WEBVTT - The Trick to Flying Cheap

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<v Speaker 1>Pushkin. Airfares are through the roof. You know this, and

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<v Speaker 1>of course a key driver is the price of oil.

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<v Speaker 1>But you know oil is not the only cost for airlines.

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<v Speaker 1>Airlines have to pay staff and buy or lease planes

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<v Speaker 1>and acquire customers. So it seems like right now is

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<v Speaker 1>a great moment to take one of my favorite questions

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<v Speaker 1>in general and apply it to the airline industry, how

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<v Speaker 1>do you use technology to make stuff cheaper? And for

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<v Speaker 1>today's show, I found the perfect person to answer that

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<v Speaker 1>question for airfares. I'm Jacob Goldstein and this is What's

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<v Speaker 1>Your Problem, the show where entrepreneurs and engineers talk about

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<v Speaker 1>how they're going to change the world once they solve

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<v Speaker 1>a few problems. My guest today is David Neilaman. David

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<v Speaker 1>has founded by airlines, including most famously Jet Blue. Also,

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<v Speaker 1>he founded a Brazilian airline called a Zool, where he

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<v Speaker 1>is still the controlling shareholder, and most recently, David founded

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<v Speaker 1>a new US discount airline called Breeze. David's problem is this,

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<v Speaker 1>how do you use technology to drive down the price

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<v Speaker 1>of air travel. Most of my conversation with David was

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<v Speaker 1>about what he's working on at Breeze, but when I

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<v Speaker 1>asked him about technology, he couldn't resist going back to

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<v Speaker 1>the beginning of his career for just a minute. He

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<v Speaker 1>started out booking package tours. Then in the early nineteen eighties,

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<v Speaker 1>he launched an airline called Morris Air. And one of

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<v Speaker 1>the first things he noticed was how inconvenient and inefficient

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<v Speaker 1>paper tickets were. Tickets were like negotiable documents. They were

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<v Speaker 1>like checks, and they would be issued and if you

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<v Speaker 1>lost that thing, haven't forbid. Basically, they'd say, well, we'll

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<v Speaker 1>have to wait one hundred and eighty days or longer

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<v Speaker 1>to see if anyone uses your ticket. I don't use it,

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<v Speaker 1>then we'll give you a refund. And so I can

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<v Speaker 1>still remember, there's this guy named Stuart Thatcher, and he

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<v Speaker 1>walked to my office and he said, we had all

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<v Speaker 1>these people upstairs putting tickets in envelopes and mailing them

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<v Speaker 1>out to people. He said, why don't we just give

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<v Speaker 1>them a confirmation number, and then we'll put it on

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<v Speaker 1>these little things that we can run through a machine

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<v Speaker 1>and he can fold it quickly, and we'll just mail

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<v Speaker 1>him a confirmation number. And then I looked at him

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<v Speaker 1>and said, well, why would you give him a confirmation

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<v Speaker 1>number over the phone. You sort of invented the Yeah,

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<v Speaker 1>tickless travel, tickless travel. Yeah, I mean Southwest when they

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<v Speaker 1>purchased Morris Aera, they didn't really realize what a great

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<v Speaker 1>thing they did. So okay, so that's the forty years

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<v Speaker 1>ago story. What is the thing you're doing now that

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<v Speaker 1>forty years from now you're gonna be like, back in

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<v Speaker 1>twenty twenty two, I was doing X. What's X? Well?

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<v Speaker 1>I think what X is is taken a page from

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<v Speaker 1>Amazon and from Lyft and from Airbnb. You don't ever

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<v Speaker 1>want to talk to anybody. You want to have an

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<v Speaker 1>app that people can do everything on and if they

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<v Speaker 1>can't and if they get like frustrated, you want to

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<v Speaker 1>have the ability for someone to ask you a question

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<v Speaker 1>in writing that you can get back to them and

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<v Speaker 1>the goal is in less than ten minutes and solve

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<v Speaker 1>any issue they have so that you never have to

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<v Speaker 1>have a call center. And that's cheaper for you than

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<v Speaker 1>a call center because because it's asynchronous, because you can

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<v Speaker 1>be talking to six people at one time. Huh. So

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<v Speaker 1>you have six people at one time, you can be

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<v Speaker 1>dealing their issues because not not you know, what's your

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<v Speaker 1>confirmation number? They have to go find it or whatever

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<v Speaker 1>that takes time. Okay, so that's a good one. So

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<v Speaker 1>so having people basically text instead of call, that's a

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<v Speaker 1>technological innovation that's going to lower your costs. What else,

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<v Speaker 1>what's another one, Well, it's well, it starts with the app.

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<v Speaker 1>You know, you have to have an app that's completely

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<v Speaker 1>functional so you can self help. So if we said,

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<v Speaker 1>you know, you want to change a flight, change your

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<v Speaker 1>own flight you want to. You know, if we we've

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<v Speaker 1>canceled flight on you because of whatever reason, you know,

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<v Speaker 1>we can send you the option push this button to

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<v Speaker 1>book on the other flight we have you on, or

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<v Speaker 1>push this bent to get a full refund and credit

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<v Speaker 1>for your next flight. It's all the self help things

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<v Speaker 1>where you're taking care of yourself and you don't need

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<v Speaker 1>to talk to one of us to do anything, and

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<v Speaker 1>only when you get frustrated then you actually text us.

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<v Speaker 1>But having a functional app that does all the stuff

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<v Speaker 1>that an Uber app does or an Amazon app does. Yeah,

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<v Speaker 1>so right, So in the same way that Amazon, say,

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<v Speaker 1>makes it really easy to return things. Right, So I

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<v Speaker 1>don't have to call if I want to return something,

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<v Speaker 1>I just click a couple of buttons, print out the thing.

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<v Speaker 1>And it's done. I don't have to call them. It's

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<v Speaker 1>like that. If I want to change my flight or

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<v Speaker 1>anything like that, an app with full functionality as much

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<v Speaker 1>as possible, and then we can add on to that.

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<v Speaker 1>And one more thing I want to mention. You know,

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<v Speaker 1>if you book, if you book through Expedia or you

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<v Speaker 1>book through one of these other online travel agencies, we

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<v Speaker 1>don't have your information. They keep it because they guard it.

