1 00:00:00,200 --> 00:00:03,440 Speaker 1: Now here's a highlight from coast to coast AM on 2 00:00:03,560 --> 00:00:07,640 Speaker 1: iHeart Radio and welcome back. We are with the scientists, 3 00:00:07,720 --> 00:00:11,319 Speaker 1: theoretical physicists Leonard Mulatta. Now, Leonard, what's new in the 4 00:00:11,360 --> 00:00:13,320 Speaker 1: world of science? By the way, before we get back 5 00:00:13,320 --> 00:00:18,959 Speaker 1: into elastic, any cutting edge breakthroughs out there, Well, you know, 6 00:00:19,000 --> 00:00:22,840 Speaker 1: the big one was the gravitational waves that I think 7 00:00:23,000 --> 00:00:28,840 Speaker 1: was really the biggest breakthrough of a well on physics, 8 00:00:28,880 --> 00:00:32,000 Speaker 1: at least of kind of backed up Einstein, didn't it. Well, 9 00:00:32,040 --> 00:00:35,280 Speaker 1: it's that, yeah, it definitely did, and it was, you know, 10 00:00:35,320 --> 00:00:38,520 Speaker 1: one hundred years after his prediction that it was confirmed. 11 00:00:38,560 --> 00:00:42,360 Speaker 1: But it's it's really the beginning of a new way 12 00:00:42,400 --> 00:00:47,239 Speaker 1: to examine the universe because you know, since Galileo, we've 13 00:00:47,240 --> 00:00:50,320 Speaker 1: been using telescopes to look at light and then different 14 00:00:50,320 --> 00:00:54,200 Speaker 1: frequencies radio waves, infred in microwaves, so they're all different 15 00:00:54,320 --> 00:00:57,640 Speaker 1: kinds of light that we've been using to study the 16 00:00:57,680 --> 00:01:01,160 Speaker 1: other galaxies in the past because the light takes a 17 00:01:01,200 --> 00:01:03,000 Speaker 1: while to get to us, so we can look backward 18 00:01:03,040 --> 00:01:06,720 Speaker 1: that way. But with gravitational energy is a totally different 19 00:01:06,760 --> 00:01:09,840 Speaker 1: kind of energy than electromagnetic or light energy, and so 20 00:01:10,959 --> 00:01:14,720 Speaker 1: this success opens up a whole new way to study 21 00:01:14,840 --> 00:01:17,920 Speaker 1: the universe, and we can learn things that we could 22 00:01:18,120 --> 00:01:22,640 Speaker 1: learn us using light methodology or electromagnetic methodology. So it's 23 00:01:22,640 --> 00:01:26,800 Speaker 1: not just that we confirmed what Einstein predicted, but we 24 00:01:26,880 --> 00:01:29,280 Speaker 1: opened up a whole new a whole new way of 25 00:01:29,319 --> 00:01:33,080 Speaker 1: studying the cosmos. And that's pretty exciting. I think when 26 00:01:33,120 --> 00:01:36,400 Speaker 1: you were dealing with Stephen, did he try to explain 27 00:01:36,480 --> 00:01:39,840 Speaker 1: to you his thoughts on the Big Bang and off 28 00:01:39,880 --> 00:01:42,640 Speaker 1: that started. Of course he did, and that was what 29 00:01:42,760 --> 00:01:45,840 Speaker 1: consumes his life, were those ideas, and you know he 30 00:01:46,040 --> 00:01:49,640 Speaker 1: did he get his answer? Did he find it? He 31 00:01:49,720 --> 00:01:53,040 Speaker 1: had his answer, And you know that's really what our book, 32 00:01:53,040 --> 00:01:59,480 Speaker 1: The Grand Design was about. So he okay, you want it, George, 33 00:01:59,520 --> 00:02:03,080 Speaker 1: I want it. I want it. So there's that song 34 00:02:03,120 --> 00:02:05,600 Speaker 1: in Queen I want it now. Okay. Well, you know 35 00:02:05,680 --> 00:02:08,360 Speaker 1: the universe is expanding, right with time is getting bigger. 