1 00:00:00,080 --> 00:00:00,960 Speaker 1: Welcome to my show. 2 00:00:01,240 --> 00:00:04,640 Speaker 2: I'm Rashon McDonald, a host of Money Making Conversations Masterclass, 3 00:00:04,800 --> 00:00:07,360 Speaker 2: where we encourage people to stop reading other people's success 4 00:00:07,400 --> 00:00:10,440 Speaker 2: stories and start planning your own. Now, you don't want 5 00:00:10,440 --> 00:00:12,800 Speaker 2: to miss an episode, so please take a moment right 6 00:00:12,840 --> 00:00:16,400 Speaker 2: now to follow or subscribe to Money Making Conversations Masterclass. 7 00:00:16,600 --> 00:00:17,280 Speaker 1: It's free. 8 00:00:17,440 --> 00:00:21,400 Speaker 2: You can follow me on iHeartRadio, app, Spotify, Apple Podcasts, 9 00:00:21,520 --> 00:00:24,439 Speaker 2: or wherever you listen to your podcast. New money Making 10 00:00:24,440 --> 00:00:28,120 Speaker 2: Conversations Masterclass episodes drop daily. I want to keep you 11 00:00:28,160 --> 00:00:30,680 Speaker 2: on alert because my guests provide tips on how you 12 00:00:30,720 --> 00:00:34,839 Speaker 2: can uplift your community, improve your financial planning, motivation, or 13 00:00:34,880 --> 00:00:38,440 Speaker 2: advice on how to be a successful entrepreneur. Now, let's 14 00:00:38,479 --> 00:00:41,000 Speaker 2: get this podcast started. My guest is the founder of 15 00:00:41,200 --> 00:00:45,360 Speaker 2: be Known Agency, a boutique branding and digital marketing firms 16 00:00:45,360 --> 00:00:49,639 Speaker 2: specializing in sports and entertainment. Be Known has built authentic 17 00:00:49,680 --> 00:00:54,920 Speaker 2: digital brands and executed strategic media initiatives for high profile clientele, 18 00:00:55,000 --> 00:00:58,480 Speaker 2: including journalists as well as athletes like Taylor Rose and 19 00:00:58,520 --> 00:01:02,160 Speaker 2: Harrison Boards. We will make others doing this interview as well. 20 00:01:02,520 --> 00:01:06,080 Speaker 2: Please welcome to the Money Making Conversations Master Class. Brendan Kamiski. 21 00:01:06,200 --> 00:01:09,200 Speaker 3: How you doing, sir, I'm doing well, Rashawn. Thank you 22 00:01:09,240 --> 00:01:10,920 Speaker 3: so much for having me and good to see you well. 23 00:01:10,959 --> 00:01:14,399 Speaker 2: You know, my relationship with you started steven A Smith, 24 00:01:14,480 --> 00:01:17,280 Speaker 2: one of the most popular talents in the media today, 25 00:01:17,400 --> 00:01:19,679 Speaker 2: and I met you and tell everybody, what were you 26 00:01:19,720 --> 00:01:21,240 Speaker 2: doing for steven A Smith at the time. 27 00:01:22,360 --> 00:01:26,320 Speaker 3: Yeah, I was working at ESPN and I sat down 28 00:01:26,360 --> 00:01:29,520 Speaker 3: with steven A and was telling him social media is 29 00:01:29,560 --> 00:01:32,240 Speaker 3: really important to your brand and he knew that, of course, 30 00:01:32,840 --> 00:01:36,440 Speaker 3: but really just help him lean in more to social 31 00:01:36,480 --> 00:01:40,360 Speaker 3: media original content and had a blast and was lucky 32 00:01:40,440 --> 00:01:41,679 Speaker 3: enough to meet you along the way. 33 00:01:42,360 --> 00:01:45,520 Speaker 2: Now, when you talk about ESPN now, I mentioned be 34 00:01:45,720 --> 00:01:49,600 Speaker 2: known agency. Now, so let's talk about the journey to 35 00:01:49,640 --> 00:01:51,320 Speaker 2: get on board with ESPN. 36 00:01:52,400 --> 00:01:53,240 Speaker 1: What was that like? 37 00:01:53,440 --> 00:01:56,560 Speaker 2: How did people in your community and off of your 38 00:01:56,680 --> 00:01:58,040 Speaker 2: world think about that? 39 00:01:58,320 --> 00:01:58,919 Speaker 1: Successful? 40 00:01:59,160 --> 00:02:01,560 Speaker 2: You know, because everybody was to work with the with 41 00:02:01,640 --> 00:02:03,240 Speaker 2: the big big four letters. 42 00:02:04,280 --> 00:02:06,480 Speaker 3: Yeah, no, I mean working at ESPN was a blessing. 43 00:02:06,560 --> 00:02:09,840 Speaker 3: Still to this day. It's such a big part of 44 00:02:09,919 --> 00:02:12,880 Speaker 3: the story of where I'm at. And for me, I 45 00:02:13,280 --> 00:02:17,080 Speaker 3: was doing some independent consulting before I was at ESPN. 46 00:02:17,120 --> 00:02:19,160 Speaker 3: I was working with Harrison Barnes. I was working with 47 00:02:19,200 --> 00:02:24,440 Speaker 3: some companies and I overlapped with ESPN. I kept pitching 48 00:02:24,480 --> 00:02:26,400 Speaker 3: them ideas and then eventually they were like, do you 49 00:02:26,480 --> 00:02:28,400 Speaker 3: want to work here? So I told people all the time, 50 00:02:29,440 --> 00:02:34,679 Speaker 3: you know, they, as you know, Rashon, relationships are everything. 51 00:02:34,840 --> 00:02:37,720 Speaker 3: So I was fortunate enough that it wasn't as much 52 00:02:37,720 --> 00:02:40,360 Speaker 3: about applying for the job as much as it was 53 00:02:41,000 --> 00:02:44,920 Speaker 3: you know, learning more about each other and then being like, oh, 54 00:02:45,120 --> 00:02:48,160 Speaker 3: he's got good ideas he's thinking about, you know, some 55 00:02:48,200 --> 00:02:50,799 Speaker 3: of the things worth thinking about. And then they offered 56 00:02:50,840 --> 00:02:52,920 Speaker 3: me a job there and I just I went and 57 00:02:52,960 --> 00:02:55,920 Speaker 3: moved there. I think for me, Rashon, I got to 58 00:02:56,000 --> 00:02:59,600 Speaker 3: a point where I enjoyed I enjoyed the independent hustle. 59 00:03:00,880 --> 00:03:04,760 Speaker 3: You know, I've always been entrepreneurial in nature, and you know, 60 00:03:04,800 --> 00:03:06,760 Speaker 3: I trusted my gut, you know what I mean, And 61 00:03:06,800 --> 00:03:09,799 Speaker 3: I think that to leave and start my own thing 62 00:03:10,400 --> 00:03:14,520 Speaker 3: was something that I felt like for myself was the best. 63 00:03:14,560 --> 00:03:18,000 Speaker 3: And I couldn't I couldn't hear from other people that were. 64 00:03:17,800 --> 00:03:20,480 Speaker 1: Like no, no, no, are you crazy? 65 00:03:20,639 --> 00:03:25,880 Speaker 3: What are you doing right? And you know, like like actually, Rashan, 66 00:03:26,720 --> 00:03:28,239 Speaker 3: So I was at ESPN six and a half years 67 00:03:28,280 --> 00:03:31,000 Speaker 3: I told them it was like late twenty twenty that 68 00:03:31,080 --> 00:03:34,320 Speaker 3: I was leaving to start this social media marketing agency. 