1
00:00:00,400 --> 00:00:03,120
Speaker 1: Hi, I'm Sharry from Life Source Water. Did you know

2
00:00:03,240 --> 00:00:06,960
Speaker 1: Bay Area cities add chemicals like chlorine and chloromine to

3
00:00:07,080 --> 00:00:10,920
Speaker 1: disinfect the tapwater, on top of contaminants they can't handle,

4
00:00:11,200 --> 00:00:15,200
Speaker 1: like microplastics and forever chemicals. At Life Source, we believe

5
00:00:15,200 --> 00:00:18,400
Speaker 1: your water should support your family's health. Our whole house

6
00:00:18,440 --> 00:00:22,360
Speaker 1: water system filters every drop that enters your home, delivering clean,

7
00:00:22,440 --> 00:00:26,079
Speaker 1: healthy water to every tap, shower and appliance. Family owned

8
00:00:26,079 --> 00:00:29,800
Speaker 1: for three generations, we build every system, install it and

9
00:00:29,840 --> 00:00:33,280
Speaker 1: offer factory direct pricing. So end your water worries and

10
00:00:33,400 --> 00:00:38,960
Speaker 1: upgrade to the essential home appliance you'll love using every day. Drink, bathe, cook,

11
00:00:39,040 --> 00:00:42,080
Speaker 1: and live clean with Life Source Water. Now, we are

12
00:00:42,120 --> 00:00:46,320
Speaker 1: offering a double dip in savings free basic installation plus

13
00:00:46,320 --> 00:00:48,960
Speaker 1: an extra two hundred and fifty dollars off that's up

14
00:00:49,000 --> 00:00:52,040
Speaker 1: to twelve hundred dollars in savings. Call our factory at

15
00:00:52,080 --> 00:00:55,320
Speaker 1: one eight hundred Water ninety nine or visit lifesourcewater dot

16
00:00:55,360 --> 00:00:57,600
Speaker 1: com hurry offer in September thirty.

17
00:00:57,720 --> 00:00:59,080
Speaker 2: Warranty limitations apply.

18
00:01:00,320 --> 00:01:04,760
Speaker 3: All right, guys, welcome back, another exciting episode. This is

19
00:01:05,319 --> 00:01:09,959
Speaker 3: International Edition week. Yeah, I think so, I think so.

20
00:01:10,360 --> 00:01:15,560
Speaker 3: We're crossing the border. Yeah, it took Corona across the border.

21
00:01:15,760 --> 00:01:18,759
Speaker 3: Took Corona across the border. So you know, we got

22
00:01:18,800 --> 00:01:24,360
Speaker 3: We have a very large listenership in Canada. Shout out

23
00:01:24,400 --> 00:01:28,440
Speaker 3: to Toronto, that's like our main hub. But but we

24
00:01:28,560 --> 00:01:32,480
Speaker 3: also have a lot of listeners in all over Canada,

25
00:01:32,560 --> 00:01:36,480
Speaker 3: but Montreal, specifically in Montreal. So if you're familiar with Canada,

26
00:01:36,600 --> 00:01:40,759
Speaker 3: this the English shide the French side. So the French

27
00:01:40,840 --> 00:01:46,240
Speaker 3: province is Quebec and they speak French and they speak English.

28
00:01:46,440 --> 00:01:48,240
Speaker 3: It was a it was an interesting experience when we

29
00:01:48,280 --> 00:01:52,760
Speaker 3: went there because yeah, everybody speaks French like it's it's

30
00:01:52,840 --> 00:01:55,440
Speaker 3: it's like it's the same country as Toronto, but it's

31
00:01:55,480 --> 00:01:59,800
Speaker 3: it's really different culturally. It's more mirrored around Francis culture,

32
00:02:00,200 --> 00:02:04,840
Speaker 3: where Toronto isn't. So I say that to say, Canada

33
00:02:04,920 --> 00:02:07,440
Speaker 3: is a very interesting place. We love Canada. It's one

34
00:02:07,480 --> 00:02:10,960
Speaker 3: of our favorite places in the world. So this was

35
00:02:10,960 --> 00:02:13,640
Speaker 3: something that was long overdue to have, you know, our

36
00:02:13,680 --> 00:02:17,840
Speaker 3: first Canadian guest, so without further do oh and also

37
00:02:18,000 --> 00:02:21,280
Speaker 3: also I have to pick up Haiti as well, because

38
00:02:22,320 --> 00:02:25,440
Speaker 3: so we also have a very large listenership in the Caribbean.

39
00:02:25,800 --> 00:02:27,840
Speaker 3: We've been on the top charts in like all the

40
00:02:27,880 --> 00:02:30,560
Speaker 3: Caribbean countries. I'm not sure what we placed in Haiti,

41
00:02:30,880 --> 00:02:37,280
Speaker 3: but I know Jamaica, Trinidad, Barbados, you name it, Bahamas.

42
00:02:37,639 --> 00:02:39,520
Speaker 3: So I'm pretty sure we got a lot of support

43
00:02:39,560 --> 00:02:44,600
Speaker 3: in Haiti as well. Saint Lucia for sure. So shout

44
00:02:44,639 --> 00:02:49,240
Speaker 3: out to the Haitian massive South passe. Yes, yes, yes

45
00:02:49,280 --> 00:02:51,280
Speaker 3: to all of the Haitians all over the all over

46
00:02:51,320 --> 00:02:54,160
Speaker 3: the disaster and all over the world. And so our

47
00:02:54,200 --> 00:02:58,880
Speaker 3: guests today are both Haitian and Canadian, so they fit

48
00:02:58,919 --> 00:03:02,200
Speaker 3: both of those pockets. Our first international guest, so Stephen

49
00:03:02,280 --> 00:03:08,000
Speaker 3: Charles and Miriam Jean Baptiste, a couple out of Montreal, Canada,

50
00:03:08,120 --> 00:03:11,560
Speaker 3: and they have a liquor brand. So the liquor brand

51
00:03:11,639 --> 00:03:14,400
Speaker 3: is interesting. The liquor industry is interesting. It's a multi

52
00:03:14,560 --> 00:03:19,200
Speaker 3: billion dollar industry that we haven't really covered. A shout

53
00:03:19,200 --> 00:03:20,760
Speaker 3: out to Nick Storm. He covered it from like the

54
00:03:20,760 --> 00:03:24,480
Speaker 3: marketing aspect as far as is concerned, but we haven't

55
00:03:24,480 --> 00:03:27,960
Speaker 3: spoken to anybody that had their own liquor brands. Yeah,

56
00:03:28,120 --> 00:03:29,560
Speaker 3: it's not easy to own a liquor brand, that's what

57
00:03:29,560 --> 00:03:34,640
Speaker 3: he said, especially a liquor brand as well. So ls

58
00:03:35,480 --> 00:03:43,560
Speaker 3: krim krim Let's Cream Liqueur is the name is the

59
00:03:43,640 --> 00:03:48,520
Speaker 3: name of the brand and the liquor is Chremos. That's

60
00:03:48,560 --> 00:03:54,400
Speaker 3: not crimas, got it. And yeah, so it's it's uh

61
00:03:54,840 --> 00:03:55,840
Speaker 3: a milky.

62
00:03:57,600 --> 00:03:57,680
Speaker 4: Uh.

63
00:03:58,080 --> 00:04:01,720
Speaker 5: It's like a holiday drink that is and yours is

64
00:04:01,760 --> 00:04:05,440
Speaker 5: filled with nutmeg, which makes it very unique. So like

65
00:04:05,480 --> 00:04:08,360
Speaker 5: each island in the West Indies has its own holiday drink,

66
00:04:09,440 --> 00:04:12,360
Speaker 5: uh you know is big and hispanic.

67
00:04:12,000 --> 00:04:15,440
Speaker 3: And shout out to pout Aja makings.

68
00:04:15,440 --> 00:04:17,400
Speaker 6: We just like to do rum punch, to be honest

69
00:04:17,400 --> 00:04:17,680
Speaker 6: with you.

70
00:04:17,720 --> 00:04:20,760
Speaker 5: But but it's it's similar in that category of a

71
00:04:20,800 --> 00:04:21,720
Speaker 5: creamy type liquor.

72
00:04:22,320 --> 00:04:24,960
Speaker 3: Yes, yeah, So first of all, thank you guys for

73
00:04:25,040 --> 00:04:26,960
Speaker 3: joining us. We appreciate it.

74
00:04:27,080 --> 00:04:29,600
Speaker 4: Thank you, Thank you guys, thank you so much. Congratulations

75
00:04:29,600 --> 00:04:32,000
Speaker 4: on all the success. It's it's amazing to see you guys.

76
00:04:32,040 --> 00:04:32,160
Speaker 7: Bro.

77
00:04:32,440 --> 00:04:34,400
Speaker 3: No, I appreciate it, appreciate it. So all right, let's

78
00:04:34,400 --> 00:04:37,120
Speaker 3: get into it. So all right, you guys have a

79
00:04:37,160 --> 00:04:40,920
Speaker 3: liquor brand and you're distributing it, and you're distributing it

80
00:04:40,920 --> 00:04:43,719
Speaker 3: in the United States and Canada. So where does it start?

81
00:04:43,760 --> 00:04:46,200
Speaker 3: Because this is an interesting story because even when we

82
00:04:46,240 --> 00:04:48,440
Speaker 3: had Shelf Calvin on shoutut to Chef Calvin, and he

83
00:04:48,520 --> 00:04:52,039
Speaker 3: has a cokey and he's he's Dominican. It So I

84
00:04:52,080 --> 00:04:54,159
Speaker 3: was saying that, you know, a lot of times, especially

85
00:04:54,400 --> 00:04:57,200
Speaker 3: people from the Islands, like Troy, he's Jamaican. So I

86
00:04:57,279 --> 00:04:59,239
Speaker 3: go over his household the time, and during the holiday,

87
00:04:59,240 --> 00:05:01,680
Speaker 3: his mom makes run punch and it's very common for

88
00:05:01,760 --> 00:05:04,799
Speaker 3: people to make, you know, liquors in their house, their grandmother,

89
00:05:04,880 --> 00:05:06,880
Speaker 3: their mother, their aunts. That's like a very common thing,

90
00:05:06,880 --> 00:05:08,800
Speaker 3: like I said, especially among people from the Islands. But

91
00:05:09,480 --> 00:05:11,719
Speaker 3: you don't really see it turn into a business a

92
00:05:11,760 --> 00:05:14,080
Speaker 3: lot of times. It's just like a family thing, holidays

93
00:05:14,080 --> 00:05:16,440
Speaker 3: and stuff like that. And you see like Bacardi and

94
00:05:16,480 --> 00:05:19,480
Speaker 3: all of these brands and they just control the market.

95
00:05:19,960 --> 00:05:23,839
Speaker 3: So how did how did you guys get into the

96
00:05:24,000 --> 00:05:27,680
Speaker 3: spirits industry from a manufacturing standpoint?

97
00:05:28,839 --> 00:05:32,039
Speaker 4: Well, it's it's a funny story, right. So before that,

98
00:05:32,160 --> 00:05:34,080
Speaker 4: I was in finance, right I was. I was a

99
00:05:34,279 --> 00:05:41,560
Speaker 4: mortgage specialist, And basically exactly as you said, one holiday

100
00:05:42,040 --> 00:05:46,640
Speaker 4: a few years ago, basically I saw my my in laws,

101
00:05:46,640 --> 00:05:48,640
Speaker 4: basically I wasn't my in laws, and I saw them

102
00:05:48,720 --> 00:05:51,040
Speaker 4: give a bottle of camas like I saw bottle of

103
00:05:51,080 --> 00:05:54,680
Speaker 4: Camas and I saw something special about it because I

104
00:05:55,080 --> 00:05:58,320
Speaker 4: talked to myself, this product is so good. And you know,

105
00:05:58,640 --> 00:06:01,320
Speaker 4: over here we got a lot of different different cultures, right,

106
00:06:01,880 --> 00:06:04,560
Speaker 4: so we have a lot of white people Jamaicans, Caucasions

107
00:06:04,640 --> 00:06:06,960
Speaker 4: or whatever so far right, so and all those people

108
00:06:07,080 --> 00:06:10,640
Speaker 4: would like that all made chemas, right, but they would

109
00:06:10,640 --> 00:06:12,760
Speaker 4: always need to have somebody make it for them.

110
00:06:12,800 --> 00:06:14,520
Speaker 7: They could not purchase it at the store.

111
00:06:15,320 --> 00:06:18,080
Speaker 4: And we grew up with this recipe, me and Miriam,

112
00:06:18,120 --> 00:06:20,479
Speaker 4: and we were like, well, maybe it would be time

113
00:06:20,520 --> 00:06:24,599
Speaker 4: to have this delicious recipe be available on the shelf.

114
00:06:25,520 --> 00:06:28,200
Speaker 4: And that's basically what you start to do your research

115
00:06:28,800 --> 00:06:31,160
Speaker 4: and get into it basically.

116
00:06:31,800 --> 00:06:34,960
Speaker 6: So oh god, God, Mary, no no.

117
00:06:34,800 --> 00:06:37,559
Speaker 8: No, I was just saying that it's really the fact.

118
00:06:37,600 --> 00:06:39,960
Speaker 8: I think what really spider Eyes was the fact that

119
00:06:40,760 --> 00:06:43,880
Speaker 8: it was not only those requests were not only coming

120
00:06:43,920 --> 00:06:48,400
Speaker 8: from like or Haitian friends or Caribbean friends, like or

121
00:06:48,440 --> 00:06:51,279
Speaker 8: Italian friends were like, please, you'll ask your mom to

122
00:06:51,279 --> 00:06:51,560
Speaker 8: do a.

123
00:06:51,480 --> 00:06:52,039
Speaker 7: Bottle for me.

124
00:06:52,160 --> 00:06:54,080
Speaker 8: Please ask your grandma to do a bottle for me.

125
00:06:54,200 --> 00:06:58,880
Speaker 8: So there was definitely a niche there that we there

126
00:06:58,920 --> 00:06:59,600
Speaker 8: was a gap that we.

127
00:06:59,560 --> 00:07:03,479
Speaker 4: Needed to f So yeah, I think also what when

128
00:07:03,480 --> 00:07:07,120
Speaker 4: it comes into like going to that market. First tim

129
00:07:07,440 --> 00:07:10,360
Speaker 4: we looked at was the cream category was pretty dormant

130
00:07:10,440 --> 00:07:12,760
Speaker 4: when you think about it. So if you ask anybody

131
00:07:12,760 --> 00:07:15,960
Speaker 4: in the street, uh, made me a cream like cream?

132
00:07:16,240 --> 00:07:21,480
Speaker 4: A cream brand, They're gonna say Bailey's, right, you know.

133
00:07:21,800 --> 00:07:24,720
Speaker 4: So so that's basically what they're gonna say. And basically

134
00:07:24,760 --> 00:07:26,880
Speaker 4: that's a really because but if you ask that for

135
00:07:26,920 --> 00:07:29,360
Speaker 4: a vodka or gin or whatever else, there's a lot

136
00:07:29,400 --> 00:07:32,520
Speaker 4: of new newcomers and that in those in those categories.

137
00:07:32,560 --> 00:07:35,720
Speaker 4: So we saw an opportunity to have a cream that

138
00:07:35,760 --> 00:07:39,000
Speaker 4: would take the taste of Cemas, but we'd use the

139
00:07:39,080 --> 00:07:43,200
Speaker 4: culture to attract more people basically and have our own

140
00:07:43,240 --> 00:07:45,960
Speaker 4: cream the same way we have our vodka and our RUMs.

141
00:07:46,000 --> 00:07:49,400
Speaker 4: And that identify to us because I saw a lot

142
00:07:49,440 --> 00:07:51,880
Speaker 4: of men that like cream, but they say, oh yeah,

143
00:07:51,920 --> 00:07:53,640
Speaker 4: cream is a little bit girly because when I go

144
00:07:53,720 --> 00:07:57,000
Speaker 4: to the store and buy Bailey's, I don't feel right,

145
00:07:57,280 --> 00:07:57,480
Speaker 4: you know.

146
00:07:58,720 --> 00:08:00,560
Speaker 7: But when you have a bottle like this.

147
00:08:01,480 --> 00:08:05,000
Speaker 4: Now a guy can go to the to the liquor

148
00:08:05,040 --> 00:08:07,600
Speaker 4: store and be proud to take it and uh and

149
00:08:07,920 --> 00:08:08,440
Speaker 4: buy it, you know.

150
00:08:08,720 --> 00:08:11,000
Speaker 5: So I want to go back to how we get

151
00:08:11,040 --> 00:08:14,560
Speaker 5: the recipe for the Kermas, because like in most West

152
00:08:14,560 --> 00:08:18,800
Speaker 5: Indian families, recipes don't get they get held onto for

153
00:08:18,840 --> 00:08:21,040
Speaker 5: a while, right, Like my mom has this famous jerk

154
00:08:21,080 --> 00:08:23,560
Speaker 5: chicken recipe that she refuses to pass on.

155
00:08:23,840 --> 00:08:26,000
Speaker 6: Hopefully I'll find it one day and I'll be able

156
00:08:26,040 --> 00:08:27,040
Speaker 6: to share with my family.

157
00:08:27,360 --> 00:08:30,400
Speaker 5: But I know your aunt actually found the recipe zip

158
00:08:30,440 --> 00:08:31,360
Speaker 5: locked somewhere in the house.

159
00:08:31,680 --> 00:08:33,240
Speaker 6: You won't tell us about this story, man.

160
00:08:33,559 --> 00:08:38,439
Speaker 4: So so basically when we started the journey, like again,

161
00:08:38,520 --> 00:08:42,000
Speaker 4: like I said, you grew you grew you. You realize

162
00:08:42,040 --> 00:08:44,840
Speaker 4: that the recipe that you've seen your mom and your

163
00:08:44,840 --> 00:08:47,520
Speaker 4: grandma do you take nothing of it. But when you

164
00:08:47,640 --> 00:08:50,600
Speaker 4: actually list all the ingredients, you know, like, we wanted

165
00:08:50,640 --> 00:08:53,080
Speaker 4: to see it being made from the ground up. So

166
00:08:53,120 --> 00:08:55,000
Speaker 4: I asked my aunt to come to come to my

167
00:08:55,080 --> 00:08:57,760
Speaker 4: house and and basically showed to me and Miriam like

168
00:08:57,800 --> 00:09:00,800
Speaker 4: how she would do it. Oh man, we were not disappointed.

169
00:09:00,920 --> 00:09:03,160
Speaker 4: Like she brought it all the ingredients and she she

170
00:09:03,240 --> 00:09:06,160
Speaker 4: took out a ziplock and basically in that ziplop was

171
00:09:06,200 --> 00:09:10,839
Speaker 4: a piece of paper that my grandmother wrote the recipe in, right,

172
00:09:10,920 --> 00:09:14,360
Speaker 4: and they were passing that recipe from all my aunts,

173
00:09:14,440 --> 00:09:17,080
Speaker 4: like in the family basically, you know, And it was

174
00:09:17,160 --> 00:09:19,720
Speaker 4: just funny to see that ziplock with the ND writing

175
00:09:19,760 --> 00:09:21,920
Speaker 4: on there was just like and she followed all the

176
00:09:21,960 --> 00:09:25,840
Speaker 4: steps and there you were six hours later with a

177
00:09:25,880 --> 00:09:28,080
Speaker 4: bottle of Chemas in your hands. And that's actually the

178
00:09:28,120 --> 00:09:31,160
Speaker 4: bottle we use to bring to the laboratory in the

179
00:09:31,200 --> 00:09:34,240
Speaker 4: States that were able to put the recipe of kimas

180
00:09:34,360 --> 00:09:38,439
Speaker 4: in a commercial commercial lies you know, version.

181
00:09:38,160 --> 00:09:38,600
Speaker 7: Of it, you know.

182
00:09:39,000 --> 00:09:40,520
Speaker 3: So all right, so let me ask you this because

183
00:09:40,520 --> 00:09:42,599
Speaker 3: that's interesting what you said as far as like, you know,

184
00:09:42,720 --> 00:09:46,480
Speaker 3: I'm thinking about it. There's a lot of competition in tequila.

185
00:09:46,880 --> 00:09:50,120
Speaker 3: There's a lot of competition in kognak, there's a lot

186
00:09:50,160 --> 00:09:57,080
Speaker 3: of competition in vodka. But your niche, so what would

187
00:09:57,120 --> 00:09:59,000
Speaker 3: it be called, like, what what's the sector of that

188
00:09:59,520 --> 00:10:00,280
Speaker 3: what you got doing.

