WEBVTT - Episode 12: Driving: Distance vs. Accuracy 0:00:00.400 --> 0:00:02.400 The guys from paying They've kind of showed me how 0:00:02.480 --> 0:00:03.880 much the equipment matters. 0:00:04.160 --> 0:00:06.000 I just love that I can hit any shot I 0:00:06.080 --> 0:00:06.600 kind of want. 0:00:06.720 --> 0:00:08.480 We're gonna be able to tell some fun stories about 0:00:08.520 --> 0:00:10.640 what goes on here to help golfers play better golf. 0:00:10.720 --> 0:00:13.880 Welcome back to the Ping Proving Grounds Podcast. I'm Shane Bacon. 0:00:13.960 --> 0:00:15.720 That is Marty Jertsen. 0:00:16.239 --> 0:00:16.599 Marty. 0:00:17.320 --> 0:00:19.600 Today, we're going to talk about something that I'm very 0:00:19.640 --> 0:00:22.480 interested in because I feel like, you know, there's a 0:00:22.520 --> 0:00:24.200 lot of things in golf we talk about our age 0:00:24.239 --> 0:00:27.040 old debates. I feel like this is a exact debate. 0:00:27.560 --> 0:00:32.120 This isn't age old. I mean, for years, the thought 0:00:32.280 --> 0:00:35.720 process for professional golfers and good players was get the 0:00:35.760 --> 0:00:38.599 ball in the fairway. You think about US Opens and 0:00:38.920 --> 0:00:41.519 you know tough golf courses that we play each and 0:00:41.560 --> 0:00:45.520 every week, and players were dedicated to find the fairway first, 0:00:45.600 --> 0:00:47.519 and there was a lot of irons off tas and 0:00:47.560 --> 0:00:51.360 that mentality over the last decade or two has totally 0:00:51.400 --> 0:00:53.560 flipped and you're seeing I feel like it kind of 0:00:53.600 --> 0:00:56.520 started back in the Tiger VJ days, when VJ would 0:00:56.520 --> 0:00:59.240 just pound driver up fairways. They didn't care where it went. 0:00:59.600 --> 0:01:02.880 And it's he's on from find the fairway, and that's 0:01:02.920 --> 0:01:05.440 the benefit to beat it off the t as far 0:01:05.440 --> 0:01:08.040 as you can hit it and go find it, and 0:01:08.120 --> 0:01:10.640 that's the advantage. So today I want to discuss with 0:01:10.680 --> 0:01:15.319 you driving in terms of distance versus accuracy and what 0:01:15.560 --> 0:01:17.880 is more important. And I want to start with this, 0:01:18.640 --> 0:01:22.040 when did technology shift? When did the idea of you 0:01:22.080 --> 0:01:27.280 guys building golf clubs for distance in theory over accuracy, 0:01:27.360 --> 0:01:30.960 or maybe distance being more important than in theory accuracy 0:01:31.319 --> 0:01:33.639 shift like it did for the modern day player. 0:01:33.920 --> 0:01:36.240 This topic is so juicy, and I think you brought 0:01:36.360 --> 0:01:41.000 up the examples of VJ and Tiger. Tiger was that 0:01:41.080 --> 0:01:44.880 great example where he was like one hundred and fiftieth 0:01:44.959 --> 0:01:48.680 or one hundred and eightieth in fairways hit driving accuracy, 0:01:49.560 --> 0:01:52.360 but he was obviously he was hitting it on average 0:01:52.360 --> 0:01:54.919 at the time back in Tiger two thousand days or whatever, 0:01:55.160 --> 0:01:58.120 like thirty yards twenty five thirty yards past the to 0:01:58.280 --> 0:02:02.720 or average, and he had driving advantage. So I think 0:02:02.720 --> 0:02:05.240 it was that culmination of like, okay, Tiger's doing this, 0:02:05.840 --> 0:02:09.240 and then that con that metric of strokes gained and 0:02:09.240 --> 0:02:10.959 we got to get we all the industry has to 0:02:10.960 --> 0:02:13.800 give Mark Brody tons of credit for that absolutely writing 0:02:13.840 --> 0:02:16.560 his book. So it's like, okay, then we're still kind 0:02:16.600 --> 0:02:21.000 of connecting dots on those things to develop that kind 0:02:21.000 --> 0:02:25.600 of you know, to answer this question really is and 0:02:26.040 --> 0:02:28.280 it's really I think this is why I love doing 0:02:28.280 --> 0:02:31.880 this podcast. It's not a binary answer. It's like what's 0:02:31.919 --> 0:02:35.480 more important distance or accuracy in the answer. It's not 0:02:35.960 --> 0:02:39.239 yes or no, right, this is there's nuance between those things. 