69 00:03:35,320 --> 00:03:38,800 Speaker 3: I didn't tell one person in my life that I 70 00:03:38,840 --> 00:03:41,680 Speaker 3: was going to do it because I didn't I didn't 71 00:03:41,760 --> 00:03:47,480 Speaker 3: want to have my dad or maybe you be like, well, 72 00:03:47,520 --> 00:03:50,440 Speaker 3: you look, you got Disney benefits, You're working with the 73 00:03:50,480 --> 00:03:54,760 Speaker 3: biggest brands, the biggest talent. You got that paycheck. I 74 00:03:54,760 --> 00:03:58,520 Speaker 3: didn't want someone to, you know, like, you're right, someone 75 00:03:58,560 --> 00:04:01,680 Speaker 3: to tell me that and then me to doubt myself, 76 00:04:01,720 --> 00:04:05,480 Speaker 3: because ultimately this is what I felt. And I was like, 77 00:04:05,480 --> 00:04:06,680 Speaker 3: you know what, I just need to do it and 78 00:04:06,680 --> 00:04:09,880 Speaker 3: then tell the world. So I remember facetiming my mom 79 00:04:10,480 --> 00:04:12,440 Speaker 3: and dad. They were like, why are you facetiming me? 80 00:04:12,480 --> 00:04:15,680 Speaker 3: You know? And I was like, Mom, I'm leaving ESPN. 81 00:04:15,760 --> 00:04:17,240 Speaker 3: She's like, what what? 82 00:04:17,839 --> 00:04:20,919 Speaker 1: What happened? What's going wrong? 83 00:04:21,120 --> 00:04:21,360 Speaker 3: Right? 84 00:04:22,440 --> 00:04:24,080 Speaker 1: Because they cant bragging about the ESPN, you know what 85 00:04:24,080 --> 00:04:24,400 Speaker 1: I'm saying. 86 00:04:24,440 --> 00:04:26,719 Speaker 2: It's like a lot of people, see they can't brag 87 00:04:26,839 --> 00:04:30,920 Speaker 2: by the independent of being all agency. My baby works 88 00:04:30,920 --> 00:04:36,080 Speaker 2: for ESPN. What does he do? Does he know such 89 00:04:36,080 --> 00:04:38,080 Speaker 2: and such? Does he know such and such? Does he 90 00:04:38,200 --> 00:04:42,039 Speaker 2: travel or you know, the conversation just evolves at a 91 00:04:42,080 --> 00:04:44,880 Speaker 2: tremendous level. But when I when I look at somebody 92 00:04:44,920 --> 00:04:48,040 Speaker 2: like you, You've always been energetic, You've always been pitching ideas. 93 00:04:48,080 --> 00:04:49,200 Speaker 1: You're creative source. 94 00:04:49,640 --> 00:04:52,440 Speaker 2: And one thing I've learned about when I worked at IBM, 95 00:04:52,640 --> 00:04:55,279 Speaker 2: eventually when I left because I felt I was limited 96 00:04:55,760 --> 00:04:58,440 Speaker 2: because they have a way they do business at ESPN, 97 00:04:58,520 --> 00:05:00,919 Speaker 2: they have a way they did business IBM for me, 98 00:05:01,279 --> 00:05:03,760 Speaker 2: and I realized I would I felt that even though 99 00:05:03,760 --> 00:05:07,680 Speaker 2: I was successful, I wouldn't reach my potential, nor would 100 00:05:07,720 --> 00:05:11,760 Speaker 2: I stopped being frustrated because this is how they do business. 101 00:05:11,800 --> 00:05:16,839 Speaker 3: Correct correct, Yeah, no, And in your gut, I learned 102 00:05:16,839 --> 00:05:19,760 Speaker 3: it's like trust your gut and even if you fail 103 00:05:19,839 --> 00:05:23,479 Speaker 3: or even if you you know, don't get to where 104 00:05:23,520 --> 00:05:26,479 Speaker 3: you're at, that's a learning experience in itself. And I 105 00:05:26,640 --> 00:05:30,080 Speaker 3: just I couldn't have people. You got the Disney you know, 106 00:05:30,200 --> 00:05:31,680 Speaker 3: you know the Disney paycheck, and. 107 00:05:32,160 --> 00:05:34,200 Speaker 2: Yeah, let's talk about it. Let's talk about this, Brendan. 108 00:05:34,279 --> 00:05:37,680 Speaker 2: You know, social media is such a dominant force. Everybody's 109 00:05:37,720 --> 00:05:40,479 Speaker 2: on it from a standpoint of either whether taking casual 110 00:05:40,520 --> 00:05:44,279 Speaker 2: photos or they talk about business, use the word branding, 111 00:05:44,800 --> 00:05:47,559 Speaker 2: and you do products, you do athletes you do people 112 00:05:47,560 --> 00:05:51,039 Speaker 2: in entertainment, What makes your skill set unique and what 113 00:05:51,160 --> 00:05:54,800 Speaker 2: advice can you give to people who are trying to 114 00:05:54,839 --> 00:05:59,920 Speaker 2: grow their brands? Is all their product on social media? 115 00:06:00,080 --> 00:06:04,240 Speaker 3: Yeah? Well, I think Rashan one of the biggest themes, 116 00:06:04,240 --> 00:06:08,239 Speaker 3: if not the biggest theme, is the idea of relatability. 117 00:06:08,440 --> 00:06:14,880 Speaker 3: People want to relate to you, they want to get 118 00:06:14,920 --> 00:06:17,920 Speaker 3: to know you. The reason that there's streamers right now, 119 00:06:18,080 --> 00:06:20,520 Speaker 3: some of these big streamers like Kai Sana and I 120 00:06:20,640 --> 00:06:23,680 Speaker 3: Show Speed or on Top of the World is because 121 00:06:23,960 --> 00:06:26,640 Speaker 3: they're just streaming their everyday life. They're talking to people. 122 00:06:27,200 --> 00:06:31,000 Speaker 3: And what I tell people is talk directly to your audience. 123 00:06:31,200 --> 00:06:36,040 Speaker 3: It's like being relatable. Everything's about video, everything's about vertical video. 124 00:06:36,480 --> 00:06:39,280 Speaker 3: But I think whether it's an athlete, a media personality, 125 00:06:39,360 --> 00:06:41,800 Speaker 3: someone who's larger than life, at least appears that way. 126 00:06:42,279 --> 00:06:44,479 Speaker 3: It's like these are just human beings. And the more 127 00:06:44,520 --> 00:06:47,800 Speaker 3: that you are engaging with your followers and shooting it 128 00:06:47,880 --> 00:06:52,279 Speaker 3: more like an engagement platform versus a distribution platform. The 129 00:06:52,320 --> 00:06:57,560 Speaker 3: difference being distribution would be constantly just promoting your stuff, 130 00:06:57,680 --> 00:07:01,960 Speaker 3: constantly just posting products, but not talking to fans. I 131 00:07:02,000 --> 00:07:03,520 Speaker 3: think you really have to talk to the people. 