WEBVTT - L.A.B. Golf - Part 1: "The Revealer" - The Fire Pit w/ Matt Ginella 0:00:04.640 --> 0:00:10.559 So here we are August twenty twenty three, and Lucas 0:00:10.840 --> 0:00:15.319 Glover has just become the poster child for grinders don't 0:00:15.360 --> 0:00:22.720 give up. He goes from like push putting, yippie like obscene, 0:00:23.000 --> 0:00:28.400 can't look, can't look, can't watch, can't like like to 0:00:29.520 --> 0:00:33.440 doubling his career earnings over five years in the last 0:00:33.440 --> 0:00:36.720 two weeks. He could fucking win the whole FedEx Cup. 0:00:37.240 --> 0:00:39.919 He's definitely gonna make another couple million before the end 0:00:39.960 --> 0:00:42.879 of this the end of this ride might end up 0:00:42.880 --> 0:00:45.320 on the Ryder Cup team. A dream come true for 0:00:45.440 --> 0:00:50.279 him in his life, life and career. Unreal And what what? 0:00:50.280 --> 0:00:54.040 What has that meant for the lab business? 0:00:54.040 --> 0:00:56.960 How many putt like? What? How obscene? 0:00:57.200 --> 0:00:58.840 Is this? From a business perspective? 0:01:01.200 --> 0:01:08.560 It's obscene, but not catastrophic. Explain if he'd have won 0:01:08.600 --> 0:01:13.240 with a conventional directed force, it would have been catastrophic. 0:01:13.240 --> 0:01:15.040 I mean, we'd have had way more orders than we 0:01:15.040 --> 0:01:18.120 would have been able to fulfill in the next six months. 0:01:20.440 --> 0:01:24.200 It's been a massive explosion for sure. I mean a 0:01:24.280 --> 0:01:31.679 business is virtually doubled overnight, but it didn't quadruple because 0:01:31.680 --> 0:01:32.440 it was a broomstick. 0:01:38.000 --> 0:01:46.240 Put another log on the fire. Nobody here is given time. 0:01:50.960 --> 0:01:53.120 Welcome to the fire pit with Matt Janella. 0:01:54.800 --> 0:01:58.680 In twenty nineteen, leading into the PGA Merchandise Show in Orlando, 0:01:58.880 --> 0:02:02.080 it was Mike Burkhardt, a college friend, who reached out 0:02:02.160 --> 0:02:04.920 and told me to find and meet Sam Hahn of 0:02:05.040 --> 0:02:07.840 Lab Golf. He told me that I needed to check 0:02:07.880 --> 0:02:12.160 out and test what he referred to as game changing technology. 0:02:13.360 --> 0:02:16.520 Same could be said and has been said by a 0:02:16.520 --> 0:02:18.520 lot of people to a lot of people about a 0:02:18.560 --> 0:02:22.320 wide variety of things heading into every PGA merchandise show, 0:02:22.560 --> 0:02:24.840 which is why, while working for Golf Channel at the 0:02:24.880 --> 0:02:27.720 time and spending days and hours popping in and out 0:02:27.760 --> 0:02:31.920 of one booth after the next, I was skeptical. And 0:02:32.000 --> 0:02:34.800 I should also say I'm not much of an equipment 0:02:34.840 --> 0:02:38.000 geek at the time, I had used the same putter 0:02:38.080 --> 0:02:42.119 for almost a decade, the Gambler by Never Compromise, gifted 0:02:42.120 --> 0:02:44.440 to me by a sales rep at a PGA tour event. 0:02:44.960 --> 0:02:48.320 I like the name, the look, feel, and the results. 0:02:48.880 --> 0:02:50.840 But Burkhart is a good friend, and he's not the 0:02:50.919 --> 0:02:53.560 type to overstate anything, and he's never one to talk 0:02:53.600 --> 0:02:56.840 in superlatives. So I went by the booth and asked 0:02:56.919 --> 0:03:00.720 for Sam Han. That's him, the guy holding the crazy 0:03:00.800 --> 0:03:04.639 contraption talking people through how and why hanging a putter 0:03:04.760 --> 0:03:09.120 between two long metal rods can reveal both the good 0:03:09.120 --> 0:03:13.080 and bad in putter technology. Han, who you hear in 0:03:13.120 --> 0:03:15.800 the opening SoundBite, had the look of a man on 0:03:15.880 --> 0:03:19.519 a mission. Before I go any further, I just want 0:03:19.520 --> 0:03:21.640 to say thank you to Dormy Workshop for their support 0:03:21.720 --> 0:03:25.040 of this podcast. I also met