WEBVTT - Invention Playlist 4: The Vending Machine

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<v Speaker 1>Hey, welcome to Invention. My name is Robert Lamb and

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<v Speaker 1>I'm Joe McCormick, and you might know us from our

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<v Speaker 1>other podcast, Stuff to Blow your mind. But today you

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<v Speaker 1>have apparently wandered into our Hall of cursed inventions. Oh wait,

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<v Speaker 1>it's not all cursed inventions. Cursed, you know? I mean

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<v Speaker 1>is how some things are perfectly fine inventions. So some

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<v Speaker 1>of them make our lives better, but or they taunt

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<v Speaker 1>you with goods that you could almost reach. Robert, did

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<v Speaker 1>you when you were a kid, did you ever play

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<v Speaker 1>that game? I suppose it was a game, but I

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<v Speaker 1>took it very seriously where you really thought you could

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<v Speaker 1>reach up through the bottom of the vending machine and

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<v Speaker 1>get that food item from the bottom row. I do

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<v Speaker 1>not remember trying too hard at it, because it ultimately

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<v Speaker 1>seemed like there were there were too many risks, both

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<v Speaker 1>both physical and social, because either you are going to

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<v Speaker 1>get your arm caught in there or jammed or pinched. Uh,

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<v Speaker 1>There're just's gonna be some sort of trap or fail safe,

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<v Speaker 1>or you're just gonna be seen doing it and you're

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<v Speaker 1>gonna get in trouble for trying to steal from a

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<v Speaker 1>candy machine. It always seemed like a kind of humiliating.

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<v Speaker 1>Homer simpson escalway to die would be you die accidentally

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<v Speaker 1>pulling the vending machine over on top of you while

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<v Speaker 1>you're trying to reach up and grab some andy cap

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<v Speaker 1>hot fries from the bottom row. Exactly. And you know,

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<v Speaker 1>these are two key points though, that we're gonna we're

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<v Speaker 1>gonna come back to again and again in this episode.

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<v Speaker 1>In this episode, we are talking about the vending machine

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<v Speaker 1>aka the robot cashier. That's right, So time was back

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<v Speaker 1>in the olden days when you had to either buy

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<v Speaker 1>goods directly from a human salesperson that sounds horrible, or

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<v Speaker 1>you simply had to leave payment after you took off

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<v Speaker 1>with it. And as as far as that payment goes

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<v Speaker 1>prior to the invention of money, which would be have

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<v Speaker 1>to be another episode for us. You'd have to leave

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<v Speaker 1>goods there, and you know, in exchange some sort of

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<v Speaker 1>a barter system. Well, that sounds difficult if you can't

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<v Speaker 1>work out what the exchange rate for what you're bringing is.

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<v Speaker 1>Sor right. In either case though there's a human interaction

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<v Speaker 1>or there's some there's some human judgment on what is fair,

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<v Speaker 1>or there's just some sort of an honor system in place,

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<v Speaker 1>or or a human there just to prevent you from stealing. Right,

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<v Speaker 1>But then what about a machine that sells goods for you,

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<v Speaker 1>something that has become so ubiquitous Now it's fascinated to

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<v Speaker 1>think back on on where the shift occurs we get

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<v Speaker 1>into this vending machine territory. Just where does such a

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<v Speaker 1>machine come from? At what point do we cross over

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<v Speaker 1>from machines that are ultimately a little more than honor boxes,

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<v Speaker 1>you know, honor system situations where you're just trusted to

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<v Speaker 1>leave your money and take exactly what you paid for.

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<v Speaker 1>And then where do we get into true mechanical sellers. Right.

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<v Speaker 1>The honor box system is what you would often find

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<v Speaker 1>in say a church where they'll be selling prayer candles

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<v Speaker 1>or something like that, and there's a little offering box

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<v Speaker 1>and it's like, you know, please put a dollar in

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<v Speaker 1>and don't just take all the candles, and and and Yeah,

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<v Speaker 1>the honor system is enforced by the sacred nature of

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<v Speaker 1>the space and your obligations there. There's a supernatural security

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<v Speaker 1>guard in that case. Yeah, you don't have to worry

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<v Speaker 1>about you know, somebody trying to reach their hand in there.

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<v Speaker 1>Just make off with all the candles for the most part.

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<v Speaker 1>But you really do have to worry about that if

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<v Speaker 1>say you want to sell minor food items snack items,

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<v Speaker 1>and say you're running a concession stand at the pool

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<v Speaker 1>side or something like that, and you need to run

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<v Speaker 1>off to put some money in the parking meter. I

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<v Speaker 1>don't know whatever whatever the people maaming those concessions stands

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<v Speaker 1>had to do when they put up the sign that

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<v Speaker 1>said be right back. So, so kids are coming, they

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<v Speaker 1>want to buy an ice cream bar or a Snickers

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<v Speaker 1>or something like that, and the goods are just right there.

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<v Speaker 1>Do you trust the children to leave money on the

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<v Speaker 1>counter as they should and take things and take only

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<v Speaker 1>what they've actually paid for. Wouldn't it be better if

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<v Speaker 1>you had a machine that enforced the exchange of currency

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<v Speaker 1>for for payout of items and didn't allow kids to

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<v Speaker 1>sneak an extra hot fries here and there. Now, of course,

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<v Speaker 1>that as we're talking about on our boxes here, one

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<v Speaker 1>of the important things to note is that, uh, you

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<v Speaker 1>still find plenty of honor boxes out on the street

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<v Speaker 1>in the form of newspaper on our boxes, oh, the

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<v Speaker 1>newspaper vending machines you put your money in and if

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<v Speaker 1>you wanted yes, you could take all the newspapers. That

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<v Speaker 1>would be cumbersome. How often does somebody want more than

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<v Speaker 1>one newspaper though, unless they're like, there's an article about

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<v Speaker 1>them in it, right. But but obviously you could not

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<v Speaker 1>do the same with say a you know, a cola

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<v Speaker 1>machine or chocolate machine. Now, I wonder something that we

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<v Speaker 1>can maybe come back to in a bit, because I

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<v Speaker 1>wonder how the psychology of transaction and the psychology of

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<v Speaker 1>consumer behavior changes when you're dealing with a machine versus

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<v Speaker 1>with a person, Because I think back to my childhood self,

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<v Speaker 1>who you know, I would reach my arm up in

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<v Speaker 1>the machine and see if I could grab whatever, a

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<v Speaker 1>brisk tea out of the drink machine, or grab something

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<v Speaker 1>out of the snack machine. I don't think I was

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<v Speaker 1>ever able to do anything like that, but I would try,

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<v Speaker 1>and I would never do that at even even if

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<v Speaker 1>the concession stand attendant was away and I could have

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<v Speaker 1>just reached out and stolen whatever I wanted. I would

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<v Speaker 1>never have done that at a real concession stand that

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<v Speaker 1>was not controlled by machine operated mechanisms. It's a different

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<v Speaker 1>scenario entirely. And then at the same time, it's it's

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<v Speaker 1>ultimately not it's still somebody's property that is for sale.

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<v Speaker 1>There's still individuals involved in this scenario, and you are

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<v Speaker 1>defrauding them. Well, it felt completely legitimate to try to

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<v Speaker 1>reach into the machine and steal from it in a

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<v Speaker 1>way that it wouldn't from a place that had a

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<v Speaker 1>human even if they weren't there right now, right, because

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<v Speaker 1>you would have been exploiting a design flaw. Right, Yeah,

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<v Speaker 1>I guess so that maybe that makes it okay, it

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<v Speaker 1>doesn't to be clear. But but let's go back in

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<v Speaker 1>time a bit. Let's let's look for the roots of

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<v Speaker 1>the vending machine. So I was reading through an excellent

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<v Speaker 1>book on the social history the vending machine titled Vending

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<v Speaker 1>Machines on American Social History by Carrie C. Grave and

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<v Speaker 1>uh it points out that the you know, the first

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<v Speaker 1>American vending machines popped up in the eighteen eighties, but

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<v Speaker 1>the earliest mention of what we can reasonably describe as

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<v Speaker 1>a vending machine is attributed to the Greek inventor Hero

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<v Speaker 1>or Heron, the Alexandrian engineer of the first century. See Okay, now,

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<v Speaker 1>Hero has tons of inventions attributed to him, right, And

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<v Speaker 1>then the book that the stems from is loaded with

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<v Speaker 1>descriptions of strange devices. So, uh, this the sixty two

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<v Speaker 1>c E book Newmatica has descriptions and illustrations of various curios, fountains,

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<v Speaker 1>temple gadgets, you know, doors that open due to the

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<v Speaker 1>you know, some sort of movement of steam or fire water. Uh,

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<v Speaker 1>with entries like a drinking horn in which a peculiarly

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<v Speaker 1>formed siphon is fixed and uh, water driven from the

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<v Speaker 1>mouth of a wine skin in the hands of a

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<v Speaker 1>satyr by means of compressed air. So a lot of

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<v Speaker 1>curios and marvels toys essentially, So it sounds like he

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<v Speaker 1>designed one of those early on like peeing fountains right exactly,

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<v Speaker 1>you know, which would would would have been technological wonders

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<v Speaker 1>then and are still kind of technological wonders today. But

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<v Speaker 1>where does the vending machine come in. Well, he describes

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<v Speaker 1>and illustrates a coin operated device for for selling sacred

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<v Speaker 1>water in Egyptian temples. Okay, so the idea is it's

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<v Speaker 1>maybe you don't believe in the honor box system like

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<v Speaker 1>we discussed for buying candles in a church or something.

