WEBVTT - #396 - LaRussell

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<v Speaker 1>You here with Lo Russell. You're tuned in. I'm on

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<v Speaker 1>the Bootleg Care Podcast. You know what's going on.

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<v Speaker 2>About to get into another interview brought to you by

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<v Speaker 2>is Bootleg. Let's get to the interview. Bootleg Care Podcast

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<v Speaker 2>Special guests here. The Russell's in the building. Ah, we've

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<v Speaker 2>at He needs no introduction. The man who's changing the

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<v Speaker 2>music game. In my opinion, little by little, it's working.

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<v Speaker 2>I just saw Dizzy Wright post something today about how

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<v Speaker 2>he just dropped his project and like two hundred fans

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<v Speaker 2>supported it. I think on the same platform you're using

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<v Speaker 2>even And the crazy thing is is he showed the

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<v Speaker 2>stream equivalent see and that to me, I think is

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<v Speaker 2>like I think it was like in his first day,

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<v Speaker 2>it was like the money he made was like one

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<v Speaker 2>point four million streams worth of money. Right, which is

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<v Speaker 2>crazy because you know, these companies are fun.

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<v Speaker 1>You know, it's a tough topic because they're not fucking everyone.

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<v Speaker 1>Like streaming is an extra revenue.

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<v Speaker 2>But people are treating it like it's the main one.

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<v Speaker 1>Is that fair exactly? And that's the issue. It's like, bro,

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<v Speaker 1>they really created something revolutionary. Like I'm I'm grateful for streaming.

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<v Speaker 1>I get paid monthly off some ship that I typically

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<v Speaker 1>would you feel me, but it's like I get people

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<v Speaker 1>to scribbed. But it's like, man, they were trying to

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<v Speaker 1>do something and they did do something innovative and game changing.

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<v Speaker 1>It's like, we didn't tell all these niggas to give up.

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<v Speaker 1>They made sources of revenue.

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<v Speaker 2>Yeah, we didn't tell you how to stop selling to

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<v Speaker 2>do that collectively randomly.

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<v Speaker 1>It's like, bro, why aren't you selling your fucking music

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<v Speaker 1>because you don't have real fan just like you would

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<v Speaker 1>sell a T shirt or the other product, you should

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<v Speaker 1>be selling your music too.

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<v Speaker 2>You know. I just had to talk with Queen Niger

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<v Speaker 2>who's up here. She's on a major label, and I

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<v Speaker 2>was like, yo, you got like a vinyl, you know,

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<v Speaker 2>tape or anything or She's like, nah, actually should talk

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<v Speaker 2>to the label about that. I'm like, you got like

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<v Speaker 2>real fans, You'll sell a thousand of those.

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<v Speaker 1>Week, real fans, Like what are we doing?

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<v Speaker 2>Like it is crazy though, because like you said, like

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<v Speaker 2>I saw somebody was it. It might have been you,

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<v Speaker 2>or it might have been somebody had just brought up

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<v Speaker 2>the idea of using streaming as a commercial for your

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<v Speaker 2>music and taking it off like Yo, you'll see how

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<v Speaker 2>crazy my alm is for a month, but then it's gone.

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<v Speaker 2>Now you got to go buy it, which is kind

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<v Speaker 2>of like the opposite of what you know, I think

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<v Speaker 2>people will be.

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<v Speaker 1>Yeah, I mean I don't. I don't think you have

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<v Speaker 1>to neglect the market, like leave your shit on streaming,

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<v Speaker 1>but allow people who want to purchase your product to

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<v Speaker 1>purchase it from you too. You feel me like, you

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<v Speaker 1>don't have to. You don't have to like revolt against

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<v Speaker 1>something and take all your shit away because you're stealing

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<v Speaker 1>revenue from yourself. You're not hurting.

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<v Speaker 2>You're stealing from your yeah, because they're not going nowhere. Yeah,

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<v Speaker 2>and also you're hurting your opportunity to be discovered marketing.

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<v Speaker 1>Streaming is a form of marketing. It's like you throw

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<v Speaker 1>all of your ship in a pool and someone may

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<v Speaker 1>pick that ship up to where now. They want to

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<v Speaker 1>spend money with you. They want to go to your shows.

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<v Speaker 1>They want to buy merse, they want to buy whatever

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<v Speaker 1>you got to offer. They want to buy stock, they

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<v Speaker 1>want to buy gold cards. Like you're streaming. Its just

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<v Speaker 1>marketing that you get paid for.

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<v Speaker 2>Right, that's fair. So give me a what's the update

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<v Speaker 2>with you? Man? I haven't seen you since I was

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<v Speaker 2>at your house, which was yeah, it was hot outside.

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<v Speaker 2>I just remember that it was hot as ship.

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<v Speaker 1>That was a great show too.

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<v Speaker 2>It was an amazing show. You had shooter again. Cony

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<v Speaker 2>out there. What was the sixteen year old kid's name

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<v Speaker 2>of Molly? He was?

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<v Speaker 1>He came out.

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<v Speaker 2>Here, Yeah, so far him. His dad came he school.

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<v Speaker 1>Yeah yeah. Shout out to Modesta, necessary man, shout out merced.

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<v Speaker 2>Mer said, Modesta said, God, damn it. No, not the same,

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<v Speaker 2>not the same. Somewhere over there kind of over there.

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<v Speaker 2>They're not too far from each other. They are they

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<v Speaker 2>are they far? Wait no, no wait, modestos like man,

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<v Speaker 2>these little California cities confuse me.

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<v Speaker 1>But no, it was.

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<v Speaker 2>It was a special day, man. It was really dope.

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<v Speaker 2>Your dad was making food, your mom was getting me high.

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<v Speaker 2>I got to check out just like your office and

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<v Speaker 2>your at home studio and how you kind of schedule

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<v Speaker 2>your social media post with your team. It was just

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<v Speaker 2>it was an inspiring situation because everybody I brought with

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<v Speaker 2>me at some point in time are the artist orre

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<v Speaker 2>you know, my producer he was shooting, but he also

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<v Speaker 2>was an artist in uh, a beat maker and engineer.

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<v Speaker 2>So it was just dope for everybody to see. Like,

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<v Speaker 2>there's another way.

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<v Speaker 1>Right that I love the backyard s soulds because you

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<v Speaker 1>get this se so many creatives in motion, not just

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<v Speaker 1>my team, it'd be other niggas filming an interviews and podcasts.

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<v Speaker 1>Just like it's a pool of creativity that you get

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<v Speaker 1>the witness.

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<v Speaker 2>And I think, uh a TV show was there that day,

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<v Speaker 2>one of the big networks or.

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<v Speaker 1>What it was CNN, CNN Yeah, yeah, yeah.

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<v Speaker 2>Yeah, it was dope, man. But what's what So obviously

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<v Speaker 2>you've been killing it. I've been seeing a lot of

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<v Speaker 2>your uh you know since since then, I've watched you

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<v Speaker 2>on a bunch of platforms talking about the movement. But

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<v Speaker 2>what is the latest? What's going on with the Russell Man?

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<v Speaker 1>Uh man? Then so much the cot right, it's a

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<v Speaker 1>ton of ship. The compound is something I'm really excited about.

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<v Speaker 1>We're building like an artist, creative and wellness center. So

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<v Speaker 1>it got to merch the g production facility, editing Bay,

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<v Speaker 1>editing lab. I'm building like a live venue inside of

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<v Speaker 1>a file intimate shows, like a hundred cap low key ship.

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<v Speaker 1>And then we got the content studio that we're moving

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<v Speaker 1>over from our shop. And then our old shot were

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<v Speaker 1>turned into like a creative hub that our network would

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<v Speaker 1>be able to rent and utilize and creative needs. Oh yeah,

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<v Speaker 1>Nigga's just building.

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<v Speaker 2>So people are gonna be able to, like, if they

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<v Speaker 2>want to put music out, if they want to get

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<v Speaker 2>a video done, they could go. You can. Got to

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<v Speaker 2>be one stop shop if I need to get my

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<v Speaker 2>merch ran right.

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<v Speaker 1>It's a one stop shop. But it's not like it's

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<v Speaker 1>for network, Like I'm building infrastructure. So when I find

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<v Speaker 1>artists like Chante's over there, someone new that we're helping cultivate,

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<v Speaker 1>and she's like incredible. So when I find artists that

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<v Speaker 1>I really love, it's just like it's easy to integrate

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<v Speaker 1>them into a system and we start seeing the following

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<v Speaker 1>grow immediately and we just know what to do. So

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<v Speaker 1>we built all the infrastructure so we don't have to

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<v Speaker 1>take someone there there, there, there there to get the result.

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<v Speaker 2>It's crazy because it's I you know, I feel like

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<v Speaker 2>Russ was the og guy who was like telling the

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<v Speaker 2>truth to rappers, but they were like, Russ is a dick, right,

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<v Speaker 2>I feel like your message has been a lot more palatable. Right,

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<v Speaker 2>You've inspired. I'm sure people you don't even know you've

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<v Speaker 2>inspired at.

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<v Speaker 1>This man should be crazy like big Artist.

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<v Speaker 2>I'm talking about superstars. I'm sure because your content is

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<v Speaker 2>being digested.

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<v Speaker 1>Bro, the labels use my blueprint, like if there's there's

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<v Speaker 1>there's not too many officers who don't know who I

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<v Speaker 1>am and what I'm doing and telling their and.

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<v Speaker 2>They all hate on you. Listen, can I be honest

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<v Speaker 2>with you?

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<v Speaker 1>Please?

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<v Speaker 2>All of these industry guys because I bring your name

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<v Speaker 2>up all the time, they are hating on you, right,

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<v Speaker 2>I'm telling you. They all say to say, yeah, but

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<v Speaker 2>but he ain't got like us like I had, like

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<v Speaker 2>what's where's the music? And I'm like, what like this happens? This?

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<v Speaker 2>I promise you that a version of that conversation happened that.

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<v Speaker 2>You know.

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<v Speaker 1>What's crazy too, is like and I'm talking about.

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<v Speaker 2>People people in the city.

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<v Speaker 1>I have to man, I got I know, I got

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<v Speaker 1>tons of songs, and like the the difference is the

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<v Speaker 1>amount of money that you're able to put behind a record.

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<v Speaker 1>Like niggas don't understand. Niggas beyond on label deals and

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<v Speaker 1>then contracts. And I got a million followers and made

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<v Speaker 1>millions of dollars and they haven't. But niggas are talking

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<v Speaker 1>about all you ain't got to hit, Well, you do,

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<v Speaker 1>and you still don't have what I have. You feel

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<v Speaker 1>me like that shit. Don't be making sense of adding ego.

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<v Speaker 1>It's ego. It's because they can't do it, so they

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<v Speaker 1>go resort to that. I had someone I was talking

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<v Speaker 1>to someone from a label and I was telling them, like,

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<v Speaker 1>we're about to scale to this next level. He was like, man,

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<v Speaker 1>I think if you just kind of you, if you

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<v Speaker 1>work on the music side, YadA YadA. And I was

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<v Speaker 1>just like, do you hear the shit that's blowing up?

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<v Speaker 1>There's not one artist right now who can make or

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<v Speaker 1>do that little dance a family business some of these

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<v Speaker 1>songs I've made. It's like, Nigga, do you hear what

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<v Speaker 1>we talk? There's no rap artists who's doing what the

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<v Speaker 1>fuck I'm doing? And you niggas talking about some music

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<v Speaker 1>to me with all the stupid shit we hear blowing up,

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<v Speaker 1>It's like, y'all, y'all are insane. In the whole industry

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<v Speaker 1>is like delusionaling faking it. These niggas don't like these

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<v Speaker 1>songs that's being pushed and that's on the radio and

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<v Speaker 1>that's getting exposed. They don't listen to them in their car.

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<v Speaker 1>They don't listen to them at home, you feel me.

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<v Speaker 1>But everybody's rallying behind this ship and acting like we

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<v Speaker 1>we we Really, it's just weird. And it's because everyone

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<v Speaker 1>has a job, right And that's what I've learned.

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<v Speaker 2>So all of the people were talking about are employed exactly,

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<v Speaker 2>and it is in their best interest to keep their

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<v Speaker 2>conveoyment status put whatever it comes across the conveyor.

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<v Speaker 1>By autonomy this long Like Bro was just saying before

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<v Speaker 1>he walked out, He's like, man, you've been holding out,

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<v Speaker 1>and it's like, I haven't even been holding out. I'm

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<v Speaker 1>just unimpressed.

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<v Speaker 2>That's fair. I mean, I do appreciate the transparency that

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<v Speaker 2>you've provided to a lot of artists because you brought

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<v Speaker 2>up that rock Nation meeting that you had, and I

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<v Speaker 2>had similar meeting with with rock Nation. Didn't get it

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<v Speaker 2>quite as far as you, but with my artists, and

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<v Speaker 2>then I've heard two or three other people say similar shit.

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<v Speaker 2>And when people don't know, you could just take the

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<v Speaker 2>name rock Nation out of it, because I got home

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<v Speaker 2>over there, any label. That's the conversation that's happening.

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<v Speaker 1>Yeah, it is.

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<v Speaker 2>The terms are always against you, Like for the man,

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<v Speaker 2>it's very tough. It's very tough to I've.

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<v Speaker 1>Yet to get a deal from a major that made

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<v Speaker 1>me feel great. I've yet to get an offer from.

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<v Speaker 2>How many offers have you gotten? If you had a

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<v Speaker 2>you know, throw a number out north of north of fifteen,

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<v Speaker 2>north of ten for.

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<v Speaker 1>Sure, I'd say about ten, seven to ten.

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<v Speaker 2>I mean that's that's about all of them.

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<v Speaker 1>Right, Yeah, it's man, and they're they're never impressive. They're

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<v Speaker 1>never impressive. It's like, I don't know, they just don't

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<v Speaker 1>get it. They they lack the ability to understand what's

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<v Speaker 1>coming and what's next or what's happening. And I'm someone

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<v Speaker 1>who they got terms in a contract like man, the

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<v Speaker 1>last contract we got, we was all in the airport

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<v Speaker 1>and we was reading through it, and I was putting

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<v Speaker 1>like t and splash on game. This is what this means.

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<v Speaker 1>This is what this means, and it's a lot shit

0:11:00.400 --> 0:11:04.160
<v Speaker 1>in the contract that's like for a developing artist and shit.

0:11:04.200 --> 0:11:06.680
<v Speaker 1>And it's like, y'all don't even take the time and

0:11:06.720 --> 0:11:09.160
<v Speaker 1>the due diligence to make a contract based on who

0:11:09.200 --> 0:11:10.200
<v Speaker 1>you're doing business with.

0:11:10.520 --> 0:11:12.920
<v Speaker 2>Ye're like, you guys didn't even like this is a

0:11:12.960 --> 0:11:15.280
<v Speaker 2>standard deal that you're going to offer ten other people

0:11:15.880 --> 0:11:17.760
<v Speaker 2>at the very least, let me read something in here

0:11:17.800 --> 0:11:20.720
<v Speaker 2>that makes you think like, oh, they're offering a russell

0:11:20.760 --> 0:11:21.080
<v Speaker 2>a deal.

0:11:21.240 --> 0:11:25.320
<v Speaker 1>Bro. I had a deal that wanted to take I

0:11:25.360 --> 0:11:29.120
<v Speaker 1>think it was sixteen or eighteen percent of my entertainment income.

0:11:30.000 --> 0:11:32.760
<v Speaker 2>And what does that mean? Like, how do they even

0:11:32.800 --> 0:11:33.280
<v Speaker 2>define that.

0:11:33.320 --> 0:11:38.199
<v Speaker 1>All money is from entertainment? So all money is from entertainment,

0:11:38.240 --> 0:11:41.320
<v Speaker 1>which is which is great, but not live show entertainment.

0:11:41.320 --> 0:11:43.360
<v Speaker 1>More so, it's like if you end up doing like

0:11:43.520 --> 0:11:47.480
<v Speaker 1>a war TV, yeah right, anything you're making entertainment. And

0:11:47.520 --> 0:11:51.079
<v Speaker 1>it's like, I've been making money in entertainment way before

0:11:51.679 --> 0:11:54.160
<v Speaker 1>Niggain offered me a deal. So it's like to come

0:11:54.240 --> 0:11:56.920
<v Speaker 1>and tell someone you want a percent of that it's

0:11:57.000 --> 0:12:02.720
<v Speaker 1>just like unjustifiable for what but what you intend to provide. Like,

0:12:02.800 --> 0:12:05.880
<v Speaker 1>I've already broken myself as an artist, and this next

0:12:05.920 --> 0:12:10.079
<v Speaker 1>year is gonna go even crazy. I've been cracking more colds.