189
00:10:00,280 --> 00:10:02,240
Speaker 7: It's actually cordials.

190
00:10:02,440 --> 00:10:03,000
Speaker 9: Cordials.

191
00:10:03,160 --> 00:10:05,559
Speaker 4: So cordials is gonna be your Baillies, your Grandma Nier,

192
00:10:06,040 --> 00:10:08,720
Speaker 4: it's gonna be your ls, it's gonna be your rum chata.

193
00:10:09,200 --> 00:10:12,040
Speaker 4: So that's pretty much what it's gonna be, those those

194
00:10:12,120 --> 00:10:13,079
Speaker 4: kind of drinks.

195
00:10:13,160 --> 00:10:13,560
Speaker 9: All right.

196
00:10:13,640 --> 00:10:16,880
Speaker 3: So you saw so you saw the less the less

197
00:10:16,880 --> 00:10:19,240
Speaker 3: crowded option, which is always a good bad. A good

198
00:10:19,280 --> 00:10:21,640
Speaker 3: business strategy. You don't want to run into traffic, you know,

199
00:10:21,960 --> 00:10:24,480
Speaker 3: it's less people playing in that field. You have the

200
00:10:24,480 --> 00:10:28,880
Speaker 3: family recipe from your family that's making it. So now

201
00:10:28,920 --> 00:10:30,880
Speaker 3: you have that and you say, okay, so but like

202
00:10:30,960 --> 00:10:33,840
Speaker 3: what's this step that you took to actually turn it

203
00:10:33,880 --> 00:10:37,600
Speaker 3: into a business and say, okay, now we're gonna start

204
00:10:37,640 --> 00:10:40,360
Speaker 3: making liquor. Like how don't do you need like a

205
00:10:40,360 --> 00:10:42,320
Speaker 3: factory for that? Like how does that work?

206
00:10:43,400 --> 00:10:46,440
Speaker 4: So it's a it's a lot of contracting distillers, right,

207
00:10:47,040 --> 00:10:49,920
Speaker 4: So what happens that you become a partner with the

208
00:10:50,000 --> 00:10:54,280
Speaker 4: distiller and you have the recipe, So basically you create

209
00:10:54,320 --> 00:10:57,199
Speaker 4: the recipe and then you can go see a distiller

210
00:10:57,360 --> 00:11:00,480
Speaker 4: and they can basically bottle it for you.

211
00:11:00,920 --> 00:11:02,960
Speaker 7: Right, So you become a partner with that distiller.

212
00:11:03,360 --> 00:11:08,680
Speaker 4: Because, as you may know or not, it's not everybody

213
00:11:08,720 --> 00:11:10,960
Speaker 4: that has the right to have a distillery or be

214
00:11:11,000 --> 00:11:13,600
Speaker 4: a distributor for that fact. Right, So there's a lot

215
00:11:13,600 --> 00:11:16,800
Speaker 4: of laws that you know, there's a some kind of

216
00:11:16,800 --> 00:11:19,520
Speaker 4: gatekeepers in a sense, right, you know, so even if

217
00:11:19,559 --> 00:11:21,679
Speaker 4: you have the money, you still need the proper paperwork

218
00:11:21,880 --> 00:11:23,040
Speaker 4: and they might not even give.

219
00:11:22,880 --> 00:11:23,520
Speaker 7: It to you.

220
00:11:23,520 --> 00:11:26,240
Speaker 4: You know, so some people in New Jersey know a

221
00:11:26,280 --> 00:11:29,240
Speaker 4: lot about that, where you know, not everybody can have

222
00:11:29,320 --> 00:11:31,160
Speaker 4: the license to have a liquor store and stuff like that.

223
00:11:31,200 --> 00:11:33,640
Speaker 7: So it's still liquor, right, it's still controlled right.

224
00:11:33,960 --> 00:11:37,160
Speaker 4: So yeah, So basically what I what I mean is

225
00:11:37,160 --> 00:11:40,360
Speaker 4: that when you think about it, some companies they don't

226
00:11:40,400 --> 00:11:43,559
Speaker 4: necessarily produce like, for example, like a company that's based

227
00:11:43,559 --> 00:11:46,120
Speaker 4: out of Belgium, for example, and make cream. They're not

228
00:11:46,160 --> 00:11:49,240
Speaker 4: necessarily gonna make the cream in Belgium and ship it

229
00:11:49,240 --> 00:11:52,240
Speaker 4: over here. They're gonna take the recipe Mandata company here

230
00:11:53,400 --> 00:11:55,640
Speaker 4: and do the same recipe here. That way, for the

231
00:11:55,679 --> 00:11:58,880
Speaker 4: transport and for everything, it might be less expensive.

232
00:11:59,200 --> 00:12:01,040
Speaker 6: So do you have to the recipe?

233
00:12:02,400 --> 00:12:04,680
Speaker 4: Yeah, so that's a decision that we took not to

234
00:12:04,760 --> 00:12:07,480
Speaker 4: do it. It's simple because it's the same thing as

235
00:12:07,480 --> 00:12:11,240
Speaker 4: pepsi and coke. Right, So, uh ther recipes the dirt

236
00:12:11,280 --> 00:12:15,160
Speaker 4: recipe and basically you can always you know, put a

237
00:12:15,160 --> 00:12:17,240
Speaker 4: little bit more sugar, a little bit more salt, attle

238
00:12:17,240 --> 00:12:19,400
Speaker 4: bit more this, little bit more that, and you can

239
00:12:19,440 --> 00:12:22,400
Speaker 4: copy that recipe really easily. What we did, however, we

240
00:12:22,440 --> 00:12:26,480
Speaker 4: did trademark the logo and the bottle so ls cream

241
00:12:26,520 --> 00:12:29,200
Speaker 4: recipe can only be sold in that specific bottle.

242
00:12:29,600 --> 00:12:30,040
Speaker 6: Okay.

243
00:12:30,160 --> 00:12:33,560
Speaker 3: So all right, so like rum punch and stuff is

244
00:12:33,559 --> 00:12:36,720
Speaker 3: made with other liquor, right, are you making liquor with

245
00:12:36,960 --> 00:12:41,920
Speaker 3: other liquor or are you actually manufacturing liquor from like

246
00:12:42,160 --> 00:12:42,840
Speaker 3: out of nowhere?

247
00:12:43,000 --> 00:12:43,920
Speaker 9: Like how does that work?

248
00:12:45,320 --> 00:12:45,520
Speaker 6: Yeah?

249
00:12:45,520 --> 00:12:48,520
Speaker 4: Go ahead, okay, So yeah, so basically, yeah, we just

250
00:12:48,640 --> 00:12:54,200
Speaker 4: we purchased the liquor and the the alcohol in bulk, right, so,

251
00:12:54,320 --> 00:12:57,000
Speaker 4: and then we're able to ship it to our partners

252
00:12:57,000 --> 00:13:00,320
Speaker 4: that help us with the cream, and then we mix

253
00:13:00,400 --> 00:13:03,520
Speaker 4: everything together based on the recipe, and then we ship

254
00:13:03,520 --> 00:13:06,280
Speaker 4: it to the bottling factory and then they're able to bottle.

255
00:13:06,400 --> 00:13:08,520
Speaker 5: Okay, so you got the distiller end, the balance factory.

256
00:13:08,520 --> 00:13:11,160
Speaker 5: What type of costs are we talking for somebody who

257
00:13:11,320 --> 00:13:11,959
Speaker 5: is trying to start that?

258
00:13:13,160 --> 00:13:13,520
Speaker 7: Okay?

259
00:13:13,600 --> 00:13:16,960
Speaker 4: So I mean from you mean, if you're starting, you

260
00:13:17,040 --> 00:13:19,600
Speaker 4: need at least at least one hundred and fifty k.

261
00:13:21,360 --> 00:13:24,080
Speaker 8: So what we said earlier, Sorry about that. You said

262
00:13:24,080 --> 00:13:26,120
Speaker 8: earlier that it was really hard to get into the

263
00:13:26,160 --> 00:13:30,080
Speaker 8: liquor business. It's crazy how many barriers that we have

264
00:13:30,240 --> 00:13:33,680
Speaker 8: to like open doors and you know, force ourselves in.

265
00:13:33,840 --> 00:13:37,319
Speaker 8: And we do understand why people don't necessarily go in

266
00:13:37,360 --> 00:13:41,680
Speaker 8: that type of industry because first of all, it requires capital, right,

267
00:13:42,559 --> 00:13:45,720
Speaker 8: Steve and I were not necessarily like from that industry,

268
00:13:45,800 --> 00:13:47,320
Speaker 8: So we had to do a lot of research on

269
00:13:47,360 --> 00:13:50,840
Speaker 8: our side. We had to learn the process. And let

270
00:13:50,920 --> 00:13:53,240
Speaker 8: me tell you, guys, that's it wasn't easy, you know,

271
00:13:53,440 --> 00:13:56,560
Speaker 8: but we pull through, try to you know, get as

272
00:13:56,640 --> 00:13:59,440
Speaker 8: much information as possible, and you know, we were able

273
00:13:59,480 --> 00:14:02,520
Speaker 8: to just go line step by step and make a

274
00:14:02,559 --> 00:14:04,440
Speaker 8: product that's actually sellable, you know.

275
00:14:04,920 --> 00:14:07,040
Speaker 4: And the only thing I'm gonna add, oh sorry, Troy

276
00:14:07,040 --> 00:14:12,080
Speaker 4: want is something okay, okay, because yeah, because what it's

277
00:14:12,080 --> 00:14:15,000
Speaker 4: because of the minimums. Right, So your body, so your

278
00:14:15,400 --> 00:14:18,280
Speaker 4: your bottle order is gonna have a minimum of a container.

279
00:14:18,320 --> 00:14:21,440
Speaker 4: For example, your your cream maker is gonna ask you

280
00:14:21,440 --> 00:14:25,280
Speaker 4: for a minimum of whatever amount of gallons, right, and

281
00:14:25,360 --> 00:14:29,240
Speaker 4: that makes basically the the the amount you know, like

282
00:14:29,280 --> 00:14:32,880
Speaker 4: at the end, be a high amount. Basically, that's basically

283
00:14:32,960 --> 00:14:35,800
Speaker 4: the reason why it costs so much. It's it's not

284
00:14:35,840 --> 00:14:37,320
Speaker 4: because you have a lot of stuff to pay. It

285
00:14:37,360 --> 00:14:40,080
Speaker 4: is because you have to pay four different entities a

286
00:14:40,080 --> 00:14:42,520
Speaker 4: lot of money to be able to start, because they're

287
00:14:42,520 --> 00:14:45,720
Speaker 4: not gonna deal with you if you say, oh, yeah,

288
00:14:45,720 --> 00:14:48,160
Speaker 4: I just want to bottle ten ten cases. You know,

289
00:14:48,200 --> 00:14:50,520
Speaker 4: You'll be like, okay, see you see, see you when

290
00:14:50,520 --> 00:14:53,040
Speaker 4: you can do at least a thousand, you know, or

291
00:14:53,080 --> 00:14:54,120
Speaker 4: like two thousand you know.

292
00:14:54,560 --> 00:14:57,840
Speaker 3: So okay, So like for rum Punch, Let's say, like

293
00:14:57,880 --> 00:14:59,760
Speaker 3: if somebody wants to start a rum Punch brand, right

294
00:14:59,800 --> 00:15:00,680
Speaker 3: and and making it.

295
00:15:00,600 --> 00:15:03,200
Speaker 9: Out of like a variety of like other.

296
00:15:03,640 --> 00:15:05,920
Speaker 3: Liquor, like they might put Hennessy in it, they might

297
00:15:06,000 --> 00:15:09,920
Speaker 3: put whatever, right, so they put different liquors in it.

298
00:15:10,520 --> 00:15:16,800
Speaker 3: So now you're buying those liquors at bulk, And is

299
00:15:16,840 --> 00:15:21,640
Speaker 3: there is there ever a possibility of going straight to

300
00:15:21,720 --> 00:15:25,040
Speaker 3: the source and not actually buying other liquor? But like,

301
00:15:25,400 --> 00:15:28,480
Speaker 3: so like where Hennessy gets their liquor from, like in

302
00:15:28,520 --> 00:15:31,320
Speaker 3: France or something like that, right, is that ever? Obviously

303
00:15:31,360 --> 00:15:33,040
Speaker 3: that's a lot more money, I'm assuming, But is that

304
00:15:33,080 --> 00:15:35,880
Speaker 3: ever a possibility where it's like you can just buy

305
00:15:37,440 --> 00:15:40,680
Speaker 3: alcohol without any label on it, without it coming from

306
00:15:40,720 --> 00:15:42,720
Speaker 3: a company, Like how is that a possibility?

307
00:15:42,800 --> 00:15:42,960
Speaker 9: Or no?

308
00:15:43,680 --> 00:15:44,680
Speaker 7: Yeah, but that's.

309
00:15:45,200 --> 00:15:49,160
Speaker 4: So basically maybe I spoke too fast or so, but

310
00:15:49,360 --> 00:15:52,440
Speaker 4: just to be straight, the liquor I'm talking about that

311
00:15:52,480 --> 00:15:55,280
Speaker 4: we buy the alcohol that we buy it's pure. It's

312
00:15:55,280 --> 00:16:00,200
Speaker 4: pure grain, neutral grain alcohol. There's no label on there. Right,

313
00:16:00,240 --> 00:16:03,720
Speaker 4: So it's that's a reason why a lot of distillers

314
00:16:03,800 --> 00:16:06,600
Speaker 4: right now, because of the pandemic, they were able to

315
00:16:06,640 --> 00:16:11,400
Speaker 4: turn the distillery into making and sanitizers, right because the

316
00:16:11,440 --> 00:16:14,320
Speaker 4: only difference between them and us is that they actually

317
00:16:14,320 --> 00:16:17,680
Speaker 4: own the distillery and they can turn basically the ingredients

318
00:16:17,680 --> 00:16:18,880
Speaker 4: into making something else.

319
00:16:19,160 --> 00:16:19,920
Speaker 7: But it's still.

320
00:16:19,920 --> 00:16:23,200
Speaker 4: Neutral grain alcohol that has no label on it, and

321
00:16:23,240 --> 00:16:25,120
Speaker 4: you can just purchase for fun, you know.

322
00:16:25,520 --> 00:16:28,440
Speaker 3: So I a question, So you all right, that's interact

323
00:16:28,520 --> 00:16:30,400
Speaker 3: That's what I wanted to know. That was interesting. Thank

324
00:16:30,400 --> 00:16:34,800
Speaker 3: you for that. So you can actually buy alcohol, whether

325
00:16:34,880 --> 00:16:38,800
Speaker 3: it's whatever kind of alcohol it is, but it's not no,

326
00:16:38,560 --> 00:16:42,080
Speaker 3: it has no label on it, and you can just

327
00:16:42,080 --> 00:16:45,000
Speaker 3: buy that and bulk yep. And it's factory like where

328
00:16:45,000 --> 00:16:46,400
Speaker 3: are those facts? Like where do you do that? Like

329
00:16:46,440 --> 00:16:49,880
Speaker 3: it there's just warehouses that just sell alcohol.

330
00:16:51,080 --> 00:16:52,560
Speaker 7: Yeah, I mean you have you have to do it

331
00:16:52,560 --> 00:16:54,400
Speaker 7: through a third party obviously.

332
00:16:54,800 --> 00:16:58,720
Speaker 4: So for us, it's our cream maker that able to

333
00:16:58,760 --> 00:16:59,320
Speaker 4: do that.

334
00:16:59,360 --> 00:17:00,800
Speaker 7: For us, it's like plug right.

335
00:17:01,680 --> 00:17:05,000
Speaker 4: So so basically and and and then the and then

336
00:17:05,040 --> 00:17:07,399
Speaker 4: the sorry, in this industry, that's the thing that you

337
00:17:07,440 --> 00:17:09,399
Speaker 4: realize is that you need a plug, you know.

338
00:17:10,240 --> 00:17:11,720
Speaker 7: So that's the first thing, you know, like.

339
00:17:11,800 --> 00:17:15,879
Speaker 4: Just to uh circle back to our story, that's the

340
00:17:15,880 --> 00:17:18,080
Speaker 4: first thing that we did. Actually I did because you know,

341
00:17:18,160 --> 00:17:20,240
Speaker 4: we have a family and we need to be responsible.

342
00:17:20,880 --> 00:17:23,280
Speaker 4: But I was able to leave for a couple of

343
00:17:23,280 --> 00:17:25,479
Speaker 4: weeks and I went to one of the biggest convention

344
00:17:25,640 --> 00:17:29,080
Speaker 4: in in Vegas, right where all the industry is there.

345
00:17:29,240 --> 00:17:32,200
Speaker 4: And I was able to squeeze my my in because

346
00:17:32,280 --> 00:17:35,360
Speaker 4: even if you're willing to pay top dollar, they're not

347
00:17:35,400 --> 00:17:37,439
Speaker 4: going to let you in if somebody is not backing you.

348
00:17:37,880 --> 00:17:39,479
Speaker 9: What's the name of that? What's the name of the convention?

349
00:17:39,520 --> 00:17:42,479
Speaker 5: I was asking you where I was going next? Yeahating right,

350
00:17:42,480 --> 00:17:42,960
Speaker 5: what is it?

351
00:17:44,920 --> 00:17:45,920
Speaker 9: What's the name of it?

352
00:17:46,240 --> 00:17:51,600
Speaker 4: In Spirits W s W A. And that's actually where

353
00:17:51,760 --> 00:17:55,000
Speaker 4: actually that convention we went back. And that's actually where

354
00:17:55,040 --> 00:17:58,680
Speaker 4: we made Ali Scream enter competition in the cream category

355
00:17:58,760 --> 00:18:02,200
Speaker 4: and we want actually the gold all in twenty fourteen.

356
00:18:02,240 --> 00:18:04,000
Speaker 7: That was like the beginning of our.

357
00:18:04,160 --> 00:18:07,119
Speaker 4: Traction for the brand and so far, you know, but

358
00:18:07,520 --> 00:18:10,119
Speaker 4: all of that we wouldn't learned if we would have

359
00:18:10,640 --> 00:18:14,159
Speaker 4: not went to that convention, you know, And and seeing

360
00:18:14,200 --> 00:18:17,080
Speaker 4: the things that we that we've seen and you know,

361
00:18:17,160 --> 00:18:18,240
Speaker 4: shake the hands that we shook.

362
00:18:18,280 --> 00:18:21,760
Speaker 6: You know, yes, got very no.

363
00:18:21,840 --> 00:18:24,320
Speaker 8: I was gonna say once we actually won that medal,

364
00:18:24,440 --> 00:18:27,320
Speaker 8: So that's when people like because we didn't even have

365
00:18:27,440 --> 00:18:31,040
Speaker 8: one bottle on the shelves for cell yet. So we

366
00:18:31,240 --> 00:18:34,800
Speaker 8: entered the competition, won the gold medal, and then we

367
00:18:34,840 --> 00:18:37,679
Speaker 8: started getting calls from the SEQ, which is like the

368
00:18:37,680 --> 00:18:43,440
Speaker 8: government owned cut well government owned a distributor in Quebec.

369
00:18:44,480 --> 00:18:46,439
Speaker 8: So that's when he said, they called this and they

370
00:18:46,480 --> 00:18:48,479
Speaker 8: were like, okay, well we need to have some of

371
00:18:48,480 --> 00:18:50,800
Speaker 8: that product. We heard that you're you know, you're making

372
00:18:50,840 --> 00:18:53,560
Speaker 8: noise over in the States, so let's see how we

373
00:18:53,600 --> 00:18:56,439
Speaker 8: could get you in. And you know, the SEQ is

374
00:18:56,480 --> 00:19:00,280
Speaker 8: one of the hardest distributors to get into, so that

375
00:19:00,359 --> 00:19:04,840
Speaker 8: really gave us like the stemp of approval for other distribution.

376
00:19:05,200 --> 00:19:05,720
Speaker 7: Yeah.

377
00:19:06,280 --> 00:19:08,280
Speaker 5: So literally, like those are my next two questions, that

378
00:19:08,400 --> 00:19:11,280
Speaker 5: the trip to Vegas and then the SAQ because like

379
00:19:11,280 --> 00:19:13,280
Speaker 5: when I googled SAQ, the first thing that came up

380
00:19:13,320 --> 00:19:15,600
Speaker 5: with saquon Barkley, I was like, yo, come on man,

381
00:19:16,840 --> 00:19:19,960
Speaker 5: So really the SAQ is like the Quebec Alcohol Corporation,

382
00:19:20,119 --> 00:19:22,920
Speaker 5: like they run what can be put out in alcohol shells.

