WEBVTT - UAW, ECB, DHL, and Tor Hagen

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<v Speaker 1>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney, alongside

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<v Speaker 1>my co host Matt Miller.

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<v Speaker 2>Every business day we bring you interviews from CEOs, market pros,

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<v Speaker 2>and Bloomberg experts, along with essential market moven news.

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<v Speaker 1>Find the Bloomberg Markets Podcast on Apple Podcasts or wherever

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<v Speaker 1>you listen to podcasts, and at Bloomberg dot com slash podcast.

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<v Speaker 1>All Right, the big thing for me, I think this

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<v Speaker 1>is this weekly. I mean, there's a lot of ego

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<v Speaker 1>data coming down, But are we going to have a

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<v Speaker 1>strike in the auto industry? I mean, it kind of

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<v Speaker 1>feels like it and.

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<v Speaker 2>That could push, by the way, not only the state

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<v Speaker 2>of Michigan into a recession, but if it goes on

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<v Speaker 2>for a long time, it could be bad for the

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<v Speaker 2>growth trajectory of the US economy and for the inflation

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<v Speaker 2>underlying inflation.

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<v Speaker 1>Yep, it's big, So hopefully they can get something done.

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<v Speaker 1>Joe Levington joins us here. He's a director credit research

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<v Speaker 1>for Bloomberg Intelligence. In his day job, he covers kind

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<v Speaker 1>of the industrial companies, including the auto companies. Joins us

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<v Speaker 1>here in our Bloomberg Interactive Brokers studio. So, Joe, what's

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<v Speaker 1>your sense here. You know these companies for a long time.

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<v Speaker 1>Does this feel like they're going to go on strike?

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<v Speaker 1>The union will go on strike Thursday at midnight.

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<v Speaker 3>Yeah, no, definitely, Paul, it does feel like a strike

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<v Speaker 3>is coming. You know, even when you see Bloomberg reporting

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<v Speaker 3>that the UAW has offered some concessions, going from forty

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<v Speaker 3>percent growth to thirty six percent growth, is still a

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<v Speaker 3>huge difference between the fourteen and a half percent that

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<v Speaker 3>the auto companies seem to be giving.

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<v Speaker 2>So let's look at the let's get the hard numbers

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<v Speaker 2>behind that. This is what they want in terms of

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<v Speaker 2>an increase for salary and benefits Rachel, So what does

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<v Speaker 2>it boil down to in terms of the cost for

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<v Speaker 2>the automakers to get an hour of work from a

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<v Speaker 2>union member.

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<v Speaker 4>Yeah, no, you're totally right.

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<v Speaker 3>The way that I've looked at it is really in

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<v Speaker 3>terms of EBIT for twenty twenty four, in terms of

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<v Speaker 3>profitability for in the best case scenario, at twenty percent,

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<v Speaker 3>you'd have something like Stilantis being about two percent impacted,

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<v Speaker 3>So really not that much before you consider some of

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<v Speaker 3>the things that they could do.

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<v Speaker 4>For Ford, which.

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<v Speaker 3>Has a bigger unionized auto group, it could be as

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<v Speaker 3>much as ten percent of twenty twenty five or EBIT. Now,

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<v Speaker 3>I do think there are ways that they can offset it,

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<v Speaker 3>And going to your point about inflation price is the

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<v Speaker 3>number one tool that they have to use is to

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<v Speaker 3>increase prices and pass it on to consumers. Of course,

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<v Speaker 3>that leads to different challenges and different.

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<v Speaker 2>Ways, also done numerous times over the past couple of years.

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<v Speaker 4>That's exactly right.

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<v Speaker 2>When I priced my Dodge Challenger RT scat pack.

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<v Speaker 1>Wide body, which is still not in delivery, which.

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<v Speaker 2>Still has not been delivered, and I hear, by the

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<v Speaker 2>way from inside the company they're like, yeah, you know what,

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<v Speaker 2>I think it's going to be delivered September fifteenth, and

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<v Speaker 2>now that's just three days away, and I've gotten bup

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<v Speaker 2>kissed in terms of anyway. The bottom line is when

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<v Speaker 2>I ordered it in you know, a year ago, it's

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<v Speaker 2>the price has already been increased like two or three times,

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<v Speaker 2>and I'm wondering, do I have to then pay that price?

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<v Speaker 2>But when they finally deliver.

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<v Speaker 4>It, I don't know that works. No, In fact, you

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<v Speaker 4>don't have to pay that price.

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<v Speaker 3>But that's where some of the EV companies are getting

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<v Speaker 3>hit materially, like a riythean or a Lucid, which made

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<v Speaker 3>deals two or three years ago, and now they're, you know,

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<v Speaker 3>like offering these cars up at thirty percent less than

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<v Speaker 3>worth the prices today and they're taking that loss and

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<v Speaker 3>gross profit and really killing their liquidity. So to your point,

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<v Speaker 3>you won't have to get hit with that, Matt, but

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<v Speaker 3>you did have to wait.

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<v Speaker 2>And I bet you the dealer is gonna try. I'll

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<v Speaker 2>bet the dealer tries.

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<v Speaker 4>But you're savvy, old of guy.

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<v Speaker 2>You're not well now because Joel told me that, you know,

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<v Speaker 2>I would say, I have documentation, I know the only

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<v Speaker 2>day I ordered.

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<v Speaker 1>I know the owner of Stillantis, the CEO of Stalantis.

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<v Speaker 2>All right, So it doesn't help A dealer does not care.

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<v Speaker 1>That doesn't care.

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<v Speaker 2>Okay, I've interviewed Carlos Tavaris. That doesn't help me when

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<v Speaker 2>I go into the dealership.

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<v Speaker 5>All right.

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<v Speaker 1>So Joel, if you're these big auto companies, you don't

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<v Speaker 1>want to go on strike, but you feel like you

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<v Speaker 1>can't pay thirty or forty percent increase in So where

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<v Speaker 1>do you think this shakes out?

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<v Speaker 3>I mean, yeah, I think you probably get to a

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<v Speaker 3>midpoint of maybe about twenty five percent over four years Now,

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<v Speaker 3>the offsets to that is, you know, if you increase

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<v Speaker 3>pricing one percent, that a huge chunk of that increase away,

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<v Speaker 3>And then you start thinking about costs and where you

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<v Speaker 3>can do that. One of the things I always think

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<v Speaker 3>about is bringing in products that you have gotten from supplier,

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<v Speaker 3>so insourcing some componentry. If you do that, that means

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<v Speaker 3>you might be saving money. That might be a pressure

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<v Speaker 3>point for a lot of the auto suppliers and how

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<v Speaker 3>they're gonna get hit. Obviously, if you're going for pricing,

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<v Speaker 3>that's positive for the dealers and what that means for them, well.

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<v Speaker 2>If they can move the metal. Because consider that these

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<v Speaker 2>increases are only gonna hit GM, Forward and Stilantis. So

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<v Speaker 2>if you're cross shopping, say the new newest GM electric

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<v Speaker 2>vehicle on a Tesla, and Tesla has to pay its

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<v Speaker 2>employees like a third of what GM pays their employees,

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<v Speaker 2>you're gonna find a better price over at elon Musk's company.

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<v Speaker 4>I think you're totally right, Matt.

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<v Speaker 3>I Also, I wrote about this a couple of weeks ago,

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<v Speaker 3>how Tesla might actually be the biggest winner. Now, I'm sure, folks,

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<v Speaker 3>is Tesla's plants see a let's say twenty five percent increase,

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<v Speaker 3>and they're gonna be asking for something too, But my

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<v Speaker 3>guess is it's incremental or modest relative to what the

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<v Speaker 3>UAW is gonna get. So on a relative basis, Tesla's

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<v Speaker 3>gonna win on that. And as you've seen, what they've

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<v Speaker 3>done this year is they've used that price to cut

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<v Speaker 3>their prices or take a relative price cut and draw

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<v Speaker 3>demand off of it, which I think means that Tesla

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<v Speaker 3>will be, you know, like the eventual winner out of

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<v Speaker 3>the out of this game with the auto companies.

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<v Speaker 2>And the others who produce here that don't have union labor, right,

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<v Speaker 2>which is like a ton of Asian and European automakers.

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<v Speaker 1>So like the BMW plants in Tennessee or wherever they

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<v Speaker 1>put them South Carolina, South Carolina are they're not unionized.

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<v Speaker 3>They're not And so you know, like there is going

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<v Speaker 3>to be a relative trade here in terms of how

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<v Speaker 3>much you can go. And it's one of the reasons

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<v Speaker 3>why the auto companies are pushing back so hard because

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<v Speaker 3>they play in a global market space.

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<v Speaker 2>I don't know, so all right, from that, you've got

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<v Speaker 2>to decide as a worker, Paul, do you want to

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<v Speaker 2>live in Spartanburg. Do you want to live in Austin?

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<v Speaker 2>Do you want to live in Motown?

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<v Speaker 5>Spartan Burs?

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<v Speaker 4>Looking pretty good?

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<v Speaker 6>Yeah?

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<v Speaker 5>All right.

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<v Speaker 1>So from the balance sheet perspective, jol, do any of

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<v Speaker 1>these Ford GM stialantas do they have a balance sheet

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<v Speaker 1>that you're nervous about should a long strike take place.

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<v Speaker 3>Well, the thing that I look at the most, and

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<v Speaker 3>this is really a Ford and GM issue more than

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<v Speaker 3>a Stalantis issue, is that the way that they get

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<v Speaker 3>paid is that they get paid when they sell the

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<v Speaker 3>car to the dealer, right, but they don't pay their

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<v Speaker 3>suppliers until your typical forty five or sixty days afterwards.

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<v Speaker 3>What that means is that they have a huge amount

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<v Speaker 3>of payables that are lined up and very little receivables.

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<v Speaker 3>When you have a stoppage of work, there's no receivable

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<v Speaker 3>of money coming in, but there's a huge amount of

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<v Speaker 3>payables to the tune of maybe like five billion dollars

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<v Speaker 3>a quarter. So you have to have massive amounts of

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<v Speaker 3>liquidity to handle kind of such a situation, which is

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<v Speaker 3>really what Ford and GM have. I think Ford has

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<v Speaker 3>something like fifty billion of liquidity available.

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<v Speaker 4>GM has about forty five billion.

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<v Speaker 3>Dollars of liquidity available, so they can handle a near

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<v Speaker 3>term impact, but it has.

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<v Speaker 5>A huge.

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<v Speaker 3>View in terms of free cap flow for a year,

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<v Speaker 3>in terms of the liquidity on their balance sheet.

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<v Speaker 1>They got a lot of leverage here. I'm looking at GM.

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<v Speaker 1>I mean they got to that the IBATA. I mean

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<v Speaker 1>that's there's a lot.

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<v Speaker 3>There there there is, But keep in mind that that

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<v Speaker 3>includes the finance company.

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<v Speaker 4>When you start that out.

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<v Speaker 3>If the leverage at GM and Ford is actually relatively modest,

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<v Speaker 3>maybe more like one to one and a half turnska,

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<v Speaker 3>it's really that they have finance companies, which is kind

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<v Speaker 3>of hard to see, uh sometimes just because it's blended

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<v Speaker 3>all together under their under their primary.

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<v Speaker 2>Now, I will say everyone we talked to from we

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<v Speaker 2>talked to Seth Harris yesterday Northeastern, who used to be

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<v Speaker 2>an advisor to President Biden and deputy director of the

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<v Speaker 2>White House's National Economic Council, and Cloudy Assam, she of

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<v Speaker 2>the SOM rule. They all say, look, the union took

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<v Speaker 2>bad deals for the workers at the end of the

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<v Speaker 2>financial crisis, and the carmakers have raked it in since then.

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<v Speaker 2>Surely they've been setting aside billions because they knew these

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<v Speaker 2>negotiations were coming right surely.

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<v Speaker 1>But you're right. I mean they kind of they got

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<v Speaker 1>a certain deal to certain pay increases, and then this

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<v Speaker 1>inflation came along, which nobody saw, and then boom, and

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<v Speaker 1>now they feel like they need to get back. It's

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<v Speaker 1>gonna be interesting, it feels, it feels contentious. Hopefully they

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<v Speaker 1>can get something done by midnight Thursday night.

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<v Speaker 2>Especially if they haven't produced my challenger I know, I mean,

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<v Speaker 2>I need them to make that instead it here.

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<v Speaker 4>It'll be the priority of the Nego.

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<v Speaker 1>She's the whole thing. We got to get that thing

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<v Speaker 1>off the line. Joe Levington, he's director of Credit Research

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<v Speaker 1>for Bloomberg Intelligence, senior auto and industrial credit analyst as well,

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<v Speaker 1>so we appreciate getting some of his thoughts here. Again,

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<v Speaker 1>Big big issues for the auto manufacturers coming up, big labor,

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<v Speaker 1>big auto. We've got strikes seemingly in a number of

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<v Speaker 1>industries across this country.

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<v Speaker 7>You're listening to the Team Ken's are Live program Bloomberg

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<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg dot Com,

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<v Speaker 7>the iHeartRadio app, and the Bloomberg Business App, or listen

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<v Speaker 7>on demand wherever you get your podcasts.