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<v Speaker 1>Maybe you think, well, people are just going to be

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<v Speaker 1>stealing sacred water if we don't make them pay for it,

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<v Speaker 1>so you need a machine to enforce that transaction. Well,

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<v Speaker 1>I don't know how much of it was because I

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<v Speaker 1>think there is still an honor so I mean, it's

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<v Speaker 1>a temple, right, but maybe there's a sense of let's

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<v Speaker 1>make it a little wondrous, you know, because the number

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<v Speaker 1>of these devices are kind of like that, like the

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<v Speaker 1>doors open, uh, you know, as if by sacred magic.

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<v Speaker 1>But of course it's supposedly caused by you know, some

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<v Speaker 1>sort of heat apparatus. But but here's how this device

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<v Speaker 1>would work. You'd insert a five DROPMA coin and the

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<v Speaker 1>coin would tip a balance inside which would lift a

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<v Speaker 1>plug and allow a small amount of water to escape

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<v Speaker 1>and then pour into your chalice or cup or what

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<v Speaker 1>have you. And then once the coin makes its way

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<v Speaker 1>into the collection chamber, the balancer turns and the plug

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<v Speaker 1>goes back into place. Okay, so it sounds like a

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<v Speaker 1>very simple design. You've got like a lever, and when

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<v Speaker 1>the weight of the coin hits one side of the

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<v Speaker 1>lever like a see saw, it lifts the plug up

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<v Speaker 1>and it's kind of like a toilet. Actually, it is

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<v Speaker 1>very much like a modern toilet, especially when you when

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<v Speaker 1>you see the illustration, it basically functions like a coin

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<v Speaker 1>operated flush. Uh. And I should also point out that

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<v Speaker 1>say Chakrain also discus us as this in his American

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<v Speaker 1>Scientist article water Fountains with Special Effects from two thousand five.

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<v Speaker 1>But it's still certainly benefited from an honor system of sorts.

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<v Speaker 1>So you know, the gods are watching, so you're not

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<v Speaker 1>going to try and cheat the machine with, you know,

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<v Speaker 1>some sort of a coin on a string or some

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<v Speaker 1>some smooth stones that are just happened to be shaped

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<v Speaker 1>like a five drop mccoin, right, because this was not

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<v Speaker 1>a refined system of judging what had been put into

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<v Speaker 1>the slot. It was basically anything that could push the

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<v Speaker 1>lever down. Right. Now, in terms of like who actually

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<v Speaker 1>invented this and whether it was actually Bill, this is

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<v Speaker 1>a little more difficult to to really figure out. It's

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<v Speaker 1>certainly possible that Hero himself was indeed the inventor of

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<v Speaker 1>the device, but we don't know for sure. It might

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<v Speaker 1>have been to Cebious, a reputed inventor of water clocks

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<v Speaker 1>from to seventy b c. Who also would have resided

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<v Speaker 1>in Alexandria. To cbs is water clocks are worth looking

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<v Speaker 1>up by the way, I was looking at some videos

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<v Speaker 1>of how these things worked, and there was some ingenious

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<v Speaker 1>design because it's difficult to design a consistent water clock

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<v Speaker 1>that just keeps working the same over time because you

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<v Speaker 1>know your your reservoir tank strained down. So he created

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<v Speaker 1>that these really smart designs with like extra reservoir tanks

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<v Speaker 1>that would pour into your main reservoir tank and then

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<v Speaker 1>a siphon to manage how high the water level was

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<v Speaker 1>is really clever. Now, we also don't know if what

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<v Speaker 1>Hero describes here was ever actually built or if it's just,

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<v Speaker 1>you know, a novel design. And this is the case

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<v Speaker 1>with a lot of old technological gadgets that you see

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<v Speaker 1>described in books. And then on top of this, some

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<v Speaker 1>mentions of this vending machine include embellishments that are difficult

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<v Speaker 1>to nail down or simply don't fit the timeline. But

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<v Speaker 1>it does give us an idea of of what some

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<v Speaker 1>of the earliest, if not the an actual vending machine

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<v Speaker 1>consisted of, then at least the earliest ideas of what

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<v Speaker 1>a vending machine could be. Right, the general principle of

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<v Speaker 1>automating a transaction without just relying on the honor system.

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<v Speaker 1>Him on the buyer's part, right, and it's it's kind

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<v Speaker 1>of a gradual evolution to get to that point. Uh. However,

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<v Speaker 1>as a Seagraft points out, it's gonna be a long

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<v Speaker 1>time after after this, uh, this temple device describe a

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<v Speaker 1>hero before we actually get any real advancements in vending

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<v Speaker 1>machine technology. He does point out there there's some For instance,

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<v Speaker 1>there's an uncredited nineteen sixty New York Times article that claims,

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<v Speaker 1>among other things, that there was a coin operated pencil

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<v Speaker 1>selling machine in ten seventies six China. You know, I

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<v Speaker 1>was really holding out for that medieval European vending machine

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<v Speaker 1>that you put in a coin and dispenses a piece

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<v Speaker 1>of the true cross. Well, I mean there were certainly

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<v Speaker 1>automatons throughout European history, I guess with the vending machine,

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<v Speaker 1>especially the early days of the vending machine, you're looking

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<v Speaker 1>very for a very particular type of automaton that does something,

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<v Speaker 1>or rather not just does something, uh you know, but

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<v Speaker 1>actually gives some sort of good in exchange, either you know,

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<v Speaker 1>leaks out some sort of valuable lique it or gives

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<v Speaker 1>you a candy bar in exchange for a coin. Because

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<v Speaker 1>we have all matter of amazing automatons of showing up

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<v Speaker 1>in European history and everything from pooping ducks to praying monks.

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<v Speaker 1>But to what extent you have things that are actually

0:12:14.960 --> 0:12:18.679
<v Speaker 1>facilitating an exchange of money for goods. All right, we'll

0:12:18.720 --> 0:12:20.280
<v Speaker 1>take a quick break and then when we come back

0:12:20.320 --> 0:12:25.640
<v Speaker 1>we will discuss more of the history of the vending machine.

0:12:28.280 --> 0:12:31.720
<v Speaker 1>All right, we're back. So according to Segrave quote, nothing

0:12:31.800 --> 0:12:38.079
<v Speaker 1>happened in the vending industry until the seventeenth century, UM,

0:12:38.120 --> 0:12:41.480
<v Speaker 1>and that's when you had snuff and tobacco boxes pop

0:12:41.559 --> 0:12:45.280
<v Speaker 1>up in England around sixteen fifteen. And these were definitely

0:12:45.400 --> 0:12:50.480
<v Speaker 1>on our system devices, not unlike newspaper boxes and they've

0:12:50.520 --> 0:12:53.040
<v Speaker 1>been They were just filled with various tobacco products instead.

0:12:53.240 --> 0:12:55.480
<v Speaker 1>So it would be kind of like you pay for

0:12:55.520 --> 0:12:57.800
<v Speaker 1>access to them, but you could take as much as

0:12:57.840 --> 0:13:00.720
<v Speaker 1>you wanted, right, Yeah, like you you you pay your money,

0:13:00.760 --> 0:13:02.360
<v Speaker 1>you fill your pipe and you move on. You don't

0:13:02.360 --> 0:13:05.320
<v Speaker 1>fill your pockets, you can just fill your pipe and

0:13:05.360 --> 0:13:09.439
<v Speaker 1>then you had you had other instances of early advancements

0:13:09.679 --> 0:13:13.040
<v Speaker 1>in the use of vending machine technology. A couple of

0:13:13.080 --> 0:13:18.160
<v Speaker 1>centuries later, eighty two, English bookseller Richard Carlisle tried a

0:13:18.240 --> 0:13:21.680
<v Speaker 1>vending machine for books in order to avoid arrest for

0:13:21.760 --> 0:13:27.439
<v Speaker 1>selling certain blasphemous publications. And uh wait a minute, Okay,

0:13:27.480 --> 0:13:29.800
<v Speaker 1>so he's saying like, I didn't sell it, Yeah, a

0:13:29.840 --> 0:13:34.640
<v Speaker 1>machine sold it. Nice. However, he was still held responsible

0:13:34.640 --> 0:13:37.360
<v Speaker 1>and one of his employees was convicted for selling blasphemous

0:13:37.400 --> 0:13:41.320
<v Speaker 1>literature via the machine. Uh. Now, it's unknown if the

0:13:41.400 --> 0:13:44.720
<v Speaker 1>thing was truly automatic or this was basically another honor

