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Speaker 1: T T E R dot Ai. The Black Effect Presents

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Speaker 1: features honest conversations and exclusive interviews, a space for artists,

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Speaker 1: everyday people and listeners to amplify, elevate, and empower black

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Speaker 1: voices with great conversations. Make sure to listen to The

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Speaker 1: Black Effect Presents podcast on I Heart Radio, Apple podcasts

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Speaker 1: or wherever you get your podcasts. Welcome to Money Making Conversation.

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Speaker 1: I'm your host, Rashan McDonald. Each Money Making Conversation talk

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Speaker 1: shows about entrepreneurship and entertainment. I provide the consumer and

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Speaker 1: business owner access to celebrity CEOs, entrepreneurs, and industry decision makers.

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Speaker 1: I recognized that we all have different definitions of success.

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Speaker 1: For some insercizable paycheck. Mine is helping people wake up

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Speaker 1: and inspiring them to accomplish their goals and living their

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Speaker 1: very fast, living the very best lives through their own

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Speaker 1: personal passion. And That's what I'm going to do for you.

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Speaker 1: I want you to stop tripping over small challenges and

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Speaker 1: prepare to rise above the big obstacles that life is

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Speaker 1: going to present to you. The Money Making Conversation interviews

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Speaker 1: provide relatable, informative information to my listeners by career and

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Speaker 1: financial planning, entrepreneurship, motivation, leadership, overcoming the arts, and how

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Speaker 1: to live a balanced life. My next guest, they are

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Speaker 1: on the phone or straight out of Gary and Dana

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Speaker 1: by way of our they are childhood friends and enthusiastic

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Speaker 1: consumers of coffee and tea. I'm my love, my wife,

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Speaker 1: would love y'all. She just loves her some tea. Man.

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Speaker 1: They're the co founders of Black and Goal, the first

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Speaker 1: black owned, nationally distributed coffee brand, is challenging coffee kings

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Speaker 1: like Starbucks and Pete's with a socially conscious business model

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Speaker 1: aimed at supporting at risk communities. They are selling coffee

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Speaker 1: with a cause. Please welcome to money making Conversation. Co

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Speaker 1: founders p J. Caesar and my man Rob Johnson. How

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Speaker 1: are you doing? Team? Thank you for having us. You

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Speaker 1: guys from Gary and Dana and one of the big

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Speaker 1: big celebrities out of Garyanna is the families, the Jackson

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Speaker 1: five family and of course Michael Jackson. Tell us a

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Speaker 1: little background of you guys, because you're lifelong friends and

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Speaker 1: I know your business is based out of out of hour,

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Speaker 1: but tell us how I started and uh at the

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Speaker 1: relationship that you guys built to take it to our

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Speaker 1: and Gary and Dana. Um So this was rod um.

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Speaker 1: As you mentioned, we born in rains and Gary, Indiana.

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Speaker 1: We actually grew up a rocks throw from each other

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Speaker 1: on the same block, graduated from high school. Um uh,

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Speaker 1: right next alongside to each other in part of ways

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Speaker 1: um to pursue our own collegiate careers myself going down

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Speaker 1: to Indiana University and right UH to university who's your

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Speaker 1: throwing group? Uh? And per mail UH took a different

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Speaker 1: out UH to University of Northern Iowa, UM and which

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Speaker 1: is you know kind of how we made that transition

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Speaker 1: to being handquartered and operated out of Iowa. UH. From

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Speaker 1: there pursued careers UM and nonprofit management as well as

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Speaker 1: retail merchandizing, respectively, and decided we wanted to leverage those

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Speaker 1: skills that we had garnered over the last decade or

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Speaker 1: so into an entrepreneurial endeavor. UH. It made sense to

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Speaker 1: do something that we were familiar with, not necessarily from

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Speaker 1: a scientific standpoint, but just as consumers um as you

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Speaker 1: made reference to UH and from their black and bol

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Speaker 1: was born. So you know, just a real work, organic

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Speaker 1: relationship that that turned into a business partnership. Well. The

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Speaker 1: interesting thing about it when they when you when people

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Speaker 1: tell you when you invest in stock in the stock market,

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Speaker 1: it tell you to invest in something that you live.

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Speaker 1: Like instance, if you you know, if you're going home

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Speaker 1: deeper all the time, you should invest in that. If

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Speaker 1: you're gonna consider a stock, consider Stockholme depot. If you

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Speaker 1: if you go to a tech shop things like that,

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Speaker 1: you eat that McDonald's consider McDonald's should be your stock

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Speaker 1: that you consider as your favorite because that's what you're

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Speaker 1: investing your time and your food in anyway, so that

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Speaker 1: can have stocked. So you guys are saying, hey, we're

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Speaker 1: a big coffee drinkers, big tea drinkers. Why not make

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Speaker 1: that part of the business plan the business model. But

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Speaker 1: it doesn't start as simple as that, correct, correct? Um, Well,

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Speaker 1: you know that that's certainly played a major role into

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Speaker 1: why we decided to pursue this. You know, just as

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Speaker 1: consumers of those products, Um, we have that familiarity and

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Speaker 1: given the mass consumption of it, Um, there's some residents

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Speaker 1: with a much larger audience but than than just uh

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Speaker 1: in us too. So so to your point about pursuing

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Speaker 1: an opportunity where you have some familiarity that at least

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Speaker 1: planted to speed for us to start Black and Bold, right,

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Speaker 1: you know, and let's start with the name. Well, how

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Speaker 1: did the name come about? Black and bold? Yeah? Um,

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Speaker 1: you know it's a it's a double entendres uh. You

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Speaker 1: know it on the surface, it represents the products that

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Speaker 1: we offer um, you know, black coffee, black feed, bold

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Speaker 1: favoring um. But also it's a mantra, if you will,

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Speaker 1: in the way that we govern our lives as uh,

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Speaker 1: black entrepreneurs, as as black men in society, UM, taking

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Speaker 1: it very assertive and assumptive role, and in every endeavor

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Speaker 1: that we bark on, embark upon. So uh, you know,

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Speaker 1: there is embedded in that sort of a call to action,

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Speaker 1: if you will, as well as the description h our