0:02:39.440 --> 0:02:41.799 And what's really cool is that we've used some of that, 0:02:41.880 --> 0:02:46.520 like those analytics to help answer that question that we 0:02:46.520 --> 0:02:48.239 could talk about today, which is really fun. 0:02:48.480 --> 0:02:50.520 Yeah, you know, I kind of go back. I'm thirty 0:02:50.600 --> 0:02:52.639 nine years old. You know, I was playing high school 0:02:52.639 --> 0:02:55.920 golf in the late nineties early two thousands, and I 0:02:56.040 --> 0:02:59.600 always felt like driving accuracy for me was the thing 0:02:59.639 --> 0:03:01.880 I struggle the most with. You know, I would always 0:03:01.960 --> 0:03:04.040 lean on the two iron. I went through a time 0:03:04.360 --> 0:03:06.639 in college and just after college, or I don't want 0:03:06.639 --> 0:03:09.000 to say I necessarily had the driver yips, but I 0:03:09.040 --> 0:03:11.760 would hit this two iron all the time off teas 0:03:11.840 --> 0:03:14.360 because I could hit it in the two fifty range, 0:03:14.400 --> 0:03:16.480 you know, as a twenty two year old, and I 0:03:16.520 --> 0:03:20.800 could live with that, and it's funny because now I 0:03:20.919 --> 0:03:23.240 feel like the most reliable club in my bag in 0:03:23.320 --> 0:03:25.840 terms of finding a fairwear having to hit a pressure 0:03:25.880 --> 0:03:28.480 pack golf shot is the Driver. I mean, the Driver 0:03:28.560 --> 0:03:32.919 has become one of my favorite clubs in terms of reliability, 0:03:33.200 --> 0:03:35.880 and it's just so wild to think of, like the 0:03:35.960 --> 0:03:38.160 old Shane and the way I thought about the driver 0:03:38.280 --> 0:03:41.640 versus you know this twenty twenty three version where when 0:03:41.640 --> 0:03:44.320 the hole's tight, I will tee the driver a little 0:03:44.320 --> 0:03:46.240 bit lower and kind of squeeze it out there. 0:03:46.640 --> 0:03:48.520 Yeah, and that's why you're seeing all the tour guys 0:03:48.600 --> 0:03:51.360 do as well, so you're seeing the driver go straighter. 0:03:51.400 --> 0:03:55.360 It's more forgiving. I think players know that driving is 0:03:55.400 --> 0:03:58.240 super important, so they're practicing it a lot more. And 0:03:58.280 --> 0:04:00.120 then certainly a lot of as Shane, which is we 0:04:00.160 --> 0:04:03.280 can get into, is golf course dependent. I mean that 0:04:03.360 --> 0:04:05.760 two iron going down there two fifty. You come back 0:04:05.760 --> 0:04:08.120 here at Arizona and place some of these courses, and 0:04:08.160 --> 0:04:10.440 that's like the only shot that the golf that the 0:04:10.480 --> 0:04:13.920 hole gives you. Obviously, so there is a golf course 0:04:14.800 --> 0:04:18.680 dependent condition around this, which is quite fun because then 0:04:18.760 --> 0:04:22.160 we build tools to help answer that question. What's more 0:04:22.160 --> 0:04:24.880 important distancer accuracy, and today we're going to talk about 0:04:24.880 --> 0:04:29.080 this ratio of the two, Like what your golf course 0:04:29.200 --> 0:04:32.240 penalty is is a big part of that equation, that 0:04:32.320 --> 0:04:35.520 calculus for you as a golfer. But yeah, I think 0:04:35.520 --> 0:04:39.080 we've seen a lot of players just both I think 0:04:39.400 --> 0:04:44.200 embrace the analytics of it as well as the driver 0:04:44.360 --> 0:04:47.760 being more forgiving and spending more time on that technique. 0:04:47.800 --> 0:04:50.240 And I think you're seeing that kind of the modern 0:04:50.320 --> 0:04:52.720 day and what you're experiencing me and the tour players 0:04:52.760 --> 0:04:55.600 is that culmination of that intersection of both of those things. 