1 00:00:15,304 --> 00:00:15,824 Speaker 1: Pushkin. 2 00:00:20,784 --> 00:00:23,224 Speaker 2: I'm Imma June West Nights and I wrote The Strange 3 00:00:23,264 --> 00:00:25,904 Speaker 2: Survival of Guinness World Records for The Guardian and it's 4 00:00:25,944 --> 00:00:26,824 Speaker 2: the story of the week. 5 00:00:27,824 --> 00:00:30,064 Speaker 1: Before we get in today's story, I wanted to hear 6 00:00:30,224 --> 00:00:34,864 Speaker 1: a related story from you. Aj Jacobs, a constant guest on. 7 00:00:34,824 --> 00:00:37,104 Speaker 3: Our show You Can't Get rid of Me. 8 00:00:37,264 --> 00:00:40,424 Speaker 1: We're doing a show about the Guinness Book of World Records, 9 00:00:40,424 --> 00:00:43,304 Speaker 1: and I know that you have attempted or maybe succeeded. 10 00:00:43,304 --> 00:00:44,664 Speaker 1: I don't know in breaking a record. 11 00:00:45,224 --> 00:00:48,264 Speaker 3: I attempted and did not succeed in breaking. 12 00:00:48,744 --> 00:00:50,744 Speaker 1: Is this hard for me to bring up? Is it painful? 13 00:00:50,904 --> 00:00:53,944 Speaker 3: There's some scars, there's some mental scars, but I'll go 14 00:00:54,024 --> 00:00:56,464 Speaker 3: into it anyway. What happened was I was writing a 15 00:00:56,504 --> 00:01:01,064 Speaker 3: book about assembling the largest family tree in history. As 16 00:01:01,104 --> 00:01:02,744 Speaker 3: part of the book, I thought it'd be fun to 17 00:01:02,824 --> 00:01:06,704 Speaker 3: hold the biggest family reunion ever in New York City, 18 00:01:07,144 --> 00:01:10,824 Speaker 3: invite all eight billion of my cousins and try to 19 00:01:11,064 --> 00:01:13,464 Speaker 3: break the world record, which at the time was about 20 00:01:13,624 --> 00:01:17,224 Speaker 3: sixty five hundred people. So I looked into getting it 21 00:01:17,304 --> 00:01:21,504 Speaker 3: as a world record, and it seemed it's very complicated. 22 00:01:21,784 --> 00:01:24,624 Speaker 3: They didn't make me, but they really encouraged me to 23 00:01:24,944 --> 00:01:28,504 Speaker 3: hire an adjudicator for a lot of money. 24 00:01:28,704 --> 00:01:30,184 Speaker 1: Do you remember how much they were asking for. 25 00:01:30,304 --> 00:01:32,584 Speaker 3: Well, there were different levels, but one of the levels 26 00:01:32,624 --> 00:01:36,024 Speaker 3: was like ten thousand dollars and you could do it yourself, 27 00:01:36,064 --> 00:01:39,984 Speaker 3: but it seemed very discouraged to do it yourself instead. 28 00:01:40,384 --> 00:01:42,904 Speaker 3: At the time I hired a friend had come up 29 00:01:42,944 --> 00:01:48,304 Speaker 3: with sort of a scrappy alternative to Guinness called record Setters. 30 00:01:48,464 --> 00:01:49,664 Speaker 1: He took on Big Guinness. 31 00:01:49,944 --> 00:01:53,064 Speaker 3: He took on Big Guinness. So I hired him for 32 00:01:53,144 --> 00:01:56,744 Speaker 3: a much, much smaller amount. It was like fifty bucks. 33 00:01:56,784 --> 00:01:57,904 Speaker 1: How many people did you invite? 34 00:01:57,944 --> 00:02:00,144 Speaker 3: Well again, I invited eight billion because the premise why 35 00:02:00,304 --> 00:02:02,584 Speaker 3: I couldn't invite, well, you didn't look in the right places. 36 00:02:02,624 --> 00:02:05,744 Speaker 3: It was like, you know on my Facebook you were invited. 37 00:02:05,824 --> 00:02:07,024 Speaker 3: Believe me, it definitely. 38 00:02:07,824 --> 00:02:07,984 Speaker 2: Yeah. 39 00:02:07,984 --> 00:02:10,744 Speaker 3: As an Ashkenazi, you're probably like my seventh cousin. 40 00:02:10,784 --> 00:02:11,504 Speaker 1: You should not marry. 41 00:02:11,664 --> 00:02:15,144 Speaker 3: Well, I have a section in the book about cousin marriage. 42 00:02:15,144 --> 00:02:16,664 Speaker 3: It's a complicated moral issue. 43 00:02:16,904 --> 00:02:27,584 Speaker 1: We're gonna end it there. Thank you, Thank you. Writing 44 00:02:27,744 --> 00:02:28,224 Speaker 1: is hard. 45 00:02:28,424 --> 00:02:31,744 Speaker 4: Who's got that kind of time when you're already busy 46 00:02:31,824 --> 00:02:34,344 Speaker 4: trying to be you all stanned, So it turns on 47 00:02:34,464 --> 00:02:38,384 Speaker 4: a Mike. Maybe the twitles en because a journalist trand 48 00:02:38,424 --> 00:02:43,624 Speaker 4: has got in that jugle job. Single story. Just listen 49 00:02:43,744 --> 00:02:49,904 Speaker 4: to smart people speak, conversation, film and information. It's a 50 00:02:50,024 --> 00:02:51,384 Speaker 4: story up for. 51 00:03:02,264 --> 00:03:05,864 Speaker 1: Imaging. West Knights investigated the Curious Survival of Guinness World 52 00:03:05,944 --> 00:03:09,544 Speaker 1: Records for The Guardian. Imagine how did you first get 53 00:03:09,544 --> 00:03:10,784 Speaker 1: interested in this story? 54 00:03:11,384 --> 00:03:14,304 Speaker 2: So it was kind of accidental in that I was 55 00:03:14,344 --> 00:03:16,824 Speaker 2: at the Guinness Storehouse, which is a sort of tourist 56 00:03:16,864 --> 00:03:20,344 Speaker 2: attraction in Dublin where you learn about the beer basically, 57 00:03:20,664 --> 00:03:23,384 Speaker 2: and there was this room that was out of bounds, 58 00:03:23,384 --> 00:03:25,904 Speaker 2: you know that the door was slightly open, and I 59 00:03:25,904 --> 00:03:27,904 Speaker 2: don't know, I just curiosity got the better of me 60 00:03:27,944 --> 00:03:30,544 Speaker 2: and I went in there and there was nothing in 61 00:03:30,584 --> 00:03:33,704 Speaker 2: there except a table which had three Guinness Book records 62 00:03:33,704 --> 00:03:37,184 Speaker 2: on it from nineteen ninety four twenty twelve. So I 63 00:03:37,224 --> 00:03:38,384 Speaker 2: went in there and I was looking at them, and 64 00:03:38,464 --> 00:03:42,584 Speaker 2: I had never thought about the connection between the brewery 65 00:03:43,264 --> 00:03:46,024 Speaker 2: and Guess World Records before. And it all kind of 66 00:03:46,064 --> 00:03:46,744 Speaker 2: went from there. 67 00:03:47,224 --> 00:03:50,784 Speaker 1: So how did the Guinness Book of World Records start? 