the Bishop Brothers at 0:03:25.080 --> 0:03:28.120 the PGA Merchandise Show, and as I reported several times 0:03:28.120 --> 0:03:30.200 on Morning Drive, I was blown away by their head 0:03:30.240 --> 0:03:34.200 covers and their line of handmade leather goods. The Canadian 0:03:34.240 --> 0:03:36.920 based company only makes great stuff and we're lucky to 0:03:36.960 --> 0:03:39.240 have them putting our logo on a variety of things, 0:03:39.440 --> 0:03:43.360 all available at Firepitcollective dot com. For their complete collection 0:03:43.400 --> 0:03:47.800 of originals, headcovers and classics, go to Dormy Workshop dot 0:03:47.800 --> 0:03:51.040 com and use promo code fire Pit fifteen for fifteen 0:03:51.080 --> 0:03:55.720 percent off your next purchase. Dormy obviously makes putter covers, 0:03:55.920 --> 0:03:58.360 but it would take most of the cow to conceal 0:03:58.480 --> 0:04:03.640 and protect lab Garoff's original directed force what some might 0:04:03.680 --> 0:04:07.120 refer to as a spatula or a toaster oven to 0:04:07.240 --> 0:04:10.160 look down at the directed force wasn't easy on any 0:04:10.200 --> 0:04:14.200 golfer's eyes. But going back to twenty nineteen and because 0:04:14.240 --> 0:04:18.480 of Mike Burkhart, I had time for Sam Han that day, 0:04:19.040 --> 0:04:22.400 and within twenty minutes I saw how this contraption Han 0:04:22.520 --> 0:04:27.080 referred to as a revealer did just that. It revealed 0:04:27.240 --> 0:04:30.640 to me that every other putter I used, as it 0:04:30.720 --> 0:04:33.040 hung from the top of the contraption, and as I 0:04:33.120 --> 0:04:35.760 held the two posts on either side of the putter grip, 0:04:36.120 --> 0:04:39.400 that when I made my putting stroke, the putter head 0:04:39.400 --> 0:04:43.240 would spin and at the point of impact, the putter 0:04:43.240 --> 0:04:47.520 face was anything but square to the target. To try 0:04:47.560 --> 0:04:51.400 the same thing with the directed force putter. Sure enough, 0:04:51.839 --> 0:04:55.960 this revealer in fact revealed that the putter stayed in 0:04:56.040 --> 0:04:59.320 balance throughout the putting stroke and the face was square 0:04:59.360 --> 0:05:02.880 at the point of end impact. Cool, I remember thinking, 0:05:03.440 --> 0:05:05.440 but I had no real sense of what I just 0:05:05.640 --> 0:05:10.159 used or witnessed. And although Han came across as knowledgeable, articulate, 0:05:10.200 --> 0:05:13.159 and certainly passionate about his product, I still walked away 0:05:13.160 --> 0:05:16.960 a skeptic. Again, I'm not an equipment geek. The terms 0:05:17.320 --> 0:05:20.120 moment of inertia, center of gravity, and the idea of 0:05:20.640 --> 0:05:25.960 lab Lie angle balance was gibberish to me. I'm more 0:05:25.960 --> 0:05:27.920 a look and feel guy. If I like the way 0:05:27.960 --> 0:05:29.680 it looks, the way it feels, and if I have 0:05:29.920 --> 0:05:32.839 some relative success using it, it stays. 0:05:32.520 --> 0:05:33.080 In the bag. 0:05:33.520 --> 0:05:37.200 I was good with my gambler. Cut to twenty twenty three, 0:05:37.480 --> 0:05:41.599 when Lucas Glover wins not one, but two PGA Tour 0:05:41.640 --> 0:05:44.920 events back to back, and he does it by making 0:05:44.960 --> 0:05:48.160 clutch putts from all over the place. I've gotten to 0:05:48.200 --> 0:05:50.680 know Lucas Glover over the years. Like me, we've always 0:05:50.839 --> 0:05:54.080 shared a love and appreciation for John Ashworths and Link Soul, 0:05:54.480 --> 0:05:57.039 the lifestyle brand we've both been wearing and promoting since 0:05:57.040 --> 0:06:00.880 it launched in twenty twelve. Glover's struggles on the green 0:06:00.920 --> 0:06:03.960 have been well documented. To be direct, he had the 0:06:04.040 --> 0:06:08.560 yips going back to twenty nineteen, the year I met Han, 0:06:09.080 --> 0:06:12.360 Glover was one hundred and sixty third in strokes gained putting. 