0:04:56.160 --> 0:04:58.159 And Marty, something I do want to do during this 0:04:58.240 --> 0:05:02.120 conversation is really kind of separate maybe what a professional 0:05:02.160 --> 0:05:04.640 golfer or a really good amateur golfer might think on 0:05:04.680 --> 0:05:08.640 this topic versus that middling handicap player, because I do 0:05:08.880 --> 0:05:10.960 feel like, and maybe this is just me, I like 0:05:11.000 --> 0:05:13.120 your thoughts on this, but I feel like there's so 0:05:13.279 --> 0:05:16.640 much talk about technology in the game, and it feels 0:05:16.680 --> 0:05:19.400 like we always lean on what the pro is doing. 0:05:19.520 --> 0:05:22.440 And I've had a couple buddies in my life that 0:05:22.839 --> 0:05:27.080 when driving went from like leaning a little heavy on 0:05:27.120 --> 0:05:30.120 the spin to be a little bit more accurate to 0:05:30.560 --> 0:05:33.320 taking spin off of these drivers and launching it really 0:05:33.400 --> 0:05:35.159 high and trying to get the most out of it 0:05:35.160 --> 0:05:36.640 in terms of the way you're hitting the golf ball. 0:05:36.680 --> 0:05:38.919 You know, you see Rory McRoy swing up at the 0:05:38.920 --> 0:05:42.240 golf ball so much and launching at whatever thirteen or fourteen, 0:05:42.480 --> 0:05:44.839 and you feel like people should be doing that. And 0:05:44.839 --> 0:05:48.240 I'm interested in your thoughts on how players a ten handicap, 0:05:48.279 --> 0:05:52.400 at twelve handicap, a fifteen handicap should approach driving because 0:05:52.680 --> 0:05:55.400 it's their course dependent, Like you said, how do they 0:05:55.480 --> 0:05:58.320 play their particular golf course, but it's also maybe what 0:05:58.440 --> 0:06:00.760 suits the way they swing the golf golf club as well. 0:06:01.160 --> 0:06:03.640 Yeah, Shane, The way I like to frame this, the 0:06:03.839 --> 0:06:06.840 very simple, is that the goal of a driver fitting 0:06:07.440 --> 0:06:10.640 and just driving the golf ball is to maximize distance 0:06:11.560 --> 0:06:15.680 while being mindful of dispersion. Right, Because so it's like 0:06:15.920 --> 0:06:18.440 your goal is to hit as far as possible, but 0:06:18.720 --> 0:06:22.120 you want to eliminate grow tesque misses that are going 0:06:22.200 --> 0:06:24.599 to cause you penalty shots out of bounds, water, what 0:06:24.720 --> 0:06:27.520 have you. Right, So it's to maximize distance while being 0:06:27.520 --> 0:06:31.159 mindful of that dispersion. And for your club golfer, a 0:06:31.320 --> 0:06:34.520 gain of twenty yards off the tee is going to 0:06:34.560 --> 0:06:38.039 improve your strokes gain driving, ultimately lowering your score by 0:06:38.120 --> 0:06:41.480 two point three shots. So twenty yards is going to 0:06:41.560 --> 0:06:44.600 be two point three shots. If you're a PGA Tour player, 0:06:45.080 --> 0:06:49.240 twenty yards is one shot, right because your your game's 0:06:49.240 --> 0:06:51.919 already you know, everything's kind of already tightened up right, 0:06:52.560 --> 0:06:57.719 so to speak. So that shows the value of gaining 0:06:57.760 --> 0:07:00.960 distance for your club golfer is even more important from 0:07:01.000 --> 0:07:05.000 a scoring standpoint, because after you drive it down there further, 0:07:05.320 --> 0:07:08.400 you're gonna have kind of less chances to compound errors 0:07:08.760 --> 0:07:11.520 between where you drive it and getting to the green right, 0:07:12.040 --> 0:07:14.760 So it shows that there is even more importance for 0:07:14.840 --> 0:07:17.800 the club golfer to hit the ball further. Now, let's 0:07:17.800 --> 0:07:21.840 talk about accuracy. If for you to gain one shot 0:07:21.880 --> 0:07:26.680 in accuracy, which is left right dispersion, the PGA Tour player, 0:07:26.800 --> 0:07:30.200 if they tighten their their cone or their dispersion by 0:07:30.360 --> 0:07:34.360 seven yards, that would improve their strokes game driving. They 0:07:34.360 --> 0:07:37.760 would effectively save one shot around. But if you're that 0:07:37.880 --> 0:07:42.720 same eighteen handicap er club golfer player, you would have 0:07:42.760 --> 0:07:45.760 to improve your dispersion by ten yards. So you see, 0:07:45.760 --> 0:07:48.520 we got in dispersion, we got seven yards. Ten yards 0:07:48.600 --> 0:07:53.160 is one shot, but from distance we have twenty yards 0:07:53.200 --> 0:07:56.960 being one shot around or two point three. So when 0:07:57.000 --> 0:07:59.240 you kind of do the math on that ratio for 0:07:59.320 --> 0:08:02.920 your club go, it's way more important or a bigger 0:08:02.960 --> 0:08:06.840 premium even than your tour player to emphasize gaining distance. 