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Speaker 1: Coach, the energy out there felt different. What changed for

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Speaker 1: the team today?

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Speaker 2: It was the new game day scratches from the California

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Speaker 2: Lottery players.

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Speaker 3: Everything.

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Speaker 2: Those games sent the team's energy through the roof.

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Speaker 1: Are you saying it was the off field play that

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Speaker 1: made the difference on the field.

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Speaker 2: Hey, little play makes your day, and today it made

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Speaker 2: the game. That's all for now, Coach, One more question.

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Speaker 4: Play the new Los Angeles Chargers, San Francisco forty nine

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Speaker 4: Ers and Los Angeles Rams scratchers from the California Lottery.

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Speaker 4: A little play can make your day. Peace made responsibly.

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Speaker 4: Must be eighteen years or older to purchase late or claim.

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Speaker 5: All Right, guys, welcome back eyl LA Hometown Heroes Edition.

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Speaker 6: That's a fact.

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Speaker 3: Yeah, shout out to Los Angeles.

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Speaker 5: We are sheltering in place in the great city of

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Speaker 5: LA one of my favorite places in the whole entire world. Respectfully,

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Speaker 5: absolutely so, while we're out on the West Coast for

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Speaker 5: the summer, we definitely, you know, planned on getting a

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Speaker 5: lot of content done. So this is the first of

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Speaker 5: hopefully many episodes that we will be recording while we

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Speaker 5: are in Los Angeles, West Coast Natives, and this is

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Speaker 5: very rare to actually meet somebody from LA or the

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Speaker 5: Greater LA area, because everybody that's in LA is like

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Speaker 5: from somewhere else, like you meet him like from Toronto, Chicago,

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Speaker 5: or Houston. Everybody comes to LA from different places. But

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Speaker 5: Ernest Dukes is actually from the OC, which is close enough,

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Speaker 5: close enough LA southern California to LA the Greater LA area,

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Speaker 5: and he's a really superstar in the game of being

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Speaker 5: a publicist and a TV producer. Is actually crazy because

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Speaker 5: I just found out. So I was talking to MG

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Speaker 5: the Mortgage Guy. If you're a loyal listener of Ernia Legia,

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Speaker 5: you know who Mad is. He's a close, close friend

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Speaker 5: of OZ and one of our most prestigious alumni. So

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Speaker 5: MG the Mortgage Guy, I'm talking to him like a

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Speaker 5: few weeks ago and he's like, yeah, DJ Envy hooked

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Speaker 5: me up with this publicist. So I'm thinking about, you

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Speaker 5: know what I'm saying, working with a publicist. So I'm like, yeah,

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Speaker 5: he's like, you know, publicist told me. He was like, well,

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Speaker 5: you know, have you heard of this podcast called Earn

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Speaker 5: You Lisia? Like you should try to get on that podcast,

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Speaker 5: And he was like, I'm the best episode by the way.

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Speaker 5: You're like, oh, if you ever earned a Lisia, you

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Speaker 5: already He's like, yeah, I made them go into top ten.

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Speaker 3: That is true.

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Speaker 5: So as as fate would have it, shout out to

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Speaker 5: our Gta Dune another ey L alumni, my God versus

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Speaker 5: my enemies. He hooked it up with our partner Mike

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Speaker 5: to get us our first interview in LA with like

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Speaker 5: I said, Ernest Dukes, who is a publicist. And it's

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Speaker 5: actually interesting because we haven't talked to a publicist yet.

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Speaker 5: We haven't talked to a TV producer yet, so I

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Speaker 5: run down. He has a long list of accomplishments, but

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Speaker 5: he's the owner of a marketing and PR company called

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Speaker 5: the Nottingham Group. He represents a lot of celebrity clients.

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Speaker 5: Some of them are Jeezy Remy Ma, Fashion Nova, Keisha Cole,

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Speaker 5: La La Milan. Some of his past clients were Nick Cannon, Ky,

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Speaker 5: Michelle Scott Storts, Tammy Rome In one twelve and Uh.

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Speaker 5: He has a bunch of stuff going. He has annual

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Speaker 5: business and branding workshops that he does once a year

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Speaker 5: I believe once a year yeah, called Ernest Living Tour,

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Speaker 5: where he's had guests like Mona Stock Monas Scott Tyson Beckford.

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Speaker 5: He also has a book that he is the author

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Speaker 5: of called Caption God, which talks about five hundred captions

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Speaker 5: on social media to increase engagement, and he has a

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Speaker 5: web series called Black Publicist Working. So this is going

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Speaker 5: to be a very informative, going on, educational episode. And

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Speaker 5: it's perfect that we you know, we're in Hollywood in

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Speaker 5: a perfect place to do it. So first and foremost,

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Speaker 5: thank you for joining us.

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Speaker 7: Appreciate it, Thank you, appreciate you.

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Speaker 6: But now we candn't have Shotty do this for you,

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Speaker 6: like for the rest of your career.

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Speaker 7: I'm here for When he was talking, I'm like, who's

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Speaker 7: he talking?

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Speaker 6: We're open to that, YO.

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Speaker 8: Side note, I'm so jealous of y'all because I did

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Speaker 8: my tour, the Ernest Living Tour. I really wanted to

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Speaker 8: call my people know how to have like the old

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Speaker 8: fans or whatever, like the community.

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Speaker 7: I want to call him the.

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Speaker 5: Earners shout out to ans.

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Speaker 6: That sounds good. We go use as a drop.

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Speaker 5: So all right, so let's start at the beginning because

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Speaker 5: I'm interested in this because, like I said, we actually

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Speaker 5: thought about hiring and publishers.

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Speaker 9: I just told him when we were in Chicago. I

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Speaker 9: saw Mandy shout out to many another alumni and I

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Speaker 9: was like, Yo, Mandy. We were watching her go to

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Speaker 9: all these events and we would look like, Yo, we

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Speaker 9: need a publicist. We need to be in these events.

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Speaker 9: And she was kind of like why you need it,

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Speaker 9: and I gave a bunch of reasons, and she was like, nah,

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Speaker 9: you guys are great where you are. You know, just

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Speaker 9: see how far you can go without it first, and

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Speaker 9: then if you really mean I was number one, was like, look,

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Speaker 9: we need to be in events that other people in.

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Speaker 9: We need a little bit more notoriety. We hadn't had

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Speaker 9: any press really, and she was like, I'm not sure

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Speaker 9: that's what a publicist does. I think you need to

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Speaker 9: figure out the roles first. And then we had another conversation.

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Speaker 9: She was like, keep going the way you're going. I

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Speaker 9: like the way you guys are doing this, and we'll

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Speaker 9: talk later. And we haven't talked about it since. But

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Speaker 9: like when you said that one of the episodes that

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Speaker 9: you listened to was Mandy, I'm like, that's ironic because

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Speaker 9: she had this conversation with me about the publisher position.

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Speaker 3: Yeah.

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Speaker 5: So all right, so before we even start, how do you,

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Speaker 5: how do you get started in being a publicist. I mean,

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Speaker 5: you're in the best city, LA for that. But you

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Speaker 5: never worked with an agency. You was always independent, you

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Speaker 5: told me, so you just like run down on people, like, hey,

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Speaker 5: let me get you in the magazine.

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Speaker 8: I've never been that person, so all right, so let

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Speaker 8: me start from the beginning. Growing up, it's gonna sound

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Speaker 8: super funny and corny. I wanted to do acting when

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Speaker 8: I was a kid, like a teenager, and so I

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Speaker 8: would come from Orange County to LA and I would

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Speaker 8: always do these acting classes. And at the time, like

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Speaker 8: a lot of the people that I was hanging out

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Speaker 8: with have become successful to this day. Like coming up,

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Speaker 8: like I would run around like Kiki Palmers and like

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Speaker 8: Quincy and Kofie from Queen's Sugar and Own. And so

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Speaker 8: by hanging out with them, I would always get invited

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Speaker 8: to events. And so one day I got invited to

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Speaker 8: some event. I saw Jackie Christie who's on Basketball Wives,

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Speaker 8: and so she was super nice. She was on the

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Speaker 8: red carpet and she was sweating. So I was fanning her.

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Speaker 8: You know, I'm like, hey, I'm trying look out for you,

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Speaker 8: because it's.

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Speaker 7: Like it was like sweating, right.

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Speaker 8: And so when I was finished and she was done

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Speaker 8: during her interview, she gave me one hundred dollars and

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Speaker 8: she's like, here's some change.

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Speaker 7: And I'm like some change.

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Speaker 8: After time, I was broken as hell, So I'm like,

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Speaker 8: what can I do for some more change?

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Speaker 3: Right?

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Speaker 8: So every time I would go out and I wouldee her,

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Speaker 8: I always try to be nice and cordial because I

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Speaker 8: wanted to get some more change.

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Speaker 3: Nah.

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Speaker 8: I was like, what you need? Like I would have though,

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Speaker 8: you know. And so she asked me, like, who's your publicist?

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Speaker 8: Because you are you are always at the same events

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Speaker 8: that I'm at, and I didn't know what a publicist was.

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Speaker 8: And so I'm like, well, shit, I guess it's me

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Speaker 8: because no one else is here. And so she's like

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Speaker 8: if I pay you, can you get me into events?

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Speaker 8: And I'm like, yeah, perfect because it was some pay

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Speaker 8: involved and I again wasn't making money. And so from there,

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Speaker 8: her and her husband written a book called No Ordinary Love.

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Speaker 8: It was they co authored it together, and then Basketball

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Speaker 8: why it was happening on that show?

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Speaker 7: There was nobody. None of those women had publicists.

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Speaker 8: They didn't even know what a publicist was, like, you know,

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Speaker 8: think about it, like you're just a wife or a girlfriend,

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Speaker 8: and all of a sudden, you're on television.

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Speaker 7: You don't know what to do.

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Speaker 8: And so they saw Jackie at a publicist and so

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Speaker 8: they all start hiring me. So like season one, like

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Speaker 8: I worked with Malaysia and Laura Govin and like all

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Speaker 8: these different women, and then it just kept going from

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Speaker 8: there and I became like the reality show publicist.

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Speaker 9: Yeah so she had she had a sister, right, Laura, Yeah, Gloria,

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Speaker 9: So yeah, both of them.

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Speaker 7: No, I just had they weren't getting along.

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Speaker 8: So and that's another thing I realized too quickly that

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Speaker 8: those women are so competitive that it didn't really help

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Speaker 8: me to represent everybody because everyone Like for example, when

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Speaker 8: I had Laura and Malaysia, they got.

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Speaker 7: Into a fist fight, so it's like, what do you do?

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Speaker 3: Like, what do you know?

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Speaker 7: How well legend I think it's on real start, You're

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Speaker 7: gonna check it out.

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Speaker 8: They both have hands though I could tell you what

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Speaker 8: I saw, but yeah, and then from there I started

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Speaker 8: doing all the reality shows. I got people on Love

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Speaker 8: and Hip Hop, I got Hollywood X's on VH one,

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Speaker 8: Mob Wives, and like again becoming the reality star guy.

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Speaker 8: It was looked down upon, Oh, you just do reality

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Speaker 8: because at that time, no one cared about reality stars.

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Speaker 8: It's like who cares? And then but it's funny that

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Speaker 8: it's funny that people look down at me having reality

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Speaker 8: stars because that's what actually got me my job at Fashionova.

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Speaker 8: They saw value in reality talent as influencers, Like before

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Speaker 8: influencers were really a thing. It was like the reality

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Speaker 8: people they would pay and so I had so many

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Speaker 8: of them. They hired me to do the PR for

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Speaker 8: Fashion Nova, and that's really what people started treating me

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Speaker 8: different after that. It's like, you work at Fashion Nova,

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Speaker 8: you know stress because of reality TV?

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Speaker 6: Really that's crazy.

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Speaker 9: So you got all these clients in season one, I'm

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Speaker 9: still thinking to myself, what actually does publicist do?

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Speaker 3: Right?

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Speaker 7: Yeah?

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Speaker 8: I was thinking that too at the time because I

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Speaker 8: never went to college for PR, like really intern for

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Speaker 8: a bunch of people, and I don't really feel like

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Speaker 8: I learned what to do. I learned what not to

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Speaker 8: do because like there were those people I interned for,

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Speaker 8: with the exception of one woman her name of Chanelle Green,

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Speaker 8: were all kind of just using me to like do

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Speaker 8: things for them.

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Speaker 7: Like I wasn't learning nothing.

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Speaker 8: It's like and that's why I tell peop about internships,

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Speaker 8: like you got to really figure out like if the

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Speaker 8: internship is in alignment with your vision, because like me,

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Speaker 8: running to get you coffee every day is not going

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Speaker 8: to ever propel me to where I want to go.

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Speaker 8: I know how to get coffee, I know how to

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Speaker 8: look at me. I can eat, you know, I know

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Speaker 8: how to order and uber eat and all that. So

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Speaker 8: like literally it didn't help me at all. And so

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Speaker 8: I started taking like classes, like you know, online classes

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Speaker 8: or watching YouTube videos.

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Speaker 7: I think I have a PhD in Google.

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Speaker 6: Oh, I guess class, ye.

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Speaker 8: And I used to steal, but like not like steal steal,

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Speaker 8: like you know, like stick nobody up. But I would

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Speaker 8: go to this bookstore called Borders Bookstores. I don't know

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Speaker 8: if they still have them, but they used to have

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Speaker 8: the price tag on the back of the book. It

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Speaker 8: was a sticker, and so I would go like in

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Speaker 8: the children's book section and get like Clifford the Big

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Speaker 8: Red Dog and it was four dollars. And I would

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Speaker 8: take that sticker off and put on the back of

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Speaker 8: like the Art of Publicity that was sixty dollars. I

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Speaker 8: had like a CD rom in the back before there

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Speaker 8: was apps and stuff, and I would go and like

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Speaker 8: pay for that. So I was stealing, but like still

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Speaker 8: trying to you.

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Speaker 6: Know, have a good art with it to the scramblers.

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Speaker 7: You know what I'm saying.

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Speaker 8: And that's kind of like how uh that's how I learned.

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Speaker 8: But yeah, I remember what the original question was. I

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Speaker 8: started thinking about stealing and going to jail.

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Speaker 5: I think he was saying, like, what's the actual role

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Speaker 5: the roles?

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Speaker 8: In the beginning, I didn't know, like I said, so

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Speaker 8: I kind of operated as a best friend for hire.

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Speaker 8: Like these women would call and be like, oh, my

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Speaker 8: husband's cheating on me, and I'll be on the phone

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Speaker 8: like what happened?

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Speaker 3: You know?

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Speaker 7: John three sixteen said like, you know, giving them script jobs.

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Speaker 7: Six You know, I'm serious.

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Speaker 9: I'm thinking, like this is what you coos to do.

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Speaker 8: What I'm doing everything else, you know, I'm fixing ship

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Speaker 8: and getting them pressed. So I really didn't know in

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Speaker 8: the beginning, but now I have like really learned and

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Speaker 8: mastered the art of it. So what I would say

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Speaker 8: a publicist like I am in charge of how the

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Speaker 8: public consumes your image, of your brand or your project.

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Speaker 8: So for different people I do different things. Some people

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Speaker 8: come to me for branding, which is like I'm involved

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Speaker 8: with your overall like look of your brand, everything that

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Speaker 8: you I guess accumulate under your brand. So, for example,

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Speaker 8: like Tammy Rowman, when I started working with her shoes

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Speaker 8: on Basketball Wives, she just hit somebody in the face.

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Speaker 8: I forget which season it was. She hit somebody and

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Speaker 8: she's like, I don't need to clean my image like

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Speaker 8: they were saying, I'm a bully, and I'm like, all right, cool,

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Speaker 8: let's figure this out. So we went and did press

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Speaker 8: and all different markets were in Atlanta, New York, LA.

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Speaker 8: Of course, like really trying to show like a different

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Speaker 8: side of her that people don't see on the TV show.

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Speaker 8: And then from there and getting to know her, I

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Speaker 8: realized she was funny, and she was doing her bonic chronicles.

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Speaker 8: She was on Instagram talking and really blowing up on

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Speaker 8: Instagram for that, and so I'm like, well, what more

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Speaker 8: can we do? So together her and I created an

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Speaker 8: app called tam Motions, was like the first talking emoji.

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Speaker 8: We're number one of the app store. We beat Kim Kardashian.

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Speaker 8: We ain't really making no money from it. That's another story.

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Speaker 8: But we beat her and then from there we kept growing.

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Speaker 8: So we did the scripted series on title Bonnic Chronicles.

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Speaker 8: We did scripted, not scripted. We did stand up comedy

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Speaker 8: where I co write the jokes with her, and that

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Speaker 8: would be more more of an example of branding. But

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Speaker 8: then there are some people just come strictly for publicity,

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Speaker 8: like Scott Storage. She was producing the single for Chris

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Speaker 8: Brown and Rick Ross. All he wanted was to do

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Speaker 8: interviews and talk about it. So I set up his

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Speaker 8: press tour. We did all that stuff and when it

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Speaker 8: was over, I got my check. He went along his

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Speaker 8: way and I ain't seen him since, you know, So, uh,

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Speaker 8: A shorter answer, just like I guess put a button on.

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Speaker 8: It is like anything from anytime you've see an artist do,

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Speaker 8: like magazine interviews or red carpets or anything that has

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Speaker 8: to do with press, Like the publicist is there to

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Speaker 8: facilitate that.

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Speaker 3: So is it based off of a relationships?

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Speaker 5: So it's like, all right, I want to go on

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Speaker 5: a press tour, right and I just put a new

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Speaker 5: book out. I want to go to breakfast club. I

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Speaker 5: want to go to you know, big boy in the morning.

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Speaker 5: I want to go to earn your leisure. That's a

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Speaker 5: big check, big, big, big where else you want to go?

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Speaker 8: So I'm like adding numbers in my head.

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Speaker 3: So how do.

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Speaker 5: You all right, how do you make that happen? Is

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Speaker 5: it like relationships that you've built with these people or

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Speaker 5: do you just kind of cold call?

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Speaker 3: Like how it can.

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Speaker 7: Happened one of two ways.

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Speaker 8: So I think a lot of When I first started MPR,

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Speaker 8: there weren't a lot of publicists like and not a

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Speaker 8: lot of black ones or males at that point for

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Speaker 8: that matter. And then over the years, I think it's

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Speaker 8: become cool and trendy. So now so many people do it,

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Speaker 8: and so those people are just getting in it. They

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Speaker 8: would do like a cold call or like an email

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Speaker 8: or send a pitch letter and hope for the best.

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Speaker 8: If you have a client that is of interest, they're

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Speaker 8: going to call you back, you know, Like let's say

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Speaker 8: I work with Gabrielle Union. Of course they're gonna call

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Speaker 8: me back. Is Gabrielle Union. I don't think that really

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Speaker 8: shows like how great of a publicist you are because.

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Speaker 7: The talent's name is big.

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Speaker 8: I'm always more impressed, like when somebody can get like,

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Speaker 8: you know, Joe Jones, no exactly. So when you can

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Speaker 8: get Joe Jones on those platforms, that's what I'm impressed.

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Speaker 8: I'm like, how do you get this? How you get

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Speaker 8: them over there? You know, no one knows him, so

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Speaker 8: that's impressive. But for me, I did start that way,

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Speaker 8: like not having any big names and really having to

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Speaker 8: like really trying to persuade people, and really it's all

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Speaker 8: about relationships. So now I can like text someone at

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Speaker 8: the breakfast club, like, hey, can you have my person

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Speaker 8: come on? Or like because I work with Nick Cannon,

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Speaker 8: I can text him and say, hey, can someone come on

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Speaker 8: your morning show or whatever. But I was able to

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Speaker 8: build relationships by investing in myself. So here's what people

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Speaker 8: don't realize. When I said work with reality clients, they

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Speaker 8: don't make a lot of money. So it's not like

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Speaker 8: I was making tons of bread working with them. I

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Speaker 8: was making literally, I'll tell you what I was making.

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Speaker 8: When I first started with Jackie Christie, she would pay

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Speaker 8: me fifty dollars for every interview I can get her,

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Speaker 8: which is crazy, like no one's fucking working for fifty dollars.

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Speaker 8: But at the time, like, you don't understand how dead

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Speaker 8: broke I was so I'm like, fifty dollars. I had

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Speaker 8: her interview with every WordPress blog or blog spot blog

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Speaker 8: or internet radio. I'm like, you got to interview here,

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Speaker 8: interview there, and she would do it. That's bad though,

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Speaker 8: for anybody listening, like you like less. It's more to me,

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Speaker 8: like you want quality instead of quantity. But at the time,

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Speaker 8: it was like I wanted the fifty per placement. And

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Speaker 8: then from there, I'm like, I'm gonna charge everybody a

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Speaker 8: thousand a month.

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Speaker 7: I'm gonna be rich.

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Speaker 8: Realized I would never be rich making a thousand dollars

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Speaker 8: a month, especially because going back to your point and

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Speaker 8: building relationships, I would used that money to invest in myself.

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Speaker 8: So like, if I got someone an interview on the

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Speaker 8: Breakfast Club and I'm in LA, they bare could afford

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Speaker 8: the thousand dollars a month.

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Speaker 7: They're not going to afford to fly me in. So

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Speaker 7: I would take the thousand they gave.

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Speaker 8: Me and fly myself in and put myself up just

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Speaker 8: so I can put a face.

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Speaker 7: To the name when I meet these people, you know

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Speaker 7: what I mean.

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Speaker 8: And so I really wasn't making nothing, but I think

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Speaker 8: in a long term it paid off because I have

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Speaker 8: so many relationships, Like I can navigate through pretty much

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Speaker 8: any city now because I've been there so many times

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Speaker 8: or so many clients, And now I'm to the point

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Speaker 8: where people fly me in and it's not even like

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Speaker 8: I'm in coach or in the middle seat, like I

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Speaker 8: get first class, like I have a I hit like

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Speaker 8: a rider, humbly speaking. But it's all because of like

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Speaker 8: the investment I made in myself.

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Speaker 9: So your pay is based on the the placement, So

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Speaker 9: the higher the placement.

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Speaker 7: No, my pay now is based on my name.

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Speaker 8: Honestly, I think I always tell people like a lot

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Speaker 8: of people reach out to me and I had to

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Speaker 8: like really like tap into my discernment and discerning like

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Speaker 8: is this somebody should work with or is this somebody

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Speaker 8: who's just trying to chase the cloud? Like I've had

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Speaker 8: people who've hired me and don't even have any spectations

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Speaker 8: for me other than for me to put them on

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Speaker 8: my page and say I represent them, and for them

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Speaker 8: to say like, oh, yeah, my publishers does Fashionova and

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Speaker 8: they do this person that person because I think it

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Speaker 8: makes them lit by association. And in the beginning, just

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Speaker 8: like the fifty dollars, I'm like, come on, I got

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Speaker 8: you I'm a publicists because I want the money, yeah,

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Speaker 8: you know, and now not now, but like later in life,

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Speaker 8: I realized that like all money wasn't good money, and

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Speaker 8: I cared more about my reputation than like trying to

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Speaker 8: mix them bread and so again, like most publicists, they'll

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Speaker 8: charge you not necessarily based on the placements. I think

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Speaker 8: back in the day, there was a way that people

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Speaker 8: would factor that in, Like they would say, like how

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Speaker 8: much each outlet, like what the value was, and like

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Speaker 8: this was valued at this, And the way they would

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Speaker 8: create the value is by seeing how much they charged

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Speaker 8: for an ad. So like let's say you guys charge

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Speaker 8: one hundred dollars for a fifteen second ad, and I

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Speaker 8: got somebody a ten minute interview on your thing, I

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Speaker 8: would charge, you know, four hundred dollars for every minute.

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Speaker 5: So all right, so what's the going rate for publicists?

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Speaker 3: Now?

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Speaker 5: I believe you said like five and twenty five hundred

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Speaker 5: dollars a month.

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Speaker 8: Yeah, so I think most people on average charge twenty

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Speaker 8: fives to five thousand, But again that some people would

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Speaker 8: charge less, some people who charge more. It just really depends.

