Speaker 1: Rich Demiro here, Rich on Tech, thanks for listening to
Speaker 1: the podcast with me. Is Kyenne Drant's VP of iPhone
Speaker 1: Product Marketing. Kyenne, thanks for chatting with me today.
Speaker 2: Absolutely thanks for having me.
Speaker 1: All Right, So we've got the iPhone twelve and the
Speaker 1: iPhone twelve Pro hitting stores. Let's talk about some of
Speaker 1: the biggest features, and one notable feature.
Speaker 2: Is five G.
Speaker 1: So what will be the benefit to users of five G?
Speaker 2: Certainly? Well, so there's a lot of great features, as
Speaker 2: you said, Rich, I mean, these are the biggest leaps
Speaker 2: that we've ever had with iPhone. We've got everything from
Speaker 2: all new beautiful designs. I've got the Blue and the
Speaker 2: Pacific Blue in my hands here. We have incredible durability
Speaker 2: with ceramic shield, super Ratna XDR display across the board,
Speaker 2: a fourteen, the fastest chip, incredible new mag safe and
Speaker 2: of course five G. So about five G, well, let's
Speaker 2: talk about that. Well, it's going to benefit a lot
Speaker 2: of everyday things, essentially faster downloads and faster uploads. So
Speaker 2: think downloading your TV episodes on the go, high quality
Speaker 2: video streaming, uploading things that you want to share like
Speaker 2: photographs or maybe some of that four K video that
Speaker 2: you've shot on iPhone that you want to share with people,
Speaker 2: And that's just the beginning. We're going to see great
Speaker 2: applications like we have FaceTime HD HD quality over cellular
Speaker 2: for the first time on five G. We're going to
Speaker 2: see apps take advantages such as for gaming and a
Speaker 2: whole bunch of other great things that people are going
Speaker 2: to get to take advantage of.
Speaker 1: So five G and I've already found a signal a
Speaker 1: couple different places. Is there going to be an impact
Speaker 1: to my battery life? Do I have to worry about that?
Speaker 1: Because my iPhone eleven promacs lasted all day long, I
Speaker 1: never really had to think about it. Is there more
Speaker 1: of a concern because of this newer signal?
Speaker 2: Well, these iPhone models have great battery life, and it
Speaker 2: was really important for us to look at that with
Speaker 2: five G coming into play as well. So there's a
Speaker 2: few things that we did. First of all, the great
Speaker 2: thing about apples that we're able to design all of
Speaker 2: our components. So with the hardware working together with software,
Speaker 2: we're able to do custom components that are targeted for
Speaker 2: better battery life that fit really great within our system,
Speaker 2: and we're able to make a bunch of software optimizations
Speaker 2: throughout the entire system to make battery life even better.
Speaker 2: And on top of that, we added a new feature
Speaker 2: called Smart Data Mode that will allow you to manage
Speaker 2: your five G usage and battery life a bit better,
Speaker 2: so that you can use five G speeds when it
Speaker 2: really matters, and then for places where maybe it doesn't
Speaker 2: matter as much, we'll revert to four G LTE speeds
Speaker 2: to save your battery life. And then the last part
Speaker 2: of it that I think is really important is the
Speaker 2: work we've done with our carrier partners, working with them
Speaker 2: on their network settings on their deployment plan, so they're
Speaker 2: also optimizing their settings together with iPhone to optimize for
Speaker 2: battery life.
Speaker 1: Now, we saw you on stage at the big Apple
Speaker 1: presentation talking about ceramic shield and so this is a
Speaker 1: stronger screen four times. I mean, I've heard that four
Speaker 1: times number. I'm not really sure what that means. But
Speaker 1: explain that to me and do I still need a
Speaker 1: screen protector or is this? You know, how's this going
Speaker 1: to improve my use day to day?
Speaker 2: Sure? Rich, Well, look, this is the biggest leap endurability
Speaker 2: we've ever had for iPhone. So what is it? So
Speaker 2: it's called ceramics shield, and it's here on the of
Speaker 2: all the iPhone models this year. And what it does,
Speaker 2: it's actually not even glass. It goes beyond glass. It's
Speaker 2: a new material and it infuses nano ceramic crystals into
Speaker 2: it and that makes it incredibly strong. But also it's
Speaker 2: optically transparent, which is fantastic to protect your display. And
Speaker 2: when we talk about the four x better drop performance,
Speaker 2: that includes the benefit of ceramic shield plus this new
Speaker 2: design with the beautiful flat edges that actually makes it
Speaker 2: even more durable. So that means if your phone falls
Speaker 2: and it hits that ceramic shield, it will have a
Speaker 2: four times better chance of surviving without damage or cracking.