0:12:10.160 --> 0:12:12.000
<v Speaker 1>Whereas like, oh, nigga, it's.

0:12:11.840 --> 0:12:16.080
<v Speaker 2>A there's even deals where labels will want a piece

0:12:16.120 --> 0:12:18.720
<v Speaker 2>of if you start a clothing line while you're signed, yep,

0:12:18.800 --> 0:12:21.360
<v Speaker 2>that they can somehow figure out was from the music

0:12:21.400 --> 0:12:23.560
<v Speaker 2>they want a piece of. It just happened to a

0:12:23.559 --> 0:12:25.840
<v Speaker 2>friend of mine who Avenue my Boys got a really

0:12:25.880 --> 0:12:28.520
<v Speaker 2>big clothing line. I mean it's huge. He had signed

0:12:28.520 --> 0:12:31.920
<v Speaker 2>a deal probably twenty twelve, twenty thirteen, and there was

0:12:31.960 --> 0:12:35.200
<v Speaker 2>actually a discussion that he might have to give up

0:12:35.200 --> 0:12:36.079
<v Speaker 2>some of his clothing line.

0:12:36.160 --> 0:12:41.480
<v Speaker 1>Yeah, and I understand some of the terms for an

0:12:41.600 --> 0:12:44.680
<v Speaker 1>artist that you take from nothing, who like no one

0:12:44.720 --> 0:12:46.800
<v Speaker 1>knows this nigga, And all of a sudden.

0:12:46.559 --> 0:12:48.560
<v Speaker 2>Everywhere, those people aren't getting deals.

0:12:48.200 --> 0:12:50.800
<v Speaker 1>Though, I under they're getting three they are are they

0:12:50.880 --> 0:12:53.360
<v Speaker 1>they just getting three? They're getting it. It's an all

0:12:53.440 --> 0:12:57.280
<v Speaker 1>encompassing deal because they're making they're making your brand. But

0:12:57.400 --> 0:12:59.920
<v Speaker 1>to take a nigga who's coming in, who's already selling

0:13:00.040 --> 0:13:02.719
<v Speaker 1>out shows and selling tickets and selling stock and say, oh,

0:13:02.760 --> 0:13:06.160
<v Speaker 1>we want this. It's just like you're fucking insane. You

0:13:06.200 --> 0:13:08.400
<v Speaker 1>don't even have an artist on your roster. That's at

0:13:08.480 --> 0:13:10.920
<v Speaker 1>the level that I'm at. But you want those things.

0:13:10.960 --> 0:13:13.599
<v Speaker 2>So there are situations in which you could see a

0:13:13.640 --> 0:13:15.360
<v Speaker 2>three sixty deal benefiting artist.

0:13:15.520 --> 0:13:18.520
<v Speaker 1>I think a three sixty deal is hyper beneficial if

0:13:18.559 --> 0:13:23.040
<v Speaker 1>you're a businessman, like if you because every artist don't

0:13:23.040 --> 0:13:25.560
<v Speaker 1>have streaming, but some of us. I did half a

0:13:25.600 --> 0:13:29.760
<v Speaker 1>million on my own shows last year, not counting outside performances.

0:13:29.800 --> 0:13:32.240
<v Speaker 1>I do half a million on merch So if you're

0:13:32.280 --> 0:13:35.560
<v Speaker 1>able to leverage those things in exchange for capital outside

0:13:35.559 --> 0:13:37.560
<v Speaker 1>of the streaming, I don't think that's a bad deal.

0:13:37.840 --> 0:13:39.800
<v Speaker 1>I think that's a great If you go partner with

0:13:39.840 --> 0:13:42.720
<v Speaker 1>anyone and you say, hey, I love your business, I

0:13:42.760 --> 0:13:44.920
<v Speaker 1>want to percent I put all this money up, it's

0:13:44.960 --> 0:13:48.040
<v Speaker 1>not a bad thing. That's what every fucking startup company,

0:13:48.160 --> 0:13:51.360
<v Speaker 1>tech company does. I think it's a bad thing when

0:13:51.400 --> 0:13:58.280
<v Speaker 1>it's like when you don't give a nigga the amount

0:13:58.280 --> 0:14:00.760
<v Speaker 1>of funds to actually build it, or the infrastructure and

0:14:00.800 --> 0:14:03.600
<v Speaker 1>resource to actually build it, and you're just gonna take it.

0:14:03.600 --> 0:14:05.679
<v Speaker 2>It's a little it's different it's a little more's a.

0:14:05.600 --> 0:14:08.640
<v Speaker 1>Little off putting. Or if you if it's someone who's

0:14:08.800 --> 0:14:11.920
<v Speaker 1>already established all this shit and you're not giving them

0:14:11.720 --> 0:14:14.440
<v Speaker 1>the means of capital to excel it, but you want

0:14:14.440 --> 0:14:16.120
<v Speaker 1>to take it. It's just like, bro, you got to

0:14:16.160 --> 0:14:17.760
<v Speaker 1>contribute to get out of that shit.

0:14:17.760 --> 0:14:20.480
<v Speaker 2>I heard did you ever see the Lyric Cohen interview

0:14:20.600 --> 0:14:23.960
<v Speaker 2>he explained the three sixty deal. Yeah, so he kind

0:14:23.960 --> 0:14:25.880
<v Speaker 2>of explained it is. If you and I start a

0:14:25.880 --> 0:14:30.080
<v Speaker 2>restaurant together and I'm the investor, and you start taking

0:14:30.080 --> 0:14:33.440
<v Speaker 2>the sauce that's popping and selling it a Walmart, do

0:14:33.560 --> 0:14:36.720
<v Speaker 2>I get a piece of the sauce? And I understood

0:14:36.720 --> 0:14:38.880
<v Speaker 2>it from that an And like you said, like, if

0:14:38.920 --> 0:14:42.160
<v Speaker 2>you're an artist who doesn't have a cult following, doesn't

0:14:42.160 --> 0:14:44.400
<v Speaker 2>have a brand, doesn't really have anything going, maybe a

0:14:44.400 --> 0:14:46.440
<v Speaker 2>little TikTok moment, maybe it is worth it.

0:14:46.440 --> 0:14:47.480
<v Speaker 1>It makes so much sense.

0:14:47.480 --> 0:14:49.200
<v Speaker 2>You're diving into the machine. Yo. You'll get on the

0:14:49.240 --> 0:14:50.960
<v Speaker 2>other side of that deal eventually.

0:14:51.480 --> 0:14:54.960
<v Speaker 1>And that it'll help you recoup faster. It'll help because

0:14:55.000 --> 0:14:58.200
<v Speaker 1>product selles way faster than music, right, so you'll be

0:14:58.240 --> 0:15:00.880
<v Speaker 1>able to recoup and be out your situation some way faster.

0:15:01.480 --> 0:15:03.880
<v Speaker 1>If it aligns like I said, if someone's helping you

0:15:03.960 --> 0:15:06.440
<v Speaker 1>build all those revenues, Like if you don't have a

0:15:06.520 --> 0:15:09.480
<v Speaker 1>merch business going and someone says, oh, I'll help you

0:15:09.520 --> 0:15:12.280
<v Speaker 1>make a million dollars in merch, Yeah, I think they should.

0:15:13.600 --> 0:15:17.560
<v Speaker 1>If you're that shit standard for every nigga that comes

0:15:17.640 --> 0:15:20.240
<v Speaker 1>in this office, you just offer it to them. It's

0:15:20.280 --> 0:15:22.480
<v Speaker 1>like like some of my issues with some of the

0:15:22.480 --> 0:15:25.000
<v Speaker 1>deals I got is like I'll give a proposal, now

0:15:25.000 --> 0:15:27.160
<v Speaker 1>ask what I want, and I'll get the contract back,

0:15:27.280 --> 0:15:29.640
<v Speaker 1>and it's a bunch of shit that we didn't even discuss.

0:15:29.680 --> 0:15:31.840
<v Speaker 1>It's like, you don't you don't just throw something in

0:15:31.880 --> 0:15:33.720
<v Speaker 1>a nigga contract without it's.

0:15:33.680 --> 0:15:36.120
<v Speaker 2>Like a political bill, Like they'd be like, yo, they'd

0:15:36.160 --> 0:15:38.200
<v Speaker 2>be throwing down so much shit into these bills that

0:15:38.240 --> 0:15:39.960
<v Speaker 2>are supposed to be about something else, and you were

0:15:39.960 --> 0:15:43.960
<v Speaker 2>like really readly, like wait, what, we're fucking what right now?

0:15:44.040 --> 0:15:46.640
<v Speaker 2>That's the real shit. It's crazy because I do feel like,

0:15:47.400 --> 0:15:51.720
<v Speaker 2>you know, if there's anybody who can kind of lead

0:15:52.120 --> 0:15:55.720
<v Speaker 2>a real change in renaissance into how this is thought of,

0:15:56.840 --> 0:15:58.640
<v Speaker 2>I think it's you, man, because I've seen I'm seeing it.

0:15:58.680 --> 0:16:01.160
<v Speaker 2>I saw Curtis King post his ship from even what

0:16:01.280 --> 0:16:01.680
<v Speaker 2>is Even?

0:16:02.440 --> 0:16:07.400
<v Speaker 1>So, even as a an all incompassant platform, eventually it's

0:16:07.440 --> 0:16:08.720
<v Speaker 1>going to grow to an artist hub.

0:16:08.880 --> 0:16:11.600
<v Speaker 2>Are you part of it? Yeah, I'll have equity in Okay,

0:16:11.600 --> 0:16:13.760
<v Speaker 2>so you have equity and even Yeah, I've been seeing

0:16:13.760 --> 0:16:17.440
<v Speaker 2>people poster the very first even with Spotify recaps this

0:16:17.480 --> 0:16:18.040
<v Speaker 2>is what I did.

0:16:18.480 --> 0:16:23.840
<v Speaker 1>Hilarious. Yeah, man, even as an all encompassant platform for artists, like,

0:16:23.920 --> 0:16:28.320
<v Speaker 1>we just give artists the ability to monetize and sell

0:16:28.400 --> 0:16:31.520
<v Speaker 1>their music if they don't have their own situations. Some

0:16:31.520 --> 0:16:34.440
<v Speaker 1>some artists don't have a Shopify set up or or

0:16:34.600 --> 0:16:36.280
<v Speaker 1>just want to have a website and all that shit,

0:16:36.360 --> 0:16:38.640
<v Speaker 1>and Even makes it easy for the fans to come

0:16:38.640 --> 0:16:40.640
<v Speaker 1>support and buy your music directly from you.

0:16:41.400 --> 0:16:43.360
<v Speaker 2>What's the plate? So my whole thing with the with

0:16:43.400 --> 0:16:47.200
<v Speaker 2>the third party ship, right is we're so conditioned to

0:16:47.280 --> 0:16:49.640
<v Speaker 2>play music on certain apps. So if I buy an

0:16:49.640 --> 0:16:50.680
<v Speaker 2>album on Even.

0:16:51.600 --> 0:16:53.280
<v Speaker 1>It's set up just like Spotify.

0:16:53.360 --> 0:16:56.600
<v Speaker 2>It's in app stream, so I'll download the Even app

0:16:56.680 --> 0:16:57.280
<v Speaker 2>on my phone.

0:16:57.360 --> 0:17:03.840
<v Speaker 1>Right, it's web based, so it's not eventually get that

0:17:04.119 --> 0:17:07.880
<v Speaker 1>because that's that for as a fan for fan experience purposes, right,

0:17:08.359 --> 0:17:09.680
<v Speaker 1>that's what you want, you want to be able to

0:17:09.680 --> 0:17:11.359
<v Speaker 1>be like, oh cool, I got my Even library of

0:17:11.400 --> 0:17:11.600
<v Speaker 1>all the.

0:17:11.560 --> 0:17:12.320
<v Speaker 2>Ship I've supported.

0:17:12.440 --> 0:17:15.720
<v Speaker 1>Yeah, definitely what I mean. And I believe he built

0:17:15.720 --> 0:17:18.560
<v Speaker 1>a web based based off like data that people were

0:17:18.600 --> 0:17:21.360
<v Speaker 1>still kind of going online for a specific.

0:17:20.880 --> 0:17:21.800
<v Speaker 2>That's kind of the next thing.

0:17:21.880 --> 0:17:24.359
<v Speaker 1>And it's like Even was really built from the dirt

0:17:24.400 --> 0:17:26.840
<v Speaker 1>a year ago. Like I just did the very first

0:17:26.880 --> 0:17:29.280
<v Speaker 1>launch last year when I did a hundred thousand on

0:17:29.280 --> 0:17:31.800
<v Speaker 1>that album. That was the first anybody's heard of it

0:17:31.920 --> 0:17:35.119
<v Speaker 1>in existence, and I campaign the whole proud to pay offer.

0:17:35.160 --> 0:17:37.199
<v Speaker 1>But like, this ship was built from the dirt, and

0:17:37.240 --> 0:17:40.720
<v Speaker 1>in one year we've gotten Omarion's and Dizzy Rights and

0:17:41.040 --> 0:17:44.199
<v Speaker 1>a bunch of major labels are on boarding now, Like

0:17:44.280 --> 0:17:46.440
<v Speaker 1>the majors are going to EVEN so they can run

0:17:46.480 --> 0:17:47.480
<v Speaker 1>their upcoming artists.

0:17:47.480 --> 0:17:51.159
<v Speaker 2>Th're like, because yeah, I was. I feel like if

0:17:51.200 --> 0:17:54.240
<v Speaker 2>I was an upcoming artist, I would want to have

0:17:54.320 --> 0:17:56.880
<v Speaker 2>that option, Like is that when we get worked into

0:17:56.880 --> 0:17:58.240
<v Speaker 2>my deal, We're like, yo, I want to be able

0:17:58.280 --> 0:18:00.240
<v Speaker 2>to you guys might get a cut of this, but

0:18:00.960 --> 0:18:03.960
<v Speaker 2>I want to be able to sell my shit for

0:18:04.040 --> 0:18:04.760
<v Speaker 2>maybe the first.

0:18:04.840 --> 0:18:07.080
<v Speaker 1>Made a lot of artists. When you're going into the

0:18:07.119 --> 0:18:10.359
<v Speaker 1>major system, it's so different because it's very hard to

0:18:10.400 --> 0:18:11.840
<v Speaker 1>sell music that you don't own.

0:18:12.640 --> 0:18:21.280
<v Speaker 2>It is straight up very hard, right, Yo, Can you

0:18:21.320 --> 0:18:27.800
<v Speaker 2>give me some insight on like how influential Nipsy has

0:18:27.840 --> 0:18:30.280
<v Speaker 2>been because Nipsey was kind of the first guy to

0:18:30.280 --> 0:18:31.040
<v Speaker 2>get to pay.

0:18:31.160 --> 0:18:36.600
<v Speaker 1>Pioneer Nipsy is the reason I decided to start doing

0:18:36.640 --> 0:18:39.600
<v Speaker 1>Proud to Pay, and I feel like I revolutionized it

0:18:39.640 --> 0:18:42.639
<v Speaker 1>another tier by doing offer base. So I started with

0:18:42.680 --> 0:18:45.159
<v Speaker 1>Proud to Pay. I was riding my bike and I

0:18:45.240 --> 0:18:47.800
<v Speaker 1>was like thinking about nips hundred dollars album, and I

0:18:47.840 --> 0:18:49.320
<v Speaker 1>was like, man, how can I do this? But in

0:18:49.320 --> 0:18:51.320
<v Speaker 1>a way that's conducive to my people, because I didn't

0:18:51.359 --> 0:18:52.879
<v Speaker 1>know too many niggas who wore pay a huntred for

0:18:52.880 --> 0:18:55.439
<v Speaker 1>an album. So I was like, I'm just gonna let

0:18:55.520 --> 0:18:58.560
<v Speaker 1>niggas pay whatever, because if I make one dollar over zero,

0:18:58.760 --> 0:19:01.239
<v Speaker 1>then I won, right. So I started doing pay what

0:19:01.280 --> 0:19:03.480
<v Speaker 1>you want and I want, and I end up doing

0:19:03.480 --> 0:19:05.639
<v Speaker 1>a live show that was paying what you want and

0:19:06.280 --> 0:19:09.640
<v Speaker 1>I made less than I projected. But I noticed that

0:19:09.720 --> 0:19:12.399
<v Speaker 1>people don't want to pay a certain amount at the

0:19:12.400 --> 0:19:14.919
<v Speaker 1>door because it's hell of people around. So typically some

0:19:15.000 --> 0:19:16.720
<v Speaker 1>niggas would give me a rack a hundred, but you

0:19:16.720 --> 0:19:18.320
<v Speaker 1>don't want to do that at the door with people

0:19:18.359 --> 0:19:21.239
<v Speaker 1>behind you. So I end up creating offer base. When

0:19:21.280 --> 0:19:23.240
<v Speaker 1>I start doing my backyard, I was like, let's start

0:19:23.240 --> 0:19:27.480
<v Speaker 1>doing offer base because I can't. I can't set a

0:19:27.480 --> 0:19:30.320
<v Speaker 1>ticket price on this experience. Like you came to the backyard.