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Speaker 8: And honestly, it's like a business where you make your

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Speaker 8: own rate. It's like, what do you charge for ads

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Speaker 8: on your podcast? Whatever you want? You know, some people

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Speaker 8: charge they rant or they overhead and that's what all

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Speaker 8: they want to make. Are some people they think less

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Speaker 8: is more. They operate with less is more mentality, Like

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Speaker 8: I'd rather get ten clients for one thousand dollars and

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Speaker 8: make ten thousand then trying to hustle up two clients

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Speaker 8: that will pay five. So I think it all depends

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Speaker 8: for me. Yeah, what do you charge? It depends. I

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Speaker 8: I was thinking, like should I say what I charge?

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Speaker 8: It really does just depend on like the level of client.

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Speaker 8: Like I have strategy behind like what I charge, and

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Speaker 8: I always try to factor like how much time is

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Speaker 8: this gonna take for me? Like if it's fashion OVA

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Speaker 8: and I know I'm going to be on the phone

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Speaker 8: with you guys on a million zoom calls now because

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Speaker 8: we're in COVID, but all these zoom calls every day

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Speaker 8: and it's taken away from working other projects, and obviously

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Speaker 8: I'm going to charge more for that if it's something

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Speaker 8: like a Nick Cannon. At the time, we're just doing

437
00:18:13,640 --> 00:18:16,560
Speaker 8: these music stuff. So it wasn't a lot that was

438
00:18:16,600 --> 00:18:21,040
Speaker 8: going on I still charged, you know, more than I

439
00:18:21,240 --> 00:18:24,680
Speaker 8: that I said in that range, but it was less

440
00:18:24,680 --> 00:18:27,080
Speaker 8: than significantly less than like what I would have charged.

441
00:18:27,280 --> 00:18:28,640
Speaker 7: Somebody was taking more of my time.

442
00:18:28,880 --> 00:18:31,480
Speaker 5: So is it is it something that you need on going?

443
00:18:31,520 --> 00:18:34,119
Speaker 5: Like let's say we want to just a run for

444
00:18:34,160 --> 00:18:36,359
Speaker 5: the book, right, is like I get to published it

445
00:18:36,400 --> 00:18:37,960
Speaker 5: for three months and then I'm good? Or it is

446
00:18:38,040 --> 00:18:40,640
Speaker 5: like something that you just need to have like every month.

447
00:18:41,160 --> 00:18:44,680
Speaker 8: Definitely, that's depending upon what your vision is. Right, So

448
00:18:45,119 --> 00:18:47,240
Speaker 8: if your goal is only to promote this book, then

449
00:18:47,359 --> 00:18:48,960
Speaker 8: I would say do a camp, like a three month

450
00:18:49,000 --> 00:18:51,439
Speaker 8: campaign for the book. But if your thing is like

451
00:18:51,480 --> 00:18:53,880
Speaker 8: I want something a long term where I want this

452
00:18:53,880 --> 00:18:56,320
Speaker 8: person to be invested in my brand and I want

453
00:18:56,320 --> 00:18:57,960
Speaker 8: them to bring me opportunities and I want them to

454
00:18:58,000 --> 00:19:00,919
Speaker 8: find opportunities when there's nothing going on on, then I

455
00:19:00,920 --> 00:19:03,639
Speaker 8: would say do something ongoing like for you guys and

456
00:19:03,680 --> 00:19:04,840
Speaker 8: having your show. I don't know if you have a

457
00:19:04,880 --> 00:19:08,040
Speaker 8: talent book or if you book it yourself, but I

458
00:19:08,080 --> 00:19:09,639
Speaker 8: would say, oh, yeah, you can have a publicist for

459
00:19:09,640 --> 00:19:11,879
Speaker 8: the earn your Leisure podcast because you guys have so

460
00:19:11,920 --> 00:19:15,199
Speaker 8: many dope guests on. But how many times are people

461
00:19:15,960 --> 00:19:18,719
Speaker 8: syndicating it on other platforms. And what I mean by

462
00:19:18,720 --> 00:19:20,600
Speaker 8: syndicating it is like, for example, like you can have

463
00:19:20,640 --> 00:19:23,240
Speaker 8: your interview with Ryan Leslie, you can send it out like, hey,

464
00:19:23,240 --> 00:19:24,639
Speaker 8: we did an interview with Ryan Leslie. I don't know

465
00:19:24,640 --> 00:19:26,440
Speaker 8: how much pickup that's going to get, but if you're

466
00:19:26,480 --> 00:19:28,520
Speaker 8: a publicist, they can say here, they didn't interview with

467
00:19:28,560 --> 00:19:32,159
Speaker 8: lyon Ryan Leslie. You did the excerpts from the interview,

468
00:19:32,160 --> 00:19:34,560
Speaker 8: like Ryan Leslie on starting a business, Ryan Leslie on

469
00:19:34,600 --> 00:19:36,440
Speaker 8: the first time he lost a million dollars.

470
00:19:36,480 --> 00:19:38,160
Speaker 7: So you're really almost doing.

471
00:19:37,960 --> 00:19:40,199
Speaker 8: The work for these outlets to write their stories for

472
00:19:40,240 --> 00:19:42,760
Speaker 8: you guys, and then we're including photos with it. So

473
00:19:43,280 --> 00:19:46,000
Speaker 8: that way when people search earn your leisure, like you're

474
00:19:46,040 --> 00:19:48,760
Speaker 8: turning more people onto the podcast. You're helping your seo.

475
00:19:48,920 --> 00:19:50,840
Speaker 8: So when they google y'all, y'all, of course you're gonna

476
00:19:50,880 --> 00:19:53,160
Speaker 8: be the first thing on Google because you're a unique name.

477
00:19:53,640 --> 00:19:55,439
Speaker 8: But it just helps with all of that. And so

478
00:19:55,680 --> 00:19:57,240
Speaker 8: that would be something that would be more long term.

479
00:19:57,240 --> 00:19:59,320
Speaker 8: You don't tell somebody do that for three months and

480
00:19:59,320 --> 00:20:00,280
Speaker 8: then stop, you know.

481
00:20:00,640 --> 00:20:03,560
Speaker 9: So that's a lot, right, So what is it like

482
00:20:03,920 --> 00:20:06,359
Speaker 9: juggling all different types of clients Because I'm sure you

483
00:20:06,400 --> 00:20:08,920
Speaker 9: have to deal with multiple different type of personalities.

484
00:20:08,920 --> 00:20:12,480
Speaker 7: What's that Like, I've never done crack, but.

485
00:20:14,760 --> 00:20:16,040
Speaker 8: When I be seeing them in the movies they be

486
00:20:16,119 --> 00:20:17,840
Speaker 8: doing all that, I'm like, I can relate to that

487
00:20:17,960 --> 00:20:21,920
Speaker 8: shit I've ever done it. Though it was like that. Now,

488
00:20:22,040 --> 00:20:24,360
Speaker 8: like I mentioned, I have a handful of clients. Now

489
00:20:24,680 --> 00:20:27,280
Speaker 8: I'm in a position where I'm very selective.

490
00:20:27,320 --> 00:20:29,000
Speaker 7: Now I'm like, do I like that?

491
00:20:29,240 --> 00:20:31,200
Speaker 8: Like, is it gonna like when I see them call,

492
00:20:31,200 --> 00:20:33,640
Speaker 8: I'm not gonna be like not this person again, or

493
00:20:33,760 --> 00:20:35,879
Speaker 8: is it gonna be somebody I'm excited to talk to you,

494
00:20:35,920 --> 00:20:37,760
Speaker 8: I'm gonna be calling them. And so if I don't

495
00:20:37,800 --> 00:20:40,320
Speaker 8: have that level of excitement, I don't want to do it.

496
00:20:40,440 --> 00:20:42,800
Speaker 8: Because at the one time I would have everybody, I

497
00:20:43,200 --> 00:20:46,400
Speaker 8: have twenty clients making five hours an hour, like when

498
00:20:46,440 --> 00:20:48,359
Speaker 8: you break it all down, like I wasn't really making

499
00:20:48,359 --> 00:20:51,439
Speaker 8: no money. And I was also very big on like

500
00:20:51,480 --> 00:20:54,159
Speaker 8: that was when PUFF was like I don't sleep, I sleep.

501
00:20:53,880 --> 00:20:56,040
Speaker 7: And I'm dead. I'm like, I'm asleep and I'm dead.

502
00:20:56,040 --> 00:20:56,960
Speaker 7: And then it almost died.

503
00:20:56,960 --> 00:21:02,760
Speaker 8: I'm like, you're going to SEP So now I'm like

504
00:21:02,840 --> 00:21:05,560
Speaker 8: quality of life. So I'm going to sleep. I ain't

505
00:21:05,560 --> 00:21:07,840
Speaker 8: staying up all night. Y'all can have that, and I'm

506
00:21:08,960 --> 00:21:10,120
Speaker 8: easy for me to balance them.

507
00:21:10,240 --> 00:21:12,480
Speaker 9: Yeah, you know so, so that's part of it, right,

508
00:21:12,480 --> 00:21:14,520
Speaker 9: dealing with the clients. But they also have teams too,

509
00:21:14,560 --> 00:21:17,359
Speaker 9: So what's it like dealing with their manager or their agent?

510
00:21:17,480 --> 00:21:19,879
Speaker 7: And now everything is different.

511
00:21:19,920 --> 00:21:22,320
Speaker 8: I think the time I only have issues with dealing

512
00:21:22,320 --> 00:21:25,240
Speaker 8: with a team member is when I'm brought on to

513
00:21:25,359 --> 00:21:29,040
Speaker 8: work as someone's independent publishers for a label. So for example,

514
00:21:29,080 --> 00:21:33,720
Speaker 8: with Gezi, now I'm as publicists because he's not with

515
00:21:33,800 --> 00:21:36,520
Speaker 8: a label, but like for his last two albums, he

516
00:21:36,600 --> 00:21:38,800
Speaker 8: was on Deaf Jam, and so it would be myself

517
00:21:38,800 --> 00:21:40,640
Speaker 8: as an independent publicist, and then we have a Deaf

518
00:21:40,680 --> 00:21:43,560
Speaker 8: Jam publicist, and that would be hard. And it's always

519
00:21:43,600 --> 00:21:45,800
Speaker 8: hard when you're working with a label publicist because we're

520
00:21:45,840 --> 00:21:49,359
Speaker 8: all trying to we're all trying to show that you know,

521
00:21:49,400 --> 00:21:51,680
Speaker 8: we're worth what you're paying us, that we're needed, and

522
00:21:51,720 --> 00:21:54,440
Speaker 8: they're only but so many outlets, So it's like if

523
00:21:54,480 --> 00:21:56,320
Speaker 8: I'm pitching for a breakfast club and they're pitching for

524
00:21:56,320 --> 00:21:57,879
Speaker 8: a breakfast well, that's a whole other story because then

525
00:21:57,880 --> 00:21:59,240
Speaker 8: he also has a radio person too.

526
00:21:59,520 --> 00:22:00,280
Speaker 7: I learned that quick.

527
00:22:00,440 --> 00:22:03,879
Speaker 8: Radio publicists, well they just handle all radio radio in

528
00:22:04,000 --> 00:22:08,360
Speaker 8: terms of radio ads or radio interviews or whatever. So

529
00:22:09,160 --> 00:22:11,400
Speaker 8: no one touches radio but the radio person. I didn't

530
00:22:11,440 --> 00:22:13,399
Speaker 8: know that because I come from like where I had

531
00:22:13,440 --> 00:22:15,000
Speaker 8: a reality client. It was just me and them. So

532
00:22:15,040 --> 00:22:18,640
Speaker 8: I'm managing damn near doing PR, marketing everything. So that's

533
00:22:18,680 --> 00:22:20,159
Speaker 8: kind of like where my mind is at, like I

534
00:22:20,160 --> 00:22:22,440
Speaker 8: can just get it done. And I remember I pitched

535
00:22:22,440 --> 00:22:23,760
Speaker 8: inn for the Breakfast Club and I was like, you

536
00:22:23,760 --> 00:22:25,160
Speaker 8: don't ever pitched the Breakfast.

537
00:22:24,840 --> 00:22:29,440
Speaker 7: Club for him? Like that's my job. I hate my bad,

538
00:22:30,040 --> 00:22:30,280
Speaker 7: you know.

539
00:22:31,000 --> 00:22:33,120
Speaker 8: And so that's when it becomes difficult when everyone's trying

540
00:22:33,119 --> 00:22:35,400
Speaker 8: to figure out like their role.

541
00:22:35,680 --> 00:22:36,560
Speaker 7: Even with the publicist.

542
00:22:36,600 --> 00:22:39,280
Speaker 8: It's like if I'm pitching for let's say Source magazine,

543
00:22:39,359 --> 00:22:42,040
Speaker 8: and he pitched for Source magazine, it's like, and I

544
00:22:42,080 --> 00:22:43,719
Speaker 8: got it. It's like why I talk to them first.

545
00:22:44,000 --> 00:22:45,440
Speaker 8: It's like, yeah, but did you get it though?

546
00:22:45,840 --> 00:22:45,919
Speaker 3: No?

547
00:22:46,560 --> 00:22:47,720
Speaker 7: And it happened for me too.

548
00:22:47,720 --> 00:22:49,000
Speaker 8: It's like while I was talking to them for two weeks,

549
00:22:49,000 --> 00:22:50,600
Speaker 8: but they went around me and talked to somebody bigger

550
00:22:50,600 --> 00:22:52,480
Speaker 8: and they got it. And so like now that's something

551
00:22:52,480 --> 00:22:54,240
Speaker 8: that he got to put on his press recap for

552
00:22:54,280 --> 00:22:56,240
Speaker 8: the month, and I'm like, I ain't get that. You know,

553
00:22:56,440 --> 00:23:00,439
Speaker 8: I get a lot of work. So that's hard, and

554
00:23:00,480 --> 00:23:03,240
Speaker 8: it's hard. That's hard in terms of like logistically, but

555
00:23:03,320 --> 00:23:06,359
Speaker 8: I think mentally for me it's hard too, because I

556
00:23:06,480 --> 00:23:10,120
Speaker 8: was always in those scenarios considered like the urban publicis.

557
00:23:10,880 --> 00:23:14,520
Speaker 8: Even with GZI at one point, I'm like the urban publicist,

558
00:23:14,760 --> 00:23:18,520
Speaker 8: he's leaving the label, he's with a big firm, Sunshine Facts,

559
00:23:18,960 --> 00:23:21,680
Speaker 8: and so it's like, well, this is my for lack

560
00:23:21,720 --> 00:23:23,280
Speaker 8: of better terms, you know, to be frank, like, this

561
00:23:23,320 --> 00:23:25,480
Speaker 8: is my white publicist, and this is my black publicist.

562
00:23:25,760 --> 00:23:27,800
Speaker 8: So when it came to me, it was like, although

563
00:23:27,840 --> 00:23:29,960
Speaker 8: I can go and get you like US Weekly and

564
00:23:30,000 --> 00:23:32,000
Speaker 8: get you in People Magazine just as well as I

565
00:23:32,000 --> 00:23:34,600
Speaker 8: can get you on Breakfast Club and Source and hell

566
00:23:34,840 --> 00:23:36,960
Speaker 8: even like on Bossip if we want to go just

567
00:23:37,040 --> 00:23:41,240
Speaker 8: all layers of it, they would only send requests to

568
00:23:41,320 --> 00:23:43,879
Speaker 8: the white publicists for white stuff. And then for me

569
00:23:43,960 --> 00:23:45,919
Speaker 8: it was like get me on Double XL, get me

570
00:23:46,000 --> 00:23:49,560
Speaker 8: on Fader, get me on Complex. And I was also

571
00:23:49,560 --> 00:23:51,280
Speaker 8: I'm not gonna lie. That's the same scenario I had

572
00:23:51,320 --> 00:23:53,639
Speaker 8: with Nick Cannon. But Nick had a million publishers. They

573
00:23:53,680 --> 00:23:55,520
Speaker 8: get a publicist for a while, and hour publicists for

574
00:23:55,560 --> 00:23:58,440
Speaker 8: the radio show, a publicist for his acting, and here

575
00:23:58,440 --> 00:24:00,840
Speaker 8: I'm doing the pr for the music and so it's

576
00:24:00,920 --> 00:24:03,280
Speaker 8: like I was I remember I told Nick. I'm like, hey,

577
00:24:03,440 --> 00:24:05,320
Speaker 8: I got this opportunity. You can go on Larry King,

578
00:24:05,440 --> 00:24:07,160
Speaker 8: you go on the real He's like, I don't want

579
00:24:07,160 --> 00:24:09,000
Speaker 8: to do that. I'm like, okay, well what do you

580
00:24:09,040 --> 00:24:10,760
Speaker 8: want to do? He's like, I want to do an

581
00:24:10,760 --> 00:24:13,960
Speaker 8: interview with This is fifty. I'm like like, no, shade

582
00:24:13,960 --> 00:24:15,480
Speaker 8: of this is fifty. But I was so happy. I'm

583
00:24:15,520 --> 00:24:18,359
Speaker 8: like a TV booking, Like like that's what we want,

584
00:24:18,440 --> 00:24:20,680
Speaker 8: Like we want TV bookings because there's not as many.

585
00:24:20,720 --> 00:24:22,760
Speaker 8: Like with a digital outlet, you can have a million

586
00:24:22,760 --> 00:24:25,040
Speaker 8: stories on it. You can do everybody TV is. You know,

587
00:24:25,080 --> 00:24:27,119
Speaker 8: it's only five days a week. There's limited slot. So

588
00:24:27,160 --> 00:24:28,800
Speaker 8: you feel like you did something when you got it.

589
00:24:29,040 --> 00:24:30,520
Speaker 8: And he was like, no, I want to do it.

590
00:24:30,680 --> 00:24:33,479
Speaker 8: And I'm like, all right, I don't want to do it.

591
00:24:33,560 --> 00:24:35,600
Speaker 8: I'm like, what about cooking with Snoop and Martha. He's like, nah,

592
00:24:35,600 --> 00:24:39,400
Speaker 8: I don't want to cook this is fifty. I'm bossip.

593
00:24:39,480 --> 00:24:42,600
Speaker 8: I'm like all right, And so because I'm the black

594
00:24:42,600 --> 00:24:45,280
Speaker 8: publicist in that scenario, like I'm not even black. I'm

595
00:24:45,280 --> 00:24:47,800
Speaker 8: not going to use race for Nick. I'm the music publicist.

596
00:24:47,800 --> 00:24:49,720
Speaker 8: He just wants hip hop. He wanted to be an artist,

597
00:24:49,880 --> 00:24:52,199
Speaker 8: or he's an artist. He wanted hip hop outlets, and

598
00:24:52,240 --> 00:24:54,440
Speaker 8: then the person who does his general press.

599
00:24:54,200 --> 00:24:56,000
Speaker 7: Would go out and get those TV opportunities.

600
00:24:56,720 --> 00:24:59,800
Speaker 8: So those that it becomes hard working with other people

601
00:24:59,840 --> 00:25:02,680
Speaker 8: and scenarios like that, I would I would much rather.

602
00:25:03,840 --> 00:25:05,680
Speaker 8: I won't say much rather, I was gonna stay. I

603
00:25:05,680 --> 00:25:07,840
Speaker 8: would much rather work alone, but I would work as

604
00:25:07,880 --> 00:25:10,520
Speaker 8: a team if you know everyone was on the same

605
00:25:10,560 --> 00:25:13,000
Speaker 8: pagecause a lot of times it's not because we didn't.

606
00:25:12,760 --> 00:25:13,320
Speaker 7: All start together.

607
00:25:13,359 --> 00:25:17,119
Speaker 8: It's like imagine you're my publicist and we work and

608
00:25:17,440 --> 00:25:19,040
Speaker 8: all of a sudden, I'm like, yo, this is my

609
00:25:19,160 --> 00:25:21,359
Speaker 8: other publicists. Now you kind of feel away, like what

610
00:25:21,480 --> 00:25:24,080
Speaker 8: you needed him for I wasn't doing good and so now.

611
00:25:24,040 --> 00:25:25,159
Speaker 3: Too many chefs in the kitchen.

612
00:25:25,200 --> 00:25:25,720
Speaker 6: It's too much.

613
00:25:25,760 --> 00:25:27,320
Speaker 8: And so there's really no way for you guys to

614
00:25:27,359 --> 00:25:29,400
Speaker 8: become like this because you're always looking at him like

615
00:25:29,640 --> 00:25:31,639
Speaker 8: is he trying to replace me? You might come in

616
00:25:31,760 --> 00:25:33,880
Speaker 8: with like a chip like yeah, they needed me because

617
00:25:33,920 --> 00:25:36,800
Speaker 8: you couldn't do it, and so it I don't know,

618
00:25:36,840 --> 00:25:38,200
Speaker 8: it's not harmonious.

619
00:25:38,720 --> 00:25:39,879
Speaker 3: Who needs a publicist?

620
00:25:39,960 --> 00:25:41,919
Speaker 5: Like because it's like traditionally you would think, all right,

621
00:25:41,960 --> 00:25:45,280
Speaker 5: an actor, actress, musician, But now, like I said, you

622
00:25:45,359 --> 00:25:49,439
Speaker 5: got mortgage brokers. Just looking at publishers and financial podcasts, Like,

623
00:25:49,520 --> 00:25:51,560
Speaker 5: I think that the landscape has changed because of social

624
00:25:51,600 --> 00:25:54,080
Speaker 5: media has really made any anybody can be a celebrity

625
00:25:54,080 --> 00:25:55,800
Speaker 5: on social media, Like you're gonna be a celebrity chef?

626
00:25:57,240 --> 00:25:57,520
Speaker 3: Huh?

627
00:25:57,600 --> 00:25:58,000
Speaker 7: Can they?

628
00:25:58,000 --> 00:26:00,760
Speaker 8: Though? I mean you could put somebrity in front of it,

629
00:26:00,800 --> 00:26:04,000
Speaker 8: but I'm like thanks, So, like what defined what celebrity means?

630
00:26:04,000 --> 00:26:06,560
Speaker 3: Celebrity as far as famous? Right?

631
00:26:06,600 --> 00:26:08,800
Speaker 5: So it's like when people actually could recognize a person

632
00:26:08,840 --> 00:26:10,639
Speaker 5: in add value And I actually think that's a good

633
00:26:10,680 --> 00:26:13,840
Speaker 5: thing because I always felt, especially as I get older,

634
00:26:13,880 --> 00:26:16,879
Speaker 5: it's like, why is a musician of celebrity because he's

635
00:26:17,119 --> 00:26:19,639
Speaker 5: he's a good poet. What kind of value is he

636
00:26:19,720 --> 00:26:22,639
Speaker 5: really adding some add value? But a mortgage broke is

637
00:26:22,640 --> 00:26:26,160
Speaker 5: probably way more valuable. We should probably celebrate the mortgage

638
00:26:26,160 --> 00:26:29,640
Speaker 5: broker more than a rapper who's rapping about things he's

639
00:26:29,680 --> 00:26:32,879
Speaker 5: never done ever in life. No, disrespect to the rappers,

640
00:26:32,880 --> 00:26:34,800
Speaker 5: but it's just reality, right. It's like even a ballplayer

641
00:26:34,880 --> 00:26:38,560
Speaker 5: is like, Okay, you can dribble a basketball, you entertain us,

642
00:26:38,920 --> 00:26:41,320
Speaker 5: But what real value are you adding? Right, Like maybe

643
00:26:41,359 --> 00:26:45,959
Speaker 5: a school teacher should be celebrity over a basketball or champion.

644
00:26:46,240 --> 00:26:47,600
Speaker 6: Maybe champion is the word.

645
00:26:47,480 --> 00:26:51,160
Speaker 5: Champion, celebrity whatever, But are you so when you're saying

646
00:26:51,200 --> 00:26:53,720
Speaker 5: school teacher and basketball player, are you equating that to

647
00:26:54,359 --> 00:26:56,639
Speaker 5: like money earned or in terms of notoriety?

648
00:26:56,720 --> 00:26:59,640
Speaker 7: Notoriety? So we should all know every school teacher should.

649
00:26:59,400 --> 00:27:02,800
Speaker 5: Be absolutely not, but every basketball player should be celebrity either, right.

650
00:27:02,840 --> 00:27:05,080
Speaker 7: But what I'm saying is that I got turned something down.

