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Speaker 1: Hi, and welcome back to the Carol Marcos Show on iHeartRadio.

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Speaker 1: My guest today is James AL Toucher. James is an entrepreneur,

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Speaker 1: best selling author, National chess Master, and host of The

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Speaker 1: James L. Toucher Show. He is currently also involved in

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Speaker 1: two different companies. So nice to have you on, James.

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Speaker 2: Carol is so great to be here. I know we've been.

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Speaker 2: I feel like we've been planning to plan the talk

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Speaker 2: for us years we are.

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Speaker 1: I love it. You know, it's so funny. You know,

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Speaker 1: I got your bio sent over and it doesn't even

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Speaker 1: mention you're the author of twenty books out where? How

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Speaker 1: do you do this? How do you even find time for?

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Speaker 1: Like life?

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Speaker 2: You know?

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Speaker 3: I think if you if every day you kind of

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Speaker 3: move the needle forward and whatever it is you're passionate about,

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Speaker 3: you're going to get a lot done over the years.

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Speaker 3: Like take book writing, for instance, a thousand words is

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Speaker 3: you know, a couple of pages? Yeah, maybe three pages.

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Speaker 3: And if you write a thousand words a day, which

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Speaker 3: is again three pages, maybe it takes a couple hours

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Speaker 3: a day. So you wake up an hour or two

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Speaker 3: early and you go to sleep instead of watching TV.

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Speaker 3: You write for an hour, you're going to end up

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Speaker 3: with three hundred and sixty thousand words by the end

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Speaker 3: of the year, which is the equivalent of six books.

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Speaker 3: So just take the best sixty thousand words and now

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Speaker 3: you have a book, and then over twenty years you're

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Speaker 3: going to have more than twenty books.

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Speaker 1: Actually make it sound quite easy. I've written a book.

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Speaker 1: It didn't go like that. It was great, It was great,

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Speaker 1: I was a bestseller. I can't complain, but I will

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Speaker 1: never do it again. It was extremely difficult.

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Speaker 3: Ever since my very first book, which was in two

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Speaker 3: thousand and four, I have said every single time, I

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Speaker 3: am never going to do this again. I'm never going

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Speaker 3: to write a book again, and then the next year

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Speaker 3: I end up writing another book.

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Speaker 1: What was your first book?

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Speaker 3: What was a very financial oriented book called Trade Like

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Speaker 3: a Hedge Fund. My first couple of books were very financial,

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Speaker 3: and then I started moving into more really kind of

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Speaker 3: this sort of writing that I enjoyed reading and the

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Speaker 3: kind of issues I wanted to talk about as opposed

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Speaker 3: to just financial stuff, which I kind of find boring.

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Speaker 1: So which one's your favorite of the twenty.

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Speaker 3: I have a book called Choose Yourself, which kind of

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Speaker 3: was a philosophy that became very important to me when

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Speaker 3: I realized, Oh, I was always waiting for others to

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Speaker 3: approve of me, whether it was a boss or let's say,

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Speaker 3: a publisher please pick me, or a TV producer or

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Speaker 3: a girlfriend or whatever.

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Speaker 2: Like I wanted.

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Speaker 3: Everyone to choose me. And I finally realized, you know what,

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Speaker 3: if I really wanted things to happen, I need to

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Speaker 3: start choosing myself. Like, okay, instead of being just the

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Speaker 3: best possible employee for a boss, maybe I should start

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Speaker 3: a company. Or instead of waiting for a mainstream publisher,

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Speaker 3: maybe I should self publish. Now, of my twenty books,

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Speaker 3: maybe half are with me mainstream publishers and half are

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Speaker 3: self published. But by far the best selling ones are

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Speaker 3: the self published ones. So choosing myself was financially successful

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Speaker 3: for me. And the same thing too, like, oh, instead

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Speaker 3: of waiting for this group of people to like me,

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Speaker 3: or this this social hierarchy that I want to be

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Speaker 3: a part of to approve of me, you know, always.

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Speaker 2: Look for ways.