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<v Speaker 1>Monica Defend joins us. She's a head and chief strategy

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<v Speaker 1>just at a Munday Institute that's Europe's largest asset manager.

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<v Speaker 1>She joined us here in Bloomberg Interactive Brokers studio. I

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<v Speaker 1>love to have her in studio here. So Monica talked

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<v Speaker 1>to us about kind of the European economy. I know

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<v Speaker 1>we can't talk about it as a whole because you

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<v Speaker 1>have so many different countries. But my concern, I think

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<v Speaker 1>my understanding is if Germany is in trouble, Europe's in trouble,

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<v Speaker 1>talk to us about how you guys view the European economies.

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<v Speaker 8>Well, short term, we are really relying on Americans taking

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<v Speaker 8>over and during the summer, so probably we can have

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<v Speaker 8>some lift on the quarterly GDP sequencing. But as you

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<v Speaker 8>were rightly pointing out, on an aggregate, europe euraline is

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<v Speaker 8>not doing bad. If you look at at the Commission

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<v Speaker 8>at you Commission projection released yesterday, there is no recession

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<v Speaker 8>but latisha growth. It is true that if you open

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<v Speaker 8>the box, there are different countries within the same region.

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<v Speaker 8>With Germany that is running into our session for different reasons.

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<v Speaker 8>It's started with a manufacturing sector paint at all of

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<v Speaker 8>the industrial policy and of an economy centered on energy dependence,

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<v Speaker 8>but now it's moving into the service sector. Industrial data

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<v Speaker 8>and that's production data were soft last week. But it

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<v Speaker 8>goes without saying that if Germany is in trouble, this

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<v Speaker 8>is going to be difficult for the entire region. Ivy

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<v Speaker 8>said that we have some other countries, France, for example,

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<v Speaker 8>where we see the political willingness to continue to run

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<v Speaker 8>physical support for the country, and France is an important economy.

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<v Speaker 8>Spain again has been supported by subsidies on the energy

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<v Speaker 8>sector and this has been supporting consumption. It is going

0:10:51.920 --> 0:10:55.120
<v Speaker 8>to fade away, and but at least Italy, where again

0:10:55.200 --> 0:10:58.240
<v Speaker 8>the construction boomb is over. So it is true that

0:10:58.320 --> 0:11:02.840
<v Speaker 8>on aggregate the situation is manageable. Probably at country level

0:11:02.920 --> 0:11:06.200
<v Speaker 8>there are several issues that needs to be tackled.

0:11:05.960 --> 0:11:09.720
<v Speaker 2>But not a super attractive place to invest right. I mean,

0:11:10.679 --> 0:11:14.440
<v Speaker 2>Germany's manufacturing sector is going to be hit hard by

0:11:14.840 --> 0:11:19.520
<v Speaker 2>problems in China, failures there and threats from companies like Tesla,

0:11:19.559 --> 0:11:23.720
<v Speaker 2>who seem to be able to do Volkswagen's work far better.

0:11:24.880 --> 0:11:29.400
<v Speaker 2>You know, the French have luxury goods that again won't

0:11:29.400 --> 0:11:33.439
<v Speaker 2>be purchased by rich Chinese people anytime soon. The Italians

0:11:33.480 --> 0:11:37.160
<v Speaker 2>have democratic disaster, you know, like a constant for the

0:11:37.200 --> 0:11:41.280
<v Speaker 2>last what fifty sixty seventy years, and the Spanish are

0:11:41.360 --> 0:11:43.640
<v Speaker 2>just supported by the rest of the continent. Plus Britain

0:11:43.640 --> 0:11:46.439
<v Speaker 2>shoots itself in the foot any chance it gets. I mean,

0:11:46.760 --> 0:11:48.920
<v Speaker 2>where would you invest if you wanted to go to Europe?

0:11:49.240 --> 0:11:53.000
<v Speaker 8>Well, nice to see these from American perspective, it is

0:11:53.040 --> 0:11:53.640
<v Speaker 8>not that bad.

0:11:54.120 --> 0:11:55.400
<v Speaker 4>You are are European.

0:11:55.440 --> 0:11:59.360
<v Speaker 8>But Evan said that first of all, in engaging the

0:11:59.360 --> 0:12:03.280
<v Speaker 8>green transition bottom up level, there are some nice evidence.

0:12:03.760 --> 0:12:09.200
<v Speaker 8>It is true that China slow down is not that

0:12:09.800 --> 0:12:12.240
<v Speaker 8>it is negative for for the region, but we need

0:12:12.240 --> 0:12:16.679
<v Speaker 8>to resize starting from Germany, the dependence UH to uh

0:12:16.880 --> 0:12:19.840
<v Speaker 8>TO to China when it goes to to Treda and

0:12:19.920 --> 0:12:23.319
<v Speaker 8>exportation because a lot is done within the region starting

0:12:23.360 --> 0:12:27.960
<v Speaker 8>from uh from Germany, which is an important an important

0:12:27.960 --> 0:12:32.280
<v Speaker 8>take if you ask me. Long term, probably as Europeans

0:12:32.400 --> 0:12:37.000
<v Speaker 8>we should think more on an industrial and on our

0:12:37.120 --> 0:12:40.880
<v Speaker 8>industrial policy. But this is what we are discussing. When

0:12:40.920 --> 0:12:44.680
<v Speaker 8>it goes to EarthCare, when it goes to pharma, it's

0:12:44.720 --> 0:12:48.640
<v Speaker 8>going beyond the semiconductor story. And I think we are

0:12:48.960 --> 0:12:51.120
<v Speaker 8>moving slowly, but we're active on that front.

0:12:51.720 --> 0:12:54.280
<v Speaker 1>So at the MOUNDI were you guys in terms of

0:12:54.320 --> 0:12:57.319
<v Speaker 1>your asset allocation these days and maybe maybe how it's

0:12:57.400 --> 0:12:58.640
<v Speaker 1>changed over the last several years.

0:12:59.120 --> 0:13:03.360
<v Speaker 8>Well, it has been given the macro uncertainty and uncertainty

0:13:03.480 --> 0:13:07.800
<v Speaker 8>on the monetary policy framework, it has been difficult really

0:13:07.920 --> 0:13:11.560
<v Speaker 8>to pencil midium to long term strategy. We've been quite

0:13:11.600 --> 0:13:16.040
<v Speaker 8>a jilt, for example on the durrection positioning with a

0:13:16.120 --> 0:13:21.160
<v Speaker 8>preference for US longer and that you neutral position. But

0:13:21.400 --> 0:13:27.840
<v Speaker 8>again it has been the time for agile, tactical relative positioning.

0:13:28.040 --> 0:13:32.280
<v Speaker 8>When it goes to the risk asset, we've been progressively

0:13:32.360 --> 0:13:36.400
<v Speaker 8>reducing the exposure to to credit it notably the.

0:13:36.400 --> 0:13:41.080
<v Speaker 1>High healed So reducing exposure to high credit is that

0:13:40.720 --> 0:13:43.640
<v Speaker 1>that you guys are just generally more conservative on your

0:13:43.679 --> 0:13:46.000
<v Speaker 1>economic outlook and industry policies.

0:13:46.280 --> 0:13:51.400
<v Speaker 8>It was also going into the US, I have to say,

0:13:51.480 --> 0:13:54.400
<v Speaker 8>so it's really when you need to balance the risk

0:13:55.480 --> 0:14:00.000
<v Speaker 8>return opportunity. Probably repositioning on govin and equity on the

0:14:00.120 --> 0:14:07.040
<v Speaker 8>traditional was for US more appealing equity wise, while maintaining

0:14:07.400 --> 0:14:12.960
<v Speaker 8>cocial stunts. We do like the US value and on

0:14:13.040 --> 0:14:17.800
<v Speaker 8>the emerging market we have been repositioning moving to neutral

0:14:17.960 --> 0:14:22.640
<v Speaker 8>into Chinese equity, but be more active in the emerging

0:14:22.720 --> 0:14:29.320
<v Speaker 8>market region, notably Brazil, India, for example, Indonesia. So these

0:14:29.360 --> 0:14:33.640
<v Speaker 8>are all countries that for different reasons, are getting track.

0:14:34.440 --> 0:14:38.440
<v Speaker 2>But you are looking in the US value. Are you

0:14:38.520 --> 0:14:41.440
<v Speaker 2>concerned that we do eventually have a recession here? The

0:14:41.480 --> 0:14:43.920
<v Speaker 2>consumers looking pretty stretched. We're going to get some data

0:14:43.960 --> 0:14:47.520
<v Speaker 2>I know out on Thursday retail spending, and it looks

0:14:48.200 --> 0:14:50.480
<v Speaker 2>much worse than the last month's data we got. We're

0:14:50.480 --> 0:14:52.920
<v Speaker 2>going to get inflation data out tomorrow that looks worse

0:14:53.000 --> 0:14:55.600
<v Speaker 2>than last month's data that we got. Is the situation

0:14:55.680 --> 0:14:56.360
<v Speaker 2>you're getting worse.

0:14:56.720 --> 0:14:59.720
<v Speaker 8>So when it goes to the recession call, we do

0:14:59.800 --> 0:15:03.600
<v Speaker 8>belie if there will be a shallow session, this will materialize,

0:15:04.480 --> 0:15:07.080
<v Speaker 8>likely in the first half of twenty twenty four. For

0:15:07.120 --> 0:15:11.280
<v Speaker 8>the reason you were mentioning the labor market is eventually cooling,

0:15:11.440 --> 0:15:17.520
<v Speaker 8>Excess savings have been reducing remarkably over time, and probably

0:15:17.560 --> 0:15:24.200
<v Speaker 8>also the physcal diviidenomics and impulse to the investments business investments,

0:15:24.760 --> 0:15:29.120
<v Speaker 8>I won't be there for longer. When it goes to

0:15:29.280 --> 0:15:34.880
<v Speaker 8>CPI inflation, we think it is normalizing, it will normalize.

0:15:34.880 --> 0:15:41.000
<v Speaker 8>It probably not in a linear way energy prices. Recent

0:15:41.200 --> 0:15:48.000
<v Speaker 8>prints on oil will have a positive contribution to headline

0:15:48.080 --> 0:15:50.640
<v Speaker 8>and the core will prove to be sticky. But as

0:15:50.640 --> 0:15:55.200
<v Speaker 8>I was saying, overall, we expect this nonlinear and volatile

0:15:55.240 --> 0:16:00.040
<v Speaker 8>and probably less rapid than expected downward driven inflation to

0:16:00.040 --> 0:16:02.680
<v Speaker 8>to continue. And this ands with the cold that we

0:16:02.680 --> 0:16:05.520
<v Speaker 8>were making on the Fed where we expect them to

0:16:05.720 --> 0:16:07.720
<v Speaker 8>orkish post posts.

0:16:07.760 --> 0:16:10.160
<v Speaker 1>I'm down with that, all right. So you spend half

0:16:10.200 --> 0:16:13.440
<v Speaker 1>your time in Paris, half your time in Milan area?

0:16:13.760 --> 0:16:16.480
<v Speaker 1>How was like Como this summer? I have yet to

0:16:16.520 --> 0:16:18.360
<v Speaker 1>go too, but it's.

0:16:18.160 --> 0:16:19.600
<v Speaker 2>On my bull. You mean you yet to go to

0:16:19.680 --> 0:16:20.360
<v Speaker 2>Lake Como ever?

0:16:20.520 --> 0:16:20.760
<v Speaker 5>Ever?

0:16:20.800 --> 0:16:22.640
<v Speaker 1>And I pend up on land like a dozen times.

0:16:23.240 --> 0:16:26.160
<v Speaker 2>Why would you spend so much time in boring Milan

0:16:26.280 --> 0:16:29.000
<v Speaker 2>and get up to lake where the money is.

0:16:29.000 --> 0:16:30.480
<v Speaker 1>That's where the money managers are, all right?

0:16:31.000 --> 0:16:36.240
<v Speaker 8>So I was in Internobio early in September where all

0:16:36.640 --> 0:16:41.440
<v Speaker 8>we are having these think tank meeting and the people

0:16:41.480 --> 0:16:43.960
<v Speaker 8>out there were saying, we have been taken over by Americans,

0:16:44.400 --> 0:16:45.760
<v Speaker 8>and we do think.

0:16:46.160 --> 0:16:49.520
<v Speaker 2>George Clooney, George, you must be happy to.

0:16:49.480 --> 0:16:52.120
<v Speaker 8>Have us, you know, honestly, being an Italian, I don't

0:16:52.120 --> 0:16:53.960
<v Speaker 8>know why you guys are going to the Lake of

0:16:54.000 --> 0:16:57.440
<v Speaker 8>Como and not to the seaside in Sicilia. Probably is

0:16:57.440 --> 0:17:01.240
<v Speaker 8>the weather, but definitely there there are a lot of tourists.

0:17:01.240 --> 0:17:05.000
<v Speaker 8>We are really seeing this renaissance in Milan itself.