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<v Speaker 1>You can't book a reservation with us unless you give

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<v Speaker 1>us your cell phone number or your email. You have

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<v Speaker 1>to give it to us. So that way, if there

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<v Speaker 1>is a disruption or when there's boarding time and all

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<v Speaker 1>that stuff, we can communicate directly with you all the time.

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<v Speaker 1>Interesting and usually airlines about forty or more, they don't

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<v Speaker 1>have that information for their customers and we have that.

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<v Speaker 1>So that that's another important factor that we just decide

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<v Speaker 1>to start. It's hard to change that once you're going,

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<v Speaker 1>but once you start from a clean white piece of paper,

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<v Speaker 1>you can do that. And so presumably that not only

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<v Speaker 1>allows you to whatever, text me updates about my flight,

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<v Speaker 1>but it also allows you to text me updates if

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<v Speaker 1>you have a discount on that flight in six months

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<v Speaker 1>or whatever. Right now, I'm in the system. Yeah, you're

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<v Speaker 1>in our database. We can do some data mining and

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<v Speaker 1>figure out, you know, what you like, what you don't like,

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<v Speaker 1>and make sure that we target market instead of just

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<v Speaker 1>blast out crap that you don't want to read. Everything's

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<v Speaker 1>relevant to you. So there's this there's this trade off

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<v Speaker 1>I've heard you describe from when you were launching jet

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<v Speaker 1>Blue that was super interesting to me, and I'm curious

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<v Speaker 1>to hear you talk about that, and then I'm curious

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<v Speaker 1>to learn whether there's any kind of analog in launching Breeze.

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<v Speaker 1>And the trade off for Jet Blue was having live

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<v Speaker 1>TV and not having meals. And this was a time when, ay,

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<v Speaker 1>you pretty much always got a meal on a long flight,

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<v Speaker 1>and b live TV on an airplane was like science fiction. Right,

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<v Speaker 1>It's twenty years ago. Netflix was DVDs in the mail.

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<v Speaker 1>You couldn't watch TV on your computer. So I remember

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<v Speaker 1>it was wild having live TV. So tell me about

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<v Speaker 1>launching an airline at that time that had live TV

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<v Speaker 1>but non meals. You know, it was a simple mathematical equation,

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<v Speaker 1>you know, I have It's well known that I have

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<v Speaker 1>add and I just get I used to hate to

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<v Speaker 1>travel on airplanes. Because it was hard for me to

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<v Speaker 1>read a book. It was hard to just sit there,

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<v Speaker 1>and I just wanted to be entertained. I didn't have

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<v Speaker 1>I didn't have a smartphone, I didn't have an iPhone,

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<v Speaker 1>and I was kind of going crazy at the time.

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<v Speaker 1>And so I was sitting in my office and I

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<v Speaker 1>was trying to figure out if we could have movies

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<v Speaker 1>in the seatbacks, and there was a couple of different

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<v Speaker 1>outfits that were doing that. And then you know, one

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<v Speaker 1>of our people walked in with this brochure and said, Hey,

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<v Speaker 1>there's live television on these are on these private jets.

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<v Speaker 1>Why don't we put that on our airplanes? And it

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<v Speaker 1>was just like boom, that light went on and we

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<v Speaker 1>talked to them and it was about a dollar a

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<v Speaker 1>passenger per flight, and the other guys were paying about

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<v Speaker 1>five bucks for mills for meals. Yeah, it's like five

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<v Speaker 1>bucks for mills or one buck for live TV, you know.

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<v Speaker 1>And I can just have baskets to snacks that cost

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<v Speaker 1>less than a dollar. What's going to be more impactful

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<v Speaker 1>with my brand new airplanes? And it just kind of

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<v Speaker 1>blew everybody away. It was it was something that was

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<v Speaker 1>so new and so exciting and it changed flying right.

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<v Speaker 1>It was so unexpected, especially for what was basically a

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<v Speaker 1>discount airline at launch, Like so you gotta move like that? Now,

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<v Speaker 1>what is that? But for Breeze, you know, I think

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<v Speaker 1>I think just getting on and flying first class for

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<v Speaker 1>fifty percent more than coach, having streaming, you know, internet

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<v Speaker 1>being served at flemingon Sandwich. So first class first class

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<v Speaker 1>for about how much? Like give me an example of

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<v Speaker 1>a first class fair on a route. Well, because the

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<v Speaker 1>configuration the airplane, we only have to get fifty percent

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<v Speaker 1>more for the ticket. So if we have a ticket

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<v Speaker 1>for two hundred bucks, for an next one hundred dollars,

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<v Speaker 1>you can go first class. So people right now are

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<v Speaker 1>flying what's a transcontinental route you have going? Right now?

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<v Speaker 1>We fly to Charleston, San Francisco. So are people right

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<v Speaker 1>now flying from Charleston to San Francisco first class for

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<v Speaker 1>three hundred dollars? Yeah, three hundred bucks each way? Okay,

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<v Speaker 1>six hundred bucks round trip? Still very good. I will

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<v Speaker 1>admit I'm going to California and I paid six hundred

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<v Speaker 1>bucks more to fly coach, So I find that a

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<v Speaker 1>compelling offer. So the cheap, cheap, relatively speaking, first class

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<v Speaker 1>ticket is a big move. How do you do that?

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<v Speaker 1>How do you get the cost down so you can

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<v Speaker 1>do that? Well, we have you know, fuel fishing airplanes

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<v Speaker 1>that are perceied, the most fuel fishing airplanes in the sky,

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<v Speaker 1>you know, having less overhead and less not thousands of

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<v Speaker 1>IT people, but you know, tens of IT people, and

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<v Speaker 1>just trying to you know, be efficient and use technology

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<v Speaker 1>every step of the way. So is the place where

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<v Speaker 1>your costs are lower than other airlines? Not so much

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<v Speaker 1>the on the plane part, not so much the pilots

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<v Speaker 1>and the flight attendants, but rather having fewer IT people,

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<v Speaker 1>fewer fewer customer service people. That's where you're hoping to

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<v Speaker 1>really drive down costs. Yes, but it's really technology that

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<v Speaker 1>the drives all that. And if you start with a clean,

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<v Speaker 1>right sheet of paper, it's just a lot easier to

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<v Speaker 1>do that than if you stuck with a bunch of

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<v Speaker 1>legacy systems. I want to talk about routes now. I

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<v Speaker 1>feel like routes are like kind of part of the

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<v Speaker 1>like fun inside baseball of how what's actually going on

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<v Speaker 1>with airlines? You know, we get dazzled by a TV

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<v Speaker 1>in the seats, but there's these weird route choices that

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<v Speaker 1>seem to make a big difference. That's another one where

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<v Speaker 1>maybe it's worth just briefly to talk about Jet Blue

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<v Speaker 1>because I feel like that was also clearly one of

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<v Speaker 1>the big moves there, and in particular was the first

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<v Speaker 1>route at Jet Blue flying out at JFK to Fort Lauderdale.