651
00:27:05,119 --> 00:27:06,879
Speaker 5: I don't even know they are, But I'm just saying

652
00:27:06,920 --> 00:27:10,199
Speaker 5: that social media, I think, has created a platform. Like

653
00:27:10,240 --> 00:27:13,200
Speaker 5: we've interviewed people who have way Like I know a

654
00:27:13,240 --> 00:27:15,560
Speaker 5: school teacher who has more followers than half of the

655
00:27:15,640 --> 00:27:16,320
Speaker 5: NFL players.

656
00:27:16,800 --> 00:27:18,040
Speaker 7: What's she doing only fans?

657
00:27:18,640 --> 00:27:24,960
Speaker 9: Now, I'm actually what you're doing.

658
00:27:25,000 --> 00:27:27,800
Speaker 5: Now, she's become she became real big. But she works

659
00:27:27,800 --> 00:27:30,080
Speaker 5: in Baltimore and she shout out the valve. She she

660
00:27:30,119 --> 00:27:32,440
Speaker 5: does like clips on she's like a social activist stuff

661
00:27:32,440 --> 00:27:38,360
Speaker 5: like that. So Rihanna follows up everybody. She's been on Time, magazine, people, Vogue,

662
00:27:38,480 --> 00:27:41,080
Speaker 5: all kinds of stuff. She just became really lit online,

663
00:27:41,280 --> 00:27:44,040
Speaker 5: red table everybody. So I say that to say she

664
00:27:44,200 --> 00:27:48,000
Speaker 5: probably has more press, more write up, more than the

665
00:27:48,119 --> 00:27:50,920
Speaker 5: seventh man on the Lakers. For sure, not a seventh

666
00:27:50,920 --> 00:27:52,720
Speaker 5: bent on the Lakers has more money than her. But

667
00:27:52,800 --> 00:27:55,640
Speaker 5: as far as the world that we're in right now,

668
00:27:55,760 --> 00:28:00,800
Speaker 5: odds are somebody like that will probably get recognized than

669
00:28:01,800 --> 00:28:04,600
Speaker 5: a linebacker that is, you know, just trying to make

670
00:28:04,600 --> 00:28:06,280
Speaker 5: the team for the Lions.

671
00:28:06,600 --> 00:28:06,719
Speaker 7: Right.

672
00:28:06,800 --> 00:28:07,840
Speaker 3: It's the reality of it, right.

673
00:28:07,880 --> 00:28:10,080
Speaker 5: So what I'm so the whole point is that I

674
00:28:10,119 --> 00:28:12,040
Speaker 5: feel like social media has kind of leveled with the

675
00:28:12,080 --> 00:28:17,600
Speaker 5: playing field and has given everybody an opportunity. Now everybody

676
00:28:17,680 --> 00:28:19,919
Speaker 5: can't be it, but has given everybody an opportunity to

677
00:28:19,960 --> 00:28:23,760
Speaker 5: have some fame and notoriety. Whereas before you would never

678
00:28:24,160 --> 00:28:26,639
Speaker 5: a mortgage broker, would never have eighty thousand people that

679
00:28:26,840 --> 00:28:27,520
Speaker 5: cared about them.

680
00:28:27,720 --> 00:28:30,240
Speaker 9: They wouldn't walk down the street on Melbourne and somebody's like, yo,

681
00:28:30,400 --> 00:28:31,480
Speaker 9: that's you know what I'm saying.

682
00:28:31,520 --> 00:28:33,520
Speaker 6: Like we went to a coffee shop, They're like legion.

683
00:28:33,760 --> 00:28:36,360
Speaker 5: Yeah, So I say that. I say that to say

684
00:28:36,359 --> 00:28:38,360
Speaker 5: and like I said me, that's just my own personal opinion.

685
00:28:38,560 --> 00:28:41,240
Speaker 5: I'm all for it because I said, especially in our culture,

686
00:28:41,600 --> 00:28:46,200
Speaker 5: we it's out of balance. Who we always the celebrities

687
00:28:46,240 --> 00:28:48,880
Speaker 5: have always, but there's no balance like in other culches.

688
00:28:48,920 --> 00:28:54,120
Speaker 5: It's like you CEOs are are superstars, like like Elon

689
00:28:54,200 --> 00:28:57,800
Speaker 5: Musk is a superstar, right, Steve Jobs was a superstar like,

690
00:28:58,240 --> 00:29:01,200
Speaker 5: so yeah, of course you have actors and actresses that

691
00:29:01,240 --> 00:29:03,120
Speaker 5: are white, but they also have business leaders that are

692
00:29:03,120 --> 00:29:06,080
Speaker 5: superstars and politicians that are superstars as well. For us

693
00:29:06,160 --> 00:29:08,760
Speaker 5: not so much, but it's starting to change. Angela Rai

694
00:29:08,880 --> 00:29:11,720
Speaker 5: she's a superstar right in the world of politics. So

695
00:29:12,200 --> 00:29:15,440
Speaker 5: my whole point is who needs a publicist now? Because

696
00:29:15,440 --> 00:29:18,959
Speaker 5: it feels like it's opened up and everybody can be

697
00:29:18,960 --> 00:29:23,920
Speaker 5: beneficial From that standpoint.

698
00:29:22,760 --> 00:29:26,000
Speaker 8: I yes, And though I mean, I feel like what

699
00:29:26,040 --> 00:29:29,560
Speaker 8: you were just saying about like the teacher or people

700
00:29:29,600 --> 00:29:32,920
Speaker 8: who I guess are like you had said someone earlier too.

701
00:29:32,920 --> 00:29:35,480
Speaker 8: I can't really remember, but because she was saying a

702
00:29:35,520 --> 00:29:38,400
Speaker 8: lot and I was trying to hear her. But I think, like,

703
00:29:38,480 --> 00:29:40,520
Speaker 8: it's not like the teacher obviously she's a teacher, but

704
00:29:40,600 --> 00:29:43,080
Speaker 8: our people following her because she's a teacher or are

705
00:29:43,080 --> 00:29:45,280
Speaker 8: they following her because of the ancillary things that she

706
00:29:45,360 --> 00:29:47,400
Speaker 8: does outside of teaching, you know what I mean. So

707
00:29:47,440 --> 00:29:49,680
Speaker 8: I think when you break it all down, it's like, yeah,

708
00:29:49,880 --> 00:29:51,880
Speaker 8: your your career could be whatever it is. But I

709
00:29:51,880 --> 00:29:54,600
Speaker 8: think people like you build your notoriety based on like

710
00:29:54,640 --> 00:29:59,200
Speaker 8: the ancillary things. So for example, the mortgage person who's

711
00:29:59,200 --> 00:30:02,240
Speaker 8: a mortgage broker, people aren't he's not eighty thousand followers

712
00:30:02,240 --> 00:30:03,480
Speaker 8: because he's just selling houses.

713
00:30:03,800 --> 00:30:05,720
Speaker 7: Like what else is he doing? Is he doing webinars?

714
00:30:05,760 --> 00:30:07,520
Speaker 8: Is he doing these ig lives and he's like really

715
00:30:07,600 --> 00:30:10,880
Speaker 8: trying to bring a community together and mobilize people. Is

716
00:30:10,920 --> 00:30:13,800
Speaker 8: he posting listings all on his page? And people want

717
00:30:13,840 --> 00:30:15,840
Speaker 8: to look at real estate? And so it's like it's

718
00:30:15,880 --> 00:30:17,840
Speaker 8: you're not getting it just because of like the career

719
00:30:18,080 --> 00:30:19,960
Speaker 8: where I don't know if that was your what you

720
00:30:20,000 --> 00:30:21,440
Speaker 8: were trying to say at one point, which is like

721
00:30:21,520 --> 00:30:24,080
Speaker 8: teachers should get more than like the basketball.

722
00:30:23,640 --> 00:30:26,840
Speaker 5: No no, no, I'm saying like as far as who actually

723
00:30:26,880 --> 00:30:31,840
Speaker 5: needs a publicist, Like, because does I think just for

724
00:30:32,000 --> 00:30:35,120
Speaker 5: musicians and entertainers or is it for business people? Is

725
00:30:35,160 --> 00:30:36,160
Speaker 5: it for creatives?

726
00:30:36,160 --> 00:30:38,720
Speaker 8: Like I think it's for every industry because every industry

727
00:30:38,960 --> 00:30:41,719
Speaker 8: there's something that you can maximize on. However, I do

728
00:30:41,760 --> 00:30:44,400
Speaker 8: believe some people need a publicist and some people need

729
00:30:44,480 --> 00:30:47,560
Speaker 8: Jesus some things. It's just like I can't do it.

730
00:30:47,720 --> 00:30:50,080
Speaker 8: I can't do it. I can't figure that out for you.

731
00:30:50,120 --> 00:30:52,400
Speaker 8: I'm sorry, you know. But like, for example, real estate,

732
00:30:52,400 --> 00:30:54,240
Speaker 8: there's real estate magazines. You want to be on the

733
00:30:54,280 --> 00:30:56,560
Speaker 8: cover of that magazine. You want your listenings to be first.

734
00:30:56,960 --> 00:30:59,120
Speaker 8: That's something you can get someone who does marketing or

735
00:30:59,120 --> 00:31:01,360
Speaker 8: publicity for you. That's obviously help your business. I think

736
00:31:01,360 --> 00:31:04,680
Speaker 8: any anything where you can make money off of, like, yeah,

737
00:31:04,720 --> 00:31:07,520
Speaker 8: you should, you can have the you could potentially have

738
00:31:07,560 --> 00:31:09,800
Speaker 8: a publicist because it's going to bring more revenue to

739
00:31:09,800 --> 00:31:12,920
Speaker 8: you because all pr is is maximizing your exposure, and

740
00:31:12,960 --> 00:31:15,200
Speaker 8: more exposure is gonna bring more money. So like, if

741
00:31:15,240 --> 00:31:17,480
Speaker 8: I want an ice cream truck, I want to maximize

742
00:31:17,560 --> 00:31:19,160
Speaker 8: my exposure, and I don't know who's gonna interview the

743
00:31:19,160 --> 00:31:21,200
Speaker 8: ice cream guy. That might be more of a job

744
00:31:21,240 --> 00:31:23,360
Speaker 8: for someone who's marketing to get him out there more.

745
00:31:23,560 --> 00:31:26,800
Speaker 8: But I think there Yeah, definitely would agree then with

746
00:31:27,040 --> 00:31:27,880
Speaker 8: your point.

747
00:31:28,040 --> 00:31:30,600
Speaker 9: So what type of struggles do we have to face

748
00:31:30,640 --> 00:31:33,080
Speaker 9: if we're choosing this career, right, Like, there must be

749
00:31:33,120 --> 00:31:34,760
Speaker 9: some things that happened. I know I heard you say

750
00:31:34,760 --> 00:31:37,080
Speaker 9: at one point you thought about giving this thing up, man,

751
00:31:37,160 --> 00:31:39,920
Speaker 9: So what type of struggles do people face?

752
00:31:40,520 --> 00:31:42,880
Speaker 7: Well, for me, it was a financial struggle.

753
00:31:42,880 --> 00:31:44,760
Speaker 8: I'm giving it up because all right, So if I

754
00:31:44,800 --> 00:31:47,479
Speaker 8: work for a PR firm and I have my set salary,

755
00:31:47,520 --> 00:31:49,240
Speaker 8: I know what I'm gonna make. I have benefits. I'm

756
00:31:49,280 --> 00:31:51,920
Speaker 8: gonna get paid on every two weeks or every month

757
00:31:52,000 --> 00:31:54,800
Speaker 8: or however it works for them, And so there's stability

758
00:31:54,800 --> 00:31:57,680
Speaker 8: there with me. If I don't hustle and go get clients,

759
00:31:58,080 --> 00:32:01,000
Speaker 8: I ain't gonna eat. And then people don't tell you.

760
00:32:01,000 --> 00:32:02,640
Speaker 8: It's like you might have a client. They agree on

761
00:32:02,640 --> 00:32:05,600
Speaker 8: the rate and the retainer late it ain't on time,

762
00:32:05,720 --> 00:32:07,720
Speaker 8: Like my retainer's due on the first of each month.

763
00:32:08,120 --> 00:32:11,120
Speaker 8: I've had people been months late on a retainer where

764
00:32:11,120 --> 00:32:12,640
Speaker 8: it's like, oh, I got you. It's in my account

765
00:32:12,640 --> 00:32:14,640
Speaker 8: and it's a NET sixty or it's a net ninety

766
00:32:14,760 --> 00:32:17,920
Speaker 8: or a net next year. Like I'm like, I'm a

767
00:32:18,000 --> 00:32:20,640
Speaker 8: sentence to collection, man, Like, what the hell you know?

768
00:32:20,760 --> 00:32:23,520
Speaker 8: And so that's part of it too, because if you

769
00:32:23,520 --> 00:32:26,400
Speaker 8: don't budget correctly, It's like, what do you do if

770
00:32:26,440 --> 00:32:28,440
Speaker 8: your rent is doing the first and your money is

771
00:32:28,440 --> 00:32:29,840
Speaker 8: coming in on the first but it's late. Are you

772
00:32:29,880 --> 00:32:32,160
Speaker 8: late with the rant? You're getting evicted? Like what what

773
00:32:32,240 --> 00:32:32,440
Speaker 8: is it?

774
00:32:32,480 --> 00:32:32,640
Speaker 3: You know?

775
00:32:32,680 --> 00:32:34,520
Speaker 7: And so I think that's a struggle for sure.

776
00:32:35,480 --> 00:32:40,040
Speaker 8: I'm reading this book right now by a very famous

777
00:32:40,040 --> 00:32:42,880
Speaker 8: publisher's name is Terry Williams. She was she was like

778
00:32:42,880 --> 00:32:45,479
Speaker 8: one of the first publishers. She used to represent Eddie Murphy.

779
00:32:45,920 --> 00:32:47,880
Speaker 8: And even just in the beginning of the book, like

780
00:32:47,920 --> 00:32:51,320
Speaker 8: she was talking about like always putting her clients first,

781
00:32:52,040 --> 00:32:54,959
Speaker 8: even at the even at her own detriment, you know,

782
00:32:55,040 --> 00:32:56,680
Speaker 8: Like she was talking about she would be out at

783
00:32:56,720 --> 00:32:59,200
Speaker 8: red carpet parties and all this stuff until midnight and

784
00:32:59,240 --> 00:33:01,520
Speaker 8: then come home and she would she'd be just in

785
00:33:01,560 --> 00:33:05,880
Speaker 8: the fridge just eating her feelings. And I'm like, damn,

786
00:33:05,920 --> 00:33:06,920
Speaker 8: I can relate to that.

787
00:33:06,960 --> 00:33:07,160
Speaker 3: You know.

788
00:33:07,720 --> 00:33:09,440
Speaker 8: I'm not saying I'm eating my feelings, but I'm like

789
00:33:09,560 --> 00:33:12,080
Speaker 8: I've been binge eating too, you know. And so as

790
00:33:12,160 --> 00:33:15,000
Speaker 8: she continues in the book, like speaking of struggle, it's like,

791
00:33:15,280 --> 00:33:17,960
Speaker 8: this is the job where you kind of sacrifice yourself

792
00:33:18,000 --> 00:33:21,680
Speaker 8: and put yourself last, Like you're for me, I'm the

793
00:33:21,720 --> 00:33:24,080
Speaker 8: publicist who caters to my clients. Like, if I have

794
00:33:24,080 --> 00:33:25,360
Speaker 8: a great idea, I'm like, is it for me? No,

795
00:33:25,400 --> 00:33:27,920
Speaker 8: I'm gonna give this to my client. Or I'm gonna

796
00:33:27,920 --> 00:33:29,640
Speaker 8: go travel with my client and do all these different

797
00:33:29,720 --> 00:33:31,640
Speaker 8: cities on their tour for them, and that's okay.

798
00:33:31,640 --> 00:33:33,560
Speaker 7: If I don't eat, they eat, they do that. And

799
00:33:33,600 --> 00:33:34,200
Speaker 7: so it's like.

800
00:33:36,040 --> 00:33:37,800
Speaker 8: That can take a toll on you mentally if you're

801
00:33:37,800 --> 00:33:40,280
Speaker 8: not strong, because you don't really know your true word

802
00:33:40,360 --> 00:33:44,800
Speaker 8: out of client one time. It's so funny. I was

803
00:33:44,840 --> 00:33:46,760
Speaker 8: almost said her name, but out of client one time.

804
00:33:47,520 --> 00:33:56,040
Speaker 8: Nobody's listening to something podcasts. Yeah, but literally, like she

805
00:33:57,000 --> 00:33:59,280
Speaker 8: wanted to cut my rate in half, and I'm like,

806
00:33:59,320 --> 00:34:01,040
Speaker 8: cut it in half, and she's like, because all right,

807
00:34:01,080 --> 00:34:03,200
Speaker 8: this is what happened. She was famous and her husband

808
00:34:03,240 --> 00:34:05,000
Speaker 8: were famous, and they both hired me together, and I

809
00:34:05,040 --> 00:34:07,080
Speaker 8: was going to work them as a couple. Me and

810
00:34:07,080 --> 00:34:10,120
Speaker 8: the husband kind of fell out because I wouldn't get

811
00:34:10,160 --> 00:34:11,480
Speaker 8: involved with their arguments.

812
00:34:11,520 --> 00:34:13,480
Speaker 7: Like it's like if y'all was arguing and you're like, well,

813
00:34:13,520 --> 00:34:15,040
Speaker 7: who's right? Am I right? Are you right?

814
00:34:15,160 --> 00:34:16,680
Speaker 8: If I say he's right, You're gonna be mad. And

815
00:34:16,680 --> 00:34:18,239
Speaker 8: if you say if I say, you're right, you might

816
00:34:18,280 --> 00:34:20,040
Speaker 8: be mad. And so I was always in the middle

817
00:34:20,040 --> 00:34:21,440
Speaker 8: of stuff like that, and so one day he's like,

818
00:34:21,440 --> 00:34:23,120
Speaker 8: you fired. I don't want to work with you no more.

819
00:34:23,360 --> 00:34:25,400
Speaker 8: So I'm thinking, like, I guess I'm fired, you know,

820
00:34:25,440 --> 00:34:27,400
Speaker 8: And then she's like, no, I'm gonna keep you. So

821
00:34:27,440 --> 00:34:29,200
Speaker 8: but remember I'm working with both of them. When they

822
00:34:29,239 --> 00:34:30,919
Speaker 8: asked me what the rate was, I gave him the rate.

823
00:34:31,000 --> 00:34:33,719
Speaker 8: They decided to split the rate. So if they said

824
00:34:33,719 --> 00:34:35,880
Speaker 8: this house was ten thousand and you put five, and

825
00:34:35,920 --> 00:34:37,960
Speaker 8: you put five, the house is still ten thousand, regardless

826
00:34:38,000 --> 00:34:39,759
Speaker 8: if you move out or not, you know, you don't

827
00:34:39,800 --> 00:34:40,520
Speaker 8: just get to pay five.

828
00:34:40,520 --> 00:34:41,440
Speaker 7: And that's what she wanted to do.

829
00:34:41,480 --> 00:34:44,160
Speaker 8: She's like, well, I'm only paying my half, and I'm like, no, no, no,

830
00:34:44,160 --> 00:34:46,680
Speaker 8: the rate was the rate, and she's like, you're not

831
00:34:46,719 --> 00:34:51,520
Speaker 8: even worth that rate. And at the time, sadly, I

832
00:34:51,560 --> 00:34:54,640
Speaker 8: took the half because I believe I wasn't worth the

833
00:34:54,719 --> 00:34:58,680
Speaker 8: rate because a lot of times, like you don't see

834
00:34:58,680 --> 00:35:00,760
Speaker 8: what happens before a client go on the red carpet

835
00:35:00,840 --> 00:35:03,920
Speaker 8: or before they go on an interview, like the the

836
00:35:03,960 --> 00:35:06,360
Speaker 8: words of affirmation you got to instill in these people,

837
00:35:06,440 --> 00:35:08,239
Speaker 8: or like all the moving parts it takes to push

838
00:35:08,280 --> 00:35:10,560
Speaker 8: somebody out there to get the image that you I see.

839
00:35:10,920 --> 00:35:12,600
Speaker 8: And a lot of times people beat up on those

840
00:35:12,640 --> 00:35:14,320
Speaker 8: who are closest to them. Like I remember in the

841
00:35:14,360 --> 00:35:15,839
Speaker 8: beginning the ice side of a client and would talk

842
00:35:15,880 --> 00:35:19,479
Speaker 8: to me crazy like you motherfucker, you fat mother?

843
00:35:19,600 --> 00:35:20,279
Speaker 7: This heavy e.

844
00:35:20,520 --> 00:35:24,400
Speaker 8: I'm like, heavy E, what bitch knocked the ship out

845
00:35:24,440 --> 00:35:25,080
Speaker 8: to you?

846
00:35:25,200 --> 00:35:25,439
Speaker 3: Now?

847
00:35:25,719 --> 00:35:29,320
Speaker 6: You know, like you ever think about somebody, especially especially.

848
00:35:30,280 --> 00:35:34,120
Speaker 8: Literally now I'm a completely different person, and I'd be

849
00:35:34,160 --> 00:35:35,360
Speaker 8: wanting revenge on people.

850
00:35:35,400 --> 00:35:35,600
Speaker 3: Man.

851
00:35:36,440 --> 00:35:38,800
Speaker 8: I remember, not too long ago, I went on Facebook

852
00:35:38,840 --> 00:35:40,200
Speaker 8: and try to find somebody from high.

853
00:35:40,040 --> 00:35:42,240
Speaker 7: School crazy that I let slide.

854
00:35:42,280 --> 00:35:44,080
Speaker 8: I'm like, yo, I wish I was who I am

855
00:35:44,160 --> 00:35:48,160
Speaker 8: now then? Like what Yeah, Like I was to find

856
00:35:48,200 --> 00:35:49,799
Speaker 8: them and fight. I'm like, this is ridiculous. They probably

857
00:35:49,800 --> 00:35:52,359
Speaker 8: don't even remember what they said to you, you know,

858
00:35:52,960 --> 00:35:55,040
Speaker 8: but like, and I would take that kind of stuff

859
00:35:55,280 --> 00:35:57,120
Speaker 8: because that's how I grew up. Like my dad is

860
00:35:57,120 --> 00:35:59,919
Speaker 8: like if from Detroit, he's a hood kind of guy.

861
00:36:00,080 --> 00:36:02,440
Speaker 8: He would talk to us like that, motherfucker is your

862
00:36:02,440 --> 00:36:05,200
Speaker 8: motherfucker that? But that's how he was raised too, And

863
00:36:05,239 --> 00:36:06,759
Speaker 8: so in my mind, I'm like, oh, this is like,

864
00:36:06,840 --> 00:36:09,560
Speaker 8: this is how people talk, you know, it wasn't. I

865
00:36:09,560 --> 00:36:11,000
Speaker 8: did my own little soul searching and you know, some

866
00:36:11,040 --> 00:36:13,080
Speaker 8: therapy and stuff, and I'm like, yo, this is toxic

867
00:36:13,239 --> 00:36:14,960
Speaker 8: and it even worth it. I'm getting cussed out for

868
00:36:15,000 --> 00:36:17,319
Speaker 8: fifty dollars. So in my mind, I'm thinking right right now,

869
00:36:17,640 --> 00:36:21,239
Speaker 8: right now, That's how I get it. Like, so you

870
00:36:21,239 --> 00:36:23,359
Speaker 8: have a how do you balance your personal life?

871
00:36:23,400 --> 00:36:23,480
Speaker 3: Right?

872
00:36:23,480 --> 00:36:25,399
Speaker 9: Because it seems like you're putting your clients first, right,

873
00:36:25,520 --> 00:36:27,400
Speaker 9: even if you have ideas, you're giving it to your clients.

874
00:36:27,440 --> 00:36:28,200
Speaker 7: This was in sight.

875
00:36:28,360 --> 00:36:30,960
Speaker 8: I want to say, this is hindsight, guys, this is like,

876
00:36:31,040 --> 00:36:34,839
Speaker 8: now you have great personal life. Like the same way

877
00:36:34,840 --> 00:36:36,719
Speaker 8: I said, I would try to the same way I

878
00:36:36,719 --> 00:36:40,760
Speaker 8: would have to budget my time with clients, like Okay,

879
00:36:40,760 --> 00:36:42,000
Speaker 8: this client is going to get this much time, and

880
00:36:42,040 --> 00:36:43,239
Speaker 8: this client's can get this much time.