0:06:13.000 --> 0:06:15.680 In twenty twenty he was one hundred and thirty seventh, 0:06:16.360 --> 0:06:20.320 twenty twenty one one hundred and eighty ninth, twenty twenty 0:06:20.360 --> 0:06:23.960 two one hundred and sixty ninth, and in twenty twenty 0:06:24.000 --> 0:06:26.880 three he was one hundred and sixty eighth, and yet 0:06:27.480 --> 0:06:30.480 because he's an incredible ball striker with an insane amount 0:06:30.480 --> 0:06:33.480 of grit and grind, he kept his PGA Tour card 0:06:34.080 --> 0:06:37.919 and has for twenty years. His career earnings in spite 0:06:37.920 --> 0:06:41.599 of his putter woes thirty four million, five hundred and 0:06:41.600 --> 0:06:45.280 forty three thousand, nine hundred and fifty one dollars and counting. 0:06:46.600 --> 0:06:49.719 Much more on and from Lucas Glover later in this 0:06:49.800 --> 0:06:52.839 podcast series, but after he won twenty twenty three Wyndham 0:06:52.920 --> 0:06:56.719 Championship and the FedEx Saint Jude, all the chatter was 0:06:56.760 --> 0:07:02.280 about his putting, and specifically his lab broom putter lab. 0:07:02.640 --> 0:07:05.640 I thought, is that the thing that Sam Han was 0:07:05.680 --> 0:07:09.360 selling at the PGA merchandise show. I called Mike Burkhart. 0:07:10.480 --> 0:07:14.240 Sure enough, there was truth in the technology, and in fact, 0:07:14.920 --> 0:07:18.920 certainly for Lucas Glover, it was a game changer, a 0:07:19.040 --> 0:07:22.880 career saver, and the story seemed worth a few more 0:07:22.960 --> 0:07:26.840 phone calls. This podcast series is about more than just 0:07:26.920 --> 0:07:29.360 the gritten grind of Lucas Glover, and it goes much 0:07:29.400 --> 0:07:32.560 deeper than Sam Han. This is an American dream, rags 0:07:32.880 --> 0:07:36.160 to riches. You're going to hear from the inventor Bill Pressey. 0:07:36.880 --> 0:07:42.480 Sometimes the best story is your own story. And I 0:07:42.520 --> 0:07:45.600 got to feel like, I'm not sure you're ever going 0:07:45.680 --> 0:07:48.320 to stumble upon a better story than your own story. 0:07:52.880 --> 0:07:55.280 It's been a long ride, you know. I overcame a 0:07:55.320 --> 0:07:58.760 lot hard to talk about. 0:08:00.080 --> 0:08:03.400 Han will lay out four critical moments in the company's history, 0:08:03.640 --> 0:08:07.080 one of which is a serendipitous encounter with Von Taylor, 0:08:07.360 --> 0:08:09.080 a three time winner on the PGA Tour. 0:08:09.400 --> 0:08:12.760 I got kind of an interesting story. I had never 0:08:12.800 --> 0:08:18.000 seen it before. I was out in Burracuda struggling to 0:08:18.040 --> 0:08:20.480 keep my card. I'm around one twenty or so, one 0:08:20.520 --> 0:08:24.400 twenty five, and I need a good week. And we 0:08:24.520 --> 0:08:28.360 get there, and Reno used to be like perfect vent 0:08:28.440 --> 0:08:31.480 grass the first couple of years I played there, and 0:08:31.520 --> 0:08:33.480 then I came back a few years later and it 0:08:33.800 --> 0:08:38.400 was the hardest to put poana I've ever seen. And 0:08:38.920 --> 0:08:41.960 I showed up on Monday. I couldn't make a three 0:08:42.000 --> 0:08:43.480 footer to save my life. 0:08:44.440 --> 0:08:47.560 And then there's Kelly Slater, the eleven time world Champion 0:08:47.640 --> 0:08:49.880 of surfing who happens to be a scratch golfer. 