0:13:44.760 --> 0:13:47.559
<v Speaker 1>box system, but it is kind of one of these

0:13:47.559 --> 0:13:50.800
<v Speaker 1>early examples of who is to blame when a machine

0:13:50.960 --> 0:13:54.120
<v Speaker 1>sells something that is illicit. This is something that has

0:13:54.160 --> 0:13:57.120
<v Speaker 1>fascinated me for a while. I can think of examples,

0:13:57.120 --> 0:13:59.640
<v Speaker 1>not necessarily with selling, but uh, I think about the

0:14:00.000 --> 0:14:03.880
<v Speaker 1>Ariman from several years back, the random Darknet shopper, which

0:14:04.040 --> 0:14:06.720
<v Speaker 1>was this program that people came up with where you

0:14:06.760 --> 0:14:09.720
<v Speaker 1>could load it with some some budget, give it some money,

0:14:10.040 --> 0:14:12.600
<v Speaker 1>and then say go a little thing, just go out

0:14:12.640 --> 0:14:16.240
<v Speaker 1>onto the dark web and buy randomly. So you know,

0:14:16.280 --> 0:14:18.840
<v Speaker 1>then they got in trouble because obviously it bought drugs,

0:14:19.480 --> 0:14:23.160
<v Speaker 1>bought whatever kinds of illicit materials. But then they could say, well,

0:14:23.200 --> 0:14:26.000
<v Speaker 1>we didn't tell it to buy drugs. We just gave

0:14:26.040 --> 0:14:28.640
<v Speaker 1>it money and released it into the wild, So how

0:14:28.640 --> 0:14:33.080
<v Speaker 1>can you say we did something illegal? Now, more strides

0:14:33.120 --> 0:14:36.880
<v Speaker 1>were made in the tobacco honor box arena. But the

0:14:36.920 --> 0:14:40.760
<v Speaker 1>next area of exploration and patent in England happened to

0:14:40.800 --> 0:14:44.440
<v Speaker 1>be stamps. Eighteen fifty seven, Simi and Denham applied for

0:14:44.560 --> 0:14:47.440
<v Speaker 1>a patent for a quote self acting machine for the

0:14:47.440 --> 0:14:50.200
<v Speaker 1>delivery of postage and receipt stamps. But it would be

0:14:50.240 --> 0:14:52.880
<v Speaker 1>another thirty years before any real headway was made in

0:14:52.880 --> 0:14:55.520
<v Speaker 1>this area. Now, the first U s patent for a

0:14:55.600 --> 0:14:58.960
<v Speaker 1>vending machine was a liquid distribution machine that actually sounds

0:14:58.960 --> 0:15:03.360
<v Speaker 1>a lot like like euros fabulous temple water distributor what

0:15:03.560 --> 0:15:06.760
<v Speaker 1>kind of liquid though? Um, Well, it's interesting when we

0:15:06.800 --> 0:15:10.440
<v Speaker 1>start looking at the like the early distribution of liquids

0:15:10.440 --> 0:15:14.000
<v Speaker 1>in these machines, Like they're essentially fountains that are going

0:15:14.040 --> 0:15:18.080
<v Speaker 1>to uh distribute drinking water such as cold drinking water,

0:15:18.800 --> 0:15:21.320
<v Speaker 1>or later it's going to be things like beer. That

0:15:21.400 --> 0:15:25.040
<v Speaker 1>makes sense. Now, by the early twentieth century, gum and

0:15:25.080 --> 0:15:27.800
<v Speaker 1>candy machines began taking off. Now, one of the machines

0:15:27.840 --> 0:15:31.560
<v Speaker 1>featured in Sagret's book is an amazingly creepy clown head.

0:15:32.960 --> 0:15:38.040
<v Speaker 1>This thing is from hell, it is this very round

0:15:38.120 --> 0:15:41.080
<v Speaker 1>Oh my god, it's face. It looks kind of like

0:15:41.480 --> 0:15:45.040
<v Speaker 1>an on e the Japanese only that kind of demon,

0:15:45.440 --> 0:15:49.240
<v Speaker 1>but much worse, uh, much more kind of It's got

0:15:49.280 --> 0:15:54.080
<v Speaker 1>these creepy, sleepy eyes that are like, when I wake up,

0:15:54.120 --> 0:15:56.280
<v Speaker 1>I will come kill you. Well, it doesn't help that

0:15:56.360 --> 0:15:59.440
<v Speaker 1>the coin slot is kind of protruding from one side

0:15:59.440 --> 0:16:01.680
<v Speaker 1>of the four as if it's a devil with only

0:16:01.720 --> 0:16:06.040
<v Speaker 1>one horn, right, yes, yeah, and asymmetric devil. And it's

0:16:06.040 --> 0:16:09.520
<v Speaker 1>got this white ring around its mouth. Is just an

0:16:09.520 --> 0:16:12.880
<v Speaker 1>absolute terror. Yeah, and then you pull the gum from

0:16:12.920 --> 0:16:19.080
<v Speaker 1>its teeth of course, uh, like I was chewing that um.

0:16:19.160 --> 0:16:23.160
<v Speaker 1>Welcome to your house tonight now. Already at this point

0:16:23.280 --> 0:16:26.600
<v Speaker 1>there were designer concerns with the use of slugs and

0:16:26.640 --> 0:16:29.440
<v Speaker 1>hairpins to cheat the machines. So the idea of a

0:16:29.480 --> 0:16:32.080
<v Speaker 1>slug is what we mentioned earlier. It's like a weighted

0:16:32.200 --> 0:16:34.960
<v Speaker 1>device that you put on a string or something and

0:16:35.080 --> 0:16:38.560
<v Speaker 1>put it into the machine and activate the coin detection

0:16:38.840 --> 0:16:41.240
<v Speaker 1>without actually paying. Yeah, I mean you get into this

0:16:41.240 --> 0:16:43.000
<v Speaker 1>whole thing like it it's not like the machine is

0:16:43.040 --> 0:16:45.720
<v Speaker 1>reading the coin. It's reading a coin shaped piece of metal.

0:16:45.840 --> 0:16:47.920
<v Speaker 1>So if you have a coin shaped piece of metal

0:16:48.360 --> 0:16:51.480
<v Speaker 1>that has no intrinsic value, then whammo, you got yourself

0:16:51.520 --> 0:16:54.040
<v Speaker 1>a piece of gum, right right, you know, because it

0:16:54.040 --> 0:16:56.880
<v Speaker 1>comes down to be basically, whatever kind of honor system

0:16:56.960 --> 0:17:02.000
<v Speaker 1>works with a proper English pie, tobacco box or the whole,

0:17:02.280 --> 0:17:04.719
<v Speaker 1>you know, the holy water for sale in the temple.

0:17:05.520 --> 0:17:07.840
<v Speaker 1>A clown head that spits gum at the local train

0:17:07.920 --> 0:17:11.480
<v Speaker 1>station is not going to benefit from the same holy reverence.

0:17:11.520 --> 0:17:14.480
<v Speaker 1>You know, though, I do wonder if they're onto something

0:17:14.480 --> 0:17:19.120
<v Speaker 1>here with the clown head, because this is personified, it's

0:17:19.200 --> 0:17:22.359
<v Speaker 1>looking right at you, it's anthropomorphic, and I think that

0:17:22.480 --> 0:17:26.479
<v Speaker 1>could play an important role in the relationship between the

0:17:26.520 --> 0:17:29.240
<v Speaker 1>buyer and the vendor. When the vendor is just like

0:17:29.280 --> 0:17:31.720
<v Speaker 1>a rectangular machine that you need to put a coin

0:17:31.760 --> 0:17:34.640
<v Speaker 1>in it, would you be more less likely to try

0:17:34.640 --> 0:17:38.240
<v Speaker 1>to defraud that machine then you would a machine that

0:17:38.320 --> 0:17:41.640
<v Speaker 1>looks like a creepy, demonic entity that could follow you home.

0:17:42.280 --> 0:17:45.440
<v Speaker 1>It's true, you know. You had another twist on this, though,

0:17:45.480 --> 0:17:48.760
<v Speaker 1>is that you also saw charitable vending machines pop up

0:17:48.800 --> 0:17:52.280
<v Speaker 1>in late nineteenth century France, which, when this seems like

0:17:52.280 --> 0:17:55.080
<v Speaker 1>a decent way to invoke the honor system for machines

0:17:55.200 --> 0:17:57.920
<v Speaker 1>that can't really defend themselves. You know, it's like, yes,

0:17:57.960 --> 0:18:00.920
<v Speaker 1>you're buying gum or what have you from a crappy

0:18:00.960 --> 0:18:04.240
<v Speaker 1>machine that you could probably defraud, but the money is

0:18:04.240 --> 0:18:06.320
<v Speaker 1>going to charity. So how much of a monster are

0:18:06.320 --> 0:18:12.399
<v Speaker 1>you really? You might be surprised. Now, speaking of defrauding machines,

0:18:12.560 --> 0:18:16.199
<v Speaker 1>the earliest record of a vandalized machine, according to Segrave,

0:18:16.359 --> 0:18:20.840
<v Speaker 1>comes from seven in England, three young men were convicted

0:18:20.880 --> 0:18:24.240
<v Speaker 1>for using brass discs to buy cigarettes. And then there's

0:18:24.240 --> 0:18:27.480
<v Speaker 1>also a St. Louis account where a man had a

0:18:27.520 --> 0:18:29.159
<v Speaker 1>coin on a string and he was using it to

0:18:29.160 --> 0:18:31.879
<v Speaker 1>score cigars out of a machine and it was creating

0:18:31.920 --> 0:18:33.920
<v Speaker 1>quite a stir. People were coming around to watch him

0:18:33.960 --> 0:18:37.080
<v Speaker 1>do it, like he was performing some sort of magic trick.