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Speaker 1: full of sorts from the products. Really, just because I'm

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Speaker 1: not a coffee drinker, that's not a negative. I'm just

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Speaker 1: not a conferener. My wife is a tremendous thank you,

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Speaker 1: thank you, because you know, I don't want to put

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Speaker 1: anything negative about that. You know, my wife is a

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Speaker 1: tremendous tea tea person. Oh my goodness. She starts to

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Speaker 1: day with tea, She walks around with tea, she takes

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Speaker 1: the tea to the restaurant. She is a tea drinker. Okay,

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Speaker 1: And so so you got you gotta you gotta you

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Speaker 1: got both extremes here, a non confer drink and a

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Speaker 1: super tea drinker. Now, when I when I when I

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Speaker 1: when I talk about coffee because I've seen stories on

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Speaker 1: coffees here. You know, they have different coffee from different

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Speaker 1: parts of the world, and some people have climb mountains

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Speaker 1: and South America to get the right type of coffee.

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Speaker 1: The the texture, the flavor, it all makes a big difference.

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Speaker 1: And how did you guys, you know, did you guys

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Speaker 1: have a favorite coffe because you're don't know aboudy we

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Speaker 1: all know about Starbucks and Peach and all that. Now

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Speaker 1: we are black and bold that what were you guys

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Speaker 1: drinking or what were you guys experience your experiment with

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Speaker 1: different types of brands, pride to launching your brand A taste? Yeah,

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Speaker 1: this is t J. I definitely jump in on this,

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Speaker 1: me being there um equivalent of your wife, Am when

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Speaker 1: it comes to coffee. Definitely pull ride into the coffee

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Speaker 1: side of this venture from a consumer first stand point.

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Speaker 1: He hasn't really bragged about his tea enthusiasm. But okay,

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Speaker 1: so you're so you're the coffee guy, p J. You're

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Speaker 1: the coffee guy. You're the coffee guy. Okay, Rod, you're

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Speaker 1: the tea guy. Yeah, you can put it that way. Okay,

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Speaker 1: that's a perfect relationship because you know, you focus on

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Speaker 1: your strength, so now, p J, you're talking about the

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Speaker 1: coffee because you know I, you know, I have Fred

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Speaker 1: I managed Steve Harvey. Steve Harvey is a coffee fanatic.

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Speaker 1: You know, he had to get his coffee on, you know,

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Speaker 1: and there's a lot and like I said, nothing was

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Speaker 1: wrong that. It was just the fact that he wanted

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Speaker 1: his coffee and he had having a certain way and

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Speaker 1: he was happy once he got it in his hands.

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Speaker 1: You know, there's a lot of famous and everyday people

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Speaker 1: who consume coffee the same way. How do you consume coffee?

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Speaker 1: What drives you to have a good cup of coffee? Man?

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Speaker 1: That has evolved so much from my introduction to the coffee.

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Speaker 1: And so I really started drinking coffee when I started

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Speaker 1: my professional career and I was, you know this this

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Speaker 1: young buck, first time career or you go, first generation

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Speaker 1: corporate career person, and uh was introduced to coffee. The

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Speaker 1: caffeine hit and that was just a matter of all right,

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Speaker 1: this is now I'm going to feel my own you know,

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Speaker 1: predetermined success on a day to day basis. And so

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Speaker 1: at the time, I mean it was you can hit

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Speaker 1: me a sugar down latte and that was good enough

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Speaker 1: as long as they have some caffeine in it alone.

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Speaker 1: This journey career wise and the discovery of you know,

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Speaker 1: what makes a good cup of coffee was really just

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Speaker 1: the volume of coffee consumed and also with the different

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Speaker 1: coffee shops experienced and um, you know, riding out both

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Speaker 1: been quite a bit of our time traveling within our

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Speaker 1: careers and spending so much time at coffee shops, you

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Speaker 1: learn that there's like fresh roasted coffee just by default

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Speaker 1: tastes different. But unless you're going to a coffee shop

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Speaker 1: that you're getting that fresh couple of coffee, you don't

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Speaker 1: really realize that where you know, the my grandmother drink

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Speaker 1: folders every every morning. That's night and day. There was

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Speaker 1: my dad. That was my dad. I always tell people

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Speaker 1: at night. Yeah, yep, exactly tell people. I try to

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Speaker 1: correlate this to two things that people do consume a

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Speaker 1: lot of. Right. So you think about wine, right, and

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Speaker 1: so always tell people if you're not drinking bottom shelf wine,

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Speaker 1: you shouldn't be drinking bottom shelf coffee because it's a

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Speaker 1: delicacy of the product that you're drinking that actually has

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Speaker 1: flavor within it, and the fresher it is, the more

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Speaker 1: you taste, the original flavor. It's all coffee based, don't

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Speaker 1: get me wrong, but the actual like delicacy, the distinctness

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Speaker 1: that comes with you know, the means to the end

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Speaker 1: real uh. It definitely, there's definitely levels to it. And

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Speaker 1: so the more we we had access to, the more consumed,

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Speaker 1: the more we appreciate it. What good coffee is, um,

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Speaker 1: and for me it's it's black coffee like medium or

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Speaker 1: dark roast, because I just appreciate fresh roasted black coffee.

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Speaker 1: But um, there's a whole different spectrum from people from

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Speaker 1: thinking about coffee, just from how do I get my

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Speaker 1: caffeine to how do I enjoy this, you know, kind

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Speaker 1: of mature my experience in this product and get my

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Speaker 1: caffeine at the same time. Yeah, here's the interesting thing

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Speaker 1: about it. When you started talking, I could almost images

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Speaker 1: came about in my in my mind about you know,

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Speaker 1: you're you're so passionate that can I can almost smell

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Speaker 1: the conversation that they're a roma, you know, because that's

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Speaker 1: like a good piece of steak to me. You know,

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Speaker 1: they say you bring it, you know, you know, you

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Speaker 1: don't go to certain quality steakholleges. They're bringing the meat

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Speaker 1: I'll tell you and let you see it and say

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Speaker 1: which one do you want? And that's what you're saying here.