0:08:06.920 --> 0:08:09.920 And I think that's something we even the good fitters 0:08:09.960 --> 0:08:12.200 out there might still have a little bit of that 0:08:12.200 --> 0:08:15.000 that you know, bias from the past, where hey, we 0:08:15.080 --> 0:08:18.160 need to tighten somebody's impact dispersion, We need to get 0:08:18.160 --> 0:08:20.880 you to hit more fairways. Well if somebody's already hitting 0:08:20.880 --> 0:08:26.280 it relatively straight. We've seen great success kind of shifting 0:08:26.280 --> 0:08:29.720 that mindset in your fitting to be a little bit 0:08:29.760 --> 0:08:33.160 more give yourself permission. Is the fitter to consider a 0:08:33.240 --> 0:08:37.160 driver that might go further with uh maybe even the 0:08:37.200 --> 0:08:39.000 same or a little bit more offline it could be 0:08:39.040 --> 0:08:40.320 more beneficial for the player. 0:08:41.000 --> 0:08:44.280 What's been so interesting about getting fit in my time 0:08:44.320 --> 0:08:47.319 with ping is you'll get in the right head, or 0:08:47.360 --> 0:08:49.400 you'll get in a head that is going to be 0:08:49.440 --> 0:08:51.400 the one you're gonna use kind of your gamer head. 0:08:51.840 --> 0:08:53.640 And then I and again, this is why it's so 0:08:53.640 --> 0:08:56.440 important to get fit, in my opinion is then you 0:08:56.480 --> 0:08:59.880 can manipulate loft, you can manipulate shaft. There's so much 0:09:00.080 --> 0:09:03.040 to do, and I feel like so much the time 0:09:03.080 --> 0:09:07.240 golfers blaming themselves for bad shots or bad swings or 0:09:07.440 --> 0:09:10.679 to your point, dispersion issues. Right, Oh, this driver's going right, 0:09:11.000 --> 0:09:12.760 I must be coming over the top of it, or 0:09:12.760 --> 0:09:15.640 I must be doing something to pull this golf shot. 0:09:15.800 --> 0:09:18.360 And it could simply be that shaft isn't right in 0:09:18.400 --> 0:09:20.840 your golf club. And one of my favorite parts about 0:09:20.840 --> 0:09:24.319 the fitting process is getting the head dialed, is getting 0:09:24.360 --> 0:09:27.360 the loft dialed, and then going through those processes with 0:09:27.400 --> 0:09:31.160 the shaft, because that shaft can do so much in 0:09:31.240 --> 0:09:33.040 terms of kind of tightening things up. 0:09:34.360 --> 0:09:36.400 Yeah, the shaft's a big deal. Shame when it comes 0:09:36.400 --> 0:09:39.520 to when we're talking about that this topic of distance 0:09:39.880 --> 0:09:42.920 and accuracy, because you can use the shaft and the 0:09:43.440 --> 0:09:46.480 both the stiffness properties and all the weight and center 0:09:46.520 --> 0:09:49.640 of gravity properties to change that left right dispersion right. 0:09:49.679 --> 0:09:52.719 And a lot of times what you want to do 0:09:53.160 --> 0:09:57.319 is maybe not change the shaft and the balance point 0:09:57.360 --> 0:10:01.560 to get more draw bias to eliminate that right miss, 0:10:01.600 --> 0:10:04.200 and then your psychology is freed up. You can have 0:10:04.280 --> 0:10:07.400 more of your natural release pattern right type of thing, 0:10:07.440 --> 0:10:09.280 and then you can swing harder and you hit it further, 0:10:09.320 --> 0:10:11.920 and you know that that one out of four, one 0:10:11.960 --> 0:10:13.840 out of five foul ball to the right is no 0:10:13.920 --> 0:10:15.520 longer going to be in there. So a lot of 0:10:15.520 --> 0:10:20.679 times it's gaining freedom from a specific miss type of thing. 