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Speaker 3: Usually if I'm unhappy, I realize the roots of it

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Speaker 3: are because I'm not quite choosing myself. I'm not quite

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Speaker 3: confident enough that I could be create or creative enough

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Speaker 3: to choose myself.

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Speaker 2: And that's what that.

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Speaker 3: Book is about, starting from times when I went broke

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Speaker 3: waiting for people to choose me, and you know, the

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Speaker 3: only way to get out of it was to choose

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Speaker 3: myself because I had no other opportunities.

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Speaker 1: It sounds like a much better version of the let

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Speaker 1: them you know, Mel Robbins thing that's going on right now,

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Speaker 1: which is like, don't wait for other people to you know,

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Speaker 1: pick you basically. But you sound like that book is

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Speaker 1: about pick yourself first, which is I think an even

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Speaker 1: better message.

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Speaker 3: Yeah, and it's really important, particularly now we're in this look.

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Speaker 3: I wrote that book in twenty thirteen, but I can

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Speaker 3: easily write a version of it now. Like everybody's nervous

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Speaker 3: because you have things like AI oh Ai is going

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Speaker 3: to take all our jobs. AI won't take your job

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Speaker 3: if you focus on the skills that have always created success,

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Speaker 3: which is, you know, creativity, and then learning all the

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Speaker 3: tools that will make you help you make your creativity manifest.

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Speaker 3: It's the same skills that worked in nineteen twenty eight

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Speaker 3: when silent movies went to talking movies, and it's the

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Speaker 3: same thing now, like or you know, in every generation

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Speaker 3: before and after, Like, AI is not coming to take

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Speaker 3: your job yours. If you're creative, you're going to succeed.

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Speaker 3: And it doesn't mean creative like oh, I'm going to

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Speaker 3: be Picasso or the greatest artist of all the time.

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Speaker 3: It's easy to be in the top one percent of creativity,

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Speaker 3: you know, just by focusing on a little bit each day,

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Speaker 3: as like we were describing earlier.

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Speaker 1: So you're optimistic about A Oh, very optimistic.

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Speaker 2: Yeah, I love AI.

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Speaker 1: So what do you think is gonna I mean, I'll

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Speaker 1: ask you my prediction question down the road on this interview,

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Speaker 1: But what do you think is because a lot of

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Speaker 1: people on the show that come on are very worried

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Speaker 1: and they think that the economy is going to take

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Speaker 1: a giant hit, and not everybody is creative, not everybody

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Speaker 1: is really smart. What happens to all those people? Why

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Speaker 1: are you optimistic about it?

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Speaker 2: I'm optimistic?

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Speaker 3: Well, first off, if it wasn't kind of a net

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Speaker 3: positive for the economy and for individuals, it wouldn't be

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Speaker 3: as popular as it is now. I mean, the fastest

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Speaker 3: growing companies in the world now are the ones, you know,

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Speaker 3: building AI tools for consumers to use, and consumers are

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Speaker 3: using them. And by the way, when companies use them,

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Speaker 3: companies get more profits.

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Speaker 2: What do they do with their profits?

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Speaker 3: They invest in new companies and new industries and new ideas,

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Speaker 3: and that creates new jobs. The unemployment rate. You know,

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Speaker 3: despite the rise in AI over the past three years,

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Speaker 3: the unemployment rate has got there's more employee people than

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Speaker 3: ever people are. We see in the headlines, Oh, there's layoffs,

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Speaker 3: but what we don't see is that there's tons of

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Speaker 3: new businesses starting and again, a number of employee people

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Speaker 3: has actually gone up since the rise in AI. I

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Speaker 3: was just speaking at a conference to the movie industry

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Speaker 3: where I feel like they're torn in the movie industry.

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Speaker 3: Is this gonna replace movie screas? Is going to replace actors,

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Speaker 3: It's going to replace writers, and to some degree, it

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Speaker 3: will replace a lot of just like the Internet replaced

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Speaker 3: a lot of industries, and computers replaced a lot of industries,

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Speaker 3: and cars replace the horse, you.