36 00:02:08,639 --> 00:02:10,680 Speaker 1: That means not that you and I are expanding, but 37 00:02:10,800 --> 00:02:13,840 Speaker 1: that's the space that we're in is expanding. So between 38 00:02:14,200 --> 00:02:17,480 Speaker 1: two points in space, there's more and more space as 39 00:02:17,520 --> 00:02:20,000 Speaker 1: time goes on. And if you if you go backwards 40 00:02:20,040 --> 00:02:23,000 Speaker 1: and run that backwards, you'll find it. The universe was 41 00:02:23,040 --> 00:02:27,840 Speaker 1: smaller in the old days, and when the universe gets 42 00:02:27,840 --> 00:02:31,640 Speaker 1: small enough, it enters what's called the quantum realm. The 43 00:02:31,720 --> 00:02:37,320 Speaker 1: quantum realm is a realm where of a very tiny word, 44 00:02:37,360 --> 00:02:40,440 Speaker 1: the uncertainty principle, and all that craziness from quantum mechanics 45 00:02:40,800 --> 00:02:45,000 Speaker 1: is relevant, and where things are bubbling in and old 46 00:02:45,000 --> 00:02:47,720 Speaker 1: existence all the time, and you can't say where something 47 00:02:47,800 --> 00:02:49,200 Speaker 1: is because it could be here, it could be there, 48 00:02:49,200 --> 00:02:51,440 Speaker 1: And all those crazy things that happened on normally just 49 00:02:51,520 --> 00:02:54,400 Speaker 1: on the atomic or nuclear scale, that they would happen 50 00:02:54,440 --> 00:02:57,200 Speaker 1: on the whole universe scale when the universe was small enough. 51 00:02:58,160 --> 00:03:03,239 Speaker 1: So as you go backward, the effect of that space 52 00:03:03,280 --> 00:03:07,240 Speaker 1: and time itself it starts to be noticeable, so that 53 00:03:07,760 --> 00:03:11,200 Speaker 1: space and time lose the character that we understand that 54 00:03:11,240 --> 00:03:14,239 Speaker 1: they have today, that we feel that we intuitively understand, 55 00:03:14,680 --> 00:03:17,400 Speaker 1: and time begins to look more like a dimension of 56 00:03:17,480 --> 00:03:20,280 Speaker 1: space that was his theory, and that and that if 57 00:03:20,320 --> 00:03:22,359 Speaker 1: you go back there is no point where which is 58 00:03:22,400 --> 00:03:27,120 Speaker 1: a beginning, because time itself ceases to have the meaning 59 00:03:27,120 --> 00:03:29,679 Speaker 1: that we normally assigned to it. It's almost like think 60 00:03:29,720 --> 00:03:32,959 Speaker 1: about the globe as if you're going starting somewhere on 61 00:03:33,000 --> 00:03:35,440 Speaker 1: the globe, you start heading south, you never really find 62 00:03:35,480 --> 00:03:37,200 Speaker 1: the beginning. You can go through the south poone you 63 00:03:37,240 --> 00:03:39,600 Speaker 1: start coming back north, but you never find a point 64 00:03:39,600 --> 00:03:41,800 Speaker 1: where it starts or ends. It just goes in circles. 65 00:03:42,720 --> 00:03:44,960 Speaker 1: So that's kind of the idea that he had of 66 00:03:44,960 --> 00:03:48,000 Speaker 1: how the universe began, and there was a quantum beginning, 67 00:03:48,040 --> 00:03:52,000 Speaker 1: which means that there are many many alternative universes, just 68 00:03:52,120 --> 00:03:56,920 Speaker 1: like there are many different places that electron can be. 69 00:03:57,000 --> 00:04:00,560 Speaker 1: There are many different histories the universe could have, and 70 00:04:00,640 --> 00:04:03,200 Speaker 1: of course we're in one particular one of them. And 71 00:04:03,320 --> 00:04:06,680 Speaker 1: so that his view was that the different parallel universes 72 00:04:06,760 --> 00:04:09,640 Speaker 1: all have different laws of nature. That the laws of 73 00:04:09,720 --> 00:04:11,600 Speaker 1: nature themselves are what we in physics can call a 74 00:04:11,680 --> 00:04:16,760 Speaker 1: dynamical variable. They're like a property like position or or speed. 