1 00:00:02,000 --> 00:00:04,600 Speaker 1: What app is way up with Angela Yee. I'm Angela ye. 2 00:00:04,640 --> 00:00:06,960 Speaker 2: And Jasmine Brand is here yes, And this is a 3 00:00:07,000 --> 00:00:10,240 Speaker 2: true legend in the building. Ralph McDaniels is here with 4 00:00:10,320 --> 00:00:14,640 Speaker 2: us and listen. So I've spoken to you before extensively 5 00:00:14,680 --> 00:00:16,120 Speaker 2: about video music box. 6 00:00:16,480 --> 00:00:18,320 Speaker 1: You know, I grew up watching Uncle Ralph. 7 00:00:18,600 --> 00:00:21,959 Speaker 2: I'm video music box and you ventured into something new 8 00:00:22,360 --> 00:00:26,040 Speaker 2: right right now you have this Rascoe learns about video 9 00:00:26,160 --> 00:00:28,960 Speaker 2: music box and so this is an educational tool. So 10 00:00:28,960 --> 00:00:31,640 Speaker 2: can you tell us about how you even ended up 11 00:00:31,680 --> 00:00:34,960 Speaker 2: doing this to educate the younger kids about video music bos. 12 00:00:35,280 --> 00:00:38,240 Speaker 3: So you know I work with the library in New York. 13 00:00:38,560 --> 00:00:40,199 Speaker 1: I've been there Queen's Public Library for. 14 00:00:40,280 --> 00:00:42,519 Speaker 4: The library, Yes you have, and You've always been a 15 00:00:42,560 --> 00:00:46,239 Speaker 4: friend of libraries, and so I was looking around and 16 00:00:46,320 --> 00:00:48,760 Speaker 4: I was like, well, we need some more hip hop 17 00:00:48,840 --> 00:00:51,920 Speaker 4: for the younger kids, and where is there a space 18 00:00:51,960 --> 00:00:54,120 Speaker 4: for them? And I started looking at the children's books 19 00:00:54,160 --> 00:00:57,240 Speaker 4: and so the seven plus area seemed like a safe 20 00:00:57,240 --> 00:00:59,440 Speaker 4: place for me because I wanted to keep it authentic 21 00:00:59,480 --> 00:01:02,760 Speaker 4: to the coach. And so we started thinking about what 22 00:01:02,800 --> 00:01:05,440 Speaker 4: a book would look like. And I had no idea 23 00:01:05,480 --> 00:01:07,800 Speaker 4: that we'd come out this fast. We worked on it 24 00:01:07,880 --> 00:01:13,679 Speaker 4: with a writer Shay Donaldson and Ed Hayes, and next 25 00:01:13,680 --> 00:01:15,280 Speaker 4: thing I know, the book was in my hands and 26 00:01:15,319 --> 00:01:18,040 Speaker 4: I was like, oh, okay, we did a book. 27 00:01:18,240 --> 00:01:20,080 Speaker 5: You know this is more like a work book. 28 00:01:20,120 --> 00:01:23,200 Speaker 4: It's a coloring workbook. Yes, So it's not like a 29 00:01:23,280 --> 00:01:25,280 Speaker 4: read where you know there are read you know you 30 00:01:25,360 --> 00:01:28,000 Speaker 4: can read. I'd love to get it's little read and. 31 00:01:28,240 --> 00:01:31,720 Speaker 2: Know Thatt's say as you know, anytime you need me 32 00:01:31,840 --> 00:01:33,880 Speaker 2: to be somewhere, yes, all you have to do is 33 00:01:33,920 --> 00:01:34,959 Speaker 2: say the word yes. 34 00:01:35,120 --> 00:01:39,640 Speaker 4: And so it's it's it's exciting because going into these schools. 35 00:01:39,800 --> 00:01:41,360 Speaker 4: I work in schools all the time. You know, you're 36 00:01:41,360 --> 00:01:43,520 Speaker 4: around kids and you know they just need a little 37 00:01:43,520 --> 00:01:46,280 Speaker 4: help and something they can identify with. And I think 38 00:01:46,319 --> 00:01:49,120 Speaker 4: that the hip hop is definitely where their head is at. 39 00:01:49,200 --> 00:01:51,920 Speaker 4: It's not like you know, the young school stuff that's 40 00:01:51,960 --> 00:01:54,960 Speaker 4: out now, but it talks about hip hop culture and 41 00:01:55,160 --> 00:01:58,240 Speaker 4: things that are going on right now and also gives 42 00:01:58,280 --> 00:02:00,120 Speaker 4: them a little bit of work. It's not even easy. 43 00:02:00,160 --> 00:02:01,760 Speaker 4: It's like a little bit of this real work you 44 00:02:01,800 --> 00:02:02,400 Speaker 4: got to put. 45 00:02:02,520 --> 00:02:03,200 Speaker 3: Put into this. 46 00:02:03,400 --> 00:02:05,920 Speaker 2: Listen, I want to talk about your partnership too with 47 00:02:06,000 --> 00:02:08,280 Speaker 2: the Queen's Public library and what you've been doing, the 48 00:02:08,280 --> 00:02:10,960 Speaker 2: work you've been putting in there. What I love about 49 00:02:10,960 --> 00:02:12,960 Speaker 2: the library that people don't talk about enough is it's 50 00:02:13,000 --> 00:02:15,320 Speaker 2: not only about books, but there's a lot of other 51 00:02:15,360 --> 00:02:17,840 Speaker 2: things that kids can learn. Yes, you know, I know 52 00:02:17,960 --> 00:02:21,120 Speaker 2: here in our public library system, they can even learn 53 00:02:21,160 --> 00:02:24,840 Speaker 2: how to edit video. There's a whole facility for that. 54 00:02:24,880 --> 00:02:26,839 Speaker 2: They can learn how to podcast and do all those 55 00:02:26,880 --> 00:02:29,800 Speaker 2: different kinds of things. I always encourage kids to go 56 00:02:29,840 --> 00:02:31,720 Speaker 2: in and do that. That's something great too, because I 57 00:02:31,720 --> 00:02:35,600 Speaker 2: could imagine like a modern day, you know, young kids 58 00:02:35,880 --> 00:02:38,640 Speaker 2: video music box, but something like that could look like I. 59 00:02:38,639 --> 00:02:40,200 Speaker 3: Like that, you want to executive produce it? 60 00:02:40,560 --> 00:02:44,160 Speaker 2: Now, let's do it, because honestly, like it's so different 61 00:02:44,160 --> 00:02:46,359 Speaker 2: today when you think about what kids are like when 62 00:02:46,360 --> 00:02:49,200 Speaker 2: they go out, you know, like how often do you 63 00:02:49,240 --> 00:02:50,639 Speaker 2: go to a party or a club? 64 00:02:50,680 --> 00:02:52,880 Speaker 1: Because I know I barely go anymore. What about you? 65 00:02:53,080 --> 00:02:55,000 Speaker 4: I don't really go unless I'm working and I'm not 66 00:02:55,240 --> 00:02:57,440 Speaker 4: in that little vacuum that we're in, and then we 67 00:02:57,520 --> 00:02:59,760 Speaker 4: do what we do and then we leave. I don't 68 00:02:59,760 --> 00:03:02,639 Speaker 4: know what's going on, but I have an idea. It's 69 00:03:02,639 --> 00:03:05,280 Speaker 4: a little crazy. It's you know, they doing they thing. 70 00:03:05,480 --> 00:03:06,639 Speaker 4: It's not like back in the day. 71 00:03:06,680 --> 00:03:07,480 Speaker 3: Well, the young. 72 00:03:07,400 --> 00:03:09,399 Speaker 4: Kids dance, they have their dances and stuff, so that's 73 00:03:09,440 --> 00:03:11,400 Speaker 4: that's not true. I was gonna say they don't dance anymore. 74 00:03:11,400 --> 00:03:15,760 Speaker 2: They just they definitely do TikTok dances, dance every challenges. 