WEBVTT - Apple VP explains new iPhone 12 features in-depth

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<v Speaker 1>Rich Demiro here, Rich on Tech, thanks for listening to

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<v Speaker 1>the podcast with me. Is Kyenne Drant's VP of iPhone

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<v Speaker 1>Product Marketing. Kyenne, thanks for chatting with me today.

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<v Speaker 2>Absolutely thanks for having me.

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<v Speaker 1>All Right, So we've got the iPhone twelve and the

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<v Speaker 1>iPhone twelve Pro hitting stores. Let's talk about some of

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<v Speaker 1>the biggest features, and one notable feature.

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<v Speaker 2>Is five G.

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<v Speaker 1>So what will be the benefit to users of five G?

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<v Speaker 2>Certainly? Well, so there's a lot of great features, as

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<v Speaker 2>you said, Rich, I mean, these are the biggest leaps

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<v Speaker 2>that we've ever had with iPhone. We've got everything from

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<v Speaker 2>all new beautiful designs. I've got the Blue and the

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<v Speaker 2>Pacific Blue in my hands here. We have incredible durability

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<v Speaker 2>with ceramic shield, super Ratna XDR display across the board,

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<v Speaker 2>a fourteen, the fastest chip, incredible new mag safe and

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<v Speaker 2>of course five G. So about five G, well, let's

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<v Speaker 2>talk about that. Well, it's going to benefit a lot

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<v Speaker 2>of everyday things, essentially faster downloads and faster uploads. So

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<v Speaker 2>think downloading your TV episodes on the go, high quality

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<v Speaker 2>video streaming, uploading things that you want to share like

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<v Speaker 2>photographs or maybe some of that four K video that

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<v Speaker 2>you've shot on iPhone that you want to share with people,

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<v Speaker 2>And that's just the beginning. We're going to see great

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<v Speaker 2>applications like we have FaceTime HD HD quality over cellular

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<v Speaker 2>for the first time on five G. We're going to

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<v Speaker 2>see apps take advantages such as for gaming and a

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<v Speaker 2>whole bunch of other great things that people are going

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<v Speaker 2>to get to take advantage of.

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<v Speaker 1>So five G and I've already found a signal a

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<v Speaker 1>couple different places. Is there going to be an impact

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<v Speaker 1>to my battery life? Do I have to worry about that?

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<v Speaker 1>Because my iPhone eleven promacs lasted all day long, I

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<v Speaker 1>never really had to think about it. Is there more

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<v Speaker 1>of a concern because of this newer signal?

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<v Speaker 2>Well, these iPhone models have great battery life, and it

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<v Speaker 2>was really important for us to look at that with

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<v Speaker 2>five G coming into play as well. So there's a

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<v Speaker 2>few things that we did. First of all, the great

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<v Speaker 2>thing about apples that we're able to design all of

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<v Speaker 2>our components. So with the hardware working together with software,

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<v Speaker 2>we're able to do custom components that are targeted for

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<v Speaker 2>better battery life that fit really great within our system,

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<v Speaker 2>and we're able to make a bunch of software optimizations

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<v Speaker 2>throughout the entire system to make battery life even better.

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<v Speaker 2>And on top of that, we added a new feature

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<v Speaker 2>called Smart Data Mode that will allow you to manage

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<v Speaker 2>your five G usage and battery life a bit better,

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<v Speaker 2>so that you can use five G speeds when it

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<v Speaker 2>really matters, and then for places where maybe it doesn't

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<v Speaker 2>matter as much, we'll revert to four G LTE speeds

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<v Speaker 2>to save your battery life. And then the last part

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<v Speaker 2>of it that I think is really important is the

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<v Speaker 2>work we've done with our carrier partners, working with them

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<v Speaker 2>on their network settings on their deployment plan, so they're

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<v Speaker 2>also optimizing their settings together with iPhone to optimize for

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<v Speaker 2>battery life.