383
00:19:23,720 --> 00:19:26,080
Speaker 4: Yeah, so for the people that know the verbiage. In

384
00:19:26,359 --> 00:19:30,560
Speaker 4: the states, they call this a control state. So you

385
00:19:30,600 --> 00:19:34,119
Speaker 4: guys have Pennsylvania, for example, that's a control state. So basically,

386
00:19:34,200 --> 00:19:35,840
Speaker 4: the state buys the liquor to put it in the

387
00:19:35,880 --> 00:19:38,000
Speaker 4: stores and then you go ahead and go buy it, right.

388
00:19:38,040 --> 00:19:41,480
Speaker 4: I think Virginia is like this too, and so that's

389
00:19:41,520 --> 00:19:44,520
Speaker 4: why most liquor companies are going to start in Florida,

390
00:19:44,560 --> 00:19:49,399
Speaker 4: for example, because Florida is pretty open. So anything you

391
00:19:49,440 --> 00:19:52,280
Speaker 4: need is just money and time, and you'll be able

392
00:19:52,320 --> 00:19:56,040
Speaker 4: to start selling your liquor with the proper paperwork in Florida.

393
00:19:56,080 --> 00:19:58,800
Speaker 3: But other states, Oh, can you explain that because I wasn't.

394
00:19:58,880 --> 00:20:02,040
Speaker 3: I wasn't aware of that in Pennsylvania, I.

395
00:20:02,040 --> 00:20:04,959
Speaker 5: Guess the Commonwealth states, right, so they say Pennsylvania.

396
00:20:04,400 --> 00:20:07,960
Speaker 9: And Virginia, so they didn't the state controls the liquor.

397
00:20:08,480 --> 00:20:09,280
Speaker 7: Yeah, exactly.

398
00:20:09,560 --> 00:20:15,520
Speaker 4: There's thirteen control states in the state in the fifty states. Uh,

399
00:20:15,600 --> 00:20:18,200
Speaker 4: and basically Pennsylvania is one of them. I think Virginia

400
00:20:18,280 --> 00:20:19,679
Speaker 4: is one of them. The reason I don't know them

401
00:20:19,720 --> 00:20:22,720
Speaker 4: by heart is simply because like they're so hard to

402
00:20:22,720 --> 00:20:24,720
Speaker 4: get into. We're focused on the ones that we're in,

403
00:20:25,119 --> 00:20:28,399
Speaker 4: which is which is New York, which is New Jersey,

404
00:20:28,520 --> 00:20:32,399
Speaker 4: California and Florida. Uh and and you know those states

405
00:20:32,400 --> 00:20:35,399
Speaker 4: are fairly easy to make that that's where everybody starts,

406
00:20:35,600 --> 00:20:36,240
Speaker 4: you know, And.

407
00:20:36,240 --> 00:20:38,280
Speaker 8: I mean it's the biggest market also.

408
00:20:38,119 --> 00:20:40,119
Speaker 5: So yeah, yeah, I mean you want to start in

409
00:20:40,119 --> 00:20:43,760
Speaker 5: New York, in Florida and Callia. Yeah, so before you

410
00:20:43,760 --> 00:20:45,120
Speaker 5: can put it on the shelves. I know you guys

411
00:20:45,160 --> 00:20:47,760
Speaker 5: ran into some issues with stabilizing the recipe. Can you

412
00:20:47,800 --> 00:20:49,840
Speaker 5: talk about what that process is like because I don't

413
00:20:49,840 --> 00:20:51,560
Speaker 5: think people I didn't even fully understand it, so I

414
00:20:51,600 --> 00:20:53,960
Speaker 5: read into it. You talk about the stabilizing and the

415
00:20:54,000 --> 00:20:55,840
Speaker 5: importance of stabilizing the recipe.

416
00:20:56,320 --> 00:20:59,159
Speaker 7: That's that's such a good question. Thank you for asking that.

417
00:20:59,560 --> 00:21:01,960
Speaker 4: Yeah, the people don't know the work it goes into

418
00:21:02,040 --> 00:21:06,479
Speaker 4: making a products table, especially when you're dealing with cream dairy.

419
00:21:07,040 --> 00:21:10,240
Speaker 4: So that's that's something that's really important for us because

420
00:21:10,280 --> 00:21:13,120
Speaker 4: we don't want anyone to drink LS cream and have issues,

421
00:21:13,200 --> 00:21:17,600
Speaker 4: right So, and people don't need to worry really because

422
00:21:18,040 --> 00:21:20,320
Speaker 4: everything that you see on the shelf in the States,

423
00:21:20,320 --> 00:21:23,360
Speaker 4: in the liquor store or restaurant or whatever is controlled

424
00:21:23,359 --> 00:21:26,680
Speaker 4: by the federal government. Right, So the entity is called

425
00:21:26,680 --> 00:21:30,560
Speaker 4: the TTB. If you go on the TTB website, you

426
00:21:30,600 --> 00:21:33,080
Speaker 4: will find all the information you need to be able

427
00:21:33,119 --> 00:21:36,480
Speaker 4: to start legally a liquor in the United States. Okay,

428
00:21:37,000 --> 00:21:40,160
Speaker 4: And basically what happens is that, first of all, we

429
00:21:40,960 --> 00:21:44,040
Speaker 4: so again let me circle back to the story. Remember

430
00:21:44,080 --> 00:21:45,960
Speaker 4: we told you that we had that bottle of command

431
00:21:46,040 --> 00:21:49,080
Speaker 4: that my aunt did, right, So we took that bottle

432
00:21:49,160 --> 00:21:52,000
Speaker 4: to the laboratory. So what they're gonna do is that

433
00:21:52,040 --> 00:21:54,640
Speaker 4: they're gonna take that full blown recipe and they're gonna

434
00:21:54,680 --> 00:21:57,600
Speaker 4: separate it to know how they can put it back

435
00:21:57,640 --> 00:22:00,840
Speaker 4: together but in a more you know, professional way or

436
00:22:00,840 --> 00:22:02,720
Speaker 4: commercialize commercialized way, right.

437
00:22:02,720 --> 00:22:05,800
Speaker 8: And also separate all the ingredients and the percentage so

438
00:22:05,840 --> 00:22:08,800
Speaker 8: that every single bottle is the same. Right.

439
00:22:08,880 --> 00:22:11,800
Speaker 4: Once they're able to do that, they basically come to

440
00:22:11,840 --> 00:22:14,320
Speaker 4: you and they're like, Stevens, we can make that recipe.

441
00:22:14,440 --> 00:22:16,480
Speaker 4: We can make the liquid blue, we can make it red,

442
00:22:16,520 --> 00:22:19,119
Speaker 4: we can make it yellow, whatever color you want, and

443
00:22:19,160 --> 00:22:19,680
Speaker 4: so forth.

444
00:22:20,160 --> 00:22:20,360
Speaker 7: Right.

445
00:22:20,680 --> 00:22:23,639
Speaker 4: But again, the thing that's really good right now with

446
00:22:23,840 --> 00:22:26,680
Speaker 4: LS Scream is that we decided to go the route

447
00:22:26,720 --> 00:22:29,959
Speaker 4: of everything needs to be natural right with that, we

448
00:22:29,960 --> 00:22:32,240
Speaker 4: were able to make a kosher product and the gluten

449
00:22:32,280 --> 00:22:36,400
Speaker 4: free product also was really important to us. Right So,

450
00:22:36,640 --> 00:22:41,600
Speaker 4: once that's done, our partners at the creamery were able

451
00:22:41,640 --> 00:22:44,199
Speaker 4: to send it to the government under a specific label

452
00:22:44,520 --> 00:22:47,880
Speaker 4: for this project, and then the TTB takes six months

453
00:22:48,320 --> 00:22:50,640
Speaker 4: to come back to us with a formula approval.

454
00:22:52,359 --> 00:22:53,879
Speaker 7: Once you have the formula.

455
00:22:53,560 --> 00:22:59,080
Speaker 4: Approval, you're able to bottle, but you need to also

456
00:22:59,200 --> 00:23:04,000
Speaker 4: submit a label approval that's going to take another six months.

457
00:23:05,359 --> 00:23:08,280
Speaker 4: So that's where like everything that you see that you know,

458
00:23:08,840 --> 00:23:13,080
Speaker 4: when you hear about the government shutdown, that's where it

459
00:23:13,119 --> 00:23:17,040
Speaker 4: affects people like us because they're the government that approves

460
00:23:17,040 --> 00:23:17,639
Speaker 4: those things.

461
00:23:17,800 --> 00:23:19,480
Speaker 7: So we had a government.

462
00:23:19,160 --> 00:23:21,560
Speaker 4: Shutdown in twenty fourteen, so we had to wait a

463
00:23:21,600 --> 00:23:23,680
Speaker 4: little bit more to get a label approvals and.

464
00:23:23,640 --> 00:23:24,320
Speaker 7: So and so forth.

465
00:23:24,400 --> 00:23:27,920
Speaker 4: Right, So, yeah, that's so that's the entities that deal

466
00:23:27,960 --> 00:23:30,359
Speaker 4: with that, and maybe that gives you a better idea

467
00:23:30,400 --> 00:23:33,000
Speaker 4: of like the time frame and the steps that needs

468
00:23:33,000 --> 00:23:35,040
Speaker 4: to be to be done to be able to actually bottle.

469
00:23:35,359 --> 00:23:37,360
Speaker 8: And also on Earth's side, like it was really important

470
00:23:37,359 --> 00:23:42,240
Speaker 8: for us to keep you know, a traditional type of Chemas.

471
00:23:42,640 --> 00:23:46,040
Speaker 8: People know Chmas as being a bit thicker than LS

472
00:23:46,040 --> 00:23:50,359
Speaker 8: it actually is. That's just because we can't have like

473
00:23:50,400 --> 00:23:53,479
Speaker 8: a tick you know, product inside a bottle and then

474
00:23:53,480 --> 00:23:55,240
Speaker 8: when you drink it, you have like to tap the

475
00:23:55,280 --> 00:23:57,600
Speaker 8: bottom of your glass so that it falls down. So

476
00:23:57,920 --> 00:23:59,800
Speaker 8: there was a lot of back and forth also to

477
00:24:00,000 --> 00:24:02,320
Speaker 8: make sure that you know, the product was perfect, it

478
00:24:02,400 --> 00:24:06,840
Speaker 8: was had the right consistency. So yeah, it's a lot

479
00:24:06,880 --> 00:24:09,520
Speaker 8: a lot of time. That's you know, just going into

480
00:24:10,000 --> 00:24:12,040
Speaker 8: back and forth with our partners.

481
00:24:12,160 --> 00:24:14,000
Speaker 6: Yeah, man, I heard that, you know.

482
00:24:14,280 --> 00:24:17,400
Speaker 5: Number one, like when it's not stabilized, the looker could

483
00:24:17,400 --> 00:24:18,879
Speaker 5: go bad if it sits on the shelf past a

484
00:24:18,920 --> 00:24:21,560
Speaker 5: long time. But the other thing you found a pleasant surprise,

485
00:24:21,680 --> 00:24:24,480
Speaker 5: you guys, you original recipe only had about four percent alcohol.

486
00:24:25,080 --> 00:24:26,600
Speaker 6: Now we got to uptake that thing, right.

487
00:24:27,640 --> 00:24:30,760
Speaker 4: Yeah, so basically, yeah, everybody that drinks came out so like,

488
00:24:30,800 --> 00:24:32,639
Speaker 4: oh my god, that sting is strong.

489
00:24:32,720 --> 00:24:35,720
Speaker 7: It's really strong. No, man, it's just it's just it's

490
00:24:35,800 --> 00:24:36,320
Speaker 7: just sugar.

491
00:24:36,359 --> 00:24:39,840
Speaker 4: Man, That's just a sugar rush, you know, that's ferments

492
00:24:39,880 --> 00:24:42,520
Speaker 4: with the alcohol. It gives you that aspect that it's

493
00:24:42,600 --> 00:24:46,359
Speaker 4: really strong, but it's not really so. So so what

494
00:24:46,440 --> 00:24:48,919
Speaker 4: we did with LS Scream, we elevated the alcohol content

495
00:24:48,960 --> 00:24:51,400
Speaker 4: to seventeen percent so that we can be on par

496
00:24:51,560 --> 00:24:56,240
Speaker 4: with with the other products in the in the category. Sorry,

497
00:24:56,440 --> 00:25:00,199
Speaker 4: and basically making l scream one of the strongest you know,

498
00:25:00,280 --> 00:25:02,720
Speaker 4: in the category because you know, we we like our

499
00:25:02,760 --> 00:25:05,240
Speaker 4: stuff strong and we know how we how we are.

500
00:25:05,320 --> 00:25:08,080
Speaker 4: But but it's something with important and also I want

501
00:25:08,080 --> 00:25:10,240
Speaker 4: to piggyback on what Miriam said. You know that the

502
00:25:10,280 --> 00:25:13,440
Speaker 4: consistency of chem as is usually thick.

503
00:25:13,920 --> 00:25:14,760
Speaker 7: But if you ask.

504
00:25:14,640 --> 00:25:17,560
Speaker 4: Somebody any Asian, you're like, oh, how do you drink

505
00:25:17,560 --> 00:25:19,840
Speaker 4: your chemas? Is gonna's gonna say, Oh, I put it

506
00:25:19,880 --> 00:25:22,159
Speaker 4: on ice. You're gonna say why, Because I want it

507
00:25:22,160 --> 00:25:24,680
Speaker 4: to be a little bit more liquid, you know. So

508
00:25:24,800 --> 00:25:27,240
Speaker 4: that's the first time people do so actually doing a

509
00:25:27,240 --> 00:25:29,199
Speaker 4: lot of market research and a lot of you know,

510
00:25:29,320 --> 00:25:31,879
Speaker 4: tastings and stuff like that with people with regular chemas

511
00:25:32,320 --> 00:25:36,080
Speaker 4: before we add ls, that's what we realized. People wanted

512
00:25:36,119 --> 00:25:37,840
Speaker 4: it to be a little bit more liquid because it

513
00:25:37,880 --> 00:25:41,200
Speaker 4: didn't it wasn't fun to drink that way, so so thick,

514
00:25:41,760 --> 00:25:44,560
Speaker 4: and they wanted to. There was a lot of residues

515
00:25:44,760 --> 00:25:48,119
Speaker 4: with the original recipe because of the of the sugar

516
00:25:48,720 --> 00:25:51,879
Speaker 4: and and the coconut and the condensed milk. So when

517
00:25:51,920 --> 00:25:54,480
Speaker 4: you finished drinking, you look at your glass and you

518
00:25:54,520 --> 00:25:57,200
Speaker 4: see all that residue on the on the on the

519
00:25:57,280 --> 00:25:59,480
Speaker 4: on the side of your glass. It's not really appealing, right,

520
00:25:59,560 --> 00:26:02,119
Speaker 4: So those the things that we were we wanted to fix,

521
00:26:02,440 --> 00:26:05,680
Speaker 4: you know, sort of in terms of making a cream

522
00:26:05,720 --> 00:26:10,240
Speaker 4: licker inspired by That's how we were different ourselves.

523
00:26:10,240 --> 00:26:10,439
Speaker 6: You know.

524
00:26:11,119 --> 00:26:13,160
Speaker 3: No, that's dope. So that's a lot, that's a lot

525
00:26:13,160 --> 00:26:15,000
Speaker 3: of information. So in the next segment, we're going to

526
00:26:15,080 --> 00:26:18,320
Speaker 3: go into the daily operations and actually, you know, the

527
00:26:18,359 --> 00:26:21,639
Speaker 3: meat and potatoes of how you're running this operation. So yeah,

528
00:26:21,720 --> 00:26:24,600
Speaker 3: all right, so yeah, so we're gonna go into some

529
00:26:24,600 --> 00:26:27,679
Speaker 3: some meat and potatoes. But before we start, we gotta

530
00:26:28,440 --> 00:26:31,080
Speaker 3: salute the fact first it's power couple.

531
00:26:31,200 --> 00:26:33,119
Speaker 9: I love. I love to do episodes with couples.

532
00:26:33,119 --> 00:26:34,960
Speaker 6: That's a lot of couple episodes do so well.

533
00:26:35,040 --> 00:26:38,080
Speaker 3: Yeah, it's so it's always inspiring for me to you know,

534
00:26:38,160 --> 00:26:40,879
Speaker 3: see couples. So salute to you guys. But then also

535
00:26:40,920 --> 00:26:45,600
Speaker 3: you in the industry, like every industry where it's predominantly

536
00:26:45,680 --> 00:26:48,720
Speaker 3: run by you know, people that don't look like us,

537
00:26:48,720 --> 00:26:50,520
Speaker 3: not black owned company, there's not a lot of black

538
00:26:50,560 --> 00:26:53,879
Speaker 3: owned spirits companies. There's a lot of black ambassadors for

539
00:26:53,960 --> 00:26:58,040
Speaker 3: spirits companies and black endorsers of other spirits companies, but

540
00:26:58,080 --> 00:27:01,159
Speaker 3: there's not a lot of black owned spirit company So

541
00:27:01,760 --> 00:27:05,640
Speaker 3: how has that been as far as you know, hurdles

542
00:27:05,640 --> 00:27:08,239
Speaker 3: and things of that nature. I don't know how it

543
00:27:08,280 --> 00:27:12,080
Speaker 3: is in Canada, but you know, racism is everywhere all

544
00:27:12,080 --> 00:27:12,680
Speaker 3: over the world.

545
00:27:12,800 --> 00:27:14,680
Speaker 6: So that's the pandemic that we're not talking about.

546
00:27:14,760 --> 00:27:17,840
Speaker 3: Yeah, that's that's never going to stop. So how has

547
00:27:17,880 --> 00:27:19,760
Speaker 3: that been as far as your journey being a black

548
00:27:19,840 --> 00:27:21,399
Speaker 3: owned spirits brand?

549
00:27:22,119 --> 00:27:26,040
Speaker 8: Yeah, I think that in Quebec here we were really

550
00:27:26,119 --> 00:27:28,480
Speaker 8: lucky to have like, you know, the support of the

551
00:27:28,520 --> 00:27:32,359
Speaker 8: Haitian community, the Caribbean community, and you know, the multicultural

552
00:27:32,400 --> 00:27:35,880
Speaker 8: community in general. So I mean, yes, there were some hurdles,

553
00:27:35,920 --> 00:27:37,800
Speaker 8: but I think that one thing that we want to

554
00:27:38,520 --> 00:27:41,280
Speaker 8: you know, have people take away from this conversation is

555
00:27:41,320 --> 00:27:44,000
Speaker 8: really like we need to get educated, right, we need

556
00:27:44,040 --> 00:27:48,560
Speaker 8: to especially in the alcohol industry. We know how our

557
00:27:48,560 --> 00:27:53,040
Speaker 8: community love their alcohol, right, Like everyone loves to drink,

558
00:27:54,080 --> 00:27:57,000
Speaker 8: but it's like when you guys go to the liquor

559
00:27:57,000 --> 00:28:00,240
Speaker 8: store next door, you know, make sure that you your

560
00:28:00,240 --> 00:28:02,879
Speaker 8: bottle of wine. Make sure that you ask like is

561
00:28:02,920 --> 00:28:04,879
Speaker 8: this do you do you carry let's say the mid

562
00:28:04,960 --> 00:28:08,359
Speaker 8: Bright Sisters, which is a black owned brand, do you carry?

563
00:28:08,400 --> 00:28:11,160
Speaker 8: You want some rose? Do you carry La fet Rose?

564
00:28:11,320 --> 00:28:14,360
Speaker 8: Which is owned by exactly like a black ceo. This

565
00:28:14,400 --> 00:28:17,640
Speaker 8: is a premium liquor, a premium wine. A premium rose

566
00:28:18,280 --> 00:28:22,040
Speaker 8: comes from Sentropez Like, this is really like very nice,

567
00:28:22,200 --> 00:28:24,120
Speaker 8: you know, wine to drink. So people need to get

568
00:28:24,240 --> 00:28:27,840
Speaker 8: educated and every after your work, I don't know, you

569
00:28:27,880 --> 00:28:31,240
Speaker 8: want to unwine. Normally people go for Baileys. Well, now

570
00:28:31,280 --> 00:28:33,280
Speaker 8: you know that Els Cream is black owned, So it's

571
00:28:33,320 --> 00:28:36,160
Speaker 8: really like people need to get educated just to understand

572
00:28:36,240 --> 00:28:41,920
Speaker 8: the impact that you know, buying from black owned companies

573
00:28:42,040 --> 00:28:45,360
Speaker 8: will do, we'll have on the community itself. So in general,

574
00:28:46,520 --> 00:28:48,600
Speaker 8: that's really what we want you guys to take away

575
00:28:48,640 --> 00:28:50,520
Speaker 8: in the audience. But at the same time, especially in

576
00:28:50,520 --> 00:28:53,560
Speaker 8: the States, it was really important for us to penetrate

577
00:28:53,560 --> 00:28:57,959
Speaker 8: that market so that we you know, open the doors

578
00:28:58,080 --> 00:29:01,920
Speaker 8: and have a table where everyone that looked like us

579
00:29:01,960 --> 00:29:05,760
Speaker 8: could actually join and you know, be part of the journey.