881
00:36:43,520 --> 00:36:45,319
Speaker 7: Like I'm budget my own life in there too.

882
00:36:45,719 --> 00:36:45,920
Speaker 3: You know.

883
00:36:45,960 --> 00:36:47,839
Speaker 8: At one point you can call me at two am.

884
00:36:47,840 --> 00:36:50,480
Speaker 8: I'm like hello, I'm always up. Now it's like two am.

885
00:36:50,520 --> 00:36:54,239
Speaker 8: I'm like, nigga, no, what the fuck? So I have

886
00:36:54,320 --> 00:36:58,359
Speaker 8: created boundaries, how to learn boundaries. But I can say

887
00:36:58,400 --> 00:37:00,560
Speaker 8: a lot of people start and they don't have boundaries.

888
00:37:00,840 --> 00:37:02,520
Speaker 8: Like so many people, like when I listened to like

889
00:37:02,560 --> 00:37:04,600
Speaker 8: these zoom calls or these webinars like they.

890
00:37:04,680 --> 00:37:05,239
Speaker 7: Claim to fame.

891
00:37:05,360 --> 00:37:07,279
Speaker 8: Is like, you know, I was working with so and so,

892
00:37:07,320 --> 00:37:09,080
Speaker 8: and I was living in my car. I was homeless,

893
00:37:09,080 --> 00:37:11,840
Speaker 8: so I spent my last to go here. And I'm like,

894
00:37:11,880 --> 00:37:14,280
Speaker 8: why is that the story? Like why is that something

895
00:37:14,280 --> 00:37:16,759
Speaker 8: that we should celebrate? Like you know, like for me,

896
00:37:16,840 --> 00:37:19,600
Speaker 8: it's like, yeah, I was living on a couch. We

897
00:37:19,640 --> 00:37:21,200
Speaker 8: all lived on a couch. That's not the story. And

898
00:37:21,280 --> 00:37:22,920
Speaker 8: nigga like I got off the couch, and that's what

899
00:37:22,960 --> 00:37:24,719
Speaker 8: I want to talk about, like getting off of it.

900
00:37:25,560 --> 00:37:27,360
Speaker 8: But I think so for so many of us, we

901
00:37:27,400 --> 00:37:30,640
Speaker 8: feel like we have to struggle in order to uh,

902
00:37:30,880 --> 00:37:34,040
Speaker 8: to be validated, validated. I even my first TV deal,

903
00:37:34,400 --> 00:37:36,960
Speaker 8: I knew it was a fucked up deal. I knew

904
00:37:36,960 --> 00:37:38,759
Speaker 8: it was fucked up. I knew like everyone was making

905
00:37:38,760 --> 00:37:41,920
Speaker 8: way more than me. And I think, like I executive

906
00:37:41,960 --> 00:37:44,120
Speaker 8: producing the show, like a TV show executive producer, you

907
00:37:44,160 --> 00:37:45,240
Speaker 8: would think you get some checks.

908
00:37:45,600 --> 00:37:46,719
Speaker 7: It was two thousand.

909
00:37:46,480 --> 00:37:49,360
Speaker 8: Dollars and I'm like, what the entire series for the

910
00:37:49,600 --> 00:37:50,680
Speaker 8: two thousand dollars?

911
00:37:50,719 --> 00:37:51,040
Speaker 3: Wow?

912
00:37:51,320 --> 00:37:54,440
Speaker 8: And I had an attorney who was experienced. I had

913
00:37:54,480 --> 00:37:57,200
Speaker 8: an agent who was experienced, and what the agent told

914
00:37:57,200 --> 00:37:58,880
Speaker 8: me was like, you know, you always take an L

915
00:37:58,960 --> 00:38:01,399
Speaker 8: on your first deal, Like have you ever heard that before?

916
00:38:01,400 --> 00:38:05,560
Speaker 8: Like that's what everybody says, and we're so accustomed to

917
00:38:05,640 --> 00:38:07,680
Speaker 8: thinking that way, Like you take an L. Yeah, if

918
00:38:07,719 --> 00:38:09,600
Speaker 8: I was doing this on my own, I should take

919
00:38:09,600 --> 00:38:11,319
Speaker 8: an L. But nigga, this is like your hundredths deal.

920
00:38:11,440 --> 00:38:12,960
Speaker 8: This is you've been doing this, Like why am I

921
00:38:13,040 --> 00:38:15,600
Speaker 8: taking els? Why am I expected to take an L

922
00:38:15,800 --> 00:38:18,160
Speaker 8: on my first deal? Like this is my project, I'm

923
00:38:18,200 --> 00:38:20,600
Speaker 8: epeing it like y'all want to buy it. Clearly there's

924
00:38:20,600 --> 00:38:21,480
Speaker 8: a huge budget.

925
00:38:21,760 --> 00:38:22,160
Speaker 7: I've worked.

926
00:38:22,200 --> 00:38:24,640
Speaker 8: I've been blessed to work on different areas of television

927
00:38:24,680 --> 00:38:26,640
Speaker 8: where I'm producing. I know what the producers are getting,

928
00:38:26,840 --> 00:38:28,560
Speaker 8: I know what the talent is getting. I know what

929
00:38:28,600 --> 00:38:30,919
Speaker 8: the marketing company is gonna get when they market it.

930
00:38:31,040 --> 00:38:33,080
Speaker 8: How come I'm getting less than everybody? And this is

931
00:38:33,120 --> 00:38:37,920
Speaker 8: my ship, you know? And so for me, I don't

932
00:38:38,280 --> 00:38:40,920
Speaker 8: want back to your question creating boundaries and then also

933
00:38:41,520 --> 00:38:42,920
Speaker 8: being knowledgeable.

934
00:38:42,400 --> 00:38:44,560
Speaker 7: Like to not have to go through those struggles.

935
00:38:45,600 --> 00:38:47,759
Speaker 8: That's what I try to tell people, like really ask

936
00:38:48,400 --> 00:38:50,880
Speaker 8: Like for me, I was embarrassed to ask certain questions.

937
00:38:51,440 --> 00:38:53,040
Speaker 8: I remember I would go to parties and they would

938
00:38:53,040 --> 00:38:55,800
Speaker 8: be like Diddy, like the most recent party before COVID,

939
00:38:55,840 --> 00:38:59,560
Speaker 8: it was lit and I was that Yep, Diddy's fifty

940
00:38:59,680 --> 00:39:01,600
Speaker 8: then said I was hot and I'm like, hey, I know,

941
00:39:02,760 --> 00:39:04,759
Speaker 8: but it was lit because like Kobe was there, rest

942
00:39:04,800 --> 00:39:07,000
Speaker 8: in peace and Marvin Sapp was saying, and all these

943
00:39:07,040 --> 00:39:09,000
Speaker 8: different people in the room. And I remember I used

944
00:39:09,000 --> 00:39:11,520
Speaker 8: to go to parties like that, and I would spend money.

945
00:39:11,520 --> 00:39:13,040
Speaker 8: I didn't have to look like I was a part

946
00:39:13,040 --> 00:39:15,560
Speaker 8: of the crew, just to stand this close to Beyonce

947
00:39:15,880 --> 00:39:18,160
Speaker 8: or this close to somebody like an La Read or whoever,

948
00:39:18,480 --> 00:39:20,800
Speaker 8: and not say shit, Like I won't even ask for

949
00:39:20,800 --> 00:39:22,719
Speaker 8: a photo because I'm like in LA you don't ask

950
00:39:22,760 --> 00:39:23,080
Speaker 8: for a photo.

951
00:39:23,120 --> 00:39:25,040
Speaker 7: You ask for a photo. It's like your courtney, like

952
00:39:25,120 --> 00:39:26,080
Speaker 7: you got to look like you belong.

953
00:39:26,120 --> 00:39:27,560
Speaker 8: So I wouldn't ask for photos and I would act

954
00:39:27,640 --> 00:39:29,840
Speaker 8: like I was supposed to be there, And really I

955
00:39:29,920 --> 00:39:32,279
Speaker 8: realized that was doing a disservice to myself, Like if

956
00:39:32,320 --> 00:39:34,160
Speaker 8: God's putting you in these rooms, like you gotta humble

957
00:39:34,160 --> 00:39:36,480
Speaker 8: yourself enough to ask questions, like you're in your for

958
00:39:36,560 --> 00:39:39,040
Speaker 8: a reason. Like you network, Like, don't come in here

959
00:39:39,040 --> 00:39:41,080
Speaker 8: and already think that like your shit, don't think and

960
00:39:41,120 --> 00:39:43,759
Speaker 8: you the hottest thing since slice bread because you're in

961
00:39:43,800 --> 00:39:46,200
Speaker 8: the party, like go Like for me, I always see

962
00:39:46,200 --> 00:39:46,680
Speaker 8: people take.

963
00:39:46,600 --> 00:39:48,359
Speaker 7: Pictures that party. I'm like, who's number did you get?

964
00:39:48,400 --> 00:39:50,399
Speaker 7: Like what follow up is going to happen?

965
00:39:50,440 --> 00:39:52,319
Speaker 8: You get a meeting setup, Like that's more impressive to

966
00:39:52,320 --> 00:39:55,440
Speaker 8: me than an Instagram feed full of celebrity images and

967
00:39:55,520 --> 00:39:57,759
Speaker 8: so all this is like stuff I just had to

968
00:39:57,800 --> 00:40:01,600
Speaker 8: learn over time. So one is like knowledge and then boundaries.

969
00:40:01,880 --> 00:40:03,680
Speaker 8: And I hope I answered the question because I thought

970
00:40:03,680 --> 00:40:07,239
Speaker 8: about Beyonce and started rambling shout out to be because

971
00:40:07,239 --> 00:40:08,719
Speaker 8: I'm like, this is a moment right here, and.

972
00:40:08,760 --> 00:40:09,280
Speaker 3: That's the moment.

973
00:40:09,360 --> 00:40:11,040
Speaker 5: Let me let me ask you this to switch gears

974
00:40:11,040 --> 00:40:13,319
Speaker 5: a little bit on the marketing side, because you have

975
00:40:13,320 --> 00:40:14,560
Speaker 5: a book about social media.

976
00:40:14,840 --> 00:40:17,440
Speaker 8: Yeah, let me just say something really quickly, because we

977
00:40:17,480 --> 00:40:19,200
Speaker 8: saw what happen to be Simone and they said she

978
00:40:19,280 --> 00:40:19,920
Speaker 8: plagiarized it.

979
00:40:20,000 --> 00:40:21,800
Speaker 7: Oh yes, I plagiarized that entire book.

980
00:40:23,000 --> 00:40:25,239
Speaker 3: You're not cheating if you're not cheating and not trying it.

981
00:40:25,440 --> 00:40:26,319
Speaker 7: But here's what I did.

982
00:40:26,880 --> 00:40:29,360
Speaker 8: It's I didn't say Written by me, it's curated by me,

983
00:40:29,400 --> 00:40:32,600
Speaker 8: like you're paying for me to curate this erness.

984
00:40:32,600 --> 00:40:33,000
Speaker 3: What's up?

985
00:40:33,080 --> 00:40:36,239
Speaker 9: You ever walk into a small business and everything just works,

986
00:40:36,480 --> 00:40:39,800
Speaker 9: Like the checkout is fast, the receipts are digital, tipping

987
00:40:40,040 --> 00:40:42,480
Speaker 9: is a breeze, and you're out the door before the

988
00:40:42,520 --> 00:40:46,879
Speaker 9: line even builds odds are they're using Square. We love

989
00:40:46,920 --> 00:40:50,080
Speaker 9: supporting businesses that run on Square because it just feels seamless.

990
00:40:50,239 --> 00:40:52,759
Speaker 9: Whether it's a local coffee shop, a vendor at a

991
00:40:52,800 --> 00:40:55,680
Speaker 9: pop up market, or even one of our merch partners,

992
00:40:55,920 --> 00:40:59,680
Speaker 9: Square makes it easy for them to take payments, manage inventory,

993
00:40:59,760 --> 00:41:03,680
Speaker 9: and run their business with confidence, all from one simple system.

994
00:41:04,160 --> 00:41:06,759
Speaker 6: If you're a business owner or even just thinking about

995
00:41:06,840 --> 00:41:09,719
Speaker 6: launching something soon, Square is hands.

996
00:41:09,400 --> 00:41:11,279
Speaker 9: Down one of the best tools out there to help

997
00:41:11,360 --> 00:41:15,120
Speaker 9: you start, run, and grow. It's not just about payments,

998
00:41:15,480 --> 00:41:18,120
Speaker 9: it's about giving you time back so you can focus

999
00:41:18,120 --> 00:41:20,839
Speaker 9: on what matters most ready. To see how Square can

1000
00:41:20,880 --> 00:41:25,640
Speaker 9: transform your business, visit Square dot com backslash go backslash

1001
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Speaker 9: eyl to learn more that Square dot com backslash, go

1002
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Speaker 9: backslash eyl. Don't wait, don't hesitate. Let Square handle the

1003
00:41:34,600 --> 00:41:39,400
Speaker 9: back end so you can keep pushing your vision forward.

1004
00:41:40,760 --> 00:41:43,000
Speaker 9: This episode is brought to you by P and C Bank.

1005
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Speaker 9: A lot of people think podcasts about work are boring,

1006
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Speaker 9: and sure they definitely can be, But understanding a professionals

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Speaker 9: routine shows us how they achieve their success little by little,

1008
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Speaker 9: day after day. It's like banking with P and C Bank.

1009
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Speaker 9: decisions with your bank, but keeping your money boring is

1011
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Speaker 9: what helps you live or more happily fulfilled life. P

1012
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Speaker 9: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

1013
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Speaker 9: the PNC Financial Service Group, Inc. P and C Bank

1015
00:42:18,640 --> 00:42:20,840
Speaker 9: National Association Member FDIC.

1016
00:42:23,000 --> 00:42:25,759
Speaker 1: Coach, the energy out there felt different. What changed for

1017
00:42:25,800 --> 00:42:26,359
Speaker 1: the team today?

1018
00:42:26,520 --> 00:42:28,680
Speaker 2: It was the new game day, scratches from the California

1019
00:42:28,719 --> 00:42:30,160
Speaker 2: Lottery players, everything.

1020
00:42:30,480 --> 00:42:32,439
Speaker 3: Those games sent the team's energy through the roof.

1021
00:42:32,520 --> 00:42:34,480
Speaker 1: Are you saying it was the off field play that

1022
00:42:34,560 --> 00:42:35,680
Speaker 1: made the difference on the field.

1023
00:42:35,760 --> 00:42:38,480
Speaker 2: Hey, little play makes your day, and today it made

1024
00:42:38,520 --> 00:42:40,640
Speaker 2: the game. That's all for now, Coach.

1025
00:42:40,760 --> 00:42:43,400
Speaker 4: One more question play the new Los Angeles Chargers, San

1026
00:42:43,440 --> 00:42:46,400
Speaker 4: Francisco forty nine Ers and Los Angeles Rams Scratchers from

1027
00:42:46,440 --> 00:42:50,160
Speaker 4: the California Lottery. A little play can make your day. Peace,

1028
00:42:50,160 --> 00:42:52,120
Speaker 4: pay responsibily. Must be eighteen years or older to purchase

1029
00:42:52,160 --> 00:42:53,080
Speaker 4: plate or claim.

1030
00:42:52,840 --> 00:42:56,239
Speaker 8: Way to where it's you have a million captions. It's like, oh,

1031
00:42:56,239 --> 00:42:57,600
Speaker 8: you want a party caps, you want a caption with

1032
00:42:57,640 --> 00:43:00,719
Speaker 8: your friends, you want to caption for us ub subliminal

1033
00:43:00,800 --> 00:43:02,839
Speaker 8: disks Like I'm curating it, adding my own things into

1034
00:43:02,920 --> 00:43:05,520
Speaker 8: it while still sourcing the people who I got the

1035
00:43:05,560 --> 00:43:06,640
Speaker 8: things from, but.

1036
00:43:06,760 --> 00:43:07,400
Speaker 7: I didn't write it.

1037
00:43:07,400 --> 00:43:09,240
Speaker 8: So when they come out like, he's still my caption,

1038
00:43:09,360 --> 00:43:11,239
Speaker 8: I gave you credit on the last page and I

1039
00:43:11,239 --> 00:43:12,560
Speaker 8: said I curated it, I didn't write it.

1040
00:43:13,120 --> 00:43:16,680
Speaker 5: But yeah, go ahead, there you have PC has been given.

1041
00:43:18,040 --> 00:43:20,480
Speaker 5: So yeah, you have a book about social media. And

1042
00:43:20,480 --> 00:43:22,080
Speaker 5: I feel like social media has really changed the game,

1043
00:43:22,120 --> 00:43:24,960
Speaker 5: like I said before and now marketing. I feel like

1044
00:43:24,960 --> 00:43:28,000
Speaker 5: whether you're an artist, whether you're a small business own

1045
00:43:28,040 --> 00:43:32,520
Speaker 5: or whatever, social media is like everything. Right, So you

1046
00:43:32,600 --> 00:43:36,200
Speaker 5: have a whole book about it curated. What is some

1047
00:43:36,280 --> 00:43:38,359
Speaker 5: tips that you have for your clients or like, how

1048
00:43:38,400 --> 00:43:40,239
Speaker 5: do you like is that part of like being a

1049
00:43:40,280 --> 00:43:42,360
Speaker 5: publicist as well as far as like to help your

1050
00:43:42,400 --> 00:43:44,280
Speaker 5: clients understand because I feel like a lot of people

1051
00:43:44,880 --> 00:43:48,399
Speaker 5: don't really understand social media. And I actually have given

1052
00:43:48,440 --> 00:43:51,240
Speaker 5: a lot of tips to different people in the business world,

1053
00:43:51,800 --> 00:43:55,680
Speaker 5: and I'm actually thinking about being a social media consultant myself.

1054
00:43:55,719 --> 00:43:57,319
Speaker 3: Actually why not? Why not?

1055
00:43:58,760 --> 00:44:01,279
Speaker 5: And I feel like people just completely don't get it.

1056
00:44:01,360 --> 00:44:04,560
Speaker 5: Like they might like have a great personality, they might

1057
00:44:04,600 --> 00:44:07,360
Speaker 5: have great content, they have the potential to make great content,

1058
00:44:07,440 --> 00:44:10,040
Speaker 5: but it's just a weird vibe for a lot of people.

1059
00:44:10,080 --> 00:44:12,160
Speaker 5: So social media, how do you? How do you handle that?

1060
00:44:12,200 --> 00:44:12,600
Speaker 3: For people?

1061
00:44:13,120 --> 00:44:16,120
Speaker 8: I don't think that's necessarily a job of a traditional publicist,

1062
00:44:16,560 --> 00:44:18,640
Speaker 8: Like they're like, we do PR. That's you have a

1063
00:44:18,640 --> 00:44:21,080
Speaker 8: social media manager for that, and maybe a marketing manager

1064
00:44:21,080 --> 00:44:23,120
Speaker 8: for the marketing stuff. But going back to what I

1065
00:44:23,120 --> 00:44:26,000
Speaker 8: said initially, like being with a client who had nobody

1066
00:44:26,000 --> 00:44:28,600
Speaker 8: else and just having to do things I didn't really know,

1067
00:44:28,680 --> 00:44:30,840
Speaker 8: like that wasn't the job of a publicist, And so

1068
00:44:31,080 --> 00:44:34,400
Speaker 8: I really like mastered my skill in those different areas

1069
00:44:34,680 --> 00:44:36,239
Speaker 8: to where it's like, oh shit, like I just kind

1070
00:44:36,280 --> 00:44:38,400
Speaker 8: of taught myself to new skills that I can monetize

1071
00:44:38,400 --> 00:44:39,920
Speaker 8: on differently outside of PR.

1072
00:44:40,239 --> 00:44:42,399
Speaker 7: Sounds like three checks, you know, And.

1073
00:44:42,360 --> 00:44:47,680
Speaker 8: So for me because of that, I can do it,

1074
00:44:47,719 --> 00:44:50,759
Speaker 8: but I don't think a traditional publicist would do it.

1075
00:44:50,840 --> 00:44:53,600
Speaker 8: Like so for social media, for example, one of my

1076
00:44:53,719 --> 00:44:55,160
Speaker 8: clients before Covid.

1077
00:44:54,880 --> 00:44:57,520
Speaker 7: Was Fox Soul. It's like the new streaming platform from Fox.

1078
00:44:58,200 --> 00:44:59,520
Speaker 3: So is that owned by Fox?

1079
00:45:00,160 --> 00:45:02,600
Speaker 8: It's owned by Thoughts, but it's like completely black owned

1080
00:45:02,640 --> 00:45:03,959
Speaker 8: and ran it's black.

1081
00:45:04,160 --> 00:45:04,560
Speaker 3: It's black.

1082
00:45:05,320 --> 00:45:10,200
Speaker 8: Sorry, sorry, you know I've been watching the Twitter. I'm

1083
00:45:10,200 --> 00:45:15,520
Speaker 8: black on this. Like my friend he's ahead of Fox,

1084
00:45:15,560 --> 00:45:18,800
Speaker 8: so he's a black man, but it is under Fox.

1085
00:45:20,480 --> 00:45:22,320
Speaker 7: Yeah, okay, James do boats.

1086
00:45:22,360 --> 00:45:24,959
Speaker 8: But uh so with them, Like I got that job

1087
00:45:25,040 --> 00:45:27,600
Speaker 8: to do social media managing for them. So I got

1088
00:45:27,600 --> 00:45:31,560
Speaker 8: it and like maybe four hundred followers on Instagram, no YouTube, nothing,

1089
00:45:31,840 --> 00:45:33,680
Speaker 8: And so my team and I like we came up

1090
00:45:33,680 --> 00:45:35,319
Speaker 8: with the whole how the page is going to look,

1091
00:45:35,960 --> 00:45:39,120
Speaker 8: getting the content from their platforms, editing it up, putting

1092
00:45:39,200 --> 00:45:42,080
Speaker 8: up there with like dope captions, and really cross promoting

1093
00:45:42,080 --> 00:45:45,200
Speaker 8: with other Instagram pages and YouTube pages and Twitter. And

1094
00:45:45,200 --> 00:45:47,399
Speaker 8: then when I finished, like I'd grown that Instagram page.

1095
00:45:47,440 --> 00:45:49,160
Speaker 8: I think it was like sixty thousand followers and the

1096
00:45:49,200 --> 00:45:51,640
Speaker 8: YouTube at one hundred thousand subscribers in a matter of

1097
00:45:51,680 --> 00:45:53,880
Speaker 8: four months. And so I don't think that's something that

1098
00:45:54,320 --> 00:45:56,480
Speaker 8: typical publicers would do, But because I had to do

1099
00:45:56,480 --> 00:45:58,080
Speaker 8: that with other clients, it's like, oh, I could do

1100
00:45:58,120 --> 00:46:01,480
Speaker 8: that marketing. So right now I'm working on a marketing

1101
00:46:01,480 --> 00:46:05,080
Speaker 8: campaign for BT for Chronicles, which is a docu series

1102
00:46:05,080 --> 00:46:07,319
Speaker 8: on No Limit and Rough Riders. Has nothing to do

1103
00:46:07,360 --> 00:46:09,760
Speaker 8: with PR. There's no press element at all. It's simply

1104
00:46:11,320 --> 00:46:14,720
Speaker 8: experiential in terms of marketing. And like the creative campaign

1105
00:46:14,920 --> 00:46:15,560
Speaker 8: that I came up.

1106
00:46:15,560 --> 00:46:17,839
Speaker 5: With, how did you how did you help how did

1107
00:46:17,880 --> 00:46:19,560
Speaker 5: you help grow the page in the in the YouTube

1108
00:46:19,600 --> 00:46:20,960
Speaker 5: page that fast?

