1 00:00:04,640 --> 00:00:10,559 Speaker 1: So here we are August twenty twenty three, and Lucas 2 00:00:10,840 --> 00:00:15,319 Speaker 1: Glover has just become the poster child for grinders don't 3 00:00:15,360 --> 00:00:22,720 Speaker 1: give up. He goes from like push putting, yippie like obscene, 4 00:00:23,000 --> 00:00:28,400 Speaker 1: can't look, can't look, can't watch, can't like like to 5 00:00:29,520 --> 00:00:33,440 Speaker 1: doubling his career earnings over five years in the last 6 00:00:33,440 --> 00:00:36,720 Speaker 1: two weeks. He could fucking win the whole FedEx Cup. 7 00:00:37,240 --> 00:00:39,919 Speaker 1: He's definitely gonna make another couple million before the end 8 00:00:39,960 --> 00:00:42,879 Speaker 1: of this the end of this ride might end up 9 00:00:42,880 --> 00:00:45,320 Speaker 1: on the Ryder Cup team. A dream come true for 10 00:00:45,440 --> 00:00:50,279 Speaker 1: him in his life, life and career. Unreal And what what? 11 00:00:50,280 --> 00:00:54,040 Speaker 1: What has that meant for the lab business? 12 00:00:54,040 --> 00:00:56,960 Speaker 2: How many putt like? What? How obscene? 13 00:00:57,200 --> 00:00:58,840 Speaker 1: Is this? From a business perspective? 14 00:01:01,200 --> 00:01:08,560 Speaker 2: It's obscene, but not catastrophic. Explain if he'd have won 15 00:01:08,600 --> 00:01:13,240 Speaker 2: with a conventional directed force, it would have been catastrophic. 16 00:01:13,240 --> 00:01:15,040 Speaker 2: I mean, we'd have had way more orders than we 17 00:01:15,040 --> 00:01:18,120 Speaker 2: would have been able to fulfill in the next six months. 18 00:01:20,440 --> 00:01:24,200 Speaker 2: It's been a massive explosion for sure. I mean a 19 00:01:24,280 --> 00:01:31,679 Speaker 2: business is virtually doubled overnight, but it didn't quadruple because 20 00:01:31,680 --> 00:01:32,440 Speaker 2: it was a broomstick. 21 00:01:38,000 --> 00:01:46,240 Speaker 3: Put another log on the fire. Nobody here is given time. 22 00:01:50,960 --> 00:01:53,120 Speaker 2: Welcome to the fire pit with Matt Janella. 23 00:01:54,800 --> 00:01:58,680 Speaker 1: In twenty nineteen, leading into the PGA Merchandise Show in Orlando, 24 00:01:58,880 --> 00:02:02,080 Speaker 1: it was Mike Burkhardt, a college friend, who reached out 25 00:02:02,160 --> 00:02:04,920 Speaker 1: and told me to find and meet Sam Hahn of 26 00:02:05,040 --> 00:02:07,840 Speaker 1: Lab Golf. He told me that I needed to check 27 00:02:07,880 --> 00:02:12,160 Speaker 1: out and test what he referred to as game changing technology. 28 00:02:13,360 --> 00:02:16,520 Speaker 1: Same could be said and has been said by a 29 00:02:16,520 --> 00:02:18,520 Speaker 1: lot of people to a lot of people about a 30 00:02:18,560 --> 00:02:22,320 Speaker 1: wide variety of things heading into every PGA merchandise show, 31 00:02:22,560 --> 00:02:24,840 Speaker 1: which is why, while working for Golf Channel at the 32 00:02:24,880 --> 00:02:27,720 Speaker 1: time and spending days and hours popping in and out 33 00:02:27,760 --> 00:02:31,920 Speaker 1: of one booth after the next, I was skeptical. And 34 00:02:32,000 --> 00:02:34,800 Speaker 1: I should also say I'm not much of an equipment 35 00:02:34,840 --> 00:02:38,000 Speaker 1: geek at the time, I had used the same putter 36 00:02:38,080 --> 00:02:42,119 Speaker 1: for almost a decade, the Gambler by Never Compromise, gifted 37 00:02:42,120 --> 00:02:44,440 Speaker 1: to me by a sales rep at a PGA tour event. 38 00:02:44,960 --> 00:02:48,320 Speaker 1: I like the name, the look, feel, and the results. 39 00:02:48,880 --> 00:02:50,840 Speaker 1: But Burkhart is a good friend, and he's not the 40 00:02:50,919 --> 00:02:53,560 Speaker 1: type to overstate anything, and he's never one to talk 41 00:02:53,600 --> 00:02:56,840 Speaker 1: in superlatives. So I went by the booth and asked 42 00:02:56,919 --> 00:03:00,720 Speaker 1: for Sam Han. That's him, the guy holding the crazy 43 00:03:00,800 --> 00:03:04,639 Speaker 1: contraption talking people through how and why hanging a putter 44 00:03:04,760 --> 00:03:09,120 Speaker 1: between two long metal rods can reveal both the good 45 00:03:09,120 --> 00:03:13,080 Speaker 1: and bad in putter technology. Han, who you hear in 46 00:03:13,120 --> 00:03:15,800 Speaker 1: the opening SoundBite, had the look of a man on 47 00:03:15,880 --> 00:03:19,519 Speaker 1: a mission. Before I go any further, I just want 48 00:03:19,520 --> 00:03:21,640 Speaker 1: to say thank you to Dormy Workshop for their support 49 00:03:21,720 --> 00:03:25,040 Speaker 1: of this podcast. I also met the Bishop Brothers at 50 00:03:25,080 --> 00:03:28,120 Speaker 1: the PGA Merchandise Show, and as I reported several times 51 00:03:28,120 --> 00:03:30,200 Speaker 1: on Morning Drive, I was blown away by their head 52 00:03:30,240 --> 00:03:34,200 Speaker 1: covers and their line of handmade leather goods. The Canadian 53 00:03:34,240 --> 00:03:36,920 Speaker 1: based company only makes great stuff and we're lucky to 54 00:03:36,960 --> 00:03:39,240 Speaker 1: have them putting our logo on a variety of things, 55 00:03:39,440 --> 00:03:43,360 Speaker 1: all available at Firepitcollective dot com. For their complete collection 56 00:03:43,400 --> 00:03:47,800 Speaker 1: of originals, headcovers and classics, go to Dormy Workshop dot 57 00:03:47,800 --> 00:03:51,040 Speaker 1: com and use promo code fire Pit fifteen for fifteen 58 00:03:51,080 --> 00:03:55,720 Speaker 1: percent off your next purchase. Dormy obviously makes putter covers, 59 00:03:55,920 --> 00:03:58,360 Speaker 1: but it would take most of the cow to conceal 60 00:03:58,480 --> 00:04:03,640 Speaker 1: and protect lab Garoff's original directed force what some might 61 00:04:03,680 --> 00:04:07,120 Speaker 1: refer to as a spatula or a toaster oven to 62 00:04:07,240 --> 00:04:10,160 Speaker 1: look down at the directed force wasn't easy on any 63 00:04:10,200 --> 00:04:14,200 Speaker 1: golfer's eyes. But going back to twenty nineteen and because 64 00:04:14,240 --> 00:04:18,480 Speaker 1: of Mike Burkhart, I had time for Sam Han that day, 65 00:04:19,040 --> 00:04:22,400 Speaker 1: and within twenty minutes I saw how this contraption Han 66 00:04:22,520 --> 00:04:27,080 Speaker 1: referred to as a revealer did just that. It revealed 67 00:04:27,240 --> 00:04:30,640 Speaker 1: to me that every other putter I used, as it 68 00:04:30,720 --> 00:04:33,040 Speaker 1: hung from the top of the contraption, and as I 69 00:04:33,120 --> 00:04:35,760 Speaker 1: held the two posts on either side of the putter grip, 70 00:04:36,120 --> 00:04:39,400 Speaker 1: that when I made my putting stroke, the putter head 71 00:04:39,400 --> 00:04:43,240 Speaker 1: would spin and at the point of impact, the putter 72 00:04:43,240 --> 00:04:47,520 Speaker 1: face was anything but square to the target. To try 73 00:04:47,560 --> 00:04:51,400 Speaker 1: the same thing with the directed force putter. Sure enough, 74 00:04:51,839 --> 00:04:55,960 Speaker 1: this revealer in fact revealed that the putter stayed in 75 00:04:56,040 --> 00:04:59,320 Speaker 1: balance throughout the putting stroke and the face was square 76 00:04:59,360 --> 00:05:02,880 Speaker 1: at the point of end impact. Cool, I remember thinking, 77 00:05:03,440 --> 00:05:05,440 Speaker 1: but I had no real sense of what I just 78 00:05:05,640 --> 00:05:10,159 Speaker 1: used or witnessed. And although Han came across as knowledgeable, articulate, 79 00:05:10,200 --> 00:05:13,159 Speaker 1: and certainly passionate about his product, I still walked away 80 00:05:13,160 --> 00:05:16,960 Speaker 1: a skeptic. Again, I'm not an equipment geek. The terms 81 00:05:17,320 --> 00:05:20,120 Speaker 1: moment of inertia, center of gravity, and the idea of 82 00:05:20,640 --> 00:05:25,960 Speaker 1: lab Lie angle balance was gibberish to me. I'm more 83 00:05:25,960 --> 00:05:27,920 Speaker 1: a look and feel guy. If I like the way 84 00:05:27,960 --> 00:05:29,680 Speaker 1: it looks, the way it feels, and if I have 85 00:05:29,920 --> 00:05:32,839 Speaker 1: some relative success using it, it stays. 86 00:05:32,520 --> 00:05:33,080 Speaker 2: In the bag. 87 00:05:33,520 --> 00:05:37,200 Speaker 1: I was good with my gambler. Cut to twenty twenty three, 88 00:05:37,480 --> 00:05:41,599 Speaker 1: when Lucas Glover wins not one, but two PGA Tour 89 00:05:41,640 --> 00:05:44,920 Speaker 1: events back to back, and he does it by making 90 00:05:44,960 --> 00:05:48,160 Speaker 1: clutch putts from all over the place. I've gotten to 91 00:05:48,200 --> 00:05:50,680 Speaker 1: know Lucas Glover over the years. Like me, we've always 92 00:05:50,839 --> 00:05:54,080 Speaker 1: shared a love and appreciation for John Ashworths and Link Soul, 93 00:05:54,480 --> 00:05:57,039 Speaker 1: the lifestyle brand we've both been wearing and promoting since 94 00:05:57,040 --> 00:06:00,880 Speaker 1: it launched in twenty twelve. Glover's struggles on the green 95 00:06:00,920 --> 00:06:03,960 Speaker 1: have been well documented. To be direct, he had the 96 00:06:04,040 --> 00:06:08,560 Speaker 1: yips going back to twenty nineteen, the year I met Han, 97 00:06:09,080 --> 00:06:12,360 Speaker 1: Glover was one hundred and sixty third in strokes gained putting. 