580
00:29:05,840 --> 00:29:08,880
Speaker 8: So that's really a mission that we really think, we

581
00:29:09,000 --> 00:29:12,640
Speaker 8: really want to happen, and that's that's our mission.

582
00:29:12,680 --> 00:29:14,680
Speaker 7: You know, yeah, yes, I.

583
00:29:17,000 --> 00:29:19,800
Speaker 4: Think I think it's it's funny because I love talking

584
00:29:19,800 --> 00:29:22,880
Speaker 4: about this subject because the love has been real. You know,

585
00:29:23,040 --> 00:29:25,800
Speaker 4: as you guys said, as we all said, uh, starting

586
00:29:25,800 --> 00:29:28,600
Speaker 4: your lickup business is not easy. And actually because you

587
00:29:28,640 --> 00:29:31,360
Speaker 4: have to do you have to please a lot of people.

588
00:29:31,400 --> 00:29:34,400
Speaker 4: You have to please your distributor, you have to please

589
00:29:34,480 --> 00:29:36,760
Speaker 4: the retailer, and you have to please the customer.

590
00:29:37,120 --> 00:29:37,320
Speaker 6: Right.

591
00:29:37,840 --> 00:29:40,840
Speaker 4: So after you're able to make that sell into the store,

592
00:29:40,920 --> 00:29:43,240
Speaker 4: you need to actually have people go in and buying

593
00:29:43,280 --> 00:29:43,760
Speaker 4: the product.

594
00:29:43,840 --> 00:29:44,040
Speaker 7: Right.

595
00:29:44,720 --> 00:29:47,960
Speaker 4: So in Quebec is where we actually made a lot

596
00:29:47,960 --> 00:29:50,720
Speaker 4: of seals. The reason is simple is because the ACQ

597
00:29:50,960 --> 00:29:55,320
Speaker 4: they have they have a four they have four hundred

598
00:29:55,360 --> 00:29:59,800
Speaker 4: stores across Quebec, right that are really beautiful stores, a

599
00:29:59,800 --> 00:30:03,480
Speaker 4: lot distribution. So we were able to have quantities going

600
00:30:03,520 --> 00:30:05,960
Speaker 4: in there and sell out really fast, right in different

601
00:30:05,960 --> 00:30:10,080
Speaker 4: points across the whole province. So there was a lot

602
00:30:10,120 --> 00:30:13,120
Speaker 4: of people, a lot of white people that bought l

603
00:30:13,200 --> 00:30:17,200
Speaker 4: scream a lot because in Quebec, me and Miriam were

604
00:30:17,240 --> 00:30:22,560
Speaker 4: seen as this couple, Quebec based couple that started the liquor.

605
00:30:22,960 --> 00:30:26,400
Speaker 4: You know, that's the whole prerogative, right, So people see

606
00:30:26,440 --> 00:30:29,120
Speaker 4: that we're black. So for white people, it's like, oh

607
00:30:29,160 --> 00:30:31,840
Speaker 4: my god, this is so fun. This is the equivalency

608
00:30:31,920 --> 00:30:34,520
Speaker 4: of what they want people that assimilate quote unquote to

609
00:30:34,560 --> 00:30:37,520
Speaker 4: their culture in a sense, you know, so.

610
00:30:37,440 --> 00:30:39,200
Speaker 7: They go gonna go ahead and support that.

611
00:30:39,200 --> 00:30:41,280
Speaker 4: They're gonna be like, okay, this this is the kind

612
00:30:41,320 --> 00:30:44,440
Speaker 4: of black people quote unquote that we like to support

613
00:30:44,520 --> 00:30:47,719
Speaker 4: sort of you know and such. In the States, it's

614
00:30:47,920 --> 00:30:54,840
Speaker 4: completely different, like like prerogative because over here, you guys

615
00:30:54,840 --> 00:30:57,120
Speaker 4: are doing really well on the business aspect, you know,

616
00:30:57,600 --> 00:31:03,960
Speaker 4: in quebec Us were another completely like we're actually the

617
00:31:04,040 --> 00:31:06,640
Speaker 4: only black owned brand in the A s Q right

618
00:31:06,680 --> 00:31:11,560
Speaker 4: now in since like you know, like that's totally minority

619
00:31:11,680 --> 00:31:14,960
Speaker 4: owned and so forth. Like at least in the States

620
00:31:14,960 --> 00:31:16,560
Speaker 4: you can see there's a couple, you.

621
00:31:16,520 --> 00:31:19,280
Speaker 3: Know, but I mean, but there's also there's also a

622
00:31:19,320 --> 00:31:22,160
Speaker 3: prerogative at the whole point. There's also a lot more

623
00:31:22,160 --> 00:31:23,800
Speaker 3: people in the States too, So I don't even know

624
00:31:23,840 --> 00:31:25,440
Speaker 3: if we don't I don't even know if we're doing

625
00:31:26,280 --> 00:31:28,000
Speaker 3: I don't know if we're doing that much better because

626
00:31:28,040 --> 00:31:30,440
Speaker 3: it's like outside of you know, shout out to whole

627
00:31:30,520 --> 00:31:33,760
Speaker 3: one hundred percent black owned Champagne with ace of space.

628
00:31:33,840 --> 00:31:36,360
Speaker 3: But he's a billionaire. You know that's different. But I

629
00:31:36,400 --> 00:31:38,120
Speaker 3: don't know too many. You named a few people I

630
00:31:39,000 --> 00:31:39,520
Speaker 3: wasn't aware of.

631
00:31:39,880 --> 00:31:46,160
Speaker 5: Yeah, story that everyone needs to go and research because

632
00:31:46,160 --> 00:31:46,760
Speaker 5: it's amazing.

633
00:31:46,840 --> 00:31:51,000
Speaker 8: I mean, you know, what's your name of Fun Weaver?

634
00:31:51,080 --> 00:31:56,160
Speaker 8: Sorry about Weaver, which is an amazing African American women.

635
00:31:56,560 --> 00:31:59,600
Speaker 8: She's like, I don't know, I don't even have words

636
00:31:59,640 --> 00:32:05,600
Speaker 8: to respect her. Actually revealed the history the story of

637
00:32:05,720 --> 00:32:09,480
Speaker 8: Jack Daniels Jack Daniels, and she went on afterwards to

638
00:32:10,680 --> 00:32:14,640
Speaker 8: open her own distillery and now we have a black owned,

639
00:32:14,760 --> 00:32:17,880
Speaker 8: fully black owned whiskey. You know. So that's that's the

640
00:32:17,920 --> 00:32:19,360
Speaker 8: type of things that we need to do so that

641
00:32:19,400 --> 00:32:22,120
Speaker 8: we have more people on our table.

642
00:32:22,560 --> 00:32:24,960
Speaker 5: So you guys, I know y'all met in business school,

643
00:32:25,040 --> 00:32:28,240
Speaker 5: right and obviously you did their research into this. Were

644
00:32:28,280 --> 00:32:31,200
Speaker 5: these the people that you were looking to as inspiration that, yo, I.

645
00:32:31,200 --> 00:32:32,320
Speaker 6: Could we could actually do this?

646
00:32:34,000 --> 00:32:35,160
Speaker 7: My inspiration was j Z.

647
00:32:36,320 --> 00:32:36,960
Speaker 6: That's it.

648
00:32:38,720 --> 00:32:40,800
Speaker 7: Was j Z. Like at a young age.

649
00:32:40,840 --> 00:32:44,080
Speaker 4: I mean, I have two major inspirations on my side

650
00:32:44,120 --> 00:32:48,280
Speaker 4: because I've I've been She's Miriam. She's not gonna say

651
00:32:48,320 --> 00:32:50,600
Speaker 4: it because she does a lot for the business. But

652
00:32:50,880 --> 00:32:53,360
Speaker 4: I'm basically the whirlwinding a life that just took it in.

653
00:32:53,840 --> 00:32:56,200
Speaker 4: But but I've been I've been on the business side

654
00:32:56,240 --> 00:32:59,280
Speaker 4: since I was six years old, so so like I

655
00:32:59,360 --> 00:33:02,200
Speaker 4: was doing coming books and selling them to the people

656
00:33:02,200 --> 00:33:05,000
Speaker 4: in my class and stuff like that. But to be

657
00:33:05,080 --> 00:33:08,920
Speaker 4: honest with you, guys, like listening to Tupac made me

658
00:33:09,040 --> 00:33:11,280
Speaker 4: stay in school and like, you know, just and then

659
00:33:11,320 --> 00:33:14,560
Speaker 4: listening to jy Z was more like, Okay, this is

660
00:33:14,600 --> 00:33:16,840
Speaker 4: what we need to do, right, you know that the

661
00:33:17,080 --> 00:33:21,800
Speaker 4: inspired to to have an empire, but just have a business.

662
00:33:21,400 --> 00:33:24,680
Speaker 9: Mind, you know, shout to hold the blue print show.

663
00:33:24,720 --> 00:33:25,920
Speaker 3: But let me let me, let me let me ask

664
00:33:25,960 --> 00:33:28,080
Speaker 3: you this as far as so with the liquor, right

665
00:33:28,480 --> 00:33:29,479
Speaker 3: manufacturing it?

666
00:33:29,680 --> 00:33:30,920
Speaker 9: How do you make this stuff?

667
00:33:30,960 --> 00:33:33,800
Speaker 3: Because it's like shaty chef Calvin, but he was making

668
00:33:33,800 --> 00:33:35,520
Speaker 3: it in his he still makes it manually.

669
00:33:35,720 --> 00:33:39,480
Speaker 9: But you guys, you guys, I'm assuming have an operation.

670
00:33:39,680 --> 00:33:42,760
Speaker 3: So how's that You got like a warehouse, you got workers, Like,

671
00:33:42,800 --> 00:33:44,840
Speaker 3: what's what's the process of actually making the liquor?

672
00:33:45,600 --> 00:33:45,800
Speaker 7: Yeah?

673
00:33:46,200 --> 00:33:51,240
Speaker 4: So the process is is that once the cream leaves

674
00:33:51,280 --> 00:33:55,840
Speaker 4: the facility, Okay, it goes to the bottler. Okay, and

675
00:33:55,880 --> 00:34:00,000
Speaker 4: then at the bottling factory. At at the bottler, everything

676
00:34:00,080 --> 00:34:02,960
Speaker 4: gets bottled the caps. So you need to have the bottle,

677
00:34:02,960 --> 00:34:04,600
Speaker 4: you need to have the cabs, need to put them together.

678
00:34:04,640 --> 00:34:06,240
Speaker 7: You have to put the liquid inside and then put

679
00:34:06,240 --> 00:34:06,680
Speaker 7: it together.

680
00:34:06,760 --> 00:34:10,919
Speaker 4: Right. We're fortunate because our bottle LS Scream is custom made.

681
00:34:10,960 --> 00:34:13,160
Speaker 4: I mean it costs a little bit more to have

682
00:34:13,320 --> 00:34:16,680
Speaker 4: a custom made bottle. But are labeling. It's already printed

683
00:34:16,880 --> 00:34:20,360
Speaker 4: on the bottle, right, so we don't need to apply labels,

684
00:34:20,400 --> 00:34:23,000
Speaker 4: so that would be another and another.

685
00:34:22,680 --> 00:34:23,200
Speaker 7: Step to do.

686
00:34:23,320 --> 00:34:27,320
Speaker 4: But regardless of this, once everything is bottle and ready

687
00:34:27,360 --> 00:34:29,400
Speaker 4: to ship, we actually ship.

688
00:34:29,200 --> 00:34:30,040
Speaker 7: To our warehouse.

689
00:34:30,440 --> 00:34:34,279
Speaker 4: We have one warehouse and in Miami, another one in

690
00:34:34,320 --> 00:34:38,080
Speaker 4: New Jersey, and the other one in California. Now when

691
00:34:38,080 --> 00:34:41,080
Speaker 4: I say that we have a warehouse, it's not exactly

692
00:34:41,120 --> 00:34:44,040
Speaker 4: that you need to have an approved warehouse where you

693
00:34:44,080 --> 00:34:45,640
Speaker 4: can share with other liquor brands.

694
00:34:46,000 --> 00:34:46,239
Speaker 7: Right.

695
00:34:46,920 --> 00:34:51,000
Speaker 4: So one closest to you guys in New York is

696
00:34:51,040 --> 00:34:55,440
Speaker 4: called Western Carriers. People that are interested into liquor can

697
00:34:55,520 --> 00:34:56,160
Speaker 4: look into it.

698
00:34:56,320 --> 00:34:59,200
Speaker 7: Western Carriers, I think, is the side.

699
00:34:59,239 --> 00:35:04,000
Speaker 4: Of fifteen foot ball fields, Okay, and it's completely huge,

700
00:35:04,160 --> 00:35:08,000
Speaker 4: and inside this warehouse you have a different. You have

701
00:35:08,040 --> 00:35:13,000
Speaker 4: a section that is also unbunded territory, which means that

702
00:35:13,040 --> 00:35:17,879
Speaker 4: you actually have border patrol agents within that factory that

703
00:35:18,040 --> 00:35:22,759
Speaker 4: protects products that are not tax paid yet. Right, So

704
00:35:22,920 --> 00:35:26,920
Speaker 4: it's a whole different image of what people think of

705
00:35:26,960 --> 00:35:29,520
Speaker 4: the simple warehouse with the door that just closes. No,

706
00:35:29,640 --> 00:35:34,640
Speaker 4: it's highly secured, highly A lot of companies use it.

707
00:35:34,680 --> 00:35:36,640
Speaker 4: So you're going there, you have like maybe a million

708
00:35:36,640 --> 00:35:40,920
Speaker 4: brands in there. And when we're there, so I remember

709
00:35:41,000 --> 00:35:43,399
Speaker 4: the first time I went there, they took us in

710
00:35:43,440 --> 00:35:45,759
Speaker 4: and we took a jeep and we drove for like

711
00:35:45,800 --> 00:35:47,280
Speaker 4: fifteen minutes to get to our stuff.

712
00:35:47,800 --> 00:35:50,120
Speaker 9: So it's like it's like a storage facility.

713
00:35:50,239 --> 00:35:53,320
Speaker 4: Yeah, exactly, it's a storage facility for alcohol.

714
00:35:53,600 --> 00:35:56,160
Speaker 5: So your bottles are getting put in case how many

715
00:35:56,160 --> 00:35:59,600
Speaker 5: bottles in a case field? Twelve twelves in a case

716
00:35:59,760 --> 00:36:00,320
Speaker 5: at today?

717
00:36:00,400 --> 00:36:00,919
Speaker 6: Leave that.

718
00:36:01,560 --> 00:36:05,239
Speaker 5: Now they're getting distributed to different retailers. And do you

719
00:36:05,320 --> 00:36:07,120
Speaker 5: own the truck in? What is that process? Like you

720
00:36:07,200 --> 00:36:07,759
Speaker 5: financing it?

721
00:36:08,040 --> 00:36:08,600
Speaker 6: What are we doing?

722
00:36:09,239 --> 00:36:12,480
Speaker 7: Yeah? So for the deliveries, it's pretty simple. You have

723
00:36:12,600 --> 00:36:16,160
Speaker 7: to have a So for example, for New York, we

724
00:36:16,239 --> 00:36:19,040
Speaker 7: have a solicitor.

725
00:36:19,200 --> 00:36:21,480
Speaker 4: Right, you need to apply for to have a solicitor

726
00:36:21,920 --> 00:36:26,000
Speaker 4: which needs to have a valid driving's license from New York,

727
00:36:26,280 --> 00:36:28,640
Speaker 4: so you're able to take your truck and you're able

728
00:36:28,680 --> 00:36:33,160
Speaker 4: to go pick up merchandise and deliver it to retailers.

729
00:36:33,239 --> 00:36:33,439
Speaker 1: Right.

730
00:36:34,080 --> 00:36:35,680
Speaker 7: We partnered with a Alsot.

731
00:36:37,000 --> 00:36:39,239
Speaker 5: This episode is brought to you by P and C Bank.

732
00:36:39,640 --> 00:36:42,400
Speaker 5: A lot of people think podcasts about work are boring,

733
00:36:42,600 --> 00:36:46,480
Speaker 5: and sure they definitely can be, but understanding a professionals

734
00:36:46,520 --> 00:36:49,800
Speaker 5: routine shows us how they achieve their success little by little,

735
00:36:50,160 --> 00:36:53,799
Speaker 5: day after day. It's like banking with P and C Bank.

736
00:36:54,280 --> 00:36:57,080
Speaker 5: It might seem boring to safe plan and make calculated

737
00:36:57,120 --> 00:37:00,239
Speaker 5: decisions with your bank, but keeping your money boring is

738
00:37:00,239 --> 00:37:03,560
Speaker 5: what helps you live or more happily fulfilled life. P

739
00:37:03,680 --> 00:37:08,520
Speaker 5: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

740
00:37:08,560 --> 00:37:11,160
Speaker 5: Boring since eighteen sixty five is a service mark of

741
00:37:11,239 --> 00:37:14,480
Speaker 5: the PNC Financial Service Group, Inc. P and C Bank

742
00:37:14,880 --> 00:37:17,560
Speaker 5: National Association Member FDIC.

743
00:37:20,200 --> 00:37:20,880
Speaker 6: Ernerds. What's Up?

744
00:37:20,960 --> 00:37:23,440
Speaker 5: You ever walk into a small business and everything just

745
00:37:23,600 --> 00:37:26,760
Speaker 5: works like the checkout is fast, the receipts are digital,

746
00:37:27,280 --> 00:37:30,280
Speaker 5: tipping is a breeze, and you're out the door before

747
00:37:30,280 --> 00:37:34,440
Speaker 5: the line even builds. Odds are they're using Square. We

748
00:37:34,600 --> 00:37:37,160
Speaker 5: love supporting businesses that run on Square because it just

749
00:37:37,160 --> 00:37:40,400
Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor

750
00:37:40,440 --> 00:37:42,719
Speaker 5: at a pop up market, or even one of our

751
00:37:42,760 --> 00:37:46,440
Speaker 5: merch partners, Square makes it easy for them to take payments,

752
00:37:46,640 --> 00:37:50,319
Speaker 5: manage inventory, and run their business with confidence, all from

753
00:37:50,480 --> 00:37:53,880
Speaker 5: one simple system. If you're a business owner or even

754
00:37:53,960 --> 00:37:57,480
Speaker 5: just thinking about launching something soon, Square is hands down

755
00:37:57,520 --> 00:38:00,560
Speaker 5: one of the best tools out there to help you start, run,

756
00:38:00,760 --> 00:38:04,120
Speaker 5: and grow. It's not just about payments, it's about giving

757
00:38:04,120 --> 00:38:06,800
Speaker 5: you time back so you can focus on what matters

758
00:38:06,840 --> 00:38:10,080
Speaker 5: most ready. To see how Square can transform your business,

759
00:38:10,360 --> 00:38:15,000
Speaker 5: visit Square dot com backslash go backslash eyl to learn

760
00:38:15,040 --> 00:38:20,239
Speaker 5: more that Square dot com backslash, go backslash eyl. Don't wait,

761
00:38:20,520 --> 00:38:23,360
Speaker 5: don't hesitate. Let's Square handle the back end so you

762
00:38:23,360 --> 00:38:25,000
Speaker 5: can keep pushing your vision forward.

763
00:38:27,640 --> 00:38:30,400
Speaker 2: Coach, the energy out there felt different. What changed for

764
00:38:30,440 --> 00:38:31,040
Speaker 2: the team today?

765
00:38:31,160 --> 00:38:33,320
Speaker 10: It was the new game day scratches from the California

766
00:38:33,360 --> 00:38:34,360
Speaker 10: Lottery players.

767
00:38:34,400 --> 00:38:37,080
Speaker 6: Everything. Those games sent the team's energy through the roof.