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<v Speaker 1>Now, we saw you on stage at the big Apple

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<v Speaker 1>presentation talking about ceramic shield and so this is a

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<v Speaker 1>stronger screen four times. I mean, I've heard that four

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<v Speaker 1>times number. I'm not really sure what that means. But

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<v Speaker 1>explain that to me and do I still need a

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<v Speaker 1>screen protector or is this? You know, how's this going

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<v Speaker 1>to improve my use day to day?

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<v Speaker 2>Sure? Rich, Well, look, this is the biggest leap endurability

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<v Speaker 2>we've ever had for iPhone. So what is it? So

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<v Speaker 2>it's called ceramics shield, and it's here on the of

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<v Speaker 2>all the iPhone models this year. And what it does,

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<v Speaker 2>it's actually not even glass. It goes beyond glass. It's

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<v Speaker 2>a new material and it infuses nano ceramic crystals into

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<v Speaker 2>it and that makes it incredibly strong. But also it's

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<v Speaker 2>optically transparent, which is fantastic to protect your display. And

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<v Speaker 2>when we talk about the four x better drop performance,

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<v Speaker 2>that includes the benefit of ceramic shield plus this new

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<v Speaker 2>design with the beautiful flat edges that actually makes it

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<v Speaker 2>even more durable. So that means if your phone falls

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<v Speaker 2>and it hits that ceramic shield, it will have a

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<v Speaker 2>four times better chance of surviving without damage or cracking.

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<v Speaker 2>But the extra bonus too is on the back. We're

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<v Speaker 2>still using the toughest glass available in a smartphone, and

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<v Speaker 2>even if you drop it on the back, we have

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<v Speaker 2>a two x better performance gain in that drop performance

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<v Speaker 2>also for the back. So it's just really durable this

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<v Speaker 2>year and we're excited to bring that to everybody across

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<v Speaker 2>the line.

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<v Speaker 1>All Right, So now the number one thing everyone loves

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<v Speaker 1>to know about the iPhone is the camera improvements. Now

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<v Speaker 1>the camera was already really good. Has it gotten better

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<v Speaker 1>and how it.

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<v Speaker 2>Absolutely has gotten better. It's pretty exciting because every photo

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<v Speaker 2>and video you take this year will be better than before.

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<v Speaker 2>And there's a number of things going on. First of all,

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<v Speaker 2>we have an on new camera system powered by that

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<v Speaker 2>A fourteen Bionic and that gives us lots of leaps

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<v Speaker 2>in performance in beautiful image quality things that we're able

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<v Speaker 2>to do through software. In addition to our great hardware.

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<v Speaker 2>Now on the wide camera, which is a camera that

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<v Speaker 2>is often used, we have a larger F one point

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<v Speaker 2>six aperture our fast as yet that let's in twenty

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<v Speaker 2>seven percent more light. That helps every photo, every video,

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<v Speaker 2>especially the lower light ones. But that's great for better

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<v Speaker 2>image fidelity and detail. And on top of that, through

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<v Speaker 2>computational photography, we're bringing night moode that was really popular

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<v Speaker 2>of course last year. We're bringing that to the ultra

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<v Speaker 2>wide camera and the front camera so you can take

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<v Speaker 2>nightmode selfies as well without using a flash. We're bringing

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<v Speaker 2>Deep Fusion, which was that incredible detailed texture and image

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<v Speaker 2>processing that you get. That's also come to all of

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<v Speaker 2>the cameras across the line. So there's some amazing improvements.

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<v Speaker 2>And if you're big on video, especially now people making

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<v Speaker 2>a lot of videos at home. We're having four K

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<v Speaker 2>video with HDR recording, and that includes support for Dolby Vision.

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<v Speaker 2>So now you can capture these cinema grade productions on

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<v Speaker 2>your iPhone, you can edit them on your iPhone, you

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<v Speaker 2>can share them all in four K resolution, and so

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<v Speaker 2>that is also incredibly On the video side, I.