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Speaker 2: Know, driving industry.

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Speaker 3: AI is going to replace some industries. Yeah, but think

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Speaker 3: of it as a tool. Think of it as a

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Speaker 3: tool to be more creative and more productive, and you're

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Speaker 3: going to you know, you were always competing a little

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Speaker 3: bit against other you know our colleagues and other people

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Speaker 3: in the workforce. If you're the one using AI and

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Speaker 3: master these skills, no matter what your age, you're going

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Speaker 3: to do well. And by the way, it doesn't mean,

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Speaker 3: you know, people at Polaroid Camera didn't suddenly get another

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Speaker 3: you know, didn't suddenly get a job at a digital

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Speaker 3: camera company. Maybe they went off and did something completely new,

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Speaker 3: something that they wanted to do, or or maybe they

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Speaker 3: were tired, you know, they set expectations differently, they downsized,

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Speaker 3: they were tired.

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Speaker 1: But then Polaroid came back around it became cool to

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Speaker 1: be this older thing, you know. I also think there's

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Speaker 1: some of that, like people are going to reject the

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Speaker 1: just AI movies and go back to like I don't know,

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Speaker 1: I don't know what silent films, but back to kind

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Speaker 1: of basics with movies. I think it could bring a renaissance.

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Speaker 2: Yeah.

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Speaker 3: And also, by the way, there's there's something called microdramas

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Speaker 3: where a lot of the videos you see on just

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Speaker 3: you know, scrolling Instagram or YouTube, you see these microdramas. Yeah, yeah,

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Speaker 3: those are a lot of those are produced. They're not real.

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Speaker 3: Like I'm always wondering are those real or not? But

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Speaker 3: a lot of them aren't real, but we love watching them. Like,

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Speaker 3: you know, the the outrage ones like oh this woman

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Speaker 3: won't sit next to somebody with an airplane with a

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Speaker 3: MAGA hat right well over were all produced videos.

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Speaker 1: Yeah, they completely are. We're going to take a quick

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Speaker 1: break and be right back on the Carol Marcowitch Show.

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Speaker 1: What was your first job? Like, what was your what

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Speaker 1: did you want to be and how did you get here?

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Speaker 2: Well?

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Speaker 3: I really wanted to be a writer. I wanted to

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Speaker 3: write novels. But I went to school for computer science,

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Speaker 3: so I was a programmer. So so okay, I had

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Speaker 3: some random jobs. But then my first real job and

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Speaker 3: took me to the big city in New York City

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Speaker 3: was at HBO. I figured that's going to be my

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Speaker 3: back doorway into the entertainment industry. So I was working

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Speaker 3: in the IT department. My title was like junior programmer analyst.

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Speaker 3: Nobody would talk to me. I could barely do the

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Speaker 3: job well, but I figured, okay, this is my back

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Speaker 3: doorway into writing novels that will get published and being

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Speaker 3: in the entertainment industry, which was sort of true because

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Speaker 3: what happened was there was no intern there was no web.

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Speaker 3: I mean, the web was just starting. So I convinced

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Speaker 3: HBO to make a website and convinced them to let me,

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Speaker 3: this lowly guy on the totem poll to do their website.

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Speaker 3: And from that I both built a business making websites

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Speaker 3: for entertainment companies, but also allowed me to be more creative.

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Speaker 3: I created web shows for HBO, something they don't currently do.

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Speaker 2: Actually, now nobody knew what to do with the web.

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Speaker 3: Now it's a big marketing slash e commerce environment. But HBO,

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Speaker 3: I said, oh, let me do like creative web shows,

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Speaker 3: just like you do creative TV shows. And so I

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Speaker 3: did that, and that way really was my first exposure

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Speaker 3: to the writing and the entertainment industry and even and

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Speaker 3: I wrote a whole bunch of unpublished unpublished but I

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Speaker 3: should also say unpublishable novels, and then ultimately built a

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Speaker 3: business sold it. Had no idea what to do with money,

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Speaker 3: so I went completely broke like just like I went

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Speaker 3: from million like generational wealth to one hundred and forty

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Speaker 3: three dollars in the bank because they didn't know anything

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Speaker 3: about investing, always self investing, to the point where then

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Speaker 3: I was running a hedge fund.