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Speaker 1: A coffee is not all coffee is the same. The

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Speaker 1: roma or the taste hi hi comes up to your

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Speaker 1: nose when you're about to drink it. All that plays

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Speaker 1: into the whole process of a good cup of coffee.

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Speaker 1: Now you're saying when you start out, you just drink

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Speaker 1: a lot of people just drinking coffee. Like I said,

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Speaker 1: my dad was a folg this guy, you know, I

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Speaker 1: could just see that coffee pot o my mom. It was.

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Speaker 1: It was a time and he went off. He put

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Speaker 1: the he put that little u little it was like

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Speaker 1: a little h strainer. It was a little white strainer.

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Speaker 1: He put the coffee bran. He was in there, and

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Speaker 1: then they pulled the water through and then all of

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Speaker 1: sudden that was his coffee. He was happy and so

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Speaker 1: but today it's like a whole science to it. And

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Speaker 1: just to hear you talk about that, PJ was like

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Speaker 1: it was like it was like I'm big on desserts.

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Speaker 1: It was like me eating a nice piece of German

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Speaker 1: chocolate cake. The way you was talking, man, he was

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Speaker 1: he was he was passionate about that cup of coffee. Man.

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Speaker 1: I was like, man, he's serious, ain't he them? My

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Speaker 1: mouth talking about Germans? That that we put that to

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Speaker 1: the top of the list right there. Well, you know,

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Speaker 1: because you know, I think that when I when I

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Speaker 1: when I heard your story, you know, in the in

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Speaker 1: the whole aspect of you know, you know, you left

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Speaker 1: a full time job to do this. You know, you

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Speaker 1: guys weren't like you know, uh, you know, not your novices.

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Speaker 1: You know you you wanted to do it. You're passionate

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Speaker 1: about teas and coffees, just part of your lifestyle. But

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Speaker 1: you jumped out there. Now. I want to switch over

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Speaker 1: to my tea man right now, because I heard that

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Speaker 1: I heard the coffee story from p J. And there

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Speaker 1: raw tell me your tea story, your t journey. Yeah,

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Speaker 1: so very similar, uh yeah, very similar to pe just

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Speaker 1: had a real appreciation for not necessarily from a productivity standpoint, um,

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Speaker 1: but actually the exact opposite, to relax at the end

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Speaker 1: of the day. Um. And that was a habit that

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Speaker 1: I picked up growing up watching my mom and my

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Speaker 1: my grandparents drink a variety of tea for a variety

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Speaker 1: of reasons. And I think that's why I really gravitated

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Speaker 1: more so to tea as opposed to coffee because of

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Speaker 1: the different benefits like green tea has uh you know

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Speaker 1: health uh implicate my implications, but benefits as opposed to

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Speaker 1: the health benefits that comes with the black tea or

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Speaker 1: an herbal tea. And so just just having the cup

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Speaker 1: of tea to end my day after ripping and running

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Speaker 1: and and and trying to uh you know, be successful

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Speaker 1: along the way. Um, it just made sense to incorporate

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Speaker 1: that as a part of my my end of the

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Speaker 1: day ritual. So, um, you made a point earlier how

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Speaker 1: complimentary our tastes are or preferences are. Uh. It is

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Speaker 1: really made sense for us to make that into a business. Absolutely,

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Speaker 1: And I'm proud of you guys so trusting your natural

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Speaker 1: instincts because that's a plus. But you know, here's a

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Speaker 1: guy you know I'm from I'm from Houston, Texas, big

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Speaker 1: barbecue country. Okay, So you go into a barbecue jointing,

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Speaker 1: you know, et Sugar, come with your team, sweet and Sweeten,

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Speaker 1: big old get as much tea as you know, big

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Speaker 1: old jugger teachers sitting over there. What you want, sir, Sweeten, Sweeten.

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Speaker 1: So that's my introduction to tea big old, big holding

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Speaker 1: jugger teachers brought to your table kind of look a

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Speaker 1: little bit light brownish, you know what I'm saying. And

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Speaker 1: they just somebody limon in there and throw some sugar

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Speaker 1: in there, and they rocking and rolling. Now, my wife

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Speaker 1: she looked at that. She's disgusted. That's far. See Rob,

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Speaker 1: I'm pretty sure you she's just like you. What's that

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Speaker 1: over there? I would never drink that? That's horrific, she

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Speaker 1: she walks around. I can. I can appreciate a good

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Speaker 1: couple of sweet teeth from the I'm not as I

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Speaker 1: don't know that hard of a lot, and I can

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Speaker 1: give it. Why you know why you on one of

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Speaker 1: those big Oh my, good to me. Okay, I'm enjoying myself.

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Speaker 1: We're gonna go to our break here. Uh. I'm talking

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Speaker 1: about Peach and Rod, Black and Bold based in the morning,

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Speaker 1: our straight out of Gary, Indiana. A whosier. I will

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Speaker 1: tell you, I've been down to India. That's a great

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Speaker 1: pizza place down there. While I should do stand up comedy,

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Speaker 1: he knows what I'm talking about. We'll be back with

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Speaker 1: more money making conversation. Black and Bold Coffee and tea

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Speaker 1: son like a movie. Hi, just Roshan McDonald. You're listening

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Speaker 1: to money making conversation thoroughly. I'm awoke, I'm awake, I'm

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Speaker 1: a wake a woke. I'm up, I'm up, I'm up,

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Speaker 1: I'm woke, I'm woke. Okay, let's give a termin knowledge, right,

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Speaker 1: you know, because I got a coffee drinker here and

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Speaker 1: I got a tea man here. My wife used to

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Speaker 1: te to wake up. I tell you something. It's funny

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Speaker 1: when I teach her a lot about her tea, because

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Speaker 1: you know, if she goes, if she doesn't get the tea,

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Speaker 1: she's not a nice person that day. She she's fussy.