0:08:50.320 --> 0:08:52.320 To be honest, I was like so antsy to get it. 0:08:52.320 --> 0:08:54.080 I was sending emails kind of egging him on, like 0:08:54.080 --> 0:08:54.719 how long do the. 0:08:54.640 --> 0:08:56.679 Sit goll be done? But I really want to get it. 0:08:57.600 --> 0:09:00.440 They sent it to Hawaii, out to Hawais for me 0:09:01.320 --> 0:09:04.520 and the first week I had and I went over 0:09:04.559 --> 0:09:08.600 to McKenna and I was playing with Tommy Armor and 0:09:08.640 --> 0:09:10.720 in the first round Tommy goes, don't ever take that 0:09:10.800 --> 0:09:11.400 thing out of the back. 0:09:11.440 --> 0:09:14.559 You're rolling it's so good, which leads us to fourteen 0:09:14.640 --> 0:09:19.240 time PGA Tour winner and twenty thirteen Masters Champion Adam Scott, 0:09:19.360 --> 0:09:22.520 who partnered with Slater at the twenty eighteen AT and 0:09:22.559 --> 0:09:23.679 T Pebble Beach Pro am. 0:09:24.200 --> 0:09:28.360 As you'd know and have probably experienced, like a wet 0:09:28.640 --> 0:09:32.319 February pebble beach green can get a little bumpy and 0:09:32.640 --> 0:09:36.160 everyone struggles time to time putting on that surface with 0:09:36.200 --> 0:09:40.959 the ball bouncing around. And played three days with Kelly 0:09:42.559 --> 0:09:46.520 and between myself, the other pro and any of the amateurs, 0:09:46.600 --> 0:09:49.120 Kelly rolled the ball bat on all of us. 0:09:49.320 --> 0:09:51.640 When Lucas Glover decided it was time to try a 0:09:51.720 --> 0:09:54.360 lab putter, he called and asked to have exactly what 0:09:54.480 --> 0:09:55.760 Adam Scott was using. 0:09:56.240 --> 0:09:59.319 After three or four weeks, three or four sessions with him, 0:09:59.400 --> 0:10:02.719 the snoop idea came. You know, Mac pushed it a 0:10:02.760 --> 0:10:06.760 little bit in facts and let's just let's just try it. 0:10:07.040 --> 0:10:09.840 And I had two weeks off around the PGA and 0:10:11.760 --> 0:10:14.360 mentioned it to Jason June and he said, hey, man, 0:10:14.480 --> 0:10:15.520 let's let's go. 0:10:15.679 --> 0:10:16.120 Let's try it. 0:10:16.160 --> 0:10:22.040 We got some time and and it just clicked that 0:10:22.040 --> 0:10:27.720 that that method, that motion, everything was so different that 0:10:27.800 --> 0:10:32.720 it was just a way to rewire everything. And there's 0:10:32.760 --> 0:10:35.720 no scar tissue if you if you'd never done them 0:10:36.040 --> 0:10:37.480 that certain skill before. 0:10:37.920 --> 0:10:40.600 Much more on Glover later in this series, but for now, 0:10:41.120 --> 0:10:45.360 meet Samhan, CEO of Lab Golf from his office at 0:10:45.360 --> 0:10:48.640 Emerald Valley Golf Club in Creswell, Oregon, home of the 0:10:48.640 --> 0:10:49.559 Oregon Ducks. 0:10:50.000 --> 0:10:54.160 Rapid Fire. Summary. So, I barely graduated high school in 0:10:54.200 --> 0:10:58.600 nineteen ninety nine, super into music, left home in pursuit 0:10:58.640 --> 0:11:02.600 of a career in music, toured around the country a bit. 0:11:02.640 --> 0:11:04.199 I put together a really cool band. I had a 0:11:05.160 --> 0:11:07.079 eight to twelve piece band with a bunch of horns 0:11:07.120 --> 0:11:08.840 and singers and stuff, and we went around the country 0:11:08.840 --> 0:11:12.840 a few different times, and I actually ended up meeting 0:11:12.840 --> 0:11:14.480 a girl here in eugen while I was out on 0:11:14.520 --> 0:11:19.320 tour and then ended up just kind of coming back 0:11:19.320 --> 0:11:24.600 here to be with her, and then still kept playing music, 0:11:24.880 --> 0:11:29.240 but also kind of expanded in booking a big ass 0:11:29.240 --> 0:11:31.640 band around the country. You know. I got good at 0:11:32.400 --> 0:11:34.080 booking and promoting and all that stuff. So I started 0:11:34.120 --> 0:11:38.600 a talent agency here, very very small, booked for a 0:11:38.600 --> 0:11:40.440 few venues here in town, and have basically been in 0:11:40.440 --> 0:11:44.840 the bar and music business for since two thousand and one. 0:11:46.360 --> 0:11:49.000 So being in the bar of music business leaves you 0:11:49.000 --> 0:11:51.319 a lot of time during the day. I was always 0:11:51.320 --> 0:11:53.200 working at night, and so during the day I was 0:11:54.040 --> 0:11:58.600 I've always been a golf psychopath. I loved playing when 0:11:58.640 --> 0:12:01.760 I was young. Never did anything to really get good, 0:12:01.800 --> 0:12:04.240 but I just loved going around and around and around. 