0:17:05.320 --> 0:17:05.720
<v Speaker 4>Nice.

0:17:06.119 --> 0:17:07.159
<v Speaker 1>I love them a lot.

0:17:06.760 --> 0:17:09.720
<v Speaker 2>It's great, I love but they're taking down I spent

0:17:10.240 --> 0:17:10.880
<v Speaker 2>in Sicily.

0:17:11.040 --> 0:17:11.200
<v Speaker 1>I know.

0:17:11.240 --> 0:17:14.560
<v Speaker 2>I've been in Bari, been in Venice a number of times.

0:17:14.840 --> 0:17:17.640
<v Speaker 2>I've been in Florence. I got I got done cycling

0:17:17.640 --> 0:17:20.960
<v Speaker 2>trips around the country. I've done cooking trips in the country.

0:17:21.160 --> 0:17:22.000
<v Speaker 2>I've been to the horse.

0:17:22.240 --> 0:17:24.240
<v Speaker 1>I had to work. I had to work for a living.

0:17:24.280 --> 0:17:26.560
<v Speaker 1>Monica Defen thanks for joining us. She's head and chief

0:17:26.560 --> 0:17:28.240
<v Speaker 1>strategists at a Mundi Institute.

0:17:28.440 --> 0:17:31.520
<v Speaker 7>You're listening to the tape Can's are Live program Bloomberg

0:17:31.600 --> 0:17:35.199
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg Radio, the

0:17:35.240 --> 0:17:38.440
<v Speaker 7>tune in app, Bloomberg dot Com, and the Bloomberg Business App.

0:17:38.520 --> 0:17:41.320
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0:17:41.359 --> 0:17:45.760
<v Speaker 7>flagship New York station Just Say Alexa playing Bloomberg eleven thirty.

0:17:47.320 --> 0:17:49.320
<v Speaker 1>All right, we had an M and a trade in

0:17:49.480 --> 0:17:53.280
<v Speaker 1>like I don't know the packaging industry. Smurfit Kappa Group.

0:17:53.720 --> 0:17:55.800
<v Speaker 1>It's Irish. It doesn't sound it, but it's Irish. I

0:17:55.800 --> 0:17:58.479
<v Speaker 1>agreed to acquire west Rock, an eleven point two billion

0:17:58.480 --> 0:18:03.080
<v Speaker 1>dollar deal that creates a package industry powerhouse domiciled in

0:18:03.200 --> 0:18:05.399
<v Speaker 1>my home land of Ireland. Pretty cool stuff. And we

0:18:05.440 --> 0:18:07.280
<v Speaker 1>actually have an analyst who knows this business. Believe it

0:18:07.359 --> 0:18:09.520
<v Speaker 1>or not. Richard Burke joins us. He's a senior Aronalds.

0:18:09.560 --> 0:18:12.520
<v Speaker 1>The Bloomberg Intelligence covered all the basic materials. I want

0:18:12.520 --> 0:18:14.080
<v Speaker 1>to talk about this deal. I want to talk to you

0:18:14.040 --> 0:18:16.200
<v Speaker 1>about the potential auto strike, what that means for steal.

0:18:16.280 --> 0:18:18.399
<v Speaker 1>Lots of stuff to talk to you about today, Richard,

0:18:18.440 --> 0:18:20.520
<v Speaker 1>what's going on here with this deal. It's a big deal.

0:18:20.600 --> 0:18:24.280
<v Speaker 1>I guess we need more heft in the packaging industry.

0:18:24.800 --> 0:18:26.600
<v Speaker 9>Well, what it is is, if you look at the

0:18:26.600 --> 0:18:31.400
<v Speaker 9>two players. West Rock is undergoing what they call strategic transformation.

0:18:31.520 --> 0:18:37.080
<v Speaker 9>They're trying to, you know, boost their margins versus their peers,

0:18:37.119 --> 0:18:40.679
<v Speaker 9>their trail. They trail their margin, their margins trail their peers.

0:18:41.000 --> 0:18:44.600
<v Speaker 9>They undertook a transformation program and it may be going

0:18:44.640 --> 0:18:48.480
<v Speaker 9>a little bit slower than they want to. Smurf Kappa

0:18:48.600 --> 0:18:52.280
<v Speaker 9>doesn't have a presence in the US. This gives them

0:18:52.280 --> 0:18:55.760
<v Speaker 9>a large presence in the US. Smurf Kappa's margins are

0:18:55.800 --> 0:18:59.720
<v Speaker 9>about three hundred basis points higher than West Rocks. So

0:19:00.240 --> 0:19:04.200
<v Speaker 9>and they undertook their journey about seven years ago. They

0:19:04.520 --> 0:19:08.399
<v Speaker 9>started a capital improvement program and now they're at the

0:19:08.520 --> 0:19:11.960
<v Speaker 9>end of it. And you know, from what the executives

0:19:12.000 --> 0:19:15.040
<v Speaker 9>laid out on this morning's call was, you know, we

0:19:15.240 --> 0:19:18.040
<v Speaker 9>think we can help west Rock on their journey and

0:19:18.600 --> 0:19:24.760
<v Speaker 9>combine the company companies going forward and boost west Rock's margins,

0:19:24.800 --> 0:19:28.520
<v Speaker 9>bring them more in line to what where what Smurfit

0:19:28.560 --> 0:19:29.280
<v Speaker 9>Kampa is.

0:19:30.040 --> 0:19:32.800
<v Speaker 2>One of these companies I never heard of before West Rock.

0:19:33.359 --> 0:19:36.480
<v Speaker 2>The other one I never knew what they did, Smurfed Kappa.

0:19:36.880 --> 0:19:39.800
<v Speaker 2>Now they're going to have a combined annual revenue of

0:19:39.840 --> 0:19:42.640
<v Speaker 2>thirty four billion dollars. What do they make?

0:19:42.920 --> 0:19:47.040
<v Speaker 9>They make basically pretty much predominantly just cardboard boxes.

0:19:47.160 --> 0:19:49.320
<v Speaker 1>See I told you it's a cardboard box company.

0:19:49.320 --> 0:19:52.200
<v Speaker 2>I mean yeah, but like so iPhone.

0:19:51.720 --> 0:19:55.600
<v Speaker 9>Boxes, uh, you know, the Gamut, the Gammon boxes, the

0:19:55.680 --> 0:19:56.840
<v Speaker 9>Gamut from you know.

0:19:56.840 --> 0:19:59.640
<v Speaker 2>The regular U haul boxes like U haul the Gamut.

0:19:59.640 --> 0:20:03.119
<v Speaker 9>They go all the way across the universe to the

0:20:03.240 --> 0:20:06.919
<v Speaker 9>cardboard box that Amazon puts on your well, probably the

0:20:07.000 --> 0:20:09.879
<v Speaker 9>three cardboard boxes the Amazon puts on your doorsteps, the

0:20:09.880 --> 0:20:12.840
<v Speaker 9>big one to protect everything, and then the smaller ones

0:20:12.880 --> 0:20:15.720
<v Speaker 9>in and they also make all the way down to

0:20:15.840 --> 0:20:20.400
<v Speaker 9>those very more brand where retailers are trying to get

0:20:20.400 --> 0:20:23.879
<v Speaker 9>more brand experience. The other big thing that's driving this

0:20:24.280 --> 0:20:28.159
<v Speaker 9>is especially more so in Europe, is the way away

0:20:28.280 --> 0:20:31.960
<v Speaker 9>from plastic packaging. So, for example, one of the big

0:20:32.000 --> 0:20:37.200
<v Speaker 9>products that West Rocks just really introduced was a thing

0:20:37.200 --> 0:20:38.840
<v Speaker 9>to do way remember when you used to buy a

0:20:38.880 --> 0:20:41.919
<v Speaker 9>six pack of beer and the plastic rains. They have

0:20:41.960 --> 0:20:43.880
<v Speaker 9>a product that does away with the plastic.

0:20:43.520 --> 0:20:45.600
<v Speaker 1>Grains and I use that and that is a great

0:20:45.680 --> 0:20:47.560
<v Speaker 1>product because it's so much easier to get the cans

0:20:47.560 --> 0:20:48.959
<v Speaker 1>out of there. So that was weir.

0:20:49.240 --> 0:20:52.280
<v Speaker 10>What what do you mean the black plastic caps that

0:20:52.440 --> 0:20:54.520
<v Speaker 10>go on top of like, but you buy a six

0:20:54.560 --> 0:20:57.240
<v Speaker 10>pack of soda instead of having a little plastic grains ahold,

0:20:57.520 --> 0:20:59.800
<v Speaker 10>this is like a little cardboard top that just kind

0:20:59.800 --> 0:21:00.720
<v Speaker 10>of hold them all together.

0:21:00.880 --> 0:21:02.960
<v Speaker 1>And it's just very easy to take the can out

0:21:03.000 --> 0:21:05.000
<v Speaker 1>of the little cardboard top or take the whole carver

0:21:05.119 --> 0:21:07.200
<v Speaker 1>top off. Genius whatever thought it, and.

0:21:07.200 --> 0:21:11.000
<v Speaker 2>Less likely to strangle fish exactly right, which I've been

0:21:11.000 --> 0:21:12.480
<v Speaker 2>cutting those up since I was a little kid.

0:21:12.640 --> 0:21:14.639
<v Speaker 1>You know, the little things good for you. So I

0:21:14.720 --> 0:21:18.280
<v Speaker 1>tell you I do my party care. The packing business,

0:21:18.600 --> 0:21:21.119
<v Speaker 1>I mean the talk to us just about the cargated

0:21:21.119 --> 0:21:25.520
<v Speaker 1>box business. There's pre pandemic, there's huge demand, but then

0:21:25.560 --> 0:21:29.400
<v Speaker 1>the pandemic hit. Then everybody that got stuff delivered. Talk

0:21:29.400 --> 0:21:31.560
<v Speaker 1>to us about the last three four, five years in

0:21:31.600 --> 0:21:32.080
<v Speaker 1>that business.

0:21:32.080 --> 0:21:35.240
<v Speaker 9>Well, we've gone from pre pandemic where you know, historically

0:21:35.400 --> 0:21:41.600
<v Speaker 9>the packaging business kind of GDP GDP growth. Okay, pandemic hits,

0:21:41.640 --> 0:21:45.080
<v Speaker 9>everybody's at home, nobody can spend money on restaurants or

0:21:45.119 --> 0:21:48.440
<v Speaker 9>food or travel. Well, you got to spend money somehow,

0:21:48.520 --> 0:21:50.760
<v Speaker 9>so you ordered goods over the air and neet yeap

0:21:51.200 --> 0:21:54.359
<v Speaker 9>then came to these boxes. So the box over a

0:21:54.359 --> 0:21:57.440
<v Speaker 9>two year period went from GDP type growth to about

0:21:57.480 --> 0:22:01.040
<v Speaker 9>eight to nine growth. Then what happened, and it totally

0:22:01.119 --> 0:22:05.399
<v Speaker 9>reversed because everybody after a pandemic over everybody had what

0:22:05.440 --> 0:22:10.399
<v Speaker 9>they call what revenge travel, everything, and we've been in

0:22:10.400 --> 0:22:14.040
<v Speaker 9>a downfall. In fact, we're actually back to almost pre

0:22:14.119 --> 0:22:15.040
<v Speaker 9>pandemic levels.

0:22:15.119 --> 0:22:17.200
<v Speaker 1>Okay, so there's been.

0:22:17.640 --> 0:22:23.040
<v Speaker 9>But the bigger push longer term is again back to sustainability.

0:22:23.080 --> 0:22:27.480
<v Speaker 9>Can we can we replace past plastic packaging car?

0:22:27.600 --> 0:22:29.479
<v Speaker 1>You know what, back way back in the day, I

0:22:29.560 --> 0:22:32.720
<v Speaker 1>had a investment in a box company like just this

0:22:33.040 --> 0:22:37.400
<v Speaker 1>Southeastern US. Never made a dime on it, and then

0:22:37.880 --> 0:22:40.840
<v Speaker 1>the whole and I sold back my steak. Then this

0:22:40.960 --> 0:22:44.800
<v Speaker 1>company named Amazon came out. I was like, oh, I

0:22:44.840 --> 0:22:46.879
<v Speaker 1>missed it and bought them or what. No, it just

0:22:46.960 --> 0:22:48.320
<v Speaker 1>just kind of came out and said we're gonna started

0:22:48.320 --> 0:22:51.040
<v Speaker 1>shipping everything to you. And of course then this company's

0:22:51.080 --> 0:22:53.840
<v Speaker 1>value went through the roof. All right, we got potential

0:22:53.880 --> 0:22:56.960
<v Speaker 1>strike coming out of the auto business. If they're not

0:22:57.080 --> 0:22:59.639
<v Speaker 1>making cars, does that mean they don't need steel, in

0:22:59.680 --> 0:23:02.879
<v Speaker 1>which we're gonna have some issues with steel talks about

0:23:02.880 --> 0:23:03.800
<v Speaker 1>how that might impact steel.

0:23:04.160 --> 0:23:04.560
<v Speaker 4>Correct.