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Speaker 1: Yeah, I was gonna say, I see you as a

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Speaker 1: finance guy, and then like looking into your background, it

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Speaker 1: turns out you were like this creative writer guy.

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Speaker 3: Yeah, Like I wasn't a finance guy at all, but

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Speaker 3: then I got interested in it and I got passionate

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Speaker 3: about it and learned everything I could after I went

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Speaker 3: broke and and I wrote software to help me trade

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Speaker 3: the markets. And this was early on when people were

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Speaker 3: starting to do that kind of like quantitative trading, and

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Speaker 3: I just got immersed in that, and that became you know,

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Speaker 3: writing about finance and then also managing money was an

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Speaker 3: early part of my career after building websites and you know,

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Speaker 3: and then I started writing books using my I think

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Speaker 3: you when you take the intersection of your interests and skills,

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Speaker 3: that's a very powerful way to be number one.

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Speaker 1: So they weren't that you happen to have the ones

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Speaker 1: that like, you know, the the tech and the finance

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Speaker 1: and the ability to write, Like that's a very good intersection.

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Speaker 1: Not everybody has that kind of intersection, right, So.

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Speaker 3: I could be like money is made, like like I

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Speaker 3: could be a finance person who then programs my ideas

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Speaker 3: to see if they were but then write about them,

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Speaker 3: to communicate them to the world. So so it was

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Speaker 3: like like I was like a one man band, you know,

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Speaker 3: you see the guy with I love It flow on

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Speaker 3: the tub of them, but also playing the harps.

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Speaker 2: Chord or whatever.

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Speaker 3: And I built a career doing that. But then I

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Speaker 3: got interested in other things, like more and more things,

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Speaker 3: and combined these these intersections in very interesting ways. And

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Speaker 3: but I've always been able to ownly my weakness with that.

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Speaker 3: All is I could only do what I'm passionate about.

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Speaker 3: Otherwise I'm just really bad at whatever it is I'm

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Speaker 3: asked to do.

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Speaker 1: What would have been a plan be like had this not.

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Speaker 3: Worked out, probably suicide like James like, And I'm not

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Speaker 3: encouraging that behavior from anyone, but.

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Speaker 2: But I don't know. I never really like, I never

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Speaker 2: had any plan B. When I applied to college.

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Speaker 3: I only applied to one school, and I like, looking

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Speaker 3: back on it, I can't even imagine what I was thinking.

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Speaker 2: I had zero plan B. And you know, I remember

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Speaker 2: going broke.

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Speaker 3: And I was thinking to myself, well, should I get

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Speaker 3: a job here? I had started the company, sold it,

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Speaker 3: and then I just was dead broke, I was losing

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Speaker 3: my house, I was really depressed as my family had

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Speaker 3: didn't generational wealth again, but nothing, you know, I had nothing,

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Speaker 3: and I was I just I couldn't get myself to

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Speaker 3: like look for a job. I just had to start

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Speaker 3: another business, and I started many business I had a

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Speaker 3: policy of starting businesses and failing them very quickly so

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Speaker 3: that I could I didn't waste time on any one

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Speaker 3: business idea. And that process worked. But then I went

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Speaker 3: broke again, Like it was hard for me. There's three

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Speaker 3: skills to money. There's there's making it, keeping it, growing it,

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Speaker 3: And I would would have a hard time keeping it,

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Speaker 3: you know, for a very long time, for like a

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Speaker 3: decade or more, I kept making it and then losing it,

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Speaker 3: and you know, it's all these skills are very difficult.

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Speaker 3: Money is a very psychological thing, and it's hard to

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Speaker 3: deal with all the issues around around money often.

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Speaker 4: Yeah, did you grow up like middle class or yeah,

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Speaker 4: I would say like lower lower middle class, Like middle

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Speaker 4: class almost had a different definition when when we were kids,

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Speaker 4: like you could you could actually be middle class and survive.