0:19:31.040 --> 0:19:34.080
<v Speaker 1>We had shows with side of there and different people

0:19:34.119 --> 0:19:37.280
<v Speaker 1>come out, So it's like, how can I say this? Man,

0:19:37.520 --> 0:19:39.440
<v Speaker 1>I can't say this a twenty dollars ticket, a five

0:19:39.480 --> 0:19:41.600
<v Speaker 1>I'll tell you thirty dollars. None of that makes sense

0:19:41.640 --> 0:19:44.320
<v Speaker 1>to me. So I'm like, you tell me what you

0:19:44.400 --> 0:19:46.520
<v Speaker 1>think this experience is worth. And all I could do

0:19:46.600 --> 0:19:48.960
<v Speaker 1>is say yes or no for this one? You feel me?

0:19:49.000 --> 0:19:50.800
<v Speaker 2>And was it hard to figure out the back end

0:19:50.800 --> 0:19:52.840
<v Speaker 2>of the offer base thing because I've never seen like

0:19:52.880 --> 0:19:54.240
<v Speaker 2>any website offer something.

0:19:54.480 --> 0:19:57.280
<v Speaker 1>No, it was new with the technology was completely new,

0:19:57.359 --> 0:20:00.080
<v Speaker 1>Like I got with my partner Brima. He created a

0:20:00.000 --> 0:20:03.280
<v Speaker 1>a ticketing site called What's TBA that just sold regular

0:20:03.320 --> 0:20:05.119
<v Speaker 1>tickets and when I came, I was like, man, I

0:20:05.119 --> 0:20:07.960
<v Speaker 1>got this idea. I need to build a tech behind

0:20:08.000 --> 0:20:09.960
<v Speaker 1>it so I could do my shows a certain way.

0:20:10.240 --> 0:20:12.240
<v Speaker 1>And we just started this last year. Like I said,

0:20:12.280 --> 0:20:15.000
<v Speaker 1>I did half a million on what's TVA offer base

0:20:15.000 --> 0:20:16.040
<v Speaker 1>shows last year.

0:20:16.600 --> 0:20:19.120
<v Speaker 2>I think that's the future if you're smart.

0:20:18.720 --> 0:20:22.760
<v Speaker 1>Man, it's the present and going for exactly you, especially

0:20:22.800 --> 0:20:26.199
<v Speaker 1>when you when you have a real live show and

0:20:26.240 --> 0:20:29.359
<v Speaker 1>a real live experience and something like me where you

0:20:29.400 --> 0:20:31.280
<v Speaker 1>get to holler at me and talk to me and

0:20:31.320 --> 0:20:34.480
<v Speaker 1>I'm around, Like when you know what it Eventually it

0:20:34.520 --> 0:20:37.560
<v Speaker 1>gets to the point where people stop offering you look

0:20:37.760 --> 0:20:39.720
<v Speaker 1>like people are just like I know what I'm getting

0:20:39.800 --> 0:20:41.320
<v Speaker 1>and I know what this shit is worth and what

0:20:41.400 --> 0:20:42.040
<v Speaker 1>it means to me.

0:20:42.560 --> 0:20:45.639
<v Speaker 2>Yeah. Like if certain artists who are like a certain

0:20:45.720 --> 0:20:49.200
<v Speaker 2>level end up taking that and running with it, it's.

0:20:49.040 --> 0:20:51.760
<v Speaker 1>Gone clean up, clean up.

0:20:51.760 --> 0:20:53.760
<v Speaker 2>I can think of like a guy like you know,

0:20:53.920 --> 0:20:57.040
<v Speaker 2>I always you always hear a couple of names, Drake, Kendrick,

0:20:57.119 --> 0:20:59.280
<v Speaker 2>Like if they ever decided to go independence clean up,

0:20:59.359 --> 0:21:02.479
<v Speaker 2>it would break the music and clean up. Like if

0:21:02.560 --> 0:21:04.080
<v Speaker 2>Drake decided to be like you know.

0:21:04.359 --> 0:21:07.919
<v Speaker 1>No of the labels are pissing their pins, he would

0:21:08.040 --> 0:21:11.000
<v Speaker 1>break the music industry. Yeah forever.

0:21:11.400 --> 0:21:14.159
<v Speaker 2>Yeah, I mean right now, there's a lot of slow

0:21:14.240 --> 0:21:15.760
<v Speaker 2>work towards.

0:21:15.200 --> 0:21:18.200
<v Speaker 1>But that's they know that, which is why they're okay

0:21:18.280 --> 0:21:21.360
<v Speaker 1>running him had a quarter billion and plug because they

0:21:21.440 --> 0:21:26.080
<v Speaker 1>know they know like he's he's he's responsible for saving

0:21:26.119 --> 0:21:29.159
<v Speaker 1>the industry at a specific time, so they know.

0:21:29.440 --> 0:21:31.639
<v Speaker 2>Ye're like and I think guys like the Weekend, like

0:21:31.680 --> 0:21:35.080
<v Speaker 2>the Weekend's team, his infrastructure that isn't the label, just

0:21:35.119 --> 0:21:38.320
<v Speaker 2>his team is so on point, I'm like, Yo, at

0:21:38.320 --> 0:21:40.000
<v Speaker 2>what point can the label do anyth even write you

0:21:40.080 --> 0:21:40.760
<v Speaker 2>a fucking check?

0:21:41.280 --> 0:21:45.000
<v Speaker 1>That? And that's eventually it gets to that point, And

0:21:45.280 --> 0:21:48.239
<v Speaker 1>I honestly and truly feel like I'm getting to that

0:21:48.320 --> 0:21:50.639
<v Speaker 1>point now, like after this run I'm about to have

0:21:50.760 --> 0:21:55.640
<v Speaker 1>in twenty twenty four, at the point, there's not much

0:21:55.760 --> 0:21:58.119
<v Speaker 1>they could do. But it's even now the offers I

0:21:58.119 --> 0:22:01.080
<v Speaker 1>get is like, y'all gotta you can only run a

0:22:01.160 --> 0:22:03.520
<v Speaker 1>check and what you should want to when you see

0:22:03.520 --> 0:22:07.080
<v Speaker 1>a nigga already got a business completely established and built,

0:22:07.520 --> 0:22:09.520
<v Speaker 1>all you want to do is get a cut because

0:22:09.520 --> 0:22:10.040
<v Speaker 1>you don't have.

0:22:10.040 --> 0:22:11.280
<v Speaker 2>To do I don't have to do anything.

0:22:11.400 --> 0:22:13.240
<v Speaker 1>They don't you and said, oh, you got a piece

0:22:13.240 --> 0:22:14.960
<v Speaker 1>of spot, let me just give you some brand and

0:22:14.960 --> 0:22:17.000
<v Speaker 1>give me a percent, so a win.

0:22:17.240 --> 0:22:21.920
<v Speaker 2>Definitely don't have a pizza spot officially publicly, but maybe soon. Yeah,

0:22:22.200 --> 0:22:24.600
<v Speaker 2>it'll be an int I was like a random You know,

0:22:24.720 --> 0:22:26.600
<v Speaker 2>I do have a nightclub. It's very successful in Scotts.

0:22:26.840 --> 0:22:27.040
<v Speaker 1>Yeah.

0:22:27.880 --> 0:22:31.520
<v Speaker 2>Yeah, shout out to my business partners. That perfect example

0:22:32.119 --> 0:22:33.840
<v Speaker 2>we try to get people to invest. It was it's

0:22:33.920 --> 0:22:36.840
<v Speaker 2>just three of us and everybody who said no within

0:22:36.840 --> 0:22:39.120
<v Speaker 2>the first month were like, hey, can we get in?

0:22:39.280 --> 0:22:43.960
<v Speaker 2>And I'm like, fuck no, right, Like Ryan Cardi B

0:22:44.080 --> 0:22:46.480
<v Speaker 2>And Meek Milling. Everybody's like, yo, right, look if you

0:22:46.520 --> 0:22:48.439
<v Speaker 2>guys still need a second phase of money, I'm like, noah,

0:22:48.560 --> 0:22:49.240
<v Speaker 2>we're good now.

0:22:49.320 --> 0:22:52.840
<v Speaker 1>Like everybody don't see it. Everybody don't see it.

0:22:53.000 --> 0:22:56.200
<v Speaker 2>And that is the main thing I think that you're

0:22:56.240 --> 0:22:59.720
<v Speaker 2>a testament of bro is because these conversations I'm telling

0:22:59.720 --> 0:23:02.280
<v Speaker 2>you about that I've had with people, they don't see it,

0:23:02.320 --> 0:23:05.280
<v Speaker 2>and they don't get it, and they're they're oblivious to

0:23:05.480 --> 0:23:09.120
<v Speaker 2>Like all you gotta do is see it, that's all.

0:23:09.840 --> 0:23:12.119
<v Speaker 2>And people are you know, if you believe in what

0:23:12.160 --> 0:23:15.280
<v Speaker 2>you're doing and you're sure of it, and you got

0:23:15.359 --> 0:23:18.880
<v Speaker 2>good people around you who aren't yes men. Fuck if

0:23:19.119 --> 0:23:21.800
<v Speaker 2>somebody who don't like fu fuck with what some A

0:23:21.920 --> 0:23:25.440
<v Speaker 2>and R things, fuck with some label executive things like make.

0:23:25.280 --> 0:23:28.600
<v Speaker 1>Them see your vision, it'd be tough. It'd be tough, and.

0:23:28.560 --> 0:23:30.679
<v Speaker 2>That's easier said than done, right.

0:23:31.760 --> 0:23:35.959
<v Speaker 1>Man, it's tough to to to stay down because you

0:23:36.000 --> 0:23:39.520
<v Speaker 1>get offered these sums and you want to go. But it, man,

0:23:39.560 --> 0:23:41.199
<v Speaker 1>you really got to stick to like and.

0:23:41.200 --> 0:23:42.560
<v Speaker 2>You gotta have a work as The other thing is

0:23:42.600 --> 0:23:45.360
<v Speaker 2>major label might be for you if you're lazy. Yeah,

0:23:45.680 --> 0:23:47.800
<v Speaker 2>I think the major work ethic is insane.

0:23:47.920 --> 0:23:51.080
<v Speaker 1>I think the majors are necessary because there there are

0:23:51.119 --> 0:23:56.280
<v Speaker 1>some artists that are just insanely talented, but they don't

0:23:56.480 --> 0:23:59.920
<v Speaker 1>have the the care or desire to do all the

0:24:00.280 --> 0:24:02.320
<v Speaker 1>other shit to make sure that to get their hands

0:24:02.359 --> 0:24:04.560
<v Speaker 1>really dirty. I think they're labeled. And that's just even

0:24:04.600 --> 0:24:06.840
<v Speaker 1>for a nigga like me. Like, if we find the

0:24:06.960 --> 0:24:10.720
<v Speaker 1>right label with the right deal, I'm gone because I'm

0:24:10.800 --> 0:24:13.240
<v Speaker 1>already gone. It's like I'm not on a major and

0:24:13.280 --> 0:24:16.320
<v Speaker 1>I'm on every major platform and niggas, it's.

0:24:16.200 --> 0:24:17.280
<v Speaker 2>Got to be the right deal though.

0:24:17.480 --> 0:24:17.920
<v Speaker 1>That's it.

0:24:18.480 --> 0:24:20.479
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<v Speaker 2>let's get back to the interview. You did do a

0:27:48.800 --> 0:27:52.159
<v Speaker 2>one off with Russ, which I thought was awesome. We

0:27:52.200 --> 0:27:53.800
<v Speaker 2>talked about this a bit in the vlog we did

0:27:53.800 --> 0:27:57.840
<v Speaker 2>when I went to your house. For people who don't know,

0:27:57.840 --> 0:28:01.040
<v Speaker 2>who didn't see that vlog, you who did a one

0:28:01.240 --> 0:28:03.359
<v Speaker 2>one deal album with Russ. You were still dropping tons

0:28:03.359 --> 0:28:05.080
<v Speaker 2>and tons and tons because Russ is the most artist

0:28:05.119 --> 0:28:06.880
<v Speaker 2>friendly guy ever and he just wanted to be down,

0:28:06.920 --> 0:28:10.840
<v Speaker 2>you know. But he had gone on his tour and

0:28:10.920 --> 0:28:12.720
<v Speaker 2>he had offered you to come and open on the

0:28:12.720 --> 0:28:16.320
<v Speaker 2>tour and you turned that down. Yeah, most people would

0:28:16.320 --> 0:28:19.040
<v Speaker 2>hear that. I think me and Hovan talked about it

0:28:19.040 --> 0:28:21.720
<v Speaker 2>when it happened. God rest havain, so rest of peace

0:28:21.760 --> 0:28:26.119
<v Speaker 2>for my brother. Most people would love to go on

0:28:26.160 --> 0:28:28.320
<v Speaker 2>a tour with Russ and open up because he's doing

0:28:28.359 --> 0:28:31.600
<v Speaker 2>like Arenas and like amphitheaters and stuff at that moment.

0:28:31.640 --> 0:28:35.280
<v Speaker 2>Because this was two three years ago one so yeah,

0:28:35.320 --> 0:28:37.879
<v Speaker 2>so this was two years ago. Yeah, this was the

0:28:37.880 --> 0:28:43.360
<v Speaker 2>shape the snow globe. Yeah, most people would jump at

0:28:43.360 --> 0:28:47.719
<v Speaker 2>that opportunity. I know why you didn't do it. I

0:28:47.800 --> 0:28:50.080
<v Speaker 2>kind of want you to explain, because you've built so

0:28:50.160 --> 0:28:51.960
<v Speaker 2>much since then, but I want you to explain why

0:28:52.000 --> 0:28:54.040
<v Speaker 2>you passed on that opportunity.

0:28:54.480 --> 0:28:56.760
<v Speaker 1>Man, it would have took me away from home, and

0:28:56.840 --> 0:29:01.120
<v Speaker 1>I was building something I really really really believed in

0:29:01.240 --> 0:29:05.120
<v Speaker 1>at home, and I knew that, yeah, you know, and

0:29:05.160 --> 0:29:08.160
<v Speaker 1>I knew the opportunity to go on tour would circle back,

0:29:08.400 --> 0:29:12.840
<v Speaker 1>and I didn't. I didn't. I didn't really want to

0:29:12.880 --> 0:29:14.800
<v Speaker 1>go on tour and get a salary like I could

0:29:14.840 --> 0:29:16.680
<v Speaker 1>go do shows and make my own paper. So I

0:29:16.720 --> 0:29:18.600
<v Speaker 1>really just wanted to stay home and build. And I

0:29:18.680 --> 0:29:21.320
<v Speaker 1>end up building the backyard residency in the perglet, and

0:29:21.360 --> 0:29:24.040
<v Speaker 1>that shit ended up making me, I mean ten x

0:29:24.160 --> 0:29:27.840
<v Speaker 1>what I would have generated on that tour and new fans,

0:29:27.920 --> 0:29:30.760
<v Speaker 1>new meeting, new everything, you feel me. So I'm happy

0:29:30.760 --> 0:29:31.440
<v Speaker 1>I stayed home.

0:29:31.480 --> 0:29:33.480
<v Speaker 2>It was because you would have got new fans that way,

0:29:33.880 --> 0:29:35.720
<v Speaker 2>but you, I don't know if you would have gotten

0:29:36.320 --> 0:29:38.720
<v Speaker 2>the amount of like super engaged fans that you got

0:29:38.720 --> 0:29:39.960
<v Speaker 2>by just doing.