75 00:04:17,200 --> 00:04:21,000 Speaker 1: The laws themselves are determined by these quantum fluctuations. And 76 00:04:21,040 --> 00:04:24,440 Speaker 1: so all the different universes have different laws, and we 77 00:04:24,560 --> 00:04:26,440 Speaker 1: happen to be in one that has laws that allow 78 00:04:26,560 --> 00:04:28,320 Speaker 1: us to be here. But that's not hard to understand, 79 00:04:28,360 --> 00:04:31,279 Speaker 1: because if this universe didn't have those laws, we wouldn't 80 00:04:31,279 --> 00:04:33,680 Speaker 1: be here to ask about it. Right, it's right, that's right. 81 00:04:33,720 --> 00:04:37,760 Speaker 1: Does it does it prove or disapprove of the existence 82 00:04:37,760 --> 00:04:40,680 Speaker 1: of God. Well, see, when we wrote that book there 83 00:04:40,760 --> 00:04:43,240 Speaker 1: was very controversial. The London Times kicked us off with 84 00:04:43,240 --> 00:04:46,200 Speaker 1: a big headline Stephen Hawking colon there is no God 85 00:04:46,279 --> 00:04:48,480 Speaker 1: or something like and that wasn't true. Oh, it's not 86 00:04:48,520 --> 00:04:50,760 Speaker 1: true at all. You know, we don't we're not at 87 00:04:50,839 --> 00:04:53,240 Speaker 1: all proving that there is no what we what? What 88 00:04:53,320 --> 00:04:57,000 Speaker 1: his theory says is that you don't need a deity 89 00:04:57,120 --> 00:05:00,320 Speaker 1: or anything else to start the universe, that the niverse 90 00:05:00,320 --> 00:05:03,880 Speaker 1: could come from nothing, and explains how that works. That 91 00:05:03,920 --> 00:05:06,240 Speaker 1: doesn't mean that there isn't one, and of course one, 92 00:05:06,279 --> 00:05:08,719 Speaker 1: As we said earlier, one could always ask the question, well, 93 00:05:08,880 --> 00:05:11,839 Speaker 1: who made the quantum laws? You know, in physics you 94 00:05:11,839 --> 00:05:14,080 Speaker 1: can always whatever your my answer is. As a physicist, 95 00:05:14,160 --> 00:05:16,600 Speaker 1: you can say, but why is that right? I'll say 96 00:05:16,640 --> 00:05:19,000 Speaker 1: it's because of this theory, the theory that A equals 97 00:05:19,040 --> 00:05:21,400 Speaker 1: B and I derive everything from it. He says, well, 98 00:05:21,400 --> 00:05:23,400 Speaker 1: why does the equal be? Maybe if I work hard, 99 00:05:23,400 --> 00:05:25,040 Speaker 1: I'll find out because C equals d, And then you 100 00:05:25,080 --> 00:05:26,800 Speaker 1: can say, why does the equal d? There's no end 101 00:05:26,839 --> 00:05:29,919 Speaker 1: to it? So the end is by definition God, you know, 102 00:05:29,960 --> 00:05:35,200 Speaker 1: in some minds, And that's that. With Stephen's view, have 103 00:05:35,360 --> 00:05:40,440 Speaker 1: we been able to explain scientifically what life is all about. No, 104 00:05:40,600 --> 00:05:42,839 Speaker 1: I mean, I mean, I mean here you are on 105 00:05:42,880 --> 00:05:45,640 Speaker 1: this book. Yeah, you're on this national radio show. You've 106 00:05:45,640 --> 00:05:48,640 Speaker 1: had your life, I've had mine. We've got all these 107 00:05:48,800 --> 00:05:53,880 Speaker 1: billions of people scurrying around the planet. What's it all about? Well, 108 00:05:53,920 --> 00:05:56,120 Speaker 1: I think we each have to find, you know, our 109 00:05:56,120 --> 00:06:00,520 Speaker 1: own meaning. To me, learning about my place and the 110 00:06:00,560 --> 00:06:04,040 Speaker 1: place of my personal place, the place of my species 111 00:06:04,080 --> 00:06:07,320 Speaker 1: and my planet in the universe and where it's going, 112 00:06:07,560 --> 00:06:10,000 Speaker 1: that that gives it the meaning that it has. It 113 00:06:10,000 --> 00:06:13,839 Speaker 1: allows me to place put myself in perspective and you know, 114 00:06:14,040 --> 00:06:17,800 Speaker 1: not taking myself too seriously. But see, you know, on 115 00:06:17,800 --> 00:06:20,040 Speaker 1: the other hand, how wonderful it is that, you know, 116 00:06:20,120 --> 00:06:24,560 Speaker 1: laws that are basically governed by randomness can produce something 117 00:06:24,600 --> 00:06:27,240 Speaker 1: that is so unrandom as you and I and you know, 118 00:06:27,279 --> 00:06:33,400 Speaker 1: such a rich consciousness and ideas and existence. And that's 119 00:06:33,400 --> 00:06:39,159 Speaker 1: just the wonderful miracle that happens. And to understand that 120 00:06:39,200 --> 00:06:41,159 Speaker 1: it's just you know, some days you may go, my 121 00:06:41,320 --> 00:06:43,880 Speaker 1: troubles are bad, and you go not compared to the 122 00:06:43,920 --> 00:06:46,960 Speaker 1: stars or or or I'm great, not compared to the 123 00:06:47,200 --> 00:06:50,160 Speaker 1: to the galaxies. So I think that keeping all that 124 00:06:50,200 --> 00:06:52,599 Speaker 1: in mind and where you fit is a very healthy thing. 125 00:06:52,920 --> 00:06:56,080 Speaker 1: I think what's interesting about your title elastic is the 126 00:06:56,200 --> 00:07:02,200 Speaker 1: subtitle flexible thinking at the time of change. UM. Flexible thinking, 127 00:07:02,279 --> 00:07:05,039 Speaker 1: I think is very important for somebody in their life, 128 00:07:05,080 --> 00:07:07,920 Speaker 1: isn't it it is. I think it's very important, not 129 00:07:07,960 --> 00:07:10,920 Speaker 1: only for success and to thrive and to face and 130 00:07:10,960 --> 00:07:14,000 Speaker 1: new challenges, but just to be happy. If you're not 131 00:07:14,080 --> 00:07:18,000 Speaker 1: flexible and things happen that that you don't like or 132 00:07:18,040 --> 00:07:23,160 Speaker 1: you didn't expect, could cause the psychological problems issues, you 133 00:07:23,200 --> 00:07:26,960 Speaker 1: get upset. If you're flexible and go with the flow, Uh, 134 00:07:27,120 --> 00:07:30,400 Speaker 1: it's better. That's that's where Deepak and science come together, 135 00:07:30,440 --> 00:07:34,040 Speaker 1: because he always used to tell me that Leonard being 136 00:07:34,080 --> 00:07:37,920 Speaker 1: flexible is the most important thing, and he might be right. 137 00:07:38,360 --> 00:07:41,280 Speaker 1: I think he's right. By the way, can't give up 138 00:07:41,280 --> 00:07:45,560 Speaker 1: my Twitter, Oh absolutely sure thing. It's at lmilo at 139 00:07:45,680 --> 00:07:49,000 Speaker 1: You better spell that, yeah, okay at L M L 140 00:07:49,120 --> 00:07:52,040 Speaker 1: O d I n O w L for Leonard and 141 00:07:52,040 --> 00:07:54,720 Speaker 1: then M L O D I n OW. Thanks, thank you. 142 00:07:55,800 --> 00:07:57,560 Speaker 1: We'll give it out again before you're off the air 143 00:07:57,600 --> 00:08:03,000 Speaker 1: with us tonight. UM. A lot of corporations are changing 144 00:08:03,000 --> 00:08:06,640 Speaker 1: their approach now to increase performance. And one of the 145 00:08:06,680 --> 00:08:10,120 Speaker 1: ways they're doing this is through what you're writing about 146 00:08:10,200 --> 00:08:14,239 Speaker 1: right now, elastic thinking. Right, Well, you know they've noticed 147 00:08:14,320 --> 00:08:17,920 Speaker 1: that you have companies like a Kodak, Remember Kodak, great 148 00:08:17,960 --> 00:08:21,160 Speaker 1: company invented digital photos. What happened to them? You know 149 00:08:21,760 --> 