1
00:00:02,560 --> 00:00:05,960
Speaker 1: Global business news twenty four hours a day at Bloomberg

2
00:00:06,000 --> 00:00:09,080
Speaker 1: dot com, the Radio plus mobile app, and on your radio.

3
00:00:09,360 --> 00:00:14,000
Speaker 1: This is a Bloomberg Business Flash from Bloomberg World Headquarters.

4
00:00:14,080 --> 00:00:16,599
Speaker 1: I'm Charlie Howled forty two minutes to go ahead of

5
00:00:16,600 --> 00:00:19,280
Speaker 1: the clothes on a mondays some pet fine hundred index

6
00:00:19,360 --> 00:00:21,599
Speaker 1: trading at a record. Let's head right over to the

7
00:00:21,640 --> 00:00:24,840
Speaker 1: First Word Breaking news desk for today's afternoon call. And

8
00:00:24,920 --> 00:00:28,520
Speaker 1: here's Bill Maloney. Good afternoon, Charlie May. US averages are

9
00:00:28,560 --> 00:00:31,280
Speaker 1: climbing again today, with the Dow currently hired by a

10
00:00:31,360 --> 00:00:35,040
Speaker 1: hundred and seventeen points, SPS game twelve and AzaC rises

11
00:00:35,080 --> 00:00:38,600
Speaker 1: forty four over. In Europe, Germany game two point one percent.

12
00:00:39,040 --> 00:00:42,479
Speaker 1: UK closed up one point four percent back In the

13
00:00:42,600 --> 00:00:45,120
Speaker 1: US small cap six hundred is up eight points, and

14
00:00:45,200 --> 00:00:47,960
Speaker 1: he was ten Yield hits one point for three percent.

15
00:00:48,400 --> 00:00:50,880
Speaker 1: Eight out of Tennessee sectors are higher, led by gains

16
00:00:50,880 --> 00:00:55,680
Speaker 1: and industrials, technology and the financials only. Utilities and telecom

17
00:00:55,800 --> 00:00:59,200
Speaker 1: fell down, Transports jump fifty points and as a biotex

18
00:00:59,320 --> 00:01:02,880
Speaker 1: rise fort and the VIX is a little changed down.

19
00:01:02,920 --> 00:01:07,160
Speaker 1: Leaders included Bowank, Goleman, Sacks, and American Express small losses

20
00:01:07,200 --> 00:01:09,959
Speaker 1: for United Health Group and how call it kicks off

21
00:01:10,000 --> 00:01:13,319
Speaker 1: the unofficial start to earning season. Tonight reports after the

22
00:01:13,360 --> 00:01:16,600
Speaker 1: bell estimates are for nine cent SUN revenues of five

23
00:01:16,600 --> 00:01:19,319
Speaker 1: point to seven billion live in the first Breaking news

24
00:01:19,360 --> 00:01:21,680
Speaker 1: desk on Bill Maloney. Charlie, all right, thank you very much. Bill.

25
00:01:21,720 --> 00:01:23,840
Speaker 1: I'll co op now by two point four percent to

26
00:01:23,880 --> 00:01:27,800
Speaker 1: hear live breaking news over your Bloomberg type squaw gasque

27
00:01:28,000 --> 00:01:32,080
Speaker 1: you a w K on your terminal. I'm Charlie Peloton.

28
00:01:32,200 --> 00:01:38,840
Speaker 1: That's a Bloomberg business flash June listening to Taking Stock

29
00:01:39,000 --> 00:01:43,640
Speaker 1: with Bim Box and Kathleen Hays on Bloomberg Radio. Look

30
00:01:43,680 --> 00:01:47,840
Speaker 1: around you. If there are twelve men nearby, one of

31
00:01:47,880 --> 00:01:51,960
Speaker 1: them will have some form of color blindness, some kind

32
00:01:52,000 --> 00:01:57,320
Speaker 1: of color vision deficiency. One in twelve men have color deficiencies,

33
00:01:57,520 --> 00:01:59,800
Speaker 1: as well as one and two hundred women. This is

34
00:01:59,800 --> 00:02:03,760
Speaker 1: through out the world have color vision deficiency. I can't

35
00:02:03,840 --> 00:02:08,160
Speaker 1: see colors accurately. But there is a solution. Andy Schmider

36
00:02:08,200 --> 00:02:10,080
Speaker 1: is the co founder and the president and the chief

37
00:02:10,120 --> 00:02:15,800
Speaker 1: executive and Chroma, and he joins us now from Berkeley, California. Andy,

38
00:02:16,040 --> 00:02:19,320
Speaker 1: tell us a little bit about your solution to this

39
00:02:19,880 --> 00:02:28,120
Speaker 1: condition of color vision deficiency. I mean, UM. This company