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Speaker 3: Now I feel like middle class you almost like how

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Speaker 3: would you survive in New York City as middle class?

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Speaker 2: Now you can't really, Yeah.

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Speaker 1: It's impossible. Actually, yeah, I don't know anywhere. Really, I

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Speaker 1: think it's gotten so difficult to be middle class.

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Speaker 3: Yeah, because you just look at you, like, for instance,

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Speaker 3: a lot of people send their kids to school. Well,

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Speaker 3: the price of a college tuition has risen faster than

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Speaker 3: inflation for fifty years in a row, so not even

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Speaker 3: like on average, but just every year inflation might be

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Speaker 3: three percent, but tuitions are going to rise.

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Speaker 2: And that's happened every year for fifty years in a row.

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Speaker 3: So now college is completely unaffordable to middle class unless

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Speaker 3: you borrow enormous amounts of money.

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Speaker 1: Yeah. Yeah, and the colleges aren't even doing that great.

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Speaker 1: There was like this piece in the Wall Street Journal

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Speaker 1: about University of Chicago is like not broke, but they're

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Speaker 1: they're definitely scrambling around for money, and it's like, how

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Speaker 1: do you guys not have money? Just yeah, the whole

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Speaker 1: system makes no sense.

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Speaker 2: It makes no sense.

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Speaker 3: I personally think they should just force all the colleges

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Speaker 3: to shut down.

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Speaker 1: Like, do you tell your kids, I don't know how

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Speaker 1: old are your kids, do you tell them not to

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Speaker 1: go to college?

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Speaker 3: I did tell them not to go to college, and

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Speaker 3: they didn't listen to me, and then one did leave

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Speaker 3: college after two years and the other graduated in three years,

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Speaker 3: so they both ultimately kind of paid attention to me.

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Speaker 3: But I beg them not to go. Of course, I'm

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Speaker 3: not going to like deny them going, because you know,

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Speaker 3: you can't argue with I'm a dad, I have two daughters.

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Speaker 3: I can't argue with with my daughters. But now they

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Speaker 3: agree with me. But I think think, I think now

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Speaker 3: also it's a legitimate conversation now. Wasn't a legitimate conversation

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Speaker 3: twenty years ago. It's a legitimate conversation now. Hey, are

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Speaker 3: there alternatives? Maybe I can start a business, Maybe I

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Speaker 3: can learn from AI or the con Academy or these

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Speaker 3: other online places and get a Google certificate for it

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Speaker 3: or whatever. Right, So I think there's much better choices

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Speaker 3: now than college.

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Speaker 1: Yeah, I see college as just for socializing, and I

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Speaker 1: realize I'm going to have to pay a lot for

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Speaker 1: my kids to go socialize. But I see it as

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Speaker 1: maybe somewhere where you might meet your future spouse, or

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Speaker 1: where you make lifelong friends or professional connections. But I

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Speaker 1: don't see it at all as somewhere that you get

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Speaker 1: an education.

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Speaker 2: Can you remember anything you learned in college. Zero.

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Speaker 1: I remember the things I lied about, Like I found

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Speaker 1: a paper that I wrote, and I remember writing this

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Speaker 1: paper about how like the family is an outdated concept.

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Speaker 1: And I was a lifelong conservative. I never believed the

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Speaker 1: family was an outdated concept, but I had to say

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Speaker 1: it in college in order to get the A.

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Speaker 3: So that's what I Yeah, you have to be like

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Speaker 3: a socialist to survive, to make in college.

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Speaker 1: Yeah, exactly. What are you most proud of in your life?

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Speaker 3: Probably this book that I mentioned earlier, Choose Yourself only

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Speaker 3: because so much like I might even like even to

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Speaker 3: this day and age, Like I was at an airport

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Speaker 3: the other day and someone came up to me and said,

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Speaker 3: I read your book.

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Speaker 2: It changed my life. Thank you so much.