00:08:25,760 Speaker 1: what about Blockbuster? Blockbuster, oh that I was talking about 150 00:08:25,800 --> 00:08:29,080 Speaker 1: that last week. They didn't see it coming at all. Well, 151 00:08:29,840 --> 00:08:31,640 Speaker 1: didn't have the flexible thing, I'll tell you. You know, 152 00:08:31,880 --> 00:08:35,559 Speaker 1: some executive Leonard should have said, folks, there's something called 153 00:08:35,720 --> 00:08:39,840 Speaker 1: streaming video which is going to make all our stuff 154 00:08:39,920 --> 00:08:43,920 Speaker 1: and stores obsolete. There's one Blockbuster store left I think 155 00:08:43,920 --> 00:08:48,760 Speaker 1: it's in Australia and it's owned by some franchise. All 156 00:08:48,760 --> 00:08:52,640 Speaker 1: the company stores are gone. The business has gone basically well, 157 00:08:52,640 --> 00:08:55,400 Speaker 1: they had the clunky tapes, right, They're even slow to 158 00:08:55,400 --> 00:08:58,000 Speaker 1: get into the DVDs, and Netflix starts mailing them and 159 00:08:58,040 --> 00:09:01,080 Speaker 1: they thought, oh, that's dorky, they're mailing DVDs. But guess what, 160 00:09:01,240 --> 00:09:03,480 Speaker 1: that was a great business. And Blockbuster was even slow 161 00:09:03,520 --> 00:09:06,120 Speaker 1: and putting them in their store publicly held company at 162 00:09:06,160 --> 00:09:08,319 Speaker 1: the time, you know. And that's why Netflix is a 163 00:09:08,400 --> 00:09:11,240 Speaker 1: great example, because Netflix kind of started pushed them away 164 00:09:11,480 --> 00:09:15,880 Speaker 1: with the DVD mailings, right, yep, Netflix killed them, kill them. Yeah, 165 00:09:15,920 --> 00:09:17,959 Speaker 1: that's right. But then when the streaming started, as you 166 00:09:18,080 --> 00:09:21,679 Speaker 1: just pointed out, Netflix was not like Blockbuster. Netflix started saying, 167 00:09:21,880 --> 00:09:23,839 Speaker 1: these DVDs are nice, but you know that's going to 168 00:09:23,920 --> 00:09:25,920 Speaker 1: go by the you know, the wayside too. Let's let's 169 00:09:25,960 --> 00:09:28,280 Speaker 1: get onto the new business. And they started looking at 170 00:09:28,320 --> 00:09:30,520 Speaker 1: streaming and people criticize them in the beginning, like, oh, 171 00:09:30,559 --> 00:09:33,280 Speaker 1: they're going into streaming, streaming as clunky. You know, we 172 00:09:33,280 --> 00:09:36,160 Speaker 1: don't have the bandwidth yet. And they said, no, streaming 173 00:09:36,240 --> 00:09:38,400 Speaker 1: is the future. So they did what Blockbuster didn't do. 174 00:09:38,440 --> 00:09:41,079 Speaker 1: They made the transition. And they're still trying to keep continually. 175 00:09:41,120 --> 00:09:42,959 Speaker 1: And that's what you have to do today. Now, when 176 00:09:42,960 --> 00:09:45,400 Speaker 1: the power goes down or something goes down, you might 177 00:09:45,440 --> 00:09:49,520 Speaker 1: want to have your DVDs still around. But that's apparently 178 00:09:49,520 --> 00:09:51,800 Speaker 1: there's still a mailing, a little mail order business. I 179 00:09:51,800 --> 00:09:55,200 Speaker 1: didn't realize that that Netflix does some people just in case. Yeah, 180 00:09:55,240 --> 00:09:58,360 Speaker 1: some people are still the dinosaur type. But I mean, 181 00:09:58,480 --> 00:10:01,800 Speaker 1: here's somebody at Blockbuster or some executive who did not 182 00:10:02,000 --> 00:10:06,559 Speaker 1: see this coming and Netflix blew right past them. How 183 00:10:06,559 --> 00:10:09,760 Speaker 1: could they miss that? That's the thing that you know, 184 00:10:09,840 --> 00:10:12,640 