0:10:20.800 --> 0:10:22.679 But one of the fun things Shane and shafts, we're 0:10:22.679 --> 0:10:25.439 talking about the concept of shafts here. The topic shafts 0:10:26.120 --> 0:10:29.920 is how do we use shaft technology to influence this 0:10:30.120 --> 0:10:33.680 distance versus accuracy topic? And a big thing that we've 0:10:33.720 --> 0:10:37.079 done a lot of folks. I think for a while 0:10:37.200 --> 0:10:39.319 we were a little controversial because we had our driver 0:10:39.559 --> 0:10:42.400 at forty five and three quarters inches standard length right, 0:10:42.760 --> 0:10:45.120 and everyone's like, oh, you know, the tour players are 0:10:45.120 --> 0:10:47.560 playing drivers that are forty four and a half. You 0:10:47.640 --> 0:10:50.440 need a tighten dispersion, you go shorter, you're gonna hit 0:10:50.440 --> 0:10:52.760 it straighter. All these things are kind of floating out there. 0:10:53.080 --> 0:10:56.640 We kept doing the research and we were like, well, 0:10:56.679 --> 0:10:59.360 we don't really see a compelling reason to go shorter 0:10:59.600 --> 0:11:03.439 as our stock length. We see that at a relatively 0:11:03.520 --> 0:11:07.280 longer length the golfer's gonna have their is getting a 0:11:07.280 --> 0:11:09.520 little technical, but shift their swinger actually a little more 0:11:09.559 --> 0:11:11.720 to the right. They're gonna hit more up on the ball. 0:11:11.760 --> 0:11:14.480 You mentioned Rory hitting more up a pod, more positive 0:11:14.520 --> 0:11:17.360 angle of attack. Swinging more right is generally what a 0:11:17.400 --> 0:11:19.320 lot of the club golfers that come over the top 0:11:19.360 --> 0:11:22.400 and hit the wipe ye kind of slice out their need. 0:11:23.000 --> 0:11:27.000 But how do we have that longer length without losing 0:11:27.200 --> 0:11:30.040 without the club getting too heavy? Right? That's kind of 0:11:30.080 --> 0:11:33.000 the where we needed to innovate, and we spend a 0:11:33.040 --> 0:11:35.560 lot of time. We've evolved this technology over the last 0:11:35.559 --> 0:11:40.000 decade plus of having super counterbalance shafts. So you look 0:11:40.040 --> 0:11:42.560 at our quote unquote stock shaft we like to call 0:11:42.640 --> 0:11:46.400 them proprietary, is called the Alta CB, and that CB 0:11:46.840 --> 0:11:50.640 stands for counterbalance, Okay, and that really is the secret 0:11:50.679 --> 0:11:53.920 sauchine of like the G four to thirty driver ALTA 0:11:54.000 --> 0:11:58.280 shafts being forty five and three quarter, that's the swing 0:11:58.320 --> 0:12:01.040 weight still perfect for the player. It's D two D 0:12:01.120 --> 0:12:04.000 three whatever we need to do to optimize it, and 0:12:04.040 --> 0:12:05.959 we still have a lot of mass in the head 0:12:06.080 --> 0:12:08.600 so you can go longer, doesn't feel too heavy. To 0:12:08.640 --> 0:12:10.800 the golfer, but we still have that mask to get momentum. 0:12:11.200 --> 0:12:14.000 That's kind of all this is kind of working towards 0:12:14.040 --> 0:12:18.080 that concept. We're putting a premium on our default build 0:12:18.440 --> 0:12:21.479 to be biased for distance and while being mindful of accuracy. 0:12:21.559 --> 0:12:25.240 All right, Marty, take me back to your initial designs 0:12:25.280 --> 0:12:28.960 with the driver, because I can only imagine that as 0:12:28.960 --> 0:12:32.000 you're designing drivers and you're going through that process, which 0:12:32.160 --> 0:12:35.080 is so cool to see. I mean, you're literally building 0:12:35.080 --> 0:12:38.000 these new clubs. You're you're finding I mean you've told 0:12:38.000 --> 0:12:40.760 the turbulator story on this podcast before, but you're finding 0:12:40.840 --> 0:12:43.960 ways to change the look or the feel or obviously 0:12:44.000 --> 0:12:46.720 the design of a driver. What are you looking for 0:12:46.840 --> 0:12:49.079 as you're going through that design process in terms of 0:12:49.120 --> 0:12:52.280 both accuracy and distance, Like what are the numbers that 0:12:52.320 --> 0:12:55.760 gets you excited? Are you gaining the five yards? Ten yards? 