1109
00:46:21,239 --> 00:46:23,600
Speaker 8: Uh? Well, the thing about Fox so every there was

1110
00:46:23,680 --> 00:46:26,640
Speaker 8: so much content, So every day from six to ten,

1111
00:46:26,880 --> 00:46:29,120
Speaker 8: it's four hours, five days a week there was a

1112
00:46:29,160 --> 00:46:29,520
Speaker 8: show on.

1113
00:46:30,120 --> 00:46:32,640
Speaker 7: So what is that twenty hours a week?

1114
00:46:32,640 --> 00:46:35,759
Speaker 8: I think, so twenty hours of content, Like we would

1115
00:46:35,800 --> 00:46:39,120
Speaker 8: just constantly do the feed and then in buying social

1116
00:46:39,120 --> 00:46:41,600
Speaker 8: ads like through Facebook or making sure like when you

1117
00:46:41,600 --> 00:46:44,560
Speaker 8: click other outlets that are similar, like let's say Fox

1118
00:46:44,600 --> 00:46:46,520
Speaker 8: Sol could be similar to the Real or to Wendy

1119
00:46:46,560 --> 00:46:49,239
Speaker 8: Wims in terms of in terms of the talent. When

1120
00:46:49,239 --> 00:46:51,040
Speaker 8: you click a Windy Wims video, you get a Fox

1121
00:46:51,040 --> 00:46:53,200
Speaker 8: Soul ad like it would be like Fox, so's like

1122
00:46:53,239 --> 00:46:53,600
Speaker 8: what is this?

1123
00:46:53,600 --> 00:46:55,759
Speaker 7: Who's that? And then also what I was saying for

1124
00:46:55,840 --> 00:46:56,480
Speaker 7: you guys in.

1125
00:46:56,480 --> 00:47:00,400
Speaker 8: Terms of like getting excerpts of like your review is

1126
00:47:00,400 --> 00:47:02,440
Speaker 8: like well Ryan Leslie says this, or so and so

1127
00:47:02,520 --> 00:47:04,080
Speaker 8: says that, and sending that to blogs.

1128
00:47:04,080 --> 00:47:04,719
Speaker 7: That's one way.

1129
00:47:05,040 --> 00:47:07,160
Speaker 8: Another way, or I guess a visual way of that

1130
00:47:07,200 --> 00:47:09,279
Speaker 8: would be taking a clip, Like you don't want to

1131
00:47:09,320 --> 00:47:11,040
Speaker 8: send someone an hour long interview, like I don't have

1132
00:47:11,080 --> 00:47:13,520
Speaker 8: time to listen to it. So I would take a

1133
00:47:13,560 --> 00:47:16,080
Speaker 8: minute interview, a minute clip, and I would send that

1134
00:47:16,080 --> 00:47:18,360
Speaker 8: out to Shade Room or to Baller or to Neighborhood

1135
00:47:18,360 --> 00:47:20,560
Speaker 8: Talk or whoever, and they would tag us like this

1136
00:47:20,640 --> 00:47:21,719
Speaker 8: is via Fox Soul.

1137
00:47:21,800 --> 00:47:23,520
Speaker 3: So people will come and through. Did you pay for that?

1138
00:47:24,040 --> 00:47:25,480
Speaker 7: No? No, not at all.

1139
00:47:25,680 --> 00:47:25,879
Speaker 3: Yeah.

1140
00:47:26,080 --> 00:47:28,839
Speaker 8: And that was strategically done because I feel like once

1141
00:47:28,880 --> 00:47:31,319
Speaker 8: you pay, no matter if your clip is good or not,

1142
00:47:31,320 --> 00:47:35,200
Speaker 8: they want to So I would send stuff all the time.

1143
00:47:35,400 --> 00:47:37,520
Speaker 8: Mind you is five days a week, there's four shows

1144
00:47:37,520 --> 00:47:39,640
Speaker 8: a day. I would always send stuff. They didn't post everything,

1145
00:47:39,920 --> 00:47:41,920
Speaker 8: but the things that they did post was stuff that

1146
00:47:42,040 --> 00:47:44,960
Speaker 8: was polarizing. Like for example, now they have the show

1147
00:47:44,960 --> 00:47:47,279
Speaker 8: at Lisa Ray and Vivica Fox on there whatever. So

1148
00:47:47,360 --> 00:47:49,320
Speaker 8: Lisay's talking about Nicki Minaj, of course they're going to

1149
00:47:49,400 --> 00:47:51,480
Speaker 8: post that. So what we realize is like we got

1150
00:47:51,480 --> 00:47:54,440
Speaker 8: to really go in and find things that are topical,

1151
00:47:54,880 --> 00:47:57,920
Speaker 8: like instead of just doing an interview with somebody about publicity,

1152
00:47:58,239 --> 00:48:01,080
Speaker 8: it's like, what question can you ask them that other

1153
00:48:01,080 --> 00:48:01,839
Speaker 8: people will care about?

1154
00:48:01,840 --> 00:48:03,200
Speaker 7: If they had no idea who I was?

1155
00:48:03,719 --> 00:48:05,520
Speaker 8: For example, if no one had no idea who I

1156
00:48:05,680 --> 00:48:08,520
Speaker 8: was or no idea who you were, what would make

1157
00:48:08,560 --> 00:48:10,960
Speaker 8: somebody post a clip? I would then say, well, we're

1158
00:48:10,960 --> 00:48:14,600
Speaker 8: going to ask a question like this Varieting magazine just

1159
00:48:14,600 --> 00:48:16,799
Speaker 8: did a cover like the State of Black Hollywood. It's like,

1160
00:48:16,840 --> 00:48:19,280
Speaker 8: talk to us about being a black publicist in Hollywood?

1161
00:48:19,600 --> 00:48:22,200
Speaker 8: Or do you think these white corporations are using Black

1162
00:48:22,200 --> 00:48:24,840
Speaker 8: Lives Matter as a way to get more publicity or

1163
00:48:24,840 --> 00:48:26,840
Speaker 8: do you think they really care from a PR perspective.

1164
00:48:27,120 --> 00:48:29,320
Speaker 8: So now that's something that is current and trending. People

1165
00:48:29,360 --> 00:48:31,719
Speaker 8: want to know about that because everyone is putting Black

1166
00:48:31,760 --> 00:48:34,000
Speaker 8: Lives Matter and their messaging. They don't care who I am,

1167
00:48:34,000 --> 00:48:35,759
Speaker 8: where you guys are, But it's the clip is a

1168
00:48:35,800 --> 00:48:38,600
Speaker 8: conversation piece is going to get engagement on their Instagram page,

1169
00:48:38,760 --> 00:48:40,680
Speaker 8: which is why they're going to post it. It's like

1170
00:48:40,680 --> 00:48:42,360
Speaker 8: when you post a picture yourself, You're like, if you

1171
00:48:42,400 --> 00:48:44,480
Speaker 8: look good, you know, people don't comment because you look good.

1172
00:48:44,840 --> 00:48:45,719
Speaker 7: If you don't, they not.

1173
00:48:45,840 --> 00:48:48,640
Speaker 8: So you even with like outlets, it's like, will people

1174
00:48:48,680 --> 00:48:50,120
Speaker 8: comment on this post?

1175
00:48:50,360 --> 00:48:52,520
Speaker 7: Yes? Or no? You know? And so I think that's

1176
00:48:52,520 --> 00:48:54,000
Speaker 7: something that would be a conversation piece.

1177
00:48:54,040 --> 00:48:55,440
Speaker 8: And then from there I would take that post and

1178
00:48:55,480 --> 00:48:57,759
Speaker 8: I might go put it on the Black Startup Page,

1179
00:48:57,800 --> 00:49:02,040
Speaker 8: or I might put it on Talk to Pops on Instagram, not.

1180
00:49:01,880 --> 00:49:02,839
Speaker 7: Necessarily Shade Room.

1181
00:49:03,040 --> 00:49:04,640
Speaker 8: And that's another thing people have to realize too, that

1182
00:49:04,680 --> 00:49:06,920
Speaker 8: there are micro blogs that are more important to me

1183
00:49:07,400 --> 00:49:12,160
Speaker 8: than the ones who have millions and millions of followers. Yeah, exactly,

1184
00:49:12,200 --> 00:49:15,279
Speaker 8: like if I was gonna like earn your Leisure, if

1185
00:49:15,320 --> 00:49:17,560
Speaker 8: I was going to promote your podcast, I don't necessarily

1186
00:49:17,560 --> 00:49:20,000
Speaker 8: think I would put it on the Shade Room because

1187
00:49:20,040 --> 00:49:22,480
Speaker 8: even if it's the great content, people on there are

1188
00:49:22,560 --> 00:49:24,640
Speaker 8: ultimately there to be shady. I want to have the

1189
00:49:24,640 --> 00:49:27,440
Speaker 8: top comment, So I'm going to spend my money on

1190
00:49:27,560 --> 00:49:29,880
Speaker 8: my ad on Shade Room for them to talk about

1191
00:49:29,920 --> 00:49:31,319
Speaker 8: me and talk about all your.

1192
00:49:31,200 --> 00:49:31,799
Speaker 7: Shirt don't fit.

1193
00:49:31,840 --> 00:49:37,280
Speaker 8: It's like I don't want that or am I gonna

1194
00:49:37,320 --> 00:49:42,200
Speaker 8: put it on like wealth to Prosperities Instagram page or

1195
00:49:42,280 --> 00:49:44,640
Speaker 8: something like that, to where people on their only phone

1196
00:49:44,719 --> 00:49:46,960
Speaker 8: this page because they want knowledge and information and they

1197
00:49:47,000 --> 00:49:49,880
Speaker 8: want to do a business. Like for me, I DMed

1198
00:49:49,920 --> 00:49:52,200
Speaker 8: you guys back in March for something. I forget what

1199
00:49:52,239 --> 00:49:54,000
Speaker 8: campaign I was working. I didn't get a reply, by

1200
00:49:54,000 --> 00:49:54,839
Speaker 8: the way, but.

1201
00:49:56,440 --> 00:49:59,200
Speaker 3: Publicist, I don't.

1202
00:49:59,040 --> 00:50:01,040
Speaker 8: Know if y'all do as at the time I dammed,

1203
00:50:01,040 --> 00:50:02,359
Speaker 8: I'm like, yo, how much would it be for an

1204
00:50:02,360 --> 00:50:04,440
Speaker 8: ad on this page? Because for me, I'm like, you

1205
00:50:04,440 --> 00:50:07,759
Speaker 8: guys are the perfect page to monetize black businesses or

1206
00:50:07,920 --> 00:50:10,080
Speaker 8: just business in general, because everybody following it wants to

1207
00:50:10,080 --> 00:50:10,680
Speaker 8: start a business.

1208
00:50:10,680 --> 00:50:12,160
Speaker 7: They want to know something about something.

1209
00:50:12,320 --> 00:50:15,000
Speaker 8: For example, when I did the Breakfast club, I was

1210
00:50:15,000 --> 00:50:17,759
Speaker 8: on there with a hat and like a hoodie on

1211
00:50:17,800 --> 00:50:20,279
Speaker 8: or something like. I didn't even think about image. I

1212
00:50:20,280 --> 00:50:21,960
Speaker 8: thought I was just talking to friends. I didn't care

1213
00:50:21,960 --> 00:50:23,960
Speaker 8: about it coming on here. I'm like, hold on, let

1214
00:50:24,000 --> 00:50:26,960
Speaker 8: me go to the closet and get something, because I know

1215
00:50:27,000 --> 00:50:29,320
Speaker 8: the audience. Everyone who listens either has a business or

1216
00:50:29,320 --> 00:50:31,680
Speaker 8: wants to start a business. And you have a business,

1217
00:50:31,680 --> 00:50:33,640
Speaker 8: you want to hire a publicist. You're gonna hire me,

1218
00:50:33,640 --> 00:50:35,320
Speaker 8: and I'm on here, like, you know, just slashing with

1219
00:50:35,440 --> 00:50:38,239
Speaker 8: my little you know, I'm like, let me put my

1220
00:50:38,280 --> 00:50:40,360
Speaker 8: best foot forward, let me put my Louis Paton's on it.

1221
00:50:40,600 --> 00:50:41,800
Speaker 8: Even though I didn't know we wasn't going to be

1222
00:50:41,800 --> 00:50:44,319
Speaker 8: able to see the fee out of work, you know,

1223
00:50:44,400 --> 00:50:45,560
Speaker 8: but nonetheless.

1224
00:50:45,080 --> 00:50:47,200
Speaker 3: I put my the resk check, the risk check.

1225
00:50:47,719 --> 00:50:51,279
Speaker 8: I understand the audience for this platform, and I think

1226
00:50:51,320 --> 00:50:53,680
Speaker 8: that's what people out in marketing got to understand the audience,

1227
00:50:53,719 --> 00:50:56,080
Speaker 8: Like people advertise on places that don't even care just

1228
00:50:56,120 --> 00:50:59,000
Speaker 8: because the followers and numbers, not engagement or like what

1229
00:50:59,239 --> 00:51:00,680
Speaker 8: that audience is into.

1230
00:51:01,200 --> 00:51:04,239
Speaker 9: Speaking of variety, can we talk about the coalition that

1231
00:51:04,239 --> 00:51:07,200
Speaker 9: you guys formed. My publicist is black and the representation

1232
00:51:07,239 --> 00:51:09,239
Speaker 9: I know, I mean presence is everything. And I know

1233
00:51:09,280 --> 00:51:12,319
Speaker 9: there's probably a lack of black publicists in Hollywood and

1234
00:51:12,360 --> 00:51:13,479
Speaker 9: probably in New York as well.

1235
00:51:14,239 --> 00:51:16,520
Speaker 6: Why do we formed the coalition? What's his purpose?

1236
00:51:17,160 --> 00:51:22,080
Speaker 8: So in twenty eighteen, I wore a jacket to Beyonce

1237
00:51:22,160 --> 00:51:24,160
Speaker 8: and jay Z's On the Run concert that said Beyonce's

1238
00:51:24,160 --> 00:51:27,040
Speaker 8: publicsist is black. I wasn't trying to really send a

1239
00:51:27,080 --> 00:51:29,120
Speaker 8: message other than like a big fuck you to somebody

1240
00:51:29,160 --> 00:51:31,360
Speaker 8: who told me they wouldn't take me on as a

1241
00:51:31,840 --> 00:51:33,440
Speaker 8: they wouldn't let me take their client on as their

1242
00:51:33,440 --> 00:51:36,400
Speaker 8: publishers because they wanted to have white press, and because

1243
00:51:36,440 --> 00:51:38,160
Speaker 8: I was black, all I could do was black press.

1244
00:51:38,520 --> 00:51:40,880
Speaker 8: And I'm like, well, Beyonce's publicist is black, and they're like, no,

1245
00:51:40,920 --> 00:51:41,239
Speaker 8: she's not.

1246
00:51:41,360 --> 00:51:42,400
Speaker 7: I'm like, no, she really is.

1247
00:51:42,640 --> 00:51:45,000
Speaker 8: Like well she probably has a white publicist too, and

1248
00:51:45,040 --> 00:51:46,920
Speaker 8: so I'm like, let me go look into it. And

1249
00:51:46,960 --> 00:51:49,719
Speaker 8: so I went and researched her publicist, Yvett Noel Shore,

1250
00:51:50,000 --> 00:51:53,280
Speaker 8: and she'd been with Beyonce since Destiny's Child, and before

1251
00:51:53,280 --> 00:51:54,640
Speaker 8: that she was with Mariah Carey, and then she was

1252
00:51:54,640 --> 00:51:57,000
Speaker 8: with Prince and Adele and Jessica Simpson, all these big

1253
00:51:57,120 --> 00:51:59,640
Speaker 8: names black and white. And I'm like, yo, this is

1254
00:51:59,640 --> 00:52:01,920
Speaker 8: who I'm to aspire to be like. And it's like

1255
00:52:02,080 --> 00:52:04,560
Speaker 8: for me, it instantly changed the narrative of what people

1256
00:52:04,560 --> 00:52:07,120
Speaker 8: would have you to believe. There's like a black publicist

1257
00:52:07,120 --> 00:52:09,080
Speaker 8: you can only do urban stuff, and a white publicsert

1258
00:52:09,080 --> 00:52:10,320
Speaker 8: can do general market stuff.

1259
00:52:10,560 --> 00:52:11,719
Speaker 7: This is a black woman.

1260
00:52:11,480 --> 00:52:14,040
Speaker 8: Who has no white publicist or she's not someone's indie

1261
00:52:14,040 --> 00:52:17,680
Speaker 8: publisherst she's the publicist, and she has Beyonce on Vogue,

1262
00:52:17,760 --> 00:52:20,800
Speaker 8: and she also knows enough about culture to have Beyonce

1263
00:52:21,320 --> 00:52:24,000
Speaker 8: talking to Angie Martinez or to talking to people who

1264
00:52:24,080 --> 00:52:26,880
Speaker 8: reached the culture and her core demographic right, And so

1265
00:52:26,960 --> 00:52:28,920
Speaker 8: I put that on the jacket as like, yeah, she

1266
00:52:29,040 --> 00:52:30,759
Speaker 8: is black and I'm at the concert. I didn't think

1267
00:52:30,760 --> 00:52:32,680
Speaker 8: I wouldn't meet her at all because there's a million

1268
00:52:32,680 --> 00:52:35,040
Speaker 8: people there and I'm like, she's probably in the back,

1269
00:52:35,120 --> 00:52:40,360
Speaker 8: chilling whatever. But as fate would have it, my friend Dora,

1270
00:52:40,520 --> 00:52:43,279
Speaker 8: she called him, was like, hell, I've my husband's in

1271
00:52:43,400 --> 00:52:46,719
Speaker 8: La going to the concert. He has like these passes

1272
00:52:46,760 --> 00:52:51,080
Speaker 8: where like the celebrities hangout. Because ticket, Yeah, my ticket

1273
00:52:51,120 --> 00:52:52,440
Speaker 8: was gonna be up in the front, like front row.

1274
00:52:52,440 --> 00:52:54,680
Speaker 8: I played for that ticket. She got me a ticket

1275
00:52:54,719 --> 00:52:56,600
Speaker 8: where I was further back, and at first I'm like, yo,

1276
00:52:56,800 --> 00:52:57,520
Speaker 8: my seat way up there?

1277
00:52:57,600 --> 00:52:58,399
Speaker 7: Why am I back here?

1278
00:52:58,440 --> 00:53:01,280
Speaker 8: But you're on the risers and literally like I'm standing

1279
00:53:01,320 --> 00:53:03,920
Speaker 8: with Kim Gardashian and Chris Jenner and all these different people.

1280
00:53:04,120 --> 00:53:06,920
Speaker 8: And then here comes Beyonce's publicist, vent Noel Short, and

1281
00:53:06,960 --> 00:53:09,440
Speaker 8: so she sees the jacket. I didn't even know that

1282
00:53:09,480 --> 00:53:11,239
Speaker 8: June Ambrose had already taken a picture of it and

1283
00:53:11,280 --> 00:53:12,840
Speaker 8: sent it to hers. So she was looking for me

1284
00:53:13,040 --> 00:53:14,600
Speaker 8: and we took a picture and she's like, here, take

1285
00:53:14,640 --> 00:53:17,200
Speaker 8: my number down. I'm gonna send you the picture. I'm like,

1286
00:53:17,200 --> 00:53:19,000
Speaker 8: all right, cool, send me the picture. I think I'll

1287
00:53:19,040 --> 00:53:21,040
Speaker 8: ever talk to the woman again. I'm like, you busy whatever.

1288
00:53:21,520 --> 00:53:23,600
Speaker 8: The very next day she called me and she's like, yo,

1289
00:53:23,719 --> 00:53:26,200
Speaker 8: I wanted to have a real conversation because I understood

1290
00:53:26,200 --> 00:53:28,240
Speaker 8: what you meant by the jacket. And so she started

1291
00:53:28,239 --> 00:53:30,759
Speaker 8: telling me all these stories about how she had been marginalizing,

1292
00:53:30,840 --> 00:53:33,279
Speaker 8: how people would try to take Beyonce from her, and

1293
00:53:33,760 --> 00:53:35,080
Speaker 8: different friends are like, well, you need to go with

1294
00:53:35,160 --> 00:53:37,680
Speaker 8: this company or John Legend. I remember she was telling

1295
00:53:37,680 --> 00:53:40,040
Speaker 8: me a story that they convinced him to bring on

1296
00:53:40,080 --> 00:53:42,680
Speaker 8: another publicist to get them an outlet that they thought.

1297
00:53:42,520 --> 00:53:43,160
Speaker 7: She couldn't get.

1298
00:53:43,760 --> 00:53:45,839
Speaker 8: Meanwhile, they still never had gotten that outlet when they

1299
00:53:45,880 --> 00:53:48,560
Speaker 8: hired them, and so she's like, yeah, I have gone

1300
00:53:48,600 --> 00:53:51,480
Speaker 8: through it as well. And so from there she involved

1301
00:53:51,520 --> 00:53:54,520
Speaker 8: a couple other people be brought in Vanessa Anderson. She

1302
00:53:54,600 --> 00:53:58,840
Speaker 8: represents Isa Ray and DJ Mustard, and then Erica Tucker

1303
00:53:58,840 --> 00:54:01,759
Speaker 8: does Yashadi and Kendrick Sampson he's doing all the Black

1304
00:54:01,760 --> 00:54:05,000
Speaker 8: Lives Matter stuff for Insecure, and Trel Thomas works with

1305
00:54:05,120 --> 00:54:08,040
Speaker 8: Tina Knowles because at first Miss Knowles or Miss nos

1306
00:54:08,120 --> 00:54:11,000
Speaker 8: Lawson was gonna have us do a panel at her theater,

1307
00:54:11,200 --> 00:54:12,759
Speaker 8: and that's how he was involved, Like We're gonna do

1308
00:54:12,760 --> 00:54:15,880
Speaker 8: a panel at Waco talking about like black pr and

1309
00:54:15,920 --> 00:54:18,799
Speaker 8: black publicist and I'm like, okay, cool, and then from

1310
00:54:18,800 --> 00:54:20,919
Speaker 8: there it just grew. And so then the last person

1311
00:54:20,960 --> 00:54:24,000
Speaker 8: she brought in was Felicia font from Colombia. She's like

1312
00:54:24,080 --> 00:54:26,839
Speaker 8: the head of urban there and does so many people

1313
00:54:26,880 --> 00:54:30,200
Speaker 8: as well, and so we just started having conversations with people.

1314
00:54:30,560 --> 00:54:33,720
Speaker 8: We had no intentions of like making it anything really

1315
00:54:34,080 --> 00:54:37,240
Speaker 8: and then it wasn't until we did, like in COVID.

1316
00:54:37,280 --> 00:54:39,000
Speaker 8: We had a zoom call, we did one in Beverly Hills,

1317
00:54:39,000 --> 00:54:41,520
Speaker 8: one in Harlem at Linkston Hughes's house, and we did

1318
00:54:41,520 --> 00:54:43,360
Speaker 8: a COVID one and we had like like almost a

1319
00:54:43,400 --> 00:54:45,640
Speaker 8: thousand people on there on zoom. I'm like, damn, these

1320
00:54:45,680 --> 00:54:48,719
Speaker 8: people really showed up and we saw impactful. It was

1321
00:54:48,800 --> 00:54:51,560
Speaker 8: like we need to do something, and so we have

1322
00:54:51,640 --> 00:54:54,600
Speaker 8: turned into a nonprofit organization because what we realized is

1323
00:54:54,640 --> 00:54:57,320
Speaker 8: like you can like again sacrificing yourself like I said earlier,

1324
00:54:57,360 --> 00:54:59,560
Speaker 8: and not knowing your worth. You can devote so much

1325
00:54:59,560 --> 00:55:03,000
Speaker 8: time to client and in the end have nothing because

1326
00:55:03,040 --> 00:55:06,279
Speaker 8: for example, oh I see example. So for example, I'm

1327
00:55:06,320 --> 00:55:08,840
Speaker 8: represented earn your Leisure and I'm doing all this press

1328
00:55:08,880 --> 00:55:10,480
Speaker 8: for you guys. Now all this money is coming in,

1329
00:55:10,840 --> 00:55:12,880
Speaker 8: and y'all getting all these ads, y'all bawling, y'all got

1330
00:55:12,920 --> 00:55:15,520
Speaker 8: the Porsches, the Bentleys or whatever. My rate is still

1331
00:55:15,560 --> 00:55:18,600
Speaker 8: my rate. I'm still getting one thousand dollars a month.