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<v Speaker 1>Had a chance to shoot some pictures and videos of

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<v Speaker 1>the twelve Pro and the videos, I mean, the pictures pop,

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<v Speaker 1>but the videos are just really really amazing. Let's move

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<v Speaker 1>on to mag Safe. This is a new feature that

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<v Speaker 1>uses magnets on the back of the device to let

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<v Speaker 1>you magnetically attach accessories. What types of accessories are available

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<v Speaker 1>at launch, and what's the convenience all about there?

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<v Speaker 2>Absolutely, So it first starts with better at wireless charging.

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<v Speaker 2>So we love wireless charging, but some of us may

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<v Speaker 2>have had the experience you put it down on the

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<v Speaker 2>wireless charger, it maybe you don't quite hit it, you

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<v Speaker 2>move it a little bit, it ends up not fully

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<v Speaker 2>charged or takes a little bit longer to charge it.

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<v Speaker 2>So that was like a pretty fundamental thing that we

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<v Speaker 2>wanted to solve. And so what the mag safe system

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<v Speaker 2>allowed us to do through the magnets that you described

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<v Speaker 2>is to precisely have that charging efficiency in alignment every time,

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<v Speaker 2>and it's very easy to set it down. With the

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<v Speaker 2>mag Safe charger, you get faster wireless charging and again

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<v Speaker 2>you're not going to miss that perfect alignment when you

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<v Speaker 2>set it down. Now, on top of that, we wanted

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<v Speaker 2>to do more with the mag Safe system, and that

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<v Speaker 2>does include some accessories that we're making available. First, first,

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<v Speaker 2>we have a bunch of cases. I've got an example

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<v Speaker 2>here of a silicon case. We also have leather and

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<v Speaker 2>clear cases. We also have this delightful leather wallet that's

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<v Speaker 2>compatible with MagSafe. So all you do is just simply

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<v Speaker 2>put it on the back of your phone. It can

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<v Speaker 2>go on top of the case, you can put it

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<v Speaker 2>right on top of the phone as well, just as

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<v Speaker 2>you need it, and of course you can conveniently remove

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<v Speaker 2>it when you're not using the wallet. And this is

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<v Speaker 2>just the beginning stuff that we're creating. We're also seeing

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<v Speaker 2>our partners create things. Belcan is going to be introducing

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<v Speaker 2>a car vent that you can mount your phone in

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<v Speaker 2>the car. Also, they have a multi charging doc and

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<v Speaker 2>we also have coming later the mag Safe dual charger,

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<v Speaker 2>which folds up nicely. You can charge your phone on

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<v Speaker 2>one side, your Apple Watch on another side, and you

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<v Speaker 2>can do that with a single charging device. We're also

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<v Speaker 2>going to introduce a leather sleeve you can put your

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<v Speaker 2>phone in. There's a little window. It detects when you've

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<v Speaker 2>got your phone in, You've got a little clock show

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<v Speaker 2>up and it matches the color of the sleeve. So

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<v Speaker 2>just a few great things like that, And of course

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<v Speaker 2>mag Safe is opened up to other developers and so

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<v Speaker 2>we're excited to see what other people come up with too.

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<v Speaker 1>One question I'm getting about mag Safe. Since there's magnets

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<v Speaker 1>in your pocket, you might have a either a credit

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<v Speaker 1>card in there or a hotel key card. Is it

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<v Speaker 1>going to deactivate those things? Should we be putting those

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<v Speaker 1>in a different pocket at this point?

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<v Speaker 2>Yeah, it's a great question. I'm glad you asked.

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<v Speaker 1>So.

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<v Speaker 2>First of all, there's a lot of electronic products out

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<v Speaker 2>there that have magnets, so it's not really anything new

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<v Speaker 2>in terms of consumer electronics. Now, certainly, we are taking

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<v Speaker 2>care to make sure that we're being as protective as possible.

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<v Speaker 2>And those credit cards, they're made with magnetic stripes that

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<v Speaker 2>are pretty strong, so that shouldn't be a problem next

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<v Speaker 2>to your phone, and often people carry them. They don't

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<v Speaker 2>carry them naked, they're in a wallet or something like that.