40
00:02:28,160 --> 00:02:33,279
Speaker 1: actually got started out of research by myself and Don McPherson,

41
00:02:34,240 --> 00:02:39,280
Speaker 1: which goes back over ten years. Originally, Uh, Don, he

42
00:02:39,360 --> 00:02:44,480
Speaker 1: has a PhD in glass science. UM. He was experimenting

43
00:02:44,480 --> 00:02:49,560
Speaker 1: with some experimental lenses for an application in laser surgery

44
00:02:50,120 --> 00:02:53,840
Speaker 1: and discovered a kind of unusual color transformation effect that

45
00:02:53,880 --> 00:02:57,400
Speaker 1: seemed to help people with someone with color blindness. Uh.

46
00:02:57,440 --> 00:03:00,239
Speaker 1: And then you know, we teamed up and over the

47
00:03:00,320 --> 00:03:04,320
Speaker 1: years have kind of perfected the delivery of this UM

48
00:03:04,520 --> 00:03:10,000
Speaker 1: technology into a consumer friendly plastic lens format UM. And

49
00:03:10,040 --> 00:03:13,919
Speaker 1: as you've seen, we've had some pretty amazing response uh

50
00:03:14,040 --> 00:03:17,960
Speaker 1: from our customers in these online videos and and so on.

51
00:03:18,360 --> 00:03:22,560
Speaker 1: So andy, Uh, the most common form of color blindness, Yes, red,

52
00:03:22,600 --> 00:03:27,079
Speaker 1: green color blindness. What what is it? Then? So you've

53
00:03:27,120 --> 00:03:33,079
Speaker 1: developed the technology, How does how do these glasses work?

54
00:03:33,120 --> 00:03:35,800
Speaker 1: How do they balance the signals properly so my eye

55
00:03:35,800 --> 00:03:40,160
Speaker 1: can see colors all of a sudden. Yeah. So on

56
00:03:40,240 --> 00:03:44,000
Speaker 1: the retina, which is the light receiving part of the eye,

57
00:03:44,080 --> 00:03:48,280
Speaker 1: the back of the eye, there's an array of about

58
00:03:48,400 --> 00:03:54,160
Speaker 1: six million tiny little light receptors. They're called the cone cells,

59
00:03:54,640 --> 00:03:58,160
Speaker 1: and it's kind of like the the sensor inside of

60
00:03:58,160 --> 00:04:03,440
Speaker 1: a digital camera. UM. These cells can be classified into

61
00:04:03,480 --> 00:04:07,840
Speaker 1: three different types UM, and the three types respond to

62
00:04:07,840 --> 00:04:10,720
Speaker 1: different regions of the visible spectrum, and that this gives

63
00:04:10,840 --> 00:04:15,520
Speaker 1: rise to the the way we describe color in terms

64
00:04:15,520 --> 00:04:19,640
Speaker 1: of its composition of three different primaries. Now, in the

65
00:04:19,800 --> 00:04:25,000
Speaker 1: eye of a person with red green color blindness, the

66
00:04:25,200 --> 00:04:29,920
Speaker 1: cells that are responsible for receiving red versus green light,

67
00:04:30,120 --> 00:04:33,880
Speaker 1: so those are the two different primary colors. They are

68
00:04:34,480 --> 00:04:39,160
Speaker 1: spectrally shifted so that their responses have become overlapping. So

69
00:04:40,080 --> 00:04:43,200
Speaker 1: one way to imagine this is like suppose, UM, you're

70
00:04:43,400 --> 00:04:46,440
Speaker 1: kind of like tuning the knob on a an old

71
00:04:46,560 --> 00:04:49,800
Speaker 1: analog radio and you're trying to listen to one station,

72
00:04:49,839 --> 00:04:54,880
Speaker 1: but you hear the the talk of an adjacent station

73
00:04:55,000 --> 00:04:58,720
Speaker 1: is bleeding over right. That's kind of like what their

74
00:04:58,720 --> 00:05:01,320
Speaker 1: eyes are doing, but optic lee. So essentially they're looking

75
00:05:01,360 --> 00:05:03,840
Speaker 1: at something that's either red or green, but instead of

76
00:05:04,000 --> 00:05:06,680
Speaker 1: simply seeing red or green, they're kind of getting this

77
00:05:06,800 --> 00:05:10,800
Speaker 1: cross talk between the two. So the solution to this

78
00:05:11,400 --> 00:05:14,960
Speaker 1: UM is what is delivered in our lens, which is

79
00:05:15,120 --> 00:05:19,359
Speaker 1: a type of UM optical filter called the narrow band

