000 Every state, like for example, like Vegas, it's hyper complicated 1:11:23.000 --> 1:11:24.519 when you want to ship liquor over there. 1:11:24.920 --> 1:11:26.160 So judge with the test. 1:11:26.280 --> 1:11:29.719 Go go through your postal office, your local postal office, 1:11:29.840 --> 1:11:32.719 have a bottle of liquor, and tell them to ship 1:11:32.720 --> 1:11:33.439 it to another state. 1:11:33.600 --> 1:11:37.960 See what happens, gos Well, we got all. 1:11:39.280 --> 1:11:44.160 It's it's been a pleasure. We got to come up 1:11:44.200 --> 1:11:47.439 there for the Formula one race. I've been wanting to 1:11:47.439 --> 1:11:51.519 do that for a long time. That's a that's guys, Yeah, 1:11:51.640 --> 1:11:53.840 Formula one race. So yeah, we gotta do something together 1:11:53.880 --> 1:11:56.439 in Canada. But before we wrap this up, how can 1:11:56.479 --> 1:12:00.000 you how can people contact you? How can they purchase ls? 1:12:00.040 --> 1:12:01.599 Social media all that information? 1:12:02.880 --> 1:12:04.559 Okay, Well, the first of all, they can go on 1:12:04.600 --> 1:12:09.400 the website creamls dot com. So creamls dot com. You 1:12:09.479 --> 1:12:12.400 have all the story there, all the links to buy. 1:12:12.840 --> 1:12:15.280 You can choose your state, you can choose your city 1:12:15.479 --> 1:12:18.519 like in terms of to find sorry, to find a 1:12:18.520 --> 1:12:21.759 store like in Florida. So that's the first thing. Also 1:12:21.800 --> 1:12:25.559 on social media on Instagram, ls creamlica. So it's like 1:12:25.600 --> 1:12:28.519 a French twist on it, so but if you write 1:12:28.680 --> 1:12:31.240 ls scream, you'll be able to find it on Instagram. 1:12:31.479 --> 1:12:35.960 We're also on Facebook and Twitter with the same handles. 1:12:36.000 --> 1:12:38.880 So yeah, that's pretty much the gist of it. 1:12:38.960 --> 1:12:39.559 I guess ye. 1:12:40.439 --> 1:12:41.559 Sure, house keeping it on. 1:12:41.600 --> 1:12:43.479 Yeah, shout out to this LS cream though. This is 1:12:43.520 --> 1:12:43.960 really good. 1:12:45.000 --> 1:12:49.160 Yeah, everybody on patreon dot com, thank you for supporting 1:12:49.200 --> 1:12:51.720 us for the drivation of Elisia. 1:12:51.760 --> 1:12:51.920 Man. 1:12:52.000 --> 1:12:54.479 You our patrons have been amazing. We got a new 1:12:54.479 --> 1:12:58.120 patron at Tier five, Nark or Nrek hopefully I'm pronouncing 1:12:58.160 --> 1:13:01.040 that right. She joined Ler. She joined that Tier five, 1:13:01.080 --> 1:13:03.080 So we're happy to have you. Obviously. You know that 1:13:03.360 --> 1:13:05.280 being a Tier four or five member and Patreon gives 1:13:05.320 --> 1:13:08.160 you access to ey L University, our online school, the 1:13:08.240 --> 1:13:11.640 number one online school for business and entrepreneurship, and we 1:13:11.680 --> 1:13:13.760 have our private Facebook real estate group in there too 1:13:13.760 --> 1:13:15.479 that has been going crazy. Shout out to everybody that's 1:13:15.479 --> 1:13:17.599 been part of our book club and our movie club 1:13:17.600 --> 1:13:20.280 that has been going crazy. The community has literally taken 1:13:20.400 --> 1:13:24.200 over our book club. So that that is as a teacher, man, 1:13:24.400 --> 1:13:26.920 there's no better reward than having the class actually facilitate 1:13:26.920 --> 1:13:29.400 the lesson, So that that is amazing. And everybody that's 1:13:29.400 --> 1:13:32.000 been supporting our merch or in leisure dot com. We 1:13:32.080 --> 1:13:34.439 really appreciate it. We got some new stuff out. We 1:13:34.680 --> 1:13:36.839 recently just trademark some things, so be on the lookout. 1:13:37.200 --> 1:13:37.840 Yeah for sure. 1:13:38.160 --> 1:13:40.640 Shout out to euy L University dot com is one 1:13:40.680 --> 1:13:43.719 of the dopest platform v dopest platform for educational learning. 1:13:44.000 --> 1:13:46.599 And shout out to all of our listeners once again 1:13:46.680 --> 1:13:48.519 all over the world. This is something that we're going 1:13:48.600 --> 1:13:50.679 to do a lot of. We're going to have interviews 1:13:50.680 --> 1:13:56.759 with people and Europe, in Africa, in Asia, Canada, South America. 1:13:57.120 --> 1:14:00.280 We had it to these places. Physically go there. This 1:14:00.320 --> 1:14:03.519 COVID situation is up. We definitely gonna be in Canada. 1:14:03.560 --> 1:14:04.599 That shout out. 1:14:04.800 --> 1:14:07.880 Shout out to everybody on YouTube. Our YouTube support has 1:14:07.920 --> 1:14:08.519 been crazy. 1:14:08.600 --> 1:14:09.320 We went over. 1:14:09.200 --> 1:14:13.160 Eighty thousand subscribers and everybody that's been tuning into our 1:14:13.240 --> 1:14:14.400 YouTube show Market Mondays. 1:14:14.479 --> 1:14:16.680 Yeah, yeah, shout out to everybody and check out check 1:14:16.680 --> 1:14:18.840 out Market Monday. That's our latest stocks that's our new 1:14:18.840 --> 1:14:23.120 stock show on YouTube, exclusively on YouTube. So yeah, thank 1:14:23.160 --> 1:14:25.080 you guys for rocking with us. We appreciate it. 1:14:25.160 --> 1:14:27.559 We'll see we'll see you appreciate it seriously. 1:14:27.960 --> 1:14:33.639 Yeah, thanks anybody for listening. We'll see you next week. Peace, Peace, Coach. 1:14:33.720 --> 1:14:36.200 The energy out there felt different. What changed for the 1:14:36.240 --> 1:14:36.679 team today? 1:14:36.840 --> 1:14:39.000 It was the new game day scratches from the California 1:14:39.040 --> 1:14:40.479 Lottery players, everything. 1:14:40.800 --> 1:14:42.760 Those games sent the team's energy through the roof. 1:14:42.840 --> 1:14:44.800 Are you saying it was the off field play that 1:14:44.880 --> 1:14:46.000 made the difference on the field. 1:14:46.080 --> 1:14:48.800 Hey, little play makes your day, and today it made 1:14:48.840 --> 1:14:50.960 the game. That's all for now, Coach. 1:14:51.080 --> 1:14:51.759 One more question. 1:14:51.920 --> 1:14:54.760 Play the new Los Angeles Chargers, San Francisco forty nine 1:14:54.840 --> 1:14:57.880 ers and Los Angeles Rams scratchers from the California Lottery. 1:14:58.000 --> 1:14:59.599 A little play can make your day. 1:15:00.240 --> 1:15:00.439 Peace. 1:15:00.479 --> 1:15:02.479 Play responsibly. Must be eighteen years or older to purchase 1:15:02.479 --> 1:15:03.040 play or claim