68 00:03:51,184 --> 00:03:55,144 Speaker 2: So it began with an argument I suppose that took 69 00:03:55,184 --> 00:03:58,504 Speaker 2: place in nineteen fifty one where the then managing director 70 00:03:58,504 --> 00:04:01,424 Speaker 2: of the Guinness Brewery, a man called Sir Hugh Beaver, 71 00:04:01,984 --> 00:04:04,344 Speaker 2: was on a hunting party and he and his group 72 00:04:04,424 --> 00:04:07,864 Speaker 2: gone in this fight about which was the fastest game bird, 73 00:04:08,224 --> 00:04:10,184 Speaker 2: and then he had this brainway that this must happen 74 00:04:10,384 --> 00:04:12,944 Speaker 2: all of the time in pubs, people get into arguments, 75 00:04:13,024 --> 00:04:15,664 Speaker 2: and so if you could put together a book that 76 00:04:15,784 --> 00:04:17,424 Speaker 2: had all the facts in it and then put it 77 00:04:17,424 --> 00:04:20,104 Speaker 2: behind the bar, it would help them sell more beer. 78 00:04:20,264 --> 00:04:22,384 Speaker 1: Do you believe this story? The more I'm listening to 79 00:04:22,384 --> 00:04:28,824 Speaker 1: you say it? Sir Hugh Beaver on a hunting trip. Really, 80 00:04:29,984 --> 00:04:33,064 Speaker 1: and I'll trust these people at all. How did they 81 00:04:33,104 --> 00:04:35,664 Speaker 1: go about putting a book of records together? 82 00:04:35,864 --> 00:04:38,024 Speaker 2: So they did it remarkably quickly. I think he decided 83 00:04:38,064 --> 00:04:41,264 Speaker 2: he wanted to do this in nineteen fifty four and 84 00:04:41,344 --> 00:04:44,224 Speaker 2: the first edition came out the following year. And the 85 00:04:44,264 --> 00:04:46,984 Speaker 2: people that he went to to do this were a 86 00:04:46,984 --> 00:04:51,584 Speaker 2: pair of identical twins eccentrically enough, who ran a fact 87 00:04:51,664 --> 00:04:55,024 Speaker 2: provision service for Fleet Street's newspapers, which is like where 88 00:04:55,104 --> 00:04:57,744 Speaker 2: most of the UK's newspapers were based at the time. 89 00:04:58,904 --> 00:05:01,744 Speaker 1: So if you needed a fact, instead of googling it, 90 00:05:01,824 --> 00:05:04,904 Speaker 1: you would call these twins and then for your article exactly, 91 00:05:05,104 --> 00:05:09,064 Speaker 1: so what are these twins? Their names are Ross and Norris, 92 00:05:09,184 --> 00:05:10,944 Speaker 1: make murder. What are they like? 93 00:05:11,664 --> 00:05:15,824 Speaker 2: Very eccentric. They were a real pair of weirdos by 94 00:05:15,864 --> 00:05:17,784 Speaker 2: all accounts, I mean in a good way in some ways. 95 00:05:18,264 --> 00:05:20,744 Speaker 2: Although it became their profession to keep records, they were 96 00:05:20,744 --> 00:05:23,064 Speaker 2: doing it for fun since they were really little. They 97 00:05:23,144 --> 00:05:25,344 Speaker 2: used to keep these scrap books where they would write 98 00:05:25,344 --> 00:05:26,464 Speaker 2: down facts that they learned. 99 00:05:26,864 --> 00:05:29,744 Speaker 1: That seems adorable, like identical twins who were keeping a 100 00:05:29,784 --> 00:05:33,344 Speaker 1: book of facts. Yeah, it also sounds like a horror 101 00:05:33,344 --> 00:05:34,184 Speaker 1: movie though, doesn't it. 102 00:05:34,344 --> 00:05:36,064 Speaker 2: Yes, I think you know. It's a little bit the 103 00:05:36,064 --> 00:05:39,744 Speaker 2: shining somehow. They were odd characters. One of them got 104 00:05:40,224 --> 00:05:41,384 Speaker 2: murdered by the IRA. 105 00:05:42,184 --> 00:05:44,464 Speaker 1: Murdered, yes, waited well on the murder please. 106 00:05:44,784 --> 00:05:48,944 Speaker 2: So he was shot in nineteen seventy five by the 107 00:05:48,944 --> 00:05:54,184 Speaker 2: Irish Republican Army because he publicly offered this reward for 108 00:05:54,304 --> 00:05:58,944 Speaker 2: any information leading to the conviction of terrorist bombers in Britain. 109 00:05:59,664 --> 00:06:02,744 Speaker 2: But Norris stayed on at the book until the nineties. 110 00:06:03,184 --> 00:06:06,104 Speaker 1: Wait. So he was sort of conservative. 111 00:06:05,864 --> 00:06:08,904 Speaker 2: Very conservative, and so was Norris. Like Norris was one 112 00:06:08,904 --> 00:06:11,904 Speaker 2: of the first people who was really anti the European 113 00:06:11,984 --> 00:06:15,264 Speaker 2: Union and went against sanctions against apartheid South Africa. Some 114 00:06:15,664 --> 00:06:17,064 Speaker 2: pretty unsavory. 115 00:06:17,704 --> 00:06:21,224 Speaker 1: Oh yeah, and so were they conservative in their choices 116 00:06:21,264 --> 00:06:24,264 Speaker 1: of what records to put into the Guinness Book of 117 00:06:24,264 --> 00:06:24,864 Speaker 1: World Records. 118 00:06:24,944 --> 00:06:27,064 Speaker 2: There was absolutely no mention of anything to do with 119 00:06:27,104 --> 00:06:27,904 Speaker 2: sex in the book. 120 00:06:28,024 --> 00:06:31,344 Speaker 1: No sex records, which was horribly disappointing. I was so 121 00:06:31,544 --> 00:06:33,424 Speaker 1: into the Guinness Book of World Records when I was 122 00:06:33,504 --> 00:06:36,544 Speaker 1: like seven eight years old. I would look and I 123 00:06:36,624 --> 00:06:39,344 Speaker 1: was like, Oh, we have no idea how big the 124 00:06:39,344 --> 00:06:41,464 Speaker 1: world's biggest penis is. This is right, this is the 125 00:06:41,464 --> 00:06:42,144 Speaker 1: fact we need. 126 00:06:42,304 --> 00:06:44,744 Speaker 2: I know. You would think that the pursuit of fact 127 00:06:44,784 --> 00:06:48,984 Speaker 2: would come above his kind of conservative views in that way, 128 00:06:48,984 --> 00:06:49,864 Speaker 2: but it didn't. It didn't. 129 00:06:49,944 --> 00:06:52,144 Speaker 1: I probably couldn't have handled the biggest penis. That would 130 00:06:52,144 --> 00:06:54,264 Speaker 1: have just ended my whole social life. 131 00:06:54,344 --> 00:06:55,384 Speaker 2: No one could handled it. 132 00:06:57,224 --> 00:07:00,024 Speaker 1: So if there were no penises, what were the records 133 00:07:00,064 --> 00:07:01,384 Speaker 1: in these very early editions. 