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Speaker 3: And when you get that kind of feedback, it feels

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Speaker 3: really good. And and I get that all the time

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Speaker 3: from you know, from from from many of my books,

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Speaker 3: but that one is the most and and I and

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Speaker 3: it was something of philosophy I really believed in that

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Speaker 3: that works for me to this day, Like, whenever I

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Speaker 3: find myself in a rut or going down some path

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Speaker 3: that's making me unhappy, it's usually because some aspect of

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Speaker 3: it of some I'm not really following my own advice

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Speaker 3: from that book. And usually even now when when when

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Speaker 3: I find myself unhappy, so getting back into the advice,

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Speaker 3: it always makes me my life better. And again I

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Speaker 3: see that with other people too, So I think that

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Speaker 3: that book is the best thing I've ever done. Also,

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Speaker 3: I mentioned HBO earlier, there was a project I proposed

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Speaker 3: to them. Then it was called three Am, and it

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Speaker 3: was a web show on the website. This is in

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Speaker 3: the mid nineties where I would go out in New

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Speaker 3: York City at three in the morning on a Wednesday night,

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Speaker 3: which is sort of an odd night to be out

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Speaker 3: there in the morning, and I would interview random people.

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Speaker 3: And I did this for like two and a half years,

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Speaker 3: and I think that was the funnest I love that

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Speaker 3: thing I've ever done.

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Speaker 1: Wednesday nights in New York City were actually the best

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Speaker 1: night because it was the locals night. It wasn't you know,

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Speaker 1: nobody coming in from anywhere to go out. It was

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Speaker 1: very very fun night. And whenever I head off from

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Speaker 1: school on Thursday, Wednesday would be the best night to

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Speaker 1: go out.

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Speaker 3: Yeah, if you if you were out on a Wednesday night,

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Speaker 3: you were up to something and then on a Saturday

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Speaker 3: night was out whatever, right, crowded?

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Speaker 1: Your parents are out on Saturday, you know.

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Speaker 3: Yeah, Like but Wednesday night that was like you're not

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Speaker 3: a civilian anymore, Like you're you're you're doing something.

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Speaker 1: Absolutely Yeah, give us a five year out prediction. It

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Speaker 1: could be about the country, the world, music, art, whatever

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Speaker 1: you want.

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Speaker 3: Well, you know, I'm very I am very optimistic about AI,

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Speaker 3: and I do think what's going to happen is all

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Speaker 3: of our lives are going to change. Like, let's just

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Speaker 3: take the most obvious. Medically, every disease is going to

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Speaker 3: be diagnosable by AI. Wow, within seconds already the AI

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Speaker 3: is there. But of course there's a lot of regulatory

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Speaker 3: hurdles that medical devices have to get through.

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Speaker 2: But I see it.

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Speaker 3: Through my own investing, in my own research into AI.

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Speaker 3: But even furthermore, like AI is changing every job. AI

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Speaker 3: is going to create a lot more jobs, brand new

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Speaker 3: industries we can't even think of. Just like when the

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Speaker 3: Internet was started, nobody could have dreamed of Uber or

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Speaker 3: companies like that. There's going to be things we can't

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Speaker 3: even dream of that AI AI is going to supply.

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Speaker 3: And I'm optimistic also about crypto, not in this kind

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Speaker 3: of like scammy, you know, make a gazillion dollar buying

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Speaker 3: this weird crypto, but more like the financial system, like

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Speaker 3: every industry needs to evolve, and it hasn't really evolved

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Speaker 3: that much in the past one hundred years. Like you know,

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Speaker 3: when you put money in a bank, they're just killing

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Speaker 3: you on transaction fees, and they take your money and

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Speaker 3: give you almost no interest and they lend it out

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Speaker 3: at six seven percent interest to people want to buy houses,

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Speaker 3: Like why are banks in the way of everything we

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Speaker 3: would want to do with our money. Crypto sort of

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Speaker 3: removes these intermediaries and gives people more power over their

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Speaker 3: own money. And I think I think that's going to

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Speaker 3: be very revolutionary in ways that we haven't we haven't

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Speaker 3: truly discovered yet. So the combinations of AI, crypto, biotech,

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Speaker 3: this is going to change life as we know it

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Speaker 3: in a good way. And I would encourage people to

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Speaker 3: embrace that because like, don't fear it. Yes, there's gonna

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Speaker 3: be scary things, just like the Internet has some scary things,

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Speaker 3: just like nuclear energy has scary things. Just like there

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Speaker 3: are a million car accidents a year, so cars aren't

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Speaker 3: always great, but ultimately these are all positive forces.