0:12:04.320 --> 0:12:10.560 And so when I moved out here, I met a 0:12:10.640 --> 0:12:15.320 dude like minded fella, you know, kind of a weird 0:12:15.400 --> 0:12:18.680 hippie stone or golfer like me, and we hit it 0:12:18.720 --> 0:12:20.520 off pretty well. And that's what I really started to 0:12:20.520 --> 0:12:22.959 get into the game, you know, in a serious way, 0:12:23.080 --> 0:12:26.440 really started practicing. I was an eighteen handicap when I 0:12:26.520 --> 0:12:28.640 was like around twenty years old, and I was a 0:12:28.640 --> 0:12:33.680 scratch player about two years later, and in you know, 0:12:33.720 --> 0:12:36.160 all that golf stuff. I got super into equipment and 0:12:36.520 --> 0:12:42.600 always tinkering, always screwing around with stuff. And then fast 0:12:42.640 --> 0:12:47.840 forward to twenty seventeen. Summer of twenty seventeen, I was 0:12:47.840 --> 0:12:51.360 out here taking a lesson from my guy here, guy 0:12:51.440 --> 0:12:55.480 named Bob Duncan who's now now in ben really good instructor, 0:12:55.520 --> 0:13:01.360 great guy, and he had this crazy ass putter. And 0:13:01.400 --> 0:13:06.480 at the time I was like, I've always been a 0:13:06.520 --> 0:13:09.959 pretty good ball striker and just a lunatic with the putting. 0:13:09.960 --> 0:13:13.720 And at that time I had been my whole stick 0:13:13.760 --> 0:13:16.800 for the like six months prior was I was grabbing 0:13:16.800 --> 0:13:19.120 a new putter before every round of golf, no matter what, 0:13:19.679 --> 0:13:22.280 so that I could just ride a honeymoon for every round. 0:13:22.320 --> 0:13:24.520 Even if I putted well the day before, it didn't matter. 0:13:24.559 --> 0:13:26.280 I was always grabbing a new putter and screwing around 0:13:26.320 --> 0:13:27.840 with it. And I was, you know, it was my thing, 0:13:27.840 --> 0:13:30.160 and it was made fun of plenty, and you know, 0:13:30.280 --> 0:13:32.520 each new putter was the answer. There was fifty plus 0:13:32.520 --> 0:13:36.800 in my basement. And so then at the time I 0:13:36.880 --> 0:13:39.880 was screwing around mostly with like eighty eight h two 0:13:39.920 --> 0:13:42.000 style putters. I think, as I look back on it now. 0:13:42.040 --> 0:13:43.280 I was like, if I'm gonna suck at putting, I 0:13:43.320 --> 0:13:44.800 might as well at least have a cool looking putter. 0:13:45.240 --> 0:13:49.280 And so I had a NAPA that day. I remember 0:13:49.320 --> 0:13:52.000 I was putting with this really cool oil can Scottie 0:13:52.040 --> 0:13:56.640 Cameron napa and Bob comes up and you know, shows 0:13:56.679 --> 0:14:00.240 me the RENO two point one by a company called 0:14:00.240 --> 0:14:01.920 Directed Force at the time. Was how it was kind 0:14:01.920 --> 0:14:04.800 of branded, and I was like, what the am I 0:14:04.800 --> 0:14:07.240 allowed to swear? Yeah? Of course you are, Yeah yeah. 0:14:07.240 --> 0:14:09.600 I was like, what the fuck is that? Like? Barf 0:14:09.880 --> 0:14:11.560 likes full on barf. I mean, it was just the 0:14:11.600 --> 0:14:13.520 most ridiculous looking thing I'd ever seen. I was like, 0:14:13.559 --> 0:14:15.080 there's no chance I'm putting with that. 0:14:15.559 --> 0:14:18.839 Meet Bob Duncan, who at the time had recently been 0:14:18.920 --> 0:14:21.800 hired by Bill Pressey to be a salesman for the company, 0:14:21.840 --> 0:14:24.880 which again at the time was Directed Force. 