Speaker 2: But the extra bonus too is on the back. We're
Speaker 2: still using the toughest glass available in a smartphone, and
Speaker 2: even if you drop it on the back, we have
Speaker 2: a two x better performance gain in that drop performance
Speaker 2: also for the back. So it's just really durable this
Speaker 2: year and we're excited to bring that to everybody across
Speaker 2: the line.
Speaker 1: All Right, So now the number one thing everyone loves
Speaker 1: to know about the iPhone is the camera improvements. Now
Speaker 1: the camera was already really good. Has it gotten better
Speaker 1: and how it.
Speaker 2: Absolutely has gotten better. It's pretty exciting because every photo
Speaker 2: and video you take this year will be better than before.
Speaker 2: And there's a number of things going on. First of all,
Speaker 2: we have an on new camera system powered by that
Speaker 2: A fourteen Bionic and that gives us lots of leaps
Speaker 2: in performance in beautiful image quality things that we're able
Speaker 2: to do through software. In addition to our great hardware.
Speaker 2: Now on the wide camera, which is a camera that
Speaker 2: is often used, we have a larger F one point
Speaker 2: six aperture our fast as yet that let's in twenty
Speaker 2: seven percent more light. That helps every photo, every video,
Speaker 2: especially the lower light ones. But that's great for better
Speaker 2: image fidelity and detail. And on top of that, through
Speaker 2: computational photography, we're bringing night moode that was really popular
Speaker 2: of course last year. We're bringing that to the ultra
Speaker 2: wide camera and the front camera so you can take
Speaker 2: nightmode selfies as well without using a flash. We're bringing
Speaker 2: Deep Fusion, which was that incredible detailed texture and image
Speaker 2: processing that you get. That's also come to all of
Speaker 2: the cameras across the line. So there's some amazing improvements.
Speaker 2: And if you're big on video, especially now people making
Speaker 2: a lot of videos at home. We're having four K
Speaker 2: video with HDR recording, and that includes support for Dolby Vision.
Speaker 2: So now you can capture these cinema grade productions on
Speaker 2: your iPhone, you can edit them on your iPhone, you
Speaker 2: can share them all in four K resolution, and so
Speaker 2: that is also incredibly On the video side, I.
Speaker 1: Had a chance to shoot some pictures and videos of
Speaker 1: the twelve Pro and the videos, I mean, the pictures pop,
Speaker 1: but the videos are just really really amazing. Let's move
Speaker 1: on to mag Safe. This is a new feature that
Speaker 1: uses magnets on the back of the device to let
Speaker 1: you magnetically attach accessories. What types of accessories are available
Speaker 1: at launch, and what's the convenience all about there?
Speaker 2: Absolutely, So it first starts with better at wireless charging.
Speaker 2: So we love wireless charging, but some of us may
Speaker 2: have had the experience you put it down on the
Speaker 2: wireless charger, it maybe you don't quite hit it, you
Speaker 2: move it a little bit, it ends up not fully
Speaker 2: charged or takes a little bit longer to charge it.
Speaker 2: So that was like a pretty fundamental thing that we
Speaker 2: wanted to solve. And so what the mag safe system
Speaker 2: allowed us to do through the magnets that you described
Speaker 2: is to precisely have that charging efficiency in alignment every time,
Speaker 2: and it's very easy to set it down. With the
Speaker 2: mag Safe charger, you get faster wireless charging and again
Speaker 2: you're not going to miss that perfect alignment when you
Speaker 2: set it down. Now, on top of that, we wanted
Speaker 2: to do more with the mag Safe system, and that
Speaker 2: does include some accessories that we're making available. First, first,
Speaker 2: we have a bunch of cases. I've got an example
Speaker 2: here of a silicon case. We also have leather and
Speaker 2: clear cases. We also have this delightful leather wallet that's
Speaker 2: compatible with MagSafe. So all you do is just simply
Speaker 2: put it on the back of your phone. It can
Speaker 2: go on top of the case, you can put it
Speaker 2: right on top of the phone as well, just as
Speaker 2: you need it, and of course you can conveniently remove
Speaker 2: it when you're not using the wallet. And this is
Speaker 2: just the beginning stuff that we're creating. We're also seeing
Speaker 2: our partners create things. Belcan is going to be introducing
Speaker 2: a car vent that you can mount your phone in
Speaker 2: the car. Also, they have a multi charging doc and
Speaker 2: we also have coming later the mag Safe dual charger,
Speaker 2: which folds up nicely. You can charge your phone on
Speaker 2: one side, your Apple Watch on another side, and you
Speaker 2: can do that with a single charging device. We're also
Speaker 2: going to introduce a leather sleeve you can put your
Speaker 2: phone in. There's a little window. It detects when you've
Speaker 2: got your phone in, You've got a little clock show
Speaker 2: up and it matches the color of the sleeve. So
Speaker 2: just a few great things like that, And of course
Speaker 2: mag Safe is opened up to other developers and so
Speaker 2: we're excited to see what other people come up with too.