132 00:07:03,600 --> 00:07:06,000 Speaker 2: Absolutely. Here's an interesting thing about it. One of the 133 00:07:06,040 --> 00:07:09,280 Speaker 2: famous things that was under your umbrella was the infamous 134 00:07:09,360 --> 00:07:15,120 Speaker 2: Stephen A. Smith Dallas Cowboy lost term. You know, you 135 00:07:15,160 --> 00:07:18,200 Speaker 2: know that's what you're talking about. That that was exactly 136 00:07:18,520 --> 00:07:21,920 Speaker 2: unique and people wait for it after the loss and 137 00:07:22,000 --> 00:07:24,400 Speaker 2: it's become part of his signature if. 138 00:07:24,320 --> 00:07:26,720 Speaker 3: It's unbelievable, right, Yeah, and he just. 139 00:07:26,680 --> 00:07:30,200 Speaker 1: Turned into a camera laughing. That's it, right. 140 00:07:30,240 --> 00:07:34,360 Speaker 3: Sometimes it's fifteen seconds, you know, it's it's that easy. 141 00:07:34,520 --> 00:07:38,360 Speaker 3: But it's insane that now the entire internet, they they 142 00:07:38,440 --> 00:07:40,800 Speaker 3: just watch Cowboy games just to just to see what's 143 00:07:40,800 --> 00:07:42,119 Speaker 3: going to happen with him. Yeah. 144 00:07:42,360 --> 00:07:45,000 Speaker 1: Absolutely. Let's talk about when you when you when you're 145 00:07:45,000 --> 00:07:45,800 Speaker 1: building your brand. 146 00:07:45,800 --> 00:07:48,200 Speaker 2: I've seen you in speak engagements because you posted on 147 00:07:48,240 --> 00:07:51,640 Speaker 2: your social media. Why do people want to hear from 148 00:07:51,800 --> 00:07:55,360 Speaker 2: Brendan Kamiski when they book you for speaking engagement? 149 00:07:55,400 --> 00:07:56,960 Speaker 1: What are they trying to get out of you? In 150 00:07:56,960 --> 00:07:57,200 Speaker 1: from it? 151 00:07:57,240 --> 00:07:58,360 Speaker 2: What do they want from you? 152 00:07:59,040 --> 00:08:00,800 Speaker 3: That's a great question. I don't know, man, I got 153 00:08:00,800 --> 00:08:02,560 Speaker 3: people fooled. I don't know why that will me to talk? 154 00:08:03,040 --> 00:08:07,280 Speaker 3: I do, I do, no, you know, I think for me, Rashan, 155 00:08:09,040 --> 00:08:11,280 Speaker 3: you know, certainly it helps that you know, you worked 156 00:08:11,280 --> 00:08:13,400 Speaker 3: at ESPN, you worked with a lot of big brands, 157 00:08:13,440 --> 00:08:16,200 Speaker 3: big talent. I've worked at, you know, at some of 158 00:08:16,200 --> 00:08:19,360 Speaker 3: the most high profile sporting events running around the NBA Finals. 159 00:08:19,400 --> 00:08:27,280 Speaker 3: And I think for me, I have always tried to, like, 160 00:08:27,360 --> 00:08:29,320 Speaker 3: at least the way that I've built my career up 161 00:08:29,360 --> 00:08:33,000 Speaker 3: to this point is being focused on like, you know, 162 00:08:33,480 --> 00:08:36,920 Speaker 3: let me focus on this one thing and people can trust. Hey, 163 00:08:36,960 --> 00:08:38,720 Speaker 3: I'm trying to figure out what my social media what 164 00:08:38,800 --> 00:08:41,200 Speaker 3: to do? Who do I call? Oh, maybe Brendan like 165 00:08:41,640 --> 00:08:44,720 Speaker 3: And I think for me, I have tried to storytell 166 00:08:44,760 --> 00:08:47,160 Speaker 3: in a way that makes sense and that and and 167 00:08:47,200 --> 00:08:50,240 Speaker 3: I have confidence about it. So what I and I 168 00:08:50,280 --> 00:08:53,400 Speaker 3: will tell say that, you know, five years ago, six 169 00:08:53,480 --> 00:08:55,360 Speaker 3: years ago, whatever, I don't know if I had the 170 00:08:55,400 --> 00:08:58,360 Speaker 3: same level of confidence. Not that I wasn't confident Rashan, 171 00:08:58,480 --> 00:09:01,079 Speaker 3: but I think as I've gone on, I've had more 172 00:09:01,120 --> 00:09:06,120 Speaker 3: of a confidence in explaining the path and also being 173 00:09:06,160 --> 00:09:09,560 Speaker 3: confident in what I do right. Like I fully acknowledge 174 00:09:09,600 --> 00:09:13,360 Speaker 3: it's not easy sitting in front of high powered executive 175 00:09:13,440 --> 00:09:16,560 Speaker 3: personality like yourself or someone who's a big star at 176 00:09:16,800 --> 00:09:20,640 Speaker 3: ESPN or Fox Sports whatever, you know, they're high profile people, 177 00:09:20,679 --> 00:09:23,360 Speaker 3: and so I think for me, I've developed over time 178 00:09:23,440 --> 00:09:25,199 Speaker 3: being like I don't care who it is, whether it's 179 00:09:25,200 --> 00:09:28,000 Speaker 3: that wall behind you, whether it's for Sean, whether it's 180 00:09:28,000 --> 00:09:30,880 Speaker 3: Steven A, whether it's an NBA player. Like, I feel 181 00:09:30,920 --> 00:09:34,360 Speaker 3: confident that this is the formula because I've done the 182 00:09:34,400 --> 00:09:39,959 Speaker 3: ten thousand hours, and I hope that as I'm talking 183 00:09:40,000 --> 00:09:42,120 Speaker 3: people can see that and they can relate to it. 184 00:09:42,320 --> 00:09:44,920 Speaker 2: I'm speaking to the founder of be known as b 185 00:09:45,280 --> 00:09:50,120 Speaker 2: kN Own Agency, a boutique branding and digital marketing firm 186 00:09:50,160 --> 00:09:54,720 Speaker 2: that specialize in sports and entertainment. His name is Brendan Kamensky. 187 00:09:55,280 --> 00:09:59,640 Speaker 2: Very talented social media expert, branding expert. Let's put that 188 00:09:59,720 --> 00:10:03,040 Speaker 2: let's perspective, you don't work with the talent he works 189 00:10:03,080 --> 00:10:07,160 Speaker 2: with Rich Eisen and you know, brands that allow him 190 00:10:07,200 --> 00:10:11,960 Speaker 2: to say, I want you to shape my voice in 191 00:10:12,000 --> 00:10:15,360 Speaker 2: the in the digital media world and the social media world. 