1 00:00:00,480 --> 00:00:02,480 Speaker 1: Rich Demiro here, Rich on Tech, thanks for listening to 2 00:00:02,520 --> 00:00:06,080 Speaker 1: the podcast with me. Is Kyenne Drant's VP of iPhone 3 00:00:06,120 --> 00:00:08,520 Speaker 1: Product Marketing. Kyenne, thanks for chatting with me today. 4 00:00:08,920 --> 00:00:10,640 Speaker 2: Absolutely thanks for having me. 5 00:00:10,960 --> 00:00:13,320 Speaker 1: All Right, So we've got the iPhone twelve and the 6 00:00:13,360 --> 00:00:15,880 Speaker 1: iPhone twelve Pro hitting stores. Let's talk about some of 7 00:00:15,920 --> 00:00:19,160 Speaker 1: the biggest features, and one notable feature. 8 00:00:18,880 --> 00:00:19,560 Speaker 2: Is five G. 9 00:00:20,200 --> 00:00:22,560 Speaker 1: So what will be the benefit to users of five G? 10 00:00:23,239 --> 00:00:25,400 Speaker 2: Certainly? Well, so there's a lot of great features, as 11 00:00:25,400 --> 00:00:27,840 Speaker 2: you said, Rich, I mean, these are the biggest leaps 12 00:00:27,880 --> 00:00:30,440 Speaker 2: that we've ever had with iPhone. We've got everything from 13 00:00:30,520 --> 00:00:32,760 Speaker 2: all new beautiful designs. I've got the Blue and the 14 00:00:32,800 --> 00:00:36,480 Speaker 2: Pacific Blue in my hands here. We have incredible durability 15 00:00:36,520 --> 00:00:40,400 Speaker 2: with ceramic shield, super Ratna XDR display across the board, 16 00:00:40,520 --> 00:00:44,360 Speaker 2: a fourteen, the fastest chip, incredible new mag safe and 17 00:00:44,440 --> 00:00:47,080 Speaker 2: of course five G. So about five G, well, let's 18 00:00:47,120 --> 00:00:49,400 Speaker 2: talk about that. Well, it's going to benefit a lot 19 00:00:49,440 --> 00:00:53,479 Speaker 2: of everyday things, essentially faster downloads and faster uploads. So 20 00:00:53,520 --> 00:00:57,320 Speaker 2: think downloading your TV episodes on the go, high quality 21 00:00:57,440 --> 00:01:00,560 Speaker 2: video streaming, uploading things that you want to share like 22 00:01:00,600 --> 00:01:02,920 Speaker 2: photographs or maybe some of that four K video that 23 00:01:02,960 --> 00:01:05,160 Speaker 2: you've shot on iPhone that you want to share with people, 24 00:01:05,520 --> 00:01:07,280 Speaker 2: And that's just the beginning. We're going to see great 25 00:01:07,319 --> 00:01:11,560 Speaker 2: applications like we have FaceTime HD HD quality over cellular 26 00:01:11,600 --> 00:01:13,720 Speaker 2: for the first time on five G. We're going to 27 00:01:13,760 --> 00:01:16,360 Speaker 2: see apps take advantages such as for gaming and a 28 00:01:16,360 --> 00:01:18,800 Speaker 2: whole bunch of other great things that people are going 29 00:01:18,840 --> 00:01:19,840 Speaker 2: to get to take advantage of. 30 00:01:20,240 --> 00:01:23,080 Speaker 1: So five G and I've already found a signal a 31 00:01:23,160 --> 00:01:25,520 Speaker 1: couple different places. Is there going to be an impact 32 00:01:25,520 --> 00:01:27,520 Speaker 1: to my battery life? Do I have to worry about that? 33 00:01:27,520 --> 00:01:31,280 Speaker 1: Because my iPhone eleven promacs lasted all day long, I 34 00:01:31,319 --> 00:01:33,160 Speaker 1: never really had to think about it. Is there more 35 00:01:33,160 --> 00:01:34,920 Speaker 1: of a concern because of this newer signal? 