0:12:55.880 --> 0:12:57.960 You know, ping man swinging this thing? And it's a 0:12:57.960 --> 0:13:00.600 little tighter dispersion, like what are those numbers that you 0:13:00.720 --> 0:13:03.840 guys are looking to see before you maybe take it 0:13:03.880 --> 0:13:05.800 to your boss and go, hey, I think this is 0:13:05.840 --> 0:13:06.200 the one. 0:13:06.720 --> 0:13:11.920 Yeah, it's like trying to eke out some improvements. It 0:13:11.960 --> 0:13:14.240 starts in the design world where we're just doing things 0:13:14.320 --> 0:13:17.360 on the computer, Shane, It's like just modeling. Okay, if 0:13:17.360 --> 0:13:19.640 I change this geometry, if I could get the wall 0:13:19.679 --> 0:13:21.800 thickness thinner in this one area, if I can save 0:13:21.880 --> 0:13:23.880 some weight from the crown, if I can save some 0:13:23.920 --> 0:13:26.760 weight from the face, I can move that weight to 0:13:26.800 --> 0:13:28.959 move the center of gravity lower and deeper. And when 0:13:29.000 --> 0:13:31.679 I do that, the moment of inertia goes up. And 0:13:31.720 --> 0:13:35.040 then we know predictively because we've made like we've made 0:13:35.040 --> 0:13:37.760 some really cool prototypes here, Shane, where we can have 0:13:37.880 --> 0:13:41.160 the same CG, but we can vary the moment of inertia. 0:13:41.200 --> 0:13:43.079 We'll put on the robot, we hit it all over 0:13:43.120 --> 0:13:47.079 the face, and we can kind of prove that hypothesis 0:13:47.120 --> 0:13:50.720 that higher moment of inertia will help you hit it straighter. Right. 0:13:51.120 --> 0:13:53.280 But the challenge is, and this is where I think 0:13:53.360 --> 0:13:55.280 we have really done it ping, is we want to 0:13:55.320 --> 0:13:59.480 have high MOI. And this was kind of a thought 0:13:59.520 --> 0:14:01.839 in the market place for a long time. Oh, HIGHMI 0:14:01.920 --> 0:14:05.079 drivers always spin a lot, right, Well, well, we broke 0:14:05.120 --> 0:14:07.959 through that, right, you can have a high MOI driver 0:14:08.120 --> 0:14:10.560 that spins low. It's what our LST is. And some 0:14:10.640 --> 0:14:13.280 of these other things. So we're really trying to move 0:14:13.360 --> 0:14:18.200 center gravity low, deep, but the right amount while maximizing MOI, 0:14:18.600 --> 0:14:21.640 and then the payoff to the golfer is being able 0:14:21.680 --> 0:14:24.440 to measure that both in player testing where we see 0:14:24.480 --> 0:14:29.400 increases in ball speed, distance, carry and dispersion, and also 0:14:29.480 --> 0:14:32.000 put it on the robot. And we put on the robot, 0:14:32.040 --> 0:14:34.440 we can heat map the face, hit it all over 0:14:34.440 --> 0:14:38.080 the face in a nine position test and see, Okay, yes, 0:14:38.160 --> 0:14:40.640 I improve the moment of the inertia on this driver design, 0:14:40.680 --> 0:14:43.800 or I change the face shaping like our sponsistency, and 0:14:43.880 --> 0:14:47.560 we see higher ball speed across the face, we see 0:14:47.600 --> 0:14:51.520 better dispersion, and then connect those dots. Ultimately, Shane, it's 0:14:51.520 --> 0:14:54.800 the player testing because that's the real world what me 0:14:54.840 --> 0:14:57.600 and you and our golfer out there is going to experience. 0:14:58.560 --> 0:15:00.320 That is the most fun to look at in our 0:15:00.400 --> 0:15:01.240 data analysis. 0:15:01.400 --> 0:15:02.360 Okay, let me ask you this. 0:15:02.440 --> 0:15:03.960 I know you've already kind of answered a little bit 0:15:03.960 --> 0:15:07.080 of this, But let's say Guy A hits fourteen of 0:15:07.160 --> 0:15:10.520 fourteen fairways, averages two to sixty off the tee versus 0:15:10.560 --> 0:15:13.400 Guy B hits seven of fourteen fairways, and it's at 0:15:13.440 --> 0:15:16.160 three hundred yards off the tee who is at the 0:15:16.240 --> 0:15:19.000 advantage in golf in twenty twenty three. 