80
00:05:19,880 --> 00:05:24,800
Speaker 1: notch filter, and it blocks out specific frequencies of light

81
00:05:24,839 --> 00:05:29,360
Speaker 1: where this overlap is occurring, and that enables more like

82
00:05:29,640 --> 00:05:35,760
Speaker 1: um cleanly separated image to be transmitted to the eye,

83
00:05:35,800 --> 00:05:39,120
Speaker 1: and that's what helps them overcome the symptoms of red

84
00:05:39,120 --> 00:05:42,720
Speaker 1: green color blindness. Andy, they're about and estimated the three

85
00:05:42,800 --> 00:05:45,760
Speaker 1: hundred million people around the world who suffer from some

86
00:05:46,080 --> 00:05:50,520
Speaker 1: form of red green color vision deficiency. You say that

87
00:05:50,560 --> 00:05:53,080
Speaker 1: this is not a cure, but tell us how large

88
00:05:53,120 --> 00:05:57,600
Speaker 1: the companies and what your plans are. UM, Yeah, that's right.

89
00:05:57,680 --> 00:06:03,000
Speaker 1: So the role of wide market is potentially huge. UM.

90
00:06:03,040 --> 00:06:05,359
Speaker 1: You know, we've we've been able to sell tens of

91
00:06:05,400 --> 00:06:12,560
Speaker 1: thousands through our um e commerce website channel, and you know,

92
00:06:12,760 --> 00:06:15,800
Speaker 1: reaching the larger global market is going to be an

93
00:06:15,800 --> 00:06:17,880
Speaker 1: interesting challenge for us. We're kind of at the point

94
00:06:17,920 --> 00:06:22,279
Speaker 1: now where we're gonna be transitioning from you know, having

95
00:06:22,680 --> 00:06:27,279
Speaker 1: proven an established that we have a working product that's

96
00:06:28,000 --> 00:06:32,400
Speaker 1: helping people to now like expanding and growing our operation,

97
00:06:33,279 --> 00:06:35,880
Speaker 1: especially to be able to reach some of the overseas markets. Well.

98
00:06:35,880 --> 00:06:38,479
Speaker 1: And Eddy, what is the challenge in marketing this? It

99
00:06:38,480 --> 00:06:40,680
Speaker 1: seems like a great product that people would just like

100
00:06:40,720 --> 00:06:42,560
Speaker 1: go online say, man, everybody's got to have this but

101
00:06:42,560 --> 00:06:45,800
Speaker 1: it's not that simple. What's the biggest challenge you face now? Yeah, well,

102
00:06:45,839 --> 00:06:49,120
Speaker 1: you know one one challenge is that everybody wants to

103
00:06:49,600 --> 00:06:53,200
Speaker 1: try it um. There's kind of a they want to

104
00:06:53,240 --> 00:06:56,440
Speaker 1: They want to see that it's real before they invest

105
00:06:56,720 --> 00:07:02,040
Speaker 1: in the the item. So um and that's really kind

106
00:07:02,040 --> 00:07:04,599
Speaker 1: of impossible to deliver just to say through the e

107
00:07:04,640 --> 00:07:09,720
Speaker 1: commerce channel. So UM. You know, you can go into

108
00:07:10,000 --> 00:07:13,400
Speaker 1: what we call the eye care professional UM market or

109
00:07:13,480 --> 00:07:18,040
Speaker 1: the three O s Optometrists, opticians, optomologists, uh and and

110
00:07:18,200 --> 00:07:23,840
Speaker 1: we are currently available in about dirty locations in the US. UM.

111
00:07:23,960 --> 00:07:27,240
Speaker 1: So that's one way you can you can you can

112
00:07:27,240 --> 00:07:31,040
Speaker 1: try it um well and just medi rewas to the

113
00:07:31,080 --> 00:07:34,200
Speaker 1: best of luck. He's CEO and co founder of and Chroma,

114
00:07:34,280 --> 00:07:38,160
Speaker 1: new eyeglasses that help color blind people see color. I'm

115
00:07:38,280 --> 00:07:41,560
Speaker 1: Kathleen Hayes along with Tim Fox. This is taking Stock

116
00:07:41,840 --> 00:07:47,560
Speaker 1: and this is Winter Bloom. We're taking Stock has brought

117
00:07:47,560 --> 00:07:50,000
Speaker 1: you by Time Winner Cable Business Class. If your business

118
00:07:50,000 --> 00:07:52,800
Speaker 1: relies on the phone company, maybe getting less than you deserve.

119
00:07:52,920 --> 00:07:56,120
Speaker 1: Make the switch to more speed, more value and more savings.

120
00:07:56,240 --> 00:07:59,600
Speaker 1: Visit business dot t WC dot com, slash more