36 00:01:35,280 --> 00:01:37,959 Speaker 2: Well, these iPhone models have great battery life, and it 37 00:01:38,040 --> 00:01:40,080 Speaker 2: was really important for us to look at that with 38 00:01:40,200 --> 00:01:42,360 Speaker 2: five G coming into play as well. So there's a 39 00:01:42,400 --> 00:01:44,520 Speaker 2: few things that we did. First of all, the great 40 00:01:44,520 --> 00:01:46,480 Speaker 2: thing about apples that we're able to design all of 41 00:01:46,480 --> 00:01:49,440 Speaker 2: our components. So with the hardware working together with software, 42 00:01:49,560 --> 00:01:52,000 Speaker 2: we're able to do custom components that are targeted for 43 00:01:52,040 --> 00:01:54,920 Speaker 2: better battery life that fit really great within our system, 44 00:01:55,040 --> 00:01:57,840 Speaker 2: and we're able to make a bunch of software optimizations 45 00:01:57,840 --> 00:02:01,200 Speaker 2: throughout the entire system to make battery life even better. 46 00:02:01,360 --> 00:02:03,280 Speaker 2: And on top of that, we added a new feature 47 00:02:03,400 --> 00:02:06,720 Speaker 2: called Smart Data Mode that will allow you to manage 48 00:02:06,760 --> 00:02:09,400 Speaker 2: your five G usage and battery life a bit better, 49 00:02:09,480 --> 00:02:11,320 Speaker 2: so that you can use five G speeds when it 50 00:02:11,360 --> 00:02:13,799 Speaker 2: really matters, and then for places where maybe it doesn't 51 00:02:13,800 --> 00:02:17,200 Speaker 2: matter as much, we'll revert to four G LTE speeds 52 00:02:17,400 --> 00:02:19,480 Speaker 2: to save your battery life. And then the last part 53 00:02:19,560 --> 00:02:21,840 Speaker 2: of it that I think is really important is the 54 00:02:21,880 --> 00:02:24,720 Speaker 2: work we've done with our carrier partners, working with them 55 00:02:24,760 --> 00:02:27,960 Speaker 2: on their network settings on their deployment plan, so they're 56 00:02:28,000 --> 00:02:31,600 Speaker 2: also optimizing their settings together with iPhone to optimize for 57 00:02:31,680 --> 00:02:32,560 Speaker 2: battery life. 58 00:02:32,760 --> 00:02:34,959 Speaker 1: Now, we saw you on stage at the big Apple 59 00:02:35,040 --> 00:02:38,839 Speaker 1: presentation talking about ceramic shield and so this is a 60 00:02:38,880 --> 00:02:43,120 Speaker 1: stronger screen four times. I mean, I've heard that four 61 00:02:43,120 --> 00:02:44,800 Speaker 1: times number. I'm not really sure what that means. But 62 00:02:44,880 --> 00:02:47,040 Speaker 1: explain that to me and do I still need a 63 00:02:47,040 --> 00:02:49,960 Speaker 1: screen protector or is this? You know, how's this going 64 00:02:50,040 --> 00:02:51,600 Speaker 1: to improve my use day to day? 65 00:02:51,960 --> 00:02:55,119 Speaker 2: Sure? Rich, Well, look, this is the biggest leap endurability 66 00:02:55,120 --> 00:02:57,280 Speaker 2: we've ever had for iPhone. So what is it? So 67 00:02:57,400 --> 00:03:00,680 Speaker 2: it's called ceramics shield, and it's here on the of 68 00:03:00,760 --> 00:03:03,480 Speaker 2: all the iPhone models this year. And what it does, 69 00:03:03,560 --> 00:03:06,960 Speaker 2: it's actually not even glass. It goes beyond glass. It's 70 00:03:07,000 --> 00:03:10,720 Speaker 2: a new material and it infuses nano ceramic crystals into 71 00:03:10,760 --> 00:03:13,480 Speaker 2: it and that makes it incredibly strong. But also it's 72 00:03:13,520 --> 00:03:17,800 Speaker 2: optically transparent, which is fantastic to protect your display. And 73 00:03:17,840 --> 00:03:20,240 Speaker 2: when we talk about the four x better drop performance, 74 00:03:20,320 --> 00:03:23,600 Speaker 2: that includes the benefit of ceramic shield plus this new 75 00:03:23,639 --> 00:03:26,280 Speaker 2: design with the beautiful flat edges that actually makes it 76 00:03:26,320 --> 00:03:29,040 Speaker 2: even more durable. So that means if your phone falls 77 00:03:29,080 --> 00:03:31,240 Speaker 2: and it hits that ceramic shield, it will have a 78 00:03:31,280 --> 00:03:34,840 Speaker 2: four times better chance of surviving without damage or cracking. 