0:18:37.480 --> 0:18:40.120
<v Speaker 1>And the judge in this case he wasn't even sure

0:18:40.160 --> 0:18:42.240
<v Speaker 1>if this was larceny and ended up just finding the

0:18:42.280 --> 0:18:45.560
<v Speaker 1>man for disorderly conduct instead. Again coming back to that

0:18:45.600 --> 0:18:48.760
<v Speaker 1>same conundrum, how do I How do I punish a

0:18:48.840 --> 0:18:53.440
<v Speaker 1>man for stealing from an inhuman entity? Yeah, stealing from

0:18:53.440 --> 0:18:56.639
<v Speaker 1>a machine? Really stealing? Now, another concern, of course with

0:18:56.680 --> 0:18:59.400
<v Speaker 1>all this is that today we have problems with vending

0:18:59.440 --> 0:19:02.560
<v Speaker 1>machines not working properly. You know, you go to you

0:19:02.880 --> 0:19:04.960
<v Speaker 1>put in your money, you expect to get a candy bar,

0:19:05.080 --> 0:19:08.080
<v Speaker 1>and it like sticks to the side. Right. So obviously

0:19:08.240 --> 0:19:10.440
<v Speaker 1>you had similar issues back in the day with these

0:19:10.680 --> 0:19:13.840
<v Speaker 1>clumsier machines. I'd imagine even more often, right, Like you

0:19:13.920 --> 0:19:15.840
<v Speaker 1>try to get the gum out of the clown's mouth,

0:19:15.920 --> 0:19:19.600
<v Speaker 1>but instead it just kind of makes a grinding noise. Yes,

0:19:21.080 --> 0:19:23.400
<v Speaker 1>and uh, I think one of the more I mean

0:19:24.240 --> 0:19:26.200
<v Speaker 1>when when you look at the history of vending machines,

0:19:27.200 --> 0:19:29.720
<v Speaker 1>on one hand, you see like the definite areas where

0:19:29.720 --> 0:19:32.080
<v Speaker 1>people realize, yes, we're gonna use these to sell candy,

0:19:32.119 --> 0:19:36.000
<v Speaker 1>we're gonna sell cigarettes. These are the obvious uses. But

0:19:36.080 --> 0:19:39.159
<v Speaker 1>what I really loved about researching this was seeing the

0:19:39.240 --> 0:19:42.840
<v Speaker 1>various areas where they were just throwing it ato everything

0:19:42.880 --> 0:19:45.600
<v Speaker 1>to see what would stick. There was a real flash

0:19:45.640 --> 0:19:49.119
<v Speaker 1>in the pan since too many of these applications stuff,

0:19:49.240 --> 0:19:52.040
<v Speaker 1>some of the stuff generated attention but then didn't find

0:19:52.040 --> 0:19:55.719
<v Speaker 1>a place in society. And yet you still see early

0:19:55.960 --> 0:19:59.560
<v Speaker 1>versions of vending devices that we now take for granted

0:20:00.119 --> 0:20:04.560
<v Speaker 1>gasoline pumps, water pumps, well maybe not beer spigots, but

0:20:04.600 --> 0:20:07.080
<v Speaker 1>you also had these beer spigot feed put money into

0:20:07.160 --> 0:20:09.679
<v Speaker 1>and then you fill up your your glass. I don't know,

0:20:09.720 --> 0:20:12.360
<v Speaker 1>there's some pretty strange vending machines out there today, and

0:20:12.720 --> 0:20:16.880
<v Speaker 1>it's it's still a developing field. Yeah, Like I'm sure

0:20:16.920 --> 0:20:19.800
<v Speaker 1>you've read about like live animal vending machines, like they're

0:20:19.920 --> 0:20:23.639
<v Speaker 1>live lobster vending machines and live crab vending machines. I

0:20:24.119 --> 0:20:27.320
<v Speaker 1>did enjoy when I was in China several years back.

0:20:27.320 --> 0:20:29.480
<v Speaker 1>I got to see a wine vending machine when you

0:20:29.520 --> 0:20:31.760
<v Speaker 1>put your money, and it was very high tech too,

0:20:31.800 --> 0:20:34.200
<v Speaker 1>you know, I had the computer interface, but ultimately you

0:20:34.200 --> 0:20:36.239
<v Speaker 1>would get an entire bottle of wine out of it.

0:20:36.800 --> 0:20:38.920
<v Speaker 1>Oh bottle. It wasn't like a spigot of no, not

0:20:39.000 --> 0:20:41.120
<v Speaker 1>a bigot like. It was just it was distributing full

0:20:41.119 --> 0:20:45.560
<v Speaker 1>bottles of wine. U Now. The eighteen nineties also saw

0:20:45.600 --> 0:20:48.440
<v Speaker 1>the birth of the slot machine. Now not the gambling

0:20:48.480 --> 0:20:51.760
<v Speaker 1>engine that would evolve from it and keep its name,

0:20:52.200 --> 0:20:55.840
<v Speaker 1>but basic coin operated machines that sold various odds and

0:20:56.000 --> 0:21:01.320
<v Speaker 1>end so cigarettes, stationary, et cetera. So early on there

0:21:01.480 --> 0:21:04.600
<v Speaker 1>was a link between vending machines and gambling machines, and

0:21:04.680 --> 0:21:07.560
<v Speaker 1>sometimes the blurring of that line would help you get

0:21:07.600 --> 0:21:11.280
<v Speaker 1>around gambling restrictions. Yeah, I mean it reminds me of

0:21:11.800 --> 0:21:14.080
<v Speaker 1>a whole episode. Maybe it was more than one episode

0:21:14.080 --> 0:21:15.560
<v Speaker 1>that we did for stuff to able in your mind

0:21:15.640 --> 0:21:20.359
<v Speaker 1>about the slot machine, about gambling and gambling psychology and

0:21:20.400 --> 0:21:24.640
<v Speaker 1>gambling devices and an automated gambling. Yeah. And if there's

0:21:24.680 --> 0:21:26.520
<v Speaker 1>a I mean, there's a clear history here. That's that's

0:21:26.600 --> 0:21:29.880
<v Speaker 1>part of the legacy of vending machines, is the gambling machine.

0:21:30.080 --> 0:21:32.680
<v Speaker 1>You would not have the gambling machine without these early

0:21:32.760 --> 0:21:37.880
<v Speaker 1>vending machines. You know, we often see new technologies take

0:21:37.960 --> 0:21:41.800
<v Speaker 1>on a kind of chic appeal, and I do wonder

0:21:41.920 --> 0:21:46.360
<v Speaker 1>sometimes if you would have seen that in early vending machines,

0:21:46.440 --> 0:21:49.639
<v Speaker 1>like when a vending machine became the new way you

0:21:49.680 --> 0:21:52.080
<v Speaker 1>could buy an item in a place, Like what it

0:21:52.160 --> 0:21:54.680
<v Speaker 1>would people come to think that an item bought from

0:21:54.720 --> 0:21:58.120
<v Speaker 1>a vending machine as opposed to bought from a human. Uh,

0:21:58.280 --> 0:22:01.320
<v Speaker 1>selling point would be cooler, would be better? Yeah, I mean,

0:22:01.320 --> 0:22:04.600
<v Speaker 1>it's the basic novelty attraction, right, Like, here's this new technology,

0:22:04.680 --> 0:22:06.399
<v Speaker 1>this new way of doing this thing I was going

0:22:06.440 --> 0:22:08.879
<v Speaker 1>to do anyway. I think one of the best examples

0:22:08.880 --> 0:22:12.160
<v Speaker 1>of this, uh is the is the rise and ultimately

0:22:12.160 --> 0:22:16.600
<v Speaker 1>the fall of automats. So I always think about that

0:22:16.640 --> 0:22:19.360
<v Speaker 1>scene in Dark City with the Yes, there's a wonderful

0:22:19.400 --> 0:22:21.320
<v Speaker 1>scene with an automat and Dark City. If you don't

0:22:21.320 --> 0:22:23.640
<v Speaker 1>know what we're talking about, and or you haven't seen

0:22:23.720 --> 0:22:27.520
<v Speaker 1>Dark City, we're talking about a restaurant in which the

0:22:27.560 --> 0:22:30.680
<v Speaker 1>walls are lined with all of these these little doors

0:22:30.680 --> 0:22:33.520
<v Speaker 1>with little windows, and behind each window you see a

0:22:33.560 --> 0:22:36.800
<v Speaker 1>plate or dish, you know, some sort of food that's prepared,

0:22:37.119 --> 0:22:38.879
<v Speaker 1>and you put your coin in and then you open

0:22:38.960 --> 0:22:41.639
<v Speaker 1>that little door and then you take the plate. So

0:22:41.680 --> 0:22:46.200
<v Speaker 1>it's like apple green jello sandwich. And these were real.