0:23:04.840 --> 0:23:07.040
<v Speaker 9>If you look at the auto market for the steel

0:23:07.080 --> 0:23:10.320
<v Speaker 9>sucker or auto demand or the auto end market is

0:23:10.320 --> 0:23:12.960
<v Speaker 9>about twenty five percent of the steel market. Okay, So

0:23:13.040 --> 0:23:15.159
<v Speaker 9>if we see that and you know, not only do

0:23:15.240 --> 0:23:18.320
<v Speaker 9>you have you kin'd have a ripple effect. Not only

0:23:18.359 --> 0:23:21.240
<v Speaker 9>do the big car makers stop making cars, but everybody

0:23:21.240 --> 0:23:23.600
<v Speaker 9>who makes the parts, you know, the tier one, the

0:23:23.680 --> 0:23:26.920
<v Speaker 9>Tier two, the Tier three suppliers stop making their parts too,

0:23:27.520 --> 0:23:31.280
<v Speaker 9>and you know, in the last the difference between this

0:23:31.400 --> 0:23:35.080
<v Speaker 9>strike possibly and the last strike is normally the UAW

0:23:35.200 --> 0:23:39.200
<v Speaker 9>you would only target one auto maker. This time they're

0:23:39.240 --> 0:23:43.000
<v Speaker 9>talking about maybe targeting all three. So we'll see if

0:23:43.080 --> 0:23:46.800
<v Speaker 9>the rhetoric, the rhetoric is definitely ramped up, and we'll

0:23:46.800 --> 0:23:47.480
<v Speaker 9>see what happened.

0:23:47.680 --> 0:23:50.480
<v Speaker 1>What are the steel makers themselves saying or they just

0:23:50.560 --> 0:23:51.960
<v Speaker 1>kind of staying out of it, and we'll say, well,

0:23:52.160 --> 0:23:52.440
<v Speaker 1>you know.

0:23:52.720 --> 0:23:56.720
<v Speaker 9>They've been quiet. The thing that was interesting, I thought

0:23:56.920 --> 0:23:59.720
<v Speaker 9>the second quarter on their earnings call, a few of

0:23:59.720 --> 0:24:04.520
<v Speaker 9>them mentioned that they had and totally ship more in

0:24:04.520 --> 0:24:08.280
<v Speaker 9>the second quarter than they were expecting to the automakers,

0:24:07.880 --> 0:24:11.600
<v Speaker 9>which exactly tells me the automakers were like, Okay, well

0:24:11.880 --> 0:24:15.440
<v Speaker 9>maybe we need to wrap up production and things like that,

0:24:15.520 --> 0:24:18.560
<v Speaker 9>and and honestly, you're not going to see if they

0:24:18.600 --> 0:24:22.600
<v Speaker 9>do strike their schedule. The contract expires this Thursday night

0:24:22.720 --> 0:24:26.760
<v Speaker 9>at eleven fifty nine pm. You know, we're already halfway through,

0:24:27.080 --> 0:24:30.240
<v Speaker 9>you know, halfway through the month, but you're almost you're

0:24:30.280 --> 0:24:32.320
<v Speaker 9>only two weeks from a course, so you may not

0:24:32.440 --> 0:24:35.560
<v Speaker 9>see that big of effect on this quarter on the

0:24:35.600 --> 0:24:38.520
<v Speaker 9>steel makers. It would probably be next more next quarter

0:24:38.560 --> 0:24:42.840
<v Speaker 9>of things also the steel makers normally take some downtime

0:24:43.520 --> 0:24:46.200
<v Speaker 9>and they kind of rejiggered their downtime to kind of.

0:24:46.240 --> 0:24:48.480
<v Speaker 5>Be see going forward.

0:24:48.600 --> 0:24:51.800
<v Speaker 9>So if there is a hit that they're not as

0:24:51.840 --> 0:24:53.560
<v Speaker 9>impacted as they might have been.

0:24:53.880 --> 0:24:56.159
<v Speaker 1>Interesting, I mean, did the auto guys did they did?

0:24:56.320 --> 0:24:58.640
<v Speaker 1>Are they like a justin time with their steel? It's

0:24:58.640 --> 0:25:01.280
<v Speaker 1>like I place my steel orders because I'm gonnaut. I'm

0:25:01.280 --> 0:25:03.600
<v Speaker 1>gonna start bending it like tomorrow or next week or something.

0:25:04.359 --> 0:25:08.879
<v Speaker 9>Most of it all depends on where you're at. Like

0:25:08.920 --> 0:25:11.919
<v Speaker 9>the Oheit, the big three are definitely probably more just

0:25:11.960 --> 0:25:12.280
<v Speaker 9>in time.

0:25:12.440 --> 0:25:13.480
<v Speaker 5>Okay, where the.

0:25:13.800 --> 0:25:16.520
<v Speaker 9>Maybe there's some of the spliers Tier one, Tier two,

0:25:16.560 --> 0:25:20.440
<v Speaker 9>Tier three are is you know, everybody's trying to be

0:25:20.640 --> 0:25:23.879
<v Speaker 9>just in time, but they probably do hold more.

0:25:23.960 --> 0:25:26.960
<v Speaker 1>All right, So boom, we knocked out cargated boxes and

0:25:27.040 --> 0:25:29.399
<v Speaker 1>steal in one segment. How good is that you can

0:25:29.440 --> 0:25:32.240
<v Speaker 1>do that with Rich Burke? Why he gets a bachelor's

0:25:32.240 --> 0:25:35.360
<v Speaker 1>degree in engineering from Illinois. Then he goes and gets

0:25:35.400 --> 0:25:37.919
<v Speaker 1>some masters in engineering electrical engineering, and then he goes

0:25:37.960 --> 0:25:40.480
<v Speaker 1>against an NBA from Chicago. You can't get the guy

0:25:40.520 --> 0:25:43.120
<v Speaker 1>out of the out of Illinois. All right, good stuff, Rich,

0:25:43.160 --> 0:25:44.720
<v Speaker 1>We appreciate it. From Bloomberg Intelligence.

0:25:45.680 --> 0:25:49.080
<v Speaker 7>You're listening to the Team Ken's are Live program Bloomberg

0:25:49.119 --> 0:25:52.480
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg dot Com,

0:25:52.560 --> 0:25:55.720
<v Speaker 7>the iHeartRadio app and the Bloomberg Business App, or listen

0:25:55.800 --> 0:25:57.920
<v Speaker 7>on demand wherever you get your podcasts.

0:26:00.119 --> 0:26:03.159
<v Speaker 1>Let's talk about shipping boxes. We talked that we had

0:26:03.160 --> 0:26:06.200
<v Speaker 1>an M and a trade in the carrogated box business.

0:26:06.800 --> 0:26:09.520
<v Speaker 1>Who what a thunk it is Murphy Kappa buy yep

0:26:09.840 --> 0:26:13.119
<v Speaker 1>eleven billion, so eleven large there, So kind of staying

0:26:13.160 --> 0:26:15.359
<v Speaker 1>on a kind of the box thing and kind of

0:26:15.359 --> 0:26:17.960
<v Speaker 1>moving boxes around. We have Mike Para. Mike joins us.

0:26:18.000 --> 0:26:20.440
<v Speaker 1>He is the CEO for the Americas for d h

0:26:20.680 --> 0:26:23.040
<v Speaker 1>L Express. He joins us live here in our Bloomberg

0:26:23.040 --> 0:26:26.919
<v Speaker 1>Interactive Brooker Studio. So Mike, I don't know, do you

0:26:26.960 --> 0:26:29.320
<v Speaker 1>care where the boxes come from? It's your just job

0:26:29.520 --> 0:26:30.119
<v Speaker 1>just to move.

0:26:30.000 --> 0:26:33.359
<v Speaker 11>Them, right, absolutely, But we would I would say, we

0:26:33.400 --> 0:26:36.320
<v Speaker 11>would like to see less air inside those boxes. So

0:26:36.680 --> 0:26:39.280
<v Speaker 11>that was a great that was a great interview. And

0:26:39.320 --> 0:26:41.480
<v Speaker 11>I am in so less air in the boxes, less

0:26:41.480 --> 0:26:42.240
<v Speaker 11>air in the boxes?

0:26:42.280 --> 0:26:42.920
<v Speaker 1>What does that mean?

0:26:43.040 --> 0:26:46.399
<v Speaker 11>Well, I mean remember air takes up space, right and

0:26:46.440 --> 0:26:48.320
<v Speaker 11>then also when you got more air in boxes, you

0:26:48.359 --> 0:26:51.200
<v Speaker 11>have a greater propensity to have damage. Okay as well,

0:26:51.280 --> 0:26:54.399
<v Speaker 11>so less air less damage, less air means we can

0:26:54.440 --> 0:26:56.160
<v Speaker 11>put more boxes into our aircraft.

0:26:56.480 --> 0:27:01.119
<v Speaker 1>Are what percent of your aircraft? I guess what percent

0:27:01.200 --> 0:27:03.120
<v Speaker 1>is full? Do they fly when they actually take off?

0:27:03.320 --> 0:27:06.600
<v Speaker 11>Oh, well, you're gonna fly. You're gonna fly. It's not

0:27:06.640 --> 0:27:08.960
<v Speaker 11>gonna be at full weight because that would that would

0:27:08.960 --> 0:27:10.920
<v Speaker 11>be ideal by the way that that means you're moving

0:27:11.000 --> 0:27:14.720
<v Speaker 11>water right as an example, But on average, our weightload

0:27:14.760 --> 0:27:18.880
<v Speaker 11>factor is somewhere between eighty and ninety percent. Is where

0:27:18.880 --> 0:27:21.120
<v Speaker 11>we're at from a weightload factor on an aircraft.

0:27:21.720 --> 0:27:25.399
<v Speaker 2>So how does it look to you right now? Because

0:27:25.440 --> 0:27:29.800
<v Speaker 2>you have a great position in terms of judging the

0:27:29.920 --> 0:27:33.119
<v Speaker 2>US economy, right are we still buying and shipping just

0:27:33.160 --> 0:27:35.119
<v Speaker 2>as much stuff as we were last quarter or the

0:27:35.119 --> 0:27:36.240
<v Speaker 2>same quarter last year.

0:27:36.600 --> 0:27:36.800
<v Speaker 5>Yeah.

0:27:36.840 --> 0:27:38.639
<v Speaker 11>One of the great things that we're seeing as a

0:27:38.680 --> 0:27:42.200
<v Speaker 11>result of what's going on globally in this move away

0:27:42.240 --> 0:27:45.639
<v Speaker 11>from China. We're never gonna decouple ourselves from China, but

0:27:45.720 --> 0:27:48.200
<v Speaker 11>we are seeing you know, friend shoring, near shoring, omni

0:27:48.280 --> 0:27:51.560
<v Speaker 11>shoring that's taking place, and we're seeing a lot more

0:27:51.720 --> 0:27:55.840
<v Speaker 11>outbound from the US, which is encouraging. It's encouraging for us,

0:27:55.840 --> 0:27:58.200
<v Speaker 11>but we're seeing it predominantly in the space.

0:27:57.920 --> 0:27:58.680
<v Speaker 4>Of e commerce.

0:27:58.880 --> 0:28:01.840
<v Speaker 11>Okay, So that's what we're seeing, which is fantastic. But

0:28:01.920 --> 0:28:04.560
<v Speaker 11>what we have seen is we're starting to see that

0:28:04.720 --> 0:28:08.360
<v Speaker 11>China plus one really starting to happen. As an example,

0:28:08.680 --> 0:28:10.800
<v Speaker 11>near and dear to me because it's within my region

0:28:10.880 --> 0:28:13.440
<v Speaker 11>is Mexico, and you're starting to hear this term made

0:28:13.440 --> 0:28:16.320
<v Speaker 11>in Mexico. We're starting to see that in the northern

0:28:16.359 --> 0:28:21.840
<v Speaker 11>part of Mexico, so Guadalajara. So that's what is those

0:28:22.160 --> 0:28:25.920
<v Speaker 11>markets were starting to see an explosion raw goods coming

0:28:25.920 --> 0:28:29.480
<v Speaker 11>in being assembled and then exported out of Mexico, either

0:28:29.520 --> 0:28:32.240
<v Speaker 11>back to the US, to Canada or throughout the rest

0:28:32.280 --> 0:28:32.640
<v Speaker 11>of the world.

0:28:32.720 --> 0:28:34.920
<v Speaker 1>Where does DHL Americas fly to.

0:28:35.119 --> 0:28:37.960
<v Speaker 11>What are your planes going across the entire Americas? So

0:28:38.040 --> 0:28:40.920
<v Speaker 11>we fly intro America, okay, and then out of the

0:28:40.960 --> 0:28:44.200
<v Speaker 11>Americas to Europe, Asia, the Middle East, and Africa.

0:28:44.280 --> 0:28:46.280
<v Speaker 1>Are there certain airports that are hubs for you guys.

0:28:46.400 --> 0:28:46.920
<v Speaker 11>Absolutely.

0:28:47.000 --> 0:28:47.160
<v Speaker 5>Yeah.