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<v Speaker 2>What you do want to just watch out for is

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<v Speaker 2>those like single use types of cards, like the hotel

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<v Speaker 2>cards or low Co cards. You might not want to

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<v Speaker 2>put those right against that, but certainly you know we've

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<v Speaker 2>got great options like the wallet. The wallet is shielded

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<v Speaker 2>so you can put things in here and it's no

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<v Speaker 2>problem of course with the wallet.

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<v Speaker 1>All right, now, we are in a pandemic. I'm sure

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<v Speaker 1>you are well aware of that as we all are.

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<v Speaker 1>Waiting in line is not ideal. Normally Friday's Apple Launch Day,

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<v Speaker 1>all these folks line up at the at the Apple

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<v Speaker 1>store probably won't happen this year due to the pandemic.

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<v Speaker 1>How are you getting phones into people's hands this year

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<v Speaker 1>because of all this?

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<v Speaker 2>Sure well, launch is going to look a little different.

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<v Speaker 2>Of course, the excitement is just as high. But if

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<v Speaker 2>you do want to get an Apple product, we hope

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<v Speaker 2>you do for Friday. The best thing to do is

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<v Speaker 2>to order online and then we'll be able to do

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<v Speaker 2>either contact list delivery to your home or if you

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<v Speaker 2>want to come in and your store has it available.

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<v Speaker 2>You can do in store pickup, you can do curb

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<v Speaker 2>side pickups. Some stores have an express delivery. You just

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<v Speaker 2>want to check on your retail store what is available

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<v Speaker 2>to you now. If you do show up as a

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<v Speaker 2>walk in, of course, if the store is open, we'd

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<v Speaker 2>love to see you. We will help you out. In

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<v Speaker 2>many cases, we may give you an appointment to come

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<v Speaker 2>back at a later time, but certainly you may expect

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<v Speaker 2>to just wait a little bit longer. Because of occupancy

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<v Speaker 2>in the stores and of physical distancing. We may not

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<v Speaker 2>be able to get everybody in as quickly as possible,

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<v Speaker 2>but certainly we're going to be working hard to make

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<v Speaker 2>sure that you're serviced as best as possible.

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<v Speaker 1>And on Friday, October twenty third, there will have the

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<v Speaker 1>iPhone twelve and then the iPhone twelve Pro, the iPhone Mini,

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<v Speaker 1>and the Max or Promax will come out at a

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<v Speaker 1>later point.

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<v Speaker 2>That's right, Rich, So as you said, this Friday the

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<v Speaker 2>twenty third, you're going to have iPhone twelve, iPhone twelve Pro,

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<v Speaker 2>and the smaller iPhone twelve Many the larger iPhone twelve

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<v Speaker 2>Pro Max. The ordering will start on November six, and

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<v Speaker 2>those will be available on November thirteenth, So if the

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<v Speaker 2>phones that we have this Friday are not enough, there's

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<v Speaker 2>more stuff coming and that'll be available shortly afterwards.

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<v Speaker 1>Okay, Now, one thing that surprised me. I know you

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<v Speaker 1>talked about the smaller iPhone box in the presentation, but

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<v Speaker 1>it is small. I mean it's half the size of

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<v Speaker 1>the previous box, which you know Apple has said they're

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<v Speaker 1>doing for eco reasons. There's also no headphones this time

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<v Speaker 1>or a power adapter. But what I noticed in what

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<v Speaker 1>some folks are pointing out, is that it's a USB

0:10:36.040 --> 0:10:38.839
<v Speaker 1>C cable and that might be new to some people

0:10:38.920 --> 0:10:42.760
<v Speaker 1>who have not had another gadget or maybe last year's device,

0:10:42.800 --> 0:10:44.760
<v Speaker 1>you know, like I got it in the iPhone eleven

0:10:44.800 --> 0:10:48.800
<v Speaker 1>Pro Max. I got that connector with it. So but

0:10:48.920 --> 0:10:50.760
<v Speaker 1>some people who haven't upgrade in a while may not

0:10:50.880 --> 0:10:53.040
<v Speaker 1>have a way to plug that in. So can you

0:10:53.080 --> 0:10:55.400
<v Speaker 1>talk about how people can plug in their phone to

0:10:55.480 --> 0:10:58.200
<v Speaker 1>charge this year using that new cable, and can we

0:10:58.320 --> 0:11:01.320
<v Speaker 1>use our old cables and old chargers and what's the

0:11:01.360 --> 0:11:02.000
<v Speaker 1>impact of that.