98 00:06:13,000 --> 00:06:15,680 Speaker 1: In twenty twenty he was one hundred and thirty seventh, 99 00:06:16,360 --> 00:06:20,320 Speaker 1: twenty twenty one one hundred and eighty ninth, twenty twenty 100 00:06:20,360 --> 00:06:23,960 Speaker 1: two one hundred and sixty ninth, and in twenty twenty 101 00:06:24,000 --> 00:06:26,880 Speaker 1: three he was one hundred and sixty eighth, and yet 102 00:06:27,480 --> 00:06:30,480 Speaker 1: because he's an incredible ball striker with an insane amount 103 00:06:30,480 --> 00:06:33,480 Speaker 1: of grit and grind, he kept his PGA Tour card 104 00:06:34,080 --> 00:06:37,919 Speaker 1: and has for twenty years. His career earnings in spite 105 00:06:37,920 --> 00:06:41,599 Speaker 1: of his putter woes thirty four million, five hundred and 106 00:06:41,600 --> 00:06:45,280 Speaker 1: forty three thousand, nine hundred and fifty one dollars and counting. 107 00:06:46,600 --> 00:06:49,719 Speaker 1: Much more on and from Lucas Glover later in this 108 00:06:49,800 --> 00:06:52,839 Speaker 1: podcast series, but after he won twenty twenty three Wyndham 109 00:06:52,920 --> 00:06:56,719 Speaker 1: Championship and the FedEx Saint Jude, all the chatter was 110 00:06:56,760 --> 00:07:02,280 Speaker 1: about his putting, and specifically his lab broom putter lab. 111 00:07:02,640 --> 00:07:05,640 Speaker 1: I thought, is that the thing that Sam Han was 112 00:07:05,680 --> 00:07:09,360 Speaker 1: selling at the PGA merchandise show. I called Mike Burkhart. 113 00:07:10,480 --> 00:07:14,240 Speaker 1: Sure enough, there was truth in the technology, and in fact, 114 00:07:14,920 --> 00:07:18,920 Speaker 1: certainly for Lucas Glover, it was a game changer, a 115 00:07:19,040 --> 00:07:22,880 Speaker 1: career saver, and the story seemed worth a few more 116 00:07:22,960 --> 00:07:26,840 Speaker 1: phone calls. This podcast series is about more than just 117 00:07:26,920 --> 00:07:29,360 Speaker 1: the gritten grind of Lucas Glover, and it goes much 118 00:07:29,400 --> 00:07:32,560 Speaker 1: deeper than Sam Han. This is an American dream, rags 119 00:07:32,880 --> 00:07:36,160 Speaker 1: to riches. You're going to hear from the inventor Bill Pressey. 120 00:07:36,880 --> 00:07:42,480 Speaker 1: Sometimes the best story is your own story. And I 121 00:07:42,520 --> 00:07:45,600 Speaker 1: got to feel like, I'm not sure you're ever going 122 00:07:45,680 --> 00:07:48,320 Speaker 1: to stumble upon a better story than your own story. 123 00:07:52,880 --> 00:07:55,280 Speaker 4: It's been a long ride, you know. I overcame a 124 00:07:55,320 --> 00:07:58,760 Speaker 4: lot hard to talk about. 125 00:08:00,080 --> 00:08:03,400 Speaker 1: Han will lay out four critical moments in the company's history, 126 00:08:03,640 --> 00:08:07,080 Speaker 1: one of which is a serendipitous encounter with Von Taylor, 127 00:08:07,360 --> 00:08:09,080 Speaker 1: a three time winner on the PGA Tour. 128 00:08:09,400 --> 00:08:12,760 Speaker 5: I got kind of an interesting story. I had never 129 00:08:12,800 --> 00:08:18,000 Speaker 5: seen it before. I was out in Burracuda struggling to 130 00:08:18,040 --> 00:08:20,480 Speaker 5: keep my card. I'm around one twenty or so, one 131 00:08:20,520 --> 00:08:24,400 Speaker 5: twenty five, and I need a good week. And we 132 00:08:24,520 --> 00:08:28,360 Speaker 5: get there, and Reno used to be like perfect vent 133 00:08:28,440 --> 00:08:31,480 Speaker 5: grass the first couple of years I played there, and 134 00:08:31,520 --> 00:08:33,480 Speaker 5: then I came back a few years later and it 135 00:08:33,800 --> 00:08:38,400 Speaker 5: was the hardest to put poana I've ever seen. And 136 00:08:38,920 --> 00:08:41,960 Speaker 5: I showed up on Monday. I couldn't make a three 137 00:08:42,000 --> 00:08:43,480 Speaker 5: footer to save my life. 138 00:08:44,440 --> 00:08:47,560 Speaker 1: And then there's Kelly Slater, the eleven time world Champion 139 00:08:47,640 --> 00:08:49,880 Speaker 1: of surfing who happens to be a scratch golfer. 140 00:08:50,320 --> 00:08:52,320 Speaker 6: To be honest, I was like so antsy to get it. 141 00:08:52,320 --> 00:08:54,080 Speaker 6: I was sending emails kind of egging him on, like 142 00:08:54,080 --> 00:08:54,719 Speaker 6: how long do the. 143 00:08:54,640 --> 00:08:56,679 Speaker 2: Sit goll be done? But I really want to get it. 144 00:08:57,600 --> 00:09:00,440 Speaker 6: They sent it to Hawaii, out to Hawais for me 145 00:09:01,320 --> 00:09:04,520 Speaker 6: and the first week I had and I went over 146 00:09:04,559 --> 00:09:08,600 Speaker 6: to McKenna and I was playing with Tommy Armor and 147 00:09:08,640 --> 00:09:10,720 Speaker 6: in the first round Tommy goes, don't ever take that 148 00:09:10,800 --> 00:09:11,400 Speaker 6: thing out of the back. 149 00:09:11,440 --> 00:09:14,559 Speaker 1: You're rolling it's so good, which leads us to fourteen 150 00:09:14,640 --> 00:09:19,240 Speaker 1: time PGA Tour winner and twenty thirteen Masters Champion Adam Scott, 151 00:09:19,360 --> 00:09:22,520 Speaker 1: who partnered with Slater at the twenty eighteen AT and 152 00:09:22,559 --> 00:09:23,679 Speaker 1: T Pebble Beach Pro am. 153 00:09:24,200 --> 00:09:28,360 Speaker 7: As you'd know and have probably experienced, like a wet 154 00:09:28,640 --> 00:09:32,319 Speaker 7: February pebble beach green can get a little bumpy and 155 00:09:32,640 --> 00:09:36,160 Speaker 7: everyone struggles time to time putting on that surface with 156 00:09:36,200 --> 00:09:40,959 Speaker 7: the ball bouncing around. And played three days with Kelly 157 00:09:42,559 --> 00:09:46,520 Speaker 7: and between myself, the other pro and any of the amateurs, 158 00:09:46,600 --> 00:09:49,120 Speaker 7: Kelly rolled the ball bat on all of us. 159 00:09:49,320 --> 00:09:51,640 Speaker 1: When Lucas Glover decided it was time to try a 160 00:09:51,720 --> 00:09:54,360 Speaker 1: lab putter, he called and asked to have exactly what 161 00:09:54,480 --> 00:09:55,760 Speaker 1: Adam Scott was using. 162 00:09:56,240 --> 00:09:59,319 Speaker 8: After three or four weeks, three or four sessions with him, 163 00:09:59,400 --> 00:10:02,719 Speaker 8: the snoop idea came. You know, Mac pushed it a 164 00:10:02,760 --> 00:10:06,760 Speaker 8: little bit in facts and let's just let's just try it. 165 00:10:07,040 --> 00:10:09,840 Speaker 8: And I had two weeks off around the PGA and 166 00:10:11,760 --> 00:10:14,360 Speaker 8: mentioned it to Jason June and he said, hey, man, 167 00:10:14,480 --> 00:10:15,520 Speaker 8: let's let's go. 168 00:10:15,679 --> 00:10:16,120 Speaker 2: Let's try it. 169 00:10:16,160 --> 00:10:22,040 Speaker 8: We got some time and and it just clicked that 170 00:10:22,040 --> 00:10:27,720 Speaker 8: that that method, that motion, everything was so different that 171 00:10:27,800 --> 00:10:32,720 Speaker 8: it was just a way to rewire everything. And there's 172 00:10:32,760 --> 00:10:35,720 Speaker 8: no scar tissue if you if you'd never done them 173 00:10:36,040 --> 00:10:37,480 Speaker 8: that certain skill before. 174 00:10:37,920 --> 00:10:40,600 Speaker 1: Much more on Glover later in this series, but for now, 175 00:10:41,120 --> 00:10:45,360 Speaker 1: meet Samhan, CEO of Lab Golf from his office at 176 00:10:45,360 --> 00:10:48,640 Speaker 1: Emerald Valley Golf Club in Creswell, Oregon, home of the 177 00:10:48,640 --> 00:10:49,559 Speaker 1: Oregon Ducks. 178 00:10:50,000 --> 00:10:54,160 Speaker 2: Rapid Fire. Summary. So, I barely graduated high school in 179 00:10:54,200 --> 00:10:58,600 Speaker 2: nineteen ninety nine, super into music, left home in pursuit 180 00:10:58,640 --> 00:11:02,600 Speaker 2: of a career in music, toured around the country a bit. 181 00:11:02,640 --> 00:11:04,199 Speaker 2: I put together a really cool band. I had a 182 00:11:05,160 --> 00:11:07,079 Speaker 2: eight to twelve piece band with a bunch of horns 183 00:11:07,120 --> 00:11:08,840 Speaker 2: and singers and stuff, and we went around the country 184 00:11:08,840 --> 00:11:12,840 Speaker 2: a few different times, and I actually ended up meeting 185 00:11:12,840 --> 00:11:14,480 Speaker 2: a girl here in eugen while I was out on 186 00:11:14,520 --> 00:11:19,320 Speaker 2: tour and then ended up just kind of coming back 187 00:11:19,320 --> 00:11:24,600 Speaker 2: here to be with her, and then still kept playing music, 188 00:11:24,880 --> 00:11:29,240 Speaker 2: but also kind of expanded in booking a big ass 189 00:11:29,240 --> 00:11:31,640 Speaker 2: band around the country. You know. I got good at 190 00:11:32,400 --> 00:11:34,080 Speaker 2: booking and promoting and all that stuff. So I started 191 00:11:34,120 --> 00:11:38,600 Speaker 2: a talent agency here, very very small, booked for a 192 00:11:38,600 --> 00:11:40,440 Speaker 2: few venues here in town, and have basically been in 193 00:11:40,440 --> 00:11:44,840 Speaker 2: the bar and music business for since two thousand and one. 194 00:11:46,360 --> 00:11:49,000 Speaker 2: So being in the bar of music business leaves you 195 00:11:49,000 --> 00:11:51,319 Speaker 2: a lot of time during the day. I was always 196 00:11:51,320 --> 00:11:53,200 Speaker 2: working at night, and so during the day I was 197 00:11:54,040 --> 00:11:58,600 Speaker 2: I've always been a golf psychopath. I loved playing when 198 00:11:58,640 --> 00:12:01,760 Speaker 2: I was young. Never did anything to really get good, 199 00:12:01,800 --> 00:12:04,240 Speaker 2: but I just loved going around and around and around. 