75 00:03:16,280 --> 00:03:18,720 Speaker 4: Yes, yes, but I think that you know, there's there's 76 00:03:18,919 --> 00:03:21,600 Speaker 4: you know, look, we used to be doing everything, and 77 00:03:21,600 --> 00:03:23,680 Speaker 4: I'm sure they do whatever it is that they do 78 00:03:23,800 --> 00:03:24,840 Speaker 4: in there and have fun. 79 00:03:25,000 --> 00:03:28,959 Speaker 3: But you know, look it's a different time. It's a 80 00:03:28,960 --> 00:03:29,919 Speaker 3: different time, it is. 81 00:03:29,960 --> 00:03:31,680 Speaker 2: But I think there's a lot of skill that comes 82 00:03:31,720 --> 00:03:35,000 Speaker 2: along with being able to to do something like this. 83 00:03:35,120 --> 00:03:38,160 Speaker 2: Right when it comes to there's a videographer, there's an editor, 84 00:03:38,520 --> 00:03:41,240 Speaker 2: there's a producer, and then you're coming up with question, 85 00:03:41,280 --> 00:03:43,480 Speaker 2: you're keeping a conversation going, you're doing research. 86 00:03:43,800 --> 00:03:45,960 Speaker 1: You know, it's not like and people think you just 87 00:03:46,000 --> 00:03:46,320 Speaker 1: go in. 88 00:03:46,240 --> 00:03:49,840 Speaker 2: Front of the camera and it's easy even you being 89 00:03:49,880 --> 00:03:51,680 Speaker 2: in a position of you know, when you had to 90 00:03:51,720 --> 00:03:53,160 Speaker 2: interview people, that's not an. 91 00:03:52,960 --> 00:03:57,800 Speaker 1: Easy job to do in the middle of a crowd, and. 92 00:03:57,760 --> 00:03:59,680 Speaker 2: Also having to know things about people because you go 93 00:03:59,720 --> 00:04:02,040 Speaker 2: in there and people have to feel comfortable with you, 94 00:04:02,040 --> 00:04:04,640 Speaker 2: you know, like back then, Jay Z had to feel comfortable. 95 00:04:04,640 --> 00:04:06,360 Speaker 2: He wasn't letting people in this sphere. Knaves had to 96 00:04:06,360 --> 00:04:09,520 Speaker 2: feel comfortable and safe to know that. You know, you've 97 00:04:09,560 --> 00:04:12,080 Speaker 2: never been a shock jock. You never tried to be 98 00:04:12,160 --> 00:04:14,040 Speaker 2: the type of person that will capture something that could 99 00:04:14,080 --> 00:04:17,279 Speaker 2: get somebody, you know, in trouble or to go quote 100 00:04:17,279 --> 00:04:20,720 Speaker 2: because back then there wasn't really like going viral. You know. 101 00:04:21,920 --> 00:04:25,040 Speaker 4: I appreciate that, you know, because you peeped that out. 102 00:04:25,120 --> 00:04:27,360 Speaker 4: You know, a lot of people just didn't realize that 103 00:04:27,520 --> 00:04:29,400 Speaker 4: I did have a relationship with them, and I wanted 104 00:04:29,400 --> 00:04:32,760 Speaker 4: to keep that relationship with these artists and you know, 105 00:04:32,880 --> 00:04:35,320 Speaker 4: be able to do other things, you know, outside of 106 00:04:35,440 --> 00:04:38,280 Speaker 4: entertainment maybe, you know, so I kept that relationship with 107 00:04:38,720 --> 00:04:42,159 Speaker 4: Jay and Nas quite obviously. Just did my documentary with 108 00:04:42,520 --> 00:04:46,120 Speaker 4: mass Appelia for Showtime, and you know, and it's fun 109 00:04:46,200 --> 00:04:47,120 Speaker 4: when we're with each other. 110 00:04:47,160 --> 00:04:48,279 Speaker 3: It's not really business. 111 00:04:48,640 --> 00:04:51,160 Speaker 4: And even fifty fifties, like man, I love when I'm 112 00:04:51,160 --> 00:04:54,000 Speaker 4: sitting with you, Ralph, because I feel like I don't 113 00:04:54,040 --> 00:04:57,160 Speaker 4: have to be fifty cent. I could just be whoever 114 00:04:57,240 --> 00:04:59,520 Speaker 4: from South Jamaica, queens. 115 00:04:59,279 --> 00:04:59,839 Speaker 1: And even you. 116 00:05:00,000 --> 00:05:02,120 Speaker 2: Moving from the space of interviewing people to like, okay, 117 00:05:02,160 --> 00:05:05,080 Speaker 2: I want you to direct my video. That's a level 118 00:05:05,120 --> 00:05:07,080 Speaker 2: of trust too, because it's not like you were pitching 119 00:05:07,080 --> 00:05:08,840 Speaker 2: yourself like, hey, you know. 120 00:05:08,839 --> 00:05:09,680 Speaker 1: Let me work on this. 121 00:05:09,720 --> 00:05:12,960 Speaker 2: People were coming to you because of how much they trusted, 122 00:05:12,960 --> 00:05:14,920 Speaker 2: like what it was that you had done and built 123 00:05:15,080 --> 00:05:18,080 Speaker 2: and building something that you had no idea where it 124 00:05:18,120 --> 00:05:18,839 Speaker 2: would land. 125 00:05:19,320 --> 00:05:20,719 Speaker 3: Yeah, no, we had no idea. 126 00:05:20,760 --> 00:05:23,360 Speaker 4: It was all something in my head, a vision I 127 00:05:23,400 --> 00:05:26,240 Speaker 4: woke up with one day and said I think I 128 00:05:26,279 --> 00:05:28,159 Speaker 4: could do this. And nobody knew what I was talking 129 00:05:28,160 --> 00:05:30,600 Speaker 4: about when I first started because it didn't exist. And 130 00:05:30,680 --> 00:05:33,760 Speaker 4: so that's for anybody who's listening, like, don't worry about that. 131 00:05:33,920 --> 00:05:36,080 Speaker 4: Just do it, you know, go through the process, walk 132 00:05:36,120 --> 00:05:38,600 Speaker 4: through it, you know, you know, don't be a lot 133 00:05:38,640 --> 00:05:41,120 Speaker 4: of times people are fearful of things. I'm fearful of 134 00:05:41,160 --> 00:05:43,720 Speaker 4: things now, and you know, I'm like, well, I don't know, 135 00:05:43,800 --> 00:05:46,400 Speaker 4: I don't want to look crazy, but don't worry about that. 136 00:05:46,600 --> 00:05:47,200 Speaker 3: Just do it. You know. 137 00:05:47,240 --> 00:05:48,720 Speaker 4: I'm a little bit older now, so I know how 138 00:05:48,760 --> 00:05:50,599 Speaker 4: to go through the process. But when I was younger, 139 00:05:50,640 --> 00:05:52,960 Speaker 4: there were probably things that I could have accomplished maybe 140 00:05:53,000 --> 00:05:54,560 Speaker 4: thirty years ago, that I didn't do because I was 141 00:05:54,560 --> 00:05:55,600 Speaker 4: fearful of it you. 142 00:05:55,560 --> 00:05:58,640 Speaker 2: Think that when you're younger you're more fearful or when 143 00:05:58,640 --> 00:06:00,360 Speaker 2: you get older, because I feel like when I was younger, 144 00:06:00,400 --> 00:06:02,240 Speaker 2: I might have taken more risks. 