0:15:20.000 --> 0:15:22.720 Yeah, so if you're on an average penalty golf course, 0:15:22.920 --> 0:15:25.880 that player that's forty yards down there. For those same 0:15:25.920 --> 0:15:28.760 reasons we talked about, as long as as long as 0:15:28.760 --> 0:15:33.400 those seven that missed the fairway aren't crazy exotically offline, right, So, 0:15:33.520 --> 0:15:37.960 as long as your dispersion grows kind of like a cone. 0:15:38.120 --> 0:15:39.960 That's a good way to kind of think of it, 0:15:40.040 --> 0:15:44.040 is there's this cone out there, and that ratio of 0:15:44.120 --> 0:15:47.800 distance to accuracy for the everyday golfer. We kind of 0:15:47.800 --> 0:15:50.120 talked about that a little bit. What those numbers are 0:15:50.320 --> 0:15:53.760 is two to one. So for every two yards you 0:15:53.880 --> 0:15:57.000 gain in distance, you can live with one more yard 0:15:57.040 --> 0:15:59.400 of offline. What does this mean? If you go get fit, 0:16:00.080 --> 0:16:02.800 if you go take your game or driver, then you're 0:16:02.840 --> 0:16:06.080 gonna go try our G four thirty with the alta 0:16:06.200 --> 0:16:08.240 CB might be a little longer than what you're used to. 0:16:08.280 --> 0:16:12.800 You got the launch conditions dialed in. It's twenty yards further. Right, 0:16:13.000 --> 0:16:15.760 if your dispersion. Most of the time we see our 0:16:15.800 --> 0:16:19.240 dispersion decreases because of all of our technology and inertia 0:16:19.240 --> 0:16:22.440 and things of that nature. But if your dispersion is 0:16:22.440 --> 0:16:25.560 is it doesn't grow by more than ten yards right, 0:16:25.600 --> 0:16:28.320 you gain twenty down the fairway. As long as you 0:16:28.360 --> 0:16:31.120 didn't grow by more than ten yards of offline left 0:16:31.200 --> 0:16:34.560 or right, that will be a positive from a strokes 0:16:34.600 --> 0:16:37.520 gain driving or a scoring standpoint. And quite frankly, it's 0:16:37.520 --> 0:16:39.440 like it's fun. You can hit it by your buddies 0:16:39.440 --> 0:16:42.160 and things of that nature. So what's really cool is 0:16:42.160 --> 0:16:43.760 that when you can hit it twenty yards further, and 0:16:43.840 --> 0:16:46.960 this is what we quite often see, and also keep 0:16:47.000 --> 0:16:50.880 your dispersion or tighten it, then you're really gonna compound 0:16:50.920 --> 0:16:53.440 those gains. And that's where you get more into the 0:16:53.960 --> 0:16:56.840 You know, your your driver fit gained you three or 0:16:56.880 --> 0:16:59.040 four shots around. We see that very often. 0:16:59.400 --> 0:17:03.360 How do you find more distance all the time? I 0:17:03.360 --> 0:17:05.920 think this is something that consumers ask a lot about 0:17:05.960 --> 0:17:08.080 a new driver. Yeah, you know, this is the longest 0:17:08.160 --> 0:17:10.840 driver ever made. This one's going longer. I can tell 0:17:10.880 --> 0:17:13.400 you four thirty is longer than four to twenty five. 0:17:13.440 --> 0:17:15.160 I mean that's been my personal experience. 0:17:15.400 --> 0:17:16.000 It just is. 0:17:16.320 --> 0:17:18.840 But how do you keep finding this distance in these 0:17:18.920 --> 0:17:23.560 drivers while also maintaining a regulated driver by the USGA 0:17:23.600 --> 0:17:24.240 and the RNA. 0:17:24.640 --> 0:17:27.520 Yeah, I think Shane. For us, it's all about compound interest. 0:17:27.600 --> 0:17:30.560 It's it's it's stacking things. It's okay we come out 0:17:30.600 --> 0:17:34.520 with a new technology, let's not take away something that 0:17:34.560 --> 0:17:37.639 we already gave the golfer, right, and that is really 0:17:37.640 --> 0:17:39.840 hard to do. It sounds easy, but it's really hard 0:17:39.880 --> 0:17:43.160 to do so, and looking at the driver we were talking about, 0:17:43.160 --> 0:17:47.199 shafts is a system. So our counterbalance shafts is a 0:17:47.320 --> 0:17:51.239 super important part for most golfers that are playing our 0:17:51.240 --> 0:17:54.680 all to CB at forty five and three quarter, optimizing 0:17:54.720 --> 0:17:58.359 the headway and being able to deliver that to the golfer. 