79 00:03:35,120 --> 00:03:37,720 Speaker 2: But the extra bonus too is on the back. We're 80 00:03:37,760 --> 00:03:41,160 Speaker 2: still using the toughest glass available in a smartphone, and 81 00:03:41,240 --> 00:03:42,960 Speaker 2: even if you drop it on the back, we have 82 00:03:43,040 --> 00:03:46,400 Speaker 2: a two x better performance gain in that drop performance 83 00:03:46,480 --> 00:03:49,120 Speaker 2: also for the back. So it's just really durable this 84 00:03:49,200 --> 00:03:51,920 Speaker 2: year and we're excited to bring that to everybody across 85 00:03:51,960 --> 00:03:52,520 Speaker 2: the line. 86 00:03:52,600 --> 00:03:55,200 Speaker 1: All Right, So now the number one thing everyone loves 87 00:03:55,240 --> 00:03:58,240 Speaker 1: to know about the iPhone is the camera improvements. Now 88 00:03:58,240 --> 00:04:01,480 Speaker 1: the camera was already really good. Has it gotten better 89 00:04:01,640 --> 00:04:02,600 Speaker 1: and how it. 90 00:04:02,680 --> 00:04:06,480 Speaker 2: Absolutely has gotten better. It's pretty exciting because every photo 91 00:04:06,520 --> 00:04:09,480 Speaker 2: and video you take this year will be better than before. 92 00:04:09,520 --> 00:04:11,920 Speaker 2: And there's a number of things going on. First of all, 93 00:04:11,920 --> 00:04:13,920 Speaker 2: we have an on new camera system powered by that 94 00:04:13,960 --> 00:04:16,800 Speaker 2: A fourteen Bionic and that gives us lots of leaps 95 00:04:17,040 --> 00:04:20,400 Speaker 2: in performance in beautiful image quality things that we're able 96 00:04:20,440 --> 00:04:23,200 Speaker 2: to do through software. In addition to our great hardware. 97 00:04:23,600 --> 00:04:25,440 Speaker 2: Now on the wide camera, which is a camera that 98 00:04:25,560 --> 00:04:28,599 Speaker 2: is often used, we have a larger F one point 99 00:04:28,600 --> 00:04:31,599 Speaker 2: six aperture our fast as yet that let's in twenty 100 00:04:31,640 --> 00:04:34,960 Speaker 2: seven percent more light. That helps every photo, every video, 101 00:04:35,200 --> 00:04:38,040 Speaker 2: especially the lower light ones. But that's great for better 102 00:04:38,080 --> 00:04:41,039 Speaker 2: image fidelity and detail. And on top of that, through 103 00:04:41,080 --> 00:04:44,840 Speaker 2: computational photography, we're bringing night moode that was really popular 104 00:04:44,920 --> 00:04:47,359 Speaker 2: of course last year. We're bringing that to the ultra 105 00:04:47,400 --> 00:04:50,080 Speaker 2: wide camera and the front camera so you can take 106 00:04:50,360 --> 00:04:54,279 Speaker 2: nightmode selfies as well without using a flash. We're bringing 107 00:04:54,279 --> 00:04:57,840 Speaker 2: Deep Fusion, which was that incredible detailed texture and image 108 00:04:57,880 --> 00:05:00,919 Speaker 2: processing that you get. That's also come to all of 109 00:05:00,960 --> 00:05:04,800 Speaker 2: the cameras across the line. So there's some amazing improvements. 110 00:05:05,000 --> 00:05:07,320 Speaker 2: And if you're big on video, especially now people making 111 00:05:07,360 --> 00:05:10,080 Speaker 2: a lot of videos at home. We're having four K 112 00:05:10,320 --> 00:05:15,039 Speaker 2: video with HDR recording, and that includes support for Dolby Vision. 