0:22:46.320 --> 0:22:48.560
<v Speaker 1>This was this was something from Dark City that you

0:22:48.600 --> 0:22:50.679
<v Speaker 1>can you can take to the bank. The first of

0:22:50.720 --> 0:22:54.879
<v Speaker 1>these opened in Berlin in and uh, and you know

0:22:54.920 --> 0:22:57.320
<v Speaker 1>it was it was true novelty because you'd be you'd

0:22:57.359 --> 0:23:00.080
<v Speaker 1>be hard pressed to find a true automat today. A

0:23:00.600 --> 0:23:05.400
<v Speaker 1>but the basic concept lives on and probably my one

0:23:05.400 --> 0:23:10.680
<v Speaker 1>of my favorite restaurant innovations, uh, the conveyor Belt Sushi restaurant.

0:23:10.680 --> 0:23:12.320
<v Speaker 1>If you've been to one of these jokes, no I haven't,

0:23:12.359 --> 0:23:14.760
<v Speaker 1>I've heard you talk about it. Oh, it's it's marvelous.

0:23:14.760 --> 0:23:17.400
<v Speaker 1>I highly recommend everyone go to one. Afterwards, you will

0:23:17.440 --> 0:23:20.879
<v Speaker 1>feel cheated if a human brings you your food at

0:23:20.880 --> 0:23:23.720
<v Speaker 1>a restaurant as opposed to a conveyor belt that has

0:23:23.720 --> 0:23:27.240
<v Speaker 1>tiny little plates with the with like bubble canopies over them.

0:23:27.520 --> 0:23:30.399
<v Speaker 1>So at the on the conveyor belt, how do they

0:23:30.480 --> 0:23:32.800
<v Speaker 1>keep track of what food you have taken? Oh? Well,

0:23:32.840 --> 0:23:34.639
<v Speaker 1>they have a fabulous system. At least. The place that

0:23:35.040 --> 0:23:38.280
<v Speaker 1>that I frequent because my my child loves it and

0:23:38.359 --> 0:23:40.639
<v Speaker 1>I love it too, is that after you're done, you

0:23:40.680 --> 0:23:43.719
<v Speaker 1>have to stick the plate into a receptacle and it

0:23:43.800 --> 0:23:46.719
<v Speaker 1>counts the plates, so you're charged by the plate, and

0:23:46.760 --> 0:23:50.399
<v Speaker 1>you're also encourage there's gamification here as well. You're encouraged

0:23:50.400 --> 0:23:52.480
<v Speaker 1>to insert more plates because if you hit I want

0:23:52.480 --> 0:23:55.840
<v Speaker 1>to say it's like fifteen plates, you get a little prize.

0:23:55.880 --> 0:23:57.679
<v Speaker 1>It comes out lay up ending machine. So it's this

0:23:57.760 --> 0:24:02.200
<v Speaker 1>wonderful collision of these different vending machine concepts into one

0:24:02.920 --> 0:24:05.520
<v Speaker 1>food delivery system. Now, it's also worth pointing out that

0:24:05.520 --> 0:24:07.879
<v Speaker 1>even though the automat went away in many ways, it

0:24:07.920 --> 0:24:12.040
<v Speaker 1>lives on in just modern cafeterias. Yeah, And ultimately, I

0:24:12.040 --> 0:24:13.879
<v Speaker 1>guess it comes down to the fact that you really

0:24:13.960 --> 0:24:16.560
<v Speaker 1>didn't have to have the food behind all those little

0:24:16.600 --> 0:24:18.959
<v Speaker 1>locked doors. You just had to have it in a wrapper.

0:24:19.200 --> 0:24:20.760
<v Speaker 1>You just need to have it in some steamer trays,

0:24:20.800 --> 0:24:24.080
<v Speaker 1>put up some sneeze guards, and have what one two

0:24:24.160 --> 0:24:26.720
<v Speaker 1>humans around just to make sure you didn't do anything stupid.

0:24:27.040 --> 0:24:29.560
<v Speaker 1>You can never really make sure, though, Robert, you never can.

0:24:30.280 --> 0:24:33.639
<v Speaker 1>I've worked in the grocery store. I know what people

0:24:33.680 --> 0:24:36.919
<v Speaker 1>do with food items. I guess it comes down to

0:24:38.040 --> 0:24:41.520
<v Speaker 1>what do the vast majority of the of of the

0:24:41.600 --> 0:24:44.240
<v Speaker 1>customers do with the food items? Right? The vast majority

0:24:44.240 --> 0:24:46.720
<v Speaker 1>of people are very nice and very well behaved. It's

0:24:46.720 --> 0:24:50.520
<v Speaker 1>not everybody sticking their arm up the cola machine or

0:24:50.760 --> 0:24:53.320
<v Speaker 1>or trying to, you know, to to cheat it with

0:24:53.400 --> 0:24:56.480
<v Speaker 1>little you know, disks of lead or something, or poking

0:24:56.800 --> 0:25:01.080
<v Speaker 1>popsicle sticks down in there. That's when I tried, What

0:25:01.119 --> 0:25:04.120
<v Speaker 1>was wrong with me? Why was I so into defrauding machine?

0:25:04.240 --> 0:25:06.480
<v Speaker 1>You just wanted to It was just your rage against

0:25:06.480 --> 0:25:10.360
<v Speaker 1>the machine, Joe, Fully, what was going on? It's kind

0:25:10.400 --> 0:25:13.080
<v Speaker 1>of a little boy scout in other ways, like I

0:25:13.560 --> 0:25:15.760
<v Speaker 1>never would have done that to you were a natural,

0:25:15.800 --> 0:25:18.520
<v Speaker 1>buttal arian is where you were. I guess. All right, Well,

0:25:18.520 --> 0:25:20.200
<v Speaker 1>on that note, we're going to take one more break

0:25:20.240 --> 0:25:22.040
<v Speaker 1>and we come back. We're gonna talk a little bit

0:25:22.040 --> 0:25:31.120
<v Speaker 1>about just the legacy of vending machine technology. Alright, we're back.

0:25:31.400 --> 0:25:33.800
<v Speaker 1>So of course vending machines still exist, right, you know,

0:25:33.840 --> 0:25:36.560
<v Speaker 1>they're all over the place, and they're now fully adapted

0:25:36.600 --> 0:25:39.840
<v Speaker 1>to the modern economy, many accepting credit cards and so forth,

0:25:39.880 --> 0:25:43.639
<v Speaker 1>and a lot of them have less cute mechanical tricks

0:25:43.760 --> 0:25:46.720
<v Speaker 1>behind them. Now they're just sort of electronic, and you

0:25:46.800 --> 0:25:48.879
<v Speaker 1>know that's that's fine. Yeah, I mean I like it

0:25:48.920 --> 0:25:50.639
<v Speaker 1>when there's an arm, when there is some sort of

0:25:50.720 --> 0:25:54.880
<v Speaker 1>robotic component, um like there's a uh. You can still

0:25:54.920 --> 0:25:58.440
<v Speaker 1>find ice cream machines that do this where a little

0:25:58.480 --> 0:26:00.840
<v Speaker 1>lid and a cooler will open hind glass and an

0:26:00.960 --> 0:26:03.280
<v Speaker 1>arm will go down and and grab one of the

0:26:03.440 --> 0:26:06.360
<v Speaker 1>uh the the ice cream pops and bring it out.

0:26:06.480 --> 0:26:08.159
<v Speaker 1>And I love that because there's a sense of drama

0:26:08.200 --> 0:26:10.480
<v Speaker 1>to it. Yes, will the claw be able to do it?

0:26:11.160 --> 0:26:13.280
<v Speaker 1>Or will I be or I or will I have

0:26:13.320 --> 0:26:14.920
<v Speaker 1>to call this eight hundred number on the side of

0:26:14.960 --> 0:26:18.840
<v Speaker 1>the machine and inevitably talk to another automaton. Well that

0:26:19.080 --> 0:26:22.800
<v Speaker 1>is one uh that that is one appeal of the machine, right,

0:26:22.880 --> 0:26:25.480
<v Speaker 1>that there is an inherent delight in watching how some

0:26:25.560 --> 0:26:28.440
<v Speaker 1>machines work. Most vending machines aren't really like this. They're

0:26:28.520 --> 0:26:30.880
<v Speaker 1>they're not all that exciting. But these are these other ones.