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<v Speaker 1>Like that, it was a clever strategic move, right, tell

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<v Speaker 1>me about that choice. Well, you know, JEK was interesting

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<v Speaker 1>because jeff K was pretty much an abandoned airport. So

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<v Speaker 1>you'd you'd go JFK to LA, you'd go to London

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<v Speaker 1>and Paris, all around the world, but you wouldn't fly

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<v Speaker 1>to Miami from JFK. I like, why not? It was

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<v Speaker 1>funny because when I was running, I was raising money

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<v Speaker 1>for jeff Blue in New York City. I'd meet these

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<v Speaker 1>people and say and they'd say, I live in Manhattan.

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<v Speaker 1>I'm never going to go to jeff K to go

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<v Speaker 1>to Florida because it's so much farther than LaGuardia because

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<v Speaker 1>it's an hour instead of a half hour. Right, LaGuardia

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<v Speaker 1>is a half hour at jfk' is an hour hour

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<v Speaker 1>and a half. Yeah, it depends on where you live

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<v Speaker 1>in Manhattan. But it was it's eight miles. Well, hey,

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<v Speaker 1>miles in New York City could be a lot miles. Yeah, yeah,

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<v Speaker 1>it could be a lot. So I said, I don't

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<v Speaker 1>care because people leave from their homes. And I got

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<v Speaker 1>five million people that live in Queens and Brooklyn and

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<v Speaker 1>Long Island that are closer or as close as LaGuardia,

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<v Speaker 1>and I'll take care of those people. I don't need

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<v Speaker 1>anyone from Manhattan. But you know, obviously, when we had

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<v Speaker 1>the light TVs and leather seats, Manhattan Night's spent that

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<v Speaker 1>extra thirty minutes coming out to JFK. So was the

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<v Speaker 1>idea that it was cheaper to get a gate at

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<v Speaker 1>JFK in the middle of the day than it was

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<v Speaker 1>at LaGuardia because nobody was flying out of there then,

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<v Speaker 1>I mean, was that the core sort of thing. Well,

0:11:25.356 --> 0:11:27.556
<v Speaker 1>LaGuardia was slow controlled, so we couldn't fly to there

0:11:27.556 --> 0:11:29.796
<v Speaker 1>if we wanted to at the time. So it was

0:11:29.836 --> 0:11:33.476
<v Speaker 1>all full. So it's okay, all full. The national growth

0:11:33.516 --> 0:11:37.876
<v Speaker 1>and air traffic was exponentially more than New York was.

0:11:37.996 --> 0:11:40.156
<v Speaker 1>New York was being held down by really high fares

0:11:40.236 --> 0:11:42.996
<v Speaker 1>because nobody was adding service out of JFK, and that

0:11:43.076 --> 0:11:45.156
<v Speaker 1>airport was pretty well during the day, you could shoot

0:11:45.156 --> 0:11:47.236
<v Speaker 1>a cannon down the runway and not hit anything, So

0:11:47.956 --> 0:11:52.436
<v Speaker 1>you know that was available, and it was less delayed

0:11:52.436 --> 0:11:54.676
<v Speaker 1>flights at the time, and all of that stuff that

0:11:54.716 --> 0:11:57.156
<v Speaker 1>made it such a compelling story, not to mention all

0:11:57.196 --> 0:12:00.676
<v Speaker 1>the people that lived closer to JFK than lived closer

0:12:00.716 --> 0:12:05.796
<v Speaker 1>to LaGuardia. Yeah, so it's really Manhattan centric bias that

0:12:05.836 --> 0:12:09.396
<v Speaker 1>you were overcoming. That was the real move there. Yeah, well,

0:12:09.756 --> 0:12:12.156
<v Speaker 1>I notice. So, so let's talk about Breeze now and

0:12:12.196 --> 0:12:15.156
<v Speaker 1>the routes you've chosen for Breeze. Right, in terms of

0:12:15.156 --> 0:12:19.116
<v Speaker 1>New York where I live. I noticed you fly into Westchester,

0:12:19.556 --> 0:12:21.916
<v Speaker 1>which is the suburbs north of New York, and I Slip,

0:12:21.956 --> 0:12:23.916
<v Speaker 1>which is basically the suburbs east of New York. But

0:12:23.916 --> 0:12:26.436
<v Speaker 1>you don't fly into Laguardi or JFK or New Work.

0:12:26.956 --> 0:12:30.876
<v Speaker 1>Your inaugural flight was Tampa, Florida to Charleston, South Carolina,

0:12:30.956 --> 0:12:35.156
<v Speaker 1>which is unexpected to me. So, like, tell me what's

0:12:35.156 --> 0:12:37.116
<v Speaker 1>going on, Well, like, tell me about the route strategy

0:12:37.196 --> 0:12:41.156
<v Speaker 1>for Breeze. Well, in so at long fact that every

0:12:41.196 --> 0:12:44.516
<v Speaker 1>airline has to put all of their data into and

0:12:44.596 --> 0:12:46.836
<v Speaker 1>send it to the DOT, and the Dot puts it

0:12:46.876 --> 0:12:49.836
<v Speaker 1>in a database to the Department of Transportation Transportation, so

0:12:49.876 --> 0:12:55.476
<v Speaker 1>we know who flies between what routes an annual basis quarterly,

0:12:56.236 --> 0:12:58.756
<v Speaker 1>and what they paid or they paid for their ticket.