192 00:10:15,480 --> 00:10:20,800 Speaker 2: When you hear that, Brendan, how much responsibility does it 193 00:10:20,840 --> 00:10:23,120 Speaker 2: do you wrap your head around and and how the 194 00:10:23,240 --> 00:10:25,240 Speaker 2: what is the what is the planning that goes into that? 195 00:10:25,520 --> 00:10:28,960 Speaker 3: So one big thing as far as being successful, I 196 00:10:29,040 --> 00:10:32,319 Speaker 3: understand you need people around you and people that are 197 00:10:32,360 --> 00:10:36,480 Speaker 3: executing and have the same vision as you. But I 198 00:10:36,480 --> 00:10:39,240 Speaker 3: think for us Rashan and for me, one thing that 199 00:10:39,280 --> 00:10:44,360 Speaker 3: I impress upon people the accessibility is everything. You know, 200 00:10:44,400 --> 00:10:48,000 Speaker 3: when you're working with talent, like you could be the 201 00:10:48,000 --> 00:10:49,520 Speaker 3: best person in the world of your job. But if 202 00:10:49,520 --> 00:10:52,120 Speaker 3: they hit you up and sixty percent of the time 203 00:10:52,280 --> 00:10:54,800 Speaker 3: you respond in a timely manner, They're gonna be like, 204 00:10:54,840 --> 00:10:57,160 Speaker 3: what the heck, I don't know, I'm hitting up Brendan, 205 00:10:57,480 --> 00:11:02,679 Speaker 3: where's the act? Right? Right? Right? I understand, like maybe Mike, 206 00:11:02,760 --> 00:11:04,600 Speaker 3: to my own detriment, maybe when I get a family 207 00:11:04,600 --> 00:11:06,800 Speaker 3: and I have a bunch of kids, hopefully someday it'll 208 00:11:06,840 --> 00:11:08,520 Speaker 3: be like listen, I got to put my phone down. 209 00:11:08,559 --> 00:11:12,200 Speaker 3: But I understand that we're working in a very fast 210 00:11:12,240 --> 00:11:15,080 Speaker 3: paced environment. And my message to folks in this is like, 211 00:11:15,360 --> 00:11:18,720 Speaker 3: accessibility is everything, and it's a very important part of 212 00:11:18,760 --> 00:11:19,680 Speaker 3: working entertainment. 213 00:11:19,760 --> 00:11:22,959 Speaker 2: I've learned that it's not about the nut followers, It's 214 00:11:23,040 --> 00:11:26,679 Speaker 2: about the metrics, correct, because that's what an influencer or 215 00:11:26,760 --> 00:11:29,160 Speaker 2: ambassador is all about. Talked about audience. 216 00:11:29,679 --> 00:11:32,960 Speaker 3: Yes, this is actually I love this topic right now 217 00:11:33,040 --> 00:11:36,240 Speaker 3: because it's really it's always it always comes about right 218 00:11:36,520 --> 00:11:40,560 Speaker 3: people want followers, right, clients, we all want followers. By 219 00:11:40,600 --> 00:11:43,240 Speaker 3: the way, I personally on my account, I'm checking how 220 00:11:43,280 --> 00:11:47,200 Speaker 3: many followers are. But over timer Sean and I will say, 221 00:11:47,240 --> 00:11:49,240 Speaker 3: I really feel like over the past couple of years, 222 00:11:49,800 --> 00:11:53,760 Speaker 3: it is become a lot more just about engagement on 223 00:11:54,000 --> 00:11:57,360 Speaker 3: posts and views on your page and less about the 224 00:11:57,400 --> 00:12:00,839 Speaker 3: follow the total follower number. Now, I've always felt like 225 00:12:00,960 --> 00:12:05,000 Speaker 3: quality over quantity. I've always felt, even five six years ago, 226 00:12:05,600 --> 00:12:10,280 Speaker 3: engagement over followers. But right now the beauty of this 227 00:12:10,400 --> 00:12:12,240 Speaker 3: day and age is the way the algorithm works. The 228 00:12:12,240 --> 00:12:15,800 Speaker 3: way Instagram has moved. I've talked to metadirectly about this, 229 00:12:16,840 --> 00:12:19,000 Speaker 3: is that it's a lot more AI based. They're not 230 00:12:19,160 --> 00:12:23,400 Speaker 3: signaling as much, Oh, because you follow this page, we're 231 00:12:23,440 --> 00:12:25,680 Speaker 3: gonna serve it to you more like it used to 232 00:12:25,679 --> 00:12:27,360 Speaker 3: be a lot more about that, but now there's just 233 00:12:27,400 --> 00:12:29,880 Speaker 3: all these signals they're like like, for instance, you know, 234 00:12:29,920 --> 00:12:31,680 Speaker 3: I was at this event a couple of days ago. 235 00:12:32,760 --> 00:12:35,600 Speaker 3: The USA hockey team was celebrating winning the gold medal. 236 00:12:35,640 --> 00:12:37,840 Speaker 3: I was fortunate enough to be there. I only have 237 00:12:37,960 --> 00:12:41,440 Speaker 3: about ten thousand followers on my Instagram, but I have 238 00:12:41,480 --> 00:12:44,640 Speaker 3: a video reach of million views and half a million views. 239 00:12:44,679 --> 00:12:47,240 Speaker 3: And it's just because if you know how to work 240 00:12:47,280 --> 00:12:51,760 Speaker 3: the game. And so this is what I feel like individuals. 241 00:12:51,800 --> 00:12:55,480 Speaker 3: If I'm working with clients, I really stress to them. Okay, 242 00:12:55,600 --> 00:12:59,120 Speaker 3: maybe your followers didn't grow to the number that you wanted, 243 00:12:59,559 --> 00:13:01,760 Speaker 3: but wait, your views are of fifty percent over the 244 00:13:01,800 --> 00:13:05,319 Speaker 3: last NFL season. Is it that more important? Right? And 245 00:13:05,360 --> 00:13:07,800 Speaker 3: that's what I want people to know and learn. 246 00:13:08,080 --> 00:13:09,120 Speaker 1: Please don't go anywhere. 247 00:13:09,360 --> 00:13:12,400 Speaker 2: We'll be right back with more money Making Conversations Masterclass. 248 00:13:13,000 --> 00:13:15,520 Speaker 2: I need for you to do me a favor right 249 00:13:15,559 --> 00:13:19,240 Speaker 2: now to follow or subscribe to money Making Conversation. It's 250 00:13:19,320 --> 00:13:23,319 Speaker 2: free and you can find it on the iHeartRadio app, Spotify, 251 00:13:23,640 --> 00:13:27,480 Speaker 2: Apple Podcasts, or wherever you get your podcasts. Please do 252 00:13:27,600 --> 00:13:35,440 Speaker 2: me that favor, follow a subscribe money Making Conversations. Welcome 253 00:13:35,480 --> 00:13:38,240 Speaker 2: back to Money Making Conversations master Class hosted by me 254 00:13:38,480 --> 00:13:42,719 Speaker 2: Rashaun McDonald. Money Making Conversation master Class continues online at 255 00:13:42,720 --> 00:13:47,720 Speaker 2: Moneymaking Conversations dot com and follow money Making Conversations master Class. 256 00:13:47,320 --> 00:13:49,320 Speaker 1: On Facebook, X and Instagram. 