0:26:31.240 --> 0:26:34.080
<v Speaker 1>Things with arms like these are coming back to the

0:26:34.119 --> 0:26:37.320
<v Speaker 1>automatons of heroes day and then medieval well, you know,

0:26:37.359 --> 0:26:40.840
<v Speaker 1>wonder devices, the philosophical toys they were sometimes called. They

0:26:40.840 --> 0:26:42.480
<v Speaker 1>put on a show. Yeah, they put on a show,

0:26:42.520 --> 0:26:45.000
<v Speaker 1>and they made you think about what was happening. And

0:26:45.040 --> 0:26:47.280
<v Speaker 1>it wasn't just a matter of yeah, I want an

0:26:47.280 --> 0:26:49.879
<v Speaker 1>ice cream and I'll pay a dollar for it. But

0:26:49.960 --> 0:26:51.840
<v Speaker 1>in terms of legacy, I do want to think about

0:26:51.920 --> 0:26:55.760
<v Speaker 1>how the vending machine, even the early rudimentary vending machines,

0:26:56.680 --> 0:27:00.480
<v Speaker 1>did kind of portend something even more significant thing about

0:27:00.480 --> 0:27:04.879
<v Speaker 1>the the automation of the service economy in general, because

0:27:04.920 --> 0:27:07.400
<v Speaker 1>you can, of course point to plenty of vending machines

0:27:07.440 --> 0:27:10.359
<v Speaker 1>that still existing seven airports all the time and selling

0:27:10.440 --> 0:27:13.520
<v Speaker 1>headphones and stuff like that. But in a way, you

0:27:13.520 --> 0:27:17.320
<v Speaker 1>can also look at, for example, online commerce as an

0:27:17.320 --> 0:27:20.639
<v Speaker 1>extension of the principle of the vending machine across time

0:27:20.680 --> 0:27:25.639
<v Speaker 1>and space. It's shopping without the interaction with a human vendor.

0:27:26.080 --> 0:27:29.120
<v Speaker 1>You make your selection from an automated display, you pay

0:27:29.160 --> 0:27:32.359
<v Speaker 1>an automated cashier, and then you receive your item without

0:27:32.400 --> 0:27:35.640
<v Speaker 1>having to meet anybody. Yeah, what is say, Amazon dot

0:27:35.680 --> 0:27:39.640
<v Speaker 1>Com but the biggest vending machine of all time? Right,

0:27:39.960 --> 0:27:43.200
<v Speaker 1>you can buy everything from it, But even in in

0:27:43.600 --> 0:27:47.520
<v Speaker 1>person purchasing, there is there has been a push, at

0:27:47.600 --> 0:27:51.400
<v Speaker 1>least in many cases, to try to automate aspects of

0:27:51.480 --> 0:27:54.080
<v Speaker 1>the of the service relationship. Right Yeah, I think of

0:27:54.119 --> 0:27:57.320
<v Speaker 1>grocery stores, gas pumps. I mean, basically, the sort of

0:27:57.359 --> 0:28:00.800
<v Speaker 1>world that was predicted in early vending machine ventures is

0:28:00.840 --> 0:28:03.160
<v Speaker 1>what we're living in today. We just managed to keep

0:28:03.160 --> 0:28:06.159
<v Speaker 1>a few human action interactions around, uh, you know, for

0:28:06.280 --> 0:28:09.520
<v Speaker 1>flavor and and or to enforce the honor system, and

0:28:09.760 --> 0:28:13.680
<v Speaker 1>to provide flexibility that machines don't have. The human can

0:28:13.720 --> 0:28:17.119
<v Speaker 1>be there for when something goes wrong or when someone

0:28:17.200 --> 0:28:21.120
<v Speaker 1>has an unusual need or request, and to service the machines.

0:28:21.359 --> 0:28:23.560
<v Speaker 1>Of course. However, I have to say I'm a little

0:28:23.640 --> 0:28:27.560
<v Speaker 1>amazed that one particular vending machine designed didn't take off.

0:28:27.600 --> 0:28:29.800
<v Speaker 1>This one is also mentioned in C. Gray's book Comes

0:28:29.840 --> 0:28:33.879
<v Speaker 1>From And it's the back of the movie theater seat

0:28:34.000 --> 0:28:38.280
<v Speaker 1>candy machine that is pretty brilliant. Yeah, like every seat

0:28:38.280 --> 0:28:40.320
<v Speaker 1>in the theater and then you have a candy machine

0:28:40.480 --> 0:28:42.360
<v Speaker 1>right on the back of your seat. Just imagine how

0:28:42.480 --> 0:28:46.760
<v Speaker 1>how perfect and perfectly annoying that would be. I mean,

0:28:46.800 --> 0:28:48.760
<v Speaker 1>I would hate that because I never buy candy at

0:28:48.800 --> 0:28:51.240
<v Speaker 1>the movies. I would I would despise it Ben for

0:28:51.280 --> 0:28:54.440
<v Speaker 1>that very reason. I'm surprised that it's not happening right now.

0:28:54.920 --> 0:28:57.720
<v Speaker 1>I suspect that maybe the reason that didn't take off

0:28:57.800 --> 0:29:00.080
<v Speaker 1>is that you want to get people out of the

0:29:00.080 --> 0:29:03.160
<v Speaker 1>theater into the lobby so that they buy more. There's

0:29:03.160 --> 0:29:05.360
<v Speaker 1>only so much you can sell through a back of

0:29:05.400 --> 0:29:08.600
<v Speaker 1>the seat vending machine, right You could, by increasing the

0:29:08.640 --> 0:29:13.200
<v Speaker 1>convenience of selling one popular item actually decrease overall sales

0:29:13.240 --> 0:29:15.880
<v Speaker 1>if you just like make it too easy to get

0:29:15.920 --> 0:29:18.720
<v Speaker 1>that one popular thing without people having to be tempted

0:29:18.720 --> 0:29:21.560
<v Speaker 1>by all these other less popular things. But on the

0:29:21.600 --> 0:29:23.840
<v Speaker 1>other hand, some people are not going to want. I

0:29:24.040 --> 0:29:25.280
<v Speaker 1>don't want to get up in the middle of the

0:29:25.320 --> 0:29:27.920
<v Speaker 1>movie to go stand in line, or even not stand

0:29:27.960 --> 0:29:31.440
<v Speaker 1>in line to buy food, but they're always telling you to.

0:29:32.360 --> 0:29:34.680
<v Speaker 1>I know, but what if I could just buy, you know,

0:29:34.760 --> 0:29:37.960
<v Speaker 1>a glass of wine and some twizzlers right there in

0:29:38.040 --> 0:29:41.480
<v Speaker 1>my seat without involving any human interaction, which I clearly

0:29:41.520 --> 0:29:43.440
<v Speaker 1>did not come to the movie theater for. What if

0:29:43.480 --> 0:29:45.360
<v Speaker 1>you could just swipe your credit card and the ceiling

0:29:45.360 --> 0:29:49.800
<v Speaker 1>would rain popcorn on? Well, that would work too hot, buttered,

0:29:49.800 --> 0:29:52.360
<v Speaker 1>of course, you know, Robert picking up from this, I

0:29:52.400 --> 0:29:55.280
<v Speaker 1>wonder In fact, I was about to ask you, but

0:29:55.320 --> 0:29:57.120
<v Speaker 1>I don't have to ask you because I've been to

0:29:57.160 --> 0:30:01.080
<v Speaker 1>one with you, these new school restaurant that have you

0:30:01.240 --> 0:30:04.760
<v Speaker 1>order through an automated touchscreen menu rather than talking to

0:30:04.760 --> 0:30:08.600
<v Speaker 1>your servers. Oh, yes, we encountered this at an airport Lardia. Yeah,

0:30:08.680 --> 0:30:11.000
<v Speaker 1>we were at a restaurant. Every restaurant I've been to

0:30:11.040 --> 0:30:15.040
<v Speaker 1>a LaGuardia in New York works like this. And what

0:30:15.160 --> 0:30:19.479
<v Speaker 1>I wondered at that restaurant was do consumers behave in

0:30:19.520 --> 0:30:23.840
<v Speaker 1>a measurably different way when they're ordering or buying through

0:30:23.880 --> 0:30:28.040
<v Speaker 1>a machine than when they're ordering or buying through a person.

0:30:28.520 --> 0:30:31.960
<v Speaker 1>And the data says in many cases, absolutely yes, people

0:30:32.080 --> 0:30:35.680
<v Speaker 1>do behave different when they shop through machines versus when

0:30:35.680 --> 0:30:39.320
<v Speaker 1>they shop through human gatekeepers. I wanted to call attention

0:30:39.360 --> 0:30:42.680
<v Speaker 1>to a interview piece I read by A. Gretchen Gavitt

0:30:42.720 --> 0:30:46.400
<v Speaker 1>and the Harvard Business Review with Harvard business professor Ryan Buell,

0:30:46.720 --> 0:30:49.560
<v Speaker 1>who talks about this change in human behavior with with

0:30:49.640 --> 0:30:54.920
<v Speaker 1>automated selling versus human selling, and so one very common

0:30:54.960 --> 0:30:58.280
<v Speaker 1>trend is in food sales. Think about like the restaurant

0:30:58.320 --> 0:31:01.760
<v Speaker 1>that's got the automated ordering path or online ordering apps.