0:29:39.840 --> 0:29:43.880
<v Speaker 1>And the cultural like it's just the backyard is different,

0:29:44.640 --> 0:29:48.600
<v Speaker 1>you know, like the backyard is different than what what

0:29:48.720 --> 0:29:51.520
<v Speaker 1>I'm doing in terms of culture, Like you go on

0:29:51.560 --> 0:29:54.520
<v Speaker 1>my comments and you see the buster rhymes and the

0:29:54.560 --> 0:29:57.560
<v Speaker 1>ogs in there because they know what's so like, we

0:29:57.600 --> 0:30:00.000
<v Speaker 1>ain't seeing hip hop look like this in a minut

0:30:00.080 --> 0:30:00.440
<v Speaker 1>in it.

0:30:01.120 --> 0:30:03.080
<v Speaker 2>And I think one of the last times you might

0:30:03.120 --> 0:30:05.200
<v Speaker 2>as all look like this probably was in your area.

0:30:06.000 --> 0:30:07.920
<v Speaker 2>I feel like where I think of Independence Show, I

0:30:07.920 --> 0:30:10.480
<v Speaker 2>think of Texas, I think of no Limit, and I

0:30:10.480 --> 0:30:13.320
<v Speaker 2>think of the bay out the trunk. You know what

0:30:13.320 --> 0:30:18.840
<v Speaker 2>I'm saying. For sure? Uh is your house because this

0:30:18.920 --> 0:30:20.840
<v Speaker 2>is your your family's house, This is the house that

0:30:20.960 --> 0:30:23.120
<v Speaker 2>you know, you grew up in. At what point in

0:30:23.200 --> 0:30:29.800
<v Speaker 2>time does your fame does your home become inhabitable because

0:30:29.840 --> 0:30:32.200
<v Speaker 2>of how popular you are? Because for people who don't

0:30:32.240 --> 0:30:34.320
<v Speaker 2>know your house is in it's in a normal neighborhood.

0:30:34.960 --> 0:30:37.920
<v Speaker 2>There's no like crazy, there's no security, there's right, it's

0:30:37.960 --> 0:30:40.760
<v Speaker 2>just your house. This is a normal house that you

0:30:40.800 --> 0:30:43.680
<v Speaker 2>grew up in Leo, California. There's a stage in the

0:30:43.680 --> 0:30:48.800
<v Speaker 2>backyard there. I mean, your parents are there. You got

0:30:48.840 --> 0:30:50.840
<v Speaker 2>to get to a point where is it you're gonna

0:30:50.880 --> 0:30:53.320
<v Speaker 2>end up moving out of the house, or getting the

0:30:53.360 --> 0:30:55.800
<v Speaker 2>parents out of there, renting it out, or has it

0:30:55.880 --> 0:30:57.440
<v Speaker 2>not gotten there yet I doubt.

0:30:57.960 --> 0:30:59.800
<v Speaker 1>I mean, we don't know how big is gonna be.

0:31:00.120 --> 0:31:02.760
<v Speaker 1>Drake hasn't come to the backyard just yet, you know

0:31:02.880 --> 0:31:05.080
<v Speaker 1>when Drake. And but as of right now, as of

0:31:05.160 --> 0:31:07.920
<v Speaker 1>right now, no, we good man, my house is protected.

0:31:08.120 --> 0:31:12.160
<v Speaker 1>And it's like, I'm really from where I'm from, Like

0:31:12.200 --> 0:31:15.280
<v Speaker 1>this is my home. I walk every day around the

0:31:15.280 --> 0:31:18.680
<v Speaker 1>block and everybody like, I'm from there. I hooped there,

0:31:18.680 --> 0:31:22.040
<v Speaker 1>I play tennis my daughter, like I'm I'm home.

0:31:22.320 --> 0:31:23.640
<v Speaker 2>No, I know, I get it. I get it. But

0:31:23.720 --> 0:31:26.400
<v Speaker 2>like again, if once you get to a certain point,

0:31:26.480 --> 0:31:28.560
<v Speaker 2>you're just gonna have random people finding the band being like, yo,

0:31:28.640 --> 0:31:30.520
<v Speaker 2>let's go drive by the Russell's house and yeah. Yeah.

0:31:30.560 --> 0:31:33.480
<v Speaker 1>We had a nigga come in from Buffalo and it

0:31:33.560 --> 0:31:35.600
<v Speaker 1>was his first time ever being on the plane and

0:31:35.640 --> 0:31:37.520
<v Speaker 1>he was like, man, I just had to come see

0:31:37.560 --> 0:31:39.719
<v Speaker 1>it and see if it was real. So yeah, it's like,

0:31:39.760 --> 0:31:41.720
<v Speaker 1>did he knock on the door. No, he just kind

0:31:41.720 --> 0:31:43.400
<v Speaker 1>of jove passed and said, I think he ended up

0:31:43.440 --> 0:31:45.520
<v Speaker 1>messaging us because he had brought like some merchs. And

0:31:45.560 --> 0:31:47.280
<v Speaker 1>I went outside and I hollered at him, and I

0:31:47.320 --> 0:31:49.400
<v Speaker 1>was like, man, this isn't okay, But I fuck with

0:31:49.440 --> 0:31:53.080
<v Speaker 1>you when I see I get it. I understand, Like, man,

0:31:53.440 --> 0:31:55.760
<v Speaker 1>I'm a human, and I know how I feel to

0:31:55.800 --> 0:31:58.680
<v Speaker 1>have somebody that really changed your life. Like this man

0:31:58.840 --> 0:32:00.760
<v Speaker 1>was in his thirties and it was his first time

0:32:00.840 --> 0:32:02.520
<v Speaker 1>ever getting on a flight because he was like, I

0:32:02.560 --> 0:32:02.920
<v Speaker 1>have to.

0:32:03.080 --> 0:32:07.160
<v Speaker 2>That's a crazy flight, Buffalo, that's it. There's no direct flight.

0:32:07.280 --> 0:32:10.000
<v Speaker 2>You don't no direct flight. You had a layover.

0:32:10.440 --> 0:32:14.040
<v Speaker 1>You feel me? So I understand that that energy. And

0:32:14.240 --> 0:32:17.320
<v Speaker 1>when I was growing up in a v I never

0:32:17.440 --> 0:32:21.400
<v Speaker 1>seen nobody famous, Like, I never seen anyone who made

0:32:21.480 --> 0:32:23.880
<v Speaker 1>it where I was like, I get to witness you know,

0:32:24.000 --> 0:32:26.240
<v Speaker 1>I didn't. I didn't get that experience. So when I

0:32:26.320 --> 0:32:29.280
<v Speaker 1>be mobbing around, I'm outside like I get it.

0:32:29.320 --> 0:32:32.320
<v Speaker 2>I understand crocs endorsement happened.

0:32:32.360 --> 0:32:33.640
<v Speaker 1>Yet it's on the way.

0:32:34.000 --> 0:32:34.440
<v Speaker 2>They got it.

0:32:34.480 --> 0:32:35.520
<v Speaker 1>Man, it's on the way.

0:32:36.320 --> 0:32:38.520
<v Speaker 2>Are you still hanging under Android you are? Huh?

0:32:38.600 --> 0:32:41.240
<v Speaker 1>Come on, man, it's on the way.

0:32:42.920 --> 0:32:47.959
<v Speaker 2>It's on the way, yo. And Samsung fucking take care

0:32:48.000 --> 0:32:50.720
<v Speaker 2>of this guy, right, he's got the green bubbles all day,

0:32:51.040 --> 0:32:55.640
<v Speaker 2>right real. So I wanted to ask you because I'd

0:32:55.720 --> 0:32:57.480
<v Speaker 2>love to see a couple of things. One, I think

0:32:57.520 --> 0:32:59.400
<v Speaker 2>we have a mutual friend who I talked to today

0:32:59.480 --> 0:33:01.920
<v Speaker 2>is one of my friends and music industry Simba, who

0:33:01.920 --> 0:33:05.200
<v Speaker 2>I love dearly, and you know he's he's in the

0:33:05.360 --> 0:33:09.840
<v Speaker 2>major label machine, you know as he is. So I

0:33:09.840 --> 0:33:11.680
<v Speaker 2>don't know how easy or hard or difficult it is

0:33:11.680 --> 0:33:15.160
<v Speaker 2>for you guys to drop a real project together, but

0:33:15.680 --> 0:33:18.440
<v Speaker 2>I've heard that being floated around. I feel like when

0:33:18.440 --> 0:33:20.600
<v Speaker 2>I think about the two guys, not just in the bay,

0:33:20.600 --> 0:33:22.800
<v Speaker 2>I'm talking about this music period where I'm just like, man,

0:33:23.120 --> 0:33:24.880
<v Speaker 2>we're in good hands. It's you and him at the

0:33:24.880 --> 0:33:27.200
<v Speaker 2>top of that list. Was that something you guys have

0:33:27.240 --> 0:33:27.680
<v Speaker 2>talked about?

0:33:27.800 --> 0:33:32.000
<v Speaker 1>Is that something that not really uh not really, we

0:33:32.040 --> 0:33:34.920
<v Speaker 1>don't need me and Simba, Like hell of a Feeling

0:33:35.040 --> 0:33:37.120
<v Speaker 1>is like our first song together. Like we worked on

0:33:37.160 --> 0:33:39.120
<v Speaker 1>some shit prior, but it wasn't nothing. We both loved.

0:33:39.240 --> 0:33:41.040
<v Speaker 1>Hell of a Feeling was our first track together. We

0:33:41.120 --> 0:33:43.920
<v Speaker 1>never really anytime we link, we don't do music like

0:33:43.960 --> 0:33:46.000
<v Speaker 1>we really hang and chop it up where he'll come

0:33:46.040 --> 0:33:49.640
<v Speaker 1>to the backyard and we rap, like, man, that's the

0:33:49.800 --> 0:33:52.880
<v Speaker 1>dope thing about Like ro I fuck with Nigga. You

0:33:52.960 --> 0:33:56.080
<v Speaker 1>gotta be human with me, Like, like Coney is one

0:33:56.120 --> 0:33:58.840
<v Speaker 1>of my best friends, and it's like we come. We

0:33:58.880 --> 0:34:01.080
<v Speaker 1>don't even do music to get We just wrapped and

0:34:01.160 --> 0:34:02.960
<v Speaker 1>hang and chill and talk about life.

0:34:03.200 --> 0:34:05.920
<v Speaker 2>I think Simba two has got an understanding of a

0:34:05.960 --> 0:34:10.279
<v Speaker 2>lot of things out like that at a high level

0:34:10.320 --> 0:34:12.880
<v Speaker 2>that most artists don't in terms of like branding, in

0:34:12.960 --> 0:34:15.000
<v Speaker 2>terms of like how he speaks, in terms of like

0:34:15.040 --> 0:34:16.960
<v Speaker 2>when he goes on platforms. I think he sometimes he'll

0:34:16.960 --> 0:34:18.640
<v Speaker 2>approach an interview like it's an album.

0:34:18.840 --> 0:34:25.239
<v Speaker 1>Yeah, Simba, Simba's simbas uh smarter than a lot of

0:34:28.160 --> 0:34:30.000
<v Speaker 1>a lot of the niggas in the game. Like he's

0:34:30.080 --> 0:34:34.080
<v Speaker 1>just more strategic and calculated. He understands, what.

0:34:34.120 --> 0:34:38.840
<v Speaker 2>About you doing an album nothing but Pilo Beats.

0:34:39.120 --> 0:34:43.000
<v Speaker 1>It's coming, Well, be talking about that for the past

0:34:43.040 --> 0:34:44.720
<v Speaker 1>two years, So yeah, that's that has.

0:34:44.560 --> 0:34:49.640
<v Speaker 2>To happen, right because dog listen you you you over

0:34:49.719 --> 0:34:51.560
<v Speaker 2>just Pelo Beats for a whole project.

0:34:51.200 --> 0:34:53.759
<v Speaker 1>Right and then be a moment too, for the for

0:34:53.840 --> 0:34:55.440
<v Speaker 1>the for the home team, man, And that.

0:34:55.440 --> 0:34:57.120
<v Speaker 2>Will shut up some of the the you know, the

0:34:57.520 --> 0:34:59.040
<v Speaker 2>Bay Area gatekeepers.

0:34:58.520 --> 0:35:00.960
<v Speaker 1>Against I won't even shout him. There's nothing that could

0:35:00.960 --> 0:35:03.360
<v Speaker 1>shut them up. It's like I made baggage claim and

0:35:03.480 --> 0:35:06.520
<v Speaker 1>the whole world that shit was going viral for months,

0:35:06.640 --> 0:35:09.759
<v Speaker 1>tens twenty like that, nothing to shut them up? You know,

0:35:09.880 --> 0:35:13.600
<v Speaker 1>that just doesn't happen. I've reached a million followers independently

0:35:13.760 --> 0:35:17.120
<v Speaker 1>and I've never bought a follower. There is nothing that

0:35:17.160 --> 0:35:19.920
<v Speaker 1>could shut these people up because they don't know nothing.

0:35:20.760 --> 0:35:25.320
<v Speaker 1>I don't buy streams everything. I have organic, authentic growth.

0:35:26.040 --> 0:35:29.719
<v Speaker 2>Are you still so for people who don't know, who

0:35:29.840 --> 0:35:32.439
<v Speaker 2>maybe are just heard of you watching this, you have

0:35:32.640 --> 0:35:36.239
<v Speaker 2>a situation with your albums where well, one what I

0:35:36.320 --> 0:35:38.200
<v Speaker 2>love that you do is you take care of your team.

0:35:38.280 --> 0:35:41.440
<v Speaker 2>So if someone shoots a video, if you do a

0:35:41.520 --> 0:35:45.880
<v Speaker 2>full project with you know, your producer, you're cutting the

0:35:45.880 --> 0:35:48.040
<v Speaker 2>team in the on the on the equity on the album. Right,

0:35:49.440 --> 0:35:51.360
<v Speaker 2>are you still doing that in terms of like fans

0:35:51.400 --> 0:35:54.080
<v Speaker 2>being able to say, man, I want to get.

0:35:53.880 --> 0:35:57.800
<v Speaker 1>A cut sell stock every month and is that stock?

0:35:58.040 --> 0:36:01.919
<v Speaker 2>Walk me behind the business behind that? Because for people

0:36:01.920 --> 0:36:03.640
<v Speaker 2>who don't know, there's a there is a platform that's

0:36:03.680 --> 0:36:06.880
<v Speaker 2>called distro kid right where you're able to upload your music,

0:36:07.560 --> 0:36:11.319
<v Speaker 2>uh and then split the music, which is an easy

0:36:11.320 --> 0:36:15.879
<v Speaker 2>way for you to pay Featured artists, writers, producers, management, whatever, Right,

0:36:16.400 --> 0:36:20.560
<v Speaker 2>so are you distributing the stock it gets purchased and

0:36:20.560 --> 0:36:22.439
<v Speaker 2>then do you go in on is a distro kid?

0:36:22.960 --> 0:36:27.200
<v Speaker 1>I don't use distro kid anymore. Like the technical capability

0:36:27.360 --> 0:36:29.919
<v Speaker 1>wasn't there for the level that I was doing it at.

0:36:30.239 --> 0:36:33.120
<v Speaker 1>So I currently use a command shift and video and

0:36:33.200 --> 0:36:35.080
<v Speaker 1>I just started I heard a video. I just started

0:36:35.120 --> 0:36:37.759
<v Speaker 1>rocking with two loss as well there back in.

0:36:37.880 --> 0:36:38.919
<v Speaker 2>Yeah I heard video is dope.

0:36:39.080 --> 0:36:41.120
<v Speaker 1>Yeah, video is great. Command shift is great.

0:36:41.640 --> 0:36:43.440
<v Speaker 2>And these are distroal companies that are similar to like

0:36:43.440 --> 0:36:43.919
<v Speaker 2>tone Cord.

0:36:43.960 --> 0:36:45.719
<v Speaker 1>These are distribution companies and.

0:36:45.719 --> 0:36:48.680
<v Speaker 2>They have the same type of technology but at a

0:36:48.760 --> 0:36:49.400
<v Speaker 2>larger scale.

0:36:49.400 --> 0:36:52.520
<v Speaker 1>Man, that that been my thing, Like, man, there's other

0:36:52.600 --> 0:36:54.600
<v Speaker 1>dealings that we were trying to do, but it didn't

0:36:54.600 --> 0:36:56.759
<v Speaker 1>align because they didn't have a split system. And to me,

0:36:56.840 --> 0:36:59.280
<v Speaker 1>it's like, if I can't split the money and control

0:36:59.360 --> 0:37:01.279
<v Speaker 1>my own backing in to see where my shit going

0:37:01.320 --> 0:37:04.080
<v Speaker 1>and when I want to pay somebody, that's a red flag.