1332
00:55:19,080 --> 00:55:21,440
Speaker 8: But I did all this stuff to help elevate your

1333
00:55:21,480 --> 00:55:24,359
Speaker 8: brand and get you so much income that when it's

1334
00:55:24,400 --> 00:55:27,400
Speaker 8: all said and done, like I could potentially be broke.

1335
00:55:27,560 --> 00:55:30,000
Speaker 8: And there was a situation where, going back to the

1336
00:55:30,000 --> 00:55:32,920
Speaker 8: woman Terry Williams, so I mentioned her book that I'm

1337
00:55:32,920 --> 00:55:35,800
Speaker 8: reading is called Black Pain. Just because we make it

1338
00:55:35,840 --> 00:55:37,320
Speaker 8: look good doesn't mean we're hurting.

1339
00:55:39,040 --> 00:55:39,480
Speaker 7: Her book.

1340
00:55:39,480 --> 00:55:41,400
Speaker 8: I said, you work with Eddie Murphy. Now she's in

1341
00:55:41,440 --> 00:55:44,319
Speaker 8: a nursing home, and we're like, does Eddie Murphy know,

1342
00:55:44,360 --> 00:55:47,080
Speaker 8: does anybody know, like anybody helping this woman out? So

1343
00:55:47,320 --> 00:55:50,080
Speaker 8: the nonprofit started because we wanted to help her. We

1344
00:55:50,160 --> 00:55:52,080
Speaker 8: wanted to give her money we wanted to take donations

1345
00:55:52,080 --> 00:55:56,000
Speaker 8: for and so like, well, we can help other people

1346
00:55:56,000 --> 00:55:58,360
Speaker 8: because there's more than one terry out there. Imagine like

1347
00:55:58,560 --> 00:56:01,279
Speaker 8: there's so many people who probably were lit at one

1348
00:56:01,280 --> 00:56:04,840
Speaker 8: point and devoted so much to somebody and then because

1349
00:56:04,880 --> 00:56:06,919
Speaker 8: that's what happens, honestly, and this is a sad truth.

1350
00:56:06,920 --> 00:56:08,520
Speaker 8: I don't want to be long winded, but as a

1351
00:56:08,520 --> 00:56:12,400
Speaker 8: black publicist, what happens is that like you become discarded,

1352
00:56:12,800 --> 00:56:15,720
Speaker 8: like I can take earn your leisure to new heights,

1353
00:56:16,080 --> 00:56:18,719
Speaker 8: like we're competing with Gary Vee. We're on the top

1354
00:56:18,760 --> 00:56:21,399
Speaker 8: of the podcast charts. I didn't got y'all a TV show.

1355
00:56:21,560 --> 00:56:24,719
Speaker 8: Now y'all on Fox with Murdoch or Fox, so we

1356
00:56:24,800 --> 00:56:28,879
Speaker 8: do bos whatever you know, and you as so big

1357
00:56:28,960 --> 00:56:31,680
Speaker 8: that when before in this moment here, how many PR

1358
00:56:31,719 --> 00:56:33,759
Speaker 8: people have reached out to represent you guys at this

1359
00:56:33,840 --> 00:56:35,200
Speaker 8: point in this moment.

1360
00:56:35,080 --> 00:56:36,600
Speaker 7: A lot, not a lot.

1361
00:56:37,040 --> 00:56:39,080
Speaker 8: So I take you to a point where now all

1362
00:56:39,120 --> 00:56:41,319
Speaker 8: the top firms are reaching out to hire y'all, and

1363
00:56:41,400 --> 00:56:43,080
Speaker 8: y'all think, well, ship, we want to elevate, so we

1364
00:56:43,120 --> 00:56:45,000
Speaker 8: got to go with the big firm, and y'all drop

1365
00:56:45,080 --> 00:56:47,919
Speaker 8: my black ass, Like I helped y'all when we was nothing.

1366
00:56:47,920 --> 00:56:49,960
Speaker 8: When we was you know, trapping out this nice mansion.

1367
00:56:51,800 --> 00:56:54,279
Speaker 8: Don't let that your head, you.

1368
00:56:54,239 --> 00:56:57,360
Speaker 7: Know, when it was marble on the floor, but not

1369
00:56:57,480 --> 00:56:58,160
Speaker 7: so much to trap.

1370
00:56:58,200 --> 00:56:58,719
Speaker 3: But I helped you.

1371
00:56:58,960 --> 00:57:01,160
Speaker 8: I helped you when we were like on the come up, right.

1372
00:57:01,840 --> 00:57:04,839
Speaker 8: There's no loyalty in this industry. It's like you want

1373
00:57:04,840 --> 00:57:08,160
Speaker 8: to go to whoever is hot next, and so if

1374
00:57:08,200 --> 00:57:10,440
Speaker 8: you don't again budget and how it's hard to budget

1375
00:57:10,480 --> 00:57:14,000
Speaker 8: because my white counterparts are getting paid double three times

1376
00:57:14,040 --> 00:57:16,480
Speaker 8: when I'm getting paid, you know, Like I remember, like

1377
00:57:16,520 --> 00:57:18,280
Speaker 8: I said earlier, Oh I'm trying to sab my five thousand,

1378
00:57:18,360 --> 00:57:19,560
Speaker 8: Like that's so much money.

1379
00:57:20,000 --> 00:57:21,320
Speaker 7: And I'm like, well, i's.

1380
00:57:21,120 --> 00:57:24,240
Speaker 8: The white publicist who also represents representing someone equivalent to

1381
00:57:24,240 --> 00:57:26,800
Speaker 8: who I was representing. How much did they pay? Fifteen

1382
00:57:26,800 --> 00:57:29,680
Speaker 8: thousand a month, twenty thousand a month, one hundred thousand

1383
00:57:29,760 --> 00:57:31,920
Speaker 8: dollars a month. I'm like, God, damn, what is happening?

1384
00:57:32,400 --> 00:57:34,880
Speaker 8: And I'm like, it's only like for like the black people,

1385
00:57:34,960 --> 00:57:37,040
Speaker 8: Like I feel like this is only my experience. Somebody

1386
00:57:37,040 --> 00:57:40,640
Speaker 8: got a different experience. Is that you expect more, but

1387
00:57:40,680 --> 00:57:42,440
Speaker 8: you also expect to pay less.

1388
00:57:42,560 --> 00:57:46,320
Speaker 5: Yeah, I think that that's something that's across the board

1389
00:57:46,320 --> 00:57:49,480
Speaker 5: as far as black businesses. It's like, stop disrespecting the

1390
00:57:49,960 --> 00:57:53,480
Speaker 5: entrepreneurs because I got like, you know, essentially the entrepreneurs

1391
00:57:53,760 --> 00:57:56,120
Speaker 5: are our future. And like I said, no matter how

1392
00:57:56,120 --> 00:57:58,240
Speaker 5: good a rapper is, Derek Falcon said is on my

1393
00:57:58,240 --> 00:58:00,800
Speaker 5: podcast Shout and one of my favorite Alumni episodes eleven,

1394
00:58:01,320 --> 00:58:03,760
Speaker 5: their career is short lived, no matter how no matter

1395
00:58:03,760 --> 00:58:05,920
Speaker 5: how fast you can run on a football, for your

1396
00:58:06,120 --> 00:58:07,680
Speaker 5: career is short lived. But you can do what you're

1397
00:58:07,720 --> 00:58:11,320
Speaker 5: doing for sixty years that you could be a publicist.

1398
00:58:11,920 --> 00:58:15,840
Speaker 5: So it's like a lot of times we devalue the entrepreneurs.

1399
00:58:16,240 --> 00:58:18,680
Speaker 5: And that's whether it's a barbershop owner or whether it's

1400
00:58:18,680 --> 00:58:20,560
Speaker 5: a publicist. It's like you always trying to get a deal.

1401
00:58:21,000 --> 00:58:24,280
Speaker 5: And that just comes psychologically, I think, from not valuing

1402
00:58:24,440 --> 00:58:27,080
Speaker 5: ourselves enough, Like we don't look at ourselves as valuable enough,

1403
00:58:27,080 --> 00:58:28,680
Speaker 5: because the white person can come and just say anything

1404
00:58:29,160 --> 00:58:31,280
Speaker 5: and it's like, oh, they're white, they got a suit.

1405
00:58:31,120 --> 00:58:32,240
Speaker 3: On, they must be true.

1406
00:58:33,160 --> 00:58:35,840
Speaker 8: Monique said this right, and this is so funny because

1407
00:58:35,840 --> 00:58:38,280
Speaker 8: I remember Monique was doing her like equal pay thing.

1408
00:58:38,360 --> 00:58:40,440
Speaker 8: We're like, shut up, Monique. But then if you go

1409
00:58:40,480 --> 00:58:43,520
Speaker 8: back and listen to those interviews in today's landscape, Like literally,

1410
00:58:43,560 --> 00:58:46,280
Speaker 8: you hear it differently and I'm like, oh, well, she

1411
00:58:46,360 --> 00:58:48,080
Speaker 8: was saying some real shit, you know, like she was

1412
00:58:48,120 --> 00:58:50,480
Speaker 8: really preaching. And I think the reason why they're able

1413
00:58:50,520 --> 00:58:52,200
Speaker 8: to pay less. And this is a quote that she

1414
00:58:52,280 --> 00:58:54,880
Speaker 8: said that she brought from someone else. She said, what

1415
00:58:55,480 --> 00:58:58,120
Speaker 8: one what they understand is that what one nigga won't do,

1416
00:58:58,200 --> 00:59:02,040
Speaker 8: another nigga will. And so if we're all three publicists

1417
00:59:02,080 --> 00:59:05,040
Speaker 8: and I'm saying my rate is what this white person's

1418
00:59:05,120 --> 00:59:07,320
Speaker 8: rate is, but then y'all coming behind me like I

1419
00:59:07,320 --> 00:59:09,080
Speaker 8: do it for twenty five hundred, I got you, and

1420
00:59:09,080 --> 00:59:11,400
Speaker 8: then you're like twenty five I YouTube for fifteen hundred.

1421
00:59:12,440 --> 00:59:13,760
Speaker 7: It's taking value away from me.

1422
00:59:13,800 --> 00:59:15,600
Speaker 8: No one's ever gonna get that rate because there's no

1423
00:59:15,640 --> 00:59:18,800
Speaker 8: standard across the board. And as much as like I

1424
00:59:18,800 --> 00:59:22,280
Speaker 8: feel like that's a counterproductive, I also understand it. If

1425
00:59:22,280 --> 00:59:24,480
Speaker 8: you're not getting opportunities and nobody wants to hire you,

1426
00:59:24,560 --> 00:59:26,360
Speaker 8: and then this person giving you fifteen hundred, It's like

1427
00:59:26,400 --> 00:59:27,560
Speaker 8: me with the fifty dollars a placement.

1428
00:59:27,600 --> 00:59:28,439
Speaker 3: I knew that was cheap.

1429
00:59:28,760 --> 00:59:29,480
Speaker 7: I had no money.

1430
00:59:29,560 --> 00:59:31,480
Speaker 8: It's like, I know what's wrong but I got to

1431
00:59:31,560 --> 00:59:33,840
Speaker 8: eat ultimately, you know what I mean. And that's why

1432
00:59:33,880 --> 00:59:36,040
Speaker 8: I started my own company. It wasn't because I wanted

1433
00:59:36,080 --> 00:59:39,280
Speaker 8: to be a boss and entrepreneurship was in now it's in,

1434
00:59:39,360 --> 00:59:41,360
Speaker 8: like if you're starting a business now, there's so many resources.

1435
00:59:41,360 --> 00:59:43,680
Speaker 8: This is a major resource to help you start a business.

1436
00:59:43,720 --> 00:59:45,840
Speaker 8: I was listening almost started the damn vending machine.

1437
00:59:47,440 --> 00:59:47,880
Speaker 7: Lucrative.

1438
00:59:48,160 --> 00:59:51,280
Speaker 3: I didn't even know this is a real, real right,

1439
00:59:51,600 --> 00:59:51,800
Speaker 3: you know.

1440
00:59:51,960 --> 00:59:54,600
Speaker 8: But at that time, entrepreneurship was not cool. It was

1441
00:59:54,640 --> 00:59:57,520
Speaker 8: like entrepreneurship okay, But I did it because I know

1442
00:59:57,560 --> 01:00:00,600
Speaker 8: one would hire me. I was only getting internshi jobs

1443
01:00:00,880 --> 01:00:02,919
Speaker 8: and then when the internship was over, they would hire

1444
01:00:02,920 --> 01:00:04,440
Speaker 8: somebody who just came in. It wasn't like they were

1445
01:00:04,440 --> 01:00:08,120
Speaker 8: promoting within, and so I had to take those rates.

1446
01:00:08,120 --> 01:00:11,280
Speaker 8: And so I honestly feel like having like the broader

1447
01:00:11,320 --> 01:00:13,680
Speaker 8: conversation like with the my publicist as black, or having

1448
01:00:13,720 --> 01:00:20,000
Speaker 8: conversations like this, it allows you to hopefully shift change

1449
01:00:21,040 --> 01:00:23,280
Speaker 8: in terms of those shift change with people who are

1450
01:00:23,280 --> 01:00:25,800
Speaker 8: making the decisions on who to hire right now. As

1451
01:00:25,800 --> 01:00:29,080
Speaker 8: a black publicist, send your resumes out. Everybody wants somebody black.

1452
01:00:29,320 --> 01:00:30,919
Speaker 8: There are people out there saying we want to see

1453
01:00:30,920 --> 01:00:33,400
Speaker 8: your team, your leadership team, Like who's on there, who's black?

1454
01:00:33,760 --> 01:00:36,080
Speaker 8: They're boycotting right Like so many companies they were saying

1455
01:00:36,120 --> 01:00:38,640
Speaker 8: like oh, uber like one percent black or representation or whatever.

1456
01:00:38,920 --> 01:00:40,520
Speaker 7: Now is the time to be a black publicist.

1457
01:00:40,560 --> 01:00:43,800
Speaker 8: You go and you apply for those jobs, get those jobs,

1458
01:00:43,840 --> 01:00:44,760
Speaker 8: and charge those rates.

1459
01:00:44,840 --> 01:00:47,520
Speaker 5: So how do you feel You asked that question before,

1460
01:00:48,080 --> 01:00:50,000
Speaker 5: but I'm actually interested once you bring it up.

1461
01:00:50,240 --> 01:00:52,160
Speaker 3: There's a lot of pr going on right now.

1462
01:00:52,480 --> 01:00:56,200
Speaker 5: Black lives matter, whether it's Nike, whether it's every company

1463
01:00:56,240 --> 01:00:58,680
Speaker 5: has some form. I feel like you had to make

1464
01:00:58,680 --> 01:01:00,840
Speaker 5: a statement. If you didn't make a it was like

1465
01:01:01,080 --> 01:01:03,080
Speaker 5: you was complicit with everything that was going on. So

1466
01:01:03,160 --> 01:01:06,360
Speaker 5: every company pretty much made a statement. Some companies like

1467
01:01:06,440 --> 01:01:09,000
Speaker 5: Netflix even went further and they put one hundred million

1468
01:01:09,040 --> 01:01:11,720
Speaker 5: dollars into like black owned banks. So everybody's kind of

1469
01:01:11,720 --> 01:01:16,240
Speaker 5: like doing their own thing as a publicist. It's just

1470
01:01:16,240 --> 01:01:17,200
Speaker 5: just pr spin.

1471
01:01:17,920 --> 01:01:19,840
Speaker 3: Is it good? Is it something that's gonna last?

1472
01:01:19,880 --> 01:01:19,920
Speaker 7: Like?

1473
01:01:19,920 --> 01:01:21,680
Speaker 3: What's your thoughts on the whole Black Lives Matter?

1474
01:01:22,520 --> 01:01:24,640
Speaker 8: I think there's so many layers to it because I

1475
01:01:24,680 --> 01:01:26,560
Speaker 8: watched all happening, So I think there were some companies

1476
01:01:26,760 --> 01:01:28,920
Speaker 8: that nothing at first and then on its blackout too,

1477
01:01:28,960 --> 01:01:30,520
Speaker 8: so they you just put a black square and you

1478
01:01:30,720 --> 01:01:32,720
Speaker 8: weren't responsible for leaving a caption or nothing.

1479
01:01:33,040 --> 01:01:34,920
Speaker 7: Companies took advantage of that, like that's how we could

1480
01:01:34,920 --> 01:01:35,240
Speaker 7: set it.

1481
01:01:35,440 --> 01:01:35,880
Speaker 3: Both sides.

1482
01:01:36,120 --> 01:01:38,240
Speaker 8: Put the black square. It don't mean shit, you know,

1483
01:01:38,280 --> 01:01:39,840
Speaker 8: like it's just the black square. The whites are cool,

1484
01:01:39,840 --> 01:01:42,560
Speaker 8: the blacks are cool. Perfect No. So for me, I

1485
01:01:42,560 --> 01:01:44,240
Speaker 8: think people who do stuff like that or they just

1486
01:01:44,240 --> 01:01:46,880
Speaker 8: put like we staying with Black Lives Matter. Almost like

1487
01:01:47,000 --> 01:01:48,640
Speaker 8: literally where you guys are at, like a couple of

1488
01:01:48,640 --> 01:01:52,080
Speaker 8: weeks ago, this shit looked like Iraq like houses with

1489
01:01:52,080 --> 01:01:54,280
Speaker 8: the game, burned, businesses was towed up, it was looting

1490
01:01:54,280 --> 01:01:56,120
Speaker 8: and riding like literally a block from where you guys

1491
01:01:56,120 --> 01:01:58,640
Speaker 8: are now to the point where all businesses spray painted

1492
01:01:58,680 --> 01:02:02,120
Speaker 8: on this stuff like Black Lives Matter BLM, black owned.

1493
01:02:02,160 --> 01:02:03,280
Speaker 7: To protect their business.

1494
01:02:03,600 --> 01:02:05,400
Speaker 8: And I feel like that is the same thing that

1495
01:02:05,440 --> 01:02:07,240
Speaker 8: I see online with companies when they put the Black

1496
01:02:07,280 --> 01:02:10,840
Speaker 8: Lives Matter like standard templates like black and gray with

1497
01:02:10,920 --> 01:02:13,120
Speaker 8: like a fist, it's like black Lives Matter. I feel

1498
01:02:13,120 --> 01:02:15,200
Speaker 8: like they're just doing that to protect their businesses. The

1499
01:02:15,280 --> 01:02:17,720
Speaker 8: ones that I do like say, okay, y'all really are

1500
01:02:17,800 --> 01:02:20,960
Speaker 8: rocking with us are the ones who have made an

1501
01:02:20,960 --> 01:02:23,600
Speaker 8: effort to commit to something where it's like, Okay, we're

1502
01:02:23,720 --> 01:02:25,680
Speaker 8: like you said, Netflix, we're gonna commit one hundred million

1503
01:02:25,720 --> 01:02:29,280
Speaker 8: dollars to black owned banks, or we're gonna diversify RC

1504
01:02:29,320 --> 01:02:31,960
Speaker 8: suite and hire more black people or whatever.

1505
01:02:32,360 --> 01:02:35,760
Speaker 7: And it's funny. I'm like, yeah, like black people's inventing yesterday.

1506
01:02:35,600 --> 01:02:35,920
Speaker 3: Like I did.

1507
01:02:36,400 --> 01:02:39,200
Speaker 6: That's it's easy to protest, and everyone's protest. Yeah, it's

1508
01:02:39,240 --> 01:02:40,800
Speaker 6: easy to write, pretty easy.

1509
01:02:40,800 --> 01:02:42,840
Speaker 8: But I'm saying, yeah, even if they are doing it

1510
01:02:42,880 --> 01:02:45,680
Speaker 8: for their own to save face as a black entrepreneur,

1511
01:02:45,760 --> 01:02:48,720
Speaker 8: a black business person, go get your money. Like you

1512
01:02:48,760 --> 01:02:50,880
Speaker 8: wanted somebody black to stand it. It's gonna cost you

1513
01:02:51,480 --> 01:02:53,280
Speaker 8: to be just for me to stand next to you

1514
01:02:53,560 --> 01:02:55,760
Speaker 8: and to give you that. I've never had to educate

1515
01:02:55,800 --> 01:02:59,680
Speaker 8: so many people on the black experience. But you know what,

1516
01:02:59,760 --> 01:03:02,120
Speaker 8: let me take something else stuff. I have made more

1517
01:03:02,160 --> 01:03:05,200
Speaker 8: money in this COVID quarantine than I've made probably in

1518
01:03:05,200 --> 01:03:09,280
Speaker 8: the last five never wasted collectively. Want to learn about

1519
01:03:09,280 --> 01:03:15,320
Speaker 8: the black hold on remit payment. I teach you everything

1520
01:03:15,360 --> 01:03:17,520
Speaker 8: you need to know, you know, and so literally I've

1521
01:03:17,520 --> 01:03:19,520
Speaker 8: been helping people behind the scenes, like I've made so

1522
01:03:19,640 --> 01:03:23,840
Speaker 8: much it's ridiculous. But I and I think that's also

1523
01:03:23,920 --> 01:03:25,520
Speaker 8: not fair to ask people to help you and not

1524
01:03:25,560 --> 01:03:28,280
Speaker 8: pay them either. Because literally, in high school, did y'all

1525
01:03:28,320 --> 01:03:31,080
Speaker 8: learn about Black Wall Street? Did y'all learn about what

1526
01:03:31,120 --> 01:03:34,400
Speaker 8: happened in Tulsa? Did y'all learn about like slave? Yeah,

1527
01:03:34,440 --> 01:03:37,040
Speaker 8: we learned about like the slavery and the since they

1528
01:03:37,040 --> 01:03:38,560
Speaker 8: wanted us to learn about it, But did you go

1529
01:03:38,680 --> 01:03:40,560
Speaker 8: deep into it the way that we are now? No,

1530
01:03:40,680 --> 01:03:42,480
Speaker 8: we had to go seek that information for ourselves. So

1531
01:03:43,120 --> 01:03:45,400
Speaker 8: I did the work to learn this. So if you

1532
01:03:45,440 --> 01:03:47,360
Speaker 8: want to capitalize off the work and the time I

1533
01:03:47,400 --> 01:03:49,760
Speaker 8: invested in myself to learn, you got to pay. But

1534
01:03:49,800 --> 01:03:51,640
Speaker 8: I say all have to say some companies. I feel

1535
01:03:51,680 --> 01:03:53,280
Speaker 8: like a lot of people are doing it, because at

1536
01:03:53,280 --> 01:03:57,280
Speaker 8: this point it's it's you're gonna get black balled or

1537
01:03:57,320 --> 01:04:00,080
Speaker 8: blacklisted if you have not mentioned or said just.

1538
01:04:00,000 --> 01:04:01,600
Speaker 3: They're looking at you. They're looking at you crazy. Yeah,

1539
01:04:01,600 --> 01:04:02,240
Speaker 3: youre looking crazy.

1540
01:04:02,280 --> 01:04:04,360
Speaker 8: So now it's like, yeah, black lives matter, whatever, but

1541
01:04:04,400 --> 01:04:06,640
Speaker 8: it's like, what are you doing to further that?

1542
01:04:06,880 --> 01:04:07,080
Speaker 3: Dude?

1543
01:04:07,080 --> 01:04:09,760
Speaker 9: We gotta see I mean I saw Facebook, for one,

1544
01:04:09,800 --> 01:04:11,280
Speaker 9: it was like they're going to donate one hundred million

1545
01:04:11,320 --> 01:04:12,000
Speaker 9: dollars to black.

1546
01:04:11,840 --> 01:04:13,280
Speaker 6: Closes, and it's like, what does that even mean?

1547
01:04:13,400 --> 01:04:14,520
Speaker 7: Yeah, why want you to be specific?

1548
01:04:14,760 --> 01:04:16,520
Speaker 6: There's no specific It's like, Yo, where where do I

1549
01:04:16,520 --> 01:04:17,120
Speaker 6: apply for that?

1550
01:04:17,160 --> 01:04:17,400
Speaker 3: People?