145 00:06:02,200 --> 00:06:06,600 Speaker 1: And then now you kind of like you did they 146 00:06:06,680 --> 00:06:08,080 Speaker 1: got no one was there to document that. 147 00:06:08,240 --> 00:06:12,240 Speaker 4: But I think we take you know, we stay in 148 00:06:12,240 --> 00:06:14,560 Speaker 4: a lane that we're comfortable with and that we know, 149 00:06:14,640 --> 00:06:17,160 Speaker 4: we feel like we can talk about this. But sometimes, 150 00:06:17,200 --> 00:06:18,839 Speaker 4: you know, somebody says, well, I think you should do that, 151 00:06:18,880 --> 00:06:21,360 Speaker 4: and it just doesn't feel comfortable. So you kind of like, 152 00:06:21,640 --> 00:06:24,799 Speaker 4: I don't know, and you waste time. Waste time, waste time. 153 00:06:25,120 --> 00:06:27,040 Speaker 4: Years go by before you do it, Like I know 154 00:06:27,080 --> 00:06:28,840 Speaker 4: that this was so easy. I could have done this 155 00:06:29,279 --> 00:06:30,000 Speaker 4: ten years ago. 156 00:06:30,320 --> 00:06:31,839 Speaker 2: Yeah, you get to the point where I like to 157 00:06:31,880 --> 00:06:34,040 Speaker 2: do things that are challenging and then when you figure 158 00:06:34,080 --> 00:06:35,560 Speaker 2: it out, you're like, oh, that wasn't so bad. 159 00:06:36,040 --> 00:06:37,200 Speaker 1: You know, you have to do it first. 160 00:06:37,400 --> 00:06:39,520 Speaker 2: When ray Dejohn was up here, he was talking about 161 00:06:39,520 --> 00:06:42,640 Speaker 2: how Video Music Box really helped him too. You know, 162 00:06:43,800 --> 00:06:45,520 Speaker 2: was it hard for you when you weren't hosting it 163 00:06:45,600 --> 00:06:48,520 Speaker 2: had other people hosting because that's your baby, and so 164 00:06:48,640 --> 00:06:50,320 Speaker 2: sometimes you look at stuff and you're like, are they 165 00:06:50,400 --> 00:06:50,680 Speaker 2: doing that? 166 00:06:50,720 --> 00:06:52,640 Speaker 1: How I would have done it or how was that 167 00:06:52,680 --> 00:06:55,599 Speaker 1: for you? You know, sometimes giving up the rings. 168 00:06:55,960 --> 00:06:57,680 Speaker 4: Yeah, I could be an idiot and I'd be like, 169 00:06:57,720 --> 00:07:01,200 Speaker 4: you should have asked him this, and you didn't ask 170 00:07:01,240 --> 00:07:04,080 Speaker 4: them the main thing, you know, but you know people, 171 00:07:04,160 --> 00:07:07,800 Speaker 4: I got used to people being them themselves and the 172 00:07:07,839 --> 00:07:11,040 Speaker 4: hardest part of what we do is managing personalities. That's 173 00:07:11,080 --> 00:07:14,160 Speaker 4: the hardest part of everything, you know, and letting people 174 00:07:14,200 --> 00:07:16,840 Speaker 4: do what they do and feel comfortable about it, and 175 00:07:16,880 --> 00:07:19,040 Speaker 4: then giving them some tips on you know, things that 176 00:07:19,080 --> 00:07:20,840 Speaker 4: they you know, you should do a little homework. You know, 177 00:07:20,960 --> 00:07:23,640 Speaker 4: that's okay, But we'll we'll we'll tighten it up, we'll 178 00:07:23,760 --> 00:07:24,680 Speaker 4: edit it and make it work. 179 00:07:24,760 --> 00:07:27,600 Speaker 6: So would you like to ever do a reimagined version 180 00:07:27,640 --> 00:07:28,800 Speaker 6: of Video Music Box? 181 00:07:29,400 --> 00:07:31,640 Speaker 3: What is a reimagined version or the same thing? 182 00:07:31,760 --> 00:07:33,320 Speaker 5: Or would you like to do you know something? 183 00:07:33,680 --> 00:07:35,240 Speaker 3: Yeah, I mean it or I don't. 184 00:07:35,240 --> 00:07:36,640 Speaker 6: I don't think it's outdated, but I don't know if 185 00:07:36,640 --> 00:07:38,480 Speaker 6: you have a different remix in your mind. 186 00:07:38,360 --> 00:07:40,960 Speaker 3: Yeah, I would, you know. I used to watch. 187 00:07:42,720 --> 00:07:46,080 Speaker 4: What's the Show with the news TMZ, right, and I'd 188 00:07:46,080 --> 00:07:48,520 Speaker 4: be like, I could be like the guy in the back, 189 00:07:48,640 --> 00:07:52,840 Speaker 4: Harvey and let them do what they do. You know, 190 00:07:52,840 --> 00:07:54,360 Speaker 4: and I just maybe I don't have to be on 191 00:07:54,440 --> 00:07:56,120 Speaker 4: set all the time. I pop up every once in 192 00:07:56,160 --> 00:07:58,320 Speaker 4: a while, and they want to get the OG's opinion 193 00:07:58,360 --> 00:07:58,600 Speaker 4: on it. 194 00:07:59,480 --> 00:08:01,880 Speaker 2: I can see that, yeah, because I feel like there's 195 00:08:01,920 --> 00:08:05,080 Speaker 2: also not like the lane for videos to be seen 196 00:08:05,200 --> 00:08:07,360 Speaker 2: on a program anymore, right, you know the way it 197 00:08:07,400 --> 00:08:09,560 Speaker 2: is now, like we'll see it launch on you know, 198 00:08:09,640 --> 00:08:12,960 Speaker 2: YouTube or on Instagram. Somebody puts their video out or 199 00:08:13,000 --> 00:08:16,840 Speaker 2: on TikTok, but there's no program where it's like people 200 00:08:16,920 --> 00:08:19,440 Speaker 2: are actually playing in it talking about it. 201 00:08:20,080 --> 00:08:22,240 Speaker 4: Yeah, I think people want to see that. You know, 202 00:08:22,280 --> 00:08:25,080 Speaker 4: there's so many creative artists. There's so many creative directors 203 00:08:25,120 --> 00:08:27,760 Speaker 4: out here. I love the content that I see, and 204 00:08:27,800 --> 00:08:30,600 Speaker 4: I'm like, you know, it goes into this machine of 205 00:08:30,720 --> 00:08:33,440 Speaker 4: Instagram and then you know, for a week you see 206 00:08:33,440 --> 00:08:35,800 Speaker 4: and then it's gone, you know, And so where do 207 00:08:35,920 --> 00:08:38,120 Speaker 4: we find it? I don't even remember the title of it, 208 00:08:38,160 --> 00:08:39,960 Speaker 4: you know, Like how do we find these things? I 209 00:08:40,000 --> 00:08:42,560 Speaker 4: remember one of the executives that, you know, Viacom telling 210 00:08:42,600 --> 00:08:45,000 Speaker 4: me on the people are not interested in watching videos. 211 00:08:45,120 --> 00:08:46,679 Speaker 4: They'll watch it on YouTube. I said, but how do 212 00:08:46,720 --> 00:08:49,360 Speaker 4: they know it's on YouTube? Like, how do they know 213 00:08:49,440 --> 00:08:50,520 Speaker 4: where to find these things? 214 00:08:50,600 --> 00:08:52,920 Speaker 2: So yeah, because usually I see videos like if I'm 215 00:08:52,920 --> 00:08:56,199 Speaker 2: following somebody and then they post it, but I. 216 00:08:56,160 --> 00:08:57,280 Speaker 1: Don't know, how do I know? 217 00:08:57,920 --> 00:09:00,079 Speaker 6: I think I sometimes I see what's trending it it 218 00:09:00,160 --> 00:09:03,040 Speaker 6: has to be something that was that stands out in 219 00:09:03,120 --> 00:09:05,480 Speaker 6: the video and then it starts trending and you're like, oh, 220 00:09:05,480 --> 00:09:08,560 Speaker 6: what is this? It's not you know, unless you're a 221 00:09:08,559 --> 00:09:11,520 Speaker 6: hardcore fan, you're not gonna know when their videos coming out. 222 00:09:12,160 --> 00:09:14,920 Speaker 4: And you you you see something that came out a 223 00:09:15,000 --> 00:09:17,080 Speaker 4: year ago or two years ago, it was like. 224 00:09:17,000 --> 00:09:19,480 Speaker 3: I never saw this in my life, like this, this 225 00:09:19,559 --> 00:09:21,040 Speaker 3: is amazing? Who is this artist? 