0:17:58.440 --> 0:18:01.360 So I think stacking things like the shaft the system 0:18:01.440 --> 0:18:04.760 design going a little bit longer, stacking with the G 0:18:04.920 --> 0:18:07.280 four to thirty. It's the thinnest face we've ever had, 0:18:07.760 --> 0:18:11.280 and a lot of that is borne through our modeling techniques, 0:18:11.320 --> 0:18:13.920 a lot of super compute and things we're doing on 0:18:13.960 --> 0:18:17.360 the golf physics side. It's s consistency because you don't 0:18:17.400 --> 0:18:19.520 want to go out and pick the driver that you 0:18:19.600 --> 0:18:22.800 hit the furthest with your one best shot. That's something 0:18:22.800 --> 0:18:26.280 that I think you've seen our fitters and golfers get 0:18:26.320 --> 0:18:29.560 more used to is go out and evaluate drivers and 0:18:29.640 --> 0:18:32.919 look at your dispersion on all ten or twenty shots 0:18:33.520 --> 0:18:37.200 and your average distance on all those hits, because things 0:18:37.240 --> 0:18:39.520 like sponsistency, you're going to give you more distance when 0:18:39.520 --> 0:18:41.600 you hit it low on the face. So Shane, when 0:18:41.640 --> 0:18:45.199 you're experiencing the four thirty going further, me too. A 0:18:45.200 --> 0:18:46.960 lot of it is we're not hitting it perfect. Every 0:18:46.960 --> 0:18:49.200 time your team at low you're hitting your stingers out there, 0:18:49.200 --> 0:18:51.679 they're going further. A lot of that is impacts that 0:18:51.800 --> 0:18:55.560 aren't perfectly centered right, So it's adding that up. It's 0:18:55.600 --> 0:18:58.600 adding moment of inertiaup. It's more ball speed through materials, 0:18:58.640 --> 0:19:02.080 face design, more clubheits be through turbulators. You start stacking 0:19:02.119 --> 0:19:04.679 all these things up and that's where you get that 0:19:04.760 --> 0:19:07.680 compound interest and you can have drivers and we're we're 0:19:07.680 --> 0:19:10.399 doing it. We're seeing in real life that keep going 0:19:10.480 --> 0:19:12.600 a little bit further and or a little bit straight 0:19:13.000 --> 0:19:14.760 every time we launch one out in the market. 0:19:14.840 --> 0:19:18.160 How much is the sweet spot focused in design versus 0:19:18.280 --> 0:19:21.080 around the face? Because you know, like that hot toe 0:19:21.200 --> 0:19:23.680 has been a big top topic over the last few years. 0:19:23.680 --> 0:19:24.919 You know, if you hit the ball. 0:19:24.880 --> 0:19:27.080 On that top left part of the driver, it's a mishit, 0:19:27.320 --> 0:19:29.080 but it can still go plenty far. That was not 0:19:29.160 --> 0:19:31.960 the case, you know, fifteen twenty years ago. How much 0:19:32.000 --> 0:19:33.960 I don't know. You mentioned the nine spots on the 0:19:34.000 --> 0:19:36.360 driver you do with the robot test team. How much 0:19:36.440 --> 0:19:39.240 is the focus on not just the sweet spots in 0:19:39.359 --> 0:19:42.040 terms of where you're hitting these golf clubs specifically a driver, 0:19:42.359 --> 0:19:44.800 but the mishits, Like, how can you gain the most 0:19:44.800 --> 0:19:46.320 out of a mishit for the average player? 0:19:47.160 --> 0:19:48.960 Yeah, it's huge, and we've done a lot of research 0:19:49.040 --> 0:19:51.760 on what does that dispersion pattern look like for the 0:19:51.760 --> 0:19:54.760 better player, what does it look like for your everyday golfer? 0:19:55.040 --> 0:19:58.639 And for your everyday golfer, that impact dispersion where you 0:19:58.720 --> 0:20:02.000 hit around the faces of the obviously way bigger. So 0:20:02.119 --> 0:20:06.600 we put more of a priority on a moment of 0:20:06.640 --> 0:20:09.480 inertia on our max driver that's going to spin the 0:20:09.520 --> 0:20:14.840 appropriate amount for that golfer, right because their impact dispersion 0:20:14.880 --> 0:20:17.560 is a little bit bigger. This gets pretty nuanced, though, Shane, 0:20:18.080 --> 0:20:20.959 because what we've come to find out in this kind 0:20:21.000 --> 0:20:24.480