Speaker 1: One question I'm getting about mag Safe. Since there's magnets
Speaker 1: in your pocket, you might have a either a credit
Speaker 1: card in there or a hotel key card. Is it
Speaker 1: going to deactivate those things? Should we be putting those
Speaker 1: in a different pocket at this point?
Speaker 2: Yeah, it's a great question. I'm glad you asked.
Speaker 1: So.
Speaker 2: First of all, there's a lot of electronic products out
Speaker 2: there that have magnets, so it's not really anything new
Speaker 2: in terms of consumer electronics. Now, certainly, we are taking
Speaker 2: care to make sure that we're being as protective as possible.
Speaker 2: And those credit cards, they're made with magnetic stripes that
Speaker 2: are pretty strong, so that shouldn't be a problem next
Speaker 2: to your phone, and often people carry them. They don't
Speaker 2: carry them naked, they're in a wallet or something like that.
Speaker 2: What you do want to just watch out for is
Speaker 2: those like single use types of cards, like the hotel
Speaker 2: cards or low Co cards. You might not want to
Speaker 2: put those right against that, but certainly you know we've
Speaker 2: got great options like the wallet. The wallet is shielded
Speaker 2: so you can put things in here and it's no
Speaker 2: problem of course with the wallet.
Speaker 1: All right, now, we are in a pandemic. I'm sure
Speaker 1: you are well aware of that as we all are.
Speaker 1: Waiting in line is not ideal. Normally Friday's Apple Launch Day,
Speaker 1: all these folks line up at the at the Apple
Speaker 1: store probably won't happen this year due to the pandemic.
Speaker 1: How are you getting phones into people's hands this year
Speaker 1: because of all this?
Speaker 2: Sure well, launch is going to look a little different.
Speaker 2: Of course, the excitement is just as high. But if
Speaker 2: you do want to get an Apple product, we hope
Speaker 2: you do for Friday. The best thing to do is
Speaker 2: to order online and then we'll be able to do
Speaker 2: either contact list delivery to your home or if you
Speaker 2: want to come in and your store has it available.
Speaker 2: You can do in store pickup, you can do curb
Speaker 2: side pickups. Some stores have an express delivery. You just
Speaker 2: want to check on your retail store what is available
Speaker 2: to you now. If you do show up as a
Speaker 2: walk in, of course, if the store is open, we'd
Speaker 2: love to see you. We will help you out. In
Speaker 2: many cases, we may give you an appointment to come
Speaker 2: back at a later time, but certainly you may expect
Speaker 2: to just wait a little bit longer. Because of occupancy
Speaker 2: in the stores and of physical distancing. We may not
Speaker 2: be able to get everybody in as quickly as possible,
Speaker 2: but certainly we're going to be working hard to make
Speaker 2: sure that you're serviced as best as possible.
Speaker 1: And on Friday, October twenty third, there will have the
Speaker 1: iPhone twelve and then the iPhone twelve Pro, the iPhone Mini,
Speaker 1: and the Max or Promax will come out at a
Speaker 1: later point.
Speaker 2: That's right, Rich, So as you said, this Friday the
Speaker 2: twenty third, you're going to have iPhone twelve, iPhone twelve Pro,
Speaker 2: and the smaller iPhone twelve Many the larger iPhone twelve
Speaker 2: Pro Max. The ordering will start on November six, and
Speaker 2: those will be available on November thirteenth, So if the
Speaker 2: phones that we have this Friday are not enough, there's
Speaker 2: more stuff coming and that'll be available shortly afterwards.