113 00:05:15,200 --> 00:05:18,760 Speaker 2: So now you can capture these cinema grade productions on 114 00:05:18,800 --> 00:05:21,120 Speaker 2: your iPhone, you can edit them on your iPhone, you 115 00:05:21,160 --> 00:05:24,159 Speaker 2: can share them all in four K resolution, and so 116 00:05:24,360 --> 00:05:27,360 Speaker 2: that is also incredibly On the video side, I. 117 00:05:27,320 --> 00:05:29,280 Speaker 1: Had a chance to shoot some pictures and videos of 118 00:05:29,360 --> 00:05:31,880 Speaker 1: the twelve Pro and the videos, I mean, the pictures pop, 119 00:05:31,880 --> 00:05:35,640 Speaker 1: but the videos are just really really amazing. Let's move 120 00:05:35,680 --> 00:05:37,719 Speaker 1: on to mag Safe. This is a new feature that 121 00:05:38,120 --> 00:05:40,280 Speaker 1: uses magnets on the back of the device to let 122 00:05:40,320 --> 00:05:44,600 Speaker 1: you magnetically attach accessories. What types of accessories are available 123 00:05:44,680 --> 00:05:47,599 Speaker 1: at launch, and what's the convenience all about there? 124 00:05:47,760 --> 00:05:50,960 Speaker 2: Absolutely, So it first starts with better at wireless charging. 125 00:05:51,360 --> 00:05:53,680 Speaker 2: So we love wireless charging, but some of us may 126 00:05:53,680 --> 00:05:55,320 Speaker 2: have had the experience you put it down on the 127 00:05:55,360 --> 00:05:57,640 Speaker 2: wireless charger, it maybe you don't quite hit it, you 128 00:05:57,720 --> 00:05:59,480 Speaker 2: move it a little bit, it ends up not fully 129 00:05:59,560 --> 00:06:01,360 Speaker 2: charged or takes a little bit longer to charge it. 130 00:06:01,400 --> 00:06:03,800 Speaker 2: So that was like a pretty fundamental thing that we 131 00:06:03,839 --> 00:06:06,240 Speaker 2: wanted to solve. And so what the mag safe system 132 00:06:06,279 --> 00:06:08,640 Speaker 2: allowed us to do through the magnets that you described 133 00:06:09,040 --> 00:06:12,840 Speaker 2: is to precisely have that charging efficiency in alignment every time, 134 00:06:12,880 --> 00:06:15,080 Speaker 2: and it's very easy to set it down. With the 135 00:06:15,120 --> 00:06:18,720 Speaker 2: mag Safe charger, you get faster wireless charging and again 136 00:06:18,760 --> 00:06:20,960 Speaker 2: you're not going to miss that perfect alignment when you 137 00:06:21,000 --> 00:06:23,440 Speaker 2: set it down. Now, on top of that, we wanted 138 00:06:23,440 --> 00:06:25,800 Speaker 2: to do more with the mag Safe system, and that 139 00:06:25,839 --> 00:06:30,039 Speaker 2: does include some accessories that we're making available. First, first, 140 00:06:30,080 --> 00:06:32,560 Speaker 2: we have a bunch of cases. I've got an example 141 00:06:32,600 --> 00:06:35,440 Speaker 2: here of a silicon case. We also have leather and 142 00:06:35,560 --> 00:06:39,920 Speaker 2: clear cases. We also have this delightful leather wallet that's 143 00:06:39,960 --> 00:06:42,960 Speaker 2: compatible with MagSafe. So all you do is just simply 144 00:06:43,200 --> 00:06:45,120 Speaker 2: put it on the back of your phone. It can 145 00:06:45,160 --> 00:06:47,320 Speaker 2: go on top of the case, you can put it 146 00:06:47,400 --> 00:06:49,680 Speaker 2: right on top of the phone as well, just as 147 00:06:49,720 --> 00:06:52,240 Speaker 2: you need it, and of course you can conveniently remove 148 00:06:52,279 --> 00:06:54,760 Speaker 2: it when you're not using the wallet. And this is 149 00:06:54,880 --> 00:06:57,880 Speaker 2: just the beginning stuff that we're creating. We're also seeing 150 00:06:57,880 --> 00:07:01,120 Speaker 2: our partners create things. Belcan is going to be introducing 151 00:07:01,160 --> 00:07:03,080 Speaker 2: a car vent that you can mount your phone in 152 00:07:03,120 --> 00:07:06,200 Speaker 2: the car. Also, they have a multi charging doc and 153 00:07:06,240 --> 00:07:09,120 Speaker 2: we also have coming later the mag Safe dual charger, 154 00:07:09,160 --> 00:07:11,720 Speaker 2: which folds up nicely. You can charge your phone on 155 00:07:11,720 --> 00:07:14,320 Speaker 2: one side, your Apple Watch on another side, and you 156 00:07:14,360 --> 00:07:17,400 Speaker 2: can do that with a single charging device. We're also 157 00:07:17,400 --> 00:07:19,520 Speaker 2: going to introduce a leather sleeve you can put your 158 00:07:19,520 --> 00:07:21,800 Speaker 2: phone in. There's a little window. It detects when you've 159 00:07:21,800 --> 00:07:23,640 Speaker 2: got your phone in, You've got a little clock show 160 00:07:23,720 --> 00:07:26,000 Speaker 2: up and it matches the color of the sleeve. So 161 00:07:26,120 --> 00:07:28,480 Speaker 2: just a few great things like that, And of course 162 00:07:28,560 --> 00:07:31,600 Speaker 2: mag Safe is opened up to other developers and so 163 00:07:31,680 --> 00:07:34,160 Speaker 2: we're excited to see what other people come up with too. 164 00:07:34,440 --> 00:07:36,880 Speaker 1: One question I'm getting about mag Safe. Since there's magnets 165 00:07:36,880 --> 00:07:39,280 Speaker 1: in your pocket, you might have a either a credit 166 00:07:39,320 --> 00:07:41,800 Speaker 1: card in there or a hotel key card. Is it 167 00:07:41,840 --> 00:07:44,600 Speaker 1: going to deactivate those things? Should we be putting those 168 00:07:44,600 --> 00:07:45,960 Speaker 1: in a different pocket at this point? 169 00:07:46,160 --> 00:07:47,880 Speaker 2: Yeah, it's a great question. I'm glad you asked. 170 00:07:47,920 --> 00:07:48,000 Speaker 1: So. 171 00:07:48,080 --> 00:07:50,640 Speaker 2: First of all, there's a lot of electronic products out 172 00:07:50,640 --> 00:07:53,160 Speaker 2: there that have magnets, so it's not really anything new 173 00:07:53,240 --> 00:07:57,120 Speaker 2: in terms of consumer electronics. Now, certainly, we are taking 174 00:07:57,160 --> 00:08:00,280 Speaker 2: care to make sure that we're being as protective as possible. 175 00:08:00,360 --> 00:08:03,280 Speaker 2: And those credit cards, they're made with magnetic stripes that 176 00:08:03,320 --> 00:08:05,640 Speaker 2: are pretty strong, so that shouldn't be a problem next 177 00:08:05,680 --> 00:08:07,560 Speaker 2: to your phone, and often people carry them. They don't 178 00:08:07,560 --> 00:08:09,680 Speaker 2: carry them naked, they're in a wallet or something like that. 179 00:08:10,200 --> 00:08:12,000 Speaker 2: What you do want to just watch out for is 180 00:08:12,040 --> 00:08:15,200 Speaker 2: those like single use types of cards, like the hotel 181 00:08:15,240 --> 00:08:17,880 Speaker 2: cards or low Co cards. You might not want to 182 00:08:17,880 --> 00:08:20,640 Speaker 2: put those right against that, but certainly you know we've 183 00:08:20,640 --> 00:08:23,360 Speaker 2: got great options like the wallet. The wallet is shielded 184 00:08:23,440 --> 00:08:25,320 Speaker 2: so you can put things in here and it's no 185 00:08:25,400 --> 00:08:26,920 Speaker 2: problem of course with the wallet. 186 00:08:27,120 --> 00:08:30,240 Speaker 1: All right, now, we are in a pandemic. I'm sure 187 00:08:30,280 --> 00:08:32,480 Speaker 1: you are well aware of that as we all are. 188 00:08:33,400 --> 00:08:37,720 Speaker 1: Waiting in line is not ideal. Normally Friday's Apple Launch Day, 189 00:08:37,760 --> 00:08:39,600 Speaker 1: all these folks line up at the at the Apple 190 00:08:39,640 --> 00:08:43,120 Speaker 1: store probably won't happen this year due to the pandemic. 