0:12:58.876 --> 0:13:02.836
<v Speaker 1>Oh great, So it's like complete competitive intelligence is available

0:13:02.876 --> 0:13:05.196
<v Speaker 1>to anybody wants to mind it. So we look at

0:13:05.236 --> 0:13:10.156
<v Speaker 1>it and and we say, what's the largest market from Richmond, GA.

0:13:10.276 --> 0:13:13.516
<v Speaker 1>That's an unserved NonStop and what's the average person paying?

0:13:13.916 --> 0:13:16.396
<v Speaker 1>And it was San Francisco. So all these people were

0:13:16.396 --> 0:13:20.156
<v Speaker 1>flying whatever Richmond to Salt Lake City to San Francisco,

0:13:20.276 --> 0:13:23.596
<v Speaker 1>or Richmond to Charlotte to San Francisco. But there was

0:13:23.716 --> 0:13:27.796
<v Speaker 1>no direct flight, Yes, no direct flights. And so we

0:13:27.876 --> 0:13:29.996
<v Speaker 1>have our own little special sauce that we use in

0:13:30.036 --> 0:13:33.236
<v Speaker 1>our little formula that if we say, if we can

0:13:33.276 --> 0:13:35.756
<v Speaker 1>take someone NonStop, if we can, you know, the fair

0:13:35.916 --> 0:13:39.276
<v Speaker 1>is down thirty percent and we go NonStop, we can

0:13:39.436 --> 0:13:41.516
<v Speaker 1>x times the size of the market. We can make

0:13:41.516 --> 0:13:44.516
<v Speaker 1>it four times bigger, five times biggers, in some cases

0:13:44.556 --> 0:13:47.116
<v Speaker 1>twenty times bigger. So you're saying, if you make it

0:13:47.236 --> 0:13:51.076
<v Speaker 1>cheaper because you're cheaper and more convenient because it's NonStop,

0:13:51.236 --> 0:13:55.196
<v Speaker 1>lots more people will do it. Yes, we'll do it.

0:13:55.236 --> 0:13:57.516
<v Speaker 1>And it's more convenient and they just go more often.

0:13:58.156 --> 0:14:01.276
<v Speaker 1>And so I mean the core move you're making is

0:14:01.316 --> 0:14:07.396
<v Speaker 1>flying NonStop out of and often between kind of second

0:14:07.396 --> 0:14:10.436
<v Speaker 1>tier cities market, right, I mean that's the core thin

0:14:10.516 --> 0:14:14.476
<v Speaker 1>you're doing, flying between cities that don't have NonStop service basically,

0:14:14.556 --> 0:14:17.916
<v Speaker 1>and it you know, those are would more likely be

0:14:17.956 --> 0:14:22.396
<v Speaker 1>a secondary market. And so is this I mean, why

0:14:22.476 --> 0:14:25.396
<v Speaker 1>wasn't anybody doing this before? Like it seems like very

0:14:25.436 --> 0:14:27.676
<v Speaker 1>straightforward when you put it that way, like there's just

0:14:27.756 --> 0:14:29.876
<v Speaker 1>money on the table, is it. Well, if you don't

0:14:29.956 --> 0:14:31.916
<v Speaker 1>have to do it and you can make people drive

0:14:31.916 --> 0:14:35.556
<v Speaker 1>down to JFK, you know, from Connecticut where I lived,

0:14:35.676 --> 0:14:37.716
<v Speaker 1>or you can make them drive down and you have

0:14:37.756 --> 0:14:39.516
<v Speaker 1>to do it, why do it? You know it just

0:14:39.556 --> 0:14:42.516
<v Speaker 1>splits up your market? Is some part of this? Like

0:14:43.036 --> 0:14:45.956
<v Speaker 1>it seems like there's a pendulum. There's been this pendulum

0:14:46.076 --> 0:14:49.956
<v Speaker 1>in American commercial air over the last I don't know,

0:14:49.996 --> 0:14:52.116
<v Speaker 1>twenty years or something, where first there was this period

0:14:52.116 --> 0:14:56.396
<v Speaker 1>of consolidation where airlines were going bankrupt getting acquired, there

0:14:56.436 --> 0:14:59.196
<v Speaker 1>was less and less competition, and now it seems like

0:14:59.196 --> 0:15:00.876
<v Speaker 1>we're going back the other way. There are lots of

0:15:00.916 --> 0:15:03.076
<v Speaker 1>new airlines doing things like you're doing. I mean, is

0:15:03.116 --> 0:15:06.596
<v Speaker 1>that is this that story? Is this like you know,

0:15:06.836 --> 0:15:09.556
<v Speaker 1>sort of the market working as intended, where people go

0:15:09.676 --> 0:15:11.676
<v Speaker 1>to business and there's opportunity, and then you come and

0:15:11.716 --> 0:15:13.796
<v Speaker 1>start an airline and be like, oh, there's an opportunity

0:15:13.796 --> 0:15:16.076
<v Speaker 1>to fly from Westchester to Las Vegas. I mean, it's

0:15:16.116 --> 0:15:18.436
<v Speaker 1>that a way of framing the story. I think it's

0:15:18.516 --> 0:15:22.036
<v Speaker 1>more that, you know, kind of as the airlines got

0:15:24.676 --> 0:15:27.676
<v Speaker 1>higher costs, and you know, after their bankrupt season, then

0:15:27.676 --> 0:15:31.596
<v Speaker 1>they started building costs back up again. They started saying, well,

0:15:31.636 --> 0:15:33.316
<v Speaker 1>we can make a lot more money if we just

0:15:33.476 --> 0:15:37.636
<v Speaker 1>fly to our hubs. So if we can take everyone

0:15:37.636 --> 0:15:39.916
<v Speaker 1>to our hubs and we can connect them, and if

0:15:39.916 --> 0:15:42.116
<v Speaker 1>we can go up to a two hundred seed air

0:15:42.156 --> 0:15:44.356
<v Speaker 1>plane instead of one hundred and thirty seed airplane, that

0:15:44.436 --> 0:15:48.516
<v Speaker 1>works better. And you know what's happening today with the

0:15:49.036 --> 0:15:53.356
<v Speaker 1>pilot shortage. You know, regional airlines can't hire pilots, enough