0:37:04.120 --> 0:37:04.760
<v Speaker 1>It just doesn't.

0:37:04.880 --> 0:37:07.200
<v Speaker 2>It's also if you don't have the split system set

0:37:07.239 --> 0:37:10.840
<v Speaker 2>up and you're a distro company, I mean how I

0:37:10.840 --> 0:37:12.520
<v Speaker 2>mean Tunecore had to do it.

0:37:12.840 --> 0:37:15.200
<v Speaker 1>Right eventually, right, Tone Core didn't do it for a lot.

0:37:15.160 --> 0:37:16.239
<v Speaker 2>They didn't do it for a long time.

0:37:16.320 --> 0:37:18.160
<v Speaker 1>They had to do it understood.

0:37:18.480 --> 0:37:21.399
<v Speaker 2>That's like, well shit, I mean because they changed the game.

0:37:21.440 --> 0:37:24.000
<v Speaker 1>But you're a destroying you don't have one. You're encouraging

0:37:24.040 --> 0:37:26.920
<v Speaker 1>people to steal money from other collaborators and artists.

0:37:27.000 --> 0:37:28.400
<v Speaker 2>Yeah, because you might not even want to do it

0:37:28.440 --> 0:37:30.719
<v Speaker 2>on purpose, especially because there's different angles of that. But

0:37:30.760 --> 0:37:33.200
<v Speaker 2>let's say you're an artist, just the idea of like

0:37:33.239 --> 0:37:35.640
<v Speaker 2>maybe you have management that's supposed to handle the splits,

0:37:35.680 --> 0:37:38.480
<v Speaker 2>and you know, it's just things get lost in the

0:37:38.520 --> 0:37:40.640
<v Speaker 2>win if you could just set up the splits and

0:37:40.680 --> 0:37:41.880
<v Speaker 2>it's just locked in.

0:37:42.120 --> 0:37:45.200
<v Speaker 1>Man, I just started using two losses Portal recently, and

0:37:45.239 --> 0:37:47.560
<v Speaker 1>I gotta go higher at them because they got it

0:37:47.640 --> 0:37:50.960
<v Speaker 1>set up to where you submit the release then you

0:37:51.160 --> 0:37:53.400
<v Speaker 1>enter the split, and I'm just gonna tell them the

0:37:53.440 --> 0:37:56.640
<v Speaker 1>same thing, like you're going to encourage people to be

0:37:56.760 --> 0:38:00.880
<v Speaker 1>able to monetize their art before they start paying their collaborators,

0:38:00.920 --> 0:38:02.960
<v Speaker 1>Like you're not you shouldn't be able to submit the

0:38:03.040 --> 0:38:05.239
<v Speaker 1>release until everybody is kind of.

0:38:05.840 --> 0:38:09.759
<v Speaker 2>And because not not you, not me, but a lot

0:38:09.800 --> 0:38:12.280
<v Speaker 2>of artists, a lot of people. It's like human nature

0:38:13.000 --> 0:38:15.000
<v Speaker 2>that like, once you see that money come in, you're.

0:38:14.840 --> 0:38:16.560
<v Speaker 1>Like, well, it's tough.

0:38:17.239 --> 0:38:18.840
<v Speaker 2>But but what I'm saying is like, if you've just

0:38:18.880 --> 0:38:20.799
<v Speaker 2>set up the switch from the jump and whatever money

0:38:20.800 --> 0:38:23.240
<v Speaker 2>you're getting is the money all you need to exactly,

0:38:23.440 --> 0:38:24.839
<v Speaker 2>and then you're like, cool, you know what I mean.

0:38:24.840 --> 0:38:26.960
<v Speaker 2>But if you get the whole pie, and you're like, man,

0:38:27.040 --> 0:38:29.120
<v Speaker 2>you know, some people are hard trying to be a

0:38:29.120 --> 0:38:31.960
<v Speaker 2>little a little cheaper, right right.

0:38:32.480 --> 0:38:34.080
<v Speaker 1>Naturally, that's a human thing.

0:38:36.040 --> 0:38:39.440
<v Speaker 2>You don't do necessarily touring. You do shows, yeah I do.

0:38:40.000 --> 0:38:41.400
<v Speaker 2>Sometimes you'll just pop up and be like I have

0:38:41.520 --> 0:38:42.080
<v Speaker 2>showed it in too.

0:38:42.120 --> 0:38:45.880
<v Speaker 1>So that's what special about this year coming up because

0:38:45.920 --> 0:38:48.799
<v Speaker 1>I'm doing touring in a non traditional way. I'm doing

0:38:48.840 --> 0:38:52.880
<v Speaker 1>residencies in different cities. So during the you know, spring

0:38:52.920 --> 0:38:54.719
<v Speaker 1>and winter, we're gonna be in venues, and then when

0:38:54.719 --> 0:38:57.080
<v Speaker 1>the summer come, I'm finding different backyards in each of

0:38:57.080 --> 0:38:58.600
<v Speaker 1>these cities where we could do our things.

0:38:58.600 --> 0:39:04.160
<v Speaker 2>Still, any La LA is on the list when you're

0:39:04.200 --> 0:39:05.759
<v Speaker 2>gonna do a residency in the city, how many shows

0:39:05.760 --> 0:39:08.239
<v Speaker 2>in the year, how many shows per city. Let's say, La,

0:39:08.320 --> 0:39:09.560
<v Speaker 2>what do we do four or five? Three?

0:39:10.040 --> 0:39:10.239
<v Speaker 1>Yeah?

0:39:10.320 --> 0:39:14.000
<v Speaker 2>Like six, six? Okay, you just need to find a spot. Yep,

0:39:15.920 --> 0:39:18.440
<v Speaker 2>this is the way people fuck. I mean, like shot promoters,

0:39:18.480 --> 0:39:20.120
<v Speaker 2>But why would you pay a promoter if you could

0:39:20.160 --> 0:39:22.200
<v Speaker 2>promote yourself, just rent the venue.

0:39:22.280 --> 0:39:24.680
<v Speaker 1>Because a lot of niggas can't promote themselves, and a

0:39:24.760 --> 0:39:27.960
<v Speaker 1>lot of niggas don't even promote their own shows.

0:39:28.960 --> 0:39:32.440
<v Speaker 2>This is true. They're really worried about social media aesthetic.

0:39:32.280 --> 0:39:34.520
<v Speaker 1>Right, they don't want to look a certain way.

0:39:34.760 --> 0:39:38.080
<v Speaker 2>Hey, bro, that is the biggest pet peeve I have

0:39:38.360 --> 0:39:41.000
<v Speaker 2>with artists when they're so worried about the aesthetic of

0:39:41.080 --> 0:39:43.319
<v Speaker 2>how their page looks that they won't even promote their

0:39:43.360 --> 0:39:43.879
<v Speaker 2>own ship.

0:39:44.280 --> 0:39:47.680
<v Speaker 1>Right. That happens, and it just kind of it is like, Bro,

0:39:47.880 --> 0:39:51.960
<v Speaker 1>you probably don't love what you made. Like if you

0:39:52.000 --> 0:39:54.399
<v Speaker 1>don't want to tell people, hey, I made this ship,

0:39:54.640 --> 0:39:56.759
<v Speaker 1>you probably don't really enjoy what you made.

0:39:58.680 --> 0:40:03.440
<v Speaker 2>You've you a great team. You guys have come up

0:40:03.480 --> 0:40:07.480
<v Speaker 2>with a system in terms of the way you will

0:40:07.560 --> 0:40:10.839
<v Speaker 2>repurpose content, Like if you go do an interview, if

0:40:10.920 --> 0:40:13.200
<v Speaker 2>you go, you know, this will be repurposed to do.

0:40:14.400 --> 0:40:17.839
<v Speaker 1>Hey, you see yours for the next six seven months.

0:40:18.000 --> 0:40:20.800
<v Speaker 2>Whether it's a freestyle or you know, you guys shoot

0:40:20.800 --> 0:40:23.560
<v Speaker 2>a backyard performance that ends up, you know, living on

0:40:23.920 --> 0:40:27.680
<v Speaker 2>your ig on YouTube shorts whatever. But you you guys

0:40:27.719 --> 0:40:32.440
<v Speaker 2>have a real uh on purpose method of how you

0:40:32.560 --> 0:40:37.320
<v Speaker 2>schedule your post every day, what kind of post it is,

0:40:38.480 --> 0:40:41.280
<v Speaker 2>what time of day you post. Break that down, because

0:40:41.440 --> 0:40:46.480
<v Speaker 2>I think if people saw the way you run your content,

0:40:47.200 --> 0:40:50.239
<v Speaker 2>it's very inspiring. And I think you just don't have

0:40:50.360 --> 0:40:52.479
<v Speaker 2>to be late, like if you're not lazy, Like there's

0:40:52.600 --> 0:40:54.839
<v Speaker 2>like you just got to keep on throwing shots into

0:40:54.880 --> 0:40:55.880
<v Speaker 2>the algorithm, right like.

0:40:56.160 --> 0:40:59.560
<v Speaker 1>Man, we're just curating a channel. So I remember when

0:40:59.640 --> 0:41:02.680
<v Speaker 1>we first started, I had a bunch of live sessions

0:41:02.960 --> 0:41:05.320
<v Speaker 1>already because we used to do the Good Company live sessions,

0:41:05.320 --> 0:41:07.120
<v Speaker 1>so I was posting hell of those. And then I

0:41:07.200 --> 0:41:09.120
<v Speaker 1>started doing interviews, so I'm like, all right, now we

0:41:09.239 --> 0:41:11.920
<v Speaker 1>need to integrate interviews. And then we started doing shows,

0:41:11.960 --> 0:41:14.960
<v Speaker 1>and let's let's integrate show footage and then like now

0:41:15.080 --> 0:41:17.600
<v Speaker 1>we'll have like real life moments like I'm just hooping,

0:41:17.680 --> 0:41:19.279
<v Speaker 1>like the other day I shot the ball from the roof,

0:41:19.320 --> 0:41:21.560
<v Speaker 1>and it's like, okay, that's integrate those four different types

0:41:21.560 --> 0:41:23.279
<v Speaker 1>of contents so you can see me four times a

0:41:23.360 --> 0:41:25.399
<v Speaker 1>day in a different way, so you're able to become

0:41:25.440 --> 0:41:28.280
<v Speaker 1>a fan in a different facet and you know, posted

0:41:28.360 --> 0:41:31.320
<v Speaker 1>every few hours. It's just like if you have it.

0:41:31.680 --> 0:41:34.239
<v Speaker 1>And we toned it back like we usually have so much,

0:41:34.320 --> 0:41:36.040
<v Speaker 1>and me and Tieta sat and I was like, all

0:41:36.120 --> 0:41:39.759
<v Speaker 1>right now, let's let's let's hone it down. Let's only

0:41:39.840 --> 0:41:42.279
<v Speaker 1>post the pieces that were like, man, this just made people.

0:41:43.400 --> 0:41:45.280
<v Speaker 1>And then we got to that point and it was like, okay,

0:41:45.400 --> 0:41:48.160
<v Speaker 1>now let's lock it down even more. Only poster one that.

0:41:48.520 --> 0:41:50.000
<v Speaker 2>We look at each other because at a certain point

0:41:50.040 --> 0:41:52.040
<v Speaker 2>in time, was it four or five times a day? Yeah?

0:41:52.160 --> 0:41:55.239
<v Speaker 2>Like six five r six, Because I do think like

0:41:55.760 --> 0:41:57.719
<v Speaker 2>there's a couple of things like like everyone will have

0:41:57.800 --> 0:42:02.160
<v Speaker 2>an excuse why they don't have content to shoot and

0:42:02.480 --> 0:42:04.320
<v Speaker 2>and I don't. I don't buy it anymore because I

0:42:04.360 --> 0:42:06.759
<v Speaker 2>got homies who are making six figures in their life

0:42:06.960 --> 0:42:09.920
<v Speaker 2>off of their phone, off of whatever app. But you

0:42:10.000 --> 0:42:11.160
<v Speaker 2>do have you do have a team. You have to

0:42:11.280 --> 0:42:12.839
<v Speaker 2>you up to you. You have a team at this point.

0:42:13.080 --> 0:42:15.160
<v Speaker 2>But it wasn't always like that, right, But for you,

0:42:15.280 --> 0:42:18.839
<v Speaker 2>what is like the practical solution for an artist who

0:42:19.760 --> 0:42:23.200
<v Speaker 2>has two thousand monthly listeners, who just is putting out

0:42:23.440 --> 0:42:27.040
<v Speaker 2>records trying to follow you know, I think a lot

0:42:27.080 --> 0:42:30.040
<v Speaker 2>of artists will see the path you take. The path

0:42:30.160 --> 0:42:32.200
<v Speaker 2>Russ takes the path that a lot of artists take

0:42:32.200 --> 0:42:34.000
<v Speaker 2>in terms of throwing up shots. Throwing up shots and

0:42:34.040 --> 0:42:37.240
<v Speaker 2>they kind of feel like they're it's just not working

0:42:37.440 --> 0:42:39.000
<v Speaker 2>at a certain point in time. The music has to

0:42:39.080 --> 0:42:41.000
<v Speaker 2>be good, right, People have to buy into you at

0:42:41.000 --> 0:42:43.880
<v Speaker 2>a certain point in time, and there has to be that.

0:42:44.040 --> 0:42:46.840
<v Speaker 1>That'd be my thing with the industry when niggas be

0:42:46.880 --> 0:42:48.840
<v Speaker 1>talking about all they hitting the music, because I'm like,

0:42:49.200 --> 0:42:53.200
<v Speaker 1>you think I got to a million followers organically if

0:42:53.280 --> 0:42:55.200
<v Speaker 1>I don't have, you think these niggas come to my

0:42:55.360 --> 0:42:59.600
<v Speaker 1>backyard so every single time and singing every lyric without

0:42:59.680 --> 0:43:02.600
<v Speaker 1>the mew. They don't know the livercs to your artists song.

0:43:02.960 --> 0:43:07.279
<v Speaker 2>Right, we don't know what the fuck he's saying, But

0:43:07.360 --> 0:43:10.400
<v Speaker 2>I was gonna say the practicality of like that struggling

0:43:10.520 --> 0:43:14.120
<v Speaker 2>up and coming artists who when they think of content,

0:43:14.160 --> 0:43:16.399
<v Speaker 2>it breaks their brain and they think of like because

0:43:16.400 --> 0:43:18.680
<v Speaker 2>a lot of people you have to be good at Instagram.

0:43:19.480 --> 0:43:22.280
<v Speaker 2>You have to be good at like like for whatever reason.

0:43:22.360 --> 0:43:24.719
<v Speaker 2>Like people can respect it or not respect it. It's

0:43:24.760 --> 0:43:27.520
<v Speaker 2>a talent to like really understand how to cut up

0:43:27.520 --> 0:43:29.279
<v Speaker 2>a piece of content how to know.

0:43:31.239 --> 0:43:34.359
<v Speaker 1>For some there's so many different routes you could take though.

0:43:34.480 --> 0:43:37.000
<v Speaker 1>I was telling te the other day, I love Boozy

0:43:37.080 --> 0:43:40.399
<v Speaker 1>and Little Duval and like Charleston White because they don't

0:43:40.440 --> 0:43:43.440
<v Speaker 1>do content in a traditional way. It's just them being themselves.

0:43:43.480 --> 0:43:45.840
<v Speaker 1>Gilly is one of those where he has content, but

0:43:45.960 --> 0:43:47.640
<v Speaker 1>he's also a lot of his supposed to just him.

0:43:47.640 --> 0:43:49.640
<v Speaker 2>It's just him pulling his phone out screaming about the

0:43:49.719 --> 0:43:50.799
<v Speaker 2>Eagles in front of a TV.

0:43:52.400 --> 0:43:54.960
<v Speaker 1>If you don't have the ethic to figure it out,

0:43:56.239 --> 0:43:59.440
<v Speaker 1>it's just not for you. Just keep making excusers and

0:43:59.520 --> 0:44:01.080
<v Speaker 1>complaining and it's just not for you.

0:44:02.880 --> 0:44:03.040
<v Speaker 2>Man.