768
00:38:37,160 --> 00:38:39,120
Speaker 2: Are you saying it was the off field play that

769
00:38:39,200 --> 00:38:40,600
Speaker 2: made the difference on the field.

770
00:38:40,400 --> 00:38:43,160
Speaker 10: Hey, little play makes your day, and today it made

771
00:38:43,160 --> 00:38:46,080
Speaker 10: the game. That's all for now, Coach one more question.

772
00:38:46,239 --> 00:38:49,080
Speaker 2: Play the new Los Angeles Chargers, San Francisco forty nine

773
00:38:49,160 --> 00:38:52,200
Speaker 2: ers and Los Angeles Rams Scratchers from the California Lottery.

774
00:38:52,320 --> 00:38:55,440
Speaker 2: A little play can make your day. Peace, pay responsibily.

775
00:38:55,520 --> 00:38:57,319
Speaker 2: Must be eighteen years or older to purchase plate or claim.

776
00:38:57,480 --> 00:39:01,880
Speaker 4: A b office company help us get all of that

777
00:39:01,920 --> 00:39:05,520
Speaker 4: paperwork done legally, right, so it's sort of like a lawyer.

778
00:39:06,080 --> 00:39:08,880
Speaker 4: It's like a lawyer company like that helps us be

779
00:39:09,040 --> 00:39:11,719
Speaker 4: able to get the legal paperwork and we do that

780
00:39:11,760 --> 00:39:14,319
Speaker 4: also for the same thing for Florida. That makes us

781
00:39:14,320 --> 00:39:17,800
Speaker 4: able to take the product from the warehouse and deliver

782
00:39:17,880 --> 00:39:19,760
Speaker 4: it to the retailers that are interested.

783
00:39:19,400 --> 00:39:20,000
Speaker 7: In the product.

784
00:39:20,440 --> 00:39:23,640
Speaker 9: So how many how many states are you in America?

785
00:39:23,880 --> 00:39:26,200
Speaker 7: So brick and mortar when Florida.

786
00:39:27,080 --> 00:39:30,560
Speaker 4: So if you're Florida today, you can look on the

787
00:39:30,560 --> 00:39:33,280
Speaker 4: website and you'll be able to find at least fifty

788
00:39:33,440 --> 00:39:36,960
Speaker 4: stores where that we sell the product at.

789
00:39:37,239 --> 00:39:39,479
Speaker 7: Because we just got into Total Wines, which is.

790
00:39:39,440 --> 00:39:44,239
Speaker 4: Like a big brand over there, right, So that's one thing.

791
00:39:44,360 --> 00:39:47,720
Speaker 4: But online we're available in thirty three states, so people

792
00:39:47,719 --> 00:39:51,040
Speaker 4: in thirty three states can order, so California.

793
00:39:50,520 --> 00:39:53,439
Speaker 7: Illinois, and New Jersey, Massachusetts and so forth.

794
00:39:53,640 --> 00:39:56,799
Speaker 3: So most most of the distribution is coming via online.

795
00:39:57,480 --> 00:40:00,279
Speaker 8: Yeah, exactly, yep. So that's one Actually, that's one of

796
00:40:00,320 --> 00:40:02,680
Speaker 8: the you know, the points that we want to reach

797
00:40:02,680 --> 00:40:05,160
Speaker 8: in twenty twenty is to have distribution, to be able

798
00:40:05,200 --> 00:40:08,600
Speaker 8: to exactly be able to just have one distributor that

799
00:40:08,640 --> 00:40:12,560
Speaker 8: will himself go into the stores and put our product in,

800
00:40:12,680 --> 00:40:16,960
Speaker 8: because by ourselves, it's really it's not the easiest thing,

801
00:40:17,160 --> 00:40:19,200
Speaker 8: especially in New York.

802
00:40:19,680 --> 00:40:23,640
Speaker 5: So you said that you have a brick and mortar, right,

803
00:40:24,000 --> 00:40:27,640
Speaker 5: what's the difference between the on premise and off premise locations.

804
00:40:28,719 --> 00:40:32,600
Speaker 4: So on premise is the restaurants and bars. Off premise

805
00:40:32,680 --> 00:40:35,640
Speaker 4: is going to be the retailers. So that's why, like

806
00:40:35,680 --> 00:40:38,360
Speaker 4: the articles that have been coming out because of the pandemic,

807
00:40:39,239 --> 00:40:42,840
Speaker 4: is gonna be more in the sense that off premise,

808
00:40:42,880 --> 00:40:46,040
Speaker 4: I've seen a spike in cells because all the restaurants

809
00:40:46,080 --> 00:40:49,120
Speaker 4: were closed, right, So so that's what you're gonna see.

810
00:40:49,480 --> 00:40:52,920
Speaker 4: But also I wanted to point out that sort of

811
00:40:52,920 --> 00:40:55,239
Speaker 4: what we're talking about that a not a lot of

812
00:40:55,239 --> 00:40:59,719
Speaker 4: people that look like us in this industry. Distribution is

813
00:40:59,760 --> 00:41:03,600
Speaker 4: aub Right, So right now, what's happening is that?

814
00:41:03,880 --> 00:41:07,440
Speaker 7: Give you an example. The best example I use is Massachusetts.

815
00:41:07,719 --> 00:41:11,480
Speaker 4: Okay, there's a big community of African American in Boston

816
00:41:11,719 --> 00:41:15,640
Speaker 4: and specifically Asians in Boston that want to have the

817
00:41:15,680 --> 00:41:17,360
Speaker 4: product and would like to go into the store and

818
00:41:17,360 --> 00:41:18,040
Speaker 4: get the product.

819
00:41:18,600 --> 00:41:20,520
Speaker 7: Well, it doesn't matter what's the demand.

820
00:41:20,880 --> 00:41:25,480
Speaker 4: There's three distributors in Massachusetts that have the right to distribute,

821
00:41:25,680 --> 00:41:28,880
Speaker 4: and if they don't like ls scream, we cannot sell in.

822
00:41:28,880 --> 00:41:30,080
Speaker 7: A brick and mortar over there.

823
00:41:31,320 --> 00:41:35,400
Speaker 4: Right, And every states have their own laws specific to

824
00:41:35,480 --> 00:41:36,319
Speaker 4: those distributors.

825
00:41:36,680 --> 00:41:36,839
Speaker 1: Right.

826
00:41:37,239 --> 00:41:41,040
Speaker 4: Other states they have one hundred distributors. Other other states

827
00:41:41,040 --> 00:41:43,080
Speaker 4: they have one that are the control states.

828
00:41:43,360 --> 00:41:43,600
Speaker 7: Right.

829
00:41:43,960 --> 00:41:47,520
Speaker 4: So so if people are wondering, oh, that's that's hard,

830
00:41:47,560 --> 00:41:50,560
Speaker 4: why can I not find a product in Texas? Well,

831
00:41:51,040 --> 00:41:53,480
Speaker 4: you know it's it's it's the same thing. It's you

832
00:41:53,520 --> 00:41:55,799
Speaker 4: need to go over there. You need to sell your

833
00:41:55,800 --> 00:41:58,560
Speaker 4: product to the distributor, and they have the fate of

834
00:41:58,600 --> 00:42:01,400
Speaker 4: the of your product in yours, you know. So and

835
00:42:01,520 --> 00:42:04,120
Speaker 4: some of them they don't even care about yourselves, you know,

836
00:42:04,280 --> 00:42:06,520
Speaker 4: like it's just a question of if they already have

837
00:42:06,640 --> 00:42:08,840
Speaker 4: Bailey's why why bother.

838
00:42:09,560 --> 00:42:13,239
Speaker 8: And I mean just to continue on that. It's the

839
00:42:13,280 --> 00:42:17,200
Speaker 8: fact also that if we go into the States, let's

840
00:42:17,200 --> 00:42:21,120
Speaker 8: say we wanted to be in the publics, in public stores, okay,

841
00:42:21,239 --> 00:42:24,960
Speaker 8: at the grocery grocery store, Well, if we don't do

842
00:42:25,080 --> 00:42:28,920
Speaker 8: business with want a specific type of distributor, then they

843
00:42:28,920 --> 00:42:31,480
Speaker 8: won't even look at us. So it's really like there's

844
00:42:31,520 --> 00:42:34,719
Speaker 8: so many barriers that have to you know, we have

845
00:42:34,880 --> 00:42:38,040
Speaker 8: we have to bring them. We're not saying that we're

846
00:42:38,080 --> 00:42:40,040
Speaker 8: not able to do that. I think it's just a

847
00:42:40,040 --> 00:42:42,359
Speaker 8: lot of work. And again, we just need to have

848
00:42:42,440 --> 00:42:45,960
Speaker 8: more people that look like us, that understand the culture,

849
00:42:46,000 --> 00:42:48,840
Speaker 8: that understand that we're not necessarily trying to take the

850
00:42:48,920 --> 00:42:51,480
Speaker 8: place of Bailey's because I don't think that Baileyes cater

851
00:42:51,719 --> 00:42:55,600
Speaker 8: to caters necessarily to the demography that we cater cater to.

852
00:42:55,680 --> 00:42:57,759
Speaker 7: It's not the same taste. It doesn't taste at all.

853
00:42:57,800 --> 00:42:59,080
Speaker 7: It's not the same taste at all.

854
00:42:59,040 --> 00:43:02,560
Speaker 8: And it's more like a moth cultural demographics that we're targeting. Right,

855
00:43:03,000 --> 00:43:06,080
Speaker 8: So we need people. Again, I keep on saying it

856
00:43:06,080 --> 00:43:08,239
Speaker 8: because I really want to pass this message, but we

857
00:43:08,280 --> 00:43:11,440
Speaker 8: need more people at the top levels of this distribution

858
00:43:11,560 --> 00:43:14,439
Speaker 8: of these type of distribution companies so that we could

859
00:43:14,440 --> 00:43:19,080
Speaker 8: have we could be distributed and being seeing stores that

860
00:43:19,719 --> 00:43:21,880
Speaker 8: as Billies or other type of source.

861
00:43:22,520 --> 00:43:24,680
Speaker 5: So out of the thirty three states that you're in, right,

862
00:43:24,680 --> 00:43:26,719
Speaker 5: we won't include the other the seventeen that you're not.

863
00:43:27,040 --> 00:43:28,759
Speaker 6: Which ones have had the toughest.

864
00:43:28,880 --> 00:43:31,040
Speaker 5: I know you mentioned Virginia and Pennsylvania, which ones have

865
00:43:31,160 --> 00:43:33,400
Speaker 5: had some of the You've had some real issues getting

866
00:43:33,440 --> 00:43:35,080
Speaker 5: like it would be tough for somebody who's trying to

867
00:43:35,920 --> 00:43:36,480
Speaker 5: distribute it.

868
00:43:37,360 --> 00:43:40,040
Speaker 4: I mean if you're meaning brick and mortars again, like

869
00:43:40,280 --> 00:43:44,759
Speaker 4: Massachusetts is one of them, and after that Georgia is

870
00:43:44,760 --> 00:43:47,120
Speaker 4: one of them because Georgia you don't have the right

871
00:43:47,160 --> 00:43:50,160
Speaker 4: to do tastings, right, So what's going to happen is

872
00:43:50,160 --> 00:43:52,080
Speaker 4: that you're going to do a pitch to a distributor,

873
00:43:53,000 --> 00:43:55,480
Speaker 4: but he's gonna say, okay, but you need to invest

874
00:43:55,520 --> 00:43:59,960
Speaker 4: this amount of dollars into.

875
00:43:58,440 --> 00:44:01,920
Speaker 7: The into the marketing or else we're not going to

876
00:44:02,000 --> 00:44:02,319
Speaker 7: take you in.

877
00:44:02,920 --> 00:44:06,279
Speaker 4: And then they're gonna throw out an agregeous number you

878
00:44:06,320 --> 00:44:08,279
Speaker 4: know out you that you know they know that for

879
00:44:08,360 --> 00:44:11,200
Speaker 4: a startup you can't it doesn't make any sense, you know.

880
00:44:11,640 --> 00:44:14,720
Speaker 4: So so they're basically even when they buy the product,

881
00:44:14,760 --> 00:44:17,560
Speaker 4: they low vall you into like you know, and in

882
00:44:17,880 --> 00:44:21,920
Speaker 4: a way, we have no support and and and that's simple,

883
00:44:22,120 --> 00:44:23,640
Speaker 4: as simple as that, as simple as that.

884
00:44:23,719 --> 00:44:27,320
Speaker 7: So everything that you see is that some people are.

885
00:44:27,239 --> 00:44:30,279
Speaker 4: Able to do it, but we want to create our

886
00:44:30,320 --> 00:44:34,839
Speaker 4: own distribution, our own distribution so that we we don't

887
00:44:34,880 --> 00:44:38,120
Speaker 4: need to rely on those people to like us to

888
00:44:38,160 --> 00:44:39,560
Speaker 4: be able to take in our product.

889
00:44:39,840 --> 00:44:41,080
Speaker 7: That that's that's the endgame.

890
00:44:41,560 --> 00:44:43,560
Speaker 3: So so let me ask you this, because marketing is

891
00:44:43,560 --> 00:44:47,920
Speaker 3: the is the key to any business success. So how

892
00:44:48,080 --> 00:44:50,920
Speaker 3: how do you guys market Because especially with liquor, we

893
00:44:50,920 --> 00:44:54,840
Speaker 3: we've seen marketing, you know, through social media, but mainly

894
00:44:54,880 --> 00:44:57,680
Speaker 3: what's really helped these brands is being artists, rappers and

895
00:44:57,800 --> 00:45:01,200
Speaker 3: user in America and musicians really pushed the needle. If

896
00:45:01,239 --> 00:45:03,480
Speaker 3: you look at a brand like Sarak, if you look

897
00:45:03,520 --> 00:45:06,120
Speaker 3: at Hypnotic and a lot of episodes that we've done.

898
00:45:06,680 --> 00:45:10,040
Speaker 3: Once again shout out to Nick Storm but Hennessy. Once

899
00:45:10,200 --> 00:45:13,640
Speaker 3: artists started to champion these brands, even going back to

900
00:45:13,719 --> 00:45:18,040
Speaker 3: Crystal Champagne. Yeah, if anybody's not familiar with the Crystal

901
00:45:18,200 --> 00:45:23,520
Speaker 3: Champagne situation, Christal was a champagne brand for years before

902
00:45:23,719 --> 00:45:26,360
Speaker 3: before any rapper started to champion it, and it was like,

903
00:45:26,400 --> 00:45:28,640
Speaker 3: you know, there was a decent size company. But then

904
00:45:29,160 --> 00:45:33,240
Speaker 3: when Rest in Peace Notorious Big, when he started rapping

905
00:45:33,239 --> 00:45:37,440
Speaker 3: about crystal and the gold bottles, and then Jay just

906
00:45:37,520 --> 00:45:39,120
Speaker 3: kind of took it to the next level, and then

907
00:45:39,200 --> 00:45:42,640
Speaker 3: every rapper in the late nineties early two thousands they

908
00:45:42,680 --> 00:45:45,840
Speaker 3: had a crystal bottle in there. That business skyrocketed like

909
00:45:45,880 --> 00:45:49,560
Speaker 3: a thousand percent in a few years, and it was

910
00:45:49,560 --> 00:45:52,279
Speaker 3: directly related to hip hop. And then they asked the

911
00:45:52,320 --> 00:45:55,279
Speaker 3: CEO or the company, you know how he felt about

912
00:45:55,360 --> 00:45:57,640
Speaker 3: rappers endorsing the products, and he's like, I never asked

913
00:45:57,640 --> 00:46:00,640
Speaker 3: these people to endorse anything. He's think that they should.

914
00:46:00,640 --> 00:46:03,120
Speaker 3: They should drink what don Perry on something like that.

915
00:46:03,560 --> 00:46:05,680
Speaker 3: He said they should, they should drink another champagne. Like,

916
00:46:05,680 --> 00:46:07,480
Speaker 3: we don't really want that that kind of image for

917
00:46:07,520 --> 00:46:10,680
Speaker 3: our brand. So I say all that to say, you know,

918
00:46:11,600 --> 00:46:15,080
Speaker 3: it's unfortunate, but you know, we have a very large

919
00:46:16,120 --> 00:46:19,440
Speaker 3: cultural influence and a lot of times is used for

920
00:46:19,480 --> 00:46:21,719
Speaker 3: the for the wrong company, for the wrong people. So

921
00:46:21,800 --> 00:46:24,880
Speaker 3: what kind of marketing have have you guys done, and

922
00:46:24,960 --> 00:46:28,080
Speaker 3: have you used influencers, whether it's musicians or I saw

923
00:46:28,120 --> 00:46:34,239
Speaker 3: you got to have yourweight a boxer that. Yeah, there's

924
00:46:34,239 --> 00:46:37,560
Speaker 3: a lot of boxes in Montreal. What's the what's the

925
00:46:37,640 --> 00:46:40,640
Speaker 3: what's the Yeah? Yeah, so yeah, what kind of what's

926
00:46:40,640 --> 00:46:41,959
Speaker 3: your marketing what's your marketing plan?

927
00:46:42,800 --> 00:46:44,080
Speaker 7: Yeah, exactly what you said.

928
00:46:44,120 --> 00:46:48,480
Speaker 4: Influencers, Uh, linking up with artists, that's pretty that's pretty

929
00:46:48,520 --> 00:46:51,759
Speaker 4: much a goal. But again, I think we don't want

930
00:46:51,760 --> 00:46:56,160
Speaker 4: to go too fast because we could ink a huge

931
00:46:56,239 --> 00:46:59,400
Speaker 4: artist right now, it's nothing to do us any.

932
00:46:59,239 --> 00:47:03,040
Speaker 7: Good because we're not everywhere yet.

933
00:47:03,239 --> 00:47:05,719
Speaker 4: We want to be so that people can actually turn

934
00:47:05,760 --> 00:47:07,400
Speaker 4: around and go get the product.

935
00:47:07,480 --> 00:47:08,320
Speaker 7: Right now, we're still.

936
00:47:08,120 --> 00:47:12,280
Speaker 4: In the phase where we're using social media platforms, social

937
00:47:12,360 --> 00:47:15,240
Speaker 4: media ads to let the people know about the product,

938
00:47:15,239 --> 00:47:18,040
Speaker 4: and it's been working just because of COVID. We've flipped

939
00:47:18,080 --> 00:47:22,160
Speaker 4: around focused on Internet seals and it works, you know.

940
00:47:22,239 --> 00:47:24,440
Speaker 4: So people are buying the product and that's a rare

941
00:47:24,480 --> 00:47:27,640
Speaker 4: feat because when you think about it, buying alcohol online,

942
00:47:27,880 --> 00:47:31,120
Speaker 4: not everybody you know around you do that, right, So

943
00:47:31,160 --> 00:47:34,279
Speaker 4: we've been able to sell a lot of bottles since

944
00:47:34,320 --> 00:47:38,520
Speaker 4: the beginning of this pandemic and people responding greatly to it,

945
00:47:38,560 --> 00:47:41,920
Speaker 4: you know, buying two, three, four, even some people buying.

946
00:47:41,640 --> 00:47:45,360
Speaker 7: Cases, you know. So that's that's something that's really for

947
00:47:45,560 --> 00:47:47,120
Speaker 7: us focused on and.

948
00:47:47,040 --> 00:47:49,040
Speaker 4: We're gonna partner up with the right people when the

949
00:47:49,080 --> 00:47:52,440
Speaker 4: time is right, because we want the leverage that distributor

950
00:47:53,600 --> 00:47:56,680
Speaker 4: and jest of that of that artist so that everything

951
00:47:56,719 --> 00:48:00,279
Speaker 4: works together and we can have a proper quote unquote launch.

952
00:48:00,080 --> 00:48:00,319
Speaker 7: You know.

953
00:48:00,480 --> 00:48:02,279
Speaker 8: And I think that's one of the main reasons why

954
00:48:02,320 --> 00:48:05,400
Speaker 8: we we know that there's something there with Elie Cream.

955
00:48:05,520 --> 00:48:08,320
Speaker 8: We've done most of the marketing is was like from

956
00:48:08,320 --> 00:48:13,360
Speaker 8: mouth to ear. Most of our first orders from the

957
00:48:13,480 --> 00:48:17,040
Speaker 8: SEQ and also like in in New York and the States, Uh,

958
00:48:17,080 --> 00:48:20,160
Speaker 8: they were sold out right, and that was with no

959
00:48:20,160 --> 00:48:24,000
Speaker 8: no big marketing campaigns. There was really like Okay, there's

960
00:48:24,080 --> 00:48:27,120
Speaker 8: this young black couple their Haitian. I heard, like the

961
00:48:27,120 --> 00:48:31,120
Speaker 8: bottle is really nice. They're they're they're they're commercializing hemas

962
00:48:31,200 --> 00:48:31,640
Speaker 8: what is it?