0:14:25.720 --> 0:14:30.320 I went up to Oregon from LA and I was 0:14:32.080 --> 0:14:33.920 I was working on a few people, but the first 0:14:33.920 --> 0:14:36.040 person I really showed it to showed the potter t 0:14:36.600 --> 0:14:39.640 was Sam and we were at the back of the 0:14:39.720 --> 0:14:44.480 range where the Oregon Ducks practice and we were hitting 0:14:44.520 --> 0:14:47.960 putts and he had about six or seven putts and 0:14:47.960 --> 0:14:50.760 then he turns to me and he says, why don't 0:14:50.760 --> 0:14:56.800 I Why should I? No, he said, why wouldn't I 0:14:56.840 --> 0:15:00.720 want one of these? And I said, well, it's it's 0:15:00.760 --> 0:15:02.840 a little pricey. And I think he was thinking it 0:15:02.880 --> 0:15:06.440 was fifteen hundred dollars. It was about four to seventy 0:15:06.440 --> 0:15:10.480 five or something at the time, and I said that 0:15:10.520 --> 0:15:12.400 and he said, well, let's try it. 0:15:12.760 --> 0:15:15.600 I'm gonna pause here real quick. Throughout this podcast series, 0:15:15.640 --> 0:15:18.880 there will be a little bit of equipment geek golf jargon. 0:15:19.440 --> 0:15:22.960 For example, the term face balance is in reference to 0:15:23.000 --> 0:15:26.000 the idea that if a putter is suspended on its side, 0:15:26.320 --> 0:15:28.600 the face of the putter will be square to the sky. 0:15:29.320 --> 0:15:31.960 A toe hang putter, if suspended on its side, the 0:15:32.000 --> 0:15:34.360 toe of the putter would point down to the ground 0:15:34.400 --> 0:15:37.320 and the face of that putter would be perpendicular to 0:15:37.360 --> 0:15:40.280 the ground. And then you'll hear references to something they 0:15:40.320 --> 0:15:44.840 called the revealer again. The revealer is that contraption invented 0:15:44.920 --> 0:15:49.200 by Bill Pressey in his garage that does just that. 0:15:49.280 --> 0:15:51.680 It reveals what a putter does when a golfer makes 0:15:51.680 --> 0:15:54.240 a putting stroke. It's what I saw Han using at 0:15:54.240 --> 0:15:57.360 the Merchandise Show in twenty nineteen two metal rods with 0:15:57.440 --> 0:15:59.760 a suspension bar connecting them at the top, in which 0:15:59.800 --> 0:16:02.640 you can hook and hang any putter from You hold 0:16:02.640 --> 0:16:04.720 the metal rods on the side as you make a putt, 0:16:04.720 --> 0:16:08.320 and every putter other than the directed force. Eventually the 0:16:08.440 --> 0:16:13.360 Lab putters will spin wildly throughout the putting stroke. The 0:16:13.440 --> 0:16:17.600 directed force doesn't move, essentially staying square so that when 0:16:17.600 --> 0:16:21.720 you hit the putt, the ball rolls online. It's the 0:16:21.800 --> 0:16:25.560 tool that pressy and anyone who has sold the directed force, 0:16:25.600 --> 0:16:29.760 and eventually Lab Putters uses to help demonstrate the technology 0:16:30.120 --> 0:16:34.440 and ultimately sell the putters back to Sam Hunt. As 0:16:34.480 --> 0:16:37.800 he and Bob Duncan are at Emerald Valley in Oregon. 0:16:38.080 --> 0:16:40.240 He showed me the revealer and it's like, you know, 0:16:40.480 --> 0:16:43.840 the revealer is profound. I mean, it's incredible to see 0:16:43.840 --> 0:16:47.400 a putter flopping around and not doing what you know, 0:16:47.960 --> 0:16:51.200 the Gulf putter gurus of the world have told you 0:16:51.200 --> 0:16:52.720 a toe hang putter is supposed to do, or a 0:16:52.760 --> 0:16:54.360 face balance putter supposed to do, and then you see 0:16:54.400 --> 0:16:56.920 this one staying square all by itself, and it's intriguing. 0:16:57.040 --> 0:17:01.280 So he's like, just give me nine holes, grab a cart, 0:17:01.400 --> 0:17:04.000 went out on the golf course and I one putted 0:17:04.000 --> 0:17:06.439 the first seven greens for a total of about one 0:17:06.560 --> 0:17:10.720 hundred and fifty feet worth of putts. And I was 0:17:10.760 --> 0:17:14.119 like what the fuck and could not I mean, my 0:17:14.160 --> 0:17:17.199 mind was blown. I ran into a group and I 0:17:17.320 --> 0:17:18.879 feel like wait, and I drove back into the bar 0:17:19.000 --> 0:17:21.240 shop and I was like sold, done, bought it on 0:17:21.280 --> 0:17:28.639 the spot, and I got real excited. I started telling 0:17:28.680 --> 0:17:32.520 friends I was excited. I was, and you know, and 0:17:32.520 --> 0:17:36.000 everybody's like, okay, so you had another putter. That's the answer. 