134 00:07:01,464 --> 00:07:04,824 Speaker 2: A lot of them are geographic records tallest mountain, deepest 135 00:07:04,824 --> 00:07:09,064 Speaker 2: depression in the Earth's surface, stuff like the highest lifetime 136 00:07:09,304 --> 00:07:11,024 Speaker 2: yield of a cow for milk. 137 00:07:11,544 --> 00:07:14,064 Speaker 1: Oh, what is the highest lifetime yield of a cow 138 00:07:14,104 --> 00:07:14,424 Speaker 1: for milk. 139 00:07:14,544 --> 00:07:16,184 Speaker 2: God, am I going to remember this? I remember the 140 00:07:16,264 --> 00:07:19,304 Speaker 2: name of the cow, Manningford faith Jan graceful. 141 00:07:19,864 --> 00:07:21,304 Speaker 1: You memorized the name of the cow. 142 00:07:21,624 --> 00:07:23,984 Speaker 2: How could you forget Maningford faith Jen graceful. 143 00:07:24,264 --> 00:07:26,184 Speaker 1: Well, I have it here. It was three hundred and 144 00:07:26,224 --> 00:07:29,744 Speaker 1: twenty five one hundred and thirty pounds. That's a lot 145 00:07:29,744 --> 00:07:30,064 Speaker 1: of milk. 146 00:07:30,144 --> 00:07:31,784 Speaker 2: I can't even picture how much milk that is. 147 00:07:31,864 --> 00:07:33,784 Speaker 1: That's the wrong way to measure milk and pounds. No 148 00:07:33,864 --> 00:07:36,944 Speaker 1: one talks about how many pounds of milk they have gallons. 149 00:07:37,504 --> 00:07:40,704 Speaker 1: Who's running Guinness World Records now? Just Guinness still own it? 150 00:07:40,704 --> 00:07:43,064 Speaker 2: No? No, no, they sold it. I mean it's changed hands 151 00:07:43,144 --> 00:07:45,064 Speaker 2: many times. So the editor of the book is a 152 00:07:45,104 --> 00:07:48,184 Speaker 2: man called Craig Glende, who has been in that job 153 00:07:48,344 --> 00:07:51,304 Speaker 2: for over twenty years now, I think. So he's the 154 00:07:51,384 --> 00:07:54,424 Speaker 2: kind of headhunt show and he gets to say what 155 00:07:54,504 --> 00:07:57,024 Speaker 2: goes in the book and has all this experience over 156 00:07:57,024 --> 00:08:00,144 Speaker 2: the years and has adjudicated a load of records himself, 157 00:08:00,184 --> 00:08:03,064 Speaker 2: been all over the world. So he's the man in charge. 158 00:08:03,304 --> 00:08:04,464 Speaker 1: What's he like? What does he look like? 159 00:08:04,584 --> 00:08:06,344 Speaker 2: I want to make a comparison to something you won't 160 00:08:06,384 --> 00:08:08,344 Speaker 2: have seen, which is there was a cartoon in this 161 00:08:08,344 --> 00:08:10,664 Speaker 2: country called tom was the tank engine that had a character. 162 00:08:12,584 --> 00:08:15,304 Speaker 1: I'm sorry, Yeah, my son had still probably somewhere has 163 00:08:15,344 --> 00:08:16,464 Speaker 1: a whole box full of time. 164 00:08:16,504 --> 00:08:18,184 Speaker 2: Okay, but did you have the TV show? 165 00:08:18,504 --> 00:08:18,704 Speaker 1: Yeah? 166 00:08:18,744 --> 00:08:21,024 Speaker 2: We did, right, So there's a character in that called 167 00:08:21,024 --> 00:08:24,064 Speaker 2: the Fat Controller. Who is this like almost spherical man. 168 00:08:24,664 --> 00:08:29,104 Speaker 2: The human he Craig Glenday, looks exactly like him. Picture 169 00:08:29,184 --> 00:08:31,384 Speaker 2: that man, that's what he looks like. 170 00:08:31,744 --> 00:08:32,944 Speaker 1: And so where did you meet with him? 171 00:08:33,624 --> 00:08:35,624 Speaker 2: I met, well, actually I met him the first time 172 00:08:35,824 --> 00:08:38,184 Speaker 2: when I went to see my first record attempt that 173 00:08:38,184 --> 00:08:42,504 Speaker 2: I ever witnessed, which was someone trying to poe go 174 00:08:42,704 --> 00:08:45,904 Speaker 2: stick over the most consecutive cars. 175 00:08:47,224 --> 00:08:47,944 Speaker 1: You got to watch this? 176 00:08:48,064 --> 00:08:48,704 Speaker 2: Yeah, it was great. 177 00:08:49,304 --> 00:08:50,104 Speaker 1: Was it frightening? 178 00:08:50,504 --> 00:08:52,824 Speaker 2: Yes? Yeah? I was really nervous for this guy. And 179 00:08:52,864 --> 00:08:55,144 Speaker 2: also I wasn't expecting Craig to be there necessarily. I've 180 00:08:55,144 --> 00:08:56,944 Speaker 2: just been told they were doing a record attention I 181 00:08:56,984 --> 00:08:59,064 Speaker 2: could go along and watch, but he was there. He 182 00:08:59,104 --> 00:09:00,504 Speaker 2: was doing the adjudicating himself. 183 00:09:00,904 --> 00:09:02,944 Speaker 1: Was this pretty serious? Like? Was it tense there? 184 00:09:03,024 --> 00:09:05,024 Speaker 2: Yeah? I mean it was the strange atmosphere because obviously 185 00:09:05,104 --> 00:09:08,264 Speaker 2: pogo sticking is like one of the most ridiculous things 186 00:09:08,304 --> 00:09:10,704 Speaker 2: you can see some do and yet the atmosphere was 187 00:09:10,744 --> 00:09:14,104 Speaker 2: like very somber intense because this meant a lot to him. 188 00:09:14,384 --> 00:09:15,624 Speaker 1: Plus death is on the line. 189 00:09:15,704 --> 00:09:17,384 Speaker 2: Yeah, I mean he's so. He was kind of bouncing 190 00:09:17,384 --> 00:09:19,584 Speaker 2: around in this big four court at the Olympic Park 191 00:09:20,064 --> 00:09:22,344 Speaker 2: practicing and he did fall over on one of the jumps. 192 00:09:23,344 --> 00:09:24,864 Speaker 1: So you get a couple of chances. 193 00:09:25,384 --> 00:09:27,944 Speaker 2: I think yes, I think he got three chances. Although 194 00:09:27,984 --> 00:09:30,824 Speaker 2: he did it in the first try. Every Guinness record 195 00:09:30,864 --> 00:09:32,224 Speaker 2: attempt gets three. 196 00:09:32,264 --> 00:09:36,504 Speaker 1: Goes like, what kind of adventures has the editor, Craig 197 00:09:36,704 --> 00:09:37,504 Speaker 1: Glenday had. 198 00:09:37,864 --> 00:09:39,984 Speaker 2: He has just been absolutely everywhere. 199 00:09:39,984 --> 00:09:40,304 Speaker 1: I mean that. 200 00:09:40,304 --> 00:09:44,184 Speaker 2: He said. He got stranded for a week in Punta Arenas, 201 00:09:44,184 --> 00:09:47,184 Speaker 2: which is like on the furthest southern Tip of Chili 202 00:09:47,584 --> 00:09:50,264 Speaker 2: with the band Fallout Boy. You remember fall out Boy. 203 00:09:50,904 --> 00:09:51,544 Speaker 1: I know the name. 204 00:09:51,904 --> 00:09:53,624 Speaker 2: I actually was a huge fan of them, but I'm 205 00:09:53,624 --> 00:09:55,624 Speaker 2: not going to get into it because it's embarrassing. So 206 00:09:56,024 --> 00:09:58,704 Speaker 2: he got stranded for a week with the band Fallout 207 00:09:58,744 --> 00:10:01,504 Speaker 2: Boy in punter Arnas and the Southern Tip of Chili 208 00:10:01,504 --> 00:10:04,904 Speaker 2: because they were trying to fly to Antarctica because they 209 00:10:04,944 --> 00:10:07,704 Speaker 2: wanted the record for the fastest time to perform a gig. 210 00:10:08,064 --> 00:10:11,344 Speaker 2: On every continent, but they couldn't fly because of weather conditions, 211 00:10:11,344 --> 00:10:13,584 Speaker 2: so he was just stranded there with this band, and 212 00:10:13,624 --> 00:10:17,464 Speaker 2: the locals thought he was a member of Fallout Boy. 213 00:10:17,744 --> 00:10:20,584 Speaker 1: And even though he looks like the top hat guy 214 00:10:20,864 --> 00:10:22,624 Speaker 1: from Thomas. 