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Speaker 1: She's really fussy. Rod, She's fussy. And I always tell

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Speaker 1: I said, look, I said, would you go get your

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Speaker 1: teeth and get out and get it. Just get on

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Speaker 1: out of my face right now, get your tea so

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Speaker 1: you can become normal again. Become normal again. You know,

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Speaker 1: she's straight out of the police, Rod. You know I

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Speaker 1: met up. You know, I didn't know she was hooked

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Speaker 1: on teeth. I thought that was just some mild little

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Speaker 1: drink she was drinking. Now, thirty years later, my wife

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Speaker 1: is addicted to tea. She cannot live without it, and

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Speaker 1: I'm happy for but I've learned that in her, in

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Speaker 1: her and and drinking something that you enjoy, and that's

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Speaker 1: what this is all about, and enjoy relaxing because I

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Speaker 1: heard p J say that it relaxed me, It gave

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Speaker 1: me a sense of comfort. So what is the strong

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Speaker 1: selling point of your product? Black and Bold? Sure, um,

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00:16:52,840 --> 00:16:56,000
Speaker 1: you know, feel free fretty drunk in. But um uh,

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Speaker 1: I would say from the teeth standpoint, um, you know,

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Speaker 1: offer be in the the organic loosely t really does

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Speaker 1: provide for a different experience as opposed to the prepackaged

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Speaker 1: piece that say that most people are accustomed to. It

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Speaker 1: really does within itself to having a much more robust

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Speaker 1: experience when you're taking that stiff of you, it's a

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Speaker 1: much more flavorful experience. And so being very intentional about

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Speaker 1: having that those loosely options and a variety of assortments

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Speaker 1: That's O, T, T E R. Dot ai and the

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Speaker 1: same kind of goals with coffee. It's it's a much

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Speaker 1: more scientific aspect to it. Uh is considering that it's

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Speaker 1: specialty coffee. Uh. And I'll kick it over to T

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Speaker 1: to kind of thill in the blanks on that. Yeah,

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Speaker 1: because he's a different cat now. So you you're a

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Speaker 1: little more easy going with the T. I have a

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Speaker 1: nice little sweet T. See. I didn't think T PJ

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Speaker 1: wouldn't respond like that. He has to have his coffee

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Speaker 1: a certain way. You you're a little bit more passionate

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Speaker 1: about that because because Rod said that I went tell Timbo,

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Speaker 1: I gotta keep bringing up my wife because she a

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Speaker 1: tea drinker. She go to a restaurant, bring me a

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Speaker 1: hot water, she bring her tea with her. She brings

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Speaker 1: her tea with her. That's her, That's that's her. So

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Speaker 1: I gotta get you guys break because I gotta. I

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Speaker 1: gotta introduce her brand because yeah, because I love for her.

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Speaker 1: The story making you guys rich because she bout tea

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Speaker 1: teeth brother. So so I gotta get me. I gotta,

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Speaker 1: I got to, I got to. And so I'm just

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Speaker 1: I'm gonna slide over the PJ. The coffee, the passionate man,

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Speaker 1: because his tone and conversation with this coffee was a

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Speaker 1: little bit different than raw Row was a little you know,

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Speaker 1: he was much more professional. But the passion I mean,

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Speaker 1: see something by coffee drinkers anyway, koffee drink is a

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Speaker 1: little bit crazy about their coffee. You know, they gotta

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Speaker 1: have it a same way and will be offended, will

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Speaker 1: be offended if you put a bad cup of coffee

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Speaker 1: in front of them and call it a good cup

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Speaker 1: of coffee? Am I hitting you, p J? I'm I

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Speaker 1: hit you right, you know what I'm fairly lenient with

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Speaker 1: my consumption on what I drink. I'm fairly lenient. Like

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Speaker 1: I said, I've been across the spectrum, But I do

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Speaker 1: enjoy educating people and that there's more to coffee than

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Speaker 1: where they know. At least they know that there is

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Speaker 1: better out there, at least the potentially for better out there.

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Speaker 1: So don't don't get me wrong. I still focus on

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Speaker 1: the end to a means, which is caffeine, but it's

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Speaker 1: definitely hit different when we roast our own and we

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Speaker 1: can educate people on on the why of doing that. Right,

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Speaker 1: So from a from a you know, what makes our

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Speaker 1: products different again, starting from from the beginning is we

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Speaker 1: we are a rosary. We roast unlike green coffee, so

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Speaker 1: pre roasted coffee all the way to a finished good

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Speaker 1: and that's where coffee is going to have. It's the

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Speaker 1: best taste profile. So when you think about people correlate

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Speaker 1: warm coffee to bad coffee or room timp called the

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00:22:05,119 --> 00:22:07,399
Speaker 1: blue grown coffee to back off because it tastes it

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Speaker 1: tastes bitter, and that's because it's flat, stale, older coffee.

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Speaker 1: It's not freshed. If it's fresh, you actually taste more

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Speaker 1: of its flavored notes that come from these coffee beans.

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Speaker 1: A lot of people also don't know that a coffee

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Speaker 1: bean is the pit of a cherry. So you think

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00:22:24,640 --> 00:22:27,160
Speaker 1: about the cherries we eat, we throw those pits away

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00:22:27,160 --> 00:22:29,280
Speaker 1: and nobody trying to choke on a pit, right. But

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00:22:29,640 --> 00:22:34,920
Speaker 1: in these coffee growing regions where you know these farmers

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00:22:34,920 --> 00:22:38,600
Speaker 1: are planting these plants, they are also planting other crop,

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00:22:39,119 --> 00:22:43,280
Speaker 1: whether it's the black berries, weather, it's blueberries, so on

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00:22:43,320 --> 00:22:46,040
Speaker 1: and so for, and those coffee beans are absorbing those notes.

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Speaker 1: And so when you have this cup of coffee, it's

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00:22:49,040 --> 00:22:52,560
Speaker 1: not a um an additive that you should be tasting

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00:22:53,080 --> 00:22:55,159
Speaker 1: on your black couple of coffee. It should also it

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00:22:55,160 --> 00:22:59,000
Speaker 1: should be these subtle notes that actually make it feel distinct.