1551
01:04:17,440 --> 01:04:20,200
Speaker 8: And then at the time, remember what was the Minnesota

1552
01:04:20,320 --> 01:04:22,920
Speaker 8: like bail fund or what Freedom fund or whatever where

1553
01:04:22,920 --> 01:04:25,520
Speaker 8: they're bailing people out of jail. Right when George Floyd

1554
01:04:25,560 --> 01:04:27,520
Speaker 8: Floyd to pass away, they got so many donations they

1555
01:04:27,520 --> 01:04:29,560
Speaker 8: put on the website, we ain't taking no more give

1556
01:04:29,720 --> 01:04:31,600
Speaker 8: to other places. I'm like, I never nobody say we

1557
01:04:31,640 --> 01:04:33,960
Speaker 8: got too much money. I'm like, y'all was really just

1558
01:04:33,960 --> 01:04:36,560
Speaker 8: giving them guilt money. I was just sending checks or whatever.

1559
01:04:36,760 --> 01:04:38,320
Speaker 8: And so I feel like, for me, if you're gonna

1560
01:04:38,320 --> 01:04:40,400
Speaker 8: give money, it also tells me a lot about you

1561
01:04:40,800 --> 01:04:43,280
Speaker 8: when I see who you gave them money to. Because

1562
01:04:43,320 --> 01:04:44,919
Speaker 8: it's so easy to say I gave money a Black

1563
01:04:44,920 --> 01:04:47,320
Speaker 8: Lives Matter or I gave money to NAACP, because they're

1564
01:04:47,320 --> 01:04:48,280
Speaker 8: like staples.

1565
01:04:47,840 --> 01:04:48,560
Speaker 7: In the community.

1566
01:04:48,720 --> 01:04:51,439
Speaker 8: But it's like, what about these organizations that no one

1567
01:04:51,840 --> 01:04:54,120
Speaker 8: knows about that really could benefit from No.

1568
01:04:54,320 --> 01:04:57,240
Speaker 5: That's and that's a good point that you bring up too,

1569
01:04:57,240 --> 01:05:00,520
Speaker 5: because there's always in any crisis, it's always opportunity. And

1570
01:05:00,560 --> 01:05:02,600
Speaker 5: it's like, not to sound callous about it, but it's

1571
01:05:02,640 --> 01:05:05,040
Speaker 5: just the reality. Whether it was COVID, there was a

1572
01:05:05,040 --> 01:05:07,320
Speaker 5: lot of opportunity, and just COVID situations, a lot of

1573
01:05:07,320 --> 01:05:10,040
Speaker 5: people made a lot of money. And now the whole

1574
01:05:10,600 --> 01:05:14,040
Speaker 5: you know, black lives matter, racial injustice situation. And I

1575
01:05:14,120 --> 01:05:15,640
Speaker 5: was talking to a friend of mine who works in

1576
01:05:15,680 --> 01:05:17,760
Speaker 5: the NBA, and he was telling me he was like

1577
01:05:17,800 --> 01:05:19,840
Speaker 5: he told all his guys like, you know, like look

1578
01:05:19,960 --> 01:05:23,080
Speaker 5: like there's gonna be a lot of opportunity as far

1579
01:05:23,080 --> 01:05:25,120
Speaker 5: as like for businesses and business people. And it's like

1580
01:05:25,120 --> 01:05:27,000
Speaker 5: because now these companies feel like they got to wash

1581
01:05:27,000 --> 01:05:30,440
Speaker 5: away their sins and they got to like spend money.

1582
01:05:30,840 --> 01:05:33,800
Speaker 5: And it's like they're looking for people to really give

1583
01:05:33,840 --> 01:05:36,520
Speaker 5: money to. Whether it's a black publicist, whether it's a

1584
01:05:36,560 --> 01:05:41,160
Speaker 5: black teacher that can teach their staff about the racial

1585
01:05:41,200 --> 01:05:43,600
Speaker 5: injustices for the last four hundred years, whether it's a

1586
01:05:43,600 --> 01:05:47,440
Speaker 5: black accountant, whether it's a black doctor. Like they're looking

1587
01:05:47,480 --> 01:05:49,720
Speaker 5: to diversify their looking. So I say that to say,

1588
01:05:50,400 --> 01:05:53,080
Speaker 5: if you're an entrepreneur, if you're an investor, if you're black,

1589
01:05:53,240 --> 01:05:56,560
Speaker 5: this is a perfect opportunity right now to maybe reach out,

1590
01:05:56,640 --> 01:06:00,400
Speaker 5: make network, and make yourself known because I seen it

1591
01:06:00,480 --> 01:06:04,840
Speaker 5: firsthand where companies are actively looking to give money in

1592
01:06:04,880 --> 01:06:08,400
Speaker 5: a variety of different ways, whether there's inclusion programs, whether

1593
01:06:08,400 --> 01:06:11,000
Speaker 5: it's consultants, whether it's a you know, I have never

1594
01:06:11,000 --> 01:06:14,040
Speaker 5: really seen this much activity, and we don't know.

1595
01:06:13,960 --> 01:06:14,959
Speaker 3: How long it's gonna last.

1596
01:06:14,960 --> 01:06:17,520
Speaker 8: So you know, and if you are a white company

1597
01:06:17,560 --> 01:06:20,920
Speaker 8: who's hiring people black people, can do more than just

1598
01:06:21,000 --> 01:06:23,880
Speaker 8: head up the diversity and inclusion thing. Like literally everybody

1599
01:06:23,920 --> 01:06:27,040
Speaker 8: I was looking like we hired somebody for diversity and inclusion.

1600
01:06:27,080 --> 01:06:29,720
Speaker 8: I'm like, what God damn Like, like, imagine, like going

1601
01:06:29,760 --> 01:06:32,080
Speaker 8: to college and learning, you're so talented at what you do.

1602
01:06:32,120 --> 01:06:33,600
Speaker 8: When they say you're going to be here to talk

1603
01:06:33,600 --> 01:06:36,800
Speaker 8: about affirmative action and inclusion, it's like it's.

1604
01:06:36,680 --> 01:06:37,720
Speaker 3: Like the door.

1605
01:06:37,800 --> 01:06:40,919
Speaker 9: It's like I've been putting those situations where it's like, Yo, hey,

1606
01:06:40,920 --> 01:06:43,200
Speaker 9: we're gonna talk about race and schools and you're going

1607
01:06:43,280 --> 01:06:45,360
Speaker 9: to be the person. And I'm like, yo, I'm living it.

1608
01:06:45,360 --> 01:06:48,160
Speaker 9: Like it's I'm living it. It's enough living it now

1609
01:06:48,160 --> 01:06:49,080
Speaker 9: trying to explain.

1610
01:06:48,800 --> 01:06:50,160
Speaker 5: It and the thing and the thing you know, I

1611
01:06:50,200 --> 01:06:52,280
Speaker 5: always look at me. I'm a little different because I

1612
01:06:52,320 --> 01:06:55,000
Speaker 5: was raised was due for self, Like I never really

1613
01:06:55,240 --> 01:06:58,840
Speaker 5: was raised like on some inclusion type vibe. So I

1614
01:06:58,880 --> 01:07:02,080
Speaker 5: tell people all the time, like, to me, support is

1615
01:07:02,120 --> 01:07:04,880
Speaker 5: a lot more efficient than boycotting. So it's like you

1616
01:07:05,000 --> 01:07:07,960
Speaker 5: boycotting and you're putting pressure on EAT. That's good, but

1617
01:07:08,040 --> 01:07:11,760
Speaker 5: it's like instead of focusing that energy, focus your energy

1618
01:07:11,760 --> 01:07:14,680
Speaker 5: on building something that you are part of or in

1619
01:07:14,720 --> 01:07:15,320
Speaker 5: your community.

1620
01:07:15,400 --> 01:07:16,320
Speaker 3: Right, So it's like, let's.

1621
01:07:16,160 --> 01:07:19,880
Speaker 5: Say there's a top PR firm who only has white people,

1622
01:07:19,920 --> 01:07:22,440
Speaker 5: and it's like, all right, we're gonna boycott this PR

1623
01:07:22,480 --> 01:07:24,880
Speaker 5: firm until they hire three black PR eight.

1624
01:07:24,920 --> 01:07:27,520
Speaker 3: But it's like, you already have your own PR firm,

1625
01:07:27,640 --> 01:07:29,520
Speaker 3: why don't we because that's already a boycott.

1626
01:07:29,600 --> 01:07:31,200
Speaker 5: If you, if you, if you, if you, if you

1627
01:07:31,240 --> 01:07:34,000
Speaker 5: focus your your energy and you you actually give business

1628
01:07:34,080 --> 01:07:37,320
Speaker 5: to real black owned businesses, technically you're already boycotting that

1629
01:07:37,360 --> 01:07:39,840
Speaker 5: because you're taking money away from where you are spending it.

1630
01:07:39,920 --> 01:07:42,280
Speaker 5: But the problem with the boycotts, like the Gucci situation, like, Okay,

1631
01:07:42,280 --> 01:07:45,720
Speaker 5: we're gonna stop wearing Gucci until they make some flip flops.

1632
01:07:45,720 --> 01:07:50,160
Speaker 5: It's really cool three months, okay, but what's really changed.

1633
01:07:53,320 --> 01:07:55,640
Speaker 5: But it's like if you have like a black owned designer,

1634
01:07:56,480 --> 01:07:58,840
Speaker 5: then that's already taking money out of Gucci because you're

1635
01:07:58,880 --> 01:08:01,160
Speaker 5: you're just you don't have have to like force them

1636
01:08:01,560 --> 01:08:04,480
Speaker 5: to make Okay, we're gonna come to Harlem and.

1637
01:08:04,400 --> 01:08:10,520
Speaker 3: Eat it, Sylvius take a photo. It's like, I just don't.

1638
01:08:10,560 --> 01:08:13,000
Speaker 5: I just I still to this day don't fully understand

1639
01:08:13,000 --> 01:08:15,760
Speaker 5: why black people a lot of times are just so

1640
01:08:16,560 --> 01:08:20,720
Speaker 5: fascinated with being accepted by white people. It's really fascinating

1641
01:08:20,720 --> 01:08:22,599
Speaker 5: to me when it's like I don't really see any

1642
01:08:22,640 --> 01:08:26,280
Speaker 5: other culture that has tried so hard to be accepted

1643
01:08:26,280 --> 01:08:29,440
Speaker 5: and it's like abusive relationship, like you're hoping it's gonna change.

1644
01:08:29,160 --> 01:08:29,880
Speaker 3: That, it's really not.

1645
01:08:30,000 --> 01:08:31,000
Speaker 7: I think that's systemic.

1646
01:08:31,120 --> 01:08:31,800
Speaker 3: They're still beating you.

1647
01:08:32,600 --> 01:08:34,040
Speaker 6: I was gonna say that's that's the systemic part.

1648
01:08:34,560 --> 01:08:35,679
Speaker 7: Sure, I think it's a systemic.

1649
01:08:35,720 --> 01:08:38,400
Speaker 8: And then also I think, yeah, you can say, oh,

1650
01:08:38,720 --> 01:08:42,240
Speaker 8: come and like patronize with my company versus like trying

1651
01:08:42,280 --> 01:08:45,240
Speaker 8: to have this big company hire black people. But I

1652
01:08:45,240 --> 01:08:49,759
Speaker 8: think ultimately it's like everybody doesn't want to be an entrepreneur, everybody,

1653
01:08:49,840 --> 01:08:51,920
Speaker 8: And that's another thing that everyone is not built to

1654
01:08:51,960 --> 01:08:53,880
Speaker 8: be an entrepreneur. Some people just want to work for

1655
01:08:53,880 --> 01:08:56,479
Speaker 8: a company, and unfortunately for me, in the way that

1656
01:08:56,560 --> 01:08:59,679
Speaker 8: my company is ran. I don't see my company isn't

1657
01:08:59,680 --> 01:09:01,559
Speaker 8: scale the same way as like a PMK or like

1658
01:09:01,560 --> 01:09:03,880
Speaker 8: a Rogerson Cowan or whatever, you know what I mean.

1659
01:09:04,000 --> 01:09:06,080
Speaker 8: So I can understand why you might want to go

1660
01:09:06,120 --> 01:09:07,840
Speaker 8: work over there because you're gonna get your benefits and

1661
01:09:07,880 --> 01:09:09,920
Speaker 8: your salary's gonna be bigger at whatever. It's a bigger

1662
01:09:09,920 --> 01:09:12,080
Speaker 8: obvious you might have a corner suite. You ain't getting

1663
01:09:12,080 --> 01:09:14,000
Speaker 8: that over here, you know, But we're gonna work hard,

1664
01:09:14,040 --> 01:09:15,519
Speaker 8: We're gonna do some things that are dope, and you're

1665
01:09:15,520 --> 01:09:16,120
Speaker 8: gonna get paid.

1666
01:09:16,680 --> 01:09:20,360
Speaker 5: Let me ask you this hypothetically speaking, right, so you

1667
01:09:19,960 --> 01:09:23,280
Speaker 5: you you have ther whole correalition with my publicist is

1668
01:09:23,320 --> 01:09:26,080
Speaker 5: black you network with So what's stopping you guys from

1669
01:09:26,120 --> 01:09:30,000
Speaker 5: coming together and making your own top agency where maybe

1670
01:09:30,000 --> 01:09:30,880
Speaker 5: now you can scale it.

1671
01:09:30,960 --> 01:09:32,920
Speaker 7: Stay tuned, Stay tuned.

1672
01:09:33,040 --> 01:09:36,240
Speaker 3: Because why not? Right, I was gonna piggyback on that.

1673
01:09:36,520 --> 01:09:39,519
Speaker 8: The biggest and you have these big talents, you know,

1674
01:09:39,560 --> 01:09:41,680
Speaker 8: like you're coming with Beyonce to the table and then

1675
01:09:41,720 --> 01:09:43,439
Speaker 8: you got fucking he's over here.

1676
01:09:43,760 --> 01:09:44,599
Speaker 7: You can do a lot.

1677
01:09:44,600 --> 01:09:46,840
Speaker 5: Because everything is like like you're looking like a wells

1678
01:09:46,880 --> 01:09:49,519
Speaker 5: far like a lot of these different companies were like

1679
01:09:49,600 --> 01:09:52,080
Speaker 5: two names or three names. Is because two or three

1680
01:09:52,080 --> 01:09:55,200
Speaker 5: people came together at one point and they formed a company.

1681
01:09:55,479 --> 01:09:57,640
Speaker 5: That's something that black entrepreneurs don't do a lot of

1682
01:09:57,760 --> 01:10:01,599
Speaker 5: Either small businesses stay small because they're not scaling and

1683
01:10:01,640 --> 01:10:04,680
Speaker 5: it's small, but three small businesses can come together and

1684
01:10:04,720 --> 01:10:06,719
Speaker 5: make a mid sized business or a larger business.

1685
01:10:07,040 --> 01:10:09,840
Speaker 8: Thankfully, I found the right group of people who who

1686
01:10:10,640 --> 01:10:12,599
Speaker 8: they're thinking it's in alignment with what you just said,

1687
01:10:12,760 --> 01:10:15,439
Speaker 8: because I tried that early on and we couldn't get

1688
01:10:15,479 --> 01:10:18,960
Speaker 8: past the name. Like my company is not like Earnest Publicity,

1689
01:10:19,000 --> 01:10:20,519
Speaker 8: like a lot of people that use their name like

1690
01:10:21,000 --> 01:10:23,720
Speaker 8: you know, Ray Charles Publicity or whatever. Mine is not

1691
01:10:23,880 --> 01:10:25,680
Speaker 8: that I wanted it to be something that like if

1692
01:10:25,680 --> 01:10:27,240
Speaker 8: I ever wanted to leave this one day, it can

1693
01:10:27,280 --> 01:10:29,679
Speaker 8: still go on and it's not like tied into me. Also,

1694
01:10:29,680 --> 01:10:31,639
Speaker 8: because my mouth is crazy too, I might say something

1695
01:10:31,640 --> 01:10:34,360
Speaker 8: in this interview that's gonna get me blacklisted, and now

1696
01:10:35,000 --> 01:10:37,200
Speaker 8: with the company no more, it's like no, no, you know,

1697
01:10:37,360 --> 01:10:39,840
Speaker 8: And so we couldn't get past the name like the

1698
01:10:39,880 --> 01:10:41,719
Speaker 8: people like Lit's say, the three of us were gonna

1699
01:10:41,720 --> 01:10:43,240
Speaker 8: do it He's like, now I want it to be

1700
01:10:43,320 --> 01:10:45,040
Speaker 8: my name first, and you want your name first, and

1701
01:10:45,040 --> 01:10:47,360
Speaker 8: I'm like, what the fuck, Like wet even got no client,

1702
01:10:47,600 --> 01:10:50,040
Speaker 8: Like we're talking about a name and so it couldn't happen.

1703
01:10:50,120 --> 01:10:53,080
Speaker 8: And also because like it's so competitive. At least when

1704
01:10:53,200 --> 01:10:55,920
Speaker 8: it's my peers, like people were my age and we

1705
01:10:55,960 --> 01:10:57,960
Speaker 8: all came up around the same time, it's super competitive.

1706
01:10:58,200 --> 01:11:02,320
Speaker 8: But with this my publicists black, I believe I'm the

1707
01:11:02,400 --> 01:11:05,519
Speaker 8: youngest one on the entire thing, you know, and everyone

1708
01:11:05,520 --> 01:11:08,000
Speaker 8: has different levels of experience. They've been around for decades

1709
01:11:08,040 --> 01:11:10,959
Speaker 8: and whatever. They all do different things where we're not competing,

1710
01:11:10,960 --> 01:11:13,719
Speaker 8: we're collaborating. So just like you guys have like assets

1711
01:11:13,760 --> 01:11:18,000
Speaker 8: over liabilities, I'm like collaboration over competition, and that's where

1712
01:11:18,040 --> 01:11:20,360
Speaker 8: our mindset is and we're able to say, like, you know,

1713
01:11:20,439 --> 01:11:22,840
Speaker 8: we should do this, But before like it wasn't. It

1714
01:11:22,920 --> 01:11:26,519
Speaker 8: was like we're too competitive because we think like of

1715
01:11:26,520 --> 01:11:28,519
Speaker 8: like the crabs and a barrel mentality, like you know,

1716
01:11:28,720 --> 01:11:30,559
Speaker 8: there can only be one and I hate them people

1717
01:11:30,600 --> 01:11:32,200
Speaker 8: say crabs in a barrel because like crabs don't even

1718
01:11:32,240 --> 01:11:32,920
Speaker 8: belong in barrels.

1719
01:11:32,920 --> 01:11:34,519
Speaker 7: Like no one ever questions that. It's just like, yeah,

1720
01:11:34,520 --> 01:11:35,320
Speaker 7: we crabs in a barrel.

1721
01:11:35,800 --> 01:11:35,920
Speaker 3: You know.

1722
01:11:36,120 --> 01:11:39,160
Speaker 7: It's like no, like there really is so much money

1723
01:11:39,280 --> 01:11:40,040
Speaker 7: everybody to eat.

1724
01:11:40,080 --> 01:11:41,040
Speaker 3: It's enough everybody.

1725
01:11:41,080 --> 01:11:44,240
Speaker 6: What's what's your thoughts on quote unquote Black Hollya, what's

1726
01:11:44,280 --> 01:11:46,760
Speaker 6: the future of it? Or is it in black Atlanta now?

1727
01:11:46,800 --> 01:11:47,799
Speaker 7: Because you know Tyler.

1728
01:11:47,560 --> 01:11:50,960
Speaker 6: Peri studios it's huge? What what's your thoughts on it?

1729
01:11:51,120 --> 01:11:53,080
Speaker 8: No? Actually know what Tyler Perry Studios. I think is

1730
01:11:53,120 --> 01:11:55,920
Speaker 8: gonna be something that's super dope. And I see a

1731
01:11:55,920 --> 01:11:58,439
Speaker 8: lot of things are done there already. I've done I've

1732
01:11:58,479 --> 01:12:02,040
Speaker 8: done multiplepoper reductions on his studio a lot, So I

1733
01:12:02,040 --> 01:12:04,960
Speaker 8: don't want to speak to that. The future of Black Hollywood,

1734
01:12:05,000 --> 01:12:09,240
Speaker 8: to me, it seems like, and I hope it's not

1735
01:12:09,280 --> 01:12:11,240
Speaker 8: just a moment, but I think people are starting to

1736
01:12:11,800 --> 01:12:15,160
Speaker 8: really see the value that black people bring in terms

1737
01:12:15,160 --> 01:12:18,439
Speaker 8: of their experiences. Like even like with these animated series,

1738
01:12:18,479 --> 01:12:20,559
Speaker 8: like the guy who plays in Cleveland, Cleveland or whatever,

1739
01:12:20,600 --> 01:12:22,439
Speaker 8: he's like, I'm not going to voice him anymore. I

1740
01:12:22,439 --> 01:12:24,760
Speaker 8: think somebody black should be the voice of him. Well,

1741
01:12:24,840 --> 01:12:26,320
Speaker 8: I mean you could have twenty years to say that, you.

1742
01:12:26,360 --> 01:12:29,479
Speaker 3: Know whatever, Oh Cleveland, the guy's white.

1743
01:12:29,760 --> 01:12:34,040
Speaker 5: Yeah, I never knew that that's that's crazy.

1744
01:12:34,439 --> 01:12:36,919
Speaker 8: Close your eyes, he do sound that's very very racist.

1745
01:12:37,280 --> 01:12:41,559
Speaker 8: Melon the lack of melon, that's amazing. I think people

1746
01:12:41,600 --> 01:12:46,240
Speaker 8: are making more conscious decisions like that, we need representation here,

1747
01:12:46,439 --> 01:12:48,960
Speaker 8: Black representation, authentic black voices to be heard.

1748
01:12:49,280 --> 01:12:51,120
Speaker 7: We want to hire black and diversify.

1749
01:12:51,200 --> 01:12:55,240
Speaker 8: And so I think it's an exciting time we walked into,

1750
01:12:55,320 --> 01:12:58,799
Speaker 8: like this pandemic, like the years over, Summer's canceled or whatever.

1751
01:12:59,200 --> 01:13:01,080
Speaker 7: I feel like all this stuff.

1752
01:13:01,120 --> 01:13:03,040
Speaker 8: Although there has been some bad things that have happened

1753
01:13:03,040 --> 01:13:05,160
Speaker 8: and people have lost their lives, lost their homes, whatever,

1754
01:13:06,840 --> 01:13:08,680
Speaker 8: I think there's also good too. I think we had

1755
01:13:08,720 --> 01:13:11,160
Speaker 8: to kind of do like a hard reset, you know,

1756
01:13:11,280 --> 01:13:13,880
Speaker 8: to where like no one should want to go back

1757
01:13:13,880 --> 01:13:15,840
Speaker 8: out of this pandemic, Like we want to go back

1758
01:13:15,840 --> 01:13:19,080
Speaker 8: to normal. Like I was asking about TV earlier before

1759
01:13:19,120 --> 01:13:20,680
Speaker 8: we filmed, I'm like, y'all still want to watch that?

1760
01:13:20,720 --> 01:13:22,559
Speaker 8: I don't care about that no more, Like yeah, I've

1761
01:13:22,560 --> 01:13:23,960
Speaker 8: been in the house. I didn't watch so much TV,

1762
01:13:23,960 --> 01:13:25,920
Speaker 8: Like I don't want to see nothing else. So like

1763
01:13:26,160 --> 01:13:29,120
Speaker 8: we're creating a new normal, and I think the new

1764
01:13:29,120 --> 01:13:33,439
Speaker 8: normal was going to include diversity and amplifying and supporting

1765
01:13:33,479 --> 01:13:34,120
Speaker 8: black voices.

1766
01:13:34,200 --> 01:13:35,840
Speaker 9: Yeah, I'm thinking about this, like I'm going all the

1767
01:13:35,880 --> 01:13:38,960
Speaker 9: way back now, Like you started out as a publicist,

1768
01:13:39,360 --> 01:13:42,719
Speaker 9: but you also executive produced. Like how did you gravitate

1769
01:13:42,760 --> 01:13:44,160
Speaker 9: toward that and where did you get the skill? Is

1770
01:13:44,200 --> 01:13:46,960
Speaker 9: it just being on the scene and learning as you

1771
01:13:46,560 --> 01:13:48,800
Speaker 9: with your clients or did you like to study that?