0:15:53.396 --> 0:15:56.276
<v Speaker 1>pilots stuff, And there's about three hundred of those airplanes

0:15:56.876 --> 0:16:01.996
<v Speaker 1>that are grounded. So cities like Richmond and Charleston and

0:16:02.156 --> 0:16:04.356
<v Speaker 1>used to always have these little spokes that would go

0:16:04.436 --> 0:16:06.796
<v Speaker 1>to the hubs. A lot of those are not they're

0:16:06.836 --> 0:16:09.796
<v Speaker 1>canceling service to those cities. So it's a combination of

0:16:09.796 --> 0:16:11.756
<v Speaker 1>the focus on the hubs not being able to fly

0:16:11.796 --> 0:16:16.356
<v Speaker 1>the regional flights that has really created a really great

0:16:16.356 --> 0:16:23.436
<v Speaker 1>opportunity for us. In a minute, speaking of the pilot shortage,

0:16:23.836 --> 0:16:26.716
<v Speaker 1>what's going on with air travel this summer? Why is

0:16:26.756 --> 0:16:29.516
<v Speaker 1>everybody suddenly warning us that flying is just going to

0:16:29.556 --> 0:16:38.916
<v Speaker 1>be one problem after another. That's the end of the ads.

0:16:39.356 --> 0:16:42.196
<v Speaker 1>Now we're going back to the show. Let's talk about

0:16:42.316 --> 0:16:45.476
<v Speaker 1>the pilot shortage and staffing more generally. I know you

0:16:47.316 --> 0:16:50.956
<v Speaker 1>had to postpone launching some new routes. It seemed like

0:16:51.036 --> 0:16:53.956
<v Speaker 1>kind of at the last minute recently. Is that partly

0:16:53.996 --> 0:16:56.596
<v Speaker 1>because you can't hire enough people fast enough. No, it

0:16:57.076 --> 0:16:59.396
<v Speaker 1>has nothing to do with that. We have plenty of

0:16:59.436 --> 0:17:03.396
<v Speaker 1>people that we've hired, and it was more an issue

0:17:03.396 --> 0:17:05.996
<v Speaker 1>of training and had a little bit to do with

0:17:06.036 --> 0:17:10.036
<v Speaker 1>the FAA. We had a certification process for our new

0:17:10.076 --> 0:17:13.436
<v Speaker 1>aircraft that was supposed to take six months. It's always

0:17:13.476 --> 0:17:16.356
<v Speaker 1>taking six months. This took eight months, you know, because

0:17:16.396 --> 0:17:18.756
<v Speaker 1>of COVID and all that. You know, the staffing issues

0:17:18.956 --> 0:17:21.716
<v Speaker 1>at the FAA. So we ran into that two month

0:17:21.716 --> 0:17:24.836
<v Speaker 1>delay and we finally just ran out of runway, had

0:17:24.876 --> 0:17:26.876
<v Speaker 1>to push it back and now we're we're we're in

0:17:26.916 --> 0:17:28.996
<v Speaker 1>good shape now. But you know, it was painful, and

0:17:29.676 --> 0:17:31.876
<v Speaker 1>you know it's it's never gonna happen again, for sure.

0:17:32.156 --> 0:17:35.236
<v Speaker 1>It's just for us. It's a training pipeline. And now

0:17:35.836 --> 0:17:38.516
<v Speaker 1>we got a lot more analytics, and we brought in

0:17:38.556 --> 0:17:41.076
<v Speaker 1>a whole new team, a new CEO, a new president,

0:17:41.516 --> 0:17:44.876
<v Speaker 1>you know, new chief people officer, and they're you know,

0:17:45.276 --> 0:17:47.196
<v Speaker 1>doing a heck of a lot better. So did you

0:17:47.236 --> 0:17:50.756
<v Speaker 1>just reorganize the company a year after you started it? Yeah? Uh?

0:17:50.796 --> 0:17:53.476
<v Speaker 1>What went wrong? You know, because you know, we weren't

0:17:53.476 --> 0:17:56.676
<v Speaker 1>doing a good enough job of you know, anticipating and

0:17:56.916 --> 0:17:59.676
<v Speaker 1>doing the analytics and making sure that you know, the

0:17:59.716 --> 0:18:03.876
<v Speaker 1>communication between operations and our commercial side, making sure that

0:18:03.916 --> 0:18:06.316
<v Speaker 1>it was just you know, flawless. And you know, we

0:18:06.356 --> 0:18:08.996
<v Speaker 1>just can't disappoint our guests anymore. You know, we have

0:18:09.156 --> 0:18:11.196
<v Speaker 1>to run. We have to be flawless on everything we

0:18:11.236 --> 0:18:14.036
<v Speaker 1>can control. There's enough that we can't control, but we

0:18:14.076 --> 0:18:15.916
<v Speaker 1>need to be perfect on on what we can't control.

0:18:16.276 --> 0:18:19.236
<v Speaker 1>There is it happened in this broader context, right, everybody's saying,

0:18:19.316 --> 0:18:20.996
<v Speaker 1>like if you could not fly the summer, don't fly

0:18:21.036 --> 0:18:23.756
<v Speaker 1>this summer and there's too many people and not enough pilots.

0:18:23.876 --> 0:18:26.196
<v Speaker 1>Is that not the case for you? Do you think

0:18:26.196 --> 0:18:28.556
<v Speaker 1>that's not the case for anybody? Like, help me understand

0:18:28.556 --> 0:18:30.676
<v Speaker 1>that sort of broader context of the way people are

0:18:30.756 --> 0:18:32.916
<v Speaker 1>talking about air travel right now. I don't ever remember

0:18:32.956 --> 0:18:35.316
<v Speaker 1>people talking about it quite like they are right now. Well,

0:18:35.476 --> 0:18:37.636
<v Speaker 1>you know, I think COVID really put a dent in

0:18:37.676 --> 0:18:40.836
<v Speaker 1>the in the industry from a training perspective, because the

0:18:40.876 --> 0:18:43.476
<v Speaker 1>first thing that happened was, you know, the airline's got

0:18:43.476 --> 0:18:46.516
<v Speaker 1>paid fifty three billion dollars, you know, to kind of

0:18:46.636 --> 0:18:49.796
<v Speaker 1>keep people on staff. But what they decided to do

0:18:50.356 --> 0:18:53.196
<v Speaker 1>was to use some of that money to retire pilots,

0:18:53.236 --> 0:18:57.036
<v Speaker 1>the most expensive pilots. So there was about seven thousand

0:18:57.076 --> 0:19:01.396
<v Speaker 1>pilots that left. So they left the industry seven thousand.