257 00:13:49,559 --> 00:13:51,640 Speaker 2: Let's just talk about a talent that you have on 258 00:13:51,679 --> 00:13:54,920 Speaker 2: your roster, Jalen Rose, because he's very you know, he 259 00:13:54,960 --> 00:13:58,360 Speaker 2: has a great school or charter school program he has 260 00:13:58,400 --> 00:14:01,760 Speaker 2: in Detroit. How do you balance that and and and 261 00:14:01,960 --> 00:14:05,320 Speaker 2: support him because you know, he's still a guy who's 262 00:14:05,840 --> 00:14:08,439 Speaker 2: an analyst and everybody wants to know about him being 263 00:14:08,440 --> 00:14:11,480 Speaker 2: an analyst. Okay, everybody wants to know about where he's going, 264 00:14:11,920 --> 00:14:14,720 Speaker 2: but real, but we know that school is very important 265 00:14:14,760 --> 00:14:17,440 Speaker 2: to him. Talk about how you balance that for a 266 00:14:17,480 --> 00:14:21,720 Speaker 2: client that knows what his primary job is but constantly 267 00:14:21,760 --> 00:14:24,320 Speaker 2: wants to remind people what he does for the community. 268 00:14:24,640 --> 00:14:28,240 Speaker 3: Jaylen Row, Yeah, I like this example a lot because 269 00:14:28,240 --> 00:14:30,960 Speaker 3: this is a conversation I'll have with Jalen often where 270 00:14:32,800 --> 00:14:35,760 Speaker 3: he likes to talk more than basketball, Like he doesn't 271 00:14:35,800 --> 00:14:38,800 Speaker 3: want to be you know, all jail and who's who's 272 00:14:38,840 --> 00:14:40,800 Speaker 3: going to be the MVP this year. It's like, all right, 273 00:14:40,800 --> 00:14:44,040 Speaker 3: here's the top five picks, Like he wants like he 274 00:14:44,160 --> 00:14:46,760 Speaker 3: knows he has to do that and if you're in 275 00:14:46,800 --> 00:14:49,280 Speaker 3: that position, you're a next NBA player, you're an analyst. 276 00:14:50,200 --> 00:14:52,800 Speaker 3: But the good news for him is he wants to 277 00:14:52,800 --> 00:14:56,400 Speaker 3: talk about the community, the culture, other things happening besides 278 00:14:56,400 --> 00:15:00,560 Speaker 3: the NBA. So I think we just we use and 279 00:15:00,600 --> 00:15:06,200 Speaker 3: my strategy generally would be, like use those sexier topics 280 00:15:06,240 --> 00:15:08,200 Speaker 3: to at least the fans. I'm like, Yo, what do 281 00:15:08,240 --> 00:15:12,040 Speaker 3: you think about lately there's been a lot of fights 282 00:15:12,040 --> 00:15:14,400 Speaker 3: in the NBA feels like on the court talk about 283 00:15:14,400 --> 00:15:15,960 Speaker 3: that fight, or you know, what do you think about 284 00:15:16,040 --> 00:15:18,360 Speaker 3: NBA All Star weekend? And do you think they're doing 285 00:15:18,360 --> 00:15:20,920 Speaker 3: it right? You use some of those hot topics to 286 00:15:21,080 --> 00:15:24,640 Speaker 3: drive the engagement that might get from fans to then 287 00:15:24,760 --> 00:15:28,880 Speaker 3: be like, hey, look, I also have this going on late. 288 00:15:28,960 --> 00:15:32,080 Speaker 3: You know you also post that later that might not 289 00:15:32,200 --> 00:15:35,080 Speaker 3: get in the fans eyes as much likes and views, 290 00:15:36,440 --> 00:15:39,640 Speaker 3: because sometimes it's like, look, naturally we talk about Lebron James, 291 00:15:39,680 --> 00:15:42,680 Speaker 3: the Lakers, the numbers might just be higher. But I 292 00:15:42,720 --> 00:15:45,560 Speaker 3: think what you do is you give the fans enough 293 00:15:45,640 --> 00:15:49,960 Speaker 3: of the good content, high engaging content to then bring 294 00:15:50,520 --> 00:15:53,320 Speaker 3: your own products, your own things that you're promoting. And 295 00:15:53,440 --> 00:15:55,800 Speaker 3: like you said, what Jalen has done with the Jalen 296 00:15:55,840 --> 00:15:59,040 Speaker 3: Rose Leadership Academy, nothing's more important to him than that. 297 00:15:59,080 --> 00:16:01,800 Speaker 3: So the good news is he's always talking about it, 298 00:16:01,880 --> 00:16:04,880 Speaker 3: and we just make sure that it's an integral part 299 00:16:04,880 --> 00:16:05,840 Speaker 3: of the content strategy. 300 00:16:05,880 --> 00:16:09,160 Speaker 2: Tell us about something that started as a I want 301 00:16:09,160 --> 00:16:11,440 Speaker 2: to say, is a funny moment, right him run into 302 00:16:11,480 --> 00:16:14,520 Speaker 2: forty Zio Jazz and the Dash in a suit and 303 00:16:14,560 --> 00:16:18,040 Speaker 2: now that's his logo. Tell everybody how you balance him? 304 00:16:18,400 --> 00:16:23,000 Speaker 2: High profile guy, daily shows merch now with ESPN NFL Network, 305 00:16:23,400 --> 00:16:25,200 Speaker 2: so it's like you can't get away from ESPN. 306 00:16:25,240 --> 00:16:29,600 Speaker 1: Okay, yeah, yeah, we'll talking about Jalen Rose. Now let's 307 00:16:29,600 --> 00:16:30,720 Speaker 1: switch over to Rich Eisen. 308 00:16:31,440 --> 00:16:35,200 Speaker 3: Yeah yeah, I mean Rich, like you said, incredible story. 309 00:16:35,280 --> 00:16:36,920 Speaker 3: I mean the fact that he started as one of 310 00:16:36,960 --> 00:16:39,720 Speaker 3: the og Sports Center anchors. I mean, I know, he 311 00:16:39,840 --> 00:16:41,680 Speaker 3: just shared this picture last week. I don't know if 312 00:16:41,680 --> 00:16:44,320 Speaker 3: you saw it on social media, all the twenty original 313 00:16:44,720 --> 00:16:47,320 Speaker 3: Sports Center anchors and something like Tariko in the photo 314 00:16:47,320 --> 00:16:51,520 Speaker 3: it was Stuart Scott, all the legends, and then he 315 00:16:51,560 --> 00:16:55,160 Speaker 3: built his own show and then brought it back to ESPN. 316 00:16:55,240 --> 00:16:59,440 Speaker 3: I think it's one of the best stories for him. 317 00:17:00,280 --> 00:17:03,720 Speaker 3: You know what's great for him is he's got that 318 00:17:03,840 --> 00:17:06,359 Speaker 3: North Star, He's got that show five days a week, 319 00:17:06,480 --> 00:17:12,360 Speaker 3: and working with Rich is incredible because he understands it's funny. 320 00:17:12,480 --> 00:17:14,320 Speaker 3: And I'm sure you can relate to this. You don't 321 00:17:14,440 --> 00:17:17,280 Speaker 3: just become one of these high profile talent and content 322 00:17:17,480 --> 00:17:21,240 Speaker 3: person It doesn't happen overnight like he understands content, He 323 00:17:21,359 --> 00:17:24,560 Speaker 3: understands the importance of reels, and he gets in the 324 00:17:24,640 --> 00:17:29,359 Speaker 3: weeds on content and we love it. And for him, 325 00:17:30,880 --> 00:17:33,480 Speaker 3: I wasn't involved at all. Like we've been working with 326 00:17:33,560 --> 00:17:35,720 Speaker 3: Rich now for a few years. But his forty yard 327 00:17:35,800 --> 00:17:39,440 Speaker 3: dash incredible idea by him and his team, right, and Yeah, 328 00:17:39,480 --> 00:17:41,560 Speaker 3: what he does now is during the combine, he runs 329 00:17:41,560 --> 00:17:43,679 Speaker 3: out forty yard dash, raises a ton of money for 330 00:17:43,960 --> 00:17:47,600 Speaker 3: charity for cancer. And it's a great idea of branding 331 00:17:47,680 --> 00:17:50,840 Speaker 3: right where it's like people like the idea of him running. 