215 00:10:22,384 --> 00:10:24,424 Speaker 2: The Tankers, it could not look less like he was 216 00:10:24,464 --> 00:10:26,744 Speaker 2: in a popular EMAO band if he tried. 217 00:10:27,544 --> 00:10:31,744 Speaker 1: Has like Craig Glenday, had dangerous experiences he has. 218 00:10:31,824 --> 00:10:33,984 Speaker 2: He told me this one story about a time he 219 00:10:34,024 --> 00:10:37,104 Speaker 2: went to Moscow to adjudicate an attempt of the largest 220 00:10:37,144 --> 00:10:40,904 Speaker 2: pouring of concrete in history, and he was standing on 221 00:10:40,944 --> 00:10:44,144 Speaker 2: the side of this huge building site hole in Moscow 222 00:10:44,504 --> 00:10:46,784 Speaker 2: and they failed. They didn't get the record because it 223 00:10:46,824 --> 00:10:50,464 Speaker 2: was too cold, they couldn't pull the concrete, and he 224 00:10:50,704 --> 00:10:53,744 Speaker 2: was very hard to say no. He ended up having 225 00:10:53,824 --> 00:10:56,664 Speaker 2: to give the record and revoking it the next day 226 00:10:56,704 --> 00:10:58,744 Speaker 2: because he just thought, I actually don't know what's going 227 00:10:58,824 --> 00:11:00,544 Speaker 2: to happen to me if I'm standing here at the 228 00:11:00,624 --> 00:11:03,584 Speaker 2: edge of a basically a pre dug grave and they've 229 00:11:03,584 --> 00:11:06,504 Speaker 2: got lots of concrete and they seem very angry with me. 230 00:11:07,024 --> 00:11:09,024 Speaker 1: That's a smart policy to like give it to you 231 00:11:09,224 --> 00:11:11,264 Speaker 1: in person and then revoke it once you're. 232 00:11:11,144 --> 00:11:13,384 Speaker 2: On the plane right exactly. 233 00:11:14,864 --> 00:11:18,584 Speaker 1: After the break, Guinness will sell out to an evil dictator. 234 00:11:19,624 --> 00:11:22,384 Speaker 1: But first, our advertisers are going to try and set 235 00:11:22,424 --> 00:11:24,824 Speaker 1: a record for the least amount spent for an ad 236 00:11:24,864 --> 00:11:37,024 Speaker 1: on a podcast. So I'm assuming they can't sell many 237 00:11:37,024 --> 00:11:38,824 Speaker 1: books at this point. People just go online and look 238 00:11:38,824 --> 00:11:41,664 Speaker 1: at this for free. So how does this company make money? 239 00:11:41,824 --> 00:11:44,624 Speaker 2: So they twig this obviously with the advent of the 240 00:11:44,624 --> 00:11:49,464 Speaker 2: Internet that people could see sensational things, bright pictures, big facts, 241 00:11:49,504 --> 00:11:53,904 Speaker 2: big figures just by googling them. Giants, giant penises at 242 00:11:53,904 --> 00:11:57,104 Speaker 2: the touch of a fingertip exactly. That's a horrible phrase, unfortunately, 243 00:11:57,144 --> 00:12:00,664 Speaker 2: but I've used it now. So they started to kind 244 00:12:00,704 --> 00:12:02,504 Speaker 2: of diversify, and one of the ways that they did 245 00:12:02,504 --> 00:12:04,864 Speaker 2: this was that they realized they could offer a kind 246 00:12:04,864 --> 00:12:09,824 Speaker 2: of pr brand consultancy type service, so they specifically started 247 00:12:09,864 --> 00:12:14,464 Speaker 2: catering to commercial clients for record breaking. So let's say 248 00:12:14,584 --> 00:12:17,784 Speaker 2: Ford goes to Guinness and says, we have a new car. 249 00:12:18,184 --> 00:12:20,504 Speaker 2: We want to put Ford's name in the press somehow, 250 00:12:20,544 --> 00:12:22,224 Speaker 2: and we'd like to do it by breaking a record. 251 00:12:22,504 --> 00:12:25,064 Speaker 2: Can you help us come up with a record that 252 00:12:25,064 --> 00:12:26,664 Speaker 2: would suit us to break. 253 00:12:26,864 --> 00:12:27,784 Speaker 1: How much does that cost? 254 00:12:27,944 --> 00:12:31,984 Speaker 2: It starts at eleven thousand pounds, which is roughly fourteen 255 00:12:32,024 --> 00:12:32,704 Speaker 2: thousand dollars. 256 00:12:33,224 --> 00:12:37,584 Speaker 1: This explains all of the crappy publicist emails I'm constantly 257 00:12:37,584 --> 00:12:40,584 Speaker 1: getting right, like this year Pizza Hut breaks the world's 258 00:12:40,624 --> 00:12:44,864 Speaker 1: largest pizza record. My email box is flooded with this crap. 259 00:12:44,984 --> 00:12:46,464 Speaker 2: Well, someone paid a lot of money for that. 260 00:12:46,944 --> 00:12:49,904 Speaker 1: Are there moral guide rails on this project? Like the 261 00:12:49,944 --> 00:12:54,064 Speaker 1: Guinness records? Like will they do healthiest cigarette? Or like 262 00:12:54,104 --> 00:12:56,464 Speaker 1: the person who can do the most shots of Jaegermeister, 263 00:12:57,144 --> 00:12:59,064 Speaker 1: or like a guy who can shoot the most holes 264 00:12:59,104 --> 00:13:01,104 Speaker 1: in a target shaped like a nun Like what are 265 00:13:01,104 --> 00:13:01,704 Speaker 1: there limits? 266 00:13:02,984 --> 00:13:05,224 Speaker 2: There's some interesting rules about this. You can do a 267 00:13:05,304 --> 00:13:08,584 Speaker 2: record that puts yourself in danger as long as you consent. 