Speaker 1: people are not used to questioning their assumptions, so they 185 00:10:12,640 --> 00:10:15,360 Speaker 1: had to remember the old In the old days, the 186 00:10:16,920 --> 00:10:19,560 Speaker 1: secretive business was to look at your core business or 187 00:10:19,559 --> 00:10:22,240 Speaker 1: are those words they used to say? Core business? You 188 00:10:22,240 --> 00:10:24,760 Speaker 1: look at your core business, stick to your core business, 189 00:10:24,760 --> 00:10:27,959 Speaker 1: focus on it, optimize it. And that's not true anymore. 190 00:10:28,120 --> 00:10:29,959 Speaker 1: That's if you just stick. They stuck to their core 191 00:10:30,000 --> 00:10:32,040 Speaker 1: business and they got a core business right out of business. 192 00:10:32,520 --> 00:10:35,080 Speaker 1: So you know, now you've got to constantly be changing 193 00:10:35,200 --> 00:10:39,920 Speaker 1: your business. I bet some young executive, some some kid 194 00:10:40,360 --> 00:10:42,960 Speaker 1: who was working at Blockbuster went to talk to his 195 00:10:43,080 --> 00:10:47,360 Speaker 1: executive boss and said, boss, you know, I think there's 196 00:10:47,440 --> 00:10:49,360 Speaker 1: this new thing coming where people are going to be 197 00:10:49,400 --> 00:10:52,000 Speaker 1: able to watch and then I have to leave their 198 00:10:52,040 --> 00:10:55,000 Speaker 1: home to get the DVD. They can just do it 199 00:10:55,040 --> 00:10:58,719 Speaker 1: with their remote right on their television, because it's it's 200 00:10:58,760 --> 00:11:01,160 Speaker 1: all going to be that way. And he said, I 201 00:11:01,160 --> 00:11:03,839 Speaker 1: don't even know what it's called, but we should look 202 00:11:03,880 --> 00:11:06,400 Speaker 1: into that. And the guy probably said, you're nut skinned 203 00:11:06,480 --> 00:11:09,679 Speaker 1: go back to your offense. There are Blockbuster employees who 204 00:11:09,760 --> 00:11:11,600 Speaker 1: quit and went to work for Netflix and did quite 205 00:11:11,640 --> 00:11:15,560 Speaker 1: well for themselves. Yeah. Absolutely, But my favorite is, Okay, 206 00:11:15,559 --> 00:11:17,920 Speaker 1: guess what this company is they don't pay their workers, 207 00:11:18,360 --> 00:11:20,760 Speaker 1: they don't train their workers, they don't do quality assurance 208 00:11:20,800 --> 00:11:22,920 Speaker 1: on their stuff, even though it's supposed to be experts. 209 00:11:25,960 --> 00:11:28,199 Speaker 1: Guess what those are all assumptions that you would think 210 00:11:28,280 --> 00:11:30,320 Speaker 1: that that would you imagine going to a grocery store 211 00:11:30,360 --> 00:11:32,680 Speaker 1: and they say, oh, that was only not pay They 212 00:11:32,679 --> 00:11:35,080 Speaker 1: don't charge either. So imagine go to the grocery store. 213 00:11:35,080 --> 00:11:37,160 Speaker 1: They say, take what you want, pay what you want. Okay, 214 00:11:37,200 --> 00:11:41,440 Speaker 1: that's the business model of this company Wikipedia. Okay, so 215 00:11:41,880 --> 00:11:45,360 Speaker 1: we imagine with Botanica. I remember Encyclopedia Britannica. You know 216 00:11:45,400 --> 00:11:49,840 Speaker 1: when when when the online stuff started happening, people said, oh, yeah, 217 00:11:49,840 --> 00:11:53,520 Speaker 1: they're going to put their their encyclopedia online too. But 218 00:11:53,600 --> 00:11:58,040 Speaker 1: that's not It wasn't online encyclopedia that was Wikipedia's great vision. 