226 00:09:21,120 --> 00:09:22,960 Speaker 6: I see videos gonna get my hair done? I've never 227 00:09:22,960 --> 00:09:24,160 Speaker 6: seen any of these videos. 228 00:09:24,400 --> 00:09:28,280 Speaker 1: Now do you watch to B movies? I somewhat dude, 229 00:09:28,440 --> 00:09:30,679 Speaker 1: you know some of that stuff trending. 230 00:09:30,920 --> 00:09:33,720 Speaker 4: Yeah, yeah, yeah, that's that's trending right now, which is 231 00:09:33,760 --> 00:09:37,000 Speaker 4: cool for for the filmmakers and you know, and folks 232 00:09:37,000 --> 00:09:39,880 Speaker 4: that don't necessarily have big budgets or they just you know, 233 00:09:39,960 --> 00:09:42,000 Speaker 4: they they somehow got it to to B and they 234 00:09:42,320 --> 00:09:44,320 Speaker 4: then that's their lane and they're going to continue to 235 00:09:44,320 --> 00:09:47,520 Speaker 4: make films for to be you know, which is is fine. 236 00:09:47,600 --> 00:09:50,200 Speaker 4: You know, I think that we've always had a place 237 00:09:50,240 --> 00:09:52,080 Speaker 4: where we can find a hip hop has always had 238 00:09:52,080 --> 00:09:54,560 Speaker 4: a place where we could find certain things that we 239 00:09:54,720 --> 00:09:56,200 Speaker 4: just would never see. 240 00:09:56,000 --> 00:10:00,120 Speaker 1: In mainstream, right and some of the movies listen and 241 00:10:00,520 --> 00:10:01,120 Speaker 1: a lot of people. 242 00:10:01,880 --> 00:10:04,080 Speaker 2: What I like is that it levels the playing field 243 00:10:04,120 --> 00:10:06,600 Speaker 2: and other people can monetize, you know, so you're not 244 00:10:06,679 --> 00:10:09,679 Speaker 2: relying on these big studios to make things happen. You 245 00:10:09,679 --> 00:10:12,080 Speaker 2: can actually get out there and make it happen for yourself. 246 00:10:12,080 --> 00:10:14,560 Speaker 2: And sometimes just doing things is the best education. 247 00:10:15,320 --> 00:10:15,560 Speaker 1: You know. 248 00:10:15,840 --> 00:10:17,840 Speaker 2: There is something to be said for going to school 249 00:10:17,880 --> 00:10:20,600 Speaker 2: and being able to afford to take classes, but then 250 00:10:20,640 --> 00:10:24,360 Speaker 2: there's a whole nother the learn it yourself and do 251 00:10:24,480 --> 00:10:27,079 Speaker 2: it and that's how you learn type of education too. 252 00:10:27,400 --> 00:10:30,400 Speaker 3: Yeah, No, absolutely, I think I love it. You know. 253 00:10:30,640 --> 00:10:32,960 Speaker 4: You know, there's there's plenty of great filmmakers out here. 254 00:10:33,000 --> 00:10:36,080 Speaker 4: They started making music videos first, or started making content 255 00:10:36,200 --> 00:10:39,800 Speaker 4: for you know, the you know, Internet or whatever, and 256 00:10:39,800 --> 00:10:42,400 Speaker 4: and now they're doing their thing with twob and and 257 00:10:42,440 --> 00:10:45,240 Speaker 4: that maybe we'll get them to another platform that that'll 258 00:10:45,280 --> 00:10:46,440 Speaker 4: be great, you know. 259 00:10:46,480 --> 00:10:49,120 Speaker 2: And I think for you, Uncle Ralph, people came to 260 00:10:49,160 --> 00:10:51,160 Speaker 2: you because, like I said, they wanted you to work 261 00:10:51,160 --> 00:10:53,360 Speaker 2: with them. So even you doing this book, you had 262 00:10:53,440 --> 00:10:56,720 Speaker 2: no idea, you know, the lane that this could have 263 00:10:56,800 --> 00:10:58,840 Speaker 2: you going. So what have you learned from this whole 264 00:10:58,880 --> 00:11:01,439 Speaker 2: process and what's the vision and that you see? 265 00:11:02,080 --> 00:11:04,760 Speaker 4: The most important thing to me was the education part 266 00:11:04,800 --> 00:11:07,679 Speaker 4: of it. And so when I started looking at some 267 00:11:07,720 --> 00:11:10,040 Speaker 4: of the workbook stuff in it, I was like. 268 00:11:09,960 --> 00:11:12,400 Speaker 3: I don't really know about this as much as I should. 269 00:11:12,400 --> 00:11:14,720 Speaker 4: So I started to do a little homework and what 270 00:11:14,960 --> 00:11:20,680 Speaker 4: some of the institutions like schools and libraries and wherever 271 00:11:20,840 --> 00:11:23,040 Speaker 4: that young people are at and they're doing their learning. 272 00:11:23,200 --> 00:11:24,840 Speaker 4: I wanted to learn from them. And I took it 273 00:11:24,880 --> 00:11:27,400 Speaker 4: to teachers first. You know, I said, tell me what 274 00:11:27,440 --> 00:11:30,400 Speaker 4: you think. And my aunt is a is for the 275 00:11:30,480 --> 00:11:33,440 Speaker 4: retired teacher, and I said, I really need your honest 276 00:11:33,480 --> 00:11:36,040 Speaker 4: opinion and she was like, this is amazing. I said, no, no, 277 00:11:36,160 --> 00:11:38,079 Speaker 4: don't say it, because it's me I want to know. 278 00:11:39,760 --> 00:11:42,400 Speaker 4: And she says, no, no, no, this is exactly what 279 00:11:42,520 --> 00:11:44,840 Speaker 4: I've been pushing for our kids to have and we 280 00:11:45,000 --> 00:11:45,839 Speaker 4: just don't have it. 281 00:11:45,960 --> 00:11:48,320 Speaker 3: And I was like, okay, I like that. 282 00:11:48,520 --> 00:11:51,920 Speaker 4: And so you know, they're learning about our culture and 283 00:11:52,480 --> 00:11:55,040 Speaker 4: there's you know, there's other things to do. Here and 284 00:11:55,360 --> 00:11:57,400 Speaker 4: you know then you know, I heard about you know, 285 00:11:57,440 --> 00:11:59,720 Speaker 4: coloring books are a cool thing right now. 286 00:12:00,040 --> 00:12:03,000 Speaker 3: People are adults are used to it's therapy. 287 00:12:03,559 --> 00:12:05,600 Speaker 1: They say the color color inside the line. 288 00:12:05,760 --> 00:12:09,800 Speaker 4: Yes, and so that part it falls into that situation 289 00:12:10,040 --> 00:12:13,240 Speaker 4: and and you know, and it's it's all a culture. 