268 00:13:09,144 --> 00:13:11,544 Speaker 2: What you can't do is a record that puts anyone 269 00:13:11,584 --> 00:13:14,944 Speaker 2: else in danger. So like you can set yourself on 270 00:13:14,984 --> 00:13:17,784 Speaker 2: fire should you choose, you can't set yourself on fire 271 00:13:18,264 --> 00:13:21,864 Speaker 2: at the post office. And then there's things like they 272 00:13:21,904 --> 00:13:23,944 Speaker 2: retire records when they start to feel like, ah, we're 273 00:13:24,024 --> 00:13:25,864 Speaker 2: kind of dicing with some political things we don't want 274 00:13:25,864 --> 00:13:28,264 Speaker 2: to be doing anymore. Like they used to have one 275 00:13:28,264 --> 00:13:32,264 Speaker 2: which was largest terrorist organization, which is last awarded to 276 00:13:32,304 --> 00:13:34,624 Speaker 2: Al Chayeda in nineteen eighty nine. 277 00:13:35,384 --> 00:13:37,544 Speaker 1: Not physically, that's not fair because they. 278 00:13:37,384 --> 00:13:38,424 Speaker 2: Were never given a certificate. 279 00:13:38,464 --> 00:13:42,224 Speaker 1: Apparently they've really fallen by the wayside too. Al Kaeda 280 00:13:42,304 --> 00:13:43,424 Speaker 1: there they wouldn't hold that. 281 00:13:43,544 --> 00:13:45,224 Speaker 2: Now they're out on their ass. 282 00:13:45,024 --> 00:13:47,384 Speaker 1: So it's almost unfair that they still have the record. 283 00:13:47,464 --> 00:13:49,624 Speaker 2: Well it's been revoked. The record no longer exists. I 284 00:13:49,624 --> 00:13:52,144 Speaker 2: think they eventually were like, I don't think Guinness World 285 00:13:52,184 --> 00:13:55,224 Speaker 2: Records should really be saying what is and isn't a 286 00:13:55,344 --> 00:13:59,024 Speaker 2: terrorist organization like that doesn't feel like within our remit 287 00:13:59,464 --> 00:14:00,904 Speaker 2: so that one's been scrapped. 288 00:14:00,584 --> 00:14:02,824 Speaker 1: But don't they like work with dictators as part of 289 00:14:02,864 --> 00:14:05,624 Speaker 1: their consultancy gig where you can bring them in. 290 00:14:05,944 --> 00:14:09,624 Speaker 2: They have done. They did quite a lot of work 291 00:14:09,784 --> 00:14:14,504 Speaker 2: with the government of Tokumenistan between two thousand and seven 292 00:14:14,624 --> 00:14:18,624 Speaker 2: and last year, I think, and they have a pretty 293 00:14:18,664 --> 00:14:21,784 Speaker 2: shoddy human rights record. But as it happens, the dictator 294 00:14:21,824 --> 00:14:25,104 Speaker 2: of toke Meenistan, the then dictator whose name is gerb 295 00:14:25,144 --> 00:14:30,104 Speaker 2: and Gooli Berdie Mohammadov, so he is a big GWR 296 00:14:30,144 --> 00:14:34,864 Speaker 2: fan and he wanted to get them to awards the records. 297 00:14:34,904 --> 00:14:40,104 Speaker 2: So there were things like the city of Ashkeabat got 298 00:14:40,104 --> 00:14:44,264 Speaker 2: the record for the highest density of buildings with marble 299 00:14:44,464 --> 00:14:46,024 Speaker 2: white cladding, and. 300 00:14:46,024 --> 00:14:48,784 Speaker 1: Anotherwise such a dictator record. 301 00:14:48,584 --> 00:14:51,424 Speaker 2: Yes, isn't it. It's all like giant marble so much 302 00:14:51,464 --> 00:14:55,184 Speaker 2: they love marble. And another one was the largest architectural 303 00:14:55,264 --> 00:14:58,984 Speaker 2: image of a star. That means it's just a really 304 00:14:59,024 --> 00:15:03,224 Speaker 2: big star they built. And since then I asked Craig 305 00:15:03,264 --> 00:15:04,664 Speaker 2: about it and he was like, no, that was actually 306 00:15:04,664 --> 00:15:07,264 Speaker 2: a big miss step. We shouldn't be you know, we 307 00:15:07,344 --> 00:15:08,824 Speaker 2: want to look a little bit more carefully about who 308 00:15:08,864 --> 00:15:09,464 Speaker 2: it were with. 309 00:15:09,824 --> 00:15:14,464 Speaker 1: So corporations are paying money to get their dumb records 310 00:15:14,504 --> 00:15:17,224 Speaker 1: broken so that I get these awful emails from publicists. 311 00:15:17,224 --> 00:15:19,464 Speaker 1: But normal people like the pogostic guy are still doing 312 00:15:19,464 --> 00:15:19,904 Speaker 1: it too. 313 00:15:19,824 --> 00:15:20,784 Speaker 2: Right, yeah, yeah, No. 314 00:15:20,904 --> 00:15:22,344 Speaker 1: What kind of people are they who do this? 315 00:15:22,544 --> 00:15:25,104 Speaker 2: The adjudicators, I think they receive as many as like 316 00:15:25,264 --> 00:15:28,224 Speaker 2: one hundred requests every day from all over the world 317 00:15:28,264 --> 00:15:32,384 Speaker 2: about new record creations. And it is just normal people 318 00:15:32,624 --> 00:15:35,744 Speaker 2: who think they're really good at something. But then there's 319 00:15:35,784 --> 00:15:39,784 Speaker 2: this class of people who make it almost into a 320 00:15:39,824 --> 00:15:41,984 Speaker 2: sport in its own right. The person I met who 321 00:15:41,984 --> 00:15:45,024 Speaker 2: has the most ever had over seven hundred oh that's 322 00:15:45,064 --> 00:15:45,424 Speaker 2: too many. 323 00:15:45,424 --> 00:15:48,064 Speaker 1: That's like your life's work, right, Is that like your 324 00:15:48,064 --> 00:15:48,704 Speaker 1: full time job. 325 00:15:48,864 --> 00:15:51,384 Speaker 2: It's not his full time job. So this guy, his 326 00:15:51,464 --> 00:15:54,904 Speaker 2: name is Ashreyta Furman. His birth name is Keith, but 327 00:15:54,984 --> 00:15:57,624 Speaker 2: he renamed himself because he's a follower of an Indian 328 00:15:57,664 --> 00:16:01,144 Speaker 2: spiritual teacher called Schreitrin Moy and they all rename themselves. 329 00:16:01,424 --> 00:16:03,944 Speaker 2: But he's just a guy from Jamaica, Queens who runs 330 00:16:03,944 --> 00:16:04,704 Speaker 2: a health food shop. 331 00:16:05,424 --> 00:16:07,264 Speaker 1: And so how did he first get into this? 332 00:16:08,304 --> 00:16:11,664 Speaker 2: So he he started following this teacher when he was sixteen. 