0:19:01.436 --> 0:19:03.596
<v Speaker 1>Give me, I don't have any context. What's the denominator

0:19:03.836 --> 0:19:05.476
<v Speaker 1>to how many or how do I parse that number?

0:19:05.516 --> 0:19:08.476
<v Speaker 1>I would guess probably at the big airlines, you know,

0:19:08.516 --> 0:19:12.116
<v Speaker 1>fifty and pilots or less. So it was a big

0:19:12.196 --> 0:19:15.156
<v Speaker 1>chunk of what they had. But it created this trickle

0:19:15.196 --> 0:19:18.876
<v Speaker 1>that effect because you know, when you have to train someone,

0:19:18.916 --> 0:19:21.196
<v Speaker 1>it takes two months to train someone for a new airplane,

0:19:21.236 --> 0:19:23.996
<v Speaker 1>and then they have this initial operating experience and if

0:19:24.036 --> 0:19:26.596
<v Speaker 1>you've got five or six aircraft types, you're you're really

0:19:26.596 --> 0:19:29.156
<v Speaker 1>just doing a lot of training to backfield for those

0:19:29.196 --> 0:19:32.316
<v Speaker 1>seven thousand and then you pull from your regional airlines,

0:19:32.356 --> 0:19:34.156
<v Speaker 1>you call, you know, you go to SkyWest and you

0:19:34.196 --> 0:19:38.076
<v Speaker 1>go to Republican Higher, all their pilots away and then

0:19:38.116 --> 0:19:40.876
<v Speaker 1>you put them in and everyone's changing airplanes and the

0:19:40.876 --> 0:19:44.876
<v Speaker 1>whole process is just is very time consuming. And you know,

0:19:44.956 --> 0:19:48.516
<v Speaker 1>they just saw the demand coming back and put flights

0:19:48.556 --> 0:19:52.116
<v Speaker 1>on as we did. And you know, the training is

0:19:52.156 --> 0:19:55.516
<v Speaker 1>really what was the hiccup? The training is get that

0:19:55.676 --> 0:19:59.476
<v Speaker 1>in a similar way to getting you, it's getting everybody. Yeah,

0:19:59.476 --> 0:20:01.756
<v Speaker 1>are there things you've tried to figure out either at

0:20:01.796 --> 0:20:04.676
<v Speaker 1>Breeze or at previous airlines you've started or run that

0:20:04.716 --> 0:20:07.076
<v Speaker 1>you haven't figured out yet that you're still kind of

0:20:07.076 --> 0:20:09.436
<v Speaker 1>working on. Is there some sort of you know, problem

0:20:09.436 --> 0:20:11.196
<v Speaker 1>you're still trying to solve that you haven't quite got

0:20:11.276 --> 0:20:13.356
<v Speaker 1>right yet that you that you're returning to or you

0:20:13.396 --> 0:20:18.436
<v Speaker 1>want to return to. I think you know the challenges

0:20:18.516 --> 0:20:20.836
<v Speaker 1>you've got, and I'm not I haven't looked at it recently.

0:20:20.876 --> 0:20:23.516
<v Speaker 1>But you have a company like Priceline that has booking

0:20:23.596 --> 0:20:25.916
<v Speaker 1>dot Com and they, you know, at one time they

0:20:25.916 --> 0:20:28.556
<v Speaker 1>were worth one hundred billion dollars. You go on to

0:20:28.596 --> 0:20:31.836
<v Speaker 1>book a hotel and they're worth more than all the

0:20:31.836 --> 0:20:34.396
<v Speaker 1>airlines combine. If you add them all up, they're worth

0:20:34.436 --> 0:20:37.556
<v Speaker 1>more than one company. So well, airlines are famously a

0:20:37.596 --> 0:20:40.476
<v Speaker 1>really bad business, right like you got to you gotta

0:20:40.476 --> 0:20:42.396
<v Speaker 1>pay for the planes, you got to buy gas, you

0:20:42.476 --> 0:20:46.516
<v Speaker 1>got all this regulation, like it's a hard business. It is,

0:20:46.636 --> 0:20:49.716
<v Speaker 1>But nobody books a hotel before they book an airline ticket.

0:20:50.196 --> 0:20:53.316
<v Speaker 1>They always book the airline ticket first, and so there's

0:20:53.316 --> 0:20:57.116
<v Speaker 1>no reason why we can't put that together using automation

0:20:57.676 --> 0:21:00.076
<v Speaker 1>to be able to give them everything and do it

0:21:00.316 --> 0:21:03.396
<v Speaker 1>better than can be done if you alocrt it and

0:21:03.436 --> 0:21:05.316
<v Speaker 1>pe smell it. So I think that's kind of the

0:21:05.316 --> 0:21:07.596
<v Speaker 1>holy grill of being able to kind of put a

0:21:07.636 --> 0:21:10.836
<v Speaker 1>concert ticket with a rental car or a transportation in

0:21:10.916 --> 0:21:14.196
<v Speaker 1>a hotel, but doing it through automation, not the old

0:21:14.236 --> 0:21:17.196
<v Speaker 1>tour operator style, but something where you can you know,

0:21:17.276 --> 0:21:20.116
<v Speaker 1>create that and do it because I think being able

0:21:20.116 --> 0:21:23.676
<v Speaker 1>to profit from that trip all the way through it

0:21:23.716 --> 0:21:26.316
<v Speaker 1>as opposed to just the airfare. I think that's really

0:21:26.796 --> 0:21:28.596
<v Speaker 1>kind of where we need to be. Yeah, I mean

0:21:28.596 --> 0:21:31.156
<v Speaker 1>it's like you're building the business that's most essential, but

0:21:31.276 --> 0:21:34.636
<v Speaker 1>the least profitable piece of the trip, right exactly, right,