219 00:11:58,600 --> 00:12:01,600 Speaker 1: It was these things that I said that they're going 220 00:12:01,679 --> 00:12:03,559 Speaker 1: to have the people right, and they're not going to 221 00:12:03,640 --> 00:12:07,080 Speaker 1: get paid, and they're not going to be um employees 222 00:12:07,160 --> 00:12:09,880 Speaker 1: employees there, we're not going to charge for it, and 223 00:12:09,880 --> 00:12:11,400 Speaker 1: they're not going to be trained, and it's all going 224 00:12:11,440 --> 00:12:13,320 Speaker 1: to work out by the wisdom of crowds. And it 225 00:12:13,440 --> 00:12:17,600 Speaker 1: was that assumption that Britannica couldn't couldn't must it couldn't stand. 226 00:12:17,679 --> 00:12:20,720 Speaker 1: And and they'll also let non paid public members correct 227 00:12:20,720 --> 00:12:23,640 Speaker 1: the mistakes. Yeah, they correct. So so it's just like 228 00:12:23,679 --> 00:12:26,600 Speaker 1: you said, there's probably people at you know, Britannica who 229 00:12:26,640 --> 00:12:29,280 Speaker 1: were saying, hey, we gotta gotta we gotta, you know, 230 00:12:30,120 --> 00:12:32,280 Speaker 1: co opt this Wikipedia company. We gotta start doing what 231 00:12:32,280 --> 00:12:34,160 Speaker 1: they're doing. They're off, I'll never work, you know who. 232 00:12:34,160 --> 00:12:35,839 Speaker 1: I remember that they were saying, up until a few 233 00:12:35,880 --> 00:12:39,400 Speaker 1: years ago, encyclopedia that's not written by experts, How could 234 00:12:39,440 --> 00:12:44,920 Speaker 1: that be? Well, could you then call elastic thinking futuristic 235 00:12:45,040 --> 00:12:48,640 Speaker 1: thinking as well? It is futuristic. It's the kind of 236 00:12:48,720 --> 00:12:52,839 Speaker 1: thinking that envisions and prepares for the future, and it's 237 00:12:52,840 --> 00:12:54,440 Speaker 1: what you need. It's what you need to face the 238 00:12:54,440 --> 00:12:56,600 Speaker 1: future because in the future things aren't going to be 239 00:12:56,640 --> 00:12:58,280 Speaker 1: the way they are today. So if you look back, 240 00:12:58,640 --> 00:13:01,199 Speaker 1: imagine how you go on a vacation and twenty years 241 00:13:01,240 --> 00:13:03,480 Speaker 1: ago you didn't go to all these different websites, you 242 00:13:03,520 --> 00:13:05,760 Speaker 1: didn't go to Airbnb, you didn't get to the airport 243 00:13:05,760 --> 00:13:09,240 Speaker 1: by uber. Everything has changed, right, So twenty years from 244 00:13:09,240 --> 00:13:11,960 Speaker 1: now it's going to change also, and to keep up 245 00:13:11,960 --> 00:13:15,520 Speaker 1: with it and to be to deal with it, you 246 00:13:15,840 --> 00:13:21,160 Speaker 1: need elastic thinking. Is elastic thinking the wave of the 247 00:13:21,200 --> 00:13:25,200 Speaker 1: future for an individual more and more, And I'm not 248 00:13:25,280 --> 00:13:28,600 Speaker 1: saying I have to be careful. I'm to stress that 249 00:13:28,679 --> 00:13:30,840 Speaker 1: I'm not saying lobstical thinking doesn't have a place. It 250 00:13:30,880 --> 00:13:33,920 Speaker 1: really does. But more and more we need elastic thinking. 251 00:13:33,960 --> 00:13:35,880 Speaker 1: We need a mix of thinking, and our brains are 252 00:13:35,960 --> 00:13:38,720 Speaker 1: capable of both. But what we need more and more 253 00:13:38,720 --> 00:13:40,800 Speaker 1: in what has been neglected in the past, except if 254 00:13:40,800 --> 00:13:43,880 Speaker 1: you're an artist or a writer or a musician, is 255 00:13:43,920 --> 00:13:46,559 Speaker 1: a need for elastic thinking. But we needed now in business, 256 00:13:46,600 --> 00:13:48,560 Speaker 1: and we need it in our everyday lives. Would you 257 00:13:48,600 --> 00:13:54,680 Speaker 1: say that Jeff Bezos from Amazon, Elon