0:44:03.080 --> 0:44:05.879
<v Speaker 1>There's so many you can go. Shoot visualizers. We've had

0:44:05.960 --> 0:44:10.000
<v Speaker 1>visualizers go viral. A visualizer is like a music video

0:44:10.080 --> 0:44:12.359
<v Speaker 1>but short form. Basically, I'll write out a whole music

0:44:12.440 --> 0:44:14.840
<v Speaker 1>video treatment and I just picked one scene and be like,

0:44:14.840 --> 0:44:16.759
<v Speaker 1>all right, let's shoot this and put the song on it.

0:44:17.040 --> 0:44:19.560
<v Speaker 1>That shit. Cali Berden went viral a few times out

0:44:19.600 --> 0:44:20.640
<v Speaker 1>standing doing numbers.

0:44:21.800 --> 0:44:25.120
<v Speaker 2>Have you seen this guy, Anie? Yeah, Yeah, he's so

0:44:25.400 --> 0:44:28.680
<v Speaker 2>good at I mean, I've seen him promote the same

0:44:28.800 --> 0:44:32.440
<v Speaker 2>song for like over a year in different ways. He

0:44:32.520 --> 0:44:34.600
<v Speaker 2>might be sitting at a tennis court singing a song.

0:44:34.840 --> 0:44:35.839
<v Speaker 2>He might be on the bro.

0:44:36.200 --> 0:44:38.879
<v Speaker 1>If you take one song and you do a live

0:44:39.400 --> 0:44:42.800
<v Speaker 1>a live performance, one with your instrumental, one with a guitarist,

0:44:43.080 --> 0:44:45.320
<v Speaker 1>one with a pianist, you got three different piece of

0:44:45.400 --> 0:44:47.879
<v Speaker 1>content and one might go. Then you can start doing

0:44:47.920 --> 0:44:51.479
<v Speaker 1>specialty shit. Go outside and record your shit, do it live.

0:44:51.680 --> 0:44:54.480
<v Speaker 1>Like It's just so many things you could do for

0:44:54.560 --> 0:44:56.200
<v Speaker 1>a neigga to be like, I don't know what to do.

0:44:56.239 --> 0:44:57.320
<v Speaker 1>It's like you're not trying.

0:44:57.560 --> 0:45:02.399
<v Speaker 2>You're not trying, and you're scared it's not gonna work

0:45:02.840 --> 0:45:05.719
<v Speaker 2>that too. People are scared, Well, what happens if I

0:45:05.760 --> 0:45:08.320
<v Speaker 2>throw something? It makes me look crazy because because social

0:45:08.400 --> 0:45:11.800
<v Speaker 2>media is transparency, So if you throw something up and

0:45:11.880 --> 0:45:15.040
<v Speaker 2>it don't do well, people will see and your insecurities,

0:45:15.400 --> 0:45:19.279
<v Speaker 2>your insecurities will prevent you from from getting over that hump.

0:45:19.320 --> 0:45:19.840
<v Speaker 2>You gotta do it.

0:45:20.239 --> 0:45:23.279
<v Speaker 1>Failure is data. Yeah, you're not gonna make every single

0:45:23.320 --> 0:45:24.040
<v Speaker 1>shot you take.

0:45:24.960 --> 0:45:27.440
<v Speaker 2>Bootleg keV here eight shout out to King pom Man.

0:45:27.560 --> 0:45:29.759
<v Speaker 2>We want to show them some love. Listen. I've been

0:45:30.480 --> 0:45:33.480
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0:45:33.600 --> 0:45:39.279
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0:45:40.120 --> 0:45:43.080
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0:45:43.160 --> 0:45:46.840
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0:45:46.960 --> 0:45:49.359
<v Speaker 2>whatever flavor you're into, Like these are the red rain

0:45:49.520 --> 0:45:51.440
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0:45:51.520 --> 0:45:53.680
<v Speaker 2>so your stuff what you need in these bad boys.

0:45:56.280 --> 0:45:58.359
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0:45:58.360 --> 0:46:02.759
<v Speaker 2>shock of flavor. Boom boom. That's the pink lemonade. Also,

0:46:02.840 --> 0:46:04.800
<v Speaker 2>these are the natural boys. But I'm gonna show you

0:46:04.800 --> 0:46:06.359
<v Speaker 2>what it looks like rolled up. All right, let's take

0:46:06.400 --> 0:46:08.879
<v Speaker 2>a peek in here. We got the King Palm Boys here.

0:46:10.520 --> 0:46:13.200
<v Speaker 2>This is what we're doing all right now. If you

0:46:13.280 --> 0:46:15.399
<v Speaker 2>go to Kingpom dot com, it is the holiday season.

0:46:15.440 --> 0:46:17.239
<v Speaker 2>You want to take care of somebody you love, we

0:46:17.320 --> 0:46:19.359
<v Speaker 2>will take care of yourself. You deserve to be taken

0:46:19.400 --> 0:46:22.680
<v Speaker 2>care of. YO fifty percent off right now. Use that

0:46:22.760 --> 0:46:25.520
<v Speaker 2>promo code bootleg. It's either fifty or forty percent. Fuck

0:46:25.600 --> 0:46:27.319
<v Speaker 2>I probably should know that. I think it's fifty though.

0:46:27.840 --> 0:46:32.480
<v Speaker 2>Either way, fifty or forty bootleg Kingpom dot com, or

0:46:32.640 --> 0:46:34.759
<v Speaker 2>you know, go to seven eleven. They got them at

0:46:34.800 --> 0:46:37.080
<v Speaker 2>their any of your smoke shops in your hood, whatever

0:46:37.120 --> 0:46:39.439
<v Speaker 2>it is, wherever you're at, pull up to your smoke shop.

0:46:39.520 --> 0:46:43.480
<v Speaker 2>Get you some King Palm one more time, organic flavor,

0:46:44.160 --> 0:46:48.640
<v Speaker 2>no tobacco, it's lit. Also, can we show some love

0:46:48.680 --> 0:46:50.920
<v Speaker 2>to our family at Hard Dean Man. Shout out to

0:46:51.000 --> 0:46:53.520
<v Speaker 2>hard Dean Man. Look, if you're in Vegas, you gotta

0:46:53.560 --> 0:46:55.480
<v Speaker 2>pull up. You gotta say, take me to Hardean right now.

0:46:55.560 --> 0:46:57.279
<v Speaker 2>I need to go to Hardan. They're gonna take you.

0:46:57.320 --> 0:47:00.359
<v Speaker 2>They're gonna get you situated. Hardean Las Vegas the best

0:47:00.440 --> 0:47:04.000
<v Speaker 2>cannabis dispensary I've ever walked into my life, the most

0:47:04.120 --> 0:47:07.080
<v Speaker 2>craziest selection of premium cannabis in the entire world. I

0:47:07.160 --> 0:47:11.360
<v Speaker 2>mean that place smells like God's sweat. It feels it

0:47:11.520 --> 0:47:13.759
<v Speaker 2>just smells so good in there. It's just, Oh, they

0:47:13.800 --> 0:47:16.360
<v Speaker 2>got their own scent. They're our family too, man. So

0:47:16.360 --> 0:47:19.120
<v Speaker 2>it makes you follow them online. Harding Underscore Loss Vegas.

0:47:19.120 --> 0:47:22.880
<v Speaker 2>All right, shoot them a follow on Instagram. Also go

0:47:22.960 --> 0:47:25.839
<v Speaker 2>to Hardinglasvegas dot com. And when you're in Vegas, make

0:47:25.880 --> 0:47:28.920
<v Speaker 2>sure you pull up to hard Dean Baby. And I

0:47:28.960 --> 0:47:31.560
<v Speaker 2>always tell people too, you can upload new reels like

0:47:31.719 --> 0:47:34.000
<v Speaker 2>you could re upload reels but not have it on

0:47:34.040 --> 0:47:36.560
<v Speaker 2>your feed. Just throw it back into the system, right

0:47:36.840 --> 0:47:41.440
<v Speaker 2>so it pops up. So music wise, we know what

0:47:41.480 --> 0:47:43.400
<v Speaker 2>you're doing in the new year. I mean you're always

0:47:43.440 --> 0:47:45.640
<v Speaker 2>working on new albums. They're coming out all the time.

0:47:45.960 --> 0:47:47.719
<v Speaker 2>What's what's what's what's coming next?

0:47:47.920 --> 0:47:50.000
<v Speaker 1>Man? We got a project with Link up coming I'm

0:47:50.040 --> 0:47:53.240
<v Speaker 1>finna drop before the year closed. That'll be album number thirty.

0:47:53.760 --> 0:47:56.800
<v Speaker 1>And then I just did some incredible songs with this

0:47:56.960 --> 0:48:00.960
<v Speaker 1>producer named Mike g Okay from Chicago. That shit coming,

0:48:01.640 --> 0:48:06.040
<v Speaker 1>I got shit with dot. I'm always making music like that.

0:48:06.680 --> 0:48:08.840
<v Speaker 1>That's my passion. I love to make music, So I

0:48:08.880 --> 0:48:10.680
<v Speaker 1>don't think I'm ever not gonna be dropping.

0:48:11.880 --> 0:48:14.000
<v Speaker 2>Would you ever sell your catalog like people are selling

0:48:14.040 --> 0:48:14.759
<v Speaker 2>the catalogs?

0:48:15.480 --> 0:48:15.960
<v Speaker 1>I wouldn't.

0:48:16.040 --> 0:48:17.520
<v Speaker 2>It's a thing you know, people are getting back.

0:48:17.680 --> 0:48:21.800
<v Speaker 1>Yeah, no, people do. I personally wouldn't.

0:48:22.320 --> 0:48:24.040
<v Speaker 2>Did you ever yourself a piece of it for the

0:48:24.120 --> 0:48:25.319
<v Speaker 2>right price? Nah?

0:48:25.560 --> 0:48:30.880
<v Speaker 1>I licensed it though, but I wouldn't. I wouldn't somebody

0:48:31.200 --> 0:48:33.560
<v Speaker 1>to just build new homes with people like And That's

0:48:33.600 --> 0:48:35.920
<v Speaker 1>been something I've been running into with, like trying to

0:48:35.960 --> 0:48:38.000
<v Speaker 1>do deals with labels or distros because they all want

0:48:38.040 --> 0:48:41.560
<v Speaker 1>your catalog and I'm like, no, I spent years building

0:48:41.640 --> 0:48:43.759
<v Speaker 1>my own shit and marketing and putting my own money.

0:48:43.880 --> 0:48:46.160
<v Speaker 1>You're not getting my catalog, But I will build new

0:48:46.239 --> 0:48:49.200
<v Speaker 1>homes with you. We could do twenty five thirty fifty

0:48:49.320 --> 0:48:51.600
<v Speaker 1>new things. But you're not gonna get all the world

0:48:51.960 --> 0:48:53.520
<v Speaker 1>being the last four years.

0:48:53.640 --> 0:48:56.400
<v Speaker 2>Yeah, yeah, yeah, that's real. So that is something for you.

0:48:56.480 --> 0:48:58.080
<v Speaker 2>It's just a matter of like, if you ever were

0:48:58.120 --> 0:49:00.880
<v Speaker 2>to go down that major label rabbit hole, it's got

0:49:01.000 --> 0:49:02.520
<v Speaker 2>to be the right deal. It's got to be a

0:49:02.600 --> 0:49:03.400
<v Speaker 2>fair I.

0:49:03.440 --> 0:49:07.120
<v Speaker 1>Noticed I don't I wouldn't sell my catalog either, because

0:49:07.160 --> 0:49:09.560
<v Speaker 1>I own my catalog. I noticed a lot of artists

0:49:09.600 --> 0:49:12.440
<v Speaker 1>that do sell their catalog and they publishing they only

0:49:12.560 --> 0:49:16.360
<v Speaker 1>own a slither a portion of it, right, So it's like,

0:49:17.200 --> 0:49:19.600
<v Speaker 1>I mean, yeah, I sell ten percent of something, but

0:49:19.800 --> 0:49:22.440
<v Speaker 1>I own I own myn What do you do?

0:49:23.120 --> 0:49:25.000
<v Speaker 2>Do you do song Trust or where's your pup through?

0:49:25.120 --> 0:49:26.080
<v Speaker 2>Do you do any sort of I do?

0:49:26.200 --> 0:49:28.359
<v Speaker 1>I use Cobot now, but I started with song Trust,

0:49:28.560 --> 0:49:30.560
<v Speaker 1>you know, and everybody could go get a song Trust.

0:49:30.600 --> 0:49:33.080
<v Speaker 1>They were doing my first publishing admin. I'm with as

0:49:33.239 --> 0:49:35.920
<v Speaker 1>Cap and then song Trust in my administration, and I

0:49:36.040 --> 0:49:37.360
<v Speaker 1>end up doing a deal.

0:49:37.200 --> 0:49:39.520
<v Speaker 2>With coboat last year. Oh that's fine, right, and.

0:49:39.640 --> 0:49:43.520
<v Speaker 1>They man, they admitted they shit. I like just going

0:49:43.600 --> 0:49:46.960
<v Speaker 1>into Theay portal and looking at the numbers and how

0:49:47.080 --> 0:49:48.120
<v Speaker 1>far that shit reached.

0:49:48.160 --> 0:49:52.480
<v Speaker 2>It's it's incredible you somehow have broken through a ceiling

0:49:52.640 --> 0:49:57.240
<v Speaker 2>that at times as a barrier artists feels impossible to penetrate.

0:49:58.000 --> 0:50:01.160
<v Speaker 2>Bro It's a new peak in terms of like the

0:50:01.280 --> 0:50:05.359
<v Speaker 2>media you do, the attention you're getting. There's so many

0:50:05.400 --> 0:50:07.640
<v Speaker 2>Bay Area artists that I love that are my friends,

0:50:07.719 --> 0:50:10.600
<v Speaker 2>that we love, the fans, but you know what I mean,

0:50:11.640 --> 0:50:13.759
<v Speaker 2>even La has that ceiling. Maybe it's a little you know,

0:50:13.920 --> 0:50:16.520
<v Speaker 2>la is La, but there always feels like in the

0:50:16.640 --> 0:50:20.160
<v Speaker 2>Bay you know, there's a there's so many dope artists

0:50:20.320 --> 0:50:22.920
<v Speaker 2>that you kind of have to be from like a

0:50:23.040 --> 0:50:25.400
<v Speaker 2>part of the country to know about, you know.

0:50:26.400 --> 0:50:30.040
<v Speaker 1>And and I think it's the level of investment in

0:50:30.200 --> 0:50:34.600
<v Speaker 1>marketing that we're willing to put into our work. I

0:50:34.719 --> 0:50:39.520
<v Speaker 1>haven't met too many artists from the region who does

0:50:39.640 --> 0:50:42.000
<v Speaker 1>content in the way that we do content, or spend

0:50:42.160 --> 0:50:44.719
<v Speaker 1>like what I spend on ads and marketing and on

0:50:44.960 --> 0:50:48.560
<v Speaker 1>seed and like what I spend having a tour and

0:50:48.719 --> 0:50:51.680
<v Speaker 1>invest in building a live show building a venue like

0:50:51.760 --> 0:50:58.160
<v Speaker 1>it's just the lack of infrastructure, Like we all of

0:50:58.239 --> 0:51:02.960
<v Speaker 1>our blueprints is independent, right, and that independence has always

0:51:03.040 --> 0:51:05.920
<v Speaker 1>had some sort of ceiling when it comes to like mainstream,

0:51:06.000 --> 0:51:08.200
<v Speaker 1>we don't get the same media and the same looks.

0:51:08.400 --> 0:51:12.760
<v Speaker 1>Like man, shit, just that you have to really invest,

0:51:12.880 --> 0:51:14.920
<v Speaker 1>like you have to invest the same way major will

0:51:15.040 --> 0:51:18.720
<v Speaker 1>like I spend when I get contracts, their marketing budgets

0:51:19.080 --> 0:51:21.600
<v Speaker 1>already spent that ship. You feel me, It's like you're

0:51:21.640 --> 0:51:24.480
<v Speaker 1>not giving me nothing. I haven't done for myself. But

0:51:24.600 --> 0:51:26.600
<v Speaker 1>a lot of artists who are indie coming up, they're

0:51:26.640 --> 0:51:29.439
<v Speaker 1>not willing to spend that amount or put their money

0:51:29.520 --> 0:51:34.080
<v Speaker 1>where it needs to go. Put them by a belt, right,

0:51:34.239 --> 0:51:37.280
<v Speaker 1>and that's that's all artists not even universal to the region.

0:51:37.400 --> 0:51:39.240
<v Speaker 1>Niggas are buy period.

0:51:39.400 --> 0:51:39.719
<v Speaker 2>It's like.