191 00:08:43,320 --> 00:08:47,080 Speaker 1: How are you getting phones into people's hands this year 192 00:08:47,280 --> 00:08:47,960 Speaker 1: because of all this? 193 00:08:48,360 --> 00:08:50,240 Speaker 2: Sure well, launch is going to look a little different. 194 00:08:50,320 --> 00:08:53,400 Speaker 2: Of course, the excitement is just as high. But if 195 00:08:53,400 --> 00:08:55,880 Speaker 2: you do want to get an Apple product, we hope 196 00:08:55,920 --> 00:08:58,079 Speaker 2: you do for Friday. The best thing to do is 197 00:08:58,120 --> 00:09:00,840 Speaker 2: to order online and then we'll be able to do 198 00:09:00,920 --> 00:09:04,040 Speaker 2: either contact list delivery to your home or if you 199 00:09:04,080 --> 00:09:06,040 Speaker 2: want to come in and your store has it available. 200 00:09:06,120 --> 00:09:08,520 Speaker 2: You can do in store pickup, you can do curb 201 00:09:08,559 --> 00:09:11,640 Speaker 2: side pickups. Some stores have an express delivery. You just 202 00:09:11,679 --> 00:09:14,480 Speaker 2: want to check on your retail store what is available 203 00:09:14,480 --> 00:09:16,320 Speaker 2: to you now. If you do show up as a 204 00:09:16,360 --> 00:09:18,360 Speaker 2: walk in, of course, if the store is open, we'd 205 00:09:18,360 --> 00:09:21,439 Speaker 2: love to see you. We will help you out. In 206 00:09:21,480 --> 00:09:23,600 Speaker 2: many cases, we may give you an appointment to come 207 00:09:23,600 --> 00:09:26,920 Speaker 2: back at a later time, but certainly you may expect 208 00:09:26,920 --> 00:09:29,959 Speaker 2: to just wait a little bit longer. Because of occupancy 209 00:09:30,360 --> 00:09:33,520 Speaker 2: in the stores and of physical distancing. We may not 210 00:09:33,559 --> 00:09:35,800 Speaker 2: be able to get everybody in as quickly as possible, 211 00:09:36,040 --> 00:09:38,079 Speaker 2: but certainly we're going to be working hard to make 212 00:09:38,120 --> 00:09:41,079 Speaker 2: sure that you're serviced as best as possible. 213 00:09:41,400 --> 00:09:44,960 Speaker 1: And on Friday, October twenty third, there will have the 214 00:09:45,120 --> 00:09:49,120 Speaker 1: iPhone twelve and then the iPhone twelve Pro, the iPhone Mini, 215 00:09:49,280 --> 00:09:53,800 Speaker 1: and the Max or Promax will come out at a 216 00:09:53,880 --> 00:09:54,520 Speaker 1: later point. 217 00:09:55,000 --> 00:09:57,800 Speaker 2: That's right, Rich, So as you said, this Friday the 218 00:09:57,880 --> 00:10:00,800 Speaker 2: twenty third, you're going to have iPhone twelve, iPhone twelve Pro, 219 00:10:00,960 --> 00:10:03,880 Speaker 2: and the smaller iPhone twelve Many the larger iPhone twelve 220 00:10:03,880 --> 00:10:07,120 Speaker 2: Pro Max. The ordering will start on November six, and 221 00:10:07,160 --> 00:10:10,120 Speaker 2: those will be available on November thirteenth, So if the 222 00:10:10,160 --> 00:10:12,320 Speaker 2: phones that we have this Friday are not enough, there's 223 00:10:12,400 --> 00:10:15,880 Speaker 2: more stuff coming and that'll be available shortly afterwards. 224 00:10:16,080 --> 00:10:18,040 Speaker 1: Okay, Now, one thing that surprised me. I know you 225 00:10:18,120 --> 00:10:21,600 Speaker 1: talked about the smaller iPhone box in the presentation, but 226 00:10:22,040 --> 00:10:24,080 Speaker 1: it is small. I mean it's half the size of 227 00:10:24,200 --> 00:10:27,240 Speaker 1: the previous box, which you know Apple has said they're 228 00:10:27,280 --> 00:10:30,480 Speaker 1: doing for eco reasons. There's also no headphones this time 229 00:10:30,679 --> 00:10:33,440 Speaker 1: or a power adapter. But what I noticed in what 230 00:10:33,480 --> 00:10:35,880 Speaker 1: some folks are pointing out, is that it's