200 00:12:04,320 --> 00:12:10,560 Speaker 2: And so when I moved out here, I met a 201 00:12:10,640 --> 00:12:15,320 Speaker 2: dude like minded fella, you know, kind of a weird 202 00:12:15,400 --> 00:12:18,680 Speaker 2: hippie stone or golfer like me, and we hit it 203 00:12:18,720 --> 00:12:20,520 Speaker 2: off pretty well. And that's what I really started to 204 00:12:20,520 --> 00:12:22,959 Speaker 2: get into the game, you know, in a serious way, 205 00:12:23,080 --> 00:12:26,440 Speaker 2: really started practicing. I was an eighteen handicap when I 206 00:12:26,520 --> 00:12:28,640 Speaker 2: was like around twenty years old, and I was a 207 00:12:28,640 --> 00:12:33,680 Speaker 2: scratch player about two years later, and in you know, 208 00:12:33,720 --> 00:12:36,160 Speaker 2: all that golf stuff. I got super into equipment and 209 00:12:36,520 --> 00:12:42,600 Speaker 2: always tinkering, always screwing around with stuff. And then fast 210 00:12:42,640 --> 00:12:47,840 Speaker 2: forward to twenty seventeen. Summer of twenty seventeen, I was 211 00:12:47,840 --> 00:12:51,360 Speaker 2: out here taking a lesson from my guy here, guy 212 00:12:51,440 --> 00:12:55,480 Speaker 2: named Bob Duncan who's now now in ben really good instructor, 213 00:12:55,520 --> 00:13:01,360 Speaker 2: great guy, and he had this crazy ass putter. And 214 00:13:01,400 --> 00:13:06,480 Speaker 2: at the time I was like, I've always been a 215 00:13:06,520 --> 00:13:09,959 Speaker 2: pretty good ball striker and just a lunatic with the putting. 216 00:13:09,960 --> 00:13:13,720 Speaker 2: And at that time I had been my whole stick 217 00:13:13,760 --> 00:13:16,800 Speaker 2: for the like six months prior was I was grabbing 218 00:13:16,800 --> 00:13:19,120 Speaker 2: a new putter before every round of golf, no matter what, 219 00:13:19,679 --> 00:13:22,280 Speaker 2: so that I could just ride a honeymoon for every round. 220 00:13:22,320 --> 00:13:24,520 Speaker 2: Even if I putted well the day before, it didn't matter. 221 00:13:24,559 --> 00:13:26,280 Speaker 2: I was always grabbing a new putter and screwing around 222 00:13:26,320 --> 00:13:27,840 Speaker 2: with it. And I was, you know, it was my thing, 223 00:13:27,840 --> 00:13:30,160 Speaker 2: and it was made fun of plenty, and you know, 224 00:13:30,280 --> 00:13:32,520 Speaker 2: each new putter was the answer. There was fifty plus 225 00:13:32,520 --> 00:13:36,800 Speaker 2: in my basement. And so then at the time I 226 00:13:36,880 --> 00:13:39,880 Speaker 2: was screwing around mostly with like eighty eight h two 227 00:13:39,920 --> 00:13:42,000 Speaker 2: style putters. I think, as I look back on it now. 228 00:13:42,040 --> 00:13:43,280 Speaker 2: I was like, if I'm gonna suck at putting, I 229 00:13:43,320 --> 00:13:44,800 Speaker 2: might as well at least have a cool looking putter. 230 00:13:45,240 --> 00:13:49,280 Speaker 2: And so I had a NAPA that day. I remember 231 00:13:49,320 --> 00:13:52,000 Speaker 2: I was putting with this really cool oil can Scottie 232 00:13:52,040 --> 00:13:56,640 Speaker 2: Cameron napa and Bob comes up and you know, shows 233 00:13:56,679 --> 00:14:00,240 Speaker 2: me the RENO two point one by a company called 234 00:14:00,240 --> 00:14:01,920 Speaker 2: Directed Force at the time. Was how it was kind 235 00:14:01,920 --> 00:14:04,800 Speaker 2: of branded, and I was like, what the am I 236 00:14:04,800 --> 00:14:07,240 Speaker 2: allowed to swear? Yeah? Of course you are, Yeah yeah. 237 00:14:07,240 --> 00:14:09,600 Speaker 2: I was like, what the fuck is that? Like? Barf 238 00:14:09,880 --> 00:14:11,560 Speaker 2: likes full on barf. I mean, it was just the 239 00:14:11,600 --> 00:14:13,520 Speaker 2: most ridiculous looking thing I'd ever seen. I was like, 240 00:14:13,559 --> 00:14:15,080 Speaker 2: there's no chance I'm putting with that. 241 00:14:15,559 --> 00:14:18,839 Speaker 1: Meet Bob Duncan, who at the time had recently been 242 00:14:18,920 --> 00:14:21,800 Speaker 1: hired by Bill Pressey to be a salesman for the company, 243 00:14:21,840 --> 00:14:24,880 Speaker 1: which again at the time was Directed Force. 244 00:14:25,720 --> 00:14:30,320 Speaker 9: I went up to Oregon from LA and I was 245 00:14:32,080 --> 00:14:33,920 Speaker 9: I was working on a few people, but the first 246 00:14:33,920 --> 00:14:36,040 Speaker 9: person I really showed it to showed the potter t 247 00:14:36,600 --> 00:14:39,640 Speaker 9: was Sam and we were at the back of the 248 00:14:39,720 --> 00:14:44,480 Speaker 9: range where the Oregon Ducks practice and we were hitting 249 00:14:44,520 --> 00:14:47,960 Speaker 9: putts and he had about six or seven putts and 250 00:14:47,960 --> 00:14:50,760 Speaker 9: then he turns to me and he says, why don't 251 00:14:50,760 --> 00:14:56,800 Speaker 9: I Why should I? No, he said, why wouldn't I 252 00:14:56,840 --> 00:15:00,720 Speaker 9: want one of these? And I said, well, it's it's 253 00:15:00,760 --> 00:15:02,840 Speaker 9: a little pricey. And I think he was thinking it 254 00:15:02,880 --> 00:15:06,440 Speaker 9: was fifteen hundred dollars. It was about four to seventy 255 00:15:06,440 --> 00:15:10,480 Speaker 9: five or something at the time, and I said that 256 00:15:10,520 --> 00:15:12,400 Speaker 9: and he said, well, let's try it. 257 00:15:12,760 --> 00:15:15,600 Speaker 1: I'm gonna pause here real quick. Throughout this podcast series, 258 00:15:15,640 --> 00:15:18,880 Speaker 1: there will be a little bit of equipment geek golf jargon. 259 00:15:19,440 --> 00:15:22,960 Speaker 1: For example, the term face balance is in reference to 260 00:15:23,000 --> 00:15:26,000 Speaker 1: the idea that if a putter is suspended on its side, 261 00:15:26,320 --> 00:15:28,600 Speaker 1: the face of the putter will be square to the sky. 262 00:15:29,320 --> 00:15:31,960 Speaker 1: A toe hang putter, if suspended on its side, the 263 00:15:32,000 --> 00:15:34,360 Speaker 1: toe of the putter would point down to the ground 264 00:15:34,400 --> 00:15:37,320 Speaker 1: and the face of that putter would be perpendicular to 265 00:15:37,360 --> 00:15:40,280 Speaker 1: the ground. And then you'll hear references to something they 266 00:15:40,320 --> 00:15:44,840 Speaker 1: called the revealer again. The revealer is that contraption invented 267 00:15:44,920 --> 00:15:49,200 Speaker 1: by Bill Pressey in his garage that does just that. 268 00:15:49,280 --> 00:15:51,680 Speaker 1: It reveals what a putter does when a golfer makes 269 00:15:51,680 --> 00:15:54,240 Speaker 1: a putting stroke. It's what I saw Han using at 270 00:15:54,240 --> 00:15:57,360 Speaker 1: the Merchandise Show in twenty nineteen two metal rods with 271 00:15:57,440 --> 00:15:59,760 Speaker 1: a suspension bar connecting them at the top, in which 272 00:15:59,800 --> 00:16:02,640 Speaker 1: you can hook and hang any putter from You hold 273 00:16:02,640 --> 00:16:04,720 Speaker 1: the metal rods on the side as you make a putt, 274 00:16:04,720 --> 00:16:08,320 Speaker 1: and every putter other than the directed force. Eventually the 275 00:16:08,440 --> 00:16:13,360 Speaker 1: Lab putters will spin wildly throughout the putting stroke. The 276 00:16:13,440 --> 00:16:17,600 Speaker 1: directed force doesn't move, essentially staying square so that when 277 00:16:17,600 --> 00:16:21,720 Speaker 1: you hit the putt, the ball rolls online. It's the 278 00:16:21,800 --> 00:16:25,560 Speaker 1: tool that pressy and anyone who has sold the directed force, 279 00:16:25,600 --> 00:16:29,760 Speaker 1: and eventually Lab Putters uses to help demonstrate the technology 280 00:16:30,120 --> 00:16:34,440 Speaker 1: and ultimately sell the putters back to Sam Hunt. As 281 00:16:34,480 --> 00:16:37,800 Speaker 1: he and Bob Duncan are at Emerald Valley in Oregon. 282 00:16:38,080 --> 00:16:40,240 Speaker 2: He showed me the revealer and it's like, you know, 283 00:16:40,480 --> 00:16:43,840 Speaker 2: the revealer is profound. I mean, it's incredible to see 284 00:16:43,840 --> 00:16:47,400 Speaker 2: a putter flopping around and not doing what you know, 285 00:16:47,960 --> 00:16:51,200 Speaker 2: the Gulf putter gurus of the world have told you 286 00:16:51,200 --> 00:16:52,720 Speaker 2: a toe hang putter is supposed to do, or a 287 00:16:52,760 --> 00:16:54,360 Speaker 2: face balance putter supposed to do, and then you see 288 00:16:54,400 --> 00:16:56,920 Speaker 2: this one staying square all by itself, and it's intriguing. 289 00:16:57,040 --> 00:17:01,280 Speaker 2: So he's like, just give me nine holes, grab a cart, 290 00:17:01,400 --> 00:17:04,000 Speaker 2: went out on the golf course and I one putted 291 00:17:04,000 --> 00:17:06,439 Speaker 2: the first seven greens for a total of about one 292 00:17:06,560 --> 00:17:10,720 Speaker 2: hundred and fifty feet worth of putts. And I was 293 00:17:10,760 --> 00:17:14,119 Speaker 2: like what the fuck and could not I mean, my 294 00:17:14,160 --> 00:17:17,199 Speaker 2: mind was blown. I ran into a group and I 295 00:17:17,320 --> 00:17:18,879 Speaker 2: feel like wait, and I drove back into the bar 296 00:17:19,000 --> 00:17:21,240 Speaker 2: shop and I was like sold, done, bought it on 297 00:17:21,280 --> 00:17:28,639 Speaker 2: the spot, and I got real excited. I started telling 298 00:17:28,680 --> 00:17:32,520 Speaker 2: friends I was excited. I was, and you know, and 299 00:17:32,520 --> 00:17:36,000 Speaker 2: everybody's like, okay, so you had another putter. That's the answer. 300 00:17:36,040 --> 00:17:37,719 Speaker 2: For Sam, it just worked. 301 00:17:37,960 --> 00:17:41,960 Speaker 9: It was amazing. And even Sam said, I can't believe 302 00:17:42,119 --> 00:17:45,960 Speaker 9: that you have sold as many petters as you have. 303 00:17:46,160 --> 00:17:49,840 Speaker 9: I sold about twenty petters before. Well Sam said that, 304 00:17:50,520 --> 00:17:54,440 Speaker 9: and I said, well, you're making bets, right, and he says, yeah, 305 00:17:54,480 --> 00:17:55,080 Speaker 9: I love the thing. 