0:51:43.239 --> 0:51:45.359
<v Speaker 1>Niggas spend on drugs in a month. If you put

0:51:45.440 --> 0:51:48.000
<v Speaker 1>that ship into ads and see that, you'll probably grow.

0:51:48.120 --> 0:51:51.279
<v Speaker 2>To The most frustrating ship is because you know, I

0:51:51.360 --> 0:51:55.760
<v Speaker 2>managed producers and we'll do like you know, for example,

0:51:56.000 --> 0:52:00.439
<v Speaker 2>Cyrus over here recently he did a he he mixed

0:52:00.480 --> 0:52:04.880
<v Speaker 2>and mastered a record right for a friend who remain nameless.

0:52:05.000 --> 0:52:07.160
<v Speaker 2>Now this friend that remain nameless. He's a good friend.

0:52:08.040 --> 0:52:11.000
<v Speaker 2>This guy's flaunce, you know, like he's got you know,

0:52:11.040 --> 0:52:15.920
<v Speaker 2>he's doing really well. But for whatever reason, could not

0:52:16.239 --> 0:52:18.279
<v Speaker 2>square my man up. I won't say how much he

0:52:18.440 --> 0:52:20.960
<v Speaker 2>charged him, but he charged him in an extremely low

0:52:21.000 --> 0:52:24.920
<v Speaker 2>amount because he's a friend. But for whatever reason. And

0:52:25.080 --> 0:52:29.880
<v Speaker 2>to me, this happens with producers, videographers, photographers. It's like

0:52:30.080 --> 0:52:34.120
<v Speaker 2>fam if you could go buy the chunky, ugly Balinciaga shoes,

0:52:34.840 --> 0:52:36.560
<v Speaker 2>you could pay for the beat.

0:52:36.400 --> 0:52:38.320
<v Speaker 1>Brou If you could send in a picture like this

0:52:38.600 --> 0:52:40.360
<v Speaker 1>with the racks, you could break this.

0:52:40.480 --> 0:52:44.320
<v Speaker 2>Break some bread to your videography who helped step your visuals.

0:52:44.400 --> 0:52:48.040
<v Speaker 1>You can breaking niggall who helped not reinvest in your craft.

0:52:49.640 --> 0:52:53.359
<v Speaker 1>But I feel like those things have to be taught.

0:52:54.560 --> 0:52:57.600
<v Speaker 1>My pots was a hustler who invested in his craft

0:52:57.719 --> 0:53:02.000
<v Speaker 1>and taught all cook Man. You feel me like you

0:53:02.200 --> 0:53:04.400
<v Speaker 1>have to be taught those things. A lot of niggas

0:53:04.480 --> 0:53:06.759
<v Speaker 1>get money and they're never taught. That's your first time

0:53:06.840 --> 0:53:08.959
<v Speaker 1>having money. Like if you're an artist from the block

0:53:09.040 --> 0:53:11.279
<v Speaker 1>and you come out nigga, this is your first time

0:53:11.440 --> 0:53:14.560
<v Speaker 1>having paper. That shit changed to it make you feel different.

0:53:14.680 --> 0:53:18.279
<v Speaker 1>You don't have the awareness and information necessary to go

0:53:18.440 --> 0:53:20.879
<v Speaker 1>do all that shit, especially if you end up going

0:53:20.920 --> 0:53:23.400
<v Speaker 1>to a label like Man and some niggas be so

0:53:23.520 --> 0:53:25.759
<v Speaker 1>fucked up because they are signed really early, and then

0:53:26.120 --> 0:53:28.920
<v Speaker 1>once they get out of that label, it's like you

0:53:29.080 --> 0:53:31.680
<v Speaker 1>stuck because you didn't really build any infrastructure and then

0:53:31.719 --> 0:53:34.360
<v Speaker 1>you didn't sit down with the people to get the information.

0:53:34.120 --> 0:53:35.920
<v Speaker 2>So you didn't use your advance in a way that

0:53:36.400 --> 0:53:38.520
<v Speaker 2>could set up something post labeled.

0:53:38.280 --> 0:53:41.520
<v Speaker 1>Right, And it's like it's not an easy thing to do,

0:53:41.800 --> 0:53:44.279
<v Speaker 1>Like you have to know where to bru still to

0:53:44.360 --> 0:53:47.000
<v Speaker 1>this day, Like I just recently found out some new

0:53:47.080 --> 0:53:49.319
<v Speaker 1>shit with the ads and we've been well I.

0:53:49.680 --> 0:53:53.080
<v Speaker 2>Facebook, Instagram, TikTok, TikTok. Yeah, they shout out to take

0:53:53.320 --> 0:53:56.720
<v Speaker 2>You know what's crazy is you're a content creator aspect,

0:53:56.840 --> 0:54:00.399
<v Speaker 2>Like people will frown on Facebook and snap chet because

0:54:00.400 --> 0:54:04.680
<v Speaker 2>they think the ship is out. Bro, they pay better.

0:54:04.880 --> 0:54:07.960
<v Speaker 2>Snapchat pays have a Snapchat show now, or they just

0:54:08.000 --> 0:54:11.600
<v Speaker 2>take our interview clips this guy in the UK and

0:54:11.840 --> 0:54:17.080
<v Speaker 2>uh bro, it pays way better than YouTube. Snapchat who

0:54:17.239 --> 0:54:19.240
<v Speaker 2>I fucking bro, I don't have I haven't had Snapchat

0:54:19.280 --> 0:54:20.279
<v Speaker 2>on my phone in four years.

0:54:21.360 --> 0:54:23.880
<v Speaker 1>Facebook too, they like we're gonna stop paying that. Nigga

0:54:27.080 --> 0:54:29.840
<v Speaker 1>was like, I actively use napjet. But for you are you?

0:54:29.960 --> 0:54:32.680
<v Speaker 2>Are you noticing? So you're noticing because because for a

0:54:32.760 --> 0:54:36.280
<v Speaker 2>while there Bang for your buck wise, Facebook was still great.

0:54:37.160 --> 0:54:39.839
<v Speaker 2>Are you so you're noticing that you could do TikTok ads? Man?

0:54:40.000 --> 0:54:42.000
<v Speaker 1>I think all of them are great in terms of

0:54:42.120 --> 0:54:45.160
<v Speaker 1>ads bang for your buck like, like here, let me

0:54:45.200 --> 0:54:47.479
<v Speaker 1>show you. I look at this ship.

0:54:49.440 --> 0:54:51.640
<v Speaker 2>I like to point out I did shame him. But

0:54:51.719 --> 0:54:54.279
<v Speaker 2>I also have an android. I know I have both.

0:54:54.960 --> 0:54:57.319
<v Speaker 2>I have both. This one has a pen I can

0:54:57.400 --> 0:54:58.000
<v Speaker 2>sign things with.

0:54:58.760 --> 0:55:02.080
<v Speaker 1>Right, what is that twenty three I got sitting on here?

0:55:02.320 --> 0:55:04.960
<v Speaker 1>So look, this is the past seven days right, this

0:55:05.080 --> 0:55:08.600
<v Speaker 1>on TikTok seven hundred thousand views, Wow, four thousand followers,

0:55:08.640 --> 0:55:11.200
<v Speaker 1>seventy and four thousand likes? Right, you hit to promote.

0:55:11.239 --> 0:55:13.320
<v Speaker 1>That's the past seven days. Right, So I'll go to

0:55:13.400 --> 0:55:19.480
<v Speaker 1>the dashboard. Spent forty two hundred. I'm seven hundred thousand years,

0:55:20.120 --> 0:55:22.920
<v Speaker 1>four thousand new followers, right, so four thousand new followers

0:55:23.080 --> 0:55:26.399
<v Speaker 1>off of that's four thousand new followers. I spent four

0:55:26.520 --> 0:55:29.520
<v Speaker 1>grand right out of these four thousand people, if throughout

0:55:29.560 --> 0:55:32.080
<v Speaker 1>the year, I just get them to spend fifty dollars

0:55:32.160 --> 0:55:34.640
<v Speaker 1>with me, I made two hundred k. If you follow

0:55:34.719 --> 0:55:37.719
<v Speaker 1>Larrussell and become a fan, the least you're gonna spend

0:55:37.760 --> 0:55:41.000
<v Speaker 1>with a niggas twenty five So no matter what, I'm paying.

0:55:41.880 --> 0:55:43.839
<v Speaker 2>Money because those new fans are coming in, they're gonna

0:55:43.840 --> 0:55:44.840
<v Speaker 2>say they're gonna break breadwich.

0:55:44.960 --> 0:55:47.239
<v Speaker 1>I could sell a gold car, two gold cars a

0:55:47.320 --> 0:55:49.280
<v Speaker 1>money and I made back my ad spend.

0:55:49.400 --> 0:55:52.359
<v Speaker 2>What is the gold cards that you're talking about?

0:55:52.600 --> 0:55:55.200
<v Speaker 1>Yeah, so gold Cards I launched at the end of

0:55:55.280 --> 0:55:58.000
<v Speaker 1>twenty twenty one and it's basically like the first artist

0:55:58.080 --> 0:56:00.279
<v Speaker 1>membership subscription. If you got a gold car, you can

0:56:00.320 --> 0:56:03.080
<v Speaker 1>come to any Larussell show that I throw for free.

0:56:03.440 --> 0:56:05.080
<v Speaker 2>So you get in how much? How much is a

0:56:05.160 --> 0:56:09.239
<v Speaker 2>gold card like a rack? It's offer base, offer base,

0:56:09.280 --> 0:56:12.200
<v Speaker 2>So in fact, somebody, can you tell us the most you've.

0:56:12.719 --> 0:56:16.080
<v Speaker 1>The most You've got them for gold card fire acts.

0:56:16.239 --> 0:56:16.800
<v Speaker 2>That's great?

0:56:17.440 --> 0:56:22.560
<v Speaker 1>Yeah, yeah, right, And it's like that's a lifetime of shows.

0:56:22.560 --> 0:56:25.680
<v Speaker 1>I'm finna be doing arenas in a year, two years

0:56:25.960 --> 0:56:29.120
<v Speaker 1>coming mad bro niggas who got go cards? Look they

0:56:29.280 --> 0:56:32.880
<v Speaker 1>like I'm out here, you feel me? Like the backyard

0:56:32.960 --> 0:56:35.840
<v Speaker 1>shows I do so many a year gold card members

0:56:35.880 --> 0:56:38.839
<v Speaker 1>get to come for It's like the backyard shows sell out.

0:56:38.920 --> 0:56:40.719
<v Speaker 1>You can't get in if you got a gold card.

0:56:40.760 --> 0:56:42.000
<v Speaker 1>You ain't even got to think about it. When I

0:56:42.040 --> 0:56:45.320
<v Speaker 1>start the LA Residency, any city I'm in, if you

0:56:45.480 --> 0:56:47.400
<v Speaker 1>have one, you in there and you don't have to

0:56:47.440 --> 0:56:51.680
<v Speaker 1>worry about nothing has come with a plus one like bruh,

0:56:52.000 --> 0:56:54.760
<v Speaker 1>I love that And you get random shares and songs

0:56:54.800 --> 0:56:56.480
<v Speaker 1>like I just go through the list sometimes when I

0:56:56.600 --> 0:56:59.520
<v Speaker 1>drop albums and send percentages to just random niggas who

0:56:59.560 --> 0:57:00.560
<v Speaker 1>walk go arts from me.

0:57:01.360 --> 0:57:03.440
<v Speaker 2>Has there been an artist that has reached out to

0:57:03.440 --> 0:57:06.520
<v Speaker 2>you for some advice? That is, somebody who people would

0:57:06.520 --> 0:57:09.160
<v Speaker 2>think you maybe you know, not a peer, somebody who's

0:57:10.120 --> 0:57:12.480
<v Speaker 2>you know. So you've seen a lot of these big,

0:57:12.680 --> 0:57:15.440
<v Speaker 2>big rappers, superstar rappers complaining about their situations like a

0:57:15.480 --> 0:57:17.840
<v Speaker 2>big nail, like a YG like. Has anybody ever reached

0:57:17.840 --> 0:57:19.240
<v Speaker 2>out to you just in the DMS and been like

0:57:19.360 --> 0:57:23.000
<v Speaker 2>man like showing shown you some love or not really.

0:57:22.880 --> 0:57:30.200
<v Speaker 1>Any major not really any major artists has really tapped

0:57:30.280 --> 0:57:32.600
<v Speaker 1>in to be like yo because you assist with this,

0:57:32.800 --> 0:57:34.920
<v Speaker 1>but a lot of the indies coming up tapping in,

0:57:35.080 --> 0:57:39.800
<v Speaker 1>and I mean like yeah, not not really too many

0:57:40.800 --> 0:57:42.840
<v Speaker 1>of the major guys, but some of the people coming

0:57:42.880 --> 0:57:44.760
<v Speaker 1>out of the major system that's having to go back

0:57:44.880 --> 0:57:47.520
<v Speaker 1>in indie and shit like that. Like, man, I feel

0:57:47.560 --> 0:57:51.040
<v Speaker 1>like the major artists are like hyper prideful anyway.

0:57:50.800 --> 0:57:54.720
<v Speaker 2>They are because as there probably very they're probably very paranoid.

0:57:54.960 --> 0:57:57.360
<v Speaker 2>Was in the screenshot a fucking DM and up on

0:57:57.440 --> 0:58:01.880
<v Speaker 2>academics whatever it is? I was gonna ask you, uh

0:58:03.160 --> 0:58:09.040
<v Speaker 2>for you what is if if somebody is wanting to

0:58:09.160 --> 0:58:14.280
<v Speaker 2>get involved on even right, what and what would be

0:58:14.440 --> 0:58:18.400
<v Speaker 2>your advice on how the rollout should go down? Should

0:58:18.440 --> 0:58:23.360
<v Speaker 2>it be DSPs even even at the same time? Do

0:58:23.440 --> 0:58:24.320
<v Speaker 2>you do even first?

0:58:24.640 --> 0:58:24.840
<v Speaker 1>Do you?

0:58:24.920 --> 0:58:26.680
<v Speaker 2>I mean? I know, you know it's not a one

0:58:26.720 --> 0:58:28.480
<v Speaker 2>size fits all, but if based on what.

0:58:28.520 --> 0:58:31.840
<v Speaker 1>You've experientionally, I like to do even first, and I

0:58:32.040 --> 0:58:35.000
<v Speaker 1>like to package my music with perks. Okay, So like

0:58:35.480 --> 0:58:37.840
<v Speaker 1>if you buy albums for I do all off for bade.

0:58:37.880 --> 0:58:40.000
<v Speaker 1>You can pay whatever you want, but I tear it out.

0:58:40.080 --> 0:58:42.280
<v Speaker 1>So if you pay between a certain amount that might

0:58:42.360 --> 0:58:45.720
<v Speaker 1>come with this. If you pay this amount and might

0:58:45.760 --> 0:58:47.400
<v Speaker 1>come with a CD. If you pay this amount might

0:58:47.480 --> 0:58:48.920
<v Speaker 1>come with a vinyl you pay this, it might come

0:58:48.960 --> 0:58:51.200
<v Speaker 1>with a go card, like I like to give people

0:58:51.280 --> 0:58:54.040
<v Speaker 1>an incentive to support me. But yeah, I like to

0:58:54.120 --> 0:58:55.840
<v Speaker 1>go to even first before it even how.

0:58:55.800 --> 0:58:58.520
<v Speaker 2>Long will you have it exclusively? Uneven before the week

0:58:58.600 --> 0:59:02.440
<v Speaker 2>or two weeks? Okay, that's dope. Shout out to uh Yo.

0:59:02.520 --> 0:59:04.840
<v Speaker 2>You know who's doing a great job selling their music

0:59:05.240 --> 0:59:07.920
<v Speaker 2>and treating it like art pieces is do you know

0:59:07.960 --> 0:59:11.440
<v Speaker 2>who Makami is? So he's a guy who dropped. He

0:59:11.520 --> 0:59:15.840
<v Speaker 2>dropped an album. He's like og Buffalo Griselda guy he

0:59:15.920 --> 0:59:17.520
<v Speaker 2>dropped in it. I don't even know if he's from Buffalo,

0:59:18.280 --> 0:59:22.720
<v Speaker 2>but he treats his albums like art pieces.

0:59:22.760 --> 0:59:22.880
<v Speaker 1>Bro.

0:59:23.840 --> 0:59:26.000
<v Speaker 2>So like you have to buy the vinyl but there's

0:59:26.040 --> 0:59:27.760
<v Speaker 2>only like a thousand of them, and like that's it,

0:59:28.000 --> 0:59:30.640
<v Speaker 2>that's it. And and but do some of these vinyls

0:59:30.680 --> 0:59:31.680
<v Speaker 2>go for like that's a wave.