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Speaker 1: I love it. I love your optimism. I really don't

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Speaker 1: feel like I hear enough optimism about AI. I'm kind

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Speaker 1: of neutral on it. I like wait and see, you know,

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Speaker 1: but I hear so much doom that it's very rare

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Speaker 1: for me to hear a very very positive perspective like yours.

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Speaker 3: Some things AI is not going to be able to do, so,

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Speaker 3: I mean, people think AA is gonna be able to

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Speaker 3: do everything. But you know, AI is just a gigantic

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Speaker 3: way of doing very sophisticated data analysis. And we've never

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Speaker 3: had this before, and we've never had this kind of

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Speaker 3: apple to the in front of us.

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Speaker 2: Yet.

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Speaker 3: It's very exciting because there is a lot of data

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Speaker 3: out there, like, for instance, data about medical diseases, data

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Speaker 3: about you know, I don't know any kind of analysis,

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Speaker 3: any kind of analysis.

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Speaker 2: That you would want to do. AI is going to

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Speaker 2: be a great tool to do that.

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Speaker 1: I love it. I can't wait to see where this goes. James.

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Speaker 1: I have been a fan of yours for so long.

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Speaker 1: I have loved this conversation. I just I find you

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Speaker 1: so super interesting. I can keep this going forever. Leave

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Speaker 1: us here with your best tip for my listeners on

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00:21:06,680 --> 00:21:07,960
Speaker 1: how they can improve their.

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Speaker 2: Lives every day.

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Speaker 3: Take a small little book. Okay, it could be a

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Speaker 3: small little notepad. There's my small little notepad fits in

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Speaker 3: your pocket. Go and have a cup of coffee and

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Speaker 3: write down ten ideas. And the point ten has to

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Speaker 3: be ten tens a lot. It is a lot. And

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Speaker 3: the thing is they could be ten bad ideas. The

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Speaker 3: whole idea is that creativity is a muscle, and like

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Speaker 3: any muscle, if you don't exercise it, it atrophies, and

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Speaker 3: the atrophies very quickly, like any muscle. And so write

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Speaker 3: ten bad ideas a day down by the way around idea.

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Speaker 3: The reason is in ten is important is around seven.

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Speaker 3: It just happens to me every day. I always think

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Speaker 3: I'm done and I count and it's just seven, and

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Speaker 3: it's the final three.

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Speaker 2: It's where you start sweating the hardest ones. Yeah.

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Speaker 3: Yeah, you could feel your brain sweating. And so you know,

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Speaker 3: maybe it's ten ideas for chapters in a book you'd write,

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Speaker 3: or ten ideas for books you'd want to write, or

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Speaker 3: maybe I write down ten ideas for the Carol Markwick Show,

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Speaker 3: or ten ideas of Amazon how Amazon can improve just

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Speaker 3: could be about anything, and it's the whole idea is though,

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Speaker 3: it just exercises that creativity muscle again. You can quite

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Speaker 3: write just nothing but bad ideas. It doesn't matter. It's

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Speaker 3: just about exercising that muscle.

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Speaker 1: I love that. I'm going to try it. I'm going

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Speaker 1: to let you know how it goes. I don't know.

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Speaker 1: Ten might be hard, but I feel like I'm gonna

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Speaker 1: give this my best shot. He is James L. Tucher.

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Speaker 1: Thank you so much James for coming on check out

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Speaker 1: his James L. Toucher Show.

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Speaker 2: Thank you, Thank you, Carol