290 00:12:13,280 --> 00:12:17,080 Speaker 4: It's it's it's it's just what kids as when I 291 00:12:17,120 --> 00:12:17,520 Speaker 4: was a kid. 292 00:12:17,520 --> 00:12:19,480 Speaker 2: This is what I would want, right I could see 293 00:12:19,480 --> 00:12:22,359 Speaker 2: some Video Music Box kids clothes. I just bought Jasmine's 294 00:12:22,440 --> 00:12:26,640 Speaker 2: daughter some Rock the Bells Gap sweats, which is so cute. 295 00:12:26,760 --> 00:12:29,000 Speaker 2: Like I love that. I love that we're able to 296 00:12:29,040 --> 00:12:30,839 Speaker 2: take things. And I know, like, look, a lot of 297 00:12:30,880 --> 00:12:33,480 Speaker 2: people are doing things. It's the fiftieth anniversary of hip hop. 298 00:12:33,640 --> 00:12:36,760 Speaker 2: It's the fortieth anniversary of Video Music Box also, by 299 00:12:36,760 --> 00:12:39,800 Speaker 2: the way, and a lot of brands are trying to incorporate, 300 00:12:39,920 --> 00:12:43,720 Speaker 2: like you know, some throwback hip hop, some fundamentals into 301 00:12:43,720 --> 00:12:46,679 Speaker 2: the mix. But I also while I look at it 302 00:12:46,720 --> 00:12:48,120 Speaker 2: like okay, but I also look at it like I 303 00:12:48,200 --> 00:12:50,200 Speaker 2: like that, Like I like to be able to see 304 00:12:50,240 --> 00:12:52,800 Speaker 2: I want to see her daughter wearing like some sweats 305 00:12:52,920 --> 00:12:57,520 Speaker 2: with Rock the Bells with you know what she gonna 306 00:12:57,520 --> 00:12:59,439 Speaker 2: be wearing and So that's why I like this because 307 00:12:59,440 --> 00:13:02,240 Speaker 2: it is important and for the younger generation to understand, 308 00:13:02,280 --> 00:13:04,400 Speaker 2: like a kid could be doing this, Rascal learns about 309 00:13:04,440 --> 00:13:06,640 Speaker 2: video music backs and now they know this was the 310 00:13:06,640 --> 00:13:10,000 Speaker 2: fortieth anniversary. This is Ralph McDaniels. He's a man behind 311 00:13:10,080 --> 00:13:13,600 Speaker 2: video music box. Those things are important for people to understand, 312 00:13:13,960 --> 00:13:17,080 Speaker 2: you know, our history. Those are always the most fascinating 313 00:13:17,120 --> 00:13:19,800 Speaker 2: documentaries and stories to me, like how things got started? 314 00:13:19,920 --> 00:13:23,280 Speaker 4: Yeah, yeah, no, we have to do it as you know, 315 00:13:23,320 --> 00:13:25,320 Speaker 4: we get older. I'm older now, I've been you know, 316 00:13:25,360 --> 00:13:28,320 Speaker 4: around this for forty years. I'm like, okay, what do 317 00:13:28,400 --> 00:13:30,640 Speaker 4: I do right now? I'm not you know, necessarily with 318 00:13:30,720 --> 00:13:33,280 Speaker 4: the twenty year old twenty five year old? Where can 319 00:13:33,320 --> 00:13:34,880 Speaker 4: I fit in? And what can I do? And I 320 00:13:34,880 --> 00:13:36,880 Speaker 4: tell some of my peers that you know, on my 321 00:13:36,960 --> 00:13:39,720 Speaker 4: agent been around hip hop for a long time, you know, like, 322 00:13:40,000 --> 00:13:41,240 Speaker 4: you know, I don't know if you need to make 323 00:13:41,240 --> 00:13:42,240 Speaker 4: a song again, you. 324 00:13:42,200 --> 00:13:45,480 Speaker 3: Know, like, I'm not sure, no need to do that 325 00:13:45,559 --> 00:13:47,080 Speaker 3: for you? Do that for you. 326 00:13:47,120 --> 00:13:48,199 Speaker 5: I don't know if you know you put it out, 327 00:13:48,280 --> 00:13:48,640 Speaker 5: but you. 328 00:13:49,040 --> 00:13:52,960 Speaker 4: Clearly can communicate with people. You've been doing his stuff. 329 00:13:53,040 --> 00:13:56,960 Speaker 4: You can clearly communicate with people and I think you 330 00:13:57,000 --> 00:13:59,640 Speaker 4: should get into this space because you can talk if 331 00:13:59,640 --> 00:14:03,560 Speaker 4: it's if it's radio podcasting, if it's you know, going 332 00:14:03,559 --> 00:14:06,640 Speaker 4: to schools and just reading the book, you know, whatever 333 00:14:06,679 --> 00:14:07,000 Speaker 4: it is. 334 00:14:07,320 --> 00:14:08,200 Speaker 3: And I think it's great. 335 00:14:08,280 --> 00:14:10,720 Speaker 4: You know, there are people like A Marie has a 336 00:14:10,720 --> 00:14:13,400 Speaker 4: book club, you know, and I'm you know, I follow her, 337 00:14:13,480 --> 00:14:16,120 Speaker 4: you know, you know, and I want to know, oh, yes. 338 00:14:16,120 --> 00:14:17,600 Speaker 1: We had an up here to talk about her book club. 339 00:14:17,760 --> 00:14:19,440 Speaker 4: Yeah, and so you know, like I'm like, I gotta 340 00:14:19,440 --> 00:14:21,320 Speaker 4: get this to a Marie, you know, So this is 341 00:14:21,440 --> 00:14:22,880 Speaker 4: you know, because she'll get it. 342 00:14:22,960 --> 00:14:25,480 Speaker 3: You know, it's her, it's her world. And I don't 343 00:14:25,520 --> 00:14:26,440 Speaker 3: know how she got into that. 344 00:14:26,520 --> 00:14:29,040 Speaker 4: But there are plenty of folks that are just into 345 00:14:29,080 --> 00:14:31,680 Speaker 4: books and you know, and they would be able to 346 00:14:32,200 --> 00:14:34,520 Speaker 4: distribute them to the right people and get them into 347 00:14:34,560 --> 00:14:35,440 Speaker 4: their their spaces. 348 00:14:35,520 --> 00:14:37,800 Speaker 2: I mean, I would be into seeing, you know, Ralph 349 00:14:37,880 --> 00:14:42,480 Speaker 2: Mydaniels like behind the videos are some classic videos. Because 350 00:14:42,520 --> 00:14:45,240 Speaker 2: you debuted a lot of those video music bacts, I 351 00:14:45,240 --> 00:14:47,240 Speaker 2: want to ask you, with a limited amount of time 352 00:14:47,440 --> 00:14:50,240 Speaker 2: on the show, for you to play videos. I remember 353 00:14:50,320 --> 00:14:52,920 Speaker 2: I interned at MTV, right and they would present to 354 00:14:52,960 --> 00:14:55,160 Speaker 2: the music manager of video and then they would have 355 00:14:55,200 --> 00:14:57,600 Speaker 2: a music meeting every week to see like what could 356 00:14:57,800 --> 00:15:00,080 Speaker 2: get onto the air. People had to actually pitch it, 357 00:15:00,280 --> 00:15:01,440 Speaker 2: and they would be pitching hard. 358 00:15:01,520 --> 00:15:02,560 Speaker 1: Like I remember Diddy. 359 00:15:02,640 --> 00:15:05,760 Speaker 2: We went to Daddy's house when I was interning and 360 00:15:05,800 --> 00:15:08,440 Speaker 2: my the person Fred Jordan was his name, who I 361 00:15:08,520 --> 00:15:11,360 Speaker 2: was interning interning for, And it was like a hole 362 00:15:11,480 --> 00:15:13,560 Speaker 2: to do. Like they had champagne, they had drinks. They 363 00:15:13,560 --> 00:15:14,920 Speaker 2: were like, Okay, we're gonna play the video. 364 00:15:15,400 --> 00:15:15,760 Speaker 6: Wow. 365 00:15:16,000 --> 00:15:18,160 Speaker 2: And so it was really like did people have to 366 00:15:18,200 --> 00:15:21,760 Speaker 2: come to you and kind of pitch their videos because 367 00:15:22,000 --> 00:15:24,600 Speaker 2: you know, it wasn't like everything was gonna make it 368 00:15:24,640 --> 00:15:24,840 Speaker 2: on the. 369 00:15:24,840 --> 00:15:25,480 Speaker 1: Air, right. 370 00:15:25,560 --> 00:15:25,760 Speaker 3: Yeah. 371 00:15:25,920 --> 00:15:29,840 Speaker 4: I mean people would come Jay and Rockefeller days. They 372 00:15:29,880 --> 00:15:33,480 Speaker 4: would come with the with the champagne and all, and 373 00:15:33,520 --> 00:15:34,360 Speaker 4: it'd be in a like a. 374 00:15:34,400 --> 00:15:37,240 Speaker 3: Basket and the videos in the middle, and I'd be. 375 00:15:37,240 --> 00:15:40,800 Speaker 1: Like, Okay, in the gift box, I put this on 376 00:15:40,880 --> 00:15:41,360 Speaker 1: next week. 377 00:15:41,720 --> 00:15:43,520 Speaker 5: Can you talk about some of the big videos that 378 00:15:43,560 --> 00:15:44,120 Speaker 5: you debut? 