332 00:17:51,240 --> 00:17:54,840 Speaker 3: He turned it into a content play, right. Actually, going 333 00:17:54,880 --> 00:17:57,120 Speaker 3: back to what we're just talking about, it's like Rich 334 00:17:57,200 --> 00:17:59,439 Speaker 3: had all this great content. He's talking about the NFL, 335 00:17:59,480 --> 00:18:04,200 Speaker 3: he's talking too about culture, He's getting big guests on actors, actresses, 336 00:18:05,080 --> 00:18:07,920 Speaker 3: and then he uses that to be like, Hey, I'm 337 00:18:07,920 --> 00:18:10,920 Speaker 3: going to promote my thing going right, I'm gonna run 338 00:18:10,960 --> 00:18:13,920 Speaker 3: this race, I'm gonna raise money for a good cause, 339 00:18:14,520 --> 00:18:16,200 Speaker 3: and it's going to become a part of my brand. 340 00:18:16,240 --> 00:18:18,760 Speaker 3: I think it's an incredible story and it's about leveraging 341 00:18:19,600 --> 00:18:22,080 Speaker 3: your brand to then be like, let me give back 342 00:18:22,080 --> 00:18:22,879 Speaker 3: to a good cause. 343 00:18:22,920 --> 00:18:24,520 Speaker 2: You know, how do we get in touch with your Brendan. 344 00:18:25,800 --> 00:18:29,359 Speaker 3: Yes, so I would say it's funny. I mean my 345 00:18:29,440 --> 00:18:33,159 Speaker 3: emails Brendan at Benown Agency dot com, it's just be 346 00:18:33,359 --> 00:18:40,639 Speaker 3: known bdkn Own, Instagram at b Coavinsky. I love Instagram, 347 00:18:40,680 --> 00:18:44,480 Speaker 3: as you know, it's funny. I gotta commend you, Like 348 00:18:44,600 --> 00:18:48,240 Speaker 3: I remember working with Steven in the beginning, and you know, 349 00:18:49,040 --> 00:18:50,840 Speaker 3: oh man, the beginning was so much fun. And then 350 00:18:51,160 --> 00:18:52,919 Speaker 3: you know he's he's loving the numbers and he's like, 351 00:18:53,320 --> 00:18:56,480 Speaker 3: I got my my manager. He wants to talk to you, 352 00:18:56,600 --> 00:19:01,760 Speaker 3: my number two, and uh probably like looking at these graphics, 353 00:19:01,760 --> 00:19:03,800 Speaker 3: you're like, well, what's going on, Steve? But all these 354 00:19:03,840 --> 00:19:07,400 Speaker 3: social media posts and you know, and you were very 355 00:19:07,440 --> 00:19:13,480 Speaker 3: supportive and it was really appreciated because you understanding the 356 00:19:13,560 --> 00:19:16,760 Speaker 3: value of branding and it was just so fun. And 357 00:19:17,000 --> 00:19:21,159 Speaker 3: I always appreciated and admired sort of the kingdom that 358 00:19:21,240 --> 00:19:25,840 Speaker 3: Rashan McDonald has has built. But again, yeah, your support 359 00:19:25,920 --> 00:19:26,800 Speaker 3: on my initition. 360 00:19:26,680 --> 00:19:30,399 Speaker 2: What's important because I always tell people I wake up 361 00:19:30,440 --> 00:19:32,600 Speaker 2: dumb and I like to be around people who can 362 00:19:32,760 --> 00:19:37,000 Speaker 2: pour intelligence or smart stories and smart information into my head. 363 00:19:37,560 --> 00:19:39,760 Speaker 2: And when I looked at you, I always always go 364 00:19:39,880 --> 00:19:43,160 Speaker 2: and anybody like you that specializes in the skill set 365 00:19:43,640 --> 00:19:47,439 Speaker 2: that is groundbreaking, Like right now, AI is groundbreaking, and 366 00:19:47,480 --> 00:19:51,439 Speaker 2: I'm sure you use AI and your process. Now you 367 00:19:51,440 --> 00:19:55,080 Speaker 2: have traditional marketing, and I have to say this used 368 00:19:55,080 --> 00:19:57,439 Speaker 2: to be called non traditional marketing, but it's moving to 369 00:19:57,480 --> 00:20:01,400 Speaker 2: be traditional marketing. How does that play itself out when 370 00:20:01,400 --> 00:20:04,720 Speaker 2: you look at the social digital world and in traditional 371 00:20:04,760 --> 00:20:05,760 Speaker 2: television marketing? 372 00:20:06,600 --> 00:20:11,200 Speaker 3: Yeah? Yeah, like you said, I think it's become traditional. Right. 373 00:20:11,280 --> 00:20:15,120 Speaker 3: A lot of the deals that people are getting when 374 00:20:15,160 --> 00:20:18,360 Speaker 3: they're getting a brand partnership, what are the deliverables? Right? 375 00:20:18,400 --> 00:20:20,960 Speaker 3: Of course you might be in a movie, you might 376 00:20:20,960 --> 00:20:22,439 Speaker 3: be a TV commerciate. What are they doing? Oh? What 377 00:20:22,480 --> 00:20:25,480 Speaker 3: do you got on Instagram? Right? How many you know? Oh? 378 00:20:25,560 --> 00:20:27,680 Speaker 3: You got a TikTok too, let's get it on TikTok 379 00:20:27,880 --> 00:20:30,879 Speaker 3: or LinkedIn as you and I love LinkedIn. I know 380 00:20:30,920 --> 00:20:35,000 Speaker 3: you love LinkedIn. I do as well. But yeah, it 381 00:20:35,119 --> 00:20:37,400 Speaker 3: feels like it's become part of it. But I think 382 00:20:37,440 --> 00:20:40,920 Speaker 3: one of the bigs you talk about marketing TV social. 383 00:20:41,800 --> 00:20:45,280 Speaker 3: One of the earlier questions, how do we tell people 384 00:20:45,400 --> 00:20:47,320 Speaker 3: how to market themselves on social? What do I do? 385 00:20:47,400 --> 00:20:51,959 Speaker 3: And it's like TV is built for the widescreen, right, 386 00:20:52,119 --> 00:20:56,359 Speaker 3: it's graphics it's important when you're marketing on social to 387 00:20:56,520 --> 00:21:02,440 Speaker 3: understand it's vertical. The graphics should be optimized for the screen. Right, 388 00:21:02,480 --> 00:21:05,360 Speaker 3: we talk about those Cowboys videos, like you know those 389 00:21:05,400 --> 00:21:08,679 Speaker 3: are built for social media, right when you're talking on TV. 390 00:21:09,440 --> 00:21:13,399 Speaker 3: Oftentimes the TV can translate to social very well. But 391 00:21:13,520 --> 00:21:16,880 Speaker 3: there's also an element of like, yeah, those graphics are 392 00:21:16,880 --> 00:21:22,040 Speaker 3: why they're for TV. Let's promote for social media. But yeah, 393 00:21:22,080 --> 00:21:25,160 Speaker 3: all the deliverables now, it's like social media is part 394 00:21:25,160 --> 00:21:25,399 Speaker 3: of it. 395 00:21:25,960 --> 00:21:29,119 Speaker 2: Really, it's important that people understand what you're saying is 396 00:21:29,160 --> 00:21:33,159 Speaker 2: that this is a brand that is taking over in 397 00:21:33,200 --> 00:21:36,399 Speaker 2: a way and people don't understand how to control it. 398 00:21:36,440 --> 00:21:39,399 Speaker 2: But here's the beauty of social media. When it comes 399 00:21:39,400 --> 00:21:43,560 Speaker 2: from brand support or somebody wanting to buy into you, 400 00:21:43,920 --> 00:21:45,480 Speaker 2: they can see what you're doing. 