a USB 231 00:10:36,040 --> 00:10:38,839 Speaker 1: C cable and that might be new to some people 232 00:10:38,920 --> 00:10:42,760 Speaker 1: who have not had another gadget or maybe last year's device, 233 00:10:42,800 --> 00:10:44,760 Speaker 1: you know, like I got it in the iPhone eleven 234 00:10:44,800 --> 00:10:48,800 Speaker 1: Pro Max. I got that connector with it. So but 235 00:10:48,920 --> 00:10:50,760 Speaker 1: some people who haven't upgrade in a while may not 236 00:10:50,880 --> 00:10:53,040 Speaker 1: have a way to plug that in. So can you 237 00:10:53,080 --> 00:10:55,400 Speaker 1: talk about how people can plug in their phone to 238 00:10:55,480 --> 00:10:58,200 Speaker 1: charge this year using that new cable, and can we 239 00:10:58,320 --> 00:11:01,320 Speaker 1: use our old cables and old chargers and what's the 240 00:11:01,360 --> 00:11:02,000 Speaker 1: impact of that. 241 00:11:02,400 --> 00:11:05,559 Speaker 2: Sure, So, first of all, all the iPhone twelve models, 242 00:11:05,640 --> 00:11:08,760 Speaker 2: you can still use your old lightning cables and any 243 00:11:08,800 --> 00:11:11,040 Speaker 2: of those power adapters that work with that, and you 244 00:11:11,080 --> 00:11:13,800 Speaker 2: saw we said we had over two billion of those 245 00:11:13,840 --> 00:11:17,000 Speaker 2: power adaptors out there. There's others for other manufacturers is 246 00:11:17,080 --> 00:11:19,360 Speaker 2: over three billion of those, and there's just as many 247 00:11:19,440 --> 00:11:21,960 Speaker 2: lightning cables that go with that, so any of those 248 00:11:22,000 --> 00:11:24,640 Speaker 2: will still work. In fact, we encourage you to still 249 00:11:24,760 --> 00:11:27,400 Speaker 2: use those as well now if you do need a 250 00:11:27,400 --> 00:11:29,520 Speaker 2: new one or you can't find you've misplaced your old 251 00:11:29,559 --> 00:11:31,360 Speaker 2: when you have a reason to get one, we did 252 00:11:31,400 --> 00:11:34,560 Speaker 2: include the USB C to lightning cable in the box. 253 00:11:34,679 --> 00:11:39,000 Speaker 2: Now it's different because it's more modern, it's faster, enables 254 00:11:39,040 --> 00:11:41,320 Speaker 2: that fast wired charging where you can get up to 255 00:11:41,400 --> 00:11:44,199 Speaker 2: fifty percent charge in thirty minutes, where you do need 256 00:11:44,240 --> 00:11:48,199 Speaker 2: that USB side USBC side connector to do. Now that 257 00:11:48,240 --> 00:11:51,360 Speaker 2: can still be used with any USB C power adapters. 258 00:11:51,360 --> 00:11:53,200 Speaker 2: So where can you get one of those? Well, you 259 00:11:53,280 --> 00:11:56,319 Speaker 2: might already have one if you have even another smartphone 260 00:11:56,360 --> 00:11:59,640 Speaker 2: product or another consumer electronic product. In the past couple 261 00:11:59,679 --> 00:12:01,960 Speaker 2: of years, a lot of those have moved towards those 262 00:12:02,040 --> 00:12:05,240 Speaker 2: type C adapters and that can fit into the cable 263 00:12:05,280 --> 00:12:07,360 Speaker 2: you get in the box. Now, if you're an Apple 264 00:12:07,480 --> 00:12:10,360 Speaker 2: user and you happen to have a Mac or an iPad. 265 00:12:10,520 --> 00:12:13,800 Speaker 2: We also have included those USBC power adapters in recent 266 00:12:13,880 --> 00:12:17,280 Speaker 2: years for those products, and the computer ports themselves include 267 00:12:17,400 --> 00:12:20,520 Speaker 2: USB C so those are other options for you. And 268 00:12:20,600 --> 00:12:22,720 Speaker 2: after that, if you still need, if you still need 269 00:12:23,240 --> 00:12:25,360 Speaker 2: to get a USBC power adaptor, we