379 00:15:45,600 --> 00:15:46,920 Speaker 3: Wow? All of them? 380 00:15:47,040 --> 00:15:49,280 Speaker 4: I mean there's nothing up to you know, like once 381 00:15:49,320 --> 00:15:52,200 Speaker 4: she got to about ninety seven, then you know we 382 00:15:52,240 --> 00:15:53,840 Speaker 4: would you know, MTV see that. 383 00:15:53,880 --> 00:15:55,800 Speaker 3: The problem. The way I would beat MTV to the 384 00:15:55,840 --> 00:15:57,440 Speaker 3: punch is because you have to go through a process. 385 00:15:57,720 --> 00:15:58,200 Speaker 1: That's what that's it. 386 00:15:58,880 --> 00:16:02,160 Speaker 2: Yet of Hey to pitch, then they had to prove it. 387 00:16:02,320 --> 00:16:04,000 Speaker 2: Then they might be like, oh, we can't air this 388 00:16:04,000 --> 00:16:05,560 Speaker 2: because it has this word or it has it. 389 00:16:05,640 --> 00:16:07,000 Speaker 5: Yeah, so they just had to get to you. 390 00:16:07,080 --> 00:16:09,040 Speaker 3: All they had to do is come to the office. 391 00:16:09,160 --> 00:16:10,920 Speaker 4: Like if my show came on at three point thirty 392 00:16:11,440 --> 00:16:14,520 Speaker 4: two o'clock, somebody showed up with the video and then 393 00:16:14,560 --> 00:16:17,040 Speaker 4: Puff would be like, Yo, please play it, Please play 394 00:16:17,080 --> 00:16:18,880 Speaker 4: it right now. And I'll be like, I got you. 395 00:16:18,960 --> 00:16:22,120 Speaker 3: It's Craig mac or it's you know, Black Rob or 396 00:16:22,160 --> 00:16:22,920 Speaker 3: whoever it is. 397 00:16:23,360 --> 00:16:26,120 Speaker 4: And we would play it because I knew that we were, 398 00:16:26,800 --> 00:16:29,040 Speaker 4: you know, think about hip hopsy we want to hear 399 00:16:29,080 --> 00:16:31,560 Speaker 4: it first, Yeah, And I said, okay, if I can 400 00:16:31,600 --> 00:16:34,240 Speaker 4: get it to the airways first, yeah, then I got 401 00:16:34,320 --> 00:16:38,040 Speaker 4: exclusive And so that was always my position on it. 402 00:16:38,160 --> 00:16:38,360 Speaker 3: Yeah. 403 00:16:38,880 --> 00:16:41,280 Speaker 1: Remember people used to spend a million dollars on a video. 404 00:16:41,520 --> 00:16:41,920 Speaker 5: Crazy. 405 00:16:42,080 --> 00:16:42,720 Speaker 1: Yeah. 406 00:16:42,800 --> 00:16:46,000 Speaker 4: Well, Hype Williams, Hype was my assistant. He started with 407 00:16:46,040 --> 00:16:48,960 Speaker 4: me and he you know, we started doing videos. I 408 00:16:49,000 --> 00:16:51,000 Speaker 4: gave him the first couple of videos. He lived in 409 00:16:51,120 --> 00:16:53,920 Speaker 4: Queen's on Lynden Boulevard. Pick him up, get in the 410 00:16:53,960 --> 00:16:56,560 Speaker 4: car and we were driving. He was he was working 411 00:16:56,600 --> 00:16:58,280 Speaker 4: in the art department. Then he said I want to 412 00:16:58,320 --> 00:17:01,200 Speaker 4: do videos and I said, all right, I should try 413 00:17:01,200 --> 00:17:01,600 Speaker 4: this one. 414 00:17:01,680 --> 00:17:03,120 Speaker 3: And people wanted me to do it. I'm like, no, 415 00:17:03,200 --> 00:17:03,760 Speaker 3: this kid is good. 416 00:17:03,800 --> 00:17:06,919 Speaker 4: He got an eye and then he became you know, hyping, 417 00:17:07,200 --> 00:17:09,800 Speaker 4: you know, one of the most amazing directors hip hop directors. 418 00:17:09,800 --> 00:17:12,560 Speaker 2: Ever, how were you able to first start monetizing when 419 00:17:12,560 --> 00:17:13,920 Speaker 2: you started video music backs? 420 00:17:13,960 --> 00:17:15,560 Speaker 1: Like how long did that take to figure out? 421 00:17:15,600 --> 00:17:16,840 Speaker 2: Like? How are we going to make some money off 422 00:17:16,840 --> 00:17:19,040 Speaker 2: of this? Because we do have people to pay. It 423 00:17:19,080 --> 00:17:21,600 Speaker 2: does cost money to be able to do this work. 424 00:17:21,680 --> 00:17:24,200 Speaker 3: Yeah, And we were on a non commercial. 425 00:17:23,720 --> 00:17:26,360 Speaker 1: Station, so Channel thirty one. 426 00:17:26,440 --> 00:17:30,520 Speaker 4: Yeah, Channel thirty one, and so we I was people 427 00:17:30,720 --> 00:17:34,840 Speaker 4: started hiring me to host parties and the parties were 428 00:17:34,880 --> 00:17:38,200 Speaker 4: packed and they were charging like twenty dollars or whatever 429 00:17:38,280 --> 00:17:40,480 Speaker 4: to get in. And then I would see like two 430 00:17:40,520 --> 00:17:43,159 Speaker 4: thousand people, three thousand people, and I was like, I 431 00:17:43,200 --> 00:17:44,000 Speaker 4: think we should do. 432 00:17:43,960 --> 00:17:45,120 Speaker 1: Our own party. 433 00:17:46,359 --> 00:17:49,000 Speaker 4: They just giving me like a thousand dollars and they 434 00:17:49,080 --> 00:17:53,080 Speaker 4: making like forty thousand dollars. I was like, oh, wait 435 00:17:53,080 --> 00:17:55,080 Speaker 4: a minute, so let's try it out. And so that's 436 00:17:55,080 --> 00:17:57,600 Speaker 4: how we started trying out. So then once I saw 437 00:17:57,840 --> 00:18:00,439 Speaker 4: you know, oh, it's a whole different ballgame now. So 438 00:18:00,480 --> 00:18:03,160 Speaker 4: we started doing being a promoter and we started doing 439 00:18:03,200 --> 00:18:06,800 Speaker 4: our own thing. And that's how we we we made 440 00:18:06,800 --> 00:18:11,720 Speaker 4: money back then because there wasn't you know, the music 441 00:18:11,760 --> 00:18:14,440 Speaker 4: business has always been you know, oh yeah there are people. Look, 442 00:18:14,480 --> 00:18:16,119 Speaker 4: the street cats are gonna come and be like your 443 00:18:16,200 --> 00:18:18,040 Speaker 4: route here. You know, they won't pay you, but you 444 00:18:18,040 --> 00:18:20,040 Speaker 4: don't want you All money is not good money if 445 00:18:20,040 --> 00:18:22,320 Speaker 4: you're out there doing your things, So stay away from 446 00:18:22,359 --> 00:18:24,240 Speaker 4: that right there, because you don't want that. 447 00:18:24,720 --> 00:18:27,200 Speaker 3: So we just you don't want that, trust me. 448 00:18:28,720 --> 00:18:30,840 Speaker 1: And now they're like, okay, you're got video. 449 00:18:30,720 --> 00:18:33,760 Speaker 4: On right, yeah, you know, keep going and keep going. 450 00:18:34,200 --> 00:18:38,600 Speaker 4: And so we just wanted to, you know, be be 451 00:18:38,680 --> 00:18:41,240 Speaker 4: aware of everything that was happening out there. So we 452 00:18:41,320 --> 00:18:45,320 Speaker 4: played the street stuff, you know, we played the label 453 00:18:45,359 --> 00:18:48,520 Speaker 4: stuff and just so I could beat people to the punch. 