401 00:21:46,240 --> 00:21:49,160 Speaker 1: Like you said, like on television or streaming, they. 402 00:21:49,160 --> 00:21:51,439 Speaker 2: Might not know when that commercial airs and they said around, 403 00:21:51,600 --> 00:21:55,719 Speaker 2: but when you post, they know you post it and 404 00:21:55,760 --> 00:21:58,639 Speaker 2: they can see the engagement, they can see the likes. 405 00:21:58,840 --> 00:22:00,880 Speaker 1: Talk about how you have to. 406 00:22:00,680 --> 00:22:04,720 Speaker 2: Navigate that brenda because your work is immediately on display 407 00:22:05,200 --> 00:22:06,800 Speaker 2: and can't be challenged. 408 00:22:06,920 --> 00:22:09,320 Speaker 3: Okay, no, it's funny, and I will say it's one 409 00:22:09,320 --> 00:22:14,480 Speaker 3: of the biggest challenges of this job is you could 410 00:22:14,560 --> 00:22:18,119 Speaker 3: do ninety nine things amazing, right, I could do ninety 411 00:22:18,200 --> 00:22:23,000 Speaker 3: nine incredible posts, incredible thing the one time you do 412 00:22:23,200 --> 00:22:25,560 Speaker 3: let's say you do a tweet, right, because the media 413 00:22:25,680 --> 00:22:29,240 Speaker 3: is just all over Twitter, sorry x X, all over X. 414 00:22:29,520 --> 00:22:33,760 Speaker 3: But the one time you screw something up, you post 415 00:22:33,840 --> 00:22:39,199 Speaker 3: something that is precarious, you misspelled, the client will be like, 416 00:22:39,359 --> 00:22:42,240 Speaker 3: I'm gonna fire, you know, like fire the intern right, 417 00:22:42,320 --> 00:22:45,000 Speaker 3: so right, right, right, right, Everyone sees it. Right, It 418 00:22:45,000 --> 00:22:48,200 Speaker 3: doesn't matter all the ninety nine amazing things you did, 419 00:22:48,240 --> 00:22:50,000 Speaker 3: So that's one of the hard parts, and everyone sees it. 420 00:22:50,160 --> 00:22:55,040 Speaker 3: But I will say to metrics and data, I love 421 00:22:55,119 --> 00:22:58,560 Speaker 3: the fact that everything's open because number One, I'm very 422 00:22:58,640 --> 00:23:00,720 Speaker 3: confident in the work that I and my team does. 423 00:23:01,440 --> 00:23:04,680 Speaker 3: Number Two, we use it as storytelling, Like we will 424 00:23:04,920 --> 00:23:07,840 Speaker 3: talk in metrics. You know, I remember sending you recap 425 00:23:07,920 --> 00:23:11,920 Speaker 3: reports back in the day, and we will use that 426 00:23:12,880 --> 00:23:16,240 Speaker 3: because we I'm obsessed with data, right as you I'm 427 00:23:16,280 --> 00:23:19,600 Speaker 3: sure are with your show and your clients. Like data 428 00:23:19,640 --> 00:23:22,919 Speaker 3: tells the story and we like to, oh, look at 429 00:23:22,920 --> 00:23:26,199 Speaker 3: the views, look at the increases that you've seen. So 430 00:23:26,240 --> 00:23:28,640 Speaker 3: we like the fact that we can point to those, right, 431 00:23:28,680 --> 00:23:32,479 Speaker 3: because that's a way to measure success for us, and 432 00:23:32,520 --> 00:23:36,040 Speaker 3: I feel fortunate, and I don't. I know that it's 433 00:23:36,040 --> 00:23:39,840 Speaker 3: a lot harder sometimes if there's a billboard that I'm 434 00:23:39,880 --> 00:23:43,880 Speaker 3: driving down Miami Highway and I see a billboard, I mean, 435 00:23:43,880 --> 00:23:46,040 Speaker 3: it's not my industry, but like, I don't really know 436 00:23:46,080 --> 00:23:48,679 Speaker 3: how to measure the impact as much of the billboard. 437 00:23:49,000 --> 00:23:50,880 Speaker 3: But when you look at an Instagram post, you can 438 00:23:50,920 --> 00:23:53,239 Speaker 3: see like, oh wow, it's got one hundred thousand view 439 00:23:53,240 --> 00:23:56,199 Speaker 3: it's got a million views. We got all these comments, right, 440 00:23:56,680 --> 00:24:00,800 Speaker 3: And I will say that it's it's a blessing. It's 441 00:24:00,880 --> 00:24:02,640 Speaker 3: it's the other thing that I just thought of when 442 00:24:02,640 --> 00:24:05,760 Speaker 3: you said the commercial came out. They don't have to 443 00:24:05,760 --> 00:24:09,680 Speaker 3: find it. I remember talking to an ESPN talent and 444 00:24:10,280 --> 00:24:12,880 Speaker 3: when I was working there. They're like, he's like, yeah, 445 00:24:12,880 --> 00:24:15,080 Speaker 3: I'm really tight with the big boss. You know the 446 00:24:15,200 --> 00:24:18,679 Speaker 3: number two at ESPN. Right, I know the number two 447 00:24:18,680 --> 00:24:21,119 Speaker 3: at ESPN. Doesn't he can't watch my show every day, right, 448 00:24:21,160 --> 00:24:24,720 Speaker 3: he's watching five million shows. But he's like, he commented 449 00:24:24,720 --> 00:24:26,679 Speaker 3: about something in the show recently. It's like, it's definitely 450 00:24:26,680 --> 00:24:28,879 Speaker 3: because I posted on Instagram. It's because he follows me 451 00:24:28,920 --> 00:24:32,040 Speaker 3: on Instagram. He saw that show. The only way he's 452 00:24:32,080 --> 00:24:35,480 Speaker 3: watching my show is because he follows me on. 453 00:24:35,400 --> 00:24:39,480 Speaker 2: Instagram, right, And that's really important. Now, AI, we've brought 454 00:24:39,560 --> 00:24:43,080 Speaker 2: up that those magical letters. Is AI an asset for 455 00:24:43,200 --> 00:24:46,600 Speaker 2: you or is a challenge because of the fact that 456 00:24:46,680 --> 00:24:50,560 Speaker 2: so many people using AI to create marketing tools. 