963
00:48:31,719 --> 00:48:31,799
Speaker 7: Like?

964
00:48:31,880 --> 00:48:34,759
Speaker 8: It was strictly from worth the mouth. So we know

965
00:48:34,840 --> 00:48:36,960
Speaker 8: that there's something there. That's what we keep on pushing.

966
00:48:37,200 --> 00:48:39,719
Speaker 8: And like Stephen said, I think that when the right

967
00:48:39,800 --> 00:48:43,319
Speaker 8: partner will come in, that's when we're just gonna go

968
00:48:43,360 --> 00:48:45,799
Speaker 8: ahead and uh and reach for the stars.

969
00:48:46,880 --> 00:48:47,200
Speaker 7: Dope.

970
00:48:47,320 --> 00:48:50,400
Speaker 3: So another question that I had that it sounds like

971
00:48:50,440 --> 00:48:54,120
Speaker 3: this costs a lot, like to manufacture it tend to

972
00:48:54,120 --> 00:48:57,680
Speaker 3: to have warehouses and distributing all of that. So what's

973
00:48:57,719 --> 00:49:00,440
Speaker 3: the profit margin? Because I'm assuming a bottle? How much

974
00:49:00,480 --> 00:49:01,319
Speaker 3: is your bottle? How much?

975
00:49:02,239 --> 00:49:04,480
Speaker 4: So it's it's right now, it's a I mean, it

976
00:49:04,520 --> 00:49:07,520
Speaker 4: depends on the state, right, So if you go online

977
00:49:07,520 --> 00:49:11,799
Speaker 4: you'll be able to find it between seventeen dollars to

978
00:49:11,920 --> 00:49:13,000
Speaker 4: around twenty three dollars.

979
00:49:13,040 --> 00:49:15,839
Speaker 7: It depends on the state, right. Same thing as that

980
00:49:16,239 --> 00:49:17,320
Speaker 7: if you go into retail.

981
00:49:18,200 --> 00:49:20,719
Speaker 3: Yeah, so it is it prop like is that is

982
00:49:20,719 --> 00:49:23,120
Speaker 3: it like thin thin profit margins in a lick of business?

983
00:49:23,160 --> 00:49:26,800
Speaker 4: It sounds actually good profits. So it's actually a big margin.

984
00:49:26,880 --> 00:49:31,120
Speaker 4: So we're talking about around in between forty to sixty

985
00:49:31,160 --> 00:49:31,680
Speaker 4: five percent.

986
00:49:32,160 --> 00:49:33,680
Speaker 9: Okay, that's very good.

987
00:49:33,760 --> 00:49:36,000
Speaker 3: I just sound like a lot because but that's a

988
00:49:36,040 --> 00:49:41,239
Speaker 3: good profit margin forty sixty percent Yeah all right, Yeah,

989
00:49:41,239 --> 00:49:45,040
Speaker 3: I was gonna say that the initial investment is a lot, right,

990
00:49:45,440 --> 00:49:48,160
Speaker 3: but after that, if you keep at it, you can

991
00:49:48,239 --> 00:49:50,640
Speaker 3: recoup pretty fast what you invested.

992
00:49:51,640 --> 00:49:55,360
Speaker 5: Are you finding it that your target audience like the

993
00:49:55,400 --> 00:49:58,719
Speaker 5: West Indies, You're finding that the cities that have large

994
00:49:58,760 --> 00:50:01,279
Speaker 5: populations of people from the West, that's where your number

995
00:50:01,280 --> 00:50:03,200
Speaker 5: one audiences are.

996
00:50:03,640 --> 00:50:06,000
Speaker 7: Yeah, one hundred percent, one hundred percent.

997
00:50:06,320 --> 00:50:08,239
Speaker 4: I think I think what we're doing with LS is

998
00:50:08,280 --> 00:50:11,560
Speaker 4: that we're using the culture to we're piggybacking up the

999
00:50:11,600 --> 00:50:15,960
Speaker 4: culture to present LS as a cool cream as an alternative.

1000
00:50:16,200 --> 00:50:20,440
Speaker 4: So basically, the the proposition is if first first proposition

1001
00:50:20,560 --> 00:50:24,320
Speaker 4: is if you used to drain cream liquor or cream liquor,

1002
00:50:24,880 --> 00:50:29,279
Speaker 4: switch switch to LS cream, right, So that's our first proposition.

1003
00:50:29,440 --> 00:50:32,600
Speaker 4: So and then afterwards we're able to say, Okay, we've

1004
00:50:32,640 --> 00:50:36,360
Speaker 4: won these metals. The product is gluten free culture of

1005
00:50:36,760 --> 00:50:41,279
Speaker 4: natural ingredients. Now we can go tackle other types of demographics,

1006
00:50:41,280 --> 00:50:46,320
Speaker 4: still using the culture as something like we're just using

1007
00:50:46,480 --> 00:50:49,960
Speaker 4: this to be different aspect, an alternative on the shelf.

1008
00:50:49,960 --> 00:50:52,000
Speaker 7: You know. That's how we got into total lines.

1009
00:50:51,840 --> 00:50:52,399
Speaker 8: And it's good.

1010
00:50:52,760 --> 00:50:55,360
Speaker 6: Yeah. What's the reaction like when y'all when y'all.

1011
00:50:55,200 --> 00:50:57,600
Speaker 5: Visit Haiti or have you heard the feedback in Haiti

1012
00:50:57,800 --> 00:50:59,800
Speaker 5: when you hear it like your story?

1013
00:51:01,120 --> 00:51:05,240
Speaker 4: Well, I mean I can say because I was able

1014
00:51:05,280 --> 00:51:07,279
Speaker 4: to go, Okay, I'm not gonna.

1015
00:51:07,000 --> 00:51:09,960
Speaker 8: I'm gonna let me. I'm not gonna.

1016
00:51:10,080 --> 00:51:11,840
Speaker 4: I was able to go to eighty because you know,

1017
00:51:12,000 --> 00:51:14,160
Speaker 4: AB eighty has been unstable for.

1018
00:51:14,120 --> 00:51:15,680
Speaker 7: A couple of years, you know.

1019
00:51:16,080 --> 00:51:18,200
Speaker 4: But I went to for the first time in twenty

1020
00:51:18,280 --> 00:51:21,600
Speaker 4: thirteen after we won the gold medal. So there was

1021
00:51:21,640 --> 00:51:25,239
Speaker 4: actually news outlets over there, newspapers and TV networks that

1022
00:51:25,320 --> 00:51:29,160
Speaker 4: wanted to interview me to talk about, you know, our

1023
00:51:29,200 --> 00:51:30,200
Speaker 4: success with the brand.

1024
00:51:30,280 --> 00:51:30,480
Speaker 7: Right.

1025
00:51:30,800 --> 00:51:32,719
Speaker 4: So they because it was the first time that they

1026
00:51:32,760 --> 00:51:37,680
Speaker 4: heard that somebody was making a professional, professional version of

1027
00:51:37,760 --> 00:51:42,080
Speaker 4: kimas right, So it was really dope. So the reception

1028
00:51:42,160 --> 00:51:45,719
Speaker 4: over there was amazing. Like I it was my first

1029
00:51:45,719 --> 00:51:50,040
Speaker 4: time going back to going to Haiti, and I went

1030
00:51:50,080 --> 00:51:52,720
Speaker 4: back two times after and it was like, listen, people

1031
00:51:52,719 --> 00:51:54,719
Speaker 4: have no idea what they're missing if they've never been.

1032
00:51:54,880 --> 00:51:57,200
Speaker 8: We got this temp of approval, but at the same time,

1033
00:51:57,280 --> 00:52:00,680
Speaker 8: you know, the older generation, they're like, this is not

1034
00:52:01,520 --> 00:52:03,799
Speaker 8: as I know it, Like it doesn't taste, you know,

1035
00:52:04,280 --> 00:52:06,400
Speaker 8: like your grandmother used to do it because of what

1036
00:52:06,480 --> 00:52:09,640
Speaker 8: we said for the process that we need to stabilize,

1037
00:52:09,640 --> 00:52:13,200
Speaker 8: stabilize the the recipe and all of that. So but

1038
00:52:13,280 --> 00:52:16,040
Speaker 8: still I think we got the the stamp of approvals

1039
00:52:16,040 --> 00:52:17,520
Speaker 8: from from the community.

1040
00:52:17,960 --> 00:52:20,480
Speaker 3: How is how is how is the situation in Haiti

1041
00:52:20,560 --> 00:52:23,680
Speaker 3: right now? I mean, yeah, we see so many things

1042
00:52:23,680 --> 00:52:27,400
Speaker 3: on the news and uh it looks pretty discouraging, to

1043
00:52:27,440 --> 00:52:32,120
Speaker 3: be honest. So like, what's the what's the Because there's

1044
00:52:32,120 --> 00:52:34,759
Speaker 3: a lot of Haitians that live in New York, there's

1045
00:52:34,760 --> 00:52:36,400
Speaker 3: a lot of Haitians that live in Miami. Shots to

1046
00:52:36,440 --> 00:52:38,719
Speaker 3: my guy, Mike, Gee, he's somebody. Actually i'mna introduce you

1047
00:52:38,760 --> 00:52:40,800
Speaker 3: to I'll talk I'll talk to you about off camera.

1048
00:52:40,880 --> 00:52:44,399
Speaker 9: But yes, that is so, Yeah, how is it? How

1049
00:52:44,520 --> 00:52:44,799
Speaker 9: is it?

1050
00:52:45,040 --> 00:52:45,160
Speaker 5: What?

1051
00:52:45,280 --> 00:52:48,919
Speaker 9: What's the? Yeah? I just want to know what's going

1052
00:52:48,920 --> 00:52:49,480
Speaker 9: on out there.

1053
00:52:50,120 --> 00:52:54,560
Speaker 8: I think Haiti is uh you know, they're they're struggling

1054
00:52:54,560 --> 00:52:59,640
Speaker 8: over there, and it's I don't think it's easy. One

1055
00:52:59,680 --> 00:53:01,960
Speaker 8: thing to the other keeps on coming. We have the earthquake,

1056
00:53:02,360 --> 00:53:07,440
Speaker 8: we have the this what the hurricanes, the hurricanes that

1057
00:53:07,480 --> 00:53:11,960
Speaker 8: come in and out, and then COVID right, so it's

1058
00:53:12,000 --> 00:53:15,200
Speaker 8: not going too well. I think every time that they're

1059
00:53:15,600 --> 00:53:18,040
Speaker 8: trying to get back on their feet, something else comes in.

1060
00:53:18,560 --> 00:53:21,759
Speaker 8: But that's why we want also to partner up with

1061
00:53:21,880 --> 00:53:26,799
Speaker 8: organizations such as we're we're starting conversation with Hope Hope

1062
00:53:26,800 --> 00:53:29,680
Speaker 8: for Haiti, which is a big organization that does a

1063
00:53:29,719 --> 00:53:32,920
Speaker 8: lot of things. Uh in Haiti, so that we could

1064
00:53:33,040 --> 00:53:36,080
Speaker 8: also you know, try to help and contribute to to

1065
00:53:36,560 --> 00:53:38,400
Speaker 8: what's going on over there. So whether it is for

1066
00:53:39,080 --> 00:53:43,320
Speaker 8: mask or just give us support. So we're trying to

1067
00:53:43,360 --> 00:53:46,360
Speaker 8: figure out something with them to see how we can help.

1068
00:53:47,239 --> 00:53:49,520
Speaker 3: Yeah, once again, salute to Haiti. So all right, in

1069
00:53:49,560 --> 00:53:51,000
Speaker 3: the last segment, we're going to bring it home. We're

1070
00:53:51,000 --> 00:53:53,000
Speaker 3: gonna talk about the scaling model moving forward, and I

1071
00:53:53,000 --> 00:53:54,359
Speaker 3: think we're gonna do a tasting as well.

1072
00:53:54,400 --> 00:53:56,960
Speaker 9: So yeah, yeah, yeah, yeah, let's let's do it. Let's

1073
00:53:56,960 --> 00:53:57,239
Speaker 9: do it.

1074
00:53:57,520 --> 00:53:59,759
Speaker 3: All right, So we're going to start this segment off

1075
00:53:59,760 --> 00:54:04,040
Speaker 3: with the first time ever earned Alesia situation. We're gonna

1076
00:54:04,080 --> 00:54:06,520
Speaker 3: do a taste testing. And now this is one hundred

1077
00:54:06,520 --> 00:54:10,080
Speaker 3: percent organic. We have not tasted the product yet. They

1078
00:54:10,120 --> 00:54:11,960
Speaker 3: sent us a few bottles, but we didn't get a chance.

1079
00:54:12,080 --> 00:54:14,920
Speaker 3: Yeah that's a fact. The bottle is frozen. You can

1080
00:54:14,920 --> 00:54:18,000
Speaker 3: see the bottles froze. Yeah, we have not We have

1081
00:54:18,120 --> 00:54:19,840
Speaker 3: not got a chance to sample the product yet. So

1082
00:54:19,840 --> 00:54:24,080
Speaker 3: we're doing this direct. We're doing straight online and yeah,

1083
00:54:24,239 --> 00:54:26,640
Speaker 3: you know we're gonna do it. This is like I said,

1084
00:54:26,640 --> 00:54:29,680
Speaker 3: we don't we did it first. Yeah, shout out to

1085
00:54:29,719 --> 00:54:32,840
Speaker 3: Al Harrington. We did his uh, his company. I don't smoke,

1086
00:54:33,440 --> 00:54:36,400
Speaker 3: so I didn't sample any I didn't sample any of

1087
00:54:36,400 --> 00:54:37,000
Speaker 3: his edibles.

1088
00:54:37,040 --> 00:54:40,439
Speaker 9: I don't smoke. I barely drink.

1089
00:54:40,480 --> 00:54:44,319
Speaker 3: I hope my parents aren't watching this, so you know,

1090
00:54:44,480 --> 00:54:48,280
Speaker 3: on occasion, on special occasions, i'll chair so chairs.

1091
00:54:49,960 --> 00:54:51,760
Speaker 7: Look thank you again.

1092
00:54:55,080 --> 00:54:58,399
Speaker 9: No, that's the leap, that's elite, that's leap. I like this,

1093
00:54:58,560 --> 00:55:01,120
Speaker 9: Drake Champs.

1094
00:54:59,800 --> 00:55:00,239
Speaker 7: The turn.

1095
00:55:00,280 --> 00:55:01,279
Speaker 9: It just turned into drinks.

1096
00:55:01,320 --> 00:55:04,759
Speaker 6: Here, let's do it.

1097
00:55:04,840 --> 00:55:05,920
Speaker 9: No, that's that's the lee.

1098
00:55:05,960 --> 00:55:06,520
Speaker 6: That's no.

1099
00:55:06,680 --> 00:55:08,279
Speaker 3: I like that. That's a nice like a it's like

1100
00:55:08,320 --> 00:55:12,600
Speaker 3: a coffee blend. Like yo, it's dope. My wife said,

1101
00:55:12,600 --> 00:55:14,120
Speaker 3: we're gonna put that on our French shows tomorrow.

1102
00:55:14,120 --> 00:55:16,799
Speaker 5: Now this this, this above, she said, don't finish She said,

1103
00:55:16,840 --> 00:55:17,760
Speaker 5: don't finish it all.

1104
00:55:18,000 --> 00:55:21,680
Speaker 9: I said, all right, oh yeah, fresh a vibe. I'm

1105
00:55:21,680 --> 00:55:23,399
Speaker 9: not gonna sit here and hold you this. This is vibe.

1106
00:55:23,520 --> 00:55:24,000
Speaker 6: I liked it.

1107
00:55:24,040 --> 00:55:24,520
Speaker 9: I like it.

1108
00:55:24,560 --> 00:55:30,920
Speaker 3: So talking about Canada, all right, So are you guys

1109
00:55:31,120 --> 00:55:34,680
Speaker 3: more focused on growing the business in America or are

1110
00:55:34,719 --> 00:55:37,360
Speaker 3: you more focused on growing the business in Canada or

1111
00:55:38,200 --> 00:55:39,399
Speaker 3: is it a combination of both.

1112
00:55:40,400 --> 00:55:41,600
Speaker 7: It's a combination of both.

1113
00:55:41,640 --> 00:55:45,880
Speaker 4: But Canada is thirty five million people united States is

1114
00:55:45,880 --> 00:55:49,160
Speaker 4: three hundred and fifty million people. So of course, like

1115
00:55:49,239 --> 00:55:53,680
Speaker 4: any logical businessman would say, like the US, I mean,

1116
00:55:54,040 --> 00:55:57,640
Speaker 4: we we the goal was always to make it in

1117
00:55:57,680 --> 00:56:00,080
Speaker 4: the US and that's what we're on. The strike to

1118
00:56:00,120 --> 00:56:05,759
Speaker 4: do Canada was just I mean Quebec specifically was just

1119
00:56:06,480 --> 00:56:08,719
Speaker 4: you know, like a some kind of a detour if

1120
00:56:08,760 --> 00:56:12,680
Speaker 4: you may, because again, laquer boards are really hard to

1121
00:56:12,719 --> 00:56:16,000
Speaker 4: get into and we got really lucky because the buzz

1122
00:56:16,000 --> 00:56:18,319
Speaker 4: we were making in the States. So now this is

1123
00:56:18,320 --> 00:56:22,160
Speaker 4: a story, right, So a couple from Canada, from Montreal

1124
00:56:22,920 --> 00:56:25,680
Speaker 4: that starts a liquor needs to start in the States

1125
00:56:26,080 --> 00:56:29,720
Speaker 4: because it's so hard to get in their own home,

1126
00:56:29,840 --> 00:56:32,440
Speaker 4: you know, to get in because over there you talk

1127
00:56:32,440 --> 00:56:36,080
Speaker 4: about a boys club. It's basically media pressure that put

1128
00:56:36,120 --> 00:56:39,200
Speaker 4: the product on the shelf over here, right, so so

1129
00:56:39,200 --> 00:56:43,920
Speaker 4: so yeah, So basically our goal was always the US, always, always, always,

1130
00:56:44,239 --> 00:56:44,960
Speaker 4: so yeah.

1131
00:56:44,760 --> 00:56:49,120
Speaker 8: But we're still grateful the opportunity to turn our products

1132
00:56:49,480 --> 00:56:51,600
Speaker 8: at home and on the shelves.

1133
00:56:51,239 --> 00:56:54,560
Speaker 5: Of basic All we think about I know, the United

1134
00:56:54,600 --> 00:56:57,080
Speaker 5: States at international for you guys, but what about you know,

1135
00:56:57,120 --> 00:56:59,360
Speaker 5: across the pond. You know there's a large west in

1136
00:56:59,400 --> 00:57:03,279
Speaker 5: the in popular in the UK, specifically London, Africa that

1137
00:57:03,880 --> 00:57:07,879
Speaker 5: a continent. You know, I think seeing something like this

1138
00:57:07,960 --> 00:57:11,279
Speaker 5: would be aspirational and could be beneficial. Is that something

1139
00:57:11,280 --> 00:57:12,600
Speaker 5: you guys are looking forward to as well?

1140
00:57:13,280 --> 00:57:14,160
Speaker 7: One hundred percent?

1141
00:57:14,560 --> 00:57:18,160
Speaker 4: France, UK A lot of conversations, but we don't want

1142
00:57:18,200 --> 00:57:22,480
Speaker 4: to stretch ourselves to thin. So we have a couple

1143
00:57:22,520 --> 00:57:25,800
Speaker 4: of key milestones that we wanted that we want to

1144
00:57:25,840 --> 00:57:29,680
Speaker 4: achieve in the States before we even consider shipping abroad.

1145
00:57:30,320 --> 00:57:33,360
Speaker 7: So in just in terms of logistics.

1146
00:57:33,480 --> 00:57:36,200
Speaker 4: We don't think that we're ready to do that unless

1147
00:57:36,240 --> 00:57:39,760
Speaker 4: something major would would fall on our lot. But in

1148
00:57:39,840 --> 00:57:43,880
Speaker 4: terms of scaling the business properly, uh, we think we

1149
00:57:44,000 --> 00:57:46,120
Speaker 4: need to achieve those milestones to be able to uh

1150
00:57:46,680 --> 00:57:49,680
Speaker 4: uh to to to be able to target the UK

1151
00:57:49,760 --> 00:57:50,120
Speaker 4: and France.