306 00:17:55,320 --> 00:17:57,080 Speaker 2: It was expensive, you know, it was four hundred bucks, 307 00:17:57,080 --> 00:17:59,560 Speaker 2: which is, you know, a lot for a putter, Particularly 308 00:17:59,640 --> 00:18:01,560 Speaker 2: like the way that it looked at It looked like 309 00:18:01,600 --> 00:18:05,280 Speaker 2: a kind of a cheap infomercial product. The anadizing looked funny, 310 00:18:05,320 --> 00:18:10,160 Speaker 2: and the logo looked funny, and and uh so they're 311 00:18:10,200 --> 00:18:14,199 Speaker 2: all kind of making fun of me. And and it 312 00:18:14,280 --> 00:18:16,400 Speaker 2: was a really good thing that they were making fun 313 00:18:16,440 --> 00:18:19,399 Speaker 2: of me because and there was a good thing that 314 00:18:19,480 --> 00:18:22,000 Speaker 2: I had, you know, stuck my neck out saying that 315 00:18:22,040 --> 00:18:24,680 Speaker 2: this is the greatest thing since slice bread. Because had 316 00:18:24,680 --> 00:18:29,800 Speaker 2: I not done that, the two weeks that followed very 317 00:18:29,920 --> 00:18:31,600 Speaker 2: likely would have would have resulted in me throwing the 318 00:18:31,640 --> 00:18:34,919 Speaker 2: putter in the river. It was. I went through what 319 00:18:35,000 --> 00:18:37,920 Speaker 2: I now called the torque hangover period, which is which 320 00:18:38,000 --> 00:18:40,440 Speaker 2: is a thing. It's a a very real process and 321 00:18:40,520 --> 00:18:44,080 Speaker 2: sort of getting used to to our technology. And I 322 00:18:44,119 --> 00:18:46,080 Speaker 2: couldn't roll it into a swimming pool from two feet 323 00:18:46,119 --> 00:18:50,600 Speaker 2: like I was losing my mind. But because I was 324 00:18:50,640 --> 00:18:53,399 Speaker 2: so stubborn about, you know, not letting my friends be 325 00:18:53,520 --> 00:18:55,600 Speaker 2: right about you know, how absurd it was that I 326 00:18:55,600 --> 00:18:59,600 Speaker 2: bought this putter, I grounded out. And that was the 327 00:18:59,600 --> 00:19:05,080 Speaker 2: beginning of me developing you know, you know, the technology 328 00:19:05,200 --> 00:19:06,800 Speaker 2: was there, but we had to figure out how to 329 00:19:06,880 --> 00:19:09,159 Speaker 2: use it. And I had my own process in figuring 330 00:19:09,160 --> 00:19:10,560 Speaker 2: out how to use it, which was the start of 331 00:19:10,560 --> 00:19:13,239 Speaker 2: me kind of developing the curriculum, if you will, as 332 00:19:13,280 --> 00:19:19,199 Speaker 2: to how to use these things. And I quickly arrived 333 00:19:19,240 --> 00:19:22,159 Speaker 2: at the reality that like, look, I've seen it with 334 00:19:22,200 --> 00:19:24,639 Speaker 2: my own eyes, I have in my hand a self 335 00:19:24,640 --> 00:19:28,320 Speaker 2: squaring putter. The putter is actually seeking square to staying 336 00:19:28,359 --> 00:19:31,240 Speaker 2: square by itself. So if I'm missing lines, we know 337 00:19:31,320 --> 00:19:35,080 Speaker 2: it ain't the putter. And that sort of you know, 338 00:19:35,440 --> 00:19:40,560 Speaker 2: baseline understanding of what I had in my hand changed 339 00:19:40,600 --> 00:19:41,199 Speaker 2: everything for me. 340 00:19:41,760 --> 00:19:46,040 Speaker 1: Sam mentioned torque as you make the putting stroke. The 341 00:19:46,080 --> 00:19:49,240 Speaker 1: twist and additional weight you feel as the putter head 342 00:19:49,280 --> 00:19:52,879 Speaker 1: is opening or closing through the stroke is the definition 343 00:19:53,080 --> 00:19:53,960 Speaker 1: of torque. 344 00:19:54,440 --> 00:19:56,720 Speaker 2: There's no more tinkering, there's no more tweaking, like this 345 00:19:56,800 --> 00:19:58,879 Speaker 2: is the this is the putter. It stays square by itself. 346 00:19:58,880 --> 00:20:00,680 Speaker 2: So all I got to do is let it. And 347 00:20:00,760 --> 00:20:03,160 Speaker 2: so I went through my own process in figuring out 348 00:20:03,200 --> 00:20:05,520 Speaker 2: how to utilize the technology and ultimately ended up with 349 00:20:05,600 --> 00:20:09,760 Speaker 2: a very different technique than I had ever used with 350 00:20:09,800 --> 00:20:12,320 Speaker 2: a putter. And then and then the results became off 351 00:20:12,320 --> 00:20:15,359 Speaker 2: the chart. So starting then after I kind of found 352 00:20:15,359 --> 00:20:17,719 Speaker 2: my groove with it. I was a one handicap at 353 00:20:17,760 --> 00:20:19,359 Speaker 2: the time, I was a plus three and a half 354 00:20:19,560 --> 00:20:20,320 Speaker 2: six weeks later. 355 00:20:20,640 --> 00:20:23,840 Speaker 1: You go from like new putter, new putter, new putter. 356 00:20:24,240 --> 00:20:28,440 Speaker 1: You know, like you know, you're you're like a putter whore, 357 00:20:29,560 --> 00:20:32,640 Speaker 1: like it just doesn't matter to all that you. 358 00:20:32,600 --> 00:20:35,080 Speaker 2: Didn't have to pay me, Yeah exactly. 359 00:20:35,200 --> 00:20:39,800 Speaker 1: But its like and then there's something comes along that 360 00:20:40,040 --> 00:20:43,480 Speaker 1: you try that you pay a lot of money for, 361 00:20:43,880 --> 00:20:47,520 Speaker 1: you make every put with, and then it like it 362 00:20:47,560 --> 00:20:48,399 Speaker 1: goes away. 363 00:20:48,560 --> 00:20:53,000 Speaker 2: Vanished, completely, vanished, completely. And what's interesting is is that 364 00:20:53,080 --> 00:20:56,119 Speaker 2: in that the day that I bought the putter, I 365 00:20:56,160 --> 00:21:02,119 Speaker 2: didn't have a putt inside fifteen feet, so they were 366 00:21:02,160 --> 00:21:06,480 Speaker 2: all long putts that went in. And then when I 367 00:21:06,480 --> 00:21:10,080 Speaker 2: start after I got the putter, the instant struggle with 368 00:21:10,080 --> 00:21:12,399 Speaker 2: short puts. It was not lag putting. The lag putting was. 369 00:21:12,480 --> 00:21:14,520 Speaker 2: That was the thing that was incredible to me because 370 00:21:16,119 --> 00:21:18,280 Speaker 2: and that actually had slightly less to do with the 371 00:21:18,320 --> 00:21:20,440 Speaker 2: technology I was using, and more to do with the 372 00:21:21,920 --> 00:21:26,159 Speaker 2: size the MOI the forgiveness of the putter, where you know, 373 00:21:26,200 --> 00:21:28,760 Speaker 2: there was no fight on the takeaway and the through stroke, 374 00:21:28,800 --> 00:21:30,480 Speaker 2: and so I was squaring up the face pretty well. 375 00:21:30,480 --> 00:21:32,280 Speaker 2: But from outside thirty feet, nobody hits the center of 376 00:21:32,320 --> 00:21:35,120 Speaker 2: the face every time, and with the DF it didn't matter. 377 00:21:35,119 --> 00:21:36,840 Speaker 2: So all of a sudden these thirty footers started going in. 378 00:21:37,280 --> 00:21:41,159 Speaker 2: Then in close range I was worthless the culprit for me, 379 00:21:41,440 --> 00:21:44,600 Speaker 2: as with the vast, vast majority of our customers who 380 00:21:44,640 --> 00:21:47,640 Speaker 2: reach out talking about issues with short putting is alignment 381 00:21:49,040 --> 00:21:52,040 Speaker 2: with a conventional putter, with a conventional torque putter. I 382 00:21:52,040 --> 00:21:55,320 Speaker 2: don't want to say alignment is irrelevant, but it's way 383 00:21:55,400 --> 00:21:57,960 Speaker 2: less important than you would think, because no matter what, 384 00:21:58,000 --> 00:22:00,400 Speaker 2: with the torquing putter, you are making a manipulation through 385 00:22:00,440 --> 00:22:05,639 Speaker 2: impact anyway. So you know, and and and there's data 386 00:22:05,680 --> 00:22:08,720 Speaker 2: to support this. Dave David, David Orr and David Adell 387 00:22:09,640 --> 00:22:11,440 Speaker 2: did some very in depth studies in the early in 388 00:22:11,480 --> 00:22:14,600 Speaker 2: the early the early odds and found out that even 389 00:22:14,600 --> 00:22:16,880 Speaker 2: the best players in the world, none of them aimed 390 00:22:16,920 --> 00:22:21,120 Speaker 2: their putters. Well, the vast majority of them were outside aimers. 391 00:22:21,920 --> 00:22:24,639 Speaker 2: And at the time, nobody more egregious than Tiger and 392 00:22:24,680 --> 00:22:27,680 Speaker 2: Mike Weir were both you know, that was when Mike 393 00:22:27,760 --> 00:22:29,520 Speaker 2: was playing his best golf and was one of the 394 00:22:29,560 --> 00:22:32,080 Speaker 2: best putters in the world, and Tiger, obviously exceptional at putting, 395 00:22:32,240 --> 00:22:35,760 Speaker 2: didn't name their putters, So I wasn't a particularly good 396 00:22:35,760 --> 00:22:39,040 Speaker 2: aimer at the time. Uh. And that was what got 397 00:22:39,040 --> 00:22:43,480 Speaker 2: exposed with the with the the reno, because that putter's 398 00:22:43,520 --> 00:22:46,399 Speaker 2: going where you point, and if you're not pointed good, 399 00:22:46,400 --> 00:22:47,520 Speaker 2: You're going to struggle period. 400 00:22:47,920 --> 00:22:50,480 Speaker 1: I asked sam Hon to explain how and why this 401 00:22:50,600 --> 00:22:54,720 Speaker 1: technology mattered to him and made sense versus any and 402 00:22:54,800 --> 00:22:56,840 Speaker 1: all of the other success he might have had with 403 00:22:56,960 --> 00:22:57,720 Speaker 1: other putters. 