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Speaker 1: Until that's in a in a mainstream coffee standpoint, you

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Speaker 1: don't really get to taste that on the everyday basis

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Speaker 1: unless you know that that exists to have been expected

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Speaker 1: more out of things. So um that's one of the

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00:23:11,720 --> 00:23:14,680
Speaker 1: things that definitely come through with our coffee options. Again,

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00:23:14,720 --> 00:23:18,040
Speaker 1: we provide light roast, medium roads, and dark roads. You

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Speaker 1: can get your fixed from the options we have, but

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Speaker 1: given that it's fresh, you actually taste more of the

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Speaker 1: quality within it. And that's that by default is a

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00:23:28,720 --> 00:23:32,600
Speaker 1: big point of difference. Um for the everyday coffee customer.

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Speaker 1: There's way more nuances could get into distract too much.

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Speaker 1: No no, no, no no, because your conversation way lower

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Speaker 1: than Robinitely, your conversation way lower than rob You know,

426
00:23:44,320 --> 00:23:47,000
Speaker 1: you just roasted different types. You know, you got a chair.

427
00:23:47,200 --> 00:23:49,399
Speaker 1: You know you most people throw away the chair. You know,

428
00:23:49,640 --> 00:23:52,560
Speaker 1: give plants other plants around here. You come and where

429
00:23:52,560 --> 00:23:54,800
Speaker 1: you get the medium, light and dark roasted to you?

430
00:23:55,040 --> 00:23:57,800
Speaker 1: I just can tell. Did you get on your nerves

431
00:23:57,800 --> 00:24:01,040
Speaker 1: talking about coffee? That's because you do that conversation over there. Man,

432
00:24:01,520 --> 00:24:04,560
Speaker 1: Look your little quick conversation. But I'm not trying to

433
00:24:04,560 --> 00:24:06,880
Speaker 1: pitch you. Guys that gets each other. But tell you something, bro,

434
00:24:07,000 --> 00:24:09,760
Speaker 1: you gotta get you your tea conversation up. You have

435
00:24:09,840 --> 00:24:12,720
Speaker 1: to upgrade your TA conversation, brother, because you just heard PJ.

436
00:24:13,240 --> 00:24:15,760
Speaker 1: PJ was over there, man, I was. I was talking

437
00:24:15,760 --> 00:24:19,280
Speaker 1: to a scientist. I was talking to a scientist over there,

438
00:24:19,280 --> 00:24:23,000
Speaker 1: a farmer. I would talk to the world traveler. This

439
00:24:23,040 --> 00:24:26,560
Speaker 1: guy from the morning Gary and Dad here from Brazil.

440
00:24:27,119 --> 00:24:29,480
Speaker 1: That's why I was talking about he's climbing the mountains,

441
00:24:30,040 --> 00:24:33,080
Speaker 1: you know, with a backpack, you know, with some dogs

442
00:24:33,119 --> 00:24:36,160
Speaker 1: and some mules, talking about we gotta get the finest.

443
00:24:36,280 --> 00:24:39,280
Speaker 1: He's sticking his hand in the ground and pulling the

444
00:24:39,400 --> 00:24:42,920
Speaker 1: seeds up. This is the salt I want my coffee

445
00:24:42,960 --> 00:24:47,679
Speaker 1: to come from. You know what's funny about that? And

446
00:24:47,920 --> 00:24:51,520
Speaker 1: that's how he is about everything, right, So we grew

447
00:24:51,600 --> 00:24:53,639
Speaker 1: up together and you kind of get used to it

448
00:24:53,680 --> 00:24:59,000
Speaker 1: after a while years. That's that's how we're rocking about thing.

449
00:24:59,200 --> 00:25:01,720
Speaker 1: I love it, love it. But you know, the deity

450
00:25:01,760 --> 00:25:04,720
Speaker 1: of your relationship helping to jar myself because I respect

451
00:25:05,080 --> 00:25:08,720
Speaker 1: you know, anybody who steps out and trust their instincts

452
00:25:08,720 --> 00:25:11,639
Speaker 1: and have a plan, because that's what money making conversations

453
00:25:11,640 --> 00:25:16,680
Speaker 1: is about. Individuals who trust, put the right people around them,

454
00:25:16,800 --> 00:25:18,920
Speaker 1: and then put a product out there and deep you

455
00:25:19,040 --> 00:25:21,480
Speaker 1: people react to the product, not longly. When they react

456
00:25:21,480 --> 00:25:24,240
Speaker 1: to problems. You have the product available when they react

457
00:25:24,480 --> 00:25:26,400
Speaker 1: because a lot of people got stuff out there, they

458
00:25:26,400 --> 00:25:29,119
Speaker 1: put it out there, clear off the shelves, okay with

459
00:25:29,320 --> 00:25:33,000
Speaker 1: it with the second, third, fourth round, Oh we gotta

460
00:25:33,080 --> 00:25:34,960
Speaker 1: we got to raise some more money. We gotta We

461
00:25:35,000 --> 00:25:37,199
Speaker 1: don't know we're gonna sell that fast. So when I

462
00:25:37,240 --> 00:25:39,920
Speaker 1: think about what you guys are doing. I commend Black

463
00:25:39,960 --> 00:25:42,880
Speaker 1: and Bold. Now, how do we get your product here?

464
00:25:43,040 --> 00:25:45,760
Speaker 1: It's in Target, right, it's in what stores? Isn't available?

465
00:25:45,800 --> 00:25:47,920
Speaker 1: And so we can start talking about that. Yeah, So,

466
00:25:48,280 --> 00:25:51,640
Speaker 1: as you opened the show with, we are nationally accessible

467
00:25:52,280 --> 00:25:56,399
Speaker 1: via our retail partnership with Target. Uh and it's available

468
00:25:56,440 --> 00:25:59,640
Speaker 1: and select stores. UM. You can check either Target dot

469
00:25:59,680 --> 00:26:03,000
Speaker 1: com our website to see if there's one UH specific

470
00:26:03,080 --> 00:26:05,600
Speaker 1: to youth UH and if not, it's available online in

471
00:26:05,640 --> 00:26:08,760
Speaker 1: a couple of places. Again those to those two websites

472
00:26:08,800 --> 00:26:11,280
Speaker 1: as well as Amazon dot Com as well. Now one

473
00:26:11,320 --> 00:26:13,879
Speaker 1: of these there's always an angle. And I'd said something

474
00:26:13,920 --> 00:26:17,399
Speaker 1: in my intro Coffee with a Cause? Why is the

475
00:26:17,480 --> 00:26:19,959
Speaker 1: whole social impact? Because you can just go out there

476
00:26:20,000 --> 00:26:22,879
Speaker 1: and make some money and just and go and sleep

477
00:26:22,960 --> 00:26:26,120
Speaker 1: well at night. And what you're making a five percent?