1772
01:13:49,040 --> 01:13:52,559
Speaker 8: No. So when I was working with a PR one

1773
01:13:52,600 --> 01:13:54,960
Speaker 8: of the people I interned for, I didn't really intern

1774
01:13:54,960 --> 01:13:57,519
Speaker 8: I'm not gonna lie. She would outsource things to me

1775
01:13:57,920 --> 01:13:59,759
Speaker 8: so she would pay me. She was based in Atlanta,

1776
01:13:59,840 --> 01:14:03,400
Speaker 8: name Teresa. She would sense to say, you're her client,

1777
01:14:03,439 --> 01:14:05,120
Speaker 8: you're in LA. She's like, can you go look after

1778
01:14:05,160 --> 01:14:06,519
Speaker 8: them in LA? Because I don't want to fly in

1779
01:14:06,960 --> 01:14:08,120
Speaker 8: and it saves money of course.

1780
01:14:08,240 --> 01:14:08,479
Speaker 3: Fine.

1781
01:14:08,520 --> 01:14:08,840
Speaker 7: Whatever.

1782
01:14:09,200 --> 01:14:11,880
Speaker 8: So one of those people was Kisha Cole And so

1783
01:14:12,080 --> 01:14:14,800
Speaker 8: I'm like my own publicist. I my own company, not

1784
01:14:14,840 --> 01:14:16,519
Speaker 8: really a real company. I just had a logo on

1785
01:14:16,560 --> 01:14:18,920
Speaker 8: a website. I didn't do nothing like to like really

1786
01:14:18,960 --> 01:14:20,960
Speaker 8: register it. But I thought that's all I needed. So

1787
01:14:21,000 --> 01:14:22,960
Speaker 8: I'm thinking I'm like this big Mogo type nigga. I

1788
01:14:23,000 --> 01:14:24,800
Speaker 8: got a company. And so she's like, can you look

1789
01:14:24,840 --> 01:14:27,040
Speaker 8: after my client? I'm like sure, whatever, So I look

1790
01:14:27,080 --> 01:14:29,920
Speaker 8: after Kisha Coole, and at the end of us working

1791
01:14:29,960 --> 01:14:31,720
Speaker 8: together for that day, it was a photo shoot from

1792
01:14:31,720 --> 01:14:33,840
Speaker 8: a magazine, She's like, Oh, what are you doing? Do

1793
01:14:33,840 --> 01:14:35,280
Speaker 8: you want to come back to Cleveland with me and

1794
01:14:35,280 --> 01:14:37,519
Speaker 8: my husband and be my assistant? And in my mind,

1795
01:14:37,560 --> 01:14:40,200
Speaker 8: I'm like an assistant, I'm a boss, nigga, I have a company.

1796
01:14:40,360 --> 01:14:43,000
Speaker 8: But I'm like, oh wait. Her publicist probably told her

1797
01:14:43,040 --> 01:14:45,040
Speaker 8: I was her assistant, and so she's like, well, you're

1798
01:14:45,040 --> 01:14:46,240
Speaker 8: an assistant, you want to work with her, you can

1799
01:14:46,280 --> 01:14:48,120
Speaker 8: work with me, And again, being broke, I was like,

1800
01:14:48,160 --> 01:14:50,000
Speaker 8: hell yeah, And so I moved to Cleveland and started

1801
01:14:50,000 --> 01:14:51,479
Speaker 8: working with her. And at that time, she had a

1802
01:14:51,520 --> 01:14:55,800
Speaker 8: reality show on BT and Keisha is somebody who you

1803
01:14:55,800 --> 01:14:57,679
Speaker 8: have to really speak her language in order to communicate

1804
01:14:57,680 --> 01:14:59,360
Speaker 8: with her. That there's a way to talk to her

1805
01:14:59,439 --> 01:15:02,840
Speaker 8: or I think people we've mastered the art of communicating

1806
01:15:02,920 --> 01:15:04,960
Speaker 8: with various type of people. It's like, if you're an introvert,

1807
01:15:05,040 --> 01:15:06,920
Speaker 8: we can sit here in silence and talk really loud.

1808
01:15:07,120 --> 01:15:09,200
Speaker 8: If you're an extroverted, we could be extra stuck together

1809
01:15:09,240 --> 01:15:11,040
Speaker 8: and we're gonna get the job done. And whatever you

1810
01:15:11,080 --> 01:15:12,439
Speaker 8: want to talk and we want to curse, we could

1811
01:15:12,439 --> 01:15:13,880
Speaker 8: do that. You wanna smoke, i'mna smoke what you want

1812
01:15:13,920 --> 01:15:16,160
Speaker 8: to do it. I'm a chameleon in that way. So

1813
01:15:16,240 --> 01:15:18,280
Speaker 8: I mastered the art of communicating with her, and so

1814
01:15:18,360 --> 01:15:21,640
Speaker 8: that production brought me on as a production assistant, Like

1815
01:15:21,720 --> 01:15:24,240
Speaker 8: they paid me in addition to her, so I can

1816
01:15:24,280 --> 01:15:26,160
Speaker 8: make sure she was on time and that she knew

1817
01:15:26,160 --> 01:15:28,400
Speaker 8: everything she had to do and that because if she's late,

1818
01:15:28,439 --> 01:15:29,640
Speaker 8: it's going to hold the whole production up.

1819
01:15:29,680 --> 01:15:31,160
Speaker 7: You know, she don't come downstairs for the day you

1820
01:15:31,160 --> 01:15:31,799
Speaker 7: wasted money.

1821
01:15:32,040 --> 01:15:35,160
Speaker 8: And from there, when it was over, I was offered

1822
01:15:35,200 --> 01:15:38,200
Speaker 8: a job by that production company to work as a

1823
01:15:38,360 --> 01:15:40,000
Speaker 8: production assistant within their company.

1824
01:15:40,200 --> 01:15:40,960
Speaker 7: And I'm like, I want to be.

1825
01:15:40,960 --> 01:15:42,680
Speaker 8: A publicist, but this is paying more money because I

1826
01:15:42,720 --> 01:15:44,720
Speaker 8: was paying eight hundred dollars a week, and I'm like

1827
01:15:44,760 --> 01:15:47,439
Speaker 8: eight hundred a week versus the fifty dollars a month,

1828
01:15:47,560 --> 01:15:50,000
Speaker 8: I mean fifty dollars a placement. I'm like, hmm, I'm

1829
01:15:50,040 --> 01:15:51,479
Speaker 8: gonna do it eight hundred dollars a week. So I

1830
01:15:51,520 --> 01:15:52,960
Speaker 8: went there and I just worked my way up through

1831
01:15:52,960 --> 01:15:56,559
Speaker 8: that company while simultaneously still doing publicity. So I would

1832
01:15:56,560 --> 01:15:59,320
Speaker 8: be working with Jackie Christie getting her interviews and then

1833
01:15:59,320 --> 01:16:02,479
Speaker 8: I would be at the production company answering phones because

1834
01:16:02,479 --> 01:16:04,360
Speaker 8: I wanted that extra income and I wanted to learn.

1835
01:16:04,400 --> 01:16:06,360
Speaker 7: And so in that company, I went from a.

1836
01:16:06,280 --> 01:16:10,920
Speaker 8: Production assistant to casting associate, which is like the casting assistant,

1837
01:16:11,000 --> 01:16:14,080
Speaker 8: to like a field producer, a segment producer, and I

1838
01:16:14,160 --> 01:16:16,160
Speaker 8: worked my way up to an executive producer.

1839
01:16:16,640 --> 01:16:17,439
Speaker 7: And one thing I.

1840
01:16:17,439 --> 01:16:20,680
Speaker 8: Would say is that like people, when you demonstrate like

1841
01:16:20,760 --> 01:16:23,360
Speaker 8: what you're good at in your strengths, people will hire

1842
01:16:23,439 --> 01:16:25,280
Speaker 8: you and they'll rock with you. They may not like you,

1843
01:16:25,400 --> 01:16:26,840
Speaker 8: but they'll call you when the money is there because

1844
01:16:26,840 --> 01:16:28,360
Speaker 8: they know you can get the job done and they

1845
01:16:28,360 --> 01:16:31,120
Speaker 8: can trust you. And so that same guy who hired

1846
01:16:31,120 --> 01:16:33,880
Speaker 8: me as a production assistant is also who brought me

1847
01:16:33,920 --> 01:16:36,040
Speaker 8: in for Fox Soul to do that, because he now

1848
01:16:36,080 --> 01:16:38,439
Speaker 8: is the head of Fox Soul, James Dubos, And so

1849
01:16:38,439 --> 01:16:40,840
Speaker 8: it's like a testament to having good relationships and also

1850
01:16:40,880 --> 01:16:42,760
Speaker 8: like having a vision. Like I knew when I was

1851
01:16:42,800 --> 01:16:44,960
Speaker 8: answering the phones, I'm like, I barely answer my own phone.

1852
01:16:45,000 --> 01:16:47,320
Speaker 8: I don't want to answer this phone. But I knew

1853
01:16:47,640 --> 01:16:49,200
Speaker 8: I was able to see other people in the company

1854
01:16:49,240 --> 01:16:51,920
Speaker 8: who were driving nice cars and they were making nice

1855
01:16:51,920 --> 01:16:53,400
Speaker 8: salaries and I'm like, I want to get to that point,

1856
01:16:53,439 --> 01:16:54,559
Speaker 8: so I'm gonna do what I have to do so

1857
01:16:54,560 --> 01:16:56,280
Speaker 8: I can do what I want to do later. And

1858
01:16:56,600 --> 01:16:58,120
Speaker 8: that's really how it came about. And I was I

1859
01:16:58,120 --> 01:17:00,320
Speaker 8: got more credits, other people would hire me, you know.

1860
01:17:00,400 --> 01:17:02,599
Speaker 8: So then I went an EP like Tammy Roman Special

1861
01:17:02,640 --> 01:17:04,920
Speaker 8: for VH one Tammy Ever After, and then I guess

1862
01:17:05,120 --> 01:17:07,400
Speaker 8: we got the Bonding Chronicle show was scripted, and then

1863
01:17:07,400 --> 01:17:10,880
Speaker 8: I got another show on bt HER with Queen Latifa's company,

1864
01:17:10,880 --> 01:17:14,240
Speaker 8: and just really like showcasing like, okay, what you're able

1865
01:17:14,280 --> 01:17:17,080
Speaker 8: to do, and not just saying that you can do it,

1866
01:17:17,120 --> 01:17:18,759
Speaker 8: which a lot of people do, Like I'm a producer,

1867
01:17:18,800 --> 01:17:21,400
Speaker 8: I'm whatever. It's like, I can show you like what

1868
01:17:21,439 --> 01:17:23,439
Speaker 8: I've been able to do, you know. So even when

1869
01:17:23,439 --> 01:17:25,599
Speaker 8: I took that L and said I got two thousand dollars,

1870
01:17:26,200 --> 01:17:28,439
Speaker 8: I booked for another job and I made what I

1871
01:17:28,479 --> 01:17:29,679
Speaker 8: was supposed to make on that one.

1872
01:17:30,240 --> 01:17:31,479
Speaker 7: So I guess it was right. You got to take

1873
01:17:31,479 --> 01:17:32,400
Speaker 7: it L on your first one.

1874
01:17:32,439 --> 01:17:34,920
Speaker 8: But I still don't think you had to, like you

1875
01:17:34,920 --> 01:17:38,719
Speaker 8: don't have to hurt yourself or less of your value

1876
01:17:38,880 --> 01:17:40,200
Speaker 8: in order to be successful.

1877
01:17:40,240 --> 01:17:42,959
Speaker 7: But ended up working out for me, for sure.

1878
01:17:42,800 --> 01:17:46,200
Speaker 5: So Ernest, it's been a pleasure. One last question the

1879
01:17:46,240 --> 01:17:47,360
Speaker 5: most and most.

1880
01:17:47,240 --> 01:17:49,719
Speaker 8: Of the all they tired and in the already interview

1881
01:17:49,760 --> 01:17:54,920
Speaker 8: already four ads and fifteen second thing full times to

1882
01:17:54,920 --> 01:17:58,400
Speaker 8: skip it, like That's what I'll be doing in like bevel,

1883
01:18:02,560 --> 01:18:04,320
Speaker 8: the most important I'm sorry.

1884
01:18:04,320 --> 01:18:10,200
Speaker 5: The most important question, no anchor shout shout out to anchor,

1885
01:18:10,400 --> 01:18:13,800
Speaker 5: just skip that. One the good people is Spotify. How

1886
01:18:13,800 --> 01:18:16,400
Speaker 5: do you get verified on Instagram? Uh?

1887
01:18:16,439 --> 01:18:20,479
Speaker 8: There are various ways to do it, the easy for

1888
01:18:20,520 --> 01:18:24,280
Speaker 8: a friend, the easiest, ask.

1889
01:18:24,160 --> 01:18:24,880
Speaker 7: For whatever you want to ask.

1890
01:18:25,160 --> 01:18:26,280
Speaker 6: I'm ask for my check.

1891
01:18:27,280 --> 01:18:29,360
Speaker 8: But I think the easiest way to do it is

1892
01:18:29,400 --> 01:18:32,719
Speaker 8: one if you're on a TV show. Like companies like Viacom,

1893
01:18:32,880 --> 01:18:35,639
Speaker 8: vach one, they take ads out or they do ads

1894
01:18:35,640 --> 01:18:38,960
Speaker 8: with Facebook, which owns Instagram. They can there are like

1895
01:18:39,040 --> 01:18:40,920
Speaker 8: a lot of a certain amount of people they can verify,

1896
01:18:41,080 --> 01:18:44,360
Speaker 8: so they'll verify easily. Or the key is to get

1897
01:18:44,400 --> 01:18:48,840
Speaker 8: like ride ups that are all right? So are you

1898
01:18:48,880 --> 01:18:51,040
Speaker 8: familiar with domain authorities like the rating like the d

1899
01:18:51,080 --> 01:18:51,519
Speaker 8: A rating?

1900
01:18:51,920 --> 01:18:53,479
Speaker 7: All right? So I wasn't at first either.

1901
01:18:53,600 --> 01:18:56,280
Speaker 8: So like imagine like a site like Google, they have

1902
01:18:56,360 --> 01:18:58,360
Speaker 8: like a domain authority of one hundred I mean so

1903
01:18:58,400 --> 01:19:01,160
Speaker 8: many people go there. Everybody body knows Google. It's like

1904
01:19:01,200 --> 01:19:05,120
Speaker 8: a verifiable type of thing, whereas like uh, plant based

1905
01:19:05,439 --> 01:19:08,799
Speaker 8: hustlers dot com, they may have like a domain authority

1906
01:19:08,800 --> 01:19:10,960
Speaker 8: of twenty, Like no one goes there, they're not getting ads,

1907
01:19:10,960 --> 01:19:13,040
Speaker 8: people aren't linking things back to their site or whatever.

1908
01:19:13,320 --> 01:19:15,519
Speaker 8: And so you have to have I think as a

1909
01:19:15,560 --> 01:19:20,160
Speaker 8: minimum of like five articles about you on on an

1910
01:19:20,240 --> 01:19:23,080
Speaker 8: outlet that have like a domain authority of seventy or higher.

1911
01:19:23,479 --> 01:19:24,960
Speaker 8: So like if you get an article in like.

1912
01:19:24,960 --> 01:19:26,960
Speaker 3: Fours or Yahoo find it.

1913
01:19:27,040 --> 01:19:30,160
Speaker 8: Yeah exactly, you do those, then then they see you

1914
01:19:30,200 --> 01:19:32,640
Speaker 8: as somebody who needs to be verified, like you are

1915
01:19:32,720 --> 01:19:35,479
Speaker 8: a person who these people vouch for, who know who

1916
01:19:35,560 --> 01:19:38,559
Speaker 8: you are, and therefore you could get verified or another

1917
01:19:38,600 --> 01:19:40,360
Speaker 8: way to do it is like in this you know,

1918
01:19:40,400 --> 01:19:42,320
Speaker 8: you have some interns or whatever, create a bunch of

1919
01:19:42,320 --> 01:19:45,960
Speaker 8: fake pages, earn your leisure, but eat are in like

1920
01:19:46,200 --> 01:19:48,479
Speaker 8: my do mind, earn your leisure, and then it's like okay,

1921
01:19:49,320 --> 01:19:51,040
Speaker 8: put the same logo on there and just upload shit.

1922
01:19:51,120 --> 01:19:52,280
Speaker 8: Do a couple of those, and then they're going to

1923
01:19:52,400 --> 01:19:54,599
Speaker 8: verify you because they feel like there is too much

1924
01:19:54,640 --> 01:19:57,480
Speaker 8: confusion on who they're accurate on is like their imposters

1925
01:19:57,520 --> 01:20:01,639
Speaker 8: impostering you or havn't just known somebody.

1926
01:20:01,680 --> 01:20:02,080
Speaker 7: I don't know.

1927
01:20:02,280 --> 01:20:04,599
Speaker 8: I don't know who that somebody is because I've seen

1928
01:20:04,600 --> 01:20:06,439
Speaker 8: people pay and ain't got nothing out of it. They

1929
01:20:06,439 --> 01:20:10,840
Speaker 8: didn't get verified or nothing. It's got swindled. But I

1930
01:20:10,840 --> 01:20:13,559
Speaker 8: think those are the two most effective ways to do it.

1931
01:20:14,240 --> 01:20:16,519
Speaker 7: You know, Okay, you're trying to get verified.

1932
01:20:17,080 --> 01:20:18,080
Speaker 3: We should be verified.

1933
01:20:18,560 --> 01:20:19,800
Speaker 7: Are you verified in the street.

1934
01:20:20,479 --> 01:20:22,000
Speaker 6: That's a fact. That's a fact.

1935
01:20:23,120 --> 01:20:25,719
Speaker 5: No, no, no, nothing that not. That's first and formal

1936
01:20:26,000 --> 01:20:32,120
Speaker 5: for sure. Respectfully, respect respectfully. Obviously people like I ain't

1937
01:20:32,200 --> 01:20:33,000
Speaker 5: verified with you know.

1938
01:20:33,000 --> 01:20:34,040
Speaker 3: Like the hout.

1939
01:20:34,080 --> 01:20:35,479
Speaker 7: Your game go up when you get verified. So I

1940
01:20:35,560 --> 01:20:36,400
Speaker 7: get it, y'all want to be.

1941
01:20:37,960 --> 01:20:41,559
Speaker 6: Respectful. I cannot confirm now.

1942
01:20:41,560 --> 01:20:49,080
Speaker 8: That who check can't do this house might get appreciate

1943
01:20:49,880 --> 01:20:53,320
Speaker 8: you'all got to do on the YouTube page the extra

1944
01:20:53,439 --> 01:20:58,439
Speaker 8: blog home to for Really Ernest Living, to Ernest Living.

1945
01:20:59,479 --> 01:21:03,960
Speaker 6: Episode in your Leisure for shout out Tonest.

1946
01:21:04,600 --> 01:21:05,599
Speaker 3: It's been a pleasure, bro.

1947
01:21:05,640 --> 01:21:07,880
Speaker 5: How can people contact you any initiatives you want to

1948
01:21:07,880 --> 01:21:09,519
Speaker 5: make them aware of anything you have going on?

1949
01:21:09,680 --> 01:21:11,679
Speaker 7: No, just drink water and get your rest.

1950
01:21:12,439 --> 01:21:15,080
Speaker 8: I am on Instagram at arn Duke's E R N

1951
01:21:15,479 --> 01:21:18,320
Speaker 8: d U k S And that's kind of consistent across

1952
01:21:18,360 --> 01:21:21,240
Speaker 8: all platforms. I don't follow back what I do read

1953
01:21:21,280 --> 01:21:21,960
Speaker 8: on my rams.

1954
01:21:22,840 --> 01:21:26,719
Speaker 3: So how that me? There? You have it, ladies and gentlemen.

1955
01:21:27,120 --> 01:21:27,879
Speaker 3: Troy Housekeeping.

1956
01:21:28,160 --> 01:21:30,439
Speaker 9: Yeah, shout out everybody on Patreon dot com. Y'all know

1957
01:21:30,439 --> 01:21:31,920
Speaker 9: that's our proud to pay program.

1958
01:21:32,439 --> 01:21:34,160
Speaker 6: We have some new members. I hope I get their

1959
01:21:34,240 --> 01:21:35,000
Speaker 6: names right A Kilo.

1960
01:21:35,320 --> 01:21:38,080
Speaker 9: It's Tier five are Brown and Richard, Tier four and

1961
01:21:38,120 --> 01:21:43,080
Speaker 9: you know, shout out to hire you. I'm like, we

1962
01:21:43,080 --> 01:21:45,440
Speaker 9: don't know, Yeah, so shout out them.

1963
01:21:45,560 --> 01:21:45,960
Speaker 3: And you know.

1964
01:21:46,320 --> 01:21:48,479
Speaker 9: With Tier four and five, members get access to E

1965
01:21:48,640 --> 01:21:50,800
Speaker 9: y L University that is our online school, the number

1966
01:21:50,800 --> 01:21:54,520
Speaker 9: one business school in the world with only over seventy webinars.

1967
01:21:55,040 --> 01:21:56,920
Speaker 9: We got a book club, movie club, We have the

1968
01:21:56,920 --> 01:21:59,120
Speaker 9: Breaking Bread session with our brother MG, the mortgage guy

1969
01:21:59,400 --> 01:22:01,960
Speaker 9: who we referenced earlier. So shout everybody that's been joining

1970
01:22:01,960 --> 01:22:04,160
Speaker 9: and shout everybody that's been supporting the merch.

1971
01:22:04,280 --> 01:22:05,800
Speaker 6: We got some new merch on today. Shout out.

1972
01:22:05,840 --> 01:22:07,519
Speaker 9: Shout out to Mike for getting that merch. Out for

1973
01:22:08,800 --> 01:22:10,240
Speaker 9: get you some merch. We probably can get you some

1974
01:22:10,240 --> 01:22:10,840
Speaker 9: before you leave.

1975
01:22:11,479 --> 01:22:14,320
Speaker 6: Yeah, shout shout out to all the earners that's been

1976
01:22:14,360 --> 01:22:14,880
Speaker 6: supporting that.

1977
01:22:15,960 --> 01:22:18,840
Speaker 5: Yeah, and once again you forgot the real estate face

1978
01:22:18,960 --> 01:22:19,800
Speaker 5: or the investment face.

1979
01:22:19,840 --> 01:22:20,720
Speaker 6: Oh yes, yes, yes, yes.

1980
01:22:20,840 --> 01:22:23,679
Speaker 5: Facebook University is a wave. That's the whole new wave

1981
01:22:23,720 --> 01:22:27,240
Speaker 5: that we're right now. So yeah, if you're interested, click

1982
01:22:27,280 --> 01:22:30,519
Speaker 5: the link in our bio. Thank you guys for rocking

1983
01:22:30,520 --> 01:22:33,040
Speaker 5: with us. Shout out to Los Angeles. Everybody always said like, Yo,

1984
01:22:33,080 --> 01:22:36,040
Speaker 5: you don't give LA enough love. Yeah, So we're here

1985
01:22:36,040 --> 01:22:38,439
Speaker 5: in l A and we will be doing more stuff

1986
01:22:38,439 --> 01:22:39,639
Speaker 5: in l A once COVID is over.

1987
01:22:39,680 --> 01:22:41,720
Speaker 3: We're gonna be doing events in l A. You love

1988
01:22:41,760 --> 01:22:42,240
Speaker 3: it out here.

1989
01:22:43,120 --> 01:22:45,440
Speaker 6: Catch us on running three times.

1990
01:22:46,760 --> 01:22:49,120
Speaker 5: So shout out to everybody in LA and all over

1991
01:22:49,160 --> 01:22:51,160
Speaker 5: the West Coast. Thank you guys rocking with us. We'll

1992
01:22:51,160 --> 01:22:51,920
Speaker 5: see you next week.

1993
01:22:52,080 --> 01:22:52,840
Speaker 3: Peace Peace p