1152
00:57:50,840 --> 00:57:53,160
Speaker 9: So okay, are you guys all right?

1153
00:57:53,200 --> 00:57:55,680
Speaker 3: So as far as the province is, are you able

1154
00:57:55,720 --> 00:57:58,040
Speaker 3: to do business in Toronto?

1155
00:57:58,120 --> 00:57:59,840
Speaker 9: Which is Artio? Are you key?

1156
00:58:00,920 --> 00:58:03,120
Speaker 7: Is the same thing? So you know what it was?

1157
00:58:03,200 --> 00:58:06,640
Speaker 4: Actually, the ACQ and LCBO are pretty similar in the

1158
00:58:06,680 --> 00:58:09,720
Speaker 4: way they run their business, so it's a one strike

1159
00:58:09,800 --> 00:58:12,479
Speaker 4: your out kind of mentality over there.

1160
00:58:13,000 --> 00:58:15,280
Speaker 7: So we knew going to the ac Q, which is in.

1161
00:58:15,320 --> 00:58:18,640
Speaker 4: Quebec our home that we were going to be a success,

1162
00:58:18,840 --> 00:58:21,120
Speaker 4: right and we were right. So first order sold out,

1163
00:58:21,120 --> 00:58:25,360
Speaker 4: sec an order sold out, and so more so until

1164
00:58:25,480 --> 00:58:28,640
Speaker 4: right now where the product is in a large majority

1165
00:58:28,640 --> 00:58:31,680
Speaker 4: of the stores and now we're just people are buying

1166
00:58:31,720 --> 00:58:33,880
Speaker 4: it selling out, but they can reorder at the same

1167
00:58:33,880 --> 00:58:37,360
Speaker 4: time from their warehouse LCBO. If we go in there

1168
00:58:37,400 --> 00:58:40,800
Speaker 4: and we're not able to how can I say this,

1169
00:58:40,880 --> 00:58:42,960
Speaker 4: do the home run from the beginning. They're not going

1170
00:58:43,040 --> 00:58:47,960
Speaker 4: to reorder afterwards, you know. So we know that Ontario

1171
00:58:48,200 --> 00:58:50,840
Speaker 4: they like a lot what's going on in the States.

1172
00:58:51,840 --> 00:58:54,160
Speaker 4: So we're making it a success in the States before

1173
00:58:54,200 --> 00:58:56,760
Speaker 4: going to Ontario, so the same way surrog did. Right,

1174
00:58:57,320 --> 00:59:00,640
Speaker 4: So surrog made a success here and then they went

1175
00:59:00,680 --> 00:59:02,120
Speaker 4: to Ontario and then boom.

1176
00:59:02,520 --> 00:59:05,080
Speaker 3: Well, I'll tell you what, if you're interested, hopefully this

1177
00:59:05,160 --> 00:59:06,720
Speaker 3: time next year every thing will clear up.

1178
00:59:07,200 --> 00:59:10,800
Speaker 9: We have a pop up shop in Caraban e y

1179
00:59:11,000 --> 00:59:12,600
Speaker 9: L E y L.

1180
00:59:13,160 --> 00:59:16,800
Speaker 3: Supposed to We'll have we'll have LS as the official

1181
00:59:16,920 --> 00:59:20,880
Speaker 3: liquor sponsor and that that that'll be crazy, that'll.

1182
00:59:20,640 --> 00:59:21,280
Speaker 7: Be all vibe.

1183
00:59:21,880 --> 00:59:26,280
Speaker 8: A lot of people are disappointed about Carabana being canceled

1184
00:59:26,280 --> 00:59:26,600
Speaker 8: this year.

1185
00:59:26,680 --> 00:59:30,000
Speaker 6: Right, my heart is broken. It's broke good for sure.

1186
00:59:30,320 --> 00:59:32,520
Speaker 9: For sure, sure don't worry you guys.

1187
00:59:32,320 --> 00:59:36,280
Speaker 4: Like we can we were Legitimately, we're happy that we

1188
00:59:36,320 --> 00:59:38,760
Speaker 4: can do business in Canada because the fact that we're

1189
00:59:38,800 --> 00:59:41,439
Speaker 4: in the SQ, there's ways for us to be able

1190
00:59:41,480 --> 00:59:43,640
Speaker 4: to send the liquor over there, even if it would

1191
00:59:43,680 --> 00:59:46,560
Speaker 4: not be on the shelf yet. For example, there's still

1192
00:59:46,600 --> 00:59:48,720
Speaker 4: ways to put it on the shelf one hundred percent,

1193
00:59:48,840 --> 00:59:50,840
Speaker 4: Like we could do taste things and stuff like that,

1194
00:59:50,880 --> 00:59:54,960
Speaker 4: even if it's not in all the stores in the LCB,

1195
00:59:55,120 --> 00:59:57,040
Speaker 4: or we could have one store habit and stuff like that.

1196
00:59:57,120 --> 01:00:01,320
Speaker 5: So each province has its own alcohol corporation, so British Columbia,

1197
01:00:01,360 --> 01:00:02,120
Speaker 5: Nova Scotia, they.

1198
01:00:02,080 --> 01:00:03,960
Speaker 6: All have their own, so you have to go through

1199
01:00:03,960 --> 01:00:05,160
Speaker 6: this process for each one.

1200
01:00:05,680 --> 01:00:10,120
Speaker 3: Yep, and Vancouver too, British Columbia. That's British Columbia. Shout

1201
01:00:10,160 --> 01:00:11,840
Speaker 3: out to Vancouver. We got some some love out of

1202
01:00:11,880 --> 01:00:15,720
Speaker 3: there too. So all right, So this is interesting too

1203
01:00:15,720 --> 01:00:18,480
Speaker 3: because how has business been during this pandemic Because I

1204
01:00:18,560 --> 01:00:21,920
Speaker 3: was in Brooklyn, Shotut to bk that's our biggest market

1205
01:00:22,000 --> 01:00:25,240
Speaker 3: in the in the world, which also has a lot

1206
01:00:25,240 --> 01:00:28,080
Speaker 3: of Haitians in Brooklyn, a lot of West Indians everybody

1207
01:00:28,120 --> 01:00:29,360
Speaker 3: in Brooklyn is the West Indies.

1208
01:00:29,200 --> 01:00:33,040
Speaker 6: Or Jamaicans in Brooklyn, and actually Jamaica yeah, big fat.

1209
01:00:33,160 --> 01:00:37,040
Speaker 3: Yeah, Brooklyn is heavy. So when I was in Brooklyn,

1210
01:00:37,120 --> 01:00:39,480
Speaker 3: like right right around it started the lockdown. We're in

1211
01:00:39,480 --> 01:00:41,200
Speaker 3: New York. So if you if you're not familiar New York,

1212
01:00:41,240 --> 01:00:42,880
Speaker 3: we're still on lockdown. I don't know when this will

1213
01:00:42,920 --> 01:00:45,720
Speaker 3: come out, but we'll probably still be on lockdown. And

1214
01:00:46,200 --> 01:00:48,600
Speaker 3: it's like one of the strictest in the world because

1215
01:00:48,600 --> 01:00:50,400
Speaker 3: we have one of the worst I think it is

1216
01:00:50,440 --> 01:00:53,880
Speaker 3: the worst in the world as far as Corona is concerned.

1217
01:00:54,000 --> 01:00:57,640
Speaker 3: But only a few businesses are are left open, which

1218
01:00:57,640 --> 01:01:01,120
Speaker 3: what they deemed as essentral businesses. Liquor stores have been

1219
01:01:01,200 --> 01:01:05,320
Speaker 3: left open. Yeah, yeah, liquor stores have been left over

1220
01:01:05,440 --> 01:01:08,959
Speaker 3: at their essential businesses. And I went to the liquor store,

1221
01:01:09,000 --> 01:01:11,800
Speaker 3: like right before that announcement was made, like early in March,

1222
01:01:12,400 --> 01:01:15,640
Speaker 3: and I was in the liquor store in Brooklyn and

1223
01:01:15,680 --> 01:01:19,480
Speaker 3: the guy was saying that they did New Year's numbers

1224
01:01:19,520 --> 01:01:21,440
Speaker 3: for the last two days. Like they was doing like

1225
01:01:22,000 --> 01:01:23,960
Speaker 3: the store usually does like three thousand dollars a day,

1226
01:01:24,000 --> 01:01:26,640
Speaker 3: they did eighteen thousand dollars. And he was saying that

1227
01:01:27,560 --> 01:01:31,400
Speaker 3: business was booming. So what I realized is that I

1228
01:01:31,440 --> 01:01:34,760
Speaker 3: guess the reason why they deemed these liquor stores essential

1229
01:01:35,280 --> 01:01:38,560
Speaker 3: is because people need some kind of outlet to you know,

1230
01:01:39,120 --> 01:01:42,680
Speaker 3: to get away from from staying inside all day. So

1231
01:01:43,480 --> 01:01:47,120
Speaker 3: has your how has business been for you during this pandemic?

1232
01:01:48,440 --> 01:01:49,120
Speaker 7: It's been great.

1233
01:01:49,200 --> 01:01:52,760
Speaker 4: So basically we saw an influx of sales in all

1234
01:01:52,800 --> 01:01:58,000
Speaker 4: the stores in Florida and online. So so basically, if

1235
01:01:58,040 --> 01:02:00,960
Speaker 4: you compare it to last year, like it's a no brainer.

1236
01:02:01,160 --> 01:02:05,160
Speaker 4: But I think it's just a question of people making reserves, right,

1237
01:02:05,400 --> 01:02:08,000
Speaker 4: So because they don't know what's gonna happen, they say, hey,

1238
01:02:08,000 --> 01:02:09,760
Speaker 4: if I get stuck home, I want.

1239
01:02:09,920 --> 01:02:12,240
Speaker 7: My liquor with me, the same way they want their

1240
01:02:12,320 --> 01:02:13,000
Speaker 7: toilet paper.

1241
01:02:13,360 --> 01:02:18,880
Speaker 5: So you've been watching our news, they really see it

1242
01:02:18,920 --> 01:02:19,400
Speaker 5: the same way.

1243
01:02:19,440 --> 01:02:21,800
Speaker 4: So it's gonna be it's gonna be liquor and toilet

1244
01:02:21,800 --> 01:02:23,439
Speaker 4: paper for them, and they're gonna be good.

1245
01:02:24,920 --> 01:02:27,280
Speaker 8: I mean, like, there's a lot of people that are

1246
01:02:27,320 --> 01:02:31,200
Speaker 8: seeing this pandemic. You know, it's it's it's hard on everyone.

1247
01:02:31,480 --> 01:02:33,800
Speaker 8: It is still hard on us, even though we were

1248
01:02:33,920 --> 01:02:37,800
Speaker 8: able to pivot. But I mean, I think it's also

1249
01:02:39,360 --> 01:02:41,920
Speaker 8: a type of blessing, Okay, a type of blessing just

1250
01:02:41,960 --> 01:02:47,040
Speaker 8: because I you know, we were able to like focus, refocus, reshift,

1251
01:02:48,000 --> 01:02:50,120
Speaker 8: you know, do a lot of pr get in contact

1252
01:02:50,160 --> 01:02:54,200
Speaker 8: with people, things that we necessarily don't have time usually

1253
01:02:54,240 --> 01:02:57,440
Speaker 8: to do. So. At the same time, yes, it's a

1254
01:02:57,480 --> 01:02:59,520
Speaker 8: hard time for for all of us, but I think

1255
01:02:59,560 --> 01:03:01,280
Speaker 8: that we just have to change a bit of our

1256
01:03:01,320 --> 01:03:04,040
Speaker 8: mindset and try to take out the positive out of

1257
01:03:04,080 --> 01:03:04,400
Speaker 8: all of that.

1258
01:03:04,920 --> 01:03:05,160
Speaker 7: Yeah.

1259
01:03:05,200 --> 01:03:08,320
Speaker 5: One of the things that I read about, and you know,

1260
01:03:08,360 --> 01:03:10,920
Speaker 5: I admire is the fact that you guys are doing

1261
01:03:10,960 --> 01:03:12,840
Speaker 5: mentorship and internship programs.

1262
01:03:12,840 --> 01:03:13,200
Speaker 6: Correct.

1263
01:03:13,760 --> 01:03:15,840
Speaker 5: Yeah, because it's not good enough that you make it,

1264
01:03:15,840 --> 01:03:18,120
Speaker 5: it's also good you know that you pave a way

1265
01:03:18,160 --> 01:03:20,240
Speaker 5: for somebody else to make it. And that's kind of

1266
01:03:20,240 --> 01:03:22,520
Speaker 5: where we were rooted in is we actually were found

1267
01:03:22,560 --> 01:03:25,600
Speaker 5: it in an internship program, having kids come and tell

1268
01:03:25,680 --> 01:03:26,240
Speaker 5: us about their.

1269
01:03:26,120 --> 01:03:28,160
Speaker 6: Future aspirations and then going out and find it.

1270
01:03:28,320 --> 01:03:30,560
Speaker 5: You want to talk about the internship programs and mentorship

1271
01:03:30,560 --> 01:03:31,560
Speaker 5: programs that you guys are part of.

1272
01:03:32,240 --> 01:03:35,240
Speaker 4: Yeah, So basically what we did is that we did

1273
01:03:36,640 --> 01:03:39,760
Speaker 4: we did an interview where we spoke about the internship

1274
01:03:39,800 --> 01:03:41,640
Speaker 4: and basically what we wanted to do is that we're

1275
01:03:41,680 --> 01:03:46,680
Speaker 4: simply gathering people that sent us the resumes basically, and

1276
01:03:46,760 --> 01:03:49,920
Speaker 4: we're based at well it was a little bit prior

1277
01:03:50,000 --> 01:03:54,640
Speaker 4: to COVID, right, but we're still getting the resumes and we're.

1278
01:03:54,200 --> 01:03:55,040
Speaker 7: Gonna contact them.

1279
01:03:55,240 --> 01:03:58,440
Speaker 4: We're gonna do basically interviews with them and see the

1280
01:03:58,440 --> 01:04:01,520
Speaker 4: which one that the most and some of them are

1281
01:04:01,760 --> 01:04:04,480
Speaker 4: going to come on the boat basically with us, and

1282
01:04:04,520 --> 01:04:07,000
Speaker 4: they're they're going to see the rise and grind of

1283
01:04:07,760 --> 01:04:09,800
Speaker 4: the liquor business, you know. And we just want to

1284
01:04:09,800 --> 01:04:13,720
Speaker 4: be models in the community over here in Montreal and be.

1285
01:04:13,720 --> 01:04:16,360
Speaker 7: Able to to to.

1286
01:04:16,200 --> 01:04:18,560
Speaker 4: Help people that are in need because we have those

1287
01:04:18,600 --> 01:04:19,600
Speaker 4: emails and those d ms.

1288
01:04:19,680 --> 01:04:21,080
Speaker 7: We have them, and I mean.

1289
01:04:20,960 --> 01:04:24,200
Speaker 8: Like we've been going to schools also talking to the youth,

1290
01:04:24,400 --> 01:04:28,160
Speaker 8: you know, you know, just sharing our story. So that's

1291
01:04:28,200 --> 01:04:31,720
Speaker 8: been a really good thing as well. So yeah, and

1292
01:04:31,760 --> 01:04:33,600
Speaker 8: the thing is also I just want to add, like

1293
01:04:34,440 --> 01:04:37,400
Speaker 8: you know, it's I think it's a business again that

1294
01:04:37,520 --> 01:04:40,720
Speaker 8: is really difficult to be into and there was not

1295
01:04:40,760 --> 01:04:45,040
Speaker 8: necessarily any doors that were open for us. We're doing this,

1296
01:04:45,240 --> 01:04:48,000
Speaker 8: We're building this from the ground up, and I think

1297
01:04:48,000 --> 01:04:51,080
Speaker 8: that it's our responsibility after that we break all these

1298
01:04:51,120 --> 01:04:54,440
Speaker 8: doors that after that we take on people you know,

1299
01:04:54,560 --> 01:04:59,000
Speaker 8: under our wings and actually help them to go into

1300
01:04:59,000 --> 01:05:03,720
Speaker 8: that business. So it's really we're we're doing it for generational,

1301
01:05:03,960 --> 01:05:07,600
Speaker 8: generational wealth, We're doing it for the Black community, for

1302
01:05:07,800 --> 01:05:11,439
Speaker 8: the multicultural community, whoever. But I mean, it's it's something

1303
01:05:11,480 --> 01:05:13,080
Speaker 8: that's really really important for us.

1304
01:05:13,440 --> 01:05:15,040
Speaker 3: So let me ask you this as far as like,

1305
01:05:15,440 --> 01:05:17,880
Speaker 3: we had a vendom machine episode and that's one of

1306
01:05:17,920 --> 01:05:21,800
Speaker 3: our biggest episodes. Shout out to Kashif, good guy, and

1307
01:05:22,120 --> 01:05:23,960
Speaker 3: you know, I asked him, like, you know, with vending machines,

1308
01:05:24,000 --> 01:05:25,600
Speaker 3: it's like, I'm like, do you have a feel like

1309
01:05:26,160 --> 01:05:29,280
Speaker 3: you have a certain responsibility because like childhood obesity is

1310
01:05:29,320 --> 01:05:31,000
Speaker 3: crazy right now, and it's like, you know, you got

1311
01:05:31,040 --> 01:05:32,680
Speaker 3: a lot of sugar candy, And he was saying, like,

1312
01:05:32,720 --> 01:05:35,040
Speaker 3: you know, he tries to make some healthy items in there.

1313
01:05:35,080 --> 01:05:37,760
Speaker 3: So I say that to say, liquor is legal and

1314
01:05:37,800 --> 01:05:41,120
Speaker 3: everybody has a right to drink liquor, but also obviously,

1315
01:05:41,160 --> 01:05:43,120
Speaker 3: you know it has some some a lot of negative

1316
01:05:43,120 --> 01:05:45,920
Speaker 3: side effects. I have done too much, anything done in

1317
01:05:46,000 --> 01:05:49,040
Speaker 3: too and excess, it's gonna be harmful, but you know

1318
01:05:49,080 --> 01:05:51,280
Speaker 3: it's had some some really negative side effects, pecially in

1319
01:05:51,280 --> 01:05:53,800
Speaker 3: our community. So do you have an initiative or do

1320
01:05:53,840 --> 01:05:56,560
Speaker 3: you do You think it's it's up to you guys

1321
01:05:56,560 --> 01:05:59,720
Speaker 3: to like, you know, kind of help people understand too,

1322
01:05:59,800 --> 01:06:03,240
Speaker 3: you know, drink responsibly and to you know, how do

1323
01:06:03,240 --> 01:06:04,400
Speaker 3: you do you think about that at all?

1324
01:06:04,560 --> 01:06:06,080
Speaker 7: Or yeah?

1325
01:06:06,480 --> 01:06:09,760
Speaker 4: I mean me personally, I think about it a lot.

1326
01:06:10,040 --> 01:06:12,440
Speaker 4: I think it's really important that also we realize that

1327
01:06:13,800 --> 01:06:16,000
Speaker 4: it's more of a question of like you said, it

1328
01:06:16,120 --> 01:06:21,000
Speaker 4: is legal, but at the same time, we can just

1329
01:06:21,200 --> 01:06:24,840
Speaker 4: add to whatever's being done right now and inside of

1330
01:06:24,880 --> 01:06:28,680
Speaker 4: our community. I mean, we know that we're not pushing

1331
01:06:28,760 --> 01:06:31,800
Speaker 4: ads to children, you know, we're not making the you know,

1332
01:06:32,400 --> 01:06:37,560
Speaker 4: are making it accessible to people that are underage or or.

1333
01:06:36,680 --> 01:06:37,479
Speaker 7: Or so forth.

1334
01:06:37,520 --> 01:06:40,200
Speaker 4: I mean that's where our partners also, you know, like

1335
01:06:40,320 --> 01:06:42,280
Speaker 4: we know that if we partner with the A s Q,

1336
01:06:42,520 --> 01:06:45,360
Speaker 4: they're not going to sell to to minors or so forth, right,

1337
01:06:45,400 --> 01:06:46,960
Speaker 4: you know, So we.

1338
01:06:46,960 --> 01:06:48,080
Speaker 7: Feel comfortable with that.