0:31:02.640 --> 0:31:05.560
<v Speaker 1>What what research has found is that people who order

0:31:05.720 --> 0:31:10.480
<v Speaker 1>food through machines rather than people, tend to order more

0:31:10.720 --> 0:31:15.800
<v Speaker 1>food and more customized food. So for example, there's no

0:31:15.880 --> 0:31:19.560
<v Speaker 1>social barrier being a pain in the butt exactly. That's

0:31:19.600 --> 0:31:22.120
<v Speaker 1>I think that's exactly. It's a Taco Bell. They had

0:31:22.120 --> 0:31:24.240
<v Speaker 1>a digital app you could order through, so you didn't

0:31:24.280 --> 0:31:26.040
<v Speaker 1>have to talk to a person, you just order in

0:31:26.080 --> 0:31:27.960
<v Speaker 1>the app and then pick it up. And what they

0:31:28.000 --> 0:31:32.000
<v Speaker 1>found was that orders were more expensive when ordered through

0:31:32.000 --> 0:31:34.280
<v Speaker 1>the app than when people talk had to talk to

0:31:34.320 --> 0:31:38.080
<v Speaker 1>somebody to order, mostly because people picked more add on

0:31:38.520 --> 0:31:41.240
<v Speaker 1>ingredients in the app, so it's like, yeah, I want

0:31:41.240 --> 0:31:44.040
<v Speaker 1>to add sour cream, I want to add whatever. Also,

0:31:44.360 --> 0:31:48.400
<v Speaker 1>Chili's apparently reported that more people started ordering desserts when

0:31:48.440 --> 0:31:51.480
<v Speaker 1>they could order through self service computers that were stationed

0:31:51.480 --> 0:31:54.680
<v Speaker 1>at their tables, and movie theaters have reported that self

0:31:54.720 --> 0:31:58.840
<v Speaker 1>service kiosks mean people keep ordering more and more stuff. Well,

0:31:58.880 --> 0:32:01.360
<v Speaker 1>you know, I think another aspect of this might be

0:32:01.840 --> 0:32:06.680
<v Speaker 1>situations where you are relying on memory while you're ordering,

0:32:06.880 --> 0:32:09.240
<v Speaker 1>you know, in kind of at times, at least for

0:32:09.320 --> 0:32:11.920
<v Speaker 1>you know, people like me, a high pressure social situation.

0:32:11.960 --> 0:32:14.120
<v Speaker 1>You're at the front of the poke bowl line. You're

0:32:14.120 --> 0:32:17.040
<v Speaker 1>trying to order your poke bowl and you're having to

0:32:17.400 --> 0:32:19.240
<v Speaker 1>and people were looking at you, people were waiting on you,

0:32:19.360 --> 0:32:21.240
<v Speaker 1>and you have to also remember all the things you

0:32:21.320 --> 0:32:24.280
<v Speaker 1>just said and are saying, and also keeping in mind

0:32:24.320 --> 0:32:26.720
<v Speaker 1>what you're about to order for your child or your

0:32:27.080 --> 0:32:28.960
<v Speaker 1>or your you know, or somebody else who's you know,

0:32:29.040 --> 0:32:31.680
<v Speaker 1>fetching drinks or what have you. There're a lot of

0:32:31.720 --> 0:32:35.800
<v Speaker 1>moving pieces, and if you can externalize that process or

0:32:35.840 --> 0:32:38.840
<v Speaker 1>part of that process onto a screen, then it's it

0:32:38.960 --> 0:32:41.280
<v Speaker 1>is a calmer situation for all involved. That's why we

0:32:41.360 --> 0:32:44.040
<v Speaker 1>write are we checked things off on a sushi menu

0:32:44.360 --> 0:32:48.400
<v Speaker 1>as opposed to telling the server? Yeah, I think you're

0:32:48.400 --> 0:32:51.840
<v Speaker 1>exactly right. There's there's less pressure, there's less of a rush.

0:32:51.960 --> 0:32:55.680
<v Speaker 1>But I think it's also very important that there's less

0:32:55.880 --> 0:32:59.960
<v Speaker 1>fear of less self consciousness. Because I want to talk

0:33:00.000 --> 0:33:03.080
<v Speaker 1>about a couple of other studies. One was study that

0:33:03.160 --> 0:33:05.600
<v Speaker 1>looked at liquor stores and they found if a liquor

0:33:05.640 --> 0:33:09.400
<v Speaker 1>store switches over to self service, the market share of

0:33:09.480 --> 0:33:13.959
<v Speaker 1>quote difficult to pronounce items increases more than eight percent.

0:33:14.640 --> 0:33:18.640
<v Speaker 1>So people buy more hard to pronounce liquor products if

0:33:18.680 --> 0:33:21.040
<v Speaker 1>they don't have to interact with a human when they

0:33:21.040 --> 0:33:24.760
<v Speaker 1>buy them. So I won't be self conscious about trying

0:33:24.800 --> 0:33:31.520
<v Speaker 1>to order Chartous chartroussa tros chartreuse. I think it's Chartrus.

0:33:31.680 --> 0:33:33.640
<v Speaker 1>Sounds good to me, but I would be a little hesitant.

0:33:33.680 --> 0:33:36.479
<v Speaker 1>I would say that that bottle that the one at

0:33:36.480 --> 0:33:38.920
<v Speaker 1>the horse on it, Robert. Have you ever done the

0:33:39.880 --> 0:33:43.080
<v Speaker 1>online pizza app ordering? No? I haven't, but I have

0:33:43.160 --> 0:33:46.800
<v Speaker 1>the thing they do. Yeah, so, like I know Domino's

0:33:46.840 --> 0:33:48.840
<v Speaker 1>does that. I think they all do, all the big chains,

0:33:48.920 --> 0:33:50.320
<v Speaker 1>or maybe not all of them. Most of the big

0:33:50.400 --> 0:33:53.080
<v Speaker 1>chains to do that now, and pizza chains that introduce

0:33:53.200 --> 0:33:57.600
<v Speaker 1>automated online ordering find that people order higher calorie meals

0:33:57.680 --> 0:34:00.440
<v Speaker 1>when they order through the app, and they also order

0:34:00.680 --> 0:34:03.720
<v Speaker 1>with way more special instructions. You know, So if you're

0:34:03.720 --> 0:34:06.719
<v Speaker 1>somebody who's like, I want the gluten free dough, but

0:34:06.920 --> 0:34:08.759
<v Speaker 1>not as a crust. I want it chopped up and

0:34:08.800 --> 0:34:12.600
<v Speaker 1>sprinkled as a topping that people are more likely to

0:34:12.680 --> 0:34:15.400
<v Speaker 1>do that on the app than they are talking to

0:34:15.400 --> 0:34:17.440
<v Speaker 1>somebody on the phone, because, yeah, you don't feel like

0:34:17.440 --> 0:34:22.560
<v Speaker 1>you're inconveniencing anyone, right, you're ridiculously detailed order exactly. So

0:34:22.680 --> 0:34:24.920
<v Speaker 1>it seems like a recurring feature is that people just

0:34:25.040 --> 0:34:29.000
<v Speaker 1>might feel less self conscious when they order through a

0:34:29.040 --> 0:34:32.320
<v Speaker 1>machine than when they order through a human And uh,

0:34:32.480 --> 0:34:35.120
<v Speaker 1>the machine isn't going to judge what you eat, or

0:34:35.160 --> 0:34:38.880
<v Speaker 1>how unhealthy what you're ordering is, or how complicated your

0:34:38.920 --> 0:34:42.680
<v Speaker 1>special instructions are, or how you pronounce things. The machine

0:34:42.800 --> 0:34:47.359
<v Speaker 1>doesn't judge, there's no fear. It just takes the order mechanically. Now,

0:34:47.360 --> 0:34:50.160
<v Speaker 1>of course, this isn't without downsides. In this article, Buell

0:34:50.239 --> 0:34:52.720
<v Speaker 1>points out that a lot of companies also lose business

0:34:52.800 --> 0:34:56.200
<v Speaker 1>from attempting to institute self service kiosks and stuff like that,

0:34:56.800 --> 0:34:59.480
<v Speaker 1>because it might make customers feel like they're getting less

0:34:59.560 --> 0:35:01.960
<v Speaker 1>value from the business, they're having to do too much

0:35:02.040 --> 0:35:04.879
<v Speaker 1>work where they don't have the flexibility they would when

0:35:04.960 --> 0:35:07.280
<v Speaker 1>interacting with a human agent. A lot of it probably

0:35:07.320 --> 0:35:09.719
<v Speaker 1>has to do with how easy these things are to

0:35:09.800 --> 0:35:13.240
<v Speaker 1>interact with, But I wonder how how much that whole

0:35:13.320 --> 0:35:16.319
<v Speaker 1>thing can be extrapolated not just to I mean most

0:35:16.320 --> 0:35:19.319
<v Speaker 1>of this is focused on food, but can be extrapolated

0:35:19.360 --> 0:35:21.480
<v Speaker 1>to commerce as a whole. When you go to a

0:35:21.600 --> 0:35:24.959
<v Speaker 1>vending machine, when you order something online, when you order

0:35:25.040 --> 0:35:28.600
<v Speaker 1>through a little iPad or something at your table instead

0:35:28.600 --> 0:35:30.759
<v Speaker 1>of talking to a human or having to look a

0:35:30.840 --> 0:35:32.520
<v Speaker 1>human in the eye. When you do any of this

0:35:32.719 --> 0:35:36.520
<v Speaker 1>buying purchasing behavior, how does that change how you spend

0:35:36.560 --> 0:35:39.200
<v Speaker 1>your money and what choices you make with your life.