333 00:16:12,104 --> 00:16:16,984 Speaker 2: And as part of the teachings this teacher, they have 334 00:16:17,064 --> 00:16:19,024 Speaker 2: to do a lot of kind of physical exercises and 335 00:16:19,104 --> 00:16:22,144 Speaker 2: means of transcending the body and things like that. So 336 00:16:22,424 --> 00:16:26,344 Speaker 2: the teacher had signed up his followers for this cycling 337 00:16:26,624 --> 00:16:30,864 Speaker 2: marathon around Central Park, and Ashrita having actually signed up 338 00:16:30,864 --> 00:16:33,344 Speaker 2: because he was never very athletic and not into that 339 00:16:33,384 --> 00:16:36,144 Speaker 2: kind of thing. But he went to a meeting with 340 00:16:36,184 --> 00:16:37,864 Speaker 2: his teacher and the teacher was going around the circle 341 00:16:37,864 --> 00:16:39,784 Speaker 2: and saying, Okay, how how many miles is everybody going 342 00:16:39,824 --> 00:16:43,264 Speaker 2: to be in this race? You know, two hundred, three hundred, 343 00:16:43,384 --> 00:16:45,624 Speaker 2: And then the teacher turns to a treater and goes, 344 00:16:45,624 --> 00:16:48,784 Speaker 2: I you're a shreeter four hundred and he's like, oh 345 00:16:48,824 --> 00:16:52,704 Speaker 2: my god. He wants me to do this thing to prove, 346 00:16:52,904 --> 00:16:56,064 Speaker 2: you know, my worth. And he'd never trained. He had 347 00:16:56,064 --> 00:16:59,264 Speaker 2: a bike, but he'd never cycled any distance before. He 348 00:16:59,304 --> 00:17:02,584 Speaker 2: went straight home and wrote a will and left all 349 00:17:02,584 --> 00:17:05,304 Speaker 2: his welcome possessions to his roommate. And then the following 350 00:17:05,384 --> 00:17:09,624 Speaker 2: day he cycled four hundred and five miles around park 351 00:17:10,504 --> 00:17:14,584 Speaker 2: and he did it by meditating yes. And so he 352 00:17:14,664 --> 00:17:19,104 Speaker 2: got off this bike, legs jelly and was like, I 353 00:17:19,144 --> 00:17:21,624 Speaker 2: can break records. He immediately made the connection with the 354 00:17:21,624 --> 00:17:23,584 Speaker 2: book because he liked the book. I can get in 355 00:17:23,624 --> 00:17:24,344 Speaker 2: the book. 356 00:17:24,224 --> 00:17:27,104 Speaker 1: That's like twenty was it like fifteen twenty hours of second? 357 00:17:27,144 --> 00:17:29,104 Speaker 1: A long time to do it that many times? 358 00:17:29,304 --> 00:17:32,304 Speaker 2: It's unthinkable, and you know, with no training whatsoever. So 359 00:17:32,384 --> 00:17:34,984 Speaker 2: I think he must have the bill for these things naturally, 360 00:17:34,984 --> 00:17:36,904 Speaker 2: But he said it's not really physical at all. It's 361 00:17:36,944 --> 00:17:37,584 Speaker 2: all mental. 362 00:17:37,744 --> 00:17:41,224 Speaker 1: Oh I don't know, really, so he says, And so 363 00:17:41,944 --> 00:17:45,024 Speaker 1: he started breaking records just for fun or. 364 00:17:45,024 --> 00:17:46,664 Speaker 2: What was his He thought this was a really great 365 00:17:46,664 --> 00:17:49,664 Speaker 2: way that he could promote the message of his teacher 366 00:17:49,744 --> 00:17:53,224 Speaker 2: and to like promote the value of transcendental meditation to 367 00:17:53,344 --> 00:17:54,184 Speaker 2: a wider audience. 368 00:17:54,304 --> 00:17:56,664 Speaker 1: I think it's working. Our audience is finding out about it. 369 00:17:56,704 --> 00:17:59,104 Speaker 1: I think it's a good plan. Yet. And what's he 370 00:17:59,264 --> 00:18:00,024 Speaker 1: like as a person? 371 00:18:00,544 --> 00:18:03,664 Speaker 2: I actually really liked him. He's like, very warm to 372 00:18:03,704 --> 00:18:06,824 Speaker 2: be around, super enthusiastic. I went to see him at 373 00:18:06,864 --> 00:18:11,184 Speaker 2: his house in Queens and you know, he's sixty seven 374 00:18:11,264 --> 00:18:13,704 Speaker 2: or whatever he is, and he looks good. I think 375 00:18:13,744 --> 00:18:16,344 Speaker 2: the guy does a lot of exercise really, you know, 376 00:18:16,504 --> 00:18:21,104 Speaker 2: keeps himself in good health. And he just loves records. 377 00:18:21,184 --> 00:18:23,344 Speaker 2: He loves it. You know, his eyes light up talking 378 00:18:23,344 --> 00:18:23,704 Speaker 2: about it. 379 00:18:23,984 --> 00:18:25,344 Speaker 1: Wait, what kind of records does he have? 380 00:18:25,704 --> 00:18:28,104 Speaker 2: He's got everything. He's got some really odd ball ones 381 00:18:28,184 --> 00:18:31,824 Speaker 2: like rolling an orange a mile with your nose, the 382 00:18:31,864 --> 00:18:36,824 Speaker 2: fastest there's standing on a yoga ball for the longest time, 383 00:18:37,464 --> 00:18:41,944 Speaker 2: the fastest mile done like forward rolls. He's got that one. 384 00:18:42,344 --> 00:18:44,584 Speaker 2: A lot of balancing records, pint glasses on his chin. 385 00:18:44,944 --> 00:18:47,584 Speaker 1: I'm seeing he won a potato sack race against a 386 00:18:47,664 --> 00:18:49,424 Speaker 1: yakad he did. 387 00:18:49,544 --> 00:18:51,984 Speaker 2: Yeah. So he quite often likes to do them in 388 00:18:52,144 --> 00:18:55,104 Speaker 2: slightly flamboyant ways, because obviously of the point is to 389 00:18:55,104 --> 00:18:58,704 Speaker 2: create publicity. For this spiritual teacher. The more kind of 390 00:18:58,704 --> 00:19:00,064 Speaker 2: flashy it can be, the better. 391 00:19:00,384 --> 00:19:02,584 Speaker 1: So he's just looking for records that he can break, 392 00:19:02,744 --> 00:19:06,664 Speaker 1: or he's just has these weird hobbies that how does 393 00:19:06,704 --> 00:19:07,104 Speaker 1: this work? 394 00:19:07,304 --> 00:19:09,584 Speaker 2: So I think it's a bit of both. Its strategic 395 00:19:09,664 --> 00:19:12,224 Speaker 2: feat almost more than it is a physical one, and 396 00:19:12,224 --> 00:19:15,744 Speaker 2: that he's really good at identifying what he calls soft records. 397 00:19:16,104 --> 00:19:19,544 Speaker 2: So a soft record is a record that he thinks 398 00:19:19,664 --> 00:19:23,504 Speaker 2: hasn't yet been broken to the fullest extent of human capability, 399 00:19:23,584 --> 00:19:26,064 Speaker 2: or like a record that you or I, if we 400 00:19:26,104 --> 00:19:28,824 Speaker 2: had the time and the energy, we could break. 401 00:19:29,064 --> 00:19:32,384 Speaker 1: Oh. So he's looking around strategically for ones that like 402 00:19:32,504 --> 00:19:36,464 Speaker 1: a normal human can break. Yes, is he still breaking records? 403 00:19:36,984 --> 00:19:39,384 Speaker 2: He is, although less so than he used to. I 404 00:19:39,424 --> 00:19:42,664 Speaker 2: think partly because of his age and also he's I 405 00:19:42,664 --> 00:19:44,464 Speaker 2: think various things in his personal life. He's got to 406 00:19:44,504 --> 00:19:46,944 Speaker 2: focus more on this shot that he runs, but he's 407 00:19:46,984 --> 00:19:49,104 Speaker 2: still really invested in helping other people do it. 408 00:19:49,144 --> 00:19:50,864 Speaker 1: Do you try and help you break any records? 