457 00:24:50,720 --> 00:24:54,439 Speaker 3: Yeah, AI is absolutely an asset, and I think anyone 458 00:24:54,480 --> 00:24:58,280 Speaker 3: who's sitting here in this position would be remiss to 459 00:24:58,400 --> 00:25:04,359 Speaker 3: not express that it's an asset. Is it a threat? Look, 460 00:25:04,359 --> 00:25:06,600 Speaker 3: you're always going to need the human component. I think that, 461 00:25:06,840 --> 00:25:12,280 Speaker 3: especially working in sports entertainment, as you know, you know, 462 00:25:12,400 --> 00:25:14,240 Speaker 3: people want a guy or girl. It's like they just 463 00:25:14,240 --> 00:25:15,840 Speaker 3: want to be able to be like people who are 464 00:25:15,920 --> 00:25:18,040 Speaker 3: very impatient or of limited time. They just want to 465 00:25:18,040 --> 00:25:20,680 Speaker 3: be able to call Reshana, be like rashon what's going on. 466 00:25:20,800 --> 00:25:23,080 Speaker 3: You know, I haven't seen all the so I think 467 00:25:23,080 --> 00:25:25,600 Speaker 3: that will always be the case. But AI helps us. 468 00:25:25,640 --> 00:25:28,720 Speaker 3: AI will help us build decks. AI will help us 469 00:25:28,800 --> 00:25:32,400 Speaker 3: do research. A I will help us with the analytics. 470 00:25:32,600 --> 00:25:37,879 Speaker 3: And there's a component where there's this one tool where 471 00:25:38,200 --> 00:25:40,520 Speaker 3: we can put in a podcast and it'll give us 472 00:25:40,520 --> 00:25:44,320 Speaker 3: the virality score. It'll look at everything an hour long 473 00:25:44,400 --> 00:25:49,800 Speaker 3: podcast and be like, we think these five videos are 474 00:25:49,880 --> 00:25:53,040 Speaker 3: highest on the Virality score list. That doesn't mean we're 475 00:25:53,040 --> 00:25:57,200 Speaker 3: blindly just accepting that, but it's a data point, right, 476 00:25:57,280 --> 00:25:58,840 Speaker 3: and we can look at that and be like, oh, okay, 477 00:25:58,920 --> 00:26:01,920 Speaker 3: let's try it, or we can use it for captions 478 00:26:01,920 --> 00:26:05,280 Speaker 3: on videos and so AI. Look as time goes on, 479 00:26:06,119 --> 00:26:11,119 Speaker 3: will it continue to eat into jobs? Yes? Will I 480 00:26:11,200 --> 00:26:15,920 Speaker 3: be out of a job probably tomorrow? No, but there's 481 00:26:16,040 --> 00:26:19,879 Speaker 3: absolutely like we are continuing. I continue to be self 482 00:26:19,880 --> 00:26:23,480 Speaker 3: conscious personally that I am not using enough. But it's 483 00:26:23,560 --> 00:26:27,080 Speaker 3: an asset. There's incredible ways to build it, to use 484 00:26:27,119 --> 00:26:30,679 Speaker 3: it to build what we're doing, and I encourage everyone 485 00:26:30,680 --> 00:26:31,720 Speaker 3: to use it. Wow. 486 00:26:32,359 --> 00:26:35,080 Speaker 2: He's the founder of be Known Agency, a boutique branding 487 00:26:35,119 --> 00:26:39,200 Speaker 2: and digital marketing firm specializing in sports and entertainment based 488 00:26:39,240 --> 00:26:41,920 Speaker 2: in Miami. Thank you for coming on the show, sharing 489 00:26:42,000 --> 00:26:45,800 Speaker 2: us your journey, your knowledge, your expertise, and more important 490 00:26:45,840 --> 00:26:48,840 Speaker 2: than your humbleness. Your humbleness is keep brother, because that 491 00:26:48,920 --> 00:26:51,520 Speaker 2: allows people to communicate what you know and they're getting 492 00:26:51,520 --> 00:26:53,360 Speaker 2: an authentic response from you. 493 00:26:54,240 --> 00:26:55,959 Speaker 3: Means so much. The last thing I'll give you, one 494 00:26:56,040 --> 00:27:00,560 Speaker 3: last thing, nugget that I think of a lot always 495 00:27:00,560 --> 00:27:04,240 Speaker 3: say it's not about what you know, it's who you know. Right. 496 00:27:04,880 --> 00:27:07,520 Speaker 3: My thing is, it's not about who you know, it's 497 00:27:07,560 --> 00:27:12,199 Speaker 3: about who knows you. Right. So meeting you know, you 498 00:27:12,320 --> 00:27:15,920 Speaker 3: know a lot of people Sean like, but it doesn't 499 00:27:15,960 --> 00:27:17,959 Speaker 3: mean you would go to bath for them necessarily. They 500 00:27:18,000 --> 00:27:22,159 Speaker 3: might vaguely know you, right, right, but if you intimately 501 00:27:22,320 --> 00:27:25,320 Speaker 3: know my work, you're like, oh, I know Brandon like, 502 00:27:25,359 --> 00:27:27,879 Speaker 3: he does good stuff. I want to have Mama Pod. 503 00:27:28,520 --> 00:27:30,639 Speaker 3: There's a difference, right, because a lot of people. Now, 504 00:27:31,320 --> 00:27:32,920 Speaker 3: you know a lot of people, but it doesn't mean 505 00:27:33,000 --> 00:27:35,840 Speaker 3: everyone do they really know you? You know. So that's 506 00:27:35,880 --> 00:27:36,919 Speaker 3: what I always think. 507 00:27:36,800 --> 00:27:39,080 Speaker 2: About, which is really cool because you know, you and 508 00:27:39,119 --> 00:27:41,440 Speaker 2: I we see each other rarelyand and we ran the 509 00:27:41,520 --> 00:27:44,200 Speaker 2: jails the super Bowl in San Francisco, and. 510 00:27:44,119 --> 00:27:48,320 Speaker 1: I went, why hasn't Brendan been on my show? Out 511 00:27:48,359 --> 00:27:49,240 Speaker 1: of sight, out of mind? 512 00:27:49,280 --> 00:27:51,240 Speaker 2: That's why you have to get out there, stay in 513 00:27:51,240 --> 00:27:54,119 Speaker 2: front of people and let people know that you're available. 514 00:27:54,400 --> 00:27:56,600 Speaker 2: And when they see that, they just steps you back 515 00:27:56,640 --> 00:27:59,160 Speaker 2: into another opportunity, which is his interview. And I want 516 00:27:59,200 --> 00:28:01,520 Speaker 2: to thank you again, my thank you for listening to 517 00:28:01,560 --> 00:28:03,639 Speaker 2: this episode. No I need for you to do me 518 00:28:03,640 --> 00:28:07,359 Speaker 2: a favor right now to follow or subscribe to Money 519 00:28:07,359 --> 00:28:10,480 Speaker 2: Making Conversations. It's free and you can find it on 520 00:28:10,560 --> 00:28:15,320 Speaker 2: the iHeartRadio app, Spotify, Apple Podcasts, or wherever you get 521 00:28:15,359 --> 00:28:19,320 Speaker 2: your podcasts. Please do me that favor, follow or subscribe 522 00:28:19,800 --> 00:28:21,360 Speaker 2: Money Making Conversations. 523 00:28:21,680 --> 00:28:22,200 Speaker 1: Keep winning.