Musque from Tesla PayPal, 258 00:13:54,720 --> 00:13:58,480 Speaker 1: of course, that they were elastic thinkers, Oh yeah, and 259 00:13:58,600 --> 00:14:01,960 Speaker 1: still are exactly. They're the ones who were the anti 260 00:14:02,000 --> 00:14:05,920 Speaker 1: blockbusters and the anti the opposites as a physicist, the 261 00:14:05,920 --> 00:14:09,440 Speaker 1: opposite of Blockbuster, the opposites of Britannicaca. They were the 262 00:14:09,440 --> 00:14:12,200 Speaker 1: ones who questioned, who had a vision that things could 263 00:14:12,200 --> 00:14:14,800 Speaker 1: work differently. And you know, when you first have that vision, 264 00:14:14,840 --> 00:14:17,640 Speaker 1: that looks weird. So when I just said you might 265 00:14:17,640 --> 00:14:19,480 Speaker 1: go into a grocery store and pay what, you know, 266 00:14:19,840 --> 00:14:21,640 Speaker 1: take what you want and pay what you want. Haha, 267 00:14:21,640 --> 00:14:24,800 Speaker 1: we're all laughing. But if someone started a grocery store 268 00:14:24,920 --> 00:14:26,960 Speaker 1: like that, it might work, And then twenty years from 269 00:14:26,960 --> 00:14:28,960 Speaker 1: now we'd look back and go, I can't imagine how 270 00:14:28,960 --> 00:14:31,560 Speaker 1: it was any different. You know. The idea that you 271 00:14:31,720 --> 00:14:34,000 Speaker 1: take your own groceries and put them into a into 272 00:14:34,000 --> 00:14:36,360 Speaker 1: a grocery cart was a new idea at one time, 273 00:14:36,400 --> 00:14:39,280 Speaker 1: about one hundred years. People used to go in and 274 00:14:39,520 --> 00:14:41,480 Speaker 1: and someone behind the counter would have to hand them 275 00:14:41,480 --> 00:14:44,960 Speaker 1: their groceries, and the business was very inefficient because there 276 00:14:44,960 --> 00:14:47,360 Speaker 1: were long weights when there was crowded, and when it 277 00:14:47,400 --> 00:14:49,200 Speaker 1: was not crawled, the a lot of clerks sitting around 278 00:14:49,240 --> 00:14:52,640 Speaker 1: doing nothing. Someone had this idea that to do it 279 00:14:52,640 --> 00:14:54,600 Speaker 1: differently the way we do it now, right, And people 280 00:14:54,680 --> 00:14:56,120 Speaker 1: laugh at them and said that's not going to work. 281 00:14:56,160 --> 00:14:58,160 Speaker 1: You can't let people touch the stuff themselves. How are 282 00:14:58,160 --> 00:14:59,760 Speaker 1: you going to organize that and keep figuring out for 283 00:14:59,800 --> 00:15:04,560 Speaker 1: cash registers and lines and aisles of stuff. And he 284 00:15:04,600 --> 00:15:07,080 Speaker 1: started what's called Tiggy Wiggly, which is still a Ronnie 285 00:15:07,120 --> 00:15:11,600 Speaker 1: beat multimillionaire. And at that time when he started, it 286 00:15:11,680 --> 00:15:13,920 Speaker 1: was just as weird an idea as we'll let people 287 00:15:14,000 --> 00:15:16,040 Speaker 1: take what they want, to pay what they want. It's 288 00:15:16,080 --> 00:15:18,640 Speaker 1: just as weird as the Wikipedia one. And but twenty 289 00:15:18,720 --> 00:15:20,960 Speaker 1: years after he, you know, his store started and other 290 00:15:21,000 --> 00:15:23,520 Speaker 1: stores started up that way, people couldn't imagine how they 291 00:15:23,520 --> 00:15:25,680 Speaker 1: ever did it differently. That's just the way ideas go. 292 00:15:26,520 --> 00:15:29,440 Speaker 1: It is, it is dramatic. Listen to more Coast to 293 00:15:29,440 --> 00:15:33,280 Speaker 1: Coast AM every weeknight at one am Eastern, and go 294 00:15:33,400 --> 00:15:35,600 Speaker 1: to Coast to Coast am dot com for more