409 00:19:51,264 --> 00:19:54,144 Speaker 2: Well? Yes, in a manner of speaking. So when I 410 00:19:54,224 --> 00:19:57,384 Speaker 2: first went to the Guinness offices, they asked me if 411 00:19:57,424 --> 00:19:58,784 Speaker 2: I wanted to try and break a record. While I 412 00:19:58,784 --> 00:20:01,384 Speaker 2: was there, which I did, and the one that they 413 00:20:01,424 --> 00:20:06,864 Speaker 2: picked out was standing on one leg blindfolded, so oh, well. 414 00:20:06,744 --> 00:20:09,064 Speaker 1: That's just a prank. This is what they do to journalists. 415 00:20:09,504 --> 00:20:11,744 Speaker 1: Journalists command. They're like, would you like to break a record? Here? 416 00:20:11,864 --> 00:20:12,984 Speaker 1: Let me flip through and see what I. 417 00:20:12,944 --> 00:20:15,944 Speaker 2: Could fin They pushed me over on the floor, so yeah, 418 00:20:16,064 --> 00:20:18,344 Speaker 2: I said, yeah, cool, I'll do that. I mean, yes, 419 00:20:18,384 --> 00:20:20,824 Speaker 2: how long do you think the record stood at at 420 00:20:20,824 --> 00:20:21,184 Speaker 2: the time? 421 00:20:21,904 --> 00:20:23,384 Speaker 1: And then I guess like two hours. 422 00:20:23,624 --> 00:20:26,144 Speaker 2: The record at the time was thirty two minutes, and 423 00:20:26,184 --> 00:20:27,864 Speaker 2: so when I heard thirty two minutes, I was like, 424 00:20:27,904 --> 00:20:30,064 Speaker 2: holy shit, that's actually like not that much. 425 00:20:30,824 --> 00:20:33,104 Speaker 1: Maybe it sounds like too much though to want to 426 00:20:33,144 --> 00:20:34,664 Speaker 1: do it, should do? 427 00:20:34,864 --> 00:20:37,264 Speaker 2: I think I think I was very very foolish to 428 00:20:37,304 --> 00:20:39,264 Speaker 2: be like, yeah, great, I could. I could definitely get 429 00:20:39,264 --> 00:20:40,704 Speaker 2: like pushing. 430 00:20:40,504 --> 00:20:42,024 Speaker 1: You into it wasn't so. 431 00:20:42,264 --> 00:20:44,424 Speaker 2: You feel I gave this a go, it'd get. 432 00:20:44,344 --> 00:20:46,024 Speaker 1: Three chances any training that. 433 00:20:46,264 --> 00:20:47,784 Speaker 2: They were just like, off you go, because they knew 434 00:20:47,824 --> 00:20:49,464 Speaker 2: right that I wasn't gonna be able to break this record. 435 00:20:50,144 --> 00:20:51,464 Speaker 1: That's mean, it was mean. 436 00:20:51,704 --> 00:20:55,304 Speaker 2: So I tried, and I got up to thirty seconds 437 00:20:55,384 --> 00:20:58,744 Speaker 2: or something just terrible, really no good at all. So 438 00:20:58,984 --> 00:21:02,744 Speaker 2: I tried this record, failed, went home, didn't think about it. 439 00:21:02,744 --> 00:21:04,824 Speaker 2: But then I was talking to a Shredeferment about this record, 440 00:21:04,864 --> 00:21:06,544 Speaker 2: and he was and his whole face lit up, and 441 00:21:06,584 --> 00:21:09,304 Speaker 2: he was like, that's a soft record, classic soft record. 442 00:21:09,544 --> 00:21:11,544 Speaker 2: Thirty two minutes is not so long. You could do 443 00:21:11,664 --> 00:21:14,664 Speaker 2: that if you put in the time. So I was like, okay, 444 00:21:15,064 --> 00:21:17,664 Speaker 2: really fired up. Having met this guy, I go home 445 00:21:17,784 --> 00:21:19,984 Speaker 2: and I start practicing. You know, my housemates thing come 446 00:21:19,984 --> 00:21:23,104 Speaker 2: going in saying, and I get up to twelve minutes 447 00:21:23,144 --> 00:21:25,824 Speaker 2: and eight seconds, which is not that bad. I mean, 448 00:21:25,824 --> 00:21:28,464 Speaker 2: it's not the record, but it's like a lot better. 449 00:21:29,384 --> 00:21:31,144 Speaker 2: But it was at that point when I got up 450 00:21:31,184 --> 00:21:34,344 Speaker 2: to twelve that I thought to check because obviously this 451 00:21:34,384 --> 00:21:36,384 Speaker 2: is actually like almost a year after I first met 452 00:21:36,424 --> 00:21:38,744 Speaker 2: Craig and did this attempt. But then I checked whether 453 00:21:38,784 --> 00:21:40,504 Speaker 2: it had been broken, and it had been, so it 454 00:21:40,544 --> 00:21:41,264 Speaker 2: was now an hour. 455 00:21:42,824 --> 00:21:45,304 Speaker 1: Did it behind your back? I encouraged you to do it, 456 00:21:45,344 --> 00:21:46,584 Speaker 1: and then he broke it himself. 457 00:21:47,304 --> 00:21:48,704 Speaker 2: If it had been him, I would have been like, 458 00:21:48,744 --> 00:21:51,944 Speaker 2: fair play. It was wide open that well, yeah, he 459 00:21:52,024 --> 00:21:54,504 Speaker 2: deserves it, he knows what he's doing. But it was 460 00:21:54,504 --> 00:21:58,824 Speaker 2: someone else, someone in India broke it by loads doubled 461 00:21:58,864 --> 00:22:01,344 Speaker 2: it. It was like an hour and six minutes now, so 462 00:22:01,424 --> 00:22:03,424 Speaker 2: I was really demoralized. I was like, there's absolutely no 463 00:22:03,504 --> 00:22:05,784 Speaker 2: way I'll ever get up that high. So I stopped. 464 00:22:06,064 --> 00:22:07,864 Speaker 2: But yeah, he did inspire me to try. 465 00:22:08,304 --> 00:22:09,824 Speaker 1: How much time do you think you devoted to this? 466 00:22:10,624 --> 00:22:14,424 Speaker 2: Probably not that long. I mean ten hours maybe total. 467 00:22:14,864 --> 00:22:17,944 Speaker 1: That's a lot in a way for that task. 468 00:22:18,224 --> 00:22:19,984 Speaker 2: I mean just like a little bit every day for 469 00:22:20,024 --> 00:22:20,424 Speaker 2: a while. 470 00:22:21,064 --> 00:22:23,504 Speaker 1: And what are some of the things that like motivate 471 00:22:23,544 --> 00:22:26,104 Speaker 1: people to do these things? Like what are the great 472 00:22:26,104 --> 00:22:26,824 Speaker 1: stories you heard? 