0:28:47.240 --> 0:28:49.600
<v Speaker 11>A big air hub for the Americas is in northern

0:28:49.640 --> 0:28:53.960
<v Speaker 11>Kentucky and Cincinnati. We're doing ninety departures in and ninety

0:28:54.040 --> 0:28:55.800
<v Speaker 11>arrivals in on a daily basis.

0:28:56.280 --> 0:28:58.760
<v Speaker 2>How do you compete with I mean, when you talk

0:28:58.800 --> 0:29:01.960
<v Speaker 2>shipping in this country, everybody knows I just moved here

0:29:01.960 --> 0:29:04.000
<v Speaker 2>by the way from Germany, so no problem for me.

0:29:04.160 --> 0:29:06.800
<v Speaker 2>DHL was on my doorstep every single day. But now

0:29:07.160 --> 0:29:11.600
<v Speaker 2>you know it's ups FedEx Amazon.

0:29:12.400 --> 0:29:14.360
<v Speaker 11>How do you compete with those big guys. Yeah, we're

0:29:14.440 --> 0:29:17.240
<v Speaker 11>We're not competing in the space of intra US. So

0:29:17.320 --> 0:29:19.720
<v Speaker 11>we got out of the US Book of Business back

0:29:19.760 --> 0:29:22.160
<v Speaker 11>in two thousand and seven going into two thousand and

0:29:22.200 --> 0:29:25.719
<v Speaker 11>eight because we wanted to focus focus on our core competency,

0:29:26.000 --> 0:29:29.320
<v Speaker 11>and our core competency is international, so the world into

0:29:29.400 --> 0:29:32.960
<v Speaker 11>the US, the US to the world. So that's our focus.

0:29:32.760 --> 0:29:34.800
<v Speaker 11>That's what that's the lane that we play in, and

0:29:35.000 --> 0:29:36.640
<v Speaker 11>we have been extremely successful.

0:29:36.760 --> 0:29:40.640
<v Speaker 2>Is it getting harder or easier in terms I actually

0:29:40.640 --> 0:29:42.520
<v Speaker 2>have a lot of experience with those kinds of shipping

0:29:42.520 --> 0:29:45.280
<v Speaker 2>as well, and I'm constantly trying to get you know,

0:29:46.400 --> 0:29:50.320
<v Speaker 2>a set of triple trees from Italy to here, or

0:29:50.360 --> 0:29:54.720
<v Speaker 2>shipping Olan sporks back to Sweden for something. So it's

0:29:54.800 --> 0:29:58.120
<v Speaker 2>difficult to deal with customs, all the different regulations. Is

0:29:58.160 --> 0:30:00.000
<v Speaker 2>that getting easier or is that getting hard?

0:30:00.880 --> 0:30:04.320
<v Speaker 11>In reality, it's been the same. What is getting easier

0:30:04.560 --> 0:30:09.040
<v Speaker 11>is through automation and digitalization. We clear ninety two percent

0:30:09.080 --> 0:30:11.360
<v Speaker 11>of our shipments are cleared in the air, so they

0:30:11.400 --> 0:30:13.640
<v Speaker 11>don't they're cleared by customs in the air, and then

0:30:13.680 --> 0:30:17.160
<v Speaker 11>they're only really looking at somewhere in the range of

0:30:17.720 --> 0:30:21.240
<v Speaker 11>seven to eight percent is what they're looking at. They're

0:30:21.240 --> 0:30:25.240
<v Speaker 11>targeting those specifically. Now you get that through having a

0:30:25.280 --> 0:30:28.600
<v Speaker 11>great relationship and a consistent relationship that spans over a

0:30:28.600 --> 0:30:32.160
<v Speaker 11>long period of time with customs, where the reliability of

0:30:32.240 --> 0:30:36.080
<v Speaker 11>the information the contents that we're moving line up with

0:30:36.160 --> 0:30:39.800
<v Speaker 11>the manifest that we're submitting to them electronically. So that

0:30:39.840 --> 0:30:43.440
<v Speaker 11>part is getting easier. Where it gets difficult is when

0:30:43.440 --> 0:30:46.120
<v Speaker 11>you have someone who refuses to give you the right

0:30:46.200 --> 0:30:50.400
<v Speaker 11>level of information, an EI number, the HTS code for

0:30:50.480 --> 0:30:53.160
<v Speaker 11>clearance is wrong. Those type of things is where a

0:30:53.240 --> 0:30:56.200
<v Speaker 11>shipment gets delayed. But ninety to ninety two percent of

0:30:56.240 --> 0:30:58.440
<v Speaker 11>our goods are cleared in the air, so that makes

0:30:58.480 --> 0:31:01.719
<v Speaker 11>it easier. Whereas before would have gone twenty I started

0:31:01.720 --> 0:31:04.720
<v Speaker 11>thirty seven years ago in this industry was much harder.

0:31:04.840 --> 0:31:07.680
<v Speaker 11>It was much more of a manual process, much more

0:31:07.720 --> 0:31:10.520
<v Speaker 11>of an opener ship and look and see today it's

0:31:10.600 --> 0:31:12.160
<v Speaker 11>much easier from that perspective.

0:31:12.280 --> 0:31:15.760
<v Speaker 1>All right, so you ship from the Americas out to

0:31:15.800 --> 0:31:19.239
<v Speaker 1>the rest of the world and back. Yes, where are

0:31:19.280 --> 0:31:22.800
<v Speaker 1>the growth areas versus maybe the not so growth areas well.

0:31:23.040 --> 0:31:26.400
<v Speaker 11>We're seeing growth out of Canada, so in what we're

0:31:26.400 --> 0:31:29.120
<v Speaker 11>calling Friendshory Canada, the US, and Mexico, we're seeing a

0:31:29.160 --> 0:31:32.080
<v Speaker 11>lot of growth from that perspective, we're seeing growth in

0:31:32.160 --> 0:31:35.000
<v Speaker 11>parts of Central and South America. As a matter of fact,

0:31:35.000 --> 0:31:37.960
<v Speaker 11>we just launched our own dedicated flight now to Argentina,

0:31:38.040 --> 0:31:40.760
<v Speaker 11>so we're starting to see growth and it goes it

0:31:40.800 --> 0:31:45.200
<v Speaker 11>goes Miami, Argentina, Argentina, Chile, back to Central America and

0:31:45.240 --> 0:31:47.600
<v Speaker 11>then back up to the States. So we're seeing growth

0:31:47.640 --> 0:31:49.680
<v Speaker 11>in those markets as well. Every time we have a

0:31:49.680 --> 0:31:52.760
<v Speaker 11>growth market, we'll pull we'll come off a commercial airline

0:31:52.760 --> 0:31:54.280
<v Speaker 11>and we'll put our own aircraft in place.

0:31:54.480 --> 0:31:56.920
<v Speaker 1>So what does that mean. You'll take oh, you'll take

0:31:56.960 --> 0:31:58.440
<v Speaker 1>some of your packages.

0:31:58.240 --> 0:32:01.200
<v Speaker 11>Off commercial airline where we were by belly space before,

0:32:01.240 --> 0:32:02.680
<v Speaker 11>and then we'll put it out about.

0:32:02.480 --> 0:32:05.720
<v Speaker 1>That business, which I never really understand. So what percentage

0:32:05.760 --> 0:32:08.560
<v Speaker 1>of your business goes on an airline and what goes

0:32:08.600 --> 0:32:10.360
<v Speaker 1>on your plane and how do you make that decision?

0:32:10.840 --> 0:32:12.960
<v Speaker 11>Met Well, okay, so thank you for asking that question.

0:32:13.000 --> 0:32:17.080
<v Speaker 11>By the way, we're the largest commercial airline purchaser of

0:32:17.120 --> 0:32:20.000
<v Speaker 11>belly space in the world, Okay, through all of our entities.

0:32:20.120 --> 0:32:23.920
<v Speaker 11>From a DHL Group perspective, the decision is made once

0:32:24.000 --> 0:32:26.640
<v Speaker 11>you have greater than fifty percent way load factor that

0:32:26.680 --> 0:32:28.600
<v Speaker 11>you can put on your own plane, where you can

0:32:28.640 --> 0:32:31.440
<v Speaker 11>start to pay for the physical asset up and down

0:32:31.680 --> 0:32:33.760
<v Speaker 11>and the fuel that you have going into that plane.

0:32:33.760 --> 0:32:36.600
<v Speaker 11>So the cost of operating an aircraft.

0:32:36.480 --> 0:32:39.880
<v Speaker 2>And fuel costs, I mean, right now, the outlook isn't

0:32:39.880 --> 0:32:43.200
<v Speaker 2>great with we're reporting that there's going to be a

0:32:43.240 --> 0:32:46.600
<v Speaker 2>three million barrel a day shortfall in the next quarter

0:32:46.720 --> 0:32:48.680
<v Speaker 2>because of the output cuts from OPEC.

0:32:48.760 --> 0:32:51.880
<v Speaker 11>Plus yeah, fuel costs is interesting up and down, right,

0:32:51.920 --> 0:32:54.840
<v Speaker 11>So fuel is always somewhere between seventy and one hundred

0:32:54.880 --> 0:32:56.840
<v Speaker 11>and we almost think that there's a reason for that.

0:32:57.320 --> 0:32:59.880
<v Speaker 11>The interesting part about that is we have what's called

0:32:59.880 --> 0:33:02.160
<v Speaker 11>the Fuels our Charge, and that's where we take those

0:33:02.240 --> 0:33:05.440
<v Speaker 11>expenses and we pass on the least amount that we

0:33:05.520 --> 0:33:07.920
<v Speaker 11>have to to our customers associated with it. But that's

0:33:07.920 --> 0:33:10.600
<v Speaker 11>how we protect ourselves and it either goes up or

0:33:10.720 --> 0:33:13.080
<v Speaker 11>comes down and wet. We protect the customer on the

0:33:13.080 --> 0:33:13.400
<v Speaker 11>way down.

0:33:13.520 --> 0:33:15.520
<v Speaker 2>The other big cost is labor. How's that looking.

0:33:15.720 --> 0:33:19.200
<v Speaker 11>Yeah, Okay, we're fine because it was tough. It was

0:33:19.280 --> 0:33:21.960
<v Speaker 11>tough for a while. The good thing about now is

0:33:22.000 --> 0:33:25.040
<v Speaker 11>we're replacing roles, we're hiring roles where we need to,

0:33:25.120 --> 0:33:27.240
<v Speaker 11>which is a good thing, and we're getting ready for

0:33:27.360 --> 0:33:30.320
<v Speaker 11>peak season, which is, by the way, in our opinion,

0:33:30.440 --> 0:33:33.080
<v Speaker 11>is going to be a soft peak season. The uncertainty remains.

0:33:33.800 --> 0:33:35.600
<v Speaker 11>It is going to be a soft peak season. It's

0:33:35.640 --> 0:33:38.040
<v Speaker 11>going to be in line with what we saw last year.

0:33:39.240 --> 0:33:41.480
<v Speaker 11>But really the next couple of weeks are going to

0:33:41.480 --> 0:33:43.640
<v Speaker 11>be very telling. The end of this month, the beginning

0:33:43.640 --> 0:33:45.880
<v Speaker 11>of October are going to be very telling to see

0:33:45.880 --> 0:33:48.240
<v Speaker 11>what's going to happen in peak season, because really what

0:33:48.360 --> 0:33:50.800
<v Speaker 11>starts to happen is people start to order in advance

0:33:50.840 --> 0:33:54.000
<v Speaker 11>of Black Friday, Cyber Monday, and the lead up to

0:33:54.120 --> 0:33:57.280
<v Speaker 11>the Christmas holidays. So we're keeping a close eye as

0:33:57.280 --> 0:33:58.760
<v Speaker 11>to what's going to happen here over the next couple

0:33:58.800 --> 0:33:59.080
<v Speaker 11>of weeks.

0:33:59.360 --> 0:34:01.920
<v Speaker 1>Twenty seconds, what kind of aircraft do you flying? Can

0:34:01.960 --> 0:34:02.440
<v Speaker 1>you get them?

0:34:03.160 --> 0:34:06.600
<v Speaker 11>So we're flying triple sevens, we're flying seven six sevens,

0:34:07.480 --> 0:34:10.600
<v Speaker 11>seven three sevens, and then we still have a couple

0:34:10.719 --> 0:34:13.520
<v Speaker 11>seven four sevens that are out there eight hundreds. Can

0:34:13.560 --> 0:34:16.280
<v Speaker 11>we get them? Yeah, there's a lot of there's aircraft

0:34:16.320 --> 0:34:19.440
<v Speaker 11>today that are available. Much more aircraft today available based

0:34:19.440 --> 0:34:21.600
<v Speaker 11>on the shortfall and volume that was out there in

0:34:21.640 --> 0:34:25.120
<v Speaker 11>people standing down planes and right sizing their network. We

0:34:25.200 --> 0:34:28.160
<v Speaker 11>right sized our network eighteen months ago. We're constantly right

0:34:28.239 --> 0:34:31.040
<v Speaker 11>sizing our network. So it's not a new initiative for

0:34:31.160 --> 0:34:31.960
<v Speaker 11>us at DHL.