0:21:34.916 --> 0:21:36.916
<v Speaker 1>So we you know, we got to do we got

0:21:36.916 --> 0:21:38.516
<v Speaker 1>to do better at that, and we have our database

0:21:38.516 --> 0:21:41.436
<v Speaker 1>of people. So I'm trying to think, is there a

0:21:41.476 --> 0:21:45.196
<v Speaker 1>model like who's come closest to that? Well, there's package

0:21:45.196 --> 0:21:49.116
<v Speaker 1>companies that's you know, sell packages. But a pure ala cart,

0:21:49.236 --> 0:21:51.636
<v Speaker 1>you pluy ala cart where you can just go click, click, click, click,

0:21:51.756 --> 0:21:53.316
<v Speaker 1>this is what you want and you change the click

0:21:53.396 --> 0:21:55.116
<v Speaker 1>and it changes the amount and you click click click,

0:21:55.476 --> 0:21:58.036
<v Speaker 1>you know, you go three star, four star, five star. Yeah,

0:21:58.036 --> 0:22:00.196
<v Speaker 1>but now you're just back to kayak or something, right, Like,

0:22:00.236 --> 0:22:02.516
<v Speaker 1>it's not obvious why the airline should be at the

0:22:02.556 --> 0:22:05.596
<v Speaker 1>center of that. Well, it's because we're if without us,

0:22:05.636 --> 0:22:08.716
<v Speaker 1>nothing happens sort of, But like why should it be

0:22:08.756 --> 0:22:11.476
<v Speaker 1>that the air airline is fixed and the hotel is variable?

0:22:11.516 --> 0:22:14.716
<v Speaker 1>Like why not have them all be variable? Right? In Brazil?

0:22:15.316 --> 0:22:16.956
<v Speaker 1>You know, taking my airline Brazil, I have the largest

0:22:16.956 --> 0:22:20.876
<v Speaker 1>airline in Brazil. It's called a Zool And I was pushing.

0:22:21.236 --> 0:22:23.436
<v Speaker 1>I hired all these people, the were airline people to

0:22:23.556 --> 0:22:26.116
<v Speaker 1>help me start the airline. I started as a package

0:22:26.156 --> 0:22:28.476
<v Speaker 1>tour operator. That's how I started way back. So I'm

0:22:28.476 --> 0:22:31.196
<v Speaker 1>pushing them, pushing them, pushing them, pushing them. We got

0:22:31.196 --> 0:22:33.596
<v Speaker 1>to do this, we got to do this, and we'll

0:22:33.676 --> 0:22:35.876
<v Speaker 1>do a lot of business traffic down there. So Saturdays

0:22:35.876 --> 0:22:38.556
<v Speaker 1>we have a bunch of airplanes laying around, not doing anything,

0:22:38.556 --> 0:22:41.116
<v Speaker 1>and Sunday mornings we don't fly. And I said, it's perfect.

0:22:41.116 --> 0:22:43.716
<v Speaker 1>We got these planes laying around. And so it took

0:22:43.836 --> 0:22:47.636
<v Speaker 1>years and it took a lot of work. But today

0:22:47.876 --> 0:22:51.516
<v Speaker 1>we fly on the weekends. We have like two hundred

0:22:51.516 --> 0:22:53.636
<v Speaker 1>and fifty flights that take off on Saturday morning and

0:22:53.676 --> 0:22:56.916
<v Speaker 1>go between areas out to these leisure destinations for a

0:22:56.956 --> 0:22:59.516
<v Speaker 1>week's stay that we don't fly to during the week

0:22:59.876 --> 0:23:03.196
<v Speaker 1>and we're utilizing those airplanes. And that is a four

0:23:03.276 --> 0:23:06.236
<v Speaker 1>hundred million dollar business that we have. So it's it's

0:23:06.596 --> 0:23:09.596
<v Speaker 1>you know, and it's very profitable because we have the hotels,

0:23:09.636 --> 0:23:11.876
<v Speaker 1>we have the airfare, we have all that. So people

0:23:11.876 --> 0:23:14.396
<v Speaker 1>in Brazil are more accustomed to buying those types of

0:23:14.436 --> 0:23:16.756
<v Speaker 1>packages than they are in the US. But you know,

0:23:16.956 --> 0:23:20.636
<v Speaker 1>it's it's an idea that you know, I think we

0:23:20.676 --> 0:23:22.836
<v Speaker 1>could use a lot of that up here. And even

0:23:22.916 --> 0:23:24.876
<v Speaker 1>today we don't flyer planes a lot on Saturday, so

0:23:24.996 --> 0:23:26.876
<v Speaker 1>we could do the same type of flying to Camcoon

0:23:26.956 --> 0:23:30.196
<v Speaker 1>or something. You started off as doing package tours when

0:23:30.196 --> 0:23:32.516
<v Speaker 1>you are basically a kid, right when you were in

0:23:32.556 --> 0:23:34.516
<v Speaker 1>your early twenties, and then you went on started all

0:23:34.556 --> 0:23:38.596
<v Speaker 1>these airlines worth lots of money, and that did interesting things,

0:23:38.596 --> 0:23:40.316
<v Speaker 1>and basically it sounds like you're just trying to get

0:23:40.316 --> 0:23:43.396
<v Speaker 1>back to booking package tours again. That's right. I mean,

0:23:43.556 --> 0:23:46.196
<v Speaker 1>airline people don't think that way. They don't think about

0:23:46.236 --> 0:23:48.836
<v Speaker 1>the whole revenue Pitcher. It's just not what they do.

0:23:48.876 --> 0:23:51.676
<v Speaker 1>They think about operating an airline and choosing a route

0:23:51.676 --> 0:23:54.996
<v Speaker 1>and pricing the route and maintaining the airplanes and training

0:23:54.996 --> 0:23:57.716
<v Speaker 1>the pilots, and it's like, well, what about making money

0:23:57.756 --> 0:23:59.916
<v Speaker 1>and all this other stuff. We're just busy doing this.