473 00:22:27,224 --> 00:22:29,904 Speaker 2: So I think that the one that I heard where 474 00:22:29,944 --> 00:22:33,064 Speaker 2: I kind of realized what the heart of my story 475 00:22:33,104 --> 00:22:35,344 Speaker 2: really was, like why it was worth writing about this 476 00:22:35,384 --> 00:22:37,544 Speaker 2: thing was the woman with the longest fingernails. Do you 477 00:22:37,544 --> 00:22:39,624 Speaker 2: remember seeing that picture in the book as a kid? 478 00:22:39,664 --> 00:22:40,024 Speaker 2: I do? 479 00:22:40,184 --> 00:22:43,104 Speaker 1: I do. I remember the longest nails, the most and 480 00:22:43,144 --> 00:22:45,824 Speaker 1: the longest hair and the tallest person because they were 481 00:22:45,864 --> 00:22:48,224 Speaker 1: all it all shook me a little bit. 482 00:22:48,864 --> 00:22:51,224 Speaker 2: Almost everyone I asked, and I asked everybody of my 483 00:22:51,224 --> 00:22:53,344 Speaker 2: acquaintance at the time, like, what's the one you remember? 484 00:22:53,384 --> 00:22:56,104 Speaker 2: They all said fingernails. I don't know why quite. I 485 00:22:56,104 --> 00:22:58,304 Speaker 2: think it's because if you've never seen that before. You 486 00:22:58,304 --> 00:23:00,584 Speaker 2: don't know a what fingernails look like when they grow 487 00:23:00,584 --> 00:23:02,264 Speaker 2: out that long until you see it and you're like whoah. 488 00:23:03,024 --> 00:23:05,904 Speaker 2: But then also, how do you live the questions posed 489 00:23:05,904 --> 00:23:08,144 Speaker 2: by that photograph, like how do you type? How do 490 00:23:08,144 --> 00:23:09,904 Speaker 2: you do? Less? There at things you do with your 491 00:23:09,904 --> 00:23:10,424 Speaker 2: hands every day? 492 00:23:10,464 --> 00:23:13,024 Speaker 1: You know the woman who does have the longest fingernails, Now, 493 00:23:13,064 --> 00:23:14,944 Speaker 1: why did she start this project? 494 00:23:15,224 --> 00:23:17,744 Speaker 2: So she started it because she used to get her 495 00:23:17,784 --> 00:23:20,744 Speaker 2: nails done every week with her daughter, and then her 496 00:23:20,784 --> 00:23:24,344 Speaker 2: daughter died when she was sixteen, and so she decided 497 00:23:24,384 --> 00:23:26,824 Speaker 2: never to cut her fingernails ever again. And I just 498 00:23:26,864 --> 00:23:28,864 Speaker 2: thought that I was just like I think with so 499 00:23:28,984 --> 00:23:32,824 Speaker 2: many of these records that seem really wacky and out 500 00:23:32,864 --> 00:23:36,344 Speaker 2: there and outlandish. In fact, I'd say with all of them, 501 00:23:36,384 --> 00:23:40,384 Speaker 2: you look behind and you find someone pursuing something that 502 00:23:40,464 --> 00:23:41,504 Speaker 2: is really meaningful to them. 503 00:23:42,024 --> 00:23:44,344 Speaker 1: So did you gain kind of a respect for record 504 00:23:44,424 --> 00:23:46,664 Speaker 1: keepers by the time you finished your story? 505 00:23:46,784 --> 00:23:48,864 Speaker 2: I think I kind of did. I feel like there 506 00:23:48,904 --> 00:23:50,464 Speaker 2: was this sort of easy version of this piece that 507 00:23:50,504 --> 00:23:52,464 Speaker 2: I didn't want to write, where it was like, look 508 00:23:52,464 --> 00:23:56,504 Speaker 2: at these freaks, they're so strange. I think I always 509 00:23:56,544 --> 00:23:58,384 Speaker 2: wanted to try and work out what it is that 510 00:23:58,504 --> 00:24:01,064 Speaker 2: motivated people to do this thing that seems really out 511 00:24:01,064 --> 00:24:04,064 Speaker 2: there to most people. And yeah, I think for a 512 00:24:04,064 --> 00:24:06,184 Speaker 2: lot of people, they're really proud of it. 513 00:24:06,864 --> 00:24:08,304 Speaker 1: I know I've kept you a long time, but would 514 00:24:08,344 --> 00:24:10,224 Speaker 1: you mind if I quickly just tried to stand on 515 00:24:10,224 --> 00:24:10,664 Speaker 1: one leg? 516 00:24:10,864 --> 00:24:13,704 Speaker 2: Of course? No? Please, I'm devastated you didn't do it. 517 00:24:14,024 --> 00:24:16,744 Speaker 2: Hold on, do you have something to rough around your eyes? 518 00:24:17,824 --> 00:24:18,664 Speaker 1: Can I just close them? 519 00:24:18,744 --> 00:24:19,144 Speaker 2: Or no? 520 00:24:19,144 --> 00:24:22,584 Speaker 1: No? Absolutely not? Whoa? Whoa? You became like an adjudicator. 521 00:24:22,664 --> 00:24:25,104 Speaker 2: Well, look, you know I'm the only person here who 522 00:24:25,184 --> 00:24:26,304 Speaker 2: knows what the guidelines are. 523 00:24:26,424 --> 00:24:28,184 Speaker 1: There's a video of me so you can see me. H. 524 00:24:28,224 --> 00:24:31,384 Speaker 2: Yeah, and I've got this top perfectly all right. 525 00:24:31,624 --> 00:24:33,024 Speaker 1: Would someone start the timer? 526 00:24:33,464 --> 00:24:37,384 Speaker 2: Yeah? Okay, so countdown, three, two, one go? 527 00:24:40,504 --> 00:24:41,864 Speaker 1: Did you bounce around as much as I have? 528 00:24:42,064 --> 00:24:42,344 Speaker 2: Yes? 529 00:24:43,544 --> 00:24:50,064 Speaker 1: Oh, that didn't go well. 530 00:24:52,624 --> 00:24:55,784 Speaker 4: At the end of the show, what's next for joel Stein? 531 00:24:55,984 --> 00:24:59,344 Speaker 4: Maybe he'll take a napper poke around online. 532 00:24:59,824 --> 00:25:03,064 Speaker 1: Our Show Today was produced by Kate mccauliffe, Joey fish 533 00:25:03,104 --> 00:25:06,984 Speaker 1: Ground and nishaven Cut. It was edited by Lydia Jean Kot. 534 00:25:07,464 --> 00:25:10,624 Speaker 1: Our engineer is a man to Kay Wang, and our 535 00:25:10,624 --> 00:25:14,984 Speaker 1: executive producer is Catherine Ghirrado, and our theme song was 536 00:25:14,984 --> 00:25:18,504 Speaker 1: written and performed by Jonathan Colton and a special thanks 537 00:25:18,544 --> 00:25:21,824 Speaker 1: to my voice coach Vicky Merrick and my consulting producer 538 00:25:22,064 --> 00:25:25,864 Speaker 1: Laurence Alasnik. To find more Pushkin podcasts, listen on the 539 00:25:25,904 --> 00:25:30,264 Speaker 1: iHeartRadio app, Apple Podcasts, or wherever you listen to your podcasts. 540 00:25:30,864 --> 00:25:33,344 Speaker 1: I'm Joel Stein and this is the story of the week. 541 00:25:34,624 --> 00:25:36,184 Speaker 1: You were working on this story for a year. 542 00:25:36,424 --> 00:25:39,904 Speaker 2: Yeah, it took so long, partly because I was traveling. 543 00:25:39,664 --> 00:25:42,824 Speaker 1: At a record of some kinds the longest someone worked 544 00:25:42,864 --> 00:25:44,824 Speaker 1: on a story about the Guinness Book of World Records. 545 00:25:45,344 --> 00:25:47,344 Speaker 2: Finally, pretty sure you have Chief