454 00:18:49,200 --> 00:18:51,919 Speaker 4: And then at the same time, I was directing videos, 455 00:18:52,160 --> 00:18:54,280 Speaker 4: so you know, I was making a living off of that, 456 00:18:54,400 --> 00:18:55,000 Speaker 4: really not. 457 00:18:54,920 --> 00:18:56,480 Speaker 3: As much off a video music box. 458 00:18:56,560 --> 00:18:58,840 Speaker 4: I was really making a living off of all the 459 00:18:58,920 --> 00:19:01,520 Speaker 4: videos that I did, you know, Wu Tang Cream you know, 460 00:19:01,560 --> 00:19:04,879 Speaker 4: and people was like like what's cream. They didn't even 461 00:19:04,880 --> 00:19:07,200 Speaker 4: know what Wu Tang was, and I was like, it's 462 00:19:07,200 --> 00:19:09,199 Speaker 4: going to be something, you know, I feel it, and 463 00:19:09,240 --> 00:19:11,320 Speaker 4: then all of a sudden it was the biggest thing ever. 464 00:19:12,080 --> 00:19:13,880 Speaker 2: And then for you to have worked, like you said, 465 00:19:13,880 --> 00:19:17,200 Speaker 2: with NAS and Massive Hill to do the whole documentary 466 00:19:17,200 --> 00:19:19,760 Speaker 2: that was on Showtime about video music box, that had 467 00:19:19,800 --> 00:19:22,280 Speaker 2: to feel like a whole like three sixty from the 468 00:19:22,280 --> 00:19:25,680 Speaker 2: beginning from somebody that he came to you to work 469 00:19:25,720 --> 00:19:27,239 Speaker 2: with him, like I just want you to do your 470 00:19:27,280 --> 00:19:30,280 Speaker 2: video music box thing too. Now I'm working with NAS 471 00:19:30,320 --> 00:19:32,160 Speaker 2: to actually put out a whole documentary. 472 00:19:32,400 --> 00:19:34,520 Speaker 1: Whose idea was that? Was that yours or his? 473 00:19:35,240 --> 00:19:38,440 Speaker 3: It was my idea. I had to deal originally with hbo. 474 00:19:38,280 --> 00:19:41,320 Speaker 1: Okay and Mark Wahlberg Oh Wow. 475 00:19:41,240 --> 00:19:45,320 Speaker 4: In the middle of the pandemic, and it just dragged 476 00:19:45,359 --> 00:19:47,000 Speaker 4: out and dragged out and dragged out. 477 00:19:47,080 --> 00:19:49,080 Speaker 1: So Mark Wahlberg initially wanted to do. 478 00:19:49,240 --> 00:19:52,040 Speaker 2: The video music see the yeah, because remember he used 479 00:19:52,040 --> 00:19:53,200 Speaker 2: to wrap the fucking bunch. 480 00:19:53,600 --> 00:19:54,760 Speaker 1: He hates when people bring. 481 00:19:54,600 --> 00:19:57,879 Speaker 4: That up too, so he we you know, it's crazy 482 00:19:57,880 --> 00:20:01,159 Speaker 4: because I'm having conversations with him and you know, and 483 00:20:01,200 --> 00:20:03,240 Speaker 4: it's dragging out and it's like I'm like, this is 484 00:20:03,280 --> 00:20:06,800 Speaker 4: taking too long, you know, and our contract ran out 485 00:20:06,960 --> 00:20:12,679 Speaker 4: and Sasha Jenkins from mass Appeal said, hey, what do 486 00:20:12,720 --> 00:20:14,720 Speaker 4: you think you know if we take it to showtime? 487 00:20:14,760 --> 00:20:16,600 Speaker 4: I said, well take it and him and Nas went 488 00:20:16,640 --> 00:20:19,280 Speaker 4: to a meeting with like ten different ideas and the 489 00:20:19,320 --> 00:20:21,280 Speaker 4: first thing the guy said was you know the guy 490 00:20:21,320 --> 00:20:24,159 Speaker 4: who does hear music? And they were like yeah, and 491 00:20:24,200 --> 00:20:25,800 Speaker 4: the like we want to do that one. 492 00:20:25,920 --> 00:20:29,920 Speaker 2: You never know who's looking for you, right, yeah, Sometimes 493 00:20:29,920 --> 00:20:31,560 Speaker 2: you don't even know your own power. 494 00:20:31,520 --> 00:20:32,120 Speaker 3: Right right. 495 00:20:32,200 --> 00:20:34,600 Speaker 4: I had no idea and so that was it, and 496 00:20:34,720 --> 00:20:37,280 Speaker 4: Nas wasn't directing at first, and then you know, like 497 00:20:37,359 --> 00:20:40,720 Speaker 4: about three months and Nad said, you know, I want 498 00:20:40,720 --> 00:20:42,159 Speaker 4: to direct that. So you don't have time to do this. 499 00:20:42,240 --> 00:20:45,160 Speaker 4: You're are artists, bro, you you running around the country 500 00:20:45,400 --> 00:20:47,280 Speaker 4: And he's like, no, this is close to my heart. 501 00:20:47,320 --> 00:20:49,480 Speaker 4: I grew up watching you. You've been to my house, 502 00:20:49,520 --> 00:20:51,520 Speaker 4: You've been You've seen my mother when she was like 503 00:20:51,680 --> 00:20:53,840 Speaker 4: you know you know me? And I was like yeah, 504 00:20:54,160 --> 00:20:56,600 Speaker 4: I said, all right, you know it didn't it take 505 00:20:56,600 --> 00:21:00,240 Speaker 4: me too long to think about. 506 00:21:00,600 --> 00:21:03,080 Speaker 3: Mark? Now? 507 00:21:03,359 --> 00:21:05,560 Speaker 2: You know how Angie has this Tupac interview that she 508 00:21:05,640 --> 00:21:07,119 Speaker 2: still is like has not put out. 509 00:21:07,119 --> 00:21:08,240 Speaker 1: I don't know if she ever will. 510 00:21:08,480 --> 00:21:11,359 Speaker 2: Do you have any interviews that you're like hesitant to 511 00:21:11,920 --> 00:21:13,960 Speaker 2: ever put out because you're like, oh, they were talking 512 00:21:13,960 --> 00:21:14,879 Speaker 2: a little wild. 513 00:21:14,600 --> 00:21:16,280 Speaker 1: A little crazy. I don't mean, I don't know what 514 00:21:16,400 --> 00:21:17,080 Speaker 1: her reason is. 515 00:21:17,480 --> 00:21:20,040 Speaker 2: But do you have anything that you're like, this doesn't 516 00:21:20,040 --> 00:21:21,600 Speaker 2: feel like I should put it out that you've never 517 00:21:22,880 --> 00:21:23,920 Speaker 2: I probably. 518 00:21:23,520 --> 00:21:25,639 Speaker 4: Do, you know, Like, like you said, I'm not a 519 00:21:25,680 --> 00:21:28,560 Speaker 4: shock jock at all. I wasn't at like that, And 520 00:21:28,600 --> 00:21:31,120 Speaker 4: so there's probably things that we edited and I'm still 521 00:21:31,119 --> 00:21:33,400 Speaker 4: playing the edited version of it and forgetting that. There 522 00:21:33,440 --> 00:21:37,800 Speaker 4: was a whole reason why we edited it out because 523 00:21:37,880 --> 00:21:42,080 Speaker 4: we did interviews with everybody from Big to jay Tons 524 00:21:42,119 --> 00:21:45,239 Speaker 4: to Park you know, and you and the club and 525 00:21:45,240 --> 00:21:48,040 Speaker 4: people were drinking and they just talking crazy, you know, 526 00:21:48,280 --> 00:21:49,400 Speaker 4: And I'd be like. 527 00:21:49,400 --> 00:21:51,520 Speaker 2: And that is true in the club with the drinks, 528 00:21:51,720 --> 00:21:53,760 Speaker 2: people will people being them. 529 00:21:53,560 --> 00:21:56,399 Speaker 3: Say anything exactly. They're being themselves. 