1339
01:06:48,320 --> 01:06:50,480
Speaker 4: And in terms of the initiative, of course, I mean,

1340
01:06:50,800 --> 01:06:52,880
Speaker 4: if if we talk to school, we're going to talk

1341
01:06:52,920 --> 01:06:54,320
Speaker 4: about entrepreneurship.

1342
01:06:54,360 --> 01:06:57,040
Speaker 7: We're not going to talk about the joy of drinking liquor, you.

1343
01:06:57,000 --> 01:06:59,600
Speaker 6: Know, So it's legal.

1344
01:06:59,680 --> 01:07:03,720
Speaker 5: Ladies eighteen in Quebec right said legal age is eighteen

1345
01:07:03,720 --> 01:07:04,480
Speaker 5: in Quebec.

1346
01:07:04,240 --> 01:07:07,560
Speaker 8: Right, Yeah, that's what we get. A lot of Americans

1347
01:07:09,480 --> 01:07:10,439
Speaker 8: they came down over here.

1348
01:07:11,600 --> 01:07:14,160
Speaker 4: But yeah, but but I mean it is something that

1349
01:07:14,200 --> 01:07:18,200
Speaker 4: we think about. And but again, I mean anything can

1350
01:07:18,280 --> 01:07:21,200
Speaker 4: be deemed you know, problematic at some point.

1351
01:07:21,280 --> 01:07:23,840
Speaker 7: It's just like maybe except water, I guess.

1352
01:07:23,880 --> 01:07:27,040
Speaker 3: But I think moderate, I think I think moderation is

1353
01:07:27,040 --> 01:07:29,440
Speaker 3: the key. I think moderation is the key. And you

1354
01:07:29,520 --> 01:07:33,280
Speaker 3: have to you know, understand that, you know, anything can

1355
01:07:33,320 --> 01:07:35,240
Speaker 3: be harmful if you do it too much and excessive.

1356
01:07:36,040 --> 01:07:37,760
Speaker 3: So yeah, you know, I just wanted to put that

1357
01:07:37,800 --> 01:07:42,320
Speaker 3: out there because alcohol, alcoholism is a real thing and

1358
01:07:42,360 --> 01:07:45,040
Speaker 3: a lot of people suffer from alcoholism. So you know,

1359
01:07:45,280 --> 01:07:47,360
Speaker 3: it's it's it's one of these things where like you know,

1360
01:07:47,400 --> 01:07:49,560
Speaker 3: like I said, I drink. I'm not a heavy drinker,

1361
01:07:49,960 --> 01:07:51,880
Speaker 3: but I do enjoy it every once in a while.

1362
01:07:51,880 --> 01:07:53,240
Speaker 3: But I just think that, you know, as long as

1363
01:07:53,280 --> 01:07:57,920
Speaker 3: it's done tastefully, drink classically, drink responsibly, act accordingly.

1364
01:07:58,040 --> 01:07:59,520
Speaker 9: That's a that's a fact.

1365
01:07:59,760 --> 01:08:01,920
Speaker 6: Really quick. I know you said that, you know, business

1366
01:08:01,920 --> 01:08:02,400
Speaker 6: is doing good.

1367
01:08:02,640 --> 01:08:05,680
Speaker 5: The online presence was that something that you built post

1368
01:08:05,680 --> 01:08:08,240
Speaker 5: Corona or had that been developed pre Corona?

1369
01:08:08,400 --> 01:08:10,640
Speaker 6: Right, because I know that's something that you do with right.

1370
01:08:10,560 --> 01:08:13,600
Speaker 5: Now with a lot of the stores being closed, well

1371
01:08:13,640 --> 01:08:17,320
Speaker 5: not closed, but it changes with Corona, your online presence

1372
01:08:17,320 --> 01:08:18,080
Speaker 5: was already something that.

1373
01:08:18,000 --> 01:08:18,519
Speaker 6: You had built.

1374
01:08:19,720 --> 01:08:23,679
Speaker 4: So the online the online presence ramp up, No, lie,

1375
01:08:24,200 --> 01:08:27,160
Speaker 4: one hundred percent. I mean I'm I'm more in front

1376
01:08:27,160 --> 01:08:30,320
Speaker 4: of my screen that I was ever before producing content

1377
01:08:30,600 --> 01:08:35,639
Speaker 4: for you know, to help us, you know, expand our brand.

1378
01:08:36,040 --> 01:08:39,400
Speaker 7: So it's definitely one hundred percent. It ramp up.

1379
01:08:39,479 --> 01:08:41,760
Speaker 4: So we we had a good online presence before, but

1380
01:08:41,880 --> 01:08:44,080
Speaker 4: right now what we're doing, what we plan to do.

1381
01:08:44,200 --> 01:08:46,439
Speaker 4: Like but it's fun because even when things are going

1382
01:08:46,520 --> 01:08:48,719
Speaker 4: to open up more, we're still.

1383
01:08:48,479 --> 01:08:50,040
Speaker 7: Gonna keep that same online presence.

1384
01:08:50,080 --> 01:08:53,120
Speaker 4: So like covid was like a blessing in disguise in

1385
01:08:54,160 --> 01:08:55,559
Speaker 4: multiple facets of the business.

1386
01:08:55,840 --> 01:08:57,919
Speaker 6: Yeah, I know you got the podcast going.

1387
01:08:58,520 --> 01:08:58,960
Speaker 7: There you go.

1388
01:08:59,720 --> 01:09:02,200
Speaker 4: You know you guys are coming other podcast.

1389
01:09:02,360 --> 01:09:04,479
Speaker 6: I saw, I saw you on the podcast.

1390
01:09:04,560 --> 01:09:05,519
Speaker 9: Let's do it for sure.

1391
01:09:05,680 --> 01:09:08,559
Speaker 8: So I mean, like when we're talking about the stores

1392
01:09:08,960 --> 01:09:11,439
Speaker 8: we mentioned that we were, we just got into total

1393
01:09:11,479 --> 01:09:16,080
Speaker 8: winds a few stores in Florida. The thing is now

1394
01:09:16,240 --> 01:09:18,360
Speaker 8: since we're not able to cross the border, we're not

1395
01:09:18,400 --> 01:09:21,280
Speaker 8: able to do tastings, you know, So it's we had

1396
01:09:21,320 --> 01:09:24,559
Speaker 8: to find another way to put our bottles out. So

1397
01:09:25,000 --> 01:09:27,240
Speaker 8: even like with Total Wines now in Florida, you can

1398
01:09:27,600 --> 01:09:30,840
Speaker 8: directly order through Instacart, So that's a way that people

1399
01:09:30,880 --> 01:09:34,600
Speaker 8: could still get their bottles delivered right to their doorstep.

1400
01:09:34,680 --> 01:09:36,599
Speaker 7: And yeah, instac cart is really cool.

1401
01:09:36,600 --> 01:09:39,040
Speaker 4: Like we didn't even know about it before Covid, Like

1402
01:09:39,120 --> 01:09:41,400
Speaker 4: COVID forced us to know about Instacart.

1403
01:09:42,280 --> 01:09:43,960
Speaker 5: There's another thing and I just found it when I

1404
01:09:43,960 --> 01:09:46,960
Speaker 5: was doing research for you guys with Spirit Network. It's actually,

1405
01:09:47,000 --> 01:09:49,640
Speaker 5: like I said, it's like a home shopping network.

1406
01:09:49,360 --> 01:09:51,000
Speaker 6: For just the spirits industry.

1407
01:09:51,360 --> 01:09:53,479
Speaker 5: So what it does is like you're allowed to create

1408
01:09:53,520 --> 01:09:56,320
Speaker 5: content almost like commercials or ads that can be like

1409
01:09:56,400 --> 01:09:58,840
Speaker 5: five to seven minutes and it only goes on it

1410
01:09:58,880 --> 01:10:02,120
Speaker 5: and people can literally shop from their TV to buy out.

1411
01:10:02,280 --> 01:10:04,800
Speaker 5: So like that's like a really cool. Yeah, it's a

1412
01:10:04,800 --> 01:10:07,120
Speaker 5: really creative way. Hopefully you guys can be on there

1413
01:10:07,200 --> 01:10:09,280
Speaker 5: and hopefully the sales go up even further.

1414
01:10:09,400 --> 01:10:11,559
Speaker 3: Yeah, Amazon to get into the liquor industry as well,

1415
01:10:11,920 --> 01:10:13,840
Speaker 3: so that's something that that's something to pay attention to.

1416
01:10:13,960 --> 01:10:15,360
Speaker 9: Amazon. And yeah, I didn't I didn't know.

1417
01:10:15,400 --> 01:10:20,559
Speaker 3: About the delivery the delivery liquor service either until somebody

1418
01:10:20,640 --> 01:10:23,439
Speaker 3: introduced it to me during COVID nineteen. A friend of

1419
01:10:23,439 --> 01:10:25,519
Speaker 3: mine was telling me about it, and I'm like, oh,

1420
01:10:25,560 --> 01:10:28,360
Speaker 3: that's crazy. I didn't know that they deliver liquor, but

1421
01:10:28,600 --> 01:10:33,760
Speaker 3: apparently too. Oh yeah, yeah, so yeah apparently.

1422
01:10:33,760 --> 01:10:35,519
Speaker 6: Yeah, yeah, restaurants were doing that for a while.

1423
01:10:35,600 --> 01:10:35,920
Speaker 9: So yeah.

1424
01:10:35,960 --> 01:10:37,160
Speaker 3: I tell people all the time, if you don't have

1425
01:10:37,280 --> 01:10:38,679
Speaker 3: if you don't have a way to get money online,

1426
01:10:38,680 --> 01:10:39,960
Speaker 3: you don't really have a business. So this is a

1427
01:10:39,960 --> 01:10:41,760
Speaker 3: perfect example of that where you can't just rely on

1428
01:10:41,800 --> 01:10:43,400
Speaker 3: the mom and pop liquor stores. And like you said,

1429
01:10:43,400 --> 01:10:45,680
Speaker 3: there's so much politics and stuff like that. Anyway, that

1430
01:10:45,880 --> 01:10:47,920
Speaker 3: is probably even harder. But before we wrap it up,

1431
01:10:47,920 --> 01:10:49,400
Speaker 3: I actually had a question about that. If you are

1432
01:10:49,400 --> 01:10:51,519
Speaker 3: in a mom and pop store, how did they buy

1433
01:10:51,520 --> 01:10:55,240
Speaker 3: that on consignment like those cases on consignment or they

1434
01:10:55,320 --> 01:10:56,679
Speaker 3: just buy it, they just buy it.

1435
01:10:56,840 --> 01:10:58,960
Speaker 7: I mean, every state have their own laws in terms

1436
01:10:58,960 --> 01:10:59,920
Speaker 7: of when they need to pay.

1437
01:11:00,640 --> 01:11:04,479
Speaker 4: Uh so for so some some states is ten days,

1438
01:11:04,479 --> 01:11:05,879
Speaker 4: other states is thirty days.

1439
01:11:06,200 --> 01:11:09,080
Speaker 7: And same thing for distributors, right, so most distributors is

1440
01:11:09,080 --> 01:11:10,080
Speaker 7: going to be thirty days.

1441
01:11:10,360 --> 01:11:15,040
Speaker 4: But again that's every state have their own rules about that.

1442
01:11:15,200 --> 01:11:18,240
Speaker 7: You know. It's uh, it's it's really complicated.

1443
01:11:18,400 --> 01:11:23,000
Speaker 4: Every state, like for example, like Vegas, it's hyper complicated

1444
01:11:23,000 --> 01:11:24,519
Speaker 4: when you want to ship liquor over there.

1445
01:11:24,920 --> 01:11:26,160
Speaker 7: So judge with the test.

1446
01:11:26,280 --> 01:11:29,719
Speaker 4: Go go through your postal office, your local postal office,

1447
01:11:29,840 --> 01:11:32,719
Speaker 4: have a bottle of liquor, and tell them to ship

1448
01:11:32,720 --> 01:11:33,439
Speaker 4: it to another state.

1449
01:11:33,600 --> 01:11:37,960
Speaker 5: See what happens, gos Well, we got all.

1450
01:11:39,280 --> 01:11:44,160
Speaker 3: It's it's been a pleasure. We got to come up

1451
01:11:44,200 --> 01:11:47,439
Speaker 3: there for the Formula one race. I've been wanting to

1452
01:11:47,439 --> 01:11:51,519
Speaker 3: do that for a long time. That's a that's guys, Yeah,

1453
01:11:51,640 --> 01:11:53,840
Speaker 3: Formula one race. So yeah, we gotta do something together

1454
01:11:53,880 --> 01:11:56,439
Speaker 3: in Canada. But before we wrap this up, how can

1455
01:11:56,479 --> 01:12:00,000
Speaker 3: you how can people contact you? How can they purchase ls?

1456
01:12:00,040 --> 01:12:01,599
Speaker 3: Social media all that information?

1457
01:12:02,880 --> 01:12:04,559
Speaker 4: Okay, Well, the first of all, they can go on

1458
01:12:04,600 --> 01:12:09,400
Speaker 4: the website creamls dot com. So creamls dot com. You

1459
01:12:09,479 --> 01:12:12,400
Speaker 4: have all the story there, all the links to buy.

1460
01:12:12,840 --> 01:12:15,280
Speaker 4: You can choose your state, you can choose your city

1461
01:12:15,479 --> 01:12:18,519
Speaker 4: like in terms of to find sorry, to find a

1462
01:12:18,520 --> 01:12:21,759
Speaker 4: store like in Florida. So that's the first thing. Also

1463
01:12:21,800 --> 01:12:25,559
Speaker 4: on social media on Instagram, ls creamlica. So it's like

1464
01:12:25,600 --> 01:12:28,519
Speaker 4: a French twist on it, so but if you write

1465
01:12:28,680 --> 01:12:31,240
Speaker 4: ls scream, you'll be able to find it on Instagram.

1466
01:12:31,479 --> 01:12:35,960
Speaker 4: We're also on Facebook and Twitter with the same handles.

1467
01:12:36,000 --> 01:12:38,880
Speaker 4: So yeah, that's pretty much the gist of it.

1468
01:12:38,960 --> 01:12:39,559
Speaker 8: I guess ye.

1469
01:12:40,439 --> 01:12:41,559
Speaker 9: Sure, house keeping it on.

1470
01:12:41,600 --> 01:12:43,479
Speaker 6: Yeah, shout out to this LS cream though. This is

1471
01:12:43,520 --> 01:12:43,960
Speaker 6: really good.

1472
01:12:45,000 --> 01:12:49,160
Speaker 5: Yeah, everybody on patreon dot com, thank you for supporting

1473
01:12:49,200 --> 01:12:51,720
Speaker 5: us for the drivation of Elisia.

1474
01:12:51,760 --> 01:12:51,920
Speaker 7: Man.

1475
01:12:52,000 --> 01:12:54,479
Speaker 5: You our patrons have been amazing. We got a new

1476
01:12:54,479 --> 01:12:58,120
Speaker 5: patron at Tier five, Nark or Nrek hopefully I'm pronouncing

1477
01:12:58,160 --> 01:13:01,040
Speaker 5: that right. She joined Ler. She joined that Tier five,

1478
01:13:01,080 --> 01:13:03,080
Speaker 5: So we're happy to have you. Obviously. You know that

1479
01:13:03,360 --> 01:13:05,280
Speaker 5: being a Tier four or five member and Patreon gives

1480
01:13:05,320 --> 01:13:08,160
Speaker 5: you access to ey L University, our online school, the

1481
01:13:08,240 --> 01:13:11,640
Speaker 5: number one online school for business and entrepreneurship, and we

1482
01:13:11,680 --> 01:13:13,760
Speaker 5: have our private Facebook real estate group in there too

1483
01:13:13,760 --> 01:13:15,479
Speaker 5: that has been going crazy. Shout out to everybody that's

1484
01:13:15,479 --> 01:13:17,599
Speaker 5: been part of our book club and our movie club

1485
01:13:17,600 --> 01:13:20,280
Speaker 5: that has been going crazy. The community has literally taken

1486
01:13:20,400 --> 01:13:24,200
Speaker 5: over our book club. So that that is as a teacher, man,

1487
01:13:24,400 --> 01:13:26,920
Speaker 5: there's no better reward than having the class actually facilitate

1488
01:13:26,920 --> 01:13:29,400
Speaker 5: the lesson, So that that is amazing. And everybody that's

1489
01:13:29,400 --> 01:13:32,000
Speaker 5: been supporting our merch or in leisure dot com. We

1490
01:13:32,080 --> 01:13:34,439
Speaker 5: really appreciate it. We got some new stuff out. We

1491
01:13:34,680 --> 01:13:36,839
Speaker 5: recently just trademark some things, so be on the lookout.

1492
01:13:37,200 --> 01:13:37,840
Speaker 9: Yeah for sure.

1493
01:13:38,160 --> 01:13:40,640
Speaker 3: Shout out to euy L University dot com is one

1494
01:13:40,680 --> 01:13:43,719
Speaker 3: of the dopest platform v dopest platform for educational learning.

1495
01:13:44,000 --> 01:13:46,599
Speaker 3: And shout out to all of our listeners once again

1496
01:13:46,680 --> 01:13:48,519
Speaker 3: all over the world. This is something that we're going

1497
01:13:48,600 --> 01:13:50,679
Speaker 3: to do a lot of. We're going to have interviews

1498
01:13:50,680 --> 01:13:56,759
Speaker 3: with people and Europe, in Africa, in Asia, Canada, South America.

1499
01:13:57,120 --> 01:14:00,280
Speaker 3: We had it to these places. Physically go there. This

1500
01:14:00,320 --> 01:14:03,519
Speaker 3: COVID situation is up. We definitely gonna be in Canada.

1501
01:14:03,560 --> 01:14:04,599
Speaker 6: That shout out.

1502
01:14:04,800 --> 01:14:07,880
Speaker 5: Shout out to everybody on YouTube. Our YouTube support has

1503
01:14:07,920 --> 01:14:08,519
Speaker 5: been crazy.

1504
01:14:08,600 --> 01:14:09,320
Speaker 6: We went over.

1505
01:14:09,200 --> 01:14:13,160
Speaker 5: Eighty thousand subscribers and everybody that's been tuning into our

1506
01:14:13,240 --> 01:14:14,400
Speaker 5: YouTube show Market Mondays.

1507
01:14:14,479 --> 01:14:16,680
Speaker 3: Yeah, yeah, shout out to everybody and check out check

1508
01:14:16,680 --> 01:14:18,840
Speaker 3: out Market Monday. That's our latest stocks that's our new

1509
01:14:18,840 --> 01:14:23,120
Speaker 3: stock show on YouTube, exclusively on YouTube. So yeah, thank

1510
01:14:23,160 --> 01:14:25,080
Speaker 3: you guys for rocking with us. We appreciate it.

1511
01:14:25,160 --> 01:14:27,559
Speaker 8: We'll see we'll see you appreciate it seriously.

1512
01:14:27,960 --> 01:14:33,639
Speaker 3: Yeah, thanks anybody for listening. We'll see you next week. Peace, Peace, Coach.

1513
01:14:33,720 --> 01:14:36,200
Speaker 2: The energy out there felt different. What changed for the

1514
01:14:36,240 --> 01:14:36,679
Speaker 2: team today?

1515
01:14:36,840 --> 01:14:39,000
Speaker 10: It was the new game day scratches from the California

1516
01:14:39,040 --> 01:14:40,479
Speaker 10: Lottery players, everything.

1517
01:14:40,800 --> 01:14:42,760
Speaker 6: Those games sent the team's energy through the roof.

1518
01:14:42,840 --> 01:14:44,800
Speaker 2: Are you saying it was the off field play that

1519
01:14:44,880 --> 01:14:46,000
Speaker 2: made the difference on the field.

1520
01:14:46,080 --> 01:14:48,800
Speaker 10: Hey, little play makes your day, and today it made

1521
01:14:48,840 --> 01:14:50,960
Speaker 10: the game. That's all for now, Coach.

1522
01:14:51,080 --> 01:14:51,759
Speaker 7: One more question.

1523
01:14:51,920 --> 01:14:54,760
Speaker 2: Play the new Los Angeles Chargers, San Francisco forty nine

1524
01:14:54,840 --> 01:14:57,880
Speaker 2: ers and Los Angeles Rams scratchers from the California Lottery.

1525
01:14:58,000 --> 01:14:59,599
Speaker 2: A little play can make your day.

1526
01:15:00,240 --> 01:15:00,439
Speaker 4: Peace.

1527
01:15:00,479 --> 01:15:02,479
Speaker 2: Play responsibly. Must be eighteen years or older to purchase

1528
01:15:02,479 --> 01:15:03,040
Speaker 2: play or claim