404 00:22:58,840 --> 00:23:03,680 Speaker 2: My conflict around and putting was that I had an 405 00:23:03,680 --> 00:23:08,360 Speaker 2: instinct that I had an instinct, and I had observations 406 00:23:09,320 --> 00:23:11,560 Speaker 2: that did not line up with what the industry told 407 00:23:11,560 --> 00:23:14,840 Speaker 2: me this putter or that putter was supposed to do. 408 00:23:16,160 --> 00:23:18,800 Speaker 2: Most obviously, and I guess kind of, you know, put 409 00:23:18,840 --> 00:23:26,280 Speaker 2: most simply, I had a much easier time reducing face 410 00:23:26,359 --> 00:23:30,600 Speaker 2: rotation with a toe hang putter, and then quite the 411 00:23:30,640 --> 00:23:33,760 Speaker 2: opposite with a face balance putter. So my experience with 412 00:23:33,800 --> 00:23:38,240 Speaker 2: those two different torque profiles was the exact opposite of 413 00:23:38,240 --> 00:23:42,040 Speaker 2: what the industry said it should be. So, but I 414 00:23:42,359 --> 00:23:45,760 Speaker 2: never really like allowed myself to fully accept that. I 415 00:23:45,800 --> 00:23:48,280 Speaker 2: was still thinking, you know, when I was feeling archy 416 00:23:48,320 --> 00:23:50,040 Speaker 2: and gaety, that I should be using the toe hang 417 00:23:50,359 --> 00:23:53,320 Speaker 2: and vice versa, and so there was always just this conflict. 418 00:23:53,440 --> 00:23:53,760 Speaker 3: And so. 419 00:23:55,320 --> 00:24:00,080 Speaker 2: The Revealer demonstration, when I first started really looking at it, 420 00:24:02,000 --> 00:24:04,119 Speaker 2: all find and good watching the reno do what it 421 00:24:04,119 --> 00:24:06,239 Speaker 2: did and stay square by itself. The more profound thing 422 00:24:06,280 --> 00:24:08,600 Speaker 2: for me was seeing what a toe hang putter did 423 00:24:08,640 --> 00:24:09,320 Speaker 2: in a revealer. 424 00:24:09,760 --> 00:24:11,600 Speaker 1: What is the difference between a toe hang and a 425 00:24:11,600 --> 00:24:12,520 Speaker 1: face balance. 426 00:24:14,400 --> 00:24:18,119 Speaker 2: As far as how it applies to a golfer, nothing 427 00:24:18,160 --> 00:24:21,520 Speaker 2: other than that they're different, they have a different torque profile. 428 00:24:21,800 --> 00:24:28,320 Speaker 2: There is this narrative that if you have I mean, 429 00:24:28,400 --> 00:24:30,280 Speaker 2: this is the shit that pisses me off. Is like, 430 00:24:30,359 --> 00:24:32,399 Speaker 2: you know, in addition to trying to sell a product, 431 00:24:32,520 --> 00:24:33,520 Speaker 2: one of the things that we have to do in 432 00:24:33,600 --> 00:24:36,720 Speaker 2: order to sell the product is legitimately educate the consumer. 433 00:24:36,800 --> 00:24:39,080 Speaker 2: And there's there's so much language out there that goes 434 00:24:39,119 --> 00:24:42,240 Speaker 2: against reality. So the narrative to date when you go 435 00:24:42,359 --> 00:24:45,560 Speaker 2: to wherever you're gonna go get fit is that if 436 00:24:45,600 --> 00:24:54,280 Speaker 2: your stroke has less arc and less face rotation in 437 00:24:54,359 --> 00:24:56,920 Speaker 2: relation to that arc, you should be using a face 438 00:24:56,960 --> 00:24:58,719 Speaker 2: balance putter or in other words, a putter that when 439 00:24:58,760 --> 00:25:00,840 Speaker 2: you lay the shaft on your finger parallel to the ground, 440 00:25:00,840 --> 00:25:03,679 Speaker 2: the face points to the sky. If you're somebody that 441 00:25:04,240 --> 00:25:07,680 Speaker 2: you know the path that the shaft travels on has 442 00:25:08,440 --> 00:25:11,040 Speaker 2: more depth to the arc, and that the face rotates 443 00:25:11,080 --> 00:25:13,080 Speaker 2: in excess of that arc, that you should have a 444 00:25:13,119 --> 00:25:18,119 Speaker 2: toe hangputter at it. And for the kind of medium 445 00:25:18,160 --> 00:25:22,359 Speaker 2: golf nerd. We've all heard the word toeflow. So when 446 00:25:22,720 --> 00:25:25,680 Speaker 2: you know people are advertising answer style putters or you 447 00:25:25,720 --> 00:25:28,840 Speaker 2: know Scottie Cameron Newporter like kind of that Odyssey number 448 00:25:28,920 --> 00:25:31,720 Speaker 2: nine shape like Phil uses a lot. You know they 449 00:25:31,720 --> 00:25:36,400 Speaker 2: talk about toe flow. The toe doesn't flow. There's nothing 450 00:25:36,520 --> 00:25:39,760 Speaker 2: flowy about the toe, and there's like it does the 451 00:25:39,920 --> 00:25:43,960 Speaker 2: exact opposite from a torquing perspective, The second you pull 452 00:25:44,000 --> 00:25:47,520 Speaker 2: back a toe hang putter, it's trying to shut. It's 453 00:25:47,640 --> 00:25:50,720 Speaker 2: not opening up allowing your gate to happen or anything 454 00:25:50,800 --> 00:25:53,280 Speaker 2: like that. And then the exact opposite on the way through, 455 00:25:53,320 --> 00:25:55,120 Speaker 2: if you're able to keep it square in the backstroke 456 00:25:55,320 --> 00:25:57,240 Speaker 2: and you go forward, that putter is trying to open. 457 00:25:57,359 --> 00:26:00,480 Speaker 2: It is not trying to close. And then a face 458 00:26:00,520 --> 00:26:04,440 Speaker 2: balance putter, like I I don't, I don't even understand, 459 00:26:04,480 --> 00:26:06,880 Speaker 2: Like who made this shit up? Because like a face 460 00:26:06,920 --> 00:26:09,840 Speaker 2: balance putter just opens in both directions. As to why 461 00:26:09,880 --> 00:26:13,200 Speaker 2: that suits somebody with less gator, I have no idea. 462 00:26:13,240 --> 00:26:15,600 Speaker 2: It's it's it's a total load of crap. What I 463 00:26:15,640 --> 00:26:21,320 Speaker 2: will accept absolutely is that different people have different reactions 464 00:26:21,359 --> 00:26:24,080 Speaker 2: to these torque profiles. So if I put, if I 465 00:26:24,080 --> 00:26:27,080 Speaker 2: put a new port in your hand, and then I 466 00:26:27,080 --> 00:26:28,560 Speaker 2: put a two ball in your hand, a face balance 467 00:26:28,600 --> 00:26:30,679 Speaker 2: two ball in your hand, You're very likely going to 468 00:26:30,680 --> 00:26:33,800 Speaker 2: have different results with each of those putters. So people 469 00:26:33,880 --> 00:26:37,680 Speaker 2: do react differently to torque. The brilliance of lyingle balancing 470 00:26:37,720 --> 00:26:41,240 Speaker 2: is we just eliminated that variable. We're not chasing some 471 00:26:41,320 --> 00:26:43,159 Speaker 2: kind of thing. Because here's what I found and what 472 00:26:43,200 --> 00:26:46,360 Speaker 2: I noticed, you know, after I got into lyingle balancing 473 00:26:46,359 --> 00:26:48,680 Speaker 2: and after I started to understand how putters actually work, 474 00:26:49,640 --> 00:26:56,440 Speaker 2: was that everybody reacts to the instrument that's in their hand. 475 00:26:57,640 --> 00:27:01,199 Speaker 2: So if you have access rotator ex exportation one way 476 00:27:01,280 --> 00:27:03,919 Speaker 2: or another whatever with the putter that you show up 477 00:27:03,920 --> 00:27:06,000 Speaker 2: to your fitting with, and then they put a fitter 478 00:27:06,040 --> 00:27:07,840 Speaker 2: in your hand, or different putter in your hand, and 479 00:27:07,840 --> 00:27:09,520 Speaker 2: you have a different reaction to it that, at least 480 00:27:09,520 --> 00:27:12,120 Speaker 2: on paper is better. That's all fine and good until 481 00:27:12,119 --> 00:27:14,520 Speaker 2: you get used to it. And then you get used 482 00:27:14,560 --> 00:27:16,600 Speaker 2: to it, and now you've got a whole new set 483 00:27:16,640 --> 00:27:18,120 Speaker 2: of problems, and likely you go back and they want 484 00:27:18,119 --> 00:27:19,480 Speaker 2: to throw a tow hanging putter back in your hands. 485 00:27:19,480 --> 00:27:21,480 Speaker 2: And this is why we all have fifteen fucking putters 486 00:27:21,480 --> 00:27:26,360 Speaker 2: in our basement. And so you know, we're always we're 487 00:27:26,400 --> 00:27:29,120 Speaker 2: always chasing. Now at a high level, of course, these 488 00:27:29,119 --> 00:27:30,760 Speaker 2: guys know how to manage torque, you know, out on 489 00:27:30,800 --> 00:27:33,159 Speaker 2: tour and the high level amateurs, and they have a 490 00:27:33,160 --> 00:27:37,000 Speaker 2: better understanding of what does what they can calibrate, they 491 00:27:37,000 --> 00:27:38,679 Speaker 2: can mitigate, they can do all kinds of things to 492 00:27:38,720 --> 00:27:42,480 Speaker 2: accommodate torque. The rest of us we don't have a 493 00:27:42,520 --> 00:27:44,639 Speaker 2: quintic at home. We don't have a coach watching us, 494 00:27:44,680 --> 00:27:46,119 Speaker 2: we don't have any of that, and so we're chasing. 495 00:27:48,119 --> 00:27:50,680 Speaker 2: The most incredible thing to watch over the last six 496 00:27:50,760 --> 00:27:52,959 Speaker 2: years with our customers is they just stop chasing finally, 497 00:27:55,400 --> 00:27:57,560 Speaker 2: you know, they and I have it in my head 498 00:27:57,600 --> 00:27:59,639 Speaker 2: like a lot of a lot of golfers, I think 499 00:28:00,480 --> 00:28:03,320 Speaker 2: already think that their putters stay square by themselves, you know, 500 00:28:03,560 --> 00:28:06,640 Speaker 2: Like I remember I had rounds I'd miss a couple 501 00:28:06,680 --> 00:28:08,040 Speaker 2: four footers. I'm so pissed, and I go to the 502 00:28:08,040 --> 00:28:10,520 Speaker 2: putting green after the round, I'm like, okay, if I 503 00:28:10,560 --> 00:28:13,000 Speaker 2: just keep my hands really neutral and I just rocked 504 00:28:13,000 --> 00:28:15,240 Speaker 2: my shoulders, then this putter should return back to square 505 00:28:15,280 --> 00:28:20,359 Speaker 2: all on its own. And like it didn't, and you know, 506 00:28:20,440 --> 00:28:22,080 Speaker 2: and here we are, so now I. 507 00:28:22,400 --> 00:28:25,080 Speaker 1: Kind of dug a little deep and got some clarification 508 00:28:25,200 --> 00:28:28,159 Speaker 1: and some understanding. But at some point you find this putter. 