0:23:59.996 --> 0:24:02.796
<v Speaker 1>You know, you have to kind of think on a

0:24:02.836 --> 0:24:04.516
<v Speaker 1>different plane to be able to pull that off and

0:24:04.556 --> 0:24:07.276
<v Speaker 1>even work guildea of it too. You know, we had

0:24:07.396 --> 0:24:09.996
<v Speaker 1>anticipated doing that, but we're so folks on what we're doing.

0:24:10.076 --> 0:24:14.556
<v Speaker 1>We haven't done it ourselves. We'll be back in a

0:24:14.556 --> 0:24:22.476
<v Speaker 1>minute with the Lightning round. Now, let's get back to

0:24:22.476 --> 0:24:24.996
<v Speaker 1>the show. I want to ask you just a few

0:24:25.716 --> 0:24:30.556
<v Speaker 1>quick lightning round questions to close. What's one piece of

0:24:30.596 --> 0:24:33.316
<v Speaker 1>advice you'd give to someone trying to solve a hard problem?

0:24:34.076 --> 0:24:37.956
<v Speaker 1>Simplify it. My team is always like, it's not that simple.

0:24:38.116 --> 0:24:39.876
<v Speaker 1>I mean, why isn't it proved to me it's not

0:24:39.916 --> 0:24:43.436
<v Speaker 1>that simple. I think sometimes it looks harder than it is,

0:24:43.476 --> 0:24:46.076
<v Speaker 1>but you have to put some creativity in it, and

0:24:46.116 --> 0:24:47.956
<v Speaker 1>that's kind of my I think gift is to be

0:24:47.996 --> 0:24:50.556
<v Speaker 1>able to look at really complicated things and simplify it.

0:24:50.716 --> 0:24:52.476
<v Speaker 1>How long before departs your time do you get to

0:24:52.516 --> 0:24:55.996
<v Speaker 1>the airport? My wife checks a bag, so we always

0:24:55.996 --> 0:24:58.156
<v Speaker 1>try and get there at least an hour before because

0:24:58.156 --> 0:25:00.116
<v Speaker 1>I don't want to get cut off on the checking

0:25:00.156 --> 0:25:03.196
<v Speaker 1>the bag thing. If I didn't, it would be less

0:25:03.196 --> 0:25:05.516
<v Speaker 1>than an hour. I had this, I always have this

0:25:05.596 --> 0:25:08.276
<v Speaker 1>saying that if you don't miss a flight every now

0:25:08.276 --> 0:25:11.476
<v Speaker 1>and then, you spend too much time in airports. So

0:25:11.636 --> 0:25:15.076
<v Speaker 1>you've been fired twice that I'm aware of, And I'm curious,

0:25:15.596 --> 0:25:19.636
<v Speaker 1>what's your advice for you know, the most important things

0:25:19.676 --> 0:25:23.636
<v Speaker 1>say someone should do when they get fired, they should

0:25:24.196 --> 0:25:26.956
<v Speaker 1>look at it as an opportunity and say, okay, what

0:25:27.076 --> 0:25:29.116
<v Speaker 1>can I create? And when I got fired from Southwest,

0:25:29.156 --> 0:25:32.236
<v Speaker 1>I created jet Blue. When I got demoted from the

0:25:32.276 --> 0:25:35.716
<v Speaker 1>CEO to the chairman at JEB Blue, I went and

0:25:35.756 --> 0:25:37.676
<v Speaker 1>started at Zul and a Zul is the most important

0:25:37.676 --> 0:25:40.676
<v Speaker 1>thing I've ever done. Really. We fly eighty thousand people

0:25:40.716 --> 0:25:43.276
<v Speaker 1>a day, and we have a logistics company that's on

0:25:43.316 --> 0:25:46.436
<v Speaker 1>par with FedEx or ups in Brazil that can deliver

0:25:46.516 --> 0:25:49.156
<v Speaker 1>to forty hundred ZIP codes. Used to be two weeks

0:25:49.196 --> 0:25:50.916
<v Speaker 1>to do that, now we can do it in two days.

0:25:51.556 --> 0:25:54.996
<v Speaker 1>And that's that business is huge for us. So you know,

0:25:55.036 --> 0:25:59.076
<v Speaker 1>if had I never been fired at JEB Blue from

0:25:59.116 --> 0:26:02.476
<v Speaker 1>the CEO job, Zoo wouldn't exist. And that is the

0:26:02.516 --> 0:26:06.756
<v Speaker 1>most important thing I've done thus far. Peanuts are pretzels,

0:26:07.716 --> 0:26:12.036
<v Speaker 1>Peanuts of course. More favorite airport to be stuck at

0:26:12.076 --> 0:26:15.076
<v Speaker 1>with my terminal five Jeff Blue in JFK. It's got

0:26:15.076 --> 0:26:17.556
<v Speaker 1>a lot of options, a great place still though you

0:26:17.636 --> 0:26:21.436
<v Speaker 1>still still you still like it there? Yeah, sure, it's

0:26:21.836 --> 0:26:24.796
<v Speaker 1>my baby. What's the next airline you're going to start?

0:26:24.836 --> 0:26:28.476
<v Speaker 1>I think this is it. I'm good, I've done enough

0:26:28.556 --> 0:26:31.996
<v Speaker 1>and I think Breeze is gonna be great, and then

0:26:31.996 --> 0:26:37.196
<v Speaker 1>I'm just gonna enjoy it. David Neilman is the founder

0:26:37.196 --> 0:26:41.476
<v Speaker 1>and CEO of Breeze. Today's show was produced by Edith Russolo,

0:26:41.676 --> 0:26:45.276
<v Speaker 1>engineered by Amanda ka Wong, and edited by Robert Smith.

0:26:45.796 --> 0:26:48.316
<v Speaker 1>I'm Jacob Goldstein, and I would love to know who

0:26:48.316 --> 0:26:51.396
<v Speaker 1>else you think we should book for the show. You

0:26:51.436 --> 0:26:55.396
<v Speaker 1>can email us at problem at pushkin dot fm. It's

0:26:55.476 --> 0:26:58.516
<v Speaker 1>problem at Pushkin dot fm, or you can find me

0:26:58.556 --> 0:27:01.436
<v Speaker 1>on Twitter. I'm at Jacob Goldstein. We'll be back next

0:27:01.476 --> 0:27:03.436
<v Speaker 1>week with another episode of What's Your Problem