0:17:36.040 --> 0:17:37.719 For Sam, it just worked. 0:17:37.960 --> 0:17:41.960 It was amazing. And even Sam said, I can't believe 0:17:42.119 --> 0:17:45.960 that you have sold as many petters as you have. 0:17:46.160 --> 0:17:49.840 I sold about twenty petters before. Well Sam said that, 0:17:50.520 --> 0:17:54.440 and I said, well, you're making bets, right, and he says, yeah, 0:17:54.480 --> 0:17:55.080 I love the thing. 0:17:55.320 --> 0:17:57.080 It was expensive, you know, it was four hundred bucks, 0:17:57.080 --> 0:17:59.560 which is, you know, a lot for a putter, Particularly 0:17:59.640 --> 0:18:01.560 like the way that it looked at It looked like 0:18:01.600 --> 0:18:05.280 a kind of a cheap infomercial product. The anadizing looked funny, 0:18:05.320 --> 0:18:10.160 and the logo looked funny, and and uh so they're 0:18:10.200 --> 0:18:14.199 all kind of making fun of me. And and it 0:18:14.280 --> 0:18:16.400 was a really good thing that they were making fun 0:18:16.440 --> 0:18:19.399 of me because and there was a good thing that 0:18:19.480 --> 0:18:22.000 I had, you know, stuck my neck out saying that 0:18:22.040 --> 0:18:24.680 this is the greatest thing since slice bread. Because had 0:18:24.680 --> 0:18:29.800 I not done that, the two weeks that followed very 0:18:29.920 --> 0:18:31.600 likely would have would have resulted in me throwing the 0:18:31.640 --> 0:18:34.919 putter in the river. It was. I went through what 0:18:35.000 --> 0:18:37.920 I now called the torque hangover period, which is which 0:18:38.000 --> 0:18:40.440 is a thing. It's a a very real process and 0:18:40.520 --> 0:18:44.080 sort of getting used to to our technology. And I 0:18:44.119 --> 0:18:46.080 couldn't roll it into a swimming pool from two feet 0:18:46.119 --> 0:18:50.600 like I was losing my mind. But because I was 0:18:50.640 --> 0:18:53.399 so stubborn about, you know, not letting my friends be 0:18:53.520 --> 0:18:55.600 right about you know, how absurd it was that I 0:18:55.600 --> 0:18:59.600 bought this putter, I grounded out. And that was the 0:18:59.600 --> 0:19:05.080 beginning of me developing you know, you know, the technology 0:19:05.200 --> 0:19:06.800 was there, but we had to figure out how to 0:19:06.880 --> 0:19:09.159 use it. And I had my own process in figuring 0:19:09.160 --> 0:19:10.560 out how to use it, which was the start of 0:19:10.560 --> 0:19:13.239 me kind of developing the curriculum, if you will, as 0:19:13.280 --> 0:19:19.199 to how to use these things. And I quickly arrived 0:19:19.240 --> 0:19:22.159 at the reality that like, look, I've seen it with 0:19:22.200 --> 0:19:24.639 my own eyes, I have in my hand a self 0:19:24.640 --> 0:19:28.320 squaring putter. The putter is actually seeking square to staying 0:19:28.359 --> 0:19:31.240 square by itself. So if I'm missing lines, we know 0:19:31.320 --> 0:19:35.080 it ain't the putter. And that sort of you know, 0:19:35.440 --> 0:19:40.560 baseline understanding of what I had in my hand changed 0:19:40.600 --> 0:19:41.199 everything for me. 0:19:41.760 --> 0:19:46.040 Sam mentioned torque as you make the putting stroke. The 0:19:46.080 --> 0:19:49.240 twist and additional weight you feel as the putter head 0:19:49.280 --> 0:19:52.879 is opening or closing through the stroke is the definition 0:19:53.080 --> 0:19:53.960 of torque. 0:19:54.440 --> 0:19:56.720 There's no more tinkering, there's no more tweaking, like this 0:19:56.800 --> 0:19:58.879 is the this is the putter. It stays square by itself. 0:19:58.880 --> 0:20:00.680 So all I got to do is let it. And 0:20:00.760 --> 0:20:03.160 so I went through my own process in figuring out 0:20:03.200 --> 0:20:05.520 how to utilize the technology and ultimately ended up with 0:20:05.600 --> 0:20:09.760 a very different technique than I had ever used with 0:20:09.800 --> 0:20:12.320 a putter. And then and then the results became off 0:20:12.320 --> 0:20:15.359 the chart. So starting then after I kind of found 0:20:15.359 --> 0:20:17.719 my groove with it. I was a one handicap at 0:20:17.760 --> 0:20:19.359 the time, I was a plus three and a half 0:20:19.560 --> 0:20:20.320 six weeks later. 