509 00:28:29,160 --> 00:28:32,840 Speaker 1: You go through this two week sort of tumultuous stretch 510 00:28:32,880 --> 00:28:36,520 Speaker 1: where now it's like you're dug in. You You've picked 511 00:28:36,600 --> 00:28:41,120 Speaker 1: this putter because of the success you had from distance putts. 512 00:28:42,160 --> 00:28:44,200 Speaker 1: You were able to fight through and maybe the money 513 00:28:44,200 --> 00:28:45,400 Speaker 1: you paid for it. I don't know if that. 514 00:28:45,640 --> 00:28:47,160 Speaker 2: It was way more the money I paid for it 515 00:28:47,160 --> 00:28:48,320 Speaker 2: and the shit I was going to take for my 516 00:28:48,320 --> 00:28:49,239 Speaker 2: friends if I dropped it. 517 00:28:49,840 --> 00:28:52,600 Speaker 1: So there you got that, and now you're dug in 518 00:28:52,600 --> 00:28:56,360 Speaker 1: and you're stubborn, and you're like, let me understand why 519 00:28:56,440 --> 00:29:00,840 Speaker 1: I had that flash of success, because I if I 520 00:29:00,880 --> 00:29:04,840 Speaker 1: can get back to that, then then then I have 521 00:29:05,080 --> 00:29:09,920 Speaker 1: then I can stop chasing right totally totally. And how 522 00:29:09,920 --> 00:29:11,840 Speaker 1: did you do that? So now take me back to 523 00:29:11,920 --> 00:29:13,840 Speaker 1: that and you got through that and then and then 524 00:29:13,920 --> 00:29:16,680 Speaker 1: that brings us to that this six year path to 525 00:29:16,680 --> 00:29:17,360 Speaker 1: where we are now. 526 00:29:17,440 --> 00:29:21,960 Speaker 2: Right just about I'll tell you my first film, lab 527 00:29:22,000 --> 00:29:25,400 Speaker 2: Golf exists as a series of extraordinary breaks, and the 528 00:29:25,440 --> 00:29:30,600 Speaker 2: first one is coming up. So I challenged everything, so 529 00:29:31,240 --> 00:29:34,360 Speaker 2: again I was the starting place was the putter's staying 530 00:29:34,400 --> 00:29:36,880 Speaker 2: square by itself. So if I'm not returning it to square, 531 00:29:37,240 --> 00:29:41,000 Speaker 2: that impact I am doing something. I am manipulating the putter. 532 00:29:41,320 --> 00:29:45,720 Speaker 2: And ultimately the you know I didn't have I didn't 533 00:29:45,880 --> 00:29:50,280 Speaker 2: I didn't say it like this at the time. But 534 00:29:50,520 --> 00:29:53,040 Speaker 2: this is my stick now, is that when you know 535 00:29:53,080 --> 00:29:55,680 Speaker 2: people are kind of learning to accommodate the tech, every 536 00:29:55,680 --> 00:29:57,800 Speaker 2: other putter that you've ever used in your entire life, 537 00:29:58,600 --> 00:30:02,760 Speaker 2: you have to keep it square, and with a lab 538 00:30:02,800 --> 00:30:06,480 Speaker 2: putter you have to let it stay square. So just 539 00:30:06,560 --> 00:30:10,520 Speaker 2: that mentality shift alone changed everything. So if the task 540 00:30:10,640 --> 00:30:13,600 Speaker 2: is now to let the putter face stay square versus 541 00:30:13,720 --> 00:30:16,960 Speaker 2: keep it square, the first changes started to happen in 542 00:30:16,960 --> 00:30:18,880 Speaker 2: my hands and in the way that I held the club. 543 00:30:19,240 --> 00:30:21,440 Speaker 2: So you know, a good portion of us, you know, 544 00:30:21,560 --> 00:30:25,320 Speaker 2: use the kind of stand uply reverse overlap grip, and 545 00:30:25,720 --> 00:30:28,560 Speaker 2: we do that for stability. And he I think he 546 00:30:28,560 --> 00:30:30,320 Speaker 2: even calls out that word in his book, The art 547 00:30:30,360 --> 00:30:35,360 Speaker 2: of putting is that this this this, you know, the 548 00:30:35,440 --> 00:30:38,440 Speaker 2: lead hand index finger, you know, going over the knuckles 549 00:30:38,480 --> 00:30:41,520 Speaker 2: there stabilizes the face. Well, with a lying the balance putter, 550 00:30:41,520 --> 00:30:43,480 Speaker 2: you're not looking for stability. The stability is already bilt 551 00:30:43,480 --> 00:30:47,640 Speaker 2: into the head. So what's that to like get out 552 00:30:47,640 --> 00:30:50,000 Speaker 2: of the way kind of exactly. So, so I had 553 00:30:50,000 --> 00:30:52,480 Speaker 2: to get into a mode where, you know, kind of 554 00:30:52,480 --> 00:30:54,280 Speaker 2: the words I used that I was making my hands 555 00:30:54,280 --> 00:30:58,160 Speaker 2: feel stupid, and so I used to have like a 556 00:30:58,440 --> 00:31:04,880 Speaker 2: pretty strong tilted down here. I had a pretty strong 557 00:31:04,960 --> 00:31:08,280 Speaker 2: left hand grip like that, or the left hand was 558 00:31:08,280 --> 00:31:10,080 Speaker 2: over this way, similar to kind of how I grip 559 00:31:10,120 --> 00:31:12,719 Speaker 2: a seven iron, pretty neutral right hand kind of on 560 00:31:12,800 --> 00:31:16,320 Speaker 2: top of it. And then I couldn't tell you or 561 00:31:16,400 --> 00:31:20,080 Speaker 2: remember specifically how I arrived there, but I eventually started 562 00:31:20,080 --> 00:31:25,200 Speaker 2: working my hands underneath the putter and so really weak 563 00:31:25,400 --> 00:31:29,800 Speaker 2: left hand underneath it, strong right hand, and this sort 564 00:31:29,840 --> 00:31:33,120 Speaker 2: of neutralized my hands to where the putter was just 565 00:31:33,200 --> 00:31:35,360 Speaker 2: kind of doing its thing. I felt so uncomfortable gripping 566 00:31:35,360 --> 00:31:38,200 Speaker 2: it that way that I had no choice but to 567 00:31:38,240 --> 00:31:40,240 Speaker 2: just trust that the putter was going to come back square. 568 00:31:40,560 --> 00:31:42,120 Speaker 2: So those two things so kind of the way I 569 00:31:42,160 --> 00:31:45,400 Speaker 2: held the putter, and it was more than like the 570 00:31:45,400 --> 00:31:47,680 Speaker 2: physical holding it was it was a perspective. I mean, 571 00:31:47,720 --> 00:31:50,320 Speaker 2: this was a philosophical perspective shift on what I was 572 00:31:50,360 --> 00:31:53,040 Speaker 2: trying to do in the movement of a putting stroke. 573 00:31:53,880 --> 00:31:55,520 Speaker 2: Between the way I held it and then the way 574 00:31:55,520 --> 00:31:58,000 Speaker 2: I kind of moved it, sort of getting smoother and 575 00:31:58,080 --> 00:32:03,040 Speaker 2: more gravity oriented rather than acceleratetion oriented. That was when 576 00:32:03,040 --> 00:32:05,080 Speaker 2: things really came alive. And and that's another one of 577 00:32:05,120 --> 00:32:06,840 Speaker 2: the things so that you know, usually the first thing 578 00:32:06,840 --> 00:32:09,040 Speaker 2: when they if they email us if they're struggling, go 579 00:32:09,160 --> 00:32:11,880 Speaker 2: check your alignment. The second thing they call us, and 580 00:32:11,880 --> 00:32:15,800 Speaker 2: they'll say, I'm having speed troubles. And one hundred percent 581 00:32:15,800 --> 00:32:17,440 Speaker 2: of the time I can be like leaving the long 582 00:32:17,480 --> 00:32:20,080 Speaker 2: one short and hitting the short ones by, and they're like, yep. 583 00:32:20,600 --> 00:32:26,400 Speaker 2: And the reason being on the long ones is that 584 00:32:26,400 --> 00:32:29,080 Speaker 2: that disappearing effect. Most people don't take the putter back 585 00:32:29,080 --> 00:32:31,160 Speaker 2: any further from forty feet than they do from twenty. 586 00:32:31,760 --> 00:32:35,040 Speaker 2: And if you've got a forty footer and you take 587 00:32:35,040 --> 00:32:37,200 Speaker 2: the twenty foot backstroke and just try to accelerate it, 588 00:32:37,200 --> 00:32:39,880 Speaker 2: the putter completely disappears on you. It feels vague and weird, 589 00:32:40,200 --> 00:32:43,000 Speaker 2: you get uncomfortable, you leave it ten feet short, you'll 590 00:32:43,040 --> 00:32:46,120 Speaker 2: overcompensate and jam the ten footer five feet by. And 591 00:32:47,280 --> 00:32:51,920 Speaker 2: so I got I got really lucky just working through 592 00:32:52,080 --> 00:32:55,720 Speaker 2: all of that on my own. And then you know, 593 00:32:55,800 --> 00:32:58,320 Speaker 2: like I said that the vast improvement in my scores 594 00:32:58,440 --> 00:33:00,520 Speaker 2: was just it was nuts. It was time. I wasn't 595 00:33:00,520 --> 00:33:03,760 Speaker 2: even actually hitting the ball particularly well, but it didn't matter. 596 00:33:03,840 --> 00:33:06,680 Speaker 2: I was I could just didn't matter at all. I 597 00:33:07,160 --> 00:33:10,520 Speaker 2: could hit any as long as I got it somewhere 598 00:33:10,520 --> 00:33:12,800 Speaker 2: within you know, thirty yards of the green. I then 599 00:33:12,920 --> 00:33:14,760 Speaker 2: knew I could hit it somewhere within ten feet of 600 00:33:14,760 --> 00:33:15,800 Speaker 2: the hole, and I knew I was going to make 601 00:33:15,800 --> 00:33:19,440 Speaker 2: the ten footer. It just didn't matter. And my bad 602 00:33:19,520 --> 00:33:22,320 Speaker 2: rounds I was, you know, my scoring average, and this 603 00:33:22,360 --> 00:33:24,200 Speaker 2: is a very very strong golf course that I play. 604 00:33:24,480 --> 00:33:27,200 Speaker 2: My scoring average was seventy two. That's the lowest it's 605 00:33:27,240 --> 00:33:30,040 Speaker 2: ever been. So just a regular old ho hum day 606 00:33:30,040 --> 00:33:33,280 Speaker 2: for me was even par, And within that stretch I 607 00:33:33,320 --> 00:33:35,480 Speaker 2: had some of the finest rounds of golf I've ever played. 608 00:33:36,120 --> 00:33:39,640 Speaker 1: So Han is in. He's a believer, a user, a convert. 609 00:33:40,040 --> 00:33:42,960 Speaker 1: He's passed the looks, he's made the adjustments to the 610 00:33:43,000 --> 00:33:46,480 Speaker 1: style and the feel he's making putts, which results in 611 00:33:46,520 --> 00:33:50,320 Speaker 1: better golf, better scores. Again, the year is twenty seventeen. 