0:34:32.360 --> 0:34:34.960
<v Speaker 1>Fascinating. I can talk about this stuff all day. Mike Parat,

0:34:34.960 --> 0:34:37.080
<v Speaker 1>thanks so much for joining us. He's the CEO of

0:34:37.120 --> 0:34:40.920
<v Speaker 1>the Americas for d h L Express. Kind of getting

0:34:40.920 --> 0:34:43.480
<v Speaker 1>a good view on kind of the economy and we're

0:34:43.800 --> 0:34:46.800
<v Speaker 1>we're seeing some growth and not so much growth.

0:34:47.400 --> 0:34:50.480
<v Speaker 7>You're listening to the tape. Can's our live program Bloomberg

0:34:50.600 --> 0:34:54.200
<v Speaker 7>Markets weekdays at ten am Eastern on Bloomberg Radio, the

0:34:54.239 --> 0:34:57.479
<v Speaker 7>tune in app, Bloomberg dot Com, and the Bloomberg Business app.

0:34:57.520 --> 0:35:00.359
<v Speaker 7>You can also listen live on Amazon Alexa from our

0:35:00.360 --> 0:35:04.720
<v Speaker 7>flagship New York station, just Say Alexa playing Bloomberg eleven thirty.

0:35:06.520 --> 0:35:06.640
<v Speaker 10>Well.

0:35:06.680 --> 0:35:08.840
<v Speaker 1>We also like is commercial real estate because I have

0:35:09.320 --> 0:35:12.040
<v Speaker 1>no idea how this business is going to shake out.

0:35:12.040 --> 0:35:15.120
<v Speaker 1>So we're glad that we have an informed guest joining us.

0:35:15.160 --> 0:35:19.120
<v Speaker 1>Barry de Ramondo, founder and CEO steel Wave. He joins

0:35:19.200 --> 0:35:22.320
<v Speaker 1>us live here in our Bloomberg Interactive Broker's studio. Barry,

0:35:22.360 --> 0:35:25.719
<v Speaker 1>thanks so much for joining us here. What what steel Wave?

0:35:25.760 --> 0:35:28.960
<v Speaker 1>What kind of real estate do you guys plan? And

0:35:29.040 --> 0:35:30.600
<v Speaker 1>where we'll start there?

0:35:30.840 --> 0:35:33.680
<v Speaker 12>Well, we're West Coast based, okay, right, and the triangle

0:35:33.760 --> 0:35:37.080
<v Speaker 12>is really San Diego south up to Seattle, to the

0:35:37.120 --> 0:35:38.120
<v Speaker 12>north out to Austin.

0:35:38.400 --> 0:35:39.920
<v Speaker 1>It's all the tech hubs, okay.

0:35:40.080 --> 0:35:43.080
<v Speaker 12>And it's office, it's life science, and it's it's industrial

0:35:43.640 --> 0:35:44.000
<v Speaker 12>all right.

0:35:44.080 --> 0:35:47.240
<v Speaker 2>So office, well, you can't paint it with a broad brush,

0:35:47.360 --> 0:35:50.160
<v Speaker 2>right you When you say office, you're talking about Third

0:35:50.160 --> 0:35:50.920
<v Speaker 2>Avenue here.

0:35:50.960 --> 0:35:53.840
<v Speaker 1>I was. We talked about Third Avenue and so now

0:35:53.920 --> 0:35:56.520
<v Speaker 1>I understand that he's like in the real world, Yes, Austin,

0:35:57.040 --> 0:36:00.120
<v Speaker 1>San Diego, stuff like that. How is office space in

0:36:00.160 --> 0:36:02.399
<v Speaker 1>the real world outside in New York City.

0:36:03.320 --> 0:36:05.520
<v Speaker 12>Well, it's got its challenges, sure, I mean, look, you've

0:36:05.520 --> 0:36:07.960
<v Speaker 12>got the capital markets issues with high interest rates and

0:36:07.960 --> 0:36:10.160
<v Speaker 12>cap rates and you know all the stuff that that brings.

0:36:10.480 --> 0:36:13.600
<v Speaker 12>But you've got that with multifamily or industrial. You know,

0:36:13.800 --> 0:36:18.160
<v Speaker 12>what you don't have in multifamily and industrial is the

0:36:18.239 --> 0:36:21.480
<v Speaker 12>supplied demand headwinds that you have in office. You know,

0:36:21.640 --> 0:36:25.239
<v Speaker 12>and you're still dealing with work from home. So you've

0:36:25.280 --> 0:36:28.040
<v Speaker 12>got all that stuff going on on the office sector

0:36:28.080 --> 0:36:33.400
<v Speaker 12>that you know is candidly created an enormous dislocation you know,

0:36:33.440 --> 0:36:34.080
<v Speaker 12>in that market.

0:36:34.400 --> 0:36:37.640
<v Speaker 2>So is office space. I mean when you say life

0:36:37.640 --> 0:36:41.960
<v Speaker 2>science is in tech, I'm thinking about chip fabs and laboratories,

0:36:41.960 --> 0:36:46.120
<v Speaker 2>but you're talking about actual office office where the same

0:36:46.120 --> 0:36:47.239
<v Speaker 2>thing could be done from home.

0:36:48.680 --> 0:36:51.160
<v Speaker 12>Yes, yeah, I mean, look on some level, you're competing

0:36:51.200 --> 0:36:54.200
<v Speaker 12>with someone's couch. Yeah, all right, right for office space.

0:36:54.320 --> 0:36:58.440
<v Speaker 12>And in order to bring people back into the office,

0:36:58.480 --> 0:37:00.400
<v Speaker 12>you've got to create environments that people want to come

0:37:00.400 --> 0:37:03.600
<v Speaker 12>to work in. And this isn't you know, post COVID,

0:37:03.640 --> 0:37:07.200
<v Speaker 12>This this has been happening for We started seeing the

0:37:07.239 --> 0:37:09.880
<v Speaker 12>trends really in the early two thousands and it's just

0:37:10.000 --> 0:37:14.440
<v Speaker 12>magnified over time. But you've got to create a work

0:37:14.560 --> 0:37:19.040
<v Speaker 12>environment that's highly amenditized, where people actually want to come

0:37:19.040 --> 0:37:20.719
<v Speaker 12>to work and it doesn't feel like you're at work

0:37:20.760 --> 0:37:21.480
<v Speaker 12>when you're at work.

0:37:22.120 --> 0:37:24.799
<v Speaker 1>So have you done that? With your properties and what

0:37:24.920 --> 0:37:26.800
<v Speaker 1>have you done, how have you done and has it worked?

0:37:27.440 --> 0:37:29.759
<v Speaker 12>Yeah, I mean that's that's kind of our design theme.

0:37:30.000 --> 0:37:32.840
<v Speaker 12>You know, we're very much of a design driven group.

0:37:33.520 --> 0:37:37.600
<v Speaker 12>And it's it's it's adding hospitality, it's adding residential elements

0:37:37.640 --> 0:37:40.040
<v Speaker 12>to it so it doesn't feel like an office building candidly,

0:37:40.560 --> 0:37:43.239
<v Speaker 12>you know, it's you know, we tend to cater to

0:37:43.440 --> 0:37:47.719
<v Speaker 12>the innovation workforce. It's all tech, media, tech, traditional tech, biotech,

0:37:47.760 --> 0:37:50.719
<v Speaker 12>you know, go down the list. So we're trying to

0:37:50.760 --> 0:37:55.839
<v Speaker 12>attract the innovation workforce back to the office. And you

0:37:56.040 --> 0:37:59.879
<v Speaker 12>have to create amenities such that people don't think they're

0:38:00.080 --> 0:38:00.399
<v Speaker 12>the office.

0:38:00.600 --> 0:38:03.960
<v Speaker 2>So when you say amenities, I mean to think about Google,

0:38:04.200 --> 0:38:06.960
<v Speaker 2>ping pong, table and snacks, right, but you're talking I

0:38:06.960 --> 0:38:15.000
<v Speaker 2>would guess more about fitness, you know, gyms, maybe restaurants, daycares,

0:38:15.560 --> 0:38:16.000
<v Speaker 2>all of.

0:38:15.880 --> 0:38:19.160
<v Speaker 12>That, right, you know. Cool, And it's not just the

0:38:19.239 --> 0:38:22.920
<v Speaker 12>run of the mill stuff. It's creating kind of differentiated

0:38:23.000 --> 0:38:25.200
<v Speaker 12>you know, food and beverage, you know options, you know,

0:38:25.360 --> 0:38:28.319
<v Speaker 12>full health centers, you know, for people to take advantage of.

0:38:28.840 --> 0:38:31.040
<v Speaker 12>What you're trying to do is bring people together. That's

0:38:31.080 --> 0:38:34.080
<v Speaker 12>really what you're doing. So it if you just create

0:38:34.120 --> 0:38:37.560
<v Speaker 12>a gym and stick it off in the corner that

0:38:37.560 --> 0:38:40.920
<v Speaker 12>that's not collaborative. What you got to do is amendetize

0:38:41.000 --> 0:38:43.400
<v Speaker 12>the gym, and you got yoga classes, you got stretch

0:38:43.560 --> 0:38:44.960
<v Speaker 12>where people actually get together.

0:38:45.400 --> 0:38:47.560
<v Speaker 1>Do you have any evidence that if you do that,

0:38:47.680 --> 0:38:51.600
<v Speaker 1>if you make that investment which impacts your returns, if

0:38:51.640 --> 0:38:53.319
<v Speaker 1>you do make that investment, does it work?

0:38:53.880 --> 0:38:54.640
<v Speaker 4>Not equivocally.

0:38:55.040 --> 0:38:58.239
<v Speaker 12>Look, we're at a point in the market where if

0:38:58.239 --> 0:39:01.000
<v Speaker 12>you don't make that investment there's no rent that will

0:39:01.040 --> 0:39:02.080
<v Speaker 12>clear for a car.

0:39:02.760 --> 0:39:03.879
<v Speaker 1>I something like that.

0:39:04.000 --> 0:39:05.480
<v Speaker 2>I like it. I like it because I want to

0:39:05.520 --> 0:39:07.920
<v Speaker 2>work in your office. I hear about office.

0:39:08.000 --> 0:39:10.640
<v Speaker 1>We got fish, we got food, we got flowers, we

0:39:10.719 --> 0:39:12.080
<v Speaker 1>got I mean, look at this office.

0:39:12.160 --> 0:39:14.280
<v Speaker 2>Well we have a pretty great office.

0:39:14.400 --> 0:39:17.560
<v Speaker 1>We got the best, I think, but out there. But

0:39:17.640 --> 0:39:19.640
<v Speaker 1>I just think about driving out there in real America,

0:39:19.680 --> 0:39:23.479
<v Speaker 1>which I do occasionally get off this island, and there's

0:39:23.480 --> 0:39:27.120
<v Speaker 1>so many office buildings and every single one has of

0:39:27.560 --> 0:39:30.640
<v Speaker 1>you know, announcing how much space they have available there.

0:39:31.120 --> 0:39:33.480
<v Speaker 12>And all you gotta do is look at the parking lot.

0:39:33.680 --> 0:39:34.879
<v Speaker 1>Yeah, yeah, that's right.

0:39:35.080 --> 0:39:37.520
<v Speaker 12>That's your biggest indicator. If there's no cars, guess what,

0:39:38.120 --> 0:39:39.360
<v Speaker 12>there's no bodies.

0:39:39.239 --> 0:39:41.399
<v Speaker 1>So how how do you guys in that office reels,

0:39:41.560 --> 0:39:43.480
<v Speaker 1>I mean, how do you think about your business? Do

0:39:43.520 --> 0:39:46.800
<v Speaker 1>you have you taken your return parameters down dramatically because

0:39:47.160 --> 0:39:51.000
<v Speaker 1>at the time you've got your properties, I'm guessing have

0:39:51.080 --> 0:39:54.080
<v Speaker 1>higher occupancies than pre pandemic, and your cost of capital

0:39:54.120 --> 0:39:54.520
<v Speaker 1>is higher.

0:39:56.760 --> 0:39:58.720
<v Speaker 12>I think that's right, I mean the cost of capitals.

0:39:58.920 --> 0:40:00.520
<v Speaker 12>I mean at the moment you got to I understand,

0:40:00.520 --> 0:40:03.640
<v Speaker 12>today is a dislocated market, so it's kind of upside down.

0:40:03.680 --> 0:40:06.359
<v Speaker 12>So you can't look at what's happening at this very

0:40:06.440 --> 0:40:10.040
<v Speaker 12>moment as a barometer to you know, the market in general.

0:40:11.640 --> 0:40:15.160
<v Speaker 12>You know, I would say a commodity office building, whether

0:40:15.200 --> 0:40:17.440
<v Speaker 12>it's New York or San Francisco today, if it had

0:40:17.480 --> 0:40:21.279
<v Speaker 12>to trade compared to say eighteen twenty four months ago,

0:40:22.080 --> 0:40:25.960
<v Speaker 12>is trading at forty to thirty percent of what it

0:40:26.000 --> 0:40:28.880
<v Speaker 12>would have traded for, not forty to thirty percent off

0:40:29.520 --> 0:40:32.000
<v Speaker 12>talking you know, sixty to seventy percent off.