Speaker 1: Okay, Now, one thing that surprised me. I know you
Speaker 1: talked about the smaller iPhone box in the presentation, but
Speaker 1: it is small. I mean it's half the size of
Speaker 1: the previous box, which you know Apple has said they're
Speaker 1: doing for eco reasons. There's also no headphones this time
Speaker 1: or a power adapter. But what I noticed in what
Speaker 1: some folks are pointing out, is that it's a USB
Speaker 1: C cable and that might be new to some people
Speaker 1: who have not had another gadget or maybe last year's device,
Speaker 1: you know, like I got it in the iPhone eleven
Speaker 1: Pro Max. I got that connector with it. So but
Speaker 1: some people who haven't upgrade in a while may not
Speaker 1: have a way to plug that in. So can you
Speaker 1: talk about how people can plug in their phone to
Speaker 1: charge this year using that new cable, and can we
Speaker 1: use our old cables and old chargers and what's the
Speaker 1: impact of that.
Speaker 2: Sure, So, first of all, all the iPhone twelve models,
Speaker 2: you can still use your old lightning cables and any
Speaker 2: of those power adapters that work with that, and you
Speaker 2: saw we said we had over two billion of those
Speaker 2: power adaptors out there. There's others for other manufacturers is
Speaker 2: over three billion of those, and there's just as many
Speaker 2: lightning cables that go with that, so any of those
Speaker 2: will still work. In fact, we encourage you to still
Speaker 2: use those as well now if you do need a
Speaker 2: new one or you can't find you've misplaced your old
Speaker 2: when you have a reason to get one, we did
Speaker 2: include the USB C to lightning cable in the box.
Speaker 2: Now it's different because it's more modern, it's faster, enables
Speaker 2: that fast wired charging where you can get up to
Speaker 2: fifty percent charge in thirty minutes, where you do need
Speaker 2: that USB side USBC side connector to do. Now that
Speaker 2: can still be used with any USB C power adapters.
Speaker 2: So where can you get one of those? Well, you
Speaker 2: might already have one if you have even another smartphone
Speaker 2: product or another consumer electronic product. In the past couple
Speaker 2: of years, a lot of those have moved towards those
Speaker 2: type C adapters and that can fit into the cable
Speaker 2: you get in the box. Now, if you're an Apple
Speaker 2: user and you happen to have a Mac or an iPad.
Speaker 2: We also have included those USBC power adapters in recent
Speaker 2: years for those products, and the computer ports themselves include
Speaker 2: USB C so those are other options for you. And
Speaker 2: after that, if you still need, if you still need
Speaker 2: to get a USBC power adaptor, we do have it
Speaker 2: at for a reduced price that you can get that
Speaker 2: at Apple, And of course there's many third party offerings
Speaker 2: as well.
Speaker 1: I always wonder that with like my MacBook Pro, it's
Speaker 1: got this giant adapter which still uses USBC, but the
Speaker 1: brick is actually pretty big. There's no harm in plugging
Speaker 1: my phone into that. I'm not going to overcharge it
Speaker 1: or overpower it.
Speaker 2: It's a good question. Ch Yes, you can absolutely use
Speaker 2: that with your phone. It will be fine and safe,
Speaker 2: and it will do that fast charging that's really convenient.
Speaker 2: And then you can just take advantage of that same
Speaker 2: power adaptor that you have for your Mac.
Speaker 1: Okay, but if you're charging overnight, no big deal. It's
Speaker 1: just gonna be a little bit of a slower charge
Speaker 1: you with your older cables, but it'll still work. Cayenne,
Speaker 1: this was great. Is there anything else I in ask
Speaker 1: that you want to mention about the new Iphon's launching.
Speaker 2: Well, we're really excited. So if you're thinking about getting
Speaker 2: a new iPhone, this is a fantastic time, not just
Speaker 2: because of the great features, but there's some unprecedented carrier
Speaker 2: offers across all of the major US carriers AT and T, T, Moden, Verizon,
Speaker 2: and you can get those offers in Apple retail stores
Speaker 2: or online if you're having trouble deciding what phone you
Speaker 2: want to get. We've added a shopping assistance which is
Speaker 2: really cool. You can actually book a specialist appointment in
Speaker 2: a store if that's available in store, where they can
Speaker 2: walk you through the lineup, answer your questions, help you
Speaker 2: understand the ways to buy, including the carrier offers or
Speaker 2: whether it's financing or trade in opportunities, and online you
Speaker 2: can chat with one of these specialists. So we're really
Speaker 2: excited to roll that out as well, and we think
Speaker 2: it'll be a great thing, especially in the pandemic, as
Speaker 2: you said, for folks to learn a little bit more
Speaker 2: about the products and the ways to get them.
Speaker 1: All right, Chayenne Rants with Apple, thanks so much for
Speaker 1: joining me today. I'm rich damiro Rich on tech dot TV.
Speaker 1: Thanks so much for listening.