612 00:33:50,880 --> 00:33:58,000 Speaker 2: Then one day I'm out playing. And one of the 613 00:33:58,000 --> 00:34:00,520 Speaker 2: fun things about these putters is that because you know 614 00:34:00,880 --> 00:34:03,160 Speaker 2: when you start spinning him around. There isn't some massive 615 00:34:03,200 --> 00:34:05,400 Speaker 2: torque pulling in one direction or another. This was kind 616 00:34:05,400 --> 00:34:07,720 Speaker 2: of like my fidget, right, Like, I'm just always walking 617 00:34:07,720 --> 00:34:10,040 Speaker 2: around the green spinning the potter, spinning the putter. And 618 00:34:10,080 --> 00:34:11,439 Speaker 2: one day I'm spinning it and I hear a little 619 00:34:11,440 --> 00:34:17,840 Speaker 2: click that's not good, and I kind of go, you know, 620 00:34:18,040 --> 00:34:22,400 Speaker 2: kind of go like this with the head. He goes fuck. 621 00:34:23,320 --> 00:34:24,920 Speaker 2: And I didn't want to touch it, you know, I 622 00:34:24,920 --> 00:34:27,040 Speaker 2: didn't want to do anything. So now I spend the 623 00:34:27,080 --> 00:34:30,239 Speaker 2: next like month and a half like just not even 624 00:34:30,280 --> 00:34:32,239 Speaker 2: breathing on the putter. Like I was putting it in 625 00:34:32,239 --> 00:34:33,960 Speaker 2: the cart next to me. I wasn't putting it in 626 00:34:34,000 --> 00:34:37,600 Speaker 2: my bag. I just like just so desperate to keep 627 00:34:37,640 --> 00:34:40,480 Speaker 2: this thing together because I could feel the head was loose. 628 00:34:41,440 --> 00:34:45,640 Speaker 2: And then finally I think balls off. And so at 629 00:34:45,680 --> 00:34:49,759 Speaker 2: that time talked to Bob. Bob said, you gotta you know, 630 00:34:49,840 --> 00:34:53,719 Speaker 2: here's here's Bill's number. Bill Pressy was the inventor of 631 00:34:53,760 --> 00:34:58,160 Speaker 2: the putter Litill Pressy the fourth. He's from Reno, and 632 00:34:58,680 --> 00:35:01,240 Speaker 2: he gave me Bill's number. I sent back the putter. 633 00:35:02,160 --> 00:35:04,640 Speaker 2: Bill reached out, you know, to you just apologize for 634 00:35:04,840 --> 00:35:06,200 Speaker 2: the head fallen off and tell me how it was 635 00:35:06,200 --> 00:35:08,440 Speaker 2: going to go, and gave me a shipping label and everything. 636 00:35:08,480 --> 00:35:09,799 Speaker 2: We sent it back and then we just got to 637 00:35:09,840 --> 00:35:13,600 Speaker 2: talking and we just hit it off. I mean, he 638 00:35:15,400 --> 00:35:19,000 Speaker 2: just absolute kindred golf spirits and he is to this 639 00:35:19,120 --> 00:35:22,799 Speaker 2: day the highest golf iq of any human being I 640 00:35:22,800 --> 00:35:25,680 Speaker 2: have ever met, and certainly within within the realms of putting, 641 00:35:25,760 --> 00:35:32,400 Speaker 2: for sure, just an absolute genius. And then all the 642 00:35:32,440 --> 00:35:35,280 Speaker 2: way through the bag and it's everything. He's a golf historian, 643 00:35:35,560 --> 00:35:39,680 Speaker 2: certainly an equipment historian, a wonderful instructor. And he'd been 644 00:35:39,920 --> 00:35:44,400 Speaker 2: you know, up and down the every facet of the 645 00:35:44,400 --> 00:35:46,640 Speaker 2: golf business. He'd been in sales, he'd been an instruction 646 00:35:47,800 --> 00:35:49,640 Speaker 2: he tried, you know, a couple of different times to 647 00:35:49,680 --> 00:35:52,160 Speaker 2: get out on tour. I mean, just a just an 648 00:35:52,200 --> 00:35:53,279 Speaker 2: everything golf guy. 649 00:35:54,280 --> 00:35:59,240 Speaker 4: When Sam called me, a head fell off, of course, 650 00:36:00,680 --> 00:36:02,760 Speaker 4: so he's like, hey, you know, my head fell off, 651 00:36:03,120 --> 00:36:05,680 Speaker 4: And I kid you not. As soon as I heard 652 00:36:05,719 --> 00:36:09,279 Speaker 4: his voice, and I think he probably experienced this, I 653 00:36:09,400 --> 00:36:14,000 Speaker 4: was like, this guy, this guy right here, he's got something. 654 00:36:14,360 --> 00:36:17,880 Speaker 4: And and you know, when we started talking and he 655 00:36:18,120 --> 00:36:23,200 Speaker 4: expressed interest in looking at purchasing the company and through 656 00:36:23,440 --> 00:36:26,880 Speaker 4: a couple hours of talking and phone calls, I quickly 657 00:36:26,920 --> 00:36:35,359 Speaker 4: realized that he had the vision and excuse. He had 658 00:36:35,360 --> 00:36:41,080 Speaker 4: the vision and the skill set, the people skills that 659 00:36:41,080 --> 00:36:44,120 Speaker 4: that I desperately wanted as a partner. 660 00:36:44,480 --> 00:36:47,440 Speaker 1: You're back to making putts, You're spinning your putter again. 661 00:36:47,520 --> 00:36:50,560 Speaker 1: Your you're fucking winning money and winning your matches or whatever. 662 00:36:50,680 --> 00:36:53,200 Speaker 1: Like life is good, and you're staying in contact. 663 00:36:52,840 --> 00:36:56,520 Speaker 2: With Bill yep, yep. And we were, I mean actually 664 00:36:56,520 --> 00:36:59,480 Speaker 2: had some fun on online too. So at this point 665 00:36:59,480 --> 00:37:01,719 Speaker 2: I got into it. You know, he led me to 666 00:37:01,719 --> 00:37:04,320 Speaker 2: a couple of different you know, kind of golf specific 667 00:37:04,360 --> 00:37:08,520 Speaker 2: Facebook groups and stuff, and you know, and Bill, uh, 668 00:37:09,160 --> 00:37:10,520 Speaker 2: you know, I was doing his best to promote the 669 00:37:10,520 --> 00:37:13,520 Speaker 2: product and get it out there and taking a lot 670 00:37:13,520 --> 00:37:18,160 Speaker 2: of shift for the way it looked. And so then 671 00:37:18,160 --> 00:37:21,719 Speaker 2: he and I kind of became my teammates online, you know, 672 00:37:21,800 --> 00:37:23,920 Speaker 2: kind of just trying to extol the virtues of of 673 00:37:24,040 --> 00:37:28,080 Speaker 2: lying a balance to the world. And then it kind 674 00:37:28,080 --> 00:37:29,719 Speaker 2: of a month or two of doing that. I don't 675 00:37:29,719 --> 00:37:31,239 Speaker 2: have the timing quite right, but I think I think 676 00:37:31,239 --> 00:37:36,960 Speaker 2: it was probably two or three months. Uh, the company 677 00:37:37,000 --> 00:37:40,120 Speaker 2: was in real trouble and they you know, builded an 678 00:37:40,160 --> 00:37:42,920 Speaker 2: incredible job with the technology and the patents and all 679 00:37:42,920 --> 00:37:45,880 Speaker 2: the stuff. And to kind of get it going, he 680 00:37:46,200 --> 00:37:49,440 Speaker 2: partnered with some folks that just I just didn't know 681 00:37:49,440 --> 00:37:52,239 Speaker 2: what they're doing. They just they you know, they tried 682 00:37:52,239 --> 00:37:55,040 Speaker 2: their hand at marketing and manufacturing and whatever, and it 683 00:37:55,200 --> 00:38:00,799 Speaker 2: just it just wasn't working. And uh so, uh they 684 00:38:00,800 --> 00:38:03,359 Speaker 2: were about to close the doors, and I'd ask Bill 685 00:38:03,400 --> 00:38:04,520 Speaker 2: to put me in touch with the guys that he 686 00:38:04,600 --> 00:38:08,080 Speaker 2: was partnered with, worked out a deal with them. Me, 687 00:38:08,320 --> 00:38:11,719 Speaker 2: my dad, and my brother all put everything together and 688 00:38:12,239 --> 00:38:15,759 Speaker 2: bought out Bill's existing partners. And that's how the whole thing, 689 00:38:15,800 --> 00:38:20,600 Speaker 2: that's how LAB started. So then at that point, so 690 00:38:20,640 --> 00:38:25,239 Speaker 2: that was late twenty seventeen, I think we were officially, 691 00:38:25,600 --> 00:38:30,719 Speaker 2: you know, business married in early twenty eighteen, and we 692 00:38:30,719 --> 00:38:33,479 Speaker 2: were off to the races and or so I thought 693 00:38:33,719 --> 00:38:34,760 Speaker 2: back to Bob Duncan. 694 00:38:35,120 --> 00:38:41,520 Speaker 9: I knew Sam's background a little bit, and I knew 695 00:38:41,560 --> 00:38:46,200 Speaker 9: that if I got him together with Bill, they'd probably 696 00:38:46,239 --> 00:38:50,960 Speaker 9: go crazy. And so I talked to Sam a little bit. 697 00:38:51,440 --> 00:38:55,080 Speaker 9: It's kind of funny, but you don't, you know, some 698 00:38:55,200 --> 00:38:58,759 Speaker 9: questions not to ask when you're talking about money, And 699 00:38:58,800 --> 00:39:03,360 Speaker 9: so I just mentioned to him that THO was looking 700 00:39:03,400 --> 00:39:10,000 Speaker 9: for some new uh investors, and Sam kind of took 701 00:39:10,080 --> 00:39:14,120 Speaker 9: the took the reins and he and he started talking 702 00:39:14,120 --> 00:39:18,160 Speaker 9: to Bill and they got together kind of without my knowledge, 703 00:39:18,960 --> 00:39:27,440 Speaker 9: but sooner, no, sooner was there meeting than they started 704 00:39:27,480 --> 00:39:31,400 Speaker 9: to come up with some kind of an agreement. And 705 00:39:31,520 --> 00:39:35,759 Speaker 9: Sam's I think Sam's family may have gotten involved. I 706 00:39:35,800 --> 00:39:36,280 Speaker 9: don't know. 707 00:39:36,560 --> 00:39:40,520 Speaker 4: Sam possessed the traits I don't and and and it's 708 00:39:40,520 --> 00:39:44,040 Speaker 4: a ham and eggs thing. I'm I'm a complete uh 709 00:39:44,160 --> 00:39:48,279 Speaker 4: inventor wild you know, it's you're not going to rain 710 00:39:48,360 --> 00:39:52,440 Speaker 4: me in ever and so uh, which is not a 711 00:39:52,480 --> 00:39:56,080 Speaker 4: thing that you want running a company. And so so 712 00:39:56,120 --> 00:40:00,560 Speaker 4: Sam possessed all those skills and and once uh uh 713 00:40:00,960 --> 00:40:04,200 Speaker 4: you know, he expressed interest in in doing a buyout 714 00:40:05,880 --> 00:40:08,040 Speaker 4: and we could buy out the company and I'll come 715 00:40:08,080 --> 00:40:14,240 Speaker 4: along and we'll reform another company. We we did that, and 716 00:40:14,239 --> 00:40:18,839 Speaker 4: and so Uh I took. I didn't get I mean 717 00:40:18,880 --> 00:40:22,680 Speaker 4: I did get bought out, but my my equity and 718 00:40:22,760 --> 00:40:25,719 Speaker 4: shares and everything that I have just transferred into LAB. 719 00:40:26,400 --> 00:40:29,799 Speaker 4: And then we bought out the original investors and partners. 