530 00:21:56,440 --> 00:21:58,600 Speaker 5: They're talking to you, so they're comfortable. 531 00:21:58,320 --> 00:22:02,760 Speaker 2: Right, And I'm just going, anybody ever asked you not 532 00:22:02,840 --> 00:22:05,160 Speaker 2: to play something like the next day woke up That's 533 00:22:05,160 --> 00:22:07,760 Speaker 2: happened to me where they the next day realized what 534 00:22:07,800 --> 00:22:09,639 Speaker 2: they said and been like, Yo, could you take you know, 535 00:22:09,800 --> 00:22:12,440 Speaker 2: that out and they definitely did. That happened one day 536 00:22:12,440 --> 00:22:14,360 Speaker 2: when I was like guest hosting on Drink Champs. 537 00:22:14,600 --> 00:22:16,280 Speaker 3: Oh wow, yeah, I'm sure. 538 00:22:16,200 --> 00:22:19,159 Speaker 1: Yeah, exactly before it comes out. 539 00:22:19,160 --> 00:22:22,240 Speaker 2: Because sometimes it is also like, well, you said, it's 540 00:22:22,280 --> 00:22:25,639 Speaker 2: hard because there's a balance of this is going to 541 00:22:25,680 --> 00:22:28,199 Speaker 2: be big, but then there's also the responsibility that you 542 00:22:28,320 --> 00:22:30,160 Speaker 2: have to know that, like you're not trying to cause 543 00:22:30,200 --> 00:22:31,760 Speaker 2: any problems, right, you know. 544 00:22:32,119 --> 00:22:34,680 Speaker 3: And you out here in these streets, you know, and. 545 00:22:34,640 --> 00:22:37,160 Speaker 1: You know I'm outside for real. 546 00:22:37,560 --> 00:22:40,680 Speaker 4: So you know, you just have to you know, look, 547 00:22:40,680 --> 00:22:44,719 Speaker 4: you want to be a responsible journalist, you know, and 548 00:22:44,800 --> 00:22:48,760 Speaker 4: some people you know don't care about that journalism at all. 549 00:22:48,800 --> 00:22:51,359 Speaker 4: They just won't play the role and that and I'm like, nah, 550 00:22:51,480 --> 00:22:54,320 Speaker 4: you know, let's let's let's let's not use that. 551 00:22:54,520 --> 00:22:54,680 Speaker 3: Right. 552 00:22:54,840 --> 00:22:58,159 Speaker 2: It's other times when you feel like you've done interviews 553 00:22:58,160 --> 00:23:00,480 Speaker 2: and people have tried to like put things out for 554 00:23:00,520 --> 00:23:02,920 Speaker 2: a salacious headline, right, not too. 555 00:23:02,880 --> 00:23:04,240 Speaker 3: Much with me, Not too much with. 556 00:23:04,240 --> 00:23:06,439 Speaker 1: Me because they know I don't even say that like that. 557 00:23:07,160 --> 00:23:11,359 Speaker 4: Yeah, they know how to looking at him crazy. 558 00:23:09,240 --> 00:23:14,440 Speaker 2: But so can we look forward to Rascal learns about 559 00:23:14,480 --> 00:23:16,119 Speaker 2: video music box. This it's going to be like an 560 00:23:16,200 --> 00:23:19,679 Speaker 2: ongoing series. Are you already planning to, like, you know, 561 00:23:19,800 --> 00:23:20,640 Speaker 2: roll some more out. 562 00:23:21,119 --> 00:23:21,359 Speaker 3: Yeah. 563 00:23:21,400 --> 00:23:24,000 Speaker 4: So this is basically the video music box story, but 564 00:23:24,040 --> 00:23:26,560 Speaker 4: there'll be other hip hop related just in general hip 565 00:23:26,600 --> 00:23:29,560 Speaker 4: hop stories, because that's originally what they wanted to do. 566 00:23:29,600 --> 00:23:31,440 Speaker 3: And I was like, no, we'll do it about video music. 567 00:23:31,440 --> 00:23:34,240 Speaker 3: But I know about video music. Let me do that. 568 00:23:34,240 --> 00:23:36,199 Speaker 5: That would be amazing working. 569 00:23:36,320 --> 00:23:38,120 Speaker 1: Rascal says, protect your neck. 570 00:23:39,480 --> 00:23:40,000 Speaker 3: Exactly. 571 00:23:40,040 --> 00:23:44,040 Speaker 4: That's you can get it online now at Tasco Books. 572 00:23:44,160 --> 00:23:46,680 Speaker 4: It's I T A S C A B O O 573 00:23:46,880 --> 00:23:50,320 Speaker 4: K S. And for the holidays around Black Friday, they'll 574 00:23:50,320 --> 00:23:50,919 Speaker 4: be in retail. 575 00:23:51,600 --> 00:23:54,600 Speaker 1: I love it. I'm already thinking of some other books. 576 00:23:54,600 --> 00:23:55,040 Speaker 5: Books. 577 00:23:55,200 --> 00:23:57,720 Speaker 2: Let's talk about sex. We can have one with salt 578 00:23:57,760 --> 00:23:59,879 Speaker 2: and pepper theme, like we can talk about that might 579 00:23:59,920 --> 00:24:04,440 Speaker 2: be for at education. No, you learned that health education. 580 00:24:04,680 --> 00:24:06,400 Speaker 5: This is seven. This is seven year old. 581 00:24:06,520 --> 00:24:07,439 Speaker 1: Yeah, that one might have to be. 582 00:24:07,480 --> 00:24:08,920 Speaker 5: Like by the way you. 583 00:24:08,880 --> 00:24:14,080 Speaker 3: See her pushing the coaching forward. 584 00:24:14,760 --> 00:24:18,320 Speaker 1: Saying that was responsible, you know, way to go about it. 585 00:24:18,359 --> 00:24:20,760 Speaker 2: All right, But thank you so much for joining us. 586 00:24:20,760 --> 00:24:22,240 Speaker 2: You know, it's always a pleasure. I love when I 587 00:24:22,240 --> 00:24:24,480 Speaker 2: get a chance to see you out and you know, 588 00:24:24,520 --> 00:24:25,760 Speaker 2: invite me back to the library. 589 00:24:25,920 --> 00:24:28,040 Speaker 3: Yes, yes, yes, they loved you and. 590 00:24:29,960 --> 00:24:33,800 Speaker 4: You amazing and the library was packed, so they loved 591 00:24:33,800 --> 00:24:35,080 Speaker 4: you out there in Queens, come. 592 00:24:34,920 --> 00:24:36,960 Speaker 2: On out all right, Well, anyway that I can assist 593 00:24:37,040 --> 00:24:38,240 Speaker 2: in that, you know, I work with the New York 594 00:24:38,280 --> 00:24:41,800 Speaker 2: Public Library, so and within that system anything like when 595 00:24:41,840 --> 00:24:43,960 Speaker 2: it comes to education, I'm fully on board. 596 00:24:44,200 --> 00:24:45,880 Speaker 3: Cool, thank you, all right, well. 597 00:24:45,680 --> 00:24:46,080 Speaker 1: Thank you. 598 00:24:46,640 --> 00:24:49,760 Speaker 2: Ralph McDaniels, Uncle Ralph. Rascal learns about video music backs. 599 00:24:49,760 --> 00:24:50,439 Speaker 2: Where can they get it. 600 00:24:50,440 --> 00:24:53,800 Speaker 4: Again, the Tasco Books or follow me at Video Music 601 00:24:53,840 --> 00:24:54,920 Speaker 4: Box and you can find out. 602 00:24:54,920 --> 00:24:56,520 Speaker 3: We're going to do book signings and all kinds of 603 00:24:56,520 --> 00:24:57,800 Speaker 3: stuff in the next couple of weeks. 604 00:24:57,920 --> 00:25:00,119 Speaker 2: Oh Rascal learns about cream and then we can can 605 00:25:00,200 --> 00:25:03,399 Speaker 2: do something about like money and finances and don't be 606 00:25:03,400 --> 00:25:06,359 Speaker 1: A good book okay Angela, okay, alright, it's way up.