0:35:39.600 --> 0:35:43.040
<v Speaker 1>And indeed, these are changes that certainly too many individuals like,

0:35:43.120 --> 0:35:45.520
<v Speaker 1>we're not we're not even fully of aware aware of

0:35:45.520 --> 0:35:49.680
<v Speaker 1>what's happening. While meanwhile, the companies that are rolling this

0:35:49.760 --> 0:35:52.760
<v Speaker 1>out are often going to be hyper aware of what's happening.

0:35:52.760 --> 0:35:55.440
<v Speaker 1>They're going to you know, it's like McDonald's. They know

0:35:55.520 --> 0:35:58.040
<v Speaker 1>you're going to spend a dollar more, and therefore they're

0:35:58.040 --> 0:36:00.000
<v Speaker 1>going to do the math that and and figure out

0:36:00.440 --> 0:36:02.880
<v Speaker 1>that this is the way of the future, that you

0:36:02.920 --> 0:36:05.200
<v Speaker 1>need to be ordering through the machine so you'll spend more.

0:36:05.320 --> 0:36:09.719
<v Speaker 1>I absolutely understand this working, like at the level I

0:36:09.760 --> 0:36:14.319
<v Speaker 1>have personally experienced feeling the freedom to order things I

0:36:14.320 --> 0:36:17.720
<v Speaker 1>would be embarrassed to order out loud with my voice

0:36:18.160 --> 0:36:21.080
<v Speaker 1>if I ordered them on an app, like ordering some

0:36:21.160 --> 0:36:25.960
<v Speaker 1>kind of complicated request or request for extra stuff. And

0:36:26.040 --> 0:36:27.879
<v Speaker 1>yet at the same time, like one thing that comes

0:36:27.920 --> 0:36:32.080
<v Speaker 1>to mind is is really the domain of films? You know,

0:36:32.120 --> 0:36:35.719
<v Speaker 1>obviously one can obtain any film you want pretty much,

0:36:35.920 --> 0:36:39.400
<v Speaker 1>especially good films you can get through you know, digital means,

0:36:39.520 --> 0:36:41.880
<v Speaker 1>and you can order a copy of it rented, etcetera.

0:36:42.560 --> 0:36:45.960
<v Speaker 1>When you go into the right kind of video store. Think,

0:36:46.400 --> 0:36:48.400
<v Speaker 1>I guess some people might be embarrassed to ask for

0:36:48.440 --> 0:36:51.319
<v Speaker 1>certain titles, but there's also a pride in asking for

0:36:51.400 --> 0:36:54.520
<v Speaker 1>certain titles. Like you want you want to be recognized

0:36:54.560 --> 0:36:58.520
<v Speaker 1>for being the person that that wants to watch leviathans,

0:36:58.560 --> 0:37:00.680
<v Speaker 1>you know, like you want to you do want kind

0:37:00.680 --> 0:37:04.520
<v Speaker 1>of a social connection and you want approval for participating

0:37:04.520 --> 0:37:07.359
<v Speaker 1>in this transaction. And you're not gonna get that from

0:37:07.400 --> 0:37:09.480
<v Speaker 1>the machine. You're not gonna be judged, but you're also

0:37:09.520 --> 0:37:12.600
<v Speaker 1>not going to be celebrated. Well, it just highlights how

0:37:12.680 --> 0:37:15.720
<v Speaker 1>the social aspects of commerce or a double edged sword.

0:37:16.560 --> 0:37:20.520
<v Speaker 1>Sometimes having a person there to react to you socially

0:37:20.560 --> 0:37:22.600
<v Speaker 1>and engage with you socially is going to be a

0:37:22.640 --> 0:37:24.920
<v Speaker 1>limiting factor in what you would do and how much

0:37:24.920 --> 0:37:28.120
<v Speaker 1>you would indulge in all that because you're afraid of judgment.

0:37:28.160 --> 0:37:31.000
<v Speaker 1>And other times it will be an empowering factor, or

0:37:31.200 --> 0:37:32.680
<v Speaker 1>I don't know if the word is empowering, if it

0:37:32.719 --> 0:37:35.719
<v Speaker 1>would be an encouraging factor, encouraging you to participate in

0:37:35.760 --> 0:37:39.200
<v Speaker 1>this act of commerce because there's some kind of positive

0:37:39.200 --> 0:37:41.640
<v Speaker 1>social benefit to it. And if nothing else, I just

0:37:41.680 --> 0:37:43.520
<v Speaker 1>want there to be a conveyor belt, you know, right

0:37:44.320 --> 0:37:46.480
<v Speaker 1>at least there needs to be a sense of wonder.

0:37:46.520 --> 0:37:49.880
<v Speaker 1>There needs to be uh, some sort of spectacle going on,

0:37:49.960 --> 0:37:51.960
<v Speaker 1>even if it's just a small one. You know. One

0:37:52.040 --> 0:37:54.759
<v Speaker 1>last thing I was thinking about is I've never tried

0:37:54.800 --> 0:37:57.480
<v Speaker 1>to cheat or defraud Amazon or anything like that. But

0:37:57.520 --> 0:38:02.719
<v Speaker 1>I wonder, like if if my feeling from childhood is generalizable,

0:38:03.200 --> 0:38:05.720
<v Speaker 1>that people, for some reason, while they would never try

0:38:05.760 --> 0:38:09.520
<v Speaker 1>to steal from a human or physical brick and mortar store,

0:38:09.640 --> 0:38:12.400
<v Speaker 1>would try to reach their arm up into the vending machine,

0:38:12.800 --> 0:38:16.040
<v Speaker 1>does the same thing apply to these more modern worldwide

0:38:16.120 --> 0:38:21.080
<v Speaker 1>vending machines like online commerce retailers or just normal stores

0:38:21.120 --> 0:38:25.840
<v Speaker 1>that that delegate all of the selling functions to machines

0:38:25.960 --> 0:38:28.200
<v Speaker 1>and apps and stuff like that. I wonder to what

0:38:28.280 --> 0:38:32.759
<v Speaker 1>extent we attribute Amazon with a little more agency than

0:38:32.840 --> 0:38:35.040
<v Speaker 1>we than that we would then we would give say,

0:38:35.200 --> 0:38:38.120
<v Speaker 1>you know, Coca cola machine. Yeah, all right, So there

0:38:38.160 --> 0:38:41.080
<v Speaker 1>you have it. Uh. That is the episode of Invention

0:38:41.280 --> 0:38:43.680
<v Speaker 1>for this week. We do hope that you will check

0:38:43.719 --> 0:38:47.280
<v Speaker 1>out invention pod dot com. That is where you'll find

0:38:47.520 --> 0:38:51.239
<v Speaker 1>uh the existing episodes of the Invention Podcast. You'll also

0:38:51.280 --> 0:38:55.000
<v Speaker 1>find links out to our social media accounts, and if

0:38:55.000 --> 0:38:57.960
<v Speaker 1>you want to talk about this episode inside of a

0:38:58.080 --> 0:39:00.759
<v Speaker 1>Facebook group, you should go to the Stuff to Blow

0:39:00.800 --> 0:39:04.040
<v Speaker 1>your Mind discussion module because that is where we are

0:39:04.160 --> 0:39:06.239
<v Speaker 1>known to hang out and discuss episodes of Stuff to

0:39:06.239 --> 0:39:08.160
<v Speaker 1>Blow Your Mind. But we're also happy to talk about

0:39:08.360 --> 0:39:13.000
<v Speaker 1>episodes of Invention. Huge thanks as always to Scott Benjamin

0:39:13.120 --> 0:39:16.280
<v Speaker 1>for research assistants on this show, and to our excellent

0:39:16.360 --> 0:39:19.400
<v Speaker 1>audio producer, Torri Harrison. If you would like to get

0:39:19.440 --> 0:39:21.520
<v Speaker 1>in touch with us with feedback on this episode or

0:39:21.560 --> 0:39:23.880
<v Speaker 1>any other, to suggest a topic for the future, or

0:39:23.920 --> 0:39:26.839
<v Speaker 1>just to say hi, you can email us at contact

0:39:27.040 --> 0:39:45.440
<v Speaker 1>at invention pod dot com.