720 00:40:29,880 --> 00:40:35,240 Speaker 4: And and then Sam and UH and myself and his family. 721 00:40:36,480 --> 00:40:39,239 Speaker 4: You know that the Hans took lion, you know, the 722 00:40:39,280 --> 00:40:42,560 Speaker 4: lion share of the company, and which was which was 723 00:40:43,120 --> 00:40:45,640 Speaker 4: nothing new to me that I was never in the 724 00:40:45,680 --> 00:40:49,320 Speaker 4: controlling seat. So it worked out great. 725 00:40:49,719 --> 00:40:52,200 Speaker 1: How much did it cost to sort of buy out 726 00:40:52,320 --> 00:40:55,320 Speaker 1: partners of I have no idea of a plot or 727 00:40:55,360 --> 00:40:57,640 Speaker 1: a Putter company? Is that one hundred grand? Is that 728 00:40:57,760 --> 00:40:59,880 Speaker 1: five hundred grand? Is that a million dollars? 729 00:41:01,080 --> 00:41:04,000 Speaker 2: Is that less than a million? More than one hundred? 730 00:41:04,320 --> 00:41:08,040 Speaker 1: Okay, somewhere from there, you guys, you guys bought in 731 00:41:08,239 --> 00:41:13,040 Speaker 1: and and you this was so fucking cool that you 732 00:41:13,080 --> 00:41:15,520 Speaker 1: were willing to put in your money, your dad's money, 733 00:41:15,520 --> 00:41:18,680 Speaker 1: your brother's money into this and say, let's fucking do this. 734 00:41:18,960 --> 00:41:23,759 Speaker 2: Totally and and it's actually really funny. I I have 735 00:41:23,880 --> 00:41:28,960 Speaker 2: no memory of this at all, But one of the 736 00:41:28,960 --> 00:41:31,600 Speaker 2: guys that works for us here now, fella named Mike 737 00:41:31,640 --> 00:41:35,439 Speaker 2: Fritchman just told me Slash reminded me the other day. 738 00:41:36,080 --> 00:41:38,799 Speaker 2: He's like, I saw you at the bank the day 739 00:41:38,840 --> 00:41:43,000 Speaker 2: that you were sending that wire to get this all going, 740 00:41:43,719 --> 00:41:45,480 Speaker 2: and he's like, you were white as a ghost and 741 00:41:45,520 --> 00:41:50,839 Speaker 2: scared Shitlessen. I have no memory of it, but he's like, yeah, 742 00:41:50,880 --> 00:41:53,120 Speaker 2: I absolutely remember running into you. And you told me 743 00:41:53,160 --> 00:41:55,719 Speaker 2: what you were doing, and you were just wide eyed 744 00:41:55,760 --> 00:41:59,319 Speaker 2: and freaked out and this and you know, I mean, 745 00:41:59,320 --> 00:42:02,520 Speaker 2: this was such a as I look back on it, like, 746 00:42:02,560 --> 00:42:06,920 Speaker 2: I have no idea how I convinced myself that this 747 00:42:08,080 --> 00:42:09,000 Speaker 2: was something I could do. 748 00:42:09,520 --> 00:42:12,480 Speaker 1: Here's Mike Fritchman, who has known Sam Han for almost 749 00:42:12,640 --> 00:42:17,279 Speaker 1: thirty years. After Han bought the company, Frichman became employee 750 00:42:17,360 --> 00:42:22,440 Speaker 1: number ten. They're now up to eighty employees. Frichman's official 751 00:42:22,480 --> 00:42:26,759 Speaker 1: title is Jack of all Trades. I get his reflections 752 00:42:26,760 --> 00:42:27,880 Speaker 1: on that day in the bank. 753 00:42:28,560 --> 00:42:30,920 Speaker 10: I've used Sam as like born the wrong time. He 754 00:42:30,960 --> 00:42:33,959 Speaker 10: should have been hanging out with Sinatra and those guys 755 00:42:33,960 --> 00:42:36,640 Speaker 10: in the rat pack because he's just, you know, for 756 00:42:36,760 --> 00:42:39,040 Speaker 10: lack of a better term, a cool cat. So he's 757 00:42:39,080 --> 00:42:41,920 Speaker 10: always he's wearing he can wear, you can wear hats 758 00:42:41,920 --> 00:42:44,359 Speaker 10: and stuff, and he's just a whole different vibe kind 759 00:42:44,360 --> 00:42:46,560 Speaker 10: of a guy. And you know, you know, he's one 760 00:42:46,600 --> 00:42:48,719 Speaker 10: of the cool kids, you know. So then I see 761 00:42:48,760 --> 00:42:51,319 Speaker 10: him at the bank and he is completely freaked out, 762 00:42:51,360 --> 00:42:53,759 Speaker 10: which is not the Sam Hon that I know, And 763 00:42:53,760 --> 00:42:54,560 Speaker 10: I'm like, what's going on? 764 00:42:54,600 --> 00:42:54,719 Speaker 1: Man? 765 00:42:54,719 --> 00:42:55,040 Speaker 2: You okay? 766 00:42:55,080 --> 00:42:57,040 Speaker 10: Because he's like, I mean, you can tell when someone's 767 00:42:57,160 --> 00:43:00,520 Speaker 10: just you know, everything okay. He's like, yeah, I'm gonna 768 00:43:00,840 --> 00:43:02,440 Speaker 10: because I'll get ready to buy. I'm going going in 769 00:43:02,400 --> 00:43:05,200 Speaker 10: and buying lab Golf. And I'm like, and I think 770 00:43:05,239 --> 00:43:07,560 Speaker 10: at that time I already had one of the putters too, 771 00:43:07,560 --> 00:43:10,080 Speaker 10: because he was like trying to sell him and so 772 00:43:10,200 --> 00:43:11,520 Speaker 10: I'm not sure if I had my putter in the 773 00:43:11,520 --> 00:43:14,239 Speaker 10: din or not or just after he bought it, but uh, 774 00:43:15,760 --> 00:43:19,000 Speaker 10: but I saw I saw technology, and it's like, you know, 775 00:43:19,040 --> 00:43:21,239 Speaker 10: I've been playing golf since I was like three, I'm 776 00:43:21,320 --> 00:43:25,440 Speaker 10: sixty two now or something, so and I just saw 777 00:43:25,520 --> 00:43:28,960 Speaker 10: someith He's just completely somewhere else. You know, you'll be 778 00:43:28,960 --> 00:43:31,120 Speaker 10: able to, you know, sign your first mortgage, how freaked 779 00:43:31,120 --> 00:43:33,479 Speaker 10: out you are. And that's that's kind of look he had. 780 00:43:34,040 --> 00:43:37,320 Speaker 10: And he goes, yeah, I'm buying the company, and I'm like, 781 00:43:37,480 --> 00:43:39,160 Speaker 10: that'll be awesome, you know, and it's just like and 782 00:43:39,200 --> 00:43:41,200 Speaker 10: then a couple of months later, he's they moved the 783 00:43:41,239 --> 00:43:43,640 Speaker 10: company here, and I see has a little Facebook ad 784 00:43:43,640 --> 00:43:47,160 Speaker 10: about I'm going to I guess I can work you know, 785 00:43:47,280 --> 00:43:49,000 Speaker 10: two jobs and go work for lab Golf for a 786 00:43:49,000 --> 00:43:51,120 Speaker 10: little while, so you know, it starts taking off. So 787 00:43:52,080 --> 00:43:54,239 Speaker 10: that was kind of the short version of how it 788 00:43:54,239 --> 00:43:54,720 Speaker 10: all happen. 789 00:43:55,280 --> 00:43:59,759 Speaker 2: And I thought that positively every single human being in 790 00:43:59,760 --> 00:44:01,960 Speaker 2: the world was going to have the exact same experience 791 00:44:02,040 --> 00:44:04,520 Speaker 2: I did, and that I was going to be turning 792 00:44:04,520 --> 00:44:06,640 Speaker 2: around and selling the company for hundreds of millions of 793 00:44:06,680 --> 00:44:09,839 Speaker 2: dollars in two years. And it did not turn out 794 00:44:09,840 --> 00:44:15,080 Speaker 2: that way. Yet. Yes, yet, yet the two years thing 795 00:44:15,280 --> 00:44:20,439 Speaker 2: did not happen. And so yeah, and then and then, 796 00:44:20,680 --> 00:44:23,800 Speaker 2: I mean, damn dude, I mean we it just school 797 00:44:23,840 --> 00:44:26,080 Speaker 2: hard knocks, I mean, just every I had to learn 798 00:44:26,239 --> 00:44:28,960 Speaker 2: everything about what we were doing. I would say now, 799 00:44:29,040 --> 00:44:33,719 Speaker 2: in retrospect, one of the absolute best things we had 800 00:44:33,760 --> 00:44:36,480 Speaker 2: going for us was the fact that I didn't have 801 00:44:36,560 --> 00:44:38,360 Speaker 2: any idea how the golf industry worked. 802 00:44:43,040 --> 00:44:45,759 Speaker 1: Before we get to the four critical moments that Han 803 00:44:45,880 --> 00:44:49,640 Speaker 1: will identify as the keys to lab Golf's success, which 804 00:44:49,640 --> 00:44:52,880 Speaker 1: includes Von Taylor, Kelly Slater, Adam Scott, and Lucas Glover, 805 00:44:53,239 --> 00:44:55,319 Speaker 1: it's only fair to go back a bit and get 806 00:44:55,320 --> 00:44:59,000 Speaker 1: to know more about Bill Pressey, the inventor. We'll do 807 00:44:59,120 --> 00:45:01,520 Speaker 1: exactly that in Part two of this podcast series on 808 00:45:01,640 --> 00:45:04,360 Speaker 1: how and why lab Golf is changing the way we 809 00:45:04,400 --> 00:45:07,600 Speaker 1: look at putters and how we put. 810 00:45:07,280 --> 00:45:10,480 Speaker 4: I started with zero dollars, just an idea. I mean 811 00:45:10,520 --> 00:45:15,320 Speaker 4: I put everything I had into it, you know, time 812 00:45:15,440 --> 00:45:18,400 Speaker 4: and the kid. And I was widowed with my daughter 813 00:45:18,480 --> 00:45:22,359 Speaker 4: with seven so trying to launch a Putter company and 814 00:45:23,440 --> 00:45:25,560 Speaker 4: you know, just plow through everything, and then all of 815 00:45:25,560 --> 00:45:27,280 Speaker 4: a sudden, this was thrown in my face. 816 00:45:43,560 --> 00:45:51,359 Speaker 3: Put another log on the fire. Nobody he is gift 817 00:45:51,400 --> 00:45:51,799 Speaker 3: the time