0:20:20.640 --> 0:20:23.840 You go from like new putter, new putter, new putter. 0:20:24.240 --> 0:20:28.440 You know, like you know, you're you're like a putter whore, 0:20:29.560 --> 0:20:32.640 like it just doesn't matter to all that you. 0:20:32.600 --> 0:20:35.080 Didn't have to pay me, Yeah exactly. 0:20:35.200 --> 0:20:39.800 But its like and then there's something comes along that 0:20:40.040 --> 0:20:43.480 you try that you pay a lot of money for, 0:20:43.880 --> 0:20:47.520 you make every put with, and then it like it 0:20:47.560 --> 0:20:48.399 goes away. 0:20:48.560 --> 0:20:53.000 Vanished, completely, vanished, completely. And what's interesting is is that 0:20:53.080 --> 0:20:56.119 in that the day that I bought the putter, I 0:20:56.160 --> 0:21:02.119 didn't have a putt inside fifteen feet, so they were 0:21:02.160 --> 0:21:06.480 all long putts that went in. And then when I 0:21:06.480 --> 0:21:10.080 start after I got the putter, the instant struggle with 0:21:10.080 --> 0:21:12.399 short puts. It was not lag putting. The lag putting was. 0:21:12.480 --> 0:21:14.520 That was the thing that was incredible to me because 0:21:16.119 --> 0:21:18.280 and that actually had slightly less to do with the 0:21:18.320 --> 0:21:20.440 technology I was using, and more to do with the 0:21:21.920 --> 0:21:26.159 size the MOI the forgiveness of the putter, where you know, 0:21:26.200 --> 0:21:28.760 there was no fight on the takeaway and the through stroke, 0:21:28.800 --> 0:21:30.480 and so I was squaring up the face pretty well. 0:21:30.480 --> 0:21:32.280 But from outside thirty feet, nobody hits the center of 0:21:32.320 --> 0:21:35.120 the face every time, and with the DF it didn't matter. 0:21:35.119 --> 0:21:36.840 So all of a sudden these thirty footers started going in. 0:21:37.280 --> 0:21:41.159 Then in close range I was worthless the culprit for me, 0:21:41.440 --> 0:21:44.600 as with the vast, vast majority of our customers who 0:21:44.640 --> 0:21:47.640 reach out talking about issues with short putting is alignment 0:21:49.040 --> 0:21:52.040 with a conventional putter, with a conventional torque putter. I 0:21:52.040 --> 0:21:55.320 don't want to say alignment is irrelevant, but it's way 0:21:55.400 --> 0:21:57.960 less important than you would think, because no matter what, 0:21:58.000 --> 0:22:00.400 with the torquing putter, you are making a manipulation through 0:22:00.440 --> 0:22:05.639 impact anyway. So you know, and and and there's data 0:22:05.680 --> 0:22:08.720 to support this. Dave David, David Orr and David Adell 0:22:09.640 --> 0:22:11.440 did some very in depth studies in the early in 0:22:11.480 --> 0:22:14.600 the early the early odds and found out that even 0:22:14.600 --> 0:22:16.880 the best players in the world, none of them aimed 0:22:16.920 --> 0:22:21.120 their putters. Well, the vast majority of them were outside aimers. 0:22:21.920 --> 0:22:24.639 And at the time, nobody more egregious than Tiger and 0:22:24.680 --> 0:22:27.680 Mike Weir were both you know, that was when Mike 0:22:27.760 --> 0:22:29.520 was playing his best golf and was one of the 0:22:29.560 --> 0:22:32.080 best putters in the world, and Tiger, obviously exceptional at putting, 0:22:32.240 --> 0:22:35.760 didn't name their putters, So I wasn't a particularly good 0:22:35.760 --> 0:22:39.040 aimer at the time. Uh. And that was what got 0:22:39.040 --> 0:22:43.480 exposed with the with the the reno, because that putter's 0:22:43.520 --> 0:22:46.399 going where you point, and if you're not pointed good, 0:22:46.400 --> 0:22:47.520 You're going to struggle period. 0:22:47.920 --> 0:22:50.480 I asked sam Hon to explain how and why this 0:22:50.600 --> 0:22:54.720