0:59:31.840 --> 0:59:32.440
<v Speaker 1>I'm about to go.

0:59:32.640 --> 0:59:36.600
<v Speaker 2>So Two Chains did a most expensive shit you know

0:59:36.680 --> 0:59:39.320
<v Speaker 2>he does that show and he met with some vinyl

0:59:39.360 --> 0:59:42.800
<v Speaker 2>collectors and this guy pulled out this Makami album. I

0:59:42.840 --> 0:59:44.600
<v Speaker 2>think that was going for like ten grand or something.

0:59:45.520 --> 0:59:47.800
<v Speaker 2>And and it's crazy because you hadn't heard of him,

0:59:47.800 --> 0:59:49.040
<v Speaker 2>and Two Chains hadn't heard of him. And the only

0:59:49.080 --> 0:59:50.520
<v Speaker 2>reason I had heard of him is because he dropped

0:59:50.520 --> 0:59:52.000
<v Speaker 2>the Dope album with Grizel a couple of years ago.

0:59:53.560 --> 0:59:56.520
<v Speaker 2>But then I started to dive into like his business model.

0:59:57.000 --> 0:59:59.160
<v Speaker 2>He doesn't have an Instagram, he only had he has

0:59:59.200 --> 1:00:02.920
<v Speaker 2>a fan page that like he don't run. But it's

1:00:03.000 --> 1:00:06.720
<v Speaker 2>this small community where like the music is so exclusive

1:00:07.200 --> 1:00:10.800
<v Speaker 2>and the vinyls so extravagant. Right, it looks so beautiful

1:00:10.840 --> 1:00:13.080
<v Speaker 2>and it's like it's and he's killing it.

1:00:13.360 --> 1:00:15.960
<v Speaker 1>I fuck with that wave, like I'm about to move

1:00:16.040 --> 1:00:18.600
<v Speaker 1>to that point too, like doing like you know, I

1:00:18.760 --> 1:00:21.160
<v Speaker 1>used to sell microphones After I do a big show,

1:00:21.520 --> 1:00:23.800
<v Speaker 1>I signed a microphone and I auction it off to

1:00:23.880 --> 1:00:26.120
<v Speaker 1>the fans, and I've sold microphones for a crazy amount.

1:00:26.400 --> 1:00:29.240
<v Speaker 1>And I just like giving the fans collectible thing like

1:00:29.280 --> 1:00:32.080
<v Speaker 1>we got Omaha cassette tap collectible things, because I know

1:00:32.760 --> 1:00:35.440
<v Speaker 1>I'm gonna be as big as wherever the fuck is

1:00:35.480 --> 1:00:37.680
<v Speaker 1>the biggest one day. And now they get to make

1:00:37.760 --> 1:00:40.520
<v Speaker 1>paper off some shit that they got for supporting early,

1:00:40.960 --> 1:00:44.920
<v Speaker 1>Like man, when when the stream inside really kick and

1:00:45.160 --> 1:00:47.520
<v Speaker 1>everyone who got percentages and royalties in.

1:00:47.600 --> 1:00:52.520
<v Speaker 2>Our shit, they're gonna be like, oh shit, man, have

1:00:52.640 --> 1:00:56.680
<v Speaker 2>you ever had any chats with a dude named Caskie,

1:00:57.000 --> 1:00:58.200
<v Speaker 2>white Boy rapper, Caski.

1:00:58.800 --> 1:01:00.400
<v Speaker 1>Cast money Caski. Now I haven't.

1:01:01.120 --> 1:01:02.600
<v Speaker 2>He's doing a really good job of building up his

1:01:02.640 --> 1:01:05.320
<v Speaker 2>independent but he's just did the second version of his

1:01:05.520 --> 1:01:07.960
<v Speaker 2>one hundred dollar mixtape and the first time he made

1:01:07.960 --> 1:01:10.120
<v Speaker 2>a hundred grand in the day, you know, and he's

1:01:10.240 --> 1:01:11.560
<v Speaker 2>and he's doing the second one, and.

1:01:12.240 --> 1:01:15.160
<v Speaker 1>Especially if you got a dedicated, die hard following, it's

1:01:15.240 --> 1:01:15.920
<v Speaker 1>like people.

1:01:15.760 --> 1:01:18.760
<v Speaker 2>Want and you're gonna get this super fucking sick. You're

1:01:18.760 --> 1:01:20.480
<v Speaker 2>gonna get it on CD, but you're also gonna get

1:01:20.480 --> 1:01:23.000
<v Speaker 2>like this extravagant. I think the first time he did

1:01:23.080 --> 1:01:26.240
<v Speaker 2>a cool USB but you know, if you're sitting on music,

1:01:26.320 --> 1:01:27.640
<v Speaker 2>his his whole thing is like I don't know where

1:01:27.640 --> 1:01:29.720
<v Speaker 2>these songs are going to go because I record so much,

1:01:29.880 --> 1:01:32.640
<v Speaker 2>but they're on fire. So here's thirty records for one

1:01:32.720 --> 1:01:36.479
<v Speaker 2>hundred dollars. Once they're sold out, they're fucking sold out hard.

1:01:36.640 --> 1:01:39.760
<v Speaker 2>And all of his fans from the first time honored

1:01:39.840 --> 1:01:45.760
<v Speaker 2>not uploading any of them because he's like, yo, people

1:01:45.800 --> 1:01:47.520
<v Speaker 2>could upload him on YouTube if they want, but like,

1:01:47.600 --> 1:01:50.320
<v Speaker 2>I'm asking everybody not to, and they still haven't hit

1:01:50.360 --> 1:01:53.280
<v Speaker 2>the internet. So it's dope man. Well shit, I'm super

1:01:53.280 --> 1:01:56.160
<v Speaker 2>proud of you, bro stope to see everything you're doing YouTube.

1:01:56.560 --> 1:01:58.800
<v Speaker 2>I think you're you know, like I said, Bro, I

1:01:58.840 --> 1:02:01.840
<v Speaker 2>think you're kind of changing. You're changing the game. Bro.

1:02:02.160 --> 1:02:04.320
<v Speaker 1>I feel like you caught me at the same time.

1:02:04.400 --> 1:02:07.480
<v Speaker 1>I caught you going into like that Indie grind right

1:02:07.560 --> 1:02:09.880
<v Speaker 1>and building that phase. And it's been dope to see

1:02:09.920 --> 1:02:13.120
<v Speaker 1>the parallel and you steal you. That's the beautiful part.

1:02:13.280 --> 1:02:17.200
<v Speaker 1>Like I could still text a call four hours ago,

1:02:17.280 --> 1:02:20.120
<v Speaker 1>like I was to do something. I'm like, I was

1:02:20.200 --> 1:02:21.800
<v Speaker 1>so far away. I was like, I'll make it happen.

1:02:22.040 --> 1:02:25.200
<v Speaker 1>Come yeah, So listen, man, go go support everything this

1:02:25.280 --> 1:02:28.880
<v Speaker 1>guy does. There's so many ways they can support you.

1:02:29.920 --> 1:02:32.640
<v Speaker 1>Whichever way you find that works the best for you,

1:02:32.960 --> 1:02:35.200
<v Speaker 1>go do that. If it's streaming, if it's even, if

1:02:35.200 --> 1:02:38.000
<v Speaker 1>it's through a live show, if it whatever works for you,

1:02:38.320 --> 1:02:38.600
<v Speaker 1>do that.

1:02:39.080 --> 1:02:42.200
<v Speaker 2>You real quick. I want you to give some game

1:02:42.280 --> 1:02:44.480
<v Speaker 2>to up and coming producers, because you do work closely

1:02:44.520 --> 1:02:48.880
<v Speaker 2>with certain producers. Topes here is from Portland. What would

1:02:48.920 --> 1:02:50.960
<v Speaker 2>be the game you'd give to a producer who's got

1:02:51.040 --> 1:02:53.240
<v Speaker 2>heat but just doesn't I mean the producer game to

1:02:53.360 --> 1:02:57.240
<v Speaker 2>me is as as an outsider. It was kind of

1:02:57.280 --> 1:03:01.280
<v Speaker 2>an inside It's just a discouraging, right thing. It's almost

1:03:01.320 --> 1:03:03.720
<v Speaker 2>like being a graphic designer or a photographer. It's like

1:03:04.440 --> 1:03:07.920
<v Speaker 2>fuck man, like super underappreciated, you're underpaid. People take advantage

1:03:07.920 --> 1:03:11.240
<v Speaker 2>of you. There's people who chase place. Spencer's the YouTube

1:03:11.240 --> 1:03:14.360
<v Speaker 2>type piecers. But if you were a producer, what would

1:03:14.360 --> 1:03:16.160
<v Speaker 2>be the game you would give a producer to attack

1:03:16.200 --> 1:03:18.000
<v Speaker 2>the music industry from your approach.

1:03:18.440 --> 1:03:24.640
<v Speaker 1>Work horizontally and build something. Don't chase anything. Just work horizontal.

1:03:24.760 --> 1:03:27.360
<v Speaker 1>Find the niggas you loved that's around you, that's in

1:03:27.480 --> 1:03:30.160
<v Speaker 1>your city, and just go bild with them and talk

1:03:30.200 --> 1:03:33.240
<v Speaker 1>about the splits and just get your royalties. Eventually you

1:03:33.360 --> 1:03:36.080
<v Speaker 1>get to a point where you got sixty seventy eighty

1:03:36.200 --> 1:03:39.320
<v Speaker 1>songs all giving you this percentage coming in and you're

1:03:39.320 --> 1:03:41.480
<v Speaker 1>getting your publishing and you don't have to go rely

1:03:41.680 --> 1:03:43.920
<v Speaker 1>on the industry to get you a bag. Or one

1:03:44.000 --> 1:03:46.000
<v Speaker 1>of those artists you work with that you believe in

1:03:46.200 --> 1:03:50.000
<v Speaker 1>is going to blow up and you're gonna benefit from that.

1:03:50.160 --> 1:03:52.120
<v Speaker 1>Whether they take care of you or not. You're gonna

1:03:52.120 --> 1:03:53.880
<v Speaker 1>be arise in tide lifts all boats.

1:03:53.960 --> 1:03:54.960
<v Speaker 2>I mean, if you look at a lot of the

1:03:55.120 --> 1:04:00.439
<v Speaker 2>big name guys. They started with one person with yg

1:04:00.720 --> 1:04:02.840
<v Speaker 2>you know what I'm saying, Like even the Homie six

1:04:02.960 --> 1:04:04.280
<v Speaker 2>with logic, and.

1:04:04.360 --> 1:04:07.200
<v Speaker 1>That's all you gotta do, Like find someone you love

1:04:07.280 --> 1:04:10.720
<v Speaker 1>and just pour rent to them, man Man told Ben Tobin.

1:04:10.760 --> 1:04:13.080
<v Speaker 1>Working since twenty twenty, none of this shit existed. I

1:04:13.160 --> 1:04:16.280
<v Speaker 1>had like three four thousand followers and now a nigga

1:04:16.440 --> 1:04:18.440
<v Speaker 1>at a million, and we go to the world and

1:04:18.560 --> 1:04:22.280
<v Speaker 1>we you feel me like he found something early and

1:04:22.400 --> 1:04:25.840
<v Speaker 1>invested in it, and now he gets ROI on that investment.

1:04:25.960 --> 1:04:27.600
<v Speaker 1>And that's the way to go. You ain't never got

1:04:27.720 --> 1:04:29.880
<v Speaker 1>to chase nothing. Just find the things you love and

1:04:29.960 --> 1:04:30.800
<v Speaker 1>help cultivate it.

1:04:31.160 --> 1:04:33.800
<v Speaker 2>There it is Man L. Russell. We're about to do

1:04:33.840 --> 1:04:36.439
<v Speaker 2>a freestyle. You guys can watch separate YouTube video. Huh,

1:04:37.680 --> 1:04:40.360
<v Speaker 2>everybody make sure you check them in twenty twenty four,

1:04:40.400 --> 1:04:42.520
<v Speaker 2>whatever city. How many different cities have you planned it

1:04:42.560 --> 1:04:44.000
<v Speaker 2>out or do you just kind of we know La

1:04:44.120 --> 1:04:46.520
<v Speaker 2>is one of them. Yeah, we starting quarterly. I got

1:04:46.600 --> 1:04:48.160
<v Speaker 2>a spot in Ezy for you if you do Phoenix,

1:04:48.160 --> 1:04:50.680
<v Speaker 2>I gotta please actually do Phoenix. I got I got

1:04:50.760 --> 1:04:53.240
<v Speaker 2>a venue out there, Yeah, a real dope venue. Shout

1:04:53.240 --> 1:04:55.640
<v Speaker 2>out to Easy way too active. They're a doupe platform

1:04:55.680 --> 1:04:57.640
<v Speaker 2>in Arizona that they got. They built a cool little

1:04:57.720 --> 1:04:58.120
<v Speaker 2>venue and.

1:04:58.400 --> 1:05:00.520
<v Speaker 1>Yeah, man, it's gonna be dope next year too, because

1:05:00.600 --> 1:05:02.840
<v Speaker 1>like like I said, it's just new, like niggas don't

1:05:02.880 --> 1:05:04.720
<v Speaker 1>do residencies no more. And one day I just had

1:05:04.760 --> 1:05:07.040
<v Speaker 1>a thought. I was like, man, back in the days,

1:05:07.160 --> 1:05:09.240
<v Speaker 1>like you want to go see like a Billy Holliday.

1:05:09.280 --> 1:05:10.920
<v Speaker 1>There used to be like a club that you go

1:05:11.080 --> 1:05:13.160
<v Speaker 1>to and she performing there for so many nights, and

1:05:13.400 --> 1:05:16.120
<v Speaker 1>even comedians they go repeat the same comedy club over

1:05:16.160 --> 1:05:20.480
<v Speaker 1>and over. And I'm talking, that's what That's what I want.

1:05:21.040 --> 1:05:23.520
<v Speaker 2>Because you do afternoon shows. Man, I'd be too tired

1:05:23.560 --> 1:05:24.400
<v Speaker 2>and watch Going.

1:05:24.320 --> 1:05:27.720
<v Speaker 1>Home because the grannies. My demographic is different. I got

1:05:27.800 --> 1:05:30.720
<v Speaker 1>grandmothers and children. They not trying to be out at.

1:05:30.760 --> 1:05:33.000
<v Speaker 2>I love like the two three pm show. I'm like, oh,

1:05:33.120 --> 1:05:35.280
<v Speaker 2>this is yeah, this is what I like.

1:05:35.680 --> 1:05:39.160
<v Speaker 1>I think, right, it's new. It'll spoil you because then

1:05:39.200 --> 1:05:40.800
<v Speaker 1>you got to go to another so and it's like.

1:05:41.600 --> 1:05:46.280
<v Speaker 2>There's a concert. I'm like, oh, I really have already

1:05:46.320 --> 1:05:50.000
<v Speaker 2>seen them. I think my friend, right, even if it's

1:05:50.040 --> 1:05:51.840
<v Speaker 2>my friend, how mad will they be if I don't

1:05:51.920 --> 1:05:55.320
<v Speaker 2>go it'd be rough. Like recently I went and saw

1:05:55.360 --> 1:05:57.200
<v Speaker 2>Scissor and I did not regret it. I was like,

1:05:57.600 --> 1:05:59.600
<v Speaker 2>I love Scissor. I was like, you know what, I

1:05:59.640 --> 1:05:59.960
<v Speaker 2>gotta go.

1:06:00.560 --> 1:06:02.920
<v Speaker 1>Well, we gotta build new standards and new norms like

1:06:03.160 --> 1:06:05.280
<v Speaker 1>that doesn't have to be the thing, but we've just

1:06:05.360 --> 1:06:08.120
<v Speaker 1>been so conditioned to do it that way, and I'm

1:06:08.160 --> 1:06:09.560
<v Speaker 1>trying to break all them barriers.

1:06:09.840 --> 1:06:12.480
<v Speaker 2>Boom, my guy, Appreciate you, but Russell, go follow them,

1:06:12.600 --> 1:06:15.440
<v Speaker 2>go support it. Stream the music by a shirt, Bye

1:06:15.440 --> 1:06:20.000
<v Speaker 2>Hoodie SiZ Boom, appreciate you guys watching. Hey, this interview

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<v Speaker 2>watching