478
00:26:26,640 --> 00:26:30,960
Speaker 1: Oh yeah, well revenue goes to the causes. Why is

479
00:26:31,000 --> 00:26:34,080
Speaker 1: that important to the Black and Bold brand or to

480
00:26:34,280 --> 00:26:37,960
Speaker 1: you Rod or to you p J. Sure so, yeah, popit.

481
00:26:38,000 --> 00:26:42,119
Speaker 1: Center of our profits are contributed to initiatives and nonprofits

482
00:26:42,160 --> 00:26:45,600
Speaker 1: that support at risk youth UM. And we were very

483
00:26:45,680 --> 00:26:50,720
Speaker 1: deliberate and selecting that demographic because it's a vulnerable community. UM.

484
00:26:50,960 --> 00:26:54,639
Speaker 1: Growing up in Gary, Indiana, we may have been considered

485
00:26:55,000 --> 00:26:58,600
Speaker 1: UM at risk you and so we ultimately identify with

486
00:26:59,119 --> 00:27:02,520
Speaker 1: UM those who are in need of resources to ultimately

487
00:27:02,760 --> 00:27:05,600
Speaker 1: live their best lives. And what better way to do

488
00:27:05,640 --> 00:27:08,800
Speaker 1: that than to incorporate it and into our business model

489
00:27:09,080 --> 00:27:12,119
Speaker 1: UM so that it gives the everyday consumer the the

490
00:27:12,200 --> 00:27:16,560
Speaker 1: opportunity to participate in that process as well. UM. You know,

491
00:27:17,040 --> 00:27:21,879
Speaker 1: many companies have social impact as a part of what

492
00:27:21,920 --> 00:27:25,160
Speaker 1: they do, you know, prioritizing purpose and profit. But it's

493
00:27:25,200 --> 00:27:29,520
Speaker 1: not particular to those communities that, like I said, we

494
00:27:29,640 --> 00:27:33,040
Speaker 1: most closely identify with it. So as we were deciding

495
00:27:33,160 --> 00:27:36,680
Speaker 1: what does this entrepreneur what this entrepreneurship look like for us,

496
00:27:37,200 --> 00:27:40,560
Speaker 1: we wanted to make sure that we brought them along

497
00:27:40,640 --> 00:27:44,280
Speaker 1: for the journey as well. Yeah, because I mean I

498
00:27:44,800 --> 00:27:46,760
Speaker 1: had a little bit on, add a little bit onto

499
00:27:46,760 --> 00:27:49,000
Speaker 1: that rock kind of nailed that one, hit that one

500
00:27:49,040 --> 00:27:53,520
Speaker 1: out the park. But the being heavy coffee, being heavy

501
00:27:53,520 --> 00:27:56,280
Speaker 1: tea consumers. As we talked about entrepreneurship and you know,

502
00:27:56,320 --> 00:27:58,600
Speaker 1: what a success look like and who do we give

503
00:27:58,640 --> 00:28:01,520
Speaker 1: back to and when do we give back? Going down

504
00:28:01,560 --> 00:28:04,199
Speaker 1: our corporate career, labs is like, okay, well we'll be

505
00:28:04,240 --> 00:28:07,480
Speaker 1: able to you know, close to retirement and X y

506
00:28:07,560 --> 00:28:09,600
Speaker 1: Z money, then we can start making an impact. And

507
00:28:09,600 --> 00:28:13,720
Speaker 1: it's like, okay, that's that's that's not the case. We

508
00:28:13,720 --> 00:28:16,080
Speaker 1: we can actually focus on how do we make this

509
00:28:16,160 --> 00:28:19,720
Speaker 1: impact sooner, especially to the communities that we relate to,

510
00:28:20,320 --> 00:28:23,520
Speaker 1: especially in industry that we're spending all this money in.

511
00:28:23,880 --> 00:28:27,280
Speaker 1: And it came back to rod T consumption. In my

512
00:28:27,359 --> 00:28:30,200
Speaker 1: coffee consumption, we would have these conversations over a cup

513
00:28:30,240 --> 00:28:33,280
Speaker 1: of coffee and tea in different coffee shops and it's like, yo,

514
00:28:33,400 --> 00:28:37,280
Speaker 1: what as much money as we put into this, where's

515
00:28:37,320 --> 00:28:42,200
Speaker 1: the representation, where's the engagement, where's the impact? And we

516
00:28:42,240 --> 00:28:45,120
Speaker 1: didn't see it. And so it really just manifested itself

517
00:28:45,160 --> 00:28:48,400
Speaker 1: in the coffee and tea one from our consumerism, but

518
00:28:48,520 --> 00:28:52,720
Speaker 1: to just the lack of impact as largest I mean,

519
00:28:52,920 --> 00:28:56,440
Speaker 1: coffee is the second highest consumer consumed beverage in America

520
00:28:56,480 --> 00:29:01,600
Speaker 1: behind water, and where the domestic impact for people in

521
00:29:01,640 --> 00:29:04,840
Speaker 1: our community. And so just by the fault of that,

522
00:29:05,120 --> 00:29:08,480
Speaker 1: it naturally aligned to us as entrepreneurs, which helps fuel

523
00:29:08,560 --> 00:29:12,200
Speaker 1: our energy, help to our passion to continue down this journey,

524
00:29:12,200 --> 00:29:14,680
Speaker 1: and and and to try to slay these dig dragons.

525
00:29:15,080 --> 00:29:17,320
Speaker 1: Well they're big and there, but because your care and

526
00:29:17,400 --> 00:29:19,880
Speaker 1: that's what uh, you know, I look at my life

527
00:29:19,920 --> 00:29:24,640
Speaker 1: and and the journey, and it is a continual journey,

528
00:29:24,680 --> 00:29:26,880
Speaker 1: and it's about who who do I help, you know,

529
00:29:26,960 --> 00:29:30,000
Speaker 1: because I didn't get here by myself and you know,

530
00:29:30,120 --> 00:29:31,600
Speaker 1: you two guys didn't get out of Gary and the

531
00:29:31,640 --> 00:29:34,240
Speaker 1: Anta by yourselves. It was a people who saw and

532
00:29:34,280 --> 00:29:38,160
Speaker 1: pushed you and and saw bigger values and opportunities for you.