0:40:32.200 --> 0:40:34.120
<v Speaker 1>Oh man, And I don't know how.

0:40:34.160 --> 0:40:36.239
<v Speaker 2>I don't know if that's a commodity office building, but

0:40:36.320 --> 0:40:38.759
<v Speaker 2>what you do is different. And also the rents that

0:40:38.800 --> 0:40:41.080
<v Speaker 2>you get are higher, I imagine because if you create

0:40:41.160 --> 0:40:44.919
<v Speaker 2>the kind of space that you're talking about. People will

0:40:44.920 --> 0:40:49.440
<v Speaker 2>be bidding on that space and willing to and trying

0:40:49.440 --> 0:40:50.440
<v Speaker 2>to outbid competitors.

0:40:50.520 --> 0:40:50.719
<v Speaker 5>Right.

0:40:51.000 --> 0:40:54.839
<v Speaker 12>Well, more importantly, there's a rent thatal clear, and if

0:40:54.840 --> 0:40:57.239
<v Speaker 12>you're a commodity there is no rent total clear. I

0:40:57.239 --> 0:40:59.920
<v Speaker 12>mean there's people think, well, I just lower the rent

0:41:00.719 --> 0:41:03.240
<v Speaker 12>and my occupancy is going to go up. That actually

0:41:03.280 --> 0:41:06.880
<v Speaker 12>doesn't work in office for commodity office. You know, for

0:41:07.160 --> 0:41:09.920
<v Speaker 12>if it's apartments, you lower your rents, your occupancy goes up.

0:41:10.000 --> 0:41:13.600
<v Speaker 12>For office, depending on what kind office you have, there

0:41:13.600 --> 0:41:15.920
<v Speaker 12>may not be a rent that clears. And you know,

0:41:16.000 --> 0:41:20.080
<v Speaker 12>it's a very bifurcated market. Excuse me. I mean if

0:41:20.080 --> 0:41:24.799
<v Speaker 12>you look at Hudson Yards, you know they're pushing rents up. Yeah, right,

0:41:24.880 --> 0:41:26.840
<v Speaker 12>But if you look at sort of mid block third

0:41:26.880 --> 0:41:29.719
<v Speaker 12>Avenue here, I'm not sure there's a rental clear.

0:41:30.040 --> 0:41:30.279
<v Speaker 7>Wow.

0:41:30.360 --> 0:41:32.920
<v Speaker 1>See that's that's kind of where I think the market is.

0:41:32.960 --> 0:41:35.680
<v Speaker 1>And that is brutal. Did they start knocking down office

0:41:35.680 --> 0:41:36.680
<v Speaker 1>buildings around the country.

0:41:36.680 --> 0:41:39.200
<v Speaker 2>I would want to work in Hudson Yards, yep. And

0:41:39.239 --> 0:41:40.759
<v Speaker 2>I would not want to work on that.

0:41:41.160 --> 0:41:41.440
<v Speaker 5>See that.

0:41:41.560 --> 0:41:41.799
<v Speaker 10>I know.

0:41:41.920 --> 0:41:43.759
<v Speaker 1>I guess before I would tell you, I don't care

0:41:43.800 --> 0:41:46.640
<v Speaker 1>what you want but now I have to care, right,

0:41:46.840 --> 0:41:49.480
<v Speaker 1>I have to care again. You're another guy who could

0:41:49.480 --> 0:41:52.000
<v Speaker 1>talk go all day long on this stuff. Barry di Rimondo,

0:41:52.280 --> 0:41:55.000
<v Speaker 1>Founder and CEO Steelwave, based on the West Coast. Whenever

0:41:55.040 --> 0:41:57.640
<v Speaker 1>you're back in New York, let us know you're listening.

0:41:57.239 --> 0:42:00.759
<v Speaker 7>To the tape catcher line program Bloomberg Market. It's weekdays

0:42:00.760 --> 0:42:04.000
<v Speaker 7>at ten am Eastern on Bloomberg Radio, the tune in app,

0:42:04.040 --> 0:42:06.880
<v Speaker 7>Bloomberg dot Com, and the Bloomberg Business App. You can

0:42:06.920 --> 0:42:10.160
<v Speaker 7>also listen live on Amazon Alexa from our flagship New

0:42:10.239 --> 0:42:14.560
<v Speaker 7>York station. Just say Alexa play Bloomberg eleven thirty.

0:42:15.760 --> 0:42:17.520
<v Speaker 1>I'm gonna put this on the bucket list. I have

0:42:17.600 --> 0:42:18.919
<v Speaker 1>to go on a cruise. Yeah you do.

0:42:19.040 --> 0:42:19.480
<v Speaker 2>You have to.

0:42:19.520 --> 0:42:21.680
<v Speaker 1>You just have to tie me one thing. You got

0:42:21.719 --> 0:42:25.359
<v Speaker 1>to be curious. I'm curious. I'm curious, So I'll put

0:42:25.360 --> 0:42:26.600
<v Speaker 1>that on the bucket list. But you know how I

0:42:26.600 --> 0:42:29.560
<v Speaker 1>love the cruise business. I think it's a fascinating business

0:42:29.560 --> 0:42:32.560
<v Speaker 1>business model. And we've got a great person to talk

0:42:32.600 --> 0:42:35.320
<v Speaker 1>to you about that. That's tors Hoggen, CEO and chairman

0:42:35.440 --> 0:42:39.480
<v Speaker 1>of Viking Cruises Tours. Thanks so much for joining us here.

0:42:39.480 --> 0:42:41.759
<v Speaker 1>I got a million questions here, But I'd love to

0:42:41.840 --> 0:42:44.640
<v Speaker 1>just get a real thirty thousand foot view from you

0:42:44.719 --> 0:42:49.759
<v Speaker 1>about how is the cruise business today versus pre pandemic.

0:42:51.080 --> 0:42:53.160
<v Speaker 1>Just it was just no industry in my mind or

0:42:53.160 --> 0:42:55.719
<v Speaker 1>what You're one of the industries that really got impacted

0:42:55.760 --> 0:42:59.000
<v Speaker 1>the most immediate and most directly. How is your industry changed?

0:43:00.160 --> 0:43:03.440
<v Speaker 6>Well, I can't speak so much about the industry, but

0:43:03.520 --> 0:43:06.560
<v Speaker 6>I can speak well about ourselves, and you can say

0:43:06.680 --> 0:43:11.000
<v Speaker 6>we are now back to a higher level of demand

0:43:11.040 --> 0:43:15.480
<v Speaker 6>than we had before the pandemic. I've never seen anything

0:43:15.560 --> 0:43:18.000
<v Speaker 6>like this in my life. So our ships this here

0:43:18.080 --> 0:43:21.760
<v Speaker 6>have been full and we are heading into twenty twenty

0:43:21.760 --> 0:43:25.120
<v Speaker 6>four with the I think it's seventy percent of our

0:43:25.160 --> 0:43:28.440
<v Speaker 6>capacity sold on the ocean business and sixty percent of

0:43:28.520 --> 0:43:29.560
<v Speaker 6>the river business.

0:43:31.280 --> 0:43:34.200
<v Speaker 5>So it's it's rebounded very nicely.

0:43:34.520 --> 0:43:37.759
<v Speaker 6>Now, in your introduction, we meant that you're curious, and

0:43:37.760 --> 0:43:39.919
<v Speaker 6>I think that's one of the reasons we're doing so well,

0:43:39.960 --> 0:43:41.319
<v Speaker 6>because our guests.

0:43:41.040 --> 0:43:42.719
<v Speaker 5>Are curious travelers.

0:43:43.239 --> 0:43:45.600
<v Speaker 6>They don't go on a cruise to sit by the

0:43:45.640 --> 0:43:49.759
<v Speaker 6>pool and get some tanned and so forth. They go

0:43:49.960 --> 0:43:54.680
<v Speaker 6>places to experience and to relive history and so forth.

0:43:54.840 --> 0:43:57.520
<v Speaker 6>And of course Europe is a very big destination for us,

0:43:58.160 --> 0:44:02.399
<v Speaker 6>so we hit it quite well. And we are kind

0:44:02.440 --> 0:44:06.080
<v Speaker 6>of contrarian. So during the pandemic, we took delivery over

0:44:06.120 --> 0:44:09.360
<v Speaker 6>I think was sixteen new ships and people said, you

0:44:09.400 --> 0:44:10.919
<v Speaker 6>must be nuts, what are you want to do when

0:44:10.960 --> 0:44:11.520
<v Speaker 6>this is over?

0:44:12.160 --> 0:44:14.640
<v Speaker 5>And this year we're filling it entirely.

0:44:15.360 --> 0:44:19.120
<v Speaker 2>So Viking Cruises is very different from the you know,

0:44:19.320 --> 0:44:24.000
<v Speaker 2>Royal Caribbean kind of Disney. It's not as you say,

0:44:24.080 --> 0:44:28.360
<v Speaker 2>tours about you know, drinking a pina klada by the

0:44:28.400 --> 0:44:30.120
<v Speaker 2>pool and it doesn't matter where you.

0:44:30.080 --> 0:44:32.719
<v Speaker 6>Are, don't object to drink a pino konada. But that's

0:44:32.760 --> 0:44:35.120
<v Speaker 6>not why our guests got no.

0:44:36.000 --> 0:44:38.720
<v Speaker 2>I just look at the destinations and it's more about

0:44:39.120 --> 0:44:43.239
<v Speaker 2>exploration for for a Viking cruises more about adventures.

0:44:43.320 --> 0:44:47.480
<v Speaker 6>It's exploration in the widest sense because you know, exploration

0:44:47.600 --> 0:44:50.600
<v Speaker 6>is seeing places you know. It's also I call it

0:44:50.640 --> 0:44:55.839
<v Speaker 6>the mental exploration because our guests are material travelers. They're

0:44:55.840 --> 0:44:58.720
<v Speaker 6>seeing most things in life, but now here's a chance

0:44:58.719 --> 0:45:02.320
<v Speaker 6>of sort of reliving things they'd only read about before.

0:45:02.880 --> 0:45:05.000
<v Speaker 6>So it's it's a it's a great thing to do

0:45:05.320 --> 0:45:09.080
<v Speaker 6>to do, and we are different. We are so different

0:45:09.400 --> 0:45:12.680
<v Speaker 6>from the others that that. A couple of years ago

0:45:12.719 --> 0:45:15.640
<v Speaker 6>we even dropped cruises from our name, so we are

0:45:15.680 --> 0:45:17.520
<v Speaker 6>now just playing Viking.

0:45:18.200 --> 0:45:22.000
<v Speaker 1>So you know what, what I understand about your business

0:45:22.080 --> 0:45:23.960
<v Speaker 1>that you know is different from some of the others,

0:45:24.080 --> 0:45:26.880
<v Speaker 1>is you're not just ocean. You're in you have a

0:45:26.960 --> 0:45:29.520
<v Speaker 1>river cruise line and expedition well, and.

0:45:29.480 --> 0:45:31.760
<v Speaker 2>I would imagine necessarily the focus is right.

0:45:31.640 --> 0:45:34.160
<v Speaker 5>Because yeah, the two, the two, the two are about

0:45:34.160 --> 0:45:34.960
<v Speaker 5>our equal size.

0:45:35.000 --> 0:45:37.799
<v Speaker 6>We started as a river company in Russia, of all

0:45:37.840 --> 0:45:43.400
<v Speaker 6>places that that we we we are now about fifty

0:45:43.440 --> 0:45:48.359
<v Speaker 6>to fifty. We're an ocean and the expedition business is very,

0:45:48.480 --> 0:45:52.560
<v Speaker 6>very nice too. I took my first vacation twenty five

0:45:52.640 --> 0:45:57.480
<v Speaker 6>years over Christmas and I went to Antarctica and somebody asked.

0:45:57.280 --> 0:45:59.839
<v Speaker 5>Me where we did like to go next? I really

0:45:59.840 --> 0:46:02.120
<v Speaker 5>like to go back. It was a phenomenal experience.

0:46:04.560 --> 0:46:08.239
<v Speaker 1>Talk to me about the labor because so many industries

0:46:08.280 --> 0:46:11.120
<v Speaker 1>have suggested that that labor is one of the real

0:46:11.360 --> 0:46:14.720
<v Speaker 1>challenges they face. Is that also the case with your company?

0:46:14.719 --> 0:46:16.560
<v Speaker 1>And if so, how do you deal with it?

0:46:17.640 --> 0:46:20.239
<v Speaker 6>You know, if I say no, that's a little bit

0:46:21.680 --> 0:46:26.600
<v Speaker 6>strong maybe, But the point is that during pandemic we

0:46:26.640 --> 0:46:30.160
<v Speaker 6>took care our staff. We didn't do like the others

0:46:30.200 --> 0:46:32.000
<v Speaker 6>and sent them all home. We took care of our

0:46:32.000 --> 0:46:39.440
<v Speaker 6>staff greatly, so we didn't have any problems starting up people.