0:11:02.400 --> 0:11:05.559
<v Speaker 2>Sure, So, first of all, all the iPhone twelve models,

0:11:05.640 --> 0:11:08.760
<v Speaker 2>you can still use your old lightning cables and any

0:11:08.800 --> 0:11:11.040
<v Speaker 2>of those power adapters that work with that, and you

0:11:11.080 --> 0:11:13.800
<v Speaker 2>saw we said we had over two billion of those

0:11:13.840 --> 0:11:17.000
<v Speaker 2>power adaptors out there. There's others for other manufacturers is

0:11:17.080 --> 0:11:19.360
<v Speaker 2>over three billion of those, and there's just as many

0:11:19.440 --> 0:11:21.960
<v Speaker 2>lightning cables that go with that, so any of those

0:11:22.000 --> 0:11:24.640
<v Speaker 2>will still work. In fact, we encourage you to still

0:11:24.760 --> 0:11:27.400
<v Speaker 2>use those as well now if you do need a

0:11:27.400 --> 0:11:29.520
<v Speaker 2>new one or you can't find you've misplaced your old

0:11:29.559 --> 0:11:31.360
<v Speaker 2>when you have a reason to get one, we did

0:11:31.400 --> 0:11:34.560
<v Speaker 2>include the USB C to lightning cable in the box.

0:11:34.679 --> 0:11:39.000
<v Speaker 2>Now it's different because it's more modern, it's faster, enables

0:11:39.040 --> 0:11:41.320
<v Speaker 2>that fast wired charging where you can get up to

0:11:41.400 --> 0:11:44.199
<v Speaker 2>fifty percent charge in thirty minutes, where you do need

0:11:44.240 --> 0:11:48.199
<v Speaker 2>that USB side USBC side connector to do. Now that

0:11:48.240 --> 0:11:51.360
<v Speaker 2>can still be used with any USB C power adapters.

0:11:51.360 --> 0:11:53.200
<v Speaker 2>So where can you get one of those? Well, you

0:11:53.280 --> 0:11:56.319
<v Speaker 2>might already have one if you have even another smartphone

0:11:56.360 --> 0:11:59.640
<v Speaker 2>product or another consumer electronic product. In the past couple

0:11:59.679 --> 0:12:01.960
<v Speaker 2>of years, a lot of those have moved towards those

0:12:02.040 --> 0:12:05.240
<v Speaker 2>type C adapters and that can fit into the cable

0:12:05.280 --> 0:12:07.360
<v Speaker 2>you get in the box. Now, if you're an Apple

0:12:07.480 --> 0:12:10.360
<v Speaker 2>user and you happen to have a Mac or an iPad.

0:12:10.520 --> 0:12:13.800
<v Speaker 2>We also have included those USBC power adapters in recent

0:12:13.880 --> 0:12:17.280
<v Speaker 2>years for those products, and the computer ports themselves include

0:12:17.400 --> 0:12:20.520
<v Speaker 2>USB C so those are other options for you. And

0:12:20.600 --> 0:12:22.720
<v Speaker 2>after that, if you still need, if you still need

0:12:23.240 --> 0:12:25.360
<v Speaker 2>to get a USBC power adaptor, we do have it

0:12:25.400 --> 0:12:27.040
<v Speaker 2>at for a reduced price that you can get that

0:12:27.120 --> 0:12:29.839
<v Speaker 2>at Apple, And of course there's many third party offerings

0:12:29.880 --> 0:12:30.280
<v Speaker 2>as well.