533
00:29:38,240 --> 00:29:40,840
Speaker 1: And you had a unique talent that they saw and

534
00:29:40,840 --> 00:29:42,800
Speaker 1: they and it may have been just one teacher, might

535
00:29:42,840 --> 00:29:44,720
Speaker 1: have been just one friend, might even minister, may have

536
00:29:44,720 --> 00:29:47,720
Speaker 1: been somebody in the neighborhood that went, you're you're better,

537
00:29:47,800 --> 00:29:51,240
Speaker 1: you're bigger, don't settle, and you guys don't settle. And

538
00:29:51,360 --> 00:29:54,560
Speaker 1: that's why throughout my my interview with you guys, I

539
00:29:54,640 --> 00:29:58,320
Speaker 1: tease you and we're joking around, but there's one respect

540
00:29:58,400 --> 00:30:01,520
Speaker 1: here because you're not settler us. And then on top

541
00:30:01,560 --> 00:30:04,080
Speaker 1: of that, you still remember, you know, like you're using

542
00:30:04,040 --> 00:30:07,600
Speaker 1: an example. People might have thought that we were downtrodden,

543
00:30:07,640 --> 00:30:11,200
Speaker 1: that we were uh, out of Gary, out of the

544
00:30:11,280 --> 00:30:14,880
Speaker 1: community where you know, values for success are limited and

545
00:30:14,920 --> 00:30:17,200
Speaker 1: people are only gonna settle because they want to be

546
00:30:17,240 --> 00:30:20,520
Speaker 1: on section eight. Because everybody describes the community that they

547
00:30:20,520 --> 00:30:22,719
Speaker 1: don't live in based on what they hear or what

548
00:30:22,760 --> 00:30:25,080
Speaker 1: they see on CNN or what they see on Fox,

549
00:30:25,480 --> 00:30:28,120
Speaker 1: or what they reading or one article. You know, like

550
00:30:28,200 --> 00:30:31,719
Speaker 1: everybody in Flint, Michigan is drinking bad water, you know,

551
00:30:32,320 --> 00:30:34,960
Speaker 1: because that's what they read, That's what they think. But

552
00:30:35,000 --> 00:30:37,000
Speaker 1: the thing that I'm just trying to tell you two guys,

553
00:30:37,040 --> 00:30:39,440
Speaker 1: is that I brought you on my show was to

554
00:30:39,480 --> 00:30:42,920
Speaker 1: say thank you, and uh, black and Bold is just

555
00:30:42,960 --> 00:30:46,760
Speaker 1: an avenue for change. Yes, you were doing the coffee thing,

556
00:30:48,040 --> 00:30:51,720
Speaker 1: p J. Yes you're doing the t thing wrong, but

557
00:30:51,800 --> 00:30:54,160
Speaker 1: you're doing a bigger thing. You're changing lives and you're

558
00:30:54,160 --> 00:30:57,160
Speaker 1: moving forward, and you're aggressively trying to tell people that

559
00:30:57,200 --> 00:30:59,960
Speaker 1: they can be, that they are special, despite the their

560
00:31:00,000 --> 00:31:03,640
Speaker 1: for instances, despite their color, despite the naysayers, despite people

561
00:31:03,720 --> 00:31:06,360
Speaker 1: telling them they can't they can't make it because the

562
00:31:06,480 --> 00:31:08,960
Speaker 1: environment that they're growing up in or they're living in.

563
00:31:09,640 --> 00:31:11,760
Speaker 1: Is that is that the is that the ultimate goal?

564
00:31:12,320 --> 00:31:16,200
Speaker 1: I know coffee and tea is the business, but you

565
00:31:16,240 --> 00:31:19,520
Speaker 1: guys can answer separately, Rock, what is the ultimate goal?

566
00:31:19,560 --> 00:31:21,160
Speaker 1: When I make a statement like that to the both

567
00:31:21,200 --> 00:31:26,480
Speaker 1: of you, I mean you hit the mile on the head.

568
00:31:26,520 --> 00:31:29,720
Speaker 1: I mean that that's exactly our reason for being that.

569
00:31:29,720 --> 00:31:33,160
Speaker 1: That's the epos of what we do is to resource

570
00:31:33,240 --> 00:31:38,080
Speaker 1: communities that are talented but may not have visibility to

571
00:31:38,800 --> 00:31:43,160
Speaker 1: pathways UH to success um until again, like like I said,

572
00:31:43,240 --> 00:31:46,320
Speaker 1: bringing them alone for the journey is something that's intentional

573
00:31:46,400 --> 00:31:49,480
Speaker 1: because we we resonate with them, we see them. We

574
00:31:49,560 --> 00:31:52,840
Speaker 1: want them to know that that they're heard because we

575
00:31:52,880 --> 00:31:55,560
Speaker 1: were once in that position. So just just reaching back,

576
00:31:56,000 --> 00:31:59,000
Speaker 1: um and not forgetting about where you come from, about

577
00:31:59,040 --> 00:32:03,920
Speaker 1: those people who UM have similar journeys and similar struggles

578
00:32:03,960 --> 00:32:08,320
Speaker 1: and overcoming obstacles as you UM, is something that regardless

579
00:32:08,360 --> 00:32:11,200
Speaker 1: of the endeavor I think we I speak for us both,

580
00:32:11,680 --> 00:32:13,840
Speaker 1: it's going to be a part of what we do.