do have it 270 00:12:25,400 --> 00:12:27,040 Speaker 2: at for a reduced price that you can get that 271 00:12:27,120 --> 00:12:29,839 Speaker 2: at Apple, And of course there's many third party offerings 272 00:12:29,880 --> 00:12:30,280 Speaker 2: as well. 273 00:12:30,679 --> 00:12:33,880 Speaker 1: I always wonder that with like my MacBook Pro, it's 274 00:12:33,920 --> 00:12:37,480 Speaker 1: got this giant adapter which still uses USBC, but the 275 00:12:37,520 --> 00:12:41,040 Speaker 1: brick is actually pretty big. There's no harm in plugging 276 00:12:41,120 --> 00:12:43,080 Speaker 1: my phone into that. I'm not going to overcharge it 277 00:12:43,160 --> 00:12:44,680 Speaker 1: or overpower it. 278 00:12:44,679 --> 00:12:47,319 Speaker 2: It's a good question. Ch Yes, you can absolutely use 279 00:12:47,360 --> 00:12:50,520 Speaker 2: that with your phone. It will be fine and safe, 280 00:12:50,559 --> 00:12:53,280 Speaker 2: and it will do that fast charging that's really convenient. 281 00:12:53,320 --> 00:12:54,959 Speaker 2: And then you can just take advantage of that same 282 00:12:55,000 --> 00:12:56,800 Speaker 2: power adaptor that you have for your Mac. 283 00:12:56,880 --> 00:12:59,439 Speaker 1: Okay, but if you're charging overnight, no big deal. It's 284 00:12:59,440 --> 00:13:01,200 Speaker 1: just gonna be a little bit of a slower charge 285 00:13:01,320 --> 00:13:05,080 Speaker 1: you with your older cables, but it'll still work. Cayenne, 286 00:13:05,080 --> 00:13:06,840 Speaker 1: this was great. Is there anything else I in ask 287 00:13:06,960 --> 00:13:09,480 Speaker 1: that you want to mention about the new Iphon's launching. 288 00:13:09,720 --> 00:13:12,640 Speaker 2: Well, we're really excited. So if you're thinking about getting 289 00:13:12,640 --> 00:13:14,960 Speaker 2: a new iPhone, this is a fantastic time, not just 290 00:13:15,040 --> 00:13:18,360 Speaker 2: because of the great features, but there's some unprecedented carrier 291 00:13:18,400 --> 00:13:22,800 Speaker 2: offers across all of the major US carriers AT and T, T, Moden, Verizon, 292 00:13:22,840 --> 00:13:25,959 Speaker 2: and you can get those offers in Apple retail stores 293 00:13:26,160 --> 00:13:29,320 Speaker 2: or online if you're having trouble deciding what phone you 294 00:13:29,360 --> 00:13:32,120 Speaker 2: want to get. We've added a shopping assistance which is 295 00:13:32,200 --> 00:13:35,280 Speaker 2: really cool. You can actually book a specialist appointment in 296 00:13:35,320 --> 00:13:38,199 Speaker 2: a store if that's available in store, where they can 297 00:13:38,240 --> 00:13:40,880 Speaker 2: walk you through the lineup, answer your questions, help you 298 00:13:40,960 --> 00:13:43,760 Speaker 2: understand the ways to buy, including the carrier offers or 299 00:13:43,760 --> 00:13:47,280 Speaker 2: whether it's financing or trade in opportunities, and online you 300 00:13:47,280 --> 00:13:49,600 Speaker 2: can chat with one of these specialists. So we're really 301 00:13:49,600 --> 00:13:52,040 Speaker 2: excited to roll that out as well, and we think 302 00:13:52,040 --> 00:13:54,199 Speaker 2: it'll be a great thing, especially in the pandemic, as 303 00:13:54,200 --> 00:13:56,320 Speaker 2: you said, for folks to learn a little bit more 304 00:13:56,360 --> 00:13:59,120 Speaker 2: about the products and the ways to get them. 305 00:13:59,400 --> 00:14:02,040 Speaker 1: All right, Chayenne Rants with Apple, thanks so much for 306 00:14:02,120 --> 00:14:05,640 Speaker 1: joining me today. I'm rich damiro Rich on tech dot TV. 307 00:14:05,920 --> 00:14:07,000 Speaker 1: Thanks so much for listening.