0:12:30.679 --> 0:12:33.880
<v Speaker 1>I always wonder that with like my MacBook Pro, it's

0:12:33.920 --> 0:12:37.480
<v Speaker 1>got this giant adapter which still uses USBC, but the

0:12:37.520 --> 0:12:41.040
<v Speaker 1>brick is actually pretty big. There's no harm in plugging

0:12:41.120 --> 0:12:43.080
<v Speaker 1>my phone into that. I'm not going to overcharge it

0:12:43.160 --> 0:12:44.680
<v Speaker 1>or overpower it.

0:12:44.679 --> 0:12:47.319
<v Speaker 2>It's a good question. Ch Yes, you can absolutely use

0:12:47.360 --> 0:12:50.520
<v Speaker 2>that with your phone. It will be fine and safe,

0:12:50.559 --> 0:12:53.280
<v Speaker 2>and it will do that fast charging that's really convenient.

0:12:53.320 --> 0:12:54.959
<v Speaker 2>And then you can just take advantage of that same

0:12:55.000 --> 0:12:56.800
<v Speaker 2>power adaptor that you have for your Mac.

0:12:56.880 --> 0:12:59.439
<v Speaker 1>Okay, but if you're charging overnight, no big deal. It's

0:12:59.440 --> 0:13:01.200
<v Speaker 1>just gonna be a little bit of a slower charge

0:13:01.320 --> 0:13:05.080
<v Speaker 1>you with your older cables, but it'll still work. Cayenne,

0:13:05.080 --> 0:13:06.840
<v Speaker 1>this was great. Is there anything else I in ask

0:13:06.960 --> 0:13:09.480
<v Speaker 1>that you want to mention about the new Iphon's launching.

0:13:09.720 --> 0:13:12.640
<v Speaker 2>Well, we're really excited. So if you're thinking about getting

0:13:12.640 --> 0:13:14.960
<v Speaker 2>a new iPhone, this is a fantastic time, not just

0:13:15.040 --> 0:13:18.360
<v Speaker 2>because of the great features, but there's some unprecedented carrier

0:13:18.400 --> 0:13:22.800
<v Speaker 2>offers across all of the major US carriers AT and T, T, Moden, Verizon,

0:13:22.840 --> 0:13:25.959
<v Speaker 2>and you can get those offers in Apple retail stores

0:13:26.160 --> 0:13:29.320
<v Speaker 2>or online if you're having trouble deciding what phone you

0:13:29.360 --> 0:13:32.120
<v Speaker 2>want to get. We've added a shopping assistance which is

0:13:32.200 --> 0:13:35.280
<v Speaker 2>really cool. You can actually book a specialist appointment in

0:13:35.320 --> 0:13:38.199
<v Speaker 2>a store if that's available in store, where they can

0:13:38.240 --> 0:13:40.880
<v Speaker 2>walk you through the lineup, answer your questions, help you

0:13:40.960 --> 0:13:43.760
<v Speaker 2>understand the ways to buy, including the carrier offers or

0:13:43.760 --> 0:13:47.280
<v Speaker 2>whether it's financing or trade in opportunities, and online you

0:13:47.280 --> 0:13:49.600
<v Speaker 2>can chat with one of these specialists. So we're really

0:13:49.600 --> 0:13:52.040
<v Speaker 2>excited to roll that out as well, and we think

0:13:52.040 --> 0:13:54.199
<v Speaker 2>it'll be a great thing, especially in the pandemic, as

0:13:54.200 --> 0:13:56.320
<v Speaker 2>you said, for folks to learn a little bit more

0:13:56.360 --> 0:13:59.120
<v Speaker 2>about the products and the ways to get them.

0:13:59.400 --> 0:14:02.040
<v Speaker 1>All right, Chayenne Rants with Apple, thanks so much for

0:14:02.120 --> 0:14:05.640
<v Speaker 1>joining me today. I'm rich damiro Rich on tech dot TV.

0:14:05.920 --> 0:14:07.000
<v Speaker 1>Thanks so much for listening.