0:46:39.680 --> 0:46:44.239
<v Speaker 6>Other travel companies have had big issues getting restarted, and

0:46:44.280 --> 0:46:46.880
<v Speaker 6>we didn't have that quite frankly, so I think we

0:46:47.600 --> 0:46:49.879
<v Speaker 6>are we are. We're quite different, you know, we are.

0:46:50.440 --> 0:46:53.040
<v Speaker 6>I can call it family control company, but we have

0:46:53.160 --> 0:46:55.319
<v Speaker 6>to financial shoulders too.

0:46:55.840 --> 0:46:58.320
<v Speaker 5>But but you can say we are not a conglomerates.

0:46:58.360 --> 0:47:02.640
<v Speaker 6>We're not part of a conglomerate, and we can generally

0:47:02.680 --> 0:47:06.719
<v Speaker 6>say that we you know, customers do come first. And

0:47:06.760 --> 0:47:09.200
<v Speaker 6>when I said customers come first, maybe I should even

0:47:09.200 --> 0:47:13.239
<v Speaker 6>say our staff come first. So we we we have

0:47:14.239 --> 0:47:16.440
<v Speaker 6>very good ratings by our guests.

0:47:16.800 --> 0:47:19.680
<v Speaker 5>They love our staff. Ships is one thing.

0:47:19.680 --> 0:47:22.080
<v Speaker 6>But the way we deal with the staff and the

0:47:22.080 --> 0:47:24.880
<v Speaker 6>way our staff deals with I guess the second or none,

0:47:26.200 --> 0:47:27.000
<v Speaker 6>it's very different.

0:47:27.239 --> 0:47:29.440
<v Speaker 2>I wonder a little bit about you and how this

0:47:29.640 --> 0:47:33.920
<v Speaker 2>company started. You briefly alluded to the fact that I

0:47:33.960 --> 0:47:38.680
<v Speaker 2>guess what your first cruise was river cruise in Saint Petersburg, Russia,

0:47:38.800 --> 0:47:42.600
<v Speaker 2>or at least the business started there. And now your

0:47:42.640 --> 0:47:47.319
<v Speaker 2>headquarters I believe, are in Basel, but you're clearly Norwegian.

0:47:47.440 --> 0:47:49.360
<v Speaker 2>So how does this all work out? How did it

0:47:49.400 --> 0:47:50.040
<v Speaker 2>all work out?

0:47:51.160 --> 0:47:54.359
<v Speaker 6>Yeah, Well, I've had a long life in the cruise

0:47:54.400 --> 0:47:57.320
<v Speaker 6>industry and I've done a lot of things in my life,

0:47:57.840 --> 0:48:03.880
<v Speaker 6>but my heart had always been and with cruises. I

0:48:04.000 --> 0:48:06.880
<v Speaker 6>ran a company called Royal Viking Line once upon a time,

0:48:07.440 --> 0:48:09.400
<v Speaker 6>and I thought it'd be nice if we could recreate

0:48:09.520 --> 0:48:12.600
<v Speaker 6>something something like it. It was the cruise line of

0:48:12.640 --> 0:48:16.239
<v Speaker 6>the times in the eighties, but somebody went ahead bought

0:48:16.280 --> 0:48:17.480
<v Speaker 6>it and destroyed it.

0:48:17.560 --> 0:48:19.520
<v Speaker 5>So I said, maybe I could have a chance of

0:48:19.560 --> 0:48:20.279
<v Speaker 5>recreating it.

0:48:20.600 --> 0:48:22.239
<v Speaker 6>But I've had a life, you know, full of ups

0:48:22.280 --> 0:48:26.200
<v Speaker 6>and downs, and that's called life in my vocabulary.

0:48:26.840 --> 0:48:28.600
<v Speaker 5>And we're very pleaseful where we are now.

0:48:28.600 --> 0:48:32.160
<v Speaker 6>Of course, it's been a phenomenal success, and we're doing

0:48:32.160 --> 0:48:36.160
<v Speaker 6>it because there's some things that make us stand out.

0:48:37.280 --> 0:48:40.360
<v Speaker 6>We have one brand, not part of a conglomerate. We

0:48:41.560 --> 0:48:47.120
<v Speaker 6>have no children on board, no casinos, no Nicholin diming,

0:48:47.800 --> 0:48:50.640
<v Speaker 6>and then there's only one language on board our ships,

0:48:50.800 --> 0:48:53.960
<v Speaker 6>so it's not this mixture of everything.

0:48:54.320 --> 0:48:56.239
<v Speaker 5>We are very clear as to what we do.

0:48:56.800 --> 0:49:01.360
<v Speaker 1>So what are some of the popular destinations right now.

0:49:01.280 --> 0:49:09.239
<v Speaker 6>Towards I say Europe remains popular and we have a

0:49:09.440 --> 0:49:13.920
<v Speaker 6>very more than half our cruises involved Europe, and you

0:49:13.960 --> 0:49:17.240
<v Speaker 6>can see even Europe in the winter is quite okay.

0:49:17.760 --> 0:49:19.759
<v Speaker 6>Now we have you can go to Norway and see

0:49:19.800 --> 0:49:22.440
<v Speaker 6>the Northern lights. The weather can be a little bit rough,

0:49:22.760 --> 0:49:25.160
<v Speaker 6>but you know, to see the Northern lights from a

0:49:25.239 --> 0:49:26.719
<v Speaker 6>ship in Norway is fantastic.

0:49:29.000 --> 0:49:32.400
<v Speaker 5>Of course. The other thing we have is we have

0:49:32.880 --> 0:49:34.480
<v Speaker 5>started an operation in Egypt.

0:49:35.320 --> 0:49:37.560
<v Speaker 6>We were there now and a couple of months ago

0:49:37.640 --> 0:49:40.879
<v Speaker 6>to take delivery of new ships. We have by far

0:49:41.000 --> 0:49:43.200
<v Speaker 6>the greatest ships on the Nile River. I think we

0:49:43.280 --> 0:49:48.640
<v Speaker 6>have four now and we have another for cooming. So

0:49:48.960 --> 0:49:51.760
<v Speaker 6>the Nile is extremely popular. As a matter of fact,

0:49:51.800 --> 0:49:57.160
<v Speaker 6>it's virtually sold out for next year twenty four, and

0:49:57.200 --> 0:49:59.960
<v Speaker 6>it's pretty much sold out for much sold out for

0:50:00.040 --> 0:50:00.919
<v Speaker 6>twenty twenty five.

0:50:00.960 --> 0:50:03.720
<v Speaker 5>Even so we have now had to open twenty twenty six.

0:50:05.040 --> 0:50:07.360
<v Speaker 2>That's it's an amazing.

0:50:09.160 --> 0:50:09.839
<v Speaker 1>Up and down the Nile.

0:50:09.840 --> 0:50:12.040
<v Speaker 2>It's the only place I've ever gone on a cruise.

0:50:12.400 --> 0:50:12.839
<v Speaker 5>I was there.

0:50:12.880 --> 0:50:15.520
<v Speaker 6>It was forty two degrees centigrade and that's a FO

0:50:15.520 --> 0:50:17.360
<v Speaker 6>one hundred and four far a night or something. It

0:50:17.800 --> 0:50:22.680
<v Speaker 6>sounds terrible, but the heat is dry and to be

0:50:22.800 --> 0:50:26.320
<v Speaker 6>on the Nile and have the wind, the breeze in

0:50:26.400 --> 0:50:27.640
<v Speaker 6>your in your face.

0:50:27.719 --> 0:50:30.560
<v Speaker 5>It's it's so we decided, hey, we can do this

0:50:30.680 --> 0:50:31.160
<v Speaker 5>in August.

0:50:32.000 --> 0:50:36.400
<v Speaker 2>How has the Russian invasion of Ukraine at all impacted

0:50:36.440 --> 0:50:37.000
<v Speaker 2>your business?

0:50:37.719 --> 0:50:40.920
<v Speaker 5>Yeah, we have. As I said, we start our business

0:50:40.960 --> 0:50:44.640
<v Speaker 5>in Russia, so we still have five ships there. They're

0:50:44.719 --> 0:50:45.240
<v Speaker 5>doing nothing.

0:50:45.960 --> 0:50:48.240
<v Speaker 6>Of course, we have to take care of our staff

0:50:48.719 --> 0:50:52.800
<v Speaker 6>so that so that when this will reopen, whenever that

0:50:52.960 --> 0:50:55.520
<v Speaker 6>will be, they'll be ready to go. Of course they

0:50:55.600 --> 0:50:59.640
<v Speaker 6>need they need to feed their families too, So it's

0:51:00.080 --> 0:51:04.759
<v Speaker 6>have five ships doing nothing is not fun. It it's

0:51:04.840 --> 0:51:08.960
<v Speaker 6>not such a large part of our business anymore. And

0:51:09.080 --> 0:51:11.800
<v Speaker 6>we have one ship in Ukraine. It has been in Odessa.

0:51:13.040 --> 0:51:17.479
<v Speaker 6>It has still is there at least the last things

0:51:17.520 --> 0:51:18.840
<v Speaker 6>I saw on television.

0:51:20.160 --> 0:51:24.360
<v Speaker 5>But who knows. It's a terrible situation for everybody involved.

0:51:25.320 --> 0:51:27.719
<v Speaker 2>What about the China situation? Have you got I know

0:51:27.800 --> 0:51:30.920
<v Speaker 2>you have Chinese flags over some of your ships. Are

0:51:30.960 --> 0:51:31.560
<v Speaker 2>they cruising?

0:51:32.960 --> 0:51:37.759
<v Speaker 6>Yes, we started in twenty nineteen or a couple of

0:51:37.840 --> 0:51:43.239
<v Speaker 6>years before that. In twenty nineteen we had four river

0:51:43.360 --> 0:51:50.600
<v Speaker 6>ships in Europe with Chinese staff, Chinese food and Chinese

0:51:51.000 --> 0:51:55.440
<v Speaker 6>sign it and the guests are all one language. That's

0:51:55.480 --> 0:51:58.279
<v Speaker 6>all the mantra we have when we do something. It's

0:51:58.360 --> 0:52:01.840
<v Speaker 6>important that people travel like the people. Then we have

0:52:01.960 --> 0:52:04.680
<v Speaker 6>had one of our ocean hips that have been part

0:52:04.719 --> 0:52:07.800
<v Speaker 6>of become part of a joint venture with China Emergence

0:52:09.239 --> 0:52:15.759
<v Speaker 6>that is now operating between between Shanghai and Japan, and

0:52:15.920 --> 0:52:20.800
<v Speaker 6>we'll be going between chen Chin and Vietnam. But you

0:52:20.880 --> 0:52:24.920
<v Speaker 6>can say the startup after Code and China as being

0:52:24.960 --> 0:52:27.759
<v Speaker 6>a bit slow, but of course when you look at

0:52:28.120 --> 0:52:32.160
<v Speaker 6>the potential for the Chinese market, it's huge. We have

0:52:32.320 --> 0:52:37.360
<v Speaker 6>had we have had the consulting firms assessed what is

0:52:37.480 --> 0:52:40.920
<v Speaker 6>huge mean, and when we look at it, it's huge.

0:52:41.400 --> 0:52:43.719
<v Speaker 6>So it's just a matter of being prepared to take

0:52:43.760 --> 0:52:46.319
<v Speaker 6>some losses for a couple of years and then we'll

0:52:46.360 --> 0:52:47.240
<v Speaker 6>be all through the races.

0:52:47.320 --> 0:52:48.799
<v Speaker 1>All right, tours, We're gonna have to leave it there.

0:52:48.840 --> 0:52:51.319
<v Speaker 1>But thank you so much. We really appreciate getting your time.

0:52:51.719 --> 0:52:56.719
<v Speaker 1>Fascinating discussion towards Hagen, CEO and Chairman of Viking. It's

0:52:56.800 --> 0:52:58.719
<v Speaker 1>not Viking cruises, it's Viking, so we're going to go

0:52:58.800 --> 0:53:01.360
<v Speaker 1>with that. That makes a lot of it's a fascinating discussion.

0:53:01.360 --> 0:53:03.600
<v Speaker 1>We appreciate getting some of towards his time.

0:53:04.040 --> 0:53:07.120
<v Speaker 2>Thanks for listening to the Bloomberg Markets podcasts. You can

0:53:07.160 --> 0:53:10.880
<v Speaker 2>subscribe and listen to interviews at Apple Podcasts or whatever

0:53:11.040 --> 0:53:14.640
<v Speaker 2>podcast platform you prefer. I'm Matt Miller. I'm on Twitter

0:53:14.960 --> 0:53:16.839
<v Speaker 2>at Matt Miller nineteen seventy three.

0:53:17.320 --> 0:53:19.680
<v Speaker 1>And I'm Fall Sweeney. I'm on Twitter at pt Sweeney.

0:53:19.840 --> 0:53:22.480
<v Speaker 1>Before the podcast, you can always catch us worldwide at

0:53:22.520 --> 0:53:23.239
<v Speaker 1>Bloomberg Radio