581
00:32:14,080 --> 00:32:17,800
Speaker 1: It's impossible to ford. Yeah, I'm I'm I'm gonna take

582
00:32:17,840 --> 00:32:19,960
Speaker 1: it over the PJ to the talker. You know, he's

583
00:32:19,960 --> 00:32:21,520
Speaker 1: gonna he's gonna go a little deeper. He might even

584
00:32:21,600 --> 00:32:23,280
Speaker 1: open up the Bible on this one, you know, because

585
00:32:23,280 --> 00:32:27,360
Speaker 1: he hear what I should't let him I shouldn't next

586
00:32:27,400 --> 00:32:29,760
Speaker 1: time we interview, I'm gonna let you go land because

587
00:32:29,760 --> 00:32:32,200
Speaker 1: you know, it gives him time to think. He gets

588
00:32:32,240 --> 00:32:35,160
Speaker 1: to he gets to hear what you left out, you know,

589
00:32:35,360 --> 00:32:38,400
Speaker 1: and expound those of stuff. He gets to piggyback on

590
00:32:38,520 --> 00:32:41,960
Speaker 1: your thought and make it his thought and all that stuff.

591
00:32:42,000 --> 00:32:45,480
Speaker 1: So we're gonna let PJ the talker straight out of

592
00:32:45,520 --> 00:32:48,200
Speaker 1: the morn hour, you know, by way of Gary and

593
00:32:48,520 --> 00:32:51,800
Speaker 1: I would call him the headliner for this show. Headliner

594
00:32:51,880 --> 00:33:00,560
Speaker 1: PJ Black and bolting man to talk, you know, Yeah,

595
00:33:00,680 --> 00:33:04,840
Speaker 1: it's it's it's this one is this one is? That's

596
00:33:04,880 --> 00:33:06,320
Speaker 1: why I said you hit the nail on the head.

597
00:33:06,600 --> 00:33:11,840
Speaker 1: Rod did as well for me when I talked to youth,

598
00:33:12,200 --> 00:33:15,160
Speaker 1: I uh always tell them. I didn't realize how low

599
00:33:15,240 --> 00:33:18,760
Speaker 1: expectations I had of myself until I realized how low

600
00:33:18,840 --> 00:33:23,720
Speaker 1: expectation society had for me. And once I realized that,

601
00:33:24,200 --> 00:33:27,560
Speaker 1: you know, the doors wide open on continuing to discover

602
00:33:28,520 --> 00:33:30,600
Speaker 1: in order to decide you know, what to do with

603
00:33:30,760 --> 00:33:33,480
Speaker 1: that new discovery and can you be successful? Did that

604
00:33:33,520 --> 00:33:36,360
Speaker 1: put you on the path to impact more people? And

605
00:33:36,960 --> 00:33:40,720
Speaker 1: representation for me has been huge and seeing other people

606
00:33:40,960 --> 00:33:43,360
Speaker 1: that I can relate to, other black people in particular,

607
00:33:43,400 --> 00:33:46,880
Speaker 1: black men in particular, um in path or success for

608
00:33:47,000 --> 00:33:49,520
Speaker 1: me to study and learn from them as well. And

609
00:33:49,600 --> 00:33:51,560
Speaker 1: it doesn't have to be direct connection, but just to

610
00:33:51,680 --> 00:33:54,920
Speaker 1: be to be a sponge on that. And so uh,

611
00:33:55,480 --> 00:33:57,800
Speaker 1: we have two purposes for us to continue to discover

612
00:33:58,320 --> 00:34:00,840
Speaker 1: what success means for us in to to win on

613
00:34:00,920 --> 00:34:04,160
Speaker 1: the paths and the path continue to become wider for

614
00:34:04,280 --> 00:34:07,600
Speaker 1: what we're what we're venturing down, but also for true

615
00:34:07,640 --> 00:34:12,920
Speaker 1: representation for our youth, for our fellow black entrepreneur appears um,

616
00:34:13,120 --> 00:34:18,239
Speaker 1: for black people in coffee, for uh, the whole gab

617
00:34:18,360 --> 00:34:21,040
Speaker 1: it just in the sense of what representation, especially new

618
00:34:21,120 --> 00:34:25,239
Speaker 1: representation in spaces we don't really occupy off and can

619
00:34:25,320 --> 00:34:30,959
Speaker 1: really mean to our culture, to our commerce, uh, our youth,

620
00:34:31,400 --> 00:34:33,920
Speaker 1: all of the above and so um, you know, we

621
00:34:34,040 --> 00:34:38,760
Speaker 1: have a huge responsibility um that we're fortunately passionate about

622
00:34:38,840 --> 00:34:42,040
Speaker 1: but very very confident that we can continue to force

623
00:34:42,120 --> 00:34:45,000
Speaker 1: this path to to help enlighten more of our people

624
00:34:45,080 --> 00:34:49,480
Speaker 1: on on pursuing things that they are just naturally curious

625
00:34:49,560 --> 00:34:52,799
Speaker 1: and even though they may not see, you know that's

626
00:34:53,120 --> 00:34:56,040
Speaker 1: the door is already wide open and they can be

627
00:34:56,200 --> 00:35:00,680
Speaker 1: those people to open that door that Rod co founders

628
00:35:00,760 --> 00:35:03,680
Speaker 1: of Bow Black and Bowl, you can find a product

629
00:35:03,760 --> 00:35:06,759
Speaker 1: online at black b Ok and Bold is in three

630
00:35:07,160 --> 00:35:09,800
Speaker 1: and fifty or more Target stores, as well as online

631
00:35:09,840 --> 00:35:12,319
Speaker 1: at Target stores. If you want to hear more money

632
00:35:12,360 --> 00:35:15,319
Speaker 1: making conversation interviews, go to Money Making Conversation dot com.

633
00:35:15,719 --> 00:35:19,160
Speaker 1: I'm Rashan McDonald. I'm your host. In this season of giving,

634
00:35:19,400 --> 00:35:22,160
Speaker 1: Coles has gifts for all your loved ones. For those

635
00:35:22,200 --> 00:35:25,640
Speaker 1: who like to keep it cozy, find Fleeces, sweaters, loungeware,

636
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Speaker 1: blankets and throws. Or support minority owned or founded brands

637
00:35:29,640 --> 00:35:33,040
Speaker 1: by giving gifts from Human Nation and Shame Moisture. And

638
00:35:33,320 --> 00:35:36,439
Speaker 1: in the spirit of giving, Coals Cares is donating eight

639
00:35:36,600 --> 00:35:40,600
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